SEO is Dead and Other Lies

Paul Warren and Ryan Klein discuss what SEO projects they would do with unlimited time and budget. From seeing how to get a manual action to bringing back a website after the helpful content update. 

Paul Warren and Ryan Klein discuss what a reasonable monthly amount is for SEO services. We dive into what pricing amount hits the sweet spot for results and returns. 

Paul Warren and Ryan Klein answer questions from the SEO subreddit. We talk about links to build for new websites, how long it takes to generate traffic and can you recover a website that has been hacked. 

Paul Warren and Ryan Klein discuss barnacle SEO and Reddit being at the top of the SERPS in 2024.

Paul Warren, Ryan Klein and special guest Grant McKinstrie from Digital Position discuss creating content with your subject matter experts. We dive into how to get the most content from your time. 

Paul Warren and Ryan Klein celebrate their 100th episode in Chicago. No SEO knowledge on this one. We just reminisce about starting the podcast with a few guests. 

Come join us in Chicago as we celebrate our 100th episode. 

Paul Warren and Ryan Klein discuss how to find and analyze and pay link building services. 

Paul Warren and Ryan Klein discuss managing short term and long term expectations for a clients SEO campaigns. 

Paul Warren and Ryan Klein discuss using AI for agency SEO tasks. We discuss AI in content creation, website audits and more.  

Paul Warren and Ryan Klein discuss SEO, Google Business at scale and a little bit of that Google algo leak document with guest Pedro Da Silva.  Want to talk to Pedro? Check him out here: https://www.thrivelocal-marketing.com/ https://www.linkedin.com/in/pedrobds/  

Paul Warren and Ryan Klein answer questions from the great abyss, the SEO Subreddit. 

Paul Warren and Ryan Klein discuss content pruning and some other strategies to get back your traffic after the Helpful Content update. 

Paul Warren and Ryan Klein discuss the importance of reviews on Google Business rankings. We discuss how many reviews you need to not be filtered out, how to generate more and how to deal with negative reviews. 

Paul Warren and Ryan Klein div into some quick and not so quick on-page optimizations you can make to increase your map pack rankings. In this episode we discuss NAP info, map embeds, local schema and more. 

In this 7 part series Paul Warren and Ryan Klein breakdown what GBP optimizations work in what old tactics are trash in 2024. 

Paul Warren and Ryan Klein discuss the difficulties of verifying Google Business Listings in 2024 and a few helpful tricks that just might work. 

Host Paul Warren and Ryan Klein discuss bringing the podcast back after 2 years and what is instore for 2024!

Paul Warren and Ryan Klein discuss the day to day aspects of running an SEO agency. We discuss how to hire people, negotiating salaries and how to find new clients. 

In this 5 part series Paul Warren and Ryan Klein discuss how to start your own SEO agency. We what you should and shouldn't do when getting started.

Paul Warren and Ryan Klein discuss website scraping. We talk about how to do it and what kinds of data you can get.

Paul Warren and Ryan Klein discuss Google's Core Web Vitals and if you should actually be worried about it.

Paul Warren and Ryan Klein discuss part two of the 5 Tough SEO Questions You Will Get Asked.  1. Google is monetizing results more and more. It looks like SEO may be dead after all, right? 2. I know how to buy good content and good links on my own.  Why would I need a dedicated SEO? 3. Once I have enough qualified traffic and excellent results, why shouldn’t I be able to scale down at that point? 4. I’ve already worked with SEOs in the past and got nothing. Why will you be any different? 5. How will I measure your SEO efforts’ success if they’re so much more difficult to track compared to other marketing? Source    

Paul Warren and Ryan Klein discuss 5 of the toughest questions that SEO's get asked and how we answer them. 1. How long will it take to rank for my main keywords? 2. How much will it cost for my SEO strategy work, including paying third parties? 3. What happens if we don’t reach our SEO goal within the time frame? I want a guarantee. 4. Will you be doing anything that Google won’t like? 5. My paid campaigns get me leads right away. Why should I wait for SEO?  

Paul Warren and Ryan Klein go step by step through the process to launch a website. We talk about what hosting to get, picking a theme and more. 

Paul Warren and Ryan Klein discuss what is ethical behavior in SEO. We dig into what are ethical tactics to client interactions. 

Paul Warren, Ryan Klein and special guest Andy Cabasso talk about link building strategies for 2021.   Where to get in touch with Andy https://twitter.com/andycabasso https://postaga.com/  

Paul Warren and Ryan Klein give you plenty of great free resources to learn SEO and other marketing skills.   1. Google and Tag Manager - Measure School 2. Coding - Code Academy 3. Local SEO - Whitespark and Ruan M. Marinho 4. Google Analytics - Loves Data 5. Excel for SEO - Distilled

Paul Warren, Ryan Klein and special guest Jason Barnard discuss online reputation management, the brand SERPs and his new software platform Kalicube.      Jason Barnard

Paul Warren and Ryan Klein make their predictions on the SEO industry for 2021. We also talk about all of our wrong predictions from last year. 

Paul Warren and Ryan Klein discuss SEO questions that we regularly get that we don't really know the answers to. Like how long will it take to rank #1 and how many links should you build. Strap in, it's going to be a bumpy ride. 

Paul Warren and Ryan Klein discuss if you should write new content for your SEO strategy or update the content you already have. We tell you the strategy we use to determine when you should update that content. 

Paul Warren and Ryan Klein discuss everything you need to know about citations for local SEO and map pack rankings. We tell you why you need them, what tools you can use to get them, and how to outsource building them.

Paul Warren, Ryan Klein and our guest Shondell Varcianna discuss creating niche content for clients. We walk you through how to research the content and how to find writers for your niche.   About Shondell Varcianna Shondell own and operates Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target customer.  Linkedin

Paul Warren, Ryan Klein and special guest Kyle Roof discuss local SEO ranking factors and some recent tests that Kyle has done to see what is working in 2020. Also we have a t-shirt give away!     About Kyle Roof: Kyle is responsible for the development and implementation of all SEO techniques used by High Voltage SEO Agency and PageOptimizer Pro SEO tool. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics.  

Paul Warren and Ryan Klein take a deep dive into buying backlinks in this episode. We tell you the types of links you can buy, where to get them and why your website will most likely never get penalized for it.         Resource Guide https://www.marketmymarket.com/should-law-firms-engage-in-paid-links-to-ensure-their-seo-works/

Paul Warren and Ryan Klein walk you through how to successful manage the online reputation of a business, client or yourself. We show you how to push down negative search results and how to rank the positive ones. 

Paul Warren, Ryan Klein and special Guest Nicki Friis discuss creating content loops with user generated content. Content loops are a really clever way of generating new content by getting users to consistently contribute content to your website.   Nicki Friis, CEO at NICQI.COM https://www.linkedin.com/in/nickifriis/  Out of Growth Podcast        

Paul Warren, Ryan Klein and special guest Dave Schneider from Shortlist.io discuss what tools to use and how to manage your SEO projects in a remote working world.     Links shortlist.io  

Paul Warren and Ryan Klein discuss the 7 KPIs you should track for successful SEO campaigns. 

Paul Warren and Ryan Klein take you through 20 possible reasons why your website doesn't rank well in 2020. We go deep into content issues, back link spam and technical SEO issues in this episode.  Ryan's really great articles: https://www.marketmymarket.com/10-reasons-your-on-page-content-isnt-working/ https://www.marketmymarket.com/why-websites-are-failing-to-build-rankings-even-though-theyre-actively-link-building/

Paul Warren and Ryan Klein walk you through how to start a career in the SEO industry. We cover how to to break in, pay and career advancement.

Paul Warren and Ryan Klein show you how to automate your SEO processes. We cover keyword research, backlink, technical SEO audits, content optimization and creation.   Links: https://www.semrush.com/https://ahrefs.com/https://ifttt.com/https://www.deepcrawl.com/  

 Paul Warren and Ryan Klein answer questions from the SEO subreddit for the first time in 2020.

Paul Warren and Ryan Klein discuss their link building background and how to build links at scale by using manual or software automation.     Resources https://rankerx.com/ https://www.upwork.com/  

Paul Warren and Ryan Klein discuss Amazon's mechanical Turk and how to use it for SEO. We also tell you how to avoid getting your account banned so you don't end up like us.   Mechanical Turk: https://www.mturk.com/ How to use mechanical blog post: https://www.marketmymarket.com/mechanical-turk-for-marketing-and-website-improvements/

Paul Warren, Ryan Klein and special guest Garrett Mehrguth discuss how combine branding and SEO together for better results.     About the Guest: Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. 

Paul Warren and Ryan Klein discuss how some SEO focus areas for your business during the Coronavirus and how to stay busy in quarantine.      The following can be referenced for your own business: https://www.marketmymarket.com/updates-and-resources-during-covid-19/

Paul Warren and Ryan Klein welcome SAAS SEO Expert Zac Harris to the show. Zac walks us through tool sets and strategy for ranking a SAAS website in 2020.   Zac Harris is the former Head of SEO for Spyfu and current CRO of Northcutt.      

Paul Warren and Ryan Klein walk you through the final part of our "SEO Guide for Beginners" series with the basics of on page SEO. We discuss site structure, meta data guidelines and more. 

Paul Warren and Ryan Klein walk you through the basics of link building for SEO in 2020. If you are new to this hang on because it's going to be a wild ride.     Resources: https://www.legiit.com/