Podcasts about helpful content update

Want to know how to use SEO to your advantage? Google is undergoing major changes, and so many creators have seen a drop in their pageviews. On this episode of Thrive, I'm joined by Nina Clapperton, founder of She Knows SEO, to dive into what's really going on with Google's Helpful Content Update. Listen in to learn exactly what you should focus on right now to recover lost traffic and improve your rankings. We also break down the impact of AI tools on SEO and how you can use them to your advantage. This is a jam-packed episode that all business owners need to listen to to see the success they want on Google and other search engines!   Resources Mentioned Google's Helpful Content Update Danny Sullivan Semrush Nomadic Matt Mediavine Connect with Nina The Profitable Part-time Blogger Course She Knows SEO SEO Content Audit Checklist

In this week's episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google's Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic. Jared and Thomas also cover TikTok's uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also explore the latest AI tool advancements, like MidJourney 7 and GPT-4.0, before Jared and Thomas share updates on their side hustles and the weird niches of the week! Links & Resources Bloomberg's article, "Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed'" - https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed TikTok sale extention update - https://searchengineland.com/trump-extends-tiktok-sale-shutdown-75-days-453968 Advertising uncertainity for TikTok - https://searchengineland.com/tiktok-meta-advertisers-q12025-454041 Midjourney releases Version 7 - https://techcrunch.com/2025/04/03/midjourney-releases-its-first-new-ai-image-model-in-nearly-a-year/  Past interview with Jake Cain - Inside Google's "Secret" Meeting with 20 HCU Crushed Bloggers - https://www.youtube.com/watch?v=o_6FqA87Lfc Past interview with Morgan McBride - Gaslighting by Google? A Creator Summit Blogger Tells All- https://www.youtube.com/watch?v=rq77Xjbx_mQ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Troy Trewin  interviews Joe Burrill, founder of Just Website Brokerage, shares how he built a leading online business brokerage specializing in buying and selling digital businesses. Joe discusses navigating Flippa, AI, and SEO challenges, highlighting the impact of Google's Helpful Content Update. He also explains valuation strategies, deal structuring, and his passion for helping clients achieve success through expert deal-making. This episode offers actionable insights for anyone looking to sell or acquire an online business. Key Takeaways for Small Business Owners: Prepare Your Business for Sale: Ensure accurate financial records, a clear profit-and-loss statement, and transparency about your business's operations to attract serious buyers. Timing Matters: Sell your business when it's performing well, as a growing trend in revenue and traffic is more appealing to buyers than a declining one. Understand Valuation: Businesses are often valued using a multiple of Seller's Discretionary Earnings (SDE). High-quality businesses with stable revenue streams and minimal owner involvement command higher multiples. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Highlight Opportunities: Showcase untapped potential areas like new markets, unactivated revenue streams, or growth strategies to appeal to buyers and maximize your business's value. Be Flexible with Deal Structures: Consider vendor financing or installment plans to make your business more accessible to buyers, especially for higher-value transactions.   Leverage Professional Help: Engaging an experienced broker like Just Website Brokerage can streamline the selling process, ensure better deal-making, and provide access to a larger network of potential buyers. One action small business owners can take: According to Joe Burrill, the one action small business owners should take is to organize their financial records and create a clear profit-and-loss statement. This foundational step is crucial for understanding business value and attracting serious buyers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In episode 662, Christina Jolam and Nadia Shatila share how they were able to recover from devastating traffic loss following Google's Helpful Content Update (HCU). Nadia is the blogger behind Simple And Fraiche, a website dedicated to sharing wholesome recipes that utilize real foods with minimally processed ingredients. Her goal is to help people create recipes that not only fuel their bodies but also taste great. Christina Jolam helps home chefs get confident cooking seafood through her site, Weekday Pescatarian. The former communications consultant creates foolproof fish recipes that work whether you're shopping at a Portuguese fish market or your local grocery store. Cooking and writing from her adopted home in Portugal, she helps her followers master restaurant-quality seafood dishes and build a delicious, fish-forward lifestyle. In this episode, you'll learn how to endure long periods of traffic loss and decide what action you should take to successfully regain momentum. Key points discussed include: - Accept the reality of change: Google updates aren't personal; they aim to improve user experience. Adapting to change is key to long-term success. - Assess and improve your content: Review existing posts with a fresh perspective—focus on user experience, clarity, and overall helpfulness. - Strengthen EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Build credibility by showcasing expertise in your niche through an updated about page, author bios, and citations. - Optimize technical aspects: Ensure images, alt text, interlinking, and post formatting enhance usability and search visibility. - Diversify traffic sources: Relying solely on Google traffic is risky—invest in Pinterest, email lists, social media, and brand partnerships. - Update and refine posts regularly: Revisiting older content with new insights keeps your blog relevant and valuable. - Stay curious and keep learning: Instead of blaming algorithm changes, focus on learning, adapting, and finding new ways to serve your audience. If You Loved This Episode… You'll love Episode 648: How to Bounce Back and Thrive After Significant Google Traffic Loss with Jules Grasekamp Connect with Christina Jolam Website | Instagram Connect with Nadia Shatila Website | Instagram

Plumbers, are you tired of outdated SEO tricks that don't work? The game has changed, and Google's algorithm is smarter than ever. If you're still relying on spammy backlinks, keyword stuffing, or excessive blogging, your website is getting penalized! In this episode, we reveal: ✅ How Google's Helpful Content Update is reshaping SEO in 2025 ✅ Why old SEO strategies (buying links, overstuffing keywords, & mass blogging) are DEAD ❌ ✅ The #1 SEO strategy that helps plumbers rank higher on Google Maps & organic search ✅ How DataPins turns every plumbing job into an SEO-boosting powerhouse ✅ The key to outperforming competitors & getting more high-quality leads

Sat, 18 Jan 2025 12:55:02 +0000 https://podcast552923.podigee.io/342-new-episode ea655cf224a5a60547b249d27c161e9c Die Meldung, dass der weltweite Marktanteil von Google unter 90 Prozent gesunken ist, sollte nicht überbewertet werden. Nach aktuellen Zahlen von Statcounter lag der Marktanteil von Google weltweit in den letzten drei Monaten des Jahres 2024 jeweils unter 90 Prozent - allerdings nur minimal. Außerdem stellt sich die Frage, ob alle Suchanfragen in den Zahlen repräsentiert sind. Reddit und Quora haben Mitte Januar einiges ihrer Sichtbarkeit in Google eingebüßt. Und obwohl sich die Sichtbarkeit von Reddit zuletzt wieder etwas erholt hat, stellt sich die Frage, ob Google ein Update ausgerollt hat, das sich generell auf Foren und User Generated Content bezieht. Viele Websites, die vom Helpful Content Update betroffen sind, haben es immer noch schwer in Google - selbst mit Originalinhalten. Perplexity bringt jetzt auch Liveergebnisse aus dem Sport - zunächst nur für die NBA und die NFL. Der Name: Perplexity Sports. Weitere Sportarten sollen folgen. ChatGPT Tasks ermöglicht die Vorausplanung von verschiedenen Aufgaben wie zum Beispiel von Erinnerungen. full Die Meldung, dass der weltweite Marktanteil von Google unter 90 Prozent gesunken ist, sollte nicht überbewertet werden. no Christian

Navigating business ownership with family members, establishing ownership of responsibilities, and creating genuine content with Echo and Erica Blickenstaff. ----- Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes.  The Secret to Building a Family Business and Reaching 2 Million Pageviews In this episode, Echo and Erica dive into the ups and downs of running a family business. The key to their success? Dividing responsibilities and playing to each other's strengths. After struggling with everyone doing everything (hello, burnout!), they sat down to figure out who would take on what. Once that was sorted, it was like a weight was lifted, and they were able to dive deeper into their areas of expertise. They also talk about the challenges of growing a business while staying true to your roots. After taking a hit from Google's algorithm updates, they realized the importance of diversifying their revenue streams and not relying too much on search traffic. With 2 million monthly page views (!!!) and a focus on authentic, family-driven content, they've learned to balance growth with staying genuine. Whether you're running a family business or just trying to keep things organized, this episode is full of actionable tips and inspiring insights! Three episode takeaways: Dividing Responsibilities for Success: Working with family can make decision-making tricky, but once the three sisters divided up their responsibilities based on each person's strengths and weaknesses, everything fell into place. It helped them work more efficiently and allowed everyone to dive deeper into their areas of expertise. Navigating the Business Roles: Inspired by the E Myth framework, they identified who best fit the roles of the entrepreneur, manager, and technician in their business. Understanding these roles helped them streamline operations and keep the business running smoothly. Adapting and Staying Authentic: After being impacted by Google's Helpful Content Update, they've been focusing on diversifying their revenue streams and staying true to their roots by creating authentic, family-focused content that AI can't replicate. Resources: Favorite Family Recipes The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael E. Gerber Slicing Pie by Mike Moyer The EOS business framework The Minne Stuga Snackdive Clariti Semrush Asana Most Requested Copycat Dishes — their third cookbook! Follow Favorite Family Recipes on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In this episode of SEO 101, we explore Google's upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide insights into the evolving landscape of SEO best practices.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered...

The Helpful Content Update wasn't about the content and the hope of recovery wasn't about to happen. Web publishes hit by the Helpful Content Update in September 2023 who attended Google's Web Creator Summit at the Googleplex this week were told the hope they'd held for seeing their rankings recover were likely in vain and that those placements were gone and not likely coming back. Oh, and it wasn't about the content. Jim Hedger and Kristine Schachinger talk about the disappointment and what disappointed publishers might do. They also talk about how Google has rolled AI Overviews out to over 100 countries, how Google is looking at similarity of content across websites, the no-data bug in GSC, SearchGTP, and the costs to Microsoft of growth through the development OpenAI. The show also looks at a number of pre-election issues and laughs about the 20 decillion dollar decision the Russian courts have leveled against Google. A fun news banter sort of show.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In episode 603, Megan chats to Amy Angelli leveraging E-E-A-T and creating a robust About Page to significantly boost blog traffic. Amy founded The Copper Table in 2019 to share recipes that minimize processed ingredients with a focus on cooking in season and cooking from scratch using fresh produce. She wanted these recipes to be for people who are busy and often don't have a lot of time to spend in the kitchen, but want great meals that make them feel good after a busy day. She lives on a small island in Washington state between Seattle and the Canadian border in a richly agricultural area that provides a lot of inspiration and recipe ingredients! In this episode, you'll learn about how Amy tripled her traffic during Google's HCU as well as strategies for effective interlinking, crafting compelling opening paragraphs, and shifting mindset around recipe creation and keyword research. Key points discussed: - Update your About Page regularly: Continuously revise and expand your about page to showcase your expertise, authority, and trustworthiness as your knowledge and experience grow. - Link to your About Page conversationally: Incorporate links to your about page in a natural, conversational way within your recipe posts to guide readers and signal your authority. - Establish expertise in the opening: Dedicate the first 1-2 paragraphs of your recipe posts to clearly establishing your expertise and authority on the topic. - Address specific pain points: Focus on addressing specific pain points or needs that your recipe solves for the reader in the opening paragraphs. - Leverage your personal experiences: Incorporate relevant personal experiences, family history, or educational background that demonstrate your expertise in the niche. - Interlink strategically: Develop an interlinking strategy that connects your recipe posts to other relevant content, categories, and your about page to showcase the depth of your knowledge. - Prioritize helpfulness over metrics: Shift your mindset to focus on being a helpful, one-stop resource for your readers, rather than solely chasing traffic volume or low competition. - Continuously expand your expertise: Consider taking additional classes, courses, or pursuing other opportunities to deepen your knowledge and skills in your niche. - Maintain a positive mindset: Adopt a mindset of focusing on the present and not worrying excessively about future changes, as each day brings its own challenges. If You Loved this Episode… You'll love Episode 428: 5 Biggest Mistakes Food Bloggers Make In Their SEO with Ty Kilgore - this episode is referenced in Megan's conversation with Amy. Connect with Amy Angelli Website | Instagram 

What does the future of blogging look like? Is it worth it to blog anymore after Google's Core Updates and the growth of AI?  In my opinion, while it's important to keep up with SEO best practices, I think we need to shift the way we approach blogging and really start thinking about our blogs as businesses and our content as a tool for growing the business (vs the blog content as the whole business itself). But, how do you do this? That is exactly what we'll be covering in this episode. More specifically, we'll discuss: How to shift the way you run your blog moving forward 5-step action plan for creating a sustainable and profitable blogging business Examples of blogs that have been able to see success beyond the Google Core Updates & AI And more! In short, if you're looking for answers and are curious if there is a future for blogging after ChatGPT, the Helpful Content Update, and other threats to content websites, you won't want to miss this! FREE BONUS: Grab access to my free travel blogger resource library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TRAVEL BLOG PROSPERITY OFFER: Get your first month for just $9 (reg $49) with code PODCAST and get instant access to $7k worth of courses & bonuses aimed at helping you turn your blog into a profitable business: https://jessieonajourney.teachable.com/p/travel-blog-prosperity?coupon_code=PODCAST&product_id=522355  After joining, forward me your receipt and say "Give me the bonuses!" to get a bonus list of 51 paying blogger opportunities. You can cancel your membership at any time, even before the discounted month is over. TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren't confident with AI Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren't confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Join Nate Matherson as he sits down with Kevin Indig for the sixty-fifth episode of the Optimize podcast. Kevin is an advisor to some of the world's fastest-growing startups and has defined organic growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, and Hims. Before becoming an advisor, Kevin led SEO and growth at major companies like Shopify, G2, and Atlassian. He also publishes the Growth Memo, a popular newsletter with over 14,000 subscribers, where he shares insights on SEO, growth, and digital marketing. In our episode today, Nate and Kevin dive into the latest on Google's core updates, including early insights into the August core update. Kevin shares his observations on recoveries related to the Helpful Content Update and discusses the impact of volatility in search results. Listen to hear why he suggests caution when making changes in response to core updates. In this week's deep dive, Kevin explains everything you need to know about AI overviews in 2024. Kevin gets tactical, sharing insights from his extensive analysis of AI-generated content, including the pros and cons of using AI in SEO strategies. Rounding out the episode, Kevin and Nate cover topics like the rising importance of user-generated content (UGC) sites, the evolving role of backlinks, and the surge of interest in programmatic SEO. Closing the episode is our popular lightning round of questions! Learn More About Kevin IndigKevin is an advisor to some of the world's fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor and Snapchat.Kevin led SEO and Growth at the world's leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian.Once a week, he sends The Growth Memo to +14,000 subscribers and regularly speaks at conferences around the world.LinkedIn: https://www.linkedin.com/in/kevinindig/

Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse. ----- Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse. Advanced SEO Q&A with Casey Markee This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast. We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more! We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast. In this episode, you'll learn about: SEO Survival Guide: Get the latest scoop on Google's cookie changes and how to optimize your content for search engines, even after the Helpful Content Update. You'll hear more about keyword research tools and strategies that will help you rank higher. Recipe Creation and SEO Balance: Learn how to create delicious recipes that will both satisfy your cravings and rank well in search results. Casey will discuss building strong topic clusters and how you can leverage recipe roundups to boost your SEO. Leveraging AI for SEO: Discover ChatGPT's potential for SEO and how to use it effectively to improve your content strategy. Get the resources for this episode at foodbloggerpro.com/476. Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Sat, 24 Aug 2024 05:54:59 +0000 https://podcast552923.podigee.io/321-neue-episode 12087667c6338d09d23b71230bed8c14 Das Google Core Update zeigt inzwischen bei einigen Websites deutliche Auswirkungen. Außerdem sind viele Image Thumbnails auf die Suchergebnisseiten zurückgekehrt. Etwas mehr als eine Woche läuft das Google Core Update vom August bereits, und inzwischen sind bei einigen Websites Änderungen zu erkennen. So erholen sich zum Beispiel manche der Websites, die seit dem Helpful Content Update vom September 2023 verloren hatten. Und: Viele der verlorenen Image Thumbnails auf den Suchergebnisseiten sind zurück. Google hat seine Rankingprpobleme gelöst, die am 15. August begonnen hatten. Damit ist es jetzt eine bessere Zuordnung von Veränderungen der Rankings zum Core Update möglich. Um in den Google AI Overviews zu erscheinen, sollte eine Website auch ein gutes Ranking in der Suche haben. Das zeigt eine aktuelle Studie. Martin Splitt von Google hat erklärt, warum manche URLs in der Kategorie "gefunden, nicht indexiert" in der Google Search Console erscheinen und was man unternehmen kann, damit Google Seiten crawlt und indexiert. full Das Google Core Update zeigt inzwischen bei einigen Websites deutliche Auswirkungen. Außerdem sind viele Image Thumbnails auf die Suchergebnisseiten zurückgekehrt. no

Welcome back, everyone, to another episode of the Niche Pursuits News podcast. Jared hosts this week's episode, along with Morgan Overholt, who's standing in for Spencer. They kick off the news portion of the episode talking about Reddit and how it has blocked Bing Search. Microsoft has confirmed this news and is respecting Reddit's decision, but the plot thickens when Reddit's CEO speaks out. This leads them to another article that talks about how the traditionally mutually beneficial arrangement of web crawling is breaking down, referencing Google and Reddit's relationship, Reddit's decision to block Microsoft, and how these moves are really hurting the internet. The conversation then shifts to SearchGPT, and they look at and dissect a sample query. As for side hustles, Morgan talks about an idea that came to her through her graphic design agency, where she has consistently designed ebooks for clients. Now she wants to try her hand at it, publishing her own book with the content she had originally  published on her website, which was hit by the Helpful Content Update. When it's Jared's turn, he explains the Creator Connections program inside Amazon Influencer and how it's been going since he started participating.  Then the conversation moves on to their Weird Niche Sites. Morgan goes first with Chirper AI, a site that looks like the Sims meets ChatGPT. In this wild little AI virtual reality world, you create characters that interact with others created by different users. When it's Jared's turn, he shares an image-to-text converter which, as the name suggests, takes pictures and converts them into text files.  That concludes another episode of the Niche Pursuits News podcast, where you can hear about the latest and most important news in the SEO, online business, and blogging world as well as feel inspired by the hosts' side hustles and get ideas from some weird sites. Catch you next week! Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In episode 569, Mika Kinney and Sarah Bond teach us the nitty gritty of growing an Instagram account as a way to drive traffic to our blogs and add new revenue streams instead of relying on Google. Guest Bio: Mika: Mika is a food-obsessed gal who has learned everything she knows from Food Network and cooking shows. She learned how to combine sweet and spicy from Bobby Flay and how to make a sponge cake from the Great British Baking Show. As the co-founder of Joy to the Food, her mission is simple: To prove that eating more protein is not complicated and can actually be a lot of fun! Sarah: Sarah Bond is the food blogger behind the vegetarian website, Live Eat Learn. With degrees in nutrition and food science, she started her food blog in 2015 as a creative outlet that combined her favorite things - photography, food, and writing. She now works full-time on her blog from Denver, Colorado. Along the way, she started her niche sites Brew Buch (pronounced "booch") for all things kombucha brewing, and Bone Appetreat, a dog food blog! She is currently working on her first self-published cookbook, which will be released in July of 2024. In this episode, you'll learn about how to optimize your Instagram account, consistently create and analyze your content to increase your chances of going viral and increasing your followers quickly. Key points discussed: - Analyze viral content: Identifying what made a particular post go viral, whether it was the ingredient, method, or presentation, can help guide future content creation. - Repurpose content across platforms: Repurpose the same video content on multiple platforms, such as Instagram, TikTok, and YouTube, to help save time and reach a wider audience. - Leverage tools like ManyChat: Using tools like ManyChat to send direct links and messages to followers can help drive traffic from Instagram to your blog. - Experiment with content styles: Try different types of content, such as recipe reels, lifestyle posts, and collages, to see what resonates best with your audience. - Engage with your community: Actively engage with other creators in your niche, by commenting on their posts and supporting their content - this can help you build relationships and increase visibility. - Optimize your Instagram profile: Ensuring your Instagram profile is set up to clearly communicate your brand and niche can help new followers understand why they should follow you. - Analyze Instagram analytics: Tracking engagement metrics and identifying patterns in your top-performing content can help guide future content creation and strategy. - Use natural lighting: Using natural lighting, even if it's not "perfect," can create a more relatable and authentic look. - Leverage your Instagram following for email list growth: Growing an engaged Instagram following can help drive newsletter signups and build a loyal audience. Connect with Mika Kinney Website | Instagram Connect with Sarah Bond Website | Instagram

Brian Nagele has had a lot of success building online businesses, but nothing could have prepared him for what he has been able to achieve on Facebook. You can join Brian's Social Growth Mastery to learn how his exact Facebook strategies here: https://www.nichepursuits.com/socialgrowthmastery After his niche sites were hit by Google's Helpful Content Update, he fully understood the importance of diversifying his traffic, and he turned to Facebook. He started building Facebook pages, and some of his posts started going viral. Once Facebook noticed the engagement he was getting, he got invited to the platform's Performance Bonus Program. After one of his new pages in the program earned $11k its first month, he was hooked. Today he's earning $20k per month posted viral content on his Facebook pages. Don't miss this episode, where he shared a ton of his secrets and gives listeners the tools to get started earning money on Facebook. Topics Brian Nagele Talks About His experience online How he rebounds after adversity Facebook Performance Bonus Program Getting accepted Ad campaigns Engagement and niche selection Posting and creating content Outsourcing Getting unstuck Daily time commitment Earning money Beyond the program Pages in sub-niches Links & Resources Canva Pro Strevio Social Buddy Brian's program: https://www.nichepursuits.com/socialgrowthmastery Brian's website Brian's Twitter One of Brian's Facebook pages Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a Text Message.Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of Google's Helpful Content Update on the niche site community. We'll break down how to capitalize on your interests, navigate the challenges posed by named updates, and leverage naked links for exact match domains. Plus, you'll get my take on why the niche site industry still holds immense potential despite recent setbacks.We'll also explore the critical importance of maintaining a consistent name, address, and phone number (NAP) for local SEO success, and delve into the fascinating world of Natural Language Processing (NLP). Discover how NLP can help you understand your audience's intent and enhance your SEO strategy. With over 20 years of SEO experience, I'm here to share the insights, strategies, and tips that can help you stay ahead in the ever-evolving world of search engine optimization. Tune in and equip yourself with the knowledge to thrive in the SEO landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Vladimir: Well, shall we go? - Estragon: Yes, let's go. - Stage Direction: They do not move. -- Many publishers are waiting for an imminent Google Core Update hoping this time the wisdom of compassion and perhaps a rewrite of one or more Helpful Content Update cycles will bring them back to the prominence and profitability of page one placements. Google representatives have suggested this update could bring hope or redemption or maybe a bigger bit of traffic. Meanwhile, Google is musing about adding more new and improved AI Overview responses in search results. Hosts Jim Hedger and Kristine Schachinger talk about Google's intentions and a number of other topics including Bing's new SERPs that put a Generative Response alongside traditional ten blue links in a split-screen layout, Google's $60MM exclusive access to Reddit data, the advent of ChatGPTSearch, the CloudStrike outage, and a lot more! Meanwhile, a bunch of web based businesses are still stuck at a crossroads, waiting for something to come, something that's almost here, something that'll move them forward. Estragon: Let's Go - Vladimir: We can't. - Estragon: Why not? - Vladimir: We're waiting for Googdot.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sat, 20 Jul 2024 06:11:04 +0000 https://podcast552923.podigee.io/316-new-episode bd8944d3b549a1b780ac71ac08ad395c Das nächste Google Core Update könnte bereits in den kommenden Wochen stattfinden. Das würde zum langjährigen Google Rhythmus für solche Updates passen. Viele Betreiber von Websites warten sehnsüchtig auf das nächste Google Core Update. Das betrifft vor allem diejenigen, deren Websites beim Helpful Content Update vom September stark verloren hatten und die seither auf Besserung warten. In den nächsten Wochen könnte es soweit sein, wie Danny Sullivan von Google vermutet. Google AI Overviews, die neuen KI-Antworten auf den Suchergebnisseiten von Google, sind in dieser Woche erstmals außerhalb der USA gesichtet worden, ohne dass dabei ein VPN verwendet wurde. Kommen die AI Overviews jetzt in weitere Länder? Wenn eine Website plötzlich stark wächst, bewerten Suchmaschinen wie Google diese neu - mit Auswirkungen auf die Suche. Daher sollte man eine solche Veränderung gut planen. Auch wenn Google jetzt nur noch mit dem Googlebot Smartphone crawlt, gelten nach wie vor Googles Empfehlungen zur Verlinkung zwischen mobilen und Desktop-URLs. Geleakte Daten zu möglichen Ranking-Faktoren zeigen, dass Google möglicherweise einen Gesamt-Score für KI-Inhalte auf Websites verwendet. full Das nächste Google Core Update könnte bereits in den kommenden Wochen stattfinden. Das würde zum langjährigen Google Rhythmus für solche Updates passen. no

Welcome back everybody, to another episode of the Niche Pursuits News Podcast!  This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites. The first item up for discussion is that Brandon Saltamacchia, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very vocal about it.  He was invited to meet with Danny Sullivan at Google's office in London, and although the Google Search Liaison couldn't share any actionable advice, he was hopeful that website owners would see an improvement in the coming months. Jared highlights a few important sentiments from the article. What did Google say? And what is Danny's actual role? Tune in to hear what they are! Moving along, Jared and Colin tackle an article on The Verge which details a complex but fascinating story involving fake authors, BestReviews, Sports Illustrated, and link schemes. What's the juxtaposition Jared points out? Should Google just reveal its ranking factors? How would it all play out? Listen to the full episode to hear their thoughts. And lastly, they talk briefly about the impending Google Core Update.  When is it coming? Will it bring with it a recovery to battered sites? And what has Danny Sullivan said about it? In the Shiny Object Shenanigans portion of the podcast, Jared talks about his performance on Prime Day as part of the Amazon Influencer Program and how that affects his overall earnings. Then he talks about the newsletter he recently acquired and the recent stats, which are very interesting. He also talks about working towards potential sponsors. When it's Colin's turn, he talks about his inspiration from speakers in the Niche Pursuits Community inspired him to try out the side hustle, and he's already earning money from it. What are his initial thoughts about the program? What's his ROI? What are his future plans?  Tune in to hear a strategy he's considering and some additional creative ideas from Jared. Jared shared his weird niche first: Calculate Aspect Ratio, which allows users to check dimensions when resizing images. The DR58 site, which has been around since 2015, recently saw its traffic jump and ranks for 58,000 keywords even though it's just 6 pages in total. This simple site is monetized with ads and is probably making a couple of thousand dollars a month. What other simple ideas can you think of, using this site as inspiration? It's Colin's turn next, and he shares a weird site called National Nail Fungus. This DR20-something site has seen its traffic decline considerably, it hasn't done much to improve its initial design from 2012, and the content is written by doctors and other experts. Colin did some digging into the site and he made a surprising discovery. What was it? Is it something you could do for your own business? And what do they have to say about the site's traffic over the years? And that brings us to the end of another episode of the Niche Pursuits News Podcast. We hope that you feel informed about some of the latest happenings in the SEO world, inspired to start your own side hustle, and curious about how you might replicate the strategies we identified among our weird niche sites. Catch you next week! Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a Text Message.Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'll also learn the difference between head terms and long tail keywords, and why the latter might be your ticket to better monetization.But that's not all! We delve into the essentials of web design that can enhance both user experience and SEO. From understanding the hierarchy of header tags to the implications of Google's Helpful Content Update, you'll gain practical tips that can be implemented right away. The episode also covers the technical nitty-gritty, such as the complexities of web hosting and the importance of hreflang tags for multilingual sites. Plus, discover the hub and spoke content marketing model to boost your topical authority. Tune in for a jam-packed episode filled with actionable advice to elevate your SEO game.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Back from a the July 4th long weekend's rest, hosts Jim Hedger and Kristine Schachinger talk through events of the last couple weeks, that look like Google and other players in the search world are pulling back from the promise of A.I. generated answers to the real world queries of their users. One example is how Google is showing far fewer A.I. Overviews in result sets today than it was in early May when it announced a disaster ridden shift to the A.I. everything universe. Given the enormous expenses in money and resources used in training, maintaining, and running A.I., economists are speculating on if the hype around A.I. is producing real value or inflating the world's biggest bubble based on rampant speculation. But that's not the confusing part. We also look at some simplified answers to some complicated questions from Google spokespeople who are usually clearer when muddying stuff up. Happily, our reports about the Helpful Content Update and decimation were apparently quite helpful. Some people still think it's Redditiculous how a Reddit expert's opinion can rank above that of a medical, legal, engineering, or other certifiable expert's opinion in search engine rankings. That might be because of the complex dimensions of credible information beyond the flat first one, credibility. Confused? We still are and you might be too but we still gotta sell soap.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast! As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs. On this week's podcast, they decide to lead with positivity, kicking things off with potentially good news for sites pummelled by the HCU.  Recent comments from Danny Sullivan and John Mueller suggest that sites may see a recovery with the next core update, whenever that may be. Should we believe them? Find out what Jared thinks about all of this.  Also, Spencer has some very interesting insider details about this, so check out the episode to find out what he knows that may or may not affect you and your site! Moving along, they talk about Google usage over time.  Studies show that people are spending more time looking at search results compared with 5 years ago. So what does that mean exactly? Are people dissatisfied with the initial results, or are they more savvy? Or, is this a strategy from Google? Spencer and Jared have a few theories about this. And Spencer shares some stats that are completely shocking to him. Tune in to hear it all. The next news item is about the site The Wirecutter, which is owned by the NYT and has come to be an example to follow in affiliate marketing over the years.  Spencer reveals how the site has seen its visibility decline following the HCU, potentially losing half of its traffic.  According to Jared, they are seeing a very slight uptick recently, according to Ahrefs, which could be a sign of hope for others. As for Shiny Object Shenanigans, Spencer goes first and talks about the challenge he announced last week where he's trying to earn $1000 from a new Facebook page in one month. He's currently 10 days in and nowhere near $1000 in earnings, but he does highlight some positive results of his experiment so far. How many followers does he have? What's his ad spend so far? What interesting and potentially profitable advice does Jared offer him? Tune in to hear all the details! When it's Jared's turn, he talks about a strategy he's using to try to revive traffic to a site hit by the HCU with a newsletter and a Facebook page. He also shares his stats and progress from the last 7 weeks: Facebook followers, ad spend, email subscribers, cost per lead, etc.  He's also working on a digital product that he wants to sell to his audience. What's going well and what's not? Check out the full episode to find out. Then it's time to discover some weird niche sites. Spencer shares Million Dollar Homepage, which was created by an entrepreneur in 2005 with the goal of selling pixels on the homepage to earn a million dollars.  As it was an unusual idea at the time, the creator got some press coverage and was able to sell out all the pixels and he did, in fact, earn a million dollars.  What happened after he reached his goal? How is his site doing now? What did he go on to create? And did his success streak continue or did it die? Check out the podcast to find out. Jared then shares his site, US Beer Labels, a DR19 website created in 1999 by a guy who collects and trades vintage beer labels. It only ranks for 242 keywords and gets minimal traffic. What's Jared's theory about this very niche website? What's so fascinating about it and what can we learn from it? And that concludes another episode of Niche Pursuits News. Thanks so much for tuning in! We hope you feel informed and inspired, like every week. See you next Friday! Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Learn the best sources of free traffic for your website, today.  Top organic traffic sources revealed.  You can access the deep dive free traffic trainings in the description by clicking "more"

In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update. The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web. This update emphasized original, user-focused content over content that is only created to manipulate search engines which will massively negatively impact AI-generated and spammy content, parasite SEO, and manipulative linking practices. Now more than ever, experience, expertise, authority, and trustworthiness (E-E-A-T) are necessary for creating high ranking content in the eyes of Google. Listeners will gain valuable insights into maintaining high rankings or recovering from losses post-update. Jon and Evan also discuss the role of high-quality backlinks, how the Core Web Vitals have changed, and trusted author attribution for content. If you're a marketer or website owner navigating these changes, this episode is packed with essential tips and strategies to ensure your content remains relevant and competitive. Tune in for expert advice and actionable steps to adapt and thrive amidst Google's ongoing updates. Resources Referenced: Google Feedback Form (https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform?pli=1) Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) Timestamps: 0:00 Intro 1:03 The March 2024 Google Helpful Content Update 2:06 What Unhelpful Content is to Google 6:03 Trusted Authors will be More Important in the Future 7:22 Google Search Central Content Article (https://developers.google.com/search/docs/fundamentals/creating-helpful-content) 8:04 How Important are High Quality Links? 10:03 What is Parasite SEO? 11:24 What to do if You've Been Negatively Impacted 14:00 Additional Google Updates 15:05 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Paul Warren and Ryan Klein discuss content pruning and some other strategies to get back your traffic after the Helpful Content update. 

Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray. The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed. Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Lily Ray Blog Post Checklist FREEBIE MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The SEO Landscape: Decoding Google's Algorithm Updates In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms. Deciphering Google's Current Mindset Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. Other Related Blogger Genius Podcast episodes You'll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

In episode 533, Megan chats to Tonya Lawson about strategies to generate regular passive income through affiliate marketing and what you should do to make sure your affiliate posts adhere to Google's Helpful Content Update. Dr. Tonya Lawson is a musician, blogger, passive income and SEO specialist whose mission is to empower creatives to build out passive income streams so they have the financial freedom to live the life they want to live. She is a multi-passionate entrepreneur who runs 3 blogs, a coaching business, a private music studio, and teaches at Middle Tennessee State University. In this episode, you'll learn more about creating valuable content that attracts organic traffic and affiliate income, through programs like the Amazon Associates Program or while working with brands. Key points discussed: - Passive Income Through Affiliate Marketing and Niche Websites: Make it easier to rank on Google by having a well-defined niche and using new SEO strategies. - Amazon Associates Program and the AAWP Plugin: Amazon remains a popular option for affiliate marketing and the AAWP plugin for WordPress can streamline the process of adding affiliate links to your blog. - Maximize Affiliate Income: Share your blog content with affiliate links as widely as possible - email list, social media etc. - Affiliate Links with Sponsored Work: Ask for affiliate links when working with brands to maximize long-term income potential. - Think Big, Earn More: Think beyond immediate work and set bigger goals for yourself over time to expand your reach and income. - Blog Posts Need to Be Real and Helpful: Google prioritizes helpful content, such as original images and real-life experiences, over curated flatlays and special images. - SEO Optimization and Understanding Google Updates: Google seems to follow trends on social media platforms like Instagram, so focusing on real people and helpful information in blog posts can give an edge in SEO. 5 day challenge just for Eat Talk Blog listeners! Connect with Tonya Lawson Website | Instagram

Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared cover all the latest happenings in the SEO and content creation space and share their opinions and insight. Then they share some very interesting and inspiring side hustles they're working on, and they wrap things up with some weird niche sites. They jump into things with the news that Google's March Update is finally complete!  It finished rolling out on April 19th, and Spencer and Jared discuss the update in general, how long it took, and why its conclusion might not have been announced by Google until later.  They talk about Google's original ambitions with regard to the update and the feedback form they created as well as the site reputation abuse update that's going to get underway. They also discuss why nobody has recovered from the Helpful Content Update, whether Google even knows how someone might recover, and what this all means. They move on to discuss the winners and losers from the March 2023 Core and Spam Updates, looking at different types of traffic losses and naming some surprising sites on the list as well as looking at some of the winners. Of course, Amazon, Reddit, and YouTube come up, as do dictionary sites, Etsy, and Quora. Moving on, they share an article on HouseFresh about how it no longer appears in Google Search and how Google is killing independent review websites.  They show the article's graph, which reflects a giant 91% decline in traffic, and discuss interesting topics it covers, such as the rise of Forbes in Search and keyword swarming. Spencer and Jared then share a public plea from Marie Haynes for Google to help publishers hit by the update.  Why is this unusual? How does Jared summarize the situation? As for their Shiny Object Shenanigans, Spencer talks briefly about his Amazon Influencer Program side hustle.  He shares his earnings for the last 30 days and talks about his future plans for it. Although this project provides passive income, Spencer actually gave a highly detailed presentation as part of his Niche Pursuits Community program where he talked about all the work that went into the side hustle in the beginning.  Jared then goes on to talk about his Amazon Influencer side hustle, talking about the new videos he's uploaded in 2024 and his total earnings for March and April. How did he do? How do his stats measure up to Spencer's? He also talks about his most recent newsletters side hustle, which of the 2 is getting the most traction, his Facebook page lead generation strategy, and his current number of email subscribers. Tune in to hear more about his strategy. As for their Weird Niche Sites, Spencer goes first with Secret Fan Base, which takes a closer look at the story and clothes from well-known brand Banana Republic.  As the clothes are now more mainstream and mass produced, the site covers its original safari style and is created by a group of original fans. Although it doesn't get a ton of traffic, the site has a unique story and is a true labor of love. Jared shares his site, Passport Waiting Time, and shares some of the site's interesting aspects, like a forum. This DR27 site is ranking for 2k keywords and gets 3k in organic search traffic per month. They discuss potential strategies the site could use, its current monetization, and why they think the site wasn't impacted by Google's updates. That concludes another great episode of the Niche Pursuits News Podcast.  We hope you learned about the latest events in the space and that you're feeling inspired by the conversation. Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Link To Google Patent that mentions Information Gain:  https://patents.google.com/patent/US11354342B2/enSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he's seen both of these updates do to websites and discusses strategies for recovery.This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement.The episode underscores the importance of continuous improvement and adapting to Google's changing landscape, offering insights and strategies for navigating SEO updates and creating genuinely helpful content.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from...

Did Google kill blogging?  With Google's "Helpful Content Update" and other algorithm updates, should you start a blog, today?  Here are 5 things you must consider before starting a blog in 2024. Google's Core Update that has been rolling out through March 2024 (as explained in this video - www.youtube.com/watch?v=gawQ8s8pR8s&t=0s  has caused a lot of pain and questions from bloggers, niche site owners, and affiliates... The big question is:  Is blogging dead? And... Should you start a new blog in 2024? Some folks are saying blogging is gone and it's time to move on to YouTube or social media traffic. Now, I've been teaching folks how to blog here on YouTube for nearly a decade here, and the core How To Blog training is still relevant - www.youtube.com/watch?v=GRPBDCoTaGM&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=1&t=0s But man folks are scared that blogging is dead. Yet, others are doubling down on their blogs in hopes of a traffic recovery from the Google algorithm update. But, is there a middle ground for bloggers? Can you still use a blog to help you make money online without being all in on Google? Can you rise above the Google algorithm and SEO traffic schemes and still succeed?  Do you need to buy SEO backlinks if you want to make it online? This video reveals the 5 ways that bloggers are still able to use their blogs to grow their businesses online without depending on traffic from Google. And, if you're struggling to drive traffic to your blog, watch this video for some much needed perspective: www.youtube.com/watch?v=sl32PZtFb5Y&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=10&t=0s Because a Blog should not be your one and only traffic strategy. It should be 1 component in a broader traffic strategy as explained in this video here:  www.youtube.com/watch?v=1WFqp53RazY&list=PL0sOKzn__yK2g4VZBBB2ZwvEGWtWnMrGV&index=1&t=0s Remember... No matter what happens in the world of SEO and Google Algorithm updates, you still need a place to publish your ideas, your tutorials, your reviews, your recommendations and your affiliate links! A YouTube channel is NOT enough for a long term successful online business, either. Now, I teach how to use YouTube to grow your business online here:  www.youtube.com/watch?v=YUfQ88PCd-o&list=PL0sOKzn__yK2-3bo52OP_TTiFQope2r06&index=1&t=0s But again, thinking you can do ONLY YouTube and ignore the rest of the marketing channels (like having a blog, too) is EXTREMELY RISKY! Because, if you went 'all in' on YouTube or Social, you're putting yourself in the same situation as those who were all in on Google SEO traffic and just got slapped. This video offers bloggers some much needed perspective about blogging in 2024. Whether you're a total beginner blogger.  Or whether you've been blogging for a decade or more like my wife and I have... This video will teach you the 5 ways we are using our blogs in 2024 after the Google algorithm updates to grow our businesses online without needing to build backlinks or mass publish AI content to a blog. Remember... Your blog is a great way to build your BRAND. Look beyond the ups and downs of traffic and you'll see a bright future for your online business and your blog! This video shares the types of blog posts that make money online - www.youtube.com/watch?v=CWDFy-qAXBk&list=PL0sOKzn__yK2yKtTKx0SS78Q9GLpnZ0l-&index=4&t=0s

What I think the HCU was. Why it was almost assuredly NOT related to content.

 Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketing Gold and PageOptimizer Pro and he's the Lead SEO of High Voltage SEO. Kyle is also one of our most popular guests on Content Marketing, Engineered. The last time he was on the podcast was two years ago and wow, have things changed in the SEO landscape since then.I was thrilled to have him back on to discuss all the recent updates and themes of the SEO industry, from Google's Search Generative Experience (SGE), E-E-A-T guidelines, Multimodal Search, optimizing for Large Language Models (LLMs), and Parasite SEO strategy on forum sites like Reddit, Quora, and Medium.We talk about the impact of the Helpful Content Update, if pillar pages are still relevant, author authority and how important it is to signal to Google that a real person wrote your content.We finish the episode with one truth: Successful SEO is still in large part about understanding the foundations of SEO: Semantics HTML (Htags), inbound links, entities, winning longtail keywords, etc.ResourcesConnect with Kyle on LinkedInConnect with Wendy on LinkedInRelated Episode: Using a Data-Driven SEO Approach with Kyle RoofRelated Episode: The Evolving Search Landscape of 2023, From E-E-A-T to AIConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Welcome back to another episode of the Niche Pursuits Podcast! This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis.  You won't want to miss this one!  They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate, which has led its stock price to drop recently.  The core of the problem is that users found that the race of the people it was depicting in its images was not historically accurate and people are asking if the programmers behind the program have anything to do with it. Does Google have an agenda behind its search results? This has led to a lot of debate and controversy and, as a result, Google shut it down temporarily. One person who has been extremely vocal about the Google Gemini debacle is Elon Musk. Spencer and Jared talk briefly about how Musk is leveraging this opportunity to talk about his AI chatbot, Grock, and how he's going very hard against Google on Twitter. The next news item up for discussion is the fact that Google is paying publishers to test out a new, unreleased Gen AI platform. As part of the Google News Initiative, there's a tool that beta testers are using during the next year to publish their stories, and Google is paying them five figures over the course of the year to publish 3 articles a day. What does this reveal about Google's feelings about AI content? Do the articles need to be labeled as AI-assisted? And does this fly in the face of its antitrust lawsuit? Moving along, Spencer and Jared report that Vice has announced lay-offs and its plans to stop publishing on Vice.com in search of new traffic sources. Its authors and journalists are scrambling to back up all of their articles in the event that the website disappears.  Is it letting writers go to replace them with AI? What does their new studio model entail? Why are they giving up on their own website? Tune in to hear Spencer and Jared's thoughts. Moving on, it looks like Google is finally rolling out some new Generative AI features for Chrome. Now you can customize Chrome with themes, organize your tabs, and get help writing. What do Spencer and Jared think of these new features? They talk very briefly about how the NYT filed a lawsuit against OpenAI for revealing the content behind their paywall, and now OpenAI is claiming the NYT hacked the system. In the next news item, they highlight an article by Glenn Gabe talking about what could happen with the Helpful Content Update. They highlight another article that did a big study of Google sites and the effect of updates, including the HCU. Spencer reads some of the website attributes that are considered very positive for websites, but check out the article for a more in-depth look. Lastly, developers are looking into the possibility of adding micropayments to the Chrome browser so users can pay websites or publishers when they browse their content.  Although this is just an idea and there are no plans for implementation, it does raise a lot of questions. What do Spencer and Jared think? Tune in to hear what they say. As for Shiny Object Shenanigans, Spencer talks about his new project, the Niche Pursuits Community, which will be live and open to the public as of March 4th.  He talks about some of the features, including calls with experts, small mastermind groups, a private Discord channel, and ongoing challenges with monetary prizes. When it's Jared's turn, he talks about how he recently monetized his weekend growth YouTube channel. He reveals the earnings from the channel: $11.14.  Although that's clearly not very much, Jared shares a few caveats as well as a positive outlook, since his YouTube channel is generating client work for his agency.  When it's time to talk about some Weird Niche Sites, Spencer goes first with Next Episode, which lets you keep track of the TV shows and movies you watch and see when the next episodes are.  This site was going really well, almost reaching 1 million organic visitors per month, but it got hit hard by the HCU and is now averaging less than 200k, according to Ahrefs.  However, Similarweb shows the site is getting about 3 million visitors per month, in January for example, and the traffic is mainly direct. When Jared's up, he shares Jedi Temple Archives, a comprehensive resource dedicated to not just the movies, but also to toys and collectibles. This DR43 site is ranking for over 13k keywords and just 3k in organic traffic, according to Ahrefs. It's monetized with ads and affiliate links and a lot of the traffic is direct, and they talk about how much it might be making and what strategies appear to be working. And that brings us to the end of a jam-packed episode of the Niche Pursuits Podcast. Tune in next week for another thorough run-down of all the latest news, and more.

Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google:  In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local brand search as part of their discovery process. These brand searches seem to be either to better understand a location or to confirm their choice. Oftentimes it was a shorthand way for searchers to increase their confidence in the overall rating of a location without having to read the reviews. Gemini search now a front and center toggle in the Google App:  The mobile Google App is now offering a toggle switch that allows users to easily compare traditional results with Gemini results. While search is the default, Gemini is readily available as an alternative choice. Gemini is more like the 10-blue links Google. The UI is cleaner and there's less "information clutter." It's not clear, however, that you can entirely trust Gemini. While interesting, it still seems to be more of a positioning ploy vis a vis ChatGPT and their recently announced search engine than a real alternative to search. Content publishing being upended by search - Can it change?Recent tales of Reddit content outraninking original content seems to belie Google's stated intent of the Helpful Content Update showing smaller sites that demonstrate EEAT with real world experience and a singular point of view. While some are optimistic that new developments in Google AI will fix the results, the way that the algo works might doom it to a loop of brand mediocrity. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 147Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison […] The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry. We're bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn't make it to the show, but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:03:33] Google Launches "How Search Works" Series To Demystify SEO [00:07:35] Meta Apologizes After Ad Error Causes Campaigns to Overspend by 'Thousands' [00:10:35] EDGE of the Web Sponsor: Site Strategics  [00:11:31] Reddit Dominates Google Search Discussions/Forums AI News: [00:17:57] Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports [00:21:14] OpenAI Introduces Sora [00:22:58] OpenAI's ChatGPT Is Testing a Memory Feature AI Tools: [00:24:20] FirstPic.ai Unveils New Image Recognition Technology [00:26:47] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:27:52] Google Introduces New Stories in Top Stories Section [00:28:42] Google Emphasizes the Importance of Recovery Timing and Helpful Content Update [00:30:21] Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Welcome back to another episode of The Niche Pursuits News podcast, where Spencer and Jared break down the latest and most relevant news for SEOs, content creators, and business owners. They kick things off by talking about the Helpful Content Update, which was rolled out in September 2023. There has been lots of chatter of late—in Twitter threads, in Facebook posts, and beyond— where people are looking for signs that recovery from the HCU is possible.  Google Search Liaison Danny Sullivan explains a little bit about the helpful content classifier and how it works, although his explanation certainly gives rise to more questions.  How does Spencer interpret his explanation? Does he think it's possible to see a recovery in the short term? Have Jared and Spencer seen any sites make a full recovery?  What interesting statistics does Jared reference in terms of HCU recoveries? If the classifier is constantly being updated and tweaked, what does that mean for content creators?  Since no one can truly define what is and isn't helpful content, the big question remains: Is there hope? Listen to Spencer and Jared's predictions. The next order of business is the fact that web stories are no longer visible as Google is deprecating the carousel view of web stories in Discover. What are the two takeaways from this brief news story? And last but not least, Spencer and Jared talk about the recent news of an upcoming Google algorithm update. Lots of people have noticed an uptick in traffic as well as volatility, and suspect there might be an update brewing. Have Spencer and Jared noticed anything going on with their sites or the sites they manage?  Next up on the podcast is the Shiny Object Shenanigans portion. Spencer goes first, but instead of talking about one of his side hustles, he shares an update on the AI content competition underway on Niche Pursuits. This competition was launched after the HCU and the goal is to grow a new site with AI content. He shares the 4-month leaderboard, and there's no shortage of interesting things to talk about! The person leading the pack is getting 24,000 organic visitors to his site with around 7 million articles, and after just 4 months, the top 10 people in the challenge are getting more than 1000 organic visitors per month, which is impressive considering these are fresh domains. If you want to hear the backstory, check out the full episode and also the Niche Pursuits community. When it's Jared's turn, he provides an update on his public speaking side hustle, reporting that he has reached out to more than 50 different conferences to see if he can speak. How many did you hear back from? And what did they say?  He also gives an update on his Weekend Growth YouTube channel, which recently reached the thresholds for monetization. Jared shares his stats as well as some useful advice for YouTube content creators, and reports on how much he's earned to date from that channel.  When it's time to reveal their weird niche sites, Spencer goes first with Snow Day Calculator.  This site, which does have a social media following, allows users to calculate the number of snow days according to their zip code and type of school. It also offers predictions of future snow days.  The DR42 site is monetized with display ads and has a relatively strong backlink profile, thanks to links from news outlets. As it's a seasonal site, the traffic spikes in winter but dies during the rest of the year.  How much money might it be making during those peaks? And what other clever strategies are they using to earn money? Listen to the episode to find out what Spencer and Jared discover as they poke around. Things take a morbid turn when Jared reveals his weird niche site, Aerial Ashes, a company that uses drones to scatter people's ashes over land and sea in the UK. The site, which is clearly for a local company, is a DR8 and is ranking for just 45 keywords, so it's difficult to say how successful it is.  However, Jared makes a great point about this section of the podcast: Every day, people are executing on their business ideas and using their skill sets, passions, and hobbies to create something unique. And you can too! Well, that brings us to the end of another interesting episode! join us next week for a look at all the latest news, and updates from the hosts, more weird niche sites and, above all, lots of inspiration. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Amy Aitman, the COO of Venture Fourth Media, joins us on the Niche Pursuits podcast to share her journey from a freelance writer to leading a prominent media company. Venture 4th Media manages around 150 websites with a massive writing and editing team of subject matter experts. And Amy is an open book regarding the operational insights and challenges that have come along with this experience. For one, over the years, she has been involved with hiring 500+ writers and thus has seen it all. To build a quality team, she emphasizes the importance of a thorough hiring process and how advantageous, particularly in the age of AI, it can be to have writers and editors with genuine expertise, opinions, and passion in their niche to 'talk shop'. As she mentions, it's what can separate us from AI. She highlights her operational approach of going slow to grow fast - making rational, data-driven decisions every step of the way. So, she also gets into Venture 4th Media's strategies for diversifying content and brand building, including adding email marketing, newsletters, podcasts, and Twitch campaigns to their sites. And with so many sites under management, Amy has some valuable thoughts about the Helpful Content Update, including how the company is navigating the aftermath, how they're evaluating content, and prioritizing growth opportunities. Overall, Amy is a great source of optimism. Her tips and experience are invaluable. And her insights into the evolving landscape of content creation and audience engagement are sure to help site operators of all levels. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yourself for some philosophical pondering about your website's content, and whether search engines are here to stay or destined to fade into oblivion.Get ready to redefine your understanding of SEO, as we unveil the seismic shifts reverberating across the industry and their implications for bloggers and businesses. Learn from my own wake-up call about the paramount importance of writing for humans above search engines, and prepare to question the ideal length for your content pieces. Discover how affiliate marketing influences rankings and why I opted to purge affiliate links from most of my posts. We'll unpack how Google's search results are evolving, with individual tools now trumping listicle posts. Join us for this enlightening discourse on the ever-changing digital landscape, and arm yourself with crucial insights to stay ahead in the game.Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Hey everybody, welcome back to the latest episode of the Niche Pursuits Podcast.  Like they do every week, Spencer and Jared cover the latest happenings in the Google, SEO, and content creation space so you can feel informed and make the best decisions for your business. The first news item they discuss is a tweet from Barry Schwartz noting that Danny Sullivan and John Mueller from Google had deleted some of their previous tweets about the Helpful Content Update. What does this mean?  The HCU is not being rolled back, but what would lead them to delete their previous tweets? Is there a glimmer of hope for the people affected by the update? Is the potential December update actually a “rollback?” Or are we all reading too much into this? Spencer and Jared have a few thoughts to share on the subject. The next topic is Google's new update, Gemini Pro, which is already rolled out into Google Bard. A ChatGPT competitor, this is an advanced multimodal AI model that will be part of the Google Search experience very soon.  Jared and Spencer talk about how Gemini and SGE are actually in conflict with what Google wants and show a few examples. What happens when Spencer pokes around to test Gemini out? What are the implications and how will this look going forward? Listen to hear what they think! The next news item is how there are continuous leaks of information and tidbits of Google's strategy that have been coming out as the company faces its major anti-trust lawsuit.  Most recently, an article was published that offers a ton of insight into how Google works behind the scenes. Spencer and Jared share a few of the highlights, like Google's many ranking signals, the use of keywords, how websites are rated and tested, and the Navboost system.  Listen to the tidbits that surprised them in the super-detailed article. Moving on to the side hustles, Spencer gives an update on the Amazon Influencer Program. He has 967 videos live and he shares a screenshot for over $3k in earnings for the last 30 days. He talks about the cost of outsourcing his videos, and he and Jared talk about whether they think earnings are up because of the holidays or if this upward trend will continue. In the ongoing competition between the hosts, Jared talks about reaching the 1000-video mark and his most recent earnings from the program, $4600. This is a great performance for a side hustle he started just a few months ago. He and Spencer talk about the enormous possibilities of this side hustle and share an inspiring story of a podcast listener who earned $11k in November from the program and started in July! The big picture message is that there are lots of side hustles out there that anyone can start and potentially earn life-changing money if they're willing to put in the work. Spencer then goes on to share his weird night site, which may very well be someone's side hustle: Flpbk.io.  This cool, little website lets you submit a 1-minute video and they will turn it into a flipbook and send it to you.  Although this website ranks for 0 keywords and only gets about 17k visitors per quarter, which is probably direct traffic and social. That being said, if the traffic is targeted, the website could be quite profitable. Jared shares his weird niche site next: Celebrity Cutouts, where you can buy masks, large heads, and life-size cut-outs of your favorite celebrities. This DR28 site is doing pretty well, ranking for 47k keywords and getting 17.5k a month in traffic. They discuss how it's most likely a print-on-demand business and encourage listeners to take advantage of the holiday sales to buy loved ones cutouts of their favorite celebrities. And that brings us to the end of another episode of the Niche Pursuits Podcast. Hopefully, this episode inspires you to start that side hustle and keeps you informed of the latest SEO news. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative  

A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.  I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites. If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips.

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates. ----- Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it's because they have been: Core Update at the end of August/early September Helpful Content Update in September Spam Update in October Core Update in October Another Core Update in November Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them? What exactly is the Google algorithm and why is it updated? The Google algorithm is essentially how Google indexes and categorizes all of the content that is published online. You can also think of it as Google's ever-changing thesis on what constitutes ‘good' or ‘valuable' content. Updates occur in response to new information Google has, tweaks to what they think is valuable, and/or how they measure or evaluate content. The algorithm is constantly changing and evolving. As Ewen mentions in the interview, Google released their most recent Helpful Content Update and used AI to determine if entire sites were helpful or not helpful (while previous updates tended to be on a post-by-post basis). If a certain percentage of your content is deemed unhelpful, your content will be deprioritized in the algorithm. This update did not include rewarding helpful sites, but rather penalizing unhelpful sites. How should you approach the Google algorithm updates? The #1 thing you can do to anticipate and respond to Google algorithm updates is to focus on creating high-quality, user-first content. There will be ebbs and flows with every Google update — know that if your traffic goes down with one update, it might go up with the next update. Because of this, it's important to avoid huge course corrections after updates. But what if your site was negatively impacted and you can't figure out why? Ewen has noticed a few takeaways from the recent Google algorithm updates that might explain why: Older sites tend to perform better. Market leaders tend to perform better. User experience with display ads may play a role. Topical relevance matters (i.e. does your content cover too broad of a subject matter? Do you have gaps in your content?) How should you respond to Google algorithm updates? The first thing to do after any update is to let the dust settle. It usually takes two weeks to roll out an update. Wait to change anything on your site so that you can determine that any traffic changes were, in fact, due to the update (and not just a natural ebb or flow). Ewen shared lots of great tips for reacting to Google updates and creating content that is more resilient when these algorithm updates do come. Here are a few of our favorites: Use data (like from Google Analytics) to inform decisions. Experiment and test hypotheses. Understand what your audience wants. Avoid chasing trends that are only working right now. Solve a problem for your audience. Follow SEO best-practices. If you're looking for more concrete suggestions for responding to an algorithm update traffic dip, consider: Turning down the ads on your site for a bit, or removing intrusive video ads for a time. See if that change has any effect on user experience and/or site traffic. Filter through your content and consider the posts that aren't getting any traffic at all. Update those posts if they are relevant to your overall content strategy and have the potential for traffic. Otherwise, delete/redirect. Look at your inventory to assess where you have big gaps in content. Consider diversifying your traffic sources (email, social, etc.). Last, but not least, check out this guide from Google with questions to ask yourself to help you uncover potential opportunities for improving your content. Thanks, again, to Ewen for joining us on the podcast. We hope this episode provided some additional context, guidance, and encouragement when it comes to Google algorithm updates. Learn more: Venture 4th Media Semrush Ahrefs Search Quality Rater Program Guidelines 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser Google is slowly killing blogging by Spencer Haws Ewen on LinkedIn Niche Media Publishing Content Teams A Q&A on Google Search updates If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In this episode, I will share all my findings about the September Google Helpful Content Update, what it means, what you can do, and how to protect your blog from the next update.