Podcast appearances and mentions of garrett mehrguth

In this episode of Small Business Black Holes, Alan Pentz sits down with Garrett Mehrguth, founder of Directive and More Good Capital, to explore why differentiation trumps "being better," how to navigate critical growth phases, and what AI means for the future of professional services. Whether you're stuck at $3M or $6M in revenue, this conversation delivers actionable insights on strategic positioning, building effective leadership teams, and leveraging new technologies to scale your business. Tune in to discover why focusing on solving specific problems for specific audiences is the key to sustainable growth in today's market.

Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers.Connect with Garrett Mehrguthhttps://www.linkedin.com/in/garrettmehrguth/ (25) Directive: Posts | LinkedInConnect with Alice HeimanLinkedIn Profile: https://www.linkedin.com/in/aliceheiman/Alice's Website: https://aliceheiman.com/

Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challenges with one simple move? My guest, Garrett Mehrguth, sales and marketing expert and founder of Directive, says yes. He's here to break down how getting sales and marketing on the same page can actually empower individual sellers to think and act like the CEO. Tune in to hear how this alignment can make some serious magic happen.Meet Garrett MehrguthGarrett Mehrguth founded Directive in 2013, which is the largest independent B2B performance marketing agency in the world. Today, Directive boasts a diverse team of more than 130 professionals, located around the world, including the USA, LATAM, Canada, and London, servicing brands like Dropbox, Wiz, AWS, and Gong.He believes true company growth only happens through sales and marketing team collaboration. When both teams ask questions and follow up, they can start thinking outside the box to find leads and close deals.Collaboration FoundationWhat's the first step to get sales and marketing teams working together? Garrett says sellers need to start attending the weekly marketing meetings.Don't just say you need to spend more time cold-calling to meet quota; the meeting may help you learn how to perform better with inbound sales and develop solution-selling skills.Not only do you have to understand your product, but you also have to understand your customer and articulate the product's value to them.Sellers who attend the marketing meeting will be able to bridge the gap between how both teams convey value to leads in their messages.Paid Social vs. Search in the AI WorldGarrett suggests considering paid search as someone in marketing and paid social as someone in sales to understand the difference.He also shares how sales reps tend to believe that paid search ads are better due to their win rates. However, you could probably become the seller of the year by learning how to do more value and solution selling from outbound and paid social methods.Sales & Marketing Account-Based SellingGarrett built his business based on sales and marketing teams using the same account list. Six years ago, with 10,000 accounts to reach, he directed his sales and marketing teams to use account-based selling.He shares why he is so passionate about this sales method and why sellers do themselves a disservice by not being obsessed with the product.“You should know the product better than anyone. The second you become the most obsessed person with the product is the second you get promoted, and the second you start hitting quota.” - Garrett Mehrguth.ResourcesConnect with Garrett on LinkedIn.Learn more about his company at Directive Consulting. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Garrett Mehrguth, revealing the secrets behind building a $25 million agency.

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P&L for every phase of your business.On this episode, you'll learn:The first step to maximizing your profitsHow to structure your P&L depending on your phase of businessThe top performance benchmarks to trackYou can find Garrett at Directive Consulting and on socials:LinkedInhttps://garrettmehrguth.com/If you liked this episode, please leave us a review on Apple Podcasts!

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more. Key Takeaways:(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.Resources Mentioned:Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/Directive - https://www.linkedin.com/company/directive-consulting/Insightful Links:https://directiveconsulting.com/customer-generation/ https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Today he runs an agency doing $25MM in ARR with around 150 employees.  But–as the story usually goes–this success didn't come overnight & started with much more humble beginnings.  From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett Mehrguth, CEO of Directive, has learned a forecasting model that's allowed him to scale his agency well beyond those humble beginnings.In today's conversation, he shares:The 2 part financial forecasting model you need to grow your agencyThe common mistake agency owners make regarding executive payHow to set goals that are meaningful, yet attainable, for your teamResources Mentioned in This Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Garrett on LinkedIn Sign Up for Garrett's Agency Academy Course The 3 Benefits of Productizing Your Services w/ Sam Shepler 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett 5 Steps to Win More Clients with Benchmark Data w/ Chris NaultWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Garrett Mehrguth, President and CEO of Directive, joins Dustin on this week's episode to deep dive into why putting your money where your mouth is is the best way to learn and convince others that you know what you're doing. He discusses the concept of customer generation and how it is applied at Directive. Also, the importance of applying marketing strategies to one's own business to gain insights and improve results. Garrett also shares his approach to driving leads and customers, including the use of gift cards as a financial incentive. He highlights the significance of list verification in targeting the right audience. Additionally, Garrett discusses the role of thought leadership and brand building in marketing strategies, as well as the value of in-person events and measuring their success. If you have any questions or thoughts, you can reach out to Garrett through LinkedIn. Also, check out Directive's website to learn more about their work.

Customer generation. It’s more than a buzzword. It’s the lifeblood of business. Here’s a story. A small tech startup struggling to make a mark. They shifted focus to customer generation. Result? A 300% growth in customer base within a year. Impressive, isn’t it? But let’s dive into the data. According to HubSpot, 63% of marketers…

Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:03 - Move beyond leads, utilize multichannel marketing.8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.9:59 - Set goals based on qualified pipeline, efficiency metrics. 11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation. 16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.23:12 -Build out Google campaigns and target specific software types for more relevant clicks.30:19 - Closing Remarks. 

In this episode of Sour & SaaS Directive CEO, Garrett Mehrguth, will be joined by Ryan Narod, Head of Marketing at Mutiny. They'll be breaking down real SaaS marketing problems - with a sour twist.

Looking to take your enterprise level software company to the next level? Or are you just starting out in business and seeking valuable insights to propel you forward? Tune in to this episode of Remote Start Podcast with Jim Doyon, as he chats with Garrett Mehrguth, the President and CEO of Directive. Founded in 2014, Directive Consulting has bootstrapped its way to becoming a leading customer generation agency for software companies. Garrett will share how Directive helps marketers exceed their lead opportunity deal and revenue goals through customer generation. Don't miss out on this informative episode packed with actionable strategies to help you achieve your business goals.Learn more about Garrett Mehrguth at:Website: https://directiveconsulting.com/Linkedin: https://www.linkedin.com/in/garrettmehrguth/Personal Website: https://garrettmehrguth.com/#/home/0/Twitter: https://twitter.com/gmehrguthLearn more about Remote Start Podcast at: https://www.remotestartpodcast.com/episodes/

Garrett Mehrguth is the co-founder and CEO of Directive - a search marketing agency for enterprise brands headquartered in Irvine, CA. He is fascinated by the role that search marketing plays in empowering companies and people to connect, and has dedicated the last five years toward that passion. Since its establishment in 2014, he's led Directive into expansion globally, including London, Latin America, Australia, and Canada.

What does it take to get your content discovered at buying intent? Garrett Mehrguth, Directive President & CEO, shares how you can position your brand at the right place, right time in our fast-paced digital environment.---------Quotes“My biggest successes come from when I make myself an apple and everyone else is an orange. I always lose when I try to convince people that my orange tastes better than everyone else's orange. Oranges are great, and I'm glad you've had oranges in the past but would you like to see what apple tastes like?” ---------Time Stamps:* (1:03) Garrett's path to Directive CEO & President* (4:12) Being bold in your SEO strategy* (10:36) Humanity in B2B marketing content* (13:48) Brand positioning at purchase intent* (22:11) Measuring ROI on SEO * (26:08) Lightning Round! * (31:10) Drew & Ryan's key takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Garrett on LinkedInCheck out DirectiveLearn more about DemandJump's marketing tools

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue. Takeaways: • How to identify and advertise to every target account in your total addressable market• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more • The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenueCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories. Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category. You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships. BONUS! Garrett tells us why he wants to learn how to code.

People spend +30 minutes a day on social media. Catch them! Sell your products with the right methods. Garrett Mehrguth shares his valuable insights. Watch/listen to the entire episode to find the right strategy and implementation. Check out the brief insights. Businesses and people can reach their customers who already have a digital footprint by…

In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.

This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Our guest... Adam Goyette, VP of Marketing at Help Scout

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Today's guest is Sara Davis, Head of Marketing at Pronto.

Garrett Mehrguth, CEO of Directive, joins Ledge to share his expertise in marketing and his insights as a successful business leader. Directive Consulting has been providing customer generation for software companies for the last eight years.Mehrguth shares that account-based marketing isn't the right way to go. Citing limited market potential and disjointed KPIs, the spend on impressions and MQL doesn't translate into deals. He thinks the focus should be geared more towards sales qualified leads. He also shares that targeting users is more effective than focusing on decision-makers. So many marketers have made the mistake of targeting the C-level, who don't necessarily understand the full value of your product. Mehrguth goes on to discuss his approach to personal development that's also applicable to organizations. Be humble enough to realize you aren't good at something, strive to learn it, then develop consistent actions to practice and improve. Mehrguth doesn't target perfection but expertise, which allows him to take on more skills to develop and learn. Mehrguth also shares that as a business leader, we should hire for talent over experience. Being able to communicate and share forward-looking ideas and a path to execution will attract great talent — people who want to execute and make a difference to your vision. Business leaders looking to up their game in developing themselves and their organizations will love this discussion. They'll find ways to generate more customer demand through Mehrguth's approach.Website - directiveconsulting.comCommunity - https://directiveconsulting.com/join-society/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

HIGHLIGHTSProgramming creates intrinsic value  Recognizing the potential of AI for FPNA and marketing AI for data reporting and analysisQUOTESGarrett: "There's going to be an API for Google Analytics and then that GA API is going to go into something that's going to translate it. Those tools actually exist already in the space, they're just not widely adopted. So, I think over the next 3 to 5 years, the administrative function is going to get replaced by AI in the marketing world, for sure."Garrett: "If I can take my different APIs and I can put them into a data warehouse and I can easily use AI for different use cases in a no-code, outcome-oriented, drag-and-drop manner, that's when it'll take off."Learn more about Garrett in the links below:LinkedIn - https://www.linkedin.com/in/garrettmehrguth/Website - https://directiveconsulting.com/

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Eric MacColl, Head of Demand Generation, Enterprise and Cloud at Atlassian

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Brand and Communications at Simpplr, Brian Brannon

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Content at Lunchbox, Corinne Watson

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Erin Lewis, Director of Product Marketing at Intellum

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Lucy Hitz, Director of Content at Ally.io

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Colin Campbell, Head of Community at Outreach

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director of Demand Generation at Alyce, Pete Lorenco!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at Litmus, Cynthia Price!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Growth Marketing at Clari, Natasha Dolginsky!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Product Marketing at Highspot, Jarod Greene!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected HubSpot, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Marketing at Beautiful.ai, Kim Giroux

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected by spinning a wheel at the beginning of the show is Notion, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Content Marketing Director at PFL.com, Samantha Patterson

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Figma, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Global Growth Marketing at Anaplan, Kristi Melani!

Today on The Fastest Growing Companies podcast, we're talking to the President & CEO at Directive, Garrett Mehrguth. Check out the video version on YouTube. Host: Chris Ronzio Learn more about Trainual, the world's top Business Playbook™ software.

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Celonis, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Marketing at Greenlight Guru, Tim Hickle!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Zuora by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director, Digital Strategy & Innovation at Claravine, Michael Shearer!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ServiceNow by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at CIBO, Billy Cripe!

Shownotes(0:41) Introducing Garrett Mehrguth and Directive (3:29) Utilizing first-party data(7:05) Prioritizing activation rate over acquisition cost (13:22) Rethinking Request a Demo(17:27) Defining your niche(20:59) Single persona campaigns(23:18) Being patient with your ad campaigns(30:01) What's next for Directive?LinksDerek GerberGarrett Mehrguth DirectiveQuotes“Instead of focusing on how cheap you can get a lead, I want to figure out how cheap I can get someone from a marketing action to a sales action.” (9:37)“When you start to think through it like that, all of the sudden your campaigns start to work and you just have to really maximize, like, who am I talking to?  Why do they choose us?  And what's a good enough offer that I can get them from apathy to action?  But when you put that all together, then your campaigns work.”  (12:53)“Most businesses aren't so good at getting the customers they want that they have to settle for any customer.” (18:46)“I think the start of good marketing is saying exactly who you're for as much as who you're not for, and being confident in that.” (19:16)“So you have to really understand who's the person you work with after they signed the contract.  That is your customer.” (20:05)“I can't make my messaging resonate with everyone.  In other words, if my messaging could be for anyone, it's for no one.  And so once I have my messaging drilled down to my exact persona in my exact industry, and I know their exact pains, all of the sudden my advertising works.” (20:31)“Next thing you know, my conversion rate goes from like maybe 4, 5, 6% to like 40, 50% because my messaging, my creative, my copy, and my asset are all personified to exactly what I'm targeting.”  (23:01)

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ClickUp, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Demand Generation at SmartLinx, Dana Córdova

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Advarra, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Digital Marketing Director at Advarra, Scott Templeman!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Hopin, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... VP of Marketing at Saleshood, Frederik Hermann

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... CMO at UpKeep, Daniel Frohnen!

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Miro, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Senior Director, Demand Generation Global Integrated Marketing Strategy at Workday, Michaela Dempsey!

Get your 500 keyword rankings for only $500! Here! We've all probably seen something like this at one point or another in our careers. And if you didn't smell the B.S. from a mile away, you may have even fallen for it. If there weren't good people being tricked into scams like that, those fraudsters wouldn't have jobs. In this episode of the B2B Revenue Executive Experience, President and CEO of Directive, Garrett Mehrguth, shines truth on scammy SEO swindlers. Plus, he shares:   What brand discoverability means and why it matters How he achieved 15 million impressions for $1,000 Why generalist agencies will eventually fade out This blogpost includes highlights of our podcast interview with Garrett Mehrguth, President and CEO at Directive. For the entire interview, you can listen to The B2B Revenue Executive Experience.If you don't use Apple Podcasts, we suggest this link.