Podcasts about seo agency

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Best podcasts about seo agency

Latest podcast episodes about seo agency

Leadership Is Changing
783: Leadership is Changing Mash Up 2025 (ft. John Vuong and Nicole Baldinu)

Leadership Is Changing

Play Episode Listen Later Sep 1, 2025 17:15


Leadership is about stepping into uncertainty with resilience, vision, and adaptability.In this mashup, Denis Gianoutsos brings together two powerful voices in business and leadership: John Vuong, founder of Local SEO Search, and Nicole Baldinu, co-founder of WebinarNinja and The $100 MBA. John shares his journey from Yellow Pages sales to building a trusted digital agency, navigating disruption, and helping businesses transition online. Nicole opens up about leaving a teaching career to build global SaaS companies and podcasts, highlighting the realities of leadership out of necessity, not design.Together, they show what it takes to build something meaningful through clarity, relationships, and the courage to lead even when the path is uncertain.Tune in to discover how resilience, adaptability, and practical leadership choices can not only shape your business but also positively impact your life.EP 323 - John Vuong: Building an SEO Agency from the Ground UpFrom Yellow Pages sales to launching a boutique digital agencyUnderstanding gaps in corporate structures and creating solutions for SMBsGrowing a team of 40 while adapting through disruptionHow relationship-driven service creates long-term business resilienceEP 416 - Nicole Baldinu: From Teaching to Tech EntrepreneurshipTransitioning from education to co-founding global SaaS companiesBuilding the $100 MBA and WebinarNinja with no business backgroundLeadership lessons learned while managing distributed remote teamsThe balance between expectations, accountability, and trustKey Quotes:“I didn't know anything about SEO. I just knew there was a need for authenticity, transparency, and trust.” – John Vuong“Leadership, for me, came out of necessity. Once you hire people, you realize you have to lead.” – Nicole Baldinu"Sometimes you just have to live within your control and avoid all the news and disruptors in life." – Denis GianoutsosThe 10 Proven Ways to Lead and Thrive in Today's World - FREE Executive Guide Download https://crm.leadingchangepartners.com/10-ways-to-lead Connect with Denis: Email: denis@leadingchangepartners.comWebsite: www.LeadingChangePartners.com Facebook: https://www.facebook.com/denisgianoutsos LinkedIn: https://www.linkedin.com/in/denisgianoutsos/ Instagram: https://www.instagram.com/leadershipischanging/ YouTube Channel: https://www.youtube.com/@DenisGianoutsos

Linking in with Louise
From Italy to London: Building a 9-Person SEO Agency While Raising Teenagers with Sylvia del Corso

Linking in with Louise

Play Episode Listen Later Aug 27, 2025 23:55


Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking opportunities at industry events to build thought leadership Use LinkedIn authentically - share real moments and insights rather than overly polished content For Work-Life Balance: Build flexibility into your team structure for parents Accept that entrepreneurship is all-consuming but can be incredibly rewarding Don't try to be perfect at everything - focus on what matters most Resources Mentioned Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars YouTube Channel: Recorded training webinars and SEO tutorials MadFest: Industry event where Sylvia overcame her public speaking fears Independent Doctors Federation: Partnership for medical industry events Connect with Sylvia Website: Pink SEO (pinkseom.com) LinkedIn: Search for Sylvia del Corso Location: West London, UK Quote of the Episode "Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI." Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

How to Scale an Agency
How A 7 Figure SEO Agency Saved $300K Annually by Moving from Asana to Notion (Jordan Ross Interview)

How to Scale an Agency

Play Episode Listen Later Aug 11, 2025 18:04


Get our 13 systems to diagnose your agencies problems: https://www.newsletter-signup.com/8-figure-agency/?utm_source=youtube (edited) In this episode of 8 Figure Agency, Jordan Ross sits down with Emily Call, VP of Operations at Brand North, to unpack how a fast-growing digital marketing agency eliminated inefficiencies, slashed $300,000 in annual costs, and set the foundation for scalable growth.Discover how simple process changes—like daily team check-ins and automated time tracking—paired with a strategic migration from Asana to Notion transformed visibility, accountability, and profitability. Emily shares how these changes uncovered hidden redundancies, freed up budget for reinvestment, and created a single source of truth for the team's operations.What You'll Learn in This Episode:Why Notion outperformed Asana for cost savings, flexibility, and adoptionHow daily Slack check-ins exposed inefficiencies and improved accountabilityThe role of automated time tracking in identifying underperformanceHow consolidating data into a single system set the stage for AI-powered workflowsThe long-term impact of saving $25K/month on scaling a seven-figure agencyWhether you're an agency owner or operations leader, you'll walk away with practical steps to simplify your tech stack, improve operational clarity, and unlock budget for growth.Resources & Links:Connect with Brand North: brandnorth.comLearn more about 8 Figure Agency: 8figureagency.co

Millionaire University
From Zero to $50k MRR: Scaling a Local SEO Agency in 18 Months With James Lincoln (MU Classic)

Millionaire University

Play Episode Listen Later Jul 13, 2025 51:41


#496 Wish you could peek behind the curtain of a local SEO agency? Now's your chance! In this episode, host Brien Gearin interviews James Lincoln, owner of Goodly Growth, a digital marketing company specializing in local SEO, and founder of Digital Side Hustle Academy. James shares his raw, unfiltered journey from a psychology graduate to building a successful digital agency and the lessons he learned along the way. They dive into the challenges of starting an agency, scaling from zero to $50k MRR, and the realities of managing a sales team. James emphasizes the importance of mastering the basics, staying resilient through setbacks, and continuously learning by doing. Plus, they explore the concept of reaching new levels in business and what it takes to keep growing. Tune in for insights, advice, and practical strategies from someone who's been through the trenches and came out on top! (Original Air Date - 10/18/24) What we discuss with James: + From Psych Grad to Agency Owner: James's path into digital marketing + Scaling to $50k MRR: Strategies for growing Goodly Growth + Building a Sales Team: Lessons from hiring and training + Time Management Challenges: Balancing a job, MBA, and business + Specializing in Local SEO: The benefits of focusing on niche services + Understanding Customer LTV: Navigating growth plateaus and retention + Resilience & Learning by Doing: Turning setbacks into growth opportunities + Launching Digital Side Hustle Academy: Helping others start digital agencies + Advice for Entrepreneurs: Importance of persistence and mastering basics + Balancing Work & Life: Insights on managing family and business Thank you, James! Check out Goodly Growth at ⁠GoodlyGrowth.com⁠. Connect with James on ⁠Twitter⁠ or at james@goodlygrowth.com. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

UBC News World
Why Your Dental SEO Agency Might Be Wasting Your Money (And What To Do About It)

UBC News World

Play Episode Listen Later Jun 11, 2025 5:25


Many dental practices pay thousands monthly for SEO services without seeing real results. Here are the signs that indicate your agency may not be delivering value and how taking control of your own SEO can save money while improving outcomes. Visit https://herdentaljourneysuccess.com for more info. Her Dental Journey Success City: Calgary Address: 246 Stewart Green SW Website: https://herdentaljourneysuccess.com/

UBC News World
How This Boerne Local SEO Agency Gets General Contractors 40% More Leads

UBC News World

Play Episode Listen Later May 26, 2025 2:38


CinchLocal's (210-789-2973) SEO services aren't just for roofers anymore. Find out how general contractors can boost their online visibility, get seen on Google Maps, and turn site visitors into steady leads—no ad spend required—here: https://www.cinchlocal.com/general-contractor-seo CinchLocal City: Boerne Address: 1207 Breeze Way Suite #103, Boerne, TX 78006 Website: https://www.cinchlocal.com/

The Simple and Smart SEO Show
SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock

The Simple and Smart SEO Show

Play Episode Listen Later Apr 23, 2025 16:38 Transcription Available


Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. You'll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you're building the right team for long-term growth.Whether you're an SEO agency, a business owner looking to hire, or a curious marketer wondering what it takes to break into the SEO world—this episode is packed with gems you don't want to miss.

UBC News World
Top SEO Agency for Life Insurance Agents Offers Performance-Based Marketing Deal

UBC News World

Play Episode Listen Later Mar 31, 2025 2:56


Struggling to find qualified leads and to stand out in online searches? Don't miss out on Smartly Digital Solutions' limited marketing package combining SEO and lead generation services for mortgage brokers, real estate agents, and life insurance agents! Book an appointment at https://smartlydigitalsolutions.pros-direct.org/book-now Smartly Digital Solutions City: Toronto Address: 5343 Dundas St W Ste 601 #103 Website: https://www.smartlydigitalsolutions.com/

Let’s Buy a Business
Deal Deep Dive: Rural ISP + White Label SEO Agency + B2B Equipment Distributor

Let’s Buy a Business

Play Episode Listen Later Mar 14, 2025 20:27


Deal Deep Dive! A few that I pass on and why...one that could be interesting. Rural ISP - https://www.bizbuysell.com/Business-Opportunity/rural-internet-service-provider/2332414/ White Label SEO Agency - https://www.bizbuysell.com/Business-Opportunity/white-label-seo-digital-agency-65-net-margins-100k-mrr/2338406/ B2B Equipment Distributor - https://quietlight.com/listings/15813144/     Need IT Help? Check out....www.inzotechnologies.com, I-N-Z-O, or email Nick directly at nick@inzotechnologies.com. Get expert M&A guidance, valuations, and fractional executive support from Amplēo. Learn more at www.ampleo.com/lets-buy-a-business-podcast/.

Grumpy SEO Guy
Questions to Ask an SEO Agency - Episode 98

Grumpy SEO Guy

Play Episode Listen Later Mar 5, 2025 20:34


Why there are no (good) SEO certifications.The most important question you should ask..Why you should always demand specifics.Content is not a ranking factor.DEMAND SPECIFICS.Ask them to explain SEO to you.DEMAND. SPECIFICS.Ambiguity = scamInternet marketing and SEO have a rotten reputation which makes perfect sense.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Grumpy SEO Guy
So You Wanna Start an SEO Agency (part 2)? - Episode 96

Grumpy SEO Guy

Play Episode Listen Later Feb 19, 2025 17:47


When should you start your business?How much money should you have?Will your friends understand you?Will you forget how to talk to people?Who do you live with?Starting a business doesn't mean you make money. Are you ready for this?Can you get a car loan? Can you get a mortgage? Can you rent an apartment?Most people want to start a business but have not. Be prepared to handle their questions.Being self-employed is different than working for someone.Have the right people in your life.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Digital Marketing Therapy
Ep 290 | Start Creating Google Ads with Andrew Laws

Digital Marketing Therapy

Play Episode Listen Later Feb 18, 2025 42:04 Transcription Available


Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the right keywords and language to reach your target audience → Strategies for creating high-performing ad variations → Tools and resources to supercharge your Google Ads campaigns → Common mistakes to avoid when running Google Ads Want to skip ahead? Here are key takeaways: [9:38] Treat the Google Ad Grant like a commercial campaign, not just “free money.” Even though you aren't paying for the ads, you want them to be successful and generate income for your organization. [15:02] Focus on driving traffic to functional parts of your website, like landing pages. Have a clear CTA but don't have them go straight to a donation page necessarily. [33:37] Use long-tail keywords to target specific audiences and avoid broad, expensive terms. This helps with getting the right people to click on your ads and have better quality visitors that are going to be interested in the work you do. [35:02] Maintain a list of negative keywords to exclude from your campaigns. This will ensure you aren't accidentally targeting people that aren't the right fit for you. [39:10] Leverage free tools like Google Ads Keyword Planner, SEMrush, and Facebook ad transparency. This can help you figure out what keywords to utilize to reach your goals. Resources: Google Ads Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/ SEMrush: https://www.semrush.com/ Andrew Laws Andrew Laws founded the yeseo.io SEO Agency and has been battling SEO for over 25 years. When he's not in the office helping clients grow, he can be found in the studio or on stage, making very loud noises. Andrew loves to talk about mindset, personal growth, business development, neurodiversity and odd music. Learn more at https://yeseo.io/ Get a few website audit by visiting https://yeseo.io/audit/ https://www.youtube.com/@yeseo-agency Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

The Agency Blueprint
SEO Agency? Offer LSAs To Clients For Easy Money

The Agency Blueprint

Play Episode Listen Later Feb 18, 2025 16:31


In today's video, we're going deep on Local Service Ads (LSAs) and why they should be on every SEO agency's radar. You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings. Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients' visibility. But we don't shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency's toolkit.If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide. Get the full training: https://blueprint.spiffy.co/checkout/bpt-programKEY NOTES:00:00 - Introduction to Local Service Ads01:00 - Setup and Management Insights01:52 - Understanding LSAs and Their Functionality02:42 - Targeting and Categories03:38 - Comparison with Traditional Ads04:34 - Challenges with Account Performance05:11 - Benefits of Using LSAs06:21 - Lead Quality Concerns07:05 - Pay-Per-Lead Model Advantages07:55 - Simplifying Client Proposals09:38 - Building Trust with Clients11:22 - Challenges of Lead Quality12:20 - Support Issues with LSAs13:10 - Long-Term Performance Concerns14:04 - Profitability and Client Relationships

Empire Flippers Podcast
SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption with Steven Schneider [Ep.172]

Empire Flippers Podcast

Play Episode Listen Later Jan 21, 2025 55:10


SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you're good at. In this episode, Steven shares why he's still a big believer in SEO, how he's adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you're running an SEO agency or looking to boost your site's performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven's background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency's success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven's LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.  

The Opportunity Podcast
SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption with Steven Schneider [Ep.172]

The Opportunity Podcast

Play Episode Listen Later Jan 21, 2025 55:10


SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you're good at. In this episode, Steven shares why he's still a big believer in SEO, how he's adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you're running an SEO agency or looking to boost your site's performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven's background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency's success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven's LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.  

Marketing Speak
484. Blueprint to Scaling an SEO Agency with Jason Hennessey

Marketing Speak

Play Episode Listen Later Jan 15, 2025 43:47


Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google's algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue.  You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.

How to Scale an Agency
How to Make Millions with an SEO Agency in 2025 (Jordan Ross Solo)

How to Scale an Agency

Play Episode Listen Later Jan 9, 2025 13:27


Watch the video here : https://www.youtube.com/watch?v=3JTXrAMbTaM

The Agency Blueprint
Your SEO Agency Will Fail In 2025

The Agency Blueprint

Play Episode Listen Later Jan 7, 2025 47:38


After 15 years in the industry, I've seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google's search results—leading to confused clients who don't see actual revenue from those vanity metrics.So in this video I'm discussing why it's time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing internal processes.If you're tired of chasing rankings that don't translate into revenue, this conversation will show you a better path. Watch now and learn how to future-proof your business in an ever-changing SEO landscape.KEY NOTES:02:02 - Google's Diminished Role07:34 - Impact of AI on Search Results10:26 - Misalignment of SEO Metrics21:09 - Client Expectations vs. Reality26:25 - Outcome-Oriented Marketing30:24 - Diverse Marketing Channels38:16 - Becoming a Paid Media Agency40:39 - Focus Beyond SEO41:25 - Retaining Revenue vs. New Revenue42:10 - Challenges in Closing Sales46:20 - Intake Process for Law Firms47:07 - Small Changes, Big Impact

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Afraid to Make Cold Calls? How an SEO Agency Built Success On Them with Marc Brookland | Ep #751

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Dec 22, 2024 20:57


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you shy away from cold calling for fear of rejection? Or, do you think cold calling is dead in the digital age? Today's guest runs an SEO agency that grew from a small project with four clients to a full-service agency. Discover how a focused cold-calling campaign landed him seventeen clients in his first month. In this episode, youl will also learn the reason he prioritizes culture fit over impressive resumes in his hiring process, why he believes relying on just one lead source is playing a dangerous game, and why he believes that open communication is the key to building trust with clients. Marc Brookland, the owner of SEO Locale, a full-service digital marketing agency specializing in search engine optimization. He shares his journey into the world of SEO and how much things have changed in that field, from focusing on repeating a keyword as much as possible or having more backlinks than the next guy to a complex and sophisticated process to improve your website traffic. He also discusses the challenges he's faced with hiring and ho open communication has shaped a trusting relationship with clients. In this episode, we'll discuss: Building his agency on cold calling success. Hiring for culture fit over skill set. Why open communication doesn't mean losing your agency's 'secret sauce' Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix, an intuitive way to design exceptional sites and a smart addition to your agency's toolkit. With this flexible tool, your team will be able to take on any project at any scale and focus on the work that matters the most. Check out wixstudio.com and break free from growth bottlenecks. Taking a Leap of Faith to Become an Entrepreneur When Marc landed his first SEO job, he discovered his true calling and began dreaming of running his own agency. It was there he met his future business partner, and together they started mapping out their entrepreneurial ambitions. Though passionate about SEO, Marc soon felt constrained by the role's narrow focus and yearned to expand his digital marketing expertise. He left that agency to go work in-house, where he finally got to challenge himself being a team of one in charge of social media, website management, and SEO. This was the test that convinced him that he could start his own business. He began taking on agency clients on the side, though still hesitant to fully embrace entrepreneurship, and accepted another in-house position. Fate intervened when his employer's pivot led to staff layoffs, presenting Marc with a choice: stay on as an employee or transition to a contractor role. Recognizing this as his opportunity to finally commit to his agency dreams, Marc chose the entrepreneurial path – and never looked back. Agency Success Built on Cold Calls Although it started as a small operation, Marc spent the first month as an agency owner cold calling businesses and was able to bring seventeen clients with this strategy. This campaign was undoubtedly a huge success thanks to his unwavering determination to connect with potential clients. Where many shy away from direct outreach due to fear of rejection, Marc embraced the challenge. It was also thanks to a methodical approach to identifying potential clients. By utilizing data scraping tools, he was able to target businesses that were likely to benefit from his services. Interestingly, Marc's experience highlights a common misconception about cold calling which is cold calling is an outdated or ineffective strategy in today's digital age. In his opinion, agency owners can't be afraid of sales because there's no way around it if you're starting your business from scratch. Although it's not something he's revisited after the agency took off, cold calling provided him an opportunity for direct interaction, fostering relationships that can lead to long-term partnerships because the ability to engage authentically with potential clients can set a business apart from its competitors. Nowadays, SEO is his agency's number one lead generator, followed by referrals and word of mouth. The skills he honed in those early days—effective communication, resilience in the face of rejection, and the ability to identify and address client needs—remain integral to the agency's operations. Hiring for Culture Over Skillset Hiring is one of the biggest challenges at Marc's agency at this point of their growth. He and his partner are trying to focus on hiring the right people. For them, this means hiring people who fit into the agency's culture. They're much more interested in this than in hiring people with an impressive resume. At the end of the day, skills can be taught, but intrinsic values and work ethic are often more difficult to instill and Marc is much more interested in finding individuals with a genuine drive and a willingness to learn, which is the sort of information you'll probably won't get in a resume. Rather than partnering with recruiting firms, Marc has built a successful hiring pipeline through Indeed, LinkedIn, and his extensive professional network. The majority of applications come through Indeed, where Marc and his team have honed their ability to identify promising candidates. However, with a large volume of applications it can be better to set your standards very early in the application process by only reviewing applications that comply with parameters expressed in the job posting. This way, you'll greatly reduce your workload by eliminating the candidates who not even bother to read the full description. How Open Communication Leads to Stronger Client Relationships To Marc, communication is an active process that involves educating clients about the work being done on their behalf and being consequent with this has shaped his agency's growth is his relationships with clients. The most common complaint raised against agencies is that clients feel in the dark regarding the work being done. This could stem from a fear of sharing too much of their process and then lose clients as they set off to do that work themselves. However, Marc has found that the more agencies communicate and educate clients the more they'll trust you as they feel more involved in the process. This involvement can take many forms, such as regular updates, detailed reports, or even educational sessions that explain the strategies being employed. When clients understand the rationale behind the work, they are more likely to appreciate the efforts being made on their behalf. Furthermore, many clients may not have a background in marketing or digital strategy, leading to confusion about the value of certain actions. By taking the time to explain these concepts in an accessible manner, agencies can empower clients with knowledge, making them feel more invested in the partnership. Don't be afraid to give some “secret sauce” by explaining and demystifying your processes. In the end, everyone's process is pretty much the same. Your real secret sauce is your people and how they treat the client and that's what you should protect. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.  

Millionaire University
183. From Zero to $50k MRR: Scaling a Local SEO Agency in 18 Months With James Lincoln

Millionaire University

Play Episode Listen Later Oct 18, 2024 51:41


Wish you could peek behind the curtain of a local SEO agency? Now's your chance! In this episode, host Brien Gearin interviews James Lincoln, owner of Goodly Growth, a digital marketing company specializing in local SEO, and founder of Digital Side Hustle Academy. James shares his raw, unfiltered journey from a psychology graduate to building a successful digital agency and the lessons he learned along the way. They dive into the challenges of starting an agency, scaling from zero to $50k MRR, and the realities of managing a sales team. James emphasizes the importance of mastering the basics, staying resilient through setbacks, and continuously learning by doing. Plus, they explore the concept of reaching new levels in business and what it takes to keep growing. Tune in for insights, advice, and practical strategies from someone who's been through the trenches and came out on top! What we discuss with James: + From Psych Grad to Agency Owner: James's path into digital marketing + Scaling to $50k MRR: Strategies for growing Goodly Growth + Building a Sales Team: Lessons from hiring and training + Time Management Challenges: Balancing a job, MBA, and business + Specializing in Local SEO: The benefits of focusing on niche services + Understanding Customer LTV: Navigating growth plateaus and retention + Resilience & Learning by Doing: Turning setbacks into growth opportunities + Launching Digital Side Hustle Academy: Helping others start digital agencies + Advice for Entrepreneurs: Importance of persistence and mastering basics + Balancing Work & Life: Insights on managing family and business Thank you, James! Check out Goodly Growth at GoodlyGrowth.com. Connect with James on Twitter or at james@goodlygrowth.com. Watch the video podcast of this episode! Ready to Create a 7-Figure Business of Your Own..? Build My Money Machine Will Help You Think And Act Like A 7 Figure Income Earner So You Can Create The Business And Life Of Your Dreams. Go to BuildMyMoneyMachine.com to get started today! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Paint ED Podcast
Why Most Websites Suck (and How to Make Yours Better): Contractor Evolution

Paint ED Podcast

Play Episode Listen Later Sep 19, 2024 39:58


Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too. Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites. Highlights: - Learn what, specifically, makes a website “good” or “bad,” in terms of the volume and quality of leads it collects for contractors. - Gain a better understanding of the psychology behind the way people interact with websites, and how to use it to your advantage. - Get concrete examples of the framework Bryce Choquer of Choquer Creative uses to get more leads for trades and construction companies. 00:00 - Intro 02:17 - Why most contractors think about their website wrong 04:04 - Impacts of a changing market on your website 05:39 - Breaking down a good website: Site structure 07:34 - Case study: Rockson & Sons 24:12 - Breaking down a good website: Copy 31:41 - Breaking down a good website: Imagery & video 37:15 - What will contractors notice with an improved site? 37:51 - How to connect with Bryce Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess

Contractor Evolution
177. Why Most Websites Suck (and How to Make Yours Better) - Bryce Choquer

Contractor Evolution

Play Episode Listen Later Sep 11, 2024 39:01


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit  Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too. Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites.See omnystudio.com/listener for privacy information.

Contractor Evolution
177. Why Most Websites Suck (and How to Make Yours Better) - Bryce Choquer

Contractor Evolution

Play Episode Listen Later Sep 11, 2024 39:01


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit  Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too. Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites.See omnystudio.com/listener for privacy information.

Digitally Overwhelmed
Mom Update: SEO agency growth, the 2s, and building my team

Digitally Overwhelmed

Play Episode Listen Later Aug 23, 2024 20:09


In this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience navigating motherhood and business, and how things have evolved over time.    Information about the Mom Biz Mastermind 2024 here: https://courses.digitalbloomiq.com/mom-biz-mastermind-2024 Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/mom-update-august-2024   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Endless Coffee Cup
When to Fire Your SEO Agency

Endless Coffee Cup

Play Episode Listen Later Aug 21, 2024 68:26


In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks. Have you ever asked these questions? What's the difference between activity and results in SEO reporting? How much of your reports do you understand? How many reported charts or metrics are simply irrelevant to your day-to-day marketing? Are you getting customized reports tied to your specific business goals? It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic. SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn't collaborating with other areas of your marketing strategy, you might not be getting the full value from their services. Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success. Matt Bailey: SiteLogic Ashley Jones: MarCom Content by Ashley Learn how modern SEO works: Learn SEO Learn more about your ad choices. Visit megaphone.fm/adchoices

UBC News World
San Rafael Expert SEO Agency: Boost Visibility With High-Authority Content

UBC News World

Play Episode Listen Later Aug 9, 2024 2:35


If you run a small business in San Rafael, Petaluma, or Vallejo, digital agency Automagic Media (415-307-5228) offers cutting-edge SEO techniques that puts you front and center for local “near me” searches. Go to https://automagicmedia.com for more information. Automagic Media City: Novato Address: 936 B Seventh St. Suite 104 Website: https://www.automagicmedia.com/ Email: support@automagicmedia.com

The Mind of A Marketer w/ Ryan Stewart
The Productized Agency: The Only Way to Survive 2025

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Aug 7, 2024 12:43


If you offer SEO as a service in 2025, you HAVE TO WATCH THIS VIDEO! It covers the only way to grow an SEO Agency in 2025, through a productized service offering.

SERP's Up SEO Podcast
SERP's Up | Being indispensable to your SEO clients

SERP's Up SEO Podcast

Play Episode Listen Later Jul 31, 2024 48:46


What essential value do SEO's and marketers provide to their clients? Wix's Mordy Oberstein and Crystal Carter welcome Ignite Visibility's VP of SEO, Jen Cornwell to confirm the indispensable impact SEO's and marketers alike bring to their clients.  Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO.  We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP's Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO's Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jen Cornwell Nicole Ponce Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Ignite Visibility

UBC News World
Top Novato SEO Agency: Boost Business Visibility With Advanced Content Strategy

UBC News World

Play Episode Listen Later Jul 30, 2024 2:25


If you run a small business in Novato, San Rafael, Petaluma, or Richmond, Automagic Media offers cutting-edge SEO strategies to boost your visibility and help you compete in the online space. Go to https://automagicmedia.com for more information. Automagic Media City: Novato Address: 936 B Seventh St. Suite 104 Website: https://www.automagicmedia.com/ Email: support@automagicmedia.com

SERP's Up SEO Podcast
SERP's Up | The success & failures of an SEO agency

SERP's Up SEO Podcast

Play Episode Listen Later Jul 24, 2024 42:40


What contributing factors differentiate successful SEO agencies from the rest?   Wix's Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK's largest SEO agency. Together they investigate the highs and lows that shape an industry leader.  Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart.  Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP's Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:02:57] Focus Topic Guest: Simon Schnieders [00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency [00:27:29] Tool Time [00:34:40] Snappy News [00:40:19] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Simon Schnieders Jim Banks Resources: Wix SEO Learning Hub   Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Blue Array SEO Agency AskSEO Webinar on Understanding Google's Algorithm News: Google Artificially Generated Content AGC Classification Score? Google: Core Update Expected In The Coming Weeks Google ending Notes on Search by end of the month

Million Dollar Mastermind with Larry Weidel
Part 1 - How John Vuong Built A Top SEO Agency From Scratch

Million Dollar Mastermind with Larry Weidel

Play Episode Listen Later Jul 15, 2024 11:40


In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.

The Agency Blueprint
Building a $19M SEO Agency w/ Jason Hennessey

The Agency Blueprint

Play Episode Listen Later Jul 15, 2024 48:29


Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.Would you like to be a part of these monthly expert interview sessions and get your questions answered by leading experts in the field?▶️ Join us here: https://theblueprint.training/KEY MOMENTS:00:00 - Jason's agency evolution and revenue goals.02:30 - Client acquisition strategy and the role of personal branding12:54 - How to approach SEO, emphasizing niche focus and systemization18:07 - Advices on starting an agency24:24 - Testing different acquisition platforms, doubling down on expertise35:18 - Systemization of migrating websites and rebuilding them42:25 - Setting customer expectations

Small Business, Big Network
Networking without realising it!

Small Business, Big Network

Play Episode Listen Later Jul 8, 2024 21:11


Kelly Drewett is the founder of Kaydee Website and SEO Agency.Kelly started her business at the tender age of 19 and has been running it for almost 25 years!She now lives in France but networks with people back in the UK through online meetings which she loves. As well as helping businesses with their websites and SEO Kelly also trains people do be able to do some of the work themselves. Have a look at the Web Untamed website for more info.www.webuntamed.comwww.kaydee.netThis episode is kindly sponsored by ONLE - the network for people who like people! They are generously offering my listeners a free visit.Find a suitable meeting at theonle.network/meeting-calendar and use the discount code: SBBNONLE

The Simple and Smart SEO Show
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider

The Simple and Smart SEO Show

Play Episode Listen Later Jul 3, 2024 38:42


Send me a text!In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from Trio SEO. We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency. Key points include:1. The evolution of affiliate marketing and its current challenges. 2. The importance of high-quality, human-written content. 3. How AI tools can assist but not replace humans in SEO. 4. Practical strategies for small businesses to enhance their SEO. We also explore the differences between top, middle, and bottom funnel content, and the significance of user experience and search intent. Want to connect with Steven? Find him on LinkedIn.School of Podcasting -Launch, Grow, Monetize Your PodcastYou're don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts Spotify How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Leaders in the Trenches
Hiring an SEO Agency with Author of Honest SEO, Jason Hennessey

Leaders in the Trenches

Play Episode Listen Later Jul 1, 2024 21:56


In this episode, we dive deep into the essentials of hiring an SEO agency with Jason Hennessey, the author of "Honest SEO." Jason shares his expert insights on what to look for and avoid when hiring an SEO agency to ensure your business gets the best results. Discover the key questions to ask and the red flags to watch out for in the process of hiring an SEO agency. Learn how hiring an SEO agency can transform your online presence and drive significant growth. Tune in to gain valuable knowledge and tips from Jason Hennessey on hiring an SEO agency that aligns with your business goals.   Get the show notes for Hiring an SEO Agency with Author of Honest SEO, Jason Hennessey Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #JasonHennessey featuring your host @GeneHammett https://bit.ly/gttJasonHennessey   #HiringanSEOAgency #GeneHammettPodcast #GHepisode1105 #SEOagency #HonestSEO #author     Give Growth Think Tank a review on iTunes!

Search with Candour
SEO agency red flags with Emina Demiri-Watson

Search with Candour

Play Episode Listen Later Jun 24, 2024 81:34


Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠ SEO agency red flags with Emina Demiri-Watson Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you've worked with or are considering hiring an SEO agency, here are some things you'll want to avoid. Overpromising and underdelivering Lack of transparency How to recognise red flags Competition between agencies Spreading themselves too thin Lack of alignment across teams Follow Emina: Twitter: https://twitter.com/DemiriE LinkedIn: https://www.linkedin.com/in/emina-demiri/ Website: https://www.vixendigital.com/ SEOs Getting Coffee: https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4

Walk 2 Wealth
Building a Digital Empire And Massive SEO Agency w/ Eric Monies

Walk 2 Wealth

Play Episode Listen Later Jun 19, 2024 54:49


Send us a Text Message.In this episode, I sit down with Eric Monies, a young and passionate entrepreneur who has quickly made a name for himself in the digital marketing and technology sectors.Eric, the CEO of Online Biz Builders, shares his journey from college graduate to leading a successful digital marketing agency that specializes in SEO, web design, and Google advertising.We delve into his deep involvement in blockchain technologies, cryptocurrency, and the innovative strategies he's implementing in these fields.Eric also discusses his latest venture into creating advanced solar energy solutions, aiming to bring affordable "off the grid" energy to homes and businesses.Throughout our conversation, Eric emphasizes the importance of community involvement, sharing his experiences with the Stamford Chamber of Commerce Young Professionals group and various charitable organizations.Join us as we explore the world of digital marketing, the future of blockchain, and the entrepreneurial spirit that drives Eric's diverse ventures.Tune in for an inspiring discussion on innovation, business growth, and making a tangible impact in the digital age.Support the Show.HOW TO SUPPORT THE WALK 2 WEALTH PODCAST: 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers.3. Get Instant Access To My List of Top 10 ChatGPT Prompts To Save You Time, Energy, & Money: HTTPS://WWW.STOPANDSTARE.MEDIA/AI

The SEO Show
How To Keep Your SEO Agency Honest - Episode 108

The SEO Show

Play Episode Listen Later Jun 17, 2024 18:07


Send us a Text Message.When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.coCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalcoCheck out our content on Youtube

How to Scale an Agency
How this SEO agency added $50K in MRR, and books 10 calls a day with only Cold Email [AJ Cassata Solo]

How to Scale an Agency

Play Episode Listen Later Jun 8, 2024 21:30


This one, simple marketing method just 4X'd my client Joe's SEO agency and got him booked out for 3 WEEKS solid with sales calls.And today, I'll unpack 3 learning lessons from the cold email campaigns that we built together.So that you can take the learnings, and apply it to your own lead gen efforts and CRUSH it.My clients in a competitive niche - selling SEO services yet still managed to stand out and pack his calendar completely.You'll love this breakdown… enjoy!Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email? It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me? Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net >>>Want to scale monthly revenue 2X with our Linkedin + Email systems? Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://link.revenueboost.net/widget/bookings/growth-with-aj-20 >>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today! I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

MozPod with Chima Mmeje
Ep 8 | Scaling Your SEO Agency to Six-Figure Clients | Aaron Rudman-Hawkins

MozPod with Chima Mmeje

Play Episode Listen Later May 27, 2024 23:13


In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions. This episode is sponsored by MozCon, the leading SEO conference where you'll learn how to become a better search marketer.  Grab a ticket at https://mz.cm/podcast to secure your spot now! ************************************** A very special thank you to our guest Aaron Rudman-Hawkins! https://www.linkedin.com/in/aaronrudmanhawkins https://theevergreenagency.co.uk *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Grumpy SEO Guy
So You Wanna Start an SEO Agency? - Episode 55

Grumpy SEO Guy

Play Episode Listen Later May 8, 2024 25:43


Here's what you should know before starting an agency.

Digitale Optimisten: Perspektiven aus dem Silicon Valley
Unicorn Ideas: München vs. Berlin, Microsofts 1 Billionen Gangster-Move, Geschäftsideen mit SEO und Social Media

Digitale Optimisten: Perspektiven aus dem Silicon Valley

Play Episode Listen Later Apr 28, 2024 63:16


Samuel und Alex reden über Start-Ups, Gründen, alles was dazu gehört und pitchen sich am Ende 2 Geschäftsideen, die du klauen kannst! Sponsor dieser Folge: ⁠Ninox⁠. Die Low-Code Plattform für Startups & KMU. ERP, CRM und flexibles Projektmanagement. Mit ⁠Ninox⁠ kannst du ohne große Programmierkenntnisse dein Unternehmen automatisieren. Jetzt 30 Tage kostenlos testen! Klick ⁠hier⁠. ⁠Abonnier unseren kostenlosen Newsletter mit noch mehr Geschäftsideen⁠⁠. Inhalte dieser Folge: (00:00) Intro (03:25) München vs. Berlin (11:42) Wie KI das Hiring bei Journeyman unterstützt (22:55) Silicon Valleys neueste Wette: Employees-as-a-Service (34:12) Microsofts Gangster Moves mit AI (44:42) Geschäftsidee von Samuel: AIOpt.com SEO Agency (55:02) Geschäftsidee von Alex: Summarizly --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex2459/message

The Food Blogger Pro Podcast
458: SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich

The Food Blogger Pro Podcast

Play Episode Listen Later Apr 23, 2024 37:23


Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance. ----- Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance. SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency Marley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when they're both in the same industry!) and how she manages burnout. Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority. If you want to increase your site traffic (who isn't?!) without losing the aspects of food blogging that bring you joy, you won't want to miss this interview! In this episode, you'll learn: More about Marley's full-time job at an SEO agency and how it has impacted her food blog. The tools that Marley learned about through her job and now uses for her site. How she balances a full-time job and blog in the same industry. How she manages burnout and adjusts her content strategy with a full-time job and a side hustle. What she has learned from coaching calls with other food bloggers. The patterns she has noticed amongst blogs that have seen the greatest success at her SEO agency. How she has worked to build her domain authority and increased backlinks. Resources: Baked Abundance Semrush Detailed SEO Extension Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter Mediavine Feast Eat More Cake by Candice Broken Oven Baking 100 Days of Real Food Connectively Featuring HARO Follow Marley on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The Basic B
[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman

The Basic B

Play Episode Listen Later Mar 13, 2024 35:34 Transcription Available


If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you've got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…Part 1: The Case Study InterviewWe'll walk you through Justin's journey to update his headlines so they had both personality and keywords.Part 2: The Brand Voice Copywriting Q+AIn the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.With this episode you'll be able to:Learn why copy needs BOTH personality & keywords.Discover how to know when it's time to work with an SEO expertUncover what it's like to work with Brittany on an SEO Packet.Discover the importance (for your business) of having an opinion *and* sharing it.Submit your question and get an answer in an upcoming podcast!Full Show Notes!Connect w/ Justin:WebsiteJustin's (free) eBookMentioned Resources:Brand Voice FinderSEO Basics ChecklistSEO PacketCase Study Training Program **link coming soon!This episode of The Basic B podcSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Join the 4-day email course & make sure you feature the right client in your case study AND ask them the right questions! (Starts 3/24/24

The Basic B
Red Flags of a Cold Pitch Email for SEO Services

The Basic B

Play Episode Listen Later Mar 8, 2024 16:07 Transcription Available


Raise your hand if you've ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I'm from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn't it be nice if you could ask someone if these emails are legit or a scam? That's exactly what this episode is all about! I'm using a real life email example (thanks to my friend Mindi) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention.With this episode you'll be able to:Learn what red flags to look for in cold emails about SEO services.Discover what to do when you're ready to work on your website's SEO.Learn what to do when you get these unsolicited emails in your inbox.Got more Q's? Submit your question & I'll answer you on an upcoming podcast.Mentioned Resources:SEO Packet➡️ I'm having Amanda Walker join me very very soon so she can tell you all about her experience with the SEO packet for her podcast & blog!This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Join the 4-day email course & make sure you feature the right client in your case study AND ask them the right questions! (Starts 3/24/24

The Basic B
How to Avoid These 3 Killer SEO Mistakes

The Basic B

Play Episode Listen Later Feb 9, 2024 18:49 Transcription Available


You've heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren't just born with this knowledge! You have to go out and learn this new skill or hire someone with this skill set. But what red flags should you be looking for? What mistakes should you be aware of? And how can you avoid them? Don't worry, friend! I've got you. I'm using this podcast episode to highlight the 3 SEO mistakes I see way too often & how you can avoid them. Without further ado—click that play button!With this episode you'll be able to:Learn what SEO metrics you *should* be aiming for to increase traffic.Discover questions you need to be asking your SEO agency or provider.Uncover the hidden truth about blogging, SEO, sales, and conversions.Which mistake are you tackling first? Come tell me about it over on Instagram—after you share the episode to help other business owners avoid these mistakes, of course!Mentioned Resources:Keyword Research Tutorial (YT)SEO Basics ChecklistHow to Blog w/ SEO (email course)Ubersuggest (free Chrome extension)SEO PacketThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!Find me on: Instagram, YouTube, & LinkedIn.Ask your question! I often mention:Leah BryantBuzzsproutStyled Stock SocietyLegal templates (use code: BASICB for $50 off)GAB w/ CeliBrain.fmHelloAudioBook of the Mo. ClubHoneyBook(*affiliate links included, so I might make a lil money when you click. I only recommend people, products, & programs I use)

Contrarian Marketing Podcast
#36 How to find the right SEO agency for you

Contrarian Marketing Podcast

Play Episode Listen Later Jan 12, 2024 35:24


This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly.They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency partner. They also discuss the pros and cons of building your own agency versus remaining a solo consultant.Main discussion points:* Common issues with agencies - poor deliverables, lack of actionable recommendations, expanding contracts when scope changes, long delays before providing value (00:10:28 - 00:12:13)* Signs of a good agency - not requiring payment upfront before doing work, access to account manager, polished materials (00:20:28 - 00:22:17)* The exit strategy - Building an agency as an asset that can eventually be acquired so the founders can "exit" versus remaining a solo consultant (00:18:43 - 00:20:05)* Wanting to hire the person, not just the agency - Evaluating if the people you meet initially are the ones who will actually be working on your account (00:29:46 - 00:31:44) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building An SEO Agency -- Jesse Tutt // Guru SEO and Web Design Services

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Dec 28, 2023 15:55


Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency. Show NotesConnect With: Jesse Tutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.