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In this episode of the Independent Dealer Podcast, hosts Jeff Watson and Luke Godwin sit down with Fernando Vargas — a young independent dealer from Bakersfield, California who's been at it for 5 years and is ready to break through. They dig into his operation and get real about the inventory mistakes, recon bottlenecks, and one-man-band growing pains that are holding him back.What You'll Learn:Why over-buying is a trap — and how aged inventory quietly kills your cash flowWhich vehicles to avoid if you want to keep recon costs under controlWhen it's time to bring in your first commission salespersonWhy your Google Business listing matters more than you thinkHow to reset your lot by blowing out stale inventory the right wayKey Takeaways:You can't buy your way out of a selling problemIf half your inventory is in recon, you have a systems problemOwn your Google Business listing — don't let a vendor hold it hostageAged inventory over 90 days? Get it gone, even at a lossFacebook Marketplace is free, works, and should be your best friendA straight-talk gut check for any solo dealer grinding it out and wondering why things aren't clicking. Fernando's story might be yours too.Support the businesses that support the podcast:Buckeye Risk Services - Reinsurance, tax planning, and long-term wealth strategies built specifically for independent dealers. https://theindependentdealer.com/buckeyeBlytzPay - Buy Here Pay Here payment processing with fast funding, text-to-pay, and real dealer-focused support. https://theindependentdealer.com/blytzpayIturan GPS - GPS and payment technology for BHPH and retail dealerships focused on asset protection, recovery tools, and customer management. https://theindependentdealer.com/ituranFollow & Connect: Website: www.theindependentdealer.com Email: info@independentdealer.com Facebook Group: @independentautogroup Luke Godwin: @lukegodwin Jeff Watson: /sendtojeffwLike, subscribe, and share this with a dealer who needs to hear it.
Branding photography is one of the fastest-growing niches in the photography industry — but why are businesses suddenly investing in large libraries of images instead of a single headshot?In this episode of the Camera Shake Podcast, host Kersten Luts sits down with branding photographer and business strategist Miranda Kelton to explore the rise of personal branding photography and what it means for photographers today.Miranda explains how modern businesses rely on visual storytelling across websites, social media, marketing campaigns, and advertising. A single portrait is no longer enough — companies now need dozens of images that communicate their brand personality, services, and expertise.During the conversation, Miranda shares practical insights into planning branding photo shoots, guiding clients who feel uncomfortable in front of the camera, and structuring profitable branding photography packages. They also discuss marketing strategies for photographers, the importance of SEO and Google Business profiles, and why video content is becoming essential for modern brands.If you're a photographer looking to grow your photography business or understand the demand for branding photography, this episode is packed with valuable insights.Subscribe for more conversations about photography, videography, and the photography business, and check out other Camera Shake Podcast episodes for more industry insights.
Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Don't let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here. Joe Rouse ran Two-Brain's “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper's free marketing audit guide.Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores. But the audit also revealed a few critical gaps: His social media posting schedule wasn't being followed consistently, and his sales process needed better documentation for staff handoff.In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks. Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly. Get the free 26-page guide via the link below and fix your gym's marketing funnel today! Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call2:12 - No. 1 audit discovery5:08 - What he's doing right8:33 - Getting recommended by AI12:48 - Post-audit action plan15:40 - Sales process improvements
We just launched a brand new branch of Coastal Fertilization — and before we knocked a single door or ran a single ad, we made sure our Google Business Profile was dialed in. In this episode, I break down why your Google Business Profile is the digital front door of your business — and why, if you don't have one, you're invisible. We're talking: • Why it's more important than social media • How it drives FREE leads • What must be set up correctly • How reviews impact ranking and trust • The biggest mistake most contractors make If you're running a lawn care, landscaping, or service business and haven't optimized your Google presence, this episode might be the highest ROI 30 minutes you'll spend this year. Don't overcomplicate it. Start here.
In this episode of Pathmonk Presents, David Murimi, Co-Founder and CEO of TrueHost, shares how his team helps small businesses launch, grow, and convert online without overspending. TrueHost goes beyond traditional web hosting by offering an AI website builder, Google Business profile optimizer, and practical go-to-market tools designed for early-stage founders. David dives into why conversion optimization matters more than pouring money into ads, how content marketing drives qualified traffic, and why fast, functional websites often outperform flashy designs. If you're a founder or marketer focused on extracting more value from your existing traffic, this conversation will reshape how you think about your website's role in growth.
In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence. Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses. Key Topics: • The Journey from Hairdresser to Educator • Transitioning to Marketing and Social Media • Facing challenges in the Beauty Industry • The Impact of COVID-19 on Career Choices • The importance of Having an Online Presence • The Retreat Experience in Italy • Future Trends in Marketing for Beauty Professionals Video versions of our episodes are on our YouTube channel for you to watch! https://youtu.be/2aCgAutjW0w Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor
In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence. Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses. Key Topics: • The Journey from Hairdresser to Educator • Transitioning to Marketing and Social Media • Facing challenges in the Beauty Industry • The Impact of COVID-19 on Career Choices • The importance of Having an Online Presence • The Retreat Experience in Italy • Future Trends in Marketing for Beauty Professionals Video versions of our episodes are on our YouTube channel for you to watch! https://youtu.be/2aCgAutjW0w Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor
Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor
Tired of chasing the latest ad platform and feeling like your best leads are slipping away? The truth is, your most valuable leads are likely right in your own neighborhood.In this episode, discover 35 proven strategies for hyper-local lead generation—right where you live. The speaker shares a mix of old school, digital, and creative, yet effective, methods for agents to build authority and relationships in their community.Inside this episode, you will learn:The Power of Local: Why the closer a lead is to home, the easier it is to convert, and how visibility (in person, in mailboxes, and in conversations) gives you an advantage.The Classics That Still Work: Tried-and-true methods that are personal and consistent, including direct mail, open houses as neighborhood events, polite door knocking, cold calling, and targeted local ads.Modernizing Your Strategy: How to use digital tools like local SEO (optimizing your Google Business page and getting local reviews), focusing on local social media groups, and creating valuable online ads.Old School, New Tricks: Traditional methods like postcards, flyers, and circle prospecting can be modernized by combining them with QR codes or short links for easy responses.Innovative Ways to Stand Out: Become a local influencer by sharing your favorite places, start a hyper-local blog or YouTube series featuring community stories, or host guided neighborhood tours for out-of-town buyers.Community Connection: Strategies like sponsoring local events, hosting free homeowner workshops, and being active in associations like the PTA or HOA can help your community see you as a trusted resource.Stop chasing and start attracting business naturally by picking 3-5 strategies that fit your personality and committing to them consistently. Hyper-local lead generation is the one skill that never stops paying off because people will always trust the agent who knows their neighborhood best.Want the full checklist? Get the printable version of all 35 ideas and a worksheet to build your personal lead plan by joining the free lunch and learn at www.thehyperlocalagent.com/class
In this episode, Yitzchak Pierson breaks down how real estate agents can leverage AI-powered SEO to stay visible in a changing search landscape. He explains how buyers are using AI to research homes, why public-facing content matters, and how to optimize profiles across platforms like Google Business, YouTube, and Zillow. Yitzchak shares practical strategies for creating clear, local, question-based content that builds trust, boosts credibility, and helps agents show up where AI is pulling information in today's search results.
Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated. If your profile is treated like a digital Yellow Pages listing, you are already behind. The Biggest SEO Misconception In Dentistry A great-looking website does not equal growth. Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you. There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you. Strong SEO is no longer optional. It is the baseline for being discovered at all. Why Google Business Profiles Dominate Local Rankings Search for any dentist, orthodontist, or specialist in your area. What shows up first? The map pack. Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast. This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next. If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery. Free Growth Session Google Business Profiles Are More Than A Directory Treating your profile like a static listing is a costly mistake. Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile. Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business. Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility. Review Velocity Is A Competitive Weapon Most dentists understand reviews matter. Fewer understand how they actually work. Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total. Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers. The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever. Discipline beats hope every time. Free Growth Session Hyperlocal SEO Expands Your Reach Without New Locations Local SEO is no longer just city-based. It is neighborhood-based. Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach. By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius. Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found. Ranking Is Only Step One. Conversion Is Where Growth Happens Ranking does not guarantee patients. Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call. A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action. Google gets you seen. Trust gets you chosen. Free Growth Session Practical Takeaways Dentists Can Use Now Here is where to focus if you want results, not theory. Log into Google Business Insights monthly and review calls, clicks, and profile interactions Build a consistent internal review system with full team buy-in Optimize categories, services, and descriptions for high-value treatments Align website content and Google Business messaging so they reinforce each other Track real outcomes like calls and bookings, not just keyword positions Stop guessing. Start measuring what actually moves patients. The Bottom Line Google Business Profiles are no longer secondary assets. They are becoming AI-powered decision hubs for local search. Dentists who treat them as set-it-and-forget-it listings will fade. Those who optimize, monitor, and adapt will own their local market. Visibility creates opportunity. Execution creates growth. If you want to win, start where Google already is. Free Growth Session The post Local SEO for Dentists: The Strategy Everyone Gets Wrong appeared first on HIP Creative.
Send us a textI had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome back, amazing childcare leaders! Today we're tackling every director's daily dilemma: “What the heck should I post today?” Why It MattersYou're not alone if you've ever Googled “what to post on Facebook for my daycare.” The truth is, your content should do more than get likes — it should fill your tour calendar. Tip #1: The Testimonial Tease PostTurn a short parent review or text into a powerful post: “We're so grateful for Miss Tanya — our daughter is thriving!” — A happy preschool parent
The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites. If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it. This compilation brings together five search and PR experts on how AI is changing buyer behavior and what actually works now. Jon Gillham from Originality.ai explains why citations, statistics, and quotes are essential for LLM visibility. Patty Parobek reframes the conversation with a surprising stat: Google grew by four ChatGPTs in 2024. Maurice White details the technical foundation that makes GEO work, while Chris Harihar explains why PR is now both top and bottom of the funnel. Gareth Cunningham ties it together with the reality that GEO only works when solid SEO fundamentals are in place. The shift isn't about producing more content. It's about strategic placement, quality sourcing, and building topical authority that AI engines trust. From structured data to brand mentions, from Google Business profiles to cited content, this episode provides a roadmap for 2026 and beyond. Featured Experts: Jon Gillham - Founder of Originality.ai shares proven strategies for LLM visibility and avoiding AI content detection. Listen to the full episode Patty Parobek - VP of AI and ML at Mod Op Transformation Breaks down the zero-click phenomenon and what it means for traffic strategies. Listen to the full episode Maurice White, Senior SEO Strategist at Mod Op, details the technical foundation required before GEO optimization works. Listen to the full episode Chris Harihar - EVP of PR at Mod Op explores how PR and SEO converge in the AI search era. Listen to the full episode Gareth Cunningham - Director of Search Experience at Mod Op explains why GEO only works on top of solid SEO fundamentals. Listen to the full episode This isn't about abandoning SEO. It's about evolving your strategy for how people actually research and buy today.
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The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textTrust isn't a tagline; it's the feeling people get when every touchpoint tells the same story. We walk through a proven system to make your field presence and your online footprint mirror each other so social workers, adult children, and partners recognize you instantly and feel safe referring. From the first phone greeting to the About page photo, from a table at a senior fair to your Google Business cover image, consistency turns interest into action.We start with a clear message map: choose a core promise you can keep, name the evidence behind it, and adopt a voice that fits your market. Then we build the field brand kit—clean signage, a crisp elevator pitch for every team member, and a practical photo and B‑roll shot list that shows real care in action. Those authentic visuals power short videos and posts that outperform stock imagery because they're believable. Next, we tune the website to match brochures and colors, refresh team photos, and fix the Google Business Profile with a strong “From the business,” 24/7 hours, and owner-selected cover and logo images. That way no one who searches at 5:05 pm sees “Closed,” and no one meets a brand that looks different online than in person.We also dig into AI-era visibility. NAP consistency across directories improves local rankings, and fresh, statistics-rich content helps modern search models surface your pages more often. The proof pipeline makes trust measurable: trigger review requests right after positive interactions, curate the stories that echo your promise, and publish them across your site, social channels, newsletters, and print. Wrap it all in a 90-day brand sync plan—audit and clean, capture assets, launch processes—and track results with a CRM that stores brand assets, automates reviews, and reports on newsletter engagement. When offline reputation matches online data, brand-name searches rise, rankings improve, and referrals stick.If this playbook helps, follow the show, share it with a peer who needs a brand refresh, and leave a quick review telling us which tactic you'll implement first. Your feedback guides future deep dives and keeps the community learning together.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
Denver, real talk, if you run a business here right now it can feel like the whole game just flipped. Google keeps changing, AI is suddenly your customers' new best friend, and half the agencies in your inbox are promising the moon while quietly handing your account to a junior who barely knows Colfax from Colorado Boulevard. Today I brought in two guys who actually live in the numbers and the neighborhoods. Michael and Jason from TelescopeMapping.com. They are a full funnel growth team that outranks NASA for the phrase "telescope mapping" and they act like a fractional marketing and sales department for Denver businesses. In this episode we get super practical. We are talking how to fill the top of your funnel, how to actually turn that attention into revenue, how to show up in local search, AI search, and those Google Business reviews that decide where people spend their money. If you are a Denver founder, brick and mortar owner, marketer, or just a DIY operator trying to grow without getting burned again, this one is for you. You will learn which channels actually matter for Denver locals right now, what "AI search" really means for small businesses, how to use events, email, and local SEO together, and how Michael and Jason think about being true partners in your growth story, not just another vendor. Before we dive in, if you love this kind of very Denver, very useful conversation, make sure you are on the list at realgooddenver.com. That is where we send the weird events, the secret spots, and the tactical playbooks from conversations like this. Think of it as your weekly cheat sheet for making Denver smaller, more interesting, and more profitable, all in one email, at realgooddenver.com. And if this episode helps you, go tap those stars and leave a review like you are leaving a love letter to your favorite local business, it helps more Denver folks find the show. https://telescopemapping.com/ https://www.linkedin.com/in/jason-butler-telescope/ https://www.linkedin.com/in/michael-walters-b0b715120/overlay/photo/
What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our "5 Ways to Monday" series. It's special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an important episode… so set aside some time and get ready to learn.
Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.In this episode…What if the job you took as a teenager ended up defining your life's work? That's exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric's story is a testament to grit, curiosity, and reinvention.He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.Eric's insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.Here's a glimpse of what you'll learn: [01:07] Who is Eric Svedberg?[01:57] How a part-time job pumping gas at 16 sparked a lifelong career[03:10] The early Amoco days and what full service really looked like[07:08] Becoming the youngest Amoco dealer in the country at just 22[09:22] Transitioning from Amoco to European Auto Works[11:07] Rebranding, growth, and finally gaining work-life balance[14:33] Where Eric sees European Auto Works in the next few years[16:40] A customer's parking-lot prayer and what it taught him[18:33] How Google tools and video marketing improved visibility[20:54] The game-changing shop software that streamlined operations[22:38] The business books that changed Eric's mindset[29:07] Giving back through Fuel CoachingResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInEric Svedberg LinkedInEuropean Autowerks WebsiteMaking Money Is Killing Your Business by Chuck BlakemanFreedom's Forge by Arthur HermanAcres of Diamonds by Russell ConwellQuotable Moments:“I became the youngest Amoco dealer in the country at age 22.”“I quickly learned that wherever I was, was the place that made money.”“I changed the name, rebranded, got my life back; five days a week, not seven, and grew and grew and grew.”“I've always been a sponge. I absorb information from anyone and everyone.”“Making money is killing your business.”Action Steps:Invest in learning: Absorb insights from others in your field and keep evolving with your business.Systemize your operations: Build processes that allow you to step out of daily chaos and focus on growth.Adopt modern tools: Embrace digital platforms like Google Business and TechMetric to improve efficiency.Prioritize work-life balance: Growth doesn't have to mean burnout; it can mean freedom when done right.Pay it forward: Share your knowledge, mentor others, and help them discover how to scale an auto repair shop with clarity and purpose.
In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common—and easily fixable—mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions. About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content strategy. With more than a decade of experience spanning SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines. Key Takeaways Your website isn't outdated—it's underperforming. If your homepage talks to everyone, it converts no one. Fresh, relevant content is your new SEO currency. Trust signals aren't vanity—they're validation. Small website fixes can create massive marketing wins. Timestamps [00:35] – Why 50 staffing websites revealed the same hidden issues [02:34] – Outdated messaging: confusing visitors and search engines [05:11] – Creating clear client journeys for your ideal audience [07:34] – The power of service pages for SEO and conversions [09:21] – Location pages: how to win local search (and clients) [12:11] – Segmenting your blog for stronger topical authority [16:07] – Building trust through Google Business and external reviews [20:19] – Why weak calls-to-action kill great marketing [22:46] – Footers that actually convert: making the last scroll count [25:42] – Bonus #1: The secret structure behind great headers (H1–H3) [28:47] – Bonus #2: Internal linking—the forgotten SEO goldmine [29:58] – Rapid-fire recap: eight fixes to implement this week About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it—with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
I sat down with Cara Chatellier, the founder and creative director of Bubbly Creative, to talk about something that hits home for every small business owner, the little things. You know, those simple, doable tweaks that don't require a rebrand or a six-month strategy sprint, yet somehow manage to make your marketing sparkle. Cara calls them her “five tiny fixes,” and I couldn't wait to dig in. Cara's agency focuses on helping women-led service businesses stand out with personality and polish. Her approach is rooted in storytelling, strategy, and plenty of real-world experience. What I love about her “tiny fixes” is that they're both practical and immediately actionable, the kind of steps that give you momentum while you're building toward the big picture. Here are a few highlights from our conversation: 1. Show Your Face Cara's first piece of advice is one that makes many small business owners squirm: put yourself out there. Literally. Swap the stock photos and text-heavy posts for images of you and your team. A professional photo shoot is worth the investment, not just because it looks great, but because it builds trust. When people can see who they're working with, they're more likely to connect and buy. 2. Don't Ignore Google Business Think of your Google Business Profile as a free billboard that most folks forget to update. Add photos, post updates, and ask for client reviews. Even with AI changing how people search, Google still looks inward first. Keeping your profile fresh helps you stay visible and relevant. 3. Ask for Feedback, the Right Way Sometimes, the best marketing insights come from the people you want to reach, not the ones already on your team. Cara suggests gathering a small group from your target audience, maybe five to ten people, and asking them to look at your content, website, or social posts. No sales pitch, just honest opinions. You might be surprised by what they see that you don't. 4. Tell Your Story on Video This is the one that makes even confident entrepreneurs gulp: video. Cara swears by it because it humanizes your brand faster than any post or blog ever could. Start small, a short clip about your founder story or a behind-the-scenes look at your work. If you're nervous, use a teleprompter app or jot down a few bullet points to stay on track. And if you really can't face the camera yet, write out your story and share it with a few photos. Then revisit it every six months as a reintroduction to your audience. 5. Stay Curious (and Keep Learning) Cara's fifth tip was the one we didn't have time to cover on the show, a little mystery to encourage you to head over to Bubbly Creative and discover the rest for yourself. Trust me, it's worth it. Key Takeaways A few small tweaks can give your marketing fresh energy without overwhelming your to-do list. Personal photos and video build connection and credibility faster than any stock image ever will. Google Business is free, underused, and powerful, make it part of your content routine. Feedback from your ideal audience is marketing gold; you just have to ask. The more you share your authentic story, the more magnetic your brand becomes. If you want to dive deeper into Cara's “tiny fixes,” head over to Bubbly Creative and check out her insights. Because sometimes, it's not the sweeping overhaul that changes your business, it's the little things you finally take the time to do.
At the Crexendo UGM, Amit (Bodhi) Bijlani, Co-Founder and CEO of Voxtell AI, joined Technology Reseller News Publisher Doug Green to discuss how his company is reshaping the way service providers deploy conversational AI. Fresh off the CodeFest stage, Bijlani announced the launch of Voxtell AI's NetSapiens plugin—a light, embedded version of the company's full-featured voice AI assistant platform that integrates directly into the NetSapiens customer portal. “Our goal was to make AI accessible to every NetSapiens partner,” Bijlani said. “Now they can resell AI assistants to their customers without leaving the portal—they don't need another login or platform.” Voxtell AI's solution enables inbound and outbound AI calling, two-way SMS, knowledge base integration, lead scoring, data extraction, and recording and transcription—all within a fully white-labeled, reseller-ready environment. The company's new plugin uses NetSapiens single sign-on for frictionless access, allowing MSPs and partners to deploy AI assistants in under a day, while end users can train and launch their assistants in just minutes using existing web or Google Business data. Bijlani explained that the product evolved from analyzing Voxtell's own CDR data and identifying missed opportunities in after-hours and weekend calls. That insight led to a year-and-a-half development effort culminating in a scalable, omnichannel AI assistant platform that's both simple to deploy and deeply customizable. “We're giving service providers a fast, sticky way to add AI value to every account,” Bijlani noted, emphasizing that the solution integrates easily with CRMs and third-party apps through its MCP server. Whether connecting to Salesforce, HubSpot, or industry-specific systems like Open Dental, partners can extend automation and customer engagement without heavy development. For NetSapiens partners, this means new revenue, tighter customer relationships, and faster entry into the AI economy—all without leaving the familiar NetSapiens ecosystem. Learn more: voxtell.ai
En este episodio se explica por qué, en 2025, ganar visibilidad en Google Maps pasa por dos cosas clave: precisión y frescura. Una ficha de Google Business bien cuidada (categoría principal exacta, servicios claros, horarios reales) y una coherencia de datos en web, redes y directorios. Además, se revela cómo Google “justifica” ciertas búsquedas cuando aparecen palabras específicas en tus reseñas y en tu web, y por qué las fotos y vídeos reales pueden marcar la diferencia.Como ejemplo, se cuenta la historia de una pizzería de Málaga que pasó de ser invisible a recibir más llamadas en la hora de la cena tras optimizar su categoría, añadir el servicio sin gluten, publicar contenido semanal (fotos y un vídeo corto) y actualizar su página local con precios y mapa. El episodio propone seis pasos prácticos y una acción concreta para hoy: ajustar la ficha, lanzar una actualización con tres frases y una llamada a la acción, y pedir tres reseñas guiadas. Todo rematado con un toque de humor y una invitación a unirse a una comunidad de emprendedores para avanzar sin estar solo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com
Welcome back to Season 2!
In this episode of The D2D Podcast, Hunter Lee sits down with Brianna Fitzpatrick, Founder and CEO of Digital Natives, a Phoenix-based digital advertising agency managing over $1M/month in ad spend for service-based businesses. Brianna shares her journey from running global ad campaigns to helping local service companies turn clicks into paying customers through smarter, data-driven marketing.If you're someone trying to generate more leads and build trust beyond the first knock, this episode is packed with gold. Brianna breaks down how simple, low-cost strategies like Google Business profiles, automation, and review incentives can instantly boost visibility and why authentic, low-production content often outperforms polished videos.You'll also learn why marketing and sales should never operate in silos, how tracking tools like CallRail and UTM codes can tighten your conversion process, and how to retarget unclosed leads for quick wins. Whether you're working with a marketing team or just starting from scratch, Brianna's actionable advice will help you build consistency, credibility, and a brand that sells long after the door closes.You'll find answers to key questions such as:How can digital marketing help door-to-door reps extend trust after the first knock?What simple tools can door to door people use to start building a personal or company brand online?Why are low-production, authentic videos outperforming polished content in 2025?How can marketing and sales teams work together to close more high-quality leads?What are the best ways to retarget and convert leads that didn't close the first time?Get in touch with Brianna Fitzpatrick:
Chase Gallagher wasn't playing video games at 12. He was knocking on doors to build his lawn care hustle. A year later, he sold his dirt bike for a trailer. That relentless drive paid off: his side hustle has exploded into CMG Landscaping, a $1.5 million-a-year operation, with total ventures approaching $2 million annually.In this interview, Chase details the playbook he used to scale his home service business. He breaks down his crucial pivot: shifting from low-margin lawn mowing to high-ticket, project-based landscaping, like drainage work and hardscaping. Chase reveals his customer acquisition strategies, dominating Google Business Profile and local Facebook groups to generate a steady stream of leads.Chase also shares the sales process and communication tactics he uses to close $15,000 average-ticket jobs, highlighting the consultative approach and using design work to sell six-figure projects. He explains why entrepreneurs must invest in marketing before buying equipment and discusses his plans for a coaching platform and private equity. This is the blueprint for scaling a home service company.Takeaways:- The most critical pivot for high-level growth was shifting from low-margin, high-volume lawn mowing to high-ticket, project-based landscaping services.- Drainage work is the most profitable service, followed by large planting projects, as they are high-margin and leverage equipment efficiently.- A massive competitive advantage in home services is simply being professional: answer the phone consistently, show up on time, and provide clear communication.- To win high-ticket sales, use a consultative approach. Arrive as the expert and tell the client what they need (e.g., "You have a drainage problem here"), rather than asking them what they want.- For six-figure projects, the key is to first sell a professional design service. Clients need to see a visual representation before they will commit to a large budget.- The primary marketing focus is dominating the Google Business Profile. Having the most five-star reviews (270+) in his local area is a key driver of leads.- Local Facebook groups are a powerful and low-cost tool for customer acquisition.1 He suggests joining all local groups and having a network ready to recommend your business on posts.- New entrepreneurs should invest in marketing (like a website and Google profile) before buying expensive equipment. Secure the customers and deposits first, then acquire the tools.- Making the strategic decision to switch to online high school at 16 was a key moment, allowing him to work full-time on the business and rapidly scale revenue.- He relies heavily on high-level, in-person mentors, including entrepreneurs running $35M and $400M companies, to guide his business strategy.Tags: Home Services, Retail Goods, Lawn Care, Startup, Google Business, Side hustle, High Ticket SalesResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Chase: https://www.instagram.com/chase_gallagher_/
In this episode of The Stephen and Kevin Show, we break down Oechsli's brand-new 2025 Advisor Research Report, uncovering 6 must-know financial advisor marketing trends that are shaping the industry this year.Whether you're focused on referrals, social media, or digital ads, this research-backed discussion will help you understand what's working — and what's not — in modern financial advisor marketing.Here's what we cover:1️⃣ Marketing means experimentation – why top advisors test and refine continuously.2️⃣ Referrals are not dead – how elite advisors still drive growth through personal introductions.3️⃣ Social prospecting is a mentality – the mindset shift needed to grow your network naturally.4️⃣ Google is part of your future – what SEO and Google Business mean for advisor visibility.5️⃣ Websites outweigh offices – why your digital first impression matters more than your office décor.6️⃣ Video is a trust-builder – how short, authentic videos accelerate client trust.Download the full research snapshot here: oechsli.com/researchIf you're serious about financial advisor marketing and want actionable insights to attract high-net-worth clients, this episode is for you.Subscribe for more episodes of The Stephen and Kevin Show — your source for advisor growth, marketing, and business development strategies.
Bienvenido al podcast Marketing Digital. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Hoy hablaré sobre: Se acabó el chat en Google para negocios locales. Qué hacer en siete días para no perder clientes. Si me notas un poco metálico, tranquilo, no es tu móvil. Es que me han instalado el modo ahorro de energía. Prometo no quedarme colgado en mitad del episodio… salvo que Borja me quite el cable.Vale, vamos por partes. Google cerró la mensajería de la ficha de Google Business. Traducido: el botón de “Enviar mensaje” desapareció y muchos negocios locales dejaron de recibir consultas que antes llegaban por ahí. Y esto duele, porque eran leads calientes, gente que ya te encontró y quería respuesta rápida.Espera, te lo repito porque es importante. Si no haces nada, esas preguntas se pierden. Pero con un par de cambios, las conviertes en llamadas, WhatsApp o reservas en tu calendario.Ok, déjame explicarte mejor esta parte con un plan de siete días, sin tecnicismos y sin dramas.Día uno. Pon tu teléfono visible y clicable en la ficha y en tu web. Revisa que el número esté bien y que te puedan llamar con un toque. Activa desvío a otro móvil fuera de horario.Día dos. Crea un enlace a WhatsApp con mensaje preescrito del tipo “Hola, quiero reservar para mañana” y añádelo a tu web, a tu perfil de Instagram y a la sección “Sitio web” de la ficha. Pega el enlace también en la descripción corta de Google.Día tres. Añade un botón de reserva. Si usas agenda online, enlázala. Si no tienes, crea un formulario cortito con tres campos: nombre, teléfono y preferencia de hora. Y atento a lo siguiente porque es importante: confirma tú la cita por WhatsApp en menos de una hora.Día cuatro. Sube tus tres servicios más vendidos con precio orientativo y tiempo estimado a la ficha. Ejemplo: “Cambio de aceite, precio desde X euros, duración una hora”. Esto evita preguntas repetidas y acelera la decisión.Día cinco. Crea una página simple en tu web llamada “Pide cita ahora”. Primer bloque con una promesa clara, segundo bloque con horarios disponibles o el formulario corto, tercer bloque con reseñas reales y un botón de WhatsApp por si quieren hablar.Día seis. Activa respuestas rápidas en WhatsApp Business. Tres mensajes listos: “Horario y dirección”, “Precios y disponibilidad” y “Cómo llegar y aparcar”. Esto suele pasar más de lo que crees: respondes lo mismo veinte veces; ahórrate teclear.Día siete. Pide reseñas a los clientes de esta semana con un mensaje amable y el enlace directo a tu perfil. Más reseñas recientes, más clics en “Llamar” y “Cómo llegar”.Y ahora toca una historia rápida para que lo veas con un caso particular. Un taller de motos se quedó sin mensajes de la noche a la mañana. En dos días añadieron el enlace a WhatsApp en la ficha y una página “Pide cita hoy” con tres horarios sugeridos. Configuraron un audio de bienvenida de diez segundos: “Soy Dani, si prefieres hablar con una persona, dímelo y te llamo”. Resultado en quince días: subieron las llamadas, el WhatsApp trajo consultas fuera de horario y las reservas volvieron a su media. No fue magia, fue hacer visible el camino.Pausa breve, que respiro un segundo.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme (con i griega) o desde el link de la descripción. Y ahora continuamos con el episodio.Continuamos con un aprendizaje rápido. Toma nota. Tres detalles que marcan la diferencia.Uno. Define horarios claros y respeta el fuera de horario. Mensaje automático fuera de horas: “Te respondemos mañana a primera hora. Si es urgente, llama a este número”. La claridad baja la ansiedad.Dos. Usa preguntas frecuentes en tu ficha. Responde tú mismo a las tres dudas que más te hacen. Google las muestra y te ahorra llamadas largas.Tres. Mide lo básico cada semana. Cuántas llamadas desde la ficha, cuántos clics a la web y cuántos WhatsApp. Si baja uno, empuja el otro. Ejemplo: si caen las llamadas, pon el botón de WhatsApp arriba del todo en tu web.Ok, último truco. Graba un vídeo vertical de quince segundos mostrando la entrada a tu negocio, dónde aparcar y cómo se reserva. Súbelo a Instagram, TikTok y embébelo en tu página “Pide cita”. Ese vídeo evita diez preguntas al día. Palabra.Y ahora vamos con el resumen del episodio. Google quitó el chat de la ficha, pero no te quedas sin canales. Redirige a llamada, WhatsApp y reserva online con enlaces claros, una página simple y respuestas rápidas. Mantén precios orientativos, horarios visibles y pide reseñas todas las semanas. Si haces el camino fácil, vuelven los leads.Cerramos con una única acción para poner en práctica hoy. Crea tu enlace de WhatsApp con un mensaje preescrito y colócalo en tres sitios: ficha de Google, página “Pide cita” y biografía de Instagram. Mañana mide cuántas conversaciones llegan por ahí.Antes de irme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com. Y recuerda, una mala decisión puede hundir tu negocio y hacerte perder mucho tiempo y dinero. Antes de hacer algo, pregunta a los expertos del club.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta aquí con mi voz de asistente que aprendió a sonreír, te debo un aplauso y un emoji de café. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com
In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like “zero-click search” or “retrieval augmented generation” and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.
Episode 2 – Are You Invisible to AI?What if I told you that being invisible to AI is the fastest way to become irrelevant?I'm Dr. Tamara Patzer — I help you get found by AI, trusted by humans, and paid like a leader.If you're not showing up in AI-powered search, recommendation engines, or smart assistants, then you're already being passed over for people who are.Let's change that.Today, we're digging into the real reason you're not showing up: It's not your talent — it's your data.AI doesn't just crawl your website anymore. It scans directories, citations, press releases, reviews, articles, podcast guest appearances, and more.If those aren't synced, structured, and sending strong, consistent authority signals — you are invisible.That means no traffic. No trust. No traction.Even worse — if someone else in your niche is optimized for AI, the machine recommends them, not you.And you might never even know what hit you.So, how do we fix it?Step one: Audit your AI visibility. Where are you listed? Are those listings correct? Are your brand keywords showing up across different types of content?Step two: Create signals AI recognizes — structured profiles in directories like Google Business, Chamber of Commerce listings, industry-specific directories, media mentions, social signals.Step three: Layer your content. Use press releases, podcasts, blogs, video transcripts — and make sure they're all using consistent language that supports your brand and keywords.You don't have to boil the ocean. You just need the right signals in the right places.DM me the word “VISIBLE” on LinkedIn or Facebook — @TamaraPatzer — and I'll send you my AI Visibility Snapshot checklist.Let's fix your discoverability so both people and machines can find you.And if this sparked something for you — drop me a comment or a review. Let me know what you're taking action on today.Next time, we'll talk about the 3 Authority Signals AI trusts most — and how to create them without writing a single blog post.I'm Dr. Tamara Patzer — let's get you found, seen, and paid like the expert you are.Text me at 941-421-6563Source: https://businessinnovatorsradio.com/are-you-invisible-to-ai-dr-tamara-patzer-has-the-big-ai-visibility-fix
In today's Cloud Wars Minute, I look at how Google Cloud is helping businesses create their futures — not just optimize their past — through Gemini Enterprise.Highlights00:14 — Google Cloud really stepped out here with the launch of Gemini Enterprise, and I would like to share with you eight reasons why I feel that the launch of Gemini Enterprise now makes Google Cloud the number one player in the world for AI for business. So first, I think the end-to-end capabilities that are resident within the Gemini AI platform are essential for customers01:16 — It's a little hard to know where to start and really hard to figure out: How do I put together the right mix of piece solutions from lots of different vendors? Now, Gemini Enterprise here offers the full set of end-to-end capabilities Two: While Gemini Enterprise does offer all the pieces, it also gives customers complete choice to use third-party solutions.02:34 — Flexible pricing: There's Google Enterprise, which is $30 per user per month. And then there's Google Business, that's $21 per user per month. It's got massive data access, right? So the need to ensure that these tools have access to the right data in a secure and fully integrated fashion is key. It's got that. The whole notion of governance and security.03:37 — The ecosystem that's been built out, that's been a huge part of Google Cloud's success. And it ties in with the openness for customers, giving lots and lots of different choices here — of who, of what Gemini Enterprise works with. And then a little bit of a not-so-secret secret here: the Delta team within Google Cloud Consulting and Professional Services.04:24 — What the most successful tech companies today are doing is helping companies create their futures, not just perfect what they've done in the past. And this is a long-standing thought here that Kurian has made. I've talked about this a number of times, and it goes back to six years ago when he took over as CEO of Google Cloud. Visit Cloud Wars for more.
Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice's marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
You've made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us
MOAT Method Episode Link Want to get on the show? APPLY HERE! Helping small businesses shine online by setting up their Google presence can transform their client outreach and boost visibility. So, how do you effectively claim and enhance a Google Business profile for your local mom-and-pop shops? Aaron Mann, with experience in digital visibility and seasoned side hustling, guides you through optimizing online business listings and upgrading payment systems for maximum impact. In this show, you'll discover the simple yet lucrative process of helping businesses establish and enhance their Google Business profiles, leading to greater client attraction and engagement. Learn the art of creating a seamless payment system setup that saves businesses money and improves their customer experience. Dive into side hustles that require minimal investment but offer substantial passive income opportunities. Stay tuned as Aaron shares additional insights into bundling services that can maximize your earnings and deepen client relationships, revealing tricks of the trade that can elevate your side hustle to new heights. In This Episode We Cover Claiming and optimizing Google Business profiles for local businesses Setting up effective and visually appealing online listings Introducing updated payment systems like Square, Helcim, and Clover Monetizing Google Review generation and management services Structuring and pricing your digital visibility offerings Combining services for recurring income and business growth The potential for escalating your side hustle into a substantial business Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you a home inspector pouring precious marketing resources into ranking for "home inspector near me" searches? You might be chasing a mirage. In this eye-opening episode, we tackle one of the most persistent SEO myths in the home inspection industry. What many inspectors and marketing agencies treat as essential keywords is actually a location-based query trigger that operates completely differently from traditional keyword searches. I break down exactly why two people typing the exact same search can see entirely different results, and why optimizing your website for these terms is fundamentally misguided.We explore the reality of how clients actually search for inspection services (hint: it's not while standing in the property they need inspected) and share concrete data on the search patterns that truly drive business. You'll learn why Google's own terms of service prohibit most inspectors from displaying their address on Google Business listings, and how violating this rule puts your online presence at risk.Most importantly, you'll discover actionable strategies for targeting genuine location-specific keywords that connect you with clients. From basic optimization techniques anyone can implement to more advanced approaches like schema markup and structured data, we provide a roadmap for building sustainable search visibility without falling victim to ineffective SEO tactics. Whether you handle your own website or work with marketing professionals, this episode will transform how you approach online visibility for your inspection business.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive
In this powerful episode of The Master The NEC Podcast, Paul Abernathy breaks down the essential steps every electrician needs to take to build a recognizable, respected local electrical brand.Whether you're a solo master electrician or running a growing electrical contracting business, branding isn't just about logos—it's about how your community sees you, trusts you, and calls you first when they need the job done right.You'll learn:✅ How to define your identity and stand out from the crowd✅ The visual branding elements that build credibility✅ Must-have digital tools like Google Business and social media✅ How customer experience fuels your reputation✅ Proven methods for earning 5-star reviews✅ Community involvement strategies that build trust✅ Ways to educate your audience and establish authority✅ How to stay consistent and grow your brand long-termIf you're serious about growing your electrical business, this episode is your no-nonsense blueprint to building a brand that lasts.
In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google's map pack? And once your marketing is running, how do you know if it's actually working or wasting money?We'll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we'll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you've ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this powerful episode of The Master The NEC Podcast, Paul Abernathy breaks down the essential steps every electrician needs to take to build a recognizable, respected local electrical brand.Whether you're a solo master electrician or running a growing electrical contracting business, branding isn't just about logos—it's about how your community sees you, trusts you, and calls you first when they need the job done right.You'll learn:✅ How to define your identity and stand out from the crowd✅ The visual branding elements that build credibility✅ Must-have digital tools like Google Business and social media✅ How customer experience fuels your reputation✅ Proven methods for earning 5-star reviews✅ Community involvement strategies that build trust✅ Ways to educate your audience and establish authority✅ How to stay consistent and grow your brand long-termIf you're serious about growing your electrical business, this episode is your no-nonsense blueprint to building a brand that lasts.
Did you like this episode? Dislike it? ⭐ When ChatGPT recommends a lawyer, it's not just scanning your website—it's checking your Google reviews too. In this episode, Danny and Mike break down why online reviews are now critical trust signals in AI-driven search results. They share why a neglected Google Business profile or a handful of bad reviews could hurt your visibility, and how to boost your chances of becoming ChatGPT's next legal recommendation.
AI is changing SEO. Are you ready? Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your website to thrive for SEO.If you've been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.What you'll learn:What Google is really looking for in your Google Business profileHow AI-driven search is changing how patients find you onlinePractical updates you can make now to your website and listingsFind it quickly:03:05 - Google Business Profile Optimization Tips14:18 - SEO and AI: Navigating the Changes18:19 - Exploring Google AI Mode21:14 - Optimizing Your Website for AI Search23:42 - SEO Best Practices for Acupuncturists28:22 - Handling Multiple Location PagesMentioned in this episode:Jane - Use code ACCUSCHOOL1MO for 1 Free Month Darcy's WebinarEpisode 75Connect with Darcy:propelyourcompany.cominstagram.com/PropelYourCompany This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACCUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I'm sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You'll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don't leave money on the table—this easy refresh could bring new customers through your door.
Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions. What You'll Learn How to structure your GBP for better rankings in the 2-pack and 3-pack The exact features and fields Google wants you to fill out and how to do it right Common mistakes that hurt your GBP visibility and how to avoid them Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today. https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/
Send us a textThe digital revolution is transforming the shed industry, creating a stark divide between thriving businesses and those struggling to stay afloat. James, CEO and co-founder of Shed Pro, joins the podcast to share his remarkable journey from government contractor to shed industry innovator—a path guided by faith and a mission to serve others through excellent business practices.What began as a digital marketing agency in Vietnam evolved when three shed companies approached James within 60 days, all seeking 3D configurator solutions. This convergence sparked Shed Pro's transformation into a comprehensive platform addressing every aspect of shed business operations. From websites and configurators to their newest Operations Hub featuring point-of-sale, inventory management, and delivery scheduling, Shed Pro continues expanding its offerings while maintaining laser focus on the shed industry.The conversation reveals fascinating insights about the intersection of faith and business excellence. "We believe in a God that is excellent, so we should do the same kind of work," James explains, describing how this philosophy drives their customer service approach and team culture. This commitment has fueled significant growth, with four team members recently onboarded and plans to hire four more in the coming months.Perhaps most valuable is the discussion about digital transformation's role in business success. James describes the stark reality: companies investing strategically in their online presence are experiencing record sales, while those neglecting their digital storefronts struggle to survive. From optimizing Google Business listings to generating authentic reviews and creating seamless customer experiences, today's successful shed businesses recognize that digital excellence is no longer optional.For dealers seeking independence within manufacturer networks, Shed Pro offers innovative solutions including cost-sharing arrangements and discounted configurators using pre-built manufacturer models. This approach enables dealers to establish digital presence without massive investment, bridging a crucial gap in the industry.Book a consultation at shedpro.co to discover how they can help your shed business thrive in the digital landscape, and see why excellence in both physical and digital realms isn't just recommended—it's essential for continued success in today's shed industry.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProCalculate Business ServicesiFABNewFound SolutionsSolar Blaster FansShedHub
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