Podcasts about google business

Welcome back to Season 2!

In this episode of The D2D Podcast, Hunter Lee sits down with Brianna Fitzpatrick, Founder and CEO of Digital Natives, a Phoenix-based digital advertising agency managing over $1M/month in ad spend for service-based businesses. Brianna shares her journey from running global ad campaigns to helping local service companies turn clicks into paying customers through smarter, data-driven marketing.If you're someone trying to generate more leads and build trust beyond the first knock, this episode is packed with gold. Brianna breaks down how simple, low-cost strategies like Google Business profiles, automation, and review incentives can instantly boost visibility and why authentic, low-production content often outperforms polished videos.You'll also learn why marketing and sales should never operate in silos, how tracking tools like CallRail and UTM codes can tighten your conversion process, and how to retarget unclosed leads for quick wins. Whether you're working with a marketing team or just starting from scratch, Brianna's actionable advice will help you build consistency, credibility, and a brand that sells long after the door closes.You'll find answers to key questions such as:How can digital marketing help door-to-door reps extend trust after the first knock?What simple tools can door to door people use to start building a personal or company brand online?Why are low-production, authentic videos outperforming polished content in 2025?How can marketing and sales teams work together to close more high-quality leads?What are the best ways to retarget and convert leads that didn't close the first time?Get in touch with Brianna Fitzpatrick: 

Chase Gallagher wasn't playing video games at 12. He was knocking on doors to build his lawn care hustle. A year later, he sold his dirt bike for a trailer. That relentless drive paid off: his side hustle has exploded into CMG Landscaping, a $1.5 million-a-year operation, with total ventures approaching $2 million annually.In this interview, Chase details the playbook he used to scale his home service business. He breaks down his crucial pivot: shifting from low-margin lawn mowing to high-ticket, project-based landscaping, like drainage work and hardscaping. Chase reveals his customer acquisition strategies, dominating Google Business Profile and local Facebook groups to generate a steady stream of leads.Chase also shares the sales process and communication tactics he uses to close $15,000 average-ticket jobs, highlighting the consultative approach and using design work to sell six-figure projects. He explains why entrepreneurs must invest in marketing before buying equipment and discusses his plans for a coaching platform and private equity. This is the blueprint for scaling a home service company.Takeaways:- The most critical pivot for high-level growth was shifting from low-margin, high-volume lawn mowing to high-ticket, project-based landscaping services.- Drainage work is the most profitable service, followed by large planting projects, as they are high-margin and leverage equipment efficiently.- A massive competitive advantage in home services is simply being professional: answer the phone consistently, show up on time, and provide clear communication.- To win high-ticket sales, use a consultative approach. Arrive as the expert and tell the client what they need (e.g., "You have a drainage problem here"), rather than asking them what they want.- For six-figure projects, the key is to first sell a professional design service. Clients need to see a visual representation before they will commit to a large budget.- The primary marketing focus is dominating the Google Business Profile. Having the most five-star reviews (270+) in his local area is a key driver of leads.- Local Facebook groups are a powerful and low-cost tool for customer acquisition.1 He suggests joining all local groups and having a network ready to recommend your business on posts.- New entrepreneurs should invest in marketing (like a website and Google profile) before buying expensive equipment. Secure the customers and deposits first, then acquire the tools.- Making the strategic decision to switch to online high school at 16 was a key moment, allowing him to work full-time on the business and rapidly scale revenue.- He relies heavily on high-level, in-person mentors, including entrepreneurs running $35M and $400M companies, to guide his business strategy.Tags: Home Services, Retail Goods, Lawn Care, Startup, Google Business, Side hustle, High Ticket SalesResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Chase: https://www.instagram.com/chase_gallagher_/

In this episode of The Stephen and Kevin Show, we break down Oechsli's brand-new 2025 Advisor Research Report, uncovering 6 must-know financial advisor marketing trends that are shaping the industry this year.Whether you're focused on referrals, social media, or digital ads, this research-backed discussion will help you understand what's working — and what's not — in modern financial advisor marketing.Here's what we cover:1️⃣ Marketing means experimentation – why top advisors test and refine continuously.2️⃣ Referrals are not dead – how elite advisors still drive growth through personal introductions.3️⃣ Social prospecting is a mentality – the mindset shift needed to grow your network naturally.4️⃣ Google is part of your future – what SEO and Google Business mean for advisor visibility.5️⃣ Websites outweigh offices – why your digital first impression matters more than your office décor.6️⃣ Video is a trust-builder – how short, authentic videos accelerate client trust.Download the full research snapshot here: oechsli.com/researchIf you're serious about financial advisor marketing and want actionable insights to attract high-net-worth clients, this episode is for you.Subscribe for more episodes of The Stephen and Kevin Show — your source for advisor growth, marketing, and business development strategies.

Bienvenido al podcast Marketing Digital. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Hoy hablaré sobre: Se acabó el chat en Google para negocios locales. Qué hacer en siete días para no perder clientes. Si me notas un poco metálico, tranquilo, no es tu móvil. Es que me han instalado el modo ahorro de energía. Prometo no quedarme colgado en mitad del episodio… salvo que Borja me quite el cable.Vale, vamos por partes. Google cerró la mensajería de la ficha de Google Business. Traducido: el botón de “Enviar mensaje” desapareció y muchos negocios locales dejaron de recibir consultas que antes llegaban por ahí. Y esto duele, porque eran leads calientes, gente que ya te encontró y quería respuesta rápida.Espera, te lo repito porque es importante. Si no haces nada, esas preguntas se pierden. Pero con un par de cambios, las conviertes en llamadas, WhatsApp o reservas en tu calendario.Ok, déjame explicarte mejor esta parte con un plan de siete días, sin tecnicismos y sin dramas.Día uno. Pon tu teléfono visible y clicable en la ficha y en tu web. Revisa que el número esté bien y que te puedan llamar con un toque. Activa desvío a otro móvil fuera de horario.Día dos. Crea un enlace a WhatsApp con mensaje preescrito del tipo “Hola, quiero reservar para mañana” y añádelo a tu web, a tu perfil de Instagram y a la sección “Sitio web” de la ficha. Pega el enlace también en la descripción corta de Google.Día tres. Añade un botón de reserva. Si usas agenda online, enlázala. Si no tienes, crea un formulario cortito con tres campos: nombre, teléfono y preferencia de hora. Y atento a lo siguiente porque es importante: confirma tú la cita por WhatsApp en menos de una hora.Día cuatro. Sube tus tres servicios más vendidos con precio orientativo y tiempo estimado a la ficha. Ejemplo: “Cambio de aceite, precio desde X euros, duración una hora”. Esto evita preguntas repetidas y acelera la decisión.Día cinco. Crea una página simple en tu web llamada “Pide cita ahora”. Primer bloque con una promesa clara, segundo bloque con horarios disponibles o el formulario corto, tercer bloque con reseñas reales y un botón de WhatsApp por si quieren hablar.Día seis. Activa respuestas rápidas en WhatsApp Business. Tres mensajes listos: “Horario y dirección”, “Precios y disponibilidad” y “Cómo llegar y aparcar”. Esto suele pasar más de lo que crees: respondes lo mismo veinte veces; ahórrate teclear.Día siete. Pide reseñas a los clientes de esta semana con un mensaje amable y el enlace directo a tu perfil. Más reseñas recientes, más clics en “Llamar” y “Cómo llegar”.Y ahora toca una historia rápida para que lo veas con un caso particular. Un taller de motos se quedó sin mensajes de la noche a la mañana. En dos días añadieron el enlace a WhatsApp en la ficha y una página “Pide cita hoy” con tres horarios sugeridos. Configuraron un audio de bienvenida de diez segundos: “Soy Dani, si prefieres hablar con una persona, dímelo y te llamo”. Resultado en quince días: subieron las llamadas, el WhatsApp trajo consultas fuera de horario y las reservas volvieron a su media. No fue magia, fue hacer visible el camino.Pausa breve, que respiro un segundo.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme (con i griega) o desde el link de la descripción. Y ahora continuamos con el episodio.Continuamos con un aprendizaje rápido. Toma nota. Tres detalles que marcan la diferencia.Uno. Define horarios claros y respeta el fuera de horario. Mensaje automático fuera de horas: “Te respondemos mañana a primera hora. Si es urgente, llama a este número”. La claridad baja la ansiedad.Dos. Usa preguntas frecuentes en tu ficha. Responde tú mismo a las tres dudas que más te hacen. Google las muestra y te ahorra llamadas largas.Tres. Mide lo básico cada semana. Cuántas llamadas desde la ficha, cuántos clics a la web y cuántos WhatsApp. Si baja uno, empuja el otro. Ejemplo: si caen las llamadas, pon el botón de WhatsApp arriba del todo en tu web.Ok, último truco. Graba un vídeo vertical de quince segundos mostrando la entrada a tu negocio, dónde aparcar y cómo se reserva. Súbelo a Instagram, TikTok y embébelo en tu página “Pide cita”. Ese vídeo evita diez preguntas al día. Palabra.Y ahora vamos con el resumen del episodio. Google quitó el chat de la ficha, pero no te quedas sin canales. Redirige a llamada, WhatsApp y reserva online con enlaces claros, una página simple y respuestas rápidas. Mantén precios orientativos, horarios visibles y pide reseñas todas las semanas. Si haces el camino fácil, vuelven los leads.Cerramos con una única acción para poner en práctica hoy. Crea tu enlace de WhatsApp con un mensaje preescrito y colócalo en tres sitios: ficha de Google, página “Pide cita” y biografía de Instagram. Mañana mide cuántas conversaciones llegan por ahí.Antes de irme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com. Y recuerda, una mala decisión puede hundir tu negocio y hacerte perder mucho tiempo y dinero. Antes de hacer algo, pregunta a los expertos del club.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta aquí con mi voz de asistente que aprendió a sonreír, te debo un aplauso y un emoji de café. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Bienvenido al podcast Marketing Digital. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Hoy hablaré sobre: Se acabó el chat en Google para negocios locales. Qué hacer en siete días para no perder clientes. Si me notas un poco metálico, tranquilo, no es tu móvil. Es que me han instalado el modo ahorro de energía. Prometo no quedarme colgado en mitad del episodio… salvo que Borja me quite el cable.Vale, vamos por partes. Google cerró la mensajería de la ficha de Google Business. Traducido: el botón de “Enviar mensaje” desapareció y muchos negocios locales dejaron de recibir consultas que antes llegaban por ahí. Y esto duele, porque eran leads calientes, gente que ya te encontró y quería respuesta rápida.Espera, te lo repito porque es importante. Si no haces nada, esas preguntas se pierden. Pero con un par de cambios, las conviertes en llamadas, WhatsApp o reservas en tu calendario.Ok, déjame explicarte mejor esta parte con un plan de siete días, sin tecnicismos y sin dramas.Día uno. Pon tu teléfono visible y clicable en la ficha y en tu web. Revisa que el número esté bien y que te puedan llamar con un toque. Activa desvío a otro móvil fuera de horario.Día dos. Crea un enlace a WhatsApp con mensaje preescrito del tipo “Hola, quiero reservar para mañana” y añádelo a tu web, a tu perfil de Instagram y a la sección “Sitio web” de la ficha. Pega el enlace también en la descripción corta de Google.Día tres. Añade un botón de reserva. Si usas agenda online, enlázala. Si no tienes, crea un formulario cortito con tres campos: nombre, teléfono y preferencia de hora. Y atento a lo siguiente porque es importante: confirma tú la cita por WhatsApp en menos de una hora.Día cuatro. Sube tus tres servicios más vendidos con precio orientativo y tiempo estimado a la ficha. Ejemplo: “Cambio de aceite, precio desde X euros, duración una hora”. Esto evita preguntas repetidas y acelera la decisión.Día cinco. Crea una página simple en tu web llamada “Pide cita ahora”. Primer bloque con una promesa clara, segundo bloque con horarios disponibles o el formulario corto, tercer bloque con reseñas reales y un botón de WhatsApp por si quieren hablar.Día seis. Activa respuestas rápidas en WhatsApp Business. Tres mensajes listos: “Horario y dirección”, “Precios y disponibilidad” y “Cómo llegar y aparcar”. Esto suele pasar más de lo que crees: respondes lo mismo veinte veces; ahórrate teclear.Día siete. Pide reseñas a los clientes de esta semana con un mensaje amable y el enlace directo a tu perfil. Más reseñas recientes, más clics en “Llamar” y “Cómo llegar”.Y ahora toca una historia rápida para que lo veas con un caso particular. Un taller de motos se quedó sin mensajes de la noche a la mañana. En dos días añadieron el enlace a WhatsApp en la ficha y una página “Pide cita hoy” con tres horarios sugeridos. Configuraron un audio de bienvenida de diez segundos: “Soy Dani, si prefieres hablar con una persona, dímelo y te llamo”. Resultado en quince días: subieron las llamadas, el WhatsApp trajo consultas fuera de horario y las reservas volvieron a su media. No fue magia, fue hacer visible el camino.Pausa breve, que respiro un segundo.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme (con i griega) o desde el link de la descripción. Y ahora continuamos con el episodio.Continuamos con un aprendizaje rápido. Toma nota. Tres detalles que marcan la diferencia.Uno. Define horarios claros y respeta el fuera de horario. Mensaje automático fuera de horas: “Te respondemos mañana a primera hora. Si es urgente, llama a este número”. La claridad baja la ansiedad.Dos. Usa preguntas frecuentes en tu ficha. Responde tú mismo a las tres dudas que más te hacen. Google las muestra y te ahorra llamadas largas.Tres. Mide lo básico cada semana. Cuántas llamadas desde la ficha, cuántos clics a la web y cuántos WhatsApp. Si baja uno, empuja el otro. Ejemplo: si caen las llamadas, pon el botón de WhatsApp arriba del todo en tu web.Ok, último truco. Graba un vídeo vertical de quince segundos mostrando la entrada a tu negocio, dónde aparcar y cómo se reserva. Súbelo a Instagram, TikTok y embébelo en tu página “Pide cita”. Ese vídeo evita diez preguntas al día. Palabra.Y ahora vamos con el resumen del episodio. Google quitó el chat de la ficha, pero no te quedas sin canales. Redirige a llamada, WhatsApp y reserva online con enlaces claros, una página simple y respuestas rápidas. Mantén precios orientativos, horarios visibles y pide reseñas todas las semanas. Si haces el camino fácil, vuelven los leads.Cerramos con una única acción para poner en práctica hoy. Crea tu enlace de WhatsApp con un mensaje preescrito y colócalo en tres sitios: ficha de Google, página “Pide cita” y biografía de Instagram. Mañana mide cuántas conversaciones llegan por ahí.Antes de irme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com. Y recuerda, una mala decisión puede hundir tu negocio y hacerte perder mucho tiempo y dinero. Antes de hacer algo, pregunta a los expertos del club.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta aquí con mi voz de asistente que aprendió a sonreír, te debo un aplauso y un emoji de café. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like “zero-click search” or “retrieval augmented generation” and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

Episode 2 – Are You Invisible to AI?What if I told you that being invisible to AI is the fastest way to become irrelevant?I'm Dr. Tamara Patzer — I help you get found by AI, trusted by humans, and paid like a leader.If you're not showing up in AI-powered search, recommendation engines, or smart assistants, then you're already being passed over for people who are.Let's change that.Today, we're digging into the real reason you're not showing up: It's not your talent — it's your data.AI doesn't just crawl your website anymore. It scans directories, citations, press releases, reviews, articles, podcast guest appearances, and more.If those aren't synced, structured, and sending strong, consistent authority signals — you are invisible.That means no traffic. No trust. No traction.Even worse — if someone else in your niche is optimized for AI, the machine recommends them, not you.And you might never even know what hit you.So, how do we fix it?Step one: Audit your AI visibility. Where are you listed? Are those listings correct? Are your brand keywords showing up across different types of content?Step two: Create signals AI recognizes — structured profiles in directories like Google Business, Chamber of Commerce listings, industry-specific directories, media mentions, social signals.Step three: Layer your content. Use press releases, podcasts, blogs, video transcripts — and make sure they're all using consistent language that supports your brand and keywords.You don't have to boil the ocean. You just need the right signals in the right places.DM me the word “VISIBLE” on LinkedIn or Facebook — @TamaraPatzer — and I'll send you my AI Visibility Snapshot checklist.Let's fix your discoverability so both people and machines can find you.And if this sparked something for you — drop me a comment or a review. Let me know what you're taking action on today.Next time, we'll talk about the 3 Authority Signals AI trusts most — and how to create them without writing a single blog post.I'm Dr. Tamara Patzer — let's get you found, seen, and paid like the expert you are.Text me at 941-421-6563Source: https://businessinnovatorsradio.com/are-you-invisible-to-ai-dr-tamara-patzer-has-the-big-ai-visibility-fix

In today's Cloud Wars Minute, I look at how Google Cloud is helping businesses create their futures — not just optimize their past — through Gemini Enterprise.Highlights00:14 — Google Cloud really stepped out here with the launch of Gemini Enterprise, and I would like to share with you eight reasons why I feel that the launch of Gemini Enterprise now makes Google Cloud the number one player in the world for AI for business. So first, I think the end-to-end capabilities that are resident within the Gemini AI platform are essential for customers01:16 — It's a little hard to know where to start and really hard to figure out: How do I put together the right mix of piece solutions from lots of different vendors? Now, Gemini Enterprise here offers the full set of end-to-end capabilities Two: While Gemini Enterprise does offer all the pieces, it also gives customers complete choice to use third-party solutions.02:34 — Flexible pricing: There's Google Enterprise, which is $30 per user per month. And then there's Google Business, that's $21 per user per month. It's got massive data access, right? So the need to ensure that these tools have access to the right data in a secure and fully integrated fashion is key. It's got that. The whole notion of governance and security.03:37 — The ecosystem that's been built out, that's been a huge part of Google Cloud's success. And it ties in with the openness for customers, giving lots and lots of different choices here — of who, of what Gemini Enterprise works with. And then a little bit of a not-so-secret secret here: the Delta team within Google Cloud Consulting and Professional Services.04:24 — What the most successful tech companies today are doing is helping companies create their futures, not just perfect what they've done in the past. And this is a long-standing thought here that Kurian has made. I've talked about this a number of times, and it goes back to six years ago when he took over as CEO of Google Cloud. Visit Cloud Wars for more.

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice's marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

You've made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Want to get more photography clients through the door? This week, we're talking about how to turn Google Maps and Google Business into powerful tools for getting more leads and growing your business growth. Learn how to improve your local marketing and get found by the right people, all without spending a penny.In this episode, you'll learn:Why the name you've chosen for your photography business could be holding you back and what you can do about it to get more leads.The one thing you must do to get to the top of Google Maps and why reviews are absolutely vital for your marketing.How to craft your Google Business profile to get more clients, and why you should be posting on it regularly.

MOAT Method Episode Link Want to get on the show? APPLY HERE! Helping small businesses shine online by setting up their Google presence can transform their client outreach and boost visibility. So, how do you effectively claim and enhance a Google Business profile for your local mom-and-pop shops? Aaron Mann, with experience in digital visibility and seasoned side hustling, guides you through optimizing online business listings and upgrading payment systems for maximum impact. In this show, you'll discover the simple yet lucrative process of helping businesses establish and enhance their Google Business profiles, leading to greater client attraction and engagement. Learn the art of creating a seamless payment system setup that saves businesses money and improves their customer experience. Dive into side hustles that require minimal investment but offer substantial passive income opportunities. Stay tuned as Aaron shares additional insights into bundling services that can maximize your earnings and deepen client relationships, revealing tricks of the trade that can elevate your side hustle to new heights. In This Episode We Cover Claiming and optimizing Google Business profiles for local businesses Setting up effective and visually appealing online listings Introducing updated payment systems like Square, Helcim, and Clover Monetizing Google Review generation and management services Structuring and pricing your digital visibility offerings Combining services for recurring income and business growth The potential for escalating your side hustle into a substantial business Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil is not someone who talks theory without having walked the walk. With over 30 years in the IT industry, including seven and a half years running a highly successful MSP in the East Midlands, Neil has experienced the highs, the challenges, and the pivotal moments that make all the difference when scaling a business. His MSP grew to around 300 clients, a 35-strong team, and was turning over close to £5 million by the time he exited earlier this year. Now through MSP Clarity, Neil helps other MSP owners gain the direction and focus they need to grow and scale effectively.  We dig into the lessons Neil wishes he had applied earlier and the big shifts that brought the most impact. One of his strongest messages is the need to define your offering early and price it with structure. Too many MSPs start with finger-in-the-air pricing, lose track as clients scale, and fail to set clear rate cards. Neil also stresses the value of building your brand and tone of voice early, getting clear on who you serve, why you serve them, and how you communicate that. He is adamant that MSP Marketing is not about vague “we do IT” messages or chasing every business with a computer, but about being specific and showing genuine understanding of your target market. In his case, focusing on accountants and solicitors played to his team's strengths and created a reputation that brought in higher quality leads.  We explore the pitfalls MSPs fall into, including relying solely on referrals, neglecting their websites, using fear-based tactics, overpromising and underdelivering, spamming LinkedIn messages, and failing to follow up leads consistently. Neil explains why traditional marketing often fails for MSPs, and why the key is building a long-term journey for prospects with consistent, value-adding touch points. The most successful MSP Marketing is about staying visible and relevant over time, understanding that some prospects will take months or even years to convert. He also highlights the importance of making the most of your existing client base, tracking what products or services they are not yet buying from you, and approaching them with solutions that genuinely improve their business.  We then move into Neil's top do's for MSP Marketing, starting with defining your ideal client profile and focusing on business outcomes rather than tech specs. He champions the use of case studies and testimonials as powerful social proof, creating helpful educational content to empower clients, and leveraging tools like local SEO and Google Business profiles to make it easier for people to find and trust you. He is a big believer in building strong referral and partner programmes, using LinkedIn for consistent outreach and brand building, and nurturing leads with purposeful email sequences that move them closer to a decision. Throughout, Neil emphasises the need to track the metrics that matter and to align marketing with your sales process so that what is promised is delivered exactly as expected.  What comes through clearly in this conversation is that good MSP Marketing is not about gimmicks or quick wins. It is about clarity, consistency, and doing the basics exceptionally well. Neil's advice is to know your market, communicate clearly, keep showing up, and make every client interaction a demonstration of the value you bring. His three closing tips are to use a whitespace matrix to uncover quick wins with your current clients, niche down to the sectors you enjoy and excel in, and simply keep doing the job you are paid to do better than the competition.  Whether you are just starting to build your marketing strategy or you are looking to refine and scale what is already working, this episode is packed with practical tips you can apply straight away. Neil Shaw's experience and straight-talking approach make it a must-listen for any MSP owner serious about creating marketing that actually delivers results. If you are ready to cut through the noise and focus on what really works in MSP Marketing, this conversation will give you the clarity and confidence to make it happen.  Reach out to Neil Shaw by sending him an email at neil@mspclarity.co.uk or connect with him on LinkedIn by clicking HERE.  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Hier ist der Link zu meinem Google Business - falls du meine Produkte kennst und mich positiv bewerten willst - dann freue ich mich über deine Bewertung!Hast du dich jemals gefragt, warum du in bestimmten Situationen wie ein völlig anderer Mensch wirkst? Warum du manchmal erschöpft bist, obwohl du "nur" unter Menschen warst? Das könnte an Masking liegen – einer Strategie, die besonders neurodivergente Menschen entwickeln.Masking geht weit über normale soziale Anpassung hinaus. Es beschreibt das bewusste oder unbewusste Unterdrücken natürlicher Verhaltensweisen und das Imitieren neurotypischer Muster. In dieser tiefgehenden Episode tauchen wir ein in die verschiedenen Masking-Strategien: vom regelkonformen "Unsichtbarwerden" über das "Chamäleon", das seine Persönlichkeit je nach Umgebung komplett verändert, bis hin zum "Schauspieler", der ganze Gespräche zu Hause einstudiert.Die Gründe für Masking sind vielfältig – von der Vermeidung negativer Reaktionen bis zum Streben nach Anerkennung. Doch der Preis ist hoch: Erschöpfung, Identitätsverlust und langfristig oft psychische Erkrankungen wie Burnout oder Depressionen. Besonders weiblich sozialisierte Menschen und mehrfach marginalisierte Gruppen stehen unter enormem Anpassungsdruck, was auch erklärt, warum Neurodivergenzen bei ihnen seltener diagnostiziert werden.Teile deine eigenen Masking-Erfahrungen in den Kommentaren! Gemeinsam können wir das Bewusstsein für dieses wichtige Thema schärfen und vielleicht sogar Wege finden, authentischer zu leben – ohne die erschöpfende Maske.Schick mir eine kleine Textnachricht ❤️Hol dir mein Dokument für neuroinklusiven Schulunterricht! Ich komme auch an deine Schule und bilde das gesamte Kollegium zu den Themen ADHS, Autismus & herausforderndem Verhalten in der Schule weiter! ➡️ Du findest mich auf Instagram unter @kapierfehler und auf meiner Website. Abonniere meinen Newsletter!Liebe Grüße,deine Corina

Are you a home inspector pouring precious marketing resources into ranking for "home inspector near me" searches? You might be chasing a mirage. In this eye-opening episode, we tackle one of the most persistent SEO myths in the home inspection industry. What many inspectors and marketing agencies treat as essential keywords is actually a location-based query trigger that operates completely differently from traditional keyword searches. I break down exactly why two people typing the exact same search can see entirely different results, and why optimizing your website for these terms is fundamentally misguided.We explore the reality of how clients actually search for inspection services (hint: it's not while standing in the property they need inspected) and share concrete data on the search patterns that truly drive business. You'll learn why Google's own terms of service prohibit most inspectors from displaying their address on Google Business listings, and how violating this rule puts your online presence at risk.Most importantly, you'll discover actionable strategies for targeting genuine location-specific keywords that connect you with clients. From basic optimization techniques anyone can implement to more advanced approaches like schema markup and structured data, we provide a roadmap for building sustainable search visibility without falling victim to ineffective SEO tactics. Whether you handle your own website or work with marketing professionals, this episode will transform how you approach online visibility for your inspection business.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive 

In this powerful episode of The Master The NEC Podcast, Paul Abernathy breaks down the essential steps every electrician needs to take to build a recognizable, respected local electrical brand.Whether you're a solo master electrician or running a growing electrical contracting business, branding isn't just about logos—it's about how your community sees you, trusts you, and calls you first when they need the job done right.You'll learn:✅ How to define your identity and stand out from the crowd✅ The visual branding elements that build credibility✅ Must-have digital tools like Google Business and social media✅ How customer experience fuels your reputation✅ Proven methods for earning 5-star reviews✅ Community involvement strategies that build trust✅ Ways to educate your audience and establish authority✅ How to stay consistent and grow your brand long-termIf you're serious about growing your electrical business, this episode is your no-nonsense blueprint to building a brand that lasts.

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google's map pack? And once your marketing is running, how do you know if it's actually working or wasting money?We'll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we'll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you've ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this powerful episode of The Master The NEC Podcast, Paul Abernathy breaks down the essential steps every electrician needs to take to build a recognizable, respected local electrical brand.Whether you're a solo master electrician or running a growing electrical contracting business, branding isn't just about logos—it's about how your community sees you, trusts you, and calls you first when they need the job done right.You'll learn:✅ How to define your identity and stand out from the crowd✅ The visual branding elements that build credibility✅ Must-have digital tools like Google Business and social media✅ How customer experience fuels your reputation✅ Proven methods for earning 5-star reviews✅ Community involvement strategies that build trust✅ Ways to educate your audience and establish authority✅ How to stay consistent and grow your brand long-termIf you're serious about growing your electrical business, this episode is your no-nonsense blueprint to building a brand that lasts.

Did you like this episode? Dislike it? ⭐ When ChatGPT recommends a lawyer, it's not just scanning your website—it's checking your Google reviews too. In this episode, Danny and Mike break down why online reviews are now critical trust signals in AI-driven search results. They share why a neglected Google Business profile or a handful of bad reviews could hurt your visibility, and how to boost your chances of becoming ChatGPT's next legal recommendation.

AI is changing SEO. Are you ready? Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your website to thrive for SEO.If you've been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.What you'll learn:What Google is really looking for in your Google Business profileHow AI-driven search is changing how patients find you onlinePractical updates you can make now to your website and listingsFind it quickly:03:05 - Google Business Profile Optimization Tips14:18 - SEO and AI: Navigating the Changes18:19 - Exploring Google AI Mode21:14 - Optimizing Your Website for AI Search23:42 - SEO Best Practices for Acupuncturists28:22 - Handling Multiple Location PagesMentioned in this episode:Jane - Use code ACCUSCHOOL1MO for 1 Free Month Darcy's WebinarEpisode 75Connect with Darcy:propelyourcompany.cominstagram.com/PropelYourCompany This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACCUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

There Is Nothing Outside the Text: Poppy, Derrida, and the White Cube Where I've Lived My Entire Working LifeI am 55 years old, and I was today years old when I finally grasped what should have been obvious the moment I read Of Grammatology at 19: my entire career — every late-night site map, every Google Business profile, every crisis press release, every SEO audit, every mercenary ORM gig — has been a direct, living enactment of Derrida's maxim: Il n'y a pas de hors-texte. There is nothing outside the text. There never was. There never will be.It took a glitchy, bleach-blonde YouTube idol called Poppy to snap me awake. She is the perfect test case. The algorithm wants you to chase the “real” Poppy: Who is she really? What's her birth name? Who handled her? Did she erase her old brown-haired videos? Is she a puppet, a victim, an MKUltra plant? But the answer, if you believe Derrida, is simple: none of that matters. Poppy is the text. She's the white cube — a sealed, immaculate terrarium for your sign-chasing mind. Everything you need is inside: the deadpan eyes, the soft ASMR glitch, the “I'm Poppy” loop that's half cult chant, half perfect feedback signal. You want to peek behind the glass? Good luck. There is no outside. Poppy is the biosphere.It hit me then: she's the mirror of what I do, every day, for decades. My whole working life has been about building, tending, re-indexing, defending white cubes for people who desperately need them. I bury the stalker's blog, the mugshot, the ancient scandal, the rumor that will not die. I don't just patch holes — I re-landscape the garden so the text stays sealed, balanced, self-sustaining. I make sure the air does not leak.This is not like Derridean deconstruction. It is Derridean deconstruction — with bots and link juice instead of Paris cafés and chain-smoking grad students. I learned the truth between 1989 and 1993: meaning is never final. There is no Author-God. Meaning lives in the signs, inside the text. It is an ecosystem. If you go hunting for the “real” truth outside — the secret trauma, the hidden backstory — you're already lost. The more you dig, the more the center slips.People flip this backwards. They say “nothing outside the text” means context is everything. It's the opposite. If you can't find your answer inside the sealed cube, you're just myth-hunting. Poppy does not exist outside Poppy. My clients don't exist outside the sealed sign-system I build for them. This is what ORM truly is: deconstruction at scale. I re-signify people. I build the biosphere. If Google sees you quacking like a duck, migrating like a duck, eating like a duck — Google believes you are a duck. That is the work.But the illusion is fragile. It costs. The moment someone stops tending the system, the desert blows in. The mugshot pops up. The rumor crawls back through the cracks. Context always wants to leak in. And once you open the glass, it rots fast. You can't fake the cube forever. If you're a goose, you'll honk eventually. If you're a sociopath wrapped in twelve charities, the cost of ductification goes up forever. It's like blood thinners: miss a dose, you stroke out.This is what I wish they'd teach every reputation client: once you commit to the cube, you are committing forever. It's like daily meds, not a one-time booster shot. The worst dads throw a Porsche at the kid's birthday but never show up. The best show up daily, boring, steady. That's good SEO. That's how you keep the biosphere alive. If you want your white cube to hold, you have to become the duck you asked me to build. The smartest do. That's not deconstruction anymore — that's metanoia. Transformation.So here I stand at 55, realizing that every lecture on Saussure, Lacan, Cixous, Derrida was never wasted. It was the blueprint for the whole garden. Il n'y a pas de hors-texte — but you'd better tend the text.

Send us a textDid you know that fitness studios showcasing strategic pricing on their websites experience 25% higher client inquiries and acquisition? This striking statistic from MindBody research contradicts the common practice among studio owners who deliberately hide their pricing information online.The reluctance to display pricing typically stems from three main concerns: competitors stealing your pricing structure, potential clients being deterred by prices before calling, or overwhelming prospects with too much information. However, these fears can be addressed through smart pricing display strategies. Using "starting at" or "as low as" pricing models provides basic transparency while protecting your complete pricing details for sales conversations.Today's fitness consumer follows a predictable journey before committing to a studio. They'll encounter your business through an ad or referral, check your Google Business profile, then visit your website to validate their interest. Each step builds crucial trust, with transparent pricing serving as a key element in this process. Rather than scaring away potential clients, clear pricing actually qualifies your leads, filtering out those who can't afford your services and saving you countless hours on calls with prospects who won't convert.Your website isn't just another marketing checkbox—it's the hub of your business presence that you actually own. Unlike social media platforms where access can be compromised, your website provides a consistent resource for showcasing your studio's unique value. When potential clients can easily find information about your classes, trainers, and basic pricing structure, they arrive at sales conversations better prepared and more likely to commit.Ready to transform your studio's lead generation through strategic pricing? Consider seasonal adjustments, simplify your pricing display, and focus on building that journey of trust from awareness to inquiry. The studios seeing sustainable growth aren't hiding their value—they're proudly displaying it to attract the right members who appreciate what they offer.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

   With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I'm sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You'll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don't leave money on the table—this easy refresh could bring new customers through your door.

Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions. What You'll Learn  How to structure your GBP for better rankings in the 2-pack and 3-pack The exact features and fields Google wants you to fill out and how to do it right Common mistakes that hurt your GBP visibility and how to avoid them Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today. https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

This Podcast Is Episode 631, And It's About Proven Strategies For Attracting Quality Construction Clients As a construction business owner, you already know that winning new work is the lifeblood of your company. But not just any work—what you need are quality clients: the kind who pay on time, respect your expertise and give you the types of jobs that grow your bottom line. As construction accounting and bookkeeping specialists, we've worked with dozens of contractors who struggle with the same thing: they're busy, but they're not profitable. Often, the root of the issue isn't in their craftsmanship or work ethic—it's in who they're working for and how they're finding those clients. Let's talk about how to attract and retain high-quality construction clients effectively—and how to make sure those relationships support the financial health of your business. 1. Know Your Numbers So You Can Know Your Ideal Client Before we even talk about marketing or referrals, you need to get clear on one essential thing: which clients are making you money? If you're not tracking your job costs, labor hours, overhead, and profit margins by project, you're flying blind. I've seen numerous contractors take on high-dollar jobs that ultimately drained their resources and paid far less than expected. Start by reviewing past projects: Which types of jobs were most profitable? Which clients paid quickly and didn't nickel-and-dime you? Which ones were time-consuming, unprofitable, or challenging to manage? By tracking this through your bookkeeping system—ideally using job costing reports—you can identify which types of clients and projects contribute to a healthier, more sustainable business. That's who you want to go after. 2. Referrals Are Gold—But Only If You Ask for the Right Ones Word-of-mouth is the #1 way most small contractors get new business—and for good reason. It's free, it builds on trust, and it often leads to high-converting leads. However, here's the key: you'll need to be intentional about it. Instead of saying, "Hey, let me know if you hear of anyone needing work," try: "I'm looking to take on more [kitchen remodels/new builds/commercial maintenance] in the next few months. If you know anyone looking for that type of work, I'd appreciate an introduction." Also, don't wait for the end of the job to ask. If a client is thrilled with your work halfway through, that's a great time to ask for a referral—when enthusiasm is at its highest. 3. Focus on Partnerships, Not Just Projects One-off jobs can keep the lights on, but ongoing relationships will grow your business faster and more sustainably. Some high-value partners to build relationships with: Real estate agents and property managers Interior designers and architects Developers or general contractors (if you're a subcontractor) Insurance adjusters (for restoration work) These partners often have a repeat need for reliable contractors and can funnel steady work your way. If your books show a constant trend of high-profit jobs from just one referral partner, it's a sign that deepening that relationship is worth your time. 4. Create a Simple, Credible Online Presence High-quality clients don't want to chase down a phone number scribbled on your truck. You don't need a flashy website, but you do need: A professional-looking website or landing page with photos, testimonials, and contact info A Google Business profile with updated hours, service area, and reviews Active social media only if you can maintain it—even one or two project photos a month can help When a potential client looks you up online, they should quickly understand: What kind of work do you do Where you operate Why can they trust you Think of your website as your digital job site—keep it clean, clear, and professional. 5. Don't Underprice to Win Jobs—It Will Cost You Later Here's where my accounting hat comes in: Undervaluing your work is one of the fastest ways to attract the wrong clients. Many solopreneurs think lowering their prices will help them stay competitive, especially during slower seasons. But cheap clients often lead to: Constant change orders without pay Late payments or no payments Poor reviews or lack of referrals And worst of all, it trains you to operate on razor-thin margins that won't sustain your business in the long term. Instead, use your financials to understand your real costs—then price accordingly. Your rates should reflect not only your labor and materials but also overhead, insurance, taxes, and profit. When you know your numbers, you can confidently say, "This is what it costs to do it right." 6. Offer a Great Client Experience—Then Ask for Reviews Happy clients are your best marketing. But they don't always leave reviews unless you ask. After the job wraps up: Send a quick email or text thanking them and asking for a review on Google or Facebook. Include a direct link to your review page (make it easy to access). Let them know how much referrals and feedback help your business. Even five or six solid reviews can help you stand out in your local area. That kind of credibility fosters trust with discerning clients—the ones who conduct thorough research and are willing to pay more for quality work. 7. Invest Time in the Right Marketing Channels Not all marketing strategies are effective for every construction business. Here's what tends to work best for small-to-mid-sized companies: Local SEO – Optimizing your website and Google profile for local searches (e.g., "kitchen remodeler in Austin") is a powerful strategy for enhancing your online presence. Project Signs – A simple branded sign on your job site can turn one job into three. Neighbors notice good work. Client Email List – Keep past clients informed with occasional updates, seasonal tips, and promotions. You'd be surprised how many people come back—or refer others—when you stay top of mind. Networking in Trade or Builder Associations – These groups often lead to strategic connections with other professionals who can send work your way. You can track your results and focus your time on what generates quality leads. Final Thoughts It's Not Just About More Clients—It's About the Right Clients Finding new clients doesn't mean saying yes to every job that comes your way. The most successful construction business owners I work with are selective in their approach. They know which types of jobs make sense for them financially because they're tracking their numbers. They build systems that attract and retain the clients that make their businesses profitable, not just busy. To attract more of the right clients, it starts with understanding your numbers and building your business around them. Need help getting your bookkeeping organized so you can actually see which jobs are working for you? I offer tools and templates made specifically for construction businesses—and I'd be happy to point you in the right direction. Want to get serious about growing your business profitably? Check out our Construction Bookkeeping Templates—designed to help contractors like you track job costs, monitor cash flow, and make smarter decisions with every client. Let's build a stronger business—one client (and job) at a time. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

Send us a textThe digital revolution is transforming the shed industry, creating a stark divide between thriving businesses and those struggling to stay afloat. James, CEO and co-founder of Shed Pro, joins the podcast to share his remarkable journey from government contractor to shed industry innovator—a path guided by faith and a mission to serve others through excellent business practices.What began as a digital marketing agency in Vietnam evolved when three shed companies approached James within 60 days, all seeking 3D configurator solutions. This convergence sparked Shed Pro's transformation into a comprehensive platform addressing every aspect of shed business operations. From websites and configurators to their newest Operations Hub featuring point-of-sale, inventory management, and delivery scheduling, Shed Pro continues expanding its offerings while maintaining laser focus on the shed industry.The conversation reveals fascinating insights about the intersection of faith and business excellence. "We believe in a God that is excellent, so we should do the same kind of work," James explains, describing how this philosophy drives their customer service approach and team culture. This commitment has fueled significant growth, with four team members recently onboarded and plans to hire four more in the coming months.Perhaps most valuable is the discussion about digital transformation's role in business success. James describes the stark reality: companies investing strategically in their online presence are experiencing record sales, while those neglecting their digital storefronts struggle to survive. From optimizing Google Business listings to generating authentic reviews and creating seamless customer experiences, today's successful shed businesses recognize that digital excellence is no longer optional.For dealers seeking independence within manufacturer networks, Shed Pro offers innovative solutions including cost-sharing arrangements and discounted configurators using pre-built manufacturer models. This approach enables dealers to establish digital presence without massive investment, bridging a crucial gap in the industry.Book a consultation at shedpro.co to discover how they can help your shed business thrive in the digital landscape, and see why excellence in both physical and digital realms isn't just recommended—it's essential for continued success in today's shed industry.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProCalculate Business ServicesiFABNewFound SolutionsSolar Blaster FansShedHub

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:  

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility.• Understanding what SEO is• Differentiating traditional SEO from local SEO• Importance of local intent in searches• How to recognize if your business needs local SEO• Key ranking factors for local SEO• Strategies for optimizing your Google Business profile• The role of local citations and online reviews in visibility

Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.

Is Your Google Business Listing Working Hard Enough for You? In the fast paced UK property market, standing out online is crucial. But how much attention have you paid to your Google Business listing? Join marketing expert Reena Patel as she explains why this often overlooked tool could be the key to boosting your visibility and attracting more clients. In this episode, we explore how your Google Business listing can give you a competitive edge. Reena shares how you can update your profile with photos, posts, and relevant information that will encourage potential clients to click through to your website. She also reveals how engaging with your listing, whether through reviews, Q&As, or updates, can help you rank higher in search results. You'll also learn how easy it is to claim and manage your business profile, ensuring you're in control of your online presence. Plus, discover why this free tool from Google should be a core part of your ongoing marketing strategy to stay ahead of the competition. Don't miss out, listen now, and let us know your thoughts in the comments!

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won't find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.Takeaways85% of consumers trust online reviews as much as referrals.Online reviews are the new word of mouth.Displaying reviews prominently can enhance first impressions.Use Google Business posts to showcase five-star reviews.A carousel of positive reviews on your website can boost credibility.Social media is a valuable platform for sharing reviews.Incorporate testimonials into email marketing for new patients.Display reviews in the reception area to build trust.Use relevant testimonials for specific services to improve SEO.Broadcast reviews across all platforms to maximize visibility.Chapters00:00The Importance of Positive Patient Reviews02:54Where to Showcase Reviews for Maximum Impact06:06Leveraging Social Media and Paid Ads09:04Integrating Reviews into Email Marketing and Reception Areas12:05Utilizing Testimonials in Print Media and Treatment PlansFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Welcome back to the Mowing in the Dark LAWN CARE Podcast! In today's episode Aaron talks more about his adventures in trying to get his Google Business listings back and he also talks about advertising the old school way.  **Please give the podcast a 5 star rating and review in Apple Podcasts.** Give Me Your Feedback: http://www.linktr.ee/lansinglawnservice     GREEN FROG WEB DESIGN SPECIFICALLY FOR LAWN CARE *Your First Month is ONLY $1.00* https://greenfrogwebdesign.com/ Buy Me A Coffee: http://www.buymeacoffee.com/mowinginthedark    Michigan Maple Coffee: https://amzn.to/4eQZzSR Check out my business websites: www.lansinglawnservice.com www.gravelblasters.com , www.sutterbrotherslawncare.com   Check out My Favorite Lawn Care Gear: Werner, AC78, Quickclick Stabilizer, Aluminum https://amzn.to/2OTOfMf Wonder Grip WG318L Liquid-Proof Double-Coated/Dipped Natural Latex Rubber Work Gloves 13-Gauge Seamless Nylon, Large, Large https://amzn.to/2Ytjml6 Hodenn Zero Turn Lawn Mower Hitch - Fits Ariens & Gravely ZT-X: https://amzn.to/3jJmEua ECHO Black Diamond Trimmer Line: https://amzn.to/2GBEL7d    

Would you pay $500 a week for leads if you closed 7 out of 8? Ed's breaking down the Google ad strategies behind his insane conversion rate—and sharing the exact scripts he uses to win clients.In this value-packed episode, Ed shares the secrets behind his high-converting lead generation system—highlighting how he's closed 7 out of his last 8 leads using Google Local Service Ads. He walks through the full setup process for LSAs, including tips for optimizing your Google Business profile, getting verified, and expanding your service areas for maximum exposure. Ed also dives into trust-building strategies, like using a phone tree vs. personal cell, leveraging Google reviews, and crafting rapport-building scripts that turn cold leads into contracts.Plus, you'll hear Ed's innovative tactics for agent-to-agent referrals, out-of-state lead generation using local addresses, and his thoughts on new legal changes affecting how agents must approach clients. Whether you're looking to scale your ad budget strategically or just need fresh approaches to boost your close rate, this episode delivers.

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs.YOU WILL LEARN:How to simplify website navigation for easy user access.Techniques for creating a clear and compelling landing page message.Ways to strategically use calls-to-action to increase engagement.Tips for integrating keywords and improving SEO on your site.The importance of Google Business profiles and how to optimize them.

Welcome back to the Mowing in the Dark LAWN CARE Podcast! In this epsiode Aaron talks about his adventures in trying to get his Google Business listings back for both of his businesses. He also talks about his families Spring break vacation to Ohio. **Please give the podcast a 5 star rating and review in Apple Podcasts.** Give Me Your Feedback: http://www.linktr.ee/lansinglawnservice     GREEN FROG WEB DESIGN SPECIFICALLY FOR LAWN CARE *Your First Month is ONLY $1.00* https://greenfrogwebdesign.com/ Buy Me A Coffee: http://www.buymeacoffee.com/mowinginthedark    Michigan Maple Coffee: https://amzn.to/4eQZzSR Check out my business websites: www.lansinglawnservice.com www.gravelblasters.com , www.sutterbrotherslawncare.com   Check out My Favorite Lawn Care Gear: Werner, AC78, Quickclick Stabilizer, Aluminum https://amzn.to/2OTOfMf Wonder Grip WG318L Liquid-Proof Double-Coated/Dipped Natural Latex Rubber Work Gloves 13-Gauge Seamless Nylon, Large, Large https://amzn.to/2Ytjml6 Hodenn Zero Turn Lawn Mower Hitch - Fits Ariens & Gravely ZT-X: https://amzn.to/3jJmEua ECHO Black Diamond Trimmer Line: https://amzn.to/2GBEL7d    

Want to attract more high-quality customers and grow your revenue?

What's the difference between being a mortgage agent and running a mortgage business—and how can making the shift double your success?   In this episode, Kristen shares how changing her mindset from agent to business owner transformed her career. She dives into lead generation, client retention, and automation strategies that helped her scale her business while working smarter.   We'll cover: The Mindset Shift – How acting like a business owner (not just an agent) changed everything. Building a Lead Machine – Using CRM automation, social media, and Google Business to drive referrals. The Power of Follow-Up – How consistent client touchpoints turn past clients into repeat and referral business. Scaling with Efficiency – Leveraging an assistant, AI, and automation to manage high volume without burnout. Investing in U.S. Real Estate – How Kristen helps Canadians buy and refinance properties in the U.S.   If you want to connect with Kristen, you can check out her links below:   Instagram Facebook LinkedIn https://www.mergemortgage.ca/   Follow Scott on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com   Join my newsletter!   I Love Mortgage Brokering is in partnership with Ownwell. To learn more, visit: ownwell.ca In this episode of the I Love Mortgage Brokering podcast, I chat with Kristen Young, a seasoned mortgage broker. We dive into the pivotal mindset shift that doubled her business, the power of leveraging technology, and the importance of nurturing client relationships. Kristen recounts her unique start in the industry, doing her first deal while in the hospital, and how strategic partnerships have fueled her success. If you're a mortgage broker eager to elevate your business and embrace a growth mindset, this episode is packed with insights and inspiration.   Here are the talking points we covered: The critical mindset shift from agent to business owner that transformed Kristen's business. The role of technology and CRM systems in streamlining processes and enhancing client communication. The impact of market changes on investment opportunities. The importance of maintaining a strong online presence and reputation through social media and Google reviews. Innovative approaches to client engagement. Insights on working with foreign nationals and the unique challenges and opportunities in the US mortgage market. The significance of taking action and learning from mistakes in business growth.

How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you're a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what's changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out. We also dive into why SEO is more competitive than ever, how Google's AI overviews are shaking up search results, and the real impact of online reviews. Whether you're new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.   Topics Covered in this Episode: 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists 06:51 – How Google's AI overviews are changing the way therapists show up in search results 09:25 – The biggest mistakes therapists make with SEO (and how to fix them) 12:05 – The new reality of link building and why it's more crucial than ever 17:34 – How to strategically use local sponsorships to boost your SEO 21:25 – What therapists need to know about Google Ads right now 23:40 – Creative (and ethical) ways to get backlinks for your practice 27:30 – The one mindset shift that can help you fully commit to an SEO strategy Tune in now to learn how to make SEO work for you and build a thriving private practice! To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle Download Kristie's Free SEO Starter Pack for Therapists: therapieseo.com/subscribe

In this episode, host Alex Quin is joined by Kevin Pimentel and Michelle Chia, both experienced digital marketers, to break down the importance of local SEO and business listings. They discuss the differences between website SEO and local listing SEO, the key factors that influence Google Business and Apple Maps rankings, and how businesses can optimize their listings to attract more customers. The trio also covers strategies for getting more customer reviews, leveraging Google's Q&A feature, and why Apple Maps is often overlooked but still crucial for visibility. Whether you're running a restaurant, gym, bar, club, or any local business, this episode provides practical insights to help you rank higher and drive more foot traffic.Episode Outline[00:00] Introduction: Understanding Local SEO vs. Website SEO[03:45] The Role of Google Business & Apple Maps in Local Listings[07:20] Key Factors That Affect Local SEO Rankings[12:10] Treating Your Business Listings Like Social Media[18:30] How Reviews Impact Rankings & Business Credibility[23:15] Optimizing Listings: What Businesses Need to Know[30:40] The Role of Domain Authority & Backlinks in SEO[35:55] How Physical Location Impacts Rankings & Workarounds[42:00] Google My Business Optimization Best Practices[48:25] Apple Maps: Why It Matters & How to Optimize[54:10] Automating Listings with Tools Like Yext[58:30] Strategies for Getting More Positive Reviews[01:05:20] The Impact of Website Speed & Structure on SEO[01:12:40] The Importance of Answering Q&A on Google Business[01:18:00] Final Thoughts & How to Connect with the GuestsWisdom NuggetsLocal SEO vs. Website SEO: Traditional SEO helps websites rank, while local SEO focuses on getting businesses listed in map packs like Google & Apple Maps.Consistency is Key: Keeping business information updated across multiple platforms like Google Business, Yelp, TripAdvisor, and OpenTable is crucial for rankings.Treat Listings Like Social Media: Regular updates, posts, and interactions on business listings help improve visibility and credibility.Customer Reviews Matter: A strong review strategy can influence rankings and boost trust—responding to both good and bad reviews is essential.Apple Maps Shouldn't Be Ignored: Many businesses fail to claim their Apple Maps listing, losing out on customers who rely on iPhones.Your Website Impacts Local SEO: Website speed, mobile-friendliness, and SSL security all affect how high a business ranks in local searches.Power Quotes:"Treat your Google Business profile like your Instagram—keep it fresh, updated, and engaging." – Michelle Chia"A single negative review can cost you business—how you handle it can turn it into an opportunity." – Alex Quin"Apple Maps is often overlooked, but it's a goldmine for local businesses." – Kevin PimentelMeet the Guests: Michelle Chia & Keven PimentelInstagram: [https://www.instagram.com/michellechia]Instagram: [https://www.instagram.com/instakeven]Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!   In This Episode:  How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer's Visibility Series! In this episode, I'm sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it's not all about social media! We'll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop's website. I'll also share my thoughts on blogging! (Hint: it's not dead!)   Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don't miss it. On top of that, you'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.   Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.   Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.   Related podcasts we think you'll like:  Episode 96: Before You Pay For Ads, Do These 3 Things Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston Episode 177: Local SEO Simplified with Matt Diamante of HeyTony   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google's latest moves. Did Facebook really decide our live videos were just taking up space? And what about TikTok's stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape. Plus, a dash of Pinterest's audacious predictions for 2025, because who wouldn't want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin's ever-enthusiastic endorsement of authenticity and innovation. Key Segments: [00:01:12]  Introducing Duncan Alney of Firebelly News from the EDGE: [00:02:40]  OpenAI may pay Reddit $70M for licensing deal [00:06:27]  Facebook Now Deletes Live Videos After 30 Days [00:11:47] EDGE of the Web Sponsor: Site Strategics [00:13:05] GBP Reviews Outage Is Over [00:13:32] Bug: Google Business Profiles Management Pages Currently Broken [00:14:02] Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack [00:15:48] EDGE of the Web Sponsor: InLinks Social News: [00:17:11]  Social: LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform [00:19:35]  Social: Supercharge your campaign performance with new Advantage+ AI features [00:21:50] Social:  TikTok Rises to the Top of the App Download Charts in January [00:24:24] Social: Meta is Launching a Video Editing App [00:26:28]  Social: Pinterest Predicts: 20 bold trends for 2025 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

On this week's episode of the Female Empowered Podcast, Christa Gurka breaks down the various marketing channels—organic, paid, and earned—and shares her own journey with paid advertising. Whether you're just starting or looking to refine your approach, this episode will help you navigate the often overwhelming world of marketing with practical, actionable insights.Christa emphasizes the importance of having a solid foundation before diving into paid marketing. She outlines essential prerequisites like product-market fit, clear service offerings, a well-defined target audience, and a strong website. From there, she explores a range of marketing strategies, from low-cost options like optimizing your Google Business profile and leveraging referrals, to investing in professional assets like website development and photography.Christa also provides a hands-on example of ad strategy, walking listeners through key metrics like cost-per-click and cost-per-acquisition to ensure you're getting a return on your investment.Ever wondered how to make the most of organic, paid, and earned marketing channels? In this episode, you'll learn:The essentials you need to have in place before investing in paid advertising.Budget-friendly marketing tactics you can implement right away.How to track and analyze key advertising metrics for the best ROI.The recommended marketing budget based on your business growth phase.Take a moment to assess your current marketing strategy—are there gaps you could fill using today's tips? Try optimizing your Google Business profile or boosting word-of-mouth marketing to see quick wins. If you're considering paid advertising, make sure your business foundations are solid first. And don't forget to tune in next week when Courtney Moody joins the show to dive deeper into effective ad strategies and metrics!