Podcasts about google business

Brad Wetherall: AI Search, Agentic AI, and How Corporations Must Adapt to Digital Discovery In this episode of Scouting for Growth, Sabine VanderLinden is joined by Brad Wetherall, former Director of Operations at Google and current COO of Esquire Digital, to unpack the transformative impact of AI on search engines and digital visibility.  The conversation explores how search is moving beyond traditional search engine optimization (SEO) to an era where AI agents, neural networks, and zero-click searches are redefining how brands are discovered, trusted, and chosen online.  Brad Wetherall outlines the emergence of "agentic AI" and the rise of the "frontier firm," where human expertise and AI collaborate to generate both authority and visibility in this new digital ecosystem. This episode offers actionable strategies for corporations, regulated industries, and innovators aiming to future-proof their digital presence and leverage the next chapter of AI-led search.   KEY TAKEAWAYS The traditional SEO playbook is now outdated. The critical question is no longer “How do I rank number one on Google?” but “What does AI say about my company?”  AI-generated summaries and answer engines sit at the top of results, often preventing users from ever clicking on links. To succeed, businesses—especially in highly regulated industries—must ensure their information is not just human-readable but also machine-readable, authoritative, and genuinely original. Websites should be built with both humans and AI in mind, making content easily digestible for AI agents. Content creation has become an interplay of art and science: AI values unique human perspective, expertise, and experience—simply generating generic, regurgitated answers will not suffice and may even have negative consequences, as Google's recent algorithm updates penalize unoriginal, AI-generated spam. Building trust, authority, and relevance is now an ongoing process. It's essential to invest in structured content, active reputation management, robust Google Business profiles, and credible third-party validation through PR. AI agents are becoming the intermediaries of trust, filtering which brands and content make it into these AI overviews. Organizations must become agent bosses, orchestrating both human and machine intelligence, and focusing on verifiable outcomes, not just website traffic. The early adopters who build their authority and distinct voice now will lead in this new landscape and avoid the scramble of playing catch-up.   BEST MOMENTS "The question is no longer how do I rank, but rather, what does AI say about my company?" — Sabine VanderLinden "AI is fundamentally changing the rules of digital discovery. We're seeing a once-in-a-generation shift equivalent to the disruption caused by the Internet itself." — Brad Wetherall "There is no easy button. There's no shortcut. It's not just about buying backlinks anymore—AI search requires a different blueprint." — Brad Wetherall "AI wants to know who you are. The authoritativeness and trust in your company or as an individual now matter more than ever." — Brad Wetherall "Clicks were always a flawed metric. Now, what matters is how many customers you get—not just traffic but outcome." — Brad Wetherall "The companies that do this well—who invest in website optimization, unique content, reputation, and public relations—will win the race. It's hard work, but it's how you'll stand out in an AI-driven world." — Brad Wetherall   ABOUT THE GUEST Brad Wetherall is the Chief Operating Officer at Esquire Digital and the best-selling author of AI and the Future of Search. He spent over a decade at Google, leading operations and shaping products like Google Business Profile, Google Shopping, Google Wallet, and Google Domains—helping over 100 million businesses to be discovered online.  Now at Esquire Digital, Brad applies his deep expertise to help companies adapt to the ever-evolving landscape of AI-driven search and digital visibility. His work focuses on demystifying the complex world of AI search and equipping organizations with the tools and strategies they need to remain competitive and authoritative as the digital economy transforms.   ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you're interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Ever wonder what an experienced freelancer actually does to find new clients each month? In this episode, I'm pulling back the curtain on my own client attraction strategy for May, including the thing that got me my first AI-referred client within weeks. What we cover: Why having a "pick and mix" of marketing activities alongside your regular content works so well AI SEO, what it is and why it's becoming a real discovery channel for freelancers How an outdated Google Business profile could be costing you visibility (guilty as charged!) Using LinkedIn without burning out, including a sneaky trick to stay consistent Action steps: ✓ Audit your website SEO, especially if your site has been through multiple redesigns over the years ✓ Check your Google Business profile is up to date (photos, contact info, and recent posts!) ✓ If you're product-based, make sure your product photos are on Google Business ✓ Try LinkedIn games as a low-pressure way to build a daily habit on the platform ✓ Look into tools like Lime to track your LinkedIn activity without needing a rigid strategy ✓ Don't underestimate AI search, optimising for it can bring in warm leads passively Resources mentioned: Sam from Create Better Things (AI SEO) | Lime (LinkedIn tool) Subscribe for more quick, actionable freelance tips you can enjoy during a tea break! Timestamps: 0:00 – Introduction: Freelance Client Acquisition Strategies for May 0:20 – How to Find Freelance Clients: Monthly Marketing Mix Overview 1:05 – AI SEO for Freelancers: How to Get Found by AI Search Tools Like Copilot 2:06 – How AI SEO Generated a New Client Within Weeks 2:38 – Why SEO + Social Media Work Together for Freelance Business Growth 3:05 – Google My Business for Freelancers: How to Optimise Your Listing 3:49 – LinkedIn Marketing for Freelancers: Simple Strategy to Stay Consistent 4:47 – Recap: Top 3 Client Attraction Strategies for Freelancers This Month Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business

How are practitioners successfully marketing their businesses these days? In today's episode, I have Michelle Grasek of the Acupuncture Marketing School Podcast on to talk about what's currently working in her marketing. Plus, tips for your Google Business profile, our thoughts on niching down, and some common marketing myths. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:1 hour pick my brain call: mollycahill.com/pickmybrainThe Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclassConnect with Michelle:10-Minute Marketing Guide: michellegrasek.com/ten-minute-guideWebsite: michellegrasek.comInstagram: instagram.com/michellegrasekConnect with Molly:Website: mollycahill.comInstagram: instagram.com/mollyacahillHolistic Marketing Hub holisticmarketinghub.com/enroll

Send us Fan MailTwo episodes ago, a Florida builder went from a 16% ChatGPT citation rate to 72% in a matter of months. This episode answers the question everyone kept asking: how? In this solo follow-up, Anya Chrisanthon - CCO at Anewgo - breaks down Answer Engine Optimization in plain language, no jargon, no tech degree required.SEO vs. AEO SEO gets you found in a list. AEO gets you recommended as the answer. When a buyer asks ChatGPT, Perplexity, or Gemini for a builder like you, AI doesn't return ten options - it picks one or two. If your digital presence doesn't give AI enough specific, consistent, verifiable information to recommend you with confidence, it moves on to a builder whose story it can actually tell.Why most builder websites are invisible to AI right now Vague taglines, generic community descriptions, inconsistent naming across platforms, and missing pricing all create uncertainty for AI. Uncertain AI doesn't recommend you. And with ChatGPT now rolling out ads in the US, the landscape is shifting even faster.What AEO-ready actually looks like Specific community names, locations, and price points. Real buyer descriptions that go beyond demographics. Differentiators that are stated, not implied. Consistency across your website, Google Business profile, social presence, and any third-party coverage. Earned media - reviews, press, industry recognition - because AI gains confidence when your claims are reinforced by sources outside your own website.Three things to do this week (1) Search for yourself the way your ideal buyer would - in ChatGPT, Perplexity, Gemini, or Claude. (2) Read your own website like a stranger - could AI accurately describe who you are and who you build for? (3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com, subject line "AEO Assessment."

The summer months bring an uptick in travel and an increase in “unplanned” care needs, with travelers searching locally for urgent care, sports physicals, and pharmacies. In this week's episode, our CEO, Jenny Bristow, provides strategies for optimizing during the summer months to capture “near me” searches from individuals and build trust with those who may not be familiar with your organization.Episode Notes:Strategies for building a strong foundation of organic SEO: Start with the basics, ensuring your Google Business is up to date with accurate hours for the summer months. Then optimize your organic presence for local searches, by creating local hyper-local landing pages and optimizing them for the conversational, long-tail searches that people are likely to type into their phones.How to leverage paid search for a precision strike: If your area allows, increase bids around airports, train stations, or popular resort clusters to capture travelers through those areas. Utilize local inventory ads to show the real-time availability of common summer needs, like EpiPens. Consider call-only ads to capture people with minor crises who want to talk to a real person rather than spending time browsing a website.Tips for optimizing for AI (GEO & AI Agents): AI models now summarize the “best” local options, using website's structured schema.org data, that clearly defines location, services, and credentials. Be sure to maintain a positive online reputation, as AI models increasingly pull from sentiment in reviews. Clearly state insurance acceptant, wait times, and out-of-state policies to assist potential patients and feed accurate data to AI platforms. Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

It was a busier than normal news week. Here's what we covered:- Ask Jeeves is officially dead. IAC formally killed the OG search engine earlier this week. - There's been a spike in Google Business profile suspensions. - GSC fixed the 50 week impression data logging issue. - A Hard Drive shortage is slowing AI development and pushing up the costs of new computers and equipment.- Presented with the mythic power of Mythos, the Trump regime is now calling for the same AI safety testing it opposed in 2025.- US Homeland Security is seeking Google data on Canadians and presumably other foreign nationals for their online criticism of the Trump regime. - Google and Amazon's biggest profit driver in Q1-2026 was derived from their stakes in Anthropic.- Google Chrome installs 4GB AI model on devices in update to enable Google Nano operability. - The state of Pennsylvania is suing Character.AI after a chatbot posed as a licensed doctor.- Open AI misses revenue targets. CFO worried about paying for future computing contacts. - Managed WordPress might be blocking some AI bots.- Bing publishes documentation on how grounding differs from search indexing.- Google outlines how AI Overviews and AI Mode are separate systems that sometimes intercede with each other or through other systems.- John Mueller says Vibe coding won't handle your SEO for you.- Google expanding UCP Checkout to main search results pages. - and, Ryan Jones from SERPRecon on what Semantic SEO Metrics mean and how to use them.Join hosts Jim Hedger and Kristine Schachinger for a in-depth and lively conversations about these and dozens of other topics in a news heavy edition of WebcologyAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How often should you update the photos on your website? It might not be something you think about often, but keeping your photos current is one of the simplest ways to keep your site feeling fresh, relevant, and trustworthy. YOU WILL LEARN:  Why outdated photos create a disconnect with potential clients.  How updated photos can positively impact your site's energy and perception. The importance of consistency across platforms like your website, LinkedIn, and Google Business.  A realistic timeline for photo updates and how to assess if they still represent your business.  Quick tips for renaming photo files to improve your site's SEO.  Ways to simplify the process of updating your photos without feeling overwhelmed.  Ready to build a website that works hard for your business? Let's talk about how I can support you.

In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the exact four phase process he uses inside his Mastermind program to help fully booked hairstylists work a day less without sacrificing their income. If you have built a steady clientele, you are grossing six figures or close to it, and you still feel like you are hitting a wall, this episode is specifically for you.Hunter shares real results from two Mastermind members, Steph and Alyssa, and then walks through the step by step framework that got them there. This is not general advice about raising your prices or posting more on social media. It is a clear look at what actually has to happen, in order, for a stylist at your level to reclaim their time without starting over from scratch.Key Takeaways:

AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with. In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder. If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business. Want a simpler way to grow your business without burning out? SSA LAB is where we do that. Get 50% off Gold or Platinum GlossGenius for 2 months HERE: http://glossgenius.com/successfulstylist If you missed last weeks episode, tap HERE    Key Takeaways: 1. AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services. 2. The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business. 3. Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand. 4. Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch. 5. Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs. 6. Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area. 7. Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return. 8. Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing. 9. Using AI for content research helps you speak directly to what clients are actively searching for and struggling with. 10. Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair. 11. AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias. 12. The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram

Welcome to “Coffee Talks with Tim and D.J.” In this episode of Coffee Talks, Tim and DJ dive into the “silent referral killer” affecting real estate agents: weak or non-existent Google Business profiles. They explain how most clients now Google an agent before calling, and how poor ratings, few or outdated reviews, or ghost listings can quietly cost agents thousands of dollars in lost referrals every year. DJ and Tim introduce a simple three-step “Google gut check” framework: self search, profile patch, and systematic review requests, to transform an agent's online presence into a trust-building digital storefront. If you'd prefer to watch this interview, click here to view on YouTube!

Most private practice owners know they need marketing… but very few understand what's actually working right now — especially when it comes to getting found online. In this episode of the Private Practice Owners Podcast, host Adam Robin sits down with Jeremy DuPont, former cash-based clinic owner turned founder of Patch Digital Marketing, to break down what's driving patient growth in today's digital-first landscape. Jeremy shares how he built and scaled a multi-location cash-based clinic in Boston without relying on physician referrals — and why mastering digital marketing became the key to predictable growth. After successfully growing and selling his clinic, he now helps other practice owners do the same through Google Ads, local SEO, and conversion-focused systems. This conversation dives deep into one of the biggest shifts happening right now: why Google Maps — not your website — is becoming the most important place for your clinic to show up. Jeremy also walks through a live audit of a real clinic, showing exactly how rankings work, where opportunities are hiding, and what most clinics are doing wrong when it comes to local visibility. Together, they explore: Why 70%+ of patients searching for services are using Google Maps — not traditional searchHow Google's AI and search changes are reshaping how patients find clinicsThe 3 key drivers of local SEO: Google Business Profile, directories, and website authorityWhy most clinics ignore their Google Business profile — and how that hurts rankingsHow review volume and consistency directly impact your visibilityThe role of local directories and why they build trust with Google and AI toolsHow to identify missed opportunities in nearby areas and services (like dry needling or pelvic health)Why ranking for the wrong keywords brings traffic… but not patientsThe difference between “marketing that looks good” vs. marketing that actually convertsWhen paid ads make sense — and why most clinics start too early or too small If you're a practice owner trying to get more patients without relying on referrals — or you're frustrated that your marketing isn't translating into real growth — this episode gives you a clear, practical roadmap to start winning locally.

A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website. Alisa Conner calls this the zero-click patient journey, and if you're not optimized for it, you're invisible. In this episode, Alisa explains the three places patients actually look before choosing a provider, why writing content about your doctors' credentials misses the mark entirely, and how to show up in AI-generated search results. She shares the story of an orthopedic practice that donated physician time to high school sporting events but lost every referral because they forgot one clause in their contract. She also draws from Will Guidara's 'Unreasonable Hospitality' to illustrate how small moments of unexpected delight — online and offline — create the reputation that wins patients before they ever pick up the phone. Key topics: zero-click search healthcare, AI search optimization medical practice, Google Business profile optimization, patient decision journey, online reputation management, referral partnership strategy

Send us Fan MailAre you tired of "SEO Strategies" that bring traffic but zero bookings? In this episode, Kyle Sattler and Paul Olsen from Soo Good join us to vent the Secret on what it actually takes to scale a Home Services Business 10x in a single year.We aren't just talking about keywords. We're diving into the psychology of the algorithm, the "Speed to Lead" reality, and why your business might be failing despite a #1 ranking. In this episode, you'll learn:

In this episode of the Independent Dealer Podcast, hosts Jeff Watson and Luke Godwin sit down with Fernando Vargas — a young independent dealer from Bakersfield, California who's been at it for 5 years and is ready to break through. They dig into his operation and get real about the inventory mistakes, recon bottlenecks, and one-man-band growing pains that are holding him back.What You'll Learn:Why over-buying is a trap — and how aged inventory quietly kills your cash flowWhich vehicles to avoid if you want to keep recon costs under controlWhen it's time to bring in your first commission salespersonWhy your Google Business listing matters more than you thinkHow to reset your lot by blowing out stale inventory the right wayKey Takeaways:You can't buy your way out of a selling problemIf half your inventory is in recon, you have a systems problemOwn your Google Business listing — don't let a vendor hold it hostageAged inventory over 90 days? Get it gone, even at a lossFacebook Marketplace is free, works, and should be your best friendA straight-talk gut check for any solo dealer grinding it out and wondering why things aren't clicking. Fernando's story might be yours too.Support the businesses that support the podcast:Buckeye Risk Services - Reinsurance, tax planning, and long-term wealth strategies built specifically for independent dealers. https://theindependentdealer.com/buckeyeBlytzPay - Buy Here Pay Here payment processing with fast funding, text-to-pay, and real dealer-focused support. https://theindependentdealer.com/blytzpayIturan GPS - GPS and payment technology for BHPH and retail dealerships focused on asset protection, recovery tools, and customer management. https://theindependentdealer.com/ituranFollow & Connect: Website: www.theindependentdealer.com Email: info@independentdealer.com Facebook Group: @independentautogroup Luke Godwin: @lukegodwin Jeff Watson: /sendtojeffwLike, subscribe, and share this with a dealer who needs to hear it.

Branding photography is one of the fastest-growing niches in the photography industry — but why are businesses suddenly investing in large libraries of images instead of a single headshot?In this episode of the Camera Shake Podcast, host Kersten Luts sits down with branding photographer and business strategist Miranda Kelton to explore the rise of personal branding photography and what it means for photographers today.Miranda explains how modern businesses rely on visual storytelling across websites, social media, marketing campaigns, and advertising. A single portrait is no longer enough — companies now need dozens of images that communicate their brand personality, services, and expertise.During the conversation, Miranda shares practical insights into planning branding photo shoots, guiding clients who feel uncomfortable in front of the camera, and structuring profitable branding photography packages. They also discuss marketing strategies for photographers, the importance of SEO and Google Business profiles, and why video content is becoming essential for modern brands.If you're a photographer looking to grow your photography business or understand the demand for branding photography, this episode is packed with valuable insights.Subscribe for more conversations about photography, videography, and the photography business, and check out other Camera Shake Podcast episodes for more industry insights.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Don't let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.  Joe Rouse ran Two-Brain's  “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper's free marketing audit guide.Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores. But the audit also revealed a few critical gaps: His social media posting schedule wasn't being followed consistently, and his sales process needed better documentation for staff handoff.In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks. Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.  Get the free 26-page guide via the link below and fix your gym's marketing funnel today! Links1-Hour Marketing Audit for Gym OwnersGym Owners UnitedBook a Call2:12 - No. 1 audit discovery5:08 - What he's doing right8:33 - Getting recommended by AI12:48 - Post-audit action plan15:40 - Sales process improvements

We just launched a brand new branch of Coastal Fertilization — and before we knocked a single door or ran a single ad, we made sure our Google Business Profile was dialed in. In this episode, I break down why your Google Business Profile is the digital front door of your business — and why, if you don't have one, you're invisible. We're talking: • Why it's more important than social media • How it drives FREE leads • What must be set up correctly • How reviews impact ranking and trust • The biggest mistake most contractors make If you're running a lawn care, landscaping, or service business and haven't optimized your Google presence, this episode might be the highest ROI 30 minutes you'll spend this year. Don't overcomplicate it. Start here.

In this episode of Pathmonk Presents, David Murimi, Co-Founder and CEO of TrueHost, shares how his team helps small businesses launch, grow, and convert online without overspending. TrueHost goes beyond traditional web hosting by offering an AI website builder, Google Business profile optimizer, and practical go-to-market tools designed for early-stage founders. David dives into why conversion optimization matters more than pouring money into ads, how content marketing drives qualified traffic, and why fast, functional websites often outperform flashy designs. If you're a founder or marketer focused on extracting more value from your existing traffic, this conversation will reshape how you think about your website's role in growth.

In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence. Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses.  Key Topics: • The Journey from Hairdresser to Educator • Transitioning to Marketing and Social Media • Facing challenges in the Beauty Industry • The Impact of COVID-19 on Career Choices • The importance of Having an Online Presence • The Retreat Experience in Italy • Future Trends in Marketing for Beauty Professionals   Video versions of our episodes are on our YouTube channel for you to watch!  https://youtu.be/2aCgAutjW0w Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes!  Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor

In this Episode of the Hair Game Podcast, @itsjodiebrown, shares her journey from being a hairdresser to becoming a global marketing educator in the beauty industry. She discusses the evolution of her podcasting journey, the challenges faced by beauty professionals in marketing, and the importance of having a strong online presence. Jodie emphasizes the significance of Google Business listings and strategic content creation while also highlighting the unique experiences offered through her retreats in Italy. Throughout the conversation, she provides valuable insights and advice for beauty professionals looking to enhance their marketing strategies and grow their businesses.    Key Topics: • The Journey from Hairdresser to Educator • Transitioning to Marketing and Social Media • Facing challenges in the Beauty Industry • The Impact of COVID-19 on Career Choices • The importance of Having an Online Presence • The Retreat Experience in Italy • Future Trends in Marketing for Beauty Professionals   Video versions of our episodes are on our YouTube channel for you to watch!  https://youtu.be/2aCgAutjW0w Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes!  Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor

Tired of chasing the latest ad platform and feeling like your best leads are slipping away? The truth is, your most valuable leads are likely right in your own neighborhood.In this episode, discover 35 proven strategies for hyper-local lead generation—right where you live. The speaker shares a mix of old school, digital, and creative, yet effective, methods for agents to build authority and relationships in their community.Inside this episode, you will learn:The Power of Local: Why the closer a lead is to home, the easier it is to convert, and how visibility (in person, in mailboxes, and in conversations) gives you an advantage.The Classics That Still Work: Tried-and-true methods that are personal and consistent, including direct mail, open houses as neighborhood events, polite door knocking, cold calling, and targeted local ads.Modernizing Your Strategy: How to use digital tools like local SEO (optimizing your Google Business page and getting local reviews), focusing on local social media groups, and creating valuable online ads.Old School, New Tricks: Traditional methods like postcards, flyers, and circle prospecting can be modernized by combining them with QR codes or short links for easy responses.Innovative Ways to Stand Out: Become a local influencer by sharing your favorite places, start a hyper-local blog or YouTube series featuring community stories, or host guided neighborhood tours for out-of-town buyers.Community Connection: Strategies like sponsoring local events, hosting free homeowner workshops, and being active in associations like the PTA or HOA can help your community see you as a trusted resource.Stop chasing and start attracting business naturally by picking 3-5 strategies that fit your personality and committing to them consistently. Hyper-local lead generation is the one skill that never stops paying off because people will always trust the agent who knows their neighborhood best.Want the full checklist? Get the printable version of all 35 ideas and a worksheet to build your personal lead plan by joining the free lunch and learn at www.thehyperlocalagent.com/class

In this episode, Yitzchak Pierson breaks down how real estate agents can leverage AI-powered SEO to stay visible in a changing search landscape. He explains how buyers are using AI to research homes, why public-facing content matters, and how to optimize profiles across platforms like Google Business, YouTube, and Zillow. Yitzchak shares practical strategies for creating clear, local, question-based content that builds trust, boosts credibility, and helps agents show up where AI is pulling information in today's search results.

Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated. If your profile is treated like a digital Yellow Pages listing, you are already behind. The Biggest SEO Misconception In Dentistry A great-looking website does not equal growth. Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you. There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you. Strong SEO is no longer optional. It is the baseline for being discovered at all. Why Google Business Profiles Dominate Local Rankings Search for any dentist, orthodontist, or specialist in your area. What shows up first? The map pack. Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast. This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next. If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery. Free Growth Session Google Business Profiles Are More Than A Directory Treating your profile like a static listing is a costly mistake. Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile. Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business. Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility. Review Velocity Is A Competitive Weapon Most dentists understand reviews matter. Fewer understand how they actually work. Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total. Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers. The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever. Discipline beats hope every time. Free Growth Session Hyperlocal SEO Expands Your Reach Without New Locations Local SEO is no longer just city-based. It is neighborhood-based. Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach. By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius. Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found. Ranking Is Only Step One. Conversion Is Where Growth Happens Ranking does not guarantee patients. Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call. A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action. Google gets you seen. Trust gets you chosen. Free Growth Session Practical Takeaways Dentists Can Use Now Here is where to focus if you want results, not theory. Log into Google Business Insights monthly and review calls, clicks, and profile interactions Build a consistent internal review system with full team buy-in Optimize categories, services, and descriptions for high-value treatments Align website content and Google Business messaging so they reinforce each other Track real outcomes like calls and bookings, not just keyword positions Stop guessing. Start measuring what actually moves patients. The Bottom Line Google Business Profiles are no longer secondary assets. They are becoming AI-powered decision hubs for local search. Dentists who treat them as set-it-and-forget-it listings will fade. Those who optimize, monitor, and adapt will own their local market. Visibility creates opportunity. Execution creates growth. If you want to win, start where Google already is. Free Growth Session The post Local SEO for Dentists: The Strategy Everyone Gets Wrong appeared first on HIP Creative.

Send us a textI had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one

This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites. If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it. This compilation brings together five search and PR experts on how AI is changing buyer behavior and what actually works now. Jon Gillham from Originality.ai explains why citations, statistics, and quotes are essential for LLM visibility. Patty Parobek reframes the conversation with a surprising stat: Google grew by four ChatGPTs in 2024. Maurice White details the technical foundation that makes GEO work, while Chris Harihar explains why PR is now both top and bottom of the funnel. Gareth Cunningham ties it together with the reality that GEO only works when solid SEO fundamentals are in place. The shift isn't about producing more content. It's about strategic placement, quality sourcing, and building topical authority that AI engines trust. From structured data to brand mentions, from Google Business profiles to cited content, this episode provides a roadmap for 2026 and beyond. Featured Experts: Jon Gillham - Founder of Originality.ai shares proven strategies for LLM visibility and avoiding AI content detection. Listen to the full episode Patty Parobek - VP of AI and ML at Mod Op Transformation Breaks down the zero-click phenomenon and what it means for traffic strategies. Listen to the full episode Maurice White, Senior SEO Strategist at Mod Op, details the technical foundation required before GEO optimization works. Listen to the full episode Chris Harihar - EVP of PR at Mod Op explores how PR and SEO converge in the AI search era. Listen to the full episode Gareth Cunningham - Director of Search Experience at Mod Op explains why GEO only works on top of solid SEO fundamentals. Listen to the full episode This isn't about abandoning SEO. It's about evolving your strategy for how people actually research and buy today.

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Send us a textTrust isn't a tagline; it's the feeling people get when every touchpoint tells the same story. We walk through a proven system to make your field presence and your online footprint mirror each other so social workers, adult children, and partners recognize you instantly and feel safe referring. From the first phone greeting to the About page photo, from a table at a senior fair to your Google Business cover image, consistency turns interest into action.We start with a clear message map: choose a core promise you can keep, name the evidence behind it, and adopt a voice that fits your market. Then we build the field brand kit—clean signage, a crisp elevator pitch for every team member, and a practical photo and B‑roll shot list that shows real care in action. Those authentic visuals power short videos and posts that outperform stock imagery because they're believable. Next, we tune the website to match brochures and colors, refresh team photos, and fix the Google Business Profile with a strong “From the business,” 24/7 hours, and owner-selected cover and logo images. That way no one who searches at 5:05 pm sees “Closed,” and no one meets a brand that looks different online than in person.We also dig into AI-era visibility. NAP consistency across directories improves local rankings, and fresh, statistics-rich content helps modern search models surface your pages more often. The proof pipeline makes trust measurable: trigger review requests right after positive interactions, curate the stories that echo your promise, and publish them across your site, social channels, newsletters, and print. Wrap it all in a 90-day brand sync plan—audit and clean, capture assets, launch processes—and track results with a CRM that stores brand assets, automates reviews, and reports on newsletter engagement. When offline reputation matches online data, brand-name searches rise, rankings improve, and referrals stick.If this playbook helps, follow the show, share it with a peer who needs a brand refresh, and leave a quick review telling us which tactic you'll implement first. Your feedback guides future deep dives and keeps the community learning together.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Denver, real talk, if you run a business here right now it can feel like the whole game just flipped. Google keeps changing, AI is suddenly your customers' new best friend, and half the agencies in your inbox are promising the moon while quietly handing your account to a junior who barely knows Colfax from Colorado Boulevard. Today I brought in two guys who actually live in the numbers and the neighborhoods. Michael and Jason from TelescopeMapping.com. They are a full funnel growth team that outranks NASA for the phrase "telescope mapping" and they act like a fractional marketing and sales department for Denver businesses. In this episode we get super practical. We are talking how to fill the top of your funnel, how to actually turn that attention into revenue, how to show up in local search, AI search, and those Google Business reviews that decide where people spend their money. If you are a Denver founder, brick and mortar owner, marketer, or just a DIY operator trying to grow without getting burned again, this one is for you. You will learn which channels actually matter for Denver locals right now, what "AI search" really means for small businesses, how to use events, email, and local SEO together, and how Michael and Jason think about being true partners in your growth story, not just another vendor. Before we dive in, if you love this kind of very Denver, very useful conversation, make sure you are on the list at realgooddenver.com. That is where we send the weird events, the secret spots, and the tactical playbooks from conversations like this. Think of it as your weekly cheat sheet for making Denver smaller, more interesting, and more profitable, all in one email, at realgooddenver.com. And if this episode helps you, go tap those stars and leave a review like you are leaving a love letter to your favorite local business, it helps more Denver folks find the show. https://telescopemapping.com/ https://www.linkedin.com/in/jason-butler-telescope/ https://www.linkedin.com/in/michael-walters-b0b715120/overlay/photo/  

What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our "5 Ways to Monday" series. It's special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an important episode… so set aside some time and get ready to learn.

In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common—and easily fixable—mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions. About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content strategy. With more than a decade of experience spanning SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines. Key Takeaways Your website isn't outdated—it's underperforming. If your homepage talks to everyone, it converts no one. Fresh, relevant content is your new SEO currency. Trust signals aren't vanity—they're validation. Small website fixes can create massive marketing wins. Timestamps [00:35] – Why 50 staffing websites revealed the same hidden issues [02:34] – Outdated messaging: confusing visitors and search engines [05:11] – Creating clear client journeys for your ideal audience [07:34] – The power of service pages for SEO and conversions [09:21] – Location pages: how to win local search (and clients) [12:11] – Segmenting your blog for stronger topical authority [16:07] – Building trust through Google Business and external reviews [20:19] – Why weak calls-to-action kill great marketing [22:46] – Footers that actually convert: making the last scroll count [25:42] – Bonus #1: The secret structure behind great headers (H1–H3) [28:47] – Bonus #2: Internal linking—the forgotten SEO goldmine [29:58] – Rapid-fire recap: eight fixes to implement this week About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it—with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.

I sat down with Cara Chatellier, the founder and creative director of Bubbly Creative, to talk about something that hits home for every small business owner, the little things. You know, those simple, doable tweaks that don't require a rebrand or a six-month strategy sprint, yet somehow manage to make your marketing sparkle. Cara calls them her “five tiny fixes,” and I couldn't wait to dig in. Cara's agency focuses on helping women-led service businesses stand out with personality and polish. Her approach is rooted in storytelling, strategy, and plenty of real-world experience. What I love about her “tiny fixes” is that they're both practical and immediately actionable, the kind of steps that give you momentum while you're building toward the big picture. Here are a few highlights from our conversation: 1. Show Your Face Cara's first piece of advice is one that makes many small business owners squirm: put yourself out there. Literally. Swap the stock photos and text-heavy posts for images of you and your team. A professional photo shoot is worth the investment, not just because it looks great, but because it builds trust. When people can see who they're working with, they're more likely to connect and buy. 2. Don't Ignore Google Business Think of your Google Business Profile as a free billboard that most folks forget to update. Add photos, post updates, and ask for client reviews. Even with AI changing how people search, Google still looks inward first. Keeping your profile fresh helps you stay visible and relevant. 3. Ask for Feedback, the Right Way Sometimes, the best marketing insights come from the people you want to reach, not the ones already on your team. Cara suggests gathering a small group from your target audience, maybe five to ten people, and asking them to look at your content, website, or social posts. No sales pitch, just honest opinions. You might be surprised by what they see that you don't. 4. Tell Your Story on Video This is the one that makes even confident entrepreneurs gulp: video. Cara swears by it because it humanizes your brand faster than any post or blog ever could. Start small, a short clip about your founder story or a behind-the-scenes look at your work. If you're nervous, use a teleprompter app or jot down a few bullet points to stay on track. And if you really can't face the camera yet, write out your story and share it with a few photos. Then revisit it every six months as a reintroduction to your audience. 5. Stay Curious (and Keep Learning) Cara's fifth tip was the one we didn't have time to cover on the show, a little mystery to encourage you to head over to Bubbly Creative and discover the rest for yourself. Trust me, it's worth it. Key Takeaways A few small tweaks can give your marketing fresh energy without overwhelming your to-do list. Personal photos and video build connection and credibility faster than any stock image ever will. Google Business is free, underused, and powerful, make it part of your content routine. Feedback from your ideal audience is marketing gold; you just have to ask. The more you share your authentic story, the more magnetic your brand becomes. If you want to dive deeper into Cara's “tiny fixes,” head over to Bubbly Creative and check out her insights. Because sometimes, it's not the sweeping overhaul that changes your business, it's the little things you finally take the time to do.

At the Crexendo UGM, Amit (Bodhi) Bijlani, Co-Founder and CEO of Voxtell AI, joined Technology Reseller News Publisher Doug Green to discuss how his company is reshaping the way service providers deploy conversational AI. Fresh off the CodeFest stage, Bijlani announced the launch of Voxtell AI's NetSapiens plugin—a light, embedded version of the company's full-featured voice AI assistant platform that integrates directly into the NetSapiens customer portal. “Our goal was to make AI accessible to every NetSapiens partner,” Bijlani said. “Now they can resell AI assistants to their customers without leaving the portal—they don't need another login or platform.” Voxtell AI's solution enables inbound and outbound AI calling, two-way SMS, knowledge base integration, lead scoring, data extraction, and recording and transcription—all within a fully white-labeled, reseller-ready environment. The company's new plugin uses NetSapiens single sign-on for frictionless access, allowing MSPs and partners to deploy AI assistants in under a day, while end users can train and launch their assistants in just minutes using existing web or Google Business data. Bijlani explained that the product evolved from analyzing Voxtell's own CDR data and identifying missed opportunities in after-hours and weekend calls. That insight led to a year-and-a-half development effort culminating in a scalable, omnichannel AI assistant platform that's both simple to deploy and deeply customizable. “We're giving service providers a fast, sticky way to add AI value to every account,” Bijlani noted, emphasizing that the solution integrates easily with CRMs and third-party apps through its MCP server. Whether connecting to Salesforce, HubSpot, or industry-specific systems like Open Dental, partners can extend automation and customer engagement without heavy development. For NetSapiens partners, this means new revenue, tighter customer relationships, and faster entry into the AI economy—all without leaving the familiar NetSapiens ecosystem. Learn more: voxtell.ai

En este episodio se explica por qué, en 2025, ganar visibilidad en Google Maps pasa por dos cosas clave: precisión y frescura. Una ficha de Google Business bien cuidada (categoría principal exacta, servicios claros, horarios reales) y una coherencia de datos en web, redes y directorios. Además, se revela cómo Google “justifica” ciertas búsquedas cuando aparecen palabras específicas en tus reseñas y en tu web, y por qué las fotos y vídeos reales pueden marcar la diferencia.Como ejemplo, se cuenta la historia de una pizzería de Málaga que pasó de ser invisible a recibir más llamadas en la hora de la cena tras optimizar su categoría, añadir el servicio sin gluten, publicar contenido semanal (fotos y un vídeo corto) y actualizar su página local con precios y mapa. El episodio propone seis pasos prácticos y una acción concreta para hoy: ajustar la ficha, lanzar una actualización con tres frases y una llamada a la acción, y pedir tres reseñas guiadas. Todo rematado con un toque de humor y una invitación a unirse a una comunidad de emprendedores para avanzar sin estar solo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Welcome back to Season 2!

In this episode of The D2D Podcast, Hunter Lee sits down with Brianna Fitzpatrick, Founder and CEO of Digital Natives, a Phoenix-based digital advertising agency managing over $1M/month in ad spend for service-based businesses. Brianna shares her journey from running global ad campaigns to helping local service companies turn clicks into paying customers through smarter, data-driven marketing.If you're someone trying to generate more leads and build trust beyond the first knock, this episode is packed with gold. Brianna breaks down how simple, low-cost strategies like Google Business profiles, automation, and review incentives can instantly boost visibility and why authentic, low-production content often outperforms polished videos.You'll also learn why marketing and sales should never operate in silos, how tracking tools like CallRail and UTM codes can tighten your conversion process, and how to retarget unclosed leads for quick wins. Whether you're working with a marketing team or just starting from scratch, Brianna's actionable advice will help you build consistency, credibility, and a brand that sells long after the door closes.You'll find answers to key questions such as:How can digital marketing help door-to-door reps extend trust after the first knock?What simple tools can door to door people use to start building a personal or company brand online?Why are low-production, authentic videos outperforming polished content in 2025?How can marketing and sales teams work together to close more high-quality leads?What are the best ways to retarget and convert leads that didn't close the first time?Get in touch with Brianna Fitzpatrick: 

Chase Gallagher wasn't playing video games at 12. He was knocking on doors to build his lawn care hustle. A year later, he sold his dirt bike for a trailer. That relentless drive paid off: his side hustle has exploded into CMG Landscaping, a $1.5 million-a-year operation, with total ventures approaching $2 million annually.In this interview, Chase details the playbook he used to scale his home service business. He breaks down his crucial pivot: shifting from low-margin lawn mowing to high-ticket, project-based landscaping, like drainage work and hardscaping. Chase reveals his customer acquisition strategies, dominating Google Business Profile and local Facebook groups to generate a steady stream of leads.Chase also shares the sales process and communication tactics he uses to close $15,000 average-ticket jobs, highlighting the consultative approach and using design work to sell six-figure projects. He explains why entrepreneurs must invest in marketing before buying equipment and discusses his plans for a coaching platform and private equity. This is the blueprint for scaling a home service company.Takeaways:- The most critical pivot for high-level growth was shifting from low-margin, high-volume lawn mowing to high-ticket, project-based landscaping services.- Drainage work is the most profitable service, followed by large planting projects, as they are high-margin and leverage equipment efficiently.- A massive competitive advantage in home services is simply being professional: answer the phone consistently, show up on time, and provide clear communication.- To win high-ticket sales, use a consultative approach. Arrive as the expert and tell the client what they need (e.g., "You have a drainage problem here"), rather than asking them what they want.- For six-figure projects, the key is to first sell a professional design service. Clients need to see a visual representation before they will commit to a large budget.- The primary marketing focus is dominating the Google Business Profile. Having the most five-star reviews (270+) in his local area is a key driver of leads.- Local Facebook groups are a powerful and low-cost tool for customer acquisition.1 He suggests joining all local groups and having a network ready to recommend your business on posts.- New entrepreneurs should invest in marketing (like a website and Google profile) before buying expensive equipment. Secure the customers and deposits first, then acquire the tools.- Making the strategic decision to switch to online high school at 16 was a key moment, allowing him to work full-time on the business and rapidly scale revenue.- He relies heavily on high-level, in-person mentors, including entrepreneurs running $35M and $400M companies, to guide his business strategy.Tags: Home Services, Retail Goods, Lawn Care, Startup, Google Business, Side hustle, High Ticket SalesResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Chase: https://www.instagram.com/chase_gallagher_/

In this episode of The Stephen and Kevin Show, we break down Oechsli's brand-new 2025 Advisor Research Report, uncovering 6 must-know financial advisor marketing trends that are shaping the industry this year.Whether you're focused on referrals, social media, or digital ads, this research-backed discussion will help you understand what's working — and what's not — in modern financial advisor marketing.Here's what we cover:1️⃣ Marketing means experimentation – why top advisors test and refine continuously.2️⃣ Referrals are not dead – how elite advisors still drive growth through personal introductions.3️⃣ Social prospecting is a mentality – the mindset shift needed to grow your network naturally.4️⃣ Google is part of your future – what SEO and Google Business mean for advisor visibility.5️⃣ Websites outweigh offices – why your digital first impression matters more than your office décor.6️⃣ Video is a trust-builder – how short, authentic videos accelerate client trust.Download the full research snapshot here: oechsli.com/researchIf you're serious about financial advisor marketing and want actionable insights to attract high-net-worth clients, this episode is for you.Subscribe for more episodes of The Stephen and Kevin Show — your source for advisor growth, marketing, and business development strategies.

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like “zero-click search” or “retrieval augmented generation” and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

Episode 2 – Are You Invisible to AI?What if I told you that being invisible to AI is the fastest way to become irrelevant?I'm Dr. Tamara Patzer — I help you get found by AI, trusted by humans, and paid like a leader.If you're not showing up in AI-powered search, recommendation engines, or smart assistants, then you're already being passed over for people who are.Let's change that.Today, we're digging into the real reason you're not showing up: It's not your talent — it's your data.AI doesn't just crawl your website anymore. It scans directories, citations, press releases, reviews, articles, podcast guest appearances, and more.If those aren't synced, structured, and sending strong, consistent authority signals — you are invisible.That means no traffic. No trust. No traction.Even worse — if someone else in your niche is optimized for AI, the machine recommends them, not you.And you might never even know what hit you.So, how do we fix it?Step one: Audit your AI visibility. Where are you listed? Are those listings correct? Are your brand keywords showing up across different types of content?Step two: Create signals AI recognizes — structured profiles in directories like Google Business, Chamber of Commerce listings, industry-specific directories, media mentions, social signals.Step three: Layer your content. Use press releases, podcasts, blogs, video transcripts — and make sure they're all using consistent language that supports your brand and keywords.You don't have to boil the ocean. You just need the right signals in the right places.DM me the word “VISIBLE” on LinkedIn or Facebook — @TamaraPatzer — and I'll send you my AI Visibility Snapshot checklist.Let's fix your discoverability so both people and machines can find you.And if this sparked something for you — drop me a comment or a review. Let me know what you're taking action on today.Next time, we'll talk about the 3 Authority Signals AI trusts most — and how to create them without writing a single blog post.I'm Dr. Tamara Patzer — let's get you found, seen, and paid like the expert you are.Text me at 941-421-6563Source: https://businessinnovatorsradio.com/are-you-invisible-to-ai-dr-tamara-patzer-has-the-big-ai-visibility-fix

In today's Cloud Wars Minute, I look at how Google Cloud is helping businesses create their futures — not just optimize their past — through Gemini Enterprise.Highlights00:14 — Google Cloud really stepped out here with the launch of Gemini Enterprise, and I would like to share with you eight reasons why I feel that the launch of Gemini Enterprise now makes Google Cloud the number one player in the world for AI for business. So first, I think the end-to-end capabilities that are resident within the Gemini AI platform are essential for customers01:16 — It's a little hard to know where to start and really hard to figure out: How do I put together the right mix of piece solutions from lots of different vendors? Now, Gemini Enterprise here offers the full set of end-to-end capabilities Two: While Gemini Enterprise does offer all the pieces, it also gives customers complete choice to use third-party solutions.02:34 — Flexible pricing: There's Google Enterprise, which is $30 per user per month. And then there's Google Business, that's $21 per user per month. It's got massive data access, right? So the need to ensure that these tools have access to the right data in a secure and fully integrated fashion is key. It's got that. The whole notion of governance and security.03:37 — The ecosystem that's been built out, that's been a huge part of Google Cloud's success. And it ties in with the openness for customers, giving lots and lots of different choices here — of who, of what Gemini Enterprise works with. And then a little bit of a not-so-secret secret here: the Delta team within Google Cloud Consulting and Professional Services.04:24 — What the most successful tech companies today are doing is helping companies create their futures, not just perfect what they've done in the past. And this is a long-standing thought here that Kurian has made. I've talked about this a number of times, and it goes back to six years ago when he took over as CEO of Google Cloud. Visit Cloud Wars for more.

You've made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

MOAT Method Episode Link Want to get on the show? APPLY HERE! Helping small businesses shine online by setting up their Google presence can transform their client outreach and boost visibility. So, how do you effectively claim and enhance a Google Business profile for your local mom-and-pop shops? Aaron Mann, with experience in digital visibility and seasoned side hustling, guides you through optimizing online business listings and upgrading payment systems for maximum impact. In this show, you'll discover the simple yet lucrative process of helping businesses establish and enhance their Google Business profiles, leading to greater client attraction and engagement. Learn the art of creating a seamless payment system setup that saves businesses money and improves their customer experience. Dive into side hustles that require minimal investment but offer substantial passive income opportunities. Stay tuned as Aaron shares additional insights into bundling services that can maximize your earnings and deepen client relationships, revealing tricks of the trade that can elevate your side hustle to new heights. In This Episode We Cover Claiming and optimizing Google Business profiles for local businesses Setting up effective and visually appealing online listings Introducing updated payment systems like Square, Helcim, and Clover Monetizing Google Review generation and management services Structuring and pricing your digital visibility offerings Combining services for recurring income and business growth The potential for escalating your side hustle into a substantial business Learn more about your ad choices. Visit megaphone.fm/adchoices