Podcasts about google business

This Podcast Is Episode 631, And It's About Proven Strategies For Attracting Quality Construction Clients As a construction business owner, you already know that winning new work is the lifeblood of your company. But not just any work—what you need are quality clients: the kind who pay on time, respect your expertise and give you the types of jobs that grow your bottom line. As construction accounting and bookkeeping specialists, we've worked with dozens of contractors who struggle with the same thing: they're busy, but they're not profitable. Often, the root of the issue isn't in their craftsmanship or work ethic—it's in who they're working for and how they're finding those clients. Let's talk about how to attract and retain high-quality construction clients effectively—and how to make sure those relationships support the financial health of your business. 1. Know Your Numbers So You Can Know Your Ideal Client Before we even talk about marketing or referrals, you need to get clear on one essential thing: which clients are making you money? If you're not tracking your job costs, labor hours, overhead, and profit margins by project, you're flying blind. I've seen numerous contractors take on high-dollar jobs that ultimately drained their resources and paid far less than expected. Start by reviewing past projects: Which types of jobs were most profitable? Which clients paid quickly and didn't nickel-and-dime you? Which ones were time-consuming, unprofitable, or challenging to manage? By tracking this through your bookkeeping system—ideally using job costing reports—you can identify which types of clients and projects contribute to a healthier, more sustainable business. That's who you want to go after. 2. Referrals Are Gold—But Only If You Ask for the Right Ones Word-of-mouth is the #1 way most small contractors get new business—and for good reason. It's free, it builds on trust, and it often leads to high-converting leads. However, here's the key: you'll need to be intentional about it. Instead of saying, "Hey, let me know if you hear of anyone needing work," try: "I'm looking to take on more [kitchen remodels/new builds/commercial maintenance] in the next few months. If you know anyone looking for that type of work, I'd appreciate an introduction." Also, don't wait for the end of the job to ask. If a client is thrilled with your work halfway through, that's a great time to ask for a referral—when enthusiasm is at its highest. 3. Focus on Partnerships, Not Just Projects One-off jobs can keep the lights on, but ongoing relationships will grow your business faster and more sustainably. Some high-value partners to build relationships with: Real estate agents and property managers Interior designers and architects Developers or general contractors (if you're a subcontractor) Insurance adjusters (for restoration work) These partners often have a repeat need for reliable contractors and can funnel steady work your way. If your books show a constant trend of high-profit jobs from just one referral partner, it's a sign that deepening that relationship is worth your time. 4. Create a Simple, Credible Online Presence High-quality clients don't want to chase down a phone number scribbled on your truck. You don't need a flashy website, but you do need: A professional-looking website or landing page with photos, testimonials, and contact info A Google Business profile with updated hours, service area, and reviews Active social media only if you can maintain it—even one or two project photos a month can help When a potential client looks you up online, they should quickly understand: What kind of work do you do Where you operate Why can they trust you Think of your website as your digital job site—keep it clean, clear, and professional. 5. Don't Underprice to Win Jobs—It Will Cost You Later Here's where my accounting hat comes in: Undervaluing your work is one of the fastest ways to attract the wrong clients. Many solopreneurs think lowering their prices will help them stay competitive, especially during slower seasons. But cheap clients often lead to: Constant change orders without pay Late payments or no payments Poor reviews or lack of referrals And worst of all, it trains you to operate on razor-thin margins that won't sustain your business in the long term. Instead, use your financials to understand your real costs—then price accordingly. Your rates should reflect not only your labor and materials but also overhead, insurance, taxes, and profit. When you know your numbers, you can confidently say, "This is what it costs to do it right." 6. Offer a Great Client Experience—Then Ask for Reviews Happy clients are your best marketing. But they don't always leave reviews unless you ask. After the job wraps up: Send a quick email or text thanking them and asking for a review on Google or Facebook. Include a direct link to your review page (make it easy to access). Let them know how much referrals and feedback help your business. Even five or six solid reviews can help you stand out in your local area. That kind of credibility fosters trust with discerning clients—the ones who conduct thorough research and are willing to pay more for quality work. 7. Invest Time in the Right Marketing Channels Not all marketing strategies are effective for every construction business. Here's what tends to work best for small-to-mid-sized companies: Local SEO – Optimizing your website and Google profile for local searches (e.g., "kitchen remodeler in Austin") is a powerful strategy for enhancing your online presence. Project Signs – A simple branded sign on your job site can turn one job into three. Neighbors notice good work. Client Email List – Keep past clients informed with occasional updates, seasonal tips, and promotions. You'd be surprised how many people come back—or refer others—when you stay top of mind. Networking in Trade or Builder Associations – These groups often lead to strategic connections with other professionals who can send work your way. You can track your results and focus your time on what generates quality leads. Final Thoughts It's Not Just About More Clients—It's About the Right Clients Finding new clients doesn't mean saying yes to every job that comes your way. The most successful construction business owners I work with are selective in their approach. They know which types of jobs make sense for them financially because they're tracking their numbers. They build systems that attract and retain the clients that make their businesses profitable, not just busy. To attract more of the right clients, it starts with understanding your numbers and building your business around them. Need help getting your bookkeeping organized so you can actually see which jobs are working for you? I offer tools and templates made specifically for construction businesses—and I'd be happy to point you in the right direction. Want to get serious about growing your business profitably? Check out our Construction Bookkeeping Templates—designed to help contractors like you track job costs, monitor cash flow, and make smarter decisions with every client. Let's build a stronger business—one client (and job) at a time. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

Send us a textThe digital revolution is transforming the shed industry, creating a stark divide between thriving businesses and those struggling to stay afloat. James, CEO and co-founder of Shed Pro, joins the podcast to share his remarkable journey from government contractor to shed industry innovator—a path guided by faith and a mission to serve others through excellent business practices.What began as a digital marketing agency in Vietnam evolved when three shed companies approached James within 60 days, all seeking 3D configurator solutions. This convergence sparked Shed Pro's transformation into a comprehensive platform addressing every aspect of shed business operations. From websites and configurators to their newest Operations Hub featuring point-of-sale, inventory management, and delivery scheduling, Shed Pro continues expanding its offerings while maintaining laser focus on the shed industry.The conversation reveals fascinating insights about the intersection of faith and business excellence. "We believe in a God that is excellent, so we should do the same kind of work," James explains, describing how this philosophy drives their customer service approach and team culture. This commitment has fueled significant growth, with four team members recently onboarded and plans to hire four more in the coming months.Perhaps most valuable is the discussion about digital transformation's role in business success. James describes the stark reality: companies investing strategically in their online presence are experiencing record sales, while those neglecting their digital storefronts struggle to survive. From optimizing Google Business listings to generating authentic reviews and creating seamless customer experiences, today's successful shed businesses recognize that digital excellence is no longer optional.For dealers seeking independence within manufacturer networks, Shed Pro offers innovative solutions including cost-sharing arrangements and discounted configurators using pre-built manufacturer models. This approach enables dealers to establish digital presence without massive investment, bridging a crucial gap in the industry.Book a consultation at shedpro.co to discover how they can help your shed business thrive in the digital landscape, and see why excellence in both physical and digital realms isn't just recommended—it's essential for continued success in today's shed industry.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProCalculate Business ServicesiFABNewFound SolutionsSolar Blaster FansShedHub

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:  

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you'll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This week, Marcus is talking to Heike Delmore, while Sam is on a break, so not part of the show. Heike is a branding photographer. She started in marketing both in Germany and Canada. About 13 years ago, she married her photography and marketing skills together and made her brand photography business. She says many customers don't know what brand photography is. Many of them come for a headshot, but they don't want this. They want brand photos but don't always know how to verbalise this. Heike learned in her marketing while in Germany how marketing in Europe is quite different to the US. What would be considered great in the US is often considered over the top and unrealistic in Europe. As with many photographers, Heike was photographing from an early age, and enjoyed looking at Vogue and other magazines to see the photography. She found her photoshoot ended up turning into a consultation about people's business, where it wanted to go and what message it wanted to convey. Hekie has a studio. Initially, this was a converted garage. She now has a home studio with backdrops and lighting. But she also has a kitchen area for lifestyle images. So she does 98% of her shoots in the studio. But some clients want shots at their location. Heike uses both natural and artificial light in the studio. She likes the natural light look, but can use artificial light to help with that. Heike says clients need shots with appropriate space so that clients can repurpose them, with different messaging. Heike says she doesn't show clients images during the shoot. She finds some clients can start to tear themselves apart during the shoot, which destroys the later images and mood of the studio. She does shots for about 90 minutes and encourages clients to bring lots of different outfits. Heike also thinks this means clients buy more images as they have a greater variety of images. She says a range of looks is good. From very formal to more casual. So it gives the impression on social media that people are getting to know them. She also says it's important that the clothes are right for the client and they don't bring clothes they would never usually wear. Marcus asks Heike where she gets clients. She says she has been discussing this with other photographers. She says the Google profile (Google Business) is working well. She says posting here can help you get found on the Google search.Marcus' questions of this exist in the UK (Note from Sam, yes, it does, and we have discussed it several times before on the podcast). Heike has said that using this has increased the number of leads she gets from the Google search. She also uses Instagram. She says the people who are on LinkedIn during the day or are still scrolling Instagram at night. Heike is also an educator. She started partly as other photographers were asking her for help. So she started to help people. As she helped photographers, she found that she had some things that were different from other brand photography educators. She said photographers were wanting things like poses, but she says it needs to start much deeper than this. She says the images need purpose, not poses. Heike gives a specific example of a client. She got them to think about where she wanted to be in 5 years and asked her to walk into the shoot, as that person. This helped people see her in this new way. Heike is running several courses at the moment. She has a free giveaway specifically for Shoot to the Top Listeners. This download is to help your clients work out where they want to be in a year or five years. It helps clients think this through and then translate this into what photography they need. She also runs the course from headshot to personal branding. Marcus has taken this course.

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility.• Understanding what SEO is• Differentiating traditional SEO from local SEO• Importance of local intent in searches• How to recognize if your business needs local SEO• Key ranking factors for local SEO• Strategies for optimizing your Google Business profile• The role of local citations and online reviews in visibility

¿Sabías que el botón de “Sitio web” de Google Business Profile es la principal puerta de entrada de clientes a un negocio local? Si estás frustrado porque la web de tu negocio local no aparece suficientemente arriba en las búsquedas transaccionales, empieza a pensar en cómo trabajar mejor tu estrategia de posicionamiento local para que tu ficha aparezca en los resultados “locales” De eso hablamos hoy con Rafa Ramos, uno de los referentes en SEO local en España, siempre dispuesto a compartir conocimiento. Quédate porque el episodio de hoy es una auténtica clase magistral para posicionar tu negocio en los mapas en 2025.  Recuerda que ahora puedes suscribirte en luisrevuelto.es/podcasts/ y te avisaré siempre que haya un nuevo episodio. Además podrás acceder a las notas del programa con un resumen de las preguntas y respuestas, y conseguirás descuentos exclusivos que realizan a veces nuestros patrocinadores.¿Sabías que SE Ranking cuenta con un módulo de SEO local del que poca está hablando? Imagina una herramienta que te permita hacer seguimiento de posiciones en los mapas, gestión de reseñas y automatización de las publicaciones en tus fichas de Google Business. Pues todo esto te permite hacer el módulo de SEO local de SE Ranking. Y por supuesto tienes una super herramienta para Keyword Research, que es algo que no suelen tener las herramientas de SEO local.  Y por si te cuesta empezar ahora a utilizar una herramienta nueva de SEO, la gente de SE Ranking ha creado un curso gratuito para que puedas hacer un onboarding rápido y aprendas a sacarle el máximo partido. En las notas del programa tienes el enlace para inscribirte. 

Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.

Is Your Google Business Listing Working Hard Enough for You? In the fast paced UK property market, standing out online is crucial. But how much attention have you paid to your Google Business listing? Join marketing expert Reena Patel as she explains why this often overlooked tool could be the key to boosting your visibility and attracting more clients. In this episode, we explore how your Google Business listing can give you a competitive edge. Reena shares how you can update your profile with photos, posts, and relevant information that will encourage potential clients to click through to your website. She also reveals how engaging with your listing, whether through reviews, Q&As, or updates, can help you rank higher in search results. You'll also learn how easy it is to claim and manage your business profile, ensuring you're in control of your online presence. Plus, discover why this free tool from Google should be a core part of your ongoing marketing strategy to stay ahead of the competition. Don't miss out, listen now, and let us know your thoughts in the comments!

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won't find in a typical SEO blog post. Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.Takeaways85% of consumers trust online reviews as much as referrals.Online reviews are the new word of mouth.Displaying reviews prominently can enhance first impressions.Use Google Business posts to showcase five-star reviews.A carousel of positive reviews on your website can boost credibility.Social media is a valuable platform for sharing reviews.Incorporate testimonials into email marketing for new patients.Display reviews in the reception area to build trust.Use relevant testimonials for specific services to improve SEO.Broadcast reviews across all platforms to maximize visibility.Chapters00:00The Importance of Positive Patient Reviews02:54Where to Showcase Reviews for Maximum Impact06:06Leveraging Social Media and Paid Ads09:04Integrating Reviews into Email Marketing and Reception Areas12:05Utilizing Testimonials in Print Media and Treatment PlansFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Welcome back to the Mowing in the Dark LAWN CARE Podcast! In today's episode Aaron talks more about his adventures in trying to get his Google Business listings back and he also talks about advertising the old school way.  **Please give the podcast a 5 star rating and review in Apple Podcasts.** Give Me Your Feedback: http://www.linktr.ee/lansinglawnservice     GREEN FROG WEB DESIGN SPECIFICALLY FOR LAWN CARE *Your First Month is ONLY $1.00* https://greenfrogwebdesign.com/ Buy Me A Coffee: http://www.buymeacoffee.com/mowinginthedark    Michigan Maple Coffee: https://amzn.to/4eQZzSR Check out my business websites: www.lansinglawnservice.com www.gravelblasters.com , www.sutterbrotherslawncare.com   Check out My Favorite Lawn Care Gear: Werner, AC78, Quickclick Stabilizer, Aluminum https://amzn.to/2OTOfMf Wonder Grip WG318L Liquid-Proof Double-Coated/Dipped Natural Latex Rubber Work Gloves 13-Gauge Seamless Nylon, Large, Large https://amzn.to/2Ytjml6 Hodenn Zero Turn Lawn Mower Hitch - Fits Ariens & Gravely ZT-X: https://amzn.to/3jJmEua ECHO Black Diamond Trimmer Line: https://amzn.to/2GBEL7d    

Would you pay $500 a week for leads if you closed 7 out of 8? Ed's breaking down the Google ad strategies behind his insane conversion rate—and sharing the exact scripts he uses to win clients.In this value-packed episode, Ed shares the secrets behind his high-converting lead generation system—highlighting how he's closed 7 out of his last 8 leads using Google Local Service Ads. He walks through the full setup process for LSAs, including tips for optimizing your Google Business profile, getting verified, and expanding your service areas for maximum exposure. Ed also dives into trust-building strategies, like using a phone tree vs. personal cell, leveraging Google reviews, and crafting rapport-building scripts that turn cold leads into contracts.Plus, you'll hear Ed's innovative tactics for agent-to-agent referrals, out-of-state lead generation using local addresses, and his thoughts on new legal changes affecting how agents must approach clients. Whether you're looking to scale your ad budget strategically or just need fresh approaches to boost your close rate, this episode delivers.

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-sessionIn this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs.YOU WILL LEARN:How to simplify website navigation for easy user access.Techniques for creating a clear and compelling landing page message.Ways to strategically use calls-to-action to increase engagement.Tips for integrating keywords and improving SEO on your site.The importance of Google Business profiles and how to optimize them.

Welcome back to the Mowing in the Dark LAWN CARE Podcast! In this epsiode Aaron talks about his adventures in trying to get his Google Business listings back for both of his businesses. He also talks about his families Spring break vacation to Ohio. **Please give the podcast a 5 star rating and review in Apple Podcasts.** Give Me Your Feedback: http://www.linktr.ee/lansinglawnservice     GREEN FROG WEB DESIGN SPECIFICALLY FOR LAWN CARE *Your First Month is ONLY $1.00* https://greenfrogwebdesign.com/ Buy Me A Coffee: http://www.buymeacoffee.com/mowinginthedark    Michigan Maple Coffee: https://amzn.to/4eQZzSR Check out my business websites: www.lansinglawnservice.com www.gravelblasters.com , www.sutterbrotherslawncare.com   Check out My Favorite Lawn Care Gear: Werner, AC78, Quickclick Stabilizer, Aluminum https://amzn.to/2OTOfMf Wonder Grip WG318L Liquid-Proof Double-Coated/Dipped Natural Latex Rubber Work Gloves 13-Gauge Seamless Nylon, Large, Large https://amzn.to/2Ytjml6 Hodenn Zero Turn Lawn Mower Hitch - Fits Ariens & Gravely ZT-X: https://amzn.to/3jJmEua ECHO Black Diamond Trimmer Line: https://amzn.to/2GBEL7d    

Send us a textEvery new mortgage broker faces a crucial strategic choice that can determine their long-term success: go broad immediately or build deep local foundations first. Through practical insights and honest advice, this episode dismantles the myth that rapid national scaling is the path to broker success.The local-first approach offers undeniable advantages that ambitious brokers often overlook. There's something powerfully effective about becoming the recognized mortgage authority in your community before attempting to conquer broader territories. Local markets naturally foster faster trust-building, face less competition, and generate word-of-mouth momentum that's nearly impossible to replicate at a national level.When you dominate your local market, you create a business ecosystem that practically runs itself. Consistent lead flow, high-quality referrals from satisfied clients, and strategic partnerships with estate agents, solicitors, and accountants become your growth engine. The episode provides actionable steps for establishing this local dominance - from optimizing your Google Business profile and collecting powerful reviews to creating location-specific content and meaningful community involvement. Most importantly, it outlines how to eventually scale the right way: replicating your local success model one territory at a time, ensuring each new location has the same solid foundation as your first.Ready to become the go-to mortgage broker in your community? Book a discovery call at craigskelton.co.uk and let's discuss how to build your local authority and create the mortgage business you've always wanted. Remember: run your own race - but make sure you're running it on the right track.The Mortgage Broker Broadcast on YouTube https://www.youtube.com/playlist?list=PLxXEaYQYmRFg4as3o6uafzq6WP3-omp4N Apple https://podcasts.apple.com/gb/podcast/mortgage-broker-broadcast/id1560964722 Spotify https://open.spotify.com/show/3xmMdDcgmYh4A74wxeXnCV?si=cbc8f8b024fc4c98 Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk #mortgagebroker #mortgagebrokers #mortgagebrokeruk #mortgagebrokercoaching #coaching #mortgagebrokerage #mortgagebrokerbusiness #mortgagebrokermarketing ...

Want to attract more high-quality customers and grow your revenue?

What's the difference between being a mortgage agent and running a mortgage business—and how can making the shift double your success?   In this episode, Kristen shares how changing her mindset from agent to business owner transformed her career. She dives into lead generation, client retention, and automation strategies that helped her scale her business while working smarter.   We'll cover: The Mindset Shift – How acting like a business owner (not just an agent) changed everything. Building a Lead Machine – Using CRM automation, social media, and Google Business to drive referrals. The Power of Follow-Up – How consistent client touchpoints turn past clients into repeat and referral business. Scaling with Efficiency – Leveraging an assistant, AI, and automation to manage high volume without burnout. Investing in U.S. Real Estate – How Kristen helps Canadians buy and refinance properties in the U.S.   If you want to connect with Kristen, you can check out her links below:   Instagram Facebook LinkedIn https://www.mergemortgage.ca/   Follow Scott on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com   Join my newsletter!   I Love Mortgage Brokering is in partnership with Ownwell. To learn more, visit: ownwell.ca In this episode of the I Love Mortgage Brokering podcast, I chat with Kristen Young, a seasoned mortgage broker. We dive into the pivotal mindset shift that doubled her business, the power of leveraging technology, and the importance of nurturing client relationships. Kristen recounts her unique start in the industry, doing her first deal while in the hospital, and how strategic partnerships have fueled her success. If you're a mortgage broker eager to elevate your business and embrace a growth mindset, this episode is packed with insights and inspiration.   Here are the talking points we covered: The critical mindset shift from agent to business owner that transformed Kristen's business. The role of technology and CRM systems in streamlining processes and enhancing client communication. The impact of market changes on investment opportunities. The importance of maintaining a strong online presence and reputation through social media and Google reviews. Innovative approaches to client engagement. Insights on working with foreign nationals and the unique challenges and opportunities in the US mortgage market. The significance of taking action and learning from mistakes in business growth.

How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you're a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what's changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out. We also dive into why SEO is more competitive than ever, how Google's AI overviews are shaking up search results, and the real impact of online reviews. Whether you're new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.   Topics Covered in this Episode: 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists 06:51 – How Google's AI overviews are changing the way therapists show up in search results 09:25 – The biggest mistakes therapists make with SEO (and how to fix them) 12:05 – The new reality of link building and why it's more crucial than ever 17:34 – How to strategically use local sponsorships to boost your SEO 21:25 – What therapists need to know about Google Ads right now 23:40 – Creative (and ethical) ways to get backlinks for your practice 27:30 – The one mindset shift that can help you fully commit to an SEO strategy Tune in now to learn how to make SEO work for you and build a thriving private practice! To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle Download Kristie's Free SEO Starter Pack for Therapists: therapieseo.com/subscribe

The March 2025 Core Update continues to roll out though early indicators are showing in search console. Google Business had a reverficiation bug that caused chaos for a few days that appears to be fixed. The White House announced it was going to order a dramatic downsizing of the department of Education and a French scientist was denied entry to the US after messages critical of Trump were found on his phone, which has terrifying implications for the future of American education and training. The US Court of Appeals rejected copyright protection for AI generated works without a human author while Spain announced it would impose massive fines for not labeling AI generated content as such. The EU has again charged Google with violating EU anti-trust rules, setting the stage for another series of rulings against the search giant. OpenAI released o1-Pro which will be the company's most expensive model yet. Facebook's efforts to supress Shara Wynn-Williams book, Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism has created a Streisand effect by creating ten times the publicity the book previously had. In other news: Danny Sullivan talks about Optimizing for Google AIO, links in AIOs don't necessarily lead to the same sites on Google search, Google is testing a radically expanded number of search options beyond AI Mode, Google Assist is replaced by Gemini, and Google is crawling JSON files daily. All this and much more in a long but interesting episode.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, host Alex Quin is joined by Kevin Pimentel and Michelle Chia, both experienced digital marketers, to break down the importance of local SEO and business listings. They discuss the differences between website SEO and local listing SEO, the key factors that influence Google Business and Apple Maps rankings, and how businesses can optimize their listings to attract more customers. The trio also covers strategies for getting more customer reviews, leveraging Google's Q&A feature, and why Apple Maps is often overlooked but still crucial for visibility. Whether you're running a restaurant, gym, bar, club, or any local business, this episode provides practical insights to help you rank higher and drive more foot traffic.Episode Outline[00:00] Introduction: Understanding Local SEO vs. Website SEO[03:45] The Role of Google Business & Apple Maps in Local Listings[07:20] Key Factors That Affect Local SEO Rankings[12:10] Treating Your Business Listings Like Social Media[18:30] How Reviews Impact Rankings & Business Credibility[23:15] Optimizing Listings: What Businesses Need to Know[30:40] The Role of Domain Authority & Backlinks in SEO[35:55] How Physical Location Impacts Rankings & Workarounds[42:00] Google My Business Optimization Best Practices[48:25] Apple Maps: Why It Matters & How to Optimize[54:10] Automating Listings with Tools Like Yext[58:30] Strategies for Getting More Positive Reviews[01:05:20] The Impact of Website Speed & Structure on SEO[01:12:40] The Importance of Answering Q&A on Google Business[01:18:00] Final Thoughts & How to Connect with the GuestsWisdom NuggetsLocal SEO vs. Website SEO: Traditional SEO helps websites rank, while local SEO focuses on getting businesses listed in map packs like Google & Apple Maps.Consistency is Key: Keeping business information updated across multiple platforms like Google Business, Yelp, TripAdvisor, and OpenTable is crucial for rankings.Treat Listings Like Social Media: Regular updates, posts, and interactions on business listings help improve visibility and credibility.Customer Reviews Matter: A strong review strategy can influence rankings and boost trust—responding to both good and bad reviews is essential.Apple Maps Shouldn't Be Ignored: Many businesses fail to claim their Apple Maps listing, losing out on customers who rely on iPhones.Your Website Impacts Local SEO: Website speed, mobile-friendliness, and SSL security all affect how high a business ranks in local searches.Power Quotes:"Treat your Google Business profile like your Instagram—keep it fresh, updated, and engaging." – Michelle Chia"A single negative review can cost you business—how you handle it can turn it into an opportunity." – Alex Quin"Apple Maps is often overlooked, but it's a goldmine for local businesses." – Kevin PimentelMeet the Guests: Michelle Chia & Keven PimentelInstagram: [https://www.instagram.com/michellechia]Instagram: [https://www.instagram.com/instakeven]Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 133: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptSearch engine optimization can be incredibly confusing and complex. But that doesn't mean you can't rank in Google with some simple DIY SEO tricks.In this episode, Kelsey Flannery of KaeRae Marketing breaks down the simple SEO strategies you can do yourself that will produce the biggest bang for your buck in the Google search algorithm.About Kelsey Flannery: Kelsey is your go-to expert for making Google work harder for your business.Kelsey specializes in three core services: a comprehensive Google Audit that gives you a crystal-clear roadmap of what's working (and what's not), monthly Google Ads management that turns clicks into customers, and a 3-month SEO package that gets your website the attention it deserves. Through KaeRae Education, Kelsey offers easy-to-follow courses and resources that teach you how to master these Google tools yourself, including my signature courses "Unlock the Power of Google Business" and "WTF is SEO." She works primarily with home service businesses doing $1M+ in revenue, helping them dominate their local markets through honest, transparent, and education-focused strategies. No fluff, no jargon - just real results that grow your business.Download Kelsey's Google Roadmap PDF Guide - https://www.kaeraeeducation.com/google-roadmapConnect with Kelsey:https://www.kaeraemarketing.com/ https://www.kaeraeeducation.com/ https://www.facebook.com/KaeRaeMarketing/ https://www.instagram.com/kaeraemarketing/ https://www.linkedin.com/in/kaerae-marketing-870190128/ https://www.tiktok.com/@kaeraemarketing https://www.youtube.com/@kaeraemarketingGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!   In This Episode:  How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer's Visibility Series! In this episode, I'm sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it's not all about social media! We'll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop's website. I'll also share my thoughts on blogging! (Hint: it's not dead!)   Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don't miss it. On top of that, you'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.   Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.   Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.   Related podcasts we think you'll like:  Episode 96: Before You Pay For Ads, Do These 3 Things Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston Episode 177: Local SEO Simplified with Matt Diamante of HeyTony   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google's latest moves. Did Facebook really decide our live videos were just taking up space? And what about TikTok's stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape. Plus, a dash of Pinterest's audacious predictions for 2025, because who wouldn't want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin's ever-enthusiastic endorsement of authenticity and innovation. Key Segments: [00:01:12]  Introducing Duncan Alney of Firebelly News from the EDGE: [00:02:40]  OpenAI may pay Reddit $70M for licensing deal [00:06:27]  Facebook Now Deletes Live Videos After 30 Days [00:11:47] EDGE of the Web Sponsor: Site Strategics [00:13:05] GBP Reviews Outage Is Over [00:13:32] Bug: Google Business Profiles Management Pages Currently Broken [00:14:02] Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack [00:15:48] EDGE of the Web Sponsor: InLinks Social News: [00:17:11]  Social: LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform [00:19:35]  Social: Supercharge your campaign performance with new Advantage+ AI features [00:21:50] Social:  TikTok Rises to the Top of the App Download Charts in January [00:24:24] Social: Meta is Launching a Video Editing App [00:26:28]  Social: Pinterest Predicts: 20 bold trends for 2025 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

The American president declared himself a king this week. In the meantime, Meta is laying off thousands of people and deleting a number of old live broadcast recordings. TikTok is restructuring towards laying offs too. Google Reviews and Google Business are fixing bugs while Google's Business Profiles support team is absolutely backlogged. Whoddathunkit but,AIs like ChatGPT and DeepSeek might cheat to win simple games. Google makes the Gemini App the only way to access Google's AI on iOS. Google's Ad-Tech users can now target national security decision makers and people with chronic diseases. Most importantly (besides the king thing), Kevin Indig writes-up a meta-study he did of 19 serious studies of Google AI Overviews in Search Engine Journal in a long but SEO must-read article. Lots of other fun Googley stuff in a fast paced episode unafraid to say, "the king is a fink".Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Since 2011, I've hosted negotiation trainings that can be best described as scrappy, pragmatic, and useful. It started with humble Meetups where I got a bunch of the smartest women I know into a room and had them practice asking for what they wanted -- out loud.When the pandemic hit, I consciously decided to focus primarily on my 1:1 executive coaching, and everything moved to Zoom.(You can read about my coaching philosophy, process, and pricing right over here on the website)Since then, I've continued to host free negotiation webinars that have reached thousands. Why? Because a rising tide lifts all boats. Career advancement is already gate-kept enough for women and minorities. Simple, time-tested strategies for self-advocacy shouldn't be. Way back when I was getting started, I made a promise to myself that the measure of my success would be the extent to which my free subscribers get real VALUE out of what I share freely. That's why, in this episode, I'm sharing a replay of my most recent webinar: 7 Winning Steps for Salary Negotiation. You'll learn: How to overcome common challenges including confidence and mindset, so you avoid common pitfalls of playing too small and leaving money on the table. A simple 3-step framework for making the ask, whether you're negotiating an offer or a pay raise.How to write smart ChatGPT prompts that make you sound human, relatable, and compelling when you ask for what you want. Real-life client case studies, and specific how-to's you can implement right away. If you found this helpful, please leave a five-star review on either the podcasting platform of your choice or on Google. Leave a five-star Google Business review right over here: https://g.page/r/CQasFRu9OrcuEAE/reviewWatch the video replay of this webinar here: https://www.youtube.com/watch?v=8zk4Q5aj6jQText me your thoughts on this episode!Enjoy the show? Don't miss an episode, listen and subscribe via Apple Podcasts or Spotify. Leave me a review in Apple Podcasts. Connect with me *NEW SERVICE ALERT: Click here to learn about Hypno-Coaching* Connect with me on LinkedIn Email me at jamie@jamieleecoach.com

On this week's episode of the Female Empowered Podcast, Christa Gurka breaks down the various marketing channels—organic, paid, and earned—and shares her own journey with paid advertising. Whether you're just starting or looking to refine your approach, this episode will help you navigate the often overwhelming world of marketing with practical, actionable insights.Christa emphasizes the importance of having a solid foundation before diving into paid marketing. She outlines essential prerequisites like product-market fit, clear service offerings, a well-defined target audience, and a strong website. From there, she explores a range of marketing strategies, from low-cost options like optimizing your Google Business profile and leveraging referrals, to investing in professional assets like website development and photography.Christa also provides a hands-on example of ad strategy, walking listeners through key metrics like cost-per-click and cost-per-acquisition to ensure you're getting a return on your investment.Ever wondered how to make the most of organic, paid, and earned marketing channels? In this episode, you'll learn:The essentials you need to have in place before investing in paid advertising.Budget-friendly marketing tactics you can implement right away.How to track and analyze key advertising metrics for the best ROI.The recommended marketing budget based on your business growth phase.Take a moment to assess your current marketing strategy—are there gaps you could fill using today's tips? Try optimizing your Google Business profile or boosting word-of-mouth marketing to see quick wins. If you're considering paid advertising, make sure your business foundations are solid first. And don't forget to tune in next week when Courtney Moody joins the show to dive deeper into effective ad strategies and metrics!

In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business.Key Topics Covered: • The 10 critical components of a sellable business• How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to create scalable business models

Have you ever noticed when you search for something near you on Google, there are always 3 places that pop up on a map? That's called the Google 3-Pack, and it's the key to having Google become a lead-generating machine for your business.In today's episode of Beyond Bitewings, Ash welcomes Darren Tessitore, CEO of Thrive Reviews, to unravel the mysteries of local SEO and how to maximize your Google Business Profile to drive traffic. Darren sheds light on the importance of frequent updates, active social media engagement, and strategic use of customer reviews to climb up the rankings of the Google Map 3-pack and soar above your competitors without paid ads. Darren also provides crucial tips on the importance of commenting on reviews while remaining HIPAA compliant. He also talks about how you can incentivize your staff to encourage and ask for reviews, and why it's an important factor when staying on top of Google's local search. To get in contact with Darren, you can visit https://thrivereviews.net/ or call him at 727.300.1084If you have specific questions about any of these topics for your practice, or if you'd like to have another question answered on a future podcast, please reach out to the Edwards & Associates team. Please also contact us to find out more about Ash's financial course.Visit us at: https://EandAssociates.comEpisode Breakdown:The Importance of Google Business Profiles The science of optimizing Google Business for top-rankingGoogle marketing strategy to boost local rankingsThe importance of social media to your Google ProfileAutomated updating, posting, and review managementThe importance of understanding HIPAA to ensure compliance and avoid lawsuits.Lowering the cost for customers

Join Brandon Pierpont at the PCA Women in Paint Conference. Explore key marketing strategies, optimize SEO and Google Business profiles, implement effective sales systems, and leverage free and paid marketing channels. Gain actionable insights to empower your business with expert advice and innovative techniques.

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key ranking factors for local SEO • Strategies for optimizing your Google Business profile • The role of local citations and online reviews in visibility

Roofing is competitive, but with Google Local Service Ads and a well-optimized Google Business profile, you don't have to fight for visibility—you own it. CinchLocal (210-789-2973) helps U.S. Based roofing contractors dominate search results. Click https://www.cinchlocal.com/local-service-area-ads-for-roofers to find out more. CinchLocal City: Boerne Address: 1207 Breeze Way Suite #103, Boerne, TX 78006 Website: https://www.cinchlocal.com/

Send us a textAre you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn't enough anymore—but don't worry, I've got you covered!In this video, we're diving into simple strategies that actually work to market your business and attract local customers. ✔️ Transform your entire marketing strategy in just one hour a month✔️ Game-changing approach to content creation that fits into the busiest of schedules✔️ Feel more confident in organizing your digital content✔️ Turns heads on social media platforms like Instagram, Facebook, and YouTube Shorts.Whether you're just starting out or ready to take things to the next level, this video is packed with actionable tips you can use right away.Hit play to learn how to grow your local business and start seeing real results! Don't forget to like, subscribe, and share—let's grow together!

We are joined in the studio by Eric Hoots of AuctionSphereHQ.com which specializes in developing, enhancing and growing your companies Google Business Page.  Did you know that your Google business profile, photos, blogs, reviews and ultimately performance are all things you can work on to increase your web presence and recognition on searches. In this episode we take a deep dive into the fundamentals of increasing your rankings and opportunities for customer engagement with your Google Business Page.  Enjoy the show as there is a ton of great content in this episode. AUCTIONSPHEREHQ.COM 

Unlock the secrets of local SEO and more for extended stay for hotels!  We're joined by Gordon Liametz, founder and CEO of Digital Escape, who breaks down actionable steps to make your hotel stand out in local searches. Whether you're managing an independent property or a branded hotel, this conversation reveals how small changes can drive big visibility.  Tune in and learn how to position your extended stay property as a top choice in your area! In this episode, you'll learn: •    Local SEO Basics – What is local SEO, and why it matters more than you might think. •    Google Algorithms Explained – Discover the 5 algorithms impacting your hotel's visibility. •    The Power of Local Searches – 46% of mobile searches are local intent-based, not brand-focused. •    20-Step Self-Audit Checklist – Start improving visibility with Gordon's proven checklist. •    Google Business Listing Essentials – Tips to maximize your hotel's Google Business profile. •    Star Ratings & Photos – Why accurate ratings and quality images can transform booking rates. •    Effective Use of Keywords – How to use keywords, geo-marking, and latitude/longitude for a boost. •    Video and Photography Tips – Balance authenticity and professionalism to attract guests. •    Seasonal Tips for Visibility – Update your listing images and hero photos for the best impact. Get insider insights to improve your online presence and outshine competitors in local search results! Today's episode is sponsored by ESLA's inaugural regional event, taking place Wed. Dec 4 at the Crowne Plaza Ravinia in Atlanta. Learn more at ESLA.org. Also, sposnored by Dellisart Hospitality (www.dellisart.com), the leader in the third-party management of Extended Stay hotels.  #HotelSEO #LocalSEO #HospitalityMarketing #DigitalEscape #HotelVisibility #HotelMarketing #SEOExperts  

Braxton Critcher covers several important updates from the automotive repair industry. He details the new Google Business profile verification requirements starting November 21st, which aim to combat rising fraud. He also highlights the live demo of MEMA Aftermarket Suppliers' new tech training hub happening at AAPEX 2024. Additionally, Braxton mentions the prestigious Shop Hero Awards, emphasizing the recognition of top auto repair shops for their exceptional innovation and community service. Thanks to our sponsor AutoFix Auto Shop Coaching! Schedule your free strategy session here: autofixautoshopcoaching.com

In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google. Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence. Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility. Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.   // TIMESTAMPS 00:00 Introduction: The Importance of Your Google Business Card 00:18 Welcome to the Play Big Faster Podcast 00:36 Meet Our Guest: Jason Barnard 01:30 The Journey from Voice Actor to SEO Specialist 02:41 Understanding SEO and Your Digital Footprint 04:39 The Role of Your Website in SEO 06:12 Onsite vs. Offsite SEO: A Balanced Approach 07:38 Educating the Algorithm: Consistency is Key 08:42 The Importance of Consistency Across Platforms 09:08 Adapting Content for Different Platforms 10:27 Measuring Success and Google Rankings 11:50 The Timeline for Building Trust with Google 14:07 Google's Relationship with YouTube and Other Platforms  15:43 Starting with CaliCube: Free Resources and Services 16:05 The Future of Personal Branding in the Age of AI  17:29 Final Advice for Entrepreneurs and Small Businesses  

Welcome to Hassle-Free RE! In this episode, Dave Menapace and Will Van Wickler tackle a crucial topic for short-term rental hosts: breaking away from reliance on OTAs (Online Travel Agencies) like Airbnb and VRBO. They dive into effective strategies for transitioning guests to direct bookings, helping hosts build stronger, more profitable relationships with their guests. Dave and Will share both simple and tech-driven methods for capturing guest contact information, including tools like StayFi for gathering emails from all visitors. They also explore creative ways to use social media and Google Business pages to increase visibility and attract repeat bookings. By focusing on automation, thoughtful marketing, and delivering value, they outline a clear path to reducing OTA fees and boosting profits. If you're looking to grow your short-term rental business by creating a loyal customer base and taking control of your bookings, tune in now for actionable tips on how to successfully break away from OTAs. TIMESTAMPS 01:00 – How to transition guests from OTAs to direct bookings 02:01 – Simple ways to collect guest information 04:50 – Using StayFi to gather emails from all guests 07:00 – Leveraging Instagram and Facebook to build your brand 10:45 – Setting up a Google Business page for your property 12:02 – Direct booking websites: best practices 16:01 – Offering discounts and incentives for direct bookings 18:00 – Closing thoughts and sponsorship opportunities #DirectBookings #VacationRentals #ShortTermRentals --- Support this podcast: https://podcasters.spotify.com/pod/show/hasslefreere/support

In this episode, I sit down with Nicholas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways:The Importance of Data in SEO: Nicholas emphasizes the need for data-driven approaches in SEO, highlighting how relying on intuition alone isn't enough in today's rapidly changing environment.Predictive SEO Models: Nicholas introduces Kixley, the first predictive SEO tool that uses machine learning to forecast the impact of SEO strategies on rankings and traffic.SEO Strategy for Different Scales: The episode discusses how SEO strategies differ for small businesses compared to large enterprises, particularly in leveraging data and statistical models for decision-making.Local SEO Optimization: Practical tips on optimizing local SEO, including the importance of Google Business profiles, customer reviews, and addressing schema markup.Future of SEO: Insights into the future of SEO, where machine learning and predictive models will play a crucial role in optimizing and prioritizing SEO tasks.Listener Action Items:Optimize Local SEO: Update your Google Business profile, encourage customer reviews, and ensure your website includes your physical address to boost local SEO efforts.Incorporate Data-Driven SEO: Begin integrating more data and analytics into your SEO strategies to prioritize efforts that will have the most significant impact.Connect with Nicholas Garfinkel:KixelyLinkedinSend me a text!I've got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises. Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesTime's up but the list keeps going. Step into Wix Studio to see more!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Join Jamil Zabaneh as he hosts digital marketing expert Matt Bailey to break down effective SEO strategies. Learn how to enhance Google Business profiles, build high-quality backlinks, and use AI tools like ChatGPT for competitive analysis. Discover the importance of conversion optimization, user experience, and tracking direct business outcomes over site visits. Upskill your digital marketing game by tuning in and subscribing for more expert insights!

Whether you're targeting SEO for a real estate firm or figuring out how to connect your domain to Google Search Console, our discussion is packed with actionable tips and strategies. We also explored the importance of being consistently listed on local business directories, using platforms like Pinterest for cost-effective advertising, and how offline marketing like digital billboard advertising can complement your online efforts. Listen now and give your local business the online presence it deserves!

Picking up your real estate business and relocating it can be done successfully! We dive into the essentials for making a smooth transition to a new market including key mindset shifts and ways to prepare. We discuss the importance of focusing on friendships to drive business success, the need for engaging meet-ups, and utilizing platforms like Google Business and Facebook groups. Learn how our guest added over 60 people to her database using MASC's fall guide. We also explore the challenges and strategies involved in relocating as an agent, including managing your previous business and database and growing your business in an unfamiliar area. Hear about the role of in-person networking and integrating social media with meet-ups.  We are so excited to welcome Christine Cooper for this fun interview! Christine is a military veteran spouse who relocated with the Navy from Louisiana to Washington state and finally to Madison, Wisconsin. When she's not out showing homes or negotiating offers, she's spending time with her fur-babies, planning a weekend adventure with her husband/bff, binging the latest Netflix show, or sipping wine with the girls!  You are going to love getting to know Christine! You can find her and connect @ChristineCooperHomes on Instagram, call her at 608-618-0079, or email: Christine@ChristineBCooper.com. Check out her website: MovingtoMadisonRE.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template  Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.  

New Pixel 9 line, Pixel Watch 3, and Pixel Buds Pro 2 announced at Made By Google event, Actors union SAG-AFTRA inks deal with Narrativ for AI voice work in ads, Spotify opts into a ‘music streaming services entitlement’ in Apple’s App Store. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of DailyContinue reading "Report: US Department of Justice Mulls Google Business Breakup – DTH"

Send Me A Message or Question About This EpisodeFeeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let's explore some invaluable tools that have propelled my business forward. Check out the tool mentioned in this episode:  Google Business >> https://workspace.google.com/products/gmail/Honeybook >> bit.ly/gmbhoneybookFlodesk >> https://flodesk.com/c/DSQU1VQuickbooks >> https://quickbooks.intuit.com/Metricool >> https://mtr.cool/IYWDZMShowit >> https://account.showit.co/r/w3wm31yf BlueHost >> https://www.bluehost.com/ Canva >> partner.canva.com/rnMyvdLoom >> https://www.loom.com/ Zoom >> https://zoom.us/Asana >> https://asana.grsm.io/nmuwxurt10ugSlack >> https://slack.com/TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

Most investors buy rental properties for cash flow, and the fear of losing money keeps many rookies on the sidelines. How can you be certain that you're going to make a profit before you buy? Today, Ashley and Tony will show you how to do your due diligence so you don't get stuck with a problematic property! Welcome to another Rookie Reply! Property expenses are a necessary evil of real estate investing, but in this episode, we'll show you how to stop these costs from ruining your cash flow. But that's not all. We also offer tips for managing rehab projects and staying on budget, from building a detailed scope of work to implementing tools and software that will help you stay organized throughout your project. Should you list your rental property online? We discuss the benefits of creating a Google Business profile, and finally, we settle the great debate between paying cash for a property and taking out a mortgage! If you want Ashley and Tony to answer a real estate question, you can submit a question here, post in the Real Estate Rookie Facebook Group, or call us at the Rookie Request Line (1-888-5-ROOKIE). Support Today's Show Sponsor, Hospitable! In This Episode We Cover How to ensure a deal will cash flow before buying the property Building a scope of work (step-by-step) and tools to keep your rehab project on track The pros and cons of paying cash for a property versus getting a mortgage How to get your rental property to show up on Google Maps Why you NEED to create a Google Business profile for your Airbnb How to prevent capital expenditure (CapEx) from eating into your cash flow And So Much More! (00:00) Intro (01:25) Will My Deal Cash Flow? (08:17) How to Manage a Rehab Project (17:14) Listing Your Property on Google (26:04) Paying Cash vs. Getting a Mortgage (37:12) Send Us Your Question! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-428 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Todd Toback drops the mic on how to nail those first impressions and turn hesitant sellers into signing machines. But that's not all! Discover winning strategies like:Building instant rapport: Find common ground and connect with sellers on a personal level.Dominating your online presence: Craft a Google Business profile that screams "credible" and build a website that seals the deal.Honesty is the best policy (and it pays!) Learn how transparent communication about your needs can earn you seller trust.Don't miss this episode – it's packed with insights to turn you into a first-impression pro and land those dream deals!---------Show notes:(0:40) Beginning of today's episode(1:28) Go hyper-local and in just one market(2:16) Build common bonding (3:24) Build up your google business profile(3:59) Create an email signature(4:40) Get a website(5:12) Keep a promise to your sellers(7:07) Be honest with them that you need to make a profit----------Resources:Carrot Google Business ProfileTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?