Podcasts about growth podcast

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

AI has made it easier than ever to move faster, produce more, automate workflows, and build leaner systems, but speed alone does not create sustainable growth. Part one of this connected conversation challenges the belief that constant sacrifice, permanent sprint mode, and “all gas, no brakes” ambition should be the default path for entrepreneurs, founders, creators, and growth-minded leaders trying to grow faster with AI. The danger is not just moving faster. The danger is believing faster means you can handle more without consequence. AI can support execution, ideation, communication, and productivity, but it cannot replace judgment, self-trust, infrastructure, recovery, or the human capacity required to sustain what you are building. A necessary sprint is different from self-abandonment. A sprint has a reason, a start, a finish, a communication plan, a recovery plan, and a purpose everyone understands. Permanent sacrifice has no finish line, no recovery plan, and often leaves your health, family, peace, relationships, and capacity quietly paying the invoice. Challenge yourself to “Face Your Actual 24” and not your fantasy version of productivity. Look honestly at what your day requires, what needs protection, what needs to move forward, and where AI can support your systems without becoming a substitute for discipline, boundaries, discernment, or real infrastructure. Growth should include “pockets of sunshine” inside the life you are actually living, not just a future version of success you hope will finally give you permission to breathe. This is not anti-AI, anti-growth, or anti-ambition. It is a wake-up call to stop treating sacrifice as the strategy. Growth should not require losing yourself, your family, your health, or your peace in the process, because if the business grows but the life around it breaks, what are you really building? Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

In this episode of the HVAC Know It All Business Edition Podcast, host Furman Haynes from WorkHero sits down with Jen McKee, Owner of Kee Hart Marketing to break down how small home service business owners can approach marketing without losing authenticity. They discuss the tension between craftsmanship and marketing, why business owners must embrace marketing as a core responsibility, and how simple, grassroots strategies like local Facebook groups and personal branding can drive real growth. Jen shares practical, no-fluff advice on getting started with content, tools for editing, and avoiding common mistakes that keep businesses invisible online. She helps companies grow through content creation, social media management, and marketing strategy across platforms like Facebook, Instagram, TikTok, and YouTube. Jen also hosts The Key to Growth Podcast, where she dives into marketing strategies tailored for the trades.   Expect to Learn: -  Why marketing is a core responsibility of every business owner - The difference between craftsmanship vs. marketing-driven growth - How to build an authentic personal brand as a business owner - Why storytelling beats salesy content every time - How to leverage local Facebook groups for high-quality leads - The pros and cons of personal vs. business social media pages Timestamps: [00:00] – Introduction [00:44] – Personal brand vs. company brand [03:57] – Marketing as a responsibility of being a business owner [06:01] – Grassroots marketing [08:20] – How to find and respond to leads in Facebook groups [11:37] – Video editing: tools and time expectations [14:41] – Personal page vs. business page strategy [15:48] – Biggest mistake: overthinking and not starting [17:06] – Viral content ideas for HVAC businesses [18:05] – About Kee Hart Marketing and how to connect with Jen [18:55] – Closing thoughts   This Episode is Kindly Sponsored by: - PartsTown: https://www.partstown.com/hvac-parts - Podium: https://podium.com/knowitall     Follow our Guest Jen McKee: LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/  Instagram: https://www.instagram.com/keehartmarketing/  Website: https://www.jennmckee.com/  Company LinkedIn: https://www.linkedin.com/company/keehartmarketing/  Company Website: https://keehartmarketing.com/    Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.com  Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/  Instagram: https://www.instagram.com/hvacknowitall1/    Follow Furman Haynes:  LinkedIn: https://www.linkedin.com/in/furmanhaynes/  WorkHero: https://www.linkedin.com/company/workherohvac/  Instagram: https://www.instagram.com/workhero__/  

In this strategic episode, Jesse Gilmore, Founder of Niche in Control, shares how to escape the founder-as-bottleneck trap by shifting your identity from doer to leader and building real systems so you stop owning a job and start owning a business. If you're still the single point of failure and every client or fire runs through you, you won't want to miss it.You will discover:- Why succeeding as the best doer in stage two can make you the bottleneck that prevents scaling into higher stages- What signs reveal you've built yourself a job instead of a business, such as inability to take a week off without everything stalling- How to complete a 7-day time log to identify tasks for eliminate, automate, delegate, and time-block so you can shift from doer to trainer to manager to visionaryThis episode is ideal for for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizJesse P. Gilmore is a transformational business coach and the founder of Niche in Control, where he helps agency owners scale their businesses while reclaiming their time and peace of mind. Creator of the Leverage for Growth® method, host of the Leverage for Growth Podcast, and author of The Agency Owner's Guide to Freedom, Jesse has helped over 100 marketing agencies break through plateaus and systematize sustainable growth. His mission: to help business owners scale not just their profits—but their freedom.Want to learn more about Jesse Gilmore 's work at Niche in Control? Check out his website at https://www.nicheincontrol.com/Connect with Jesse through his LinkedIn at https://www.linkedin.com/in/jessepgilmore/Get a FREE copy of his book The Agency Owner's Guide to Freedom at https://go.nicheincontrol.com/resources/get-the-bookMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how buyers evaluate organic growth—and why it's becoming a key driver of valuation.

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare organizations can unlock growth by focusing on financial fundamentals.

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how lenders evaluate organic growth—and what healthcare organizations must demonstrate to secure capital.

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores why healthcare organizations are shifting from acquisition-driven growth to operational performance and efficiency.

Organic Growth Podcast: The Patient Is the New Payer: Rethinking Healthcare Payments by Healthcare Success

This special Organic Growth Podcast was recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference. Revenue doesn't disappear—it gets stuck. In this episode, Brian Plamondon of SuperDial explains how AI is transforming revenue cycle management by automating payer communication and clearing long-standing bottlenecks.

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores one of the most overlooked drivers of growth: hiring the right people.

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare leaders can evaluate AI vendors in a rapidly evolving—and often overhyped—market.

This special Organic Growth Podcast series is being recorded live at the McGuire Woods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf sits down with Roy Bejarano of SCALE Healthcare to explore why scaling healthcare organizations is far more complex than simply adding locations or acquiring practices.

Stewart Gandolf speaks with Andrew Smith, CEO of Association of Dental Support Organizations, about how the industry is shifting beyond rapid deal-making and into a more disciplined focus on operational performance, technology, and patient experience.

This special Organic Growth Podcast series is being recorded live at the McGuire Woods Healthcare Private Equity & Finance Conference in Chicago. In this first episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Quin Wright, Senior Vice President of Real Rev, to discuss lifetime value.

I talk about podcast SEO a lot, but in this episode you will get to listen along as I coach one of my listeners through my top THREE podcast SEO strategies for serious growth!   Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

Tony Puopolo, GM of Digi Managed Solutions at Digi International, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about how IoT, 5G, and managed services are creating new growth opportunities for channel partners. Puopolo explained that Digi International is focused on delivering end-to-end connectivity solutions that combine hardware, software, and managed services. These integrated offerings simplify deployment and management for customers operating in distributed and mission-critical environments such as utilities, transportation, and industrial applications. “Our goal is to make connectivity simple, secure, and scalable for partners and their customers,” Puopolo said. The discussion highlighted Digi's latest innovations, including advanced 5G-enabled platforms designed to support edge computing and real-time data processing. By combining networking, compute, and security capabilities into a single solution, Digi enables organizations to reduce complexity and improve operational efficiency. Puopolo also emphasized Digi's channel-first approach, noting that partners play a critical role in delivering these solutions to the market. By offering managed services alongside technology platforms, partners can create recurring revenue streams while addressing customer needs for reliable, always-on connectivity. As conversations at Channel Partners continue to focus on IoT, 5G, and edge innovation, Digi International is positioning itself as a key enabler for partners looking to expand into high-growth connectivity and managed services opportunities. Learn more about Digi International: https://www.digi.com/

Shiraz Hasan, Vice President of Channel and Distribution at AT&T Business, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company's evolving partner-first strategy and its commitment to driving growth through the channel. Hasan emphasized that AT&T Business is focused on simplifying engagement for partners while expanding the range of solutions they can bring to market. By aligning internal resources, streamlining processes, and enhancing partner support, the company aims to make it easier for MSPs and channel partners to sell and deliver AT&T services. “We are building a partner-first model that makes it easier to do business with us and grow together,” Hasan said. The discussion highlighted the breadth of AT&T Business offerings, including connectivity, mobility, and advanced networking solutions, and how these can be combined to address complex customer needs. Partners are increasingly looking for integrated solutions that deliver both performance and flexibility, particularly as enterprises continue their digital transformation journeys. Hasan also noted that the channel is a critical growth engine for AT&T Business, with ongoing investments in tools, training, and enablement programs designed to help partners succeed. By fostering closer collaboration and providing greater visibility into opportunities, AT&T is strengthening its relationships across the partner ecosystem. As conversations at Channel Partners continue to focus on partner enablement and new revenue opportunities, AT&T Business is positioning its channel strategy as a foundation for long-term growth and innovation. Learn more about AT&T Business: https://www.business.att.com/

This is an episode where Mike is a guest - Watch the episode and subscribe via:⁠The SME Growth Podcast

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

You're not lacking effort. You're not lacking ideas. You're not even that far off. But something isn't clicking… and it's costing you. More than you can see, calculate, or admit. You're moving… but not multiplying.  This episode centers on my introduction of what I call the S³ Growth Streams™… Strategy, Synergy, & Systems… three core layers your business is already operating within, whether you've defined them or not. When one is off, everything feels heavier. Decisions take longer. Conversions become inconsistent. Effort stops compounding. Growth never fully locks in. And over time, that creates a silent tax on your business. Lost revenue you should have captured. Opportunities that were closer than you realized. Time spent rebuilding instead of scaling. This is how businesses stay busy and still fall short. This is how founders miss their numbers without knowing why. This is how growth stalls… even when everything looks like it's working. Inside this episode: • Identify which growth stream is actually holding you back • Understand why clarity beats more ideas every time • See how misalignment quietly kills conversions • Learn why your systems either scale you or slow you down • Know where AI helps and where it amplifies the problem • Stop guessing and start fixing the right thing This isn't about doing more. It's about seeing clearly. Because once you identify the right Growth Stream… everything in business gets easier. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Jeff Winnett, General Manager for the Americas at Wildix, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how AI and cloud-native communications platforms are reshaping collaboration and customer engagement strategies for enterprises and channel partners. Winnett explained that Wildix has focused on building a fully integrated communications and collaboration platform designed to simplify deployments for partners while delivering advanced capabilities for businesses. Rather than relying on multiple third-party integrations, the company emphasizes a tightly integrated approach that combines voice, messaging, video, and customer engagement tools within a single platform. A major topic at Enterprise Connect was the growing role of artificial intelligence in enterprise communications. Winnett noted that AI is increasingly being applied to improve workflows, assist users during conversations, and deliver deeper insights from communications data. “AI is becoming a natural extension of communications platforms, helping organizations automate routine tasks and improve how teams interact with customers,” he said. Winnett also highlighted the importance of the partner ecosystem in bringing modern collaboration solutions to market. Wildix's partner-focused model enables MSPs and channel providers to deliver unified communications solutions that are easier to deploy and manage while creating new opportunities for recurring revenue. As organizations continue shifting toward cloud-based communications and AI-enhanced collaboration tools, discussions at Enterprise Connect underscored how platforms like Wildix are helping partners and enterprises adapt to the next phase of digital workplace transformation. Learn more about Wildix: https://www.wildix.com/

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Is workplace culture just perks and pizza… or is it how your team feels on Sunday night before Monday morning?In this episode of The STL Bucket List Show, Lucas Farrell sits down with Jamal Cornelious — executive coach, leadership strategist, and host of Gateway to Growth — to talk about what it really takes to build meaningful careers and stronger workplace culture in St. Louis.From navigating career pivots to launching Mission Defined, Jamal shares how leaders can create environments where people actually want to show up — and why culture isn't a slogan, it's a standard.They discuss: - Why “culture” is more than office perks and team happy hours - The Sunday night test: how to measure if your workplace is healthy - The reality behind career growth (and why social media isn't real life) - How St. Louis professionals can build influence in a relationship-driven city - The Show-Me State mindset — and why credibility matters hereThis conversation goes beyond business strategy — it's about leadership, identity, accountability, and building something that lasts in St. Louis.Whether you're an entrepreneur, a mid-career professional, or leading a growing team, this episode challenges you to rethink what culture actually means.Check out the Gateway to Growth Podcast: https://open.spotify.com/show/5fnkGXd8OAH9GZjX3txQKl

In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Rick Bekers, CEO of Channel Sales Pro, about how MSPs and technology vendors can design effective channel programs that accelerate growth while avoiding common pitfalls. Bekers brings more than four decades of experience to the conversation, including 35 years as an MSP owner, time leading a Technology Services Distributor (TSD), and years as a consultant helping vendors and service providers enter and scale through the channel. He emphasized that channel programs—whether built by vendors or MSPs evolving into “master MSPs”—require specialized expertise. “Trying to build a channel program on your own can slow you down by 18 months to three years,” Bekers said, noting that missteps and trial-and-error often delay revenue and partner momentum. The discussion focused on how Channel Sales Pro engages with MSPs seeking to expand. Bekers described a structured discovery and gap analysis process designed to align channel strategy with business goals, followed by execution that leverages established industry relationships. Drawing on his own experience running an MSP, he stressed the importance of solid operational foundations—repeatable processes, PSA and RMM tools, and consistent onboarding—to prevent burnout and customer churn as firms scale. “You don't want to try to scale a program on broken processes,” he explained. Bekers also delivered a direct message to MSP founders who feel stuck managing growth alone. By standardizing operations and seeking experienced guidance, MSPs can move from reactive, exhausting growth cycles to predictable, repeatable expansion. His confidence in the model is underscored by a performance guarantee tied to measurable revenue outcomes, reinforcing his belief that disciplined channel strategy can deliver returns within months. Visit https://www.channelsales.pro/

Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today's market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought. They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth. If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need. What You Will Learn in This Episode • Why video is one of the biggest marketing advantages in home services right now • How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube • The simple checklist that helps your videos show up in search • Why your social media bio must clearly say what you do and where you do it • How to scale with profits, not just revenue • Why every owner should be building a business asset, not just a job • The real value of conferences, networking, and being vulnerable in the right rooms • Why you should seek advice from contractors who have actually done the thing • How to build your presence as a leader, brand, and business in your market Timestamps 00:00 Google is indexing all your videos now 03:10 Who Jen McKee is and what Kee Hart Marketing does 04:03 The Growth Experience conference (profits, people, presence) 10:55 Why great conferences avoid sales pitches 15:53 Why contractors should learn marketing from contractors 24:05 The mindset of continuous growth and not settling 25:17 Build an asset, not a job 26:34 The real value of conferences is your network 30:36 Stop having imposter syndrome (everyone has value) 36:16 Should contractors use AI for content? 43:18 How to get your videos indexed by Google right now 48:22 The Growth Experience details and how to get tickets Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/ Kee Hart Marketing: https://keehartmarketing.com/ Kee to Growth Podcast: https://www.youtube.com/@KeetoGrowthPodcast  Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Julie Thiel, Founder of Thiel Talent Strategy, about the growing complexity of human resources, compliance, and people management for MSPs and technology-driven businesses. The conversation highlighted why HR has become a critical—yet often underestimated—risk area as service providers scale. Thiel pointed to employee classification as one of the most common and costly mistakes business owners make. “The one decision people keep getting wrong is employee status,” she explained, referring to missteps around contractor versus employee classification and exempt versus non-exempt roles. With employment laws varying widely across states and even municipalities, she noted that well-intentioned decisions can quietly create compliance exposure over time, especially for MSPs operating in multi-state or hybrid work environments. The discussion also covered additional HR pain points, including background checks, hiring practices, and increasingly complex time-off policies driven by local regulations. Thiel emphasized that many owners underestimate how quickly these issues compound as headcount grows. “You can't Google your way into good judgment when it comes to people,” she said, underscoring the limits of ad hoc approaches to HR in a fast-changing legal landscape. Thiel concluded by encouraging MSP owners to view HR as a strategic partnership rather than a necessary burden. By working with experienced advisors, MSPs can reduce risk, protect their teams, and free leadership to focus on growth. Her core message to MSPs at the event was clear: you don't have to carry the weight of people issues alone. Visit https://thieltalentstrategy.com/

Natalie Koop and Melody Chaney sit down with Jen McKee, founder of Kee Hart Marketing, to break down what's actually working on social media for contractors right now. From TikTok and Facebook strategies to consistency vs. virality and the real impact of AI, Jen shares practical advice contractors can use to turn social media into real business growth—not just likes and followers.If you want your social media to drive trust, visibility, and customers in 2026, this episode is for you.Social Media Links:InstagramTNFR- ⁠⁠https://www.instagram.com/thenewflatrate⁠⁠Kee Hart Marketing- https://www.instagram.com/keehartmarketingFacebookTNFR- ⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠Jen Mckee- https://www.facebook.com/jennifer.hartman.73/Kee Hart Marketing- https://www.facebook.com/keehartmarketingThe Growth Experience- https://www.facebook.com/khm.thegrowth.experience/LinkedInTNFR- ⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠Kee Hart Marketing- https://www.linkedin.com/company/keehartmarketing/YouTubeKee to Growth Podcast- https://www.youtube.com/@KeetoGrowthPodcastKee Hart Marketing- https://www.youtube.com/@keehartmarketing/featuredSpotifyKee to Growth Podcast- https://open.spotify.com/show/0LtDtWTp5aZTynayU1pieALinks and Resources:⁠⁠thenewflatrate.com⁠⁠https://keehartmarketing.com/https://thegrowth-experience.com/

Doug Green, Publisher of Technology Reseller News, sat down with Ian Richardson, Founder and CEO of Fox & Crow, to explore a topic that many MSPs underestimate until it becomes painful: lead qualification. While generating leads often gets the spotlight, Richardson argues that chasing the wrong prospects can quietly drain revenue, morale, and long-term growth. Drawing on his experience as a former MSP owner, Richardson explained how poorly qualified leads consume senior technical resources, distract sales teams, and can even damage existing customer relationships. “Landing a bad customer is worse than not signing them at all,” he said, noting that MSP onboarding often reveals fundamental misalignment only after months of effort and sunk cost. Richardson outlined a practical framework for qualification that goes beyond firmographics. MSPs must determine whether a prospect views IT as a strategic investment or merely a cost to be minimized—an insight that can only be uncovered through early conversations, often starting with frontline staff. This mindset distinction, he emphasized, is the real gatekeeper to sustainable, profitable client relationships. The discussion also addressed scale and focus, with Richardson cautioning MSPs against stepping outside their ideal customer profile in pursuit of larger deals. Even seemingly attractive opportunities can become “bad-fit accounts” that erode margins and stability. Through Fox & Crow, Richardson positions his firm as a strategic partner helping MSPs build disciplined, organic sales engines that prioritize fit, focus, and long-term value over raw lead volume. More information about Fox & Crow is available at https://www.foxcrowgroup.com/. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

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Ep 136 is personal.I'm back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.Let's talk life.Let's talk growth.Let's talk about the tiny shift that changes everything.And let's celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.Tune in. Let's digress. Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.Buy My Book, "Strategize Up": StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkNeed Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

When it comes to podcasting, most creators waste time tweaking the wrong things — obsessing over intro music, rearranging episode order, or chasing the mythical “X factor” that'll suddenly explode their downloads. In this episode, I break down the biggest mistake podcasters make: over-focusing on minutiae instead of consistency, purpose, and audience value. Drawing from experience producing over 80,000 podcast episodes since 2011, he shares why chasing perfection rarely works, how patience and rhythm build true growth, and why even “low-quality” shows can thrive when they deliver meaning and connection.

“Our charter is to make it easy for our partners to add,” says Ansley Hoke, Senior Vice President of ScanSource's Integrated Solutions Group (ISG). In a conversation with Doug Green, Publisher of Technology Reseller News, at ScanSource Partner First, Hoke outlined how the newly launched ISG is designed to help partners expand their technology stacks, increase margins, and enter new markets with less complexity. The ISG brings together software, services, and next-generation products—from connectivity and deployment solutions to robotics, AI-driven worker safety software, and private cellular networks. At the show, ScanSource unveiled LaunchPoint, a dedicated team within ISG focused on scouting and scaling emerging technologies such as smart carts, drones, robotics, and AI applications. Hoke emphasized that ISG is not just about introducing new products but also about enabling services-based revenue models. Through simplified onboarding, enablement resources, and flexible deployment and billing models, partners can more easily add recurring revenue opportunities without being burdened by complexity. A key showcase at Partner First was ScanSource's Smart Warehouse Solution, which integrates advanced technologies like robotics and AI with core warehouse systems. This “smart series” approach provides a blueprint for partners to expand into vertical markets by layering innovation onto existing infrastructure. Importantly, ISG supports both current and new partners. For organizations not yet working with ScanSource, Hoke highlighted the company's dedicated onboarding team that helps accelerate engagement and adoption. “We just want to make sure that we are an accelerator engine for them to grow,” she said. For more information, visit scansource.com and explore the Integrated Solutions Group section.

In this high-energy episode of The Final Percent Podcast, Dr. Greg Kimble sits down with the dynamic duo behind the Giggles and Growth Podcast. What starts as a chance encounter at a speaking event turns into an unforgettable collaboration filled with laughter, deep insights, and powerful breakthroughs. From raw conversations about masculine and feminine energy to unpacking how our mindset impacts business, relationships, and vitality, this episode is packed with value. Greg even takes the hosts through a live tactical transformation session, helping them uncover blocks around purpose, discipline, and professional growth—all while exploring the deeper connection between personal development, community, and entrepreneurship. Expect everything from cookies and workouts in an L.A. park to discussions about retreats, accountability, and the truth about selling access to you instead of just products or services. Plus, you'll get a surprising deep dive into astrology and birth charts that left Greg speechless.

In this episode of the Personality Hacker podcast, Joel and Antonia explore how real transformation happens through experience—not just information. As AI makes knowledge more accessible than ever, they share four keys to creating peak experiences that stick: elevation, insight, pride, and community.   https://personalityhacker.com

This episode is also on the IPH YouTube podcast.Become a paid subscriber to access practical exercises that use mindset, mindfulness & mindsight to grow confidence, handle change with good stress, raise your frequency & inner stillness & ground yourself in VVS: ⁠podcasters.spotify.com/pod/show/maria-florio/subscribe⁠Inspiring Human Potential spotlights higher-self mindset lifestyle POVs, stories, ideas & practices.Maria Florio inspires human potential by sharing the keys to inner growth & following your heart. She brings together human, spiritual, & spirituality elements to explore human evolution, consciousness, & being yourself. She looks at how sciences & spirituality together reveal the way to access infinite higher human consciousness potential when pursuing self-help, personal development, spiritual growth, & mental & emotional mastery. She also talks about how mindset & lifestyle, mindfulness, secure attachment, integration of the brain, & restorative embodiment lead to higher intelligence & fulfillment. She uses perspectives & stories from her self-empowered, enlightening, mystic, spiritual, & mindful life. From the age of eight, Maria decided she was going to help people when she grew up. A vague statement that meant to her, & still means, to help people live a good life as themselves.5D mystic POV stories on mindfulness, educational podcasts & being yourselfA securely attached self-led mystic, spiritual & mindful person knows inconsistencies for what they are: fear, fear of intimacy, emotional vulnerability & being yourself in connection.Be you, mindful & flawed with integrity.Love is supporting each other to fly. Love lifts you up when you're down & it soars the skies with you when you're up. Love is always there."The kingdom of God is within you." - JesusLove, Maria5D Mystic Spiritual Self-Help Mindful Mentor Podcast Spiritual & Science Human VoiceBringing Together Human, Spiritual & Spirituality Elements to Explore Human Evolution & ConsciousnessEmail ⁠floriomaria80@gmail.com⁠ for 1-to-1 Mentorship or Masterclass & Spiritual Workshops & Retreats info."It is the ability to bring out the best in others that makes you a leader." - Sadhguru"Mindfulness can help integrate the mind, body, & relationships, which can lead to well-being." - Dan Siegel, MD"A non traumatized person with a secure attachment has the capacity to regulate independently of relationships." - Pat Ogden, PhDSecurely attached self-led people are strong, brave & bring change for the better because we embody intelligence, expand consciousness & self.Be Yourself In Connection In Life & Love - 5D Mystic Functional Adult POVs & StoriesSubscribe on Spotify, YouTube: @inspiringhumanpotential, another favorite podcast platform you use, or Fanbase.5D Mystic Enlightenment Functional Adult Relationships New Stories To Heal Trauma Together & Bring Forth Your Humanity"If you are a piece of creation, the Creator is definitely embedded within you. You just have to turn inward to know." - SadhguruYou'll know the piece of creation you are once you're living life as a securely attached restorative embodied self-aware, accountable & regulating person.Love, Maria5D Mystic Woo-Woo Pseudoscience Self-Help Mindful Mentor & Podcast HostMaria brings together sciences & spirituality to support human evolution & consciousness, to shed light on love & you being able to be you, the authentic you - an inner child adult who has secure attachment, integration of the brain, & restorative embodied self-aware life potential with your personal motivation to do self-help & personal development that get your self-awareness to put into practice accountability & regulation skills with the mental, emotional, & physical mastery at play as you apply & use the inner growth mindset & lifestyle approach.Inspiring Human Potential Inner Growth 5D Self-Empowered Enlightened Expanding Consciousness Voices, Stories & Perspectives

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 10, a seasoned sales leader with extensive experience in tech startups, particularly in AI and pharma. We talked about her journey from being an early employee at startups to leading high-performing sales teams. Candidate 10 emphasized the value of foundational sales skills, understanding individual motivations, and crafting effective compensation plans. She also shared her unique ability to read people, her aspirations for future leadership roles, and her perspective on what truly defines a successful sales leader.   Chapters 00:00 Introduction to the Goats of Growth Podcast 01:02 Jenna Okoro's Career Journey 03:08 The Importance of Foundational Sales 05:21 Transitioning from Individual Contributor to Leader 07:40 Identifying Individual Strengths in Sales 08:27 Understanding Comp Plans and P&L Management 10:47 Future Aspirations and Industry Preferences 12:54 Bonus Question: Magic Wand Abilities 14:59 The Art of Reading People 17:49 Secret Sauce: What Makes You Unique 19:21 Conclusion and Final Thoughts

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 8, a sales professional with a unique background in ministry. We discussed his transition from being a pastor to building a career in technology and cybersecurity, and the vital role that empathy and relationship-building play in sales. Candidate 8 shared powerful insights on personal growth through adversity, the value of in-person communication, and his aspirations for future leadership roles. We also touched on work ethic, life lessons, and the journey of redefining oneself in a new career path. Chapters 00:00 Introduction to the Goats of Growth Podcast 01:16 From Ministry to Technology: A Unique Career Path 03:40 Building Relationships and Empathy in Sales 07:54 Learning from Challenges: Growth in Sales 12:39 Finding Comfort in the Sales Process 16:16 Future Aspirations: Leadership and Growth 19:09 Mantras and Life Lessons 22:55 Redefining Oneself: Skills and Growth

In this episode of the Goats of Growth podcast, I had the pleasure of interviewing Candidate 7, who shares his unique career journey from military service to cybersecurity sales. We discuss the importance of channel sales, valuable career advice, and how he balances work with family life. Candidate 7 reflects on facing setbacks, seeking new opportunities, and the impact of recommendations in the job market. He outlines his ideal job description and expresses openness to roles beyond cybersecurity, highlighting the importance of SaaS. Chapters 00:00 Introduction to the Goats of Growth Podcast 01:06 Unique Career Journey 04:52 The Importance of Channel Sales 06:33 Valuable Career Advice: Visit Customers 09:11 Balancing Work and Family Life 11:51 Facing Setbacks and Personal Growth 13:25 Seeking New Opportunities 15:37 The Value of Recommendations 17:10 Ideal Job Description for Future Roles 20:42 Open to Opportunities Beyond Cybersecurity 21:48 Compensation Expectations 22:57 Career Advice for the Next Generation

In this episode of the Goats of Growth podcast, I interview an experienced sales rep with a unique entrepreneurial background. He shares his journey from founding a startup to working in cybersecurity sales, emphasizing the importance of adaptability, time management, and networking in achieving success. He discusses his strategies for maintaining consistency in sales and the significance of company culture and career growth in his next role.   Takeaways Founded a startup that created a running glove with a built-in taser. He has extensive experience in cybersecurity and cloud sales. Barry thrives in early-stage startup environments. He emphasizes the importance of consistency in sales processes. Time blocking is a key strategy for his productivity. Networking is crucial for career growth and opportunities. Barry seeks a culture that fosters community and career development  Chapters 00:00 Introduction to the Goats of Growth Podcast 00:50 Barry Sun's Entrepreneurial Journey 03:01 Expertise in Cybersecurity and Sales 05:49 Navigating Ambiguity in Startups 09:09 Time Management and Consistency in Sales 12:01 The Importance of Networking 13:56 Career Growth and Future Aspirations 16:10 Closing Thoughts and Final Questions    

“We're continuing to grow, while others are shrinking,” said Stan Gray, Senior Vice President of IoT Broadband and HiCat Vertical Sales at Telit Cinterion, in a recent conversation with Technology Reseller News. As Q2 begins, Gray shared how Telit Cinterion is building on its 40-year legacy to meet today's demand for intelligent, always-on, and high-bandwidth IoT solutions. Stan Gray At this year's Mobile World Congress, Telit Cinterion unveiled its fourth generation of 5G modules powered by Qualcomm's SDX82 and 85 chipsets. These new offerings combine advanced connectivity with Qualcomm's AI engine, enabling edge intelligence and prioritization—especially for video applications that demand real-time processing. “It's a critical capability when you're streaming rich video or other latency-sensitive content,” said Gray. Another game-changing release: Telit's new multi-profile eSIM. With it, devices like point-of-sale terminals can instantly switch between carrier profiles to ensure constant uptime. “It's all about mission-critical continuity,” Gray emphasized. This latest innovation continues Telit's tradition of delivering products that evolve with market needs—from GSM beginnings to full-spectrum 5G support. Today, Telit Cinterion is the Western market leader in cellular IoT modules. That leadership was bolstered by its 2022 acquisition of Thales' cellular IoT division, propelling Telit into new territories and giving customers access to comprehensive solutions spanning hardware, connectivity, and cloud. Yet growth in 5G also brings challenges. “The biggest one is education,” Gray noted. Many OEMs still sell globally without embedding connectivity, relying on customers to figure out how to connect. That often creates friction—and missed opportunities. “We want to help those OEMs become ecosystem players, not just hardware vendors,” said Gray. Another challenge is the speed of innovation. “The market is moving fast, from LTE Cat-1 to 5G REDCap. We're not just talking about what customers need now—we're helping them prepare for 2026 and beyond.” Future-proofing, Gray explained, starts with product longevity. “We work with customers to choose the right technologies that will still be supported seven to eight years down the line.” Gray's message to enterprises weighing tech investments carefully in 2024: “There's always risk, but if you work with a trusted partner that sees the road ahead, you can make smart, future-focused decisions.” Learn more: telit.com  

One of my most FAVORITE people, Brian Smith has transformed through his grief into a life of empowerment. He is the author of "Grief 2 Growth: Planted, Not Buried: How to Survive and Thrive After Life's Greatest Challenges” He's the host of the Grief 2 Growth Podcast and also a Life Coach. Find out more about Brian at https://www.grief2growth.com/  Find his podcast at https://youtube.com/playlist?list=PL-N9ae0RqW_IuoQlk6yyuEHPgJsysFEHH&si=KfmqIelm1QT2Ugoi and his books at https://amzn.to/4bYS4bV Brian is passionate about the transformative power of grief, the importance of forgiveness, and that we can all live life with a sense of purpose and fulfillment. On this episode he also shares the simple, yet powerful G.E.M.S. (Gratitude, Exercise, Meditation, Sell-Care/Sleep) See my previous videos with empowering words by Brian at https://youtu.be/3S2zKLHUHI4?si=b3WdG29J2gY9hGA0  https://youtu.be/1jDWICt2-6E?si=RO-niC58T4jucYIM  https://youtu.be/6gFGEdadBmc?si=rMyGszdtYjHiiNGf  https://youtu.be/m57UO30Wq6s?si=zT9qx6KvD97BqxnK  https://youtu.be/VF1dutA_4U0?si=i8hYUWi7NSZhNe_f Thank you for listening!  Want more afterlife stories? Please, don't miss my #1 Afterlife Podcast on iHeart Radio. https://podcasts.apple.com/us/podcast/shades-of-the-afterlife/id1534213090 OR on the website: https://bit.ly/ShadesoftheAfterlife *Join our free Sunday Gathering Inspirational Service, with medium demonstration included, PLUS medium & afterlife classes and events at https://www.wedontdie.com **Join our Patreon Community for as little as $1 per episode and receive ad-free, early bird episodes, and a full clickable & searchable list off all Sandra's 700+ afterlife episodes https://www.patreon.com/wedontdieradio **Join the supportive and loving, We Don't Die Listeners Facebook group at https://www.facebook.com/groups/wedontdielisteners/

In this powerful episode of the Metabolic Freedom Podcast, Ben Azadi sits down with Miesha Tate, a UFC World Champion, biohacker, and wellness advocate, to explore the intersection of science and intuition in health and performance. Miesha shares her journey from elite fighter to holistic wellness enthusiast, revealing the biohacking strategies, recovery tools, and mindset shifts that have transformed her health.

The internet moves fast, but does that mean your marketing should? In today's world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it's not just about marketing—it's about leadership, too. If executives don't give marketing, strategy, or people the time to grow, they'll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:• Why speed can sabotage your long-term marketing success.• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.• The underrated power of stillness and strategic patience in business.• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.• How rushing to “be first” often results in noise, not impact.• The thought leadership trap: it's not about "telling" —it's about engaging, guiding, and building real influence.• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If you've ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let's not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eliminate, delegate, or outsource to regain focus.• Lessons from 2020 that can guide your strategy during today's challenges.• Practical tips to navigate the chaos of 2025 with clarity and purpose.• The importance of adding more humanity and flexibility into your marketing and communication strategies.By the end of this episode, you'll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let's dive in!Beyond The Episode Gems:• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Help People Affected By California Wildfires:•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel