Podcasts about ranking factors

David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google's search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI. Today we discussed: 00:09 Introducing David Hunter 00:42 How has AIO Affected Local SEO? 04:10 How is Proximity Affecting Local SEO? 08:02 Ranking Factors in Geographical Search 12:05 Structuring Content for AIO Search 15:10 Giving Your Website the Best Chance of Success 16:58 Unique Challenges for Multiple Location Businesses Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.In this episode, we discuss:• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority• The mathematical reality behind brand-first optimisation — including how an unlinked Forbes mention may carry more AI ranking weight than dozens of traditional backlinks• How to measure your current AI visibility using tools like Semrush's AI Toolkit (which you can try via our affiliate link: https://exposure.ninja/ai-toolkit) to benchmark against competitors and identify improvement opportunities• The integration imperative — why successful AI optimisation requires breaking down silos between SEO, PR, content marketing, and social media teamsAs we explain in the episode:"The days of backlinks being more important than unlinked general brand mentions are starting to move behind us"Get the show notes:https://exposureninja.com/podcast/dojo-52/Listen to these episodes next:How Google Changed the Future of SEO at Google I/O 2025https://exposureninja.com/podcast/dojo-51/Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

Get the Local SEO Masterclass: https://go.theblueprint.training/localseomasterclass Local SEO is one of the best ways for small and local businesses to get more leads, phone calls and customers. Most SEO professionals overcomplicate the local SEO ranking process, and end up without results.This video covers the 6 local SEO ranking factors that will rank you in the Maps Pack FAST.01:23 - Why local SEO?09:03 - Local SEO Ranking Factors15:17 - Traditional SEO Ranking Factors That Impact Local Search18:40 - Access Local SEO MasterclassSupport the show

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps 00:00 - How ChatGPT with Search Works 04:16 - How to Rank in Search GPT Resources GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI's growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974 Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome back to the EDGE! This week's guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web!  Key Segments: [00:00:35] EDGE of The Web Sponsor: Riverside [00:04:29] Introducing Will Critchlow [00:06:50] Why Will Refined His Specialization Towards SEO Testing [00:09:43] Why Large Organizations Choose SearchPilot [00:13:23] Reacting To The Rapid Changes In Search As Of Late [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:27:09] How is Google Responding To Increasing Competition?  [00:33:28] EDGE of the Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his experience working on some fantastic SEO teams. Zac shares his journey from starting with Black Hat SEO techniques to becoming an SEO leader. Listen to hear why he suggests marketers should adapt their keyword research strategies to account for AI overviews and why backlinks remain essential in 2024. In this week's deep dive, listen to Zac share everything you need to know about effectively using AI-generated content in SEO. Zac gets tactical, sharing multiple case studies on leveraging programmatic SEO and tools for scalable content production. Rounding out the episode, Zac and Nate cover topics like bringing unique perspectives into content, adapting SEO strategies amidst changing algorithms, and the future of search engines in the era of AI. Closing the episode is our popular lightning round of questions!Learn More About Zac HarrisZac is a seasoned digital marketer who has propelled countless businesses, including Copy.ai, SpyFu, and his own entrepreneurial ventures. His work has driven impressive growth for major brands like McDonald's and Craigslist through smart, consultative strategies. Zac excels at technical SEO, content strategy, data analysis, affiliate marketing, and product launches. With experience across both corporate and startup environments, he combines analytical skills and creative thinking to unlock sustainable growth.LinkedIn: https://www.linkedin.com/in/zacharris36/copy.ai: https://www.copy.ai/

In this timely episode dive into a potentially game-changing leak from Google, revealing insights that significantly impact how local businesses rank online. We explore what this means for your business and provide actionable strategies to take advantage of the ever-evolving world of local SEO. About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is an ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠online marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on internet marketing, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO, website designing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering on the board of several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/localseoin10/message Support this podcast: https://podcasters.spotify.com/pod/show/localseoin10/support

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix's Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective.  Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX.  We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up! Key Segments [00:03:23] What's On This Episode of SERP's Up? [00:04:37] Focus Topic of the Week: Holistic SEO [00:18:52] Focus Topic Guest: Manick Bhan [00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan [00:24:50] Going, Going Google [00:35:25] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Manick Bhan Areej Abuali Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center LinkGraph What does Google I/O 2024 mean for SEOs? Web Results Filter Chrome Extension News: New Google Search AI features to help you plan, research and learn Google rolls out AI Overviews in US with more countries coming soon Remove Your Content From Google's AI Overviews How to remove content and links from Google's AI Overviews by using ‘preview controls' like nosnippet, data-nosnippet, and max-snippet [Case Study]

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google's ranking factors, pointing out which framework in E-E-A-T you should be centralizing your focus towards.  Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web! [00:03:48] Re-introducing Michel Fortin [00:05:55] How Can You Position Yourself Into a High Touch Mindset?  [00:09:54] What Must Brands Do to Stand Out In The Future?  [00:12:47] EDGE of the Web Title Sponsor: Site Strategics [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?   [00:19:19] The History of Google's Ranking Factors [00:22:10] Michel's Approach to E-E-A-T [00:25:36] EDGE of the Web Sponsor Wix [00:32:50] What is AI Unable to Replace?  [00:35:17] How Can We Utilize AI in Our Marketing Efforts?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://twitter.com/michelfortin LinkedIn: https://www.linkedin.com/in/michelguyfortin Facebook: https://www.facebook.com/michelguyfortin/ YouTube: https://www.youtube.com/c/MichelFortinSEO Instagram: https://www.instagram.com/michelguyfortin/ Resources https://michelfortin.com/ https://www.musora.com/ https://www.drumeo.com/ https://www.piano.com/ 

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.Listen to learn:Julian's five-point guide to a customer-led strategyHow to use customer insights and pain points to understand and serve customers betterHow to maintain customer focus as a business scales, and why communication is at the heart of itWhich brands and businesses are getting customer-centricity right, and why it works for themHow to use data and analytics to identify trends and address issues at a granular levelResourcesJulian on LinkedIn: https://www.linkedin.com/in/julianhooks/Advertising Commissions LLC: https://www.advertising-commissions.com/Asurion: https://www.asurion.com/See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-successGet started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developersRand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkinRand Fishkin's company, Sparktoro: https://sparktoro.com/Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.Here's a cheatsheet of today's discussion:Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.Anchor Text:  The right words can increase relevance and authority, but overdoing it can have a negative impact.Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.Helpful LinksGeeky Tech's On-Page SEO Best PracticesEp 3.1: Taking a Closer Look at Link-Building StrategiesWhat Google's 2023 Helpful Content Update Means for Your B2B SiteImplement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise! Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.Thanks for listening

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google's Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!  Key Segments: [00:03:27] Introducing Greg Gifford [00:06:04] Greg's SEO Journey [00:13:06] EDGE of the Web Title Sponsor: Site Strategics [00:15:31] Greg's BrightonSEO Presentation [00:24:04] Google Business Profile Optimization Factors [00:26:11] EDGE of The Web Sponsor: Hostinger [00:27:33] Varying Verticals to Industries in the Google Algorithm  [00:33:49] Aligning Business Photos to Google's Standards [00:39:12] EDGE of The Web Sponsor: Wix [00:40:23] Are Certain Ranking Factors More Dynamic Than Others?  [00:45:25] Biggest Takeaways from Greg's Study Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/

In episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika argues that the data still has value to inform and guide us. We can apply the insights to hypotheses and experiments to our own websites without using it purely as a prescriptive playbook. She explains why the team landed on a study called 'Ranking Factors' and used their own metrics quantified as 'Content Quality.' Resources: Semrush 2023 Ranking Factors Study - https://www.semrush.com/blog/ranking-factors-semrush-study/ [0:00] Intro [1:30] The Semrush Ranking Factors Study - What is it? [3:20] The methodology to address the correlation implications. [6:20] How should SEOs remain skeptical yet find value in these SEO correlation studies? [10:15] Highlighting limitations and the nature of correlation. [12:20] How did you decide on the controversial title and the marketing of the study? The metrics created behind 'content quality.' [19:45] Big insights and takeaways from the Ranking Factors Study [22:00] What's your take on SGE and GenAI based on the study's findings? [26:30] Do you think Brand recognition should trump content quality in search rankings? [30:05] Rapid Fire Rankings

Brief Summary In this part of our conversation, we discuss the crucial role of quality backlinks in search engine optimization and emphasize the effectiveness of guest blogging on relevant websites. We also highlight the importance of user experience, including site speed and easy navigation. Additionally, we stress the significance of original and high-quality content that brings value to users and is tailored to their search queries. For any questions or assistance with search engine optimization, we encourage listeners to reach out to us. Don't forget to like and subscribe for more valuable insights. Long Summary In this part of the conversation, we delve into key shortcuts that can help listeners grow their wealth and income while also increasing their time off. We kick off the discussion by exploring the crucial role of backlinks in search engine optimization ranking factors. I stress the significance of quality backlinks and caution against the practice of purchasing or acquiring irrelevant ones, as they simply won't yield the desired results. Alternatively, I suggest the possibility of engaging in guest blogging on relevant websites, which can prove to be an effective strategy. Furthermore, I point out that while requesting backlinks from other websites can be fruitful, an even better approach is to offer value to these websites and reach out to those whose existing backlinks are no longer functional. This personalized and targeted method tends to yield higher success rates. We also touch upon the importance of producing high-quality content and how it can organically attract natural backlinks from other reputable websites. Moving on from backlinks, we shift our focus to another critical ranking factor—user experience. In particular, we emphasize the significance of site speed and ease of navigation. I share a personal anecdote of encountering outdated and clunky websites on my mobile device, highlighting how such experiences can turn users away. Google recognizes this user behavior, and websites that can keep users engaged for longer periods are more likely to rank higher in search results. To achieve this, it is essential to make your website "sticky" and work towards reducing bounce rates. Additionally, having a mobile-friendly website with proper formatting and a secure SSL certificate is crucial for good search engine optimization. We then delve into the significance of original and high-quality content. I stress the fact that copying and pasting content from other websites is ineffective and easily identified by Google. To ensure content is considered original and of good quality, it is essential to edit and create unique content that truly brings value to users. Being relevant to users' search queries is also crucial, and we emphasize that the more specific and tailored your articles are to the keywords you aim to rank for, the better chance you have of appearing in search results. To wrap up the conversation, I encourage listeners to reach out to us if they have any questions or require assistance with their search engine optimization endeavors. And as always, I express gratitude to our listeners for tuning in and remind them to like or subscribe to our podcast for more valuable insights.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25

Today's episode I talk all about the top search engine ranking factors and what Google is looking for when it comes to small business websites or blogs. So, if you've got a small business site or you're starting out with blogging, then you're going to want to listen to today's beginner's SEO episode. I go deep into detail with new strategies you could try to help grow your online business with the power of organic traffic. Tune in and let me know what you think!Show Notes & TimestampsContent Quality (00:00:00)The importance of high-quality content for home pages, product pages, and blog posts.Video Marketing (00:02:59)The potential of video marketing and the emphasis on quality in content marketing strategy.Email Marketing and Content Update (00:04:04)Utilizing email marketing, updating existing content, and scaling content marketing efforts.Backlinks (00:06:02)The significance of relevant backlinks and the importance of organic backlink building.Technical SEO (00:07:24)The basics of technical SEO, including website speed and the role of website builders.Keyword Optimization (00:09:31)The crucial role of keyword research and its impact on search engine rankings.Design and Mobile Optimization (00:13:04)The increasing importance of website design and mobile optimization for ranking on Google.Brand Signals and Reviews (00:16:16)The influence of brand presence and reputation, as well as the significance of reviews for local businesses.Social Signals and Engagement (00:18:13)The correlation between social signals and SEO, emphasizing the impact of engagement on social media.Design and User Experience (00:19:20)Phoebe emphasizes the importance of a smooth user experience and design for website optimization.Content Marketing (00:19:20)Phoebe discusses the significance of content marketing as a key factor for website ranking signals.Brand Perception and Social Signals (00:19:20)Phoebe highlights the importance of brand perception and social signals for website ranking and visibility.Keyword Research and Optimization (00:19:20)Phoebe stresses the significance of choosing the right keywords and fully optimizing the website for effective SEO.Completely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

Semrush ha revelado los resultados de su reciente estudio, identificando los factores clave que promoverán un posicionamiento efectivo en los motores de búsqueda para el año 2024. Descargar estudio: https://go.semrush.com/Ranking-Factors-es.html TEKDI: Instituto de Marketing Digital e IA de los Negocios Aprende y Mejora el Resultado de tu Marketing Digital ► Dedicando solo 15 minutos al día con nuestra plataforma online con más de 125 cursos, másters y certificaciones con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías en directo, retos reales en vivo y mucho más. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar mi podcast ★★★★★

Hello, and welcome to the latest episode of The Niche Pursuits News podcast! Spencer and Jared are back this week to bring you all the latest happenings in the world of SEO and to break the news down. There's a lot to talk about, so let's get started! The first topic of discussion is the latest article in The Verge about Google.  According to the article, content creators and website owners have essentially created their websites with Google in mind, with the result that they all look and feel the same. As a result, Google has shaped how we build our websites.  Do Spencer and Jared believe that the article's premise is accurate? Is there too much homogenization going on? Should we really be preparing people-first content? And what about the use of Reddit in content creation? They also talk about the response from Danny Sullivan, sharing a particularly thought-provoking tweet from the Google Search Liaison about “chasing the algorithm,” EEAT, and the “perfect” page formula. The last news item they cover is an article about Google's efforts to combat spam. There are still a lot of spammy results in the SERPs and Google reports that it's aware and is working on the situation. Spam is a huge problem, and it's only increasing with the rise of AI. Google certainly has its work cut out for it!  When it's time for the Shiny Object Shenanigans portion of the podcast, Spencer kicks things off by explaining that he's going to put all of his podcast videos on a new YouTube channel going forward.  But what are the reasons behind his decision? And is he going to move existing videos to the new channel? When it's Jared's turn, he wants to continue to grow his Weekend Growth newsletter, but he flips the script this week. Instead of talking about his future plans, he asks for Spencer's input on new actions he can take. They have a productive brainstorming session with several interesting ideas! As for this week's weird niche sites, Spencer shares a directory site for dude ranches. His site this week is a little bit different in that he knows the backstory because he discovered it on Twitter.  He shares the interesting story behind the site, which has excellent visuals and branding and makes money through its paid listings. Jared's weird niche site is certainly a sight to behold: Dogica. This DR12 site ranks for 10k keywords, including lots of first-page rankings. He and Spencer agree that the very old-school design might be holding it back, plus it doesn't seem to be on top of many modern monetization methods, although it does offer a dog rental service. And that brings us to the end of another episode of The Niche Pursuits News podcast.  We hope that we helped catch you up to speed on all the latest news in SEO, website development, and content creation. See you next Friday! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Join Nate Matherson as he sits down with Brian Dean for the twenty-eighth episode of the Optimize podcast. Brian Dean is a renowned expert in digital marketing and SEO, best known as the founder of Backlinko, a leading platform for SEO training and resources. He is also the co-founder of Exploding Topics, a tool that identifies rapidly growing topics before they become mainstream. Dean's work provides in-depth, actionable insights in SEO and content marketing. Brian and Nate explore various topics in this episode, from ranking factors and ‘broetry' to trend spotting and branded newsletters. The pair discuss the pivotal role user experience plays in impacting website metrics and business conversions, the current cost of writers, and the importance of human-generated content in an AI content world. As a bonus for our listeners, Brian reflects on his journey with Backlinko and Exploding Topics. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Brian on LinkedIn & TwitterImportant Links:Exploding Topics

Join Nate Matherson as he sits down with Andrew Holland for the twenty-seventh episode of the Optimize podcast. Andrew is the Director of SEO for JBH, a Digital PR and SEO agency for consumer brands. He spoke at this year's BrightonSEO San Diego, is the author of The Value of SEO, and is the creator of the Growth Through Content newsletter. In this episode, Andrew and Nate dive deep into Nate's favorite topics: Digital PR and Link building. The pair discuss the strategy behind crafting and executing a successful campaign, the value of quality backlinks, and the common misconceptions surrounding nofollow links. Andrew also shares his thoughts on the SEO industry, its saturation, and what lies ahead for organic search in 2024. As a special bonus, Andrew talks about the power of building an audience on LinkedIn (he has 50k+ followers now!) and how you can maintain authenticity on the platform. Closing out the episode is our popular lightning round of questions! Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Andrew on LinkedIn & Twitter Important Links:JBH Agency & The Value of SEO & Growth Through Content Newsletter

The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024.  Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking factors. Ben brings you the impact behind the BIG updates made this year: E-E-A-T, Google's redefining of page experience, the developments around systems and signals, and more. Listen in as Ben and host Loren Baker, two of SEJ's brightest SEO professionals, talk Google Ranking Factors. Discussion designed for search professionals and marketing managers planning for next year.   Notable: Suppose you do build content that is comprehensive enough to display authority in your experience. In that case, the aspiration is that content will float to the top regardless of more manipulative tactics. –Ben Steele, 10:14 When people have asked me what's our secret to ranking content at SEJ, I've always told them the publish button because we've been building this brand, this entity, and this trust for 20-plus years. –Loren Baker, 13:48 Google is evaluating links more qualitatively. Keywords are still huge, but the number doesn't matter anymore. It's about the way you use them. –Ben Steele, 22:30 [03:30] - Google ranking factors 2023: What's changed and what remains? [10:14] - Keywords and links vs. content and E-E-A-T in today's SEO. [22:30] - Google's qualitative approach to evaluating ranking factors. [27:39] - Building E-E-A-T for smaller sites to compete with big brands. [29:42] - Generative AI content's ranking performance post-updates. [37:24] - Long-term success with E-E-A-T and user intent. [43:27] - Curation as a strategy against generative AI in SEO. [46:52] - How to access the Google Ranking Factors ebook. Keeping your nose clean, don't engage in the quick win strategies that are technically spam because Google has come out and straight up said if it's defined as spam under our guidelines, relevancy doesn't matter. –Ben Steele, 33:33 Curation is something you can lean into as a small business. There is still going to be a demand for human curation. –Ben Steele, 43:27 You can become a trusted source of curation for your audience... that's one thing that language models are not good at: being a source of well-curated information that you need right now. –Ben Steele, 44:29 Those factors of E-E-A-T  will be critical for inoculating your business from the negative impacts of AI implemented by big platforms... the experience and the trust. –Ben Steele, 45:53   Resources: Get the Ranking Factors ebook: https://bit.ly/3tFXB53 Subscribe to our newsletter: https://bit.ly/3Q64Cni    Connect with Ben Steele: Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/    Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

In this illuminating episode of Marketing Guides for Small Business, we delve deep into the heart of Google's mysterious ranking algorithm. Join us as we explore the fascinating world of "Google's 200+ Ranking Factors" and uncover the secrets behind achieving better search visibility for your website. Understanding the factors that influence your search presence can be a game-changer for your business. Our marketing guides, Ian and Ken, will break down these ranking factors, shedding light on their significance and how they impact your website's search performance. From on-page optimization to backlinks, content quality to user experience, we'll demystify each element to help you craft a winning SEO strategy. While search engine algorithms are ever-evolving, we'll provide you with actionable insights to navigate these complexities and stay ahead in the competitive digital landscape. Tune in now to gain a deeper understanding of Google's ranking factors and unlock the potential to boost your online presence. Let's embark on the journey of unraveling the secrets of search visibility together!

Optimizing your website for Core Web Vitals, following best practices for images, and learning more about Google's Ranking Factors with Andrew Wilder from NerdPress. ----- Welcome to episode 407 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress. How Core Web Vitals and Image Size Impact Search Ranking Do you ever feel overwhelmed by the nitty gritty tech side of running a food blog? Well then, this week's podcast episode is for you. Bjork is chatting with Andrew Wilder, our WordPress Support Expert, and the Founder and CEO of NerdPress. In this episode, Andrew takes a deep dive into Core Web Vitals and explains how they're calculated, and why it's important to optimize your site with Core Web Vitals in mind. They also discuss the best practices for blog image sizes, including the best method for compressing your images, and frequently asked questions about Featured Images. Andrew is a frequent flyer guest on the podcast for a reason — he is super knowledgeable, and can teach us all about the tech side of blogging that many of us struggle with! If that sounds like you, you won't want to miss this episode. In this episode, you'll learn: All about Andrew's journey of starting and growing NerdPress as a business. Why it's important for creators to pay attention to Core Web Vitals. More about Google's Ranking Factors (and how they relate to Core Web Vitals). Everything you need to know about Core Web Vitals, including how they're calculated and how to optimize for Core Web Vitals. What Google Search Console is, and how to set it up. The process for optimizing and compressing the images on your site. The difference between .jpeg, .png, and .webp, and when to use them. Best practices for sizing and cropping your Featured Images. More about working with Andrew and the NerdPress team. Resources: Andrew's episodes on The Food Blogger Pro Podcast NerdPress International Food Bloggers Conference Google Search Console's Core Web Vitals report The Feast Plugin WP Rocket Perfmatters PageSpeed Insights 339: Tech Check-In – The Best Plugins and Tools for Food Bloggers in 2022 with Andrew Wilder Google Search Console Google Discover Adobe Lightroom Adobe Photoshop WP Recipe Maker ShortPixel Imagify Smush NerdPress Frequently Asked Questions Follow Andrew on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Looking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site.Learn how creating quality content that addresses user search intent can improve your rankings, and discover how click-through rates, user experience, and page speed impact SEO. Plus, find out why the title tag and content freshness are important ranking factors, and how building expertise, authority, and trustworthiness can earn your site higher visibility.And that's not all - Javier also breaks down the significance of SSL encryption and how it can help boost your website's SEO. Whether you're a seasoned facility management marketer or just starting out, these 10 SEO ranking factors are essential for any website looking to succeed in today's competitive landscape. Tune in to learn more!

Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog

Prove how your SEO efforts impact bottom-line metrics for clients with this step-by-step guide.Author: Aaron BeashelSource: https://www.searchenginejournal.com/---Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here: bestseopodcast.com/Follow us on:Facebook.com/EWRDigitalInstagram.com/thebestseopodcastTiktok.com/@bestseopodcastLinkedin.com/company/bestseopodcastPowered by: EWRdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Yandex Data Leak: The Ranking Factors & The  Myths We Found.An in-depth look at the Yandex ranking factors leak, algorithm updates, and related announcements from Dan Taylor, our Russian SEO expert.Author: Dan TaylorSource: https://www.searchenginejournal.com/---Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here: bestseopodcast.com/Follow us on:Facebook.com/EWRDigitalInstagram.com/thebestseopodcastTiktok.com/@bestseopodcastLinkedin.com/company/bestseopodcastPowered by: EWRdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's founders are building a new social media app... The industry holds its breath for Meta's Q4 results... and PayPal launches a feature you should set up immediately. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 

SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking?  On this episode of the SERPs Up SEO Podcast we're diving into the narrative around “ranking factors”!  Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors. Key Segments:  [00:01:19] What's On This Episode of SERP's Up?  [00:03:06] Focus Topic of the Week: Ranking factors [00:16:08] Focus Topic Guest: Marcus Tober [00:30:18] Snappy News [00:33:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Marcus Tober: https://twitter.com/marcustober Dr. Marie Haynes: https://twitter.com/Marie_Haynes  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Semrush: https://www.semrush.com/  News:  Inside CNET's AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot  Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977

Cord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to make sure all the content you want robots to discover can be crawled and indexed?Sources Cited:Google Robots Testing ToolMerkle robots.txt ValidatorPageSpeed InsightsLighthousePingdom Speed TestRobots Meta Tags

Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph?Sources Cited:Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaScript For Links Can Be FineGoogle Search Central: Make your links crawlableSearch Engine Roundtable: Google Can Pass PageRank From HTTP To HTTPS URLs With RedirectsSearch Engine Roundtable: Google: Some Old Links May Be Irrelevant (AKA Link Rot)Search Engine Roundtable: Google: Links Will Be Less Important As A Ranking Factor In The FutureKevin Indig: https://twitter.com/kevin_indig/status/1590115045236965376SEMRush: Get a Bird's Eye View of Any Website's Link NetworkSearch Engine Roundtable: Google Search Console API Delay To Be Fixed In DaysSearch Engine Journal: Is Bounce Rate A Google Ranking Factor?

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered. Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge. In this episode, we discuss: - How she finds search behaviour differs from TikTok and Google. - Why she thinks TikTok is taking market share from Google. - What types of behaviours has she seen users display on TikTok. - How does TikTok impact SEO. - What inspired her to release her study on the TikTok algorithm. - What she learned about the algorithm. - What the main ranking factors on TikTok are. - The next steps she advises listeners or viewers to take after this episode. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/ Lidia's Twitter: https://twitter.com/LidiaInfanteM TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Darin Swayne, Partners Club sponsor and attorney marketing agency owner.He will reveal the truth about Google ranking factors and algorithms.During the call, you will discover:What Are The Google Ranking Factors?Which Ranking Factors Do You Really Need To Worry About?How Do Google Ranking Factors And Algorithms Work?What Is The Best Way To Improve My Organic Rankings?Time Codes: 0.00 - Introduction from Richard James01:58 - Darin Swayne's introduction 04:22 - Why Google Rankings and Algorithms are important to you?08:29 - What are Google Algorithms?09:50 - Facts About Google Algorithms10:21 - Simplified Search Process10:45 - Google Algorithm Update Basics14:35 - What to Do After an Algorithm Update16:42 - Algorithm Changes Matter to Law Firms22:19 - Spam Link Algorithm Update29:09 - Product Review Algorithm Update43:12 - Local Proximity Algorithm Update51:26 - Helpful Content Algorithm Update56:22 - The One Ranking Factor59:06 - Darin Swayne's Contact Information1:01:26 - Episode Concludes

#351 Mail-Right Show: How To Easily Outrank Any Real Estate Agent On Google Top Ranking Factors with Google My Business Local SEO in 2022 for Real Estate Agents They say the best place to bury a dead body is on the second page of Google search results. This may be a bit cynical, but am I right? As a real estate professional, you're losing out on business if you’re not turning up in local search results. At Mail-Right, our mission is to help agents grow their business online; that’s why we’ve provided these five tips on ranking high on search engine results. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Adam Brown https://www.mail-right.com jonathan@mail-right.com 775-372-6322 Robert Newman InboundREM https://inboundrem.com https://www.facebook.com/mailrightusa

Google will never tell us exactly how to rank perfectly, but we know some core items that have consistently improved rankings. In today's episode, we cover 5 major factors that will have a significant impact on your website rankings that can be implemented over time! Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Urgent Care Marketing Pros! https://urgentcaremarketingpros.com/ Facebook: https://www.facebook.com/urgentcaremarketers Instagram: https://www.instagram.com/urgentcaremarketingpros/ LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

#google #ranking #backlinks Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows them all, most contain a lot of myths. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention. #backlinks #backlinks are arguably the most important #ranking factor. How do we know? #backlinks form the basis ofPageRank, which is the foundation of #google's #ranking algorithm. Independent research also confirms the relationship between #backlinks and organic traffic. However, not all #backlinks are created equal. Lots of factors contribute to a backlink's ability to move the needle, and the two most important are relevance and authority. Topical authority #google wants to rank pages from authoritative sources—and this goes way beyond #backlinks. But is there any evidence for “topical authority” as a #ranking factor besides the anecdotal? Absolutely. #google's search quality rater guidelines mention something called E‑A-T. This stands for expertise, authoritativeness, and trustworthiness. Search intent #google doesn't rank the same type of content for every query. Analyzing the current top-#ranking resultsfor the “four C's of search intent” is an excellent way to understand the basics of how to optimize for a query. The four C's are: Content style Content type Content format Content angle Content depth #google wants to rank the most useful resultfor the query, so covering everything searchers want to know is key. However, this isn't about content length. Longer content isn't always better. It's about covering what's important to the searcher and what they expect to see. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Tips this week include: • Tell WordPress not to make WebP the default image format • My case study proving why the Performance Lab plugin misses the mark • Ranking Factors Part 1 workshop is this week • The Digital Downloads workshops start April 12 • WordPress 5.9.3 releases today and what's in it • Why I'm so happy Stripe is getting back into crypto payments • YouTube will soon host podcasts and how to make the most of this • Should you start with a newsletter instead of a blog? • How to create a sidebar in an FSE theme workshop

4 SEO Ranking Factors On Google | Social Signals | On Page SEO | Site Speed | Off Page SEO / Backlinks - The Daniel Latto Podcast - Season 7 Episode 67 The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Instagram Shares New Overviews of Key Ranking FactorsStory 2: Google launches Google Business Profiles calls APIStory 3: Google dropping follow and welcome offers in local listingsIf you'd like to learn more about me, visit https://richungseo.comDon't forget to rate the show!-----------------------------------------------Follow me on:InstagramTwitter-----------------------------------------------Rich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 © Copyright 2022 Rich Ung SEO All Rights Reserved

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - show notes for this episode are @ https://bit.ly/3ncBqxz ----more---- Support this podcast Subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS I help goal oriented business owners that run established companies to leverage the power of the internet - Contact Guy R Cook @ https://guycook.wordpress.com/start-with-a-plan/ | Information Kit The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/ Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429 20211116

Google ranking factors are usually a hot topic of debate in the SEO industry.     While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.    So the Search Engine Journal team set out to separate fact from fiction.    Join Search Engine Journal's Assistant Editor Anna Crowe and founder Loren Baker as they give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show.   Whether you're attempting to understand the latest algorithm update, improve a site's rankings, or boost conversions, understanding how the search engine works and where you fit in the ecosystem can result in a much better strategy, a smoother user experience, and more high-quality traffic.    We're talking about a few key ranking factors from the ebook, how the book was put together, and what it means for you.   This started back in November 2019, so this is how long this ebook has been in the works. The goal really was to become the SEO Mythbusters on what is and what isn't a ranking factor. We wanted to come up with something more defined by facts and not just based on opinion and commentary. –Anna Crowe [04:44]   There are tons of studies out there, but whenever you actually get into the meat of those studies, a lot of it is opinion or cause and correlation types that don't necessarily ring true to what Google's statements are, what's in their patents, or what's confirmed from the voice of John Mueller or Danny Sullivan. –Anna Crowe  [07:51]   A good chunk of our time, I'd probably say, maybe even 60 percent of it was spent researching before we actually began writing this piece. –Anna Crowe [09:32]   ​​ [00:00] - What Anna does at SEJ and her digital marketing interests [02:33] - What Google Ranking Factors: Fact or Fiction covers [02:52] - Are there still only 200 Google ranking factors? [03:41] - What led to creating this book? [04:14] - The methodology behind Google Ranking Factors [07:26] - Why this book took almost two years to write [08:24] - What Anna learned from researching the various ranking factors [09:57] - How did Google algorithm updates affect the research behind the many ranking factors? [11:07] - How might continuous mobile scrolling change website visibility in the search results? [14:30] - Are Easter eggs a Google ranking factor? [16:54] - Is word count a ranking factor? The final verdict [21:51] - What is Query Deserves Freshness, and does content freshness affect website rankings? [28:27] - Is E-A-T a ranking factor? [29:55] - Are links a ranking factor? [34:37] - The gray area of domain and site age as a ranking factor [37:30] - Is the Better Business Bureau (BBB) a ranking factor? [38:50] - What is the difference between Google Quality Rater Guidelines and a ranking factor? [42:14] - The interesting panini analogy by Loren [43:57] - The main takeaways from reading the book The more you understand how the Google algorithm works, the better you can deliver an amazing piece of content to the user. –Anna Crowe [10:20] It's about science, so it's interesting to learn how the algorithm works. But it's more important to realize that the goal really is to build a better page for the user. –Anna Crowe [44:27] The purpose of this Ranking Factors ebook is to demonstrate that yes, there are all these ranking factors, but they evolve. In the end, it's really just about the user, and the goal is to make sure that your website is an amazing experience for them. –Anna Crowe [45:11]   It sounds like the life of an SEO has been mirrored into this project in terms of keeping up with everything. –Loren Baker [11:09]

Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor. 2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour? That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms. They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli's anecdote of his bug discovery ;) Eli is super delightful, smart and funny. This is an episode you won't want to miss ;) What you'll learn from Eli Schwartz 00:00 Eli Schwartz and Jason Barnard01:08 The Brand SERP for Eli Schwartz's (with an incorrect knowledge panel)04:48 Explainer: Ranking Signal vs Ranking Factor08:02 Examples of signals and examples of factors13:22 Ranking signals vs ranking factors, where do you focus?15:12 Measuring the success of the algorithms. Should we look at the Metrics?16:58 Great plugins vs great content for SEO20:49 Answer bots, aggregators and arbiTRASH23:14 What product-led SEO can do for specific user needs26:48 Factors doesn't fit into Google's mission28:57 Are Google's data silos talking horizontally to each other? 30:28 Real-time signals vs Google Dance (is it back?)32:37 What happens with Google My Business during Covid lockdowns?38:40 Why Google need to be careful with the information it allows into its knowledge graph39:15 How can we effectively focus on ranking signals in SEO? This episode was recorded live on video August 31st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor. 2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour? That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms. They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli's anecdote of his bug discovery ;) Eli is super delightful, smart and funny. This is an episode you won't want to miss ;) What you'll learn from Eli Schwartz 00:00 Eli Schwartz and Jason Barnard01:08 The Brand SERP for Eli Schwartz's (with an incorrect knowledge panel)04:48 Explainer: Ranking Signal vs Ranking Factor08:02 Examples of signals and examples of factors13:22 Ranking signals vs ranking factors, where do you focus?15:12 Measuring the success of the algorithms. Should we look at the Metrics?16:58 Great plugins vs great content for SEO20:49 Answer bots, aggregators and arbiTRASH23:14 What product-led SEO can do for specific user needs26:48 Factors doesn't fit into Google's mission28:57 Are Google's data silos talking horizontally to each other? 30:28 Real-time signals vs Google Dance (is it back?)32:37 What happens with Google My Business during Covid lockdowns?38:40 Why Google need to be careful with the information it allows into its knowledge graph39:15 How can we effectively focus on ranking signals in SEO? This episode was recorded live on video August 31st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor. 2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour? That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms. They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli's anecdote of his bug discovery ;) Eli is super delightful, smart and funny. This is an episode you won't want to miss ;) What you'll learn from Eli Schwartz 00:00 Eli Schwartz and Jason Barnard01:08 The Brand SERP for Eli Schwartz's (with an incorrect knowledge panel)04:48 Explainer: Ranking Signal vs Ranking Factor08:02 Examples of signals and examples of factors13:22 Ranking signals vs ranking factors, where do you focus?15:12 Measuring the success of the algorithms. Should we look at the Metrics?16:58 Great plugins vs great content for SEO20:49 Answer bots, aggregators and arbiTRASH23:14 What product-led SEO can do for specific user needs26:48 Factors doesn't fit into Google's mission28:57 Are Google's data silos talking horizontally to each other? 30:28 Real-time signals vs Google Dance (is it back?)32:37 What happens with Google My Business during Covid lockdowns?38:40 Why Google need to be careful with the information it allows into its knowledge graph39:15 How can we effectively focus on ranking signals in SEO? This episode was recorded live on video August 31st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Today we've got beeping power supplies and upcoming changes to Google ranking factors. We're bringing these technical topics down to an understandable level and giving you ideas of how to deal with them today and tomorrow. That's what's in store for episode number 34 of the ReThinkYour.com podcast. (recorded March 31, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.

Listen to your hosts from Battle of Ranking Factors try to not get too in the weeds about keyword research. From where to begin research, utilization of those keywords, our favorite tools and more we hope we can help you launch your research and get to work!

What is SEO? A big topic, we will be discussing about different aspects of SEO in our upcoming episodes, today we mainly focused on what are the ranking factors for search engine. Stay tuned for next episode. Thank you all

The wait is over! Are you interested in or struggling to build your SEO strategy, generate traffic? In this episode, I have invited special guest Devanand Pandey a passionate Digital Marketer | Trainer, Founder of Digi Globes | Owner of Digital Marketing Hike Academy. He is currently on a mission of training 1 million people for free. Devanand has shared some amazing insights about SEO, Wordpress Plugins and much more. Questions covered in today's podcast episode: ✅ What is your journey? ✅ Where do I start my SEO strategy? ✅ How to conduct keyword research and use in content? ✅ How to write SEO friendly content? ✅ Link Building? ✅ Is SEO dead? ✅ Which SEO tools Devanand uses? ✅Top 5 Ranking Factors? ✅On Page, Off Page Optimization? ✅Platform best to get started with blogging? ✅ Top 5 WordPress Plugin's for SEO optimization? Thoughts? What is your take on building an SEO strategy, generating traffic for website? Do listen to this episode if you want to learn more about creating a sound SEO strategy, and start blogging with WordPress. Connect with Devanand on: Website: https://digitalmarketinghike.com/ Connect with Roohi Kazi: Instagram-roohik2, and join the Educating and Learning Together Facebook Group to connect with previous guests on this podcast series

Google ranking factors are not weighted equally.  But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts.  Check out SEO Podcast 383 with Chris Burres and Matt Bertram as we cover Google's 4 Biggest Ranking Factors.Source: https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: https://bit.ly/2Mx67hw

Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work) 7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this) 8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number. 9. Load up your WordPress ping list 10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)