Podcasts about spyfu

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.=================================================================Best Moments:(01:47) Understanding the role of analyzing your competitors' actions(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

You see your competitors funnels, they're crushing, but you don't know HOW. So what do you do? Give up, of course.  Just kidding. Reverse engineer their strategies. Today's episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.  Hit play during your bathroom break, Marketing Bestie.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his experience working on some fantastic SEO teams. Zac shares his journey from starting with Black Hat SEO techniques to becoming an SEO leader. Listen to hear why he suggests marketers should adapt their keyword research strategies to account for AI overviews and why backlinks remain essential in 2024. In this week's deep dive, listen to Zac share everything you need to know about effectively using AI-generated content in SEO. Zac gets tactical, sharing multiple case studies on leveraging programmatic SEO and tools for scalable content production. Rounding out the episode, Zac and Nate cover topics like bringing unique perspectives into content, adapting SEO strategies amidst changing algorithms, and the future of search engines in the era of AI. Closing the episode is our popular lightning round of questions!Learn More About Zac HarrisZac is a seasoned digital marketer who has propelled countless businesses, including Copy.ai, SpyFu, and his own entrepreneurial ventures. His work has driven impressive growth for major brands like McDonald's and Craigslist through smart, consultative strategies. Zac excels at technical SEO, content strategy, data analysis, affiliate marketing, and product launches. With experience across both corporate and startup environments, he combines analytical skills and creative thinking to unlock sustainable growth.LinkedIn: https://www.linkedin.com/in/zacharris36/copy.ai: https://www.copy.ai/

Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You'll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/ Resources: Free SEO Audit Ask us a Question 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You 98 Answering Your Website Schema Questions 136 Answering Your Questions About Schema 168 - Terry Samuels Answers Your Local Business Schema Questions Linkwhisper Zimmwriter Search Atlas seospringtraining.com salterrasite.com SpyFu

Mike Roberts is the founder and CEO of SpyFu, a leading competitive research tool for marketers and entrepreneurs with over 15,000 paid customers and hundreds of thousands of free users. SpyFu was launched in 2006 and has been a profitable and bootstrapped business for almost 18 years.  Mike is a happy founder who splits his time between leading the business and his personal pursuits, which include surfing and spending time with his family. He is still passionate about innovation, search marketing technologies, big data and AI, and creating new ways to help smaller businesses succeed.  Learn more at practicalfounders.com.

As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, government, and nonprofit organizations, leveraging his extensive network and experience to provide businesses with comprehensive solutions for their needs. Find out more at movingforwardsmallbusiness.com. Today, we will discuss strategy from every angle you can imagine, and I have Jimmy Newson, a business and growth strategist and consultant. He specializes in working with small businesses and entrepreneurs and has great insights into what you can do today to improve your vision and strategy. “If you can start a strategy sooner rather than later, you're already headed in the right direction, you know what your true north is, and now you're headed there confidently.” – Jimmy NewsonThis week on SmallBizChat Podcast:Why strategy is different, but equally important, for small businesses as it is for big companies. Starting your strategy sooner rather than later. What you need to know when building or updating your strategy. The power of having a vision and bringing your team in to create the vision. Utilizing the data of market analysis. Appropriate resource allocation to fit with your strategy. Leveraging tools to do the heavy lifting.Resources Mentioned:Become Your Own Boss: https://smallbizladyuniversity.com/ Boss Quiz: https://smallbizladyuniversity.com/boss-quiz/ SEMrush: https://www.semrush.com/ SpyFu: https://www.spyfu.com/ Winmo: https://www.winmo.com/ Cascade: https://www.cascade.app/ Connect with Jimmy Newson:Website: https://www.movingforwardsmallbusiness.com/ Website: https://www.jimmynewson.com/ LinkedIn: https://www.linkedin.com/in/jimmynewson/ Facebook: https://www.facebook.com/jimmylnewson/ Twitter: https://twitter.com/jimmynewson1 LinkedIn:Strategy isn't just for the corporate giants; it's a game-changer for small businesses too. In the latest episode of SmallBizChat Podcast, I chat with Jimmy Newson about why starting your strategy early is the ticket to confident growth. Get insights on leveraging tools, market analysis, and crafting a vision with your team here!#SmallBizChat #smallbusiness #business #strategy

In this episode, Kasim talks about a crucial topic for anyone in the market or starting a new campaign: spying. Yes, you heard that right! Spying on your competitors can give you a wealth of information and insights that can help you improve your own marketing strategies. But with so much information out there, it can be overwhelming to know where to start. That's why Kasim is here to share his favorite spy tools to help you see what other players in your industry are up to. Some of these tools are designed to help you uncover your competitors' top-performing pages, which means you get to see their offers, sales funnels, one-time offers, upsells, and where their traffic is coming from. With this knowledge, you can improve your strategies and stay ahead of the game. Whether you're focusing on Google Ads, Facebook Ads, YouTube Ads, or any other platform, these advertising tools can be instrumental in guiding your strategy toward success. So if you're ready to take your marketing game to the next level, watch this video until the end. You don't want to miss out on these amazing spy tools that can give you the edge you need to succeed in today's competitive market. Discover your competitors' winning strategies with Kasim's must-have spy tools!Links to mentioned tools:SEMrush: https://www.semrush.com/ iSpionage: https://www.ispionage.com/SpyFu: https://www.spyfu.com/PPCAdLab: https://ppcadlab.com/ Related videos:

This episode features the brilliant Amy Lynch. Amy is a Senior SEO Account Manager at Search Seven. Amy starts by running through her career, with over a decade in the industry and from working for herself for many years. She talks about having a website competing against top jewellery businesses because of her SEO work when starting off. Amy highlights her main strength is identifying SEO performance with a strong focus on identifying performance loss and giving good timelines for SEO recovery.  To add to this she speaks about a business being hit significantly by the panda update and how she recovered a 10,000+ page website in 9 and half months to its former glories. Amy highlights what software she'd recommend for top-level SEOs in the modern day including SEM rush, ahrefs and the new improved google trends. Spyfu for competitor analysis, and then insights included search engine journal and analytics mania on Youtube. We discuss GA4 and the free-flow charts in the explore section. She also gives an example of plugins clashing with Apple iOS traffic causing a whole portion of a site's traffic not to be collected. Something that could happen to a lot of businesses in the coming months. This episode is perfect for anyone wanting to understand SEO at an advanced level and learn from an expert in this field.

Google Ads is a powerful way to attract people to buy your product or service. Due to its search intent capabilities, Google Ad campaigns have become a must if you want to attract high-quality relevant leads.  In fact, research conducted by HubSpot's Annual State of Marketing report revealed that as of 2022, 63% of internet users have clicked on a Google ad. In this article, I will share with you some tips on how you can set up a profitable Google Ads campaign along with some fantastic tools in the end that will help you get leads that not just visit your website or app, but also take action you want them. Here are 5 tips to help you set up a profitable Google Ad Campaign Set up an Advertising Budget A clear advertising budget will help you structure your ad campaigns and give you the liberty to experiment with different campaign types.  Without knowing how much to spend, you will be flying blind and even lose out on opportunities to find out which type of campaigns work best for your brand.  The idea should be to set a fixed budget, then begin your campaign types with experimentation using a limited budget, and then once you find out which one works best, double down on that campaign with the rest of your adverting credits.  How to calculate your Google Ads Budget?  You will need to check the average cost per click on the keywords you would like to target and while there are several tools such as SEM Rush and SpyFu that gives you the Avg. CPC data, the best tool I recommend to get this information is Google's Keyword Planner  Google Keyword Planner gives you avg cost estimates of the keywords you would like to target. While the actual cost of the keyword may vary, you will get a fair idea of what your budget should be to reach your audience.  While there are many parameters that should be taken into consideration while setting up your ad budgets, this tool will give you a push in the right direction. Choose the Goal that is Perfect for You Google Ads gives you the option to set your campaigns based on the goals that you want to achieve for your business.  Different businesses have different goals, and choosing the right goal at the start can help you optimize your campaign effectively.  For example, you may want Leads for your education business Sales for your eCommerce business Brand awareness campaigns for your new product. Choosing the right goal will help you set your campaign for success.  High Intent Keywords If you want to reach the perfect target audience, you need to ensure your keyword targeting is precise.  Google Ads works on search intent, and that makes it one o the best places to get quality leads. Find out what your ideal customers type on Google Search to get to your product or service.  Fortunately, one of the best tools that is available right now for keyword targeting is provided by Google itself - It's the Google Keyword Planner   You can search based on keywords or by adding the link of your website (or your competitor's website) and it gives you keyword volume, bid amounts along with the avg monthly searches.  Using this data, you can select the high-intent keywords that are relevant to your business and add them as part of your campaign strategy.  Besides this, you can also use other tools like UbberSuggest, SEM Rush, Ahrefs, and Google's suggestions when you type your query on the search engine.  Use negative keywords Negative keywords are extremely important when running your Google ad campaigns. When you use negative keywords, you end up saving a lot of money and improving the quality of your leads.  But what are negative keywords?  Negative keywords are those keywords that you add to your Google ad campaigns in order to avoid showing up for queries that are not relevant to what you have to offer.  For example, say I want to start a digital marketing course and I want to target people who are looking for ‘digital marketing courses in Mumbai.'

El análisis de la competencia online es parte indispensable de la estrategia de marketing digital. Nunca deberíamos invertir nuestro tiempo y dinero en un nuevo negocio, emprendimiento o proyecto sin antes haber estudiado a nuestros competidores potenciales. Para saber cómo hacerlo, en este episodio contamos con Sebastián Pendino, consultor de marketing digital y negocios online. “Esto lo puede hacer cualquier empresa sin tanta cantidad de recursos. Estudiar la competencia no es demasiado complicado”, afirma nuestro especialista. En ese sentido, recomienda “armar un listado de nuestros competidores que conocemos, e investigar los que no conocemos, y simplemente con un programa podemos armar una columna con el listado de competidores y varias columnas con los puntos que nos interesa analizar, desde ventajas competitivas o debilidades, si son fuertes en redes sociales, si responden rápido a los comentarios, etc.”. “No hace falta tener herramientas tan sofisticadas. Podemos analizar la competencia simplemente simulando ser un comprador”, agrega. El consejo que nos da Sebastián es “entrar en las redes sociales de la competencia, y eso es ver los comentarios de los usuarios que hacen ante cualquier tipo de post”. Luego podemos entrar debajo de cada producto donde están las reviews y “ver si hay críticas y qué hay a favor, porque también podemos imitar cosas que nos gustan de nuestra competencia”, aclara nuestro especialista. “Y finalmente comprar uno de sus productos y ahí podemos ver la demora en la respuesta de soporte, si es una única persona que está respondiendo y gerenciando el negocio, etc.”, detalla. Luego de eso podemos ver la web y usabilidad, ver cómo son los carritos de compra, si hay descuentos, si hacen remarketing, y finalmente apuntar al newsletter, para saber sus novedades. Las debilidades de nuestros competidores podrían ser nuestras fortalezas competitivas, y pueden ser nuestra propuesta de valor. Con el análisis de cinco competidores es suficiente para obtener la información que necesitamos. Hay 3 cosas fundamentales para mirar la competencia. El primero es la experiencia de usuario: “Es fundamental, porque si hacemos publicidad, pero el proceso de compra no funciona, se desperdició todo ese esfuerzo”, destaca nuestro especialista. “Luego es lo que es soporte, si responden en el chat o por redes, si responden rápido y nosotros poder mejorar eso”, comenta Sebastián, y añade: “Y tercero es ver los precios y ver qué hacen en cuanto a ofertas, promociones, etc.”. Aunque no es posible saber completamente cuánto gasta nuestra competencia para atraer clientes, Sebastián nos hace algunas sugerencias. Podemos usar la herramienta Semrush, “que te permite saber qué anuncios está haciendo la competencia y podemos saber el PPC”, explica nuestro invitado. “Y también el analizador de palabras claves de Google suele darnos el PPC para tener una idea de cuánto cuesta. Pero no sabemos cuántos clics está recibiendo la competencia y ahí siempre queda la duda del valor total que está invirtiendo. Hay números que nunca vamos a saber, pero podemos tener una noción de cuánto están pagando por clic y el costo de adquisición del cliente”, asevera. Existen algunas estrategias para ser más competitivos, y una es a través de la fidelización de clientes. “Ahí podemos ir con tarjetas por puntos para otro tipo de compra posterior, podemos hacer ofertas y promociones y trabajar bien lo que son redes sociales, email marketing, y algo fundamental es crear una comunidad de gente que esté muy amarrada a nuestro producto y en eso podemos combinar nuestra marca personal con la marca comercial”, desarrolla Sebastián. “Otra cosa que puedo recomendar para ser más competitivo es educar, donde vamos explicando ventajas usos, formas de utilizar nuestros productos y servicios”, señala. Para lo que son las herramientas pagas, Sebastián hace referencia a las de “Social Listening, que analizan la reputación online”. “Podemos auditar la marca de los competidores con ciertas keywords. Y además hay herramientas que funcionan con inteligencia artificial para saber si el comentario que están leyendo es positivo, neutro o negativo, entonces tenemos resúmenes que podemos analizar y saber qué es lo que hablan tanto de nuestra marca como de los competidores. El software que más uso es Awario y hay otra conocida que se llama Mention. Para ‘espiar' a la competencia está Brand 24 y SpyFu y para ver contenido es BuzzSumo”, cierra nuestro invitado. Página web: sebastianpendino.com

This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/ There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On this episode, I'll share 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings. -=-=-=-=- Tools & resources discussed in this episode: [Free Semrush Trial] Get free access to 50+ tools within Semrush: https://www.99signals.com/go/semrush-agency/ Semrush Review: The SEO Tool Trusted by Experts - https://www.99signals.com/semrush-review/ Semrush how-to guides from my blog: How to Use Semrush for Keyword Research: The Definitive Guide - https://www.99signals.com/semrush-keyword-research-guide/ 6 Powerful Ways You Can Use Semrush to Crush Your Competition - https://www.99signals.com/semrush-review-supercharge-your-seo/ Semrush Site Audit: 10 Most Overlooked Features - https://www.99signals.com/semrush-site-audit-overlooked-features/ 10 Actionable Things You Can Do with Semrush to Boost Your Traffic - https://www.99signals.com/actionable-semrush-tips/ Semrush compared with other SEO tools: Semrush vs Ahrefs - https://www.99signals.com/semrush-vs-ahrefs/ Semrush vs Moz - https://www.99signals.com/semrush-vs-moz-best-seo-tool/ Semrush vs SpyFu - https://www.99signals.com/semrush-vs-spyfu/ Semrush vs Ubersuggest - https://www.99signals.com/semrush-vs-ubersuggest/ Semrush vs Mangools - https://www.99signals.com/semrush-vs-mangools/ -=-=-=-=- Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both paid search and SEO. He also shares how the tool provides insights on multi-lingual campaigns, and how users should view competitor data to successfully influence future marketing campaigns.

5 Ways High-Quality Content & PPC Compliment Each by Spyfu.comAuthor: Kristopher JonesSource: https://www.searchenginejournal.com/combine-content-marketing-ppc/324381/#close Sponsored by: https://www.spyfu.com/–"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here : https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Why Brand Awareness Is The 5th Pillar Of SEOWhile the traditional SEO techniques work on non-branded search, they are ineffective on branded search. Learn how to grow branded search by embracing brand awareness as the fifth.Author: Wilson LauSource: https://www.searchenginejournal.com/why-brand-awareness-is-the-fifth-pillar-of-seo/461435/Sponsor: https://www.spyfu.com/-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWR Digital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within your fingertips with these 12 strategies, that really work.Author: Ryan WeberSource: https://www.searchenginejournal.com/how-to-get-quality-backlinks/460802/ Sponsor: https://www.spyfu.com/ -"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here : https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment Purposes Only.

Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFuResearching your competitors' marketing strategies is a great way to get a well-defined marketing strategy keeping you step ahead of your competitors.Author: This post was a collaboration between Sidra Condron, Patrick McGraneSource: https://www.spyfu.com/blog/tutorial-researching-competitors-marketing-strategy/Sponsor: https://www.spyfu.com/-"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here : https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres 

Does the word "marketing" stress you out - especially the idea of creating a marketing PLAN??   It doesn't have to be complicated, I promise!   I'm sharing 5 tips to create a super-simple plan to get your wedding business marketing in the right direction...and you don't need a degree to do it!    === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/    Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/    === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: www.bookmorebrides.com/    Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/   Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/     Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm     Get The Software We Use:   OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

Is your wedding business website a "set it and forget it" kind - as in, you set it up years ago and kind of forgot about it? ;) - or are you always working on it, perfecting it, and updating it?    Well, if you don't have your website set up the right way, neither of these approaches will help you get more business...so let's fix that!   In today's episode (the first of 3 parts!), I'm sharing with you the biggest website mistakes that wedding business owners make - AND I'm sharing details on our brand-new course offering, the Winning Website Formula for Wedding Pros, and how you can get **special early bird pricing** until February 20!   After you finish listening to the episode, email us at hello@bookmorebrides.com to get all the details!   Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

The "Book Now" button *seems* like it should be the easiest way to get couples to reach out to you...but is it actually scaring them away? I'm sharing why this might be happening, and what to do about it - PLUS, something brand-new that we're offering to make your website a SUPER valuable tool for more sales in your wedding business!!   Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

We've all heard the phrase, "The fortune is in the follow up" - but what should that look like in your wedding business? Should you be following up more with your leads? Are you following up too much? And how do you know??   In this episode, I'm sharing with you some HOT tips on what you need to know about following up with your couples - including how many times you should be following up! - and why it literally pays to be what I call Professionally Persistent!   Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

Are you texting your leads? If not, you might be missing out on a big opportunity to build that know-like-trust factor - plus, your couples might even WANT you to text them! In this episode, Nick and I (that's right, you get to hear from Nick in this episode too!!) share some of the pros and cons of texting, as well as the right AND wrong ways to text with your leads so they want to hear from you and set up that consultation. And this is just the tip of the iceberg on texting for your wedding business - this info is part of a full-length workshop inside our Wedding Business Acceleration Membership, our super-affordable, learn-as-you-go portal to handle some of your biggest marketing and sales challenges in your wedding business. (And did we mention it's just $37 a month, with no commitments??) Check out the Wedding Business Acceleration Membership here: bookmorebrides.com/wedding-business-membership/   Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/

What does 6 seconds mean for your wedding business? When it comes to getting leads online, it means EVERYTHING - and in this episode, I'll show you the quick but CRUCIAL info you need to keep leads on your website and make them want to contact you.   Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/

We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.We also hear from Moss Pauly. Head of Warrior Forum. which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers.

Every wedding pro needs solid leads to grow their wedding business...and in today's episode, I'm sharing our Cracking the Booking Code method so that you can learn how to bring in more leads online - CONSISTENTLY and STRATEGICALLY!    Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/

The new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he's been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more.Three Things You'll Learn in This EpisodeWhy content is important to rank organicallyWhat you can do on Google that you can no longer achieve on FacebookHow to get on the first page of a Google searchResourcesRealtopReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast is the end of what really 2021 We're about to get in 2022 and 2022, you're going to talk about doing some new things. And one of those new things that have started about a little bit of a buzzword in the industry, are Google ads. I actually saw a post about it this morning and one of the Facebook groups. Hey, do I know anyone that can run my Google ads for me? Because my guess is that Facebook's not doing what it used to. And that's the only ad platform real estate industry has ever actually attempted to do anything on. And they're resorting to Google ads. And you know, personally, I've been doing those YouTube ads for about nine months. I've not cracked the code I've had. But I've generated my business from nowhere. I optimize but I also am running a lot of Google Display ads right now those are doing really well. I'm getting a lot of for retargeting purposes, I love them. But I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nick, why don't you go ahead and tell everybody who you are, what you do. And then let's get into this interview.Thanks for having me on Mike. My name is Nick Collis, I own a company called Real top marketing. out of Boston, Massachusetts. We help all types of professional service businesses, including a lot of real estate brokerages, financial services, companies, and so on, generate tons and tons of qualified leads using Google ads, amongst other things. But I would say that's our that's our core focus we've generated to date. And this isn't actually counting every single client but over 89,000 paying clients using Google ads. So that's our that's our claim to fame.Yeah, well, let's get it. There's all kinds of questions about Google ads. And you guys, these are the ones that pop up at the top of the search results. So you see ad and it's like blue font. And if you're not number one, no one goes to page two. That's why people are doing them. You either get there two ways we either SEO and rank there, which I'm going to go on a wild limb and say 99.9% of the real estate and mortgage industry don't have enough content to rank organically.So how are you? How are you going to compete with Zillow and Redfin and these guys that have 100 People just writing content, it's difficult for the sole practitioner, even even a local brokerage to even come close to what they've got going.So walk me through from a real estate agents perspective, let's do this in three ways real estate agent, lender, and then seller lead generation, so people own homes, because these are the top three topics, and how we would reach these people. First off, let's go on to the targeted. What can you do on Google that you can no longer do on Facebook?Well, there's there's kind of a fundamental difference, right? So you have and I'm gonna actually put aside display for a second. I mean, we're going to put aside the majority of YouTube for a second and just simply talk about the two fundamental differences between Google search ads, so be a little bit more specific, and even just Facebook ads, okay. Facebook is an amazing platform, you can create zillions of cheap leads. I mean, it's it's it's a powerhouse right now. But it's disruptive marketing. So someone isn't necessarily looking for what you have to offer when you put that ad in front of them. Okay. And that's okay. Because, you know, if, you know, if they're interested, if the demographic and they inquire, eventually you're going to have business, okay. There's no question. It's a powerhouse. But Google, especially Google search ads, you have people that are super high intention, they're looking for what you have to offer when they see that ad. They might have already tapped on the shoulder of their referral sources and said, Hey, you got a guy that that can sell my house or you Hey, you got a guy that house they already did that? And and they didn't find someone. So what do they do? They just went to Google or they're just slightly introverted, have no friends and they just live on Google. Right? And they search for companies there. So what we find is the actual sales cycle because these people are so motivated, the sales cycle is far shorter with these people that are looking for your services, so long as you can as long as the searches exist, okay, cuz sometimes you have markets that the searches just aren't there. Okay, as long as the search exists, you can get in front of them with an ad that doesn't oversell which we can talk about that, and then get them to some sort of landing page experience that literally matches what they were looking for. You could do business very, very quickly using Google, um, you can turn a profit very, very quickly. Now, the cost per click is going to be, I mean, it could be 10x, what you're paying on Facebook, but you should be able to, in a lot of cases generate revenue a little quicker, even if it's more expensive. It seems you we can typically get cash flow, cash flow working a little earlier, if that makessense. Yep. So we're talking about intent based versus disrupting somebody's couch? watching the Kardashians. And, and he's right, your costs are going to go up higher. But it's going to be a better quality lead overall, because it's people that are looking for what the hell you do they need this help. So you're solving somebody's problem with it. So that makes a lot of sense. Why don't we hit into targeting and just start with search, it's not getting to display it. So So box search ads, I'm sure you're targeting the same, but let's start with just search ads for the real estate industry.Who can we target? I mean, here's the cool thing about search, okay. It's not necessarily a matter of picking the right age group, or, or you know, the right audience, okay, you can really target people just based on searches. And you can add some other filters, obviously, your you know, your zip codes, you know, you can only do business in a certain area. But you can, you can target people that are looking that are typing in exactly what you can offer, okay, so you don't have to worry about making sure that that audience matches exactly what could possibly be a customer because you're not, you know, you're not disrupting, you're not disrupting them. Okay, they're, they're looking for it. So really, you're targeting I actually think it's a lot easier. Now, some industries tend to be or the searches tend to be so broad. Okay, so we have clients that are attorneys, and yet people that literally search for attorney, okay, but they need a malpractice attorney, and they'll go to 10 Different attorney websites, you know, looking for malpractice attorney. And every time they click on one of those websites, or those ads, they're wasting someone's cash, unfortunately. So an industry like that can be very finicky, and very tricky when you're doing your keyword bidding in real estate can be as well, because you could bid on literally the word, sell my house, get a bunch of different variations of that, and people just looking for websites to, you know, value their house like Zillow, and they're not necessarily looking for a real estate professional. And that's where, you know, when we have someone that is kind of new to Google ads, okay, and maybe they don't have a massive silicides budget, okay, but they're doing you know, they they're doing great business in a particular zip code, what we'll typically do is we'll target keywords like, you know, real estate broker real estate company, we won't just, we won't target just the word real estate or real estate listing, we want someone that is looking for the professional, the actual person that's going to assist them. And that allows us to do away with some of the garbage traffic that won't tarnish the lead ever.Let me stop you right there. super interesting. Whereas most people, and we're talking about keywords. So yeah, there's just a couple of ways you could run ads in Google. And even before I go into this, you could reach people who type in certain keywords, which is what I believe is best practices. Yep. But you could also do several other different forms of targeting, and you could target them based on demographic income, all this other kind of crap, right? Interest, all this other stuff. But from everything I've seen, yeah, I think the keywords is what people are what works the best. But what's interesting about what he just said, was not necessarily focused on the keyword that they type in, on the problem they have, but the keyword that they type in based upon the person who could help them solve it. That's a difference. Right there. So if you didn't catch that, think aboutthat. That's, that's one of the filters, otherwise, you're just gonna blow a ton of cash. We've seen agents do it, they're bidding on literally real estate in their zip code. And they're getting all of Zillow traffic, people trying to price out their house. And there's, there's, there's no money there, you know, or they're getting a lot of people that come to the website, and they do want to poke around, or they'll use their, their home value engine, you know, whatever. They're running on their website. And that's great. You can capture some data there. But I usually suggest doing that as kind of a phase two of Google. So phase one, I usually like to launch campaigns, people looking for the professional. Even if the traffic isn't a ton of traffic, the leads will be quality. It'll be super high intention. And once we've sort of maximize the campaign like that, and we've kind of squeezed every Anything we can out of it in terms of how many leads we could generate at the right price, then we'll move on to like a phase two, which is an additional campaign that's a little bit more broad. Knowing that we're gonna get some tire kickers, we're gonna get some guys that click around, we're gonna have a higher bounce rate. But you know, you just work out the formula at that point a little differently.And when you guys are searching for different keywords, a lot of people are aware, you guys just using keyword planner in Google, are you guys using anything in particular, I have a follow up to that.We're a big, big fan of keyword planner. But also we're a big, big fan of SpyFu, SpyFu SpyFu has been our go to lately, I mean, because we can, we don't have to totally reinvent the wheel. And I think that's something important for a lot of the listeners out there. I mean, you know better than anybody, especially with social media ads, you can see what the other guys are doing. Facebook will give you the data, Google will give you the data. And now these third party engines can literally give you everything. So why try to reinvent the wheel just use one of these toolsin tow, arresting how much money that people need to spend on something like Google ads, you know, like they get the hit a campaign, they are more expensive. How does someone know? And in this some I struggle with too is like when you look at the audience size is based on impressions, and my brain looked at just looks at different like there was like millions and millions and millions no matter what. So like when you're sitting there like looking at a Google ad? Or a keyword like how do you determine which is the right answer? How much do you need to spend to actually make an impact? I see a major drop off or pick up in Facebook when I go over 100 bucks a day versus under it? And there's all it seems like that's almost like that threshold. But is that true for Google? And how does that work?Yeah, Google. I mean, I hate to say it, right. But the barrier of entry is definitely higher than it was five years ago, way higher than it was a decade ago, when I really first started getting into Google ads. So we'll get you know, we'll ever brokerage or a professional services business hit us up and say, hey, you know, I want to test this out with $500 in ad spend the first month. And as much as I'd like to help them, what we find is when we do the numbers Google's been around so so long, that they're already companies occupying those top three spots, they've already made their money back 100 times. So now they're playing with the houses money in terms of marketing spend. So they'll just auto bid for those top spots. So the little guy, he doesn't have that low bear event she wears, you know, with social ads, at least you're paying for impressions. So you almost have not almost you're not completely but an unlimited inventory. With Google, it's like you're limited with the number of searches, you're limited to those top three to four spots, page two is essentially totally useless. So the barrier of entry is much higher. When I get an inquiry like that, I tell people, what's your budget for the year? And if it's not at least $1,000 per month to start? I tell them don't even waste your time yet, you know, get out there start knocking on doors, you know, start posting tic tock videos, because I don't think it's going to be for you.Yeah, that makes a lot of sense. And I do see a certain audience size that's relative to that, or are you just you? Don't you even look at that?Well, yeah, sometimes we'll have a customer that's only doing business in a particular zip code. And, and we do the you know, we jump at the keyword planner, and we do our forecasting, and we find that, you know, this 50 searches in that particular zip code. And, you know, if you if you take it two or 3% click through rate, and then you take 20% of those clicks, turning and deletes really, what do you get maybe a lead? You know, so you wonder, like, all the time management that goes into monitoring these campaigns, is it worth it to get a leader to where maybe you could be out there, I don't know, going to your local chamber of commerce meetings and asking for referrals and getting the same thing. So yeah, you want to have a decent pool size. Imean, that requires me to get up off my ass and actually do some though. So I mean, what the hell I want. That's too much work.Funny story. I was at a chamber of commerce meeting the other night, a random town that I don't live in. It was like a wedding crasher Chamber of Commerce meeting in Bill burrs brother was there randomly lives in the town. That's funny.Interesting, man. So um, also, I noticed when you're doing Google ads, there's different like, they could say, like, let's just say I type in real estate agent, real estate broker realtor. And then it says, you want a specific keyword search? Or do you want it very broad? What do you guys do on like a phase one when you're starting a new campaign for something like that?Great question. So for those of you that have never run a Google campaign, when you bid on a keyword, there are three different ways you can bid on a specific keyword. So let's use that example. Let's say real estate broker or even real estate company, right? You can bid on real estate company exact match, which is they have to type that exact thing in exactly how we just said and wrote it. Then you have phrase match, which is a slight variation of real estate company which could be like those Worst real estate company, the best real estate company, some variation of it, and then you have a broad match. Okay, and broad is a recipe for disaster for almost every campaign early on, because that could be a sentence with the word in it, it could be real estate sucks, it could be the word real attached to, you know, find me a real juice, juice press machine, like any variation of that word, or that phrase that you can imagine it's too loose. So usually, when we start these campaigns, especially in real estate, we're starting with exact match, it doesn't produce a ton of traffic, but what we find is the traffic is super quality. And even if it only generates a few leads, here and there, we know the clients not burning through their cache. And then we build on that the majority of companies and actually Google suggestion, if you deal with a Google agent, they're not going to like this, they usually want you starting with broad match. And then they tell you to prune the tree to thin out your campaign from all the bad searches. By then you blown through 10s of 1000s of dollars, you don't have to you can do the opposite, start small and then add slowly. Google's a for profit company, keep that inmind. But in a lot of the you're doing the keyword research, like we'll just say, Buy house sell house fast, a lot of the wholesalers and the rehabbers, you see all their keywords, they do different variations of sell my house fast or something like that. But if you're like if you're narrowing down your area and say your local business, like during the search isn't high. What type of keyword volume do people need to look at? If they're thinking about researching some other keywords to start hitting?Well, I think it's a matter of conversions, right? reverse engineering the formula, okay. So let's say your goal is to get I don't know, four deals a month out of your campaign, okay. And you know, out of those four deals, you need to generate, I don't know, 20 leads, okay, and you know, the traffic that's going to come to your website, it's real estate, it's a little bit loose, only 5% of the traffic is going to turn into a lead, then you can kind of reverse engineer that and say, you know, I'm going to need to generate, you know, to generate those 20 clicks, I'm going to need to get, what's the math there? How many clicks 20 divided by? So this is why God gave us calculators, right? So 20 divided by, so we're going to need to generate 400 clicks per month to get to those four deals. So if you get with a pro that's been doing it long enough, that's the question. They're gonna say, hey, how many deals you want to generate from this. And the other thing they're going to say is, what are you willing to pay per deal? What's your cost per acquisition? That's another thing. Some people like, alright, let's generate traffic. All right, traffic sexy, but I rather say, hey, professional realtor guy, right? If I can get you a deal today, how much are you willing to pay in marketing expenses for that? Yeah, I make 10 grand on a deal. I'm willing to pay two grand and marketing expenses. Great. Let's reverse engineer that. And I'll take a formula like that. I'll reverse engineer that and say, Alright, we need 400 clicks. Right now we're looking at $6 A click in the zip codes, you can do business in $6 a click, you're gonna spend? Yeah, 2400 bucks. Do you have the budget for that? Oh, you don't, don't waste your time. You know,that's a it's crazy. I'm sure this is like an all the professional industry, not just in real estate. And it makes our egos feel better. Like when we're getting a bunch of like, leads and people you see us on Facebook, like Oh, I got I'm getting $5 per buyer lead and you're like, great, we got to go through 700 of those until you actually get to closing and we feel like it. Here's why we look at cost per lead versus cost per listing contract. And any rehabber if you guys listen to a few of the episodes ago, tune in to the one with Dustin defrays. And he runs his he's talking about you know scaling in a local operation and owning properties. And his whole thing is not cost per lead it's cost per contract. He doesn't care about the cost per lead. And he'd rather get five leads a month than to get 300 tire kickers and it saves them a lot of time it saves them a lot of energy for conversion, but that's the way that we have to start thinking that's how you always have to be thinking our business is so fucking ego fold. It's like we just care about what people say. It's like Mee Mee Mee Mee Mee like none of us ever did true like I was so bad at running business with numbers until just about three years ago and even when I moved out here in San Diego, I look back and it's embarrassing. When I look back at my career as a real estate agent How much should I throw at the wall and I would literally just feel better about myself because I had leads coming in and they stroke my ego when I really should have just said dude I didn't even know my ad cost was but I was probably losing money to be honest with you. Right and people don't look at it that way because if I haveleads coming in there oh keep the leads that come in the leads are coming. Pluck the leavesDude, give me the damn contracts.You know, what I've noticed is I did that early on in my career, my last company, we did a ton of volume. And we reach a certain plateau, we hit it, we ran a bunch of different marketing campaigns, we did well, but then we reached a plateau. And then I met with some guys that are running companies that are 10 times the size of mine. This was a financial services call center. And McCarthy's guy so big, and I met with this one guy, and he's like, what's your cost per acquisition? And I was like, it's $100. He said, Well, I pay $200 to acquire a customer. So I'm like, wow, you pay so much more. But his operation was TEDx. And essentially, he created that threshold for himself. He said, I'm willing to pay $200 to acquire clients. And what he would do is he would go out into the marketplace, to call centers, to marketing companies, to agencies, he had so many different people funneling him business, because he knew, I'll get to $200 If you can get me a deal. That was it, how it plays out in terms of ad cost agency fees, and everything that that was just like logistics hitting care about that. But he got to the point where he was setting up sales people were setting up sales organizations just selling him files at 200 bucks a pop, and he would just buy him ready to go deals. So if you can figure out your your cost per acquisition, okay, you can go out into the marketplace and hunt for business, okay, it's free business at that point, if I can give someone $200 I give you $200. And you can hit me 300. What do I care if if I pay 200 or 100? It's free money at that point. And I think that's the difference between the big guys and the little guys, they have that number, and they hunt with it all day long. And that's why they've got these massive operations.I mean, it's, it's for the individual though, it's, it sounds like it's a big, it's a big nut for a lot of people realistically, and they throw up when it's just getting started. You guys, it's like once you get started, like what was I ever worried about? But it's that first month or two? And you're just wondering if it's gonna work. And you know, there's a lot of BS out there. So I understand but you got to put a risk your entrepreneur dammit, like you don't just it's not an easy road, man, you want to sell a lot of houses will take a lot of risks. When you know, you have to just the way it's all it's what we've all done. Anybody in the same I'm sure you have very similar stories, mind you probably risks something. And now you have a good successful business. Well, you fail forward and everything we do, and this is just another one of those things. Let's go into display ads a little bit. So we just talked about search ads, guys, what are the ads for search, you get popped up was talking about how display ads work a little bit. And if you can start getting everybody the concept, butgive you guys a quick summary display, as well as discovery which is part of it. Literally just when you're browsing the internet, you have a lot of websites that are getting paid by Google to have banners all over their websites, right and they get a commission for it. So you're popping around your Gmail, you got ads there, you're popping around YouTube, you got banner ads there and picture ads there. You're popping on different websites that have Google embedded on their sites for to make some cash. And you see these banners everywhere. It is very much this it's very much disruptive marketing in the same way Facebook is okay or Instagram ads are Snapchat ads are obviously they're not as dynamic, you know, you're not going to have you know, really cool video pop up on someone's random website for an ad. But those banners are there. The cost per click for those are way, way, way cheaper than a cost per click for someone that is searching for what you have to offer for search, and they serve a purpose. Okay. What we like to do, Mike is we like to start using display in tandem with search for remarketing purposes. So that people that are leaving the website, we'd like to we'd like to show up everywhere they go, whether it's YouTube or anywhere on that network and we'd like to use remarketing obviously, inside the Facebook Instagram network to but will first use display to take warm traffic and warm it up a little bit more usually try to try to hit them with an offer to get them back into the site. That's usually phase one. Phase two with display is cold traffic. Okay. But and this is a big, but it's a different beast. Okay? It's disruptive marketing, it's cold traffic. It's not something that get that can just be done, you know, where you get the clicks. And that's it, you usually have to remarket your, your display traffic as well multiple multiple times and actually immerse them with YouTube ads with Facebook ads with Instagram ads. So if you're doing cold display, you should be hitting them on social you should be hitting them on YouTube with video. That's the way to make that effective. And also, you know, you got to realize that that sales cycle online just just in this part of the funnel, the marketing part of the funnel, it's going to be much longer than that. In a search ad, okay. And then on top of that, when you're generating these leads, the sales cycle of those leads is going to be much longer as well because they might not necessarily be ready to buy today. But they still want to be part of your ecosystem getting info from you. So your longer marketing cycle, longer sales cycle but display. By the way, the majority of businesses that I work with, they never even get to graduate to display. They never fully maximize their their marketplace in search. So it's very rare. We even go to display for cold traffic. We're usually just hanging out there for remarketing most of the time, that's exactlyhow I'm using it. Hey, guys, I want you guys go ahead and do a test right and I want you to go visit WWW dot real estate marketing do.com www dot real estate marketing do.com. And I'm going to be all over your ass wherever you go. No matter what you're going to see what we just talked about.Yeah, in your dreams in your sleep, like like Freddy Krueger just everywhere, everywhere. That'd be. That'd be neat. If we could just market to people in their dreams. Like while they're sleeping.It'd be great folks, the people, you give it to the one that's exactly how I'm using it. And that's refreshing to hear. You say I'm just using it for retargeting, retargeting my YouTube views and I'm retargeting my website visitors. And I'm returning my emails throughout that, but that's very, very good, cool. Anything else you think we need to add in here? That I don't know, anything that I think people should know.Yeah, my suggestion is that this is just the more of a general tip. And then this is actually coming from a sales guy. I'm a sales guy before I'm a marketing guy, I got into marketing because I needed to generate my own leads, okay, and I didn't want to waste my time, maybe I'm lazy, maybe I just want to be efficient, call it what it is. But if I get on the phone with 10 people, I want to be able to close a minimum of two or three of them minimum. And I want high intention people. So don't be afraid to pay a high cost per click, don't be afraid to pay a big cost for lead, focus on quality, quality, quality quality, because that's going to get your cash flow moving, right? Okay, that's gonna give you the shortest sales cycle. And when the cash flow is right, you can keep buying leads, you can spend as much as humanly possible. In fact, you will, you'll, you'll, you'll want to spend as much as you can, it's a funny thing, when you can get a return on marketing, any sort of positive return. It's, it's unbelievable how much more money you want to spend. It's like making money on the stock market, it's pretty addictive, very similar to it.To every company grows, it's how you scale you got to figure out what that number is, in your guyses business. If you're a realtor, it's at cost per listing contract or post cost per contract. If you're a lender, it's cost per Loana. If you're an investor, it's cost per contract to doesn't matter. You're buying houses, and a lead amongst all three of those audiences is going to be worth something different based upon how much money you make on it. So you also have to take that into consideration. Folks, most of you guys, if you're an agent, you're making two and a half percent of the sales price, right? You're making fucking $10,000 On the low end, usually in most markets nowadays, too, sometimes. $20,000. So like for you to, that's what you want to look at is like, Hey, I'm gonna make $10,000 per closing, would I pay? $2,500 a lead? Yeah, if I knew that was gonna be the case. Do you think you could turn in and lead for $2,500? Someone gave you just one a month?And yes, the question. No, callthis fucking guy up. Steve. Why don't you tell him what your stuff is? God plug your stuff. Oh, sorry. Oh, Steve, Nick. We're Steve. Yeah. I thought you're gonna be on the show to know Nick, go right ahead and plug them in. Tell them where they can learn moreabout. All right, you guys can hit us up at real top.com Not to be mistaken for real tour.com It's not an art. It's the real top calm. You can go on there request a free consultation with myself or someone from my team. There's no charge. We'll spend you know half an hour an hour with you over over a zoom call or face to face and you're in the Boston area and we'll just strategize you know what's not working what's working we'll help you come up with a plan that you know just make a making make a zillion bucks in 2020I love it man. Thank you for your insight, folks. Thank you for listening another episode of The Marketing new podcast you guys know where to find us if you don't like I said visit the website so I can re follow you all over the freakin internet I'll see you every website WWW dot real estate marketing do.com And if you need someone to start building your personal brand with video, we will do it all for you. You don't need more videographers you don't need more leads. You need more dudes with script added distributor video content costs after and we'll dial in what exactly your branding and video strategy is and make it really easy for you all in us a couple hours a month. Talk to you guys later. Have a good weekend and Merry Christmas. Thank you for watching another episode of the real estate marketing dude podcast if you need help with video or fine Finding out what your brand is visit our website at WWW dot real estate marketing do.com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Tired of feeling overwhelmed with all that has to be done in your wedding business - AND still, you know, have a life? I've got 3 tips here to help make things easier on you, wedding pro...it really IS possible to grow your wedding business without sacrificing your sanity!  **Ready to learn MORE tips on how to grow your wedding business online? We're hosting our FREE Booked & Busy Training for Wedding Pros, December 13-17, 2021 - register here!  Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

If your site is currently on page 2 of Google ranking, it means that you are doing something right with your page, however, it does not mean that you have to be content being on page 2. Remember that Google wants to make searchers happy and your goal is to provide the best user experience to them.  There are things that you can do to analyze what you are missing or the improvements that you can do so that you can be eligible to jump to page one in Google ranking. Simple tips from Gert Mellak here that can have a big effect on your SEO.   Podcast Highlights: 00:01 Prologue 00:41 Introduction of the topic 01:03 Why is it important to include page two of Google ranking in your site's SEO strategy? 01:44 What are the things you need to consider and that you are missing so that you can jump to page one in Google search results? 02:16 How can you ensure that your SEO is able to bridge the gap between where your page is currently at to make it eligible rank on page one? 03:43 End   Resources: SEO tools that can help you with keyword ranking: Ahrefs - https://ahrefs.com/ Semrush - https://www.semrush.com/ Ubersuggest - https://neilpatel.com/ubersuggest/ Spyfu - https://www.spyfu.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

For this episode, we partnered with Startup Grind Phoenix to put together a podcast recording in front of a LIVE audience. It's been a long time since we've hosted -- and attended -- in person events, and it was so great to meet some of our listeners in person!Anything can happen in a live event, especially with the three founders we invited to join us. Hamid talked with three of his good friends: Bob La Loggia, founder of AppointmentPlus; Mike Roberts, founder of SpyFu; and Chris Cardinal, founder of Synapse Studios and CarbonQA. The guys don't hold back as they discuss unrealized capital gains, NFTs, outer space and the metaverse.Watch the discussion on YouTube: https://youtu.be/MQPaSYIsOMI

Do you want to grow your wedding business in 2021 and 2022? There are a few areas to focus on - and a specific formula - that will help you supercharge your efforts...let's dig into them today! Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/   Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm   Copywriting Help to Close More Leads with Your Website, Emails & More: https://www.bookmorebrides.com/copywriting-services/   Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/

Drew Hendricks was a philosophy major who started in the agency world after building his first website in the 90's and never looked back. Today, he owns Nimbletoad, a full-service digital marketing agency that specializes in website design, SEO, and PPC. Recently, Drew expanded by founding Barrels Ahead, an agency where he adapts his love for wine and developed an organic growth marketing framework to address the unique needs of the wine and craft industry. Drew's conversation with Jason is filled with useful tips from all his years as an agency owner. He shares his secret to convert more proposals as well as why you should be quick to respond when potential clients reach out to you. Agency Owner vs Entrepreneur. The mastermind has really helped Drew understand the difference between being an agency owner and being an entrepreneur. Most agencies come to be as the result of a problem and he has seen that many agency owners focus on being an authority on that problem, instead of being an authority on your agency. Too many people are stuck in actually doing the work rather than kind of treating the agency as the project, he says. If you want to be a business owner then that needs to be your top priority. You can't do both. The secret sauce for proposals. Over the years of writing proposals, Drew has learned something that worked really well to help position the proposal, defray the pricing, and justify it through very objective terms. In the pre-talk process, you will usually ask the client who their competitors are. Then use tech tools to assess competitors' spending on SEO or PPC. When you show this data to your clients you can say, this is how much you need to spend to compete with them. And if they don't want to spend that amount? Then you let them know that maybe they should be playing in a smaller pond. Show enthusiasm. In a world where showing genuine excitement over something is supposed to make you uncool, dare to be different. If a potential client contacts you, call them as soon as you can. Don't be afraid to look too anxious. They'll appreciate the quick response. And that goes for other aspects of the business too. Our guest says he has interviewed many people and forgot the last time someone mentioned they were excited to work with the company. Sponsors and Resources Agency Dad: Today's episode is sponsored by Agency Dad. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out agencydad.money/freeaudit to get a phone call with Nate to assess your agency's financial needs and how he can help you. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Become an Authority on Your Agency and Use This Secret Sauce for Proposals Jason: [00:00:00] What's up, agency owners? Uh, excited to have you listening to the show today. I have one of our long-term mastermind members who has grown several agencies over the years, and really has taken… Today, we're going to talk about the amazing things that he's learned over the years and applied them to his current agency that he's doing right now. I think you're really going to love this episode, so let's get into it. Hey, Drew. Welcome to the show. Drew: [00:00:35] Thank you, Jason. Thank you for having me on. Jason: [00:00:37] So you're the first guest to, uh, actually be in the intro on the mountain, waving back to the drone. So I was just watching that. I was like, oh, there's Drew. So well I digress. Yeah. So tell us who you are and what do you do? Drew: [00:00:58] Yeah. I'm Drew Hendricks. Right now I'm running two agencies. One's Nimbletoad, which is a generalist agency. And the other one is a brand new venture called Barrels Ahead, which is sort of the culmination of everything I've learned over the last 30 years of running agencies. Jason: [00:01:12] Yeah, that's awesome. Uh, and you actually started an agency before me. So tell us kinda how did you get into it? And, uh, it tells us kind of the origin story. Drew: [00:01:24] Yeah, it's, uh, it's, it's kind of an interesting story. So in college, I majored in philosophy and ancient Greek with the goal of becoming a professor of philosophy. And upon graduating, I ended up, um, finding myself in San Francisco and, um, kind of biding my time until I could go get a PhD. And ended up getting a job as a stock boy at a winery and realized I had a really good palate for wine. And from then on, I just sort of started reading everything I could about wine and learning everything I could and figured out that, um, it's super interesting, and there was just so much knowledge that could be done there. So I ended up sticking around for 10 years in that wine store, revamped it to, um, change the name, rebranded it. Wrote one of the first, um, websites back in '90, '95 or so. Wrote a wine auction site. And from there in '98 started the first, um, agency, which was, um, Intellect; which helped independent wine stores compete with, um, better-leveraged chain stores. Like right then BevMo had just started launching, Trader Joe's was coming up in the ranks, and then Total Wine. So we helped wine stores with their marketing. Jason: [00:02:33] Wow. That's incredible. And especially going back to '95. Hell, man, I remember back in 95, we were all getting the AOL CDs for the free internet. Drew: [00:02:44] No, it was, it was, that was definitely the time. Jason: [00:02:47] What was it? Progidy? Drew: [00:02:52] Oh, wow. Pardon? Jason: [00:02:23] Or, or it was Prodigy, right? Like if… Drew: [00:02:56] Oh my God. Before that, no, in college it was Prodigy. I had a Prodigy account that was, you know, there was… In college, I remember the first day that I, that we actually got connected to the internet and I found it so interesting. I went to the school library and I was able to connect. I went to Gonzaga… went to Gonzaga and I was able to connect to the UCSD library down in California. And from there I could get out to a library in Europe and it blew my mind that I was able to go from Gonzaga, to UCSD to Europe. And from then on, I kind of caught the bug and right then HTML, it just started coming into it. And we actually wrote one of the first, um, one of my first philosophy, um, presentations actually at hyperlinks in it back in '92. Jason: [00:03:38] So Front Page or Dreamweaver? Or just plain text editor Drew: [00:03:45] Dreamweaver. It was Dre… but it was, this was precursor to Dreamweaver. Jason: [00:03:47] That's true. Yeah. I guess it was like Netscape Composer. Drew: [00:03:51] Yep. Yeah, it was making… My mind doesn't go back that far as far as the tools, but yeah, it was a lot of, um, Pearl scripts and CGI scripts. Jason: [00:04:01] Yeah. Well awesome. Well, let's, let's talk about kind of the journey or what are, what are some of the lessons, since you've had several agencies over the years. What are some lessons that, um, you'd like to share with the audience listening in? Drew: [00:04:17] I think one of the biggest ones that, and this is one that I only recently have come to the realization of... And it's actually been through this mastermind group, your mastermind group that really helped me realize the difference between an entrepreneur and an agency owner. And the importance of what an entrepreneur is. Because we usually start… most of the agencies that I've founded were the result of a problem. Like, I'd see a client would come in, they'd have an issue and I'd figure out how to solve it. We'd build them a site. We build them like a web platform. And then I figure, man, well, I can sell more of that. And then I become an authority in their problem, but not really even an authority on the actual agency. So what happens is we end up building, we have 10, 12, 15 clients, all, all very different problems, authority in all these different problems, but not an actual authority on running the ads. And I think this last iteration, we took the best of what we knew about and what our skillset is at Nimbletoad. And we're finding experts now to actually perform the processes that we do. Whereas I can now sit back as an entrepreneur and solve the problem of what actually can make that agency grow. And I think too many people are stuck in actually doing the work rather than kind of treating in the agency as the project. Jason: [00:05:36] Yeah. I mean, isn't that so true with, you know, I look at running an agency and kind of like six stages of climbing a mountain, right? So from the staging part, before you embark on, you know, making the climb to base camp; to the climbing, the crux, you know, the crest all the way to the summit. And right in the middle, right? Like it's kind of right in the middle is where you actually start working on the business. Like, that's how you can kind of get to the next level rather than in. And, uh, like I was saying in the mastermind, it's like in the very beginning you're constantly, always thinking about the what and how, and I'm like, no, no, no, you should be focused on who, who can do it? Who do I need to hire? … everyone else but you. Drew: [00:06:24] Yeah. That was a huge learning curve for us and, and for our agency. Figuring out actually that I, I, although I can do it, I'm not the best person to be doing. It was, it was a huge, huge step. Jason: [00:06:36] So how did you get over that? Because there's a lot of people listening right now that they struggle with that. Like, they're literally like, well, no one could do it as good as me. Drew: [00:06:48] You know, it was learning. It was learning to say no. And learning about where do you want to go? Cause really, like you said, would that plateau, if you're trying to be the authority in everything, you're an authority in nothing. So you really have to pick your battle. And if you want to be the best web developer out there, or the best SEO person, go get an in-house job at another agency and you can be the top dog for SEO. But if you want to run a company, that needs to be your top priority and you can't do both. Jason: [00:07:17] Exactly. Yeah. I, I tell people too that like 80% is better than you doing your full thing on it. Because cause you're doing a thousand different things, even if they're not at your a hundred percent, they're still ahead of you because you're doing so much, so many other things. So I'm like just, if you can find someone to do 80% that you know, to get there. Or I was interviewing someone not too long ago, um, who was also the mastermind Canopy guys. And, uh, he was struggling with, you know, delegating, um, and everything had to flow through him. He was like the toll booth of everything that had to go through on operations. And finally, uh, Brian, his partner went to him. It was, his name is Brian as well. So I was like, how did you guys start an agency, Brian and Brian? And he goes, look, I just need you to document 50%. And then that's a good foundation the team can take and build. And it's changed everything for them. And now they're, you know, their, their agency is well, you know, into the summit and beyond. Drew: [00:08:23] Yeah. Those guys are rocking it. Jason: [00:08:24] Yeah. Um, one thing I want to ask you and you, you talked about this, uh, I was just thinking about it. I know, I didn't tell you to pre preplan for it, but you did a incredible what's working now. Um, you know, at the digital agency experience, not too long ago, about proposals, um, of what you've learned. So tell, tell the listeners a little bit about that. Because I thought that was brilliant. Drew: [00:08:49] You know that I'm glad you brought that up. So we, over the years of writing proposals, we, I have figured out, now I don't want to say it's a secret sauce. But it's something that's worked real well to help, um, position the, um, the proposal and defray the pricing and justify it through, um, very, um, objective terms. So what happens in the, um, pre-talk and this is the secret sauce guy. So, you know… Jason: [00:09:17] Listen in. Drew: [00:09:20] So what happens in the pre-talk is you always ask who are your biggest competitors? So if it's an SEO person you're going to ask, um, who do you want to outrank? Or if it's a, um, pay-per-click or if it's even a local business, you need to get a list of the top three or four people that they want to actually outrank and compete against. So then in the, in the proposal stage, you take those three competitors and you run them through your tools, whether it's SpyFu or any of those business intelligence programs; which will give you a good idea of what those competitors are spending on SEO or spending on pay-per-click. This allows you to come up with a proposal and a pricing of that proposal with instant justification. So then when I walked in person through the proposal, a list of the competitors is the first thing. I'm like ok, we went back to our desk, put pencil to paper, you guys want to compete against these people. They're spending X on SEO. This guy's spending X on SEO. And this other third competitor is not spending anything on SEO, but he's spending a ton of paper. So, if we want to compete against these three people, this is where you need to be. And instantly, suddenly the… if the retainer is 10 grand a month, that may be what it is. And if they go, whoa, that's way too much. The instant objectification is, well, you may need to play in a smaller pond cause these aren't your competitors. Jason: [00:10:46] As an agency owner, it's hard to know when you have to make those big decisions. And I remember needing advice for thinking like hiring or firing or re-investing and, you know, when can I take distributions without hurting the agency? You know, we're excellent marketers, but when it comes to agency finances like bookkeeping, forecasting, or really organizing our financial data, most of us are really kind of a little lost. And that's why my friend Nate created Agency Dad specifically to solve these exact problems. You know, at Agency Dad they help agency owners handle the financial part of their agency so they can focus on what they're really good at. Nate has spent years learning the ins and outs of agency business. He understands everything from how to structure your books, to improving the billing process and really managing your financial efficiencies. Agency Dad will show you how to use your financial data to make the key decisions, you know, from making your agency more successful and most importantly, more profitable. If you want to know how your agency finances stack up to the rest of the industry, Agency Dad can tell you that you know how to do that. A lot of my listeners have already gotten their free audit from Agency Dad. If you haven't yet, go to agencydad.money/freeaudit before August 30th and get your free financial metrics. Also, just for smart agency listeners, find out how to get your first month of bookkeeping or dashboarding and consulting for free. It's time to clean up your agency finances and listen to dad. Go to agencydad.money/freeaudit that's agencydad.money/freeaudit. I think it's so brilliant. It's such punching him in the mouth. Uh, you know, I feel like, well, you know, it's kinda like shit or get off the pot. Um, you know, it's like, do you really want to compete against them? Because, and it's, and it's really compelling. Like I never thought about when you, when you shared that, like, that's really interesting. Like, I wish I did that on their proposals. Like if you really want to compete against them, because at the end, like I used to, like, I don't care who your competitors were because, you know, we were in the design business, right? Like, I didn't want to be sidetracked with designing something that looked like someone else. But like with the SEO or the pay-per-click, like you're talking about, like in comparing them… And then hitting them in the mouth going you know what? Maybe, maybe you need to go play in a smaller pond. Like that's fine. +Drew: [00:13:30] No one wants to hear that either. So it's, it's the best objection saying well, that's our pricing. Or it's the best refusal or rebuttal? Jason: [00:13:38] Oh, yeah, no, I, I love it. I mean, uh, we can end the interview now. I think everybody would be happy. Um, what's, what's another strategy, um, that, that you've learned over the years, uh, that you want to share with the audience? Drew: [00:13:54] You know, I would say be quick to respond. So many people worry about, oh, if I'm too quick to respond they're gonna think I'm too anxious. Or let's set up another date, I want them to know that I'm busy, but that's never worked out for me. I think you gotta be genuine. And if you really want it, show your enthusiasm. And actually the other thing is, and this ties into anybody outside of the agency, even applying for a job. We've been interviewing for an operations manager right now. And I've been through so many interviews, I cannot tell you the last time someone actually ended the interview saying I'm really excited about this position. I feel like I'd be a great fit. I can't wait to work for you. And the same thing when you're seeing a proposal or you're talking, everybody plays hard to get. If you're excited about winning the client, be honest and be enthusiastic. Let them know that you are stoked to be doing this. And I don't see that too often. Jason: [00:14:47] Yeah. It's such an easy thing. And like, if I wish we could actually have the permission to use, uh, the cut from Vince Vaughn in Swingers, when, you remember? When, when the one guy gets the girl's phone number. And he goes through his friends with how long should I wait? And they're like seven days, eight days, two weeks. And he's like calling her like over and over again. Like we've all seen that. And, uh, you know, I took, I took the approach you took, Drew. So if someone reached out on our website, I literally would call them while they're still on the website. And I would always call and I would say, hey, this is Jason from Solar Velocity. I'm so sorry. It took me so long to call you back. They're like, I just hit submit. I'm like, well, that's how pumped we are. Like, we really want to chat with you. And like, thinking back, we won so many deals. Like we are almost a quarter way done the deals when they actually would be like, hey, you know, we're still getting proposals. Like the first proposals from reaching out to people. I'm like idiots, you guys watched the movie swingers. Drew: [00:15:57] Yep. Yep. That is definitely did show enthusiasm and ask, ask for the sale. Jason: [00:16:03] That's an important thing too. Ask for the sale, you know, um, I'm doing training for you guys coming up, uh, around sales and like one of the parts that as I was doing this training, I was like, when we're auditing our salespeople, um, which you should be doing weekly. You know, one of the things you should be looking for is, is your sales person asking for the sale? Like that's the most important part. That's kind of like giving away everything and then going all right, well, chat with you later. Like ask for the freaking sale. Brilliant, awesome. Drew, this has been amazing, man. I don't know. What's taken me so long to get you on the podcast. So I'm so glad. And I'm glad that we actually saw you on the podcast on the mountain waving. Drew: [00:16:55] Oh, yeah. That' not….for listeners that don't know Jason's got a mountain's house, Swenk mountain. It's quite the climb, but beautiful view looking over the, over the lake and that's awesome. Jason: [00:17:10] Yeah, it was, it was fun. Especially the first year, you've been out there twice. And the first year it was kind of fun. No one really knew what to expect hiking up and at high elevation. And, uh, it was kind of fun watching… Drew: [00:17:23] Yeah, cause you were at like 10,000 feet or no? Jason: [00:17:25] Uh, no, the, the, the top of the mountain is, uh, 8200. Drew: [00:17:31] 82? See, I get the elevations all messed up. I was talking with another member of the mastermind about going over engineer paths on, on, on my podcast. Jason: [00:17:39] That was 13,000. Drew: [00:17:42] On the podcast. I talked about how we went over a 10,000-foot peak. I think it's a little higher. Jason: [00:17:48] Yeah. So the one we took the ATVs? Uh, yeah, that was 13,000. Um, so you were way up there above the… Drew: [00:17:56] That was an incredible experience. Jason: [00:17:58] Yeah. I'm so glad I can't wait for you guys to come back out. Um, is there anything I didn't ask you, Drew, that you think would benefit the audience? Drew: [00:18:07] I would say just figure out what you don't know. Figure out what you don't do and start there. I think there's a TV commercial that… maybe Matthew McConaughey was talking about that, but. Don't say yes to everything and figure out what you don't want to do, and then find a referral partner to refer that out to. That's so important because you don't have to actually lose the business. You can get the business back with a referral to another agency. Jason: [00:18:33] Yeah. Awesome. Or I'll say all right, all right. Um, where, uh, where can people check out the agency? Drew: [00:18:41] Go to barrelsahead.com and you can find me on Twitter at @DrewHendricks. Um, Facebook @DrewHendricks. Jason: [00:18:50] Awesome. Well, thanks so much, Drew, for coming on the show. You've rocked it. You killed it. A lot of really good, uh, information and strategies that people can go execute now. So if you guys liked this and you want to hear more of this and be surrounded by really cool people like Drew and so many others. Uh, I'd love to have you guys all check out the digitalagencyelite.com. Should be scrolling up or for the listeners. I mean, it's pretty easy name. That's why we picked it: digitalagencyelite.com. Go there, check it out. And it's an amazing group of people growing and sending the mountain faster together rather than all alone by your lonesome self. So, and until next time have a Swenk day.

Hi there, I'm Shilpa and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Are you a digital marketer still struggling to rank your website in search engines? Ranking your website is a simple task if you follow best SEO practices. Let's dive in and understand how to shift complex SEO jobs into simple tasks. The answer is the right SEO tools and techniques to blow out the SEO ball of fire and help your website to sit on top of the heap. There are several SEO Tools available for processes like data analysis, keyword research, backlinking, & finding strengths and weaknesses of your website For you to drive your website traffic in 2021, we have filtered out the 10 best SEO Tools Into 3 major categories, ; * The first category is Keyword Research: where there are 3 leading tools - Google Keyword Planner, ubersuggest, and KW finder. Google Keyword Planner is a completely free-to-use tool while ubersuggest & KW finder has some great features but are available only with a paid version. * Website performance: where Google Analytics is the market leader. The good news is that it's a completely free tool available for marketers to see their visitors' journey end to end. * Finally under the backlinking and competitor analysis category there are some leading paid SEO tools available in the market. Ahrefs, Moz, SEMRUSH, SpyFu, and Majestics. To learn more about these please subscribe to our channel or visit our website:www.thedigitalmarketinginstitue.org Hope this will help you to increase your website traffic in search engines. Your success is now in your hands, go for it !! Thank You Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Eric Seropyan specializes in driving traffic to websites using Google Adwords Certified, Search Engine Optimization, Social Media Marketing, Email Marketing and more. He is the Co Director at Orange County Search Engine Academy. What we cover: - What is SEO and why is it important - How SEO works and the basic steps you should cover - The challenges of running your business and working with clients - How to manage expectations when you start your own business - Why digital marketing is a must if you want to grow Resources: - Orange County Search Engine Academy https://www.orangecountysearchengineacademy.com/ - Semrush https://www.semrush.com/ - Moz https://moz.com/ - Ahrefs https://ahrefs.com/ - SpyFu https://www.spyfu.com/ - Yoast https://yoast.com/ - Connect with Eric Seropyan: https://www.linkedin.com/in/eric-seropyan-56957426 Connect with Small Business Growth Club: https://www.smallbusinessgrowthclub.simplero.com https://www.adminandmore.co.uk https://www.linkedin.com/in/virtual-assistant/ To Join Small Business Growth Club go to https://smallbusinessgrowthclub.simplero.com/product_categories/36159 To try our networking group go to http://smallbusinessgrowthclub.eventbrite.com

Backlinks. These are one of the unsung heroes of SEO or search engine optimization. Do them wrong and you'll pay the price. Do them right and you'll benefit from increased sales, increased business and more money in your pocket. Screw The Commute Podcast Show Notes Episode 466 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 03:20 Tom's introduction to BackLinks 06:53 What backlinks are and are not 10:23 How to manipulate a backlink 11:16 Anchor text 16:21 Deep linking 18:12 Purchasing backlinks are a NO NO 19:28 Follow and NoFollow settings on links 21:38 Your backlinking should look "natural" 23:36 Negative link attack technique 25:15 Getting links 26:35 Spying on your competitors Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities page - https://imtcva.org/disabilities Survey Monkey - https://www.surveymonkey.com/ Moz - https://moz.com/ Semrush - https://www.semrush.com/ Ahrefs - https://ahrefs.com/ Buzzsumo - https://buzzsumo.com/ Majestic SEO - https://majestic.com/ SpyFu - https://www.spyfu.com/ Backlink Spy Tools - https://business.yocale.com/5-tools-to-spy-on-your-competitors-backlinks Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Voice Search - https://screwthecommute.com/130/ Ask me a Question - https://screwthecommute.com/465/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Are you (accidentally) attracting BROKE couples?? We all say we want high-end couples...but in reality, you might be doing things that bring in budget couples who are only looking for a deal.  In this episode, I'm sharing how you can figure out if you're doing this - and how to fix it! Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: bookmorebrides.com/book-more-brides-growth-academy/ Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: pages.bookmorebrides.com/bmbcrm  Copywriting Help to Close More Leads with Your Website, Emails & More: www.bookmorebrides.com/copywriting-services/  Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): www.shopcreativelaw.com/

When couples land on your website, are they seeing their picture of SUCCESS - or are they feeling STRESSED OUT by what they see? What does this mean, and why does it matter for your wedding business? I've got a LOT to say on this...and it means even more for your bottom line than you'd ever think! P.S. Want us to take a peek at your website and get some quick feedback? Email us at hello@bookmorebrides.com!  Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: bookmorebrides.com/book-more-brides-growth-academy/ Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: pages.bookmorebrides.com/bmbcrm  Copywriting Help to Close More Leads with Your Website, Emails & More: www.bookmorebrides.com/copywriting-services/  Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): www.shopcreativelaw.com/

Did you know that the buying decision is an EMOTIONAL one?? You can give leads facts and figures all the live-long day - but when it comes down to handing over their hard-earned money, research shows us that we have to have an EMOTIONAL connection with our couples in order for them to want to book us. In this episode, I'm sharing EXACTLY how to figure out what it is that your couples want when they buy from you...and it might not be what you expect! Don't miss this episode - it is a GAME CHANGER for your business!! - Kate Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: bookmorebrides.com/book-more-brides-growth-academy/ Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: pages.bookmorebrides.com/bmbcrm  Copywriting Help to Close More Leads with Your Website, Emails & More: www.bookmorebrides.com/copywriting-services/  Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): www.shopcreativelaw.com/

Hey wedding pro! Have you been spending tons of money on paid ads that just don't seem to work for you? Or maybe you have been blogging your heart out because everyone says you need a blog - but you're not sure why, because you're sure not seeing any results from it yet. In this FIRST EVER episode of the Book More Brides podcast (!!!), I'm sharing all the details of the fast vs. slow methods of bringing in QUALITY leads for your wedding business - and when to use each method.  These are super-important, foundational elements of your wedding business marketing - I can't wait to share them with you! - Kate Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: www.facebook.com/groups/BookMoreBridesTribe/    Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/    === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: bookmorebrides.com/book-more-brides-growth-academy/ Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: pages.bookmorebrides.com/bmbcrm  Copywriting Help to Close More Leads with Your Website, Emails & More: www.bookmorebrides.com/copywriting-services/  Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): www.shopcreativelaw.com/

Do you TRULY know your worth as a wedding pro? It can be super hard to figure out what to charge for your wedding business - and even harder to determine when (and how) to raise your rates. Today, pricing strategist and event planning expert May Silvers is sharing her foolproof formula to FINALLY figure out if you're charging enough...and if you're not, how to get it right, once and for all!  If you're a wedding or event planner, check out May and her company, Events4Anyone, here! events4anyone.com Want more quality leads for your wedding business? Here are some of our top resources to help you get started FAST! === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: www.facebook.com/groups/BookMoreBridesTribe/  Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/  === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: bookmorebrides.com/ Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/ Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: bookmorebrides.com/book-more-brides-growth-academy/ Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: pages.bookmorebrides.com/bmbcrm  Copywriting Help to Close More Leads with Your Website, Emails & More: www.bookmorebrides.com/copywriting-services/  Get The Software We Use: OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): www.shopcreativelaw.com/

Don Klos, Director of Sales and Business Development at Nuclear Networking, joins Ricardo on today's episode of the MORE podcast. As a long-time SEO specialist, Don understands the tedious and time-consuming nature of search engine optimization. He makes the most of his time by using third-party platforms to help expedite the ranking process to deliver faster results.  Tool #1 - Location Scan Location Scan determines which directories your business is on (like Yelp and Google My Business) and alerts you to inconsistencies in your information between platforms. It'll show directories you aren't on, giving you an excellent opportunity to establish your company in other areas of the web.  One warning before jumping on the app: Don't use their “fix” feature to perform SEO updates - they'll try and rent you backlinks. (Meaning when you stop paying for the privilege, it goes away.) Tool #2 - GTmetrics GTmetics gives your website SEO an A-F school grade and provides tips to get to an A. They go over everything on your site - your site speed, the images, everything on-site that might bring down your grade.  You can click “what does this mean” to reveal problems and solutions to your search engine optimization. Tool #3 - SpyFu SEO ranking is all about keywords. SpyFu gives you behind-the-scenes information about your competition and see what they're doing for keywords and backlinks. Spyfu doesn't reveal which keywords do or don't work, but it does show the keywords and backlinks they use. Don has been in this industry for a long time. How does he do it? His company started 11 years ago, and their model is unorthodox for the industry; they don't try to be everything to everybody. Instead, they focus on specific areas, do those areas well, and find vetted partners. About 90% of companies do on-site SEO—Don's company differentiated by specializing in white-hat backlinking. The Backlink Basics: Backlinks are juice for Google. It's a link off your site, either to another website, somewhere else that sends it back to you, right either as a blog or a link on your site. It has to be something in your space.  Black hat backlinking are methods banned or frowned upon by Google, whereas white hat backlinking is the process of building positive backlinks that Google loves. Don's company used to get their stuff cannibalized all the; people would find out their strategy and try to use it for themselves.  How did they solve the problem? They found a way to mask their backlinks. Meaning their competition couldn't steal their backlinks. Don's recommendations and final advice: While he's not a big podcaster, Don recommends The Four Hour Work Week by Timothy Ferriss. His advice for entrepreneurs: don't forget the importance of marketing. Marketing should utilize about 10% of your revenue and is critical to growing your business.  To the small business owners: When using a third-party SEO company, find out what the deliverables are. Find out what you expect to get for your money, and hold them to it. People get upset with the process and say it doesn't work. It does work. It just has to be done correctly.

When planning to drive traffic and, ideally, capture leads, it's essential to be certain your website is performing. Enter the Website Audit. A Website Audit can serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in depth research process examining your website, search engine optimization rankings, target audiences, messaging, platform opportunities, budgets, timeframes, conversion paths, brand and key success metrics. There are many technical components such as the hosting, your CMS (content management systems), the website and applications that impact the overall results of an online lead generation campaign. To begin, you'll want to get access to your Website & Search Analytics tools such as Google Analytics, Google Search Console, Clicky, Cloudflare, etc. Analyze website User Experience and elements which affect your rankings and visibility such as speed, content optimization, responsiveness, reviews, etc. Most website audits are built on a scoring model that assigns a score of 0 100 or a grade of A F like the audit below.To run a page speed test you can use these tools: https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://tools.pingdom.com/ Other areas of the website include: Keyword Results Content Performance Form Testing Landing Page Conversion Rate Social Media Reviews Directory Listings On-page & Off-page SEO To properly assess how your website ranks across the top search engines you'll want to use tools like SEM Rush, Ahrefs, Screaming Frog, Spyfu and many others. These tools will help you gather information on how SERP's (search engine results page) see your website. The reports will also analyze your current and past website users, how they behave, where they come from, how long they stay on your website, etc. Keywords, Backlinks, Competitors and more will also be an important aspect of the website audit.  

This discussion is guaranteed to entertain! Hamid interviews Mike Roberts, founder of Arizona-based SpyFu, an ad-tech and SEO tools company for marketing teams. Discussions range from how he built his company, to his investment strategies, to homeschooling his kids and even the new Electric motorcycle he just bought.

Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She and her team build lead-generation campaigns for small and mid-sized companies, including websites, SEO, online advertising, social media, and video. Zhivago has built a solid team of professionals in the various digital channels; writers, designers, and developers; project managers, and client success managers. She is an expert on the customer’s buying process and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.   Most passionate about I started a digital marketing management company in 2017. I was a revenue coach, mostly for tech companies. Basically, I helped people grow their companies, work better with customers, and do a better job of selling and marketing their products. Before that, my husband and I had an agency in Silicon Valley back in the early days. We helped introduce pretty much everything that we use today; The semi-connectors, computers, email, voice mail, and the like. Kristin’s career and story When I was a revenue coach, I often did rent-a-VP services. I would turn around a marketing or sales department. We specialize in digital marketing, content marketing, search engine optimization, online advertising, social media, and so on. We work mostly with small to midsize companies. There's less politics in companies of that size. We want the client to be as smart as possible about what's going on. It's their marketing and we work together to improve what needs to be improved. We're growing our company steadily. We bring on clients as we can absorb them because we're a service-based business. Best advice for entrepreneurs The first thing is: Don't be afraid to interview your customers after they buy from you. If you interview people after they have bought from you, they are no longer playing poker. They're no longer negotiating. They won't tell you what they're really thinking when you're selling to them. However, after you start working together, they will tell you what they were thinking. After they buy, they have a vested interest in your success. They want to make sure that you stay in business and can help them. So, they'll tell you what they were thinking. The biggest, most critical failure with customers When I was 17, Pratt & Whitney gave me a catalog and said, “Here. Go out and sell.” I finally met one old guy who came out and said, “Okay, all right, well then, tell me how your drill bit is better than the one I'm using now.” And of course, I had no training. I just had a catalog. I couldn't answer the question. I was so embarrassed, so I walked out. I thought to myself, ‘I'm going to learn everything I can about technology and sales.’ And that has been my path. Biggest success with customers This was way before anybody was talking about the buying journey. I was one of the first people to identify that it isn’t how we sell that matters. It’s about how they buy. Our job is to make it easy for them to buy from us. We have a client who sells luxury yacht cruises. She was really in trouble at the beginning of last year. There were two words—and I can't tell you what they are, unfortunately, because, you know, it's our thing—but we put those two words in the ads. It was a huge success, bigger than what she hoped for. I love business-to-business, so we keep working on it. It has proved to me that there is such a thing as immediate recognition. Kristin’s recommendation of a tool SpyFu SpyFu used for judging the popularity of various terms on Google. Besides selling to your customers you need to sell to Google. You have to go through them, they are the gatekeeper, they have 200,000 algorithm criteria you need to go through. If you're doing search engine marketing, you need to get through them. SpyFu will help you do that. Google analytics Kristin’s one key success factor My husband came up with this phrase a while back: Find it,...

Welcome back to the Digital Breakthroughs podcast for episode #7! This week, CEO Bernard May welcomes Mike Roberts, founder, and CEO of SPYFU.com to discuss competitive intelligence in 2020. For any brand that is looking to take their research to the next level and gain more insights than what is provided by Google alone - this episode is for you. The Digital Breakthroughs Podcast is syndicated nationwide by Bloomberg Radios's 880 The Biz. NationalPositions.com Spyfu.com

Paul Warren and Ryan Klein welcome SAAS SEO Expert Zac Harris to the show. Zac walks us through tool sets and strategy for ranking a SAAS website in 2020.   Zac Harris is the former Head of SEO for Spyfu and current CRO of Northcutt.      

In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts.

Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”.   Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue.   Click here for show notes and transcripts   Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

En este episodio hablo de la importancia de encontrar una audiencia adecuada para tus campañas de Marketing. Escucharás las razones por las cuales tienes que poner mucha atención a la hora de diseñar tu campaña publicitaria para no desperdiciar dinero ni recursos. También te doy 5 herramientas que te ayudarán a encontrar tu audiencia ideal. De esta manera podrás usar tu presupuesto muchísimo más eficiente y podrás vender más fácil tus servicios o productos. Estas herramientas son completamente gratis para todos y para siempre. No es necesario hacer un Free Trial o crear alguna cuenta. Solo para la primera herramienta necesitas una cuenta de Facebook pero eso seguro lo tienes ya. Las herramientas son: Facebook Audience Insights: https://business.facebook.com/ads/audience-insights Google Trends: https://trends.google.com Similar Web: https://www.similarweb.com Spyfu: https://www.spyfu.com Hrefs: https://ahrefs.com/backlink-checker Espero que les guste este episodio. Estas herramientas y la información que te brindarán son de extrema importancia para tus campañas de marketing, así que úsalas bien y empieza a ganar más dinero! Por favor comparte el podcast en las redes sociales y con amigos y familias porque me ayudará mucho a crecer. Gracias de antemano y espero que lo disfruten. Juan Diego

For transcript, links, show notes, video and more visit: https://pagely.com/podcast/episodes/ep-9-mike-roberts Mike Roberts started SpyFu back in 2005 and has managed to grow it to become a healthy, profitable, entirely-bootstrapped company having never taken investment. This has given him a lot of freedom in terms of how he runs things and latitude to maintain a course with the business that closely aligns with his values. In this interview (of which Mike’s side is conducted from his beach house in Oceanside, California) we discuss points from Mike’s talk at PressNomics 6 on what staying bootstrapped affords you, advice for early-stage companies intending to not raise capital, some gangster veteran tips about how to handle your ISP when your internet goes down and the finer points of Segway jousting (pun intended). Enjoy!

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC, and competitive intelligence.Talks about SEO Mistakes You’re Definitely MakingHaving founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC, and competitive intelligence.Talks about SEO Mistakes You’re Definitely MakingHaving founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

What if you could see the analytics of any of your competitors' websites? Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will. Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system. So now, Mike is making data and analytics broadly available for everyone. In this episode, you’ll hear why he's pricing this so anyone can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access. Resources and links discussed: Follow Mike on Twitter @mrspy Learn more about Nacho Anayltics Learn more about SpyFu Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website. Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.  

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website's potential. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30] These tools will help you determine ad spend. [05:07] 6:Talk to the customers. [05:23] It will help you determine the needs of customers. [06:00] 7: Ask the company what they want. [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand. [06:51] If you are not 110% sure, don't move forward. [07:21] That's it for today! [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30] These tools will help you determine ad spend. [05:07] 6:Talk to the customers. [05:23] It will help you determine the needs of customers. [06:00] 7: Ask the company what they want. [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand. [06:51] If you are not 110% sure, don’t move forward. [07:21] That’s it for today! [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today’s show features Jeremy Rivera, an SEO expert based out of Nashville. Jeremy lives and breathes SEO and works full time for Raven Tools and also does SEO in his free-time for companies. Jeremy’s figured out how to skip sleeping so he can work 24 hours a day.

We’ve spoken previously about niches and ideal readers and all that fun stuff that gives our blog a bit of direction but today I want to bring you some exercises I’ve completed recently that have reaaaaallly helped me focus in. Those are - finding the words that sum up your brand, finding your sweet spot and then translating it to branding - and I’ll go more into that in another episode and then next week, we’ll move on to creating a mission statement to sum it all up. Completing these exercises has REAAALLY gotten me motivated and now I’m using all my spare time creating content - and the results are showing in my traffic - because I’m not second guessing anything - everything feels like me! So let’s dive in shall we… Right guys, you’re going to need to take notes - so hopefully you’ve got some bits to hand. I want you to pause the podcast and spend a couple of minutes writing down words that excite you, that you love. Off ya go! Ok, you’re back haha - or maybe you never went and you just want me to crack on because you’ve only got 15 minutes left in the bath before you need another Diet Coke or your fingers go crinkly - I’M ON IT! I’ll share my words with you - funny, approachable, straight-talking, listen, inspire, strong, grow, learn, share, happy, honesty, trustworthy, awkward When I sat back and analysed why I’d chosen these words - it made sense. I like to think I’m funny. I’m always very approachable and I find that an important quality in others. I am SUPER straight-talking - I can’t stand fakeess and bullshit and I certainly don’t dish it out myself. I love to listen and learn and I also love to be listened to and to teach! I love the word strong because in everything that has happened to me over the last 2/3 years I’ve had to be very strong! And this year I really want to grow as a person and spend more time being happy. I’ve also got words like honesty and trustworthy - I am often too trusting and honest to a fault but these are characteristics I pride myself in and that I seek in others. And well, awkward, because I can be super awkward and awkward situations are the funniest to me! Now I want you to nail down those words to what your blog represents. Because they totally should align! Your blog and your channels are an extension of you, so if the words that mean the most to you are, ‘integrity, love and real’ then maybe think twice about that sponsored post for skinny teas that make you hate your body and probably shit yourself. - Do you see what I mean? With the episode show notes, I’m going to create a free downloadable resource where you can get some ideas for words if you’re stuck, plus an exercise in ‘packaging’ those words up to give you a clear brand message. So head there! I think it’s so important that we’ve been doing the work, through the podcast here, in reeeeaally nailing down our niche and who and what we are online. Trust me, when you have that moment of clarity of, ‘oh, yeah, this feels good, this feels like me’ EVERYTHING will fall into place. But now I’m going to bring you back to the episode I recorded with Cat from Gatto Web - make sure you listen to that one - where we talked a bit about sweet spots. Cat opened me up to that term and then I went away and did lots of thinking on it. She said that your brand sweet spot is the place exactly between everything YOU love and everything your reader loves. For example, your readers may be mid to late twenty something women who value honest reviews, straight talking advice and keeping it real BUT you may love everything whimsical, fantasy with a splash of magic. So how do you please both parties? And I know a lot of people only want to blog for themselves - and I totally love that. Remember there is no right or wrong way to blog! So those people may not really give a shit about what their readers want, as long as they’re happy. And I do really respect that! But as we’ve discussed over the last few episodes, and as I’m all about sharing my experiences with you - I know that way back when, when I was blogging about the guy who wouldn’t call me back, my Kylie Jenner lip kits and jeans - no one gave a shit. I’d have a few blogger pals read my stuff probably out of kindness and obligation, but it didn’t alight! Fast forward a couple of years and I started to realise what my audience liked - straight talking, honest, bare all, to the point discussions on what others were too afraid to say or too tight to share. So that’s how I framed my content! So think about that. You’ve got your words that mean the most to you - which of those would also mean the most to your readers? And if you don’t have a flipping Scooby - go and listen to the episode on Identifying An Ideal Reader, because it will really help you! I’d like for you to do another exercise now - on your phone notes or paper or whatever - and I want you to create two columns. One headed, ‘What I Love’ and the other headed, ‘What My Readers Love’ and I want you to make lists under each. Under ‘What I Love’ for example might be - beauty reviews, travel guides, think pieces and dating posts - and that might be why you’re a bit all over the place. Because you love talking about what you love! But in the other column, I want you to go to your Analytics and look at your most popular posts. I want you to look at your comments and see which ones people most engaged with. I want you to check your social media and see which blog posts got people talking the most. What do you notice? Because maybe your readers LOVE your travel posts but your beauty posts go unnoticed - you may like writing them but are you happy for them not to be as well received? Where’s the sweet spot? Another tool you could use - and maybe this is just for the LOLs is a website called SpyFu.com - you can use it to spy on competitors keywords and what they perform best with BUT you can also use it to see which of your keywords are performing best and stick that in the ‘What my readers love’ column. And honestly you need to listen to the state of mine…. (Fast forward a few seconds if you’ve got an uneasy disposition) but mine are, Dream Phone, Wide On, Cum With Your Fingers and Fingering Techniques. So you can see that my love of 90s nostalgia is a strong theme and you can also see that I used to NAIL the dating/sex blogging amirite. But let’s bring it back because fuck my life. We’ve got the key words that sum up our brand, we know who our ideal reader is, we know how to hit the sweet spot with our content - now what? Next we’re going to discuss how we can present that visually through branding! So I’ve got some homework for ya! I want you to create a Pinterest board called, ‘Exciting Emails Brand Vision Board’ and I want you to pin articles, pictures, colours, words, quotes - WHATEVER to represent what we’ve discussed today. Then come and share it in the Facebook group - www.facebook.com/groups/exciting_emails so we can give feedback! I also want you to come and tell me what your words are and what your sweet spot is - I’m interested! Until then though I’d love it if you could subscribe, leave a review and head over to my social channels - @vixmeldrew as I love a good natter. And I shall chat to you next time! Byeeee.

Managing your digital marketing campaigns in real time is critical for getting the best results. Marcus and John discuss how to test multiple ads, how to use Spyfu to get competitive intelligence and how to use real-time information to optimize campaigns.

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Marketing Tools For Under $100 [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site. [00:56] Neil likes SpyFu. It’s not as popular as SEMrush and AHREFS, but it’s a lot less expensive and has a lot of good data. You get similar results, so if you can’t afford the other services, this is a great option. [01:16] Wistia has a good free version you can use to make and post videos. [01:50] Sumo is a great way to collect emails and remarket to people. It’s an all-in-one free tool. [02:18] Frame.io streamlines the video-making process. It may run you over $100/year. [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data. [03:14] For heat mapping, Crazy Egg can’t be beat. [03:26] Convert Kit is for email blasts. While it doesn’t have full automation, it’s a useful and easy-to-use tool for marketers. [04:29] You don’t have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time. [04:40] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: The Best Marketing Tools For Under $100 [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site. [00:56] Neil likes SpyFu. It's not as popular as SEMrush and AHREFS, but it's a lot less expensive and has a lot of good data. You get similar results, so if you can't afford the other services, this is a great option. [01:16] Wistia has a good free version you can use to make and post videos. [01:50] Sumo is a great way to collect emails and remarket to people. It's an all-in-one free tool. [02:18] Frame.io streamlines the video-making process. It may run you over $100/year. [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data. [03:14] For heat mapping, Crazy Egg can't be beat. [03:26] Convert Kit is for email blasts. While it doesn't have full automation, it's a useful and easy-to-use tool for marketers. [04:29] You don't have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time. [04:40] That's it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today we are talking to Chuck Mullins all about due diligence. An internet business veteran who is now a part of the Quiet Light team, Chuck purchased his first internet business while still in college and was more successful at 18 than some of the most seasoned entrepreneurs. For both the buyer and the seller, the due diligence process is one of the most difficult parts of buying and selling an online business. Fortunately, there are a lot of tools that can be used to simplify the process. In this episode, Mark and Chuck look at over 20 different due diligence tools and explain how you can use them in our due diligence processes. Episode Highlights: Chuck guides us through a group of tools that can be fundamental to any well thought out due diligence plan. Any buyer knows that this is the most important thing you can do to make sure that no stone is left unturned when preparing to make that purchase and hit the ground running. Try using a due diligence consultant service. We don't advise leaving it all up to them but they can take some of the work out of your hands. Never just research the business but remember to also research who is selling the business. Google trends is very powerful. Google Trends lets you read the trends that any given business may have experienced. Be sure to be aware if your acquisition is “trendy” or “evergreen.” SEM tools can provide insight into the business potential and the size of any risks. Website crawling tools are used to determine customer and market trends. Social media tools are an additional way to gain insight into connections for that business and also the business owner's niche interactions in their niche. Lessons from Due Diligence: For first time buyers the best advice Chuck offers is that you don't know what you don't know. Due diligence gives you the answers. Know what a tool is good at, put it in your due diligence toolbox, and use it correctly. Surround yourself with the types of people who can help you. Be careful to use your lawyer for law and your accountant for money. Always remember that you as the buyer ultimately make the business decision. Don't be afraid to ask questions! Keep good records of what you have looked at. Work off a checklist and be meticulous about it. A seller is as interested in you in the success of their business. Transcription Mark: Hey Joe, how are you? Joe: Doing good Mark, how about yourself? Mark: I'm doing well, I'd talk to somebody that we both know well and that's one of our own Chuck Mullins. Joe: Mr. Chuck Mullins, good man he is. Mark: He is, yeah. He joins us on the interview on the video part push on the interview wearing his Quit Light shirt which he had embroidered. The only person at Quiet Light that has one. Although, He didn't tell me that he made one for you. And I haven't seen you in it yet. Joe: He did I almost put it on today. It's just, it's a little big so I [inaudible 0:01:16] it. I need to put on some layer, run it through a two cycles of the dryer. Mark: It would have been so appropriate because, you know, he's wearing his shirt in this interview and you've been wearing your shirt in, and he's getting, make one for me though of course. Joe: He should. You're the founder of Quiet Light Brokerage. Mark: Absolutely. Joe: You should have like a logo on the back of your office chair that says Quiet Light Brokerage, what's wrong with you? Mark: I thought about it but. Most of my office is really a mess. If you seeing this on video and we'll talk about this one a bit. My office is usually a mess. It's all about angles, right? My angles a little bit of center today because I don't want to show you the rest of my office. So, yeah. But this actual episode is going to be great for a video. If you're listening in your car, if you're listening on the podcast, you'll still get a lot of value out of it. But I'd recommend at some point checking out the Youtube channel. We are separating our channels, so we will have a new channel, just for the podcast episodes. And this episode will, going to kick that off. So make sure you'll go there and you subscribe. And the reason that is a good one to watch on the Youtube channel is because we're reviewing due diligence tools in this episode. We actually go over 27 different due diligence tools. We bring them up on the screen and you can see, we kind of browse around and fumbling around on somebody's sites. As we talk about how you can use this in your due diligence process. Any buyer out there who is looking to acquire a business in the next few years or so, you know due diligence is probably the most important part of that process for you making sure that you're checking under every rock and every hidden area to see is there anything wrong with this business that I need to be aware of. Well Chuck and I go over 27 tools that he has used personally in his past of buying businesses. So we bring real interest in episode from that stand point. He brings a lot of experience in buying and selling businesses for.. Do you know how long he has been doing it? I can't remember off hand. Joe: In 1997 I think. He was self-employed in college, making more in one month the most people make in a year when he was in college. Mark: Right right and then, He and I have been presenting at Pubcon for 7 years. We go over this video a little bit but we've been presenting for 7 years at Pubcon together and people always come to see Chuck and then hopefully I can pick up a couple of the scraps to come off the table when presents. So it's a great presentation on a how to go about buying online businesses. Joe: And just a point out of the obvious remaining, not so obvious. Technically we represent the sellers in what we do. Well we can't help them and help them while unless we also help as many buyers as possible. So it's, many people would think that what you're about to present with Chuck is in contrast to what we do. But we're always about full disclosure, always making sure that buyers are making good investments and so that both they and the sellers are happy to closing table and it's successful transaction down the road as well. Mark: Yeah, absolutely! Again, we going to do represent the sellers, but if our seller's getting sued, 3 or 4 months later that is a pretty bad job on our part. So it's important that both buyer and seller walk away from a deal, happy and when you know that deal. So that's the goal. We get a transaction wins. And part of that process is due diligence. I say, I hate like throw a due diligence. When I first started Quiet Light and I got like, you know, a monster due diligence, I would kind of [inaudible 0:04:31] and be like, Oh man, this is going to be a pain. Now when I see a well thought out due diligence, it's makes me happy because I know that, that buyer is going to be really happy and that deal is gone go through. Because where they're going to really inspect that business thoroughly. Joe: Yeah, well thought, that was important. Not just a massive list but a well thought, that was specific to the business that's being purchased. I've seen blank at due diligence less come through where somebody clearly copied and paste it. But I'm excited about this episode Chucks a really, really smart guy and successful entrepreneur and I think a lot of people would learn some good stuff here. Mark: That's good, very good. Let's get to it. Mark: Hey Chuck, how are you? Chuck: Doing great. How are you Mark? Mark: I'm good. Thanks for joining me on the call. I see you have your nice Quiet Light shirt on. You're the only one at Quiet Light that has that shirt. Chuck: That's because I took the initiative to have it made. Mark: Right. We'll get them for everybody else eventually. Chuck: Actually, I think I bought Joe one. But he didn't want it. Mark: Oh really, I got to start getting on him so he wears it from the Podcast. Chuck: Yeah Mark: Yeah, anyway for this Podcast, if you guys are listening to this in your car, this would be one of the once that I would recommend over going to Youtube and we've set up a new channel on Youtube just for the interviews. We're going to put all our interviews on that channel. I'd recommend looking at that because we're going to review a bunch of due diligence tools. A little bit of background between Chuck and myself. Chuck and I have been presenting at Pubcon. What? 7 years I think? Chuck: Yeah, I think so. Mark: Yeah, a very long time. Chuck invited me to speak within that Pubcon a while ago. We've been doing it ever since we've had all the people join us occasionally, to talk about buying and selling websites. But he and I have been talking about that night. Typically we talk on the sell side and Chuck was talking on the buy side. And the result was that more people are interested in what Chuck had to say than I was ever had to say. So I figured, it would be good to have you on here. Both, so I think we can get to know you a bit better. I'd also review some of the due diligence that you've use in the past in buying online businesses. So let's just do a quick introduction for you as far as your background. What's your background in buying and selling online businesses? Chuck: So, I started my first website back in 1996. Through the few years, made a bunch of money in college just a kind of doing really well. And made more money than you know, than I was living on. So I start looking at doing various investments. So, start looking at real estate, franchises, I was looking at car washes, and a storage facilities, and a Laundromats. And nothing ever, just kind of, really worked for me or really peaked my interest enough. You know like, I dabbled in real estate. But everything just kept kind drawing me back to the internet business. So then, you know, I made a few websites that were successful. But I started thinking about you know, what if I could acquire somebody's company and then just build upon that and stand on somebody else's shoulders, instead of trying to prove out a model myself. You know, use a model that has been proven by somebody else. And then just take all the knowledge I had, and expertise, and grow that. So I start doing really well, and at a certain point I just fell alive, you know presenting at a conference, and kind of just, giving back, and then that's when I reached out to you and I think my initial presentation I gave was with Jason, Quiet Light, we did it at affiliate summit. I don't even know, 8 or 9 years ago.   Mark: Yeah, I remember that. I was in the audience for that presentation and then, that was January. I remember specifically because it was really cold at that conference in Las Vegas. The fountains were frozen when we got out of the hotel. I was kind of surprised about that. So it's cool! So yeah, you've been doing this presentation for a long time and I know whenever we do the presentation, when we get to the slide on due diligence, whereas all the phones in the rooms go up to take pictures, because people are really interested to know what's our tools they can use to do due diligence. So we're going to review some of these tools here, as well as talk about some of the principles, buyers might want to apply when you're doing your due diligence. As always, we'll just throw out the blanket; cover your tails sort of a disclaimer here. Due diligence is ultimately a buyer's responsibility. Make sure that you're doing it, make sure that you are bringing in professionals. What we're going to do is were going to give some advices to things that we've seen work, but by all means, this is not complete when you're talking about due diligence. Wherein you need to apply a complete process to the business that you are looking at. So I'm going to share my screen here and open this up, and I'm just going to share the full screen, and hopefully on my [inaudible 0:08:56] of so that people don't get those. But can you see that chart does that come up for you? Chuck: Yeah. Mark: Alright. Good, good. So here we go, where going to just get started right away with this list of tools and I'll be browsing to the website as you talk about the individual ones. The first one that we're going to talk about is Centurica and they're full service due diligence firm. They are the only one of that sort that we have on this list. So why don't you talk a little bit about Centurica, what they do and why they made this list. Chuck: Sure, So Chris Yates is the owner of Centurica, they've been around for quite a while and Chris runs a buying and selling website conference called and Rhodium. Rhodium Weekend I think is kind of, the official name. I ran into Chris way back when I started to look at buying and selling businesses. he was the first person.. I'm always looking for knowledge where I look into learn more. So doing some searches and came across his conference and went to it. Kind of on a whim, because there was no information about the conference because that was the first one that they've had. So it was like, trying to figure out and I thought well, for the money, maybe I'll pick up something and if not, it's not a total lost because you know, I'm just come and go to Vegas to hang out. You know Chris is really a smart guy and I ended up I think I was probably the first one we, to get into his master mind group. So I'm going to master mind group with Chris and a bunch of other entrepreneurs and he does this great due diligence product were he just kind of takes it over from you. Will do like a full blown due diligence review on a business that you're going to acquire and I would never say that you should handle fully the [inaudible 0:10:33] somebody else do the due diligence. But you should allow, if you're going to hire somebody, do it in parallel with them. So that way you're just getting, you know, a second, third set of eyes on a due diligence and on the business that you're looking to acquire. So they offer various levels and, so it looks like they've got something from 59 dollars right there and all the way up to, I think a 5,000 dollar package. That's kind of like a suit to nuts version. Mark: Yeah and just look at the website; they have a whole team of people here that are associated with them. A lot of these people, you and I know, we know them through Rhodium Weekend and through that master mind group as well. These are some really smart guys, good guys, to be able to just get on the phone with and get their feedback. In fact, I'm seeing n a few guys here, Mike Nunez, he has been on a Podcast with us before and a super smart guy. Well, these guys are [inaudible 0:11:24] really good contact as well. These are people that you can arrange calls with and bounce my ideas of. The amount of money, 5,000 dollars, some people might [inaudible 0:11:35] sort of price tag, but what do you think? Do you think that's worth spending that much money on due diligence support? Chuck: Yeah I mean, with Quiet Light, we're generally not dealing with the lower end deals, right? We're generally dealing with mid to high six figures, mid to low seven figure deals, so you know, five grand and that's their highest package, right? They got stuff that's cheaper, but how could you go wrong, you know, spending.. If you're on a million dollar deal, what's five grand, is what? Half a percent? I think it's probably money well spent. Mark: Yeah, absolutely I agree. The only assets that you put an end, this is, that whenever you are hiring somebody on the outside to potentially look for problems, understand that, what they're going to do is they're going to find problems because that's what you're hiring them to do, and they should do that. So this is not a criticism or some trick or by any means or attorney that's looking up for liability issues. But as the buyer, understand that you need to take that information, process it, through a business decision that you're making. Any sort of due diligence tool? I knew the ones that we offer here, that's the way that you should be going about using that information, that fits into the larger scheme. Alright, let's move on, Centurica is a good service. If anyone wants an introduction pres, it's either Chuck or I can provide an introduction pres as well. The next two are related obviously, Google.com and Google Trends, everybody knows what Google is, I'm sure most know what Google Trends are. How would you use each of these sites in a due diligence process? Chuck: Sure! So with Google, right? I mean, it's just a matter of Googling things either about the business, about the person, if you're buying the business, Google the terms around the business, and look for red flags, right? Look for if they've got one star review, average one star review, maybe that tells you something about the business. You know, look for complaints, things that are negative about the business, right? It's kind of one of those, you'll catch all due diligence place where you just, kind of sorting through all of the information that you can find on a given business and/or a person. Never just research the business, always research the person who is selling the business as well because, you could find out a lot of stuff and make sure that you're avoiding, potentially avoid some of the pitfalls, if somebody has done some sketchy stuff in the past, and find that out. Mark: Yeah, absolutely. You can learn a lot about their background as well, and all you have to do is search for all of the places that I have written for, come up, but years ago, I was involved in a lawsuit in those couple of pages. And so, anyone that was doing research on me, I would often get those sort of questions, “What happened then?” everything was fine. I didn't mind the questions, but people that were being smart and doing due diligence would ask about that. Chuck: And don't just look at the first page of Google. Look at the 2nd, 3rd, 4th, 5th, right? Because anybody can hire a reputation management company that will push some of those negative reviews, you know, to the 2nd or 3rd page. But they'll be there generally, still, just maybe a little lower. Mark: Right, Now if anyone wonders and are looking at the screen, I did not play hockey. Even though I'm from Minnesota I'm not a hockey player. There's a couple of them, that's out there that have gotten their name out there. Google trends, what search term I put in there? Chuck: Yeah so type in Paleo Recipe, or Paleo Diet I mean, because Paleo is a little different. So, if you look at the screen. Mark: You changed the date range? Chuck: Yes I changed the date range. That's, in January, you see that giant spike. Because that's when everybody is getting into a diet mode. Check that out even further. Mark: So we're looking right now. Let's set 2004 to present. So we'll do the entire history in Google Trends. There we go. Chuck: Sure, so you know, if you're looking to buying a business, and you're seeing.. Well use Google Trends to figure out what the trends are. Here you'll see is like a giant up peak that just kind of went up, and then all of a sudden it just kind of, trail off, and you're going to find things like this. Then you'll also notice that there is like ups and downs, like inter year, so that would be like the seasonally of the business, right? So just because you see, like this one giant peak, which correlates with January, and then you know, throughout the rest of the year it drops until December where December is at it's low, around Christmas time then it spikes immediately back up. So you're going to look for not only seasonality but you can look for long term trends. And when you're looking at businesses, think about whether the business is a trendy business first, it's an evergreen business. So, diet in general is a trendy business. If you look almost any diet, you'll see that there's a, it goes up, up , up, up and all of a sudden it tails off, right? There's something made it go up, usually it got unpopular, and then it'll trend off. I personally, one of the businesses that I bought was a Paleo website, and I managed to buy it exactly at the peak market, and then.. Mark: Right about there right? Right around January of 2013, early 2013. Chuck: Yup, definitely it's like, it was going up, up, and up, I'm like, great! Then it went down, down, down, and it was less great. So, luckily, we were able to so a little bit of magic and kind of keep the revenue going by trying to grow the business but it's another story. Mark: Something else that you can do with this, so as many people know, I own CatholicSingles, and the turn chart out for CatholicSingles doesn't look that great, when you look at it. Something I've learned from this chart from a few other places is, if you think that you're buying a website that gets lots of natural search traffic, be careful to make sure that it's not branded search traffic. So what's happening here is, the previous owner was losing out to a competitor who was beating him in a brand search, and so, the site still gets lots of natural search traffic to a keyword that still has a lot of relevance. But he lost a lot of brand relevance as well. So you can, if it's a large enough property you can often pick up on brands trends and what are not, you're going to have to compete on that [inaudible 0:17:34] as well. You can type in competing services and see what their trend is overtime as well. And you can actually compare the two together. So you can see how competition is playing along with. Maybe what you're looking at acquiring. Chuck: And then if you scroll down, you can do it by region as well. So what are the countries that has something popular. So maybe it was a US based company, and you see “Hey look! It's doing well in Canada and South America” or I guess none of that case was in South America, but Australia, and I think it was Mexico maybe. So maybe you expand into some of those other countries. Mark: Right, right. Exactly. Yeah Google Trends has some good date out there, I recommend again putting in your, whatever, competitors you know of, and comparing the traffic and the trends for the competitors and get the sense for, how those are working together. Chuck: And one additional point would be, Google trends is the search volume of a specific keyword, so it's not some magic formula, it's how many people are searching for something. So sometimes, people search, the way they search for things changes overtime, so you just want to, kind of remember that. That just because, you know. People might have been searching for, I don't know, Blue Widgets but now they're calling it, instead of Blue Widgets, they're calling it Blue Fuzzies, right? So it doesn't always mean that the actual market is declining at it. Sometimes it can just be a change in the way people are searching. Mark: Yeah, I think an example, that would be internet marketing has pushed toward in digital marketing. And so you see, the phrase you use to refer to something, is slightly different overtime. So, that's a good point. Now let's move off this chart because it's sort of depressing. State business websites, this is one that I haven't really seeing people a whole lot of, but it's a really good idea to use state business websites. Chuck: Yeah, I mean it's just the basic of going to whatever state the company is in, doing a search for the business, finding out who the owners are, and if there's any kind of red flags that maybe appear on that, just some basic due diligence there. Mark: Yeah, that one's not coming up here, but when you do the search, what will happen is, you'll see the records with the state, whether or not if filed in good standing, any other possible red flags that would come up. It's really just checking their box, making sure that everything is on the up and up with that business search. Maybe we can get back to this, if that comes up again. BuiltWith is a really cool tool and it shows all the technologies that a website was built with, right? Chuck: Yeap! Absolutey! So if you want to look at, like the technologies that go.. Is your internet out? Mark: No, I just typed it in wrong. Chuck: I guess your internet wouldn't be out, considering we're.. Mark: Right, right. So we could take a look to see what Quiet Light Brokerage is built on. And you can see that we have Googled conversion tracking, you can you see the whole technology stack and all the services that are used. When this might be useful as if you're looking at the P&L and you don't see a subscriptions but you would see here Drip. And you know that Drip is a subscription based service maybe that's not their P&L. That would be something to catch and maybe ask them about to find out what's going on there. Maybe they just start using [inaudible 0:20:47]the website. Chuck: Absolutely! And you know, one of the things you want to do as part of getting ready to acquire a site is make sure that you have the people and place to take over any kind of service that you need in advance. Right, so, if you have no idea how to use Drip and you're taking it in purchase in your company, maybe you need to has somebody in place who does know how to use it or request a standard operating procedure so that you can learn how to use it. So I would definitely have a list of like all of the kind of aspects of the business that you're not proficient at. And make sure that you have people in place that can help you with that [inaudible 0:21:26] running when you do take over the business. Mark: You know something that, speaking of Drips, I talked to Rob who sold Drip to Leadpages a few years ago, and he talked to me about how Leadpages was completely ready and able to switch over to a new website surely after they closed. They were making plans and building out technology as they were going through due diligence so that they can hit the ground, running right away. Something that might you want to do as you're going through a website's technology stack is take a look at what services are you using. If you are going to the Quiet Light website you'll notice that we have Hotjar, for example. Now I haven't tracked anything with Hotjar on the website in a while. We use it for surveys once in a while, but this would be a service for, maybe those report that you want to ask for during due diligence. Maybe some heat mapping that would just be useful information for you to be able to see and as you're making plans. Or OptinMonster, asked, have you run these campaigns before? What was the conversion rate like on these campaigns? And you can start getting really prepared as you're doing your due diligence to make that transition. Of course some sellers may not be eager to share some of that information with you, so go about that with some level of sensitivity understanding that they might be ready to open up all the books to you, but knowing what's there can help you request different reports. And Chuck you said something before in one of your presentations, probably multiple presentations and that was ask questions. Ask lots and lots of questions. Chuck: Yup, absolutely. I always say ask, ask, ask, and even ask questions you know the answers to. I feel like that's like some kind of weird tactic that people do. But they ask questions regardless of whether you know the answer because you almost want to get a seller to lie to you, because then you know how trust worthy they are right? If somebody's going to lie to you about something, it's a red flag. So, I've seen a lot of people that will ask the same questions in multiple ways. You don't want to be annoying right? Like, don't ask stupid questions but definitely ask. I shouldn't say, you don't want to ask stupid question because almost no question's stupid right? But we all understand there are all stupid questions that you shouldn't ask, that's just, are irrelevant. But don't feel like, if it's relevant to you then it's not a stupid question. So, ask everything. Because the time to ask is before you buy it. Right? You don't want to have a bunch of questions after you've inked the check. So, ask early and then ask often. Mark: Then the other thing too is you can get more callers on a particular answer. I know when I talk to some sellers and ask them why are you selling? They'll give me an answer one day and had talked to them another day and they give me s slightly different answer. And it's not that they're lying. The reasons are complex. There's more than one reason going on there and you gain caller, you gain more information about what's really going on behind the sale. By asking the same question, and looking at, in different formats, I know when you started to do video interviews or recording interviews of some of our clients and part of the reason for that is because people talk about questions differently then they might write them out. So this could ask a lot of those questions. Chuck: Yeah, absolutely! Archive.org. Mark: This is a great one. So if you're doing some due dilligence there's a whole industry people who just buy expired domains, stir a new content on it and then run with the site. Some of the amazing firm like [inaudible 0:24:38]some of them are buying like big sites, or what used to be a big site and for whatever reason, site's no longer so, this will give you an idea like in 2008. What was the site look like? Was it a brokerage site or not back then, you know. It's not always a bad thing but if it was something spamy back then, It might still have some problems moving forward. So it's also good just to see if you had some ideas of you wanted to try this or try that. And getting an idea for some of the things they've tried in their past or looking at previous screenshots of what the site was like one, two, three, four years ago? Mark: Yeah, I think one of the big challenges that you always have as a buyer and.. Sellers as well have this issue, right. Sellers know their business intimately because they've lived with it for so many years. As a buyer, you're coming in and trying to compress knowledge that they've gain over the course of sometimes 20 years now. And to a decision that you have to make within or week or two. Going back in the scene, what the history of the site was, just kind of, again it adds color, it adds more information into what does this person done in the past for the business. Like you said maybe we can see some things that they tried and you can ask them about that, if you're looking at the Quiet Light site, yeah, you might see that we sold some domains in the past. And if there's someone looking to buy us they could ask a question on that, you know, why don't you sell domains anymore? And we could go into that whole discussion. Chuck: Something else to look for is to look for gaps in the years so you know, you can put something on your website, right? And your like, your a [inaudible 0:26:14]telling a way back machine not to cross your site anymore. So if there's like a three year gap, why is that gap? Most legitimate sites aren't blocking the way back machine. From calling their site, so you know, that might raise a red flag and might be something you want to dive in on a little deeper. Mark: Awesome, alright let's move on at Trademarkia.com. Chuck: Yeah, you know it's a, if you're, if they told you to have a trade mark, search for it, figure it out. If they have told you they don't have a trade mark, search for it. See if somebody else has a trade mark right? Make sure that they're not infringing on somebody else's.. What's the word I'm looking for.. Somebody else's IP. You don't want to buy a business if they're infringing on other people's stuff. Mark: Yeah, and this can also be a very useful in search results if you're advertising on Google and you have competitors that are stepping all over that brand search. If you get that trade mark and you have the ability to get a trade mark you can keep all of those guys off, and brand is usually a very cheap way. But if you have competitors branding against it, that's [inaudible 0:27:16] your IP, so, searching for that trade mark is a useful thing to do. Alright, moving to the next set of tools and these tools here seem to be more of, search competitive intelligence and taking look at a site's search profile and I should just say probably maybe SEM. All [inaudible 0:27:33] right? Because this still include adwords as well? Chuck: Yeap, yeap! So organic and paid, my likes spy for a lot. It's a.. You can look at people's history of what kind of ad campaigns they did. As so, if somebody says “Oh we've only ever run one ads set and haven't done much testing” and then you look back at, and shows you. Well actually they ran a hundred different variations of this ad. Cross, you know 5 years and blah blah. So you will able to see a.. Verify some of the information they said. You can also check and it will show you, like literally shows you, what paid ads they ran. And like detects in them. So if you think, “Oh I wonder if they try this”, so you're going to look back and see what sorts of ads they've run. It's kind of interesting, you can also use this right here, like you see their competitor. So that'll show you overlap, so if you know some of, some competitors, you'll be able to see like what keywords they have overlapping using this venn diagrams. It's some really cool stuff and then you can look for opportunity, for words that they're going after, that your knots. They also have they a tool in here somewhere that will allow you to look at specific keywords over time and then it puts it over a timeline and has the Google updates. So you can see like, ok they had this key word was, you know, rank number 1111, and then drops off to like number 7, and [inaudible 0:28:57] Google get an update right when this happen so you can potentially know why they dropped off, it's because, well, Google did this update. So seeing what people are using like a private blog now, where to get a bunch of links and it's like doing really, really well then everything drops off a cliff. Because of Google did an update and it affect it, or, the reverse is true where they went from having nothing to all off a sudden number 1 rankings, just like overnight. And you can see, okay, well nobody just all send this from zero to number 1 ranking for 20 different keyword terms so then you know, Well, they must have done something to have that spike and then you can dive into what they're using like, blog that works for paid links or whatever. Mark: Yeah, any sort of quick changes in these results are going to be something to watch out for. So that's over all a good tool. And a lot of these tools out here, Moz, Open Site Explorer, Semrush, Magestic, AAtraps, I personaly like AAtraps. These are all really good tools, using in combination. It's going to give you a sense for how the data all adds up. Understand that when you're looking at data, in any of these tools, they have to use third parties to estimate what this is, for example, they're estimating for Quiet Light Brokerage, where estimated adwords budget is 3,000 bucks. Actually not too far off from that, but it's not accurate. Just understand that these are useful for trends, these are useful for getting another point of data, nothing's going to replace first hand tracking, it should be Google and Linux, or whatever tool people are using to analyze something. But you can use all these external tools in combination as well to try complete picture of what a website's doing and how it's ranking. Chuck: It's a bit [inaudible 0:30:45] That was I think only Google adwords, so if not taking your account, pay traffic, whether it's Facebook or other things. Right? Mark: Yep, yep! Absolutely that's right! Let's move on to a.. You like Spy for the best from all of these? Chuck: They are all kind of different. So there's like different reasons to use different ones, right? Some are for keyword research, some have like keyword difficulty tools, so part of due diligence isn't just looking at what the site has done, but where you can go with it. So I like to use a couple of them to do keyword research. See where their gaps are, you know, opportunity for me to grow the business. They're all kind of hit, different things to different things well. So I don't have one favorite. I do like SpyFu, I like Moz in the past, [inaudible 0:31:31], Majestic. And then on that list, we kind of didn't point it which I'm guessing maybe you thought I put in a wrong spot, but the alexa.com won. I haven't actually used this yet, but it's apparently a new tool that they rolled out. It's a competitor to all these other ones, Moz and Majestic. So they're doing a paid tool just like all these other guys. So, I haven't really dove into it yet, but it'll be interesting to maybe see how their data looks. Mark: Yeah, I actually just saw this the other day. And was intrigued by it. I haven't dug into this at all. But you would imagine that Alexa's by Amazon. You would imagine that they have some pretty good access to tools to be able estimate this information, with some level of accuracy. Chuck: And you know they've been around, since when, like early 2000 or earlier. So they've been crawling off these sites. So who knows what kind of information they've stored. I see [inaudible 0:32:34] has really good info going pretty far back. Mark: yeah, I know you're right on that. I think actually Alexa may have been the first competitive intelligence tool. That try to rank websites. Maybe there was somebody else before that. But they were the first one's who really gain attraction. Or that for a long time, everybody I knew had their Alexa bar. Up in their browser and you can see what, aside Alexa ranking was along with its paid rank. Right every marketer back in early 2010 and those two things, up in their tool bars. Chuck: It's fine, so I went to the site yet the other day, just checking it out and looking for their little site ranking. I could find it anywhere, so I'm not sure if they still have it or not. Mark: Yeah, I don't know. I try to look that up recently as well and I wasn't able to find it. I was behind actually this pay wall which is how I came across [inaudible 0:33:24] they are now offering this. Chuck: Yeah, yeah. It didn't, for a long time, like, right Google paid rank and the Alexa ranking have been dead like nobody uses those as a real stat anymore . But I just wanted to check it out. Mark: Yeah, yeah I know it's always interesting stuff. Alright let's move on to page 2 here. We're going to get into 3 tools here. [inaudible 0:33:46], deepcrawl.com and Copyscape. What do these tools do? Chuck: Yeah, The first two are pretty similar to each other. And what they do is you can plug in a domain name that it will crawl the entire site and it will look for all kinds of things. Like errors or not errors. Right, so it can show you just by crawling to the site. It will crawl every single link on the site from every single page. So it shows you like if there's dead links so if there are stuff that's going for like 404 pages, no errors, 500 errors, it will show you the redirects. So what I've used it for in the past is the one finding those dead pages or the 404 errors and then also finding the redirects and sometimes you'll see like stuff gets layered, where it will be redirected to this page, which layer's was then redirected to this page, which layer's then redirected to this page. And ultimately, what should you be doing is just going back and linking from the first page to the last page. And not using all of these bounces because with each bounce you have the a, potentially you're losing some of that authority has being passed through. Mark: Yeah, and there are the futuristic will do an on-site SEO analysis for even, one that I've used in the past that all definitely throw a, [inaudible 0:35:01] to be Orange Fox, Jacob Hagberg, has done some reports from Quiet Light Brokerage. and a lot of these tools do is, what these services work, will do, they just to analyze in a condensed manner. Because they look for opportunities and they also look for potential issue. Like you're saying, if there's tons of redirects in there, that's a problem, you are losing out an authority on those pages. 10 pages , 404, broken images. Images without all tags, accessibility issues. These are all things that you want to be looking for. Not necessarily as like major red flags but you know, a buyer beware, but also as opportunities that if you start to fix and clean these things up, there's going to be a natural lift in rankings on its long tale keywords that maybe you're on page 10 to 20 right now for, maybe that will bump you up to the first 10 results . So wait for you to just grow some opportunity. When you're looking at these 3 tools Chuck.. Chuck: The first two are very similar, right? Screaming Frog, is one that you have on your own computer, and then it use your internet connection to then crawl the site. DeepCrawl, they are running it from their servers, the Screaming Frog is relatively cheap. I forget the amount but it's hundred to 200 bucks a year. The DeepCrawl one is fairly pricey so, I would always recommend this Screaming Frog but the other one is a good service as well. Just cost a bit more. It's a 150 pounds a year. Mark: Right. They do have a free version? I've used the free version to be honest it's worth just upgrading to a paid version. Free version will give you just a flavor of what they can do. But if you really want to dig deep and really figure things out. Yeah, again, here's a 500 URL limit, most websites are going to blow through that 500 URLs because you have all their images, you have everything else connected with an individual page, so you'll go through that 500 pretty quickly. Copyscape is a bit different from these two though. Chuck: Yeah, it's different. I threw it, kind of witness just because it's one of those things, where again, you're looking for problems, so you type in your domain and It'll give you list of you know, places that content made and stolen from. So kind of, similar, but different. Mark: Right. This can be useful to see if you have people that are maybe trying' just scrape your pages entirely or if the page you're looking at for some reason is built on a shakey ground. This was something that was used a lot more probably, I don't know, 5, just 7 years ago. I know Copyscape has a really big issue on a really big useful tool for duplicate content issues. A lot of that is going away now. But I would imagine you would find copies of content that somebody's publishing their blog contents, say, on Medium or LinkedIn. I imagine this would probably pick up on that. Chuck: Yeah. I believe so. And you know when we talk about the duplicate content issue, where talking about like, right for organic search but there's also the duplicate content issue where, “Hey everything on this website was stolen from somewhere else and you're going to get sued because you stole our base content.”, Right so, I would be checking to make sure that people aren't stealing other people's content. You know, so I think that's a good part of due diligence. Mark: Yeah, absolutely! Alright Public WWW. This is a tool I have not heard of. Chuck: Yeah, that's a great tool. It kind of isn't a vain, of like, a Google right? But what's cool about it is instead of like.. If I want to search for something on Google. Google looks at what is this plate on the page meaning. If I search for Chuck it's looking for.. If somebody would look at a web page and see the word Chuck on it, then it might come up, right? But with this website, it's actually looking at the source code. So if somebody had a comment that was Chuck, it would potentially come up there. So, anywhere from the word Chuck, right? It's more for if you want to look a analytics code, or if you want to find somebody's affiliate ID. So if somebody's says, “Hey, I'm just running AdSense on this site, and I don't have it anywhere else.”, So we could took.. Put in the AdSense number, and it will show you all the sites that are using that same AdSense ID on their website, right? So you can look for, maybe they're doing some competing stuff, maybe they just, you know, they're driving more income through the AdSense, but having a multiple sites vs the one. And it's not complete, right? There's, it's only as much as they crawl so they're only going to have as much data of the websites they crawl. But you can definitely find some stuff. You can also use a little tip here, would be.. Let's say you have an affiliate product your promoting, right? And you're making some money off of that, and say, you found a new product you want to promote and it makes 10 times the amount of money for each one you sell and you know that like, “Oh! This product, if I switch it to this one, I'm going to make 10X.” Or you could look for everybody who is promoting this old product, and then you're going to try to acquire those sites, and switch them to the new affiliate product and 10X the revenue. A lot of different things you can do with that. Mark: I've heard some of people ask about that, specifically with affiliate sites. You know, “How do I know that this is all coming from the site that I'm buying.”, and so that would be one tool that you could use. The other thing I could see this being useful for is if you have a tool for it. This would be a pretty rare case, but if you're buying a business as a tool, that's using on outside websites. WordPress plugins site, WordPress themes site, or any other tool like that, you could start to get some ideas as for the installation volume. Using the tool like this. Alright, SpyOnWeb.com. Chuck: So similar right it's a looking for people's AdSense IDs and things like that. It's not as complete, with the other one you could search for a lot more different types of things. But still a useful tool. Mark: Right, it gives you some machine information as for our tools also sharing this IP address, DNS server. So again, not [inaudible 0:40:53] information here, but just acquiring [inaudible 0:40:56] this. We have our [inaudible 0:40:58]. So If you want to find out what the [inaudible 0:41:02] rank is, just go to SpyOnWeb and you could also see the page rank which is saying Quiet Light Brokerage just a like a question mark for page ranks. So that would be an information. That would have scared me about a 6 or 7 years ago. Alright, DomainIQ. Chuck: Yup, so DomainIQ and the other two that were listed. This are for finding out information about a domain name. So when was it registered, how many times has the DNS changed, has the ownership changed recently, what other domains are on the same server, or same IP block or same IP address, so if you know, if you're buying something from somebody, and they say it's the only site they have and then you look start looking up and down the IP range or looking on the server or the same IP and you see there's other domain names that are the same thing and are not disclosing it you, you know, that's potentially going to be an issue. You can look up who is the owner, so if it's like similar registration name or similar email address used to register the domain, it will show you all of the domains they own. That are using that registration information. These are all for the most part paid services. So if you want to get, like the good data, you got to pay for it. But they do give you a basic level of information for free. Mark: Right. I don't think anybody has to use all these tools. You pick 1 or 2 out of each of these categories that you want to use. The only one that I would recommend maybe use in multiples one would be in this search intelligence the SpyFu, Moz, and SEMrush. I think it might be worthwhile having upwards of three maybe four depending on how lights would turns out those services. Because like you said they all do slightly different things. Chuck: It's a matter of like what they've indexed right? So they each have their own crawlers, and none of them are going to crawl exactly the same subset of the internet. So, it's just, you're going to find different things while using different ones. Mark: Right, and they all have different levels of accuracy you could see here DomainIQ is [inaudible 0:43:04] to be higher than the last one. And also, few other bits of information that I would say are incorrect but again you use these points of data… Chuck: That was 5,000 dollars? The appraisal value? Mark: That was [inaudible 0:43:17] it's less than 500 dollars. And we have more than 24 backlinks, but again, all these tools are to be used in combination with each other to put together a large picture. Obviously a tool like Google Analytics or [inaudible 0:43:31] you'll going to want to use that first. And then, these tools are been used to fill in the gaps. Chuck: And also like know what a tool is good at, so like last one, you're not going to use that tool for the appraised value right? Like, that's nonsense. But if you scroll up, scroll up a little bit. If you click on, click on the ownership record in the blue, the blue button is there. Let's see if we'll.. Mark: We got gears turning here.. There we go Chuck: Okay so just search who the owner is, when is the last time you updated, when it expires, the age of it, right. So you've owned it for just about almost 11 years, you're using Cloudflare, here's the “who is” info…. Mark: It's kind of a bad corporation name, I got to update that. Chuck: Well there you go. And go back one more time on it, I'll click on one more thing… Mark: All these tools take too long to load up. Let's move on, because this one's getting a little bit longer. Let's get it on to a Bannedcheck.com. Chuck: Yeah, so this one is a, and it's not 100% right. But you can type in AdSense account and I'll tell you if the AdSense account has been banned. Again, not 100%, but if it's says it's banned, that's probably a good indication. I'm sorry not the AdSense account number but the actual domain name. Right so, if somebody says, “Oh! I switched monetization methods, because I didn't like AdSense and I was making a bunch more money with this.” Well, maybe that's not the case, maybe it's that they got banned. So, this is a good one. They can tell you whether they've been, not a 100% right. But if it's says that they've been band, then they've probably have been, right? Mark: Good news with this, I'm making money with Quiet Light Brokerage because it came back and it says that it's not banned for Google AdSense. Chuck: I wonder how that helps with our value of the 500 dollars. Mark: Hopefully, this is a little bit, so all you buyers that are looking to buy a business, we're going to require that you click on an Adsense ad. Because I think that's completely [inaudible 0:45:16] with our terms of service. Mark: socialmention.com. Chuck: Yeah, so just you know, you type in various things here and it will just tell you where it's being mention as far as social goes. So just a good tool for doing some basic due diligence. Mark: Yeah, let's repeat, useful to do, using combination with a Google trends to be able to see. Google Trends is measuring the data on Google itself. Looking at how the different social media networks are also processing the data. It's going to have a different look than just what Google has. On that note, I would say BuzzSumo, which is not on your list. It's another tool that I would recommend adding and it's a page where they do the free option but you can take a look to see what content has done really well on a particular domain name. As well as what content in that specific niche also does well. So you can really got a sense for how popular [inaudible 0:46:15] and what's getting shared and what's not. Well for then Google but also within the social media. It seems fantastic. Chuck: This one definitely should've been on my list then I'm not sure why it wasn't but I actually like this one a lot better. Mark: Will add this to the list. For people who want to download it. Last one it would be just going direct to the source of Facebook LinkedIn, Twitter, etc., etc. Almost every websites these days has presence on all the social media networks, visit their pages I assume that's kind of a lesson there. Chuck: Yeah and again, with like a LinkedIn, right? Looking at the person's profile looking how many connections they have. Are they in a niche where they should have 500 LinkedIn connections and they've only got 3, Maybe that tells you something, right? Why are they connected with all of these hackers or whatever, right? It's just a matter of again, researching the people and not just the business. So I think it's a good tool for researching people. Mark: Awesome, right. So that's a lot of tools that we just went over. Let's talk just a some couple of lessons, and we're running pretty long on this Podcast. So, we'll talk just a couple lessons about due diligence. I'm going to turn off the screen sharing here and talk about couple lessons about due diligence. What would you say for somebody who's going about due diligence the first time? What couple of lessons would you, or principles, should they really use in their due diligence efforts. Chuck: So I think one of the biggest things, is first in for most you don't know what you don't know. right, so having people to help advice you on what to search for and what to look for can be critical. So don't just think you know everything! Because none of us know everything especially when it comes to different tricks and tactics people can employ to inflate the numbers in what they're doing. What else, do you have any idea you would suggest? Mark: I would, and so on that note, obviously bringing people like an attorney, bringing an accountant, as I said before that be careful when you do so because they are being brought in with their specific purpose in mind, that are being brought in to look for liabilities, for being brought in to look for problems, and you are the business owner trying to make a business decision. Your accountant that's trying to make an account decision. Your lawyers try to make in legal decision. And so, you have to take their advice and put it into a broader framework business . It's a good business choice for you. You use their bits of data as [inaudible 0:48:41]data. And create a whole picture with that. The other thing that you said, where you cover this one's ask, ask, ask. Don't be afraid to ask for questions and then the third thing that I would recommend is keep good records of what you have looked at. And I'm working through the due diligence for the client, if a buyer comes back and ask for the same documents that they may have already received earlier on. Extremely annoying for a seller who doesn't understand why they even needed it in the first place. And a lot of sellers get skeptical buyers. They think this person isn't really serious about it. they're just looking fishing for information and if you end up passing the same documents 3 or 4 times, even twice. It start to grow those seeds of doubt and to bigger than just seeds and it cause a lot of problems really later on. So be organized in your due diligence just as you want your seller to be organized. Even your documentation. So that you'd know what you have and work off a check list, where be the last thing that I would ask. But don't be afraid to add to that check list as you go through. Chuck: Sure and something else I would add, kind of similar, not a little different, is with the seller. They're interested in knowing that you're going to do well with their business and whether they realize it or not, the questions you ask them are important to them. Almost always. So if you're not asking good questions, they're going to think that you're not serious or that you're not going to do well with the business and we often see that buyers, or sellers won't always sell to the person who offers the most money often times they're selling to the person they think who's going to do best with their business or somebody that they like. I see it time and time again. Recently I had a nice 7 figure deal, I was working with and every time I get off a call, you know, I do a wrap up call with the seller, “Okay, what do you think? and he went like, “Well that person didn't ask any good questions like, I don't want to sell my business to them.”, So make sure that you're doing some due diligence upfront, you're looking into these things and you have good questions that you're asking that are relevant to the business. Mark: Yeah, absolutely! Do not research ahead of time, not wasting your seller's time on the conference call is important. A lot of good sellers, when they go to sell a business, within that first week, they're going to do half of dozen to a dozen conference calls and it's exhausting to do. So if they get into a call and somebody asks, ask them question that was covered right up front. There's a good place to ask questions that have never been answered, and there's obviously you haven't done your homework, sort of questions. So do have basic homework ahead of time so that people know about, that you've put in that upfront research. One thing I'll add at that fellows, is if there's something that you're not familiar with, ask them about it and don't be afraid about that. And at the end of the day, as a buyer you want to protect your money, but make sure you're not making a bad investment so, don't be afraid to ask those questions. If you ever have questions about, “Can I discuss this or what do you think?” Use the broker. We're here to advice with the buyer and the seller through that process, we want to see a good deal done for our client. Chuck: Absolutely! Mark: Alright, this has been really long, but I think, good information so, Chuck thanks so much for coming on and maybe down the road, we'll do another one of these. Chuck: Sounds good. I appreciate it! Mark: Cool, thanks! Chuck: Alright, thanks everybody! Links and Resources: Centurica offers a full blown due diligence services. Google Google Trends Builtwith Archive Trademarkia.com SEM tools: Spyfu moz majestic alexa semrush Website crawling tools: screamingfrog deepcrawl orangefox copyscape Publicwww is a source code search engine Spyonweb for looking for peoples adsense tools. DomainIQ provide information for domain pages Bannedcheck.com Social media: Linkedin Buzzsumo fantastic sm network tool.

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords 02:14 – Adbeat goes deeper on ads and spend trends over time 02:41 – BuiltWith will show you everything that your competitors are using 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website 03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 04:59 – That’s it for today’s episode! 3 Key Points: Leverage the tools that will help you become BETTER than your competitors. Track to see if your strategies are working or if you’re just wasting your money. Spying on your competitors is healthy for a business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today's topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords 02:14 – Adbeat goes deeper on ads and spend trends over time 02:41 – BuiltWith will show you everything that your competitors are using 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website 03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 04:59 – That's it for today's episode! 3 Key Points: Leverage the tools that will help you become BETTER than your competitors. Track to see if your strategies are working or if you're just wasting your money. Spying on your competitors is healthy for a business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom. Find Out More About Marty Here: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedIn In This Episode: [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other ways to think about those “buckets” that you categorize people into. [06:06] - Marty lists some questions to ask in a marketing system if you have an expensive keyword. He then ties this into the importance of segmenting the audience. [08:03] - Marty defines the term “cookie pool” for listeners who may not be familiar with what it means. [10:49] - We hear another example of retargeting for an expensive keyword. [12:27] - Stephan offers a similar analogy that involves collecting email addresses from different channels and keeping them separated. Marty then elaborates on what Stephan has been saying. [16:29] - Another way to describe what Marty has been explaining is that you should be platform-agnostic. Marty agrees with this, then gives a suggestion for most marketers. [17:51] - Marty talks about another way to verticalize ads: by theory. Stephan then rephrases what Marty has been saying, and Marty corrects and clarifies one point about the client creating an approved list of terms. [21:31] - The differences between SEO, PR, modular creative, influencer, and distribution are all narrowing and the fields are merging. [22:01] - We return to the topic of being platform-agnostic, or seeing what you can learn from one platform and then apply to another. Stephan asks Marty about a nugget he has previously shared about using your Google-negative keywords on Facebook. [24:51] - Marty offers a strategy for how to determine which audiences don’t perform well, and stop marketing to them. [28:35] - Marty explains why the “cookie pool” concept is so important. He encourages all marketers to make custom audiences of segmented site touches with the same savvy that they apply to cross-channel and filtered retargeting. [30:32] - Stephan offers another analogy about people using Google AdWords Keyword Planner. He then offers a workaround for people who don’t have access to a paid AdWords account. [32:02] - Google has been trying to turn off keywords for years, Marty reveals. He suggests SpyFu and SEMrush as alternatives, then offers metaphors about boating and fishing. [35:33] - How big is the investment in terms of identifying audience segments and percentages, and different attributes, using search audiences and profiling, and then providing these reports to clients? After answering, Marty provides his email address (marty@aimclear.com) and invites listeners to email him. [37:56] - Stephan brings up the topic of Facebook retargeting based on Facebook video views. [40:38] - Marty explains what DSA (“dynamic search ads”) and RLSA (“remarketing lists for search ads”) mean. [43:35] - Remarketing lists for search ads were revolutionary, Marty explains, because it was the first technology that pushed people to filter differently. [45:58] - Marty talks about the possibility of using Google ads based on your YouTube retargeting list. [50:18] - Marty discusses the importance of having “street cred” on a social media profile as one of the factors to consider in deciding where to put a video. [54:02] - Stephan brings up one more topic from Marty’s keynote: lookalikes of “thank you” page visitors. [56:50] - Stephan recaps some of Marty’s points. Marty then talks more about analysis of who came to your page using Facebook segments. [58:48] - Marty offers various ways to get in touch with him or find him. Links and Resources: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedInKiller Facebook AdsThe Complete Social Media Community Manager’s Guide2016 US Search AwardsSeth GodinPurple CowCookie poolGoogle AdWords Keyword PlannerSpyFuSEMrushHitwiseThird-party dataRLSA DSA Larry KimWordStreamTodd Friesen

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today's topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them 02:44 – Check their lead share posts to see the content that people like and don't like 03:00 – Eric likes Ahrefs as it is similar to SEMRush 03:21 – Go to the top pages section in Ahrefs 03:36 – Ahref's gap analysis tool 03:58 – Ahref's keyword difficulty tool 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out 04:29 – Eric uses Screaming Frog to crawl a website 05:00 – Check SimilarWeb, too 05:10 – That's it for today's episode! 3 Key Points: Utilize the online tools that are already available and ready your pockets for the paid ones. Knowing what your competitor is up helps you to stay at the top of your game. Doing a full and well-studied analysis takes more than just 10 minutes, but you'll get used to it in time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them 02:44 – Check their lead share posts to see the content that people like and don’t like 03:00 – Eric likes Ahrefs as it is similar to SEMRush 03:21 – Go to the top pages section in Ahrefs 03:36 – Ahref’s gap analysis tool 03:58 – Ahref’s keyword difficulty tool 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out 04:29 – Eric uses Screaming Frog to crawl a website 05:00 – Check SimilarWeb, too 05:10 – That’s it for today’s episode! 3 Key Points: Utilize the online tools that are already available and ready your pockets for the paid ones. Knowing what your competitor is up helps you to stay at the top of your game. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing. If you're frustrated because you paid a lot of money for a beautiful website that's not bringing in any business, you're going to love today's guest. She's Internet marketing guru and author of https://www.amazon.com/gp/product/0983866724/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0983866724&linkCode=as2&tag=businconfinow-20&linkId=e33998a49affd81fcb3724446b36827b%22%3EMarketing%20Espionage:%20How%20to%20Spy%20on%20Yourself,%20Your%20Prospects%20and%20Your%20Competitors%20to%20Dominate%20Online%3C/a%3E%3Cimg%20src=%22//ir-na.amazon-adsystem.com/e/ir?t=businconfinow-20&l=am2&o=1&a=0983866724%22%20width=%221%22%20height=%221%22%20border=%220%22%20alt=%22%22%20style=%22border:none%20!important;%20margin:0px%20!important;%22%20/%3E (Marketing Espionage), Heather Lutze.  WHAT YOU'LL DISCOVER ABOUT FINDABILITY: Why your unique selling proposition is the enemy of findability. The most important thing non-techies need to know about search engine marketing. 3 ways to evaluate why your website has no traffic. Free online tools that can help you create a findability strategy for your website. Why findability is more important than a beautiful website. How findability is the intersection of marketing and search engine marketing. What to look for when hiring a website developer. And MUCH more. GUEST:Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies improve their results and increase sales through paid search and organic search optimization. She is a nationally recognized Internet marketing speaker and consultant on search strategies with more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing. She's also has a fabulous startup story. She broke free from corporate “cubicle” farm jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer. She then built that dream into a multimillion dollar Denver SEM company—the http://www.findability.com/ (Findability Group). Now before you think Heather is just another search engine guru wannabe, think again. Heather has serious skills. She spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah. RELATED RESOURCES:Contact http://www.findability.com/ (Heather) and connect with her on https://www.linkedin.com/in/marketingspeakerheatherlutze/ (LinkedIn), https://www.facebook.com/MarketingSpeaker/ (Facebook), and https://twitter.com/HeatherLutze (Twitter).  Also check out the online resources Heather mentioned during the interview to gather date that can improve your site's findability: http://marketinggrader.com/ (MarketingGrader.com) http://woorank.com/ (WooRank.com) http://spyfu.com/ (Spyfu.com) http://semrush.com/ (SEMRush.com) SUBSCRIBE, RATE AND REVIEW:Subscribing is easy and lets you have instant access to the latest tactics, strategies and tips.  Rating and reviewing the show helps us grow our audience and allows us to bring you more of the information you need to succeed from our high powered guests. Download ♥ Subscribe ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Enjoy

Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Mike- @Mrspy Spyfu- @Spuyfu   Production Assistant - Anna Nygren On Facebook: The Nice Guys Community page     Intro Find out your competitor's marketing tricks and secrets at www.spyfu.com Only public info is used Someone could have a great funnel and a shitty product or vice versa… the one with better advertising will get more bite Often, the advertisement's message is the product itself   SEO, ROI, PPC... Who Said What? Spyfu is focusing on how to create better content The company has begun to give more advice to customers When you use Spyfu, the company will guide you to people who drive link equity and could potentially drive yours up too The SEO side and the Paid Search side go pretty hand in hand Trying to build organic traffic is a comfortable 1-2 year project A couple thousand dollars is a typical cost to make some headway on AdWords You can learn where a competitor gets his/traffic by simply plugging in their website on Spyfu   Closing Lines How you make your money is critical to your long term success and happiness Empower those around What are your core values? Tweet your answer and use #Funknfans   www.spyfu.com   Doug's Stuff: Amazon #1 Best selling book Nice Guys Finish First. Business Building Bootcamp (10 Module Course)   Partner Links: Interview Valet:  Get interviewed on top podcasts and share your message. BombBomb: Take your email to the next level. Drop a BombBomb today. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Amazon.com: Click before buying anything. Help support the podcast.   Survey: Take our short survey so The Nice Guys know what you like.   Nice Guys Links Subscribe to the Podcast Niceguysonbusiness.com   Call Doug at 410-340-6861 any Wednesday between 5:00 PM-6:30 PM EST.   Promise Statement: To provide a learning experience that is entertaining and adds value to your life.   Don't underestimate the Power of Nice.

Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee. https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive

Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO.Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee.https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive

In this week's episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts. The post SpyFu CEO Mike Roberts on How to Spy on Your Competitors appeared first on Search Engine Journal.

Brad Post, Create the Movement: Hello. This is Brad Post, and I am with my co-host, Josh Rich. Josh Rich, Create the Movement: Good morning everyone. B: We are continuing our Tuesday Marketing Tips. Right? J: Yes, sir. B: So, how are you doing, Josh? J: Doing well, Brad. How are you? B: I’m doing well. J: Excellent. So, today, we’re going to be talking about, really, two main topics. Using link-building software. And, then, we’re going to talk about, kind of, what to do if you’re going to hire a company to build links for you. It’s a little different. So, the first one is kind of the DIY version. It’s just buying some software, and paying for links yourself. Versus, just paying someone else to do it. B: Okay. J: So, there’s a couple of things, if you’re going to do it yourself, there’s some really good tools you can use. For one, whenever you start, you need to have some sort of a link management system. B: Okay. J: Because if you’re going to be emailing bloggers and signing up for directory listings you need to make sure that you stay organized. Otherwise, you’re just going to be all over the place, and you’re not going to figure out what you have already done, and you’ll end up doing double work. B: Just like an Excel spreadsheet? J: Yeah. That’s kind of like the basic version. You use an excel spreadsheet. Or, you can just actually sign up for some paid-link building software. That’s a little bit better because it will give some analytics on it. So, the first one you can use is, is what we use, is Raven Tools. B: Okay. J: That will tell you, kind of like, what status you’re at. And it will give you some analytics, like I said, on the link, to let you know what the domain authority is. To just let you know if it’s worth pursuing, or not. B: Okay, perfect. J: Another site you can use, it won’t necessarily manage link, but if you’re just curious if it’s a good link worth pursuing or not, is SpyFu. And it will just give you some readouts on how much traffic they get, what the domain authority is, and how much people trust that link. B: Okay. J: And then there’s another software you can use to kind of just check for new prospects. To just kind of give you some ideas. And it’s called Ontolo. O-N-T-O-L-O. Not sure if I’m saying that right, or not. Like I said, that will just kind of give you some ideas where to look for links. And, then, once you kind of figured out what you want to do. You can use a software called Word Tracker. And that B: Word Tracker? J: Yeah, Word Tracker. And that will just kind of give you ideas on how to proposition the websites. On how to go about, like just, sending the initial email to try to get your link on their site. How to just make the “ask” basically. B: Okay. J: So, those are all, you know, really good softwares you can use. And, so, another way to do this too, is just flat-out buying links. And, today, that’s probably something you’re just going to have to do if you’re going to do backlinking. Unfortunately, just people know about SEO now, so they’re going to charge you for it. So, there’s a couple of things you should be aware of. A couple of ways you should go about that. First, of all, one good idea to do, is to look up to see if your competitors are using paid links. And again, you can use SpyFu for that. And if you’re paid links, then you can probably get away with not doing it too. Especially, if you’re already ranking higher than them. But, you know, if you have competitors that are just 10 links ahead of you, and they’ve got tons of paid links, that’s probably why they’re ahead of you. B: And you use SpyFu, and also, Open Site Explorer? J: Yep. Yeah. You can use both of those to figure out kind of what your competition is doing. And that’s really a good place to start. So, that way you can at least know if you’re keeping up with the “Jonses.” B: Okay. The paid links, for example, we work with a lot of attorneys. And so, the FindLaw directory is a pai...

28 Percent of Webmasters Say Googles Panda Update Penalized Them;  How Google Ranks Pages That Don’t Get Many Links. Plus Mike Roberts, the founder of  from SpyFu, discusses his company web scraping software gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.

28 Percent of Webmasters Say Googles Panda Update Penalized Them;  How Google Ranks Pages That Don't Get Many Links. Plus Mike Roberts, the founder of  from SpyFu, discusses his company web scraping software gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.

Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications. Also, Jim and Dave welcome Mike Roberts, Founder of Spyfu - makers of one of the worlds best competitive recon tools

Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications. Also, Jim and Dave welcome Mike Roberts, Founder of Spyfu - makers of one of the worlds best competitive recon tools

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides.   There's also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul's Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #99 - Host: Mitch Joel. Running time: 50:15. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1360 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. WebCom Montreal – May 14th, 2008. CMA – Canadian Marketing Association - Digital Marketing Conference. Avinash Kaushik - Web Analytics - An Hour A Day - Occam's Razor - Google. InfoPresse – Web Analytics Day – April 16th. Montreal Geek Dinner with special guest Avinash Kaushik – April 15th. CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th. Seth Godin. Dan Ariely - Predictably Irrational. W. Mitchell. Penelope Trunk – Brazen Careerist. Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona. ACA – Association of Canadian Advertisers – Continuing The Conversation. Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation. Audio Comment - Jeanine Arnopoulos – Pastor Paul's Mission. Hearts Of Fire Podcast. David Weinberger – Joho The Blog – The Cluetrain Manifesto – Everything Is Miscellaneous. Audio Comment – Jay Berkowitz – Ten Golden Rules. SEO Quake. Compete. SpyFu. SEODigger. In Conversation with Brett Hurt – Founder and CEO - Bazaarvoice and former Founder of Coremetrics. Six Points of Separation – Six Things You May Not Know About e-commerce: 1. Seven trillion dollars. 2. $204 billion in 2008. 3. Bad reviews help. 4. High/good reviews. 5. 85%. 6. Trust your consumers. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #99 - Host: Mitch Joel. Tags: aca advertising association of canadian advertisers avinash kaushik bazaarvoice beth lisick blog blogging brazen careerist brett hurt business canadian marketing association cluetrain manifesto cma compete coremetrics dan ariely david weinberger digital marketing digital marketing conference e-commerce everything is miscellaneous facebook foreword thinking geek dinner google harpercollins canada infopresse itunes jaffe juice jay berkowitz jeanine arnopoulos joho the blog joseph jaffe marketing montreal motivational books occams razor online marketing workshop online social network pastor pauls mission penelope trunk podcast podcasting seo quake seodigger seth godin shop org six pixels of separation social media marketing spyfu ten golden rules twist image w mitchell web 20 web analytics webcom

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com ( http://MakeEverySale.com ) * Couple decades as a revenue coach—mostly in high tech—then branched out.  (Mid-90's) * Joe McKenna - Cloud Potential at the end of 2014 * Helps people get more business through digital marketing * Google is the gatekeeper * SEO is still vital * Principals then tactics * Google changes their algorithms daily but it still matters * Build for you a Google identity * Your content needs to tell Google all about your “neighborhood” * It's partly content, partly page structure * Understand your competition * Wordpress has an SEO tool called Yoast that helps with your Meta Descriptions * It's an endless job * Be careful of the “near me” phenomenon * Watch the reviews for the “Knowledge Graph” on the right side of your company's results (You need at least five reviews) * Google is getting better at Latent Symantic Indexing (synonyms) and understanding what you mean * Spyfu shows you what your competitors are up to * Interview your customers (she discusses in her book) * Now you can get so much information on your competitors and customers * With her tech industry experience since she was 17 she was always on the bleeding edge of technology so autoresponders and CRMs were not foreign to her * But mobile and Google are changing how people buy If you keep trying the old ways you'll be frustrated * Old school companies are confused and they don't know what's happening * She looked at 30+ industries and identified the leaders to see what they are doing * The leaders focused on six areas: * Customers * Search * Pay Per Click * Conversions * Competition * Technology (fast site, responsive, reads well) * Stop making your website launch such a big production * Build a prototype, socialize it, and make it an iterative process * Your website is a living, breathing being that needs to be nurtured * The web “breaks” Google changes * Stop being so picky * The principles mean make sure the pages and posts are optimized for Google * Then ask and confirm that your pages and posts feed into your Google identity * Out of the six areas what is your focus? * If conversions are your top priority then go with tools like UnBounce, LeadPages ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) , etc. * You need to understand the buying process of your prospects * *Don't make them think* * In B2B, social may be more about LinkedIn than Facebook but you need to participate because Google pays attention to your entire digital footprint * Google looks at who is linking to you * Everyone is frustrated with the rate of change and trying things (dabbling with things) without a coordinated effort so they say “we tried it and that didn't work” * They usually go to single-vendors who only do one thing like PPC or SEO but they aren't focused on segmenting or lead-scoring * Since they targeted the wrong customers their bounce rates increased * That hurt their SEO * She has packages to help even mom & pop companies grow their online presence * She teaches her clients how to do things on their own * She left Silicon Valley because it was such a hotbed of ego * The web has been around long enough and so many businesses have been held hostage for long enough so now those charlatan companies are starting to be pushed aside * LinkedIn is a great place for B2B companies to put their blog articles but put it on your blog first and fetch it. Once Google “fetches” it and knows you are the owner (about 24 hours) then share it on Quora or LinkedIn. * Jerks have a few games and that's it * They are gaming the system * Honest people do good work and test new things Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy