The Agile Marketing Experience with Rocket Walk

In this episode of The Agile Marketing Experience with Rocket Walk, we sit down with Hannah Bink and Melisa Reeve from Scaled Agile to discuss their experience with taking entire companies agile at the enterprise level. Topics include: - The Scaled Agile Framework (SAFe)- Why every company is now a software company- How daily standups and backlog refinement keep teams focused on their highest priority items- How implementing Agile reduces stress in work relationships, and more- The books and resources that will help you get started with Agile todayIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

In this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate and experiment is not just desirable but necessary in the digital age, and more.“We have a digital environment now that has the technical capacity to iterate rapidly, but do you have an organizational process and philosophy that lets you actually take advantage of that?”If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan Annis is again joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. This time, Andrea shares the worst practices for Agile Marketing and solutions for if you're already guilty of one or multiple worst practices.An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan Annis is joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. Andrea shares her best practices for Agile Marketing, as well as tips for getting a new team Agile.An early convert to the ways of Agile marketing, Andrea Fryrear loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan Annis is joined by Virginie Glaenzer, growth hacker, agile marketer, and author, to compare and contrast the growth hacking and agile methodologies.Discussion Includes:- Defining "growth hacking"- Comparing the values of growth hacking and agile marketing- The changed marketplace that marketing has had to evolve alongside- Nontraditional ways to learn moreAs the successful founder of AcornOak Agency headquartered in New York City, Virginie is responsible for designing marketing and sales funnel strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought. She has harnessed more than 25 years of experience as a renowned digital expert through executive leadership, consulting work, keynoting and thought leadership. Virginie has spoken at many top conferences and events such as Customer Experience Conferences, Chief Growth Officer Conference, C-Suite Conference, and The Marketing Forum.Virginie is the author of The Awakened Brand available and is the host of the Pass the Mic podcast, which aims to bring compassion and conscious leadership to business and in our personal lives and help listeners ask themselves questions to become conscious self-authoring leaders.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan Annis is joined by Stacey Ackerman, Agile Coach and Trainer, to discuss Stacey's experiences with Agile and how she is training Marketers to implement it in their own teams.Discussion Includes:- Best practices for getting new teams on to Agile- Resources for information on Agile- Stacey's Agile Marketing certification course- Key Agile Marketing principlesStacey Ackerman knows what it's like to be a marketer, after all she's one of the few agile coaches and trainers that got her start there. After graduating from Journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a Scrum Master, agile coach and has helped with numerous agile transformations with teams across the globe.Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family.Connect with Stacey:LinkedIn: Stacey Ackermanstacey@agilifytraining.comwww.agilifytraining.comIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, discusses the meaning of "done" and how to prioritize projects with Tim Sunde, Product Owner/Analyst and Agile Coach.Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes. Connect with Tim:LinkedIn: Tim Sundewww.TimSunde.comDiscussion Includes:- The definition of "done"- Accurately defining projects - Minimal viable product- Prioritizing projects and tasks- The value of retrospectivesIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan Annis is joined by Andrea Castanho Rasquin, International Agile Coach, to talk about the differences that Andrea has seen with Agile in Spain and her personal recommendations for getting a new team to use Agile principles.Discussion Includes:- Scrum vs. Kanban- What it means to have an Agile mindset- Physical vs. digital scrum boards- The value of retrospectives- Creating safe spaces for innovation and collaborationAndrea Castanho Rasquin is an Agile Coach, based in Spain, and has been in marketing for a number of years where she spent most of her time in an agency setting. A few years ago, she was looking for a better way to manage a marketing team, when someone recommended that she look at the agile principles from the software development world. She took a deep dive into agile and brought that back to her team, where it made an immediate impact on the team's efficiency. Andrea is passionate about helping marketers implement agile principles to be happier and more effective. Connect with Andrea:LinkedIn: Andrea Castanhowww.andreacastanho.comIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, discuss and debunk the top 3 excuses they've heard (and given) for why a new system like Agile Marketing can't be implemented.As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient.  As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%.  In his Marketing career that spans over two decades, he has held multiple marketing leadership roles, excelled at strategic planning, brand development, and marketing technical products.  He has been involved with several successful startups and has helped take one company from $18 million in annual sales to over $90 million, in just a few short years.  Alan has also served as a Board Member & Marketing Chair for the Association for Strategic Planning, and has written eight books in his lifetime, including one that was featured on the Today Show.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, talks with Tim Sunde, Product Owner/Analyst and Agile Coach, about how to create a big impact within a team by making small, Agile-based changes.Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes. Connect with Tim:LinkedIn: Tim Sundewww.TimSunde.comDiscussion Includes:- Easy to implement items to help workflows- Shared communication and groupware platforms- Team agreements- Retrospectives: why they're necessary and why some people don't do themIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Part 2 of our interview with Carri Bugbee and Joe Butson. Alan Annis, of Rocket Walk, gets their take on the tactical aspects of Agile Marketing.Discussion Includes:- Backlog grooming through prioritization- Kanban vs. Scrum- Virtual scrum boards. How do you choose a program?- The value of retrospectives- Project size estimationCarri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments. 

Alan, Co-Founder of Rocket Walk, and Rinoti Amin, Senior Marketing Professional and Thought Leader, discuss Rinoti's extensive experiences with Agile Marketing at PayPal and Logitech.Rinoti is a growth marketer with a deep passion for creating experiences that are obsessed with customer happiness. She has brought an agile, hypothesis driven testing mindset to the Marketing function and, with it, built multiple, high performing teams from scratch. Discussion Includes:- How Agile Marketing was used in the massive rebranding of other 300 products- Discovery, problem statements, and hypothesis generation - Working with remote teams- Strategic methods within large companies and with multiple teamsIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, talks with Pam Ashby, Agile Marketing Activist and Certified Coach about Agile Communications. Pam is a Professional Coach and Scrum Master and works with organizations and individuals to help them with communications and marketing know-how. Her deep-seated Agile thinking, backed by certifications and years of practical experience, supports people towards more effective working. As a communications strategist and writer, Pam helps make that vital link between communication and purpose, so effort delivers strategic value and doesn't simply contribute to an overall sense of overwhelm. Pam believes that an effective workplace culture should encourage agile principles aligned to a growth mindset, with an emphasis on transparency and collaboration– testing and experimenting to innovate and grow.Connect with Pam:Twitter @pamashby24LinkedIn: Pam Ashbywww.pamashby.com Discussion Includes:- What is Agile Communication?- The need for connectivity in organizations and with customers- Uniting Sales and Marketing Teams- Backlog Grooming and Moscow PrioritizationIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, discusses the strategic side of Agile Marketing with Carri Bugee and Joe Butson. Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies. Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.  Discussion Includes:- Tips for implementing Agile Marketing- Benefits of Agile Marketing- Creating environments that promote both collaboration and individual responsibility- How to get team buy-in to change processes- How to create teams that are both happy and productive- Benefits of cross-trainingIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, talk about how they got started with Agile Marketing and why they are such big fans of it now.As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient.  As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%.  In his Marketing career that spans over two decades, he has held multiple marketing leadership roles, excelled at strategic planning, brand development, and marketing technical products.  He has been involved with several successful startups and has helped take one company from $18 million in annual sales to over $90 million, in just a few short years.  Alan has also served as a Board Member & Marketing Chair for the Association for Strategic Planning, and has written eight books in his lifetime, including one that was featured on the Today Show.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

A preview of this podcast in which we interview top Marketing leaders currently using Agile methods and learn from their successes, challenges, and unique approaches to the agile processIf you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com