Podcasts about hacking marketing

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker. This episode covers... Composable tech stacksThe role of AI Agents in workflows‘Service as a Software' (not your usual SaaS model)And the future for marketers in this space About Scott... Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Resources mentioned in this episode: Ethan MollickOfferFit _________________

Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It's 108 pages of dense insights on where Martech is headed—and as you might imagine, it's largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.Since 2008, he's also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.https://www.linkedin.com/in/sjbrinker/Key Topics[01:26] - Main take-aways from the report[03:31] - How AI can lead to more differentiated marketing[06:07] - Efficiency vs. effectiveness from using AI[11:33] - AI and the Hype Cycle[15:28] - Innovator's Dilemma and compressed innovation[17:16] - Segments of AI innovation[21:06] - Innovation challenges fo r legacy incumbents[22:56] - Last-mile issues with AI feature quality[29:10] - AI agents[40:54] - Orchestration layer Resource LinksMartech for 2025 Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy. How do we process such rapid growth, and what takeaways can we glean from the past year's developments? That's what Scott Brinker is here to help us with. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:

In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.Tune in to hear:Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec's Law" related to the pace of technological change and organizational adaptation.Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

What's up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided to revisit this format and bring you a fresh perspective with new voices and reflections. I've categorized all 23 of our guests' answers into 7 categories: Passion and meaningful work Values and priorities Physical health and routines Curiosity and learning Appreciating what we have now Giving back Relationships Main takeaway: Balance is a continuous journey rather than a final destination, involving passion alignment, personal recharging, and appreciation of life's path, including those who accompany us along the way. And never underestimate the power of a well-timed 'no' to maintain balance and propel your journey forward.Igniting Passion and Finding Meaningful WorkLet's start with the internal flame that motivates all else. 3 of our guests emphasized passion and finding meaningful work as the key to happiness and success.Harnessing Passion for Professional and Personal FulfillmentLucie De Antoni, Head of Marketing at Garantmehttps://humansofmartech.com/2023/09/26/90-lucie-de-antoni-startup-alchemy-attribution/ The key to a fulfilling life, Lucie posits, is to weave one's passions into the fabric of their daily lives, both in personal and professional realms. While the notion might echo familiar sentiments, for her, it serves as the engine of daily motivation. This approach isn't about blindly following joy; it involves critical reflection and the transformation of lackluster experiences into positive ones.Lucie treats her engagement with AI not just as a job but as an integral part of her life's canvas, indicating a seamless integration of work with personal interests. This blend is increasingly rare in a world that often dichotomizes professional and personal life. Her strategy includes a pragmatic approach to time management, a learned skill that she has honed over her career. Lucie now exercises discernment in her work, asking whether late hours are truly necessary or if they encroach upon her personal time.Her journey towards finding balance has been iterative, a process marked by growth and the ability to prioritize more effectively than she could just months before. Lucie attributes part of this evolution to the people she surrounds herself with, suggesting that a supportive network can significantly influence one's ability to maintain equilibrium.Building a career that resonates with one's values is not without its challenges. Lucie acknowledges that recognizing one's strengths and facing obstacles head-on is essential, yet she also stresses the importance of choice. It's about alignment—ensuring that professional actions and personal values are in concert.Key Takeaway: True happiness emerges from the intersection of passion, self-reflection, and the prudent management of one's time and choices. Lucie's experience underlines the importance of integrating personal passions with professional endeavors, the power of a supportive network, and the continuous journey towards balancing various aspects of life. In essence, fulfillment is about doing what you love, prioritizing what matters, and sometimes, having the wisdom to say no.Embracing the Momentum of Passionate WorkMichael Katz, CEO and co-founder at mParticlehttps://humansofmartech.com/2023/09/05/87-michael-katz-the-evolution-of-packaged-cdps/ At the heart of a fulfilling life, according to MK, is the enjoyment of one's endeavors. He prioritizes his roles not by societal standards, but by personal significance, with fatherhood at the pinnacle. His career, while varied and demanding, trails behind his family in his list of priorities. This clear hierarchy is the cornerstone of his contentment, allowing him to approach his other roles with a grounded perspective.MK's experience has taught him that the objective isn't merely to become adept at riding the rollercoaster of entrepreneurship but to reach a state where the highs and lows no longer dictate his emotional landscape. The concept of equanimity emerges as a desired state—one where external circumstances lose their grip on one's inner peace. This is not an attitude of disengagement, but rather a refined approach to emotional investment in the business world.His philosophy is crystallized in a dinner conversation with a friend, echoing Lupe Fiasco's words. The common adage of pursuing happiness is, in his view, a misguided one. Instead, MK posits that the pursuit itself ought to be happiness. Finding joy, meaning, and growth in one's work is the real measure of whether one is on the right path. It's a subtle but profound shift from happiness as a goal to happiness as the journey.MK gauges his alignment with his work through his emotions—the excitement of starting a new week and the anxious drive at the week's end, fearing time was not maximized. The day these feelings invert is the day he'll reconsider his commitments. This barometer of passion versus productivity serves as his compass, keeping him engaged in work that fuels rather than drains him.Key Takeaway: Defining success on your own terms involves identifying what brings you intrinsic joy and pursuing it with relentless passion. MK's reflections remind us that true happiness in our professional lives is achieved when we relish the journey itself, not just the milestones along the way. When work aligns with our values and excites us consistently, we find ourselves exactly where we need to be.Harnessing Passion as the Antidote to BurnoutJuan Mendoza, the CEO of The Martech Weeklyhttps://humansofmartech.com/2023/07/04/78-juan-mendoza-the-ethics-of-generative-ai-trust-transparency-and-the-threat-of-dehumanization/Juan draws his inspiration from an unconventional yet stirring source—Steve Irwin, the iconic Crocodile Hunter. Irwin's fervent commitment to wildlife conservation becomes a beacon for Juan, illustrating how unwavering passion can fuel both happiness and success. Like Irwin, Juan is energized by a mission that transcends mere occupation; for him, it's about making sense of the tangled web of technology and marketing, aiming to illuminate paths for others within this intricate maze.Juan's dedication to his work keeps him up into the wee hours, not out of obligation but from a deep-seated enthusiasm for discovery and education. This zeal parallels Irwin's approach, who was not merely a television personality but a fervent educator and conservationist. Juan recognizes that to be successful and fulfilled, one must be driven by a cause that ignites a “red hot passion,” much like the one that powered Irwin's every action.The notion that such passion is “kryptonite to burnout” encapsulates Juan's philosophy. It's this intensity that sustains him, allowing for extended work hours without the usual fatigue. However, he doesn't neglect the fundamentals—adequate sleep, healthy eating, exercise, and maintaining relationships. These are the building blocks that support the demands of a passionate pursuit.Juan expresses concern that too many people lack a vision for their lives, moving from job to job without a guiding objective. Yet, it's the individuals with a clear and compelling vision, those who commit to solving problems over a lifetime, that Juan finds truly inspirational. These visionaries do not just exist; they radiate influence, compelling others to follow and learn from their indefatigable drive.Key Takeaway: Embracing a mission with the fervor of Steve Irwin is essential to withstand the rigors of professional life without succumbing to burnout. Juan's reflections challenge us to find our own “Crocodile Hunter” mission, an endeavor that ignites such a powerful enthusiasm that work transforms into a source of happiness and inspiration. It's about being propelled by a vision that's vivid and vibrant, serving not only as a personal beacon but also as a rallying point for others.Living Your Core Values and Setting the Right PrioritiesOnce we identify our passions, we naturally seek to align our actions and decisions with what we value most. Several guests mentioned values, making choices, setting priorities and having a north star.The Art of Juggling Life's Many RolesLauren Aquilino, CEO at EMMIE CollectiveLauren's philosophy on maintaining happiness and success centers on a keen awareness of personal values and priorities. He acknowledges that striking a perfect balance is an elusive goal; instead, it's about making choices every day that align with one's core values. Whether it's deciding which social media to engage with or how to allocate time, these decisions shape the work-life balance.Lauren's anecdote about parenting, shared through an article from Sidney, illustrates the practical nature of his approach. The analogy of juggling glass and plastic balls helps differentiate between critical tasks and those that can withstand a drop. His personal experience at his child's Halloween parade highlights this; forgetting the candy was forgivable, but missing the event would have been a regrettable lapse.Mental health emerges as a non-negotiable aspect of Lauren's well-being strategy, particularly in the demanding field of marketing operations. He emphasizes the need for mental breaks, citing a personal breaking point as a catalyst for change. Recognizing one's autonomy over their schedule and the ability to say 'no' are critical steps in safeguarding one's mental space.Career happiness, for Lauren, meant making a conscious decision not to pursue a management path, choosing instead to focus on consultancy where he could grow without managing a team. This choice allowed for a career path aligned with his desire for freedom and his responsibilities at home. He emphasizes that career growth doesn't always mean moving up—it means moving in the direction that fulfills you.Key Takeaway: Real success is defined by how closely one's life mirrors their values and priorities. Lauren's experiences remind us that we hold the power to choose our path and that by regularly assessing our decisions against our personal values, we can achieve happiness. The true mark of balance isn't a flawless juggling act; it's knowing which balls are made of glass and which are plastic, and making sure the ones that matter most remain in the air.Navigating the Tightrope of Parenthood and CareerNatalie Miles, Head of Marketing Technology at ChimeFinding a balance can often feel like an unattainable ideal, especially when faced with the demands of both a career and parenthood. Natalie, a parent to a young child, compares daily life to walking a tightrope, a precarious balancing act where one misstep can feel catastrophic. On days like today, when faced with a sick child, the challenge intensifies, but the determination to persevere remains steadfast.Acceptance is a significant theme in Natalie's narrative—the acknowledgment that not all balls can be kept in the air. On some days, screen time becomes the necessary tool to juggle responsibilities, and work might receive only a fraction of usual attention. This acknowledgment is not a sign of defeat but an exercise in intentionality. It's about making peace with the fact that not every aspect of life can receive 100% focus all the time.For Natalie, empowerment stems from this very acceptance. Recognizing that it's impossible to be everything to everyone on any given day, and choosing what to prioritize, is an essential skill. Parenthood, in many ways, sharpens the ability to discern what truly matters and align actions accordingly. This skill of prioritization is akin to a superpower, honed by the necessity to focus on the most impactful tasks at hand.Central to navigating this journey is identifying one's North Star. For Natalie, the child is the beacon guiding all decisions. The career is not just a job but a means to provide for the child, to offer opportunities, and to set an example of living with passion and focus. When values and actions are in harmony, even the toughest decisions come with a certain tranquility.Key Takeaway: The art of balancing parenting with professional life isn't about perfection but about making informed choices on where to invest energy. By accepting the inevitable trade-offs and identifying a clear North Star, one can navigate the complex interplay of responsibilities with a sense of purpose and empowerment. Natalie's experience reminds us that it's okay not to do it all, as long as we remain true to our core values and what matters most.Embracing the Trade-Offs in Search of FulfillmentDavid Chan, Managing Director at Deloitte Digitalhttps://humansofmartech.com/2023/10/03/91-david-chan-how-dual-zone-strategy-and-journey-orchestration-are-reshaping-cdps/ In a world that relentlessly pursues balance, David chooses to navigate life through a series of deliberate trade-offs. He recognizes that allocating time and effort across different areas is a juggling act, where not all balls can be kept in the air simultaneously. Instead of striving for an unattainable perfect balance, he focuses on making intentional choices that align with his priorities, whether it be family, career, or personal interests.David's approach is rooted in the acceptance of life's inherent give-and-take. He understands that saying 'yes' to one aspect often means saying 'no' to another, and that's not a source of regret but a fact to be embraced. This philosophy frees him from the guilt typically associated with neglecting one area to favor another, allowing him to be fully present in his chosen focus.The love for his job at Deloitte stems not just from the nature of the work but from the entrepreneurial freedom it provides. Inspired by his parents' small business, he finds satisfaction in constructing teams and carving out his own space within the corporate structure, mirroring the independence of business ownership.Learning and sharing knowledge fuels David's enthusiasm for his work and life. He values the lessons gleaned from challenges and mistakes, seeing them not as failures but as opportunities to provide guidance. By imparting his 'pain' as clients' 'gain,' he reframes setbacks as valuable expertise, enriching both his professional practice and his client's experience.Key Takeaway: Life's equilibrium isn't about perfect balance but about embracing the trade-offs that come with prioritizing what truly matters. David's story is a testament to the power of choice and the peace that comes from pursuing work that resonates deeply with one's values and goals. His narrative encourages a mindset shift from seeking balance to seeking fulfillment through meaningful engagement where we are most passionate.The Art of Selective Focus in a Multi-Dimensional WorldScott Brinker, the Martech Landscape creator, the Author of Hacking Marketing, the voice behind Chiefmartec.comhttps://humansofmartech.com/2023/08/01/82-scott-brinker-balancing-excitement-for-ai-and-composability-with-a-renewed-focus-on-the-human-element-in-martech/Scott may describe himself as one of the "dullest people on the planet," but his singular focus on martech is anything but monotonous. It's rare to find someone whose day job aligns so closely with their personal passions. Scott is immersed in martech not just as a career but as a genuine interest, blurring the lines between work and play. This congruence is a key element in his happiness—his "hobby" is his work, and his enthusiasm for the field is unfeigned.Despite his dedication, Scott acknowledges the finite nature of time. He has not discovered a "magical time portal"; instead, he exercises the power of choice. There's an implicit understanding that time is a non-renewable resource, and thus, saying 'no' becomes as important as saying 'yes.' The 'no' is not a rejection but a strategic decision to prioritize his passion and excel within it.The vastness of opportunities in the tech world is not lost on him; he's aware of the "ton more" that he could be doing. Yet, he chooses to remain selective, focusing on activities that fuel his curiosity and warrant his disciplined attention. This approach may appear unidimensional on the surface, but it's a calculated methodology to ensure depth and quality in his engagement with martech.Scott's strategy is a testament to the power of concentrated effort. It's about the balancing act of curiosity and focus, allowing for a deep dive into areas that truly captivate him. This discipline of selective focus allows Scott to excel and maintain a level of enthusiasm that might wane if spread too thinly across multiple interests.Key Takeaway: In a world teeming with distractions and possibilities, the art of achieving happiness and success often lies in the disciplined pursuit of select interests. Scott's approach demonstrates that depth in a singular passion can be far more rewarding than a scattered focus across multiple domains. The discipline of saying 'no' is just as crucial as the excitement of saying 'yes' when it comes to forging a path lined with genuine enthusiasm and expert knowledge.Achieving Wellbeing through Physical Health and Structured RoutinesUnderstanding our values lays the groundwork for building sustainable habits that promote our overall well-being. Several guests doubled down on the notion that it's all too easy to get wrapped up in work and life and forget about our physical health and the importance of routines.Fostering Balance with Physical Activity and RestRyan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8https://humansofmartech.com/2023/10/24/94-ryan-gunn-hubspot-cheat-codes-ai-features-attribution-and-documentation/ The concept of balance is pivotal to Ryan's approach to life, underscoring the importance of allocating time judiciously across the various demands of his day. In his view, it's not merely about fulfilling obligations like work and sleep but ensuring that no aspect of life excessively overshadows the others. He advocates for a holistic balance, one that includes work, rest, and play in equal measure.Ryan speaks from experience, having immersed himself so deeply in his professional life that it led to burnout and physical repercussions. This serves as a cautionary tale of the dangers of leaning too far into work without heeding the body's warnings. From this, he learned to recalibrate and place a greater emphasis on well-being, particularly through regular exercise.His emphasis on physical activity isn't just about health; it's a critical piece of the balance puzzle, offering both mental reprieve and physical benefits. But beyond exercise, Ryan insists on the inclusion of fun and leisure as essential components. For him, it's about finding joy in the day-to-day, whether that's a moment of laughter or a breath of fresh air during a walk outside.Maintaining this equilibrium requires conscious effort and continual adjustment, akin to an act of juggling where one must remain vigilant not to let any single ball drop. Ryan recognizes that the equilibrium is dynamic, not static, and must be actively managed to prevent the scales from tipping too far in any one direction.Key Takeaway: Achieving a balanced life means recognizing the importance of not only work and rest but also ensuring regular physical activity and opportunities for enjoyment. Ryan's experience illustrates the necessity of a proactive approach to prevent burnout by integrating wellness and leisure into the fabric of everyday life. It's about giving ourselves permission to pause, play, and recharge in the midst of our busy schedules.Implementing Routines and Boundaries for Work-Life HarmonyTara Robertson, Head of Demand Generation at Chili Piperhttps://humansofmartech.com/2023/10/17/93-tara-robertson-cost-effective-growth-and-creative-attention-in-b2b/For many, the quest for balance is an ever-shifting challenge, but Tara finds her equilibrium by incorporating structured routines into her life—a discipline surprisingly aided by the presence of her dog. The necessity of twice-daily walks provides a non-negotiable structure that naturally carves out time away from her screen, a crucial practice for remote workers engulfed in the global, always-on culture facilitated by platforms like Slack.Her commitment to these walks, even amid the harshest winter days, establishes a ritual that bookends her workday, ensuring that her transition into and out of work mode is as screen-free as possible. This routine is more than just exercise; it's a mental health practice that helps Tara delineate her professional and personal time, which is especially valuable in a fully distributed company where the lines can easily blur.Time blocking emerges as another key strategy in Tara's approach to managing her day. By designating specific hours for specific tasks, including the buffer periods between meetings, she maintains control over her schedule rather than succumbing to the demands of an ever-pinging Slack channel. This deliberate planning extends to all aspects of her calendar, from professional appointments like podcast recordings to those crucial moments of respite needed to maintain her energy throughout the day.Tara's method goes beyond simple time management—it's about establishing boundaries and respecting one's own time. Her techniques may sound straightforward, but they're often overlooked in a world that rewards constant connectivity. By giving herself permission to disconnect and by enforcing a schedule that prioritizes her well-being, she navigates her days with intentionality and mindfulness.Key Takeaway: Tara's story illustrates that finding balance in a remote work environment is achievable through disciplined routines and strategic planning. Establishing clear boundaries for work, as well as committing to personal well-being practices, can lead to a more harmonious and productive life. Her approach reminds us that we have the power to shape our days and that sometimes, the simplest strategies are the most effective.Humility and Balance in a High-Speed IndustryWyatt Bales, Chief Customer Officer at Bluprintxhttps://humansofmartech.com/2023/07/18/79-wyatt-bales-redefining-marketing-with-ai-sql-full-stack-pros-and-the-automation-of-end-to-end-campaign-requests/Wyatt's perspective on achieving happiness and success in a fast-paced industry centers on embracing humility and a sense of levity. He believes in keeping the intensity of the martech industry in check by reminding his team that while their work is important, they are not in life-or-death scenarios. This approach allows for a more relaxed atmosphere, helping to alleviate stress and put the day-to-day challenges into a healthier, more manageable perspective.For Wyatt, the realization that he is part of an industry which offers incredible flexibility is a source of joy. He appreciates the digital life that allows for remote work and travel, emphasizing the rewarding nature of such freedom. This gratitude extends to never taking for granted the opportunities that come with his career, whether it's engaging in insightful podcast discussions or the ability to choose who he works with and from where.His move to Amsterdam was a conscious decision in pursuit of a better quality of life—a concept he noticed early on in his family's lifestyle. Wyatt observed his parents balancing work on the farm with their presence at family events, embodying a flexible work schedule that prioritized family time. This influence now shapes Wyatt's approach to his own work-life balance, as he intersperses his workday with gym sessions, coffee breaks, and moments of relaxation by the canal.The metaphor of not being in a coal mine serves as a reminder of how fortunate he is compared to many other professions. This acknowledgment grounds his approach to work and allows him to put in the necessary effort without sacrificing his well-being. For Wyatt, balance means placing physical and mental health at the forefront, investing in people around him, and letting his career follow these priorities.Key Takeaway: Embracing a lifestyle that prioritizes health, relationships, and flexibility over professional demands can lead to a more balanced and contented existence. Wyatt's journey underscores the importance of humility and perspective in a world that often emphasizes relentless productivity. By choosing to live and work in a way that values personal well-being and investing in others, one can find true satisfaction in an industry that never slows down.The Serenity of Norway and the Pursuit of Inner BalanceDan Balcauski, Founder of Product Tranquilityhttps://humansofmartech.com/2023/06/20/76-dan-balcauski-adventures-in-the-world-of-saas-pricing/Dan's journey to maintain happiness and success takes him to both physical and introspective landscapes. His experience along the west coast of Norway emerges as a breathtaking highlight. With its steep costs matched by its sheer beauty, Norway serves not just as a travel destination but as a metaphor for the investments we make in search of joy and fulfillment.It's not the sights alone that hold the essence of Dan's contentment; he describes himself as a seeker, someone on a continuous quest for truth. This pursuit is grounded in a steadfast meditation practice. The discipline of regular meditation provides him with the mental clarity needed to navigate the complexities of life. His commitment to this practice has become a cornerstone of his daily routine, an anchor amidst the flux of daily responsibilities.Meditation retreats have played a significant role in Dan's personal development, offering profound experiences that have shaped his approach to balance and well-being. He prioritizes starting his day by centering his thoughts and intentions through meditation, an act that has proven indispensable. Although an afternoon session is ideal, he acknowledges the challenge of fitting it into a busy schedule, reflecting a realistic and relatable struggle to maintain such practices.Key Takeaway: True happiness and success are often found in the balance between seeking external wonders and cultivating internal peace. Dan's narrative illustrates that while destinations like Norway can provide awe-inspiring experiences, the consistent practice of meditation can offer a more accessible form of daily escape and clarity. His story encourages us to find our own version of Norway—be it a place, a practice, or a passion—and to pursue our own truth with the same dedication we apply to our most valued routines.Fostering Lifelong Learning and Curiosity for GrowthAs our daily routines reinforce our physical health, several guests' answers focused on our minds and how they crave the expansion that comes with new knowledge and new perspectives.Cultivating Curiosity for Career ContentmentTamara Gruzbarg, VP Customer Strategy at ActionIQhttps://humansofmartech.com/2023/09/12/88-tamara-gruzbarg-a-hybrid-approach-to-cdps/Remaining perpetually inquisitive has been the cornerstone of Tamara's happiness and success. Her career trajectory, dotted with varied roles across different industries, has been fueled by an insatiable desire to learn. The absence of boredom in her professional life isn't serendipitous; it's the result of a deliberate pursuit of novel experiences and knowledge.Tamara's dedication to learning and adapting her skill set has been a source of joy and engagement. She reflects on her transition from the client side to the vendor side as an enriching chapter, one that threw her into the deep end of a technology-driven environment. It's in these moments of change and challenge that she finds the most satisfaction, diving into the nuances of customer data within diverse frameworks and discovering the universal applications of her expertise.The past five years, particularly, have marked a period of profound growth and learning for her, symbolizing the essence of what keeps her motivated—continuous education. The joy derived from unraveling new aspects of her field, understanding the mechanics of tech from a fresh perspective, and the day-to-day learning have been central to her sense of fulfillment.Key Takeaway: The secret to maintaining enthusiasm in one's career lies in an unwavering commitment to curiosity and personal development. Tamara's journey reveals that when we position continuous learning as our professional modus operandi, not only do we evade stagnation, but we also uncover new dimensions of happiness in our evolving roles.Embracing Resilience in the Entrepreneurial LandscapeArun Thulasidharan, CEO & Co-founder at Castled.iohttps://humansofmartech.com/2023/08/22/85-arun-thulasidharan-unpacking-the-challenges-of-warehouse-native-martech-and-identifying-solutions/ The entrepreneurial journey is often glamorized, but Arun brings a dose of reality to the conversation with the understanding that a significant majority of efforts may not pan out as expected. Learning early on that failure is a more frequent companion than success, he has come to terms with the unpredictable nature of starting and running a business. The key to his coping mechanism is a resilient mindset that accepts setbacks as part of the process rather than definitive judgments on his endeavors.His recollection of initial customer interactions that fell through—a scenario that would dishearten many—is telling of his growth. Where once such experiences led to disillusionment, they now are met with a pragmatic approach: an unconverted customer is simply a sign to move on to the next opportunity. This maturity didn't occur overnight but evolved gradually, contributing significantly to his current perspective.Beyond the acceptance of business challenges, Arun stresses the importance of disconnecting from work to maintain well-being. Time spent playing with his young daughter or unwinding with friends isn't just leisure; it's an integral part of his strategy to stay grounded and mentally healthy. He recognizes that while his career is crucial, it cannot overshadow the other vital aspects of his life.The separation of professional responsibilities from personal life is what Arun cites as the foundation of his productivity. It's a compartmentalization that enables him to fully engage in his work when it's time to do so and equally immerse in the joys of family and friendship, thus maintaining a sustainable balance.Key Takeaway: The entrepreneurial path is fraught with trials, and success lies in developing resilience and the ability to pivot without losing stride. Arun's approach underscores the necessity of cultivating a mindset that sees failure as a routine part of the game and balancing intense work with the rejuvenating company of loved ones. This equilibrium is essential not just for surviving the rigors of business but for thriving in every aspect of life.Embracing Evolution: The Entrepreneurial Journey of Continuous GrowthPini Yakuel, the Founder and CEO of Optimovehttps://humansofmartech.com/2023/07/25/81-pini-yakuel-self-optimizing-campaigns-the-cost-of-generalization-and-packaged-martech/ Pini's approach to maintaining balance and happiness is deeply rooted in the concept of evolution—a constant, intentional journey of growth. He frames his career as a series of deliberate choices rather than obligations, highlighting the autonomy he possesses. This perspective is key to his satisfaction; the idea of choosing his path lends a sense of empowerment to his daily work.The entrepreneurial spirit thrives on adaptation and learning. For Pini, the growth of his company isn't just a corporate goal; it's a personal challenge. He finds himself perpetually in roles that stretch his capabilities, doing jobs he's never done before. This continuous venture into the unknown keeps him sharp and engaged. It's a challenging aspect of his work, but also a thrilling one, ensuring that his professional life is never stagnant.Pini's enjoyment of his work is magnified by the opportunity to correct his own errors. This ability to rectify mistakes is a form of freedom that many yearn for but seldom attain. The privilege of navigating through challenges and emerging successful is a source of profound fulfillment for him. It's not just about solving problems but about the autonomy and learning that comes from the process.His perspective redefines freedom in the workplace, emphasizing personal accountability and the joy of learning from one's own experiences. This hands-on approach to problem-solving and growth has shaped his career and personal happiness.Key Takeaway: Personal growth and the freedom to learn from one's own mistakes are at the heart of job satisfaction and success. Pini's narrative offers a compelling perspective: viewing challenges as opportunities to grow and embracing the discomfort of the unfamiliar can lead to a fulfilling professional journey. It's an empowering reminder that the path to happiness often lies in the pursuit of continuous evolution and self-directed improvement.Embracing the Present for a More Fulfilling LifeWhile curiosity broadens our horizons, for a few guests it also deepens their appreciation for the present moment and the journey itself. Choosing Happiness and Defining Success on Your Own TermsDeanna Ballew, Senior Vice President of DXP Products at Acquiahttps://humansofmartech.com/2023/08/29/86-deanna-ballew-embracing-open-source-composable-martech-ai-literacy-and-qualitative-insights/The pursuit of happiness and success is often seen as a complex, elusive goal, but Deanna brings it back to basics with a clear mantra: happiness is a choice, and success is a personal definition. She rejects the notion that joy and accomplishment are external milestones waiting to be stumbled upon. Instead, she portrays them as deliberate pursuits, choices that one must actively engage with.Throughout her career, spanning multiple industries and roles, Deanna has approached each transition with a proactive mindset. The impetus for change has always been her desire for personal growth and satisfaction, leading her to opportunities that resonate with her ambitions. Her path is a testament to the power of seeking out one's own happiness rather than expecting it to arrive unbidden.Success, as Deanna outlines, is equally a matter of personal conviction, shaped by individual values rather than societal benchmarks. For her, it has evolved from chasing titles to fostering teams, developing new products, and managing organizational changes. It's about appreciating the journey and recognizing the milestones, measuring them not just by the endpoint but by the progression.Balance, especially as a mother and executive, is reframed in her philosophy. The traditional scorecard of work versus life is replaced with a more holistic view of fulfillment. For Deanna, fulfillment is an ever-shifting target, adapting to life's different stages. Whether it's pursuing an MBA in her late 30s or applying her learnings to her organization, she emphasizes the importance of seizing the right moments for personal and professional growth.Key Takeaway: Fulfillment and success are not static endpoints but dynamic processes that demand active participation. By choosing to pursue happiness, defining success on your own terms, and measuring progress against personal benchmarks, one can live a life that is not only accomplished but also deeply satisfying. It's about knowing when to strive for more and when to appreciate the present state of fulfillment.Balancing Career Ambitions with Family TimeKate Nowrouzi, VP of Deliverability at Mailgun by Sinchhttps://humansofmartech.com/2023/08/08/83-kate-nowrouzi-mailguns-vp-of-deliverability-on-email-subdomain-strategies-and-inbox-placement-tools/ Kate's reflection on her career trajectory reveals a gradual but significant shift in her life's priorities. Early in her professional journey, business trips and long work hours dominated her schedule, often at the expense of family time. Now, with her children in college and returning home for the summer, she consciously adjusts her workday, aiming to conclude around the late afternoon to ensure she's there for them—a stark contrast to her previous routine that extended into the night.This change, she muses, might be attributed to the wisdom that comes with age or a retrospective acknowledgment of missed moments, like her children's tennis matches. Kate's evolving perspective underscores a common reevaluation that occurs as one progresses through life; past regrets become instructive, reshaping current decisions and future paths.For Kate, being present for her family has emerged as a paramount concern. This newfound commitment to presence extends beyond mere physical availability; it is an emotional and mental shift to prioritize relationships over relentless work. This recalibration is reflective of a broader trend where professionals seek to align their careers with personal values and well-being.Letting go becomes a recurring theme in Kate's narrative. The realization that staying in an unsatisfactory job only hinders happiness prompted her to step away sooner rather than later. It's a lesson in self-care—releasing what doesn't serve your well-being to make room for what does. By listening to her heart and aligning her actions with her values, Kate has found a more fulfilling path.Key Takeaway: Kate's story is a powerful reminder that success isn't solely measured by professional accomplishments but by the ability to be present for the moments that matter most. It's about making conscious choices that honor both personal relationships and professional responsibilities. The courage to walk away from what no longer serves you, to listen more to the heart, can significantly enhance your overall happiness and life satisfaction.Enhancing Happiness Through the Power of GivingIn appreciating the now, a few guests recognized the importance of extending our impact beyond ourselves, which leads us to the role of giving back in feeling successful and happy. Carving Out Moments for Joy and Impact in a Busy LifeSara McNamara, Senior Manager, Marketing Operations at SalesforceEnsuring happiness amid a demanding schedule, Sara believes, is largely about intentionally setting aside time for enjoyment. She views this strategy as straightforward yet crucial—prioritizing fun is essential, not trivial. Whether it's quality time with loved ones, embracing the thrill of travel, or indulging in fresh experiences, these activities infuse his life with excitement and a sense of fulfillment.Sara emphasizes the profound satisfaction she derives from giving back, recounting how creating a course to guide others into the marketing operations field was a decision he questioned time-wise. However, the enthusiastic response from a prospective student reminded her of the significant impact he could make. This connection—helping someone to improve their life and provide for their family—was not only affirming but deeply motivating.Balancing professional rigor with light-hearted leisure is a formula Sara advocates for maintaining personal well-being. After a day immersed in the technicalities of his work, she finds respite in the unapologetic simplicity of reality television. The contrast between her complex work and the entertainment she enjoys is a deliberate tactic to unwind and inject humor into her daily life.The blend of making meaningful contributions and ensuring personal enjoyment is what keeps Sara grounded. It's not just about meeting professional milestones or scaling career heights; it's equally about the moments of levity and the opportunity to make a difference in someone else's journey.Key Takeaway: True happiness stems from a balance between meaningful work and personal pleasures. Sara's approach highlights the importance of actively creating space for experiences that bring joy and the value of endeavors that enrich the lives of others. It's a reminder that sometimes, the simplest pastimes, like enjoying a favorite TV show, are necessary counterweights to the complexities of a professional life.Cultivating Happiness Through the Act of GivingAliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founderhttps://humansofmartech.com/2023/07/11/79-aliaksandra-lamachenka-the-rise-of-data-product-managers-and-the-organic-evolution-of-ai-in-marketing/Aliaksandra's philosophy for maintaining happiness amid her bustling life is deeply rooted in the act of giving back. Her approach goes beyond the simple transaction of exchange and delves into the broader and more fulfilling aspect of contribution to the community. Through sharing knowledge, whether it's posting insightful articles on LinkedIn or engaging in initiatives like lynda.com, she finds a special kind of joy that isn't derived from personal gain.The act of mentorship, a commitment she undertakes with individuals looking to advance in their careers, is particularly significant. Each session is an opportunity not only to guide but also to uplift both herself and the person she's helping. This reciprocal exchange, where both parties grow, encapsulates the essence of true giving.Aliaksandra's method is a testament to the power of altruism in fostering happiness. By facilitating sales of nilotica—an enterprise likely aimed at improving lives—she experiences a boost in well-being. It's not merely the act of selling but the knowledge that each transaction contributes to a greater good that brings her a profound sense of satisfaction.Her strategy suggests that success is not a zero-sum game. Instead, it can be measured by the positive impact one has on others. The contentment she gains from her charitable acts reinforces the idea that giving back can enrich one's life in unexpected and meaningful ways.Key Takeaway: Happiness, according to Aliaksandra, is a byproduct of generosity. By prioritizing giving back, be it through sharing expertise, mentorship, or ethical business practices, one can experience a deeper sense of joy that goes beyond traditional measures of success. Her stance offers a compelling reminder that in the pursuit of personal and professional fulfillment, what we give often returns to us, enhancing our own sense of purpose and joy.Empowering Personal Success Through the Strength of RelationshipsThe act of giving then connects us back to others, the community around us, where our personal growth and contributions come full circle. Several guests centered their answers around their friends, coworkers and family.The Power of Positive Associations in Achieving BalanceBoris Jabes, the Co-Founder & CEO at Censushttps://humansofmartech.com/2023/06/27/77-boris-jabes-decoding-the-composable-cdp/Boris's strategy for navigating the demands of his professional and personal life is as straightforward as it is profound: it is the company he keeps. The significance of community is a recurrent theme in his narrative. At work, his colleagues are more than just coworkers; they're a source of inspiration and joy. Outside the office, friends and his spouse play an equally vital role, contributing to a support system that lifts him higher.For Boris, the distinction between the various relationships in his life is less important than the overall quality of these connections. His enthusiasm for interaction is palpable—he looks forward to being in the office, a sentiment that might seem at odds with the modern trend towards remote work, but it underscores the value he places on physical presence and community.His relationships are not passive; they actively inspire him to achieve more. This inspiration translates into a greater zest for life and work, which in turn fuels his success. Boris's anticipation to engage with his colleagues is a testament to the positive environment he has helped to cultivate at his workplace.The energy he derives from being around great people doesn't just help him cope—it propels him forward, blurring the lines between work and pleasure. This blurring is not a source of confusion but a harmonization of his environment with his ambitions.Key Takeaway: Surrounding oneself with uplifting and inspiring individuals can be a powerful method for maintaining balance and happiness in life. Boris's experience suggests that the quality of our relationships can greatly influence our ability to thrive in both personal and professional realms. It's a reminder that success is not just an individual pursuit but a collective experience shaped by the people with whom we choose to spend our time.Nurturing Balance Between Work and Personal BondsTejas Manohar, Co-founder and Co-CEO at Hightouchhttps://humansofmartech.com/2023/08/15/84-tejas-manohar-the-past-present-and-future-of-composable-cdps/In the quest for balance, Tejas turns to the age-old wisdom of nurturing personal relationships and engaging in diverse hobbies. He underscores that at the core of our professional hustle, we are all human, seeking fulfillment beyond the confines of work. Investing in relationships—with family, friends—and dedicating time to activities that disconnect him from work responsibilities are not just pastimes but essential components of his well-being.Embracing new challenges every few months, Tejas finds joy in the process of learning and the freshness it brings to his life. Whether it's experimenting with new recipes or exploring powerlifting, these activities serve as a counterbalance to the inevitable stress that comes with managing the highs and lows of his company. It's this oscillation between focused work efforts and personal pursuits that sustains his motivation and happiness.His approach reflects a dynamic way of living, one that accepts that being an amateur in various endeavors is not only acceptable but enriching. It's a reminder that expertise in one field does not preclude the enjoyment of growth and learning in others. Tejas's willingness to pick up a harmonica or delve into powerlifting epitomizes the essence of a well-rounded life.The playful nod to an AI-dominated future adds a layer of humor to his narrative, perhaps a subtle acknowledgment of the ever-changing landscape of technology and work. Yet, it also reinforces the value of those uniquely human experiences—relationships and hobbies—that technology cannot replicate.Key Takeaway: Achieving happiness and success is as much about the strength of our personal bonds and the variety of our interests as it is about our professional achievements. Tejas's story encourages us to regularly step out of our work personas and invest time in learning new skills and nurturing relationships. This balance is crucial for maintaining a sense of self and ensuring that life remains full, no matter what the future holds.Balancing Success with a Supportive PartnershipBobby Tichy, Co-Founder and Chief Solutions Officer at Stitchhttps://humansofmartech.com/2023/05/16/72-bobby-tichy-ai-and-the-future-of-martech-a-deep-dive-from-sfmc-to-braze/ Bobby credits a significant part of his happiness and success to the quality time spent with his spouse. Mornings begin with walks, a simple yet profound routine that sets the tone for the day. These walks are more than just exercise; they are a shared experience, a time for connection and grounding before the rush of the day sets in.Their relationship extends beyond the walks, with trips and frequent hangouts, illustrating that companionship is deeply woven into Bobby's daily life. What stands out is not just the quantity of time spent together but the quality. Bobby has married his best friend, an ideal that while often spoken about, is seldom realized to this extent. This partnership is multifaceted—spouse, confidante, and motivator.The dynamic is unique; it's rare to find someone who can challenge you and be the bedrock of your joy. Bobby's spouse is integral to his work life as well, possessing an understanding of Bobby's professional world, enabling him to be a partner in every sense of the word.Key Takeaway: A fulfilling personal relationship can be a cornerstone of professional success and happiness. Finding a partner who can play multiple roles in your life—ally, adviser, and supporter—can create a powerful dynamic that fuels both personal satisfaction and professional growth.Navigating the Process of Work-Life IntegrationMike Rizzo, Founder and CEO of Marketing Ops.com https://humansofmartech.com/2023/06/13/75-mike-rizzo-building-resilient-marketing-ops-through-community/Mike's daily life involves a delicate balancing act, one that many professionals are familiar with—juggling a fervent passion for work with the responsibilities of being a good husband and father. The remote work dynamic plays a pivotal role in this equation. It affords him the flexibility to be physically present at home, a benefit that comes with its own set of challenges, but also with undeniable rewards. The image of stepping out of an office space and immediately being available for his family illustrates a modern-day perk that many strive for.While the kids being in daycare allows for uninterrupted work time, like during the podcast, Mike seizes the opportunity to blend his work schedule with family time. His honesty about being a 'work in progress' resonates deeply, especially in a culture that often pressures individuals to project a facade of having it all figured out. Acknowledging that the management of his work-life balance has been less than perfect shows a vulnerability that is both relatable and commendable.The organization and community that Mike is dedicated to building require immense work, and that reality has meant that his work-life balance has sometimes tipped more heavily towards work. Yet, he doesn't stand alone in this; his family's support is a testament to the collective belief in the importance and potential of his endeavors.Looking ahead, Mike expresses optimism, the belief that the situation is improving, and anticipation for a future where his efforts within the company translate into financial stability, reducing the need for extra side jobs. It's this forward-looking mindset, coupled with the understanding and support of his family, that fuels his drive and determination.Key Takeaway: The journey towards achieving balance between professional drive and personal life is an ongoing process, especially in a remote work setting. It requires transparency, the support of loved ones, and the optimism to see through the immediate challenges to a future where balance is not just a possibility but a reality. Mike's story is a powerful reminder that it's not about perfection, but progress and support systems that make the balancing act feasible.The Entrepreneurial Spirit Meets Personal FulfillmentPratik Desai, Founder and Chief Architect at 1to1https://humansofmartech.com/2023/06/06/74-pratik-desai-a-time-travelers-guide-to-martech-and-personalization/Pratik approaches the balancing act of life with a mindset that is refreshingly pragmatic yet infused with a passion for what he does. The core of his contentment seems to stem from a blend of professional drive and personal passions. The acknowledgment that even if his entrepreneurial ventures were to falter, he has the skill set to be employed elsewhere, is a safety net that fuels his confidence rather than a fallback plan. His wife, a recurring anchor in his narrative, reiterates the notion that Pratik's business is indeed his job, blurring the lines between work and personal enterprise.It's his integration of passion for AI with problem-solving that makes his work feel less like a job and more like a calling. This intrinsic motivation is key to his happiness. Beyond the work, Pratik emphasizes the importance of recharging, an aspect often neglected in the hustle culture. Time spent with his dog and wife, backpacking and hitting the road for hikes, is not just leisure but a conscious effort to rejuvenate.Celebrating the small victories is another aspect where Pratik has learned to pause and appreciate progress. His wife's influence is significant here, ensuring they take a moment to honor their achievements, whether it's the growth of his agency or personal milestones, sometimes with something as simple as enjoying a Thai dinner.The team Pratik has built is another pillar of his success. The willingness of team members to step up, irrespective of their roles, to tackle challenges, reflects the strong community he has fostered within his agency. This collaborative spirit undoubtedly contributes to not only the agency's success but also to Pratik's personal satisfaction.Pratik's conscious decision to distance himself from social media's competitive landscape highlights a self-awareness that's crucial in today's digital age. Rather than measuring himself against others, his focus is on self-improvement, a strategy that has proven to be both fulfilling and effective.Key Takeaway: True balance comes from aligning your work with your passions, taking time to recharge, appreciating the journey, fostering a supportive team, and focusing on personal growth rather than external validation. Pratik's experience underscores that success and happiness are not just about reaching the destination but also about cherishing the path taken and the people who walk it with you.Episode RecapAchieving happiness and success is about marrying passion with profession, setting personal benchmarks for success, and making time for what's vital. It requires the courage to say no and the wisdom to chase what genuinely fulfills us.The idea is to pursue a vision with fervor, seek work that mirrors our values, and understand which commitments are crucial. It's less about perfection in balancing every aspect of life and more about informed prioritizing and embracing trade-offs.Maintaining well-being alongside professional ambitions calls for setting clear boundaries, integrating rest and play into our routines, and choosing simplicity over constant hustle. Personal growth and learning from mistakes are essential for job satisfaction and resilience.Generosity, cultivating meaningful relationships, and nurturing diverse interests enrich not only our careers but also our personal lives. Supportive partnerships are often the backbone of professional growth and emotional well-being.Main takeaway: Balance is a continuous journey rather than a final destination, involving passion alignment, personal recharging, and appreciation of life's path, including those who accompany us along the way. And never underestimate the power of a well-timed 'no' to maintain balance and propel your journey forward.✌️ —Intro music by Wowa via UnminusCover art created with Midjourney

What's up folks, we've got another roundup episode today and we're talking AI. Before you dismiss this and skip ahead, here's a quick summary of why the excitement around generative AI isn't just hype—it's a sustainable shift.While some may perceive AI to be losing steam, largely due to a surge of grifters in the field, this is not your average trend. In Episode 78, we spoke with Juan Mendoza, CEO of TMW, about why generative AI is distinct. It's not mere hype or a future possibility; generative AI delivers practical value today.Examining Google Trends data for the search term "AI + marketing," we notice a significant surge starting in November 2022, coinciding with the release of ChatGPT. This surge peaked in May 2023 when GPT-4 became mainstream. Normally, you'd expect interest to wane after such a peak, but it has barely dipped. We're currently sitting at a 94/100 search interest, compared to this summer's peak. This suggests a sustained, rather than fleeting, interest in the technology.While nobody has a crystal ball, there's broad agreement that AI is far from making marketing roles obsolete. Instead, it's augmenting the work we do, not replacing it.In an effort to explore further how we can better future proof ourselves, I've asked guests what specific aspects of marketing make it resistant to AI. The insights from these discussions have been fascinating, underscoring the unique value and human touch that marketers bring to the table.Here's today's main takeaway: Your real edge in marketing fuses a nuanced understanding of business context, ethics, and human emotion with capabilities like intuition, brand voice and adaptability—areas where AI can sort data but can't match ability to craft compelling stories. AI isn't pushing you aside; it's elevating you to a strategic role—given you focus on AI literacy and maintain human oversight. This isn't a story of human vs. machine; it's about how both can collaborate to tackle complexities too challenging for either to navigate alone.AI is less a replacement and more of a reckoning. It's not coming for us; it's coming for our inefficiencies, our lack of adaptability, and our refusal to evolve. AI is holding up a mirror to the marketing industry, asking us not if we can be replaced, but rather, why we haven't stepped up our game yet. Buckle up; this roundup of experts doesn't just debate the future—it challenges our very role in it.Why AI Can't Fully Replace Human Nuance in Marketing OperationsLet's start off in Marketing Operations with Mike Rizzo, the founder of MarketingOps.com. We asked him to dive into his view that AI won't be replacing marketing jobs "anytime soon," a point that has some level of ambiguity. The question aimed to uncover what Mike specifically means by "anytime soon" and why he believes that AI won't fully automate the marketing Operations sector in the near future.Mike highlighted the intricacy of marketing operations that he believes will be resistant to full automation. Specifically, he mentioned that marketing across SMBs and enterprises involves nuanced processes. The differentiation between types of leads—MQL, SQL, PQL, and so on—each has its own distinct workflow and architecture. This makes it a highly tailored field, more a craft than a science, and challenging to automate.Mike pointed out that the entire operational architecture, from data movement to notification protocols, is unique to each organization. It's precisely this framework that makes it hard to replicate with AI, regardless of its computational abilities. While he admitted that AI could offer suggestions in optimizing specific metrics or elements, such as lead scoring, Mike emphasized that these technologies serve better as consultants rather than decision-makers.The implementation of martech stacks, according to Mike, is akin to running a product. From understanding the product roadmap to enabling team members, AI can at best serve as a consultation service, streamlining processes but never fully taking over. Each tech stack is tailored to an organization's needs, something that AI, for all its merits, struggles to capture in its full complexity.Mike also confessed to leveraging AI for particular tasks but remains skeptical about its ability to handle the fine-tuning required in the marketing ops and RevOps space. He argued that while AI can assist, it can't replace the distinct, specialized requirements that each marketing operation demands.Key Takeaway: Mike suggests that AI has its uses, but the nuanced, unique nature of marketing operations makes it a field that's resistant to full automation. There's value in human oversight that not even the most advanced AI can replicate.Trust in Data and the Ability to Constrain AI ResponsesWhile AI might have some challenges with the nuances of marketing Ops, AI does have a foothold in some marketing sectors. Boris Jabes, the co-founder and CEO at Census, acknowledged AI's ability to drive efficiency, especially in advertising. In spaces where "fuzziness" is acceptable, such as Ad Tech, AI already performs exceptionally well. Marketers utilize advanced algorithms in platforms like Google and Facebook to better place their ads, and these platforms are continuously fueled by world-class AI. In these instances, AI isn't just convenient; it's almost imperative for maintaining competitive performance.However, Boris warns that there are areas where AI falls short, specifically in customer interactions that require nuanced understanding and empathy. For example, using AI to answer questions about ADA compliance or other sensitive matters can result in "hallucinations," or incorrect and inappropriate responses. Herein lies a crucial challenge: How do you constrain AI to deliver only appropriate, correct information?Additionally, Boris identifies data trustworthiness as a significant hurdle. AI's performance depends on the quality of data it's trained on. Large enterprises are often hesitant to adopt AI without reliable data, and thus, miss out on its advantages. Conversely, smaller companies are more willing to experiment, but their scale is insufficient to make industry-wide impacts.Despite the challenges, Boris argues that staying away from AI is not an option for today's marketers. Whether you are aiding the machine with quality data or deciphering how AI can be employed responsibly, there's room for human marketers to provide valuable input and oversight.Key Takeaway: AI has carved out a substantial role in specific sectors of marketing like Ad Tech, but it still has limitations that require human oversight. Trust in data and the ability to constrain AI responses are areas where marketers can add significant value.Marketers Are Future Prompt Thinkers and AI RegulatorsOver the next few years, marketers will be invaluable when it comes to ensuring data integrity and guiding AI's influence. Let's explore how marketing roles might evolve across different verticals. Pratik Desai has some fascinating predictions about the role of marketers. He's the founder and Chief Architect at 1to1, an agency focused on personalization strategy and implementation.When asked about the limitations preventing AI from taking over the marketing landscape, Pratik dives into the intricacies of how AI operates in different sectors. According to him, AI in marketing can be bifurcated into "Curation AI" and "Generation AI." Curation AI, as the name suggests, curates content and recommendations. Generation AI, a more recent evolution, generates content from scratch.Curation AI has shown promise, especially in less regulated industries like e-commerce. Here, even if AI gets it wrong 15% of the time, the increase in efficiency and accuracy for the remaining 85% is often considered a win. But switch the lens to highly regulated sectors like financial services or healthcare, and the stakes skyrocket. Here, even a 1% mistake rate could translate into severe regulatory or even life-impacting issues. This inherent limitation necessitates a "marketer control" layer to ensure compliance and accuracy.In comes Generation AI, aimed at resolving some of these content-based challenges. With its ability to generate images and copy at scale, Pratik posits that it could revolutionize how marketing programs are run. This technology can create content in seconds, which would otherwise take a design team weeks to produce. But again, the human element isn't completely removable. Marketers will still need to oversee these automated processes, especially in regulated sectors where the margin for error is minuscule.Key takeaway: The role of the marketer is changing but not disappearing. In industries with low regulation, marketers transition to becoming "critical prompt thinkers," while in more regulated sectors, they wear the additional hat of "AI regulators." This reveals the dual nature of AI: a tool that can enhance efficiency yet requires human oversight for nuance and regulatory compliance.The Need for Ongoing Dialogue Between AI and the MarketerThis inherent necessity of a "marketer control" layer to ensure compliance and accuracy is a shared thread. When asked about the potential of AI to take over the marketing realm, Tamara Gruzbarg—VP Customer Strategy at ActionIQ—offered a seasoned perspective, advocating for a more nuanced view. She was explicit that AI can certainly handle the grunt work—automating repetitive tasks and even aiding in content generation. However, Tamara highlighted the irreplaceable role of human marketers when it comes to understanding brand voice, tone, and style.Tamara also cautioned against overlooking the human element in data analytics and predictive modeling. She argued that constructing models for critical business metrics like conversion rates and lifetime value demands a deep understanding of business context. AI tools may be adept at crunching numbers, but they fall short in interpreting the underlying structure and implications of the data.Tamara introduced the "human-in-the-loop" philosophy that they follow at ActionIQ, emphasizing the need for ongoing dialogue between the AI and the marketer. This interaction ensures that AI-generated content aligns with the brand's unique voice and message, preventing a homogenized marketplace where every brand sounds the same.The discussion confirmed the ongoing need for marketers to "cut through the noise." Tamara argued that a human touch is essential for achieving this, particularly in an era where AI can churn out volumes of generic content. She pointed out that while AI could be a valuable partner in initial drafts and multiple versions of content, the final say should always be human.Key Takeaway: Tamara stressed the importance of human expertise in data analytics and predictive modeling. While AI can handle data computation, it lacks the ability to understand business context and the nuances of data. She advocates for a "human-in-the-loop" approach at ActionIQ, which keeps marketers engaged with AI tools. This collaboration ensures brand-specific messaging and avoids market homogenization.AI's Creative Strengths and Brand Style Guide LimitationsThis idea of brand specific messaging also extends to visual brand marketing and AI's lack of ability to follow a brand guideline… at least for now. Pini Yakuel is the CEO of Optimove, a platform that's operating light years ahead of most martech when it comes to AI features. When asked about the roadblocks stopping AI from completely replacing human marketers, Pini focused on the intricacies of creative studio work. He points out that while AI can perform well in tasks such as comic book illustrations, it still falls short when you factor in the human elements—like nuance, emotion, and unique design language—that often define a brand.Pini recounts a conversation he had with one of his designers about this very issue. The designer expressed that AI could create fantastical images—like a unicorn riding a motorcycle on Mars—but couldn't quite replicate the specific design language integral to their brand, Optimove. Despite AI's capabilities in artistry and replication, it lacks the human touch needed to navigate the complex and nuanced design landscape that brands often require.He emphasized that while AI can go wild with creative elements, it's not yet proficient at maintaining the unique "look and feel" that a brand's specific style guide may dictate. For instance, integrating various elements into a cohesive design that represents a brand authentically is something AI still struggles with. According to his designer, the technology simply isn't there yet, at least not to a level that can replicate the careful and intentional choices a human designer would make.This limitation isn't just about not having enough processing power or data; it's about an inherent lack of understanding of human emotion, culture, and nuanced communication. These elements often serve as the underpinning for any successful marketing campaign, aspects that AI can't yet replicate.Key Takeaway: Pini argues that the barrier to AI fully replacing human marketers lies in the inability to understand and replicate the nuanced, human elements that make up a brand's unique design language. Until AI can integrate this "human touch," it will remain a tool rather than a replacement.The Trust Barrier in AI's Quest to Replace MarketersIf you asked a marketer in the mid 80s if the Internet would replace everything a marketer did back then, they probably would've been skeptical. To be fair it didn't replace everything but marketing looked dramatically different 10-15 years after that. At the heart of roles shifting and a marketer control layer is this idea of adapting. Deanna Ballew is Senior Vice President of DXP Products at Acquia where her team is focused on innovating with AI for marketers. When asked about the likelihood of AI replacing marketers, Deanna emphasized that it's not a matter of "if," but "how" we adapt to this looming shift. In line with comments from Boris, she added that the obstacle isn't the capability of the AI but the trust—or lack thereof—in the data it uses. Deanna points out that tools like ChatGPT aren't yet trusted because they rely on an immense pool of uncurated data. To trust an AI with marketing tasks, there's a need for curated, proprietary models.Deanna brings the focus back to a crucial but often overlooked factor: AI literacy among marketers. As AI technology advances, so must the understanding marketers have about the underlying models. The future isn't just about AI doing the work but about marketers asking the right questions. Chat UX interfaces could enable marketers to query data effectively, bypassing the need for a business intelligence analyst. However, this streamlined process depends on the trustworthiness of the data.Here's the flip side: As marketers become more literate in AI, their roles will shift from manual tasks to higher-value activities. Think about posing complex questions to AI-driven systems, which could then provide strategic insights that marketers can translate into actionable campaigns. Marketers could use these interfaces to directly ask, "What's the next best customer segment to go after?"—with the system offering insights based on trusted data.The advancement of AI is like a double-edged sword. On one side, it promises to relieve marketers of mundane tasks; on the other, it demands a new set of skills and a higher level of trust in the data. Deanna stresses that the transformation is inevitable, but the timeline is undetermined, hinging on how quickly trust can be established in AI-generated data and models.Key Takeaway: Deanna underscores the role of "trust" as the linchpin for AI adoption in marketing. Marketers should focus on increasing their AI literacy and understanding of underlying models to prepare for this seismic shift. Without trusted data and models, even the most advanced AI can't eliminate the human checkpoint in marketing decisions.The Organic Evolution of AI in MarketingThere's a clear trend so far, that the human checkpoint in AI is going away anytime soon. That means there's a clear signal for marketers to follow Deanna's advice and double down on AI literacy. The next question is really about how fast you should consider doing this. How fast will we need to adapt?Aliaksandra Lamachenka, a Marketing Technology Consultant, had a surprising and insightful answer. She drew an analogy with post-war Japanese architecture, specifically a concept known as "Japanese Metabolism." This architectural philosophy thought of buildings as living organisms with a spine to which modular capsules could be attached or detached. Despite its early promise in the '50s and '70s, this concept now largely exists as an idea, with few practical implementations. The buildings initially envisioned as the future of living are now mostly used for storage.What does this have to do with AI replacing marketers? Aliaksandra contends that society needs time to adapt and accept new concepts, just as with Japanese Metabolism. The notion of AI taking over marketing roles is a similarly radical shift that society isn't ready to fully embrace. Moreover, she believes that the evolution of AI will be more organic than revolutionary, a natural progression shaped by cultural and societal shifts.Aliaksandra underscores that although AI has vast potential, the speed at which humans can adapt and accept these changes is the bottleneck. She compares AI's future impact to the way modular buildings and integrated landscape houses have slowly, but organically, become part of architectural reality. Aliaksandra asserts that AI's growth will similarly happen organically over decades, not through immediate disruption but by evolving naturally into our processes and systems.She concludes by pointing out that the ideas of the past often serve as the blueprints for future innovation. Whether it's post-war Japanese architects or today's AI developers, the radical concepts and technologies introduced will take time to become an integral part of society. Like the modular houses of today that owe their conceptual roots to Japanese Metabolism, future AI capabilities will likely be adaptations of current bold ideas.Key Takeaway: Aliaksandra suggests that the pace at which humans can adapt to new ideas is the limiting factor in AI's ability to replace marketers. She predicts a gradual, organic evolution of AI in marketing, driven more by human adaptation than by technological capabilities.AI's Shortfall in Grasping Marketing's Emotional and Intuitive SideWhile the advance of AI in the marketing sphere could be more of a steady march than an overnight revolution, there's a threshold it hasn't crossed: the realm of human intuition and gut decision-making. Tejas Manohar, Co-founder and Co-CEO at Hightouch, offered a nuanced take, emphasizing both the promises and limitations of AI. Tejas mentioned that AI technologies, like generative AI and reinforcement learning, have already begun revolutionizing how marketing campaigns and experiments are run. They offer incredible potential for automating tasks such as data experimentation, audience segmentation, and personalization.However, Tejas made it clear that AI is not ready to replace human marketers entirely. The core of his argument lies in the duality of the marketing role, which requires both quantitative and qualitative skills. While AI can crunch numbers, run experiments, and even generate content, it falls short when the job requires a deeper understanding of human emotions or intuition-based decision-making. Tejas points out that marketers often rely on a mix of data and gut feeling, using insights to make substantial strategic changes. Current AI technologies are just not equipped to understand or implement these nuanced elements.He also discussed the notion of AI as a complementary tool rather than a replacement. Tejas is bullish on the idea that AI will augment marketers, particularly by providing them with easier access to critical business data. He envisions a future where marketers won't have to request specific scripts or datasets but can work independently to glean insights, thanks to advancements in AI technologies.The issue of AI completely taking over marketing, Tejas concluded, is also tied to broader ethical and societal questions. If AI gets to a point where it can wholly replace human skills and intuition, society will face "singularity type problems" affecting not just marketing but every job role.Key Takeaway: According to Tejas, AI's current role in marketing is as an augmenter, not a replacer. While it excels at quantitative tasks, it lacks the nuanced understanding of human emotion and intuition that is critical for effective marketing. Its potential lies in the empowerment it can offer marketers through data access and automation.The Thrill of Using Generative AI in Your Martech StackMany of the marketers I chatted with echoed Tejas, that AI may be able to process data and spit out automated directives, but it can't yet replicate the unpredictable, qualitative essence of what makes marketing tick. One particular guest flipped the script on me and argued that the exciting debate is how AI will augment, not replace, the roles of marketers.The Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker had a clear perspective: we're not there yet. For Scott, "good marketing" remains a domain where human intuition and creativity hold court. AI may be able to process data and spit out automated directives, but it can't yet replicate the unpredictable, qualitative essence of what makes marketing tick. The buzzphrase "Your job won't be replaced by AI; it will be replaced by another marketer who's good at using AI" captures the current sentiment aptly. Cheesy as it may sound, Scott sees a grain of truth here. Far from envisioning a future where AI eliminates human roles, he expects technology to bolster the capabilities of marketing professionals. It's about learning how to weave AI into current practices to improve efficiency and expand possibilities.But where Scott finds the most promise is in the evolving role of marketing ops leaders and martech professionals. The real thrill comes from the ability to leverage generative AI to optimize what a marketing stack can do. Essentially, AI becomes a potent tool in the toolbox of the modern marketer, especially in operations. The tech is less about replacing humans and more about magnifying their abilities.However, Scott's perspective doesn't herald the end of human involvement; it simply reframes it. AI becomes a part of the job, a powerful component in the array of strategies and tactics that marketers employ. For him, it's about balance, not replacement. AI might be good, even exceptional, at crunching numbers and predicting outcomes based on existing data. But it can't yet think creatively or strategically in the way humans can, which is where the core of "good marketing" lies.Key Takeaway: The future of marketing isn't a binary choice between human intuition and machine capabilities. Rather, it's a synergistic relationship where each amplifies the other. For Scott, the real excitement lies in how AI will augment, not replace, the roles of marketers.AI's Storytelling Shortfall in Marketing's Emotional LandscapeWhile AI will continue to amplify the reach and efficiency of marketing efforts, experts agree, their role remains largely complementary to human skill sets. Despite its analytical prowess and automation capabilities, AI hasn't cracked the code on intuition and following brand guidelines but what about emotional intelligence or compelling storytelling—elements that are often considered the heart and soul of effective marketing. Lucie De Antoni, Head of Marketing at Garantme, brought forth some astute observations. Sure, AI is making strides in many industries, marketing included. It can automate and even enhance several elements of the marketing process. But what AI notably lacks, according to Lucie, is the ability to replicate human creativity and emotional intelligence.Marketing isn't just a numbers game. It's about storytelling, tapping into human emotions, and crafting narratives that resonate with people. Lucie argues that these are areas where AI falls short. While machine learning can analyze trends and predict consumer behavior to a certain extent, it's not equipped to fully understand the nuances of human sentiment or create emotionally resonant campaigns. This shortcoming isn't necessarily a drawback; Lucie sees it as a positive aspect. If AI were capable of such emotional intelligence and creativity, it would put marketers in a tricky situation. The very things that make marketers invaluable—understanding human behavior, crafting compelling stories, evoking emotion—are elements that AI can't yet emulate.So, the reality isn't that AI is primed to push marketers out of their jobs, but rather that it can become a tool that complements human skills. Lucie suggests that this "limitation" of AI serves as a safeguard for the unique value that human marketers bring to the table. The tech may evolve, but it's unlikely to eclipse the human ability to connect on an emotional level anytime soon.Key Takeaway: Lucie emphasizes that the strength of human marketers lies in their ability to understand and evoke human emotions—a skill set that AI, despite its advancements, cannot yet replicate. Therefore, while AI can be a powerful tool, the human element in marketing remains irreplaceable.Episode RecapAI is already rampant in marketing, particularly in fields like Ad Tech. However, generative AI is not a magic bullet; human expertise is essential for interpreting data and grasping brand nuances. A "human-in-the-loop" approach creates a checks-and-balances system, fostering trust in the data generated by AI and offering the emotional intelligence that machines lack.Marketing roles are evolving but definitely not vanishing. In sectors with fewer regulations, marketers could morph into strategic thinkers, whereas in tightly controlled industries, they're becoming essential AI regulators. To effectively ride this wave, increasing AI literacy among marketers is non-negotiable.The speed at which AI becomes a staple in martech is not solely a question of technological prowess. It's about how quickly humans can adapt and find ways to integrate AI into existing frameworks. The most viable future is not a zero-sum game between human and machine; it's a collaborative one, where each enhances the other's strengths.You heard it here first folks: Your real edge in marketing fuses a nuanced understanding of business context, ethics, and human emotion with capabilities like intuition, brand voice and adaptability—areas where AI can sort data but can't match ability to craft compelling stories. AI isn't pushing you aside; it's elevating you to a strategic role—given you focus on AI literacy and maintain human oversight. This isn't a story of human vs. machine; it's about how both can collaborate to tackle complexities too challenging for either to navigate alone.✌️--Intro music by Wowa via UnminusCover art created with Midjourney

Robert Leonard chats with Cody Schneider about all things digital marketing and online business.Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.IN THIS EPISODE, YOU'LL LEARN:00:00 - Intro.09:33 - What niche sites are and how they work.12:06 - How AI is impacting content generation.30:44 - If niche sites are still viable with AI hitting the scene.33:26 - Why you should be posting content on Twitter.41:23 - Why brand is so important.44:10 - How to grow a podcast.51:44 - How to grow a newsletter.*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCESBuy Then Build by Walker Deibel.The EXITPreneur's Playbook by Joe Valley.Related episode: Listen to Building an Online Business Empire w/ Jacky Chou, or watch the video.Related episode: Listen to Investing In (and Building) Online Businesses w/ Mike Vranjkovic or watch the video.NEW TO THE SHOW?Check out our Millennial Investing Starter Packs.Browse through all our episodes (complete with transcripts) here.Try Robert's favorite tool for picking stock winners and managing our portfolios: TIP Finance.Enjoy exclusive perks from our favorite Apps and Services.Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.Learn how to better start, manage, and grow your business with the best business podcasts.P.S The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today!SPONSORSGet a FREE audiobook from Audible.Learn how Principal Financial can help you find the right benefits and retirement plan for your team today.Your home might be worth more than you think. Earn extra money today with Airbnb.Get a customized solution for all of your KPIs in one efficient system with one source of truth. Download NetSuite's popular KPI Checklist, designed to give you consistently excellent performance for free.Enjoy an all-in-one personal finance app that gives you a comprehensive view of all your accounts, investments, transactions, cash flow, net worth, and more, with Monarch Money. Get an extended thirty-day free trial today.Be confident that you'll be small businessing at your best with support designed to help you reach your goals. Book an appointment with a TD Small Business Specialist today.Shape and flex your home loans how you want with Athena. Join the thousands of Aussies taking control of their mortgage today.Invest in the same paintings available to billionaires, at a more accessible price point with Masterworks.Support our free podcast by supporting our sponsors.Connect with Robert: Twitter | WebsiteConnect with Cody: Twitter | WebsiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the constant evolution of the marketing landscape.About Scott Throughout his career, Scott's navigated seamlessly between the realms of marketing and technology He put his first entrepreneurial mark in the martech world when he Co-founded ion interactive, a martech SaaS providing interactive content tools for marketers In 2008, he began sharing industry insights on the Chief Marketing Technologist blog with the hope of serving as a resource to help spread the “marketing technology” meme A few years later, he released the first ever version of the Martech Landscape maps, back when there was only about 150 martech vendors  He launched the esteemed MarTech conference in 2014 and remains its program chair to this day Today he's VP of Platform Ecosystem at HubSpot where he enhances their synergy with the broader marketing tech landscape, a landscape that maps over 11,000 vendors today  He continues to be the acclaimed force behind chiefmartec.com, hailed universally as the martech world's ultimate wellspring of knowledge and insight How Marketing Jobs Will Be Reshaped by AIScott firmly places himself in the camp that views AI not as a threat to marketing jobs but as a crucial tool for the modern marketer. He holds a strong belief that good marketing requires human input, and this won't be changing anytime soon. Scott reframes the common adage, often heard in marketing circles, that a marketer's job won't be replaced by AI but by another marketer who is adept at using AI.As tongue-in-cheek as this phrase might be, Scott sees a lot of truth in it. He views AI as a broad set of capabilities that can be harnessed in various ways to enhance marketing. While the initial applications, such as content generation, are undoubtedly intriguing, the real potential of AI in marketing goes beyond these use cases.Scott argues that the power of AI lies in how it allows marketers to better harness data, and enables more sophisticated automation across the entire marketing spectrum. Particularly on the Martech side of things, Scott anticipates marketing operations leaders and Martech professionals leveraging generative AI to up-level their stack and operational capabilities.Rather than viewing AI as a potential replacement for their roles, Scott suggests that marketers should see AI as a key part of their job description. It won't take over all aspects of their work, but it will become a significant component of what they do.Takeaway: The future of AI in marketing is not about replacement but about enhancement. AI is set to become a vital tool that will empower marketers to up-level their operational capabilities and harness data more effectively. As Scott astutely points out, the job of a marketer won't be replaced by AI; instead, it will be reshaped by those marketers who can successfully integrate AI into their strategies.Early-Stage Marketers Should Choose a Focus Area Then Utilize AIAccording to Scott, marketing has always offered a myriad of different specialties and that, arguably, has been amplified over the past 10 to 15 years. Yes, there's a role for the 'jack-of-all-trades' or marketing generalist. Still, as Scott astutely notes, there are also several specialized roles that marketers can pursue, each requiring a unique set of skills. Whether it's hosting a podcast or being a master in content creation, each specialization requires dedication and unique abilities.In terms of marketing operations, Scott suggests that this is another area of marketing requiring a specialized skill set. For those new to marketing, the challenge then becomes deciding whether to become a generalist marketing manager or specialize in a specific area. Scott believes that the generalist path, while rewarding, can be quite challenging because of its broad scope. On the other hand, specializing in a particular area, like content creation or marketing operations, can provide a focus. This concentration, according to Scott, not only enables you to become proficient in a specific aspect but also allows you to learn generalist capabilities, given that marketing is inherently a team sport.Scott's advice for those looking to utilize AI tools in their early marketing career is to choose a focus area, then learn and grow from there. While the field of marketing may appear vast, narrowing your scope and honing in on a specific skill can provide a strong foundation from which to expand your knowledge and skills.Takeaway: For early-stage marketers, leveraging AI doesn't mean trying to master everything at once. Instead, it's about selecting a specialization within marketing, and honing your skills in that area. This approach, combined with a keenness to adopt AI tools, will equip them with a 'superpower' that keeps them ahead of the curve in an ever-evolving marketing landscape.Unleashing AI in Marketing with the Power of Composability Scott is particularly excited about the rapidly evolving concept of composability in the realm of marketing. This concept, at its core, revolves around the assembly of different elements—software, data, workflows, and steps—to achieve specific outcomes, much like putting together building blocks. Up until recently, composability was largely contained within the 'no-code' space, with a suite of tools allowing marketers to construct, analyze, and manipulate workflows across various apps and data sets.But the democratization of composability was somewhat limited. Scott noted that these no-code tools often necessitated a level of technological prowess akin to the 'power user,' those individuals comfortable with the complexities of Excel formulas and intricate app functions. This requirement often resulted in a smaller subset of marketers taking full advantage of these tools, leaving a significant amount of potential untapped.Enter the advent of AI interfaces and generative AI. Scott strongly believes that these technological advances are about to open up the world of composability to all marketers, effectively democratizing these previously restrictive functions. Scott particularly emphasizes the potential of AI in data analysis, marking it as a highly accessible and immediately beneficial application for marketers. In the current data-driven marketing landscape, organizations often grapple with vast amounts of data, making it challenging to find the right information and draw actionable insights promptly.The generative AI's capacity to serve as a tireless, personal data analyst is an exciting prospect. Unlike a human analyst who might get overwhelmed with constant inquiries, AI does not tire and can handle a myriad of questions without losing efficiency. This capability empowers marketers to interact with AI as if it were their personal analyst or data scientist.Marketers can ask the AI system a series of questions in a conversational manner, enabling them to quickly cut through the noise and extract the insights they need. This way, the AI system can assist in navigating the vast sea of data within the organization, simplifying data analysis processes, and, as a result, significantly enhancing the efficiency and effectiveness of data-driven decision-making. This transition, according to Scott, will not only revolutionize how we interact with data but also how we automate workflows and inter-system tasks. While there's still progress to be made, promising examples are already emerging, like the execution engine in HubSpot's Chatbot and innovative use cases from Zapier. These developments foreshadow a future where AI will function as a powerful IT assistant, readily carrying out complex tasks across different systems on command.Takeaway: The advent of AI and the concept of composability herald an exciting new era for the marketing industry. It promises to dramatically democratize access to advanced tools and capabilities, enabling marketers at all levels of technical proficiency to extract unprecedented value from their work. A significant application of this lies in data analysis, where AI can act as an indefatigable personal analyst. Marketers can interrogate these systems in a conversational manner to efficiently cut through vast amounts of data and extract essential insights for strategic decision-making. This capability holds immense potential to boost efficiency, spur innovation, and fuel growth in the marketing landscape, completely redefining the way we approach and understand marketing.AI Shifts Marketing Towards Orchestration, Not SubstitutionScott brings a fascinating perspective when it comes to understanding the role of AI in marketing teams, and in particular, he suggests that it's not as clear-cut as many might expect. This isn't a story about machines replacing humans. Instead, it's a story about transformation and adaptation, about finding ways to harness the power of AI to tackle routine tasks, leaving marketers with more time to address the more complex aspects of their roles.This perspective sits between two contrasting viewpoints about AI's impact. One camp warns about the job losses AI could cause by taking over tasks traditionally performed by humans. The other camp counters that notion with the lump of labor fallacy argument, suggesting that work isn't a fixed pie. As AI automates certain tasks, new, more complex tasks arise that we previously didn't have the time or resources to tackle.Scott leans towards the latter perspective but with a twist. His concern lies not in the potential job loss but rather in the speed at which AI could cause shifts in the roles and responsibilities within marketing teams. He believes that the swift advancement of AI presents an uncharted territory that could change the dynamic of what humans do at a rate faster than we've ever experienced before.However, he doesn't see AI replacing marketing altogether. Scott is a firm believer in the human ability to understand context and continuity, qualities that he sees as central to marketing and that AI, at least for now, is not equipped to fully grasp. While AI can perform tasks within a certain context window, human marketers are still far better at seeing the broader narrative, stitching together various pieces of a complex marketing landscape.In Scott's view, as AI accelerates and handles a growing number of tasks, the demand for orchestrating these capabilities and providing context will increase. This shift might create a unique role for marketers as orchestrators of this AI-powered symphony, managing and directing AI capabilities within a broader, contextual marketing strategy.Takeaway: Far from replacing marketers, AI might empower them to take on new, more complex roles. As AI handles more tasks, the role of marketers could transform from task-doers to orchestrators, responsible for contextualizing and directing AI's efforts within a broader strategy. This shift might demand a new skill set from marketers, opening up unexplored possibilities in the marketing field.Navigating the Intersection of Warehouse Native Martech and Operational DatabasesScott's reflections on the growing interest in "warehouse native martech" laid bare the benefits and challenges of this emerging trend. The idea of pooling all company data into a single warehouse is undoubtedly appealing. It offers the potential to access this aggregated data across diverse applications, making analysis and decision-making more comprehensive.Yet, Scott drew attention to the complications of this approach. While data warehouses house a wealth of information, the sheer volume and variety of data they hold can lead to daunting challenges. One of these is the lack of inherent data rationalization. Data coming in from different sources don't always align, leading to discrepancies and confusion. This requires additional layers to rationalize and give context to the data - a function that individual martech products are often designed to provide.Performance issues further complicate the shift towards warehouse native systems. Scott acknowledged that although the speed of read-write data in warehouses has improved, there's still a long way to go. User experiences and web interactions often hinge on millisecond performance differences. This requirement renders operational databases, which can be fine-tuned for specific engagements, invaluable. Scott's views suggest that although the martech industry is moving towards a universal data layer, this won't necessarily lead to the eradication of localized, context-specific databases. These continue to have a critical role in catering to real-time, performance-driven requirements.Scott also touched on another aspect – the potential problems in coordination across different systems of truth. He referred to a situation where a CMO argued against integrations between marketing automation and CRM. This situation illustrates that while seamless data flow across an organization might sound ideal in theory, it can lead to unintended consequences in practice.Takeaway: While the rise of data warehouses is undeniable, it doesn't spell the end for localized databases. As the industry continues to evolve, there will be ongoing exploration and experimentation to determine the best strategies for data management. Ultimately, the most successful solutions will likely involve a blend of warehouse native tools and dedicated operational databases.The Overlooked Innovations of the Mid-Sized BusinessWhen Scott was asked about the future of Martech applications in small and medium businesses (SMBs), he provided an illuminating perspective that diverges from the common narrative. The discussion often polarizes into two distinct ends of the business spectrum - very small companies with fewer than 20 people and colossal enterprises with thousands of employees. However, the reality of the global business landscape lies somewhere in between these two extremes.Scott emphasized the critical and often overlooked role of medium-sized businesses, the "M" in SMB. These are companies with dozens or hundreds of employees, bridging the gap between the small enterprises and the multinational corporations. Contrary to common perception, the use cases within these organizations are substantially more complex than smaller companies. Moreover, they possess more resources, allowing them to apply both human resource and capital to foster innovation.Interestingly, these mid-sized businesses strive to balance the stability and strength of larger enterprises while retaining the agility and innovation that typically characterizes smaller companies. The willingness to embrace emerging technologies, new capabilities, and to instigate change is more pronounced here, perhaps due to the lesser extent of legacy technologies, processes, and politics that can hamper such endeavors in larger companies.The alignment between the buyers in these mid-sized businesses and the continually innovating range of Martech vendors, is in fact, a sweet spot. They are nimble enough to adapt to new technologies and have the resources to implement them, offering a fertile ground for innovation. Scott's perspective paints a compelling image - we can expect to see a significant wave of innovative developments happening in this often overlooked 'M' segment, perhaps even faster than elsewhere.Takeaway: Medium-sized businesses, often overlooked in Martech discussions, are potentially a hotbed for innovation. Their unique position enables them to leverage the agility of smaller companies and the resources of larger ones, setting the stage for rapid adoption and development of new Martech solutions.Martech Careers in SMBs vs Large CorporationsWhen Scott was asked about early-career marketers and their approach to adopting technology, he painted a vivid picture of the landscape. He advocated for both paths: starting at a small to medium-sized business (SMB) to gain hands-on experience with cutting-edge technologies or delving into the complex structure of a large corporation to develop organizational skills.Scott highlighted the dichotomy that exists in the marketing world. On one side, there's the thrill of a smaller setting, an SMB, where marketers can swiftly run experiments with emerging technologies. The nimbleness of an SMB environment allows one to innovate and play with the newest tools without being encumbered by the usual organizational and political hurdles.On the flip side, Scott emphasized the value in honing skills in a larger corporate setting, albeit laden with more technical debt and legacy tools. The true talent lies in navigating the breadth of a company's tech strategy, building strategic alliances, and effectively collaborating with vast IT teams. As Scott pointed out, those who excel at this often find themselves highly valued.However, Scott stressed that each path had its unique set of challenges and benefits. An SMB may offer the opportunity to quickly adopt and experiment with new technologies, but it might not provide the same level of organizational skill development that a larger company would.Takeaway: There's no 'one-size-fits-all' route in marketing technology adoption. While SMBs offer a playground for rapid technological experimentation, larger corporations cultivate indispensable organizational skills. The choice lies in what skills one wishes to prioritize early in their career.Remembering the Humans in MartechWhen Scott was asked about the implications of an over-reliance on technology in marketing, he illuminated an enduring conundrum. Scott expressed that the most enduring problem in martech is indeed our chronic over-reliance on technology at the expense of the human element. He cited an often-heard grievance in the industry: underutilization of martech resources.He argued that this supposed underutilization isn't a question of the technology itself, but rather the lack of investment in educating people on how to use these tools effectively. Training, according to Scott, is not just about tool mastery but about empowering and encouraging marketers to apply these tools in innovative ways.He touched on the barriers to change, explaining how new initiatives often clash with existing processes, rules, and established norms. This mismatch, he reasoned, discourages full utilization of martech capabilities and leads to underinvestment in the human side of things.Scott, being part of a martech company himself, took a fair and balanced view of martech vendors' role in this problem. He pointed out that vendors' sales pitch often oversimplifies the process, focusing too much on the magic of the tool and underselling the required human and organizational investment for its effective use.Over time, however, he believes the industry is slowly recognizing this gap and improving. He highlighted the need for a shift towards better balancing technology and human investment to truly harness the power of modern martech.Takeaway: Scott calls for a renewed focus on the human element in martech, arguing that the supposed underutilization of martech tools is less about the technology itself and more about the industry's lack of investment in training and enabling people to effectively use and apply these tools.Navigating Marketing Ops and Tech TeamsWhen asked about the evolving roles within the marketing space, and how organizations might better utilize their investments in technology and people, Scott shared valuable insights. He affirmed that investing in marketing operations and marketing tech teams is indeed a crucial aspect, yet he pointed out that there's more to the equation. He noted that the real barriers are often found beyond the "bubble" of marketing operations. These barriers may take the form of ingrained processes within legal, finance, or other teams outside of the marketing sphere. These processes, which were established and became calcified at some stage of the company's history, may not be in sync with the evolving capabilities of marketing technology.Marketing operations, Scott argued, while potentially having some influence within the marketing team, often struggle to exercise leverage outside of it. Hence, the key challenges are often constraints stemming from areas outside of their immediate sphere. This makes it difficult for changes to be initiated from within marketing operations.This led Scott to highlight the crucial role that savvy CMOs or marketing executives play. It's these individuals who can successfully navigate these challenges, understanding the constraints, and engaging their executive peers in other functions to bring about the necessary changes. By doing so, they can adapt and evolve these processes to align with the advanced capabilities of current marketing technology.Takeaway: The role of marketing executives extends beyond simply supporting marketing ops and tech teams. They play a crucial role in navigating and overcoming external organizational barriers, ensuring that processes across different departments align with the evolving capabilities of marketing technology.Martech Curiosity, Focus, and Communication When asked about the essential skills required to navigate the intricate landscape of marketing technology, Scott emphasized a triad of characteristics - curiosity, focus, and communication.Scott agreed that curiosity indeed plays a pivotal role in the Martech world. The desire to explore, to question, and to understand is integral to innovation and growth. However, he cautioned that unbridled curiosity, without focus, can potentially dilute productivity and outcome delivery. Balancing an inquisitive mind with a disciplined approach to prioritization, he suggested, forms the backbone of successful leadership.But the game-changer, the third magic component, as Scott described it, is the skill of effective communication and engagement. A common misunderstanding is that the rest of the organization does not comprehend the technicalities of marketing or the value of marketing operations. Yet, Scott sees this not as a failure of other departments, but rather as a challenge for marketing leadership to communicate their mission and their value more effectively. It might seem ironic that an industry devoted to communication can struggle to communicate internally. However, effective internal communication is a skill that often goes underappreciated and requires focused development. Leaders who can marry their curiosity with the ability to maintain a structured focus and who can communicate effectively are the ones set to redefine the future of Martech.Takeaway: The leaders shaping the next generation of Martech need more than technical skills. They must cultivate a balance of curiosity to explore new possibilities, the focus to drive specific outcomes, and the communication skills to articulate their vision and value to the wider organization. They are the ones who will not only understand the potential of Martech but can also guide their teams and stakeholders on the journey.Marketing Ops Evolving to Become the Operating System Underpinning MarketingWhen asked about the evolution of marketing operations, Scott described it as an ever-changing environment that has significantly matured over the last decade. While marketing operations was previously perceived as a support mechanism for marketing, it has transformed into a comprehensive operating system underpinning not only marketing but also branching into other departments. Scott painted a vivid picture of the future of marketing operations and emphasized the increased need for individuals adept at both the technical aspects and, crucially, internal communication.Scott acknowledged the shifting terrain of marketing operations. What was once about simply supporting marketing through reporting, tool management, and data hygiene is now a lot more expansive. In the coming years, marketing operations is set to morph into an operating system that doesn't merely support marketing but reaches out to other departments, knitting together disparate teams through technology.Scott identified the key ingredients for success in this evolved landscape. Mastery in the technical aspects of marketing ops and marketing tech is of course vital. But it's the other part of the equation, the ability to communicate effectively with internal teams, that elevates the role from tactical to strategic. The individuals who can not only handle the technical details but also engage effectively with other teams are the ones who will pioneer the future of marketing ops.He projected an optimistic vision of the future, suggesting a kind of seller's market in marketing operations. Those with experience in marketing operations and marketing technology already have a wealth of career options. But, as Scott pointed out, it's those who are able to anticipate and lead the evolution of the sector who will create the most significant opportunities for themselves.Scott ended on a hopeful note, reflecting that now is an incredible time to be in marketing. With so many technological advancements, particularly at the data layer and with artificial intelligence, there's an unprecedented opportunity to write the future playbook for marketing. It's an exciting journey that he considers a real gift. Takeaway: The future of marketing operations requires not only technical expertise but also exceptional communication skills to facilitate broader internal engagement. Those who can strike this balance will be the leaders shaping the next generation of marketing ops.Embracing Passion and the Power of Saying NoWhen asked about the secret to managing his diverse roles and interests, Scott confessed that his life might seem one-dimensional to some. With his work and his passions converging around martech, he truly embodies the idea of doing what you love and loving what you do.Scott's approach to balance, however, is not about juggling every opportunity that comes his way. Instead, he emphasizes the importance of being selective and knowing when to say 'no'.Despite being immersed in a fascinating field that continues to evolve and offers endless possibilities, he recognizes that the hours in a day remain finite. As such, Scott makes deliberate choices about how to spend his time, focusing on those areas he's most passionate about and letting go of the rest. It's a powerful message about achieving balance in a fast-paced and demanding career: true balance isn't about doing everything but choosing what matters most and dedicating yourself wholeheartedly to it.Takeaway: Despite the myriad of roles and responsibilities in his life, Scott finds balance by aligning his work with his passion and exercising selective focus. The secret to his success lies not in pursuing every opportunity, but in dedicating himself to what truly matters to him.Episode RecapIn a world increasingly augmented by Artificial Intelligence (AI), Scott puts forward a compelling view: AI isn't here to replace marketers but to enhance them. It's this nuance that informs his views on the future of marketing and the pivotal role of AI. The image he paints is of a landscape where marketers can navigate vast realms of data more effectively, and up-level their strategies, thanks to the precision and insights AI affords. With this view, he also advises budding marketers to focus their efforts on a single specialization. The added power of AI allows these marketers to master a distinct area, turning them into formidable specialists ready to conquer the ever-evolving marketing landscape.Scott's vision extends to how AI and composability can democratize access to advanced tools. It's an exciting future where every marketer can command their personal AI analyst, efficiently mining vast amounts of data for crucial insights. This new capability is set to spark innovation, boost efficiency, and drive growth, redefining our understanding of marketing.It's not just about the technology, though. Scott argues for a renewed focus on the human element in martech. This means investing in training and enabling people to harness the power of these tools effectively. He also stresses the importance of communication skills, especially for marketing executives who play crucial roles in aligning various departments with the evolving capabilities of marketing technology.Looking to the horizon, Scott outlines the future of marketing ops. It's one where the leaders are not just technical experts, but also exceptional communicators who can articulate their vision and the value they bring to the broader organization. Balancing these skills is key to shaping the future of marketing ops, guiding their teams, and stakeholders on this transformational journey.It's a riveting episode, one that promises a future where AI isn't the end of the marketer's journey but a new beginning, offering untapped potential and possibilities in the vibrant field of marketing. 

Scott Brinker takes us on a journey exploring Hubspot's fascinating platform strategy, where competitive overlaps between Hubspot's own hubs and products and third-party developers in the ecosystem are treated as a good thing, and where recognizing and serving the “joint customer need” is the real focus. Scott is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog, covering marketing technology management, and is the author of the best-selling book “Hacking Marketing”. Previously, he was the co-founder and CTO of Ion Interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Serving multiple niche customer needs with modular platforms: is this possible? Hubspot's success seems to confirm. With Scott we take a closer look at Hubspot's approach at figuring out what makes the collaboration between a platform and its ecosystem work. We see what makes a product portfolio and an organizational structure more keen to meet complex and evolving customer needs through collaboration, all while keeping everything connected as one boundaryless ecosystem.   Key highlights 

What has been the growth of ecosystems within business?. Joining us again in episode 54 of Pit Stops to Podium is Scott Brinker. Scott Brinker is VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Today we are learning about the Breadth, Depth, and where is HubsPot going to next building ecosystems. //ENGAGE WITH SCOTT LinkedIn: (8) Scott Brinker | LinkedIn // STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

How do we use Nobel prize-winning science to predict the choices your customers will make? How behavioural science can help in understanding customer decision making process ? What's the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ? How do we apply behavioural science to construct a customer experience that sings ? Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Founder and MD of Choice Hacking. Her career started as a professional classical musician, then she became a marketer and now is an entrepreneur & content creator. Her book, Choice Hacking, was recently named one of the "Best Behavioral Psychology Books of All Time" and "Best New Behavioral Psychology Books To Read In 2022" by Book Authority. You can visit Jennifer's website - choicehacking.com Or connect with Jennifer at Linkedin - linkedin.com/in/jenclinehens Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at jasravee.com, Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Jennifer 02:30 - Customer Decision Making - Irrational, Propensity for Taking Mental Short-Cuts 09:40 Customer Experience & Journey Mapping, Peak-End Rule 20:25 Messaging & Consumer Journey - Examples of McDonald, Disney 27:13 The C.H.O.I.C.E Framework - Choice Hacking for Growth 30:20 Disney and Kodak Case Study 44:45 Choice Architecture, Choice paradox 49:40 Rapid Fire - Personally Speaking with Jennifer (Jen) 52:48 Connect with Jennifer Jennifer explains that customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, customer actions often appear random on the surface. Jennifer uses the CHOICE framework to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com #choicehacking #neuromarketing #behaviorscience

Sean Ellis, the OG who coined the term 'growth hacking' explains the key determinants to growth for both SaaS and traditional businesses. In under one hour, you'll find out the macro version of why this approach to growing any business is so effective. I really don't need to write any more here. If you are a founder, a business owner, a growth professional, product manager or marketer and you're interested in the non-BS side of the growth discipline - you need to press play. Over and out.

  Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott's answers will surprise you. About our Guest: Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog and serves as the program chair of the MarTech Conference. He is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Peter Wybenga en Bas Vlugt gingen tijdens Marketing Report in gesprek met verschillende gasten.Te gast in de uitzending waren: Gwenda van Vliet, CMO bij G-Star RAW; Jurgen Surstedt, Senior Manager Merkmanagement bij Interpolis; Anneke Veenendaal - de Kort, oprichter van Matterz en Chris Out, Extreme Revenue Growth Expert. Ook sprak René Zeedijk met Stefan Havik van DPG Media en René Mioch.In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data.Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl.Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door Logitech for Business en Clarity.

Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit

Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit

Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and a poll on how marketers started their first job.

รู้ศัพท์ (โฆษณา) รู้ภาษา (การตลาด) กับโฆษณานุกรม

Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (chiefmartec.com), that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event's program chair. He is the author of the best-selling book “Hacking Marketing.” Here are a few of the topics we'll discuss on this episode of Long Story Short: Where Scott sees the martech landscape trending over the next decade towards 2030 How the barriers of technology have been lowered to allow citizen creators to leverage the power of experts As the role of AI expands, how it can help tame new technology The importance of experimentation and testing hypotheses for developing marketing strategies How to think about marketing attribution with the potential for bias and error The advantages of being a newcomer How his success is directly correlated to telling dad jokes on Twitter Resources: Chief Marketing Technologist Blog Antifragile: Things That Gain from Disorder MarTech Conference Hacking Marketing Connecting with Scott Brinker: Twitter LinkedIn Connecting with the Hosts: Jeff Sirkin on LinkedIn Sophia Gordon on LinkedIn

Scott Brinker is back with Tessa and talks more about the tech emerging right inside our existing marketing technology stacks. Learn how it empowers marketers to start testing data and putting it to work in new ways. Plus, hear how you can use martech to generate leads, bring joy to prospects, and fuel B2B growth in 2021. In our last episode of the Lead(er) Generation, guest Scott Brinker got us all excited about the future of the augmented marketer. In this episode he'll cover where to start and how to unlock our marketing leadership superpowers in 2021. Bonus you'll learn: What’s the secret to generate leads and align our sales and marketing teams? Download 5 Data Exchanges Between Sales & Marketing To Increase Win Rates for our step-by-step process we use with clients to start and scale end-to-end lead generation programs.  About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas.First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform. Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape.In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. 

If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution.   We’ll need marketers’ experience and passion for data in 2021 to think creatively and strategically about how we connect, engage, and with prospective customers and generate business value in 2021—a year that is sure to see more economic, technology, and competitive landscape changes. Learn about the evolution of the martech landscape and what the trends behind it tell us about 2021 and beyondLearn where you can find the most effective apps and technologies for automating tasks within your CRM, CMS and other core marketing technologyHear the benefits of “no code” platforms and how they’re giving marketers more control while “playing nice” with IT teamsGet some actionable tips on which digital transformation projects to prioritize in 2021 to help your team scale and take advantage of new opportunities About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas. First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform.Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the  Marketing Technology Landscape. In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

In this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate and experiment is not just desirable but necessary in the digital age, and more.“We have a digital environment now that has the technical capacity to iterate rapidly, but do you have an organizational process and philosophy that lets you actually take advantage of that?”If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

In questo episodio riassumo i concetti chiave del libro "Growth hacking marketing" di Sean Ellis e Morgan Brown.

In today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where Scott currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott also has written the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. Scott is also a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He's witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he's got a lot to say about how to integrate tools like these most effectively. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Las técnicas de growth que aplicamos en Coderhouse para crecer un 30% mensualmente. Tomás Cabiche, Growth Manager de Coderhouse, nos expica qué es el concepto de Growth aplicado en muchas empresas de tecnología. Porque son importantes los datos y la toma de decisiones en base a estos, y que skills son necesarias para trabajar en un puesto de Growth.

Geoff Anderson has been doing video to promote businesses since before more people knew what a Camcorder is. In this episode, Geoff shares his wealth of knowledge and experience in video creation including how to get the best content and set-up for your video, the best video editing software, promoting your video and what video sharing platform to use. Join us for an episode packed with value, value and more value. And just for the records, Geoff’s in Australia so he recorded this episode at [5:00] AM!   My Guest: Geoff Anderson Geoff Anderson has owned and operated Sonic Sight, a video production facility in Sydney, Australia, since 1993. He’s worked on productions throughout Australia, New Zealand and Singapore and the US, playing the role of video producer, cameraman, editor, director and scriptwriter. Geoff’s background is in science, majoring in Bio-Chemistry and Pure Mathematics, but when he realized that science was not necessarily his thing, he headed overseas and spent two winters skiing in France. During that time, he was paid to water ski, windsurf, scuba dive, pour beers, drink beers, drive around, grow watermelons and occasionally electrocute himself.   Episode Highlights: [04:04]: The camera we used to carry around had a box that was a recording deck, which would be connected with, like an umbilical cord to the actual camera. So it was a two-person shoot. [06:25]: I think it all comes down to the individual definition of what success is. So for other people, they may want the challenge and the excitement of building a big global business. For me, my priorities were my relationships, my children. I want to actually enjoy the ride. [21:00]: The marketing I do now is, I actually look at a school that I’m interested in, I go on LinkedIn and find out who is the marketing manager there or the consultant, and I ring that person. Doing all the social media marketing and stuff is great, and it is important. But really, when I want to get to a particular client, I pick up the phone and I ring them. [29:43]: YouTube is much better for a search result, [but] Vimeo is a cleaner look for your videos. So it’s good for embedding on your website or sharing it with other people. And you’ve got a bit more control these days with Vimeo than YouTube because YouTube are now making you watch other videos of the end of it, whereas on Vimeo, you can direct people a little bit more what you want them to do with it. [36:19]: A case study is a great video because you can have your customer talking about the experience they had with you. They can take the audience on the journey they’ve gone on, from where they had a problem that you can relate to, the solution was provided by your company, whether that was a product or service that they need. And now their businesses in this situation which they want to get to as well. And then they talk about how they are feeling now as a result, that’s a four-step sort of process I take my clients on when we interview them about case studies. [45:38]: I’m an iMac I use Final Cut Pro, but Adobe Premiere Pro on a PC and Mac is very good for editing. For screen capture, we use Screen Flow. Quotes: Just do it. Resources & Links: Find Geoff: http://sonicsight.com.au (sonicsight.com.au) Find Geoff’s books: http://geoffanderson.com.au (geoffanderson.com.au) Find Geoff on social: https://www.linkedin.com/in/geoffanderson1/?originalSubdomain=au (LinkedIn) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   For Part 2 of this episode, where you can learn all about marketing video creation, go to http://estierand.com/78-2 (estierand.com/78-2). Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast...

Geoff Anderson has been doing video to promote businesses since before most people knew what a Camcorder was. In this episode, Geoff shares his wealth of knowledge and experience in video creation including how to get the best content and set-up for your video, the best video editing software, promoting your video and what video sharing platform to use. Join us for an episode packed with value, value and more value. And just for the records, Geoff’s in Australia so he recorded this episode at [5:00] AM!   My Guest: Geoff Anderson Geoff Anderson has owned and operated Sonic Sight, a video production facility in Sydney, Australia, since 1993. He’s worked on productions throughout Australia, New Zealand and Singapore and the US, playing the role of video producer, cameraman, editor, director and scriptwriter. Geoff’s background is in science, majoring in Bio-Chemistry and Pure Mathematics, but when he realized that science was not necessarily his thing, he headed overseas and spent two winters skiing in France. During that time, he was paid to water ski, windsurf, scuba dive, pour beers, drink beers, drive around, grow watermelons and occasionally electrocute himself.   Episode Highlights: [04:04]: The camera we used to carry around had a box that was a recording deck, which would be connected with, like an umbilical cord to the actual camera. So it was a two-person shoot. [06:25]: I think it all comes down to the individual definition of what success is. So for other people, they may want the challenge and the excitement of building a big global business. For me, my priorities were my relationships, my children. I want to actually enjoy the ride. [21:00]: The marketing I do now is, I actually look at a school that I’m interested in, I go on LinkedIn and find out who is the marketing manager there or the consultant, and I ring that person. Doing all the social media marketing and stuff is great, and it is important. But really, when I want to get to a particular client, I pick up the phone and I ring them. [29:43]: YouTube is much better for a search result, [but] Vimeo is a cleaner look for your videos. So it’s good for embedding on your website or sharing it with other people. And you’ve got a bit more control these days with Vimeo than YouTube because YouTube are now making you watch other videos of the end of it, whereas on Vimeo, you can direct people a little bit more what you want them to do with it. [36:19]: A case study is a great video because you can have your customer talking about the experience they had with you. They can take the audience on the journey they’ve gone on, from where they had a problem that you can relate to, the solution was provided by your company, whether that was a product or service that they need. And now their businesses in this situation which they want to get to as well. And then they talk about how they are feeling now as a result, that’s a four-step sort of process I take my clients on when we interview them about case studies. [45:38]: I’m an iMac I use Final Cut Pro, but Adobe Premiere Pro on a PC and Mac is very good for editing. For screen capture, we use Screen Flow. Quotes: Just do it. Resources & Links: Find Geoff: http://sonicsight.com.au (sonicsight.com.au) Find Geoff’s books: http://geoffanderson.com.au (geoffanderson.com.au) Find Geoff on social: https://www.linkedin.com/in/geoffanderson1/?originalSubdomain=au (LinkedIn) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us...

Geoff Anderson has been doing video to promote businesses since before most people knew what a Camcorder was. In this episode, Geoff shares his wealth of knowledge and experience in video creation including how to get the best content and set-up for your video, the best video editing software, promoting your video and what video sharing platform to use. Join us for an episode packed with value, value and more value. And just for the records, Geoff’s in Australia so he recorded this episode at [5:00] AM!   My Guest: Geoff Anderson Geoff Anderson has owned and operated Sonic Sight, a video production facility in Sydney, Australia, since 1993. He’s worked on productions throughout Australia, New Zealand and Singapore and the US, playing the role of video producer, cameraman, editor, director and scriptwriter. Geoff’s background is in science, majoring in Bio-Chemistry and Pure Mathematics, but when he realized that science was not necessarily his thing, he headed overseas and spent two winters skiing in France. During that time, he was paid to water ski, windsurf, scuba dive, pour beers, drink beers, drive around, grow watermelons and occasionally electrocute himself.   Episode Highlights: [04:04]: The camera we used to carry around had a box that was a recording deck, which would be connected with, like an umbilical cord to the actual camera. So it was a two-person shoot. [06:25]: I think it all comes down to the individual definition of what success is. So for other people, they may want the challenge and the excitement of building a big global business. For me, my priorities were my relationships, my children. I want to actually enjoy the ride. [21:00]: The marketing I do now is, I actually look at a school that I’m interested in, I go on LinkedIn and find out who is the marketing manager there or the consultant, and I ring that person. Doing all the social media marketing and stuff is great, and it is important. But really, when I want to get to a particular client, I pick up the phone and I ring them. [29:43]: YouTube is much better for a search result, [but] Vimeo is a cleaner look for your videos. So it’s good for embedding on your website or sharing it with other people. And you’ve got a bit more control these days with Vimeo than YouTube because YouTube are now making you watch other videos of the end of it, whereas on Vimeo, you can direct people a little bit more what you want them to do with it. [36:19]: A case study is a great video because you can have your customer talking about the experience they had with you. They can take the audience on the journey they’ve gone on, from where they had a problem that you can relate to, the solution was provided by your company, whether that was a product or service that they need. And now their businesses in this situation which they want to get to as well. And then they talk about how they are feeling now as a result, that’s a four-step sort of process I take my clients on when we interview them about case studies. [45:38]: I’m an iMac I use Final Cut Pro, but Adobe Premiere Pro on a PC and Mac is very good for editing. For screen capture, we use Screen Flow. Quotes: Just do it. Resources & Links: Find Geoff: http://sonicsight.com.au (sonicsight.com.au) Find Geoff’s books: http://geoffanderson.com.au (geoffanderson.com.au) Find Geoff on social: https://www.linkedin.com/in/geoffanderson1/?originalSubdomain=au (LinkedIn) Work with Estie: http://www.strandconsulting.net/ (www.strandconsulting.net) Join us on the Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)   For Part 1 of this episode, where you can hear Geoff’s journey into marketing video creation, go to http://estierand.com/78-1 (estierand.com/78-1).  Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1...

Comunicablos Transmedia   Esteban Galán   En Twitter, Facebook e Instagram somos  ¡¡¡Síguenos!!! Eres uno de nuestros Selectos Pabellones Auditivos... ¡¡Dale a Like y suscríbete a Transmedia para que podamos seguir disfrutando juntos de este café con micro!! Comunicablos Transmedia. Encapsulamos ideas para imaginar el futuro

In this episode we talk to Anand Thaker. He is the CEO of IntelliPhi, Co-Host of the Talking Stack Podcast & an active martech investor & advisor. Check out a few extra resources mentioned in this episode: Winning the Data 11 Traits of Highly Effective Growth Leaders Digital transformation: marketing moving beyond the department Hacking Marketing by Scott Brinker Anand's personal website Follow Anand on Twitter: @anandthaker Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker. Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you. Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage. Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader's hands. I build this infrastructure, let's call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever. If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have a "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same: Absolute clarity about your marketing Finding and keeping your tribe Creating customer journeys that convert Visit Ed's Website: https://www.booksmind.com/    A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Pazarlama Sohbetleri'nin yeni bölümünde,bir önceki bölümde bahsettiğimiz gibi neler yazmışız, bloglarda hangi konulara değinmişiz, kısa kısa alt başlıklardan bahsettik. Hasan Yasin Türkyılmaz Sercan YILMAZ Tüm sorularınız için bizlere sosyal medya üzerinden ulaşabilirsiniz. --- Send in a voice message: https://anchor.fm/g4asw/message

The MarTech Alliance chats to Scott Brinker about his new book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Cosa devo fare per iniziare a vendere su Internet? Mi serve un sito Web o un ecommerce? Devo installare un plugin per raccogliere i dati di fatturazione dei clienti o un gestionale per inviargli le fatture online? E come faccio a fare marketing? Sevo studiare i manuali o copiare dai miei conmpetitor? Scopriamo insieme a Luca Barboni ( https://www.linkedin.com/in/lucabarboni/ ) come vendere qualsiasi cosa a chiunque partendo da zero con Gumroad ( https://gumroad.com ) facendo Growth Hacking come ha fatto lui negli ultimi 4 anni ( https://www.youmediaweb.com/lucabarbonipack ).☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Cosa devo fare per iniziare a vendere su Internet? Mi serve un sito Web o un ecommerce? Devo installare un plugin per raccogliere i dati di fatturazione dei clienti o un gestionale per inviargli le fatture online? E come faccio a fare marketing? Sevo studiare i manuali o copiare dai miei conmpetitor? Scopriamo insieme a Luca Barboni ( https://www.linkedin.com/in/lucabarboni/ ) come vendere qualsiasi cosa a chiunque partendo da zero con Gumroad ( https://gumroad.com ) facendo Growth Hacking come ha fatto lui negli ultimi 4 anni ( https://www.youmediaweb.com/lucabarbonipack ).☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech.  If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :) Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive.

Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT. Famous Five: Favorite Book? – The Innovator’s Dilemma What CEO do you follow? – Brian Halligan Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”   Time Stamped Show Notes: 00:44 – Nathan introduces Scott to the show 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with 01:57 – Scott was researching the companies all by himself 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago 03:00 – Scott is into how technology changes the way one manages one’s marketing 03:14 – Scott is also looking at the toolsets that enable the technology in marketing 03:35 – Ion Interactive is a SaaS company 04:44 – Chief Martec got millions of impressions in 2016 05:30 – Chief Martec’s Alexa ranking 06:03 – If you can create something of value, you can succeed 06:53 – Scott gets paid for most of his speaking gigs 07:28 – It’s not an easy path when you’re just starting to pitch to conferences 08:08 – Scott started his chart because of a speaking engagement at a conference 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing 09:23 – It was for 2 weeks 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content 10:08 – Scott took care of the speaker side and everything that involved content 11:00 – All the sectors in the space excite Scott 12:27 – Scott doesn’t agree that the CRM space is going to zero 13:15 – There’s so much innovation and value 13:30 – The CRM companies who have been in The Top 14:00 – The CRM space is still a hot space 14:52 – The Famous Five   3 Key Points: The marketing space has never been better because of the limitless potential of technology. If you can create something of value, you CAN succeed. Software can rewrite the rules of the world.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed "Chief MarTech." David asks Scott about what’s in store of this year's MarTech Conference, and Scott also shares an update on his book - Hacking Marketing - along with a discussion on the rise of marketing operations as a role and function. The two also geek out on what's happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences. The program wraps up with Scott sharing some insights about ABM and other trends he's seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There's also a discount code for registering at the end of the podcast!

This week on The PPC Show we chat with Scott Brinker on the Future of Marketing Technology. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

We are drowning in marketing technology! Scott Brinker's MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader. Scott will also share insights from his new book - Hacking Marketing!

"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The post Podcast: Scott Brinker on MarTech and Hacking Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.