Podcast appearances and mentions of andrea fryrear

In this week's episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.  Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model. Jeff and Ian then apply the 5 F'in' Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Ian's post on educational content marketing: Stop Me If You've Heard This One Before // Interview with Andrea Fryrear on the Pro Serv by Collective 54 podcast  // SparkToro product for understanding relevant education topics // Robert's firm: The Content Advisory // The Content Advisory Get Ready to Get Ready for AI Webinar // Robert's podcast with Joe Pulizzi: This Old Marketing  // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // School of Rock, by the cast of The School of Rock - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this series we're interviewing CEOs of successful companies who strive to do good in the world. What makes their companies successful? What challenges and opportunities lie ahead for them in 2023? What advice do they have for expedited growth and building the organizational infrastructure that can sustain it?   Are you the CEO of a mid-sized company? Apply to be interviewed on this show and/or request an invitation to our CEO Insights Forum by clicking the CEOs tab on our website: voiceofinfluence.net.  The Voice of Influence team is here to help you develop leaders and teams that move faster with less friction so they can scale and make a bigger impact.    Learn more about our manager, leadership, and organizational development programs and services by clicking the "Services" tab on our website: Voiceofinfluence.net.   Andrea Fryrear is co-founder and CEO of Agile Sherpas, applying agile to marketing. In this episode she shares how they apply agile to marketing, how they certify their "sherpas" and what motivates her as a leader.   Read the show notes here:   https://www.voiceofinfluence.net/265 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Every first-time CEO is going to have imposter syndrome at first. It's a difficult task to go from working for someone else to being the boss. This is exactly what the CEO of AgileSherpas, Andrea Fryrearfelt when she transitioned from employee to CEO. Join Kendra as she talks to Andrea Fryrear about how she dealt with the imposter syndrome of being a first-time CEO. Discover how she grew her business and a few things she learned from her experience.Love the show? Subscribe, rate, review, & share! https://turningthecornerllc.com/podcast

Andrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.

"Do I have too many managers and not enough doers?" Find out in this episode of Appfire Presents: The Best Project Portfolio Management Show by Appfire. Andrea Fryrear of AgileSherpas joins Appfire's own Kerry O'Shea Gorgone to talk about how to tell if you have too many managers (SPOILER ALERT: you probably do). Andrea offers advice on rebalancing things so you can better support your "doers," the people executing on the work. Andrea Fryrear is co-founder of AgileSherpas and a leading global authority on agile marketing. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. Website: https://www.agilesherpas.com LinkedIn: https://www.linkedin.com/in/afryrear About The Show: The BEST Project Portfolio Management Show by Appfire covers everything you ever wanted to know about PPM by talking with project management experts who've seen it all. And every episode is 10 minutes or less, so you can get back to changing the world, one project at a time. Appfire.com

Andrea Fryrear is the CEO and Co-founder of AgileSherpas, a bootstrapped multi-million dollar business that teaches marketers how to apply the Agile methodology to their unique profession. She is a leading authority on optimizing customer acquisition and retention processes. Andrea is also the author of two books on organizational agility and is an international speaker and trainer.

"I want to go agile: how do I start?" Find out in this episode of Appfire Presents: The Best Project Portfolio Management Show by Appfire. Andrea Fryrear of AgileSherpas joins Appfire's own Kerry O'Shea Gorgone to talk about how you can get started with agile project management at your organization (and why it's worth the effort). Andrea Fryrear is co-founder of AgileSherpas and a leading global authority on agile marketing. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including "Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization." Website: https://www.agilesherpas.com LinkedIn: https://www.linkedin.com/in/afryrear About The Show: The BEST Project Portfolio Management Show by Appfire covers everything you ever wanted to know about PPM by talking with project management experts who've seen it all. And every episode is 10 minutes or less, so you can get back to changing the world, one project at a time. Appfire.com

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What the heck is Agile Marketing? Andrea Fryrear discusses her agile journey and how she applied a Growth Mindset and Agile Principles to marketing in order to keep up with the needs of startups and other organizations. Andrea Fryrear is the President and co-founder of Agile Sherpas a marketing consulting firm with some fabulous resources. There's an Agile Marketing Blog, News Letter and more. Online Agile World Website Agile World English Website Agile World Spanish Website Agile World Indie Website Agile World Better English Website Agile World Français Website Agile World German Website Agile World Hot Topics Website Agile World LinkedIn Agile World English LinkedIn Agile World Español Agile World Indie LinkedIn Agile World Better English LinkedIn Agile World Français LinkedIn Agile World German LinkedIn Agile World Facebook Agile World Instagram Agile World Twitter Agile World Tumblr Agile World Medium Co-Hosts Cynthia Kahn Steve Moubray Big Thank You to Sabrina "Brains and Braun" C E Bruce Karl "Eye Candy" Smith Agile World © 2021 Broadcast Media, Hollywood, California | Better English Content by Cynthia Kahn and Steve Moubray --- Send in a voice message: https://anchor.fm/agile-world/message

In our latest ""Agile for..."" series, we talk to Andrea Fryrear about Agile for Marketing. We discuss the unique structure of a marketing organization and the opportunities to reduce complexity and introduce agile methods. We talk about the pitfalls of simply ""going agile"" with existing frameworks, how to keep the focus on strategic work (without forgetting keep-the-lights-on work), and how to reduce work efforts by at least 30%. Contact Andrea via LinkedIn: LinkedIn Visit Andrea's website: AgileSherpas Find Andrea's book here: Mastering Marketing Agility  

Years ago I was leading content marketing for a SaaS company, and my team was drowning. We couldn't keep up with the agile software development team, and I was tired of running from fire to fire. I convinced my boss to let me transform our marketing team into a proper agile marketing team, and I've been hooked ever since. After I wrote and spoke about that first transformation, I quickly began fielding requests from my fellow marketers to help them do the same. Eventually I left brand-side employment to co-found AgileSherpas and work full-time to transform the way marketers everywhere get work done. Since AgileSherpas was founded in 2017 we've helped over 2,500 marketers at dozens of organizations to move from high stress to high performance. We offer certifications in Agile Marketing Fundamentals (ICP-MKG) and Agile Marketing Leadership (ICP-LEA), as well as organizational design consulting for marketing leaders who want to recreate their teams from the ground up. Our experienced coaches guide new agile marketing teams through the early days of their journey and train internal agile leaders to help the changes stick. More details on how we work with marketing organizations is available at AgileSherpas.com. Most recently I've published my second book, Mastering Marketing Agility (masteringmarketingagility.com), which distills the learnings from 5 years of working with agile marketing teams into an entirely new framework called Rimarketing. The book shows you exactly how we implement this system with the teams we work with at AgileSherpas, offering a detailed roadmap for marketers looking for a better way to get things done. At this point I'm pretty much a professional agile marketing nerd, so if you're looking for someone to talk about marketing agility in any capacity, please don't hesitate to reach out. I'm an international keynote speaker and frequent webinar and podcast guest.

LifeBlood BRAND: We talked about what agile marketing is, how it's evolved over time, it's impact on tech and overall work culture, and how to get started implementing it with Andrea Fryrear, CoFounder and President of Agile Sherpas.  Listen to learn if incorporating the principles of agile marketing makes sense for your business!   For the Difference Making Tip, scan ahead to 12:43! You can learn more about Andrea at AgileSherpas.com, Facebook, Twitter, YouTube and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.

#147: Brand building and marketing is hard. As soon as you think you have a handle on your marketing plan, everything changes. If you can't shift with agility, failure is inevitable.But don't worry, personal branding and marketing expert Andrea Fryrear is here.Andrea brings super practical marketing tips today, that will surely grow your business. If you're looking for insider marketing secrets, this show is for you.https://www.agilesherpas.com/https://fryrear.com/Use code: after hours agile on her website for discount!

The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift. 

In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List.  All rights reserved. © Product Marketing Hive.

Would you like to use your marketing team and resources more effectively? That's what this episode is all about. Welcome back to another episode of Monetization Nation with Andrea Fryrear, one of the leading agile marketing experts, and the author of Mastering Marketing Agility.  In the last episode, we discussed three core principles of agile marketing. In today's episode, we'll discuss 5 steps to implement agile marketing effectively.    1. Create Execution Teams   Agile marketing is all about collaboration, so to successfully implement it, we need to create execution teams.  “The execution teams are the people in the trenches. They're doing the work; they are responsible for delivering concrete stuff that makes up a marketing campaign. They're making emails, blog posts, landing pages, and social posts,” Andrea said. “They are ideally brought together with an important key purpose [and] reason to work together.”  Each team needs to have a core reason to be in the group together. Often, these groups are determined by the stages in the marketing funnel. For example, one execution team could be focused on demand generation while another could be focused on customer retention. Whatever the case, each team has a specific purpose that drives all of their activity.    All of the team members must learn how to work together efficiently. They should be setting goals together and making sure everyone in the group is on the same page. One way to do this is by constantly measuring their performance. Each team should have KPI measurement systems to help them stay on track with their goals.  “The [teams] work together every single day,” Andrea explained. “They're a unit—a real team that's driving towards these goals, and ideally, they have everything they need to be contained in their executive team to get work done so they're not dependent on a bunch of other groups. They are the people that are staying together and working on these high-level goals.” Within our teams, we need to distribute different roles. For example, there needs to be a team lead—someone taking all the meeting hits for the team. We have to trust that our team lead will represent our work and bring back what we need to know. It is not a hierarchy, it's different roles.  However, despite the different roles, it is very important to know what the bigger goals and objectives are, and focus on them.    2. Organize Strategy Groups   “A lot of agile [marketing] takes place at the team level,” Andrea said. “But in marketing, everybody's really interconnected. So whether you move to cross-functional teams or not, the teams rely heavily on one another to complete any kind of complex campaign or initiative.” A strategy group is made up of the leaders of the execution teams to make sure everyone is on the same page. They meet together up to five times a week to make sure their teams are aligned, consistent and moving in the same direction. The meeting makes sure there are no issues that go unresolved. They can also meet with other people such as stakeholders, people from sales, and clients who bring in a representation for their business to hear what's going on.  “[A strategy group] is not necessarily a solution or a feedback meeting. It's more of, ‘Are there any issues that everybody needs to be aware of? Are we about to do something that's going to derail everything you guys are working on?' It's an alignment meeting that really helps a larger size marketing organization use agile better,” Andrea explained. Agile marketing only works if there is clear communication within and amongst teams. Strategy groups are essential for aligning the different teams, while execution teams are essential for getting the hard work done.    3. Be Committed and Persistent    Within our teams, we need to be committed and persistent.  When I asked Andrea to share the secret to high-performing execution teams, she told me it is to be persistent. “[We need to] give them that space [and] give them that time to come together, and don't break them up after three weeks. That's not a team, in my opinion, that's a working group,” she said.  A study found that people need to work together consistently for six months before they can really build comfort levels and develop norms. Once a team feels comfortable with each other, efficiency, productivity, trust, and confidence go up (Source: ProSky).  “We always try to have teams write a charter or working agreement so we can say this . . . is how we're going to behave as a team. And we all commit to having the courage to call one another out if we're not living up to that. And so, you create this psychological safety—it's okay to speak up. It's okay to have crazy ideas; it's okay to speak your mind in a kind of considerate way,” Andrea said.  In Andrea's book, Mastering Marketing Agility, she said a perfect agile environment puts emphasis on face-to-face interactions. While COVID-19 has changed things, a perfect environment still relies on the core purpose of what face-to-face interactions do: create connection.  We should set aside times to chat and get to know the other team members. There needs to be communication within our teams. We need to figure out what the connection points are and make sure they are never broken. This is where persistence is key. We have to be persistent in getting to know our team members if we want to find success.  Each team member needs to be 100% committed to their group. There shouldn't ever be someone who is in multiple execution groups. No man can serve two masters. We need to prioritize people's time on the most important things. We shouldn't have people double prioritized—if people are sitting on multiple projects, they end up getting pulled in a million different directions. The whole point of these teams is to prioritize people's time and energy on the most important things, but when they're being double or triple prioritized, it destroys the whole focus.  This is the reason we need to watch out for the perils of pilots. Often when people try to implement a pilot, they grab people with the necessary skill sets and put them into that project. They then have to put 10-30% of their time into a pilot program, instead of focusing on their main goals in their execution team. Agile marketing wasn't meant to work this way. It will only set us up for failure. We have to be committed.  “If you get the basics right, then [the teams] can become something amazing that you would have never anticipated,” Andrea said.    4. Determine Priorities   It is extremely important to know what the bigger goals and objectives are. Once we know our main goal, we can effectively prioritize.  In Andrea's book, she explains that we need to have queues. Queues are often known as backlogs; however, Andrea wanted to rename it since backlog is often seen as a place where ideas go to die. “The queue . . . is a prioritized to-do list for the team. It's not just a brain dump of everything. It's very strictly prioritized for the work that's going to deliver outcomes soonest—the things that are of the highest value and highest impact go to the top,” Andrea said.  The queue helps us focus our energy on the most important things. There needs to be a top priority at all times for us to work on. Priority is never plural. If someone suggests we start working on another project, we look at our queue and decide what is more important and valuable. Having this list makes sure we are getting the most important things done first, and not overwhelming ourselves with too many tasks at a time.  A really good way to help visualize the process of prioritization and workflow is using sticky notes. It is a simple visual process to help our teams get organized. There are also simple digital tools that work in a similar way such as Miro and Mural. They both allow you to play around with different ideas like we could with sticky notes or on a whiteboard. This process of planning makes it easy to move things around. Other effective tools are Trello, Monday.com, and Asana.    5. Make Checkpoints   A team that is successful in meeting its goals, doesn't simply write a goal down and never come back to it. They consistently come back to their goals and evaluate their progress. In our teams, we need to create checkpoints. “As you're taking a cross-country road trip, you have to know where you're going. If you don't know that you're trying to get to New York City, and you take off from L.A., driving haphazardly in some sort of direction . . . you're in big trouble because now you've got to redirect and there's a lot of wasted motion there,” Andrea explained. “That's what the annual plan is meant to do. It's meant to say we are trying to get from L.A. to New York. That's our big goal for the year.” Every year we should be creating an annual plan for our teams. We need to decide what we want to accomplish within the year and determine our main goal. This plan is there to make sure we know where we are going. We should also have quarterly planning to make sure we are staying on the right track. These “checkups” help keep the team aligned. “[These plans help us] start from this shared vision, which makes sure that we are driving in the same direction and not having to make these swerves that actually delay our arrival of where we want to be,” Andrea said.  In addition to the annual and quarterly plans, we need to have retrospectives. “Be very diligent about your retrospectives. Don't skip them; make sure somebody is running them and facilitating them well, and then act on what you learn,” Andrea said.  We should implement retrospectives about every two weeks. Within these meetings, we need to let everybody talk and share their ideas for improvement, and then do something about it. We have to take action, if we don't our process will stagnate quickly. After each meeting, we should have at least one action item we can start to work on to make the ideas and improvements a reality.  Key Takeaways Thank you so much Andrea for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Agile marketing is all about collaboration within and amongst teams. We should create and organize execution teams and strategy groups.  We need to be persistent in communication with our teams.  We should leverage agile project management software such as Asana or Monday.com. We have to be committed to our teams and to achieving our main goals and objectives.  We need to determine priorities and have a queue. We need to make checkpoints to make sure our team stays aligned with our goals.  Connect with Andrea If you enjoyed this interview and want to learn more about Andrea, connect with her on LinkedIn or her websites, Fryrear.com and AgileSherpas.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How do you effectively manage your teams? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/100-5-steps-to-implement-agile-marketing-effectively-2/ 

Today we are joined by Andrea Fryrear. Andrea helps innovative marketing leaders transform their teams into agile marketing powerhouses. She is the author of Mastering Marketing Agility, and the co-founder of AgileSherpas, where she helps business leaders implement marketing agility within their organizations.  In today's episode, Andrea shares three core principles of agile marketing.  Andrea's Journey to Agile Marketing “Like many marketing professionals, I did not go to school to be a marketer,” Andrea said. “I sort of fell into it. I have an English degree and took my first job as an editorial assistant for a newspaper syndicate. Then when they needed a website redesign, because I was the most digitally savvy person in the building, I was put in charge of that project.” With website design comes the need for search engine optimization, which eventually leads to the need for marketing. As content marketing grew in popularity, Andrea's English degree became very useful.  While she was working on a content team at a software company, she convinced her boss to let them try agile marketing. Her boss agreed and let her complete specific training to fill the new role. She started experimenting with her small marketing team and wrote about the process and her journey. Eventually, people started reaching out to her asking for her advice. Enough people reached out to her that Andrea was able to leave her software company and create AgileSherpas, something she has been working on for more than four years. The content they create brings in all of their clients. Agility became the way to monetize content marketing.  What is agile marketing? “Agile marketing is about setting up systems that allow you to deliver value to an audience faster and more consistently,” Andrea said. “It's a much more iterative continuous value stream than more of those old school styles of marketing work.” It includes working with a team to identify high-value projects on which to focus our collective efforts. The teams often use sprints (short periods on intense work) to complete projects and then measure the impact afterward to continually improve (Source: Work Front). Instead of planning a campaign for months that costs thousands of dollars and releasing it with the hope, it is a success, the goal is to get content in front of our audience right away and see what they think.  Once the content is distributed to our customers, we can get their feedback and input. If they like it, we can continue to build similar content. If they don't like it, we can take their feedback and try something different.  Agile marketing focuses on responding to change while following a plan, implementing numerous experiments, collaborating without regard to hierarchy, and using tests and data over opinions (Source: Work Front). “It's really all about customer-centricity,” Andrea explained. “It becomes that ongoing point of connection. You de-risk a lot of your activities if you can test and learn in an agile way.”  Andrea gave three core principles of agile marketing: experimentation, radical transparency, and courage.  Experimentation  Agile marketing is strongly focused on experimentation and action. “It's things like a bias towards action—a bias towards experimentation and learning as opposed to ‘Well, we're going to do it this way because that's the way we've always done it,' and it seems to work pretty well,” Andrea said.  Agile marketing is about trial and error. The goal is to learn from our mistakes, in the beginning, so we can produce successful content faster.  In order for experimentation to work within a team, there needs to be a high degree of trust and empowerment. Within the teams, the leader gives members a goal or objective to focus on and then sets them off on their own. We must be able to trust that every team member will do their best work to accomplish the task they are given.  The reason we do marketing this way is to deliver better value to the customer sooner.  “Agile became a way to communicate,” Andrea said. “It's like a conversation with your customer more often. [You] show them something and get their feedback and then take that into account for the next phase of work.” We should always be focused on learning and adapting to the feedback we get from our audience. One of the biggest patterns to avoid is simply doing things the same way because “it's always been done that way.” There will always be opportunities for improvement, and we will miss those opportunities if we don't look for them. Because agile marketing is so focused on adaptation and experimentation, it helps teams deal with organizing, managing, and optimizing uncertainty. The teams that are set up with an agile marketing system should be able to handle challenging situations better than others. When COVID-19 hit, Andrea saw that businesses that implemented agile strategies were able to get back on their feet a lot sooner compared to other businesses that hadn't implemented agile strategies.  Radical Transparency Radical transparency helps enable trust and accountability within the experimentation process.  “You have boards—visualized workflows that show you what's being done. You should have regular readouts where you say, ‘This is what we tried and this is what worked and what didn't.' So you're not just letting [your team] go to work blind. You are still having a line of sight, but you trust that they're doing the best work that they can and you let them get on with it,” Andrea explained.  These visual boards help keep the team in line and on track. Having radical transparency creates a system of accountability. In addition, it also gamifies the system. As we complete goals and reach milestones, we get a shot of dopamine. The visual work helps create this feeling of progress.  If someone is struggling on their part and we can see they are stuck, we can ask what we can do to help, and find the problem right away, rather than having them struggle with it alone.  Another big pattern to avoid is withholding information. “You have to be able to create that focus, and unless you have it all out in the open, you can't do it,” Andrea said. “You've got to . . . say it's not about me—it's about the team's success. And if I openly share what I know and remove myself as a bottleneck, we can go faster as a group, and that's actually better for everybody.” Courage  Implementing agile marketing requires us to be courageous.  “To put all of your work out in the open for everyone to see is a courageous act. For a leader to trust that a team or an individual contributor will do what they were asked to do in a timely and high-quality way is a courageous thing to do,” Andrea said. “To call out your teammates . . . you need to be courageous. They all require different kinds of courage, but being ready to step up and do what needs to be done helps make things go a lot more smoothly.” We need to be ready to step up to the task at hand. It even takes courage to set our goals, estimate projects, and get our content out there because there is the possibility that we might fail. Courage is essential in all marketing strategies, not just agile marketing.  Key Takeaways Thank you so much Andrea for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Agile marketing is designed to get value out to customers consistently and quickly.  Agile marketing is focused on experimentation. The goal is to learn from our mistakes, not fear them.  As we experiment, we can adapt to customer feedback.  Radical transparency is essential when working in a team. It helps everyone stay on the same page and move at a faster pace. It takes courage to implement agile marketing and put our work out there, especially when there is the possibility of failure.  Connect with Andrea If you enjoyed this interview and want to learn more about Andrea, listen to part two of this episode or connect with her on LinkedIn or her websites, Fryrear.com and AgileSherpas.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  Have you tried agile marketing? If so, how has it worked for you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/100-5-steps-to-implement-agile-marketing-effectively/ 

How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear from AgileSherpas, an agile marketing consultancy. Andrea talks about how companies can leverage limited resources the right way by having a plan and path to follow and drive outsized outcomes.   Some of the highlights of the show include: What is agile marketing? Focus on ideal customers to get value to them faster Key Benefits: Customer centricity and niche down for market share Starting Point: Get back to basics to identify and prioritize high-value work Dynamic Visibility: Take time to figure out and manage what’s important or not Disciplined Process: Set work-in-progress limits to avoid shiny object syndrome Generate Results: Get more done by doing less to accomplish goals Baseline: Implement agile to measure process improvements, marketing metrics Potential Problems: Lack of understanding, misconceptions of agility + marketing   Links: Andrea Fryrear on LinkedIn AgileSherpas 4th Annual State of Agile Marketing Report Spotify American Psychological Association Ben Sailer on LinkedIn CoSchedule   Quotes from Andrea Fryrear: “If it’s not getting you anywhere, then that speed is just waste. It’s wasted energy.” “Agile does all of its optimization and its speed and its waste reduction to deliver value to a customer faster.” “What do we need in order to effectively identify the high-value work and prioritize the high-value work? We need to know everything that’s out there. Everything we are doing compared with everything we could be doing.” “Agile is meant to apply holistically across all the work that a team does.”

Maximizing productivity is not always as simple as it sounds. It takes a team effort to align goals and take a step back to figure out what needs to change. What should we be doing to identify priorities and manage goals? An Agile Marketing Thought Leader, Keynote Speaker, Author of Mastering Marketing Agility and Death of a Marketer, ICAgile Certified Agile Marketing Coach and Trainer, Co-Founder of AgileSherpas, Andrea Fryrear, delves into framework of agile marketing and how to apply agile marketing practices to your process.   Takeaways: “If you pivot too often without a business case, then you will delay where you want to be. Agile marketing is about making adjustments when there is a good customer centric, data driven reason to do so.” ~Andrea Fryrear Find the areas in your system where work execution is not optimized. Systematically review team priorities in order to improve the quality and the quantity of work within your organization. Agile marketing is not a cure-all! It focuses on the execution and the processes to get you where you need to be while under the assumption that the right channels or marketing strategies are already in place. Objectives and Key Results (OKR) is a great framework to use with teams to track goals. It develops a straightforward way to see what actions are supporting each OKR. Take the time to have retrospective meetings to assess your team goals and the best next steps to accomplish them. This helps to align objectives for optimal progress. Career Advice: Spend more of your twenties learning.   Links: LinkedIn: https://www.linkedin.com/in/afryrear/ Twitter: https://twitter.com/AndreaFryrear AgileSherpas: https://www.agilesherpas.com Personal Website: https://fryrear.com Mastering Marketing Agility: https://www.agilesherpas.com/master-marketing-agility Death of a Marketer: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach-ebook/dp/B06XSQ32H7/ref=sr_1_1?keywords=death+of+a+marketer&qid=1578374359&sr=8-1 Free Course: https://www.agilesherpas.com/educate-marketing-individuals   Busted Myths: Agile marketing is different from being fast or responsive. It requires marketers to recognize planning at the moment of maximum ignorance. Start exposing your audience to a new plan or idea on a small scale before committing.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/zOzs0RS8QnQ

Marketing pro Andrea Fryrear has authored two successful books and her advice to would-be entrepreneur-authors is to just sit down and write your book.   If you can't write your book then just sit and write, even if you think it's terrible, and do this consistently every day.   Our guest on this latest episode of the Published Author podcast tells host Josh Stimele she would get up at 5 a.m. every day and right for about 60 minutes, no matter what. “Sometimes it was 2000 words, sometimes it was like 200, barely, and some of it was terrible,” says Andrea. “But I'm definitely in that school of just ‘Sit down and do it'. And you can't wait for that bolt of inspiration because it almost never comes at the right time.”  Andrea, co-founder of the agile marketing agency Agile Sherpas, wrote her first book—Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future—after a desire to look backwards and see how marketing has evolved and where it is today. She also wanted to further establish herself having just launched her own agency, Agile Sherpas.  Writing a book, she says, creates a hefty business card. “It proves a lot about my knowledge and background, and the book continues to work really hard” for her and her work.  Top Takeaway: Use PR and Networking to Push Your Book  Andrea's second book—Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization—was published just after the onset of the pandemic. But that hasn't stopped it having impressive sales and getting lots of five-star reviews.  She achieved this with a well-coordinated marketing campaign, combining online speaking engagements, a PR campaign, and tactical networking.   The PR campaign was with an agency specializing in book publicity. As a result, Andrea netted a couple of recurring columns, as well as quotes in articles, podcasts, and interviews.  Next, a personal email campaign to people she'd met at conferences, colleagues, or clients asking if they'd be on her book launch team generated a response of around 40%. These folks wrote reviews of the book for Amazon, LinkedIn, or both.    “They did help spread the word very organically, which was super awesome, because when Mastering Marketing Agility launched, there were already some really positive five-star reviews ready to go, as opposed to having to wait for the reviews to build up.   Self-Publishing and Traditional Publishing   Andrea self-published her first book and used a traditional publisher for her second one. The publisher Berret-Kohler reached out to her, saying they were looking for authors who could write about agile. She recalls: “They said 'Hey would you be interested in writing a book?' and I said: 'I already am. Would you like to see what it looks like?'.”  Although Andrea's book writing and publishing journey sounds as though it's been relatively simple, she's experienced struggles, particularly with her first book, Death Of A Marketer.  “I suffered from a lot of imposter syndrome, especially because I spent some time covering the history of agencies and advertising agencies,” she explains. “I thought: ‘I'm not the most informed person about these. I read a lot and I've tried to provide what I think is an accurate depiction but I'm not a scholar or any of these sorts of things.   “I felt people would send me angry emails saying this isn't right or this isn't accurate. And of course, that never happened. I was concerned for no reason!”  This episode is a must listen for any entrepreneur keen to lift their career with the power of a book. Be sure to listen today!  Links  Twitter  LinkedIn  Instagram  Fryrea.com  AgileSherpas.com  SUBSCRIBE TO PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts.   And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources.  Twitter  Youtube  Facebook.com  Linkedin.com  Instagram.com  Josh Steimle  Josh Steimle - LinkedIn  Josh Steimle's book: Chief Marketing Officers At Work

Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast: The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast by Jeb Blount Standout Virtual Events: How to create an experience that your audience will love by David Meerman Scott and Michelle Manafy Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She's the author of two books on organizational agility, and an international speaker and trainer. Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world's most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance. https://masteringmarketingagility.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrea Fryrear can be found online at https://www.agilesherpas.com/ on Twitter @Andreafryrear, and LinkedIn https://www.linkedin.com/in/afryrear/ Episode Summary: The episode summary can be found at https://fiveechelon.com/transform-your-team-through-agile-marketing-s3e11 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #42Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the anti-patterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mastering-marketing-agility-andrea-fryrear

Houston Business Growth Podcast Episode 3: How To Achieve Greater Business Results, Scale Your Business More Effectively, & Build An Envious Corporate Culture Along The Way _____________________________________________ Host: Brian Webb Guest: Anthony Coppedge _____________________________________________ Description: LISTEN TODAY, as the host, Brian Webb, along with our guest, Anthony Coppedge, walk you through How To Achieve Greater Business Results, Scale Your Business More Effectively,  and Build An Envious Corporate Culture Along The Way.  Anthony is based out of Fort Worth, Texas where he leads the Agile Transformation for Digital Sales at IBM. He's held leadership roles at Fortune 100 enterprises and sub-$20 million revenue software startups. He's been applying the values and principles of Agile since 2009 and is literally one of a handful of early leaders in the Agile Sales and Marketing space worldwide. _____________________________________________ Helpful Links: The Age Of Agile by Stephen Denning Mastering Marketing Agility by Andrea Fryrear _____________________________________________   Podcast Sponsored By: SERVPRO® Disaster Recovery Team Houston Find and Follow our Sponsor, SERVPRO® Disaster Recovery Team Houston Web: www.disasterrecoveryteamhouston.com Linkedin: https://www.linkedin.com/company/servpro-disaster-recovery-team-houston/ Facebook: https://www.facebook.com/SERVPRO9734 Intro Video:  https://youtu.be/YH1GXKrRUTU  _____________________________________________ Connect w/ Brian Webb Web: https://cmo.webbmarketing.solutions/ Linkedin: https://www.linkedin.com/in/thebrianwebb/ Facebook: https://www.facebook.com/thebrianwebb Instagram: https://www.instagram.com/brianwebb/ _____________________________________________ Connect w/ Anthony Coppedge Linkedin: https://linkedin.com/in/anthonycoppedge _____________________________________________ Click on this link for a full transcript of the podcast. _____________________________________________   Like what you hear? Want to Subscribe? Connect with Houston Business Growth Podcast on Apple Podcasts - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you. _____________________________________________   Transcript: Brian Webb: Hey there, everyone. Welcome to the Houston Business Growth podcast. I'm your host, Brian Webb. This podcast is designed for entrepreneurs just like you that want to grow your business faster and make better decisions with fewer regrets. We're here to help you grow by bringing you tools, tips, and tricks, along with success stories and industry expert interviews that will help you to grow your business and your team while helping you to avoid the pitfalls and mistakes that cost you so much money and wasted time. So with no further ado, let's jump into today's episode.   Brian Webb: I am thrilled to death to have my good friend, long-time friend, Anthony Coppedge on the Houston Business Growth podcast today. I've known Anthony for about 25 plus years. And today's title is called, how to achieve greater business results, scale your business more effectively, and build an envious corporate culture along the way. Anthony, for those in our audience who don't know who you are and what you do, why don't you take a moment, introduce yourself.   Anthony Coppedge: I'm just this guy, you know?   Brian Webb: Yeah.   Anthony Coppedge: So I've known you so long. For those who don't know me, I am an [Agile 00:01:20] transformation lead at IBM, where I drive the transformation to agility, business agility, for digital sales. And so my background is in marketing, sales, entrepreneurship, business ownership, obviously, and software as a service business, as well as mom and pop and enterprise. So I have a pretty diverse background and I try to bring it all to bear.   Brian Webb: Awesome. Awesome. So I know you're going to be talking about what we've kind of named the title, how to achieve greater business results and scale, and build an amazing culture. I know that you're going to be talking to us about Agile. Why don't you tell our listeners exactly what Agile is, just to get us started today?   Anthony Coppedge: Sure. Well, we all know that the adjective to describe something agile would be nimble or flexible, or to be able to iterate or change quickly. And that really is the heart of it, the lowercase A. But when people talk about upper case A Agile, what they're talking about is a movement that started in 2001 when they said, there has got to be a better way to deliver software. And so it started there, where they would look at things like ... Brian, I know we're both old enough, do you remember Windows 95?   Brian Webb: I do.   Anthony Coppedge: What was after Windows 95? What was the next OS they released?   Brian Webb: Wasn't it 98?   Anthony Coppedge: It was 98. And then after that, what was it?   Brian Webb: 2000?   Anthony Coppedge: Yep. And then after that XP.   Brian Webb: I'm being tested.   Anthony Coppedge: Did you notice that it took years to roll out a new piece of software back then?   Brian Webb: Yeah. Yeah, yeah, yeah.   Anthony Coppedge: So that's what these guys were up against. It took years. So they would have these beautiful Gantt charts that would describe all the dependencies and what it would take to make something. And it was always precisely wrong. I like Gantt charts for one reason only. I love the whooshing sound they make as the deadlines fly by. Because they're always precisely wrong.   Anthony Coppedge: So this group of leaders met and said, there's got to be a better way. And they wrote a manifesto and said, what if we just had a way to chunk that up into small bite-size bits, and rather than figure out everything up front, we figure it out as we go. And so that's the idea behind Agile.   Anthony Coppedge: It has since been applied to project management, human relations operations, to marketing, and now of course I'm leading it for sales. So Agile is a way of working, a new way of working which brings people together to where we're better together than apart. And we learn, test, and validate very, very quickly so that we deliver higher value at scale.   Brian Webb: I know that transforming a culture sounds dynamic, not static. What are some ways that entrepreneurs can encourage this kind of cultural transformation?   Anthony Coppedge: Well, first you have to be able to know your why. So, so many businesses think their why is profit. No, that's a by-product, right? If you deliver phenomenal value in whatever you do, you're going to make money if you there's an appetite for it, right? So if you think of the Venn diagram of, what are you great at, what does the world need, and can you get paid for it? Right in the middle of that is this ideal way of saying that's the offering you should have. Well, every business needs to be able to clearly articulate what that is. We exist for the purpose of, and we know we're successful when, and we will do these things to align our work, our efforts, our actions, and attitudes, to make sure that happens.   Anthony Coppedge: So for an entrepreneur, you wear all the hats, right? Chief cook and bottle washer. But when you're thinking about growing your business you have to think about the clarity you have of where you want to go, not the outputs you want to achieve, but the outcome of being in business and make that visible, transparent, shareable, and easily transferable to everybody else in the organization.   Brian Webb: That makes sense.   Anthony Coppedge: And that's the key to building the culture you want. The best way to invent your future is not to look at your past. The best way to invent your future is your future.   Anthony Coppedge: So we want to think of it, not like maps go, but more like GPS. Now for those over 25 in the room, you know what I'm talking about, but there was a day when I was in sales, where you would have a binder of maps. And if I wanted to follow this road in Houston, from the Northside to the Southside, I would, when I get to the edge of the map it'd say, turn to page 37, then I flipped to page 37. There's the rest of that map. And then, okay, turn to page 45. And then that's how you were able to navigate and take a portable map with you. And what I would do, Brian, like any entrepreneur, I would find the most efficient ways to get from client to client, from location, location. And I would know those. And so I'd highlight them in. So I was determining routes.   Anthony Coppedge: Well with GPS, we have dynamic real-time information, mostly from other cell phones. And if it sees that on I-45, that there are no cell phones moving, that's probably a traffic jam. And so it's going to try to route you around that. So GPS is more interested in the destination than the route. And as entrepreneurs, we need to be far more interested in the destination than the route.   Anthony Coppedge: We don't need to tell people how to get somewhere. We need to make sure they have the tools, the competence, and the clarity to know that we're going to support them as they discover the best ways to get there because they're closer to it than we are. And we need to trust them with the ability to take our business and add that value to clients. So we delegate not just responsibility, but we delegate authority. What we're trying to do is build out a culture that says it's built on respect, openness, courage, empathy, trust. And these are very, very difficult things for someone who's used to doing it all and controlling it all, because Agile is the antithesis of control.   Brian Webb: Wow. That's a mouthful. So let me ask you this. So Peter Drucker once said, culture eats strategy for breakfast. In today's radically different world, especially during and after COVID, what's the difference between employee management today compared to even just a year ago?   Anthony Coppedge: Well, it's hugely different. And I think everybody listening to this podcast would already have experienced what that feels like. But if we were trying to put some labels on it and describe it, it would be chaotic, uncertain.   Anthony Coppedge: So how do you know if your people are have what they need to get the job done? How do you know, not just what are they working on, but are they getting the right results? How do you know what the process is that needed to be identified? How do we have better communication so that people don't feel like they're on an island inside their homes as they work from home?   Anthony Coppedge: And we've all had to address this, IBM too. And so one of the things what's been helpful is, Agile focuses on building a communication centric organization. So we're real big on visualizing and communicating about where we are, where we're going, and what's in the way. And so, because we do that regularly, daily, it's small little increments of check-ins, not to inspect, but to understand that give us the ability to pivot, test, and move quickly, so that our reps, even though if they're working from home, still feel like they are a part of something bigger and they still have the benefit of the largess of the organization, their peers, and their management to help support them.   Anthony Coppedge: So you don't have to see somebody working. You're looking for the fruit of that work. And anything that's not showing up, you're asking why, not what. There's the heart of really being a great manager inside an Agile organization. And in fact, Brian, I would say that traditional management looks at task management, activity metrics, quota attainment, as the way they understand quote unquote success. But what I would say, with Agile, we would look at it and say, how can I help you get what you need and what's in your way?   Anthony Coppedge: And so in Agile management, I don't want to inspect, I want to understand. In Agile management, I don't want to have activity metrics, I want to have outcome results. And I want to understand, are we delivering value, not, are we delivering stuff?   Anthony Coppedge: One of the easiest ways to see this is, look at the activities that someone says, yeah, I did all of these things and yet the business isn't moving forward. Pick an area in your business where you see that. And there likely is one. There's usually at least one person, larger companies are going to see it more common, where they're doing all the things, but the results aren't happening. Well, we shouldn't say, shame on you for not working hard enough. We should look at ourselves and say, shame on us for not trying to understand why that is. Because if I can understand that in COVID, people aren't answering the phones like they used to. They're literally not at the office. But they are responding to email. They're on LinkedIn. They are responding, but they're just doing it in a different channel. So having an activity quote of, did you make 50 calls a day? Well, that might be the wrong thing. But because we want to have busy-ness as an activity metric for success, we're having them actually be incredibly efficient at doing all the wrong things. That's not success. So we want to find new ways of doing that. And management in Agile is more about helping you with your career advancement and getting stuff out of your way. And that's it.   Brian Webb: So let me ask you this, when you're talking about metrics, what's important for Agile to measure? Or what kind of key performance indicators are focused on in an Agile organization?   Anthony Coppedge: Yeah. So you want to, first of all, visualize your mission, your vision, and your objectives. So I'm a big fan of OKRs or, objectives and key results. And the idea is to say, if we're supposed to be about this, then what are the things that we're going to focus on to get there? And let's go validate and see how that works.   Anthony Coppedge: So what you do is you empower people to be self-directed. And the measurements you look at are less about activity and more about outcomes. So there is both a sense of lagging indicators that you could check into to look for things based on the kind of business you have, that would be helpful to understand. But the more important question is to ask, why is that?   Anthony Coppedge: For example, it's not uncommon in the world of sales and marketing for people to be very busy looking at the click throughs and the open rates of things. But that's like true, but irrelevant, right? Because if they don't actually do something, I don't care how many people open my email. I don't care how many people click on my Facebook bot if it doesn't lead to something, right? I can have a false positive that shows, sure, I get lots of activity, but does it ever go anywhere? Well, then it's not success.   Anthony Coppedge: I once had a sales rep, a young sales rep say to me, "Hey, check it out, man. I got my stuff moved over this week and I'm visualizing my work and I made 400 calls this week and I made 400 calls the week before." And I said, "Great, how many leads did you get?" And he's like, "Well, none, but I made 400 calls." I'm like, that's not success, right? We actually are not paying you to make phone calls. What we're paying you to do is get results. That'll usually include phone calls, but I'm less interested in measuring the activity and more interested in understanding what's working, what's not, and where are you in that understanding continuum, so that I can train you if you need more training or I can demonstrate to you how to do something more efficiently, or you can show me our process is messed up, we're out of alignment, but this is where we are.   Brian Webb: We'll get back to today's episode in just a moment, but first, a quick word from our sponsor. Today's episode is brought to you by Team Meacham at SERVPRO's Disaster Recovery Team Houston.   Brian Webb: Whether you know it or not, your business needs an emergency response plan. We see it on the news all the time. Another business owner who experiences tragic loss due to fire, or extreme storms like hurricanes, or flooding. And we all hope it will never happen to us. 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Or even easier, simply text ERP to (832)-713-6881, and one of their specialists will reach out to you right away.   Brian Webb: We hope that you never experience a disaster that adversely affects your business. But if you do, don't you deserve to know that you can worry less by knowing that you're in the best hands possible? Of course you do.   Brian Webb: Again, call (281)-419-9796, or simply text the letters ERP to (832)-713-6881. You'll be so glad you did.   Brian Webb: So I have a question. I was once taught the principle of the BAT. And BAT is an acrostic. B stands for behavior, A stands for attitude, and T stands for technique. Behavior, in this particular scenario that we're talking about would be making calls, right? Attitude is, if you don't have the right attitude about three things, one, yourself, two, your organization, and three, the products or services that you sell, you're probably going to suffer. And then technique is obviously just getting better and better.   Brian Webb: So I would imagine the entrepreneurs and business leaders listening to this episode will agree that at the end of the day, especially the business owners, one thing that they care the most about is, how many leads did you close? How did you drive revenue? At the same time, I know that doing the right behaviors is usually the best way to predict the outcomes you want to achieve. How do you weigh those two important variables in Agile?   Anthony Coppedge: That's a tension to manage, that's not a problem to solve.   Brian Webb: That make sense.   Anthony Coppedge: Right? So COVID, right? We're all still in this right now. And so one of the things I've heard from salespeople is people aren't picking up the phone, and/or when they do get ahold of them, there are companies not sure how this thing's shaking out or when it's shaking out. The whole world's in flux. We want what you have. We just might not want to buy it right now. We need to see how things work, right? So what we would do is, we would take that feedback and go, so our Q4 might not be as great as we would normally have it be, but welcome to COVID.   Anthony Coppedge: What we are more interested in then is, what kind of Q1 pipe are we building? What kind of Q2 pipe are we building? We're deferring some things, but what we're doing is adding value and we're showing we care and we're responsive and listen. We understand their pain. We want to solve that for them. So when we do that, we're okay with deferring the sale. Not because we don't care about hitting numbers. We're more interested in saying, how do we know if we're adding good value? And do they trust us as a trusted source to come back to us when they are ready to buy? That's more valuable. Because what you want to look at is not the short term closes, right, Brian? You want to look at the lifetime value.   Brian Webb: Absolutely.   Anthony Coppedge: So, in many businesses, once you get them to buy more than once, their lifetime value goes up by an exponential amount. So if you can get them to be a repeat customer or to expand from one offering or services into two or more, their LTV can go up five, six hundred percent, right? So what you want to do is have that long-term view and that client centric view, which is at the heart of Agile. I want to deliver value to my client.   Anthony Coppedge: So let me make this real simple. When I ask my sellers to make calls or to generate leads, what I'm not asking them to do is hit a number. Instead, what I'm saying is, how can you separate the wheat from the chaff so that those people most closely aligned to what we do and the way we do it, to really exponentially help their business be better. How could you get excited about identifying, ding, ding, ding, this person's going to be blown away by what we can do for them. And you are not disinterested in the rest, but you focus disproportionately on those who are a good alignment. And now you're not worried about getting leads, you're not worried at all. What you're now excited about, and that's that B thing, behavior, attitude, right? Now you're looking at, I can't wait for when this is going to make a huge impact on your business. I'm so excited. That is a client centric sales viewpoint, not a, I need to hit my quota because I want to get paid viewpoint.   Brian Webb: Right, right. Yep. Absolutely. Let me ask you this, what are some of the key benefits of having teams and departments working in Agile together?   Anthony Coppedge: So that's one of the fundamental things, is that we are better together than apart. And we all know this to be true. But think about your compensation model for your different people, including sales. A lot of it is focused on individual contributors. And there's absolutely nothing wrong with that. But what would happen if you also said that in addition to your individual compensation, we want to think about how we incentivize the team getting better. How do we build a culture where a rising tide floats all the boats and everybody wins? And I'm not talking about taking the work that I do and carrying the load of five other people who are slacking. That's not what I'm talking about. I am saying when everybody contributes, we should all benefit together. And so what motivates then is the sharing of learnings, the sharing of insights, so that people are motivated and want to. Not just for the paycheck, but because they see the value of learning and benefiting from others as well.   Brian Webb: I would imagine this last question that we have for today, or that I have for today rather, I know the answer to it, but I want to hear what you have to say specifically for our audience, but what kind of company or companies would benefit from an Agile transformation of their culture, their systems, their processes?   Anthony Coppedge: If you want to be focused on delivering exceptional value and you can't wait to delight and surprise your clients, you probably ought to take a look at Agile. And even in spaces where it might not be as intuitive. People are like, Agile doesn't work everywhere. No, you're right. It doesn't. But it could probably work around the areas where it doesn't work.   Anthony Coppedge: I had someone said, a surgeon, if I'm doing the surgery, there's no way that can be Agile. You're correct. As an individual contributor during the surgery, you are the expert. But I bet it took a lot of people to coordinate getting everything ready for that surgery to even happen. And I bet the post-op's going to require a bunch of people. And I bet the insurance follow-up is going to require a bunch people. There's probably plenty of room for Agile there, even though you're the expert in your domain, right?   Anthony Coppedge: So the idea of anywhere where we can say, we're better together, and we can scale up narrowly what works and scale down broadly what doesn't, there's the real value of having your business become far more effective over time by making those small iterative improvements to make big impacts.   Anthony Coppedge: Brian, when I lead my kickoff training, when I first talk to sellers, I say, so I want to introduce you to Agile. Let me ask you a question, how many of you will be thrilled if I increase your quota today by 50%? And of course nobody's hands goes up, right? Like, what?   Brian Webb: Of course.   Anthony Coppedge: But then I talk for a couple of minutes and I say, so let me ask another question, how many of you think it's reasonable that if we work together, we could all get 1% better a week? And of course the vast majority or almost all the hands go up and I say, great.   Brian Webb: Sure, everyone that's reasonable, anyway.   Anthony Coppedge: If you took two week vacation in a standard tier, in 50 weeks you'd be 50% better.   Anthony Coppedge: Now you ask any CFO, any CMO, any COO, any CEO, hey, what would 50% better do to your bottom line, to your customers, into your ability to scale your business? And they would be going nuts for that. Well, there's the idea, right? It's not that we're suddenly so much better, it's that we're continuously improving to get exponentially better over time. And what it requires is that commitment to clarity, the ability to have a shared set of values and a set of principles that align us so that the work we do is not just the work we could do, but the work we should do.   Anthony Coppedge: And I'll leave you with this. I remember talking to a senior executive once when I was talking about the idea of breaking it up into small bite sized chunks of one week at a time to improve, right? And this person looked at me and he says, Anthony, are you telling me we get to tell them what to do every week? And I looked at him and I said, no, they get to tell us what to do every week. There's the difference.   Brian Webb: It's a complete pivot. Yeah. It's a complete pivot altogether. Let me ask you this, and this is my last question, but for those in the audience who are just now even hearing about Agile with a capital A, what would be a first or a next step? Meaning, perhaps 30 minutes ago, that word was not even necessarily as an Agile with a capital A in their vocabulary, or certainly in their sense of what they need to be doing with their business. It wasn't a priority. And imagine the listeners that are hearing this, they're understanding something, they're seeing fire for the first time, what would be a first step for them to take to start moving in that direction for implementation?   Anthony Coppedge: I think we do best when we talk to our peers first. So I would ask my peers, my friends, hey, does anybody know somebody doing anything Agile with their business? Because what's going to help is for you to see a contextually relevant example. So if you are aware of that, that would be the first place to start because people talk to people and that's probably easiest way to learn.   Anthony Coppedge: For the podcast listeners who I'm pretty confident are going to be avid readers as well, I would throw out the book, The Age of Agile by Steve Denning. Remember I told you about that group that got together and wrote the Agile manifesto? Well, Steve has since gone on to talk about business agility, not just software agility. And The Age of Agile is a very practical read that helps kind of explain the thinking behind it. I would point to that as a next step resource. And then if you have specialty, like Agile marketing, that would be Mastering Marketing Agility by Andrea Fryrear. And there's lots of different domains where you can see this. Do a search for it on Amazon and you're going to find a ton of books. There's no lack of content. It's a multi-billion dollar industry.   Brian Webb: Okay. Well, Anthony, I know that we're all better off for having had this conversation with you here today. For those that might want to connect with you online, where's the best place for them to either connect or follow or reach out to you?   Anthony Coppedge: Well, I would point most people to my website, but the truth is, I've really enjoyed connecting with people on LinkedIn. And if you want to follow and see what I say before you connect with me, that's a total viable option. It's very easy to do. You just go to linkedin.com/AnthonyCoppage. And I'm sure you'll have a link somewhere, Brian. But I love connecting with people on LinkedIn. It's my favorite social platform. So that's where I would point people to.   Brian Webb: And again, someone who's known you, Anthony, for two and a half decades, I would be one to urge our audience to do that. Anthony is always a source of encouragement. He's always a source of insight. And I just want to say thank you for being on our show today, Anthony.   Anthony Coppedge: Thank you, my friend.   Brian Webb: Thank you for listening to today's episode of the Houston Business Growth podcast. As always, we're here to help you grow your leadership and your business by making better decisions with fewer regrets. If you've enjoyed the show, please let us know by subscribing to the show and leaving us a review. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, or anywhere else you listen to your favorite podcasts. Again, thank you for listening. We'll see you on the next episode. _____________________________________________ Tags: Houston Business, Houston Business Growth, Houston Business Growth Podcast, Brian Webb, entrepreneurs, Houston, sales, marketing, leadership, Servpro, Randy Meacham, Susan Meacham, Disaster Recovery Team Houston, Extreme Team Meacham, Anthony Coppedge, Agile, IBM

Se você quiser entender de um jeito simples o que é o marketing ágil, tenha em mente isto: "Aquisição é o objetivo, growth é a mentalidade e agile é a metodologia". Simples, não? A partir daí, você pode ir cavando mais fundo em cada um desses pilares e passar anos estudando os itens e os subitens que nascem a partir deles. Mas a forma de organizar as ideias quando se fala de marketing ágil, no contexto geral, é essa. Quem ensinou isso é alguém que trabalha com isso todos os dias. Renan Cavalcanti, head de marketing e e-commerce da Platos, um da empresas dos grupos da Cogna, é o convidado desta edição do Podcast-se. Ao resumir em poucas palavras um conceito tão amplo ele confirma que quem realmente domina um assunto simplifica. Apresentação: Cassio Politi (Tracto). Convidado(a): Renan Cavalcanti (Cogna). Renan Cavalcanti no LinkedIn: https://www.linkedin.com/in/renancavalcanti/. Site da Cogna Educação: http://www.cogna.com.br/. Post do Agile Sherpas, da Andrea Fryrear, que explica o conceito de agile marketing: https://www.agilesherpas.com/what-is-agile-marketing/. Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataformas, o link é este: https://www.podcast-se.com.br/.

Se você quiser entender de um jeito simples o que é o marketing ágil, tenha em mente isto: "Aquisição é o objetivo, growth é a mentalidade e agile é a metodologia". Simples, não? A partir daí, você pode ir cavando mais fundo em cada um desses pilares e passar anos estudando os itens e os subitens que nascem a partir deles. Mas a forma de organizar as ideias quando se fala de marketing ágil, no contexto geral, é essa. Quem ensinou isso é alguém que trabalha com isso todos os dias. Renan Cavalcanti, head de marketing e e-commerce da Platos, um da empresas dos grupos da Cogna, é o convidado desta edição do Podcast-se. Ao resumir em poucas palavras um conceito tão amplo ele confirma que quem realmente domina um assunto simplifica. Apresentação: Cassio Politi (Tracto). Convidado(a): Renan Cavalcanti (Cogna). Renan Cavalcanti no LinkedIn: https://www.linkedin.com/in/renancavalcanti/. Site da Cogna Educação: http://www.cogna.com.br/. Post do Agile Sherpas, da Andrea Fryrear, que explica o conceito de agile marketing: https://www.agilesherpas.com/what-is-agile-marketing/. Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataformas, o link é este: https://www.podcast-se.com.br/.

Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework. We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while driving results. And much more... Check out her book here: http://ctrappe.online/andrea

In this podcast episode, Andrea Fryrear talks about what makes AgileSherpas stand out from other marketing companies. She also takes us behind-the-scenes and spills the beans on managing a remote team. In the end, she also gives tips for those who are handling a large team. The best past? She shares with us the case studies of brands that have worked with AgileSherpas before.  Listen to Andrea’s conversation with Shane Barker now: https://shanebarker.com/podcast/agile-marketing-case-studies-with-andrea-fryrear/ Want to manage your projects efficiently? Check out these project management tools: https://shanebarker.com/blog/project-management-tools/

Listen to Shane Barker and Andrea Fryrear talk about AgileSherpas’ approach to Agile marketing. In this podcast episode, Andrea also tells us about the online courses offered by AgileSherpas for anyone who wants to get started with Agile marketing. In addition to this, she also shares a list of the best resources and tools that can help organizations win at Agile marketing. Stay tuned till the end to learn about the best resources. Listen to their conversation now: https://shanebarker.com/podcast/how-agile-marketing-works-with-andrea-fryrear/  Want to manage your projects efficiently? Check out these project management tools: Project Management Tools.

This week we hear from Andrea Fryrear talking about her new book called Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization, (Berrett-Koehler, July 2020) Andrea maps out a clear system for adapting a deliberate, disciplined agile marketing approach—one that will get teams through the short term crisis and sustain over time. While companies are trying to pivot their marketing to fit in with Covid-19 and Black lives matter, if they are using the Agility model they will anticipate and welcome change and be ready to pivot their strategy within days. https://fryrear.com/

Andrea Fryrear is the world's leading authority on agile marketing and a co-founder of AgileSherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of “Death of a Marketer,” and an internationally sought-after speaker and trainer. She holds numerous Agile certifications.Nothing makes her happier than seeing a marketing team move from high stress to high performance.

Listen to Shane Barker and Andrea Fryrear as they discuss Agile marketing and how it can help organizations become more productive. In this episode, she tells us how she entered the marketing industry by chance.  From teaching herself the basics of marketing to running AgileSherpas, she has had a steep learning curve. In the episode, she gets candid about her life choices, Agile marketing, and more. Tune into their conversation now:  https://shanebarker.com/podcast/decoding-agile-marketing-with-andrea-fryrear/  Want to manage your projects efficiently? Check out these project management tools.    

Today’s guest is an early convert to the ways of Agile marketing, who knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Andrea Fryrear is the co-founder of AgileSherpas, where she works to guide marketers along the path toward greater agility. A content marketer by trade, Andrea holds multiple Agile and Scrum certifications. She’s a regular international speaker on all things Agile marketing, and she’s especially excited to share her expertise at the 2020 Marketing Agility Summit.

“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast. About Andrea Fryrear An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Agile marketing represents a huge shift in how marketers have historically managed their work—and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball. Episode Highlights The biggest myth of agile marketing … “One of the biggest myths is that there’s no planning in agile,” says Andrea. “You have to have a destination but you’re flexible in the path to get there.” She went on to note that agile isn’t about being sloppy and cutting corners. It’s about focus, quality, and, of course, being on brand. Where do you start with agile marketing? “You have to ruthlessly prioritize,” says Andrea. “You can’t have two number ones.” Start with your backlog of everything that you could be doing. From there, focus on your to-dos, what’s in progress, and what’s done. Has COVID-19 changed the need for agile marketing? “I keep saying to my business partner, we don’t have to make the case for agile marketing ever again,” quips Andrea. That said, marketers need to be more effective—with shorter feedback loops—than ever before given current circumstances. What brand has made Andrea smile recently? “Miro,” Andrea notes. “They’re helping those transitioning to full-time virtual training in a way that’s clever and fun.” To learn more about Andrea, check out Andrea’s website and agilesherpas.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert sales interview hosted by John Golden.

The premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/  Learn more about Share Your Genius: https://www.shareyourgenius.com/

When you're doing a puzzle, do you just pick up any random piece and start looking for one it fits with?    Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy.    If it's so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box?    Because they aren't agile.    Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.   On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas.    I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.     Andrea went over: - The definition of agile marketing - How to approach a pilot program - Who benefits from agility This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

When you're doing a puzzle, do you just pick up any random piece and start looking for one it fits with?    Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy.    If it's so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box?    Because they aren't agile.    Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.   On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas.    I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.     Andrea went over: - The definition of agile marketing - How to approach a pilot program - Who benefits from agility This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Today’s guest is an early convert to the ways of Agile marketing, who knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Andrea Fryrear (FRY-rear) is the co-founder of AgileSherpas, where she works to guide marketers along the path toward greater agility. A content marketer by trade, Andrea holds multiple Agile and Scrum certifications. She’s a regular international speaker on all things Agile marketing, and she’s especially excited to share her expertise at the 2020 Marketing Agility Summit. We talk about several awesome topics, but the main gist is the 3 Agile marketing myths listed below: Agile is all about speed. Agile marketers don't have a plan If I'm not in the same room, we can't be Agile.  * Quick Start Guide is the free gift for joining our mailing list  * The Trello template is here: next level Trello template! Learn more and connect with Andrea at https://fryrear.com/ Connect with Tersh on all social media @tershblissett Learn more about the CRM Tersh uses here. Service Business Mastery Podcast

Today’s guest is an early convert to the ways of Agile marketing, who knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Andrea Fryrear (FRY-rear) is the co-founder of AgileSherpas, where she works to guide marketers along the path toward greater agility. A content marketer by trade, Andrea holds multiple Agile and Scrum certifications. She’s a regular international speaker on all things Agile marketing, and she’s especially excited to share her expertise at the 2020 Marketing Agility Summit. We talk about several awesome topics, but the main gist is the 3 Agile marketing myths listed below: Agile is all about speed. Agile marketers don't have a plan If I'm not in the same room, we can't be Agile.  * Quick Start Guide is the free gift for joining our mailing list  * The Trello template is here: next level Trello template! Learn more and connect with Andrea at https://fryrear.com/ Connect with Tersh on all social media @tershblissett Learn more about the CRM Tersh uses here. Service Business Mastery Podcast

”Your journey has molded you for the greater good.” – Asha Tyson I've worked a LOT of different places and had a lot of different bosses.  Within each team, the team tended to take on the personality of the person in charge...good and bad.  It was a strange phenomena but it happened....this is just ONE of the great things I got to talk about with my guest this week! Andrea Fryrear is the focus of my interrogation this week and she shares it all!  Her leadership journey is much like many of us who have been suddenly thrust into being in charge of people....a little messy with a huge learning curve.  Andrea shares her journey...very honestly and with great insights that you can use to make a difference for your own team.  I know you'll like Andrea as much as me! CHEERS! More on Andrea.... Ah, marketing. When it’s good, it’s “singing, dancing, kittens, and rainbows” good. When it’s bad, it’s mind-numbingly, soul-crushingly bad. An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Agile marketing represents a huge shift in how marketers have historically managed their work -- and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball. Connect with Andrea here: https://www.agilesherpas.com/

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alan Annis is again joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. This time, Andrea shares the worst practices for Agile Marketing and solutions for if you're already guilty of one or multiple worst practices.An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of https://www.agilesherpas.com/ (AgileSherpas) about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below: FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/ (https://www.agilesherpas.com/industrial/) Company Website: https://www.agilesherpas.com/ (https://www.agilesherpas.com/) Personal LinkedIn: https://www.linkedin.com/in/afryrear/ (https://www.linkedin.com/in/afryrear/) Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/ (https://www.linkedin.com/company/agilesherpa/about/) Company Facebook: https://www.facebook.com/AgileSherpas/ (https://www.facebook.com/AgileSherpas/) PODCAST VIDEO:https://youtu.be/krrtraCaX_M OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:https://www.infor.com/ (Infor's) Educational Alliance Program:  https://www.infor.com/services/education-alliance-program (https://www.infor.com/services/education-alliance-program) https://www.infor.com/ (Infor's) GenOne Program: https://go.infor.com/genone/ (https://go.infor.com/genone/) Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/ (https://www.festo-didactic.com/us-en/) OTHER GREAT INDUSTRIAL RESOURCES:InforEAM:  https://www.infor.com/products/eam (https://www.infor.com/products/eam) Safeopedia: https://www.safeopedia.com/ (https://www.safeopedia.com/) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) Safety With Purpose Podcast: https://safetywithpurpose.com/ (https://safetywithpurpose.com/) YOUR INDUSTRIAL DIGITAL TOOLBOX:LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) BombBomb: http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST (BombBomb Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount )

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book. The post Andrea Fryrear shares Agile Marketing User Stories appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Alan Annis is joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. Andrea shares her best practices for Agile Marketing, as well as tips for getting a new team Agile.An early convert to the ways of Agile marketing, Andrea Fryrear loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

What's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode.  Andrea Fryrear joins us to discuss all things Agile Marketing including why you should use Agile Marketing techniques and how to implement. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile future.  Andrea is also a Certified Professional Agile Coach and Agile leader, a certified Scrum@scale practitioner and Scrum Master.

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing. On the show you'll learn:The state of Agile Marketing todayHow Andrea first encountered Agile Marketing and started to adopt itWhat Scrum is and how it works How Kanban boards can help with productivity Some simple tips for how you can get started experimenting with Agile MarketingSome of the online tools that you can use to help you get started Andrea's tips for prioritising your workPlus, Andrea provides her top tip for the audience. If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.   See acast.com/privacy for privacy and opt-out information.

Listen to the latest tips, tools, and strategies for Business, Success, and Marketing… on the Cam Roberts Podcast Show. Search for “Cam Roberts Podcast Show” on the web, Itunes Podcasts or Spotify. Episode 161 Expert Podcast Interview With Andrea Fryrear – How To Create An Agile Marketing Team #ondeckwithcam Podcast Time 19.18min in Total. Listen now or Download using the links above. Today's... SourceThe post Ep: 161 Expert Podcast Interview With Andrea Fryrear – How To Create An Agile Marketing Team appeared first on Marketing Consultant and Business Mentor.

In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include: How to approach agile marketing when starting out?How is agile marketing any different from growth marketing?How can agile marketing be applied in a B2B contextHow to iterate and test with agile marketingCan agile marketing be effectively used by smaller teams and individuals or just enterprise teamsWhat are critical elements to ensure that the process works when using hybrid agile methodologies?How to handle teams when using agile methodologies

Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results.    Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands to understand how you need to market your brand.    Here are some of the best examples of content marketing: https://shanebarker.com/podcasts/andrea-fryrear/ I used content marketing to increase traffic to my website and sticking to my content marketing strategy paid off too! Check out how I did it and get started growing your website: https://shanebarker.com/blog/content-marketing-case-study/   Guest Bio: Andrea Fryrear is an expert Content Strategist and the President at AgileSherpas. She is a true Agile marketing advocate, top-rated keynote speaker, and author of “Death of a Marketer”. Being a content marketer by trade, she loves to share her practical knowledge in an approachable and engaging way. When she’s not at her laptop, you can find her playing volleyball and spending time outdoors in her Colorado home training for triathlons.    In this episode, You Will Learn About: How agile marketing works  How to succeed with agile marketing What is the future of content marketing?   Resources Mentioned: 10X Marketing Formula Break The Wheel  Personal Kanban Trello Griffin SEMrush CoSchedule Quuu Agile Sherpas

What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work.   Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. We’re revealing the results of the 2nd Annual State of Agile Marketing Report.    Some of the highlights of the show include:  Agile Marketing: Transitioning from traditional marketing pieces to short-term, high-quality, flexible work delivered rapidly and focused on the customer Emphasis put on experimentation and validated learning through small, empowered, autonomous marketing teams Marketers moving to agile framework to increase productivity, improve prioritization, and allow time to be innovative and creative Common practices include daily stand-ups and using tools to visualize work   One-third of respondents are agile marketers; 50% are traditional marketers; and 15% are ad-hoc marketers 50% of traditional marketers want to implement agile marketing approach in 2019 54% of agile teams use a hybrid approach Agile aids interpersonal issues; creates better colleagues and work/life balance Processes, project management tools, and education assist agile adoption Overcoming agile skepticism; process of change is less painful than status quo Favorite shifts between 2018 and 2019 reports; marketers are getting educated and thinking for themselves Andrea’s Advice on Agile Approach: If you can’t fix it, make it visible Links:  AgileSherpas AgileSherpas Training & Services 2nd Annual State of Agile Marketing Report Why You Should Shred Your 2019 Marketing Plan and Do This Instead by Garrett Moon Scrum Guide

Mary, a good friend of mine, sent me an email and asked me if we can chat. Things have not been going well for her lately, and she wanted to talk about it… I said: sure, of course. If friends need time to vent or talk, I make sure that I am there for them. That’s what friends are for. She told me that she recently broke up with her boyfriend of 3 years. She was very much vested in the relationship. I asked her what was the reason for the break-up. She said that she is approaching 30. Eventually, she wants to settle down and have kids, but the ex-boyfriend is not ready to make that commitment. She didn’t feel that their goals are aligned at this time. Therefore, she called it quits. Obviously, that took an emotional toll on her. Thinking about putting herself out there again stressed her out. She decided to take a break from dating. I agree that’s the right thing to do for the time being. Obviously, when it rains, it pours. If it’s not just the personal issue, she has to deal with it, as it turns out the work front is not going well either. She has a new manager. This manager sees her as the most junior and youngest person in the team and automatically assumes that she is not ready for big projects. She always assigns Mary operational tasks such as team meeting arrangements, program manager types of jobs. Mary can do this and can do it well, but she wants to work on something more strategic with bigger impact. She mentioned her concerns to her manager several times, but the manager decided not to do anything about it. She’s concerned that she will not have anything interesting to show, in regards to her marketing experience, on her resume after 2-years into this job. I let her do most of the talking and venting. I was just listening and asking questions. She asked me what I would do in her situation. I told her that I sense her frustration. I’d be lost if I were her, too. I gave her big kudos for being brave enough to break up the relationship and not dragging on. Not many women can do that so simply and choose to move on that quickly. It will be painful for several months, but it’s the right thing to do in the long run. On the work front, it’s a little trickier. I told her to make another appeal to her manager. Try one last time and let the manager know her desire to take on more strategic projects. There’s a chance it won’t work, but that’s OK. In the meantime, if I were her, I’d focus on getting all the deliverables done but not so emotionally vested on the current job. Rather than devoting to the job 120%, I told her to change her attitude by focusing on her own well-being. If there is something she wants to learn and try, now it’s a good time to do it. Apparently, she always wanted to learn dancing and French, well, now it’s a good time to do both. At the same time, I said that I’d keep an eye open for other job opportunities within the company. Now, it’s the “wait” time, but she should also proactively explore opportunities. Patiently wait for other opportunities to come along. I also asked her what kind of work her managers assigned to her. She said that there is mostly scrum project management.  I was asking if scrum like agile software development type of scrum. She said yes, and she will be a certified scrum master. I was like “What?” I told her that is HUGE. It will certainly look good on her resume as a certified scrum master. I also told her that there is Agile Marketing. She should check out Jeff Julian’s Agile Marketing book and Andrea Fryrear’s book, Death of A Marketer. If she positions it right, she can certainly link her Scrum learning to Marketing. I told her project management, and scrum training won’t be wasted efforts. She was delighted to hear that - she did not initially share that perspective.  At the end of our conversation, she felt a lot better and more excited about Scrum projects. I told her to learn as much as she can about the Scrum and Agile approach and take the time to pamper herself whenever possible. She promised me that she would do that. You go, Mary! In our lives, we tend to have more lows than highs. The key is to create your own high points when you are in a low. Change your focus and attitude. No one stays in the low points forever, but you need to proactively make changes to bring the high points back to your life. Sitting around and doing nothing will not help. Mary reaching out and proactively talking about her own issues with me is the first step. Refocusing her energy on her well-being and being open to embrace and learn about scrum is the 2nd step. Paying attention to other opportunities is the 3rd step. She is making an effort. When we are making efforts, the universe is listening. Good things will happen. Mary, I am thinking of you. I want to know how you are doing in a couple of months. You always have a friend in Portland. Again, send me your marketing questions or thoughts via Twitter @pamdidner   Keep hustling, my friends. You got this!

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready How limiting your work leads to greater progress and success in the long run Why a well-made content strategy calendar means looking ahead while also looking back How internal silos lead to trouble in sales funnel handoffs Resources Andrea Fryrear on Twitter: @AndreaFryrear AgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedIn Agile Manifesto The Lean Startup Why Robert Rose Wants to Kill Marketing Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe? Today we go exploring the topic of shippin' it, and shippin' it good. Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work. We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today. It's Unthinkable. >> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm FEEDBACK // WORK WITH JAY: jay@unthinkable.fm http://twitter.com/jayacunzo http://snapchat.com/add/jayacunzo http://instagram.com/jacunzo   LINKS TO KNOW: Chris's portfolio: http://chrispiascik.com Chris on Twitter: https://twitter.com/chrispiascik Andrea's site: http://theagilemarketer.net/ Andrea on Twitter: https://twitter.com/AndreaFryrear Andrea's book: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/  

Given the growing level of complexity, scope and audience involvement, from Andrea Fryrear's perspective, "Agile is our only hope" for modern-day marketing. Her book "Death of a Marketer"(due for release in March 2017) takes a look at the trajectory and cycles of marketing and where it is now. In the book Andrea argues that Agile is the stage in evolution where marketing is at.At Business Agility 2017, Andrea is presenting "A Common Sense Journey into Agile Marketing", in which she shares her experience of the first transformation with her marketing team. She highlights that Agile approaches that work for development teams don't necessarily work for marketing teams: "Because [of] of our challenges, our team structure, our skill sets, it's really hard to create a truly cross-functional marketer, whereas you can get that in a development team much more easily." Development teams gravitate to Scrum, which builds on cross-functional team members, whereas Agile marketers find more utility with Lean and Kanban.SolutionsIQ Marketing Strategist Roxi Ozolins hosts at Business Agility 2017 in New York City.About Agile AmpedThe Agile Amped podcast series brings Agile news and events to life. Fueled by inspiring conversations, innovative ideas, and in-depth analysis of enterprise agility, Agile Amped provides on-the-go learning – anytime, anywhere. To receive real-time updates, subscribe!Subscribe: http://bit.ly/SIQYouTube, http://bit.ly/SIQiTunes, http://www2.solutionsiq.com/subscribe...Follow: http://bit.ly/SIQTwitter Like: http://bit.ly/SIQFacebook

In this episode we talk to Andrea Fryrear, Editor in Chief of The Agile Marketer.

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryrear • Corporate: http://www.foxcontentltd.com/• The Agile Marketer: http://theagilemarketer.net/

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland. The post Andrea Fryrear On Using Agile To Enhance Content Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

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