Podcasts about agile coach

Junaid Shaikh: Product Owner Anti-Patterns, From Team Owner to Product Owner, And The PO Who Got It Right Junaid opens with a line that cuts straight to the most common PO anti-pattern: "You are the product owner, not the team owner." When he sees a PO slipping into command-and-control mode, he asks them one question: "What is your role?" They say "Product Owner." He says: "Exactly. You own the product, not the team. If you were meant to own the team, we'd call you a project manager." The worst case he witnessed: a PO who was so possessive of "his" team that he required approval on everything — processes, tools, even holiday requests. In sprint planning, he would assign stories to individual team members ("Mr. X, you take this one"). He'd estimate the work himself, and when developers pushed back, he'd override them: "I was a developer, I know how long this takes." For approaching PO anti-patterns, Junaid has a deliberate style: he doesn't confront upfront. He observes, takes notes, and starts by solving a smaller impediment to demonstrate he's there to help. Once trust is built, he brings in coaching tools — first teaching the basics ("this is what the PO role is in Scrum"), then gradually coaching on specific anti-patterns observed in practice. He targets 10-15% improvement at a time. Six months later, you've already achieved 30-40% improvement. The best PO Junaid has worked with had four qualities: clear, concise communication; an open mindset willing to be coached; courage to say "no" when needed; and the discipline to define the "what" and leave the "how" to the team. This PO started with five sources of truth — Excel tabs, whiteboards, JIRA, and other tools. When Junaid pointed out that five sources of truth is the opposite of transparency (one of Scrum's three pillars), the PO asked for help. Junaid's response: "I can't do the push-ups for you." Together, they consolidated everything into one tool. The team was happier, and the PO managed the backlog much better. The key lesson: great product owners trust their team, communicate clearly, prioritize ruthlessly, and have the courage to say no. And they don't try to own the team. You can link with Junaid Shaikh on LinkedIn. [The Scrum Master Toolbox Podcast Recommends]

Junaid Shaikh: How Scrum Masters Can Measure Their Own Impact, Practical Self-Assessment Metrics Junaid's favorite retrospective format? The vanilla: what went well, what could have gone better, what to do better next. He's tried many formats — the Three L's (liked, learned, lacked), the Three Little Pigs, the sailboat — but the core principle is always the same. His practical advice: stick with a consistent format so the team gets better at the process itself rather than constantly adjusting to new concepts. One addition he insists on for any format: an appreciation component. In the rush to analyze processes and outcomes, teams often skip acknowledging how another team member, PO, or Scrum Master helped during the sprint. That appreciation builds trust, respect, and openness that feeds into subsequent sprints. On defining success as a Scrum Master, Junaid starts with a Peter Drucker quote: "You cannot improve something you cannot measure." He proposes several practical self-assessment metrics: First, the Agile Team Maturity Index — a spider graph that shows where the team stands across multiple criteria, making gaps visible and actionable. Second, track retrospective action items. Create tiger teams for specific issues, run small iterative experiments, and measure in the next retrospective whether the trend is improving. Third, watch for shared sprint goals. Junaid once saw a team with nine sprint goals for a two-week sprint — those weren't goals, they were individual tasks. A real sprint goal should be something multiple team members work together to achieve. Fourth, self-organizing teams. If the team falls apart when the Scrum Master is absent for a sprint, there's a problem. Coach teams to self-organize, and their ability to function independently becomes a success metric. Fifth, communication patterns. Too many emails flying around can signal hidden conflicts or trust barriers. If communication happens through the right channels — dailies, direct interactions — you're likely in good shape. Sixth, Scrum event health. If events get canceled too frequently, the team may be reverting to traditional ways of working. [The Scrum Master Toolbox Podcast Recommends]

Junaid Shaikh: Managing Uncertainty As A Scrum Master, How Scrum's Rhythm Creates Stability In Unstable Times For this week's coaching conversation, Junaid brings a challenge that resonates well beyond any single team: dealing with uncertainty. He references the World Uncertainty Index report from February 2026, which showed the highest levels of global uncertainty ever recorded — surpassing both the COVID pandemic and the 2008 financial crisis. This uncertainty doesn't stay at the geopolitical level. It seeps into teams. People show up stressed, unsure about what the next month or three months will bring. As Scrum Masters, we need to be cognizant of where our team members are coming from. Vasco adds an important layer: uncertainty operates at multiple levels within organizations. A colleague you depend on might be out sick for two weeks. A supplier might not deliver on time. Every dependency is a source of uncertainty. The question becomes: what in our processes is designed to accept and adapt to that uncertainty? Junaid's answer is powerful in its simplicity: Scrum's rhythm. The sprint, the planning, the daily, the retrospective — these events at a defined cadence create internal predictability. "When you have a rhythm, when you have a known sequence of events in front of you, that takes away a lot of uncertainty." Vasco builds on this: Scrum creates a boundary — the sprint — that accepts uncertainty outside while reducing it inside. Internal versus external predictability. Inside the sprint, the team can fail in small ways without exposing every failure to the outside. Compare that with traditional project planning, where every task on the critical path has external visibility and impact. For practical tools, Junaid shares how he used the Eisenhower matrix with a team to convert uncertainty into actionable priorities. They listed all activities from recent sprints, plotted them on the matrix, and found they could delegate or deprioritize 20-25% of their work. That freed them to focus with certainty on the remaining 75%. Combined with timeboxing as an uncertainty management mechanism, teams can create pockets of predictability even in turbulent times. [The Scrum Master Toolbox Podcast Recommends]

Junaid Shaikh: Why Teams Go Through The Motions of Agile Without Being Agile, And What To Do About It Junaid's book recommendation is The Culture Map by Erin Meyer. As a Scrum Master working at companies like Ericsson and ABB — organizations that are a "United Nations" of cultures — understanding cultural tendencies has been essential. But Junaid goes further: you can customize the Culture Map framework even within a team of people from the same country, using the parameters to map different personalities. It's about how you use the tool, not just where people come from. He also recommends Scrum Mastery: From Good to Great Servant Leadership by Geoff Watts for practical advice on the servant leadership role, and regularly visits Scrum Alliance and Scrum.org for real-world insights from the community. On the topic of teams that self-destruct, Junaid paints a picture that many listeners will recognize. He picked up a team's retrospective history and cumulative flow diagrams and found problems at every level: managers who declared "from tomorrow we're going agile" without understanding what that meant, then started comparing velocity across teams. Product owners who took PO training but reverted to command-and-control project management. A previous Scrum Master doing what Junaid calls "zombie Scrum" — implementing the framework mechanically without understanding its purpose. The pattern underneath it all: people enveloping their traditional mindset under an agile umbrella. The ceremonies happen, the daily standups run, but nobody is questioning why they're doing any of it. As Vasco observes, this zombie pattern isn't limited to Scrum — it happens with code reviews, architecture reviews, any process that gets adopted without critical thinking about its purpose. Junaid's insight: if you don't understand the basics with the right mindset, every event feels like overhead. Teams complain about "too many meetings" because they're running agile ceremonies on top of their old informal processes. "If you don't get out of your previous shell, you cannot get into a new shell." [The Scrum Master Toolbox Podcast Recommends]

Junaid Shaikh: The Eager Scrum Master Trap, Why Proposing Solutions Too Early Can Backfire In this episode, Junaid shares a story from his early days as a Scrum Master when enthusiasm got ahead of experience. Fresh from a CSM certification and full of ideas, he walked into teams and started proposing solutions — "No, this is not how you should do it." It felt obvious. It wasn't. The wake-up call came when he proposed working agreements to a team that had been collaborating well for two years. The pushback was immediate: "Why do we need this?" He realized he was bringing a tool he'd seen elsewhere without first understanding whether the team actually had the problem that tool was meant to solve. This led to a key shift in his approach: stop assuming. Instead of going in with answers, Junaid started creating small tiger teams with the affected people, facilitating sessions where they owned the solution. The result? Much higher acceptance and genuine continuous improvement. These days, Junaid tests his ideas before bringing them to the full team. He connects with individual team members first — his "closer allies" — to validate whether his analysis matches reality. Only when a few people confirm "yes, this is a real problem" does he bring the proposal to the group. As Vasco puts it: not all tools are appropriate at all times for all people. The same working agreements that were wrong for one team at one moment might be exactly right for a different team, or the same team at a different moment. [The Scrum Master Toolbox Podcast Recommends]

Hast du dich auch schon mal gefragt, warum manche Online-Meetings dich völlig aussaugen, während andere dich beflügeln? In dieser Folge von Unboxing New Work geht Host und Facilitation-Experte Lutz Hüser genau dieser Frage auf den Grund. Gemeinsam mit Agile Coach und Remote-Profi Sharon Rupa lüftet er das Geheimnis hinter Workshops, die wirklich funktionieren. Freu dich auf spannende Impulse und Antworten auf diese Fragen: Der Tool-Dschungel: Warum Sharon auf ein ganz bestimmtes Trio schwört und warum „weniger“ am Ende oft zu besseren Ergebnissen führt. Die 15-Minuten-Regel: Was steckt hinter der radikalen Interaktion und wie besiegt sie die berüchtigte „Zoom-Fatigue“? Vorteile der digitalen Welt: Wie du die Technik gezielt nutzt, um dich besser zu strukturieren und Trainings effektiver vorzubereiten. Skeptiker an Bord holen: Mit welchen einfachen Tricks Sharon selbst Technik-Muffel spielerisch begeistert. Egal, ob du selbst Meetings moderierst oder regelmäßig daran teilnimmst – diese Folge steckt voller Aha-Momente für deinen digitalen Arbeitsalltag!

If you are a Scrum Master, Agile Coach or in a related role and have questions about how to use AI as a tool to better support your job, teams and organization, this episode is for you!AI has become a core capability in product delivery and is transforming every role. Scrum Masters and Agile Coaches have a key part to play in the use of AI and introducing AI to teams, products and organizations, acting as a catalyst for change. Through the proper use of AI tools, Scrum Masters, their teams and organization become more effective. But in what ways can you reap the benefits?In this Ask a PST session hosted by Patricia Kong, PSTs Miriam Blommers and Said Azarfane took listener questions on how to leverage AI to be more successful as a Scrum Master! Whether you are looking to find ways to improve facilitation, collaboration or solve more challenges, get great advice in this episode on how to make AI a helpful and important part of your toolbox!

Nigel Baker: The Scrum Master Mistake of Copy-Pasting Success Instead of Recreating the Journey Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I was trying to recreate the results of our team, not recreate the journey. And that is what killed me to begin with." - Nigel Baker   Nigel fell into Scrum Mastery almost by accident. Working at British Telecom in 2002—before most people had even heard of Scrum—his team adopted it not to speed up, but to add rigor to an already fast-moving tactical unit full of "pirates" who could get stuff done but needed guardrails. His first Scrum Master, Geoff Watts, got promoted and moved on, leaving a vacancy. Nigel was the third person asked—and the first to say yes. He loved the role, but his earliest mistake became his most enduring lesson.  On his very first daily Scrum, Nigel brought a big leather book and wrote down what every team member was doing, acting like a proto-project manager collecting status reports. The team already had all this information in their system—he was unconsciously positioning himself as the authority figure, having people report to him rather than to each other.  As Nigel evolved into an Agile Coach, the bigger failure emerged: trying to copy-paste the process that worked with his first team onto other teams, recreating the results rather than the journey that got them there. Each team needs to evolve its own process—there are no shortcuts to that growth.   In this episode, we refer to the importance of self-awareness and servant leadership in the Scrum Master role.   Self-reflection Question: Are you trying to replicate a successful process from a previous team, or are you investing in helping your current team discover their own path to effectiveness?   [The Scrum Master Toolbox Podcast Recommends]

In der Podcast-Folge #153 von Klartext HR spricht Stefan Scheller mit Dr. Rebekka Mander zum Thema „Gesunde Selbstorganisation bei Remote Work“. Mobile Arbeit bzw. Remote Work gehört seit der Corona-Pandemie zum Standard in deutschen Unternehmen. Dabei sind die Herausforderungen in Punkto Selbstorganisation nicht geringer geworden in den vergangenen Jahren, v.a. mit Blick auf körperliche und psychische Gesundheit. Mit Rebekka diskutiere ich unter anderem darüber, * wie sich das Thema Selbstorganisation bei Remote Work derzeit entwickelt * welche Herausforderungen dabei zu bewältigen sind aus Sicht der remote arbeitenden Person * auf welche Themenbereich Führungskräfte bei selbstorganisierten Teams achten sollten * was Arbeitgeber konkret tun können, um die Rahmenbedingungen für Selbstorganisation zu verbessern und welche Rolle HR dabei einnimmt * wie Personalverantwortliche am besten ins Thema starten. Ein spannender Talk als 15-Minuten-Impuls.
Klartext HR - Informieren. Inspirieren. Lernen.
Viel Spaß damit! Dr. Rebekka Mander ist systemische Beraterin und Organisationspsychologin. Sie begleitet Organisationen und Teams dabei, Arbeitsweisen so zu gestalten, dass Leistung, mentale Gesundheit und Selbstorganisation zusammen tragfähig werden. Aus ihrer Erfahrung als Agile Coach verbindet sie Organisationsdesign, Selbstführung und psychologische Sicherheit zu praxisnahen Ansätzen für gesunde Selbstorganisation in komplexen Arbeitsumgebungen. Als Trainerin und Speakerin arbeitet sie zu Resilienz, Selbstführung und Stress und unterstützt Menschen dabei, Belastung besser zu bewältigen und dem Arbeitsalltag präventiv zu begegnen. >> LinkedIn-Profil von Dr. Rebekka Mander: https://www.linkedin.com/in/dr-rebekka-mander-553129144 >> Website von Dr. Rebekka Mander: https://newmindconsulting.de >> Passende Studien zum Thema Selbstorganisation: https://doi.org/10.1026/0932-4089/a000405 und https://doi.org/10.1007/s11612-023-00671-y  >> weitere Folgen Klartext HR: https://persoblogger.de/klartext-hr >> Lernen Sie auch das Podcast-Format YOUR HR STAGE von Stefan Scheller kennen: https://persoblogger.de/your-hr-stage

In dieser Folge von „Antiintuitiv“ dreht sich alles um Software-Einführung aus systemischer Sicht. Host Holger Schlichting lädt zwei Praktiker:innen ein, die Digitalisierung aus dem Alltag kennen. Zu Gast ist Svenja Buckow, systemische Organisationsentwicklerin und Agile Coach bei Praxisfeld. Außerdem dabei: Tim Bohlen, Geschäftsführer von Mind Act Consulting & Content GmbH. Gemeinsam räumen sie mit der Idee auf, „die Mitarbeitenden müssten sich nur mehr anstrengen“. Denn Software scheitert selten am Können – sondern an Erwartungen, Rollen und Rahmenbedingungen. Digitalisierung erhöht zunächst die Komplexität: mehr Möglichkeiten, mehr Schnittstellen, mehr Druck. Svenja berichtet aus einer DMS-Einführung mit vielen Einheiten, Regionen und Stakeholdern. Dabei wird sichtbar, wie Prozessvielfalt erst durch Software wirklich „aufpoppt“. Im Fokus: Projektorganisation statt Heldentum – mit klaren Rollen, Gremien und Routinen. Ein Schlüssel: schneller technischer Support und zügiges Beheben von Kinderkrankheiten. Tim zeigt, warum Appelle an „Haltung (Mindset)“ oft ins Leere laufen. Stattdessen: Anwendungsfälle, die den konkreten Nutzen für Anwender:innen greifbar machen. Ein Leitbild ist das Nutzen-Dreieck aus Organisation, Mitarbeitenden und Kundschaft. Wer nur den Organisationsnutzen optimiert, riskiert Ablehnung und Schattenprozesse. Typische Spannungen werden benannt: Standardisierung versus Individualisierung. Oder: Prozesskorrektheit versus Effizienz – und was das für Entscheidungen heißt. Auch wichtig: Messbarkeit ist kein Automatismus, sie macht oft erst Unsicherheit sichtbar. Am Ende zählt, welche neuen Routinen im Alltag wirklich anschlussfähig werden. Eine Folge für alle, die IT-Projekte als Changeprozess verstehen wollen.

In der 57. Folge von Informatik für die moderne Hausfrau spreche ich mit Stephanie Reiner über digitale Barrierefreiheit. Stephanie erklärt, warum es bei Designprozessen (nicht nur im digitalen Bereich und in Bezug auf Technik) wichtig ist, alle Menschen von Anfang mitzudenken - insbesondere Menschen mit Behinderung, denn höchstwahrscheinlich werden die meisten von uns im Laufe unseres Lebens eine solche erwerben. Welche Herausforderungen es dabei gibt, erläutert Stephanie u.a. am Beispiel eines Forschungsprojekts, in dem sie gearbeitet hat. Wir werfen außerdem einen Blick auf das Barrierefreiheitsstärkungsgesetz, das seit Ende Juni 2025 in Kraft ist.  Stephanie gibt uns zudem Einblicke in ihre aktuelle Forschung, im Rahmen ihrer Promotion zum Thema "ressourcenorientierte Personalarbeit in Zeiten der digitalen Transformation" beschäftigt sie sich nämlich damit, welche Voraussetzungen Arbeitnehmer*innen benötigen, um digitale und insbesondere KI-Kompetenzen erwerben zu können. Inwieweit sie dabei aus ihrer Vergangenheit als Organisationsentwicklerin und Agile Coach schöpft und warum ihre früheren Berührungspunkte mit der IT förderlich sind, verrät sie ebenfalls. Wir erfahren außerdem Genaueres über das Berufsbild der FH- bzw. HAW-Professur und insbesondere über das Modell der Nachwuchsprofessur in Bayern. Stephanie erläutert uns diesbezüglich, wie im Rahmen von Nachwuchsprofessuren einerseits engagierte Kräfte aus der Wirtschaft akademische Qualifikationen nachholen und andererseits Wissenschaftler*innen Praxiserfahrung aufbauen können. Welche weiteren Anforderungen und Rahmenbedingungen es gibt, schildert sie ebenfalls. Mehr Informationen zu Stephanie Reiner sowie Kontaktmöglichkeiten findet ihr unter den folgenden Links: - https://www.hnu.de/stephanie-reiner - https://www.linkedin.com/in/stephanie-reiner-57346478/ Mehr über das Erasmus+-Projekt PaViVET, in dem Stephanie gearbeitet hat, erfahrt ihr hier: https://www.pavivetproject.com/proyecto-y-resultados/project-and-results Ob für eure Webseite Handlungsbedarf im Sinne des Barrierefreiheitsstärkungsgesetzes (BFSG) besteht, könnt ihr auf dieser Seite prüfen: https://bfsg-gesetz.de/check/ Genaueres über die erwähnten Web Content Accessibility Guidelines könnt ihr hier nachlesen: https://www.w3.org/WAI/standards-guidelines/wcag/glance/ Zum Thema digitale Barrierefreiheit könnt ihr euch ab Ende 2026 kostenlos über diesen Kurs fortbilden (Kooperation zwischen HNU, HAW Kempten, KSH München und Universität Bamberg): https://open.vhb.org/blocks/occoursemetaselect/detailpage.php?id=453 Mehr über das Modell der Nachwuchsprofessur in Bayern erfahrt ihr hier: https://werdensieprof.de/nachwuchsprofessur/ Über die in der Folge angesprochene Technik des "Rubber Duck Debugging" erfahrt ihr auf dieser Seite mehr (inkl. Möglichkeit, mit einer Rubber Duck zu sprechen): https://rubberduckdebugging.com/ In dieser Folge wurde verwiesen auf Folge 35: Technik im Leben älterer Menschen - Gast: Karola Köpferl.  Alle Informationen zum Podcast findet ihr auf der zugehörigen Webseite https://www.informatik-hausfrau.de. Zur Kontaktaufnahme schreibt mir gerne eine Mail an mail@informatik-hausfrau.de oder meldet euch über Social Media. Auf Instagram und Bluesky ist der Podcast unter dem Handle @informatikfrau (bzw. @informatikfrau.bsky.social) zu finden. Wenn euch dieser Podcast gefällt, abonniert ihn doch bitte und hinterlasst eine positive Bewertung oder eine kurze Rezension, um ihm zu mehr Sichtbarkeit zu verhelfen. Rezensionen könnt ihr zum Beispiel bei Apple Podcasts schreiben oder auf panoptikum.social. Falls ihr die Produktion des Podcasts finanziell unterstützen möchtet, habt ihr die Möglichkeit, dies über die Plattform Steady zu tun. Weitere Informationen dazu sind hier zu finden: https://steadyhq.com/de/informatikfrau Falls ihr mir auf anderem Wege etwas 'in den Hut werfen' möchtet, ist dies (auch ohne Registrierung) über die Plattform Ko-fi möglich: https://ko-fi.com/leaschoenberger Dieser Podcast wird gefördert durch das Kulturbüro der Stadt Dortmund.

Steve Martin: Coaching Product Owners to Be the Voice of the Customer In this episode, we refer to Henrik Kniberg's "Product Owner in a Nutshell" video and Product Ownership by Geoff Watts. The Great Product Owner: Rob Gard's Customer Obsession Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The role of the PO really is to help the team empathize with the user, the customer of the product, because that's how they can develop great solutions." - Steve Martin   Rob Gard worked at a fintech firm and is now CPO of a major fintech company. Steve describes him as having a brilliant mind and being a real agileist—someone Steve learned a huge amount about Agile from. Rob's defining characteristic was his absolute obsession with the user. Everything focused on customer pain points. Working with engineering teams serving military customers, Rob held regular workshops with those customers to understand their pain firsthand. He was literally the voice of the customer, not theoretically but practically. Rob pushed and challenged teams to be more innovative, always looking for better ways of providing better software. His gift was communication—specifically, briefing the team on the problem rather than just reading out stories in refinement sessions. This is the anti-pattern many Product Owners fall into: going through the motions, reading requirements without context. Real product ownership, as Rob demonstrated, is telling a story that helps the team empathize and understand the pain. When teams can internalize customer problems, they develop better solutions. Rob's ability to communicate the problem into the minds of teams enabled them to serve customers more effectively. This is the essence of great Product Ownership: not being a proxy for management, not juggling multiple teams, but being deeply connected to customer pain and translating that pain into context the team can work with.   Self-reflection Question: Do your refinement sessions tell stories that help the team empathize with customer pain, or do you just read out requirements? The Bad Product Owner: Proxies for Management Instead of Customer Advocates Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "They weren't a team, they were a group of individuals working on multiple different projects." - Vasco Duarte   Steve emphasizes that Product Owners often have great intentions but struggle due to lack of training and coaching. The anti-patterns are systemic: commercial managers "dressed up" as Product Owners without understanding the role. Project managers transitioning to PO roles—though Steve notes PMs can make really good POs with proper support. The most damaging pattern is Product Owners spread across multiple teams, having very little time to focus on any single team or their customers. These POs become proxies—representing the voice of senior management rather than the voice of the customer. They cascade requirements downward instead of bringing customer insights upward. The solution isn't to criticize these struggling Product Owners but to help them understand their role and see what good looks like. Steve recommends Henrik Kniberg's "Product Owner in a Nutshell" video—15 minutes, 15 years old, still profoundly relevant. He also points to Product Ownership by Geoff Watts and formal training like CSPO or IC Agile Product Ownership courses. The fundamental issue is meeting Product Owners where they are, providing coaching and support to transform them from management proxies into customer advocates. When POs understand their role as empathy builders between customers and teams, everything changes.   Self-reflection Question: Is your Product Owner the voice of senior management or the voice of the customer?   [The Scrum Master Toolbox Podcast Recommends]

Steve Martin: Making Scrum Master Success Visible with OKRs That Actually Work Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It is not the retrospective that is the success of the retrospective. It is the ownership and accountability where you take improvements after the session." - Steve Martin   The biggest problem for Scrum Masters isn't just defining success—it's being able to shout it from the rooftops with tangible evidence. Steve champions OKRs as an amazing way to define and measure success, but with a critical caveat: they've historically been poorly written and implemented in dark rooms by executives, then cascaded down to teams who never bought in. Steve's approach is radically different. Create OKRs collectively with the team, stakeholders, and end users. Start by focusing on the pain—what problems or pain points do customers, users, and stakeholders actually experience? Make the objective the goal to solve that problem, then define how to measure progress with key results. When everyone is bought in—Scrum Master, engineers, Product Owner, stakeholders, leaders—all pulling in the same direction, magic happens. Make progress visible on the wall like a speedometer, showing exactly where you are at any moment. For an e-commerce checkout, the problem might be too many steps. The objective: reduce pain for users checking out quickly. The baseline: 15 steps today. The target: 5 clicks in three months. Everyone can see the dial moving. Everything should focus on the customer as the endpoint. The challenge is distinguishing between targets imposed from above ("increase sales by 10%") and objectives created collaboratively based on factors the team can actually control. Find what you can control first, work with customers to understand their pain, and start from there.   Self-reflection Question: Can you articulate your team's success with specific, measurable outcomes that everyone—from developers to executives—understands and owns? Featured Retrospective Format for the Week: Post-Retro Actions and Ownership The success of a retrospective isn't the retrospective itself—it's what happens after. Steve emphasizes that ownership and accountability matter more than the format of the session. Take improvements from the retrospective and bring them into the sprint as user stories with clear structure: this is the problem, how we'll solve it, and how we'll measure impact. Assign collective ownership—not just a single person, but the whole team owns the improvement. Then bring improvements into the demo so the team showcases what changed. This creates cultural transformation: the team themselves want to bring improvements, not just because the Scrum Master pushed them. For ongoing impediments, conduct root cause analysis. Create a system to escalate issues beyond the team's control—make these visible on another board or with the leadership team. Find peers in pain: teams with the same problems can work together collectively. The retrospective format matters less than this system of ownership, action, measurement, and visibility. Stop retrospective theatre—going through the motions without taking action. Make improvements real by treating them like any other work: visible, measured, owned, and demonstrated.   [The Scrum Master Toolbox Podcast Recommends]

Steve Martin: Why Agile Fatigue Means We Need to Change Our Approach Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "We teach transformation, we support transformation, we help change, but we don't really understand what they're changing from." - Steve Martin   Steve believes Agile as a whole is on the back foot, possibly regressing. There's palpable fatigue in the industry, and transformation in its current form hasn't been the success we hoped. Organizations still need to work in a state of agility—making rapid decisions, aligning teams, delivering value at pace—but they're exhausted by how we've implemented Agile. As Agile professionals, Steve argues, we have a responsibility to take stock and reflect on what's not working. The problem isn't that organizations don't need agility; it's that we've been force-feeding them frameworks without understanding their context. Steve invokes an ancient principle: "When the student is ready, the teacher will appear." But we haven't waited for readiness—we've barged in with Big Bang transformations, bringing 10, 15, or 20 Agile coaches to "save the world." The solution requires meeting people where they are, understanding what they're changing from, not just what they're changing to. Steve's coaching conversation centers on a radical idea: stop trying to help teams that don't want to be helped. Focus on teams already interested in incremental, adaptable delivery. Run small pilots, learn what works, then scale when ready. The age of prescriptive transformation is over. We need to adapt to the reality of the moment, experiment with what works, and have the courage to change the plan when our approach isn't working.   Self-reflection Question: Are you forcing Agile on teams that aren't ready, or are you working with those who genuinely want to improve their delivery approach?   [The Scrum Master Toolbox Podcast Recommends]

Steve Martin: When a Distributed Team's Energy Vanishes into the Virtual Void Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "They weren't a team, they were a group of individuals working on multiple different projects." - Vasco Duarte (describing Steve's team situation)   The infrastructure team looked promising on paper: Product Owner in Italy, hardware engineers in Budapest, software engineers in Bucharest, designers in the UK. The team started with energy and enthusiasm, but within a month, something shifted. People stopped showing up for daily stand-ups. Cameras went dark during meetings. Engagement in retrospectives withered. This wasn't just about being distributed—plenty of teams work across time zones successfully. The problem ran deeper. The Scrum Master had a conflict of interest, serving dual roles as both facilitator and engineer. Team members were simultaneously juggling three or four other projects, treating this work as just another item on an impossibly long list. Steve spent a couple of months watching the deterioration before recognizing the root cause: there was no leadership sponsorship or buy-in. Stakeholders weren't invested. The team wasn't actually a team—they were individuals happening to work on the same project. Steve considers this a failure because he couldn't solve it. Sometimes, the absence of organizational support creates an unsolvable puzzle. Without leadership commitment, even the most skilled Scrum Master can't manufacture the conditions for team success.   In this episode, we refer to The Phoenix Project by Gene Kim, a book about organizational culture disguised as a DevOps novel.   Self-reflection Question: Is your team truly dedicated to one mission, or are they a collection of individuals spread across competing priorities? Featured Book of the Week: The Phoenix Project by Gene Kim "There's a lot of good lightning bulb moments that go off." - Steve Martin   Steve describes The Phoenix Project as a book about culture, not just DevOps. Written like a novel following a mock company, it creates continuous light bulb moments for readers. The book resonated deeply with Steve because it exposed patterns he'd experienced firsthand—particularly the anti-pattern of single points of failure. Steve had worked with an engineer who would spend entire weekends doing releases, holding everything in his head, then burning out and taking three days off to recover. This engineer was the bottleneck, the single point of failure that put the entire system at risk. The Phoenix Project illuminates how knowledge hoarding and dependency on individuals creates organizational fragility. The solution isn't just technical—it's cultural. Teams need to share knowledge and understanding, deliberately de-risking the concentration of expertise in one person's mind. Steve recommends this book for anyone trying to understand why organizational transformation requires more than process changes—it demands a fundamental shift in how teams think about knowledge, risk, and collaboration.   [The Scrum Master Toolbox Podcast Recommends]

Steve Martin: When the Gospel of Agile Becomes a Barrier to Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It took me a while to realize that that's what I was doing. I felt the reason wasn't working was them, it wasn't me." - Steve Martin   Steve carried the Scrum Guide like a Bible in his early days as an Agile coach. He was a purist—convinced he had an army of Agile practitioners behind him, ready to transform every team he encountered. When teams questioned his approach, he would shut down the conversation: "Don't challenge me on this, because this is how it's supposed to be." But pushing against the tide and spreading the gospel created something unexpected: resistance. The more Steve insisted on his purist view, the more teams pushed back. It took him a couple of years to recognize the pattern. The problem wasn't the teams refusing to change—it was his approach. Steve's breakthrough came when he started teaching and realized he needed to meet people where they are, not force them to come to him. Like understanding a customer's needs, he learned to build empathy with teams, Product Owners, and leaders. He discovered the power of creating personas for the people he was coaching, understanding their context before prescribing solutions. The hardest part wasn't learning this lesson—it was being honest about his failures and admitting that his righteous certainty had been the real impediment to transformation.   Self-reflection Question: Are you meeting your teams where they are, or are you pushing them toward where you think they should be?   [The Scrum Master Toolbox Podcast Recommends]

Natalia Curusi: From Spreadsheets to Discovery—Helping POs Make the Transition The Great Product Owner: Taking Ownership and Coaching the Team Forward Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "That person was not just a great product owner, but a great coach—he had excellent communication and stakeholder management skills, and he coached myself as a Scrum Master, showing me how product ownership should look like." - Natalia Curusi   Natalia worked with a Product Owner who embodied everything the role should be. He didn't come from a technical background, but he possessed exceptional domain knowledge, outstanding communication skills, and stakeholder management expertise you rarely find in one person. What made him truly remarkable was that he coached everyone around him, including Natalia as the Scrum Master.  He demonstrated full empowerment and ownership—making decisions himself rather than constantly escalating to higher management. When risks needed to be taken, he took them with courage and conviction. The team trusted him completely because he balanced business needs with team capacity, always understanding what they could realistically achieve. Over the past five years, this person has been promoted multiple times and now serves as a global director of product, still with the same company.  When Natalia thinks about what great product ownership looks like, she thinks of him—someone who combined technical understanding with coaching ability, took genuine ownership of outcomes, and empowered the team through clear vision and decisive leadership. These are exactly the skills that are hardest to find in the market, yet when you find them, the impact is transformative for the entire organization.   Self-reflection Question: Does your Product Owner take ownership and make decisions, or do they constantly escalate to higher management, preventing the team from moving forward with confidence? The Bad Product Owner: Assigned Without Training, Support, or Willingness "She was a great subject matter expert with deep domain knowledge, but the organization assigned her the product owner role without her willingness, without training, and while she was already 80% loaded with other responsibilities." - Natalia Curusi   Natalia encountered a Product Owner anti-pattern that reveals a systemic organizational failure. The person was an exceptional subject matter expert with incredible domain knowledge, but when the organization decided to adopt Agile, they assigned her the PO role like sticking a label on a box—no training, no consent, no preparation. She was already working at 80% capacity on other responsibilities and had no understanding of what product ownership meant. Frustrated and overwhelmed, she approached the role from a command-and-control mindset. At the project start, she brought a massive spreadsheet of requirements, expecting the team to implement them sequentially.  The team tried a different approach, wanting to understand problems before discussing solutions, but the PO surprised everyone by re-introducing the spreadsheet in a later meeting—a clear sign of misalignment and broken trust. Natalia, recognizing this was a battle she couldn't win without organizational support, chose to manage the relationship rather than create open conflict. She worked to mediate between the PO's spreadsheet approach and the team's need for discovery and iterative development. The real anti-pattern wasn't the individual—it was the organization assigning critical roles without providing training, time, or psychological safety. This situation illustrates why product ownership fails: not from bad people, but from bad systems that set people up to fail.   Self-reflection Question: When you see a struggling Product Owner, are you addressing the individual's behavior or the systemic conditions that set them up to fail in the first place?   [The Scrum Master Toolbox Podcast Recommends]

Wir begrüßen heute die wunderbare Frieda Feld. Frieda ist eine Frau, die den Problemstellungen ins Gesicht schaut und aktiv nach Lösungen sucht. So hat sie einen spannenden Lebensweg hinter sich und hat den Schritt aus der Aufgabe als Agile Coach in einem Unternehmen hinein in die Selbständigkeit gewagt. Frieda kümmert sich mit ihrem Business um die regionale Wolle der Rheinschafe in Düsseldorf und Köln. Vielleicht fragst du dich jetzt, wieso wir Frieda eingeladen haben? Na, ganz einfach: Sie hat bisher bemerkenswerte Lernerfahrungen sammeln dürfen und teilt diese mit uns. Dazu beantwortet sie u.a. diese Fragen: Wie gehe ich mit Fehlern um? Was tun, wenn der Mut fehlt, um nächste Schritte zu gehen? Was bringt mich in den Flow? Locker, leichtgängig und tiefgründig – eine tolle Mischung, wie wir finden. Wir wünschen dir wertvolle Erkenntnisse und ganz viel Freude mit der aktuellen Folge.Schicke uns deine Fragen und Anregungen einfach per Sprachnachricht an:  https://www.speakpipe.com/lehrheldenOder per E-Mail an: info@lehrhelden.comHier findest du mehr zu Frieda Feld:https://www.rhool.de/Weitere Infos zu uns:Andrea Lawlor: https://2-care.de/ und https://www.lawlor-coaching.de/Silvia Schanze: https://www.schanze-coaching.com/Und zum Buch „Entspannungscoaching“: https://www.beltz.de/fachmedien/training_coaching_und_beratung/produkte/details/48814-mini-handbuch-entspannungscoaching.html#friedafeld #rhoolyarn #regional #stärkennutzen #flow #problemezukunftsorientiertlösen #zukunftsorientierteslernen #lehrhelden #lebenslangeslernen #schafe #podcast #schafbusiness #mut

Natalia Curusi: Measuring What Matters Beyond Velocity and Story Points Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "We as Scrum Masters need to put a scope for ourselves—we need to aim to leave the place where we work a little bit better than it was, and to make sure that this place could improve itself without us." - Natalia Curusi   Natalia defines success for Scrum Masters with crystal clarity: leave the organization better than you found it, and ensure it can continue improving when you're gone. This means fostering independence and ownership in teams so they can perform whether you're on vacation, in another meeting, or have moved to coaching other teams.  The opposite pattern—where everything falls apart when the Scrum Master isn't present—reveals someone who hasn't truly succeeded in the role. Natalia also emphasizes the importance of establishing metrics early, but not the traditional ones.  Using velocity as a metric is an anti-pattern that focuses teams on the wrong outcomes. Instead, she recommends metrics like predictability, team morale, psychological safety measured through 360 feedback, and the quality of conversations both within teams and with stakeholders. But metrics alone don't tell the story.  Natalia champions the concept of Gemba walks—going to see what's actually happening, talking to people, observing the reality rather than just reviewing dashboard numbers. Some metrics are easily gamed, others provide only narrow perspectives on reality. The most important practice is using metrics to trigger reflection and adaptation, not as fixed targets. Natalia believes strongly that the quality of conversations—how teams discuss options, make decisions together, and adapt when facing pressure—reveals more about a Scrum Master's success than any velocity chart ever could. The ultimate question: can your team succeed without you?   Self-reflection Question: If you disappeared from your team tomorrow, would they continue improving, or would progress stop until someone replaced you? Featured Retrospective Format for the Week: Spotify Squad Health Check "This is a multidimensional retro that I run with teams every 2 to 3 months—you need around 30 minutes for it, and I often get insights and new ideas from this retrospective that help me as a Scrum Master." - Natalia Curusi   The Spotify Squad Health Check is Natalia's favorite retrospective format because it provides a comprehensive view of team health across multiple dimensions. Unlike traditional retrospectives that might focus on a single sprint or specific issue, this format examines the team's overall state across areas like teamwork, support, mission clarity, and technical quality. Teams rate themselves on various health indicators, creating a visual representation that reveals patterns over time.  What makes this particularly valuable is that it works whether you know the team well or are just starting with them—either way, you gain insights and "aha moments" about where the team truly stands. The multidimensional nature prevents teams from optimizing just one aspect while neglecting others, and the regular cadence (every 2-3 months) allows you to track trends and celebrate improvements.  For Natalia, this format consistently surfaces the hidden challenges that teams might not raise in regular retrospectives, making it an essential tool in her Scrum Master toolkit.   [The Scrum Master Toolbox Podcast Recommends]

Mein Gast **René Schröder** ist Produktstratege, Agile Coach und Geschäftsführer der **RegSus Consulting GmbH**. Er unterstützt Unternehmen dabei, ihre IT von einer reinen Werkbank zu einem echten Wertstifter zu entwickeln - mit Fokus auf Wirkung, schnelle Lernzyklen und enge Zusammenarbeit zwischen Business und IT. Bekannt ist er auch als Autor mehrerer Bücher rund um Produktentwicklung, Evidenz und moderne Organisationskultur.

Natalia Curusi: Demonstrating Your Value When the Market Questions Agile Roles Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "My challenging topic is about the demand of agility in the market—how do we fit ourselves as scrum masters in that AI era? How can we demonstrate our competence and contribution when there's a perception that agile roles bring little value?" - Natalia Curusi   Natalia faces the challenge every Scrum Master in 2025 grapples with: how to demonstrate value in an era when business perceives agile roles as optional overhead. The market has contracted, companies are optimizing budgets, and Scrum Masters often appear first on the chopping block.  There's talk of "blended roles" where developers are expected to absorb Scrum Master responsibilities, and questions about how AI might replace the human facilitation work that coaches provide. But Natalia believes the answer lies in understanding something fundamental: the Scrum Master is a deeply situational and contextual role that adapts to what the team needs each day.  Some teams need help with communication spaces, others need work structure like Kanban boards, still others need translation between technical realities and stakeholder expectations. The challenge is that this situational nature makes it incredibly hard to explain to business leaders who think in fixed job descriptions and measurable outputs. Natalia's approach involves bringing metrics—not velocity, which focuses on the wrong things, but metrics around team independence, continuous improvement, and organizational capability. She suggests concepts like Gemba walks—going to see what's actually happening rather than relying only on numbers. The real question Natalia poses is this: the biggest value we can bring to an organization is to leave it better than we found it, but how do we make that visible and tangible to business stakeholders who need justification for our roles?   Self-reflection Question: If you had to demonstrate your value as a Scrum Master using only observable evidence from the past month, what would you show your leadership?   [The Scrum Master Toolbox Podcast Recommends]

Natalia Curusi: The Dark Side of High-Performing Dream Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I was proud of this team—I helped form them from the start, we traveled to the client together, they were mature and independent, they even jelled outside the workplace. This was my dream team." - Natalia Curusi   Natalia had built something special. The team was technically strong, emotionally connected, and highly productive. They socialized outside work, traveled together to client sites, and operated with remarkable independence. But when a new junior developer joined, everything started to unravel.  The existing team members were like heroes—fast, skilled, confident. The newcomer couldn't keep pace, and slowly Natalia noticed something disturbing: the team started making fun of the new member during retrospectives and stand-ups. The person became an outlier, a black swan ignored by the group. Natalia conducted one-on-one meetings with both the new member and the team, but the situation only worsened. The new person insisted they were fine and didn't need help. The team members claimed they were just joking around. Meanwhile, the team structure and morale deteriorated.  Natalia realized she was watching her dream team self-destruct through a form of bullying—something she hadn't even recognized at the time. Finally, she understood she couldn't handle this alone and escalated to the head of discipline and the organizational psychologist. Together, they decided to rotate the person to another team where they felt more comfortable. Natalia learned a painful lesson: as Scrum Masters, we don't need to solve everything ourselves, and sometimes the best solution is recognizing when to use the support structure around us rather than treating it as a personal failure.   In this episode, we refer to Coaching Agile Teams by Lyssa Adkins and Training from the Back of the Room by Sharon Bowman.   Self-reflection Question: When have you witnessed subtle forms of exclusion in your team, and did you recognize them early enough to intervene effectively? Featured Book of the Week: Coaching Agile Teams by Lyssa Adkins "This was the first book about agile coaching that I read, and it's how I understood that I was already playing the scrum master role without even knowing it—I understood that I was already acting like a glue for the team." - Natalia Curusi   Natalia discovered Coaching Agile Teams at a pivotal moment in her career. The book revealed something profound: if you're irreplaceable, there's a problem. A great Scrum Master or coach makes themselves obsolete by growing team members who can replace them. The team should be able to perform independently when you're on vacation or move to another assignment. Lyssa Adkins showed Natalia that she needed to let go of over-control and over-responsibility, focusing instead on growing the team's capabilities. The book remains one of Natalia's top recommendations for every junior Scrum Master wanting to embrace the role, alongside Training from the Back of the Room, which teaches facilitators how to run interactive workshops where people learn from each other rather than just listening to slides.   [The Scrum Master Toolbox Podcast Recommends]

Natalia Curusi: When Your Technical Expertise Becomes Your Biggest Scrum Master Weakness Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I thought my technical background was my biggest strength, but I understood that this was my biggest weakness—I was coming into stand-ups saying 'I know how we need to fix that issue,' and I was a Scrum Master." - Natalia Curusi   Natalia stepped into her first blended role as team leader and Scrum Master full of confidence. With years of programming experience behind her, she believed she could guide her team through any technical challenge. But during morning stand-ups, she found herself suggesting solutions, directing technical approaches, and sharing her expertise freely. The team listened—after all, she was their former leader. They implemented her suggestions, but when those solutions failed, the team didn't have the thinking process to adapt them to their context.  Natalia realized she was preventing the team's learning and ownership by taking control away from them. The turning point came when she made a deliberate choice: she selected the most technical person on the team to become the technical authority and committed to never stepping on his feet again. From that moment forward, she focused purely on the Scrum Master role—asking questions, fostering collaboration, and shutting up to listen actively.  Years later, that technical lead followed her to another job, and they remain friends to this day. Natalia learned that her contribution wasn't about giving solutions—it was about keeping the team from losing ownership of their work.   Self-reflection Question: When you attend your team's daily stand-up, are you contributing to collaboration, or is your contribution keeping the team from owning their work?   [The Scrum Master Toolbox Podcast Recommends]

Kirsten Maitland, co-founder and "CheeseMaster" of the critically acclaimed Rebel Cheese, recently joined The Ash Said It Show to pull back the curtain on the brand's meteoric rise. From military discipline to the largest vegan brie cavein the country, Maitland shared the surprising secrets behind her Shark Tank success and how she's converting die-hard dairy lovers one creamy, cultured wheel at a time. This episode is a must-listen for anyone interested in vegan food innovation, conscious business growth, and the power of a daring career pivot. Maitland was clear that the brand's success in creating the "world's best artisan vegan brie" comes from rejecting modern shortcuts. The company's commitment to traditional cheesemaking techniques—including the use of a temperature and humidity-controlled vegan brie cave—is non-negotiable. This meticulous aging process, she explained, is essential for cultivating the complex, "funky" flavor profiles and genuine textures that simply cannot be achieved with food science alone. The shocking truth? Most of Rebel Cheese's customers are not vegan. Maitland credited this conversion success to two key factors: flavor and familiarity. The cheeses are designed to function exactly like their dairy counterparts—they slice, melt, and hold up on a dairy-free charcuterie board. By focusing on replicating beloved classics like their Smoked Cheddar and Cave-Aged Brie, Rebel Cheese removes the intimidating element of the unknown for traditional cheese lovers. What non-obvious skill does a former Navy veteran entrepreneur bring to making plant-based cheese? Protocol Adherence and Adaptability. Maitland revealed that her experience as an Operations Specialist and later an Agile Coach in Big Tech taught her to build robust, repeatable processes (critical for food safety and quality control) while maintaining the agility to quickly iterate on recipes and scale production. This structure is the unseen foundation that supports the brand's artisanal quality at a mass scale. The Shark Tank investment from Mark Cuban and Lori Greiner caused an "explosion" in e-commerce orders. Maitland explained that scaling meant implementing a modular production system. Rather than sacrificing the small-batch, handcrafted process, they replicated it. They invested in equipment to handle the raw material processing (cashews) efficiently, but kept the culturing, aging, and finishing of the cheese strictly hands-on, ensuring the artisanal standard remains in every wheel shipped nationwide. Beyond the capital and media boost, Maitland's most valuable takeaway was the need for ruthless strategic focus. The Sharks' scrutiny forced the team to prioritize the most scalable, high-margin products—the ones that truly "rebelled" against expectations—allowing them to streamline their offerings and dominate the premium plant-based cheese market. In a transparent discussion, Maitland addressed the realities of running a high-growth business while staying true to its values. She emphasized that balancing the "values-led" mission with the demands of a "financially sustainable small business" requires transparent communication and strategic operational contractionswhen necessary. The core principle, she stated, is integrity—in their product, their financials, and their public messaging. Maitland sees the next major hurdle for high-end vegan food innovation not in replicating flavor, but in achieving price parity with dairy. The strategy for Rebel Cheese is to leverage increased volume and better supply chain relationships to drive down the cost of premium ingredients, ultimately making gourmet dairy-free foods accessible to the mass market and leading the charge into a truly plant-powered future. Web: https://rebelcheese.com Rebel Cheese is the critically acclaimed, Austin, Texas-based gourmet food company and brick-and-mortar bistro that is revolutionizing the plant-based cheese industry. Founded by the dynamic, globe-trotting duo, Kirsten Maitland and Fred Swar, Rebel Cheese has successfully challenged the notion that high-quality, artisanal cheese requires dairy, becoming a globally recognized brand in the vegan food and dairy-free charcuterie space. The brand was born out of co-founder Kirsten Maitland's personal journey to find flavorful, satisfying, and sophisticated vegan cheese alternatives after adopting a plant-based diet. She recognized a massive gap in the market: while basic dairy-free cheeses existed, none truly captured the complex textures, sharp flavors, and aging processes of traditional European cheeses. Rebel Cheese's mission is simple yet audacious: to create handcrafted, gourmet plant-based cheeses that are indistinguishable from their dairy counterparts in taste, texture, and melting properties. They achieve this by using old-world cheesemaking techniques—including culturing, aging, and ripening—but substituting cow or goat milk with a base of organic cashew milk and fava bean protein. Rebel Cheese gained massive national attention after appearing on the hit show Shark Tank. The company impressed the notoriously skeptical investors, with billionaire Mark Cuban quickly becoming an investor after declaring their products, particularly the Brie, tasted exactly like traditional cheese. For customers outside of Texas, Rebel Cheese ships its artisanal cheeses and curated gift boxes nationwide, bringing its award-winning plant-based cheese directly to consumers across the country. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a: Captivating event host Insightful lifestyle blogger Popular podcast creator Trusted voice in personal development Her mission? To empower individuals with real-world strategies, positive mindset tools, and actionable advice that lead to lasting transformation. Discover Ash Brown's World AshSaidit.com – Lifestyle Blog & Event Hub Explore exclusive event invites, honest product reviews, and daily inspiration through Ash's vibrant online platform. AshSaidit.com is your go-to destination for personal growth content, wellness tips, and authentic storytelling. The Ash Said It Show – Top-Ranked Podcast With over 2,100 episodes and 700,000+ global listens, Ash's podcast features inspiring interviews, life lessons, and empowerment stories from changemakers across industries. Each episode delivers practical tools and encouragement to help listeners thrive. Why Ash Brown Is a Leading Voice in Personal Development Ash Brown stands out for her: Authentic Optimism – Her contagious positivity helps audiences embrace challenges with confidence Relatable Advice – Ash shares unfiltered, honest insights that resonate across cultures and backgrounds Actionable Strategies – From mindset shifts to goal-setting, Ash equips listeners with tools to create real change Whether you're seeking career motivation, emotional resilience, or daily inspiration, Ash Brown is the trusted guide to help you rise. Website: AshSaidit.com Podcast: The Ash Said It Show (available on Spotify, Apple Podcasts, Google Podcasts) Connect with Ash Brown: Goli Gummy Discounts: https://go.goli.com/1loveash5 Luxury Handbag Discounts: https://www.theofficialathena.... Review Us: https://itunes.apple.com/us/po... Subscribe on YouTube: http://www.youtube.com/c/AshSa... Instagram: https://www.instagram.com/1lov... Facebook: https://www.facebook.com/ashsa... 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Co może przydać się, gdy dwa zespoły Project Managerów (PM) łączą się w jeden? Na pewno przyda się zbudowanie tożsamości jednego zespołu, ale pozostaje jeszcze kwestia unaocznienia i organizacja tego, nad czym pracujemy samodzielnie, oraz wspólnie. Jak? Kanbanem. Julia Korczak, Agile Coach z Orange Polska, opowiada historię zastosowania elementów Metody Kanban właśnie w kontekście dwóch zespołów, które przechodzą od nazwania po imieniu tego, co nie działa do zbudowania wspólnego obrazu pracy i ucieczki od spotkaniozy. Zapraszamy!

Darryl Wright: The PONO—Product Owners in Name Only and How They Destroy Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Collaborative, Present, and Clear in Vision   "She was collaborative, and that meant that she was present—the opposite of the MIA product owner. She came, and she sat with the team, and she worked with them side by side. Even when she was working on something different, she'd be there, she'd be available." - Darryl Wright   Darryl shares an unusual story about one of the best Product Owners he's ever encountered—someone who had never even heard of Agile before taking the role. Working for a large consulting company with 170,000 staff worldwide, they faced a difficult project that nobody wanted to do. Darryl suggested running it as an Agile project, but the entire team had zero Agile experience. The only person who'd heard of Agile was a new graduate who'd studied it for one week at university—he became the Scrum Master. The executive sponsor, with her business acumen and stakeholder management skills, became the Product Owner despite having no idea what that meant.  The results were extraordinary: an 18-month project completed in just over 7 months, and when asked about the experience, the team's highest feedback was how much fun they had working on what was supposed to be an awful, difficult project. Darryl attributes this success to mindset—the team was open and willing to try something new.  The Product Owner brought critical skills to the role even without technical Agile knowledge: She was collaborative and present, sitting with the team and remaining available. She was decisive, making prioritization calls clearly so nobody was ever confused about priorities. She had excellent communication skills, articulating the vision with clarity that inspired the team. Her stakeholder management capabilities kept external pressures managed appropriately. And her business acumen meant she instantly understood conversations about value, time to market, and customer impact.  Without formal training, she became an amazing Product Owner simply by being open, willing, and committed. As Darryl reflects, going from never having heard of the role to being an inspiring Product Owner in 7 months was incredible—one of the most successful projects and teams he's ever worked with.   Self-reflection Question: If you had to choose between a Product Owner with deep Agile certification and no business skills, or one with strong business acumen and willingness to learn—which would serve your team better? The Bad Product Owner: The PONO—Product Owner in Name Only   "The team never saw the PO until the showcase. And so, the team would come along with work that they deemed was finished, and the product owner had not seen it before because he wasn't around. So he would be seeing it for the first time in the showcase, and he would then accept or reject the work in the showcase, in front of other stakeholders." - Darryl Wright   The most destructive anti-pattern Darryl has witnessed was the MIA—Missing in Action—Product Owner, someone who was a Product Owner in Name Only (PONO). This senior business person was too busy to spend time with the team, only appearing at the sprint showcase. The damage this created was systematic and crushing. The team would build work without Product Owner engagement, then present it in the showcase looking to be proud of their accomplishment.  The PO, seeing it for the first time, would accept or reject the work in front of stakeholders. When he rejected it, the team was crushed, deflated, demoralized, and made to look like fools in front of senior leaders—essentially thrown under the bus. This pattern violates multiple principles of Agile teamwork. First, there's no feedback loop during the sprint, so the team works blind, hoping they're building the right thing. Second, the showcase becomes a validation ceremony rather than a collaborative feedback session, creating a dynamic of subservience rather than curiosity. The team seeks approval instead of engaging as explorers discovering what delivers customer value together. Third, the PO positions themselves as judge rather than coach—extracting themselves from responsibility for what's delivered while placing all blame on the team.  As Deming's quote reminds us, "A leader is a coach, not a judge." When the PO takes the judge role, they're betraying fundamental Agile values.  The responsibility for what the team delivers belongs strictly to the Product Owner; the team owns how it's delivered.  When Darryl encounters this situation as a Scrum Master, he lobbies intensely with the PO: "Even if you can't spare any other time for the entire sprint, give us just one hour the night before the showcase." That single hour lets the team preview what they'll present, getting early yes/no decisions so they never face public rejection. The basic building block of any Agile or Scrum way of working is an empowered team—and this anti-pattern strips all empowerment away.   Self-reflection Question: Does your Product Owner show up as a coach who's building something together with the team, or as a judge who pronounces verdicts? How does that dynamic shape what your team is willing to try?   [The Scrum Master Toolbox Podcast Recommends]

Darryl Wright: The Retrospective Formats That Actually Generate Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "My success is, how much have I helped the team achieve what they want? If what they want is to uplift quality, or to reduce their time to market, well then, my success is helping them achieve that." - Darryl Wright When Darryl enters a new organization, he's often told his success will be measured by percentage of Agile adoption or team maturity assessment scores. His response is direct: those are vanity metrics that show something for its own sake, not real success. True success requires multiple measures, carefully balanced to prevent gaming and to capture both the human and business dimensions of work. Darryl advocates balancing quantitative metrics like lead time and flow efficiency with qualitative measures like employee happiness and team self-assessment of productivity. He balances business outcomes like customer satisfaction and revenue with humanity metrics that track the team's journey toward high performance. Most importantly, Darryl believes his success metrics should be co-created with the team. If he's there to help the team, then success must be defined by how much he's helped them achieve what they want—not what he wants. When stakeholders fixate on output metrics like "more story points," Darryl uses a coaching approach to shift the conversation toward outcomes and value. "Would you be happy if your team checked off more boxes, but your customers were less happy?" he asks. This opens space for exploring what they really want to achieve and why it matters. The key is translating outputs into impacts, helping people articulate the business value or customer experience improvement they're actually seeking. As detailed in Better Value, Sooner, Safer, Happier by Jonathan Smart, comprehensive dashboards can track value across multiple domains simultaneously—balancing speed with quality, business success with humanity, quantitative data with qualitative experience. When done well, Agile teams can be highly productive, highly successful, and have high morale at the same time. We don't have to sacrifice one for the other—we can have both. Self-reflection Question: If your team could only track two metrics for the next sprint, what would they choose? What would you choose? And more importantly, whose choice should drive the selection? Featured Retrospective Format for the Week: The 4 L's and Three Little Pigs Darryl offers two favorites, tailored to different contexts. For learning environments, he loves the 4 L's retrospective: Liked, Learned, Lacked, and Longed For. This format creates space for teams to reflect on their learning journey, surfacing insights about what worked, what was missing, and what they aspire to moving forward. For operational environments, he recommends the Three Little Pigs retrospective, which brilliantly surfaces team strengths and weaknesses through a playful metaphor. The House of Straw represents things the team is weak at—nothing stands up, everything falls over. The House of Sticks is things they've put structure around, but it doesn't really work. The House of Bricks represents what they're solid on, what they can count on every time. Then comes the most important part: identifying the Big Bad Wolf—the scary thing, the elephant in the room that nobody wants to talk about but everyone knows is there. This format creates psychological safety to discuss the undiscussable. Darryl emphasizes two critical success factors for retrospectives: First, vary your formats. Teams that hear the same questions sprint after sprint will disengage, asking "why are you asking me again?" Different questions provide different lenses, generating fresh insights. Second, ensure actions come out of every retro. Nothing kills engagement faster than suggestions disappearing into the void. When people see their ideas lead to real changes, they'll eagerly return to the next retrospective. And don't forget to know your team—if they're sports fans, use sports retros; if they're scientists, use space exploration themes. Just don't make the mistake of running a "sailboat retro" with retiring mainframe engineers who'll ask if you think they're kindergarten children. For more retrospective formats, check out Retromat. [The Scrum Master Toolbox Podcast Recommends]

Darryl Wright: Why AI Adoption Will Fail Just Like Agile Did—Unless We Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "People are looking to AI to solve their problems, and they're doing it in the same way that they previously looked to Agile to solve their problems for them. The problem with that is, of course, that Agile doesn't solve problems for you. What it does is it shines a light on where your problems are." - Darryl Wright The world has gone AI crazy, and Darryl sees history repeating itself in troubling ways. Organizations are rushing to adopt AI with the same magical thinking they once applied to Agile—believing that simply implementing the tool will solve their fundamental problems. But just as Agile reveals problems rather than solving them, AI will do the same. Worse, AI threatens to accelerate existing problems: if you have too many things moving at once, AI won't fix that, it will amplify the chaos. If you automate a bad process, you've simply locked in badness at higher speed. As Darryl points out, when organizations don't understand that AI requires them to still do the hard work of problem-solving, they're setting themselves up for disillusionment, and in five or twenty years, we'll hear "AI is dead" just like we now hear "Agile is dead." The challenge for Scrum Masters and Agile coaches is profound: how do you help people with something they don't know they need? The answer lies in returning to first principles. Before adopting any tool—whether Agile or AI—organizations must clearly define the problem they're trying to solve. As Einstein reportedly said, "If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." Value stream mapping becomes essential, allowing teams to visualize where humans and AI agents should operate, with clear handovers and explicit policies. The cognitive load on software teams will increase dramatically as AI generates more code, more options, and more complexity. Without clear thinking about problems and deliberate design of systems, AI adoption will follow the same disappointing trajectory as many Agile adoptions—lots of activity, little improvement, and eventually, blame directed at the tool rather than the system. Self-reflection Question: Are you adopting AI to solve a clearly defined problem, or because everyone else is doing it? If you automated your current process with AI, would you be locking in excellence or just accelerating dysfunction? [The Scrum Master Toolbox Podcast Recommends]

Darryl Wright: The Agile Team That Committed to Failure for 18 Sprints Straight Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "As Deming said, a bad system will beat a good person every time." - Darryl Wright Darryl was called in to help a struggling team at a large energy retailer. The symptoms seemed straightforward—low morale, poor relationships, and chronic underdelivery. But as he asked questions, a heartbreaking pattern emerged. The team had been "committing" to 110 story points per sprint while consistently delivering only 30. For 18 sprints. When Darryl asked why the team would commit to numbers they couldn't possibly achieve, the answer was devastating: "The business needs that much." This wasn't a problem of skill or capability—it was learned helplessness in action. Sprint after sprint, the team experienced failure, which made them more despondent and less effective, creating a vicious downward spiral. The business lost trust, the team lost confidence, and everyone was trapped in a system that guaranteed continued failure. When Darryl proposed the solution—committing to a realistic 30 points—he was told it was impossible because "the business needs 110 points." But the business wasn't getting 110 points anyway. They were getting broken promises, a demoralized team, stress leave, high churn, and a relationship built on distrust. Darryl couldn't change the system in that case, but the lesson was clear: adult people who manage their lives perfectly well outside work can become completely helpless inside work when the system repeatedly tells them their judgment doesn't matter. As Ricardo Semler observes in Maverick!, people leave their initiative at the door when organizations create systems that punish honest assessment and reward false promises. Self-reflection Question: Is your team committing to what they believe they can achieve, or to what they think someone else wants to hear? What would happen if they told the truth? Featured Book of the Week: Better Value, Sooner, Safer, Happier by Jonathan Smart Darryl describes Better Value, Sooner, Safer, Happier by Jonathan Smart as a treasure trove of real-life experience from people who have "had their sleeves rolled up in the trenches" for decades. What he loves most is the authenticity—the authors openly share not just their successes, but all the things that didn't work and why. One story that crystallizes the book's brilliance involves Barclays Bank and their ingenious approach to change adoption. Facing resistance from laggards who refused to adopt Agile improvements despite overwhelming social proof, they started publishing lists of "most improved teams." When resisters saw themselves at the bottom of these public lists, they called to complain—and were asked, "Did you have improvements we didn't know about?" The awkward pause would follow, then the inevitable question: "How do I get these improvements?" Demand creation at its finest. Darryl particularly appreciates that the authors present at conferences saying, "Let me tell you about all the things we've stuffed up in major agile transformations all around the world," bringing genuine humility and practical wisdom to every page. [The Scrum Master Toolbox Podcast Recommends]

Darryl Wright: When Enthusiasm Became Interference—Learning to Listen as a Scrum Master Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Wait stands for Why Am I Talking? Just ask yourself, wait, why am I talking? Is this the right moment for you to give an idea, or is this the right moment to just listen and let them have space to come up with ideas?" - Darryl Wright   Early in his Agile journey, Darryl was evangelically enthusiastic about the principles and practices that had transformed his approach to leadership. He believed he had discovered the answers people were seeking, and his excitement manifested in a problematic pattern—he talked too much. Constantly jumping in with solutions, ideas, and suggestions, Darryl dominated conversations without realizing the impact. Then someone pulled him aside with a generous gift: "You're not really giving other people time to come up with ideas or take ownership of a problem."  They introduced him to WAIT—Why Am I Talking?—an acronym that would fundamentally shift his coaching approach. This simple tool forced Darryl to pause before speaking and examine his motivations. Was he trying to prove himself? Did he think he knew better? Or was this genuinely the right moment to contribute? As he practiced this technique, Darryl discovered something profound: when he held space and waited, others would eventually step forward with insights and solutions.  The concept of "small enough to try, safe enough to fail" became his framework for deciding when to intervene. Not every moment requires a Scrum Master to step in—sometimes the most powerful coaching happens in silence. By developing better skills in active listening and learning to hold space for others, Darryl transformed from someone who provided all the answers into someone who created the conditions for shared leadership to emerge.   In this episode, we refer to David Marquet's episodes on the podcast for practical techniques on holding space and enabling leadership in others.   Self-reflection Question: When was the last time you caught yourself jumping in with a solution before giving your team space to discover it themselves? What would happen if you waited just five more minutes?   [The Scrum Master Toolbox Podcast Recommends]

In this episode of the Agilists: Aspire and Achieve podcast, host Renae Craven chats to Anne Monterio about her move from her home country of Brazil to Germany. Anne shares practical advice and tips on what to do to prepare for a move and how to settle into a new country and environment. About the Featured Guest Anne is an expert in Agile methodologies, project management, and product development. As a Product and Agile Coach at HelloFresh with over ten years at IBM, Anne has led agile transformations to boost team performance and customer satisfaction. Anne advocates for diversity, openness, and empathy believing these values are key to overcoming challenges and is passionate about creating tech products that simplify life. Follow Anne on LinkedIn (www.linkedin.com/in/anne-bravieira) The Women in Agile community champions inclusion and diversity of thought, regardless of gender, and this podcast is a platform to share new voices and stories with the Agile community and the business world, because we believe that everyone is better off when more, diverse ideas are shared. Podcast Library: www.womeninagile.org/podcast Women in Agile Org Website: www.womeninagile.org  Connect with us on social media! LinkedIn: www.linkedin.com/company/womeninagile/ Instagram: www.instagram.com/womeninagile/ Twitter: www.twitter.com/womeninagileorg    Please take a moment to rate and review the Women in Agile podcast on your favorite podcasting platform. This is the best way to help us amplify the voices and wisdom of the talent women and allies in our community! Be sure to take a screenshot of your rating and review and post it on social media with the hashtag #womeninagile to help spread the word and continue to elevate Women in Agile. About our Host Renae Craven has been coaching individuals, teams and organizations for over 13 years and has spent a lot of time investing in and formalizing her professional coaching skills in recent years. Renae's passion is leading and coaching organizations and as a Certified Team Coach with Scrum Alliance, she helps teams to find their rhythm and pace that balances learning with delivery. Renae established her own company NaeCrave Pty Ltd (www.naecrave.com.au) in 2020 and keeps herself busy with coaching and training delivery. Renae is also a certified BASI Pilates instructor and runs her own pilates studio in Brisbane, Australia. She has a YouTube channel called ‘Pilates for the Office Worker' which features short 5 minute guided sessions that anyone can incorporate into their day, especially those of us who have been sitting down for extended periods. Subscribe to her channel Crave Pilates. Renae has been organizing the Women in Agile group in Brisbane since 2018. You can follow Renae on LinkedIn (https://www.linkedin.com/in/renaecraven/).

Chris is a consultant, an Agile Coach, and a great human. We talk about navigating depression, being vulnerable with our kids, parenting lessons learned, empowering subordinate leaders, and showing emotions. And we laugh quite a bit as well. Website: https://chrismurman.com/ LinkedIn: https://www.linkedin.com/in/chrismurman/

In this episode of the Scrum.org Community Podcast, Patricia Kong hosts a discussion with Elaine Lin Hering, author of  USA Today Best Selling Book "Unlearning Silence," and Ravi Verma, a Professional Scrum Trainer. They examine how workplace culture and cultural norms influence who speaks up and why intentional communication matters.Elaine explains that silence can be strategic or damaging, depending on context, and emphasizes the need for leaders to create environments where all voices are heard. Ravi shares his experiences with reactive versus reflective decision-making and the importance of transparency. They discuss practical strategies for encouraging voice and the significance of designing inclusive meeting practices.Tune in to this inspiring episode that anyone can relate to!Get more insights about Unlearning Silence in this article on the Professional Scrum Unlocked Substack!About Elaine Lin Hering:Elaine Lin Hering a facilitator, writer, and speaker. She works with organizations and individuals to build skills in communication, collaboration, and conflict management. She has worked on six continents and facilitated executive education at Harvard, Dartmouth, Tufts, UC Berkeley, and UCLA. She is the former Advanced Training Director for the Harvard Mediation Program and a Lecturer on Law at Harvard Law School. She has worked with coal miners at BHP Billiton,micro-finance organizers in East Africa, mental health professionals in China, and senior leadership at the US Department of Commerce. Her clients include American Express, Chevron, Google, Nike, Novartis, PayPal, Pixar, and the Red Cross. She is the author of the USA Today Bestselling book Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully (Penguin, 2024).About Ravi Verma:Ravi Verma is a Public Speaker, Agile Coach, Scrum.org Professional Scrum Trainer, Evidence Based Management Consultant and Blogger with a passion for helping teams recapture the magic of making I.T. As the Founder and Chief Org Whisperer at The Org Whisperers, Ravi blends ideas from the world of Technology, Entrepreneurship and Organizational Development to develop strong teams and inspiring leaders at all levels of an organization. He recently co-founded his second startup - Al Dente, a platform that helps Agile Coach's and organizations empirically improve business outcomes in tandem with Agile delivery frameworks like Scrum. 

BONUS: Agile Tour Vienna 2025—Building Community-Driven Agile Excellence In this BONUS episode, we explore the upcoming Agile Tour Vienna 2025 (get your ticket now!) with three passionate organizers who are bringing together the Austrian agile community for a day of learning, networking, and innovation. Join us as we dive into what makes this community-driven event special, the challenges facing today's agile practitioners, and why local connections matter more than ever in our evolving professional landscape. The Heart of Community-Driven Events "For me, it's really about creating an event from the community for the community. So at the Agile Tour Vienna we really pay a lot of attention that the contributions are made by community members." - Sabina Lammert The foundation of Agile Tour Vienna lies in its commitment to authentic community engagement. Unlike corporate-led conferences focused on sales and marketing, this event prioritizes genuine knowledge sharing and peer-to-peer learning. The organizers emphasize creating space for meaningful conversations, where participants don't just consume content but actively contribute to discussions and support one another with real-world challenges. This approach fosters an intimate atmosphere where attendees leave with valuable professional connections and practical insights they can immediately apply. Balancing Local Expertise with Global Perspectives "This local aspect is very important, but then it needs to be enhanced by bringing in ideas from people from the outside world." - Robert Ruzitschka Agile Tour Vienna strikes a unique balance between showcasing local Austrian talent and bringing in internationally renowned speakers. The event features a carefully curated mix of practical experiences from Vienna-based practitioners working directly with teams and companies, combined with keynotes from global thought leaders. This blend creates opportunities for attendees to understand both the local context of agile implementation and broader industry trends, making the learning experience both immediately relevant and strategically valuable. A Thoughtfully Designed Experience "We make sure we have a good diversity within the speakers. We also take care that we have a good mix, because for me, agile started with the engineering practices." - Richard Brenner The 2025 program demonstrates attention to creating a comprehensive learning experience. The organizers ensure language accessibility by maintaining at least one English track throughout the day while also offering German sessions. The content spans from technical engineering practices to team coaching and business strategy, reflecting agile's evolution across organizational levels. The event takes place in a stunning castle location (Auersperg Palace) that enhances the intimate, family-like atmosphere the organizers work hard to cultivate. World-Class Content in an Intimate Setting "Agile Tour Vienna is never aiming to go big, but to stay small and familiar. By the end of the day, you know new people." - Sabina Lammert This year's highlights include keynotes from Dave Farley on engineering excellence and Mirella Muse on product operations, plus an innovative Comic Agile storytelling workshop. The organizers deliberately limit attendance to maintain the conference's intimate character, ensuring meaningful networking opportunities rather than overwhelming crowds. Additional touches like a professional barista bar and ample space for informal conversations between sessions create an environment where genuine professional relationships can develop. From Concept-Based to Context-Based Agility "The biggest challenge is that we go from concept-based agility to context-based agility. Companies realize the world is complex. There is no one framework to rule them all." - Richard Brenner The agile community faces a significant evolution as the methodology matures from underground movement to established practice. Organizations are moving away from rigid framework implementations toward contextual problem-solving approaches. This shift requires practitioners to focus on solving real business issues rather than introducing agile for its own sake. The challenge lies in maintaining agile's core values while adapting to diverse organizational contexts and avoiding the trap of seeking simple solutions for complex problems. Maintaining Values-Based Working "It's not about winning over something. It's about using common sense, getting into interaction and trying to find sometimes complex solutions for complex problems." - Sabina Lammert Rather than declaring agile "dead," the community must refocus on value-based working and continuous adaptation. The real challenge involves empowering people to constantly reevaluate situations and embrace the reality that today's solutions may not work in three weeks or three years. This requires normalizing the inspect-and-adapt mindset as standard practice rather than exception, moving beyond method-focused thinking toward principle-driven decision making. Sustaining Community Spirit Through Challenging Times "In times of crisis, people tend to fall back to old patterns of behavior. We need to keep the ideas that made us work in a specific way alive." - Robert Ruzitschka Economic and political uncertainties create pressure to abandon agile practices in favor of traditional command-and-control approaches. Community events like Agile Tour Vienna play a crucial role in maintaining momentum for collaborative, adaptive working methods. The discipline required for agile practices - continuous integration, experimental approaches, market-driven feedback collection - represents a more sophisticated and ultimately more sustainable way of working than traditional project management approaches. The Discipline of Adaptability The discussion revealed an important distinction about discipline in agile environments. Agile teams demonstrate remarkable discipline through practices like continuous integration, experimental product development, and systematic feedback collection. This represents a more humane form of discipline that acknowledges complexity and enables adaptation, contrasting sharply with the rigid discipline of following predetermined plans regardless of changing circumstances. About Robert Ruzitschka, Sabina Lammert, and Richard Brenner Robert Ruzitschka is a Senior Principal Engineer at Raiffeisen Bank International and leads a team of Engineering Coaches. You can connect with Robert Ruzitschka on LinkedIn. Sabina Lammert is Founder and Agile Coach of Leadventure and supports Teams and organizations to improve their way of collaboration. You can connect with Sabina Lammert on LinkedIn. Richard Brenner is a previous guest, he started as Software Engineer and is now working as Agile Coach helping clients to adopt agile ways of working. You can connect with Richard Brenner on LinkedIn.

3 Critical Skills That I Have Learned as an Agile Coach1. Be Prepared for Chaos2. 0.5 Step Further Mindset3. Let ThemHow to connect with AgileDad:- [website] https://www.agiledad.com/- [instagram] https://www.instagram.com/agile_coach/- [facebook] https://www.facebook.com/RealAgileDad/- [Linkedin] https://www.linkedin.com/in/leehenson/

Join Brian and Barnaby Golden as they dig into a surprisingly common roadblock in Agile teams, the underpowered product owner, and how it quietly derails decision-making, flow, and team momentum. Overview In this episode of the Agile Mentors Podcast, Brian welcomes Agile coach and community contributor Barnaby Golden to explore the risks and ripple effects of placing a product owner in the role without the authority to own it. They discuss the stark difference between empowered and underpowered product owners, why availability without authority is a setup for frustration, and how misalignment at the leadership level creates more theater than agility. From trust gaps to political decision-making, Barnaby and Brian unpack the hidden reasons teams get stuck and what it takes to create real, empowered ownership that delivers actual value. References and resources mentioned in the show: Barnaby Golden #104: Mastering Product Ownership with Mike Cohn #3: What Makes a Great Product Owner? With Lance Dacy How to Engage and Help Busy Product Owners by Mike Cohn What Happens When For Product Owners Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Barnaby Golden is an experienced Scrum Master and Agile Coach with a knack for helping teams truly live Agile, not just adopt it. Lately, he’s been diving into the real-world use of AI—helping organizations, including nonprofits, turn tech hype into practical, high-impact tools with smart governance Auto-generated Transcript: Brian Milner (00:00) Welcome in Agile Mentors, we're back. This is another episode of the Agile Mentors Podcast. I'm here with you as always, Brian Milner, and we have a very special guest with us today. We have Mr. Barnaby Golden with us. Barnaby, welcome in. Barnaby Golden (00:14) Thank you, it's good to be here. Brian Milner (00:16) Very excited to have Barnaby here. Barnaby is an Agile coach, also a Scrum Master. He is known to us because he is part of our Agile Mentors community. And he is an active member there and has weighed in on several issues and helped people and mentored people through things there. So we wanted to share some of the wisdom of the crowd that we have there at Agile Mentors. Just a few select people that have really contributed. and giving us some really good advice there with the podcast audience as well. So you guys can kind of hear what kind of stuff is there on the Agile Mentors discussion forums. But we were talking about topics here with Barnaby about what we were going to talk about and he proposed one that I really found intriguing. It was focusing around the underpowered product owner, the underpowered PO. And I think that's probably a good place for us to start then, Barnaby. Why don't you kind of just explain to everyone what that idea is, what you mean by the underpowered PO. Barnaby Golden (01:12) Sure, of course. So in fact, what I'll do is I'll explain it by giving you the opposite, which is what does a good, effective, powerful product owner look like? And I was working for an organization a few years back, it was a publishing organization. And we had the head of the editorial team was the product owner for a particular Scrum team. Brian Milner (01:16) Okay. Barnaby Golden (01:38) And this head of editorial had a lot of power and influence in the organization. They were pretty much a decision maker in terms of the products that the team was building. And I remember a particular conversation where the team was talking to this product owner and the team said, look, we know you want to get this, this release out this week, but we've got some technical debt. really need to fix it. And I remember the, this guy saying, look, okay. I'm going to let me think about this for a second. Okay. I can make the decision on this, which is, yep, you can have your time. I'll communicate with others within the organization. The release will be delayed. And that was such a powerful moment because in that second, the decision was made. The product owner trusted the team, the team completely trusted the product owner. And it felt slick and efficient and worked really well. Conversely, I've worked in organizations where in some way, surprisingly enough, product owner is seen as quite a junior role. So I've seen the situation where you have a whole hierarchy of product people and the most junior role in the product organization is the product owner. And what happens in that scenario is the product owner is powerless to make a lot of decisions. So they have to push them up the tree. And in that situation, the conversation between the team and the product owner is the team says, yeah, we need to do this thing. And the product owner says, okay, give me some time. Might be a day and I'll get back to you. Hopefully I can get in contact with other people within my hierarchy and the flows broken. What's the team going to do now? They're going to maybe find something alternative to work on. It's very frustrating. And you sometimes get the situation as well where the the underpowered product owner will sympathize with something the team is saying, but will not be able to make a change because they haven't got the authority to do the change. So they'll say, yeah, I agree with you. I know what you're saying. This is a really bad idea what's being suggested, but I have no choice. We have a roadmap. We've got to meet the roadmap. Brian Milner (03:45) Yeah, that's a clear picture. I agree with you that those are two stark contrasts. And what I like about the explanation is you kind of highlight the effectiveness of one versus the ineffectiveness of the other, right? It's just, it's such a dramatic difference when that person is able to make the decisions on the spot. go forward, and the team is just free to move as quickly as possible. Whereas the other one, it's just holdups. It's just delays and obstacles, roadblocks in the team's way. So yeah, a really clear picture there. Just as you were talking about this, I was thinking to myself, well, maybe one of the worthy paths for us to go down here and talking about this. is trying to understand a little bit about the why behind it. ⁓ Because I think there's, just in thinking about it, I think there's maybe several causes for this or several things that might lead to having an underpowered PO. What's been your experience? What kind of things have you seen that might contribute to an underpowered PO? Barnaby Golden (04:36) Hmm. I think the main reason, the biggest driving factor behind it is the feeling that the people with the authority to make decisions do not have time to spend with the team. So you've got your head of product or the real decision makers in the organization. They are saying, I can't spend two, three hours a week with a team. I can't go to a planning meeting. got, you know, I'm a busy person. I've got things on my schedule. So they see the product owner role as a stand-in for themselves with the team. And this stand-in has lots of time to spend with the team, which is good. And that's a powerful thing. But at the same time, if they've not got the authority to make decisions, then maybe that time is not effectively spent. Brian Milner (05:41) Yeah, it's almost as if they just want a warm body there. It's a placeholder. You're here as a placeholder for me because I can't be two places at once. I've heard a couple of things that people will frequently point to that a product owner needs to be successful. And there's sort of this dichotomy of these two things that are part of that. And that's the kind of empowered Barnaby Golden (05:44) Yeah. Brian Milner (06:05) product owner that is empowered to make decisions versus having the availability to actually be present with the team. it's always, it seems like that's a fracture point that sometimes causes this because you have the leaders who, hey, I need to make all the decisions, but I don't have the availability. and the people that they know have the availability, they don't want to empower to make the decisions. So they're kind of setting up their product owners to fail. Barnaby Golden (06:35) I think it's a classic example as well with when you want to be an agile organization, you can't just have pockets of agility. You can't just have a scrum team and say, well, that's where we'll be agile in this scrum team. The entire organization as a whole has to think in the agile mindset. And if you want to be able to adapt to change, then one of the ways you're to have to do that is you're going to have to have the decision makers close to the teams that are implementing the decisions. and so you can't have your, your cake and not eat it. If you see what I mean in terms of, you, you can't pick and choose the aspects of agile that you want. need to, as an organization, adopt the whole thing. Brian Milner (07:17) Yeah, that's always one thing I try to tell people as well is when you're selecting a product owner, when you're trying to decide who's the right person to be the product owner for this team, those are two of the things you have to really consider strongly is does this person have the availability to be here with the team and is this person empowered to make decisions? I've run up against leaders before that don't want to empower someone and Kind of the counterpoint I give them a lot of times is, I don't know, I think maybe in their head they're thinking this is giving someone free reign to make really long-term decisions on their own when that's not really the case. The product owner can be fully empowered, but the decisions that they're making on the spot are just a couple of week decisions. It's not a six month decision. there's gonna be sprint reviews, we're gonna display stuff and get feedback and we can course correct and all those things. So once you can kind of put it in that frame that it's really just a couple of weeks that you're empowering them to make decisions, I've had more success framing it that way. I don't know, what about you? Barnaby Golden (08:23) Yeah, I think that makes a huge amount of sense. The fear is loss of control. So the fear is that by empowering the product owner, they might do something which they would regard as a mistake. And they will often see themselves, because they're in a senior position, they see themselves as being responsible. So if they're responsible and the product owner makes a decision they don't like, perhaps that will reflect poorly on them. So there's a trust issue here. A good product owner is going to be consulting their stakeholders anyway. And I would think the, the senior product leadership team is part of their stakeholders. So you would hope that they were keeping them very, very up to date on their thinking that there would be no great surprises that they wouldn't do something, you know, suddenly switch from one product to a completely different product. They would always be keeping their stakeholders in the loop. And in which case. they would be building up the trust of the people around them and then you would hope that over time that they would become more empowered. Brian Milner (09:23) Yeah. Yeah. I just, I kind of wonder if that's maybe part of it, that the, they have a misunderstanding of kind of how the role works. You know, cause maybe they, maybe they see it as completely independent. This person is just making decisions on their own without consulting anyone. Maybe that's because that's how they do their job. Barnaby Golden (09:35) Yeah. Yeah. Brian Milner (09:49) So they may look at that as, know, this is how I would do it, so why wouldn't this person do it the same way? Well, that's not how it's designed. It's designed to be done in concert. Barnaby Golden (09:59) Yeah, absolutely. Yeah, it's a misunderstanding of the product owner role. And it's also a misunderstanding of why the product owner role came about, which is the reason it was there was to solve the problem of too many chefs, of too many people trying to make decisions. So there's huge value in the role. But the value in the role only comes about if that person can actually take ownership of the product. I mean, the clue's in the name, isn't it? They are the owner of the product, so therefore they can make the critical on the ground decisions, but all the time talking to their stakeholders. So, I mean, as with many things in Scrum, it's about a misunderstanding, a general misunderstanding of what the roles are within the Scrum team. Brian Milner (10:41) Yeah, I think they also have the fear of the wrong decision that somehow that's going to lock them in or this person's not equipped to make the right decisions that they are the knowledge expert for the product. so they should be the one making all the decisions. They have the authority. I have had a couple of cases where I've had to have difficult conversations with leaders to say, well, let's examine the decision. because you're looking at them as making the wrong decision, but is it the wrong decision? You're disconnected from the day-to-day of the team. This person is fully connected to the day-to-day, and they're more likely to have more current knowledge. And it's not always the case that just because you assume it's the wrong decision that it actually is, they may actually be right and you could be wrong. Barnaby Golden (11:30) And funny enough, this brings on to another topic I'm greatly interested in, which is the definition of value. And that is if there is no clear understanding within the organization of value, then decisions become arbitrary. You know, we decide to do X rather than Y in the product. Well, why did you decide to do that? Well, because it was my decision to do that. Yeah, but is there a rationale behind it? Do you have a definition of the value of X and the value of Y? and why you chose one over the other. And I think that's part of the problem as well. The kinds of organizations that don't have empowered product owners also typically don't have a definition of value. Brian Milner (12:08) Yeah, I completely agree. I know I've had conversations in classes where I've talked to people about how when you're prioritizing, when you're looking at things in your backlog, and we always say you prioritize according to value. Well, what's the value? What's the value of doing that thing? And so many times, I think there are organizations that can't really identify what it is. Why are we doing this thing? because it sounded cool, because it seemed like the right thing to do, it just felt right? No, we're doing it so that it does something, it creates some outcome for us. And if you can't even really define what that outcome is that you're hoping it achieves, well, isn't that the start of the problem? Barnaby Golden (12:55) And I think part of the root cause of that as well is the tendency for these types of organizations to do long-term planning. So what they'll often do is they'll have a roadmap for the year and they'll say in this roadmap for the year, we will achieve all these things. And then it becomes less about delivering value and more about delivering the roadmap. And I've had conversations with product owners where I've said to them, you do realize what we're doing doesn't make sense. And they say, yeah, of course they do, but I'm not being measured. on sense or the delivery of value, I'm being measured on whether or not I meet the roadmap. And that was what's important to me. You can see how all these elements are tied together within the organization. Brian Milner (13:28) Right. Right? Yeah. No, that's an excellent point. And you're absolutely right. So much of our metrics and some of the things that we judge teams on or performance by is basically just a volume kind of metric. And it's how much stuff is being produced. that's not value. Volume does not equal value. Value can be achieved with much less a lot of the times. And if we're This is why sometimes I'll advise product owners in classes to say, look, start up your sprint review. Maybe go back and look at some things that you've done recently and show the metric that you're using for that thing to see if it's successful. Because if the team's done something in the past three or four sprints and it's actually moved the value needle some way, it's increased customer satisfaction. added new members to our site, whatever the thing is, right? If you can show that kind of business value to it, my experience is that people stop focusing as much on volume, because that's volumes of means to the end, which is the value. Barnaby Golden (14:40) Yeah. Yeah, absolutely. And the other thing I've noticed as well in these types of organizations is that the value they're focused on is the incremental, is not the incremental delivery. It's usually a new feature or something like that competing. And what you often find is that the teams are not end value creators. They're often parts of... the creation of value. rather than the whole creation of value, there may be a component of it. And because of that, people will say, well, there's no direct link between you and value creation in the organization. And I find that is very problematic. And it really flies against the rationale of Scrum, which is that you want within each sprint, you want to deliver some incremental value. And if you can't measure it, if you can't... clearly define what that value is. And as you were saying, if the product owner can't stand in the sprint review and say, well, this is the value we've delivered. How does the team keep motivated? How do they keep passionate about what they're doing? Brian Milner (15:50) Yeah. Yeah. I think part of that is just trying to put yourselves in the shoes of your customers and try to look about what they would find as being really valuable. I don't know about you. know, well, I'm sure this applies to you as well. But we all are consumers of different software products, whether that's a business software product or even games or other things that we would use. And when they come out with new releases of those things, they come out with release notes. Now, when they come out with the release notes, are you looking at the release notes and going, wow, I'm satisfied. There's a ton of things that's in this release. Or are you looking through the individual items and going, well, I don't care about that. I don't care about that. I don't care about this. That thing, oh yeah, that's important to me. Right? That's what we do. And that's a clear picture of value over volume. Barnaby Golden (16:49) Yeah, I mean, I think the thing that gets in the way here is a lot of it is the pride of the management team. So they often have strong self belief. They believe they make, they believe by definition, the decisions they're making are powerful decisions. So, I, it's also, think one of the reasons why a lot of organizations don't aren't data driven. You would hope they would. produce a feature and then measure whether or not that feature was a success. But that's not as common as it should be. There's very rarely business metrics tracked against deliveries. I mean, I'm generalizing here. There are many organizations do this very well. But I found there's quite a few organizations that don't really do that. And it leads to a disconnect with the customers. I mean, I can think of an example that we're... an organization I was working at where they worked on a feature delivery for six months that was on the roadmap and they got it done and they shipped it. And I think the expected users were tens of thousands and they got 16 users for this feature. And at that point there wasn't even a post-mortem. They didn't even look back and say, well, what are the lessons learned here? It was like, that's shame. Let's move on to the next item on the roadmap and hope that works instead. And it's very frustrating, especially because the feel of a good Scrum team is the connection with the customers and the feeling that you can see the passion in the engineers and in the team's eyes because they're delivering things that people want and they feel connected to it. And it means they work better and they work more effectively. Brian Milner (18:22) Yeah, there's no worse feeling than building something no one uses. I used to joke with the team, it's kind of like that old joke about if a tree falls in the woods and no one's around us, makes, if we build software that nobody uses, did we build it? It's not going to be used for anything. So it didn't serve any purpose. Barnaby Golden (18:31) You Yeah. Yeah, the way I like to think of it is that an organization should not view people's time spent in the job as important. What they should view is the value that that person has delivered as important. So sometimes people will say, know, yeah, okay, we delivered a feature that nobody really used, but you you did your job, you came in for eight hours a day during that time. And that's hard for people, I think, because they feel like this is my life. I'm investing time and energy into this. Yeah, the money is important, of course. I'm doing it as a career. But at the same time, I also want to feel reward. I want to feel like I'm achieving something. And I think with that element, you get so much better performance from the team if they feel that. Brian Milner (19:26) I agree. There's another thing I was thinking of here too, when we were talking about underpowered POs. Another cause I think that maybe you've encountered or seen as well, but screwy things that people do with kind of personnel. Like for example, having multiple product owners for a team, that leads to underpowered product owner or the opposite even putting a product owner on too many teams. That's going lead to underpowered POs as well. What's been your experience with that? Have you seen that? Okay. Barnaby Golden (19:54) I have one extreme example where there was an engineering team and the organization was an international organization. And politically within the organization, it was unacceptable to have one backlog. They had to have a backlog for the UK, a backlog for the US, a backlog for Australia, backlog for other areas of the world. And the team then had to... prioritize them kind of in this wild order. So they would say, right, we'll take number one from UK, number one from US. And so there was no coherence to what they were building at all. It was really just about satisfying people within the organization. And it kind of brings you back to that key point about why do we have product owners? Because product owners, they narrow down all the ambiguity, they narrow down all the possibilities to the thing that's most effective for the team to do next. Brian Milner (20:47) Yeah, I like your example because it highlights kind of what I think about those scenarios a lot of times is that they're theater. They're an act. They're not really serving the purpose, but they're making someone or helping someone to feel a sense of security about something that really they shouldn't feel. It's not there, but it has the appearance of it. It has the stage set. Barnaby Golden (20:55) Hmm. Yeah. Brian Milner (21:11) of something that looks secure, you know? Barnaby Golden (21:13) Yeah. mean, whenever somebody mentioned that to me, the first thing I always think about is the length of the backlog. I've worked in organizations where they could not achieve the backlog in 10 years if the team kept at it. And yet people within the organization say, yeah, I'm not worried. My feature request is on the backlog. And I'm thinking, yeah, but we're adding 10 new items a week and we're only completing eight. So in fact, you're moving further down the backlog. You're not actually getting closer to. being done. And it's, it's, it's a disconnect to gain. And this is what it's all about. Good agility, good scrum is when there's a strong connection. And if you start having that, that just doing things for appearances sake, then you lose that connection. Brian Milner (21:55) Yeah, and it really is kind of that fundamental flaw that we try to address throughout Scrum of transparency. When you do those kind of theater-ish things to give the appearance of something, it's the opposite of being transparent. You're trying to make it more difficult to see the reality. Yeah, it's on the backlog, so you have this false sense of security. It's on the backlog. It's never gonna get done, but... that's not transparent that it's never going to get done because it's on the backlog. Yeah, mean, part of that I put on the product owner a little bit, but that could also be that the organization demands it. Like your example with it having different backlogs across different geographies, does it serve a purpose? Well, maybe the purpose is to make someone feel better. That, hey, my thing's number one on our list, but... Barnaby Golden (22:39) Yeah. Brian Milner (22:43) That doesn't mean it's number one, that's the next thing that's going get done. It's theater. Barnaby Golden (22:47) And it was done exactly for that reason. I mean, it was done because they didn't want to alienate the heads of the individual countries. So they wanted to make them feel like they were going to get something even though they weren't going to get it. Which is really frustrating. Brian Milner (22:59) I've seen that as well with the multiple product owners. When there's a team that has multiple product owners, a lot of times that's a theater kind of thing as well, because there's a, I don't know if there's a fear that someone's gonna feel undervalued if they're not called the product owner. But it just seems like, yeah, we want all these voices to be involved with it, which again, maybe it's a misunderstanding of the product owner role. That's okay, you can have multiple voices involved, but you gotta define who's the decision maker. And if a team doesn't know that, that's gonna cause a whole host of problems. Barnaby Golden (23:34) Absolutely. I mean, I've been in scenarios where you would have multiple product owners. The team has been instructed by a product owner to go in a direction and then midway through a sprint, the other product owner will come along and say, yeah, that's not really what I had in mind for this sprint. Can you please switch onto this other thing? And as a, you know, I was a scrum master at the time and what I ended up doing in my sprint report was I would say, and the team lost 20 to 30 % of their capacity in switching. between what one product owner wanted and what the other product owner wanted. And that at least got a reaction because people said, well, OK, maybe that's not a good thing if we're losing output from the team. But it's a failure of the organization to make value judgments and make genuine decisions. Instead, it becomes political decisions. Brian Milner (24:19) Yeah. Well, I'll give you my trick for when I've encountered it as a consultant a couple of times, I usually just ask one question and it'll clear it up. I'll just go to them and whoever the leader is that's insisting that there's multiple product owners on the team, I'll just go and say, all right, what happens when, let's say it's two, what happens when those two people disagree? And usually the immediate thing I hear back is, oh, no, no, no, they get along. They usually understand. Barnaby Golden (24:45) You Brian Milner (24:47) And I always just counteract it really quickly and say, yeah, but what happens when they don't? What happens when the day comes when one of the product owners wants something that's number one and the other one wants an entirely different thing as the number one priority, who makes the call? And usually they'll point to one of them and say, push comes to shove that one. right. I mean, at that point, I just say, well, you just told me that's your product owner, right? Barnaby Golden (25:08) got a little bit more authority so they make the decision here. Brian Milner (25:15) That's the product on the other person's a stakeholder, which is fine. There's nothing devaluing about someone who's a stakeholder. They can work all day every day with that product owner. Barnaby Golden (25:24) Yeah, absolutely. I think that people feel if they're not in the product owner role, then they will just be another stakeholder and maybe they won't have as loud a voice. But what's so frustrating about the situation is when you see it done well, when you see it done effectively with a really good empowered product owner, a very motivated team, it's such a powerful thing. And I mean, it's why I stayed in Agile for so long is because I know how good it can be and It's very frustrating and I guess I have sympathy for organizations because maybe if they've never seen it done well, it's difficult for them to understand how just how effective it is. Brian Milner (26:00) Yeah, I agree. Well, this has been a great discussion. I really like this topic. It's great to focus on product owners a little bit. And hopefully, maybe there is a leader out there or somebody listening who heard some of these things and thought, you know what? Maybe it is time to give our product owner a little more power. We talk about testing things all the time, inspecting and adapting as we go. Well, leaders, try that. Barnaby Golden (26:25) Yeah, maybe just try it as an experiment. You know, if you're concerned, give it a go. Brian Milner (26:27) Yeah. Yeah. Give it a shot and see what happens. You may like it, and you may decide this is the best way to go. So yeah, I think that's a great suggestion. Well, Barnaby, this has been great. I really appreciate you making time for this. thanks for not only being on the show, but for the contributions you made in the Agile Mentors community as well. Barnaby Golden (26:47) Well thanks a lot Brian, I really enjoyed that, it was a great conversation.

Florian Georgescu: How Decision Journals Can Transform Product Owner Behavior Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Humble Learner Florian describes a Product Owner who started from scratch with business knowledge but no PO experience. This exemplary PO demonstrated transparency and engagement in their communication style, showed humility in recognizing knowledge gaps, and actively built strong relationships with the team. They used practical tools like a Product Canvas shared with the team, implemented "Story Time Tuesdays" for informal refinement sessions, and introduced feature learning cards to assess impact and learn from completed work. This PO's success came from embracing the learning journey openly and creating collaborative environments where both they and the team could grow together. The Bad Product Owner: The Command-and-Control Controller Florian encountered a Product Owner who transitioned from 20 years in project management, bringing a command-and-control style that frustrated the development team. Despite having good business and technical knowledge, this PO made technical decisions for the team without allowing input, particularly challenging since they were in a different location. Florian addressed this through a "decision journal" experiment over three sprints, documenting every product decision and analyzing their impact during retrospectives. This approach served as a powerful mirror, clearly showing that technical decisions made without team input produced poor results, ultimately helping both the PO and team recognize the importance of collaborative decision-making. Self-reflection Question: How does your Product Owner balance their expertise with the team's input, and what tools could help improve this collaboration? [The Scrum Master Toolbox Podcast Recommends]

Florian Georgescu: When Teams Embody Agility Without Having To Thinking About It Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian defines success for Scrum Masters as achieving teams that embody agility naturally, without conscious effort. He identifies key behaviors that indicate true team maturity: team members openly discuss their needs and how to fulfill them, they embrace constructive conflict as productive and necessary, and developers can communicate with business stakeholders in accessible language rather than technical jargon. This level of success represents the ultimate goal for Scrum Masters – creating self-organizing teams that have internalized agile principles so deeply that they become second nature, enabling authentic collaboration and effective business communication. Featured Retrospective Format for the Week: Naikan Retrospective The Naikan Retrospective, based on a Japanese self-reflection practice, proved invaluable when Florian's team faced a catastrophic release failure during a Champions League game at a sports betting company. This format addresses three key questions: "What have I done successfully for my team?", "What did I get back from my team?", and "How did I support my team in these hard moments?" Despite initial concerns about team acceptance, this retrospective format provided structured relief during high-tension situations, allowed team members to express missing support needs, and created lasting positive impact. The human-centered approach helped the team process failure constructively and build stronger relationships through structured self-reflection. self-reflection Question: What behaviors in your team indicate they're truly embodying agility, and how might you recognize when they no longer need your guidance? [The Scrum Master Toolbox Podcast Recommends]

Florian Georgescu: From Resistance to Effective Change Leadership in Agile Adoption Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian shares his transformation from resisting organizational standardization to becoming a champion of strategic alignment. Initially fearing that standardization would stifle innovation and turn agile practices into rigid frameworks, he discovered the bigger picture when he became scrum master chapter lead for 12 scrum masters across multiple locations and cultures. The breakthrough came from implementing a three-level standardization approach: level 1 for non-negotiables, level 2 for encouraged patterns, and level 3 for team-specific innovations. Using the 80/20 principle, they focused on the 20% of standards that would create 80% of alignment. The scrum master chapter became a learning hub where teams could share their level 3 innovations, creating a balance between consistency and creativity that enabled effective cross-tribe collaboration. Self-reflection Question: How might you balance the need for organizational alignment with preserving team autonomy and innovation in your current context? [The Scrum Master Toolbox Podcast Recommends]

Florian Georgescu: When Knowledge Hoarding Destroys Team Dynamics Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian describes a payment system development team where an experienced tech lead unknowingly created a dangerous dependency. This senior developer, while well-intentioned, became the single point of knowledge and decision-making for the entire team. Other developers began copying his behavior, creating a culture where team members were afraid to ask questions for fear of appearing incompetent. When this key developer left, the team fell apart - planning sessions became confusing, technical discussions stalled, and two junior developers quit citing lack of learning opportunities. The story demonstrates how knowledge hoarding, even when unintentional, can destroy team resilience and create toxic dynamics that stifle growth and collaboration. In this segment, we refer to the Monday episode with Florian as context for the story he shares on this episode. Self-reflection Question: How might knowledge hoarding be happening in your team, and what steps could you take to encourage more distributed learning and decision-making? Featured Book of the Week: The Responsibility Process by Christopher Avery Florian The Responsibility Process by Christopher Avery particularly valuable for understanding the stages people go through when taking responsibility. The book's framework helped him process his own burnout experience and provides crucial insights for helping teams accept responsibility for their outcomes. Florian emphasizes how the responsibility process is essential for understanding what you can influence when you want to take ownership, making it a powerful tool for both personal growth and team development. In this segment, we refer to the Responsibility Process, by Christopher Avery, who was a previous guest on our Audiobook project: Tips From the Trenches, Scrum Master Edition.  [The Scrum Master Toolbox Podcast Recommends]

Florian Georgescu: From Burnout to Balance: A Scrum Master's Reality Check Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian shares his experience of trying to single-handedly transform an entire IT service company, leading to what he calls the "superman scrum master syndrome." His story highlights the dangers of trying to be everywhere for everyone and create perfect change from the beginning.  Working with a coach, Florian recognized the warning signs of burnout - exhaustion, frustration, and the unhealthy need to control everything. His journey teaches us that sustainable change takes time, and it's perfectly acceptable for things not to be perfect from the start. The key insight is learning to pace yourself and accept that meaningful transformation is a gradual process, not a solo mission. Self-reflection Question: When have you found yourself trying to be the "superman" in your role, and what signs helped you recognize it was unsustainable? [The Scrum Master Toolbox Podcast Recommends]

Is Agile Disappearing? - Not Again...For the last two years, we've seen a fairly drastic change in the agile landscape. Large companies have laid off hundreds of thousands of agile and tech jobs (287k in 2023 and 152k in 2024). The job market for new jobs is also very different. You can't just search for Scrum Master or Agile Coach like you used to.Maybe it's because big firms have started treating agile like “a skill not a role”, as mentioned by the Business Agility Institute and scrum alliance in their “Skills in the New World of Work” research paper. You might need to be multiple things, a manager who knows agile or a technologist who knows Scrum. It's a trend that is sad but true, IMO.How to connect with AgileDad:- [website] https://www.agiledad.com/- [instagram] https://www.instagram.com/agile_coach/- [facebook] https://www.facebook.com/RealAgileDad/- [Linkedin] https://www.linkedin.com/in/leehenson/

Deniz Ari: Why Great Product Owners Listen—Communication Lessons from Product Ownership Extremes The Great Product Owner: The Power of Clear Communication Deniz describes a truly exemplary Product Owner who excelled through outstanding communication skills. This PO was an exceptional listener who maintained openness throughout all interactions. They ensured the team thoroughly understood requirements and priorities, always clearly articulating the rationale behind decisions. With a well-defined product vision and transparent prioritization process, this PO successfully bridged the gap between the development team and clients. Deniz emphasizes how this clear communication style naturally fostered team motivation, as everyone understood not just what they were building, but why it mattered. The Bad Product Owner: The Tyrant PO Deniz shares a challenging experience with a problematic Product Owner during what initially appeared to be a straightforward public sector migration project with adequate budget and timeline. Despite these favorable conditions, the situation deteriorated when the PO began pushing the team to work overtime, overstepping boundaries by questioning architectural decisions, and inappropriately assuming Scrum Master responsibilities. Described as a "tyrant" or "despot," this PO exhibited extremely poor communication skills and preferred dictating rather than collaborating. When Deniz attempted to address these issues, the situation became so toxic that it affected Deniz's health, ultimately leading to their decision to leave the project. The PO subsequently claimed no Scrum Master was needed. Deniz reflects that sometimes the best option is to recognize when a situation cannot be changed and to move on. Self-reflection Question: What boundaries would you establish with a dominant Product Owner, and at what point would you decide that the situation cannot be improved? [The Scrum Master Toolbox Podcast Recommends]

Deniz Ari: Stakeholder Management Rhythms for Successful Scrum Masters Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. For Deniz, successful Scrum Masters create environments with positive team dynamics, easy communication, and a focus on continuous improvement that leads to valuable deliverables. The key indicators include whether team members can speak freely, whether there's trust between team members, and if the team feels like "a safe place to fail." Deniz recommends admitting your own mistakes in front of the team to model vulnerability, continuously observing team interactions, and noticing whether teams openly discuss obstacles. For stakeholder management, Deniz suggests establishing regular catch-up calls with leaders to keep team messages in the conversation and setting up routine discussions with stakeholders to maintain alignment. Featured Retrospective Format for the Week: The Worst Retro Deniz shares a playful yet effective retrospective format called "The Worst Retro," conducted using a MURAL board. The session begins with an energy/mood check to establish the team's current state. Then it moves into three key sections: what team members remember from the sprint, how they could make the next sprint worse, and finally deciding what actions to take next. Deniz explains that the power of this approach lies in using humor to discuss serious problems—by asking how to make things worse, team members can indirectly highlight what's already not working. This format creates an informal, relaxed environment where people feel comfortable addressing challenging topics that might otherwise remain unspoken. Self-reflection Question: How might introducing an element of humor or "reverse thinking" help your team discuss problems they've been avoiding in traditional retrospective formats? [The Scrum Master Toolbox Podcast Recommends]

Deniz Ari: Why Your Process Changes Are Failing—The Stakeholder Alignment Problem Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Deniz explores the challenges of implementing change in organizations, emphasizing that change is always a long and difficult process requiring patience and trust. Drawing on the Change Curve concept, Deniz shares a personal experience trying to improve project visibility by cleaning up backlogs in JIRA for 10 in-flight projects. Despite good intentions, Deniz found themselves as the only person using the tool, with team members and Product Owners using different systems that better suited their specific needs—POs wanting only high-level items while the development team needed to split items into smaller tasks. Through this experience, Deniz learned the crucial importance of having all stakeholders (Product Owners, development teams, and managers) aligned on using the same tool, and understanding the unique perspectives of each group before implementing process changes. In this episode, we refer to the Change Curve.  Self-reflection Question: What changes have you attempted to implement that failed because you didn't fully understand the different needs and perspectives of all stakeholders involved? [The Scrum Master Toolbox Podcast Recommends]

Deniz Ari: Security Team Breakdown—The Devastating Impact of Poor Product Ownership Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Deniz shares the story of a security project with a team of eight experienced, senior engineers working on mission-critical systems. Despite initial motivation and clear architectural solutions, the team soon exhibited signs of negative behavior including complaints and criticism. The root cause traced back to frequent Product Owner changes—several within less than a year—and poor client management. Instead of shielding the team, the PO directly transferred stress from clients to the team, demanded overtime, and created unnecessary tension by bringing unfiltered conflicts to the team and requesting excessive details. Deniz emphasizes the importance of avoiding unnecessary tensions, being more political when necessary to protect the team, and being mindful of tone in written communications. Self-reflection Question: In what ways might you be failing to set proper boundaries in your role, and how could establishing clearer limits improve both your effectiveness and your team's performance? Featured Book of the Week: Boundaries by Henrik Cloud Deniz recommends "Boundaries" by Henrik Cloud, a book about human relationships and personal limitations. The book addresses crucial questions: Does your life feel out of control? Do you keep saying yes to everyone? Are you taking responsibility for others' feelings and problems? Have you forgotten your own limitations? Deniz explains how this book helped them learn to say "no" while still considering others' realities and feelings, and understanding why we often struggle with setting boundaries. Deniz highlights that being a Scrum Master involves much more than just processes and methods—it requires healthy personal boundaries. [Scrum Master Toolbox Podcast Recommends]

Deniz Ari: How Intense Delivery Pressure Destroyed Team Trust, Culture, and Brought Burnout Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Working in the public sector, Deniz faced a challenging situation during a particularly busy winter period when the client wanted to combine multiple major initiatives simultaneously: migration, new features, and security improvements. This led to an oversized team of 25 engineers, which ultimately caused significant problems. The pressure to continuously deliver became overwhelming, breaking team trust and leaving members feeling abandoned. Several team members left, the team culture disintegrated, and cases of burnout emerged. After this difficult experience, Deniz conducted a comprehensive retrospective to process what happened and provide feedback to management about the dangers of excessive pressure in Scrum environments. Self-reflection Question: How might you recognize the early warning signs of team burnout before it reaches a critical point, and what boundaries would you establish to protect your team? [Scrum Master Toolbox Podcast Recommends]

BONUS: Beyond Frameworks, A Provocative Guide to Real Agility With Erwin Verweij In this BONUS episode, we dive into the provocative world of Erwin Verweij's latest book: 'How the f*ck to be Agile?' Erwin shares his journey from frustration to clarity as he witnesses organizations adopting Agile frameworks without understanding their purpose. With candid stories from his coaching experiences, Erwin reveals what happens when teams wake up to real agility beyond dogmatic practices and how organizations can find their own path to meaningful change. The Wake-Up Call for Agile Adoption "What the f*ck dude! Do you even know what it means? Do you really know what it means?" Erwin's journey to writing this book began with growing frustration at how companies approach agility. He frequently encountered teams proudly declaring "We're Agile!" or "Our department is Agile" without understanding what that truly meant.  This disconnect between label and understanding became the catalyst for his provocatively-titled wake-up call. Erwin describes his exasperation with organizations adopting frameworks halfheartedly, following mindsets that were completely off track, and ultimately "doing stuff without knowing what they're doing and why they're doing it." The F-word in his book title serves dual purposes - expressing his frustration while also functioning as a power word to wake people up from their complacency. Breaking Free from Framework Dogma "We're not gonna do Agile. Forget it. And we're not gonna do Scrum, even though you're doing Scrum. Let's look at what really works for you people." Rather than imposing rigid frameworks, Erwin advocates for teams to discover what actually works in their specific context. He shares a memorable story of tearing down Scrum posters that management had installed, shocking team members who couldn't believe he would challenge the prescribed approach.  In another example, Erwin creatively used a manager's "quarantine" language by posting contamination warnings at a department's entrance with the message: "If you enter this room, you might get contaminated with a new way of working." These disruptive approaches are designed to shake people from blindly following orders and encourage them to think critically about their processes. Finding Your Own Path to Agility "Any coach who goes into a company with a strict plan and a set approach - don't hire them. They don't have a clue what to do." After the wake-up call, Erwin focuses on helping teams discover their own effective ways of working. He believes that the key is to observe what's already working well, emphasize those elements, and discard what doesn't serve the team. This approach stands in stark contrast to consultants who arrive with predetermined solutions regardless of context.  Erwin emphasizes that real transformation happens when teams take ownership of their processes, adapt them to their unique needs, and make them their own. He cautions against hiring coaches who come with rigid, predetermined plans, as they often lack the flexibility to address a team's specific challenges. The Never-Ending Journey of Adaptation "We need to help teams to stay open for the change that is coming." Erwin stresses that agility is not a destination but a continuous journey of adaptation. The world never stops changing, so teams must remain flexible and open to evolving their approaches. He encourages a mindset of experimentation with phrases like "let's try" and "what could we try" to keep teams responsive to new challenges.  According to Erwin, one of the most powerful ways to foster this adaptive culture is to model the behaviors you want to see in the teams you support. By demonstrating openness to change yourself, you help others embrace the continuous nature of improvement. Scaling Without Bureaucracy "Work with the system, learn what is needed, iterate." When discussing scaling Agile across an organization, Erwin questions why companies feel the need to scale in the first place. He uses cities as a metaphor for how complex systems can organize beyond small groups without excessive bureaucracy.  In one organization where he currently coaches, teams have found a pragmatic approach by adopting elements from various frameworks that work for them. They use quarterly planning sessions from SAFe primarily as a networking opportunity that connects everybody and focuses their efforts, even though the planning itself might be "basically bullshit." This practical, results-oriented approach emphasizes what works rather than dogmatic adherence to frameworks. Software as a Creative Process "Software development is basically figuring out how stuff works. It's a creative process that mostly is being dealt with within the brain of people." Erwin views software development fundamentally as a creative process rather than a production line. He explains that it's not about "typing as fast as you can" but about thinking, problem-solving, and creating. This perspective helps explain why iterative approaches with small steps work better than trying to plan everything upfront.  Erwin notes that when complex problems become routine, teams might not need the full framework structure, but they should retain the values that help them coordinate effectively. The essence of frameworks like Scrum, he suggests, is simply "start working, figure it out, and see what happens" - an approach that many organizations have become afraid to embrace. Awakening Organizational Intelligence "We raise children, which is basically programming another human being - it's really complex. And we just take it for granted. And then we go to work, and we don't know how to make decisions anymore." One of Erwin's most powerful insights is how organizational structures can suppress the natural intelligence and decision-making abilities that people demonstrate in their personal lives. He points out the irony that we navigate incredibly complex systems like raising children or driving in traffic, yet when we arrive at work, we suddenly act as if we can't make decisions without higher approval. This disconnect creates frustration and wastes human potential. Erwin challenges organizations to wake up to this contradiction and create environments where people can bring their full capabilities to work, rather than checking their intelligence at the door. In this section, we refer to Jurgen Appelo's Book Management 3.0. About Erwin Verweij Erwin is a seasoned Agile Coach, Certified Enterprise Coach, and author of Viking Law and How the f*ck to be Agile?. With 15+ years' experience driving meaningful change, he helps organizations embrace real agility through coaching, transformation, and workshops—cutting through complexity to spark courage, clarity, and action. You can link with Erwin Verweij on LinkedIn and connect with Erwin Verweij on Twitter.

Richard Brenner: Hypothesis-Driven Product Ownership, The Experimental Mindset Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Experimenter Richard describes great Product Owners as "experimenters" who understand that everything they do is a hypothesis requiring validation. The best POs establish feedback loops early, actively engage with users and clients, and approach product development with a scientific mindset. Richard shares an experience working with a "coaching PO" who excelled at involving everyone in defining what needed to be done.  This PO was inspiring and helped the team participate in both building and decision-making processes. Richard emphasizes that the relationship between PO and team must be a true partnership—not hierarchical—for success to occur. Great POs facilitate team involvement rather than dictating direction, creating an environment where collaborative problem-solving thrives. In this segment, we refer to the Role Expectation Matrix Retrospective, and the Product Owner Sprint Checklist, a hands-on coaching tool for anyone interested in helping PO's prepare and lead successful Sprints with their teams. The Bad Product Owner: The Tech Visionary Disconnected from Users Richard recounts working with a high-level sponsor, a medical doctor interested in technology, who hired multiple development teams (up to four Scrum teams) to build a product. While technically knowledgeable, this PO had very concrete ideas about both the technology and solution based on assumptions about client needs.  The team developed impressive technology, including a domain-specific language (DSL), and felt they were performing well—until they delivered to actual clients. Only then did they discover users couldn't effectively use the software, requiring a complete rethinking of the UX concept. This experience taught Richard the critical distinction between the customer (the sponsor/PO) and the actual end users, demonstrating how even technically sophisticated Product Owners can miss essential user needs without proper validation. Self-reflection Question: How might you help Product Owners in your organization balance their vision with the practical realities of user needs and feedback? [Scrum Master Toolbox Podcast Recommends]

Richard Brenner: Contracting for Success,  Establishing Clear Agile Coaching Outcomes Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Richard reflects on his evolution in defining success as a Scrum Master and Agile Coach. Initially, he believed that if his team was successful, he was successful—but soon realized this perspective was incomplete. Top management wanted tangible evidence of coaching impact, which became problematic without clearly defined metrics. Richard now advocates for establishing a coaching agreement at the beginning of any engagement, with both management and teams defining what success looks like for the coach. He emphasizes the importance of dual-sided accountability as a natural outcome of proper contracting, using metrics that matter to the organization such as flow metrics and outcome metrics to demonstrate coaching value. Self-reflection Question: How are you measuring your own success as a coach or Scrum Master, and have you created explicit agreements with both teams and management about what success looks like? Featured Retrospective Format for the Week: Solution Focused Retrospective Richard recommends the Solution Focused Retrospective from the book "Solution Focused Coaching for Agile Teams." While traditional retrospective formats from books like "Agile Retrospectives" typically open a topic and dig deeply into the problem space, the solution-focused approach suggests spending only a short time discussing problems before pivoting to designing the desired future state. This format focuses on identifying the next step and emphasizing what positive outcomes the team wants to achieve, rather than dwelling on what's wrong. Richard values this approach for its ability to maintain a positive, forward-thinking mindset within teams. [Scrum Master Toolbox Podcast Recommends]