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2 episodes with chief marketing technologist
2 episodes with chief marketing technologist
2 episodes with chief marketing technologist
2 episodes with chief marketing technologist
2 episodes with chief marketing technologist
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts
Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It's 108 pages of dense insights on where Martech is headed—and as you might imagine, it's largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.Since 2008, he's also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.https://www.linkedin.com/in/sjbrinker/Key Topics[01:26] - Main take-aways from the report[03:31] - How AI can lead to more differentiated marketing[06:07] - Efficiency vs. effectiveness from using AI[11:33] - AI and the Hype Cycle[15:28] - Innovator's Dilemma and compressed innovation[17:16] - Segments of AI innovation[21:06] - Innovation challenges fo r legacy incumbents[22:56] - Last-mile issues with AI feature quality[29:10] - AI agents[40:54] - Orchestration layer Resource LinksMartech for 2025 Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter
Welcome to the What's Next! Podcast with Tiffani Bova. This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation. THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time. TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand. WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us. Running time: 36:07 Subscribe on iTunes Find Tiffani Online: Facebook LinkedIn X Find Mayur Online: LinkedIn
Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies. With Dr. Fou we will aim to answer the following questions: Does programmatic advertising have to be necessarily bad for privacy? Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls? Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes? References: Dr Augustine Fou's recent articles Dr. Augustine Fou: How to optimize towards humans and not just away from fraud (LinkedIn) Fou Analytics Sergio Maldonado: “Analytics CEO makes a passionate case against marketing attribution” (Chief Marketing Technologist, Scott Brinker)
What's up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the constant evolution of the marketing landscape.About Scott Throughout his career, Scott's navigated seamlessly between the realms of marketing and technology He put his first entrepreneurial mark in the martech world when he Co-founded ion interactive, a martech SaaS providing interactive content tools for marketers In 2008, he began sharing industry insights on the Chief Marketing Technologist blog with the hope of serving as a resource to help spread the “marketing technology” meme A few years later, he released the first ever version of the Martech Landscape maps, back when there was only about 150 martech vendors He launched the esteemed MarTech conference in 2014 and remains its program chair to this day Today he's VP of Platform Ecosystem at HubSpot where he enhances their synergy with the broader marketing tech landscape, a landscape that maps over 11,000 vendors today He continues to be the acclaimed force behind chiefmartec.com, hailed universally as the martech world's ultimate wellspring of knowledge and insight How Marketing Jobs Will Be Reshaped by AIScott firmly places himself in the camp that views AI not as a threat to marketing jobs but as a crucial tool for the modern marketer. He holds a strong belief that good marketing requires human input, and this won't be changing anytime soon. Scott reframes the common adage, often heard in marketing circles, that a marketer's job won't be replaced by AI but by another marketer who is adept at using AI.As tongue-in-cheek as this phrase might be, Scott sees a lot of truth in it. He views AI as a broad set of capabilities that can be harnessed in various ways to enhance marketing. While the initial applications, such as content generation, are undoubtedly intriguing, the real potential of AI in marketing goes beyond these use cases.Scott argues that the power of AI lies in how it allows marketers to better harness data, and enables more sophisticated automation across the entire marketing spectrum. Particularly on the Martech side of things, Scott anticipates marketing operations leaders and Martech professionals leveraging generative AI to up-level their stack and operational capabilities.Rather than viewing AI as a potential replacement for their roles, Scott suggests that marketers should see AI as a key part of their job description. It won't take over all aspects of their work, but it will become a significant component of what they do.Takeaway: The future of AI in marketing is not about replacement but about enhancement. AI is set to become a vital tool that will empower marketers to up-level their operational capabilities and harness data more effectively. As Scott astutely points out, the job of a marketer won't be replaced by AI; instead, it will be reshaped by those marketers who can successfully integrate AI into their strategies.Early-Stage Marketers Should Choose a Focus Area Then Utilize AIAccording to Scott, marketing has always offered a myriad of different specialties and that, arguably, has been amplified over the past 10 to 15 years. Yes, there's a role for the 'jack-of-all-trades' or marketing generalist. Still, as Scott astutely notes, there are also several specialized roles that marketers can pursue, each requiring a unique set of skills. Whether it's hosting a podcast or being a master in content creation, each specialization requires dedication and unique abilities.In terms of marketing operations, Scott suggests that this is another area of marketing requiring a specialized skill set. For those new to marketing, the challenge then becomes deciding whether to become a generalist marketing manager or specialize in a specific area. Scott believes that the generalist path, while rewarding, can be quite challenging because of its broad scope. On the other hand, specializing in a particular area, like content creation or marketing operations, can provide a focus. This concentration, according to Scott, not only enables you to become proficient in a specific aspect but also allows you to learn generalist capabilities, given that marketing is inherently a team sport.Scott's advice for those looking to utilize AI tools in their early marketing career is to choose a focus area, then learn and grow from there. While the field of marketing may appear vast, narrowing your scope and honing in on a specific skill can provide a strong foundation from which to expand your knowledge and skills.Takeaway: For early-stage marketers, leveraging AI doesn't mean trying to master everything at once. Instead, it's about selecting a specialization within marketing, and honing your skills in that area. This approach, combined with a keenness to adopt AI tools, will equip them with a 'superpower' that keeps them ahead of the curve in an ever-evolving marketing landscape.Unleashing AI in Marketing with the Power of Composability Scott is particularly excited about the rapidly evolving concept of composability in the realm of marketing. This concept, at its core, revolves around the assembly of different elements—software, data, workflows, and steps—to achieve specific outcomes, much like putting together building blocks. Up until recently, composability was largely contained within the 'no-code' space, with a suite of tools allowing marketers to construct, analyze, and manipulate workflows across various apps and data sets.But the democratization of composability was somewhat limited. Scott noted that these no-code tools often necessitated a level of technological prowess akin to the 'power user,' those individuals comfortable with the complexities of Excel formulas and intricate app functions. This requirement often resulted in a smaller subset of marketers taking full advantage of these tools, leaving a significant amount of potential untapped.Enter the advent of AI interfaces and generative AI. Scott strongly believes that these technological advances are about to open up the world of composability to all marketers, effectively democratizing these previously restrictive functions. Scott particularly emphasizes the potential of AI in data analysis, marking it as a highly accessible and immediately beneficial application for marketers. In the current data-driven marketing landscape, organizations often grapple with vast amounts of data, making it challenging to find the right information and draw actionable insights promptly.The generative AI's capacity to serve as a tireless, personal data analyst is an exciting prospect. Unlike a human analyst who might get overwhelmed with constant inquiries, AI does not tire and can handle a myriad of questions without losing efficiency. This capability empowers marketers to interact with AI as if it were their personal analyst or data scientist.Marketers can ask the AI system a series of questions in a conversational manner, enabling them to quickly cut through the noise and extract the insights they need. This way, the AI system can assist in navigating the vast sea of data within the organization, simplifying data analysis processes, and, as a result, significantly enhancing the efficiency and effectiveness of data-driven decision-making. This transition, according to Scott, will not only revolutionize how we interact with data but also how we automate workflows and inter-system tasks. While there's still progress to be made, promising examples are already emerging, like the execution engine in HubSpot's Chatbot and innovative use cases from Zapier. These developments foreshadow a future where AI will function as a powerful IT assistant, readily carrying out complex tasks across different systems on command.Takeaway: The advent of AI and the concept of composability herald an exciting new era for the marketing industry. It promises to dramatically democratize access to advanced tools and capabilities, enabling marketers at all levels of technical proficiency to extract unprecedented value from their work. A significant application of this lies in data analysis, where AI can act as an indefatigable personal analyst. Marketers can interrogate these systems in a conversational manner to efficiently cut through vast amounts of data and extract essential insights for strategic decision-making. This capability holds immense potential to boost efficiency, spur innovation, and fuel growth in the marketing landscape, completely redefining the way we approach and understand marketing.AI Shifts Marketing Towards Orchestration, Not SubstitutionScott brings a fascinating perspective when it comes to understanding the role of AI in marketing teams, and in particular, he suggests that it's not as clear-cut as many might expect. This isn't a story about machines replacing humans. Instead, it's a story about transformation and adaptation, about finding ways to harness the power of AI to tackle routine tasks, leaving marketers with more time to address the more complex aspects of their roles.This perspective sits between two contrasting viewpoints about AI's impact. One camp warns about the job losses AI could cause by taking over tasks traditionally performed by humans. The other camp counters that notion with the lump of labor fallacy argument, suggesting that work isn't a fixed pie. As AI automates certain tasks, new, more complex tasks arise that we previously didn't have the time or resources to tackle.Scott leans towards the latter perspective but with a twist. His concern lies not in the potential job loss but rather in the speed at which AI could cause shifts in the roles and responsibilities within marketing teams. He believes that the swift advancement of AI presents an uncharted territory that could change the dynamic of what humans do at a rate faster than we've ever experienced before.However, he doesn't see AI replacing marketing altogether. Scott is a firm believer in the human ability to understand context and continuity, qualities that he sees as central to marketing and that AI, at least for now, is not equipped to fully grasp. While AI can perform tasks within a certain context window, human marketers are still far better at seeing the broader narrative, stitching together various pieces of a complex marketing landscape.In Scott's view, as AI accelerates and handles a growing number of tasks, the demand for orchestrating these capabilities and providing context will increase. This shift might create a unique role for marketers as orchestrators of this AI-powered symphony, managing and directing AI capabilities within a broader, contextual marketing strategy.Takeaway: Far from replacing marketers, AI might empower them to take on new, more complex roles. As AI handles more tasks, the role of marketers could transform from task-doers to orchestrators, responsible for contextualizing and directing AI's efforts within a broader strategy. This shift might demand a new skill set from marketers, opening up unexplored possibilities in the marketing field.Navigating the Intersection of Warehouse Native Martech and Operational DatabasesScott's reflections on the growing interest in "warehouse native martech" laid bare the benefits and challenges of this emerging trend. The idea of pooling all company data into a single warehouse is undoubtedly appealing. It offers the potential to access this aggregated data across diverse applications, making analysis and decision-making more comprehensive.Yet, Scott drew attention to the complications of this approach. While data warehouses house a wealth of information, the sheer volume and variety of data they hold can lead to daunting challenges. One of these is the lack of inherent data rationalization. Data coming in from different sources don't always align, leading to discrepancies and confusion. This requires additional layers to rationalize and give context to the data - a function that individual martech products are often designed to provide.Performance issues further complicate the shift towards warehouse native systems. Scott acknowledged that although the speed of read-write data in warehouses has improved, there's still a long way to go. User experiences and web interactions often hinge on millisecond performance differences. This requirement renders operational databases, which can be fine-tuned for specific engagements, invaluable. Scott's views suggest that although the martech industry is moving towards a universal data layer, this won't necessarily lead to the eradication of localized, context-specific databases. These continue to have a critical role in catering to real-time, performance-driven requirements.Scott also touched on another aspect – the potential problems in coordination across different systems of truth. He referred to a situation where a CMO argued against integrations between marketing automation and CRM. This situation illustrates that while seamless data flow across an organization might sound ideal in theory, it can lead to unintended consequences in practice.Takeaway: While the rise of data warehouses is undeniable, it doesn't spell the end for localized databases. As the industry continues to evolve, there will be ongoing exploration and experimentation to determine the best strategies for data management. Ultimately, the most successful solutions will likely involve a blend of warehouse native tools and dedicated operational databases.The Overlooked Innovations of the Mid-Sized BusinessWhen Scott was asked about the future of Martech applications in small and medium businesses (SMBs), he provided an illuminating perspective that diverges from the common narrative. The discussion often polarizes into two distinct ends of the business spectrum - very small companies with fewer than 20 people and colossal enterprises with thousands of employees. However, the reality of the global business landscape lies somewhere in between these two extremes.Scott emphasized the critical and often overlooked role of medium-sized businesses, the "M" in SMB. These are companies with dozens or hundreds of employees, bridging the gap between the small enterprises and the multinational corporations. Contrary to common perception, the use cases within these organizations are substantially more complex than smaller companies. Moreover, they possess more resources, allowing them to apply both human resource and capital to foster innovation.Interestingly, these mid-sized businesses strive to balance the stability and strength of larger enterprises while retaining the agility and innovation that typically characterizes smaller companies. The willingness to embrace emerging technologies, new capabilities, and to instigate change is more pronounced here, perhaps due to the lesser extent of legacy technologies, processes, and politics that can hamper such endeavors in larger companies.The alignment between the buyers in these mid-sized businesses and the continually innovating range of Martech vendors, is in fact, a sweet spot. They are nimble enough to adapt to new technologies and have the resources to implement them, offering a fertile ground for innovation. Scott's perspective paints a compelling image - we can expect to see a significant wave of innovative developments happening in this often overlooked 'M' segment, perhaps even faster than elsewhere.Takeaway: Medium-sized businesses, often overlooked in Martech discussions, are potentially a hotbed for innovation. Their unique position enables them to leverage the agility of smaller companies and the resources of larger ones, setting the stage for rapid adoption and development of new Martech solutions.Martech Careers in SMBs vs Large CorporationsWhen Scott was asked about early-career marketers and their approach to adopting technology, he painted a vivid picture of the landscape. He advocated for both paths: starting at a small to medium-sized business (SMB) to gain hands-on experience with cutting-edge technologies or delving into the complex structure of a large corporation to develop organizational skills.Scott highlighted the dichotomy that exists in the marketing world. On one side, there's the thrill of a smaller setting, an SMB, where marketers can swiftly run experiments with emerging technologies. The nimbleness of an SMB environment allows one to innovate and play with the newest tools without being encumbered by the usual organizational and political hurdles.On the flip side, Scott emphasized the value in honing skills in a larger corporate setting, albeit laden with more technical debt and legacy tools. The true talent lies in navigating the breadth of a company's tech strategy, building strategic alliances, and effectively collaborating with vast IT teams. As Scott pointed out, those who excel at this often find themselves highly valued.However, Scott stressed that each path had its unique set of challenges and benefits. An SMB may offer the opportunity to quickly adopt and experiment with new technologies, but it might not provide the same level of organizational skill development that a larger company would.Takeaway: There's no 'one-size-fits-all' route in marketing technology adoption. While SMBs offer a playground for rapid technological experimentation, larger corporations cultivate indispensable organizational skills. The choice lies in what skills one wishes to prioritize early in their career.Remembering the Humans in MartechWhen Scott was asked about the implications of an over-reliance on technology in marketing, he illuminated an enduring conundrum. Scott expressed that the most enduring problem in martech is indeed our chronic over-reliance on technology at the expense of the human element. He cited an often-heard grievance in the industry: underutilization of martech resources.He argued that this supposed underutilization isn't a question of the technology itself, but rather the lack of investment in educating people on how to use these tools effectively. Training, according to Scott, is not just about tool mastery but about empowering and encouraging marketers to apply these tools in innovative ways.He touched on the barriers to change, explaining how new initiatives often clash with existing processes, rules, and established norms. This mismatch, he reasoned, discourages full utilization of martech capabilities and leads to underinvestment in the human side of things.Scott, being part of a martech company himself, took a fair and balanced view of martech vendors' role in this problem. He pointed out that vendors' sales pitch often oversimplifies the process, focusing too much on the magic of the tool and underselling the required human and organizational investment for its effective use.Over time, however, he believes the industry is slowly recognizing this gap and improving. He highlighted the need for a shift towards better balancing technology and human investment to truly harness the power of modern martech.Takeaway: Scott calls for a renewed focus on the human element in martech, arguing that the supposed underutilization of martech tools is less about the technology itself and more about the industry's lack of investment in training and enabling people to effectively use and apply these tools.Navigating Marketing Ops and Tech TeamsWhen asked about the evolving roles within the marketing space, and how organizations might better utilize their investments in technology and people, Scott shared valuable insights. He affirmed that investing in marketing operations and marketing tech teams is indeed a crucial aspect, yet he pointed out that there's more to the equation. He noted that the real barriers are often found beyond the "bubble" of marketing operations. These barriers may take the form of ingrained processes within legal, finance, or other teams outside of the marketing sphere. These processes, which were established and became calcified at some stage of the company's history, may not be in sync with the evolving capabilities of marketing technology.Marketing operations, Scott argued, while potentially having some influence within the marketing team, often struggle to exercise leverage outside of it. Hence, the key challenges are often constraints stemming from areas outside of their immediate sphere. This makes it difficult for changes to be initiated from within marketing operations.This led Scott to highlight the crucial role that savvy CMOs or marketing executives play. It's these individuals who can successfully navigate these challenges, understanding the constraints, and engaging their executive peers in other functions to bring about the necessary changes. By doing so, they can adapt and evolve these processes to align with the advanced capabilities of current marketing technology.Takeaway: The role of marketing executives extends beyond simply supporting marketing ops and tech teams. They play a crucial role in navigating and overcoming external organizational barriers, ensuring that processes across different departments align with the evolving capabilities of marketing technology.Martech Curiosity, Focus, and Communication When asked about the essential skills required to navigate the intricate landscape of marketing technology, Scott emphasized a triad of characteristics - curiosity, focus, and communication.Scott agreed that curiosity indeed plays a pivotal role in the Martech world. The desire to explore, to question, and to understand is integral to innovation and growth. However, he cautioned that unbridled curiosity, without focus, can potentially dilute productivity and outcome delivery. Balancing an inquisitive mind with a disciplined approach to prioritization, he suggested, forms the backbone of successful leadership.But the game-changer, the third magic component, as Scott described it, is the skill of effective communication and engagement. A common misunderstanding is that the rest of the organization does not comprehend the technicalities of marketing or the value of marketing operations. Yet, Scott sees this not as a failure of other departments, but rather as a challenge for marketing leadership to communicate their mission and their value more effectively. It might seem ironic that an industry devoted to communication can struggle to communicate internally. However, effective internal communication is a skill that often goes underappreciated and requires focused development. Leaders who can marry their curiosity with the ability to maintain a structured focus and who can communicate effectively are the ones set to redefine the future of Martech.Takeaway: The leaders shaping the next generation of Martech need more than technical skills. They must cultivate a balance of curiosity to explore new possibilities, the focus to drive specific outcomes, and the communication skills to articulate their vision and value to the wider organization. They are the ones who will not only understand the potential of Martech but can also guide their teams and stakeholders on the journey.Marketing Ops Evolving to Become the Operating System Underpinning MarketingWhen asked about the evolution of marketing operations, Scott described it as an ever-changing environment that has significantly matured over the last decade. While marketing operations was previously perceived as a support mechanism for marketing, it has transformed into a comprehensive operating system underpinning not only marketing but also branching into other departments. Scott painted a vivid picture of the future of marketing operations and emphasized the increased need for individuals adept at both the technical aspects and, crucially, internal communication.Scott acknowledged the shifting terrain of marketing operations. What was once about simply supporting marketing through reporting, tool management, and data hygiene is now a lot more expansive. In the coming years, marketing operations is set to morph into an operating system that doesn't merely support marketing but reaches out to other departments, knitting together disparate teams through technology.Scott identified the key ingredients for success in this evolved landscape. Mastery in the technical aspects of marketing ops and marketing tech is of course vital. But it's the other part of the equation, the ability to communicate effectively with internal teams, that elevates the role from tactical to strategic. The individuals who can not only handle the technical details but also engage effectively with other teams are the ones who will pioneer the future of marketing ops.He projected an optimistic vision of the future, suggesting a kind of seller's market in marketing operations. Those with experience in marketing operations and marketing technology already have a wealth of career options. But, as Scott pointed out, it's those who are able to anticipate and lead the evolution of the sector who will create the most significant opportunities for themselves.Scott ended on a hopeful note, reflecting that now is an incredible time to be in marketing. With so many technological advancements, particularly at the data layer and with artificial intelligence, there's an unprecedented opportunity to write the future playbook for marketing. It's an exciting journey that he considers a real gift. Takeaway: The future of marketing operations requires not only technical expertise but also exceptional communication skills to facilitate broader internal engagement. Those who can strike this balance will be the leaders shaping the next generation of marketing ops.Embracing Passion and the Power of Saying NoWhen asked about the secret to managing his diverse roles and interests, Scott confessed that his life might seem one-dimensional to some. With his work and his passions converging around martech, he truly embodies the idea of doing what you love and loving what you do.Scott's approach to balance, however, is not about juggling every opportunity that comes his way. Instead, he emphasizes the importance of being selective and knowing when to say 'no'.Despite being immersed in a fascinating field that continues to evolve and offers endless possibilities, he recognizes that the hours in a day remain finite. As such, Scott makes deliberate choices about how to spend his time, focusing on those areas he's most passionate about and letting go of the rest. It's a powerful message about achieving balance in a fast-paced and demanding career: true balance isn't about doing everything but choosing what matters most and dedicating yourself wholeheartedly to it.Takeaway: Despite the myriad of roles and responsibilities in his life, Scott finds balance by aligning his work with his passion and exercising selective focus. The secret to his success lies not in pursuing every opportunity, but in dedicating himself to what truly matters to him.Episode RecapIn a world increasingly augmented by Artificial Intelligence (AI), Scott puts forward a compelling view: AI isn't here to replace marketers but to enhance them. It's this nuance that informs his views on the future of marketing and the pivotal role of AI. The image he paints is of a landscape where marketers can navigate vast realms of data more effectively, and up-level their strategies, thanks to the precision and insights AI affords. With this view, he also advises budding marketers to focus their efforts on a single specialization. The added power of AI allows these marketers to master a distinct area, turning them into formidable specialists ready to conquer the ever-evolving marketing landscape.Scott's vision extends to how AI and composability can democratize access to advanced tools. It's an exciting future where every marketer can command their personal AI analyst, efficiently mining vast amounts of data for crucial insights. This new capability is set to spark innovation, boost efficiency, and drive growth, redefining our understanding of marketing.It's not just about the technology, though. Scott argues for a renewed focus on the human element in martech. This means investing in training and enabling people to harness the power of these tools effectively. He also stresses the importance of communication skills, especially for marketing executives who play crucial roles in aligning various departments with the evolving capabilities of marketing technology.Looking to the horizon, Scott outlines the future of marketing ops. It's one where the leaders are not just technical experts, but also exceptional communicators who can articulate their vision and the value they bring to the broader organization. Balancing these skills is key to shaping the future of marketing ops, guiding their teams, and stakeholders on this transformational journey.It's a riveting episode, one that promises a future where AI isn't the end of the marketer's journey but a new beginning, offering untapped potential and possibilities in the vibrant field of marketing.
Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results.Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effectiveness of each platform, in order to determine the best return on investment.In this episode, Krishna discusses their YouTube strategy and challenges. He shares the services they offer their clients to help increase sales.Episode Action Items:To find more information about Krishna, go to:ROI Media WorksLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For, The solutions Gupta brought to Spotify (and why). Should B2B companies care about the creator economy? What did COVID do to Content? How Tech companies need to approach Media today (to overcome diminishing returns) Plus, check out Mayur's ‘Oxygen, Water, Food' model to help you prioritize and manage your marketing teams. Who Is Mayur Gupta? He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling). Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we're giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/ ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network
The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors. In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he has run the Chief Marketing Technologist blog, chiefmartec.com. See a list of the questions the duo debate below: No Code: Will the massive proliferation of “no-code” capabilities decrease the demand for coders? Marketplaces: Will marketplaces extend to resellers; will partners transact from a digital marketplace, then resell/implement end-user solutions without real-time engagement with the ISV/vendor? E-commerce: E-commerce has passed in-person as the top channel for B2B sales. What critical factors enabled this to happen? Necessity: Less ability to travel – be in-person Ease of information gathering/research Trusting information sources (independent rating) Governance: Is governance underappreciated? Partnering processes Technology to help Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).
Janet Schijns is the CEO and Co-Founder of JS Group, a go to market consultancy dedicated to achieving results. She is the founder of the #digitalnormal movement in the industry driving profitable change in the partner community. Janet is a top 10 CEO Disruptor 2021, Top 10 Women in Technology 2020, 2021 (Analytics Insights), Top 50 Technology Influencers 2020, 2021 (Awards Magazine) and was named Channel Influencer of the year in 2019 beating out a slate of nominees from the top tech firms in the world. She has been in the top 5 influencers every year for the past decade. Janet was formerly EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, and prior to that, she was the Chief Channel Executive, Chief Marketing Technologist for Verizon Business. Janet is dedicated to the advancement of Women in Technology, founding her not for profit “Tech World's Half” in 2017 to address the issue of women dropping out of technology. She practices what she preaches having earned numerous industry channel awards, including four 5-Star Channel Program Awards. A native of the Garden state, she now resides in Florida with her husband Roy and has two children. In her spare time, she enjoys the beach and Star Wars. Connect with Janet on LinkedIn: https://www.linkedin.com/in/janetschijns/ Shout-out: Today's Diversity Leader Shout-out goes to: Patricia Watkins, Vice President of Partner and IoT Sales at T-Mobile - https://www.linkedin.com/in/patricia-watkins-964ab02/ John DeLozier, President, Intelisys, https://www.linkedin.com/in/ACoAABAtSgUBcuISflxF4hUVxh2XRgXdY3ZACjM/ Sammy Kinlaw, SVP of Customer Communities in North America, TD SYNNEX, https://ir.synnex.com/news/press-release-details/2021/TD-SYNNEX-Names-Sammy-Kinlaw-SVP-of-Customer-Communities-in-North-America/default.aspx Music: Intro - Vente by Mamá Patxanga is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License Outro - Amor Y Felicidad by SONGO 21 is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License --- Send in a voice message: https://anchor.fm/si-suite/message
Janet Schijns is the CEO and Co-Founder of JS Group, a go to market consultancy dedicated to achieving results. She is the founder of the #digitalnormal movement in the industry driving profitable change in the partner community. Janet is a top 10 CEO Disruptor 2021, Top 10 Women in Technology 2020, 2021 (Analytics Insights), Top 50 Technology Influencers 2020, 2021 (Awards Magazine) and was named Channel Influencer of the year in 2019 beating out a slate of nominees from the top tech firms in the world. She has been in the top 5 influencers every year for the past decade. Janet was formerly EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, and prior to that, she was the Chief Channel Executive, Chief Marketing Technologist for Verizon Business. Janet is dedicated to the advancement of Women in Technology, founding her not for profit “Tech World's Half” in 2017 to address the issue of women dropping out of technology. She practices what she preaches having earned numerous industry channel awards, including four 5-Star Channel Program Awards. A native of the Garden state, she now resides in Florida with her husband Roy and has two children. In her spare time, she enjoys the beach and Star Wars. Connect with Janet on LinkedIn: https://www.linkedin.com/in/janetschijns/ Shout-out: Today's Diversity Leader Shout-out goes to: Patricia Watkins, Vice President of Partner and IoT Sales at T-Mobile - https://www.linkedin.com/in/patricia-watkins-964ab02/ John DeLozier, President, Intelisys, https://www.linkedin.com/in/ACoAABAtSgUBcuISflxF4hUVxh2XRgXdY3ZACjM/ Sammy Kinlaw, SVP of Customer Communities in North America, TD SYNNEX, https://ir.synnex.com/news/press-release-details/2021/TD-SYNNEX-Names-Sammy-Kinlaw-SVP-of-Customer-Communities-in-North-America/default.aspx Music: Intro - Vente by Mamá Patxanga is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License Outro - Amor Y Felicidad by SONGO 21 is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License --- Send in a voice message: https://anchor.fm/si-suite/message
Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A' grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.
Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery. This podcast covers: Marketing technology and operations as key drivers of the modern marketing organization. The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation. The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation. The future of the martech conversation – what's next for marketers? Here are some of the resources we mentioned during the episode: Experience 2030: sas.com/experience2030 Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/ Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/ New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/ Connect with Wilson: LinkedIn | Twitter Connect with Scott: Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business. Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University. A transcript of this episode can be found here.
Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers: The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years. The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer. Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing. The future of marketing in the year 2030 and beyond. Here are some of the resources we mentioned during the episode: Martech 2030: https://chiefmartec.com/2020/10/martech-2030-augmented-marketer-marketing-technology/ Experience 2030: sas.com/experience2030 Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right (chiefmartec.com article) Connect with Wilson: LinkedIn | Twitter Connect with Scott: Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. About our guests: Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business. Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.
Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit
Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/Visit the Entrepreneur Presenters for July 25, 2021 at their Websites:Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/ Visit
Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the https://chiefmartech.com (Chief Marketing Technologist) blog which is the authority on marketing technologies. He is the author of https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170/ (Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative). We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy. We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the pronunciation of Zapier, the pioneering No Code platform. Finally Scott tells us about some the technologies of the future.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
“The MarTech budget is going to increase.” That's one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we are seeing adoption. Show NotesConnect With:Carlos Doughty: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we are seeing adoption. Show NotesConnect With:Carlos Doughty: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Scott Brinker lives at the intersection of marketing, technology, and management. He is the VP of Platform Ecosystem at Hubspot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. He runs the Chief Marketing Technologist blog (chiefmartec.com), that has over 50,000 readers. Scott launched the MarTech Conference in 2014 and currently serves as the event's program chair. He is the author of the best-selling book “Hacking Marketing.” Here are a few of the topics we'll discuss on this episode of Long Story Short: Where Scott sees the martech landscape trending over the next decade towards 2030 How the barriers of technology have been lowered to allow citizen creators to leverage the power of experts As the role of AI expands, how it can help tame new technology The importance of experimentation and testing hypotheses for developing marketing strategies How to think about marketing attribution with the potential for bias and error The advantages of being a newcomer How his success is directly correlated to telling dad jokes on Twitter Resources: Chief Marketing Technologist Blog Antifragile: Things That Gain from Disorder MarTech Conference Hacking Marketing Connecting with Scott Brinker: Twitter LinkedIn Connecting with the Hosts: Jeff Sirkin on LinkedIn Sophia Gordon on LinkedIn
Scott Brinker is back with Tessa and talks more about the tech emerging right inside our existing marketing technology stacks. Learn how it empowers marketers to start testing data and putting it to work in new ways. Plus, hear how you can use martech to generate leads, bring joy to prospects, and fuel B2B growth in 2021. In our last episode of the Lead(er) Generation, guest Scott Brinker got us all excited about the future of the augmented marketer. In this episode he'll cover where to start and how to unlock our marketing leadership superpowers in 2021. Bonus you'll learn: What’s the secret to generate leads and align our sales and marketing teams? Download 5 Data Exchanges Between Sales & Marketing To Increase Win Rates for our step-by-step process we use with clients to start and scale end-to-end lead generation programs. About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas.First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform. Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the Marketing Technology Landscape.In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
Functional medicine marketing is different. Dr. Uli Iserloh explains how to market your practice to achieve growth and scale with right-fit clients. He provides valuable insights such as: What makes functional medicine marketing different, and how we should approach it to have the greatest impact Why referrals alone will not lead to the growth and scale you desire Why functional medicine providers should be taking an educative, awareness-based approach to marketing instead of mirroring what works in traditional medicine How to niche down with your marketing strategy so you are communicating with the right prospects for your practice How to nurture quality leads in a marketing funnel so they convert and produce ROI What you can gain by branding your expertise and separating your practice from the pack Functional Medicine Marketing is Different Dr. Uli Iserloh is the founder and Chief Marketing Technologist of Big Boost Marketing, one of the foremost leaders in integrative and functional medicine marketing. He is also the COO of Evolution of Medicine and a highly sought after speaker in the functional medicine community. In this episode of The FM Shift, Dr. Iserloh joins us to share his functional medicine marketing expertise. He walks us through the fundamentals of functional medicine marketing so we can have a greater impact both as medical providers and business owners. Referrals Alone Won't Cut It One thing many FM practitioners fail to realize is that functional medicine marketing is different. It is not the same as marketing a traditional medicine, chiropractic, or dental practice, and once you recognize this, you can start building an actionable marketing strategy that will attract the right-fit clients you seek. Referrals are great, but if you want to achieve growth and scale, you need a proactive approach to marketing. Clinicians need to be healers, but they also need to be educators, and marketing is the most effective line of communication with your target audience. Educate, Don't Sell In traditional medicine marketing, less depth works fine because prospective patients already know everything about what they're getting into. If someone has the flu, they go to google and search for a GP in their area. On the flip side, how can somebody search for a functional medicine provider if they don't know what functional medicine is? Traditional medicine marketing tactics including SEO and SEM don't translate very well. Instead of a laser-targeted, hard-selling approach to marketing, you should be taking an educative, awareness-based approach that helps prospects understand where functional medicine is better suited, and why it is a good fit for them. About Dr. Uli Iserloh Dr. Uli Iserloh, Founder of Big Boost Marketing, is one of the leading marketing minds in the integrative and functional medicine space – advising many of today's leaders on strategy and tech implementation. Uli's patient attraction strategies are responsible for millions of dollars in revenue and have generated tens of thousands of patient leads, including multi-million dollar online summits. He's a frequent guest on podcasts, online summits, and a sought-after speaker on the topic of functional medicine marketing. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency specializing in automated marketing systems and Facebook advertising for health and wellness professionals. Since 2014, he is also serving as the COO for the Evolution of Medicine, guiding the company's marketing strategy and operations. How to Connect with Dr. Uli Iserloh Video Series: http://bigboost.marketing/videoseries Website: https://bigboost.marketing/freeguides/ https://bigboost.marketing/ LinkedIn: https://www.linkedin.com/in/uliiserloh/ https://www.linkedin.com/company/big-boost-marketing-group/ Facebook: https://facebook.com/uliiserloh Twitter: @uliiserloh
Duane Schulz is a Digital Marketing Consultant and was the former Chief Marketing Technologist and Head of Digital at Xerox until January 2017. He has had roles ranging from Brand and Marketing Intelligence to acting CMO over the last 17 years and has held executive roles at Apple and HP. Duane shares what it was like working for Apple during the 90s, his time at Xerox, how he sees brand image, and what it means to “do no evil,” marketing through the use of lean surveillance. Key Takeaways: [2:20] How did Duane get his start in marketing? [4:45] Who were Duane’s early influences/mentors in marketing? [8:35] Duane shares what it was like working for Apple in the mid-’90s. [10:00] When Duane first got to Apple, they were adamant about not doing market research. Well, he had a background in market research, what was he doing there? [13:00] When Duane left Apple, what were his thoughts on Apple as a company back then and their longevity as a brand? [18:45] How was marketing ops defined back then? [20:00] Duane shares when he was first exposed to brand image and why he fell in love with the rebranding process. [24:20] We are navigating new territory when it comes to marketing. [26:45] If you can’t think of the purpose of the company and express it in your work, then you’re failing at marketing. [32:15] How should marketers begin looking at marketing ops today? [37:10] What does Duane mean by lean surveillance marketing? [40:45] Look at the words marketers use: track, capture, and nurture. Our tools track our customers. It’s not just the big companies contributing to the surveillance problem. [47:00] C-suite executives argue that we need this additional data, but Duane wants to push back on that. Reexamine your practices, do you need this additional data? Are you actually using it? [48:35] Can you measure the brand value of your company? [51:00] Privacy is always down on the list when it comes to marketing. [57:15] At HP, you would work with product managers and engineers in the same group. It was insightful to have these two teams work together. [59:15] How should marketers be thinking about their performance metrics? [1:03:55] It can be hard to find good teachers in the space. Duane weighs in on how to find a good teacher, and be a good teacher. [1:10:00] What advice would Duane give to his younger self? Mentioned in This Episode: Duane on LinkedIn
If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution. We’ll need marketers’ experience and passion for data in 2021 to think creatively and strategically about how we connect, engage, and with prospective customers and generate business value in 2021—a year that is sure to see more economic, technology, and competitive landscape changes. Learn about the evolution of the martech landscape and what the trends behind it tell us about 2021 and beyondLearn where you can find the most effective apps and technologies for automating tasks within your CRM, CMS and other core marketing technologyHear the benefits of “no code” platforms and how they’re giving marketers more control while “playing nice” with IT teamsGet some actionable tips on which digital transformation projects to prioritize in 2021 to help your team scale and take advantage of new opportunities About Scott Brinker:Scott Brinker is fascinated by the intersection of technology platforms and ecosystems as well as marketing strategy and operations. He has extensive experience and holds several titles in these areas. First, Scott serves as the VP of Platform Ecosystem at HubSpot. In this role, he helps grow and nurture the community of technology partners building on the HubSpot platform.Since 2008, he’s also run the Chief Marketing Technologist blog (chiefmartec.com), which has more than 50,000 readers. One of his well-known projects is a map of the Marketing Technology Landscape. In 2014, Scott launched the MarTech Conference. As the event's Program Chair, he brings together a community of senior marketing operations and technology professionals.Scott also wrote the best-selling book "Hacking Marketing," published by Wiley in 2016. Plus, he’s a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
In this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate and experiment is not just desirable but necessary in the digital age, and more.“We have a digital environment now that has the technical capacity to iterate rapidly, but do you have an organizational process and philosophy that lets you actually take advantage of that?”If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com
This week’s guest on CMO Insights is John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo. John talks about: The definition and scope of a Chief Marketing Technologist’s role Personalization and the ability to dynamically deliver relevant content to specific customers The challenges associated with aligning Sales and Marketing and how technology can help Learn more about your ad choices. Visit megaphone.fm/adchoices
Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Mayur also sits on the Board of Directors of Gannett and D’Addario, guiding the C-Suite in their respective digital transformation and growth journeys. Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. --- Support this podcast: https://anchor.fm/trndsttrs/support
In today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where Scott currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott also has written the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. Scott is also a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
SaaS Channel Partners are coming in hot, what and how does it affect our sales teams. Janet Schijns, CEO of JS Group and a former Fortune 500 C-suite executive, is our guest this week on the Conquer Local Podcast and we are talking about SaaS channel partners. We define was a channel partner really is, why companies are making the shift to incorporate a tech sector, and what it takes to to make that shift. Schijns was named Channel Influencer of the year in March 2019 beating out a slate of nominees from the top tech firms in the world. She most recently was EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, generating recurring revenue from higher margin solutions. Prior to that, she was the Chief Channel Executive, Chief Marketing Technologist and ran business products for Verizon Business. She is a visionary leader who through innovation and transformational action-oriented plans drives tangible results. Schijns is dedicated to the advancement of Women in Technology, founding her not for profit “Tech World’s Half” in 2017 to address the issue of women dropping out of technology.
Scott is a computer programmer and entrepreneur who has a wealth of experience in tech and marketing and is one of the most prominent figures in the world of 'Martec' which he has been at the forefront of since it started. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements on his CV and there is not nearly enough room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog Chief Marketing Technologist if you're ever looking for Martec advice and ideas. Also Hubspot is pretty great if you don't have a CRM and their entry level free version is good enough to get you going. Show Notes Note - This show is a repeat of an episode aired on 'Marketing Mindset' ABOUT THE HOST My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful. Sam: Instagram (https://www.instagram.com/samjamsnaps/) Quora (https://www.quora.com/profile/Sam-Harris-58) Twitter (https://twitter.com/samharristweets) LinkedIn (https://www.linkedin.com/in/sharris48/) Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/) Support the Show - Patreon (https://www.patreon.com/growthmindset) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Scott Brinker.
Marketing Mindset: The Growth Hackers Guide to Business Success
Scott Brinker Scott is a computer programmer and entrepreneur who has been a wealth of experience in tech, marketing and the combination of the two 'Martec'. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements to on his CV and there simply isn't room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog if you're ever looking for Martec advice and ideas.
Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.This month on Revenue Rebels, Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to lead digital transformation from within. Listen as they discuss:Why marketing is the ideal candidate to lead digital transformationHow to get the organizational buy-in needed to lead your transformation effortsThe role data plays in this transformationHow to transition from strategy to executionIf today’s episode inspires you to begin your transformation journey, access your complimentary copy of the Change Agents Book and Playbook to get started.About Our GuestEric Hollebone, Chief Marketing Technologist, VP Marketing, DemandLabEric brings DemandLab’s Revenue Ecosystem® Framework to life for our clients by integrating strategy, technology, and data across the marketing, sales, and services continuum. By leveraging enterprise data architecture and developing growth engines to drive digital innovation, Eric designs and customizes solutions for the entire length of the customer journey—from creating awareness to increasing revenue to enhancing loyalty and customer lifetime value.
We're excited to introduce the second season of The Staffing Show podcast, featuring Timothy Robbins, Vice President at [Monster](https://www.monster.com/); Matt Martino, Director of Digital Strategy at [Medix](https://www.medixteam.com/); and Tara Sprakel, Chief Marketing Technologist, and Ryan Paulson, CTO at [Fusion Medical Staffing](https://www.fusionmedstaff.com/). Kicking off our season, we sat down with Mary B. Lucas, Chief Talent Officer at [Supplemental Health Care](https://www.shccares.com/), and author of *Lunchmeat and Life Lessons: Sharing a Butcher's Wisdom*. She talks about her father's “come back sauce,” what it really means to succeed in the people business, and the future of staffing.
Welcome to the What's Next! podcast with Tiffani Bova. This week I have the absolute pleasure of speaking with the first What’s Next guest to also be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board Of Directors for D’Addario and TropicSport, and on various Advisory Boards including the IBM's CMO Council, Brand Innovators and Global MarTech Conferences. I am thrilled to have Mayur Gupta on the What’s Next! Podcast today! THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time. TODAY’S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It’s important and indispensable to use everything at your disposal: math, science, research. But, ultimately, it’s all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand. WHAT I LOVE MOST… Mayur’s transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer actually wants from us. Running time: 35:53 Subscribe on iTunes  Find Tiffani on social: Facebook Twitter LinkedIn  Find Mayur on social: Twitter LinkedIn Mayur on Medium: Medium
In this episode i interview the Founder and Chief Marketing Technologist of Whatismyipaddress.com – Chris Parker. Chris is an entrepreneur who has spent over 10 years running a very profitable online business. His company WhatsMyIPAddress Is highly instrumental in protecting many websites and individuals froms hackers, scammers and all kinds of online fraudsters. iTunes – Chris Parker Youtube – Chris Parker Chris Parker – Website: https://www.cgparker.com – Twitter: https://twitter.com/chrispcritters – LinkedIn: https://www.linkedin.com/in/christophergparker/ What Is My IP Address? – Website: https://whatismyipaddress.com – Twitter: https://twitter.com/wimia – Facebook: https://www.facebook.com/whatismyipaddress
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key takeaway for the audience. If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here. See acast.com/privacy for privacy and opt-out information.
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to continue evolving to meet the needs of tech adopters in the space.
This is episode 32 of Rising Tide Startups, where we have catch up with the Founder and Chief Marketing Technologist of Whatismyipaddress.com – Chris Parker. iTunes – Chris Parker Youtube – Chris Parker Chris Parker – Website: https://www.cgparker.com – Twitter: https://twitter.com/chrispcritters – LinkedIn: https://www.linkedin.com/in/christophergparker/ What Is My IP Address? – Website: https://whatismyipaddress.com – Twitter: https://twitter.com/wimia […] The post 32 – Chris Parker – Founder of Whatismyipaddress.com appeared first on Rising Tide Startups.
https://hollyporter.com//wp-content/uploads/2017/07/Aimee-Bucher.m4a AIMEE BUCHER Aimee has been busy in her first 45 years on this earth. She’s a classically trained pianist with two degrees in music education and has taught at every level from preschool through post-graduate. Since then, she’s done lots of things including being a stay-at-home mom (four boys!) and running a small web design agency. She is a community theatre actress and a volunteer for several local organizations. She currently works as the Chief Marketing Technologist for Marketing Essentials in New Bremen, OH. In her spare time, she teaches her 17-pound cat, Yoda, to walk on a leash. Connect with Aimee! LinkedIn: linkedin.com/in/aimeebucher Facebook: facebook.com/aimeebucher Twitter: twitter.com/aimeebucher Pinterest: pinterest.com/aimeebucher https://youtu.be/p0jrP592PvA
Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode Why successful social selling means the entire organization needs to be socially savvy How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization Why creating content for stages of the funnel means focusing on buyers and customers separately How flexible content marketing means being ready to react to everything at any time Why combining technology with excellent service means developing account-based content advertising Resources Travis Wright on Twitter: @teedubya CCP.Digital VentureBeat Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience The Kansas City Chiefs Twitter Study The 7 Success Factors of Social Business Strategy Marketing Truth or Marketing Hype? Hug Your Haters Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Internet Marketing: Insider Tips and Advice for Online Marketing
In this week's internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast. See acast.com/privacy for privacy and opt-out information.
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