The Beauty Biz™ Show

Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro's acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting a successful business.  “It was the truly talented, hardworking, passionate and caring people that made this company what it was. And I think that people who used Schedulicity, like yourself, I think you could feel that.” - Jerry Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/222-jerry-nettuno/

Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori's strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive. “ We're all gonna have frustrating periods and seasons in our business, but I've turned these into manageable and sometimes even more profitable parts of my business cycle.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/221-festival-season/

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream.  "These things that make you a little different can recession-proof your business, really.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/220-trends-in-skincare/

Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It's all about focus over fear.) “Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/focus-over-fear

It's the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful. “Helping other estheticians build a beautiful life truly is my North Star guiding light mission.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/

Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice. “ I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine.” - Dr. Steven Hacker Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/

Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn't share her skincare lines on social media. Tune in to hear Lori's values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. "It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/

Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership. “ Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional.” - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/

Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method. “ We're all loving energy and loving beings.” - Angela Rafferty  Learn more about The Beauty Biz Show at https://loricrete.com/214-angela-rafferty/

Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she's bringing into the new year and learn more about an exciting new offer for new estheticians! “The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/

What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori's tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned. “Whether it's your brows or your beauty business, mistakes, gaps, and burns are all part of the process. And what matters the most is how you respond.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/beauty-biz-eyebrow-wax/.

Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin's top beauty biz tips and learn more about her new microcurrent course. "I think you have to give yourself the creative space to create something that's unique and authentic." - Erin Roberts Learn more about The Beauty Biz Show at https://loricrete.com/211-erin-roberts/

Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line. Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, mental health, and entrepreneurship. Tune in to hear Holly's empowering story and advice for creating your best life and beauty biz. "The difference between succeeding and it just being an idea is I have not stopped from that idea to the concept, to building a business since that day." - Holly Eve. Learn more about The Beauty Biz Show at https://loricrete.com/210-holly-eve/

Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits. “When you make these decisions from internal experience, it's way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/podcast/

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level! “If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone.” - Lauren Snow Learn more about The Beauty Biz Show at https://loricrete.com/208-success-challenge

Welcome back to The Beauty Biz Show. In this episode, I address an issue I've been experiencing that I'm calling “Strong Woman Burnout.” What is “Strong Woman Burnout?” What are the signs? And how do we recover from it to welcome effortless abundance back into our lives? “When you feel like it's too much, it is too much no matter how strong you think you are.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/206

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus. "I was using so many different products because I wanted this ingredient and this ingredient all in one."  - Kerri Kasem. Learn more about The Beauty Biz Show at http://www.loricrete.com/205

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Preston. Learn more about The Beauty Biz Show at http://www.loricrete.com/203

Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202

Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.  "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/201 

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau. Learn more about The Beauty Biz Show at http://www.loricrete.com/200

Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir. Learn more about this episode of The Beauty Biz Show at loricrete.com/199

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/198

In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.  "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/197  

Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott. Learn more about this episode of The Beauty Biz Show at loricrete.com/196

In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/195

Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside. "People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/194

Listen in as Lori shares what highly successful aestheticians talk about when they get together. "You have to think differently to welcome new and different into your life." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/193

Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/192

Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world. "You can't have one foot in and one foot out." - Cherrie Sludock. Learn more about this episode of The Beauty Biz Show at loricrete.com/191

Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/190

Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room. "Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/189

CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.  Learn more about The Beauty Biz Show at http://www.loricrete.com/188

Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.  "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at http://www.loricrete.com/187

Learn why now is a good time to welcome in what you want, how to find your passion project, and why you need a business exit plan. "Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/186

Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up. "Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy. Learn more about The Beauty Biz Show at http://www.loricrete.com/185

Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family. "I never have a bad day at work." - Amanda Strunk Miller.  Learn more about The Beauty Biz Show at http://www.loricrete.com/184

In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses. "A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/183

In this episode, I will be sharing some of the most effective power tools that you can use right now to stay ahead of the curve and achieve your professional goals. So, let's get started! "You have to work extra hard to create a good experience, you'll get less exposure for a good experience, and a lot more exposure for a bad experience." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/182

Listen to this episode to learn why getting yourself in order leads to you feeling more positive, the best questions to ask a potential hire, and why Kristen doesn't like the word "journal". "Many of us right now are still feeling moments of being stunned at what we went through." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/181

Listen to this episode to learn about profit-possibility in your beauty business and discover where the spa business money sucks hide out. "There's never been a better time to look at the stuff you have invested in and see where you can implement some strategy to make it useable and simplify what you're doing so you can start collecting profits." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/180

Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model. "It is crucial to be flexible and adaptable right now." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/179

Vibes Candles Founder Lex Dascoli shares how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur. "In a time of darkness you find your light again, and my light was literally Vibes Candles." - Lex Dascoli. Learn more about The Beauty Biz Show at http://www.loricrete.com/178

Today I share seven (maybe even eight) signs that you were meant to be a beauty entrepreneur. "If you are not surrounded by other entrepreneurs, most of these people...are probably looking at you like you're speaking a foreign language." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/177

Listen to this episode as Crystal Booth defines what business growth means to her, how to reinvest in your team and business model, and how to get involved in franchising. "Performing a service is one element of what you do, but also you have to remember that you are hosting a guest." - Crystal Booth. Learn more about The Beauty Biz Show at http://www.loricrete.com/176

Listen in to hear what I do at the end of the year to set myself up for future success, how to mitigate professional anxiety, and ways to tweak your current retail strategy. "These past few years there has been trauma. Nobody is addressing this in our industry." - Lori Crete. Learn more about The Beauty Biz Show at http://loricrete.com/175

Listen in as I share my top ten takeaways from touching faces in 2022 and explain how we can start working smarter, not harder in 2023.  "It takes a big investment to create simplification in your life." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/174

As we approach the end of the year, I want to let you know that I will be taking a few months off from podcasting. In this episode, I explain why, take a look back at this past year, and then wrap it up!  "You have got to get out of the treatment room and find your tribe." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/173

Dermaplane expert Sonia Altamura shares how to create the right-sized workspace for your goals and why she keeps her sneakers on all day. "Act as if everyone you meet has the potential to want the skills that you possess." - Sonia Altamura. Learn more about The Beauty Biz Show at http://www.loricrete.com/172