The Business Lieder

This week I'm lucky to interview my buddy, Brian Hecht. Brian's career almost wasn't, as he began as a biology major and grew into one of the best musicians in the world. His story is one of constantly changing dreams and doing every thing he can to be successful.As a special treat, Brian and I are giving away a free lesson with him and will announce the winner on Friday April 16, 2021. To be eligible, follow us both on instagram, comment and like the podcast post, and watch for the announcement at 12PM Eastern Standard Time.To find us on instagram:@justinlerma1@bassbonebrian

Welcome back to The Business Lieder Podcast, it feels like it was only yesterday that I posted a stellar podcast featuring the one and only Seth Horner… oh, wait, it was! The tuba twofer continues with my interview with Aubrey Foard of the Baltimore Symphony. If you haven't heard Seth's podcast, you may not know that these back-to-back episodes are out because next week, August 3rd-7th, Seth, Aubrey, and four other leading professional tubists from across the country and LA studio scene are hosting a week long bootcamp for tuba and euphonium players all on-line.This week-long camp is called Back to School Tune-Up With The Pros and includes lessons, masterclasses, and panel discussions all for $260. All of these musicians are incredible people which unique ideas, stories, and perspectives on how to be a successful tuba player. If you can, you'll be doing yourself a favor by attenting. So head on over to www.tubabootcamp.com for more information and to sign up.Now, on to our guest, Aubrey Foard. Aubrey and I have known each other for 10 years and during that time, I've gotten the chance to see him grow into one of the best orchestral tuba players on the planet. His playing has been called spectacular, elegant, and astounding, and his colleagues describe him as genuine and hardworking. His insights and experience make this podcast essential if you are interested in understanding what it's like to play in an orchestra after you win the job. In this first of a two-part interview, Aubrey pulls back the curtain on the ups and downs of being an orchestra musician and I loved every second of it. It's so honest and real, and I'm very excited to share this episode with you. 

Hello Everyone and welcome back to The Business Lieder Podcast. I'm breaking my Corona slump and releasing two brand new episodes with the amazing Aubrey Foard of the Baltimore Symphony and Seth Horner of the North Carolina Symphony. This is a great time for a tuba twofer because Aubrey and Seth, along with a few other tuba geniuses are hosting a very exciting bootcamp for tuba and euphonium players next week! The camp is called Back to School Tune-Up With The Pros and the faculty is amazing. These virtuosos come from some of the top orchestras in the country and can be heard in movies like the live-action Lion King, IT 2, and Batman vs. Superman. This bootcamp is a week-long with lessons, masterclasses, evening Q&A sessions and panel discussions all for $260. The website is www.tubabootcamp.com or find them on Instagram @backtoschooltuneup, and I highly encourage you to attend if you are able. All that being said, I am very excited to introduce today's guest, Seth Horner. I've known Seth for a few years now and he is one of the smartest and kindest musicians you'll ever come across. I think you will really love hearing his story and approach to life and the instrument. I've attached his bio below for your reading pleasure:A native of Eugene, Oregon, Seth Horner joined the North Carolina Symphony as Principal Tuba in 2017. Horner was the acting principal tuba of the Baltimore Symphony Orchestra for three seasons and held faculty appointments teaching tuba and euphonium at Towson University and the Peabody Institute of the Johns Hopkins University. At the age of 19, Seth served a one-year position as principal tuba of the Colorado Symphony Orchestra under Marin Alsop, and has held positions as the principal tuba of the West Virginia Symphony and the Oregon Ballet Theatre Orchestra. Horner attended the Peabody Institute, and was an honors graduate of the University of Oregon and valedictorian of his class at the Curtis Institute of Music.Horner performed frequently with the Baltimore Symphony Orchestra (BSO) prior to assuming a full-time position in 2014 including the BSO's west coast tour and its 2010 and 2014 Carnegie Hall appearances with Marin Alsop. He can be heard on the BSO's two most recent albums featuring the symphonies of Leonard Bernstein conducted by Marin Alsop. Horner has also performed with the Philadelphia Orchestra, National Symphony Orchestra, Kennedy Center Opera House Orchestra, New Jersey Symphony Orchestra, Louisville Orchestra, Oregon Symphony, and New World Symphony among others. He has made chamber music appearances with the Washington Symphonic Brass, the Bay Street Brassworks, and the Clipper City Brass. Horner was a featured soloist with the Capital Wind Symphony in Vienna, VA, and received honorable mention at the 2010 International Tuba and Euphonium Conference.Seth Horner has served as a faculty member for Carnegie Hall's National Youth Orchestra of the United States of America as well as Carnegie's NYO2. In the summer, he has been on the faculty of Wyoming Seminary's Performing Arts Institute in Kingston, PA, as instructor of tuba and euphonium as well as performing with the Oregon Bach Festival and Britt Festival orchestras. Horner has been a visiting instructor at the University of Oregon and Ithaca College.

Aaron Tindall is a tuba celebrity and has enjoyed a beautiful career that he has worked his tail off for. This is one of the most personal interviews I've had in that we talk about failure, being in HUNDREDS of thousand of dollars of debt (and how that tested his marriage) and the incredible ride music has taken him on. This guy is a treasure, and I hope you enjoy hearing from him.To find Aaron:Instagram: @tindalltubaFacebook: @frosttubasWebsite: tubatindall.comOfficial Bio:With his orchestral playing praised as "a rock-solid foundation" and his solo playing described as being "remarkable for both its solid power and its delicacy", Aaron Tindall is the principal tubist of the Sarasota Orchestra and the associate professor of tuba and euphonium at the Frost School of Music - University of Miami. In the summers he teaches at the Eastern Music Festival in Greensboro, NC, where he also serves as Principal Tuba with the EMF Festival Orchestra under the direction of Gerard Schwarz.Aaron has served as the acting principal tubist of the Iceland Symphony Orchestra, held the principal tuba position with the Aspen Festival Orchestra where he was an orchestral fellow, and has collaborated as guest tubist with orchestras such as the Teatro alla Scala Opera and Ballet Orchestra - Milan Italy, Melbourne Symphony Orchestra - Australia, National Symphony Orchestra-Kennedy Center, Baltimore Symphony Orchestra, Cincinnati Symphony Orchestra, Colorado Symphony Orchestra, Naples Philharmonic, New Jersey Symphony Orchestra, New World Symphony, and the Rochester Philharmonic Orchestra. He is a frequent soloist, guest artist/clinician, and orchestral tubist throughout the United States, Europe, and Asia. He has been featured at all of the International Tuba and Euphonium Conferences since 2006, performed in England with the National Champion Grimethorpe Colliery Brass Band, and his solo playing has been heard on NPR's "Performance Today" radio show. Tindall has been a prizewinner of many competitions (solo & chamber) across the world. He has also been a two-time finalist in the prestigious Concert Artist Guild Competition, and released three highly acclaimed solo recordings; Transformations (Winner of the International Tuba Euphonium Association's Roger Bobo Excellence in Recording Award, and winner of two 2017 Global Music Awards), This is My House...(Awarded two 2015 Global Music Awards), and Songs of Ascent.Aaron is an International Yamaha Performing Artist, and a Denis Wick - London artist and design specialist, having recently designed their complete Ultra Range AT signature series tuba mouthpieces.

Welcome to the Business Lieder Podcast! I'm your host, Justin Lerma and today's episode features my dear friend, Kellie Hotz. Kellie is a successful communications professional who's worked for top pharmaceutical companies throughout the US. But more than that, she's an old friend who I respect and admire. It was such a privilege to sit with her and hear a little about her professional journey. Also, you often hear me go on and on about how so many successful business professionals have music in their backgrounds. I didn't know it when I invited her on, but it turns out, Kell played piano for 15 years! While we don't dig into that part of her life much, but her thoughts and advice on how to be a successful person are universal. They're true whether you're an aspiring tuba player or an up-and-coming strategy consultant.I hope you enjoy today's episode of The Business Lieder and if you have some time, please:Subscribe to the podcastLeave a great rating or reviewFollow me on Instagram @justinlerma1Follow and like The Business Lieder on FacebookThank you for listening!

Welcome back to the Business Lieder Podcast, I'm your host Justin Lerma and I'm sorry I've been away for so long but I'm back and releasing a new episode every other Wednesday, in fact, I already have six incredible interviews ready to go including Brian Hecht, Bass Trombone of the Atlanta Symphony, Kellie Hotz, a top Health Care PR Consultant, and Aaron Tindal, a professor at the University of Miami. Today's guest is Tracy Friedlander. Tracy is the host of the wildly successful Crushing Classical Podcast, now in its fourth season with thousands of listeners. And I have some wonderful news. Tracy has created a 4-month program called THE VISIBILITY WORKSHOP. This workshop will take you from clueless and confused about social media to creating a strong foundation for audience building with confidence. By the end of the workshop you'll be posting and communicating with your community with confidence. The best part about becoming visible in the music world is not only do you lay the groundwork for creating income streams and opportunities in your career, but you feel the freedom from having your own project and platform to share your unique self and point of view.This program starts on December 2nd and if this is something you've thought of doing in your career, The Visibility Workshop would be a great place to start. If you're curious, you can click (or copy and paste) on the link below and book a call with Tracy to get a better sense of if this workshop is for you. https://calendly.com/tracyfriedlander/30min

Hey everyone! After a long summer break, I'm back with a new season and fun interview featuring Blake Cooper! I've known Blake for over a decade and can remember hanging out in practice rooms and drinking beer in his apartment, dreaming about the future. Now, Blake is playing on the biggest movie sound tracks and in this episode, shares his "secret" to success. While Blake's name may not yet ring a bell, you've probably heard him play tuba on these blockbuster movies:The Lion King (He talks about the recording process in this interview)IT Chapter TwoRogue One: A Star Wars StoryBatman Vs. Superman: Dawn of JusticeSingHalo Wars 2In addition to networking, Blake tells us about his ideas on branding and re-branding yourself, and his work as an LA studio musician. There are a ton of gems in this episode that relate to being successful in ANY field. Listen, look for the gold, and work hard to always present your best self.

I'm excited for every podcast I produce but this one is particularly special. Andrew and I were both military musicians before transitioning to business and we shared many similar fears when making the jump. Andrew now makes his living as a Brand Manager for Proctor and Gamble, a Fortune 500 company and one of the most recognizable and far-reaching business in the world.This episode is packed with useful information for anyone looking to change careers but, spoiler alert, Andrew's music career is still alive and well! Maybe you can have it all. His show is definitely worth a listen and I hope you enjoy his thoughts on music, business, and marketing's function within an organization.If you'd like to find Andrew on social media:Twitter: @CaptainMoonshotInstagram: @aduncan412Or me:Instagram: @justinlerma1Linkedin: www.linkedin.com/in/justin-ryan-lerma-5a1507146/And if you'd like more information on the book list he provides, look here:The Dip by Seth Godin: buyLetters from a Stoic by Seneca (good news - this is FREE online! https://www.lettersfromastoic.net/The Obstacle is the Way by Ryan Holiday buy  Thinking in Systems: a Primer by Donella H. Meadows buyThinking Fast and Slow by Daniel Kahneman buy 

What can I say about Daniel Kaplan? He's kind, brilliant, driven by curiosity, and a wonderful podcast guest. Daniel is a Harvard MBA that I met just a few years ago and he's done incredible work in the arts field. During our time together he speaks about:His non-linear careerThe skills necessary for an arts administrator to remain agileLearning for learning's sakeThe need for cross-functional teams in all organizationsHow a Chief Technology Officer can benefit the concert going experienceI hope you enjoy this episode. Dan gives us so much to think about and I can't wait to have him back! 

On this episode of The Business Leader I'm joined by a rockstar of the arts administration world, Aubrey Bergauer. Since joining the California Symphony, she has helped the orchestra realize incredible results including a 70% increase of ticket sales, a 30% increase in subscription revenue, and doubling its audience count!Recording this episode was particularly encouraging for me and I hope you enjoy her fast talking, data driven, and innovative approach to managing an orchestra. As always, if you have any questions feel free to send me an email or find me on:Instagram: @justinlerma1LinkedIn: https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/Many of the articles and blog posts mentioned in this episode can be found at the links below.To read Aubrey's blog, click here: https://medium.com/@AubreyBergaueTo read the Southwest Magazine article about her work, go here: https://www.southwestmag.com/aubrey-bergauer/?fbclid=IwAR2LpJYOAllTkQrRNfi97DsR4LivWTrNws5W60Lix9Gn9h4yvVP7vpCHUAATo learn about the California Symphony doubling its season, look here: https://www.sfcv.org/music-news/california-symphony-continues-to-score-big-in-2019-2020For more information on the California Symphony, please visit their Website- www.californiasymphony.orgTwitter- https://twitter.com/CAsymphonyInstagram- https://www.instagram.com/californiasymphony/Facebook- https://www.facebook.com/californiasymphony.

A hi and welcome to the show introduction. Find me on:Instagram @justinlerma1LinkedIn @ https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/

For my first episode, I'm joined by Seth Cook, Principal Tuba for the Kennedy Center Opera House Orchestra and Washington National Opera AND Co-Owner/Director of Coffee of Takoma Beverage Co. Throughout this episode you'll hear about:How Seth's love of coffee turned into a successful businessAdvice on freelancing (spoiler alert- read more books)His Relationship with Counter Culture Coffee Being a steward of products and musicAnd so much more*My personal favorite is his story about Honduras coffee farmers traveling to Arlington to try their coffee for the first time!Seth is one of the most humble and intelligent people I've ever met and I'm so lucky to call him a friend.Enjoy!