Podcasts about healthcare communications

Risa Arin doesn't just talk about health literacy. She built the damn platform. As founder and CEO of XpertPatient.com (yes, expert with no E), Risa's taking a wrecking ball to how cancer education is delivered. A Cornell alum, cancer caregiver, and ex-agency insider who once sold Doritos to teens, she now applies that same marketing muscle to helping patients actually understand the garbage fire that is our healthcare system. We talk about why she left the “complacent social safety” of agency life, how her mom unknowingly used her own site during treatment, what it's like to pitch cancer education after someone pitches warm cookies, and why healthcare should come with a map, a translator, and a refund policy. Risa brings data, chutzpah, and Murphy Brown energy to the conversation—and you'll leave smarter, angrier, and maybe even a little more hopeful.RELATED LINKS• XpertPatient.com• Risa Arin on LinkedIn• XpertPatient & Antidote Partnership• XpertPatient Featured on KTLA• 2024 Health Award BioFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Jamie Wells is back—and this time, she brought a book. We cover everything from biomedical design screwups to the glorified billing software known as the EHR. Jamie's new book, A Clinical Lens on Pediatric Engineering, is a masterclass in what happens when you stop treating kids like small, drunk adults and start designing medicine around actual human factors. We talk about AI in pediatric radiology, why drug repurposing might save lives faster than biotech IPOs, and the absurdity of thinking one-size-fits-all in healthcare still works.Jamie's a former physician, a health policy disruptor, a bioethicist, an MIT director, and a recovering adjunct professor. She's also a unicorn. We dig into the wonk, throw shade at bad design, and channel our inner Lisa Simpsons. This one's for anyone who ever wondered why kids' hospitals feel like hell and why “make it taste like bubblegum” might be the most important clinical innovation of all time. You'll laugh, you'll learn, and you might get angry enough to fix something.RELATED LINKSJamie Wells on LinkedInBook: A Clinical Lens on Pediatric Engineering (Amazon)Book on SpringerDrexel BioMed ProfileGlobal Blockchain Business CouncilJamie's HuffPost ArticlesFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erica Campbell walked away from corporate life, took a hard left from the British Embassy, and found her calling writing checks for families nobody else sees. As Executive Director of Pinky Swear Foundation, she doesn't waste time on fluff. Her team pays rent, fills gas tanks, and gives sick kids' parents the one thing they don't have—time. Then, breast cancer hit her. She became the patient. Wrote a book about it. Didn't sugarcoat a damn thing. We talk about parking fees, grief, nonprofit burnout, and how the hell you decide which families get help and which don't. Also: AOL handles, John Hughes, and letters from strangers that make you cry. Erica is part Punky Brewster, part Rosie the Robot, and part Lisa Simpson—with just enough GenX Long Island sarcasm to make it all land. This one sticks.RELATED LINKSPinky Swear FoundationThe Mastectomy I Always Wanted (Book)Erica on LinkedInThink & Link: Erica Campbell“Like the Tale of a Starfish” - Blog Post“Cancer Diagnosis, Messy Life, Financial Support” - Blog PostFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allyson with a Y. Ocean with two Ls. And zero chill when it comes to changing the face of cancer care. Dr. Allyson Ocean has been quietly—loudly—at the center of every major cancer breakthrough, nonprofit board, and science-backed gut punch you didn't know you needed to hear. In this episode, she joins me in-studio for a conversation two decades in the making. We talk twin life, genetics, mitochondrial disease, and why she skipped the Doublemint Twins commercial but still ended up as one of the most recognizable forces in oncology. We cover her nonprofit hits, from Michael's Mission to Let's Win Pancreatic Cancer to launching the American Jewish Medical Association—yes, that's a thing now. We get personal about compassion in medicine, burnout, bad food science, and microplastics in your blood. She also drops the kind of wisdom only someone with her résumé and sarcasm can. It's raw. It's real. It's the kind of conversation we should've had 20 years ago—but better late than never.RELATED LINKS:– Dr. Allyson Ocean on LinkedIn– Let's Win Pancreatic Cancer– NovoCure Leadership Page– Michael's Mission– American Jewish Medical Association– The POLG Foundation– Cancer Buddy App (Bone Marrow and Cancer Foundation)– Dr. Ocean at OncLiveFEEDBACK:Like this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by Invivyd, Inc.Nobody wants to hear about COVID-19 anymore. Especially not cancer patients. But if you've got a suppressed immune system thanks to chemo, radiation, stem cell transplants—or any of the other alphabet soup in your chart—then no, it's not over. It never was. While everyone else is getting sweaty at music festivals, you're still dodging a virus that could knock you flat.In this episode, Matthew Zachary and Matt Toresco say the quiet part out loud: many immunocompromised people may not even know they have options beyond vaccines. Why? Because the system doesn't bother to tell them. So we're doing it instead. We teamed up with Invivyd to help get the word out about tools other than vaccines that can help prevent COVID-19. We break down the why, the what, and the WTF of COVID-19 risk for cancer patients and why every oncologist should be talking about this.No fear-mongering. No sugarcoating. Just two guys with mics who've been through it and want to make sure you don't get blindsided. It's fast, funny, and furious—with actual facts. You've got more power than you think. Time to use it.RELATED LINKSExpand Their OptionsInvivydMatt Toresco on LinkedInOut of Patients podcastFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EPISODE DESCRIPTIONLisa Shufro is the storyteller's storyteller. A musician turned innovation strategist, TEDMed curator, and unapologetic truth-teller, Lisa doesn't just craft narratives—she engineers constellations out of chaos. We go way back to the early TEDMed days, where she taught doctors, scientists, and technocrats how not to bore an audience to death. In this episode, we talk about how storytelling in healthcare has been weaponized, misunderstood, misused, and still holds the power to change lives—if done right. Lisa challenges the idea that storytelling should be persuasive and instead argues it should be connective. We get into AI, the myth of objectivity, musical scars, Richard Simmons, the Vegas healthcare experiment, and the real reason your startup pitch is still trash. If you've ever been told to “just tell your story,” this episode is the permission slip to do it your way. With a bow, not a violin.RELATED LINKSLisa Shufro's WebsiteLinkedInSuper Curious ArchiveEight Principles for Storytelling in InnovationStoryCorps InterviewCoursera Instructor ProfileWhatMatters ProjectFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you blend the soul of Mr. Rogers, the boldness of RuPaul, and just a pinch of Carrie Bradshaw? You get Sally Wolf.She's a Harvard and Stanford powerhouse who ditched corporate media to help people actually flourish at work and in life—because cancer kicked her ass and she kicked it back, with a pole dance routine on Netflix for good measure.In this episode, we unpack what it means to live (really live) with metastatic breast cancer. We talk about the toxic PR machine behind "pink ribbon" cancer, how the healthcare system gaslights survivors when treatment ends, and why spreadsheets and dance classes saved her sanity. Sally doesn't just survive. She rewrites the script, calls out the BS, and shows up in full color.If you've ever asked “Why me?”—or refused to—this one's for you.RELATED LINKS:Sally Wolf's WebsiteLinkedInInstagramCosmopolitan Essay: "What It's Like to Have the 'Good' Cancer"Oprah Daily Article: "Five Things I Wish Everyone Understood About My Metastatic Breast Cancer Diagnosis"Allure Photo ShootThe Story of Our Trauma PodcastFEEDBACK:Like this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla, discusses the evolving landscape of healthcare news coverage. She outlines key components of an effective interview, offering valuable guidance for spokespeople. Additionally, Jen highlights the critical role of adaptable PR strategies.

Saul Marquez, Founder and CEO of Outcomes Rocket, emphasizes the need for strategic healthcare communications, including earned media and paid advertising, content creation, and social influencers. The explosion of social media and online news outlets has changed the healthcare information environment, challenging companies to express authentic and intentional messages to their target audience. Identifying pain points and unique propositions is key to effective healthcare messaging that persuades, motivates, and informs. Saul elaborates, "I started the Outcomes Rocket agency as a podcast, and then it evolved into a full-service agency focused on healthcare organizations, leaders, and brands looking to maximize their impact in the market and accelerate their growth. We work in four areas: strategy, earned, owned, and paid. So, under each of those categories, there are different focus areas."  "It's never been more important for leaders to be authentic in an age of artificial intelligence and just so much noise. Authenticity cuts through that noise. And when I say authenticity, it's important for brands as well as leaders to be true to who they are, and it's important that the message be well-crafted and intentional. So, if you're being authentic on the fly or on the whim, that's not very strategic. You want to make sure that under the strategy and the work you do to put your messaging out there, that everything ties back to why you do what you do. How is it different? Whether you're an individual influencer or a brand, what is the promise?"  #OutcomesRocket #HealthcareInnovation #DigitalMarketing #HealthTech #HealthcareCommunications OutcomesRocket.health Listen to the podcast here

Saul Marquez, Founder and CEO of Outcomes Rocket, emphasizes the need for strategic healthcare communications, including earned media and paid advertising, content creation, and social influencers. The explosion of social media and online news outlets has changed the healthcare information environment, challenging companies to express authentic and intentional messages to their target audience. Identifying pain points and unique propositions is key to effective healthcare messaging that persuades, motivates, and informs. Saul elaborates, "I started the Outcomes Rocket agency as a podcast, and then it evolved into a full-service agency focused on healthcare organizations, leaders, and brands looking to maximize their impact in the market and accelerate their growth. We work in four areas: strategy, earned, owned, and paid. So, under each of those categories, there are different focus areas."  "It's never been more important for leaders to be authentic in an age of artificial intelligence and just so much noise. Authenticity cuts through that noise. And when I say authenticity, it's important for brands as well as leaders to be true to who they are, and it's important that the message be well-crafted and intentional. So, if you're being authentic on the fly or on the whim, that's not very strategic. You want to make sure that under the strategy and the work you do to put your messaging out there, that everything ties back to why you do what you do. How is it different? Whether you're an individual influencer or a brand, what is the promise?"  #OutcomesRocket #HealthcareInnovation #DigitalMarketing #HealthTech #HealthcareCommunications OutcomesRocket.health Download the transcript here

Clarity is crucial in both life and business! But how do we achieve that clarity, especially in a world where women are often expected to stay quiet? In this episode, Deborah sits down with Jennifer McGinley to explore the power of kindness and clarity in communication. Communication isn't just about speaking - it's about being understood, and Jennifer offers practical strategies to help you achieve just that! Here are the things to expect in the episode:How societal expectations shaped Jennifer's early career and how she turned challenges into growth opportunities.Why clarity in communication matters.Understanding your true value and charging what you're worth.The evolution of mental health awareness.Building community and authentic connections.And much more! About Jennifer:Jennifer McGinley is a public relations expert with over 30 years of experience. She founded JLM Strategic Communications in 2017 to increase connections, visibility, and credibility for her clients. She works with healthcare, higher education, and nonprofit clients that want to increase awareness of the work they are doing to help their community and beyond. Jennifer specializes in media relations and community outreach. She is passionate about mental health and decreasing stigma. Jennifer is currently writing a book about the often complicated relationships between mothers and daughters.Connect with Jennifer McGinley!Website: https://jlmstrategiccommunications.com/LinkedIn: https://www.linkedin.com/in/jennifer-mcginley/Facebook: https://www.facebook.com/JLMStrategicCommunications Book Recommendation:Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown   Connect with Deborah Kevin:Website: www.deborahkevin.comInstagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/

In this episode of Harmony Talk, Todd Stephens interviews Jim Weiss, Founder and Chairman of Real Chemistry, a global marketing and communications firm focused on the healthcare industry. Jim discusses the vital role of communication in healthcare, his journey from corporate life to entrepreneurship, and the importance of mentorship and giving back to the community. He shares insights on leadership, the influence of his small-town upbringing, and his aspirations for the future. Key Takeaways: Real Chemistry helps organizations tell their story effectively. Communication is a key component of leadership. Jim Weiss transitioned from corporate roles to entrepreneurship. Mentorship played a significant role in Jim's career. Growing up in a small town shaped Jim's values and work ethic. FOLLOW HARMONYTALK PODCAST @harmonytalkpodcast Join Our Mailing List: https://www.harmonytalkpodcast.com/signup Instagram: https://instagram.com/harmonytalkpodcast Facebook: https://www.facebook.com/harmonytalkpodcast YouTube: https://youtube.com/@HarmonyTALKPodcast LinkedIn: https://www.linkedin.com/company/harmonytalkpodcast https://harmonytalkpodcast.com/ Follow Host, Todd Stephens: https://www.instagram.com/workinman1/ Email harmonytalkpodcast@gmail.com for sponsorship and guest opportunities! See omnystudio.com/listener for privacy information.

In this Best of 2024 episode, Anurag Lal, President & CEO of NetSfere, discusses the true cost of secure healthcare communications.

In this episode, Anne Hancock Toomey chats with her longtime colleague and co-founder David Jarrard, a former journalist, public affairs counselor and founding CEO, now serving as executive chairman of Jarrard Inc. David shares his unique journey from growing up in East Tennessee and working the police and theater beats as a reporter to becoming one of the most influential communications leaders in the healthcare industry. He delves into his early career in journalism, lessons learned from leaders and his parents and how these experiences shaped his visionary leadership style. David reflects on the importance of an integrated life, his passion for team synergy and the need to have balance between humility and confidence for effective leadership. The conversation concludes with a lightning round, offering personal insights and a glimpse into David's life outside of work. 02:44 Early Life and Influences in East Tennessee 05:11 Lessons from Journalism and Early Career 07:10 Transition to Corporate Communications 16:57 Reflections on Career Choices and Leadership 23:26 Founding Jarrard, Phillips, Cate and Hancock 26:03 The Importance of Relationships and Team Chemistry 28:11 Leadership Philosophy and Values 31:44 Balancing Work and Personal Life 35:52 Recognizing and Addressing Weaknesses 37:22 Healthy Habits for Effective Leadership 38:56 Lightning Round: Personal Insights 42:25 Final Thoughts on Leadership Learn more about your ad choices. Visit megaphone.fm/adchoices

In honor of Ring Rx renewing their sponsorship of the show, I am replaying the episode where I interview Doug Parent, the CEO of Ring Rx, a HIPAA compliant telephone, text, and fax communication platform. He shares his start in the family business which was a call center for healthcare providers. He describes the start and growth of the company, what sets them apart, and upcoming enhancements. I have used Ring Rx in my group practice since July 2021 and could not be a more satisfied customer. The platform has grown with us, the customer service is unparalleled, and I recommend them to all of my consulting clients. Try Ring Rx free for 14 days: https://ringrx.com/free-trial/ Enter the code CLIMB for 15% off for life. Conditions apply.

Jonathan Steckbeck is CEO of Peptilogics, where he is charting a path to therapeutic and commercial success in antimicrobials. Listen in as he describes how AI is impacting their work, and how he draws inspiration from games like poker.

Laura Liotta, founder and CEO of Sam Brown Inc, discussed her journey from corporate communications to founding a healthcare PR agency in 1999. She emphasized the importance of remote work and work-life balance, which she implemented before the rise of Zoom. Laura highlighted her vision of creating a network of senior experts, which grew from a small team to 60 employees. She shared insights on storyboarding life for happiness, balancing career and family, and the importance of setting achievable goals. Laura advised aspiring entrepreneurs to pursue their passions and maintain financial security while pursuing their dreams.

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information. William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible." "When it comes to behavioral change, I don't think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication." "There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake." #Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech alpharmaxim.com Download the transcript here

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information. William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible." "When it comes to behavioral change, I don't think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication." "There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake." #Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech alpharmaxim.com Listen to the podcast here

In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, Caroline imparted profound insights on the critical roles of external and internal communication strategies, underlining their significance in aligning with an organization's branding and objectives. Caroline kicked off the discussion emphasizing the essence of aligning marketing communications with business goals. She outlined that effective communication strategies not only support tangible business outcomes but also enhance strategic impact. Storytelling took center stage, with Caroline advocating for the dynamic shift towards multimedia storytelling techniques, notably video, to forge deeper emotional connections and illustrate the tangible benefits of healthcare services on patients' lives. Internal communication's pivotal role in nurturing a positive organizational culture was another highlight. Caroline stressed the interconnectedness of internal and external communications, presenting employees as vital brand advocates. She also shared pragmatic approaches to boost internal communication efficacy, from leveraging digital platforms to revitalizing traditional town hall meetings, advocating for a mix that balances efficiency with personal interaction. Caroline also ventured into emerging trends, expressing a cautious stance on the integration of artificial intelligence (AI) in marketing. While recognizing AI's potential to streamline processes, she voiced concerns over losing the authentic essence that characterizes impactful brand communication. The episode distills Caroline's wealth of experience into invaluable lessons for marketing professionals in the healthcare sector. Caroline's expertise shines a light on the path forward, highlighting innovation, authenticity, and meaningful engagement as key pillars in advancing healthcare communication strategies.Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages and to give us a rating on iTunes. This is very important to help us grow The Marketing Consultation community... 

In this episode, Laura Liotta shares her journey of redefining success from an overachiever to a savvy entrepreneur. She emphasizes the importance of setting personal benchmarks for success, challenging societal expectations. Laura's insights on work-life harmony encourage listeners to reflect on their definitions of achievement and fulfillment, highlighting the role of failure in personal growth.About Laura Liotta:Laura Liotta is the President and Founder of Sam Brown Inc. Healthcare Communications, an independent mid-size agency specializing in assisting biotechnology and pharmaceutical clients in communicating their value across all developmental phases. With over 35 years of experience in corporate communications, Laura has supported various sectors within the healthcare industry, including life sciences, pharmaceuticals, biotechnology, medical devices, venture firms, healthcare services, patient advocacy, and nonprofit organizations.Please click here to learn more about Laura Liotta.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Season 2 Episode 1 of the Healthcare Leaders Podcast. Host Ollie Capel (https://www.linkedin.com/in/oliver-capel/), Managing Director and Founder of Medico Digital, is joined by Zach Duenow (https://www.linkedin.com/in/zachduenow/), former Director of Brand Building for Haleon.  They explore the rise of AI in healthcare communications, discussing its potential to revolutionize patient engagement while emphasising the importance of maintaining a human connection. Show notes (00:39) Zach's experience with AI at Haleon and his new venture, Muse, which focuses on story-based strategy (07:56) The importance of using AI for augmentation rather than automation in healthcare communications  (15:50) Examples of AI being used effectively in diagnostics and the challenge of bringing humanity to healthcare marketing  (27:47) The potential for AI to enhance personalization in healthcare communications and support mental health (37:52) Future possibilities and challenges of adopting AI within life science organisations  Join Ollie Capel and Zach Duenow as they dive into the fascinating world of AI in healthcare communications. Discover how AI can be leveraged to create meaningful connections with patients and healthcare professionals while navigating the challenges of adoption within the industry. Don't miss this insightful discussion on the Healthcare Leaders Podcast! https://www.medicodigital.co.uk/

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Laura Liotta. For Laura Liotta, there's nothing new about the 'new' paradigm of female leadership. That's because she re-imagined our way of working over two decades ago when she founded Sam Brown Inc. Healthcare Communications, one of few PR firms bringing together a team of independent agency owners to crowdsource complementary skill sets, collaborate on client work, and generate continual growth through countless economic downturns. Long before Zoom existed to support hybrid work or the term 'work/life balance' was even a thing, Laura was the first person to build a PR agency model with a network of industry experts all working remotely (since 1999!) Her intention was to offer her clients unparalleled senior strategy & service, all while providing her colleagues - many of whom were working mothers - a sense of personal AND professional fulfillment. Nearly 25 years later, Laura & her small-but-mighty team at Sam Brown Inc. are on track to generate billings of ~$15MM in 2023 alone. The agency has represented an extensive list of clients including a blockbuster migraine medication in collaboration with celebrity influencers (does the name Kardashian ring a bell?) and the only plant-derived cannabis drug ever approved by the FDA. Nearly 25 years ago, Laura could have written the guidebook on empowered feminine leadership, intrapreneurship and remote work, and she'd now love to provide your forward-thinking audience with unparalleled wisdom as a seasoned PR strategist and business trailblazer.    To learn more about Sam Brown, visit https://www.sambrown.com/   We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more.  Ready to invest in yourself? Book your free session with Annette HERE.  Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://podcasters.spotify.com/pod/show/annette-walter/support

Laura Liotta is the President of Sam Brown Inc. Healthcare Communications, which she founded in 1999. She is an accomplished, healthcare public relations and corporate communications executive with 35 years of experience supporting all sectors of the healthcare industry: life sciences, pharmaceuticals, biotechnology, medical device, venture firms, healthcare services, patient, advocacy, and nonprofit organizations. Sam Brown Inc. is fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development and direct to patients. The agency has helped numerous public and private company tell their story creatively and strategically through analytics, public and media relations, outstanding creative services, and digital and social media within the life sciences space. Day to day, Laura is focused on Sam Brown agency management, business development and ensuring outstanding client service. She is an experienced communications strategist and a trusted advisor to C-suite executives and board members. She has a seat at the table for strategic planning, messaging and counsel. In her long career, Laura has worked on significant corporate events such as company launches, financial raises, IPOs, deals and acquisitions, and exits, while also facing numerous business and clinical issues facing the biotech and pharmaceutical industries. Laura is an experienced and well-respected media and presentation trainer to a variety of spokespeople, including CEOs and executive leadership teams, Board members, Scientists, KOLs, Advocacy, Celebrities and Patients. At Sam Brown, training and messaging is seen as an critical extension of the corporate and brand strategy and not delegated to an external trainer. She has a deep understanding of the pharmaceutical and SEC regulatory environment and need for guardrails. Laura has successfully trained thousands of people for broadcast, print and online interviews, plus podcasts.  Laura started her public relations and public affairs career at DuPont Merck, Nexell Therapeutics and Smithkline Beecham. She is a graduate of Rowan University with a BA in Communications with Public Relations specialty. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team. More of Laura: Website: sambrown.com LinkedIn: linkedin.com/in/lauraliotta/ Facebook: @sambrowninc Twitter (X): @sambrowninc

Should physicians consider the psychological status of patients more when developing and delivering treatment plans? What knowledge barriers are there to this? And how can these barriers be overcome? These questions lie at the heart of what John Kane has been pursuing as a healthcare communications and education expert for more than 30 years. As Managing Director of MedThink Communications, having run his own agency for 17 years, he works with the simple mission to "turn information into outcomes." In this episode of The Top Line podcast, John explores the link between a proper understanding of psychological factors and likely success of treatments. The conversation then moves on to discussing some of the key challenges faced by the medical industry in leveling the playing field between biological and psychological knowledge. Effective education and communication, he says, are a fundamental part of any solution. Want to hear more from John? Listen to the podcast today.See omnystudio.com/listener for privacy information.

In this episode, we're pleased to welcome Anurag Lal, President & CEO of NetSfere, to discuss the true cost of secure healthcare communications.

Today's podcast delves into the dynamic world of remote work and hybrid work models, exploring the perspectives of a seasoned corporate communications expert, Laura Liotta. Host Adam and Laura take you on a journey through the evolution of remote work, highlighting the visionary approach of Laura, who pioneered a hybrid workplace model back in 1999. With a focus on client success and personal fulfillment for the team, Laura shares insights on leading in the ever-changing landscape of remote work, emphasizing the importance of accountability, communication, and creating a professional yet flexible work environment. She offers practical advice for businesses seeking to embrace remote work successfully, making it a compelling listen for those interested in navigating the challenges and opportunities of the evolving work landscape in 2023 and beyond.Laura Liotta is the President and Founder of Sam Brown Inc. Healthcare Communications, a fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development. Long before Zoom existed to support hybrid work or 'work/life balance' became a common pursuit, Laura was the first person to build a PR agency model with a network of industry experts all working remotely (since 1999!) Her intention was to offer her clients unparalleled senior strategy & service, all while providing her colleagues - many of whom were working mothers - with a sense of personal AND professional fulfillment. Nearly 25 years later, Laura & her small-but-mighty team at Sam Brown Inc. are on track to generate billings of ~$15MM in 2023 alone. The agency has represented an extensive list of clients including a blockbuster migraine medication in collaboration with celebrity influencers and the only plant-derived cannabis drug ever approved by the FDA.In her 35 years of experience as a corporate communications executive, Laura has supported all sectors of the healthcare industry: life sciences, pharmaceuticals, biotechnology, medical devices, venture firms, healthcare services, patient advocacy, and nonprofit organizations. Day to day, Laura is focused on Sam Brown agency management, business development, ensuring outstanding client service, and serving as a trusted advisor to C-suite executives and board members. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team.02:01 Wanted the talented person!03:05 No video, how to lead people?04:48 Pros to remote work05:55 How to overcome the cons to remote work07:52 Recommendations11:34 What type of communication regiment is good to hear from leadership?14:21 Challenges of remote work17:48 How does a company work around the remote vs in-person?22:20 Final advice…⚡️FREE RESOURCE:

Meet Doug Parent, the CEO of Ring Rx, a HIPAA compliant telephone, text, and fax communication platform. He shares his start in the family business which was a call center for healthcare providers. He describes the start and growth of the company, what sets them apart, and upcoming enhancements. Try Ring Rx free for 14 days: https://ringrx.com/free-trial/ Enter the code CLIMB for 15% off for life. Conditions apply. https://ringrx.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/compassionate-climb/message

Laura is joined this week by Laura Liotta, President of Sam Brown Healthcare and Communications Agency, where they discuss misconceptions of healthcare PR and the importance of authenticity in communication with clients, patients, and the team. In this episode you will learn: About misconceptions surrounding PR and celebrities using medical options in the healthcare industry. The importance of collaborative agency-client relationships and how the client's influence sets the tone for the company. Laura's experiences in the 90s working in the pharmaceutical industry during the HIV/AIDS epidemic and how it inspired her of the importance of incorporating patient voices in healthcare communications. The importance of confidence, which comes from expertise and experience, but for that ‘IT' factor in interviews. And as an added bonus…Learn about the fun activities her team engages in, such as pre-presentation rituals and annual retreats, to foster camaraderie and teamwork. 24 Hour Challenge: Curate your social media feeds to control how you are influenced. Follow positive thought leaders such as Mel Robbins, Oprah, Tony Robbins, Simon Sinek, and Brene Brown. About Laura Liotta: Laura Liotta is the President of Sam Brown Inc. Healthcare Communications, which she founded in 1999. She is an accomplished healthcare public relations and corporate communications executive with 35 years of experience supporting all sectors of the healthcare industry. Sam Brown Inc. is a fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development and direct to patients. The agency has helped numerous public and private companies tell their story creatively and strategically through analytics, public and media relations, outstanding creative services, and digital and social media within the life sciences space. Laura is an experienced and well-respected media and presentation trainer to a variety of spokespeople, including CEOs and executive leadership teams, Board members, Scientists, KOLs, Advocacy, Celebrities and Patients. Laura started her public relations and public affairs career at DuPont Merck, Nexell Therapeutics and Smithkline Beecham. She is a graduate of Rowan University with a BA in Communications with Public Relations specialty. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team.   You can connect with Laura Liotta in the following ways: Web: www.sambrown.com LinkedIn: https://www.linkedin.com/in/lauraliotta/   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @LauraSicola Instagram: @VocalImpactProductions Website: https://vocalimpactproductions.com/ Laura's Online Course: virtualinfluence.today   See omnystudio.com/listener for privacy information.  See omnystudio.com/listener for privacy information.

After sharing the history behind her firm's name, Laura Liotta, President and Founder of Sam Brown Inc. Healthcare Communications, dives into corporate communications and how she works with healthcare companies to get their messages across to various audiences. Laura also offers insights on leveraging authentic spokespeople, including celebrities.

Ryan Lilly, Senior Vice President and Managing Director of MWW Health, describes the dos and don'ts of building a healthcare practice at an agency. Ryan explains how healthcare communicators are continuing to lead with a value-based care approach. Ryan also discusses the importance of patient privacy.

The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy. This next accelerator is our fifth public accelerator so we thought we'd invite some previous students to share their work and experience with you. You'll hear from: - Dulce Vazquez- VP, Strategy Director, Wildtype Health - Rodolfo Andres Estrada - Senior Brand Strategist BBDO, Guatemala - Sarah Mahoney
- EVP, Healthcare Communications, Strategy & Planning, Weber Shandwick - Victoria Gates-Fleming- SVP, Creative Strategy & Insights at Day One Agency For more details about the accelerator, visit: https://strategyhome.sweathead.com/products/the-sweathead-strategy-accelerator/ For 15 examples and 70 pages of student work, visit: https://mailchi.mp/sweathead/9vtxjz2jqq

More than 4.8 billion prescriptions were filled in the U.S. in 2022, and a medical affairs team had a hand in each one—even if the average patient doesn't know they exist. Steve Casey, managing partner of Omni Healthcare Communications, joins Justin to explain the evolving role of medical affairs and why life science organizations are struggling to find KPIs that accurately measure the impact of their work from drug development through provider and payor education and beyond. Justin and Steve look at the big questions facing medical affairs teams and the life science organizations they work for: Can developers use behavioral science to more effectively gauge MSL influence? How does the role of medical affairs change over the next decade? And how clearly defined is the line between medical affairs and marketing?To learn more about Definitive Healthcare, please visit us at definitivehc.com.

In This Episode…In this week's PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson: Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication. Episode Timeline· 01:06 - Are you a coffee or tea drinker?· 02:26 - Can you summarize your expertise?· 03:30 - Have we seen a change in the health and wellness industry?· 04:59 - What messaging has been resonating with your target audience?· 07:27 - The snake oil effect? 08:32 - It's all about the wording?· 09:15 - What has been the most impactful content?· 10:30 - Internal comms were in the limelight for the past two years?· 11:56 - What have you seen for video content?· 13:14 - Do you see a transition from links to quality content?· 14:37 - Is this Google's way of combating low-quality content?· 15:14 - How have events changed in your industry?· 16:53 - Are you going to see events including LinkedIn audio?· 18:56 - Social audio is a niche?· 19:59 - Could healthcare brands use short or long videos?· 20:55 - Fun question: If you could create a health and wellness company, what would you create?· 23:17 - Where can people find you online?· 23:31 - Final thoughts Our Guest Today:· Pearson Brown was our guest today.Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This episode of Inside Health Care begins with a look at interoperability: the hopeful goal of getting health information systems - and providers - to share data efficiently and effectively. As patients journey from primary doctors to specialists, sometimes from one hospital system to another, all the caregivers have to keep track of what the other ones have already examined, diagnosed, prescribed, and ordered.Danny Cawood, a Product Manager who oversees the product development for MCG Health's interoperability solutions, joins us here to tell us exactly what's wrong with health care today…and maybe how to solve it. Before joining MCG, Danny was a Product Owner for R&D solutions with Optum Technology. That's where he focused on using advanced technologies to solve operational, clinical, and business problems, ranging from chronic care management to benefit administration and beyond. He holds a degree in Management Information Systems from the University of Minnesota.Then we get the inside scoop from NCQA's Director for State Affairs, Paige Cooke. With over 10 years here, including work in customer engagement and business development, Paige also holds degrees in Broadcast Journalism and Healthcare Communications. She joined us to tell us what the State Affairs team is up to – and what's on the horizon.After that, our Matt's Facts segment examines U.S. hospital capacity with help from the American Hospital Association.

The clinical environment patients see versus what we as healthcare professionals see are worlds apart– rife with chaos, mountains of paperwork, and sometimes it can even be antithetical. Because of this, burnout is rampant throughout the system. Burnout is something we can all experience across different fields– but in this episode, I wanted to focus on physician burnout and how we can both avoid and overcome it. I'm joined by Diane Shannon, MD, MPH, a former primary care physician that boasts over 20 years of experience as a professional health care writer and author. Inspired by her mother's pursuit of healthcare, Diane followed in her footsteps and pursued medical training. After stepping away from primary care, Diane continued her mission to help people by launching a freelance writing business called Shannon Healthcare Communications.   Join in on our conversation and reignite your passion to help others!   Episode Highlights:   Diane's specialty and the beginning of her burnout. Diane's coaching, her advice for people experiencing burnout. What's next for Diane Last bits of advice from Diane   Connect with Diane Shannon, MD, MPH:   Website | dianeshannon.com  

When Carly Flumer was 27 and working on her master's degree in healthcare communication, she was diagnosed with thyroid cancer. Though she was successfully treated for the cancer, she now must live with the consequences of having had her thyroid removed, which requires lifelong care and treatment. The experience turned Flumer into a patient advocate as she has sought to share her story with others. We spoke to Flumer about her cancer journey, her experience in dealing with physicians who often spoke to her in terms she didn't understand, and what she'd like other rare disease patients to learn from her experience.

The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health's future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better outcomes.

Vaccine mandates in the newsStates like Illinois and California have started to require schools and health systems to adopt vaccine mandates.Pfizer received official FDA approval this week for its COVID-19 vaccine, adding more credibility to vaccine mandates.Staffing, already a challenge faced by health systems, is becoming even more challenging with employee vaccine mandate resistance. Nebraska state officials are under fire for recruiting nurses by waiving vaccine requirements, as this messaging undercuts healthcare professionals' responsibility to protect community health.Understanding your reputational risk starts with understanding your contextHow your organization communicates about COVID-19 vaccines and vaccine mandates has everything to do with context – your market, the political climate, and the organization type.While some states require health systems to impose mandates, others forbid health systems to impose vaccine mandates, making it challenging to align system COVID-19 efforts and mission.Most of the healthcare community is on board with COVID-19 vaccines, yet the relatively small number of people who resist vaccines are incredibly vocal and socially active.If your organization's mission is to improve and protect community health, you may have to take a small reputation hit in the short term to protect your reputation in the long term.Measure those short-term "hits" to your reputation through internal and external efforts such as town halls, conversations with policymakers, and community surveys.The conversation goes beyond reputation alone. Health systems have a duty to uphold the health of their community, publish accurate information, and counter misinformation.Challenges of state-imposed vaccine mandatesAccording to Alan Shoebridge, California's state-imposed vaccine mandates for health systems helped maintain alignment between health systems.One of the biggest challenges of meeting state vaccine requirements was creating a procedure for exemptions, communicating that procedure, and following through.Religious exemptions, for example, can be a challenge because it requires health systems to understand and recognize value systems across religions and set clear definitions for a very personal topic.

TakeawaysThe viewpoint of someone new to healthcare  Heather transitioned from her role as SVP of Global Brands at Hyatt Hotels Corp to Chief Marketing, Communications, and Experience officer at Henry Ford at the beginning of 2020.  While differences were apparent between industries – particularly regulation – she found that the value of experience is similar between healthcare and hospitality.   Healthcare has a huge opportunity to think more broadly about experience beyond in-patient care.   Could healthcare be more similar to hospitality than we think?  Loyalty is about driving increased engagement, preference, and choice to maximize lifetime value. We can increase loyalty by catering to the consumer's experience of our brand.   In healthcare, lifetime value could encompass a 50-60-year relationship with a patient and everyone they influence. Considering the power of word-of-mouth referrals in healthcare, that's a tremendous lifetime value opportunity.    We don't need a tiered approach like hospitality, but what we do need is a way to retain consumers by recognizing their loyalty with value. In our space, rewards can include things like remembering preferences or proactive scheduling.    Your brand is your greatest asset  To build our brand, we have to ask ourselves how we can create an experience that differentiates us, matches what people are looking for in their experience, and ensures that we're delivering on that experience from an operations perspective.  Henry Ford is a 105-year-old brand with an international presence. That comes with great opportunity and responsibility because its team must maintain brand equity earned over time while also building its brand to be relevant in the future.   A brand promise that is understood and executed organization-wide is the key to staying relevant in the present and future.   How control fits into the healthcare consumer experience  We all have an inherent need to control the things we can't control. When we feel out of control, it creates stressors and anxieties which negatively impact the experience.   The way our health system is structured now doesn't give patients much control, offering health system marketers the opportunity to differentiate their brands by placing control back in the hands of the patients.   For example, we can help patients navigate decisions by anticipating their next actions and understanding their stressors and feelings. This understanding ultimately allows physicians to focus on what they do best – healing people.   

Resources in Today's Episode:Setting the stage for Rapid RenewalConsumer trends reportAmazon expands Amazon CareChicago Trump Tower vaccinated early – thanks to hospital COO who lives thereDispatchHealth raises $135.8 million in series CKey TakeawaysIntroducing Rapid RenewalRapid Renewal is a phase of the No Normal representing healthcare's recommitment to long-term transformation. COVID-19 accelerated transformation in healthcare with much of the groundwork done by competitors vying for top-of-funnel services and insurers with eyes on health systems' margins.Catering to emerging trends such as dispersion, mistrust of experts, and worship of crowds in marketing plans will give hospitals systems a competitive edge.Dispersion – it's time to focus on "how" instead of "where"Dispersion is the re-distribution of efforts and resources to remove unnecessary friction and costs. Applied to healthcare, this means creating a fluid customer experience – independent of location.Shifts away from traditional care delivery models such as Amazon Care and DispatchHealth tighten the race for top-of-funnel-services by increasing care convenience.To counter these forces, health systems must renew the way patients interact with their brand to offer a better care experience.In vogue: mistrust of expertsBetween COVID-19 and socio-political unrest, 2020 saw a deep erosion of trust in government health institutions like the CDC or even CMS. Health systems and hospitals now have an opportunity to own the role of "trusted health expert" but should tread cautiously to maintain this newfound trust. Goodbye, top-down marketingThe public's trust no longer belongs to experts but instead to the crowds. To account for this change, healthcare marketers must start talking to people, not at people.To garner top-of-funnel engagement, healthcare marketers should look away from top-down marketing and transition to influencer, word-of-mouth, and peer-to-peer referral marketing. 

TakeawaysA wide geographic footprint doesn't come without its challenges Spanning 29 states, LifePoint Health needed to keep a constant pulse on the state initiatives affecting each of its markets. This required a clear and constant line of communication with the compliance team.  The marketing and communications team's greatest challenge was tracking and responding to changes across markets. For instance, South Carolina was the first of their markets to have a COVID-19 case, and therefore needed different communications than other markets at the time.  LifePoint was able to take learnings from each of its markets to iterate and refine marketing efforts.  Getting standardization and localization to work in harmony Local market leaders and corporate LifePoint Health strategists worked in tandem to produce effective results across state lines. Focus on service line marketing vs. branding depends on the competitive nature of the market. In more isolated markets with less competition, branding is less of a priority, but in highly competitive markets, branding takes the stage. Earning that coveted “seat at the table” COVID-19 has highlighted the importance of marketing and communications teams in achieving health system objectives. Now, it's up to us to demonstrate our strategic worth by supporting organizational initiatives. Maintaining marketing's position as a strategic partner calls for targeted hiring initiatives, alignment on strategic plans for the market, and executive buy-in. When communicating with executives, make sure you're speaking to the value points they care about. For instance, CFOs and CEOs will likely care more about the bottom line and ROI, whereas CNOs may care more about clinical quality. 

Resources from today's episodeNew Consumer Survey Findings ReportCalifornia vaccine sites see misuse of codes meant to prioritize Black and Latino residentsLast week's episode with Amy Comeau at Emory HealthcareVaccine makers Pfizer and Moderna pledge massive boost to U.S. supply after sluggish rolloutFive Long-Term Consumer Behavior Changes Due to COVID-19Retail Health Clinic Engagement Rising; May Be Key to Supercharging COVID-19 Vaccine RolloutTakeawaysHealth systems' future role in vaccine distributionHealth systems haven't been set up for success in vaccine distribution, often hearing about related government decisions at the same time as the public.Your hospital cannot control the unknown, but it can manage expectations. If you cannot offer insights into a future state, then offer context – how vaccine distribution has evolved, why vaccine allocation isn't ideal, which rollout challenges your system is facing.Continue your hospital's position as a trusted healthcare authority – even if it means you can't always be the one to execute. For instance, if you lack adequate vaccine supply, you can maintain patient trust by referring the patient to a specific location.Israel has been the fastest to roll out vaccines, and they've hit a tipping point where supply outpaces demand, forcing the country to double down on vaccine education efforts.  U.S. health systems should prepare to act as educators as we get closer to achieving herd immunity.Ways to co-exist with retail while staying competitiveRetailers have entered the COVID-19 vaccine discussion, posing a long-term competitive threat to health systems.Lower patient volume for top-of-funnel services like vaccinations reduces the number of opportunities within health systems' more profitable mid-to-bottom-of-funnel services.To stay competitive, hospitals should consider ways to stay visible to patients for low-margin procedures like vaccinations. That's why we recommend that health systems do not lay off vaccine efforts.What to prepare for if you decide to step back from vaccine distribution If your health system chooses to pause, stop, or scale back on vaccine distribution efforts, you should prepare a plan to maintain mid-to-bottom-of-funnel patient volume.Scaling back on vaccine distribution could impact your health system's ability to secure supply in the future. Be sure to prepare for this whiplash effect if your system chooses to pause, stop, or reduce vaccine distribution efforts.

ResourcesData Confirms Alarming Trend: Covid-19 Fears Are Causing Americans to Avoid the Doctor's Office and Delay Routine Care Use and Content of Primary Care Office-Based vs Telemedicine Care Visits During the COVID-19 Pandemic in the US TakeawaysDefining your COVID-19 CRM strategyEmory healthcare implemented a CRM strategy in 2019 but had no real intention of mass communication with patients until COVID-19 hit. With more resources pointed toward crisis communications, Emory Healthcare now utilizes their CRM for monthly communications with patients from their CEO.  Amy Comeau predicts this increased emphasis on CRM communications will continue long-term as the COVID-19 landscape evolves. Why re-evaluating community partnerships is a good idea Relationships with community and senior centers offer health systems opportunities to reach patients beyond their EHR or CRM. Emory Healthcare hosts virtual sessions with community centers. These sessions offer engagement significantly beyond in-person information session benchmarks.Forming a 2021 marketing and communications strategyIt's hard to imagine a world where healthcare branding moves beyond COVID-19 messaging and creative. Healthcare communications should reflect this truth for the foreseeable future.  Healthcare marketers can prepare messaging strategies by defining responses based on pandemic severity. For instance, if variant infections accelerate, your team should plan for communications encouraging the public to wash their hands, wear a mask, and watch their distance. Health systems are learning how to balance crisis response needs with existing business objectives. With this knowledge, marketers are now leaning back into high-margin revenue streams.

TakeawaysHow to make the media your ally, not your enemyTake a transparent, partner-first approach to media, leveraging their networks to get standardized information to the public.   Baystate Health invites the media to virtual briefings in which the health system answers media questions in the order of the RSVP list. This approach reduces the number of duplicative inquiries, standardizes messaging, and builds trust.  Managing misplaced blame for vaccination challengesSome states are more conservative in their vaccine rollout, which can cause confusion – especially for those who live close to state borders and hear mixed messaging. With close to three vaccines on the market, the public expects a new level of consumer choice that isn't necessarily accessible.  Consumers often get conflicting messages from different authorities. When setting your system's response plans, pick a lane and stick with it. For instance, Baystate health has aligned with the state Department of Health and CDC. Planning for brand evolution in 2021Health systems have earned a lot of public trust during the pandemic, but vaccination variables may threaten this goodwill. Branding after COVID-19 may need to involve reputation repair.  Healthcare will have to keep COVID-19 messaging much longer than other industries, but it's not clear for how long. We expect the next big focus to be managing challenges related to delayed preventative care.  We can use this period of uncertainty to update and refine our current marketing assets. For instance, health system marketers can focus on improving SEO, physician profiles, and landing pages. 

Welcome to the Business Lieder Podcast! I'm your host, Justin Lerma and today's episode features my dear friend, Kellie Hotz. Kellie is a successful communications professional who's worked for top pharmaceutical companies throughout the US. But more than that, she's an old friend who I respect and admire. It was such a privilege to sit with her and hear a little about her professional journey. Also, you often hear me go on and on about how so many successful business professionals have music in their backgrounds. I didn't know it when I invited her on, but it turns out, Kell played piano for 15 years! While we don't dig into that part of her life much, but her thoughts and advice on how to be a successful person are universal. They're true whether you're an aspiring tuba player or an up-and-coming strategy consultant.I hope you enjoy today's episode of The Business Lieder and if you have some time, please:Subscribe to the podcastLeave a great rating or reviewFollow me on Instagram @justinlerma1Follow and like The Business Lieder on FacebookThank you for listening!

“Grieving well is by choice. Choice is the most powerful tool we have. We grieve because we love.” Listen as Scarlett talks with Dianne Gray, President of Hospice & Healthcare Communications and Board Member of the Elisabeth Kubler Ross Foundation, about how she partnered with us to create our Healthy Grieving Extension Program. Grieving is a normal part of life and we hope to demystify this process and take away the fear that is facilitated by our misunderstandings. Start your journey of hope and transformation here: https://www.jesselewischooselove.org/extension-programs/ --- Send in a voice message: https://anchor.fm/jesse-lewis-choose-love-m/message

Dianne Gray is the bereaved parent of Austin, and President and founder of Hospice and Healthcare Communications and the Elisabeth Kübler-Ross Foundation.  She is a nationally recognized speaker, and award-winning writer.  She serves on the boards of International Children's Palliative Care Network, the National Hospice and Palliative Care Organization and the American Academy of Pediatrics Hospice and Palliative Medicine's Parent Advisory Group.