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Hosted by aubrey bergauer
3 episodes with aubrey bergauer
3 episodes with aubrey bergauer
2 episodes with aubrey bergauer
2 episodes with aubrey bergauer
2 episodes with aubrey bergauer
In this episode, Kelly sits down with Aubrey Bergauer to explore what it really means to run a performing arts organization like a business, without sacrificing artistic integrity. Known for her transformational leadership at arts organizations, Aubrey shares data-driven strategies for growing audiences, generating new revenue, and improving retention. They discuss the importance of the newcomer experience, how to turn first-timers into loyal supporters, and what hiring, auditions, and programming might look like for a more inclusive future. Pulling from Aubrey's groundbreaking book Run It Like a Business, this conversation is a must-listen for anyone who wants to see the arts thrive.More about Aubrey and her book Run It Like A Business Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the ArtOutside The Bachs- Listen on Apple PodcastsGet More Students For Your Private Music Studio: OutsideTheBachs.comFollow Kelly on InstagramFollow Kelly on TikTokFacebook Group: Private Music Instructors, Piano Lesson Teachers, and Music Studio Owners
One of the biggest mistakes arts organizations make is over relying on major donors. In this penultimate episode of the season, Aubrey Bergauer talks with Dana Snyder—author of The Monthly Giving Mastermind—about why major gifts alone won't save your organization's financial future. Together, they explore how a strong monthly giving program isn't just smart strategy; it's sustainable, reliable, and rooted in digital marketing best practices.Learn how moving just 2% more charitable donations to monthly giving could unlock $9 billion in recurring revenue. Discover why recurring donors give 42% more per year, and how to build a donor pipeline that leads to more major gifts—not fewer. If you're tired of chasing one-time checks and ready to grow real stability, this episode is a must-listen.What You'll Learn:Why over-relying on major donors puts your organization at riskThe $9 billion opportunity in recurring givingHow to launch and grow a thriving monthly giving programWhy digital marketing skills are key to donor retentionHow to move monthly donors into major givingThe Offstage Mic is made possible by Artelize: their Audience Retention Dashboard is the one-stop place to access your audience data across every important metric. And also by Annual Fund Toolkit: they've built a support system to help grow your donor community and major gift pipeline.
Book Authoring Webinar mentioned in this episode: https://forms.gle/H4AaqdQkbgwWCdDR6 Watch this episode on YouTube.In this episode, host Michael Hernandez speaks with performing arts leadership consultant Aubrey Bergauer about her first book, 'Run It Like a Business,' which provides a guide for arts organizations on how to thrive in a challenging environment. Aubrey discusses the purpose of her book, the writing process, the importance of editing, and the marketing strategies she employed to promote her work. She also shares valuable advice for aspiring authors, emphasizing the need for a strong desire to share one's message and the importance of clarity in writing.TOPICSIntroduction to Aubrey Bergauer and Her BookThe Writing Process and Challenges FacedMarketing Strategies for the BookLINKSBook: Run It Like A BusinessBlog: https://www.aubreybergauer.com/writingConnect with Aubrey on socials:YouTubeInstagramPodcast
In today's post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there's a way forward that breaks from the traditional playbook? In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward. ----- CI to Eye with Aubrey Bergauer (1:30) - CI President Priya Iyer Doshi sits down with Run It Like A Business author Aubrey Bergauer to discuss some of the book's key ideas that can make a big difference in our organizations. CI-lebrity Sightings (44:25) - Dan shares his favorite stories about CI clients in the news. ----- LINKS: Aubrey Bergauer | Run It Like A Business Book Bonuses CI to Eye | Bucking Trends with Disciplined Communication Washington Post | The 20 best art museums in America Washington Post | The best small art museums in America Boston Globe | The Top 100 Women-Led Businesses in Massachusetts in 2024 Oregon Arts Watch | City announces $4 million+ in arts grants The Guardian | Small step or a giant leap? What AI means for the dance world Art Net | Hey Besties, Gen Z Marketing Scripts Have Infiltrated Museums Around the World
Send Kira a text message!There's a business case to be made for theater companies and arts organizations. We need to fill the seats with more dedicated theater lovers and friends. To do that, it's important to be inclusive of the community we serve, think outside the box, and consider how we can welcome new audience members in a thoughtful, sustainable way. Aubrey Bergauer joins me for this conversation, where she shares more about the math of diversity, the untapped potential of the subscription economy, and the best approach to change management! Enjoy the show, friends!Grab all the links and resources mentioned in this episode at https://www.inclusivestages.com/post/run-a-thriving-arts-business-in-a-post-pandemic-era-with-aubrey-bergauerConnect with Aubrey:InstagramConnect with Kira:@kiratroilo @artandsoulconsulting @inclusivestages"'Black Hair'" Is Hair: An Entertainment Industry Guide WebsiteBecome a PatronJoin our mailing list - scroll to the bottom of the pageThanks for joining me on this episode of Inclusive Stages! If you enjoyed this episode, please leave a review on Apple or a rating on Spotify to help me reach more people ready to collectively shape the future of human-first theater, one stage at a time.Thanks to our music composer, Zachary McConnell, and our producer, Leah Bryant.
Join us as we sit down with Aubrey Bergauer, dubbed “the Steve Jobs of classical music” and “the Sheryl Sandberg of the symphony.” Known for her data-driven, customer-centric approach, Aubrey has transformed major institutions like the Seattle Symphony and California Symphony. We discuss her passion for arts management, her innovative strategies for growth, and insights from her new book, “Run It Like a Business.” Don't miss this inspiring conversation on driving success in the performing arts! Learn more about our guests and sponsors, and get more resources at: https://www.femfortepodcast.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/femforte/message
Aubrey Bergauer helps organizations optimize the business side of the arts: grow audiences and donor bases, build relevance and visibility, utilize technology to elevate and extend the brand, and ultimately generate the revenue needed to sustainably fund the art that's produced. Discover how Aubrey doubled the audience and quadrupled the donor base at the California Symphony, and learn key strategies from her new book, Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art. Whether you're in music, museums, theaters, or beyond, this episode is packed with insights to work smarter, not harder! Links and notes related to this episode can be found at https://mpetersonmusic.com/podcast/episode184 Connect with us: Newsletter: https://mpetersonmusic.com/subscribe Facebook: https://www.facebook.com/EnhanceLifeMusic/ Instagram: https://www.instagram.com/enhancelifemusic/ LinkedIn: https://www.linkedin.com/in/mpetersonpiano/ Twitter: https://twitter.com/musicenhances Sponsorship information: https://mpetersonmusic.com/podcast/sponsor Leave us a review on Podchaser.com! https://www.podchaser.com/podcasts/enhance-life-with-music-909096 In-episode promo: Sheet Music Direct https://www.sheetmusicdirect.com Sonix http://sonix.ai/invite/enhancelife100
The following is a conversation between Aubrey Bergauer, author of Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money Without Losing the Art, and Denver Frederick, the Host of The Business of Giving. Aubrey Bergauer is a trailblazer in the classical music world, known for her innovative approaches to arts administration. As a former Executive Director of the California Symphony, Aubrey achieved remarkable success in growing audiences and fundraising.
My guest for this episode is Aubrey Bergauer. Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A “dynamic administrator” with a drive for innovation, she's held offstage roles managing millions in revenue at major institutions, including the Seattle Symphony, Seattle Opera, Bumbershoot Music & Arts Festival, and San Francisco Conservatory of Music. As chief executive of the California Symphony, Aubrey propelled the organization to double the size of its audience and nearly quadrupled the donor base. Aubrey helps organizations and individuals transform from scarcity to opportunity, make money, and grow their base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together, earning “a reputation for coming up with great ideas and then realizing them” (per the San Francisco Classical Voice). With a track record for increasing revenue and relevance, leveraging digital content and technology, and prioritizing diversity and inclusion on stage and off, Aubrey sees a better way forward for classical music and knows how to achieve it. A graduate of Rice University, her work and leadership have been covered in the Wall Street Journal, Entrepreneur, Thrive Global, and Southwest Airlines magazines, and she is a frequent speaker spanning TEDx, Adobe's Magento, universities, and industry conferences in the U.S. and abroad. Aubrey's first book, Run It Like A Business, was just published (February 2024). Here's what to expect during the episode: Why is it essential for nonprofit organizations to consider running their operations with a business-like approach? How can adopting a business mindset benefit a nonprofit organization? What are some common misconceptions people might have when suggesting that nonprofits run like a business, and how can these be addressed? What practical steps can be taken to overcome workplace silos? What aspects of business culture could a nonprofit organization potentially adopt to enhance its overall effectiveness and impact? Connect with Aubrey Bergauer! Website: https://www.aubreybergauer.com/ Instagram: https://www.instagram.com/aubreybergauer/ Link for 6 Steps You Must Know to Unleash the Potential of Your Nonprofit Board. You can get that by going to Mary's website: https://www.hilandconsulting.org/ Mary's book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them. Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on Facebook. Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org
Is it time to reimagine your donor pipeline? With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music.In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why were 80% of first-time donors not renewing and 90% of first-time buyers not coming back to see another show? There had to be a better way.My conversation with Aubrey is a MASTERCLASS in change management. We cover how she created a systematic customer journey for the symphony (without over soliciting), including her secrets to turning first-time attendees into lifelong patrons. Plus, we talk through her tech stack and how data was her most persuasive partner in piloting new fundraising ventures.Aubrey's vision doesn't rest on data alone–it's about creating an all-encompassing experience for every symphony-goer. From UX overhauls to copy changes on their website, she details the subtle, yet powerful shifts in the user experience that helped increase their ticket sales by 20%. Let's hear how she made it all happen!Resources & LinksConnect with Aubrey on LinkedIn and through her website. You can also check out her new book Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
We are back with season 3 and kicking it off with Aubrey Bergauer (better known as "the Steve Jobs of classical music) who is making big waves in orchestral management, fundraising, and promoting the arts. Learn more about her at her website https://www.aubreybergauer.com/ and buy her new book "Run It Like a Business" to learn more about how to grow your own arts organization.
In this episode, we welcome the dynamic Aubrey Bergauer, the brilliant mind behind the upcoming book 'Run it Like a Business.' Aubrey brings a fresh and thought-provoking perspective to our conversation, shedding new light on arts administration, nonprofit organizations, and her unique strategies for building and retaining arts audiences. With a passion for working offstage to bring performing arts to life, Aubrey's insights are sure to ignite your imagination for the future of our field.As we delve deeper into the realm of arts administration, we highlight the critical role of data in evaluating art, the need for connection in music, and the potential benefits of vertical integration for arts organizations. From examining the user experience in classical music to discussing the importance of changing the narrative in arts administration, this episode is a treasure trove of insights. This conversation is a great reminder that the world of music doesn't end at the edge of the stage!**If you enjoyed this episode, please consider rating and writing a quick review for our podcast! We have a Patreon site! Support us and get perks and bonus content!www.patreon.com/musiciancentricMentioned in this episode:Aubrey's website: https://www.aubreybergauer.com/Aubrey's book, Run it Like a Business - pre-order it here!************************Our website: www.musiciancentric.com, for merch, joining our email list, and contacting us with stories and feedback!Episode edited by: Emily MacMahon and Liz O'HaraViolaCentric Theme by: JP Wogaman, www.wogamusic.comAdditional music by: Freddy Hall with www.musicforpodcasts.comThank you to our Sponsor for this season:Potter Violins: www.potterviolins.comSupport the show
Today, we talk about what conductors and musical leaders can do to connect with audiences and welcome new people into the concert hall.This is part two of our talk with Aubrey Bergauer about Building Back Audiences. Part one is about the state of the classical music industry and what changes institutions can make to help build audiences.Watch the full video of this interview on our Youtube channel: https://www.youtube.com/@podiumtimepodLearn more about Aubrey Bergauer at AubreyBergauer.com01:27 - How can conductors make our concerts more accessible to newcomers?10:30 - How conductors can engage with the community14:01 - Shortcomings of music education20:47 - Advice Aubrey wishes she'd received 10 years ago23:31 - Summary and next steps for listeners26:09 - Plugs26:27 - Aubrey's Hidden Gem27:36 - Aubrey's Billboard message to all musical leaders28:22 - OutroFind this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you'd like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod.Support the show
We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world.We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and how to change the concert experience to get first-time audiences to come again. Watch the full video of this interview on our Youtube channel.Learn more about Aubrey Bergauer at AubreyBergauer.com00:00 Intro00:22 Introducing Aubrey Bergauer01:47 Defining "Building Back Audiences05:00 Why 90% of Classical Music Audiences never come back10:16 Programming for audience retention and growth14:54 Upleveling concerts with visuals and stories23:18 Plugs23:42 OutroFind this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you'd like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. Support the show
Hi there! Happy end of September and welcome to episode no.9 of the Conductor's Podcast Wisdom series, a new series full of shared life experiences and, of course, wisdom! This series is aired on the last Thursday of each month, and in each episode, I am going to pose a question to 10 musicians, conductors, or business gurus. So including myself, you will hear all the goodies from a wide variety of people, thus called the wisdom series. Now, without further ado, let's get started.This month's question that I am asking my people is, “Your favorite thing about what you do.”My guests today are: Alice Farnham (opera conductor, episode 26)Aubrey Bergauer (founder, Changing the Narrative, episode 52)Julia Baumanis (Assistant Director of Bands, Rutgers University, episode 31)Carolyn Watson (Director of Orchestras, UIUC, episode 53)Tianyi Lu (Principal Guest Conductor, Stavanger Symphony, episode 34)Lina Gonzalez Granados (Conducting Fellow, Philadelphia Orchestra and Chicago Symphony Orchestra, episode 38)Sarah Ioannides (Conductor, Symphony Tacoma, episode 42)Susie Seiter (Film conductor, episode 29)Maria Sensi Sellner (founder, resonance work, episode 45)Cynthia Johnston Turner (Dean of the Faculty of Music, Wilfrid Laurier University, episode 56)
Hi there! Happy end of August and welcome to episode no.8 of the Conductor's Podcast Wisdom series, a new series full of shared life experiences and, of course, wisdom! This series is aired on the last Thursday of each month, and in each episode, I am going to pose a question to 10 musicians, conductors, or business gurus. So including myself, you will hear all the goodies from a wide variety of people, thus called the wisdom series. Now, without further ado, let's get started.This month's question that I am asking my people is, “What's your morning routine?”My guests today are: Cynthia Johnston Turner (Dean of the Faculty of Music, Wilfrid Laurier University, episode upcoming)Susie Seiter (Film conductor, episode 29)Stephanie Havey (opera stage director, episode 32)Sarah Ioannides (Conductor, Symphony Tacoma, episode 42)Talia Ilan (conductor and founder of #oneconductoraday, episode 8)Lina Gonzalez Granados (Conducting Fellow, Philadelphia Orchestra and Chicago Symphony Orchestra, episode 38)JoAnne Harris (film composer and conductor, episode 36)Tiffany Chang (opera and orchestra conductor, episode 4)Maria Sensi Sellner (founder, resonance work, episode 45)Aubrey Bergauer (founder, Changing the Narrative, episode 52)
Happy August to you!August, for me, is the mark of a new beginning. As we ready ourselves for a new journey, this episode will surely give you a boost of new learnings for the new generation. Today, Aubrey Bergauer graces the show with her expertise in human resources, organizational culture, strategizing guests to be patrons, diversity and inclusivity to “changing the narrative”. She also emphasizes the importance of matching on-stage talent with off-stage talent. Sit back, relax and start a new journey with her in this episode.
Hey there! We are building into our new season on "Building Back Audiences" and we want to know what questions you have that we can answer!Reach out to us on our website, Facebook, Instagram, or by email and let us know what you want to know about building back audiences, being relevant, and building your ensembles a solid base for the future.Aubrey Bergauer's Orchestra X research on the audience experience.Let us know what you want to learn in our new season on "Building Back Audiences."Send us a message on social media at @podiumtimepod, email us at podiumtimepodcast@gmail.com, or use the contact form on our website at https://podiumtimepod.com/contact/Support the show
A conversation with art industry leader Aubrey Bergauer on the state of the classical music industry and how we can positively impact the future of our musical community. MORE ABOUT AUBREY BERGAUER (bio below): Website: https://www.aubreybergauer.com/ Instagram: https://www.instagram.com/aubreybergauer/ LinkedIn: https://www.linkedin.com/in/aubreybergauer/ Twitter: https://twitter.com/aubreybergauer?lang=en YouTube: https://www.youtube.com/user/Aubreyyyy326 Medium: https://aubreybergauer.medium.com/ MIND OVER FINGER: Visit MindOverFinger.com for resources on mindful practice and information on how to work with me. Sign up for my newsletter and receive your free guide to a highly productive mindful practice using a metronome. Don't forget to join the Join the Mind Over Finger Community for access to my live videos and to exchange with a community of like-minded musicians. www.mindoverfinger.com https://www.facebook.com/mindoverfinger/ https://www.facebook.com/groups/mindoverfinger https://www.instagram.com/mindoverfinger/ Aubrey Bergauer, Biography “Redefining the classical concert experience” —Southwest Airlines magazine Hailed as “the Steve Jobs of classical music” (Observer) and “the Sheryl Sandberg of the symphony” (LA Review of Books), Aubrey Bergauer is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), her leadership as Executive Director of the California Symphony propelled the organization to double the size of its audience and nearly quadruple the donor base. In 2019, the side hustle became the main hustle as she moved her consulting practice full time and has now served dozens of clients across artistic disciplines, geographies, and budgets up to $300M. Bergauer's ability to cast and communicate vision moves large teams forward and brings stakeholders together across the institution, earning her “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice). Her drive to see opportunity in place of unsolvable challenges or irreversible trends produces different results than the norm, secures new revenue streams, and galvanizes audiences and donors. Bergauer builds strategic plans and organizations, leverages technology and new media to elevate and extend the brand, and prioritizes diversity and inclusion to create a stronger product on stage and off. A graduate of Rice University with degrees in Music Performance and Business, her work and leadership has been covered in national publications including Entrepreneur, Thrive Global, Wall Street Journal, and Southwest Airlines and Symphony magazines, and she is a frequent speaker at universities and conferences including TEDx, Adobe's Magento, the League of American Orchestras, Opera America, Chorus America, Classical:NEXT, APAP (Association of Performing Arts Professionals), Deutscher Orchestertag, and Orchestras Canada.
Ep. 103 – Double your audience size? Quadruple your donors? Legendary arts administrator Aubrey Bergauer is changing the narrative about classical music – using new data, tech, marketing techniques, and vision – to get people back in seats! After historic levels of growth as the Executive Director of the California Symphony, she has set out to help other organizations embrace the challenge that is the 21st century. We talk about learning from other industries, the power of data, e-commerce, how to grow classical music, plus so many other topics – and we wrap up with an ideation game at the end! - Links to more Aubrey Bergauer Website: https://www.aubreybergauer.com/ Twitter: https://twitter.com/AubreyBergauer Linkedin: https://www.linkedin.com/in/aubreybergauer/ - Directly support us through Patreon: https://www.patreon.com/FakingNotesPodcast Hang on Discord: https://discord.gg/ZVmA4xMcfu - Links to more Faking Notes: https://linktr.ee/FakingNotesPodcast ~rate us 5 stars and become the Steve Wozniak of Classical Music~
Creating narrative change is always tough, but doing it in the arts, where beliefs and behaviour are grounded in centuries of stories and tradition can seem impossible. You need to be able to weave a powerful vision, rich data and purpose-driven leadership together into a compelling story that informs and inspires change. And that's exactly what I talk about in this episode with Aubrey Bergauer.As the CEO of Changing the Narrative, she uses classical music and the arts as a vehicle to create social and system change. Her work builds on her success as the Executive Director of the California Symphony, where she propelled the organization to double the size of its audience and nearly quadruple the donor base in less than five years.A graduate of Rice University with degrees in Music Performance and Business, Aubrey's work and leadership have been covered in national publications including Entrepreneur, Thrive Global, Wall Street Journal, and Southwest Airlines and Symphony magazines, and she is a frequent speaker at universities and conferences across North America, including Adobe's Magento, TEDx, Opera America, the League of American Orchestras, and Orchestras Canada. In our conversation, she tells us how she combined stories and data to find new opportunities and engage both staff and subscribers in a new narrative for classical music. She also unpacks her leadership approach to finding, testing and building on small experiments that ultimately pay off big for her clients. And she shows us how having a strong, clear purpose helps her create a bold vision that makes it easy to win the support of boards and donors alike.
Hailed as “the Steve Jobs of classical music” (Observer) and “the Sheryl Sandberg of the symphony” (LA Review of Books), Aubrey Bergauer is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), her leadership as Executive Director of the California Symphony propelled the organization to double the size of its audience and nearly quadruple the donor base. Bergauer's ability to cast and communicate vision moves large teams forward and brings stakeholders together across the institution, earning her “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice). Her drive to see opportunity in place of unsolvable challenges or irreversible trends produces different results than the norm, secures new revenue streams, and galvanizes audiences and donors. Bergauer builds strategic plans and organizations, leverages technology and new media to elevate and extend the brand, and prioritizes diversity and inclusion to create a stronger product on stage and off. A graduate of Rice University with degrees in Music Performance and Business, her work and leadership has been covered in national publications including Entrepreneur, Thrive Global, Wall Street Journal, and Southwest Airlines and Symphony magazines, and she is a frequent speaker at universities and conferences across North America, including Adobe's Magento, TEDx, Opera America, the League of American Orchestras, and Orchestras Canada. In 2020, she launched the Center for Innovative Leadership at the San Francisco Conservatory of Music while continuing her consulting practice empowering large nonprofits to deliver game-changing results.
Aubrey Bergauer, from Changing the Narrative, brings in her knowledge of fundraising and innovation from the arts space - specifically with symphonies and orchestras - to chat with Brady about how to grow generosity.In the episode you'll get to hear about experiments and tests that Aubrey has run for organizations in the arts, but you'll also hear more broadly her thoughts on how to use content marketing, testing, and innovation for all nonprofits - not just those in the arts. Links & Resources:All Social Media: @AubreyBergauerAubrey's Website: aubreybergauer.com
Hosts John Devlin and Enrico Lopez-Yañez shake up their normal routine, skipping the 4/4 and instead, hearing from two guests! First, UpBeat welcomes Steve Brosvik, President & CEO of the Utah Symphony, who discusses organizational balance, audience assessment, and how to make a quality first impression. Then, Aubrey Bergauer joins the hosts and discusses how to create a welcoming environment, making bold, progressive decisions, and facilitating sustainable success.
Aubrey Bergauer, CEO of Changing the Narrative, joined Mike Evenson on episode 33 of the Unobstructed podcast. Hailed as “the Steve Jobs of classical music,” Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras. They discussed the patron experience, relentlessly pursuing retention, removing barriers, the importance of diversity across our staff and stages, ideas for new and recurring revenue streams, the role of an arts organization’s website, owning the value chain and much more!
Donato Cabrera is the Music Director of the California Symphony and the Las Vegas Philharmonic, and served as the Resident Conductor of the San Francisco Symphony and the Wattis Foundation Music Director of the San Francisco Symphony Youth Orchestra from 2009-2016. Since Mr. Cabrera's appointment as Music Director of the California Symphony in 2013, the organization has reached new artistic heights by implementing innovative programming that emphasizes welcoming newcomers and loyalists alike, building on its reputation for championing music by living composers, and committing to programming music by women and people of color. Mr. Cabrera has also greatly changed the Las Vegas Philharmonic’s concert experience by expanding the scope and breadth of its orchestral concerts, hosting engaging and lively pre-concert conversations with guest artists and composers, and by creating the Spotlight Concert series that features the musicians of the Las Vegas Philharmonic in intimate chamber music performances. Deeply committed to diversity and education through the arts, Cabrera evaluates the scope, breadth, and content of the California Symphony and Las Vegas Philharmonic’s music education programs. In the 2020-2021 season, Mr. Cabrera will continue to work with California Symphony and Las Vegas Philharmonic to give vibrant, high-quality performances in a reimagined way that will keep musicians and audiences safe during COVID-19 restrictions. In March 2020, Mr. Cabrera launched two new online projects to stay engaged with audiences during the Coronavirus pandemic. MusicWise -Conversations about Art and Culture with Donato Cabrerais a weekly interview series presented on Facebook Live and YouTube Live. The Music Plays On is a series on Cabrera’s blog about his favorite performances and recordings.The Question of the Week is a continuation of the question from our episode with Aubrey Bergauer, "Does the field of classical music focus enough attention on its audiences?" Donato and I discuss what a community-minded approach looks like in the concert hall, why classical musicians are like brain surgeons, how classical music has brought him closer to his Mexican heritage, and the lessons he believes we will take from COVID-19. You can find out more about Donato on his website https://www.donatocabrera.com/
Aubrey and I geek out about marketing in the classical realm. Why classical’s core product will always be live music Why we shouldn’t be streaming whole concerts for free Plus Aubrey gives her advice on how new groups should approach finding and keeping new listeners, and how to get around the fear of the unknown with newly written music. If you’re a musician or arts administrator of any kind, this is an essential listen. If you fall outside of that, enjoy looking behind the curtain at what an orchestra exec spends her time thinking about. Some Aubrey bio fun facts: she grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the US, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base. https://www.aubreybergauer.com/ This episode is sponsored by Dorico: the next-generation music notation software from Steinberg. Educational & crossgrade versions available at significantly discounted prices. Get your 30-day free trial version of Dorico that will allow you to try out all of the features Dorico has to offer with no restrictions. Links and Show Notes
Aubrey Bergauer (U.S.A.) defies trends and then makes her own. Hailed by San Francisco Chronicle as a “dynamic and innovative administrator,” her focus on not just engaging—but retaining—new audiences grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base. Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” and which drove the California Symphony to become “the most forward-looking music organization around” (San Jose Mercury News), Bergauer’s ability to strategically and holistically examine and advance every facet of the organization, instilling and achieving common goals and vision across what are usually siloed marketing, development, and artistic departments creates a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, classical music is Bergauer’s vehicle to make the world around her better, through programs that champion social justice and equality, through marketing and audience development tactics on the forefront of trends and technology, and through delivering revenue and results in the rapidly changing landscape of funding, philanthropy, and consumer behavior. Bergauer shares these ideas in her consulting work and in speaking engagements across North America, including conferences for Adobe’s Magento, TEDx, Blackbaud, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras. Website ---------- Make Monday Mine is hosted by Deborah Claire Procter and produced by Clear Insight Productions This is about conversations so we’d love to hear your thoughts and take-aways. Email your questions and comments to: comments@makemondaymine.com If you enjoyed this episode then it would be wonderful if you can head over to Apple Podcasts and kindly leave us a rating, a review and subscribe! ----------
Aubrey Bergauer is Changing the Narrative of classical music and with her company Aubrey is changing the way businesses see themselves and propel companies to reach a broader audience. Contact InfoAubrey's Profilelinkedin.com/in/aubreybergauerWebsiteaubreybergauer.com/ (Company Website)TwitterAubreyBergauerAbout"Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera's BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base.Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer's ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community.A graduate of Rice University with degrees in Music Performance and Business, Bergauer shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe's Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras."[Bergauer] points the way to a new style of audience outreach—one that's not for millennials only." —Wall Street Journal"A millennial who believes in both Mozart and metrics...redefining the classical concert experience as we know it.” —Southwest Airlines Magazine"[Bergauer] bristles with statistics, ideas and sharp new perspectives on the challenges facing symphony orchestras in the 21st century.” —San Francisco Chronicle“These days in the Bay Area, the California Symphony may be the most forward-looking music organization around.” —San Jose Mercury News" (LinkedIn, 2020)
My guest today is Aubrey Bergauer, one of the most dynamic trailblazers in the music industry on a mission to redefine the classical music experience as we know it. Sound ambitious? Keep reading. Aubrey has led the charge in not just engaging — but retaining — new audiences. What a concept…and we talk about a few really disturbing audience statistics that you are not going to believe. Aubrey is also going to bust a few myths about why free concerts don't work why it just doesn't matter if you wear jeans and a t-shirt to the concert hall and how human connection is the way to create real brand loyalty. And if you are a solopreneur who hates public speaking or thinks they hate sales and marketing, Aubrey is going to give you some perfect solutions for that too. I have been looking forward to this episode for months, so stop whatever you're doing, stop practicing, stop doing the dishes, and get ready to take some notes, because this conversation is going to dig deep on some big issues. About Aubrey Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera's BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base. Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer's ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, Bergauer now shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe's Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras. Links LinkedIn: https://www.linkedin.com/in/aubreybergauer/ Twitter: https://twitter.com/AubreyBergauer Instagram: https://www.instagram.com/aubreybergauer/ Facebook: https://www.facebook.com/AubreyBergauer YouTube: https://www.youtube.com/AubreyBergauerTV Website: https://www.aubreybergauer.com Honesty Pill Links Free Resource Library Facebook Group Mailing List Other Links Movie: "Office Space" (1999)
My guest this week is arts administrator and thought leader, Aubrey Bergauer. Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base.Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer’s ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, Bergauer now shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe’s Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras.The question of the week is, "Does the field of classical music focus enough attention on its audiences?" Aubrey and I discuss why those who are unfamiliar with classical music don't feel welcomed into the classical music space, her tenure as Executive Director of California Symphony, the siloed nature of departments in organizations, why diversity is essential for the survival of classical music, and the internet's role in growing classical music's audience. You can find out more about Aubrey Bergauer on her website, aubreybergauer.com, on Instagram @aubreybergauer, and read her articles on medium.com.
Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach? In today's episode, Aubrey Bergauer, Executive Director of the Center for Innovative Leadership and VP of Strategic Communications at the San Francisco Conservatory of Music, joins the podcast to talk about developing a long-haul approach to fundraising, being customer-obsessed, and attracting a more diverse audience. You'll also hear a bonus segment with Aubrey, added after the main interview was originally recorded, in which she discusses how organizations can most effectively operate right now during the COVID-19 crisis. Topics Discussed in This Episode: How the San Francisco Conservatory of Music is responding in the face of COVID-19 How arts and cultural organizations can effectively communicate with their supporters during these uncertain times Advice for arts and cultural organizations attempting to adapt their operations in the midst of the COVID-19 pandemic The success Aubrey has seen with the long-haul fundraising model she developed for fundraising and patron retention Why organizations should wait to solicit donations How Aubrey is bringing the long-haul model to higher education Examples of the wrong types of metrics organizations often focus on The importance of being customer-obsessed Shaping your organization's website for first-time visitors instead of your board of directors or long-term donors Making programming more attractive and accessible to a younger audience Attracting more diverse audiences How to achieve a more diverse staff Resources: Follow Aubrey Berguaer on Twitter: @AubreyBergauer Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic Report: Guide to Evaluating your Arts & Cultural Organization's Online Performance Quotes: “I think what's so important for arts organizations is to really be forward-looking.” “It's OK to be human. But we must also be positive, and we must also be looking into the future.” “The key is to talk to users but to also respond, not justify what we've been doing.”
Today's episode is brought to you by Booking Protect: the global leaders in refund protection. Get our new ebook, "What Matters In Ticketing Now" by visiting the Booking Protect blog at www.bookingprotect.com/blog/ Get my new newsletter: 'Talking Tickets' by sending me an email dave@davewakeman.com My guest today is Aubrey Bergauer. She is a great arts leader and focuses on innovation and change. We had a great conversation on all kinds of stuff that translates no matter what part of the entertainment world you reside in. We talked marketing, innovation, leadership, change, failure, experimentation and a lot more. Go check her out at www.aubreybergauer.com
In this episode, Grace Puckett and Michaela White interview Aubrey Bergauer, the former Executive Director of the California Symphony, a consultant for arts organizations, and the Vice President of Strategic Communications & Executive Director of the Center for Innovative Leadership at the San Francisco Conservatory of Music. They discuss some of Aubrey’s strategies for organizational growth, turnaround, data collection, and audience retention within orchestra management.
Phillip & Brian are joined by Aubrey Bergauer to talk about marketing in the arts. Aubrey discusses that orchestras need to better serve the general population by making orchestral music more approachable by the general population. Not a change in product, rather a change in presentation.
This week, I'm interviewing 3 people who are making real change in the classical music business. Today, I talk with Aubrey Bergauer, the former Executive Director of the California Symphony, and Lorenzo Brewer, the founder of Nkoda, the Spotify of sheet music. We'll talk about the simple yet radical changes Bergauer made during her tenure, and Brewer's belief in the accessibility of sheet music. I think these interviews will appeal to anyone interested in change, the future, and music itself. https://medium.com/@AubreyBergauer nkoda.com
What you'll hear: The devastating relationship in orchestras between the musicians and the management: what is behind this? The most valuable actions that musicians can do in partnership with the management The actual key to breaking down the barrier between the two sides Redefining the qualifications of a professional musician *outside* of just the valuable playing ability and musicianship: going forward, will it be wise to allow your playing to tell the whole story when applying for a job? We discuss Who should - and who should not - be involved in deciding repertoire in an orchestra The REAL talk: the salary differences within an orchestra organization. How to figure out what’s fair and right in this landscape Changing The Narrative: hear how Aubrey is impacting the larger landscape of the orchestra business in a big way Mark your calendars! Sign up below for my FREE 3-DAY TRAINING, Tuesday 10/15 - Thursday 10/17 at 12:00 noon ET! Find out the #1 Biggest opportunity you haven’t tried to grow your career and expand your income https://mailchi.mp/2b6f5ce10cc5/ccfindyourbossself More information about Aubrey:https://www.aubreybergauer.com/ To contact Aubrey: hello@aubreybergauer.com I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your first order!
Brass Junkies Extra: Tubist Aubrey Foard of the Baltimore Symphony Orchestra on the state of the lockout In this special episode of The Brass Junkies, Aubrey Foard catches us up on where things stand with the BSO lockout. From his bio: Aubrey Foard is the principal tubist of the Baltimore Symphony Orchestra, a position he has held since 2018. He also serves as Lecturer of Tuba and Euphonium at the University of California, Los Angeles (UCLA) and as Artist Faculty at the Brevard Music Center. Mr. Foard was most recently principal tubist of the Charlotte Symphony, where he had performed since 2012. He has previously held principal tuba positions in the Santa Barbara, West Virginia, Canton, Youngstown, and Albany Symphonies as well as with the Britt Festival Orchestra. He has performed as a guest musician with several other orchestras, including the Los Angeles Philharmonic, The Cleveland Orchestra, the North Carolina Symphony, the Louisville Orchestra, Arizona MusicFest, and as Acting Principal Tubist with the San Diego Symphony. Aubrey gives us an inside look at how the lockout has impacted the musicians over these last few months. We discuss: Expiration of their contract Summer bargaining sessions His first act as a member of the BSO Management's offers vs. the players' Cancellation of the summer season and the start of the lockout Lack of progress in negotiations Aubrey taking 47 auditions before landing the BSO gig Taiwan Tubamania Finding Baltimore Symphony recordings in Taipei Individual overscale negotiations Leaving the Charlotte Symphony The impact of previous management decisions on today's situation The difference between a 40-week and a 52-week orchestra Playing with the San Diego Symphony in the summers How uncertainty of the future of the orchestra has impacted him personally Having to hit the road to make it work The impact on his family 15-20 other cities have already reached out to have Baltimore Symphony players sub with their orchestras ICSOM Call to action has provided over $250,000 so far "The BSO without the O is just BS" Lessons from the experience (stay united and get involved) Throwing a mega-brass concert to support the musicians Collecting data for the creation of a fact sheet and data project Michael Kaiser, make great art and market it brilliantly Places and people who are doing it right in the industry Aubrey Bergauer of the California Symphony Deborah Borda of the New York Philharmonic Mark Niehaus of the Milwaukee Symphony Phil Munds and Andy Balio on The Brass Junkies Future Symphony Institute Here's a link to a recent article from Baltimore Sun outlining the state of things: "BSO and musicians in marathon contract negotiations as deadline looms" Here's a link to the musicians' Facebook page: BSO Musicians Facebook page And their website: BSO Musicians Website The players' GoFundMe page: https://www.gofundme.com/f/keep-the-o-in-bso
On this episode of The Business Leader I'm joined by a rockstar of the arts administration world, Aubrey Bergauer. Since joining the California Symphony, she has helped the orchestra realize incredible results including a 70% increase of ticket sales, a 30% increase in subscription revenue, and doubling its audience count!Recording this episode was particularly encouraging for me and I hope you enjoy her fast talking, data driven, and innovative approach to managing an orchestra. As always, if you have any questions feel free to send me an email or find me on:Instagram: @justinlerma1LinkedIn: https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/Many of the articles and blog posts mentioned in this episode can be found at the links below.To read Aubrey's blog, click here: https://medium.com/@AubreyBergaueTo read the Southwest Magazine article about her work, go here: https://www.southwestmag.com/aubrey-bergauer/?fbclid=IwAR2LpJYOAllTkQrRNfi97DsR4LivWTrNws5W60Lix9Gn9h4yvVP7vpCHUAATo learn about the California Symphony doubling its season, look here: https://www.sfcv.org/music-news/california-symphony-continues-to-score-big-in-2019-2020For more information on the California Symphony, please visit their Website- www.californiasymphony.orgTwitter- https://twitter.com/CAsymphonyInstagram- https://www.instagram.com/californiasymphony/Facebook- https://www.facebook.com/californiasymphony.
Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear: Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me! The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions! Book recommendation: The Marketing Rebellion by Mark Schaefer Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/ Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer California Symphony website and social media pages: https://www.californiasymphony.org/ Facebook: https://www.facebook.com/californiasymphony/ Instagram: @californiasymphony I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your first order!
In this new episode we talk with Aubrey Bergauer, Executive Director of California Symphony Orchestra, and creator of the Long Haul Model. Aubrey shares with us how she and her team applied the Long Haul Model to create five consecutive years of growth at California Symphony Orchestra -- and how you can apply the same techniques to improve outcomes at your organization. Aubrey is also a contributing author to the new Amazon #1 Best Seller, 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them. As a special bonus for our Rainmaker Fundraising Podcast listeners, you can download Aubrey's chapter here!Download the show transcript here
Aubrey Bergauer is the Executive Director of the California Symphony. When Aubrey took over at the California Symphony, it was in rough operational and financial shape. Under her leadership, the company has implemented changes that led to an increase in subscription revenue by over 70%, an increase in audience size by over 70%, and an increase in contributed revenue by over 40%. Using data coupled with a clear strategy and support from the board of directors, she was able to swiftly implement discipline and rigor to how the organization markets, fundraises and communicates with patrons. In this episode, Erik and Aubrey talk about the California Symphony's "Orchestra X" project to better understand user experience purchasing and attending a concert, and the website changes they made based on their findings. They also discuss the California Symphony's disciplined approach to patron communication, as well as their recent Public Organizational Commitment to Diversity across programming, staffing, and the board.
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