The Marketing Detective

On first episode of Season 3 of Marketing Detective, I sit down with Jason Stein, CEO of Flat Six Media and President and Corporate Development Officer for MotorMindz. He is an expert in all things automotive. We talk about the Chip Challenge, the recovery of the industry, what Marketers should do in working with dealerships, and even Flying Cars!!! Stein has worked across 32 countries helping overcoming challenges for OEM's, suppliers, dealers and technology.  Check out his CARS & CULTURE with JASON STEIN on SiriusXM radio Business Radio 132 or his podcast of the same name. 

I sit down with a friend, mentor and acclaimed author Jim Doyle about his new book, SELLING WITH A SERVANT'S HEART to talk about his 50 years in the media sales space.  We discuss the constant evolution of our industry, and some valuable lessons he has learned along the way. The Book is must read and the conversation deserves a listen.

He is a lawyer, an author and happens to have a pretty famous brother, but here the story behind the man. Brian Cuban, brother to Mark Cuban, opens up about his life, childhood, addiction recovery, and the release of his first legal thriller, THE AMBULANCE CHASER.

One of the biggest products to emerge out of the Pandemic are QR Codes. We used them at restaurants, and now they are every where.  On today's episode we are talking about QR Codes are now being used in marketing and advertising. My guest today is Meghan Glenn, Digital Sales Manager for WGN TV in Chicago.  She will demonstrate how she is using this technology to increase engagement across TV & Digital. 

Coming out of Covid local businesses are facing a lot of challenges and even more opportunites to reach their target audience. My guest today, Lindsay Wells-Putt,  has worked with hundreds of local businesses around the country in her career. She shares her advice on what local businesses should be doing today, tactics to deploy, overcoming challenges and making sure those campaigns are running effectively and efficiently.

In this episode of the Marketing Detective, we solve the mystery around the Microchip shortage taking place in the Automotive Industry.  My guest is Michael Apple, who has spent over 30 years in the automotive industry.  Beginning his career with J. Walter Thompson that would become GTB. We talk about the shortage, how we got there, what is the timeline to get those in vehicles, and what dealerships should be doing right now.

In this episode of the Marketing Detective we talk about what could be the second ROARING 20's in the United States and how the Digital Evolution will pave the way for new economic growth. What is changing, what is going away and how local businesses need to prepare. My guest is the Vice President of Digital for the TVB, David Buonfiglio. With his 21+ years in Digital he brings his insight to our conversation.

A bittersweet episode with Ron Corning and Yolanda Williams as we celebrate the lives of our mother's have all passed away in the past 18 months. We find strength in their life and the legacy they left behind.  Grab a tissue, you are gonna need it.

Texas was hit with $200 Billion storm in February 2021. The failure statewide was a perfect storm with the power grid just 15 minutes from complete collapse. Consumers are left to fight with their insurance companies to get their fair claim. My guest is Will Allan of the Will Allan Law Firm.  We talk about when to call a lawyer, what to look for in your insurance policy, and changes to Texas legislation that will have impact on your claims in the future.

My guest today is a Digital Guru who began her sales journey as a receptionist in San Antonio, TX and is now the Digital Sales Manager at WPIX (Pix 11) in New York City (the number one market in the U.S.). We will be talking about her career and that journey and will dial into the 7 Digital Trends to Lookout For in 2021

Emmy Awarding Winning Reality Star and Actor, Jai Rodriquez shares his journey from an Arts Magnate School on Long Island to a member of the cast of RENT at age of 18. His career in TV, film and of course part of the groundbreaking Fab 5, QUEER EYE FOR THE STRAIGHT GUY on Bravo. We also talk about the year of 2020, the Global Pandemic and what he others had to do to pivot when Live Theater was shuttered nationwide. 

In our final episode of season one, we sit down, or rather, stand up with Yolanda Williams, acclaimed actor, singer and producer.  We talk careers, the loss of a parent and our faith in the midst of Covid-19.  You will laugh, maybe cry, but you will walk away a little more inspired.  Happy Holidays.

We have a conversation with Megan Alexander, Author, Correspondent with Inside Edition & the NFL on CBS, host, singer & motivational speaker.  We talk about to create a life of balance in your life, tapping into your soul and living your best self.

Laugher is good for the soul, and it can also be good for your business. We talk about the importance of laughter, Yes, And in Improv, and the power of R.E.A.L. Solutions to your business. My guests are Amanda Austin & Kyle Austin, co-founder of the Dallas Comedy House and now Real Corporate Solutions. They will talk about their unique training program for corporate America. 

In today's episode we solved the mystery around building your professional brand in your industry. We also talked about the state of news today.  My guest is Ron Corning, career journalist with Fox Network, ABC News, and now Executive Producer & Host of the Morning After on CW 33 (a Nexstar Media Group affiliate.

We tackle the mystery around Politics, Money and what the future of marketing a candidate will look like.  My guest is best selling author, Ed Wynn, who wrote the book, WE THE PEOPLE. Can we find civility again, and what will it cost.

In this episode we solve the mystery around being a non-profit in a post Covid-19 World. My guest is Brad Pritchett, Non-Profit Marketing Leader, BFFU Podcast Co-Host, Host of Dallas Voice "DVTV" & LGBTQ Community Advocate. This is my new favorite episode. We talk Black Tie Dinner, Dallas Comedy House, and power of humor.

Will there be high school football this fall and along with football what will marching bands look like this fall?

Content is King and Data is its Queen.  Great Content will lead to great user engagement.  Join me as I solve this mystery along with Nellie Scuito, acclaimed actress and author and Mike Castellucci, TV Personality, Story Teller and professor of journalism at Michigan State University.

Check out the 4th Episode of the MARKETIG DETCTIVE. With Tax Day being next week on July 15th, I wanted to solve the mystery of the CPA. Thank you Alison Reiff-Martin for being my guest, the great conversation, & insights on Taxes & hiring a Certified Public Account.

Beyond the numbers and the impact of Covid-19 on the Restaurant industry, we catch up with Chef Julian Rodarte of Beto & Son.  He gives us insight on the impact on the industry, the importance to take care of his staff, customers, and community Working with his Dad, and how he became a Social Media Sensation. To Follow Julian on Instagram, @chefjulianrodarte To follow me Instagram, @themitchwest 

We are talking the marketing mystery around the automotive industry post Covid-19. My guest is General Manager & Vice President, Don Herring Jr, of Don Herring Mitsubishi 

In the premier episode of the Marketing Detective, Mitch West solves the mystery around Podcasts. Mitch interviews Dave Brown, host of Business Wars.