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My guest this week is someone whose career path may not be linear, but it's been anything but boring. Jason Chebib started out in some of London's top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib.
A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's not often that you get to meet your favorite musicians—unless you're Walter Thompson. Walter is a San Francisco-based tech journalist, writer, and the host/creator of the Fund/Build/Scale podcast. He's also had the good fortune to have met many music stars throughout his life. In this episode Walter talks us through five songs that bring to mind his most interesting encounters, and along the way we learn about his childhood love of great pop composers, his brief residence at Burt Bacharach's Long Island motor lodge, the importance of having a “Cool Aunt” in the family, and what it was really like to work for Thomas Dolby.Walter's Selections:Dionne Warwick - "I'll Never Fall In Love Again" (1969)Claude Bolling & Jean-Pierre Rampal - "Baroque and Blue" (1975)Thomas Dolby - "Screen Kiss" (1984)Public Enemy - "Bring The Noise" (1988)Luscious Jackson - "Ladyfingers" (1999)Listen to our previous episode with Walter here
Le "Swiss Soundpainting Ensemble" accueille le fondateur du Soundpainting, Walter Thompson. Du 17 au 20 mars 2025 dans la Cave de lʹAMR, le pédagogue et musicien américain Walter Thompson guidera le Swiss Soundpainting Ensemble. Le premier ensemble officiel de Soundpainting suisse né en 2016. Walter Thompson est au micro de Layla Shlonsky.
Creating is different to managing.Creators try to break rules, managers set them.Creators look inward, managers look outward.Creators are introverts, managers are extroverts.Not 100%, but most, AMV/BBDO once Myers Briggs tested their creative department.The results came back - fifty people were rated ‘I' (introvert), one was ‘E' - the creative boss (Peter Souter).I's are ‘more likely to be successful in careers like writing, science and art'.Makes sense.“I's are predominantly concerned with their own thoughts and feelings rather than with external things. Give an extrovert a problem and they'll share it with others, give it to an introvert and they'll ‘go into a cave alone to solve it'.(Try finding a cave these days. In Soho. Nightmare.)Today, creatives are often described as being “on the spectrum”.Whether their diagnosis is right or wrong, it's true, our brains are wired differently.It's fine when they need someone to look at a problem from a new angle.More difficult when they need someone to play the role of manager.That dark, cosy cave is swapped for bright, stranger-filled boardrooms.Primarily to pitch, possibly the furthest distance from that cave.You may be told to ‘have chemistry' with six strangers from the world of moist wipes.Or to present your funniest ‘jokes' to some folks about to spend £6m persuading the public that their product has isn't a cake, as its name suggests, it's actually a biscuit.It's an adjustment.Some adapt quicker than others.I found it tough.In the early days of CDD, clients having just left after a pitch, Peter Mead looked up at me and sighed “You should've seen David Abbott present creative work”.Heartbreaking.What did Abbott do?How did he present?I'd love to have seen him present creative work.But agencies rarely invest in training or mentoring, they lob you in and hope you can swim.It's like telling a footballer to “Put this helmet and shin pads on, you're now a Cricketer'.How do you make that transition less record scratchy?I thought it'd be helpful for those about to go through it to have a bit more understanding of where they're headed.To do this, I managed to pin down someone who knows more about pitching than anyone else; Martin Jones.He's sat on both sides of the table - he ran new business at the biggest agency in Britain at the time; J. Walter Thompson,then ran the biggest intermediary in the Country for the last thirty years; The AAR.Personally, he's run over a thousand over the last thirty years.It's meant that he's seen every agency and senior person pitch.I've known Martin since Arsenal's Invincibles team, over the years he's given me endless advice, but hearing him talk about his experience was a revelation.If you have anything to do with new business; listen, you'll be better at the end.Hope you enjoy it.
Al Scornaienchi is the President and CEO of Agency59, an independent advertising agency based in Toronto specializing in creative solutions for its clients. Under his leadership, Agency59 has maintained its relevance and competitiveness against larger multinational firms, serving prominent clients like Mercedes-Benz and Labatt. Al began his career at J. Walter Thompson, famously working on the Pepsi account during its Michael Jackson era, and he later helped establish the Vancouver office of Chiat/Day. In his tenure at Agency 59, Al has focused on fostering a strong company culture and planning for succession, ensuring the agency remains innovative and adaptable in a rapidly changing industry. In this episode… Have you ever wondered what it takes to run a successful advertising agency in a world dominated by large corporations with deep pockets? What makes a mid-sized independent agency nimble enough to stand out amidst industry titans? How does such a company adapt to the rapid changes and trends within the advertising world? Al Scornaienchi is a seasoned professional who has witnessed the evolution of advertising from the age of Pepsi campaigns through digital transformation. He explains how his agency has navigated the competitive landscape of the advertising world, embracing change by integrating technology, digital marketing, and a forward-thinking approach to creative direction and succession planning. By sticking to what Agency59 does best and cultivating a culture of flexibility and open communication, the agency retains talent and keeps clients satisfied. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Al Scornaienchi, President and CEO of Agency59, about thriving as an independent agency in a competitive market. Al discusses how Agency59 thrives amid advertising giants, the evolution of its services, how saying “no” to some projects can safeguard relationships, and tips for productivity, recruitment, and retaining top talent.
In this insightful episode of "The Brand Called You," Ashutosh Garg speaks with global brand strategy consultant Sattar Khan about his journey through the world of advertising and brand strategy. He discusses the crucial elements of brand significance, salience, and superiority, as well as the importance of relevance in today's competitive market. He also talks about how brands must adapt to the changing digital landscape, utilize generative AI, and embrace storytelling to engage consumers.About Sattar KhanSattar Khan is a global brand strategy consultant and the creator of Strategygrams, a visual tool for delivering strategic insights.He has over 30 years of experience working at top advertising agencies like J. Walter Thompson and McCann.Sattar is known for his expertise in developing successful global brand strategies that focus on making brands significant, salient, and superior in the eyes of customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
Support Breaking Walls at https://www.patreon.com/thewallbreakers At 4PM eastern time on Christmas Day, CBS broadcast the third annual Elgin watches Christmas party for the men and women in the Armed Forces, guest-starring Jack Benny, George Burns, Gracie Allen, Bob Hope, Bing Crosby, Ginny Simms, and many others. It was hosted by Don Ameche and the announcer was Ken Carpenter. Don Ameche had been an integral part of The Chase and Sanborn Hour, earning a reputation from Edgar Bergen as one of the best comedic ad-libbers in the business. Elgin Watches was first incorporated in August 1864 as the National Watch Company. The founders eventually based their operations in the growing city of Elgin, Illinois and changed the company name. By the turn of the 20th century, it was one of the largest watch manufacturers in the world. During World War II all civilian manufacturing was halted and the company moved into the defense industry, manufacturing military watches, chronometers, fuzes for artillery shells, aircraft instruments, and cannon bearings. Their agency of record J. Walter Thompson confined radio sponsorship to their annual Thanksgiving and Christmas specials, which began in 1942.
In this episode of Fund/Build/Scale, host Walter Thompson interviews Sahil Agarwal, CEO and co-founder of Encrypt AI. Sahil shares his journey from academia to leading an international AI company, discussing the importance of storytelling, confidence, and addressing biases within AI models. He also delves into challenges faced by immigrant entrepreneurs and the balance between leadership and employee well-being. Sahil provides insights into navigating enterprise AI security, fundraising strategies, and the intrinsic demands of running a startup. Tune in to uncover strategies for launching a company and overcoming industry hurdles. Runtime: 33:04 (1:46) Sahil describes Enkrypt AI use cases that “ensure equitable and safe use of AI for everyone.” (3:36) How his background in applied mathematics led to a career in enterprise security. (6:45) “You work until two in the morning whether that's PhD or a startup, and you wake up and you start again.” (8:34) “It took us some time talking to prospects and talking to people in the space to really hone in on the problem.” (11:42) Sahil's path to obtaining the green card that would let him launch his own company. (15:31) “There has to be some sort of confidence that we have to project in front of investors and in front of enterprises or prospects.” (17:19) “You're accountable to everyone else in your company. That's my principle of leadership.” (20:26) How Sahil and co-founder Prashanth Harshangi approach work-life balance. (24:27) Setting expectations with investors and leading Enkrypt AI's GTM strategy. (29:18) His advice for anyone pitching a seed-stage AI startup: “don't pitch a technology, pitch a story.” (31:17) The one question Sahil would ask an early-stage CEO if he were interviewing for a job. LINKS Enkrypt AI Sahil Agarwal, co-founder and CEO Prashanth Harshangi Enkrypt AI Raises $2.35 Million To Take On The Chatbots Going Rogue SUBSCRIBE LinkedIn Substack Thanks for listening! – Walter.
November's been a rough month! Fortunately Team Select Five was able to take a field trip to Sierra Meadows, a cool glamping resort near Yosemite National Park, where we found a little peace of mind. Pam, Kate, and Brian joined about 50 other people at a private retreat focused on creativity and community, in which every attendee contributed to the weekend programming by sharing knowledge, teaching a craft, putting on a performance, or volunteering for the event. It was the perfect opportunity to do a live podcast taping with a group of bright, open-minded folks! So instead of doing our usual thing of talking to one guest about five songs, we decided to be as inclusive as possible by talking to as many people as we could. What resulted was five discussions with five volunteer guests: college English professor Tara Lockhart, tech journalist Walter Thompson, composer Stacy Fahrion, musician Scott Manke, and Ty, an ad tech exec. Whether it was a personal anthem or a tune that helped them through their grief, each one of our guests shared one life-affirming song of their choosing, taking the conversation to wildly different places and reminding us of the power of music to create meaningful human connections. Photo courtesy of Eric Slomanson Selector 1: Tara Lockhart Tinariwen - “Iswegh Attay” Selector 2: Walter Thompson Paul Weller - “Hung Up” Selector 3: Stacy Fahrion Michael Harrison - “Vision in the Desert” Selector 4: Ty Diddy & Faith Hill - “I'll Be Missing You” Selector 5: Scott Manke Boston - “Peace of Mind”
"If you got one foot in tomorrow and one foot in yesterday, then you're squattin' on today." - Brian's grandma Our favorite stories: 3x author, professor, and agency chief turned clinical therapist Over 20 years in China leading perhaps the most storied industry-shaper J. Walter Thompson on accounts like Kraft, Nike, and Microsoft. There was a lot of proud when you saw your work up there... there was a lot of social cache. Investment banking was a big thing and consulting was too, but there was no shame in saying "I went to a business school and went into advertising." "There was never a CMO... the relationship between agency and client was taken very seriously. Agency reviews were meant to consolidate relationships instead of cracking open fissures that might be helping in reducing fees." On moving to China: "You could tell very quickly who was going to thrive... I came in and was immediately moved by the aspirational sparkle in their eyes... the willingness to absorb information..." Big moments from doing the work: "There was tremendous focus on strategy and creative as the center of gravity... Leo Burnett and JWT had review boards making sure the leadership of the agency was collectively endorsing what was going on. There was no question the decision making was not focused on media." "I helped launch Lunchables... the marketing head and I were very good friends and I knew his family and we went to multiple football games... cookouts... that relationship was particularly warm but not unheard of at the time." "Living in the lanes... not a high rise where the ex-pats were... once you learn the language (Chinese), it gives you insight into how the Chinese view their relationship between the individual and society and the cosmos..."Career advice we'll live with: People are very frightened about digital technology. The people who have command over the digital ecosystem are the new aspirational characters in the industry.Down-funnel: a shift in the center of gravity; those who could understand and could harness the power of data vs ideas. Ideas were left by the wayside. "Clearly there are areas in communication communities that are still brand-centric. The question that I have is, whether people that are part of these part of these functions are ultimately going to scale the ladders of the power structure." Ask yourself, where can I feel most at home? The fundamentals of what a good insight is... what a good brand purpose is -- these are not being taught, in fact they are being slightly ridiculed. You fall back on brand guide books that are overly prescriptive. Find us us on Twitter, Instagram, and at The Bad Podcast dot com
In this episode, Fund/Build/Scale host Walter Thompson interviews Benjamin Humphrey, CEO and co-founder of Dovetail, a customer insights hub based in Sydney, Australia. They discuss the challenges of hiring for a bootstrapped company, early customer acquisition strategies, and the impact of local networking when starting up far from major tech hubs like Silicon Valley. Benjamin shares his journey from being a lead designer at Atlassian to founding Dovetail, emphasizing the importance of building strong customer relationships and adapting products to solve real-world problems. The episode also explores managing distributed teams, transitioning from bootstrapped to funded, and leveraging AI to enhance business operations. Lastly, Humphrey offers advice on maintaining focus and managing expectations in a startup environment, particularly for those starting up outside the traditional tech hotspots. EPISODE BREAKDOWN (03:26) How Dovetail's customer insights hub works. (05:14) “I'd always wanted to start a company.” (9:19) “I got permission to basically start hacking on this little startup idea that I had in my spare time.” (13:55) “We tossed around with the idea of co-CEO for a while.” (14:24) “Being kind of at the arse end of the world means that you're forced into being this no-touch PLG business." (23:24) “The design team is the best-placed team to figure out what the holistic solution is that's gonna solve for the requirements of individual customers.” (26:50) How he promotes a cohesive culture across widely distributed teams. (30:01) Relocating teams between Sydney and SF, annual retreats. (33:47) “We only started doing paid ads about six months ago.” (36:28) “I'm actually our Australian sales rep at the moment.” (39:10) How hiring challenges led Benjamin to revisit his stance against VC funding. (43:40) Tall poppy syndrome is real in Australia, but “you just have to develop a thick skin as a founder.” (48:29) “And then you realize if you start hiring people, you have to do management.” (52:39) His future plans for Dovetail. (56:30) How AI integrates into his vision for the company. (1:00:26) What he's looking for as an angel investor, final thoughts. Runtime: 01:03:59 LINKS Benjamin Humphrey Dovetail Blackbird VC Atlassian Just Ask!: 7 simple steps to unlock the power of clients, generate referrals and double your business, Graham Eisner Why You Only Need to Test with 5 Users, Jakob Nielsen Putting a Bolder Face on Google, The New York Times Subscribe to Fund/Build/Scale
In this episode of Fund/Build/Scale, host Walter Thompson engages in a comprehensive discussion with Hantz Fevry, co-founder and CEO of Stoovo, an AI-based geospatial data company. Hantz shares invaluable insights into separating one's identity from their job, the importance of rapid execution in startups, and the journey from working at Google to launching his own company. This episode targets tech workers aspiring to start their own businesses and immigrants in the U.S. on worker visas, highlighting the unique challenges and strategies for achieving entrepreneurial success. Hantz speaks on redefining success, Stoovo's pivotal evolution post-pandemic, and the critical importance of profitability and investment strategy. Tune in to gain practical advice and inspiration for your startup journey. Runtime: 36:23 Links Hantz Fevry, CEO/co-founder, Stoovo Stoovo (website) Stoovo app (Google Play) Stoovo app (Apple 500 Global Le labyrinthe des égarés: L'Occident et ses adversaires, Amin Maalouf Subscribe to Fund/Build/Scale
So, you want to be a tech startup founder. Now what? Walter Thompson knows a thing or two about the journeys of successful–and not-so-successful– founders. As many know, securing investment is only part of the role.In this episode, Walter chats with Eric about his experience curating and creating content for digital publications and leading interviews with founders and investors. Walter's latest project, hosting the Fund/Build/Scale podcast, pulls back the curtain of starting an AI company from the founder's perspective to share the authentic stories and wisdom of those in the driver's seat.Interested in learning the basic skills required to launch a startup, secure initial funding, and transform your idea into a sustainable business? Tune into Fund/Build/Scale wherever you listen to your podcasts or https://fundbuildscale.podbean.com/.
Get to know the hands, head, and heart behind Jim Owens, an internationally recognized, self-taught oil painter, born and educated in Detroit, Michigan “The Motor City”, to a family that's been building cars since 1926. After graduating with a B.A. in Illustration from The Center of Creative Studies, Jim began his artistic career in the advertising business, drawing and airbrushing automotive illustrations by hand for large agencies such as W.B. Doner, J. Walter Thompson, and Campbell Ewald. Today, he makes his home with his wife, Kathleen, in Mesa, Arizona and drives a beloved 1952 Hudson Coupe that he has fully restored himself. From automobiles to tiki men, Jim now specializes in capturing a vintage inspired aesthetic through creating his sought after, “Green Girl” paintings which have become any Mid-Century Modern art collector's must-have. In this Curated Craftsmen™ Conversation, we talk about: The importance of a supportive partner Getting through artistic burnout Jim's career as an automotive illustrator in Detroit and his voice over career in the Screen Actors Guild Learning something new to cultivate creativity Studying another artist's work to inform your own art style A creative's daily schedule and the importance of work ethic How to create through times of struggle and sad seasons Managing your energy and taking the time to rest Accepting art commissions and working with unhappy clients Artificial Intelligence (AI) Jims Links: Jim Owens Website Facebook Instagram Youtube Show Notes: The Artist's Work by Steven Pressfield Will you get the next round? ☕ Buy the next Curated Craftsmen™ a cup of coffee over on Patreon: Support the podcast for $5.00 a month For additional *free* resources and tips about creative entrepreneurship with faith-based motivation, head over to The Hand, Head, & Heart Blog. ALL CREATIVE ENTREPRENEURS WELCOME. SHOW SPONSORS | Alpha 6 Corporation (Affiliate Link) Curated Craftsmen Instagram Kate's Link's: Official Asphalt Canvas Art Website Available Artworks Custom Art Inquiry Instagram Facebook Pinterest Free Guide: How to Hire an Artist
I'm Walter Thompson. After working for years in early-stage startups and as a journalist, here are three hard truths I've learned: Success in Silicon Valley hinges on connections, hard work and luck. Startups often fail because founders lack fundamental business knowledge. Real, actionable advice comes from those who've actually done it. There's no such thing as “founder DNA.” If you're willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off, you can be a startup founder. Here's why I founded Fund/Build/Scale: To help founders make fewer mistakes. To share successful strategies that can accelerate your go-to-market journey. To inspire more people to see themselves as potential founders. This podcast is for anyone who's interested in learning the basic skills required to launch a startup, secure initial funding and transform an idea into a sustainable business. Interested? Subscribe to Fund/Build/Scale and follow the podcast on LinkedIn or Substack to get articles, excerpts, transcripts and more. Thanks for listening.
Have you ever had a mentor who saw potential in you that you couldn't see in yourself probably because of fear? In today's episode of the Insight Out podcast, I sit down with Loren Greiff, Founder & CEO of PortfolioRocket, empowering C-suite and executive leaders to amplify their impact by over 10X. Specializing in hidden job market strategies, Loren equips professionals for lasting success amidst C-suite turnover. In our conversation, we talk about her journey from advertising and recruiting to founding Portfolio Rocket. Loren discusses overcoming fear, creating a safe space for clients, and the importance of community. She highlights the role of insights in personal growth and shares how her English teacher's belief in her and her creativity shaped her path. The episode delves into Loren's backstory, her business's success, and her dedication to helping executives navigate career transitions with support and guidance. Trust me, this is one conversation you won't want to miss! In this episode, you will learn: The significance of building a supportive community that helps individuals overcome fear How moments of clarity and insight can profoundly influence our lives The power of creativity and intentionality in shaping a fulfilling life and career In This Episode: [03:31] Loren's background [05:35] Influences that shaped Lauren into the person she is today [07:42] Loren's early recognition of her creativity [09:30] The metaphor of termites [12:20] The Power of Proximity [12:44] Generational Creative Influence [18:40] Loren's journey to J. Walter Thompson and the insights she gained [24:26] Attention to detail and advertising [30:01] Transition into recruiting [36:23] “Yippee" leaving corporate and starting a business [41:18] Conception of Portfolio Rocket [46:47] Challenges of entrepreneurship [50:24] Refining the methodology and testing ideas [52:22] Building the curriculum [54:03] Loren's take on her amazing recommendations [55:41] The experience of working with Loren [57:10] Loren's on the value proposition [01:02:06] Outstanding features in the core-curriculum [01:07:16] Tools for enhancing client networking [01:12:00] The impact of networking groups like Chief [01:15:17] The big needle movers in Loren's business Notable Quotes [11:37] “Surround yourself with people who are doing what it is that you want to be doing.” - Loren [33:11] “To be a great matchmaker, you need to understand both parties.” - Billy [36:35] “This email called Yippie is that that was what was the linchpin or the catalyst.” - Loren [41:35]” The idea for Portfolio Rocket came to me when I was in my lowest of low places.” - Loren [50:24] “What stops people from moving forward is typically fear.” Loren [01:07:20] “You can be the best networker and be an introvert. There is no prototype for a good networker. “ Loren [01:15:19] The big needle movers for me are embracing risk always.” Loren Resources Loren Greiff https://www.portfoliorocket.com/ https://www.linkedin.com/in/lorengreiff/ https://www.instagram.com/portfoliorocket/ Career Blast in a Half Loren Greiff's Podcast Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Graves joined the Brandcenter as executive director in 2018. He brings 25+ years of creative, business, and executive leadership experience, having worked with some of the world's leading global brands (Coca-Cola, Pepsi, MasterCard, Visa, GE, and M&Ms, to name a few). His work has been recognized with numerous industry awards, including Cannes Lions, a Grand London International Award, a Grand Clio, and a D&AD Graphite Pencil. Vann also serves as the Dean of the Cannes Creative Academy.Graves' military experience contributes to his approach to leadership; he puts a high value on collaboration and commitment to support innovation and high-quality creative work. Prior to the Brandcenter, he served as a Chief Creative Officer at J. Walter Thompson; EVP, Global Executive Creative Director at McCann New York; VP, Creative Director at BBDO New York; and CoFounder at FL+G, a full-service branding agency in Denver.A Fulbright scholar, Graves holds degrees from Howard University, the Pratt Institute, Harvard University, and the University of Pennsylvania.
Stewart Gandolf is the CEO of Healthcare Success, a full-service brand performance marketing agency focused on healthcare and recognized as a thought leader in the industry. Over the past 20 years, he has marketed and consulted for over a thousand healthcare clients ranging from practices and hospitals to multi-billion dollar corporations. Stewart began his career with leading advertising agencies including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness. He is a renowned speaker who has shared his expertise at over 200 venues across the United States. Additionally, he has written for numerous industry-leading publications as an author and expert resource, including the Healthcare Success Insight blog. In this episode… Marketing is the backbone of every business. Doing it right helps increase brand awareness, attract new customers, and build a loyal patient base. As for entrepreneurs in the healthcare space, how can they successfully grow their brands through marketing? Healthcare marketing professional Stewart Gandolf recommends outsourcing your marketing efforts to a healthcare marketing agency. Growing a healthcare brand is no easy feat — it can be overwhelming for business owners to manage multiple tasks such as patient care, financial management, human resources, and marketing. As a result, many healthcare businesses struggle to offer quality services to their clients and attract new customers. However, partnering with an agency specializing in healthcare marketing and medical advertising can free up your time to focus on offering quality patient care. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Stewart Gandolf, CEO of Healthcare Success, to discuss healthcare marketing. Stewart explains how he got into the healthcare marketing space, the growth of Healthcare Success, inbound and outbound marketing strategies for healthcare businesses, and the evolution of Healthcare Success' services.
Hi. I'm Walter Thompson. I worked in startups for years before becoming a journalist. Now, I'm launching “Fund/Build/Scale,” a podcast that explains how to create an AI startup when all you have is an idea. If you're seeking general thought leadership or predictions about AI, this is not the podcast for you. Guests on “Fund/Build/Scale” are sharing strategies and frameworks that listeners can adapt and use inside their own companies. We're discussing the ins and outs of fundraising, product development, regulation, going to market, and other essential topics. Across ten episodes, you'll gain an insider's perspective on what it takes to build an ethically responsible company in one of tech's most competitive and rapidly evolving sectors. Entrepreneurs, VCs, academics, policy experts, enterprise software buyers and others will share their thoughts on addressing technical challenges, building teams, breaking into corporate sales and other core issues AI startups grapple with. I hope you'll join this ongoing conversation about the intersection of AI innovation and investment. Subscribe now — the podcast will be available on all major platforms, with the first episode launching in February 2024.
REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows!• As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!• Bravoholics, Bravolebreties and Bravocon• Ellen and DC's British accent…#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules
An international multi-award-winning creative, Samira has worked across Fortune 500 brands including AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G's Pringles. In 2022 she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe' also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022 she was recognized on Adweek's Creative 100 list. Career highlights include turning the consumer problem of the NBA bubble during the pandemic into an opportunity – with the highly awarded digital experience, “Courtside” for Michelob Ultra, by transporting fans closer to the action. She's made headlines with her brutally honest work for U by Kotex, forever changing the way female sanitary products are marketed, taking Pringles to the Super Bowl for the first time ever, re-launching the P&G laundry business throughout Europe, and successfully launching Mike's Hard Lemonade throughout South America. Prior to Deutsch NY, Samira led the AB InBev portfolio of business at FCB New York. She's worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWAChiatDay, J. Walter Thompson and Saatchi & Saatchi Paris. Her work been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC.
If grit, talent, and perseverance were a person, it would be in the form of Gordon Greenberg. The multifaceted artist looks back at his younger years, sharing his first creative moment, and anecdotes about his journey which includes secretly taking a bus and walking into a producer's office in the hopes of getting offered a role. Gordon also shares his experiences in writing and directing, including his latest off-Broadway work, "Dracula: A Comedy of Terrors," a comedic adaptation of the classic vampire tale, which originally found a home in 2020 as a radio play comedy. He talks about the creative process, casting choices, and the unique and campy style of the show. He reflects on the evolution of his career, juggling multiple creative roles, and how he ensures that his outputs remain authentic and engaging. Driven with passion and purpose in whatever he does, Gordon shares a powerful piece of advice to aspiring artists: “All the things you think are your greatest liabilities are going to become your greatest virtues.” Gordon Greenberg is an accomplished writer, director, producer, and teacher, and has collaborated with people like Zachary Quinto, Calista Flockhart, Antonio Banderas, Steven Schwartz, Steve Rosen, Neil Patrick Harris, Jerry Seinfeld, and Gary Marshall among others. He's created multi-award-winning shows all over the world, including places like the Geffen Playhouse and the Old Globe Theater. Gordon has created musical adaptations for Nickelodeon, the Disney Channel, and Universal Pictures, as well as TV commercials for J. Walter Thompson, one of the largest creative agencies in the world. His latest project, “Dracula, a Comedy of Terrors”, recently opened off-Broadway at New World Stages. Connect with Gordon Greenberg: Website: www.gordongreenberg.com Instagram: @gordongreenberg Listen to the original Dracula: A Comedy of Terrors radio comedy: http://bpn.fm/dracula Listen to the Dracula off-Broadway companion podcast, Dracula the Podcastula: http://bpn.fm/podcastula Connect with The Theatre Podcast: Support us on Patreon: Patreon.com/TheTheatrePodcast YouTube: YouTube.com/TheTheatrePodcast Threads, Twitter & Instagram: @theatre_podcast TikTok: @thetheatrepodcast Facebook.com/OfficialTheatrePodcast TheTheatrePodcast.com Alan's personal Instagram: @alanseales Learn more about your ad choices. Visit megaphone.fm/adchoices
In September of 1957, Bing Crosby, now fifty-four years old, was gearing up to host the Edsel TV special and generating praise for his recent dramatic role as Earl Carlton in Man On Fire. He'd won an Academy Award, had his own radio show since 1931, and championed the widespread use of Prime Time, network transcription. The Ford Road Show featuring Bing Crosby debuted on September 2nd, 1957. It aired five days per week on CBS for five minutes. These were taped segments edited by Murdo MacKenzie and written and produced by Bill Morrow The just-heard John Scott Trotter conducted the orchestra. It included an opening theme, one or two songs by Bing and commercials by Ken Carpenter. This episode aired on September 24th. Ford's Agency of Record J. Walter Thompson saturated radio with five-minute segments. They also sponsored a show with Rosemary Clooney, a chit chat by Arthur Godfrey and news by Edward R. Murrow. Earlier in this episode we spoke about The Civil Rights Act of 1957 and the Hattie Cotton Elementary School bombing in Nashville, Tennessee. With forced integration underway, federal troops needed to be called out to Little Rock, Arkansas where a group of nine African American students enrolled in Little Rock Central High School were stopped from attending by the state's governor. On September 27th CBS Radio ran a special report on the progress, or lack thereof, in southern school integration in the three years following Brown vs. The Board of Education.
Jim Morris is President of Pixar Animation Studios, where he oversees all of the company's productions and operations. Morris began working at Pixar in 2005. Films under his supervision include RATATOUILLE, UP, TOY STORY 3, CARS 2, BRAVE, MONSTERS UNIVERSITY, INSIDE OUT, THE GOOD DINOSAUR, FINDING DORY, CARS 3, COCO and INCREDIBLES 2. As a producer, Morris most recently made the live-action Disney feature JOHN CARTER with director Andrew Stanton. He also produced Pixar's WALL•E, which won the Academy Award® for Best Animated Feature. Morris was also awarded Producer of the Year in Animated Theatrical Motion Pictures from the Producers Guild of America, the AFI Award, the Golden Globe and the Visual Effects Society Best Animated Feature Award for WALL•E. Prior to joining Pixar, Morris held a range of key positions for 17 years in various divisions of Lucasfilm Ltd. He served as President of Lucas Digital Ltd., and managed its three divisions, Industrial Light & Magic (ILM), Skywalker Sound and Lucasfilm Animation. As ILM's General Manager for more than 13 years, he supervised a staff of over 1,400 artists and technicians, and guided the largest visual effects facility in the entertainment industry. With Morris' oversight, ILM created the groundbreaking and Academy Award®-winning visual effects in JURASSIC PARK, DEATH BECOMES HER, TERMINATOR 2 and FORREST GUMP. Other notable projects completed under his management include MISSION IMPOSSIBLE, TWISTER, SAVING PRIVATE RYAN, STAR WARS: EPISODE I, STAR WARS: EPISODE II, THE PERFECT STORM, PEARL HARBOR, MINORITY REPORT, PIRATES OF THE CARIBBEAN, MASTER AND COMMANDER, and three films in the HARRY POTTER series. Morris joined ILM in 1987 as a Producer of visual effects for films and commercials. Among Morris' producing credits are James Cameron's THE ABYSS (which earned the Academy Award® for Best Achievement in Visual Effects), and Steven Spielberg's ALWAYS. Before joining ILM, Morris was Executive Producer at Arnold & Associates, where he oversaw the company's three offices and produced commercials for clients such as Atari, Chevron and Mattel. Prior to that, Morris was Executive Producer at One Pass, where he headed the commercial production division. He also served in the production departments at advertising agencies J. Walter Thompson, and Foote, Cone & Belding in San Francisco. Morris worked as a producer and director for PBS, and began his career as a cameraman and editor at NBC. Morris is the recipient of the Producers Guild Digital 50 Award, the Visual Effects Society Board of Directors Award and the Visual Effects Society Founders Award. He has also been named a VES Fellow. Morris served for many years as President of the San Francisco Film Commission, and is Founding Chair of the VES. He is a member of AMPAS, PGA, BAFTA, VES and ASIFA, and currently serves as a member of Motion Picture Academy's Finance Committee. Morris earned a Bachelor of Science degree in Film and a Master of Science degree in Television/Radio from the Newhouse School at Syracuse University. In this Podcast, Allan McKay interviews Pixar's President Jim Morris about his career both at ILM and Pixar; working with legendary Directors such as James Cameron, Steven Spielberg, Andrew Stanton and Robert Zemeckis; behind-the-scenes and Innovations of JURASSIC PARK and FORREST GUMP; the unpredictable magic of live action projects; how limitations inspire VFX inventions; and why “Problems aren't an impediment to the job. Solving problems IS the job.” For more show notes, visit www.allanmckay.com/419.
This week Ivy Slater, host of Her Success Story, chats with her guest, Amy LaGrant. The two talk about the senior market, the stigma around caregiving, and how BrandMETTLE works to make sure that they represent their clients authentically and empathetically. In this episode, we discuss: What initially interested her about gerontology at the age of 9, and how her career has evolved along the way What she loves about her field, and where she found her niche What her agency focuses on, and how they make sure to represent their clients authentically and empathetically How Covid helped her agency to significantly pivot, and how they stayed in the pulse of business What surprises Amy has found in her journey, and in the model they've created Why she feels so strongly about the stigma around caregiving Why BrandMETTLE works to elevate brandwork in a way that speaks to the customer as it relates to your brand What marketing tips Amy has to offer us all Amy LaGrant is a leading marketing and gerontology professional with over 20 years of experience helping brands connect with baby boomers, seniors, and family caregivers. Amy has held leadership roles in some of the industry's leading advertising agencies. Amy owns her own branding and marketing agency focusing on products and services that serve seniors and the caregiving market, BrandMETTLE. Amy currently speaks on issues surrounding dementia caregiving, ageism, and consumer insight for the mature marketplace Previously, Amy was SVP, Brand Strategy for Bluespire Marketing. Prior to Bluespire, Amy led all marketing efforts for Virtual Health, a telehealth and family caregiver integration company. Before that Amy led strategy at multiple mature marketing and consulting agencies such as Continuum Crew, J.Walter Thompson, and Age Wave where she helped drive the overall business approach, marketing plans, and executions for clients for Fortune 500 companies. Prior to her advertising agency days, Amy worked for AARP in Legislative Affairs and Marriott Senior Living in Sales and Marketing. She holds a bachelor's degree and is in the final stages of completing her master's in social Anthropology Amy has a passion for the senior audience and serves on the board for Alzheimer's Association and advisory role for Spend Care, Shepherd Cares and Aging 2.0. Most recently Amy shared her caregiving story on the TED stage Website: https://yourbrandmettle.com/Facebook: https://www.facebook.com/brandmettle Twitter: https://twitter.com/brand_mettle Instagram: https://www.instagram.com/mettlebrands/ TEDxFranklin: One Journey to Create A New World for Dementia https://youtu.be/jj9cWKcrmv0
The 95% of Behavior Marketers Ignore Neale Martin, Sublime Behavior Marketing – The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices. Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components. Recently, clients engage Neale to apply these behavioral methodologies to organizational change. Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell's Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil. Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore. Here are some of the beneficial topics covered on this week's show: - How Neale's book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior. - Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers. - How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior. - Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones. - How simplifying the decision-making process can drive market adoption and attract customers. Connect with Neale: Guest Contact Info Links Mentioned: sublimebehavior.com Learn more about your ad choices. Visit megaphone.fm/adchoices
What can we learn from Chinese entrepreneurs?China is home to some of the world's most successful entrepreneurs and companies. Yet, much of the management thinking and practices we use comes from Western companies.This episode fills this gap by delving into what it takes for companies to thrive in this dynamic, unpredictable, and hyper-competitive market. Aldo and Sandrine share their collective experience of 60 years of working and living in China, outlining tactics strategic leaders can master, whether operating in China or elsewhere. They discuss the importance of adaptability, customer focus, data, and having a hunger to succeed. They also reveal the mistakes companies make that lead to failure, especially Western companies looking to enter the Chinese market.“In the West a thinker is highly revered. In China an observer is highly revered.” – Aldo SpaanjaarsYou'll hear about:· Why was the book called Dragon Tactics?· Company success stories in the Chinese market· Sources of systemic failure in Chinese markets· The biggest business myths· The emperor decides but agility rules· Transformational vs incremental innovation· Is there results-driven ruthlessness in China?· Who should we learn from in China?· The biggest disagreement when writing Dragon Tactics· How to go from OK to great in China· The biggest gift of working in ChinaAbout Sandrine Zerbib & Aldo Spaanjaars:Sandrine is the President of Baozun Brand Management and the President of Baozun Europe. Previously she was President of Adidas Greater China and the CEO of Chinese Group Dongxiang and created her own e-commerce operation industry, which was acquired by Baozun.Aldo manages his own China advisory firm, Dragon Strategies. Until end 2022 Aldo was Executive Vice President, Outdoor at Anta Sports, China's #1 domestic sportswear company.Over his 25-year career in China, Aldo also held senior leadership roles at Fosun Fashion Group, Lacoste, Adidas Greater China, and J.Walter Thompson.Their resources:Sandrine's LinkedIn - linkedin.com/in/sandrine-zerbibAldo's LinkedIn - http://linkedin.com/in/aldospaanjaarsRead their book ‘Dragon tactics': https://www.dragontactics.com/My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas as a strategic leader:For more details about me:● Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals● About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy● Examples of my writing (https://bit.ly/3O7jkc7)● Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)● Follow me and engage with me on Twitter (https://bit.ly/36XavNI)
This week on the podcast, Megan and Greta talk with the amazing Dan Blank. Dan has worked in the publishing industry for decades. In this interview, we step back and take a look at the big picture before we drill down to what all of it means to us as individuals. He also gives us a peek into how he works with his writing clients. There are so many great pointers in this episode, it feels like a coaching session. Plus, you get to hear Megan fan-girl all over the place. Dan Blank is the founder of WeGrowMedia, where he helps writers develop their author platforms, connect with readers, and launch their books. He is the author of the book Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. He has worked with thousands of writers, and amazing organizations who support creative people such as Penguin Random House, Sesame Workshop, Hachette Book Group, Workman Publishing, J. Walter Thompson, Abrams Books, Writers House, The Kenyon Review, Writer's Digest, Library Journal, and many others. Question of the week: What's one thing you've decided you'll NEVER do as an author? Let's chat on the Facebook page @AuthorWheel.Follow Us! Dan Blank:Website: https://wegrowmedia.comInstagram: https://www.instagram.com/danblank/Twitter: https://twitter.com/danblankThe Author Wheel:Website: www.AuthorWheel.comFacebook: https://www.facebook.com/AuthorWheelGreta Boris:Website: www.GretaBoris.comFacebook: @GretaBorisAuthorInstagram: @GretaBorisMegan Haskell:Website: www.MeganHaskell.comFacebook & Instagram: @MeganHaskellAuthor Support the showFREE Mini Email CourseHave you ever struggled to explain to others exactly what you write? Or wondered which of the many fiction ideas running through your brain you should tackle? If so, The Author Wheel's new mini-course might be your solution. 7 Days to Clarity: Uncover Your Author Purpose will help you uncover your core writing motivations, avoid shiny-thing syndrome, and create clear marketing language. Each daily email will lead you step by step in defining your author brand, crafting a mission statement, and distilling that statement into a pithy tagline. And, best of all, it's free. Click here to learn more!
Despite his success in The Petrified Forest, Bogart signed a tepid twenty-six-week contract at five-hundred-fifty dollars per week. He was immediately typecast as a gangster in a series of B movie crime dramas. He played a supporting role in Bullets or Ballots released in 1936. Bogart reprised the role of Bugs Fenner on the Monday April 17th, 1939 episode of The Lux Radio Theatre opposite Edward G. Robinson, Mary Astor, and Otto Kruger. It aired at 10PM eastern time on CBS. Lux was Monday night's highest-rated and CBS's highest-rated show of the 1938-39 season. This episode's rating was 21.1. Roughly fourteen million listeners tuned in. Cecil B. DeMille was introduced at the beginning of every episode as producer, but was actually a well-paid front man. His duties were reading the scripted introductions to each act and commercial-laden interviews with the stars at the end of each show. The real man behind the program was the J. Walter Thompson agency's Danny Danker. Each show was a five day commitment beginning with a Thursday table read. Rehearsals were Friday, run-throughs with sound effects on Saturday, and Sunday had readings with sound and orchestra. The first dress rehearsal on Monday morning was recorded for director Frank Woodruff's final critique. A final dress rehearsal was held with an audience at 4:30, and the broadcast aired live at 6:00 PM Pacific Time. But, Warner Brothers had no interest in raising Bogart's profile. Their studios were often unairconditioned. He thought the Warner's wardrobe department was cheap, and often wore his own suits. His jobs were tightly scheduled and repetitive, but he worked steadily. He played wrestling promoters, gangsters, a scientist, and a few good men dragged into bad situations they didn't deserve to be in. Bogart and his second wife Mary divorced in 1937. He married actress Mayo Methot on August 21st, 1938. It was an unhappy one filled with outbursts and mutual violence. The press called them "the Battling Bogarts." Dissatisfied with his work, Bogart rarely watched his own films and avoided premieres. He issued fake press releases about his life to satisfy public curiosity. When interviewed in person, he was too candid, later saying “All over Hollywood, they advise me, ‘Oh, you mustn't say that. That will get you in a lot of trouble', when I remark that some picture or writer or director or producer is no good. “I don't get it. If he isn't any good, why can't I say so? If more people would mention it, pretty soon it might start having some effect. The idea that anyone making a thousand dollars a week is sacred and beyond the realm of criticism never strikes me as particularly sound.” Bogart made twenty-nine films between 1936 and 1940, developing his now-famous film persona—cynical, self-mocking, vulnerable, charming, and above all, a loner with a code of honor. It was his two next roles, however, both with John Huston, that would catapult him into A-list status.
ENGLISH:He is an advertising tycoon who revolutionized the industry by transforming WPP, a plastic products company, into the global advertising giant, incorporating major names such as Ogilvy & Mather and J. Walter Thompson into its portfolio. After leaving WPP in 2018, he founded S4 Capital, a leading firm in digital advertising and marketing. Sir Martin Sorrell, a visionary, continues to impact the industry with his innovative approach.That night, we explored the impact of the group he created at the Cannes Festival and how WPP transformed the advertising industry.We talked about his current work at S4, as well as the changing landscape of communications and the impact of artificial intelligence on the world.We delved into the early days of his career, addressed the new way of working, and the trends that are reshaping collaboration and, in some places, reducing productivity.Finally, we discussed the advertising potential of Latin America and why he believes the region has a lot to offer in this field.ESPAÑOL:Él es un magnate de la publicidad que revolucionó la industria al transformar WPP, una empresa de productos plásticos, en el gigante mundial de la publicidad, incorporando a su cartera a grandes nombres como Ogilvy & Mather y J. Walter Thompson. Después de dejar WPP en 2018, fundó S4 Capital, una firma puntera de publicidad digital y marketing. Sir Martin Sorrell, un visionario, sigue impactando la industria con su enfoque innovador.Esa noche, exploramos el impacto del grupo que él creó en el Festival de Cannes y cómo WPP transformó la industria publicitaria. Platicamos sobre su actual trabajo en S4, así como el cambiante panorama de las comunicaciones y el impacto de la inteligencia artificial en el mundo.Ahondamos en los inicios de su carrera, abordamos la nueva forma de trabajar y las tendencias que están remodelando la colaboración y, en algunos lugares, disminuyendo la productividad. Por último, discutimos el potencial publicitario de América Latina y por qué él cree que la región tiene mucho que ofrecer en este ámbito.Visit us at https://www.elmartinez.net/ and subscribe on Spotify, Apple Podcasts, or wherever you're currently listening. Follow us on Facebook or Instagram @elmartinezpodcast.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.
Fred Davis only ended up in politics due to a family tragedy and then a family connection, and yet has become one of the most creative and controversial ad makers in America. His clients include a who's who of Republican elected officials...from Bush to Dole to McCain to Schwarzenegger among dozens of others. And despite electing Presidents and numerous Republicans up and down the ballot, he's most famous for his unique perspective on advertising that has led to some of the most memorable and controversials spots of the last few decades...the McCain '08 ad comparing Senator Barack Obama to Paris Hilton, introducing soon-to-be Michigan Governor Rick Synder as "one tough nerd", "Demon Sheep" in California, and introducing the phrase "I'm Not a Witch" into popular culture. Fred is a natural story teller with a great story of an accidental path and unconventional approach to politics.(To donate to support The Pro Politics Podcast, you may use this venmo link or inquire by email at mccrary.zachary@gmail.com)IN THIS EPISODEHow family tragedy propels Fred into the PR at 19 years old & ultimately the ad business…The Senate race that put Fred on the national political map…Fred's connection the rise of Napa Valley wines…The stories behind some of Fred's most famous ads…- The “celebrity” ad against Barack Obama in 2008…- A colorful device for Governor Schwarznegger's 2006 re-election…- Branding Michigan Governor Rick Synder as “One Tough Nerd”…- The story behind the infamous Demon Sheep spot for Carly Fiorina's 2010 Senate race…- Fred's concept behind the Christine O'Donnell “I'm Not a Witch” ad from the 2010 Delaware Senate race…- The Jon Huntsman “motorcycle” announcement video…- Fred talks one of his favorite current clients, Louisiana Senator John Kennedy…- The story behind Fred's first viral video for Sonny Perdue against Georgia Governor Roy Barnes…How a high-profile conservative ad-maker is received living in liberal Hollywood…AND Jason Alexander, the Atlanta Journal-Constitution, bell bottoms, the Beverly Hills Hotel, Bon Van Inc, David Boren, Bottle Rocket, Barbara Boxer, Tom Campbell, Chateau Montelena, cheese boards, Bill Clinton, Robert Davi, Gray Davis, Dan Duckhorn, family disagreements, the Freitas Brothers, Gateway computers, good luck charms, gotcha ads, Kelsey Grammer, half-way houses, Mark Halperin, Jim Inhofe, large-format cameras, Rush Limbaugh, Lippincott, Mitch McConnell, Dave McCurdy, Dan McLagan, mirrored pedestals, Robert Mondavi, Sam Nunn, the NRSC, Ogilvy & Mather, Sarah Palin, pink tutus, Steve Schmidt, selling fishing bait, K. Wortham Smith, Steven Spielberg, J. Walter Thompson, Chuck Todd, Trinity University, True Lies, weathermen, the West End Grill, Meg Whitman, Wine Spectator & more!Links to ads cited in this episode: Prison dancing (Inhofe '94)Big Spender (Inhofe '94)Bug Zapper (Inhofe '98)Celebrity (McCain '08)Schwarzenegger Re-election ('06)One Tough Nerd (Rick Synder '10)Demon Sheep (Fiorina '10)I'm Not a Witch (Christine O'Donnell '10)Huntsman Motorcycle Presidential Announcement ('12)King Roy (Sonny Perdue '02)
Would you consider yourself wealthy? What kind of wealth are you looking for? How can you get it? Listen now for these answers and more! ============================ > HAPPY HOUR! Free Online Workshop Join your friends at Happy Hour with host of The Happy Engineer Podcast, Zach White, for engineering leadership training, 1:1 career coaching, and FREE bonuses! ** Click the link above and register now for this no-cost LIVE workshop every month, see you there! ============================ In this episode, meet Founder and CEO of Make More Leaders, Vamsi Polimetla. He coaches ambitious executives to achieve their lifelong goals. Today we talk about miracles, million dollar insights, and the true nature of wealth in your life. You've heard coaches talk about “becoming the best version of yourself” if you hang out on Instagram at all. Well Vamsi was recently in India with THE COACH who started the popular movement toward BECOMING. Discover a new twist on the old metaphor of fitting more rocks in the jar of your life. And more importantly, learn how slowing down is going to help you get what you want most. Vamsi has successfully coached executives from companies like Salesforce, Amazon, IBM, Morgan Stanley, Blue Cross, J. Walter Thompson, Deloitte, Verizon and the list goes on. So press play and let's chat… because you're next on the road to become your absolute best! ============================ HAPPY ENGINEER COMMUNITY LINKS: > Apply for the Lifestyle Engineering Blueprint …Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY! > Full Show Notes, Resources, & More > Join our Facebook Group! Get access to bonus content and live coaching as growth-minded leaders build careers together. ============================ WANT MORE AMAZING GUESTS? “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show! I know it's a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it's a massive benefit for getting the attention of big name powerhouse guests on this show. On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.” Thank you so much. ============================ Connect with your host, Zach White: LinkedIn (primary) Instagram Facebook YouTube
Arnold Mugasha is an African photographer and film maker based in Kampala, Uganda. With over 6 years experience in the creative industry he specialises in landscape, architectural and aerial productions. He is a contributing photographer to Getty Images Creative and Shutterstock Custom. He has worked with some of the biggest agency networks in the world like J. Walter Thompson and TBWA and successfully executed work for a number of international brands like Vodafone, Marriott Hotels, World Wide Fund for Nature, Standard Bank, London School of Economics, Diage, UNDP, Building Energy among others. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bonny-kibuuka/message
In this episode of Chasing the Insights, I talk to one of my favourite podcasters (and marketer extraordinaire) Douglas Burdett. Douglas talks to us about key ideas from having read over 400 marketing and sales books. Douglas Burdett is the host of The Marketing Book Podcast, which was named by LinkedIn and Forbes as one of the top marketing podcasts. It has millions of downloads and listeners in over 160 countries. Prior to starting his own firm SALES ARTILLERY which provides sales and marketing strategies and coaching, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA. In lieu of a mid-life crisis, Douglas started performing standup comedy. He's all better now, thanks.
These are bumpy times economically and for many of us it's a period of professional redefinition. What path are we on and is it the career we truly desire? How can we best showcase our skill sets and the value-add we bring? Host Chris Schembra's guest on this episode of Gratitude Through Hard Times has a methodology that focuses on these questions and much more. Loren Greiff, Founder & President at PortfolioRocket, has developed a framework that's applicable across industry sectors as well as the many phases of our career development. It's as much about defining our own core values and the expertise we offer as it is identifying the workplace culture best suited to our fundamental vision. Loren shares her proprietary four-step process for reimagining – and bringing to reality – a job that feels like exactly the right fit. You'll come away inspired to redefine what you bring to the table and leverage your network – most especially those 2nd, 3rd and 4th degree contacts that hold far more promise than you might imagine! The market right now is fluid, but the one thing that remains consistent always, says Loren, is the importance of being fully ourselves and clear about what we have to contribute: “This is not about contorting yourself and playing Cirque du Soleil with your career,” says Loren, who also hosts Career Blast in a Half. “This is about really advocating and treating yourself as somebody who is going to transform an organization.”If you're ready to retool your career trajectory, now is the time to book a discovery call with Loren, which you can do at this link. You'll also find inspiration and wisdom in her podcast, Career Blast in a Half.If you'd like to learn more about Chris and his 7:47 Virtual Gratitude Experience or subscribe to our newsletter, please visit this link.Click hereto hear more fascinating conversations with Fortune 500 CEOs, professional athletes and entertainerswho have shared their human stories on Gratitude Through Hard Times. KEY TOPICS:If you could give credit or thanks to one person in your life that you don't give enough credit or thanks to – that you've never thought to thank – who would that be and why? No doubt or hesitation – Eileen Jones, a high school English teacher who was the first person to acknowledge Loren's writing talent and develop her voice. Cheers to her!Yes, And: What enabled Loren to be both an outlier and standard-bearer; perform as a maverick while also maintaining impeccable dignity.Research shows that thought leaders are regarded as having two things:Authenticity.Information to share of value to others.Applying the Methodology: How Loren's framework has proven elastic enough to adapt easily across the full range of industry sectors, from legal to ops to HR to creative.Shedding the Cloak: What prompted Loren to break with the hiring/recruitment industry status quo in order to establish a creative alternative model.Sheltering: About putting a repeatable process in place for migrating out of blocked, unhappy workplace situations.Loren's Four-Step Proprietary Process:Step 1: Get Clear!Ask yourself what you've been doing and why.Determine your core values, the benchmark for evaluating opportunities going forward.Establish how people are going to find you via 15-20 keywords relevant to your skill set .Identify 10-15 companies that meet your ideal criteria.Showcase specific problems you've solved or successes you've had.Create boundaries around the conditions under which you want to meet.Step 2: All about Your Assets!Reimagine LinkedIn as more than a profile. It needs to convert interest and generate activity/connections.Create content – which includes strategically commenting on other people's posts. Join conversations!Develop marketing materials with effective (timely) messaging.Design collateral (visual and written) that is accessible.Step 3: Networking with strangers!Reach out to 2nd, 3rd and 4th degree links – which are going to be your more useful allies in finding a new niche.Formulate pitches that will demonstrate preparation and initiative.Learn how to ask sharper, more mind-blowing questions.Step 4: Do your homework (aka Sniff Testing)!Perform due diligence on your prospective employer.Ensure that onboarding and your 30/60/90-day plan are in place.Keep eyes and ears open for unexpected leads or connections.Scan the landscape for business challenges to which you can bring your vision, expertise and solutions.Shout-Out for Eileen Jones: Thank you for your example, bravery, wit, class – all the known and unknown gifts you've given Loren over the years! QUOTABLE“Being a rebel can be blended with a lot of discernment, decorum and the ability to be kind and loving and just a really wonderful person.” (Loren) While it's not without its merits, the whole industry of hiring and recruiting was just broken. It was a calling for me that you are either going to be part of a continuous problem or you are going to create a different kind of solution.” (Loren) “I realized that if I was going to launch a business it had to solve a big problem – a problem so relevant that it resonates with anyone in the job search process.” (Loren) “If you don't know how to navigate forward in your career, you need to have a system that is rinseable and repeatable (because) with the churn rate this will happen over and over and over again.” (Loren) “At some point in life when we realize we're miserable, we either continue the same patterns and getting the same jobs … or we take a pause and a new approach.” (Chris) “The real transformation happens when you are developing relationships with 2nd, 3rd, 4th degree connections, which are known as your weaker ties. The weak links are your stronger ties.” (Loren) “The hidden job market is available to every single one of us … and can come through multiple areas – content, conversation, somebody standing in line at the post office. You don't know so you have to keep your eyes and ears open.” (Loren) “This is not about contorting yourself and playing Cirque du Soleil with your career. This is about really advocating and treating yourself as somebody who is going to transform an organization.” (Loren) “You've got to figure out the unique problem that you can solve … You want to really know and be able to articulate what that problem is and what it will change.” (Loren) LINKS/FURTHER RESOURCES:Seneca's Letter 13 on “groundless fears” can be found here.More about Stanford's study: "Strength Through Weak Ties" by Mark Granovetter as featured in "Gratitude Through Hard Times: Finding Positive Benefits Through Our Darkest Hours,""Personal Socrates: Questions That Will Upgrade Your Life from Legends & World-Class Performers," by Marc Champagne.Learn about the podcast Big Questions with Cal Fussman.More about the marketing and branding maestro, Seth Godin, available here. ABOUT OUR GUEST:Loren Grieff's career took off in New York as a VP at J. Walter Thompson. For the past decade+ she has established herself as a top performer recognized for a unique ability to serve demanding clients, identify talent unicorns and drive excellence in the industry. PortfolioRocket is the culmination of more than 25 years of corporate design and marketing positions across global agencies, corporate in-house teams, creative staffing and management consulting. FOLLOW LOREN:WEBSITE | LINKEDIN | PODCAST ABOUT OUR HOST:Chris Schembra is a philosopher, question asker and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last six years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal bestselling book, "Gratitude Through Hard Times: Finding Positive Benefits Through Our Darkest Hours,"he uses this podcast to blend ancient stoic philosophy and modern-day science to teach how the principles of gratitude can be used to help people get through their hard times. FOLLOW CHRIS:WEBSITE | INSTAGRAM | LINKEDIN | BOOKS
As Founder & Chief Creative Officer of Circus Maximus, Ryan Kutscher spearheads strategic and innovative campaigns for established and emerging brands including Amazon Prime Video, Angry Orchard and more. Under his leadership, Circus Maximus was awarded AdAge's Small Agency of the Year in 2017. In building the small agency's roster to a team of 40 in five offices across three continents, Ryan is constantly redefining the boundaries of the traditional agency model. Ryan previously served as Chief Creative Officer of J. Walter Thompson's (JWT) New York office, receiving critical acclaim for his work on Band-Aid, Macy's, Smirnoff and Kraft. His ‘Magic Vision App' campaign for Band-Aid won the Gold Lion at Cannes. He has been named twice on Creativity's World's Most Awarded Creative Directors while he was at Crispin, Porter + Bogusky for his work on Burger King, Volkswagen, Alliance for Climate Protection, and many others. Ryan is a three-time Grand Prix winner at the Cannes Advertising Festival—for Method, VW, and Burger King. He also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Aside from his experience creating advertising campaigns, Ryan advocates for a creative approach to life, encouraging entrepreneurship outside of employees' daily duties at Circus Maximus, all while raising an Australian Shepherd on the mean streets of New York City. Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Get the Neuro-Insider: www.neuro-insider.com/insider
We've got a very special episode today in our Old Masters series—featuring some wisdom from David Ogilvy. He was legendary in advertising during the Mad Men days. Kenneth Roman wrote a book about Ogilvy called “The King of Madison Avenue.” I believe his book “Ogilvy on Advertising” was the only book on the subject to reach widespread bestseller status, far outside the reaches of the industry. Over 100,000 copies sold. For a business book, that's like over 1 million sold for a novel or general-interest book. Ogilvy was more of a team leader and team builder than a solo operator. More like a Joe Schriefer or a James Patterson—Patterson was an executive for J. Walter Thompson before he became a best-selling novelist—Ogilvy was more like those guys than like a Gene Schwartz or a Gary Halbert. But don't get me wrong. Ogilvy was also a terrific copywriter. He started out in direct response and understood the principles of that kind of copywriting inside out. I found something the other day, paging through Ogilvy's autobiography, that's a perfect fit for this podcast. Ogilvy had 11 rules for copywriting. Four of them are more focused on big ad agencies, but seven of them are great for us, and that's what we'll cover today. So what talked about today comes from is “David Ogilvy: An Autobiography.” This guy had quite an adventurous life, and after he retired he moved to live in a chateau in France. Here on the cover of the book you can see him staring menacingly at you, smoking a cigar. There are swans in the background. Ogilvy had this thing about trumpeter swans, which have the largest wingspan of any swan known to man. I don't know if those are trumpeter swans on the cover, but there's a really good chance they are. Ogilvy was an eccentric man with wide-ranging interests and an adventurous spirit. But when it came to copy, he was straightforward, and serious. And he was focused on getting results, even when he was writing consumer advertising with no response mechanisms. The rules we covered today come from his years of hard work, both writing copy himself and leading other copywriters. We talked about Ogilvy's stance on studying advertising throughout your career, how much difference in response you can get when you improve the copy in an ad, whether a Big Idea matters or not, and a lot more. A link to get the book “David Ogilvy, An Autobiography”: https://www.amazon.com/David-Ogilvy-Autobiography-Trailblazers/dp/0471180025 Download.
Episode 136 Mastertalk with Brenden Kumarasamy Is communication a little challenging for you? Maybe you know what you should say, but not how to say it. It doesn't matter whether you are a student, a professional or a business owner, we are all plagued by that last minute fear that makes us feel unprepared. In this episode of the Pursuit of Relentless, Alaina welcomes Brenden Kumarasamy of MasterTalk. This a guaranteed eye-opener for everyone who wants to improve the way they communicate. Here's what to look out for in this episode: · How it started for Brenden · Mastertalk and YouTube: from hobbyist to an entrepreneur · Being a no-excuse person and the realization that some things are not for you. · Learning to value hard earned money at a very young age · Helping people attract money and good energy · Communication is like juggling many balls at the same time · Making sense of your decisions in life About Brenden Kumarasamy Brenden Kumarasamy is a public speaking coach and the Founder and CEO of Mastertalk. He helps executives and business owners become top communicators in their industries. His coaching journey has been going on for about 8 years now and has published a lot of content in YouTube in the last four years. He has over 28,500 subscribers in his YouTube channel, a testament to how much value his talent brings to a lot of people. He has coached many executives from companies like Salesforce, Amazon, IBM, Morgan Stanley, Blue Cross, J. Walter Thompson, Deloitte, and Verizon to name a few. Connect with Brenden Kumarasamy on . . . Website: https://www.rockstarcommunicator.com/ LinkedIn: https://ca.linkedin.com/in/brendenkumarasamy Youtube: https://www.youtube.com/@MasterTalks/about Instagram: https://www.instagram.com/masteryourtalk/ Connect with the Pursuit of Relentless Podcast! Website: https://alainanadig.com/ Instagram: @alainanadig @pursuitofrelentless Facebook: https://www.facebook.com/alaina.chisholm
Singleton Beato is a thoughtful leader, an insightful person and a wonderful conversationalist. She has deep experience and bright ideas and we have been thinking about this conversation since we recorded it. As Global EVP, Chief Diversity, Equity, and Inclusion Officer at McCann Worldgroup, a global network of creative and media agencies, Singleton is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation, and growth. With over 25 years of executive experience, Singleton's career has been defined by leading large-scale people and organizational change initiatives. She is a visionary DEI leader who focuses as much on ensuring the work product her company produces as she does the culture of the company itself. Representing some of the world's biggest brands, Singleton helps client leaders and creative teams produce work that is inclusive, representative, respectful and impactful. Singleton was named one of 2019 Most Influential Women in Corporate America by Savoy Magazine, one of Ad Week's 2020 Women Trailblazers, and one of New York's Most Outstanding Corporate Citizens. Highlights: [02:49] Singleton's back story [07:29] A personal story of risk taking [14:29] How to be respectful, resonant, and relevant [20:47] How her work reflects Singleton's values [24:48] Singleton didn't always know she'd be a leader [25:31] Finding purpose and clarity about your career [30:43] Overcoming fears and limiting beliefs [35:27] Singleton's daily habits of success [40:54] Setting and achieving goals [49:11] Building your network and asking for help [53:29] Lightning Round Questions Quotes: “There are scenarios and circumstances that we need to become well-versed in before we are able to move in those spaces with great authority in the way we want to.” – Singleton Beato “The best way for people to learn is through stories.” – Singleton Beato “When it comes to achieving goals, the number one thing is to use your technology.” – Singleton Beato Lightning Round Questions: What book has greatly influenced you? “Night” by Elie Wiesel What is your favorite inspiring quote or saying? “Achieving your goals is a game of options.” What is one word or moniker you would use to describe yourself? Enthusiastic What is one change you've implemented that made your life better? Checking in with myself daily. What power song would you want playing as you walk out onto a stage? “Cuff It” by Beyonce About Singleton Beato: Singleton Beato is the Global EVP, Chief Diversity, Equity and Inclusion Officer at McCann Worldgroup, where she is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation and growth. With over 25 years of experience as an accomplished executive, Singleton is recognized for her success driving large scale people and organizational change initiatives across a wide range of industries, having held talent leadership roles at J. Walter Thompson, Crunch Fitness International, and Bloomberg L.P. Previously, Singleton was EVP, Diversity Strategy and Talent Development at the 4A's where she provided leadership and advice to senior advertising and media agency executives working to create and activate a strategic approach to D&I. Singleton was the visionary and architect of high-profile initiatives including The Face Of Talent symposium and the Ad industry's only Talent Leadership Conference, Talent@2030. She also led the transformation of the renowned Multicultural Advertising Intern Program (MAIP) and the 4A's Foundation. And, after assuming P&L responsibility for Talent Development and Diversity related revenue streams, Singleton consistently delivered on revenue and margin growth targets for the organization. Singleton received a MS from Fairleigh Dickinson University and serves on several non-profit boards including the Brand Erwin Center for Brand Communications, AdWeek's D&I Council, the AAF's Mosaic Council, NYWICI, Own The Room and Figure Skating in Harlem as well as the Advisory Board of the Brand + Integrated Communications program. She has received numerous awards and accolades from the AAF, the 4A's, the ADCOLOR Coalition, the National Diversity Council, the World Diversity Leadership Summit. Additionally, Singleton was named one of 2019's Most Influential Women In Corporate America by Savoy Magazine, one of AdWeek's 2020 Women Trailblazers and one of New York's Most Outstanding Corporate Citizens. Links: LinkedIn URL: https://www.linkedin.com/in/singleton-beato-835bb14/ Twitter: https://twitter.com/singleton_beato
Chris Bohjalian: Negroni (1 1/2 ounces Barr Hill gin, 1 1/12 ounces Campari, 1 1/12 ounces sweet vermouth, orange twist)Chris tells us his thoughts on Kaley Cuoco playing the lead role in the HBO adaptation of his novel THE FLIGHT ATTENDANT, lists the three things he does to get ready to begin each of his novels, discusses how he's evolved as a writer in the 35 years since the best selling novelist of all time blurbed his debut novel, reveals how he made the leap from working in advertising at J. Walter Thompson to being a novelist as well as his thoughts on retirement, and he promises to try a day of writing after combining Red Bull with one other secret ingredient.
Season 3 Episode #2 Brenden Kumarasamy is coming from Montreal, CanadaYou can find Brenden via rockstarcommunicator.com, mastertalk.ca or via his YouTube channel MasterTalkAbout our guest: Brenden is the founder of MasterTalk, a coaching business he started to help ambitious executives & business owners become TOP 1% communicators in their industries so they can accelerate their success in the workplace & companies. Brenden has coached executives from companies like Salesforce, Amazon, IBM, Morgan Stanley, Blue Cross, J. Walter Thompson, Deloitte, and Verizon and is living his purpose one communication lesson at a time. Brenden understands that audience members need to walk away captivated, and above all, inspired to master the art of communication. Public speaking should be seen as something to look forward to rather than a burden that must be overcome. Brenden, thanks for sharing your gift with the world and welcome to the show! TOTD – Albert Camus stated, “In the depth of winter, I finally learned that within me there lay an invincible summer.” In this episode:What was life like growing up?What are some of your Life's Essential IngredientsCase Competition – what are they and how do they work? Tips for overcoming the fear of public speaking…What is communication? What skills do great communicators possessHow do you practice and develop skillsListening and the importance of validating what is being sharedWhere does body language, tone, iteration, pace, … The importance of consistency in learning a new skillGetting repsGaining confidenceHow do you best help your clients?The power of storytelling…Energy Matching…Questioning the people or person you are speaking to… the importance of engaging the audienceThe importance of using a framework to apply the lesson/message – keep it simpleSustainability goals…water crisis situation…10% of the worlds pop does not have access to drinking water…Differing ability with your left arm…Legacy
Building rapport with someone is the most important thing you can do to grow your agency in 2023. Ultimately, people buy from those that they trust. There's no substitute for trust. This week, episode 164 of The Digital Agency Growth Podcast with Mike Sullivan is about building a challenger brand agency over 22 years! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Mike Sullivan share the importance of having what you need to land an RFP effectively and efficiently. They also discuss actionable steps you can take right now to create a narrative that potential clients can hold on to during a pitch. Mike began his career with formal training in strategic planning while at J. Walter Thompson, before going on to amass considerable experience guiding strategic efforts for a wide variety of clients across a broad spectrum of industries. Before coming to LOOMIS in 2001, Mike led successful agencies, one earning ADWEEK Magazine recognition as “The Hottest Shop in the Southwest” for two consecutive years. Today, he oversees all agency disciplines at LOOMIS, which was honored in 2016 as “Small Agency of the Year” by Crain's ADVERTISING AGE Magazine. As a leader, Mike focuses on building the kind of company that delivers peak career experiences for his talented team. LOOMIS has earned a spot on The Dallas Morning News and Dallas Business Journal “Best Places to Work” lists for multiple years.In this episode, Dan and Mike Sullivan discuss the following:Starting an agency by partnering with someone who recorded music and starting with a sound studio.The benefits of starting with a foundation in sales and how that guided the business.The exact checklist Mike and his team use to determine the viability of an RFP.How capabilities are not a sustainable advantage and what to do instead.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MIKE SULLIVAN:LinkedInLoomisCONNECT WITH DAN ENGLANDER:LinkedInSales Schema
How do you shot list? How do you breakdown character arcs? How do you prep with your DP and department heads? Those questions and more will be answered on this episode with filmmaker Soma Helmi as we talk all things director prep! (Episode 33) Hosted by Director/Producer Jenn Page. To join our private FB group for directors, or to learn about The Working Director accelerator that helps emerging filmmakers become working directors faster, visit TheWorkingDirector.Pro. More on Soma: Born to an Indonesian father and a Polish mother, Soma Helmi hails from Bali and directed all 20 episodes of Season 3 of Snapchat‘s original series The Dead Girls Detective Agency. The series is produced by Keshet Media and Insurrection Media. She worked frequently with Catherine Hardwicke as a creative consultant. Soma most recently consulted for Ms. Hardwicke on her feature Mafia Mamma (2022) for Bleecker Street and as a creative consultant on her Quibi Series Don't Look Deeper. Soma's work has screened at Sundance, Hollyshorts, Outfest and Amazon's New Voices Film Festival among many others. Soma began her career working as an Art Director for J. Walter Thompson in Jakarta, where her clients were Unilever and Pfizer. She would go on to direct commercial spots for Google, Klondike, Nike, Chevrolet, and Campbell's. She is a 2021 Paramount Viewfinder Directors Program fellow and was named one of the “8 directors to watch” by Alliance of Women Directors. Soma is on the 2021 CAPE List x Blacklist and created Blackmagic Collective's Breakthrough Initiative for BIPOC TV writers and directors. Instagram: @SomaHelmi Website: somahelmi.com --- Send in a voice message: https://anchor.fm/theworkingdirector/message
In this episode, Founder of MasterTalk, Brenden Kumarasamy, talks about public speaking. Today, Brenden talks about becoming an exceptional communicator, online versus in-person presentations, group presentations, and presenting as an introvert. How do we get better at communicating? Hear about Brenden's random word exercise, answering questions proactively, and building the jigsaw puzzle of a presentation, all on today's episode of The Healthy, Wealthy & Smart Podcast. Key Takeaways “If you can make sense out of nonsense, you can make sense out of anything.” “The best way to get rid of fear is to have direction.” “You're only as strong as your weakest link in group presentations.” “When you are not speaking, you are still speaking.” “Someone out there needs your message, and you've just got to go out there and share it and leverage your strengths in the process.” “The goal is not to live forever but rather create something that will.” “When we realize that communication is about leading a more fulfilling life, we'll start to take it more seriously.” “Ask yourself one hard question about life every single day, and you'll never be the same ever again.” More about Brenden Kumarasamy Brenden is the founder of MasterTalk, a coaching business he started to help ambitious executives & business owners become TOP 1% communicators in their industries so that they can accelerate their success in the workplace & companies. He also hosts a successful YouTube channel by the same name with over 25,000 subscribers. Brenden has coached many executives from companies like Salesforce, Amazon, IBM, Morgan Stanley, Blue Cross, J. Walter Thompson, Deloitte, Verizon, and many more. Suggested Keywords Healthy, Wealthy, Smart, Communication, Public Speaking, Presentations, Fear, MasterTalk, Recommended Reading: Thirst, by Scott Harrison. To learn more, follow Brenden at: Website: https://rockstarcommunicator.com. YouTube: MasterTalks. LinkedIn: Brenden Kumarasamy. Subscribe to Healthy, Wealthy & Smart: Website: https://podcast.healthywealthysmart.com Apple Podcasts: https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify: https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud: https://soundcloud.com/healthywealthysmart Stitcher: https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio: https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927 Read the Full Transcript Here: 00:05 Welcome to the healthy, wealthy and smart podcast where healthcare meets business with your host me, Dr. Karen Litzy. And just as a reminder, the information in this podcast is for entertainment purposes only, and is not to be used as personalized medical advice. Enjoy the show. 00:28 Hello, welcome back to the podcast. I am your host, Dr. Karen Litzy. And in today's podcast, we're talking all about how vital it is to be a good communicator to be a good public speaker, especially for healthcare professionals. So I have a great guest to walk us through all of that and he is Brendon kumara Asami Brendon is the founder of master talk a coaching business, he started to help ambitious executives and business owners become top 1% communicators in their industries so that they can accelerate their success in the workplace in companies. He also hosts a successful YouTube channel by the same name master talk. With over 25,000 subscribers. Brendan has coached many executives from companies like Salesforce, Amazon, IBM, Morgan, Stanley, Blue Cross, J, Walter Thompson, Deloitte, Verizon, and many more. So like I said, today we're talking about public speaking, how becoming how to become an exceptional communicator, how to give great presentations, whether they're online or group and presenting as an introvert. So it's all about getting better at communicating. Brendon has some great tips and tricks, some homework for us all to do so that we can become better communicators, presenters and public speakers. So big thanks to Brendan, and everyone enjoyed today's episode. Hey, Brendan, welcome to the podcast. I'm excited to have you on it to talk about public speaking. So thank you so much for joining me, Karen. The pleasures absolutely mind. Thanks for having me. All right. So public speaking. As you know, sometimes it can be people's number one fear in life getting in front of a group of people in the I'm a physical therapist in the physical therapy world. 02:10 Public speaking is something that can really help move the needle on your career. Yet, so many people are afraid to do it afraid to apply afraid to get up there, that sometimes they just never do it. So before we get into a lot of things in this interview, because I have so many things that I want to ask you, from what you've seen, and in your experience, what are the biggest challenges people have with public speaking? You know, a lot of people, Karen, they think it's fear. But there's actually a challenge, even greater that fear, surprisingly. And the challenge is motivation. Because if we aren't motivated to actually work on our communication, if we don't have an intrinsic reason, we'll never push through the fear. Because the fear will always exist in some way, shape, or form. Even for me, even for the person on the podcast. Why? Because of me, and you are having lunch and Elon Musk calls me and he says, Hey, man, I really liked your YouTube channel. Can you come and coach and I'll pay you a million bucks? Would I be scared? Yeah, it's Elon Musk. But with motivation. The reason this is so powerful is from this question that I'm sure a lot of physicians a lot of healthcare pros don't really think about, which is how would your life change? If you became an exceptional communicator, we dream about becoming a doctor, we dream about finishing finishing med school, we dream about expensive vacations, things we want to buy experiences we want to go on. When was the last time we dreamed about a life in which we're a better communicator in it? And if we don't want to make it about us, I'll throw another one out to you. How would the lives of your patients change? If you became an exceptional communicator? We know in health care patient experience is so important how we make them feel. So if we're not going to do it for us, we might as well start by doing it for them. Yeah, I think that's a great way to to kind of turn that narrative around to take it off of ourselves and say, Well, wait a second, if I were better at communication, because it's communication in front of 100 or communication front of one, it's still being able to communicate effectively, right? 04:19 Absolutely. Yeah. So how do we get better? Right? So there's a couple of things on Oh, go ahead, John, jump in. Oh, you're good. So so a couple of things that are current communication. The reason why a lot of us don't work on it is because we don't know the strategy behind that example. Communication is like juggling 18 balls at the same time. One of those balls is body language. Another one is storytelling. Another one's eye contact, facial expression, smiling and the list goes on. So if we try and juggle all 18, all of them will naturally fall to the floor. So instead, what are the three easiest balls that we can juggle in the air to get started with this practice? 05:00 What I call my easy threes. So start number one, I'll pause after each one. So I don't monologue for 15 minutes. So the first one is the random word exercise, pick a random word like tea like trophy, like Master, like paper towels, and create random presentations out of thin air. Why is this exercise effective, because it helps us quickly think in our feet, I always tell people that if you can make sense out of nonsense, you could make sense out of anything. And it's also really easy to do. Because all of us listening to this podcast, I hope showers every day. So you got 10 minutes in the shower to do this exercise. Or if you have kids, you could do it when you're picking them up from school. So by random word exercise, you mean like, if I were to say a microphone, and I'm doing a presentation on a microphone, I'm trying to sell a microphone. What does that mean? Does that work? Absolutely. So to your point, let's demonstrate this throw any word at me. But don't use microphone because it's too easy, because I have time to think about it. Right? Right. How about polar bear? Awesome. So Karen did not give me the word polar bear proaches. Conversely, I just need to invent something that it didn't want to do. Right now. When I think of the polar bear, I think of many things. The first one is the cold temperature in the North Pole. 06:20 But minus just how aggressively killer these polar bears can be. There's also a bright side, kind of like how polar bears are the main attraction to the Coca Cola brand, or I'll pull up yours kind of reminds us of Christmas and of Santa Claus and of the holiday season. But the reason I bring up the polar bear is that the polar bear has both an aggression. That's a bit crazy, but also a soft nature to them when you look at them from afar anyways. And I think life in many ways is that way too, especially when it comes to our dreams. A lot of us from the outside, it's the opposite. We think it's really, really scary. But then when we get closer towards it, that's actually not that bad. Kind of like a polar bear from 10 or a long feet away. So what's the advice or the advice here is 07:18 follow your dreams. Because all it takes is a little polar bear. All it takes is a little bit of ambition for you to say, You know what, even if that polar bear might be scary. Let's just see what happens. And that's just the random word. It's just just something random. That's it. That's crazy. Yeah, well done. You well done and people like I literally did not give him that word ahead of time. So that was just speaking off the top you have kind of like improv improvisation. Yeah, which I took improv classes a couple of years ago to help with the podcast. But what I found is it really helped with my patient interaction. So tying back to what you said before I became a better communicator with my patients as well. Okay, so number one random word exercise, improving sort of riffing on things. What's number two? Absolutely. So number two is questioned drills. We get asked questions all the time in our life care, 08:16 on podcasts, on shows, at school at work and med school, we're always getting asked questions, and most of us are reactive to them, especially for patients. We wait for the question to come. And then we go oh, let me answer that one. 08:32 In the same way, but a few years ago, when I started guesting on podcast, I sucked. I remember one question somebody asked, he said, Where does the fear of communication come from? And I looked at the guy and I said, I don't know man of San Diego, London, it's you tell me like I didn't know how to answer it. So I was being very reactive, instead of proactive. So what did I do differently? Every single day, Karen, for just five minutes. That's all answer one question that you think the world will ask you. But if you do this for five minutes a day, let's say we take a list of your commonly asked questions by patients. If you just do that once a day, let's say day one is where does your communication come from? Day two is when will I hear back? You know, day three is Will everything be okay? You know, just just make a list. And if you do this once a day for a year, Karen, you'll have answered 365 questions about your industry, you'll be absolutely bulletproof. 09:32 I like that. I like that a lot. 09:35 That's so interesting. I never really thought about doing that. And as you were speaking, I was like, what are the common questions that physical therapists get asked? So now I'm gonna have to do a think on it, and maybe write down seven. So you got a week's worth. And then, as you're kind of answering those questions, I'm sure other ones will start to pop up. So I don't want people to think 10:00 Oh, you have to write out 365 questions right off the bat, right? Correct. I'm glad you jumped into the news. Let me even help help the audience even a bit more, because I'm glad you went there. Don't do this alone. I just said that because I want people to take action. So what's the easiest version, but there's others. But then people will make excuses. But I'm happy to give it for your audience here. Because you're all medical professionals, sure, you'll take action. So what does this mean? You know, there's other people, you got friends who are in physio. So what I would do the smart way of doing this exercise, whether you're the CEO of let's say, the Office of the clinic, or you got friends in that field, I would book a call with like, seven other people. And I've seven other people bring seven questions. So then you have 49 questions. And you're what's great about this process, is we're not competing against each other. If I don't know the answer to the question, I'll just ask you, Hey, Karen, I don't know what to do. How would you answer this question? And then you tell me and I go, Oh, let me just copy that with my patients. 10:54 Because the questions are the same. But the point is just to do the exercise, there's different ways of doing this. The easy one is just a load in your basement. And if no friends, you know, write it out every day. But to your point, yes, I'm sure you have colleagues in the medical profession that you could just do this with. Yeah, that makes it a lot easier takes us takes the pressure off, because I'm sure you've heard this before. Like, if you're under 65 questions, forget it. It's too much. I'm not gonna do it. Right. Absolutely. So to kind of have have some pals help you out will make a big difference. Alright, random word exercise question drills. What's number three? Absolutely. So number three is so simple. That nobody does it. Make a list of the five people you love the most in your life could be your mom, your sister, your brother, family members could even be patients. And ask yourself a simple question. When was the last time you sent them? Not a 20 minute, but a 22nd video message, just to tell them how much you appreciate having them in your life, the people who helped you through medical school, the people who really believed in you, the teachers, the mentors, the people supported you. video messages, make people's days, Karen, but more importantly, video messages teach us a very important lesson that the education system does not teach us. The education system teaches us, Karen, that communication is a chore. Oh my god, I have to get better at this thing. Because I have to do well. And then it's so much stress and anxiety. Versus when you start sending video messages and you wake up the next morning, you're shocked at the responses you get. A lot of people look at you look at the text and you say whoa, everyone's saying it made their day it made their their week feel really special enough. Some people never got a video message in their life. And it helps us relearn what communication is for, which is to create an impact to share an idea with the world. Going back to the fears we alluded to earlier. Right? I don't want to share my message I don't want but what happens if you don't? 12:47 Well, if you don't, you won't be able to serve as a role model for the people who are going through medical school right now, and are looking up to you. Don't worry about the millions of people in the world. Just worry about the people behind you, or rather, before you I think is the right way of putting it. Yeah, yeah. All right. So three really great sort of drills or strategy that we can use at home either on our own or with some pals to help us find that motivation for public speaking. Right. So let's say we've, we're motivated, now we want to do it. We're we've got a conference coming up. And what happens next, right? We know our stuff, we're good, but you're still it's still in there. You get up to the mic, and you're like 13:47 so what do we do that? Sir, sir? So so a couple of things before that moment arrives, hopefully people get to this episode of time, which I hope I would say the next piece. So now you're doing these drills, you're really building up your momentum, your skill set. What's what's my go to strategy for keynote prep? I call this the jigsaw puzzle method. Communication is like jigsaw puzzle security, you know, those pieces, you know, little things used to do as kids those toys, right? So whenever we're doing this jigsaw puzzle, we always want to start with the corner pieces. And the reason is because they're easier to find at the box. So if you open a jigsaw puzzle, you get these corner pieces, you put them all together, and then you're working into the middle. Now you're probably wondering, Brendan, why are you talking about jigsaw puzzles? And the reason is super simple care. The reason I talk about jigsaw puzzles is because in communication, most of us do the opposite. We start with the middle first, we shove a bunch of content or presentations. We get to the podium, and we ramble throughout the whole thing. And then the last slide sounds something like this. 14:56 Thanks, not the right approach. So what should we do instead? 15:00 To prepare presentations like a jigsaw puzzle, start with the edges first, practice just your introduction here. 50 times 50 Seems like a big number, but it really is it because your introduction is 60 to 90 seconds. So we're talking like an hour's worth of work. Same thing with the conclusion, what's a great movie with a terrible ending, terrible movie last time I checked. So same thing with the close, do it 50 times, once again, it'll take you another hour, then focus on the middle. If you do that, especially in this industry that we're talking to right now, most people don't bother prime, I've coached a lot of the the people in this industry, most people don't even spend a lot of time and effort doing the communication. So if you just spend those puzzles, and you just practice in that way, you'll blow everyone's minds. 15:50 That makes a lot of sense. I was just 15:54 a way at a at a physical therapy conference. And I did have to do an opening of the conference with another physiotherapist. And what we really did do a lot is we practiced that first slide that opening to make sure that we're grabbing people's attention. And then like you said, we actually did sort of finish with, again, another slide that grabbed people's attention and left people feeling really good about it. And we didn't do it intentionally. Mind you, we just kind of it just sort of happened, you know. But now I like that working on the edges. It's like when you're doing your you write the outline, and then you just start filling it in. 16:51 But I really like the beginning in the end, because it's true, you always remember sort of that last image, that last slide, whether it's a presentation, or even, you know, a TED talk or Keynote, you kind of always remember the end and kind of how that made you feel. So I think that's really great advice. I really liked that. What else? Is there anything else we need to? I mean, I'm sure there's a million things that we need to think about, although the podcast is not 10 hours long. But what are some other kind of big things that we should remember when it comes to the presentation itself? While we're in those prep stages? Absolutely, Karen. So I would say for the for the prep. What's nice about doing the beginning the end is because it builds momentum really quickly, especially in the industry. Right now we're in healthcare, where a lot of us, you know, we're dealing with a ton of patients, we're working long hours, we don't have as many hours as other industries to actually invest in our communication. So I'll give you an example. So people understand the comparison. Let's say you have three hours to practice a presentation, that's 30 minutes, what most people in any field will do is they'll practice a 30 or 30 minute talk three times in a row, they'll get tired, and then they'll eat lunch. That's generally what happens. But the problem is, is in those three practices, they don't really see that much growth. Because it's a big presentation, it's hard to keep improving upon. Versus if you take that seemed three hours, and you just spend the same the first two, the first hour doing just the intro and the second hour just doing the conclusion, you're going to go to lunch really happy, you say, Wow, I just delivered the best introduction of my life, the best conclusion of my life. Now I'm just going to spend the next hour to your point filling out the dots connecting the rest. So that's the reason strategically, why that works more sense, it's a better investment of time, in terms of the other points. Now we're going into the bonus round. So the bonus round is this. Every great presentation, Karen generally has one key idea, what do you want them to remember, I'll give you an example from one of my clients. What she is trying to do is the draw the relationship between empathy and patient care experience. That's what our presentations, but if she tries to talk about 10 Other things for a TED talk, it's not going to work, because she only has 15 minutes to talk. So every story, every analogy, every tool, every statistic is really revolving around the idea that we need to bring more empathy into not just the patient care experience, but towards other functions within the hospital, whether it's the support teams, the it the ops, so that the patient care experience is 360 Not just one ad, right. That's our whole key idea. But notice how clear that is. But if we try and do 10 different things, we go nowhere. So what's the advice, the advice is to bullet down 10 different key ideas on a list, and then look at that list with your friends if you have any ideally, and then look at that list and saying hmm, out of these 10 ideas, which one energetically excites me the most. Which one energetically gets me wow, like this is the one that I really want to land and the frame number two 20:00 Getting a little bit more advanced. But the frame around this is just asking ourselves this question. What is the one key idea out of this long list that I just wrote that I feel no one else is talking about the conference? No one else is emphasizing. No one else is really drawing a point around in the same way. We talked about Ajay, right, where she focused on the other areas of the hospital, not just doctors. That's her key idea. What's yours? So that's the other piece. And then the last piece to presentation prep, is the willingness to experiment like a painter, like an artist, like a mad scientist. What does that mean? That means try a bunch of tools, try a personal story. Try an anecdote, try statistic. And the only question you ask yourself, is this one, and I'll throw it back to you? Does this defend my key idea? Does this personal story does the statistic does this anecdote, defend my key idea? Yes or No? Try a bunch of things. And then you'll figure out the ones that make the most sense. That's what goes into the final deck. Yeah, that's great. I love that advice. I'm taking copious notes here. Because I like the way you're kind of laying it out for people. And I think that it's simple, it's easy to follow. Most people love a template, they love kind of instructions, right? I'm sure you get that all the time. Like, just give me instructions on how to do X, Y, and Z. And then I'll do it. And then when you feel at least, I'm going to say this personally, when I feel better prepared going into a talk, it's a better talk, I'm a little more relaxed, I can kind of go with the flow. If there's a complication or a tech issue, it doesn't completely throw you off your game. So I think, to your point by being prepared and prepping adequately, I think that can help take away some of the fear. 21:58 I completely agree. You know, what I always say is that the best way to get rid of fear is to have direction. If you're focused on direction of where you're going, and you're not thinking about the future thinking, Oh, I should probably do the branch board exercise tomorrow. I should probably do some question drills, I probably should get some buddies together. On and so on, so forth. Yeah. Now, switching gears slightly, but 22:21 we're still you know, in these COVID times, everybody's on Zoom. There's many, many, many zoom conferences. So does your advice change when it comes to an online presentation versus an in person presentation? And can you compare and contrast those for us? Absolutely happy to Karen. So the advice does stay the same. But there are three ads that are that I'll jump on that I'll let her on top for online. So the first one is eye contact. So when you're in an in person setting, Karen, do you want to move your head based on who's in the crowd to maintain eye contact with them? What's nice about online is whether you're speaking to one or 10,000 people, you only have to look in one area, which is the camera lens. That's it, you just gotta look in one direction, which is nice. So that's one. The second one and this is the most important, I would argue is energy. Look at the end of the day, Karen, it's easier to shove with energy when you're in person, because the accountability is higher, you'll take a shower, you'll wake up earlier, because you actually have to talk to people, you have to shake their hand, you have to hug them, depending on what your preference is. When you're online, you go like well, I mean, I guess they put my PJs on, no one's gonna know. So it's, it's that it's just that piece. It's impossible, in my opinion, to have that same level of standard as we do online than offline. So what's the advice, the advice is bring more energy in person, get really good in person and bring as much of that as possible, online. That's the advice. And then finally, number three, is accessibility a lot easier to get feedback from your audience when you're in person, because there's no friction, you just go up to them say what's up, you want to get lunch. And that's it. Simple, online. Not as easy, not as easy to build relationships with event planners and things like that organizers. So in that situation, you got to force those relationships, caring that means you got to get on calls with people you get on feedback calls with the organizers who brought you there to make sure you keep that relationship alive. You're getting the feedback you need, but you're also closing more speaking gigs through those relationships. 24:31 You're muted, by the way 24:33 I was gonna say it's all about the follow up. 24:37 And when your online follow up, can seem a little bit harder. 24:44 So follow up people email, text, voice message, DM however, whatever you need to do, but follow up. That's something that I admit I was not great at up until a couple of years ago was that follow up? 25:00 and it makes a huge difference. And it's it takes, I don't know, two seconds of your time to send an email to follow up, right? It's not that invasive to your time. No, yeah. So follow up, follow up, follow up. Okay. 25:16 One more question around the presentation and presentations is, oftentimes I see this a lot at in physical therapy conferences, or sports medicine conferences is, oftentimes you're presenting as part of a group. So there may be, you know, anywhere, maybe two people up to four people in a symposium or within a presentation. So what can you do to prepare for that, and present and stand out within this group presentation? Absolutely. So let me ask a clarification. Question, Karen on this. So when you've been stand out, because usually, and because that's why I want your feedback on this. A lot of the times when I'm coaching people in this industry on group presentations, it's usually like a research study that they all did together. So is that the context you're coming in from as well? Or is there like a different context that I missed? You? Know, I think that's definitely part of it is it'll be a research study that a group of people did on their own, or it may be part of a symposium on knee pain. And they'll be three or four different people speaking on knee pain, perhaps presenting their own individual research, or sometimes it can be researched together. Hmm. Okay, interesting. So I'll go in the context of let's assume they're all on the same team, because the other piece is more like you want to stand up for everyone else, which goes back to the individual tips, right, just just when, then then just do the rest of our exercise and just get the get the recognition. But in terms of the group, there's a couple of nuances be control. So thanks for that, Karen. The first difference is realize that if you're listening to this podcast, you are automatically the leader of the team. And the reason is because you have the most information, unless you're sending this podcast, which I encourage you to do as well, right to your to your fellow teammates in this group. Because you're the person with the most information, I encourage you to take leadership and understand the strengths and weaknesses of everyone on your team. Why? Because you're only as strong as your weakest link in group presentations. That would be my first advice. Take leadership, take all the hardest parts on make your teammates life as easy as possible. That's tip one. Tip number two, realize that when you are not speaking, you're still speaking. What do I mean by this? Let's say me and Karen are on the same team. We're both presenting this amazing research Bravo, she she did all the work, because what do I know about the medical industry? And she's presenting. And as she's presenting, I'm looking in the sky, and I'm thinking, Ah, what's for lunch? Even if I'm not talking? I'm telling my audience something, Karen, what I'm telling them is, by the way, guys, I spent six months researching this with Karen. And I don't care what she says. So you shouldn't either. And that's the message we're sending people. So what's the point? The point is you got to speak even when you're not speaking, which means when Karen's talking bread's looking at her and going, Wow, nodding his head, wow, when she says something great, you nod your head. So do the same thing with your teens be sure you're paying attention to the people that are speaking. That's number two. Number three is have a solid system for q&a, especially in the context of research. Why? Because generally in those presentation, not always it depends on the format. But usually, you will get specific nuanced questions about the research, the thesis, the sample size, what you did, you gotta be strong. Because if you miss those questions, or worse, you contradict each other, your whole presentation sinks. And that's what a lot of people don't get. So I actually have a system on this, but that nobody the medical industry uses that people, you could be the first one who is I call it q&a Master. So q&a Masters is a technique I learned from a team in Sweden, that I thought was really fascinating. So what they did is that the best person who answers questions became the master. And then based on the questions they got from the research teams, or the people in the room, or judges, what that Master would do is he would filter or she would filter all the questions, turn to the research team, and see who has their hands in front of their body. So everyone has their hands in front of their body wants to answer the question. And whoever doesn't want to answer the question has their hands behind their body. It's super nuanced, nobody would actually notice it. And all the Master does is that he looks really quickly or she looks really quickly and picks out the people. So he evenly distributes the question. So there's no stress because he knows who the expert is. And if nobody has their hands up, he just answers the question because he's the best at q&a. That's it q&a Master. I love it. That is such an easy and like you said nuanced way so the audience isn't really picking up on that and it makes your q&a flow so much 30:00 To easier, correct? Oh, that is such a good idea. I love that one. All right, if I, the next time I am in a group presentation, I will definitely bring that up. I love it. Okay. So 30:14 when, 30:16 when we're, 30:19 when we're presenting and we're up on stage, people often think, well, of course, they're up on stage because they're such a people person. They're the extrovert of the group there. You know, of course, only extroverts get up on stage, which we know is not true. So what advice do you have for those folks who might be a little more introverted or shy? And to get up there and do their thing? Absolutely. I mean, let me start with this, Karen, I had no business getting up on any stage. You know, I was 22. When I started master talk, my average client is 20 years older than me, I have a bachelor's degree in accounting. I spoke my whole life and a second language, and I have a crooked left arm because of a surgery head when I was younger, who in the world am I to share ideas on communication and public's view of the world? So the better question now becomes, why did I press record? Why did I do it? I had every excuse not. I did it for the 15 year old girl who couldn't afford me. I never did it for my executives. I just said, Hey, wait a second, like people are like 12 years old? Like who are they going to relate to with their communication, not some six year old white guy who's retiring, and what's seven PhDs and comms, she's going to relate to me. And I'm the only person who can share these videos, I have the expertise because I've been doing it for so long, even if I'm 26 have been doing for seven years. Nobody has that kind of resume. So I said it's either I do these videos, or nobody does. So think about that message in the context of what you want to share with the world. So if you're a little bit more shy or introverted, that generally means a few things. And let's focus on the positive three things specifically wonder a better listener. Okay, extroverts like me, are terrible listeners. That's why we make great guests on podcasts. Yep. All the time. Right. When you're an introvert, you listen more because you speak less. So it's easier for you to be empathetic, not just to the patients you serve in your day to day work, but also empathetic to your audience. You know what's going to land because you're asking them powerful questions, you're listening to them. That's one, two, you're better off Pausing. Pausing is the most important tool in communication, because that allows us to draw emphasis with our key ideas. Extroverts suck at pausing, because we hate space for at a party or at a bar, and we're just staring at somebody and there's no conversation. We start to get really anxious, and we've got us caregiver color. As a freak out. Resident introvert never has that problem, Karen, because they're just comfortable silence don't talk about much anyways. So pausing is really easy for them. And then the last piece is accessibility. Introverts are actually a lot more accessible to share their ideas than extroverts are. Example. Gary Vaynerchuk, CEO of VaynerMedia, massive social media following. I'm a big fan personally, but you either like the guy or you don't you either like he's really, really loud approach or you go get this guy away from me. Nobody says that about Brene. Brown, Karen. Nobody says I hate Brene. Brown. So what's the message? The message is someone out there needs your message. And you just got to go out there and share it and leverage your strengths in the process. Oh, great advice for all of those introverts out there. Or even you're sort of somewhere in between that introvert and extrovert, right? I think it what is it an entre entrepreneur, entrepreneur? 33:40 Entrepreneur, no one ever heard, and pervert, right? Right, right. No, I was gonna say an entrepreneur. And then I'm like, No, that's not right. Yes. So great advice. Now, you had mentioned master talk a couple of times. So can you talk a little bit more about that? Yeah, for sure. Karen. So master was just a fluke, you know, after university ended for me, I had no plans of being an entrepreneur, like a content creator. Similar to a lot of the questions you would ask around introverts, I was just going to become an executive at IBM. That was my goal. So I went on to work there for a few years. But I realized that everything that I was sharing with the students back then wasn't available for free on the internet. So I started making YouTube videos on communication. And it just turned into something I never could have imagined, which today, of course, a coaching business and a media company for people can't afford a coach. 34:30 That's wonderful. I love that. You're, you're supplying people with really good, relevant content. That doesn't cost 10 grand to get it 34:43 out at all. Fabulous. Now, as we start to wrap things up here, I have a couple more questions for you. These will be easy. Number one, what are your top three books for public speaking or speaking in general, that you would wreck 35:00 have met, I'll recommend one because usually when you recommend three people don't buy all three. So I'll give one an unconventional one. Thirst by Scott Harrison. So that's thirst by Scott Harrison Scott Harrison is the CEO and founder of Charity Water. It's a nonprofit, he started to help people gain access to clean water. The reason I recommend Scott's work, Karen, is because the guy's a world class storyteller. I've never seen anyone like him where he would practically went from a nightclub promoter in New York City in his 20s, to building the largest water charity in America, he raised $100 million, just last year to find clean water projects. And he did it primarily through communication and storytelling. And there's a great quote in the book that I'd love to share. And the quote is simply this. The goal is not to live forever, but rather create something that will and that quote will always stick with me. Excellent, great. So that's thirst by Scott Harrison. And just so people know, we'll have a link to that in the show notes at the podcast website. All right. So what are you? What do you want people to take away from this conversation? I would say for me, Karen, it goes back to the question we alluded to a bit earlier in this conversation. How would your life change? Or rather, how would your patient's experience in life change if you became an exceptional communicator, I fundamentally believe that the biggest piece that's missing in this field is excitement and passion for pursuing communication. Communication is supposed to be fun, like everything we shared today, isn't like, Oh, my God, like you have to sit there and find your key idea. Like it's fun, do this with people around you get excited. Why? Because it matters. Because it's every moment of your life. It's not just about getting on the stage. It's not just about making your patients feel like they're the most important people in the world in that moment with you. It's every conversation you have with your family. It's the way that you talk to your children, your nieces, your nephews, it's the way that you're the foot at restaurant or when you make new friends. And when we realize that communication is about leading a more fulfilling life, we'll start to take it more seriously. Excellent, great takeaway for everyone listening. Thank you so much. Where can people find you? Absolutely can This is a great conversation. Thanks for having me. So two ways of keeping in touch one, the YouTube channel, just go to master talking one word, you'll have access to hundreds of free videos on how to communicate ideas effectively. And number two, I do a free workshop over zoom that's live and interactive. It's not some boring webinar. And I facilitate it. So if you want to jump in on one of those, all you have to do is register for free. At Rockstar, communicate tour.com. Perfect. So that's Rockstar, communicate tour o r.com. Perfect. And again, we'll have links to all of this at the podcast website, podcast at healthy, wealthy smart.com. One click will get you to Brendan and all of these amazing resources. So last question, knowing where you are now in your life and in your career. What would what advice would you give to your younger self? My advice, Karen would be asked yourself one hard question about life every single day. And you'll never be the same ever again. That's the biggest thing. I'll give you three to not make your audience too crazy here. One, if you had all the money in the world, how would you spend your time? You know, a lot of us are always optimizing for the magical number 65. But if I made you an instant billionaire, what would you do with your time now? That's one, two, if you could only accomplish three things in your life and only three? What would you accomplish and why this helps you focus because time is limited time is the essence that we're all trying to optimize again. So use it effectively. And number three, what's a goal or a dream that you secretly gave up on? And never told anyone about? I'd encourage you to answer that question because it might lead to a dream that you should be pursuing in your life. Wow, great advice. And I think that's a first I've never heard that for a piece of advice and I asked all my all my guests this that's the first time I've gotten that piece of advice. So you are certainly a first on the podcast and I'm really happy that you came on and shared all this great info with myself and with with the listeners of the podcast. So thank you so much. pleasure was mine can't that's for me. Yes and everyone. Thanks so much for listening. Have a great couple of days and stay healthy, wealthy and smart. 39:29 Thanks for listening. And don't forget to leave us your questions and comments at podcast dot healthy, wealthy smart.com
As a seasoned marketer and executive, Jennifer DaSilva has almost 20 years of experience working with Fortune 500 brands. She is the President of Berlin Cameron, a full-service boutique and creative agency. She founded Connect4Women in 2019 to empower women and allow them to network effectively. Her career also includes leadership positions at companies such as M&C Saatchi, J. Walter Thompson, and Project Playdate. In this episode… In previous episodes of Next Wave Leadership, the topic of diversity and empowerment for women has been covered by a host of great guests. Now, one of the leading figures in female networking and platforming continues that conversation. Jennifer DaSilva is the President of Berlin Cameron and also founded Connect4Women. In both roles, she has been finding unique and effective ways to help women in the professional world. Her work has recently expanded into bold new directions. So what are people doing now to remedy these inequalities, and what work remains to be done? Dov Pollack invites Jennifer DaSilva, the President of Berlin Cameron, onto the podcast to talk about leadership and networking for women. They talk about the work being done at Connect4Women and why Jennifer started it. They then discuss a host of topics, such as active inclusion, what LLShe does, and why owning mistakes is important for a positive company culture. Hear it all on this episode of Next Wave Leadership!
In today's episode, Donny sits down with New York Times Best-selling author James Patterson. Donny does a deep dive on Patterson's career, starting out in the advertising world at J. Walter Thompson. From there, the two cover the creation and inspiration behind one of Patterson's most well-known characters, Alex Cross, and James discusses his surprising friendship with world-renowned country music superstar, Dolly Parton. But first, Donny covers his top brands this week, stamping his "ups" or "downs" on Joe Biden, Lindsey Graham, the NFL and Kanye West among others in his "Brands of the Week" segment.See omnystudio.com/listener for privacy information.
Marisa Thalberg is one of the most iconic CMO's out there. She is the Executive Vice President and Chief Brand & Marketing Officer at Lowe's Companies, Inc. Marisa has previously worked for Estee Lauder Companies, Revlon, J. Walter Thompson, as well as built Taco Bell into the lifestyle brand we know it to be today. In this episode, recorded live at the Cannes Lions Festival in France; the advertising Super Bowl, Amy Jo and Marisa discuss weaving in and out of business and life. You'll dive into Marisa's strong and desirable whisper brand, learn how to make a major life move with kids, hear the key to creativity and learn how Marisa rebranded from a corporate perspective. Marisa talks about the importance of seeing peers as humans and not just coworkers. Marisa is also the Founder of Executive Moms - a resource and online community for Executive Moms. She recognized a need in this niche 20 years ago and came up with a solution. For Marisa, it was not about creating a business, but rather creating a resource. The untouchable influence and power Marissa has is incredible, and on top of that she leads with grace, warmth and a sturdy, steady confidence. She communicates with clarity and authenticity. A huge thanks to Teads for hosting this conversation on the Teads Yacht. Applications for the next Renegade Accelerator are now open. To learn more and apply visit renegade.global/accelerator. Get Amy Jo's newsletter: amyjomartin.activehosted.com/f/21 Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo's book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global
The average American spends one third of their life at work. Beyond finances and benefits, jobs have an incredible impact on our lives, and the way we feel about our jobs has a huge impact on our work performance. So, Claude Silver, the world's first Chief Heart Officer at VaynerMedia, sees the need for humanity, emotional intelligence, equity, and diversity in the workplace. That means that company culture, communication, and connection must be priorities in the office. If employees feel like they belong and have support, the entire company, along with the individual, benefits. In this #YAPClassic, Hala and Claude chat about Claude's career at VaynerMedia and her role as Chief Heart Officer, what Claude means by 'building a honey empire,' her perspective on diversity and inclusion, and Claude shares advice for millenials looking to succeed at work. Topics Include: - What does a Chief Heart Officer do? - How is Chief Heart Officer different than a traditional CHRO? - Is the concept of Chief Heart officer taking off? - Claude's career at VaynerMedia, why she quit and why she went back - Advice on foster meaningful relationships with senior leaders - How Claude connects with all 800 people at VaynerMedia - How does keeping employees happy affect productivity? - Time management and energy management - What does building the honey empire mean? - Girls Adventure Out and how that helps in her current role - Her 90 day journey in the wilderness - Sexual orientation and the importance of authenticity - Her experience with Dyslexia and why she credits it for her success - How they onboard employees at VanyerMedia - Community resource groups - How to manage an employee who are underperforming - Claude's perspective on diversity and inclusion - Millennials and Gen Z thinking differently about DNI - Why cognitive bias training is important - Advice for millennials looking to succeed at work - And other topics… Claude Silver is the first ever Chief Heart Officer at VaynerMedia. Prior to joining VaynerMedia, she held senior leadership posts at both J. Walter Thompson and Publicis in each firm's London office. Claude is also a motivational speaker, thought leader and industry trend setter. She focuses on teaching people and organizations how to disrupt the traditional HR model with emotional optimism and heart-centered leadership. Beyond her work in marketing and media, Claude co-founded and served as Managing Director at GirlsAdventureOUT, a women-focused outdoor adventure enterprise. She is also a certified Outward Bound instructor. Sponsored By: Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Constant Contact - To start your free digital marketing trial today, visit constantcontact.com Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap Indeed - Sign up for Indeed now and get a $75 credit toward your first sponsored job. Plus earn up to $500 extra in sponsored job credits with Indeed's Virtual Interviews. Visit Indeed.com/PROFITING to learn more Resources Mentioned: YAP Episode #35: Leading with Love with Claude Silver: https://www.youngandprofiting.com/35-leading-with-love-with-claude-silver/ Claude's Website: https://www.claudesilver.com/ Claude's LinkedIn: https://www.linkedin.com/in/casilver/ Claude's Instagram: https://www.instagram.com/claudesilver/ Claude's Twitter: https://twitter.com/claudesilver?lang=en Connect with Young and Profiting: Hala's LinkedIn: https://www.linkedin.com/in/htaha/ Hala's Instagram:https://www.instagram.com/yapwithhala/ Hala's Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices
Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer About the Book: In a world that's been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author's own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives. About the Author: David Riemer has worked in the center of the global hub of innovation—the San Francisco Bay Area—for most of his professional life. He has spent forty years telling stories as a marketing and advertising executive at J. Walter Thompson, Yahoo!, and several startups. Today he is an executive-in-residence at Berkeley-Haas School of Business, advising teams at Bay Area accelerators, and running storytelling training at Google, SAP, Salesforce, Netflix, Bose, Kaiser Permanente, and Abbot Labs. He holds a BA from Brown University and an MBA from Columbia University. And, interesting fact - he produces theater and serves as chair of the board of the American Conservatory Theater in San Francisco. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/get-startup-story-straight-david-riemer