Podcasts about content is king

Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages. Matt and Tas cover:Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.Timestamps:(00:00) - - Intro To Tas (03:18) - - Landing Page Teardown In The Exit Five Community (07:16) - - Content Is King, Design And Experience Is Queen (11:43) - - ADA Compliance for Websites (15:43) - - How To Optimize Website Speed (18:02) - - Why You Should Use Separate Landing Pages for Targeted Feedback (21:49) - - The Best CTAs For Decision Fatigue (25:30) - - Why Simplified Writing Is Often Better For Engagement (28:30) - - How To Tell A Story About Your Product (31:26) - - Adding A Problem Block To Your Home Page (35:48) - - How to Craft Unique Language to Differentiate Your Brand (39:12) - - Why You Need Testimonials On Your Site (42:51) - - Why You Need FAQs On Your Site (45:57) - - Prioritize Value Before Requesting User Engagement (49:59) - - Niche Services Are A B2B Differentiation Strategy (53:02) - - Simplifying Demos (56:51) - - Tools For Optimizing Landing Pages (58:58) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

“Why Taking Breaks Can Actually Skyrocket Your Success!” The hosts discuss how regular, intentional downtime is the key to sustaining high-level performance and avoiding burnout as an entrepreneur.“Entrepreneur Guilt: Why Watching Netflix Isn't as Bad as You Think!” Hear why feeling guilty for taking time off could be holding you back more than you realize, and what it truly means to recharge.“The Unexpected Business Insight That Comes from Doing Nothing.” How disconnecting completely can lead to breakthroughs and unexpected clarity on big decisions.“Why Sacrifice Isn't the Path to Success – It's Balance!” A debate on whether the traditional hustle mentality still works, or if embracing balance is the true secret to building a successful life.“The One Piece of Advice From a $20M Entrepreneur You Need to Hear!” Discover the wisdom shared by Derek Sivers, founder of CD Baby, about achieving balance, even after selling his company for $20 million.“Content Creation: Why Most Entrepreneurs Get It Wrong!” Learn why simply chopping up long-form content for social media won't cut it and what really makes a shareable, impactful post."The Power of Saying ‘No' – Why Learning What Not to Do is Key.” The hosts share how choosing what not to focus on has made a bigger difference in their success than any to-do list ever has.“Why Doing It All Is a Myth: Hire for Your Weaknesses!”Why successful entrepreneurs don't waste time mastering every skill and instead lean into what they're naturally good at.

Welcome back to our Local SEO training series! In today's episode, we're diving into Part 3, where we'll be focusing on how to create Local SEO-friendly content. If you want your website to rank higher on Google and attract more local customers, then this is the episode for you. We'll cover why content is crucial for your local SEO strategy, the types of content you should be creating, and actionable tips on how to get Google to index and rank your content effectively. Let's get started! Why is Content Important for Local SEO? Content is the backbone of your SEO strategy. Google's primary job is to deliver the latest and most relevant content when someone performs a search. This means that your content is your ticket to showing Google which search terms your website should rank for on the first page. Google constantly searches the web for new content, which is why it's essential to keep your website updated with fresh, high-quality content. By creating SEO-friendly content, you not only inform your audience but also signal to Google that your site deserves to be seen. Types of Content You Should Create Wondering what kind of content will help boost your local SEO? Here are some top recommendations: Videos: Video content is highly engaging and can be a great way to showcase your services or answer common questions your customers have. Service + Location Pages: Create dedicated pages for each of the services you offer in different locations. This helps Google understand exactly what services you provide and where you provide them. Articles and Blogs: Regularly publishing articles or blog posts on relevant topics is an excellent way to keep your website updated and give Google more content to index. How to Get Google to Index Your Content Getting Google to notice your content isn't automatic—you need to take specific steps to make it happen. Here's how: Create More Content: The more content you have, the more opportunities you have to rank for different search terms. Consistency is Key: Publishing content consistently teaches Google to come back to your site more often. Share Your Content: Distribute your content on social media platforms to drive traffic and signal to Google that your content is valuable. Make Your Content Easy to Understand: Use clear keywords and phrases to help Google determine what your content should rank for. How to Make Your Content Easy for Google to Rank When creating content, keep it focused and specific. Here are some tips: Focus on One Keyword Phrase: Each piece of content should target a specific keyword phrase to avoid confusion and dilution of relevance. Target One City or Location: For local SEO, make sure to include location-specific information in each piece of content. Use Keywords Naturally: Incorporate your keyword and location naturally within the content, typically 3-5 times, depending on the length. Internal Linking: Link to other relevant pages on your site to keep users engaged and help Google understand your site's structure. How Often Should You Post Content? At a minimum, you should add new content to your website monthly, but to see the best results, consider publishing weekly. Our most successful clients publish new content 4-5 times per week, keeping their websites fresh and relevant. Homework: Take Action! Now, it's time to put this knowledge into practice. Review your website and identify at least one new way to add fresh content. Whether it's a new blog post, video, or service page, start creating today and watch your local SEO improve! Don't forget to like, subscribe, and share this episode if you found it helpful! Stay tuned for the next episode in our Local SEO training series, where we'll dive deeper into optimizing your content for even better results.

I met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing any video, just static posts on Facebook + Instagram, which is a great start.   Content is not a quick game. You don't suddenly start posting on Instagram and get orders, however you are building up credibility, start to get engagement, and increase your brand awareness. If you want to see a return on your investment, you need to do social media advertising, but you will still need to have fresh content up at least 3x week with your ad campaign.    Content is KING for several reasons that I am sharing on the latest episode of the DO IT MY WAY Podcast at DeedraDeterman.com/podcast! 

Ever feel like content creation is a monster that eats up your time? Don't worry! In this episode, we reveal how your daily work can become a treasure trove of lead-generating content. Realtors, fashion stylists, event organizers, and interior designers, listen up! Learn practical tips to effortlessly showcase your expertise and attract your dream clients. It's time to stop overthinking and start posting consistently. Why Listen: Turn everyday activities into engaging content. Attract more clients without extra effort. Build trust and authority with authentic posts. Action Step: Document one activity this week and share it on social media. Tag me (@BrandingMomentum) so I can see your investigative reporting magic! Remember, content is king—or queen—and your daily activities are pure gold. Tune in now and start transforming your hustle into a lead-generating machine! Browse The Shop for Promotion Digital Guides and Instagram Templates to save you time. ______________________ OTHER PLACES WHERE YOU CAN FIND US & HOW WE CAN WORK TOGETHER Veronica Di Polo INSTAGRAM: https://www.instagram.com/brandingmomentum/ Veronica Di Polo WEBSITE: https://www.veronicadipolo.com/ Veronica Di Polo PROGRAMS: https://www.veronicadipolo.com/programs Veronica Di Polo SHOP: https://www.veronicadipolo.com/shop

Alex is back for another solo episode this time to highlight the importance of why specific content is king. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Guest Bio:Mary Ellen Slayter is a content marketing innovator who transitioned from journalism to founding Rep Cap, a B2B content marketing agency that excels in video and podcasting content. Her expertise lies in leveraging journalistic skills to enhance B2B content marketing, focusing on storytelling as a tool to solve business problems and drive engagement.Core Topics:Journalistic Approach to Content Marketing: Mary Ellen discusses how her journalistic background influences her content marketing strategy. She emphasizes the importance of concrete details in storytelling to make business communications compelling and memorable.Integration of Digital Media: Reflecting on the evolution of her agency, Mary Ellen highlights the shift from traditional writing to predominantly using video and podcast formats. This transition underscores the growing relevance of multimedia in engaging modern audiences effectively.The Business of Content Marketing: Exploring the practical applications of content marketing, Mary Ellen shares how strategic content creation aligns with business objectives like lead generation, brand awareness, and customer education. She stresses that content should always serve a clear business purpose.Advice for Aspiring Thought Leaders: Offering insights for thought leaders and speakers, Mary Ellen encourages a proactive approach to content creation. She advocates for experimenting with new ideas, staying curious, and consistently considering the buyer's perspective to enhance relevance and impact.Resources:Learn more about Mary Ellen Slayter:WebsiteYouTubeLinkedinInstagramVimeoLearn more about Josh Linkner:WebsiteYouTubeLinkedInInstagramXFacebookABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter its starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner — a New York Times bestselling author — is a rare blend of business, art, and science.On the business front, he's been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He's the co-founder and Managing Partner of Muditā (moo-DEE-tah) Venture Partners - an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he's helped over 100 startups launch and scale, creating over $1 billion in investor returns. He's twice been named the EY Entrepreneur of The Year and is the recipient of the United States Presidential Champion of Change Award.While proud of his business success, his roots are in the dangerous world of jazz music. Josh has been playing guitar in smoky jazz clubs for 40 years, studied at the prestigious Berklee College of Music, and has performed over 1000 concerts around the world. His experiences in both business and music led him to become one of the world's foremost experts on innovation. Joshis the co-founder and Chairman of Platypus Labs, a global research, training, and consulting firm. Today, he's on a mission to help leaders Find A Way™ through creative problem-solving, inventive thinking, and ingenuity.Learn more about Josh: JoshLinkner.comSPONSORED BY AMPLIFY PUBLISHING GROUP:Partnering with CXOs, keynote speakers, change makers, and other visionary leaders, Amplify Publishing Group (APG) is a leader in the hybrid publishing space with more than twenty years of experience acquiring, producing, marketing, and distributing books. Passionate about ideas and voices that need to be heard, they're known for launching books that start engaging and timely conversations. At each turn, they have been at the forefront of innovation and have spearheaded a critical disruption of the publishing industry.Learn more at: amplifypublishinggroup.comABOUT IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.com

Another company that scaled to over $20M in ARR. How does Alice Heiman keep finding them?In another insightful episode of "Sales Talk for CEOs" Alice Heiman was joined by Adam Robinson, CEO of Retention.com, who shared his remarkable journey of bootstrapping his company to a $22 million ARR in just four years. Not unlike “G” Guillaume Moubeche,  from a few episodes ago, Adam is willing to put himself out there and share the good, the bad and the ugly.This episode offers CEOs actionable insights on leveraging technology for sales success, the importance of transparency, and the power of authentic engagement.The Essence of Retention.com's InnovationAdam Robinson has carved a niche in the sales landscape by addressing a critical need: identifying anonymous website visitors. Retention.com's innovative approach, as Robinson puts it, allows businesses to "know who they are without them filling out a form or doing anything," revolutionizing how sales teams follow up on leads. This breakthrough underscores the untapped potential in sales technology, urging CEOs to rethink their strategies.Key Insights for CEOsInnovate to Stay Ahead: Robinson's journey underlines the importance of adopting and creating new technologies. His message to CEOs: don't shy away from technology that can redefine your sales strategy.Transparency Builds Trust: By openly sharing his company's ups and downs, Robinson demonstrates the value of transparency in building a brand. It's a reminder that honesty can significantly bolster your company's image.Content is King: Adam's success story on LinkedIn emphasizes the need for CEOs to leverage social media and content creation to engage with their audience (for actions you can take on that listen to Scott Gillum's episode). He wisely points out, "I made 18, ten-minute episodes, two different seasons...and I ended up hiring the person full time to basically 5x the output of this."Product-Market Fit is Key: "Nothing will work without incredible word of mouth," Robinson states, highlighting the essence of product-market fit. This is a critical reminder for CEOs to continually refine their offerings based on customer feedback.Simplicity in Communication: The effectiveness of Retention.com's cold email strategy lies in its simplicity. "We can identify your anonymous website visitors and give you email addresses for people who do not fill out forms. Do you care?" This approach underscores the power of clear, concise messaging.Engage and InnovateRobinson's journey demonstrates how CEOs can actively engage with their communities and innovate relentlessly. In a world where sales strategies rapidly evolve, embracing technology and fostering a transparent relationship with your audience can set you apart.To gain comprehensive insights into transforming sales strategies and leveraging technology for business growth, make sure to listen to the full episode of "Sales Talk for CEOs" Adam Robinson's experience is a testament to the power of innovation, clear communication, and community engagement in driving business success.Chapters01:43 Adam Robinson, CEO of Retention.com joins the conversation, hinting at a game-changing sales tool for identifying website visitors.02:02 Adam discusses documentary series on the growth of his company and finding the ideal customer profile.03:49 The core technology of Retention.com is revealed, a tool for identifying website visitors without forms.05:00 Discussing how personal-level website visitor identification significantly benefits sales professionals.06:15 Adam recounts his prior experience in SaaS and the inception of Retention.com amidst an ultra-competitive market.07:11 Shifting from email marketing to discovering the untapped potential in visitor identification.10:06 Transition from email marketing to focusing on the more lucrative opportunity with Get Emails.10:56 Exploring the initial growth strategies employed, including Facebook ad campaigns and their efficacy in attracting diverse clients.13:38 Pivoting to cold email strategies that leverage simple yet potent messaging to resonate with recipients and drive conversions.14:38 Emphasizing the indispensability of word-of-mouth and product excellence in scaling a business.17:07 Detailing how captivating cold emails with clear value propositions can yield significant business interest.21:10 Adam's vision of scaling Retention.com without a conventional sales team but with a focus on technology and chatbots.23:22 Adam outlines his plans to tap into the B2B market with an innovative and free product offering.33:02 Adam invites listeners to try the new free B2B product, concluding the podcast on an encouraging note for aspirational entrepreneurs.About GuestAdam is the Founder/CEO of Retention.com. Retention.com helps businesses identify anonymous people on their website, and pushes their Linkedin profiles to a slack channel, for free! Adam has bootstrapped Retention.com to $22m ARR in 4 years, is an avid content creator on LinkedIn, and loves building in public. He's trying to create wildly immersive experiences - mostly using video - for the Retention.com community. Follow him on Linkedin - his handle is RetentionAdam.(8) Adam Robinson | LinkedInCheck out Rentention's website: +250% Klaviyo Flow Revenue | Retention.comConnect with Alice on LinkedIn:(8) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs

We know content is not king. Let's talk about why everybody says it is.

On this week's episode Mac and Stock welcome Natureluvzyou to the podcast. During the episode we hear his collector journey, which started with recording opening Pokemon cards back in 2020. He was eventually introduced to sports cards and launched his card account on Instagram in January 2021.During the episode they touch on...making the transition from collector to content creatorthe importance of content QUALITY over quantity.the launch of Arena Club repackshow he balances running breaks and making contentthe creator mindset and the importance of time-managementthe evolution of the hobby in the San Francisco bay areaYou can follow Nature's journey through the link below:natureluvzyou on IGFollow Mac and Stock on InstagramMac_cardcollectionStockn_tradeThis episode is brought to you by our friends at Loupe :) Hosted on Acast. See acast.com/privacy for more information.

Neale is on his African odyssey, whilst Kev is left shivering in Malmesbury but the show goes on as normal. Today on the show, the full agenda for our special FujiCast event at the House of Photography in London on the 2nd March this year, camera repairs, Lightroom user tips, squishing and squashing images for the web, learning to love your own pictures, being hard on your creative self, SEO for a new photo business website, custom camera settings and the perfect lens for a perfect job; an Indian wedding. Email the show with your questions: click@fujicast.co.uk  Pic Time: https://www.pic-time.com/ - use FUJICAST when creating an account for discount offers to apply For links go to the showpage.

Tonight on Group Chat News we have some of the hottest stories of the week including Mr.Beast's first X (Twitter) post and how it made over 250,000 dollars, middle schoolers are being bullied for not coming to school with a Standly Tumbler, WWE signing a deal with Netflix for 5 billion dollars, Netflix subscribers surge as revenue beats estimates, Trump winning New Hampshire and what does this mean for Nikki Haley, Jon Stewart is making his return to The Daily Show and of course WINNERS, LOSERS, and CONTENT. Timeline of What Was Discussed: Football brings both sides together. (1:20)  Networks vs. Internet economy. (9:50)  A sign of the times when it comes to bullying. (20:54)  WWE x Netflix. (28:18)  Netflix is on a bit of a hot streak. (33:54)  The Republican Party has spoken, and Donald Trump is THEIR guy. (37:36)  Jon Stewart's return to The Daily Show. (46:51)  Winners, Losers, and Content. (50:22)  Group Chat ‘Kathy' Shout Outs. (1:01:29)  Related Links/Products Mentioned  Bills-Chiefs TV ratings: Allen vs. Mahomes hits 50 million viewers  MY FIRST X VIDEO MADE OVER $250,000!  middle schoolers are bullied for not having Stanley tumblers  WWE ‘Raw' moving to Netflix in shocking deal worth more than $5 billion  Netflix subscribers surge as revenue beats estimates  Watch Dumb Money | Netflix  Trump Won New Hampshire, but There Are Warning Signs for November  Jon Stewart Returns to ‘The Daily Show'  Ryan Braun to be inducted into Brewers Walk of Fame  Coachella Festival sees slowest ticket sales in 10 years  The Ben & Marc Show: Fixing Higher Education & New Startup Opportunities  Sam Walton: Made In America  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

In this weeks Tribe Talkin' episode: What we got wrong with Kiki: a fair bit. Reflections on our initial reactions, and we discuss their original pitch deck.  Content is king, and it needs to be done inhouse.  The value of MMM (Marketing Mix Modelling) for digital channels, and the rise of platforms such as Multinex.  Continued low rates of investments into early stage, however big tech companies filling the gap.   Bootstrapping and being creative will need to be a core skill. A post from Rob Liu sharing some bootstrapping inspiration.  Elon being Elon. Just wants an extra $80 billion of stock or he'll take his toys somewhere else.  AI still needs to be supervised, which people killed in Autopilot crashes realise more than most. Qantas plunges down to 41st on top branding lists. Triggers conversation about branding more broadly.  Large amounts of money and time spend on "branding" in early stage B2B is a total waste of time.  The importance of getting a clear message that makes your ideal customer sit up and take action.  hello@tribeglobal.vc 

In this episode, Dietitian Boss and CEO Libby Rothschild discuss the power of content creation in digital marketing for dietitians. Learn about the pros and cons of content marketing, how to define your audience, and choose the right content format to effectively communicate your messaging. Discover the role of content in building relationships and establishing expertise in areas such as diabetes management or food freedom. Gain insights into the importance of consistency in posting, engaging with potential clients, and building trust with your audience. What you'll learn from this episode: The importance of content creation in digital marketing for dietitian private practices. - Understanding the pros and cons of content marketing and how it can help attract and retain clients. The significance of defining your audience and choosing the right content format for effective communication. - The role of content in building relationships and establishing expertise in specific areas, such as diabetes management or food freedom. How to know your audience and create valuable content for a successful digital marketing strategy. The importance of engaging with potential clients, understanding their needs, and adjusting your content accordingly. The necessity of consistency in posting and building trust with your audience over time. - The benefits of committing to a six-month plan of consistent posting on a chosen platform, such as Instagram. The importance of creating valuable content and engaging in conversations related to your brand messaging. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here:https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). - Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. - Join our membership The Library HERE - Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

In this Creator Ave, we explore the undeniable power of content creation in establishing a robust brand presence. Discover invaluable insights like: - The undeniable link between content volume and business opportunities - Strategies for consistent content creation without the overwhelm - Real-life examples of how content differentiates winners in the digital arena Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

MPF Discussion with Jeffrey HayzlettJeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio.  He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of four best-selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Hayzlett is one of the most compelling figures in business today and an inductee into the National Speakers Association's Speaker Hall of Fame. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host and has appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons.Hayzlett had been inducted into four professional Hall of Fames that honor professional achievements including Speaker Hall of Fame, Sales and Marketing Executives On this episode of My Perfect Failure (Content is King, Activation is Queen, and Context is the Kingdom) Jeffrey reveals the importance of content and how we can grow our brand with relevant and impactful content for our audience.    Some of The Areas we Discuss.·       Discovering the fundamentals of brand identity.·       How to grow your brand and become more commercially astute. ·       Jeffrey discusses his role as the former Chief Marketing Officer at Kodak.·       Why Marketing today needs to be driven by content.]·       The importance of brands being clear on the exact problems they solve for their clients.  Links to JeffreyVisit Jeffrey's website: https://hayzlett.com/ Connect with Jeffrey on LinkedIn:  LinkedIn. Connect with Jeffrey on Twitter:  Twitter Find out more about C-SuiteNetwork: https://c-suitenetwork.com/tv/         

Hi friends! Welcome to another episode of The Render Podcast. Today we are talking about The Power in SEO and how this can play a great factor in your business and be nothing but a fabulous assistant in either landing you paid jobs or doing nothing at all. You may be thinking that you are doing your SEO right, but it is a lot more than just creating a website and publishing it. Join me as I jump right in and challenge you to think about what you are doing, ask yourself if it is enough, and we even have a freebie for you! Listen now! Here is a sneak peek of what this episode consists of: [1:30] What exactly is SEO?! [3:31] Understanding The Terms [10:00] Make Sure Your CTA is Effective [13:25] Content Is King [16:12] Marketing Stats Matter Product or Affiliate Links FREE SEO Keyword Worksheet Marketing Stats Template Thank you so much for being here and we will see you next week on The Render Podcast!

WORDS MEAN CONTENT… AND CONTENT IS KING AND NO WILL NOTICE YOU, UNLESS YOU DECIDE A GOOD CONTENT STRATEGY AND COMMUNICATE IT RIGHT. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hira-mehta/message

Chris Greene from Flood Insurance Guru shares what he's learned about creating the most robust library of content that is selling flood insurance like hotcakes. In fact, he created 1,500 videos in 1,500 days! He also discusses the importance of perfecting your processes so you can free up your time to "Wow" your customers.3 Key TakeawaysThe most effective way to create content that sells insurance for you while you sleep is answering questions your clients and prospects constantly ask you.Creating consistent content positions you as an expert in your field.You need to perfect your processes so you can keep your customers engaged without you having to exert extra effort.Resources From ChrisWebsiteYouTubeFacebookLinkedInMunch AIHubSpotBuilding A Story Brand by Donald MillerMarketing Made Simple by Donald MillerAbout ChrisChris Greene is the owner of the Flood Insurance Guru where they provide "Coverage For Now and Education for the Future." After buying a house in a flood zone 12 years ago and having a terrible experience with it Chris has spent the last 12 years helping property owners, real estate agents, real estate investors and business owners avoid the same thing he had to go through.ePayPolicy The simplest solution for insurance agents to collect credit card and ACH paymentsePayPolicy The simplest solution for insurance agents to collect credit card and ACH paymentsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audience. Today, Damon discusses the concept that "content is king," but are all topics created equally? Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How important is YOUR content?! Here's how to create killer content to attract your ideal audience and grow your brand on social media and beyond! PLUS the #1 tip I give to content creators who are feeling stuck!   Ready to grow your business with ease on Instagram! Check out the SOCIAL CEO MEMBERSHIP!   Ready to create passive income & grow your list on autopilot? Grab LIST LOVE now!   Grab the updated 2023 Freebie Content Planner   Are you a content creator and ready to monetize your Instagram? Pitches to Riches teaches you how to pitch and negotiate paid brand deals!   Follow and tag me on IG: @thebloggerbrunch   Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or screenshot this episode and tag @thebloggerbrunch on IG Stories to share with other female entrepreneurs!

Hear why robust, targeted marketing is the wisest investment you can make Want to get energized about how to effectively market your business and present it to the world in the best possible light? Listen to my interview with Melea McRae, a “fractional chief marketing officer.” What's that, you ask? According to Melea, it's when companies like hers (Crux) “joins with an in-house team to execute on a strategy and provide additional bench strength for marketing departments.” As you'll hear, Melea is on the cutting edge of what it takes to stand out amidst the clutter today and persuade potential buyers to want to connect with you. Listen, learn and share! Watch and listen to our conversation here Some important points for you to consider from our conversation today Do you really feel the marketing people you're working with understand your business? It's all about how to differentiate your message so that you're standing out of that sea of sameness. There's so much competition in every industry today. It's easy to start a business, but really hard to grow it to that next level and scale it if you're not making a wise marketing investment. What happens when marketing and sales can align is magic: rowing in the same direction, singing the same song, sharing information back and forth. “You can lead a horse to water but you can't make it drink.” Melea's company teaches the sales team how to make the horse drink. Leadership is the most important thing. CEOs must align their brand with the company's brand. Key takeaway: You better believe that younger purchasers and new potential buyers are going to research your company The people you want to reach are going to do their research. How? Online. They're going to look at your website. They're going to read your blogs. They'll look at what recent PR you've garnered. They want to know how you describe your services. Does that align with the perception they have of you? Is there consistency throughout your website? Then they're going to follow you on your social channels. Remember, they care as much about your culture, how you treat your employees, and your social responsibility as how profitable you are. How are you giving back to the communities that have helped you be successful? Therefore, you need to use social media to reflect your brand through your culture, your philanthropic efforts, how you care about DEI, and how you incorporate all of that into your brand. How to find Melea There are multiple ways you can connect with Melea: LinkedIn, Twitter, Facebook, Instagram and her website Crux. For more on why marketing is key to a sound business strategy, check these out: Podcast: Mark Schaefer—Are You Ready For The Marketing Rebellion? Podcast: Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business? Podcast: Dave Summers—How Can You Build Your Digital Brand Effectively? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Hi, welcome to On the Brink with Andi Simon. I'm Andi Simon, your host and your guide. And as you know, my job is to get you off the brink. And I love to do that by bringing you people who are going to help you see, feel, and think in new ways. People often ask me, why do I say that? We decide with the eyes and the heart, and then the head gets involved. And unless you realize that, then you really don't understand how we make decisions. And sometimes we overanalyze the data and we think we know we're making wise decisions. Melea is laughing and she's smiling at me. So I brought you a wonderful woman today who's going to help you understand the new age of marketing. It's a time of fast change, but the old issues about how do I tell my story and how do I create a brand and how do I get to the customers who need me, whether it's through inbound marketing or online search, or is it the website or is it social media? And how do I know that the dollars I'm spending are being used wisely by this collaboration I have with my agency? That's her story. Let me tell you who she is and why it's important to listen to her. Melea McRae is founder and CEO of Crux KC and co-founder and CEO of Crux-Accelerator. Now she's going to tell you where KC is as well. She's a marketing strategist, 25 years of B2B and B2C experience in leading client-facing marketing departments where she earned the reputation of an insightful brand strategist. She's formerly the Senior Vice President and Chief Marketing Officer at the Greater KC Chamber. I'm assuming that's Kansas City. Yes, it's Kansas City, one of my favorite places to work, and she's led the organization's marketing and business development offices. In 2016, she made the entrepreneurial leap and launched her own marketing firm, Crux KC, a certified women-owned business providing in-house marketing for small to midsize clients, combining the leadership of a fractional CMO with a marketing department as a service model to provide simple, smart and affordable full funnel marketing solutions. She builds marketing, communications and business development strategies for clients and positions them for sustainable growth. She also, in 2019, co-founded its sister company, Crux Accelerator, with an emphasis on sales, coaching and leadership development paired with marketing to positively impact revenue growth. I don't think I have to tell you much more about why I've selected her to come on today, other than the times they are changing and it's time to think about very important subject marketing and sales. And Melea, thank you for coming today. I appreciate you being here. Melea McRae: Andi, thank you so much for having me. Lovely to be a part of this. Andi Simon: Would you tell the audience about your own journey? I can read the facts, but you know, this is about the feelings and I have a hunch you can give it a personality all of its own. Who are you and how'd you get here? Melea McRae: Great question. Great setup. So I made that entrepreneurial leap in 2016 with a belief that there had to be a better way to service small to mid-market companies. Since then, we have really evolved in terms of working with larger companies as well. I'm a firm believer that all the marketing roles apply, as long as you really understand the audience that you're trying to reach, right? So we do consider ourselves to be industry agnostic here at Crux. We work with all shapes and sizes, from startups to global companies. We are fractional. I would say a fractional chief marketing officer meets an in-house team to execute on that strategy and provide additional bench strength, if you will, for marketing departments that are pretty well staffed or if they have certain gaps in their abilities, knowledge gaps, we will come in and fill those holes. But in many cases, Andi, we are the marketing team outsourced, where these clients simply hand us the keys and we drive. I was doing my executive project during my executive MBA at Rockhurst University here in Kansas City and I really wanted to research the trends that were happening in the advertising, the traditional advertising industry. When I left the Greater KC Chamber as our chief marketing officer, I did a brief stint with a local, what I call traditional ad agency. And I've always been on the client side. So I saw red flag after red flag on how I would do it differently if it were my own, how I would lead with transparency, about transparency and billing. For example, transparency and communication. Wait, wait, how much would you say that was gonna cost? We actually like our clients, we cheer for our clients. Nothing brings me greater joy than when a client fills out their org chart and they write their client's CMO is the Crux fractional CMO that's working on their account. So we really have this mentality because I've been that client. Like I said, I think like the client, I don't think like the agency. I think what I've noticed is what happens with a lot of agencies, Andi, is great people, great creatives, right? And I know several of them that have built really amazing agencies and businesses, but they are creatives and they lead with creative. So part of  what we say at Crux is, there's no fluff. Our tagline is “Everything you need, nothing you don't.” We jump in, we understand that client's business. We understand their business goals. We build a marketing strategy to align with those goals, and then we hit the go button and we're off and running. And so there isn't that creative fluff with us. We just get to the point, that's the name: Crux. Andi Simon: A client can have a lot of hope. Hope is a lousy strategy. I've been there. Melea McRae: Hope is a lousy strategy. I have worked with so many CEOs. I belong to CEO peer groups through my background with the Chamber. I'm pretty highly networked in Kansas City with a lot of various civic organizations and CEO peer groups and things like that, and I find myself doling out a lot of free advice and I'm happy to do so because I'm very pro business, I'm really pro small business. I feel like we have to stick together. Small businesses make up 99% of all businesses in the US. I think it represents about 44% of the total economy. So they're the backbones of our communities. And I can't tell you the number of times I've had phone calls from friends that are business owners and they've made maybe not a wise marketing investment. They found themselves without a lot of money and with very little traction towards their business goals. So I do a lot of free education with those individuals. I simply tell them, If it sounds too good to be true, first of all, it probably is. Do you really feel like the people that you're working with understand your business? There's no such thing as a one hit wonder. We know that the key is consistency. Content is still king, as you and I know in terms of fueling your digital presence and storytelling. It's all about how do you differentiate your message so that you're standing out of that sea of sameness. And let's face it, there's so much competition in every industry. It's really easy to start a business, but it's really hard to grow it to that next level and to start to scale that business if you're not making a wise marketing investment. I actually launched Crux-Accelerate for that very reason. I was working with a lot of startups. I'm really embedded in the startup community here in Kansas City. And I would watch if they would be funded. They get that first round of angel investment funding and they were out of money by month six or seven because nobody was building the pipeline from a sales perspective. We were building the marketing machine behind the scenes. But if you've got nobody following up with those leads, and nobody that can really even tell that story of how their brand is differentiated, it's really hard to close up sales. So that was really the genesis of the sister company to Crux called Crux-Accelerate. Andi Simon: Well, you know, I'm laughing because many, many years ago I was an executive at a hospital and we did marketing. I had marketing under me among other things. And we did a big campaign for some new doctors only to discover, because we created a separate telephone number so we could measure the calls coming through, if there weren't any appointments being made. So I went to the office manager and she said, Well, we don't answer that phone because we don't have any time for a new company. And I said, Oh, the 450 calls came through so he's going to wonder what marketing has done. And actually you have to pick up the phone and answer it. Now, those were the days where the phones were still phones, and we could still measure what it was. But, you know, without measures, without data, you can't evaluate anything. And it is a big empty hole that you're putting money into for what now. I'll also be honest and transparent that we were HubSpot partners for many years; now we're Inbound Marketing folks. We understand that Google has changed the way people search and buy things. So we're content mavens, like you said. And while I love social media, I love my website, I love the content, and I love picking up new clients who find me, download my white papers, do my YouTube stuff, and come and say, I need you. So marketing, yes. Is it the world that we're in? Yes. But you also have skills and services that take a young company that needs to build its story and help you get there. Talk to us about a typical kind of client, either an early stage or a maturing one. Melea McRae: Yeah, I would say, typically we're working with entrepreneurs. So they're at some sort of a growth stage, an inflection point within that company's journey. And so, yes, sometimes it's a newer company that they're ready to push the gas in terms of a marketing investment to really start to fuel sales leads. Sometimes it's more of a legacy brand that has maybe been stagnant for a while. And again, they're ready to pour some gasoline on the fire and increase their marketing efforts as well. So really any age and stage of the client is the right fit for us, as long as they're open-minded to understanding what a smart marketing investment can do for them. So we bring that chief sales or chief marketing officer to the equation that's going to build a strategy based on what does the competitive landscape look like? How is their website currently performing for them? How is digital performing? Are they getting any PR hits? PR  is that kind of secret sticky factor sauce for us and clients. We do really well internally at just mining for what are those newsworthy stories that we can pitch on their behalf and that fuels social, that fuels the website. That's with content. If those are little golden nuggets when we can nail those, even case studies. Sharing those success stories through email marketing, you know. So yeah, things like that just really work to fuel business growth for clients. And that's our vision statement honestly: fueling business growth for clients and opportunities for our team. And we live that motto every day here at Crux. Andi Simon: Thank you. Tell me a little bit more about has the intersection or the adversarial relationship between marketing and sales changed? Melea McRae: Yeah. So it needs to change. I would say in many organizations, they're still on two different paths. The sales team tends to go rogue, and the marketing team tends to abide by the brand guidelines and all the rules that apply and try to reel them in. What happens when marketing and sales can align however, is magic. If you can get them rowing in the same direction, singing the same song, they're sharing information back and forth, the salesperson is saying, Hey, this is what we're hearing out in the field, and it's really this message point is really resonating with my audience. Then the marketing can fuel that internally with social campaigns or email campaigns or do a blog, a thought leadership piece on why this particular company does this thing really well. And again, just hit those points with an explanation point, quite frankly, and put it out there in terms of content. So if they can work hand in hand, it really is magical in terms of what can result. And so that was really the genesis of Crux-Accelerate. We come in with Chief Sales Officers that become sales coaches for internal sales teams. So they'll coach the teams up through a six month curriculum where it's a group training session followed by individual executive coaching with a chief sales officer. There's a lot that goes into this, but we infuse a lot of marketing tactics, understanding what marketing is really doing behind the scenes to help you generate those leads. We're explaining to them the difference between brand marketing and building that awareness with demand marketing and generating those leads and then show: are you appropriately following up with those leads. There's an old saying for marketers: we can lead the horse to water, but we can't make the horse drink. We're teaching the sales team how to make the horse drink. And we're infusing things like personal brand and the art of networking. I do a presentation for Rockhurst University and some other organizations called the Art of Networking: just teaching them that networking equals connections and it's building relationships and how you can help them so that you're paying it forward and they're going to return that favor and it's the long play. So there's a lot of that infused throughout this curriculum, but we're pretty excited about really where Crux-Accelerator is headed right now. Andi Simon: Well, you know, I had a client in Texas and he had great sales guys. Only problem was that the folks they sold to retired and the two who were replacing them were 35 year olds and they don't pick up the telephone, so the outbound sales call folks had nobody to sales call because nobody picked up the phone. So when we did our research, the new 35 year olds said, Don't they know that we don't answer phones? We're not going to buy over the phone, we search. Or we talk on our forums, or we go to our network, but our buying journey is a different one than the old guys who retired. So my client says, So what will I do with my great salespeople? I said, They should be lead follow ups. You need to get a website that isn't a brochure. But it's full of reasons why and that turns into interest in qualified leads who your sales guys can now follow up with. It's different, but the leads should be coming to you as opposed to you, because nobody is going to answer those telephones. That's not the way it's going to work anymore and until you come to terms with them, you don't realize the integration between the web and the social and the sales. Those four sales guys knew what they knew and the habits were great, but that's not the way it was going to buy and it was flooring to him. Really? How many people are coming to my website? Yes, but they're not staying. I can tell you how many are actually staying, where they're staying, what they're looking at. I can tell you a whole lot about your website and it's not functional. It was very unsettling. Like welcome to the whole new world, welcome to the digital age. We coach CEOs all the time on the days of cold calling are dead. You know, there are Sierras out there that are still holding their sales team accountable for KPIs that are, how many daily phone calls have you made? Well, you're right. No one. Do you pick up the phone? I don't pick up the phone anymore. I don't even know why I have a phone on my desk. I never answer it. Quite frankly, nobody buys that way anymore. They are in charge of their purchase pattern, and they are influenced. So by stories, I want you to talk more about stories, because the human being lives a story in their mind. It's an illusion of their reality, welcome to the world. And they only relate to things that match that story. And if you're out of sync with them, they don't even see it. So tell me about your branding and your brand storytelling, because I think it's an essential part of a marketing campaign that's often overlooked. Melea McRae: Oh, completely essential. In fact, when I launched Crux, we were really known as a content shop, and storytellers really followed by strategy. Over the years, over the last seven years, we've really established bench strength and all the other marketing tactics and expertise that we've needed, but we started out as storytellers, so huge advocate of storytelling working. And it goes back to content being king. So let's take thought leadership for example. People are going to follow you on your LinkedIn network or whatever channel, Instagram, whatever you prefer, based on the fact that they're relating to the content that you're sharing. So for Crux, for our voice, for example, I do a lot of blogging, a lot of thought leadership, and I always try to tie it back to some sort of an analogy or some sort of a story that's happened to me in my past, and then I relate it to a topic or a trend, and I have garnered a really nice following as a result. Well, we do this for all of our clients. I have CEOs that will say to me, You know, it's not leadership that's really important. Oh my gosh, it's the most important thing. Because again, it's establishing that CEO's brand or whichever leader in the company, it doesn't have to be the CEO, and it aligns their brand with the company's brand. This is who people do business with: people. This is who I'm doing business with, and this is what makes them an expert on this particular topic. And then when you're telling it in storytelling form, you know, 800 words, it's a fun quick read, and you can pull quotes out of that and use it in your social media posts, you can maybe tie a PR story that relates back to the thought leadership piece and you can pitch that to the media. Maybe it came out of a case study, a success story and something that went really well successful with your clients. Let's capture that. Let's grab their testimonials, let's push that out through a case study that might also spawn the idea for a thought leadership piece on that particular win. What made that a win? So there's so many ways that you can repurpose that content as well, but it truly is what differentiates a brand. It's what makes you stand out. It is what those younger purchasers are looking for now. They want that content and they're going to do their research. And how are they going to do their research? Online. They're going to look at your website. They want to read those blog articles on your website. They want to look at what recent PR have you garnered. How do you describe your services on the site? And does that kind of align with the perception that they had? Is there consistency throughout? And then they're going to follow you on your social channels. Really oftentimes anymore, Andi, they care as much about, new potential buyers of your products and services, care as much about your culture and how you treat your employees, your social responsibility. How are you giving back to the communities that have helped you be successful, in terms of what it is that you're offering in terms of a product or service. So social media is just another way to reflect your brand through your culture, through your philanthropic efforts, through how you care about DEI, how do you incorporate that into your brand? We do a lot of work with our clients now around what we call employer branding, because recruitment, we're all still searching for and finding the best talent. And it goes both ways. You're trained to reach those potential clients, but you're also trying to reach those potential candidates.  So this is how you can use thought leadership. This is how you can use your culture in terms of attracting both of those audiences. Andi Simon: I'm curious, I was interviewing someone today for a podcast who's an expert in LinkedIn. With the Twitter changes and Instagram's growth and Facebook's role, the common question I get is, Well, which ones do you do? Which ones do you look at? And I figured I might ask you, the marketing expert, which ones for which people to do what things, because they aren't identical by any means. Melea McRae: And they should not be identical. It depends on the audience. The audiences that you're trying to attract, where are they? So if it's a younger demographic, maybe it's TikTok, it's definitely Instagram. Twitter has kind of lost its appeal for a lot of B2B businesses, but I look at Twitter as headlines. So if you're just scanning headlines, that's a good way to use Twitter. Facebook is still really powerful, many demographics in terms of various audiences, and it always performs better than I think it's going to. That's really the power of using one's own network as well. Like, I'm in a lot of Facebook groups with women who mean business in Kansas City, the Casey Chambers and civic organizations that I'm in. So that's a great way to get certain messages out where my brand is tied back to the company brand. But my number one network for Crux is LinkedIn. We do a lot of business to business marketing. And so that's what I would recommend for anyone that's doing a lot of B2B marketing, but you have to really look at the other channels and how they can benefit you in terms of reaching the audiences that you're trying to reach. Andi Simon: And for LinkedIn, it has become a marketplace that I'm finding, excuse me, not particularly pleasant. If I have one more person who wants 15 minutes of my time to sell me one more thing that I'm not interested in. I'm trying to remain true to my brand and my story. That's what my client this morning, who was doing a podcast with us, said, If you turn it into a marketplace, go for it. But it is not a good marketplace. You're better off investing in content on your website and attracting people who are searching for you, as opposed to trying to push it out like a cold call. And that's what it feels like. And they don't know if I'd be interested or not, but I'm sure you would be. And here's 15 minutes of my time. Hit, click this link. No, no, no. And I say, LinkedIn, what have you become? Melea McRae: Yeah. That is unfortunate. I would agree with you. I'd probably get hit up by 15 of those a day, but the power is to the user. So I can go and just x on all of those and not accept them. It's making it harder and harder to lead through. And for an old school networker like myself, it kind of encourages me or re-encourages me to go to more of those networking events, having more of the face-to-face content. I was probably at six different networking events just last week, Andi, and got a stack of business cards. People still use business cards and still hand them out. I try to make networking events a game, and I try to give myself permission to leave after I get three business cards. That's something I teach my students as well. And then you follow up with that personal email. You kind of jot something down on the back of them, a memory point. Maybe they're traveling to Costa Rica next week or whatever it is, and you send them that little follow up or don't ever underestimate. I almost find that a bit joyful, you know, it's a real person with a business, a business card. It's like real, it's tangible. Andi Simon: Which reminds me to redo my business cards. I'm almost out. Melea McRae: Can help you with that, Andi! Andi Simon: I will get back in touch with you. I could use a fresh look. It's been three years since we were out enough to worry about them. And, now I gave them out at an event I was at all weekend and I realized they've getting awfully old-looking, time for a fresh look. But in any event, this is such fun as you look to the future. Somebody ranked our podcast among the top 10 futurist podcasts. So I'm a futurist now and I am a futurist. Well, the question is, what do you see coming next? Melea McRae: You know, I think that we've had a lot of people try to knock off this model of being that marketing department as a service, as you will. I think that the traditional ad agency model is dying. I think that they're having to rethink, again, how you partner with the client, how you really dive in deep and learn their business and use marketing to propel that growth for the client, customize those marketing strategies and those engagements. There is no such thing as a one size fits all. So I definitely see that changing. I think what protects Crux a little bit in that regard is, it's hard to bring a fractional chief marketing officer to the equation if you've never been a chief marketing officer. And I have, and I've homegrown this talent and a lot of agency owners have been creative. And so I think it's hard for them to make that switch. You can't just put on a CMO hat and say, I'm a CMO today. So I think that we are going to see more of that probably. Fractional CMOs is a very highly searched word on the internet. So that's a buzzword that's really taken off. I will be interesting to see what happens with AI, ChatGPT, and you know, how people are utilizing that for writing versus kind of more of the old school. Really understand your brand voice and write to your brand voice. I think, you know, AI can get people maybe 60% to 70% of the way there, but you still need that writer and editor that's going to polish it and put it in that brand voice. But I know that's definitely on the horizon. Podcasts are huge, what we're doing today. We're doing a lot of podcasts for our clients. We're doing them ourselves internally at Crux. And it's another way in live video, audio form, to tell those client success stories and let your client or your prospect or your key stakeholder get their message out, just like you're doing for me today. So that is definitely a hot trend that we're seeing with clients. And video, video, video, video. Use it. You have to use it on social, you have to use it on your website. Google loves video so it's just utilizing, kind of pulling all of those marketing levers in the way that it's really going to fuel growth and attract those audiences for the clients that we serve or for your own company. If you're a CEO listening to this, how are you making sure that you're working with a partner that's pulling all those levers in the right way for you? And that's definitely a trend, because clients are getting more sophisticated as well about marketing techniques, as they should, which is great. Andi Simon: One last question before we wrap up. The buyer's journey is taking, in some cases, longer and longer. They are spending more time evaluating and evaluating and are most uncomfortable from what I've seen in making a quicker judgment. That buyer's journey that we used to look at in terms of filling the funnel and how long it took to get down to an actual purchase. The discomfort people have come from. Many of them are buyers who are younger and the management system isn't clear. The risks are high, they're not quite sure. It's not IBM. You used to buy IBM because it was IBM, and there is no similarity in many things that you're purchasing. I have one client who keeps buying software that doesn't work particularly well and I laugh after a while because he buys on a less expensive side and the more innovative side, but not necessarily the more functional side. But he takes a long time to decide and then is sure. I don't know if you're familiar with the Paradox of Choice, Barry Schwartz's book, about the paradox of choice. So many choices we don't make, and then when we make them, we return them or we're unhappy with them or we should have bought something else. And I do think it's part of the culture of today, which makes buying and managing and measuring challenging. Is this similar to what you're finding? Melea McRae: It's interesting, we have a really good close rate with our prospective clients. It runs around 70%. Now, I will say in Q1 of this year, we saw people signing contracts less. Q2 though, it's been bubbling up again. I think back to your IBM analogy, it really speaks to the brand reputation that you have developed. And so, for us, PR, and awards and that recognition has gone a really long way in terms of elevating the Crux brand in and around Kansas City. And we have clients all over the country. But, when they're searching for us, because everybody's out there researching, and it can delay a decision or it could speed up a decision. So they're researching Crux and they're saying, Oh, Inc. Magazine, best workplaces, that's cool. Um, champions of business with the Kansas City Business Journal, based on things like how you treat your employees. I always encourage our clients to take a look at those awards in their area, and it's kind of like a great way to get some PR, through the award recognition as well. That really elevates that brand and builds that brand trust with your potential buyer. So if you're really placing an awareness on that in terms of your marketing solution, I do think that can go a long way to speeding up that buyer's decision. They trust you, they're going to buy from you. Andi Simon: Well, you know, in some ways it credentials you as being a third party that says you're great, and even if the product isn't great, you have a great place to work. So that must mean the product is good. I mean, there's sort of all kinds of interesting links to it. This is such fun. My last question for you, usually I say that people remember the end better than the beginning. So are there one or two or three things you'd like our listeners to remember so they can find Crux as their solution? What would it be? Melea McRae: I would say, remember the power of storytelling in terms of elevating and differentiating your brand in your marketplace. I would say content is king, so make sure that you are utilizing fresh content on your website, understanding those keywords that people are using to search you and you're incorporating that into your digital presence. You're incorporating that into your blog post. You're understanding the importance of thought leadership. And I would say when you do make that marketing investment, make sure that the organization, the agency or marketing firm, or we call ourselves a UN agency that you're partnering with, really takes that time to dive in and understand your business. They're not going to be able to build that customized marketing strategy for you if they don't. Andi Simon: This has been a lovely conversation about something near and dear to my heart, but I don't get to talk about it very often because nobody talks about marketing very often, I must tell you. But here's a wonderful woman in a wonderful agency. Might be in Kansas City, but it takes care of the world and it would help you see, feel, and think about yourself and your business in new ways. And so give them a call. Where can they reach you? Melea McRae: They can find me at cruxkc.com or findyourcrux.com. Andi Simon: Terrific. Terrific. And I bet we can find you on the internet, on social, on the web. It's going to be fun to see what happens. You're gonna push this out and I want to know what the data tells you about a podcast and what it can do for you. I've had too many podcasts. We have a lot of data. It's been fun. Let me say goodbye. Thank you for all of you who come. Remember, pre-order my new book. It comes out September 26th and the more pre-orders Amazon loves. So it's called Women Mean Business. And it's on Amazon and Barnes & Noble. And it is going to be a great book. It looks gorgeous. There are 102 women in there who give you their wisdom. And some of those wisdoms are, we say, as we look at the book, turn a page and change your life. So you ask yourself, what could Lily Ledbetter tell you? Or what could Christie Hefner tell you? Or what could Carol Toll who runs UPS share with you? What can successful women help you do in ways that you might not without hearing them? And it's a beautiful book. So I thank all my folks who are in it, but I'm really happy to share it and a little pre-order would make me happy. So we'll see whether this podcast can generate some. In any event, goodbye. Have a great day and take care for all of you who have come. Thanks again. See you soon. Bye-Bye now.

In Episode 40 of The Business Development Podcast, host Kelly Kennedy welcomes marketing expert Esther Hall as the guest. Throughout the episode, the two discuss various topics related to business development and marketing, emphasizing the importance of storytelling, emotional connection, and the role of every individual in an organization in representing the company. They also delve into the significance of personalizing marketing efforts, overcoming fears of cold calling, and the fun and rewarding aspects of business development. Esther Hall shares her experience in the wine industry and her passion for marketing, while also discussing her role as the marketing manager for North America at Fluor.Overall, the episode provides valuable insights and advice on business development and marketing strategies, ensuring that companies effectively connect with their audience and grow their business.Key Takeaways: Business development and marketing are essential for establishing an emotional connection and understanding with customers.Sales and marketing skills are crucial for all employees, regardless of their role in the company.Companies should focus on involving all employees in marketing and representing the brand to clients.Effective marketing involves storytelling, personalization, and understanding the pain points of customers.Business development and marketing can be a fulfilling and enjoyable career path.Actively marketing and making cold calls are still relevant and effective strategies in the 21st century.Creating a strong brand power and differentiating oneself from competitors is crucial in selling products or services.Building personal connections and human interaction are fundamental to business success.Marketing is a form of psychology and understanding consumer behavior is key.The decline in dating apps highlights the importance of human interaction and connection in various aspects of life.Confidence and perseverance in sales and marketing efforts are necessary for business growth.Understanding the competitive landscape and adapting marketing strategies accordingly is crucial.Companies should embrace and empower business development professionals to drive success.

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he's just getting started! His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Matthew Hunt: Website: automationwolf.com Twitter: https://twitter.com/matthewhuntme Instagram: https://www.instagram.com/mjhunt/ LinkedIn: https://www.linkedin.com/in/matthewhuntme/ Facebook: https://www.facebook.com/matthewhunt

On this episode of Podcasting for Experts we're going to take a deep dive into content marketing. As a business owner marketing and sales are 2 of your most important responsibilities, and when your time is limited it's SO important to focus on doing what works.We're going to be discussing the types of content and different formats and what has the biggest benefit for your business in the long term.Full Shownotes:  https://pristinepodcasts.com/s4e5To get support for your podcast check out our podcast management packages here: https://pristinepodcasts.com/podcast-management-services/JOIN THE COMMUNITY:Join our Marketing and Business Community here:https://discord.gg/7VXCD5HVQhIf you'd like to submit a question or topic request for the show or talk about working together on a little collab then reach out to us anytime at - podcast@pristinepodcasts.comSupport the showThanks for listening!Reminder: The show used to be called Podcasting for Experts and has been re-branded in 2023 to "The Scrappy Business Podcast" - because your podcast does NOT exist in isolation. To hear more listen to episode #43.For shownotes and links mentioned head over here: https://jessicadornieden.com/the-scrappy-business-podcast/For business tech and systems help feel free to nosy around my website: https://jessicadornieden.com/For podcasting-related content and services visit our agency website: https://pristinepodcasts.com/You can find me on various social platformsIG: @jessicadorniedenTikTok: @jessicadorniedenFacebook Personal: /jessica.dorniedenYouTube (new videos coming): @JessicaDornieden

Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who actually want to buy your product? Choosing the right topics for your SEO strategy can make or break your business, and it all begins with keyword research and understanding your audience's intent. Today, Damon discusses if content is king, are all topics created equally? Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to make more progress in the next 3 months than you did in the last 1 year: https://2000books.com/ql How to Double Your Weekly Output while working 10-20 fewer hours/week using a 9 Second Forcing Function Trigger: https://2000books.com/superfast Watch this episode on our YouTube Channel: https://www.youtube.com/2000books

Chris talks about the fall of Twitter and Joe Biden's Chances in November 

In this episode we hear a powerful story of how Max Müller, Founder and CEO of Video Editing Experts, discovered that his career path in finance wasn't for him. After switching gears to follow his passion in video, Max now leads a company of over 150 team members service clients around the world. Tune in as Max shares his experience and lessons learned from his journey. About Max Müller: Currently CEO of one of the largest social media content teams in the world, Max Müller, is changing how business owners approach social media. Over the past 6 years, he has been working with big names such as entrepreneur and host of Shark Tank, Daymond John, YouTube stars and coaches, such as Sunny Lenarduzzi, and hundreds of other business owners. Now, he continues to scale his social media business with one thing in mind: CONTENT IS KING. About Lions Guide: Your leadership is what enables you to accomplish your goals in your career, in your business, and in your life! If you could use more certainty in your life, and you don't have the growth or traction towards your goals that you want then… yes we're talking about your leadership… If you are a business owner or executive, who needs your team to execute on your goals and objectives… yes, we're talking about your leadership… If you are run an organization, and you need your teams within to successful align and accomplish the mission… yes, we're talking about your leadership… Get empowered to be a world-class leader! If you could use some help in leveling up in any of these areas, be with leading yourself, or leading others better, then you're invited to visit us at LionsGuide.com to book a call to talk about which of our programs is best for you…

In this episode, Jennie covers everything you need to know to create a video content marketing strategy!  Key Points:

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You'll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

In this week's exciting Inside The Wolf's Den episode, Shawn and Joni welcome expert marketing and social media content creator Josh Culler. Josh is the president of Culler Media, a successful media service firm that offers a multitude of branding and marketing content for various businesses and industries. With well over a decade of experience in the media space, Josh highlights the significance of customizing unique and compelling video marketing content for your company. He also educates us on the importance of making videos as relatable as possible to your unique audience. In addition, Josh offers his best marketing tips on the popular social media platforms where your target demographic hangs out. Culler Media Link: https://cullermedia.com Facebook: https://www.facebook.com/cullerjosh/ Instagram: https://www.instagram.com/joshkculler/ TikTok: https://www.tiktok.com/@thecontentnin... REI Marketing Podcast: https://reimarketingweekly.com/ Culler Media YouTube Link: https://www.youtube.com/channel/UC_r8wp9BUrhTLgLR4barKww

Milissa Grande is a top lifestyle influencer from Canada and shares her story on how she has worked with top travel brands but says she's picky about who she works with. its all about the story and quality content. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Power Unit Success(cast), top real estate agent Chastin J. Miles is interviewed by fellow agent David Riley on the importance of creating content to attract leads and grow your business. Chastin shares his personal journey and the strategies he used to build a successful career in real estate, as well as tips on how to create engaging and effective content. Don't miss out on this insightful conversation and learn how to leverage the power of content to achieve success in real estate! Plus, hear all about Chastin's upcoming event that you won't want to miss. For more information on the Do The Most Conference, visit https://imdoingthemost.com For more tools and resources, visit http://chastinjmiles.com

This week's episode of WIMB features an insightful conversation with Thomas Strider, a business coach for early-stage content creators and freelancers. We had a pretty cool discussion about topics such as the impact that writing has on people, the importance of getting enough rest, how to deal with negative comments online, personal branding and more. Check out the episode if you want to listen to the whole conversation.   -------- Click here to stay in the loop: www.zlatkobijelic.com/links Follow Zlatko on Twitter. Follow What is my Brain? on Twitter.  

“Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories.” In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/neilthomson   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Roofing companies and contractors of all shapes and sizes can learn a thing or two from our guest! The roofing content king himself, Dmitry Lipinskiy joins To The Point! Founder of Roofing Insights, Directorii, Roofing Process Conference, and roofing content king, Dmitry gives valuable advice around content and more for trades companies of all shapes and sizes.

SPECIAL ANNOUNCEMENT! + How to create killer content in 2023! 3 things to think about when creating content for your audience. Creators, service providers, entrepreneurs…this is for you. Grab the updated 2023 Freebie Content Planner   GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE! Book THE EXPANSION.   Learn how to build and grow a profitable email list with my training, Email Queen!    Ready to monetize your Instagram? Pitches to Riches teaches you how to pitch and negotiate paid brand deals!   Follow and tag me on IG: @thebloggerbrunch   Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or screenshot this episode and tag @thebloggerbrunch on IG Stories to share with other female entrepreneurs!

On this episode we talk with Charles “Chuck” Frydenborg, Chief Executive Officer at MarketMuse, a company that uses data science to empower companies to create new, expert-level content that is optimized for search algorithms.With the algorithms getting smarter every day, it is essential that your content be considered “expert” on the topic you're writing about in order to rank well and drive traffic. This can be difficult to do, and Chuck explains how his company helps with that process.Content is king these days and content marketing is becoming increasingly important in marketing efforts for large and small companies. Content is available 24/7 and it has become the means of introduction of prospective customers to the sales cycle in most industries. He also dives into his subscription model, and why it's important for the health and future of his company. Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #Saas #subscriptions #subscriptionbusiness #subscriptionservice

Bryson DeChambeau shares why he's prioritizing content creation and how that factored into his decision to play on the LIV Tour. He then gives Michelle and Hally a quick tutorial on how to gain distance. Also, M & H read and react to listeners' craziest(!) golf stories as well as discuss how to be #authentic when building a #brand on social media. See omnystudio.com/listener for privacy information.

Join Robert and Joe in this classic episode of Stuff to Blow Your Mind in which they discuss even more crab science and mythology. (originally published 11/30/2021)See omnystudio.com/listener for privacy information.

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page's Google Search ranking. This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns. Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it's more relevant than ever to keep a close eye on them. Resources mentioned in our episode:Google Ads frequency target for YouTube campaignsGoogle Search ranking algorithm and linksCamp LeJeune Water Contamination LawsuitMonsanto's Roundup LawsuitPhilips Respironics' CPAP Device LawsuitLet us know that you enjoy the show by subscribing and leaving us a review! Don't forget to send us your questions and comments at ask@incamerapodcast.com.

Content is King!!! On this episode of The Shred Show, I'm joined by none other than the KING of video himself, Ryan Ehler, and we're discussing why Loan Officers need to start creating content and how it's going to help them grow their business. Come #Shred with us! #mortgage #loanofficer #mortgagebroker #marketing #socialmedia #contentisking

Q: What's the most important thing in communication?A: Having something to say!In Season 2, Episode 6 of the Radio Rabren Podcast, we sit down with Steve Knox about the importance of communication, having difficult conversations, and active listening!Steve is a private coach and consultant who teaches the timeless skills of compassion, confidence, and courage to families, leaders, and teams worldwide. https://www.steveknox.us/

Danny Iny is a leading voice in the world of online courses and online business. He has been featured or contributed to publications including the Harvard Business Review, Entrepreneur, Inc., Forbes, and Business Insider, has spoken at places like Yale University and Google, and is the author of books including Teach Your Gift, Leveraged Learning, and Effortless.Connect with Danny Iny:Website: http://www.mirasee.com TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. Creating great content is so important. It will make you stand out and be a resource to your prospects. Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. Creating great content is so important. It will make you stand out and be a resource to your prospects. Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. Check out our free guides on this topic and others at: msp-camp.com

SEO is the holy grail of online marketing. But optimizing your content to rank higher on Google can be easier said than done, especially if you're an entrepreneur who's strapped for time and strapped for cash. Let's see how these business owners create content that reflects their brand story, and how you can do the same – on a budget. In Episode 5, Season 3 of Making It Work, we speak to Christa Cotton of El Guapo Bitters, Graham Veysey and Fisk Biggar of Graham+Fisk's Wine-In-A-Can, Jacquelyn Rodgers of Greentop Gifts and Logan LaMance of Kanga Coolers. So how do you create content that really converts? And is setting up a blog all a waste of time? Tune in to find out.

To join our community of Successful Online Trainers, go here:http://www.successfulonlinetrainers.com/ To learn more about coaching programs, DM me “10k” on IG: https://www.instagram.com/@bmarkfit Apply to Work With Me Here: bit.ly/BuildYourOnlineFitnessBiz