Are you a SkillPreneur®? If you’ve taken your expert skill, trade, or craft and combined it with your entrepreneurial spirit to start a business, then you can call yourself a SkillPreneur®! The SkillPreneur® Show is for small business owners who want to learn how to operate their business more effec…
With non-stop buzz and endless options, Social Media has become a topic of confusion and questions for many small business owners. This week, Catherine Barton of the Pinwheel Group joins the SkillPreneur Show to bring clarity to how a business can benefit from the use of social media tools. Plus, we talk with Chris Davis, also from the Pinwheel Group … Read more about this episode...
Just like a personal reputation, your business has its own reputation which can improve or degrade depending on its actions. This week, we’ll focus on three key areas of your business to keep finely polish, which will build a solid reputation and keep your customers coming back again and again. Plus, we talk with Michael Deutsch from iPromoworx about applying … Read more about this episode...
Starting a business is a massive task; it takes a lot of time, energy, and money and there is no guarantee of success. This week, we share the top ten questions you should answer before you take the leap into entrepreneurship. Plus, we talk with Arnie Herz from LegalSanity.com about protecting your business and your brand names with a trademark … Read more about this episode...
As a business grows, you will inevitably need to bring on staff to support it’s operations. This week, we discuss how to know when you are ready to add staff, as well as some simple steps for how interview and select the right person to fill your staffing needs. Plus, we talk with Scott Martineau, co-founder of Infusionsoft, an … Read more about this episode...
Is your marketing working as effectively as you would like? Perhaps it’s time to niche! This week, we discuss target marketing by focusing on a specialized niche within your industry. Special Guest: Business Coach, Karen Burke from Mobius Coaching. Plus, we talk with the folks at UPS about how the shipping giant is serving small business through unique cash flow … Read more about this episode...
If you’ve been in business for any length of time, you know that entrepreneurship (SkillPreneurship) require much more time than a “regular” job. This week, we discuss how to balance your business and the rest of your life. Special Guest: “Mompreneur” extraordinaire Marni Battista from Dating with Dignity. Plus, we talk with Jenn Lim, Chief Happiness Officer for the book … Read more about this episode...
When it comes to setting the price of your product or service, there is no sure fire way to select the price which will most effectively sell. This week, we’ll explore some points to consider when setting / changing your prices and creating your business proposals. Plus, we talk with Rajen Sheth from Google as we explore the productivity tools … Read more about this episode...
A thriving business has so many moving parts, it’s often difficult for a business owner to make sense of it all. This week, we reveal a simple business methodology for you to understand each component of your business and allow you to make effective (and profitable) decisions. Plus, we talk with Oliver Mauss, CEO of 1and1.com about their simple and … Read more about this episode...
This week, we demystify the (sometimes dreaded) task of sales for small business owners. Learn a step-by-step process to take a potential customer from an active prospect, through a structured sales conversation, and finally to the point of purchase and delivery. Plus, we talk with the folks at Ink from Chase about the features of its new credit card designed … Read more about this episode...
Like it or not, as a business owner, you are a leader. This week, we’ll examine the attributes of a successful leader and how you can exhibit more effective leadership in your business. Plus, we talk with the folks at Intuit Websites about their cool, new tool for building a website for your business. Plus, we open up the ABEL … Read more about this episode...
This week, we’ll discuss how the message you communicate throughout your marketing will drive the image (or brand) of your business, and why you need to pay attention to it. Special guest, Joyce Restaino will share her expertise about the written words (copy-writing) included within your marketing. Plus, we’ll chat about Social Media with Stephanie McLaughlin of Savoir Faire - … Read more about this episode...
The golden ticket for any small business is to provide excellent customer service (A.K.A. as a “WOW” experience). This week, learn how your business can grow exponentially by creating raving fans, who will ultimately become your word-of-mouth marketing force. Plus, we’ll chat with Kate Steinbacher of Coaches Console, an online business management / growth system. Email your business questions … Read more about this episode...
Are you still networking the old fashion way!?! Drop those tired old techniques that waste your time and bring poor results. This week learn the new paradigm of business networking. We’ll explain a proven step-by-step approach to effectively network and attract new customers at any type of networking event. Plus, we open up the ABEL Business Institute “Mail Bag” and … Read more about this episode...
There is no question about it… starting and maintaining a successful business is a challenging task. And, having the best products or services is not always enough to guarantee success. This week, we discuss the necessary mindset traits that every entrepreneur needs to understand and nurture in order to thrive as a small business owner. Plus, we open up the … Read more about this episode...
This week, learn how to maximize your marketing efforts through understanding your “client acquisition cycle.” We’ll define the difference between “active” and “passive” marketing and which one holds the best value for small businesses. Plus, we reveal some common marketing mistakes that small business owners should watch out for and avoid. … Read more about this episode...
The path to a highly profitable and sustainable small business is through effective automation and consistent business systems. This week, we’ll discuss how efficient systems and clear/concise policies and procedures will allow your business to be independent and sustainable, while saving you time and money. … Read more about this episode...
The idea of money can be a touchy subject for many people… especially small business owners. It doesn’t have to be!! If you have an awareness of your money mindset and an understanding of some basic financial principles, you can take control of your business finances and make YOUR money WORK for you. Listen and learn how! … Read more about this episode...
If you’re like many small business owners (A.K.A. SkillPreneurs), you probably ask, “Why do I need a business plan?” This week, we explore how a plan can provide SkillPreneurs with clear and concise directions to follow as you grow your business. We’ll also explain how to create a plan that is “Functional” and will guide you to create a business … Read more about this episode...
This week, we discuss the hub of any business – products & services. Learn how you can create and develop your products & services so that your customers will desire, purchase, and rave about your offerings. Also, understand how to improve and maximize your existing products & services in order to increase your profit margins and strengthen your bottom line. … Read more about this episode...
This week, we demystify the (sometimes dreaded) task of sales for small business owners. Learn a step-by-step process to take a potential customer from an active prospect, through a structured sales conversation, and finally to the point of purchase and delivery. Also, learn how to talk about your products/services in terms of benefits (what the buyer ultimately “gets”), rather than … Read more about this episode...
This week, learn how the quality of your Customer Service will make or break your small business. We’ll discuss how you can grow your business by creating RAVING fans of your products/services and over-delivering on your promises. Also, learn a 6-step process for turning a customer complaint into a positive customer experience. … Read more about this episode...
This week, learn the essential marketing tools and strategies that will have your clients know that you are OPEN for business. You’ll learn the client acquisition cycle and how to effectively network (an integral part of your marketing strategy). Plus, we’ll discuss the social media marketing trend and why you need to be using these new tools. … Read more about this episode...
This week, we’ll examine the eight components of business as they apply to the Toddler Stage of business development. Following the Infancy Stage, the Toddler Stage is when the business is starting to find its legs, a growing volume of customers are being served and consistent business systems are being established. Visit the Creating Business HarmonEy Methodology page to follow … Read more about this episode...
All businesses live and die by their customers. This week, we’ll explore some customer service successes (as well as a few horror stories). Plus, we identify the critical need for businesses to provide excellent customer C.A.R.E. and how to create RAVING fans to drive your word-of-mouth marketing buzz. … Read more about this episode...
Whether you run an organization with 100+ people or you’re a solo-preneur, your leadership skills are critical to the success of your business. On this episode, we’ll talk to Vijay Aluwalia of varune.com, a leadership and project management consultancy firm. We’ll identify the traits of an ideal leader, as well as highlight some leadership blunders to avoid. … Read more about this episode...
As we continue to peel apart the Creating Business HarmonEy philosophy, this week’s show will focus on the first stage of business: Infancy – when a business makes the transformation from an idea to actual existence. Learn the steps that a business owner will take to set up a new venture. … Read more about this episode...
Every entrepreneur needs to understand the four stages and the eight components that encompass every business. In this week’s show, Ed and Michael will introduce the philosophy of Creating Business HarmonEy, a roadmap for business owners to follow when starting, growing, or transitioning their business. We’ll reveal the four stages and eight components, while diving deeper into each one during … Read more about this episode...
Change the way you think, feel, and conduct your business and yourself! Brought to you by ABEL Business Institute, the SkillPreneur Show provides the knowledge to help you attract new customers, build a smooth running business and earn the profits you desire. … Read more about this episode...