Podcast appearances and mentions of scott martineau

Ep. 83 - This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable automations in your business.

This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable…

Keap Co-Founder Scott Martineau E16 Keap (formally Infusionsoft) helps small businesses grow without the chaos. Keap s industry-leading sales and marketing automation software helps serious entrepreneurs get organized, follow up and automate to create peace of mind, grow sales, and free up time. Scott Martinueau is the co-founder and chief marketing officer at Keap. He s served […] The post Keap Co-Founder Scott Martineau E16 appeared first on Business RadioX ®.

In this episode, I will be talking with Infusionsoft Co-Founder Scott Martineau's Entrepreneurial Journey.Listen closely and find out Scott's journey, how Infusionsoft started, how to build teams, and how to deal with painful challenges.Find Scott Martineau Here____________________________________________________________________________Dan Bradbury can be found here:WEBSITE: http://danbradbury.com/QUIZ: What's your BPM Business Score? This quiz is going to reveal the strengths and weaknesses of your business. All you have to do is take 5-10 minutes to answer simple "yes or no" questions and you will be scored in 10 different areas of your business. Once you have your score, you will be sent a 24-page report that is customised specifically for you.Join DAN BRADBURY'S Facebook CommunityTurnover is Vanity, Profit is Sanity, CASH is KingLATEST BOOKS:Turnover is Vanity, Profit is Sanity: 9/12 Steps to Improving Your Profits & Cashflow Breeding Gazelles: Fast Growth Strategies For Your Business 

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Josh Collins, who works for an agency called Streetsense, is a TEDx alum, a speaker, and an expert in experience architecture. He will be discussing how he helps businesses design and create by leveraging experience as a strategy. “Essentially what we're talking about is serving our audience from awareness to advocacy, and everywhere in between,” said Collins. “Experience design, experience architecture really is about accessing empathy to understand where your audience is, how they experience your brand, your communications, and what they might offer, how they respond.” This leads to the idea of feedback loops, and learning to design intentional feedback loops that allow businesses to understand what those experiences are as quickly as possible. All small businesses intend certain things, but many times, those intentions don't deliver. Without feedback loops, and without really thinking critically about that, small businesses end up talking to themselves more often than not. “At the end of the day, it is the responsibility of everyone wanting to become a great brand, everyone wanting to grow their business, to make connections that your consumer, your audience never forgets,” said Collins. “That's how you get them to advocacy.” Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Chris Ducker, a personal branding expert, serial entrepreneur, and successful podcast host, who helps people monetize their expertise and their personal brand through the work he does at his company, Youpreneur. Ducker stands by the mantra of when you build the business of you, it's future-proof. It can't be copied, plain and simple. Because of your uniqueness and the way that you lean into that uniqueness is what ultimately makes you future-proof. “Regardless of what crisis you might be going through or what problems you might be facing, or whatever competitor has stolen your product idea, they can have the exact same product with the exact same packaging, but ultimately, people buy from you because you are their favorite,” said Ducker. “That's what the personal brand business model is all about. It's about becoming somebody's favorite.” Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Frank Gerola, a real estate agent in the Phoenix Metro Area, who discusses how he’s adapted his business during the COVID-19 pandemic. Gerola’s business represents both buyers and sellers. One area of concern that came up for his clients was safety while looking at houses during the coronavirus. “A lot of it is comfort level, how comfortable they are,” said Gerola. “One of the things that we try to limit is the buyers' exposure, and the exposure they're bringing to the property.” Gerola requested that no children were to be brought to a home showing. If people had to bring their children, each parent would view the home individually while the other parent stayed in the car with the kids, then they would switch. As children tend to “look with their hands,” this was a way to mitigate the spread of germs. During home showings, Gerola provided booties and gloves to his clients as well as wiped down the house once they were done looking at it. He requested the homes to have all of the lights on, all of the doors open in every one of the rooms, the closets open, a couple of the cupboards open so the only doors that visitors would have to touch are the front door, the rear door, and the garage entry door. “It’s working all together as a whole. And then letting the consumer know, the seller know, ‘We have your best interest in mind as well. We understand your concern and we hear you,’” said Gerola. “A lot of it is up to the consumer, but when you show them that you're proactive, it's a win-win.” You can find Frank Gerola’s business on Instagram, @GilbertNOW and on Facebook, GilbertNOW. His personal handle is @RealtorFrankG on Instagram and Frank Gerola on Facebook. Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by AJ Wilcox, who works for an ad agency that helps with the account management side of LinkedIn Ads as well as teaching, training, consulting, auditing, and anything else individual teams need to attract leads. Wilcox expressed that the big limiting factor for LinkedIn Ads is their cost. The average cost per click, when you're using their ad network in North America, ranges from $8 to $11. This isn't traffic that's ready to buy–these are individuals who are interested in learning more about topics, or they're interested in consuming content. So $8 to $11 a click for something that is more mid to top of funnel. “What I tell people is, if you have a lifetime value of $10,000, $15,000 or more of one of your future customers, then LinkedIn Ads is a great place to get to know them and get in front of them,” said Wilcox. “If less than that, smaller B2C offers, even smaller B2B offers, you're going to have a really hard time getting a return on your investment.” Wilcox said you're launching a combination of AMO–your audience, your message, and your offer when you present your LinkedIn ads. The first thing you're going to be looking for is your click-through rate. “I think most people who start using LinkedIn Ads should use one ad format. It's called single image sponsored content,” said Wilcox. “It's the simplest, shows up in your newsfeed type of ad. Very versatile. And the average click-through rate on these across the network is a little bit less than half a percent.” Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Brett Curry, who discusses how to leverage YouTube Ads to grow your business with a focus on ecommerce. For those small businesses that don’t have a video crew or can’t invest enough money in video production, Curry breaks down how to create a compelling YouTube ad on a budget that will still see sufficient viewership. He explains you can set your campaigns up to drive conversions, but you can also just set them up to optimize for views. Get creative when you start to build what's called a viewed video audience that has viewed your video before, so now you can run another ad to them or show them a display ad or a search ad next time they're searching on Google. If you approach it the right way, you're building an asset and an audience as well as potentially driving conversions right away. When crafting a video, you don't have to go full production. You don't need special effects and trained actors or to hire a scriptwriter for $50,000. If you just remember that the most important elements are the script or the story that the video tells, and the simple visuals, the message can still be compelling. “You could even use stock images if you had to, or basic footage that you add to it. So you don't have to go full production, in fact, I recommend you don't,” said Curry. “Start with some concepts, test those out. Once you know a concept works, then increase the production value and kind of take it a step further.” Curry also reveals three types of content that businesses can use to build brand awareness on YouTube. Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels. Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine them, build an audience avatar, build an ad set for targeting so you can then run ads and test to see what resonates and what doesn't resonate with your target audience. “It’s important to define what the internal emotions are in which your product or service solves or activates for your audience, and how that relates to the avatar that you're targeting,” said Ramondo. Ramondo recommends spending $5 on targeting a cold audience in a cold audience campaign and $5 a day targeting a warm audience, which are based off your retargeting audiences and include retargeting people who have visited your website, retargeting your email list, retargeting people who have engaged with your Instagram or Facebook profile, etc. and then run ads variable to the audience that you're speaking to. “Customize to the audience that you're speaking to because the way that you speak to a cold audience is going to be different from the way you speak to someone that's already brand aware,” said Ramondo. “A warm audience already knows who you are, whereas, a cold audience needs to learn about who you are. You need to build trust, you need to build rapport with them before you can actually get them to take out their wallet and buy from you.” Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mike Kim, an online educator of marketing who focuses on the personal brand and copywriting space. Kim’s business operates on two arms: copywriting for personal brands–meaning a speaker, a coach, an expert, a trainer, a thought leader, an author, anyone who's paid for their thoughts, and being a marketing consultant for some of the bigger thought leadership brands. “I always say that when you influence language you influence thinking,” said Kim. “We have that opportunity right now because the world is in a very, very unique place and we can use our words to bring comfort, to bring hope, to bring leadership, to bring clarity.” When Kim is ever asked, "What is unique about the way that you see marketing?" he says, marketing isn't about closing a sale. It's about opening a relationship. If you filter everything you say and do, marketing wise, through that lens, that's going to help you, because you're going to approach people as friends. You're going to approach people as people. People do business with people. “My marketing isn't just a nice slick campaign with a nice slogan. It's actually part of a bigger context, which is a movement I'm trying to start,” said Kim. “I'm not trying to be a religious leader, a cult leader, political leader, but in a sense, I'm trying to help the folks who want to become their own boss at a personal brand and help them through using the power of marketing to do it.” During this unprecedented time of the "coronapocalypse" as Kim refers to it, it is a golden opportunity for businesses to pivot the way they brand themselves and let their personal voice come out. Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mel Kettle of Mel Kettle and Associates, who is a Communication Specialist whose area of expertise is helping people connect.     “I work with clients so that they can get a clear understanding of how to connect with compassion, with conviction,” said Kettle. “I help people communicate so they connect and engage with their people. Whether it’s their people, their workforce, their customers, their stakeholders, their investors, their volunteers or whoever else they need to have that strong relationship with.” She also has a podcast called This Connected Life where she discusses what’s important when it comes to connection and her audience, as well as welcoming many guests. “Probably 50% of my episodes are guest interviews where I talk to leaders about how they stay connected with their people so that they can achieve the outcomes that they want to achieve both personally and professionally,” Kettle said. Kettle believes that connecting starts with yourself. You need to have that self-connection piece and you need to be comfortable and competent with who you are and to look after yourself physically, emotionally, spiritually and mentally. If you don't do that, then you're never going to present your best self as a leader to your workforce or to your client base, which is what many people forget when it comes to connection.   Kettle also provides insights on what small businesses can do to connect to their audience, their family, and themselves during the COVID-19 pandemic lockdown and what they should be doing to anticipate permanent changes in the workforce for the future. Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Grace Abruzzo, the owner of Rooted Physical Therapy, who is a physical therapist specializing in the pelvis area, and discusses how her business aligns with her passions, her calling and how she uses it to provide a service. Abruzzo typically works with women, but also works with any gender, any transitioning transgender and any age group. She got into physical therapy because she has a history of needing from when she was a child what she now provides. She has been trained in treating the whole body, but specializes in the pelvis. “When I was in physical therapy school, I learned that this is the thing that I always needed that I never knew existed and that most people don't know exists,” said Abruzzo. “I was immediately hooked.” Abruzzo also tackles the subjects that people don't feel comfortable sharing with a medical provider or the conversations that they hardly have with their spouse–helping those overcome the stigma behind discussing pelvic health issues. “I'm working on one person at a time, but the change I'm making, I'm hoping that we're all going to experience it,” said Abruzzo. “Because if you do healing, your partner is going to feel it, your kids are going to feel it, your friends are going to feel it, it's going to change the world.” Click play for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Jasmine Star, a photographer and business strategist who empowers entrepreneurs to build a brand and market it on social media to grow their business. “Your net worth is your network and that network is really built on social these days and that has been a game changer for my business,” said Star. The secret to a successful social media presence is the ability for people to show up consistently. It wasn't until Star had crafted a plan for consistency that people would expect her to show up as a representation of her business and her brand. She had created a brand using a blog with nothing more than her words and being consistent, and applied that same ideology to Instagram. Her social curator business will help any type of content or organization see authentic engagement on social media.   “You are enough. Do you have the willingness to keep on pushing forward to get to where you want to go? I believe that we all have that wild ability for success as long as you remain undaunted,” said Star. Jasmine Star can be found on all social platforms @JasmineStar. You can also find her at jasminestar.com and all of her social media membership. For those who want to create a brand in marketing and social media, you can find her at socialcurator.com. Click play for more.

Clate Mask is an entrepreneur and co-founder and CEO of Keap, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur, and Fast Company. What you'll learn about in this episode: How Chris's special Thriving In Chaos series is designed to bring advice from top experts to help you take control of your life and reclaim your future How Clate joined Keap (then Infusionsoft) in 2002 as one of three co-founders, and how the company has since grown to over $100 million with around 400 employees Why escaping the chaos with a clear plan is the key to surviving and thriving, and why strong relationships and service are core to thriving in chaos How Clate learned after the 2008 recession that serving, giving, and teaching create new opportunities even in difficult times Clate shares three invaluable mindset strategies: building your emotional capital, practicing disciplined optimism, and exercising entrepreneurial independence Why the first few years at Clate's company were about survival, how Clate learned to change his mindset, and how his new mindset made a real difference How the pandemic has affected Keap's short term goals, and how their ten-year goals have remained unchanged Why having a laser focus on your niche rather than falling prey to “shiny object syndrome” is necessary for growth, and why saying no to certain opportunities is vital Why Clate suggests you find and identify the problems your customers are having and then strategize ways to serve them and help them overcome those challenges Why a service mindset rather than a sales mindset is the secret to creating new opportunities during bear markets Resources: Website: https://keap.com/ Conquer the Chaos by Clate Mask and Scott Martineau: https://amzn.to/350rVXD LinkedIn: www.linkedin.com/in/clatemask/ Additional resources: Email: support@SmartRealEstateCoach.com Website: www.SmartRealEstateCoachPodcast.com/webinar Website: www.SmartRealEstateCoachPodcast.com/termsbook Website: www.SmartRealEstateCoach.com/QLS/ Free Chapter: https://smartrealestatecoach.com/thriving/ Smart Real Estate Coach Podcast Sponsor: Paul G. Dion CPA, CTC

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Susan Baier, the owner and founder of Audience Audit, who talks about attitudinal segmentation and identifying an audience that actually works for a small business. As a small business owner, your audience is not based on what it looks like. Your audience is based on the problems your small business is solving, and who has them, and why your customers haven't solved them already–that is attitudinal segmentation. “In our research, what we're doing is looking at populations, customers, prospects, whatever it may be, B2B, B2C, and saying, we can look at company size for these people, or we can look at their age or their gender, but instead let's look at the kinds of attitudes that they have about this category, the kinds of experiences they've had in the past, the things that are important to them and the things that aren't, and let's group people that way,” said Baier. “You don't have to choose just one audience, but you have to be super clear, for the audiences that you choose, and choose is the operative word,” Baier continued. “The ones that you want to serve, the problem that you want to solve, you have to be crystal clear about why they're looking, and what is involved in their choice, and who they're putting you up against, so that you can provide relevant marketing content, product services, whatever it is.” “Who” is not the question you have to answer in marketing. “Why” is the question you have to answer and find your niche. Tune in for more.

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of “Powerhouse Woman,” who discusses how she benefited from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the overwhelming feelings she was experiencing about starting her own business. As far as focusing her business strictly on women, Schwartz said, “I never intended from the start to create a women's community only because in my past I worked with men and women, but I noticed most of the conversations I was having were specific to women.” Schwartz believes there are so many women with really brilliant ideas who aren't getting into the entrepreneurial spirit because they only see the highlight reel and think they’re not meant for this journey. “That whole conversation inspired [my book], which was really written from my own story of how not together I have it and showing women how you don't need to become more, you don't need to learn more in order to be this powerhouse, you just need to turn into what's already within us. And the fundamentals for creation, just creating things from nothing are within all of us,” said Schwartz.   She also hosts a podcast where she talks about how to equip women with the tools and the mindset to get out of their own way and into action around their own big ideas. “That's actually one of the reasons I love having a podcast. We can just go a lot deeper into what a little caption can share, but I think it's more just about us realizing that if we're feeling icky looking at social media, we're just comparing our blooper reel to someone else's highlight reel,” said Schwartz. “You have to get it straight, social media is always going to be a highlight reel.” Tune in for more.  

In this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startups alive.   “While this is an unprecedented event, there's certainly been events like it in the past in terms of taking down the economy, and causing all kinds of problems,” said Mask. “So I think it starts with the state of mind, and then it goes to the innovation and creativity, and the ways that you respond, and recognize opportunities to serve others and create solutions to problems that people are facing.” This is the opportunity to give and serve and this is where building relationships with prospects and customers shines through. What businesses need to do, and what entrepreneurs should be looking at is, "How can I serve? Let me just be in the posture of serving and giving, and helping." Mask also offers small business owners ideas on how they can adjust their products and services, specifically right now during the coronavirus outbreak, as now’s the time to work on your business, and put systems in place. Tune in for more.  

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by personal-brand strategist Isha Cogborn of the Epiphany Institute, which is her company. Per Cogborn when it comes to branding, it's about being able to share your expertise at a level where you can have the impact that you're really created to make. “There are a lot of people who are very bright and shiny, and they've got very slick marketing and they look great, and unfortunately, they don't have what people are looking for. So for those people that are on the unknown end of that, I really want to help them to be able to develop the skillsets to be found by the people that need them, and to really be able to connect with the people that they're uniquely gifted to serve.” Also according to Cogborn, there are three distinct categories when it comes to people building their own brands online: Influencers, experts and thought leaders. Which one do you fall under as a small business owner? Tune in to find out.

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Scott Martineau, co-founder of Keap, who talks about how lifecycle marketing evolved. He created a movement around an approach to marketing. It's his attempt to explain to small business owners common problems that they’ll face as they're trying to acquire new customers. Keap helps small business owners hone in on how to use lifecycle marketing in what they're doing. Small business owners have a really unique advantage to show up in the lifecycle relationship and deliver value to their prospective customers in advance of a sale. It’s about engaging your customers with educational content using three different systems. Tune in to find out what they are.

In this episode, I speak with two smart and savvy entrepreneurs who come out of the real estate world: Scott Martineau and Brad Nix. Both have been agents who walked the walk, and are brokers who operate successful boutique brokerages. And both are cofounders of a new iBuyer aggregation service called Offerbarn.These aggregators ("Kayak for iBuyers") are popping up left and right and I thought it would be interesting to talk to Scott and Brad both, especially in light of my recent post on agents knowing that iBuyer is for real. They did not disappoint.So listen in on three guys just talking industry, iBuyers, changes, agents and brokers, and what is going on today in residential real estate.

Today we're talking with Infusionsoft Co-founder and Senior Vice President of Product Strategy, Scott Martineau. Infusionsoft provides all-in-one automation software for small business owners looking to grow. To date, the company serves 25,000 small businesses with 60,000 users and is closing in on $100 million in revenue. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Welcome to Family Business Today where we feature prominent local and national family business owners. We will also talk to top family business experts to discuss relevant topics including communications, business culture, family relationships, succession and estate planning, values as well as conflict resolution.Brought to you by the Tennessee Center for Family Business, I’m your host, Greg Lewis. Today we will be talking about 3 Simple Rules for Setting Family and Business Boundaries. You may have heard the statement that family and business don’t mix together. The question is “DO THEY?” Co-founder and CEO of Infusionsoft, Clate Mask, would tell us that building a $60 million business with over 400 employees (many of whom are family and friends), and doing it with two brother in-laws, was not easy, but it can be done-well if the right boundaries are set from the get go.  There are plenty of pro’s and con’s as to family members working together.  Today we will focus on setting three simple boundaries to protect both the family as well as the business from interfering with each other’s purpose and objectives. The First Boundary is.…. Protect Family Time This is much easier said than done. Even for spouses who do not work for the same business, work often becomes the topic of the conversation at the dinner table. The temptation to cross the family / business boundary while at home becomes that much greater when two or more members of the family work for the family business. In an interview with Eric T. Wagner, Clate Mask says:  “Although we do allow conversations about business around the dinner table, I’m adamant about just being 'dad’ in the mornings. I will often work later in the night, but my early evenings are blocked for family only. Having strength in my family relationships makes me a better CEO and leader of Infusionsoft.” Mask recognizes that business, if allowed, could penetrate every aspect of life, and he made a decision to protect family time. He understands that having a strong family ultimately impacts the way he leads his organization. Protecting our family time may look different for all of us. There is no one formula that fits all, but here are few ideas you can try: Establish “no business talk” rule during dinner. If you have children, ask them lots of questions about their day or about issues they are struggling with. Having dinner together every day of the week is often impossible, but set aside at least 1-2 days a week as a family dinner night. Magic happens around the dinner table.  Families grow closer together at the dinner table. In a recent Columbia University study, 71% of teenagers said they consider talking, catching-up, and spending time with family members as the best part of family dinners. Research examining 5,000 teenagers has shown that when children eat with their parents regularly, they are more likely to be emotionally strong and have better mental health.  If your spouse is part of the family business, set aside one morning or one evening a week to spend time with your spouse (it could be a dinner date or a breakfast together) and talk about everything BUT business! The Second Boundary is…. Protect the Integrity of The Business  It’s not easy, but it’s absolutely imperative that we don’t set different standards for family members versus non-family member employees. This makes much sense on the surface, yet it’s probably one of the most ignored family & business boundaries. We do this because our natural instinct is to put relationships (and family) first.  You notice that a family member is slacking at work, not really pulling his or her weight, what do you do? One of your family members is coming in late and leaving early on a regular basis, do you just give them a pass? You witness a family member disrespect another employee, how do you react?  When we make a decision that benefits a family member but hurts our business, we actually put the relationship and the business in danger.  In order to protect both the relationships and the integrity of our business, we can: Set high(er) expectations for family members from the get go. Talk openly about this before a family member comes on board.  Have written policies dealing with issues like: performance reviews, work time, promotions, using business assets for personal purpose, etc. Set clear and measurable goals for every family member working in the business Establish fair conflict resolution guidelines that include family and non-family members  Boundary 3…. Protect Relationships  Losing family relationships over business is not worth it. People always come first. Relational strain due to unresolved business issues is common, so what boundaries can we set to protect business issues from ruining family relationships? Never gossip. Make a commitment to never talk about one family member to another about work related issues. Instead, make a commitment to confront directly.  Here is what Mask has to say about handling work related disagreements with family members: “We’ve (Mask and his brother-in-law, Scott Martineau) had many passionate disagreements. We’ve gotten pretty worked up, raised our voices and banged on a couple of tables. However, when our discussion was over, we’ve made sure to leave the room only after a big hug and having made peace. We make sure others in the company understand that although there is disagreement, we are moving forward in harmony.” Say “I’m sorry often. Don’t be afraid to show humility and admit you were wrong. Learning how to apologize and ask for forgiveness will go a long way in maintaining healthy family relationships.  Don’t abuse / use family relationship to advance your business.  Family and business boundaries often get blurred. Understanding dangers of crossing those boundaries is the first step in protecting both the family as well as the business.  Sometimes it takes an outsider, someone who can objectively look at the family and the business dynamic to help you see blurred lines, and to put a plan together for setting clear boundaries. Thank you joining us for the Family Business Today podcast. Brought to you by the Tennessee Center for Family Business located in Nashville, Tennessee. We are an association of family businesses who work together to grow their businesses through relationships, education and successful generational transition. If you have a specific topic that you would be interested in us having a program on, send us an email to info@tncfb.com. To learn more about the Tennessee Center for Family Business, visit our website at www.tncfb.com.  Until next time…Thanks for joining us.

All small businesses have the same stages of growth to go through. Which are you in? Click here to download a chart of these different stages so you can follow along as Scott Martineau interviews Clate Mask about the stages of small business success. Why are these stages important? Because there’s no one-size-fits-all sales or marketing solution for small businesses. The stages of small business success depend on a business’ income and number of employees, and where you are determines what hurdles your business is facing. What stage are you in? Find out by taking our quiz! In this episode: The 7 Deadly Sins of Solopreneurs The 7 Deadly Sins of New Employers The 7 Deadly Sins of Steady Operations The 7 Deadly Sins of 7-figure Businesses The 7 Deadly Sins of Growth Companies Check out our e-book "Defining and Achieving Small Business Success” which walks you through the reasoning behind the Stages of Small Business Success.

Pamela Slim started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a brand new startup space later, she’s working with small businesses across the nation to help them find their community and develop a local presence. She talks with Clate Mask and Scott Martineau about how entrepreneurs—especially solo-preneurs—can find all the resources available to them, and finding their watering holes for community and customers. Check out “Your Game Plan” for insights into how to strategically grow your small business. Mentioned in this episode: “Escape From Cubicle Nation” by Pamela Slim “Body of Work” by Pamela Slim “If I Ran the Circus” by Dr. Seuss “Conquer the Chaos” by Clate Mask and Scott Martineau “Quiet” by Susan Cain “The Quit Alternative” by Ben Fanning Watch the Facebook Live version of this podcast. Check out this and other episodes at smallbusinesssuccess.com.

Aly Saxe had already founded and grown a successful PR firm when, with two babies, she decided to start her PR software company Iris PR. Why would she leave the perfect business to start a new one? Aly talks with Clate Mask and Scott Martineau about tenacity, why it doesn’t work to chase two dreams, and creating a product that changes customers’ lives. Growing your first, second, third or more business? Save time and automate. Check out “25 Things Every Small Business Should Automate.” Connect with Aly: Email: aly@myirispr.com Twitter: @Aly_saxe   Check out this and other episodes at smallbusinesssuccess.com.

We’re introducing a new kind of episode to the mix! We’ve got director of content Carey Ballard teaming up with small business success expert David Bonney to talk through the strategies, how-tos, and tactics you need to grow your small business. Carey and David talk with Scott Martineau about the concepts behind Infusionsoft’s Small Business Success Method, which helps business owners go from where they are to where they want to be through incremental, repeatable improvements. And no, you don’t have to be an Infusionsoft customer. They also chat about David’s experiences with entrepreneurship, the biggest mistakes he sees small businesses make, and making the incremental improvements that will be game changers for your business. Get ready to grow your business! Get into strategic planning mode with “Your Game Plan.” Check out this and other episodes at smallbusinesssuccess.com.

You heard Clate’s side of the Infusionsoft story. Now hear it from co-founder and CCO Scott Martineau. Scott talks with director of content Carey Ballard about getting started in his dad’s business, suffering from “entrepreneurial seizures,” and holding on to business when you probably shouldn’t, only to reap the rewards later. Mentioned in this episode: “The E-Myth” by Michael Gerber   Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”! Check out this and other episodes at smallbusinesssuccess.com.

What did it take to get CEO and co-founder Clate Mask on board with Infusionsoft? Clate always wanted to be an entrepreneur, but first he went to law school and got an MBA. $100,000 in debt, it took almost a year for his brothers-in-law Eric and Scott Martineau to convince him to join the company. Clate talks with Director of Content Carey Ballard about how the business has grown since 2001 and the times that have brought him absolute joy. Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”! Check out this and other episodes at smallbusinesssuccess.com.

When Infusionsoft CEO Clate Mask and co-founder Scott Martineau started the company, they had no idea what they were getting into. It took years of hard work, financial struggle, and hustle until they experienced real business growth. Clate and Scott don’t want it to be that hard for other small business owners. That’s why the Small Business Success Podcast is about the entrepreneur’s business journey. Clate and Scott will take you from entrepreneurship’s dark side to its mountain tops as they talk to one another and interview small business owners from around the globe. It’s a movement to organize the world to increase the likelihood of success for small businesses. Join the movement!    Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”! Check out this and other episodes at smallbusinesssuccess.com.  

Since founding Infusionsoft in 2004 with his brother Eric, Scott has been on a mission to revolutionize the way small businesses grow. Scott has been instrumental in fostering an award winning culture at Infusionsoft, which has been named a “Best Place to Work” for seven years running. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Posted in BlogPodcast   How to have one of the world’s leading software companies for small businesses manage your company’s entire marketing and sales process at an affordable price (Infusionsoft is such a powerful system that it’s growing more than 50% per year… has 15,000 clients…and has more than 50,000 users) How to get a ‘Campaign Template Library’ and ‘Multi-Step [...]

Since founding Infusionsoft in 2004 with his brother Eric, Scott has been on a mission to revolutionize the way small businesses grow. Scott has been instrumental in fostering an award-winning culture at Infusionsoft, which has been named a Best Place to Work for seven years running.

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Scott Martineau Co-founder of Infusionsoft, ranked by Inc Magazine as one of the fastest growing software companies in America. Infusionsoft is absolutely amazing software and I can’t imagine running my business without it. If I did, I’d have to work far longer hours and my business wouldn’t be nearly as easy to run as it is now. I recently attended ICON, Infusionsoft’s annual business conference, and while there, I had a chance to meet Scott and ask him to come share his story here on the show. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

As a business grows, you will inevitably need to bring on staff to support it’s operations. This week, we discuss how to know when you are ready to add staff, as well as some simple steps for how interview and select the right person to fill your staffing needs. Plus, we talk with Scott Martineau, co-founder of Infusionsoft, an … Read more about this episode...