Podcast appearances and mentions of angela pointon

Please welcome Angela Pointon to the Clocking Out podcast. Angela Pointon is a fractional Chief Marketing Officer and revenue strategist who helps B2B companies get their marketing on a solid foundation and is focused on growth. She has over 25 years of marketing experience, and also successfully exited and sold an award-winning marketing agency, 11outof11, in 2023. Angela is a speaker, podcaster and author of the book, "Stop Blending In". Angela serves as committee co-chair of women's initiatives at the Entrepreneurs' Organization Philadelphia Chapter. Angela graduated from Drexel University with a BS degree in photography and an MBA degree from St. Joseph's University.Connect with Angela on LinkedIn: https://www.linkedin.com/in/pointonangela/Visit Angela's website: https://www.angela-pointon.com/Follow Careerminds: LinkedIn: https://www.linkedin.com/company/careermindsInstagram: https://www.instagram.com/careerminds/Facebook: https://www.facebook.com/CareermindsYoutube: https://www.youtube.com/@CareermindsVisit Raymond's website: https://www.raymondlee.co/Order Clocking Out: A Stress-Free Guide to Career Transitions: https://www.amazon.com/Clocking-Out-Stress-Free-Career-Transitions/dp/1586446541 Follow Raymond: LinkedIn: https://www.linkedin.com/in/raymondmlee/Instagram: https://www.instagram.com/raymondlee.coTiktok: https://www.tiktok.com/@clockingoutpodX: http://twitter.com/hrentrepreneurYoutube: https://www.youtube.com/@clockingoutwithraymondlee/videosBecome a guest on Clocking Out: https://docs.google.com/forms/d/e/1FAIpQLSeSTQmww_Gvld1zfLzTmS16PDfZvltFna7Gh6iSYehL-maUvA/viewform

Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact. Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover actionable tips and strategies for achieving business success while enhancing your overall quality of life. Whether you're a seasoned entrepreneur or just starting out on your journey, this podcast is your go-to resource for transforming your business and personal life. Don't miss out on the wisdom and expertise shared by Debra and Angela - subscribe now to Better Business, Better Life! HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: ⁠https://businessaction.co.nz/⁠ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://www.linkedin.com/in/pointonangela/ ► https://www.11outof11.com/ 00:00 - Introduction 01:04 - The Journey from Photography to Marketing Mastery 03:19 - Navigating Marketing Clarity Amidst Changing Goals 05:12 - Redefining Marketing: Beyond Logos and Websites 10:37 - Crafting Personalized Customer Experiences 14:14 - Harnessing the Power of Database Growth 18:08 - AI: Your Creative Sidekick 22:16 - Unleashing Your Inner Thought Leader 25:24 - Secrets of Successful Secret Shopping 27:48- Branding: Are You Making the Right Impression? --- Send in a voice message: https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message

Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and coverage models are established. We also talk about how it's handled on the client-side—how they're made aware, how the transition is positioned, and how Angela's team mitigates any client concerns or reservations. Lastly, apart from staffing, we hit on the other operational measures and processes she's put into place to ensure continuous service delivery.

It could be you're spending time and money on content marketing, blog posts, social media, or videos that don't work because you're out of touch with what your target customers or clients are actually interested in. Our guest today is Angela Pointon, the President and CEO of the 11 Out of 11 (www.11outof11.com) marketing agency, and author of Stop Blending In: The 7 Steps for Achieving Thought-Leader Status and Standing Out in Your Field (https://www.amazon.com/Stop-Blending-Achieving-Thought-Leader-Standing/dp/1695470060/). In this episode Angela teaches how people who do content marketing successfully take their customers' pulse and use that knowledge to create an effective content marketing campaign. She also teaches how to approach content marketing when you're in a relatively niche field where your potential customers or clients often aren't even aware that your solution or product exists, so they don't know to search for it. What do you do then?? Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

In today's podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner and President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, “Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field.” She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she climbed the ranks to COO, she was burnt out and took some time off to freelance before launching 11outof11 in 2017. “Our business model is comprised of a lot of subcontractors – people who really own their own work-life balance and choose how much they want to work in their life versus spending time traveling or doing other things or spending time with family,” she said. “Being able to empower people to own that themselves and dictate that whatever that means for them is something that really makes me tick and gets me excited.” She admits she didn't know much about running a business when she first started, but loved the newness of the first few years. “With every client that signed, I got really excited, and ‘I can't believe they want to work with us' was more my attitude going into that, not because I didn't think that we could deliver, I was just kind of a kid in the candy store, just excited that it was taking off and growing and making money and also empowering people to build a life that they wanted,” she said.  As the business grows, she is trying to spend more time working on her business rather than working in it, and empowering others to take control and do what they do best.  “Delegation is a lot about trust. It was really about building the team and providing training or coaching in areas that they needed to grow,” she said. “If it's not done the way I want, I swoop back in and do it myself. That's my bad behavior from a delegation perspective. When you have people who actually do things better than you could, you get away from that feeling.” Listen to learn about what marketing expertise her company provides, how she thinks tools like ChatGPT will affect content creation and how she sets goals. Recorded 05/08/2023.

Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another. In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop. The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with B2B clients that are focused on growth. The 11outof11 team works on content strategy and content creation for websites, blog articles, email campaigns, e-books, whitepapers and more. 11outof11's team consists of over thirty experienced inbound and content marketing experts, copywriters, graphic designers, website developers, email marketers, and marketing coordinators. To learn more or for help with content marketing or HubSpot-related needs, visit 11outof11com.

In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your content marketing. We also discuss the different growth methodologies: The Rockefeller Habits (Scaling Up) and EOS. LinkedIn Angelas Pointon: https://www.linkedin.com/in/pointonangela/  Website 11outof11: https://www.11outof11.com/  During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Bill gets to dive deep with another entrepreneur who is in the marketing world. She shares her challenges, biggest mistakes, and some of the amazing things she’s grateful for since starting her business four years ago! How did Angela come up with her company name? Well after working in a very fast-paced agency, she realized that everyone on the team was overwhelmed and stressed out. Whenever there was a new client in the pipeline, the team that had the least amount of work would get them, but everyone was relatively busy and maxed out. When Angela decided to start her company, she wanted to do something slightly different. She wanted to provide a high-quality experience for her clients with people who were overwhelmed. This is why she named her company 11outof11 — because they are better than a standard 10-out-of-10 score. Angela wanted to set her business up differently compared to what she experienced in the agency world. She has about 55 subcontractors and works with them on an on-need basis, and has about nine core team members that work with her clients directly.   Interview Links: 11outof11.com Angela-pointon.com Angela on LinkedIn Sponsored by: Eonetwork.org   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube

Angela Pointon, President of 11 out of 11, comes on to talk about content marketing and how to scale it out as a service offering. We talk about onboarding subcontractors to systems, processes, and a standard of quality, how to enable a client’s thought leadership in content, and finding the right clients for a content marketing engagement.

Angela Pointon, President at 11outof11 and author of Stop Blending In. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?" Links: 11outof11.com Stop Blending In by Angela Pointon This episode is sponsored by Nintey.io. Ninety is a cloud-based collection of the essential business building and awareness tools you need to make running EOS easy. Our friends at Ninety are obsessed with making sure that every one of the EOS tools is simple to find, simple to use, and captures all of the data your teams need to hit an average of 90% of their rocks, measurables, and to-dos. Learn more at ninety.io/tractionville

Angela PointonPresident At 11outof11 Website Address: www.11outof11.comWHAT SERVICES DOES YOUR COMPANY PROVIDE?Creative, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click, OtherABOUT 11OUTOF11:We specialize in working with entrepreneurs, business owners and CEOs of growing companies in B2B sectors that need an agency to handle their content marketing.Our team of writers, email marketing experts, landing page builders, and digital designers become your outsourced team for content marketing. We handle blogging, email automation, lead magnet creation, whitepaper and e-book creation — basically everything you need to do content marketing right.HOW DO YOU DEFINE SUCCESS?Success for us is seeing our client’s website traffic increase, as well as seeing the number of contacts in their database increase. When that happens, leads are starting to come to their companies (rather than them always hunting and looking for sales).WHAT PERCENT OF YOUR ADVERTISING SERVICE OFFERINGS DOES MEDIA BUYING MAKE UP?0%WHAT MAKES YOUR COMPANY UNIQUE?There are very few content marketing agencies that create truly solid content and content marketing strategies for the rates we offer.We also work with many female-owned businesses.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?We are a Hubspot gold partner and are very inspired by this company.WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?Right now, it’s all about helping our clients in any way we can. People are stressed and worried about their businesses. We need to be a resource and a beacon of hope (and help)!

This is the third episode in a three-part series on Facebook ads.   Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads.   Our guest for all three episodes has been Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns.   You’ll spend these ten minutes learning about:   The kind of people who use Facebook and how you can target them with Facebook ads How ads on Facebook and Instagram differ and how to decide which platform is right for your company How to know if the ads are worthwhile for your business   Prove it! Angela will share her experiences with a company that tested both platforms and how they selected the one with the greater return on their investment.

This episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting with both Facebook and Instagram ads.   Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns is our expert.   If you listen for ten minutes, you’ll hear about: 1. Why building a prospect database is so important and how Facebook ads can help. 2. How an email address is the gold commerce of the web 3. What you should have in place before you launch a list-building campaign

Ah, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows Facebook ads inside out.   This episode is the first in the series – a high level look at the ABC’s of Facebook ads. The next two episodes will look at “List Building with Facebook Ads” and the then Targeting with Facebook and Instagram ads.”   Invest the next ten minutes to learn about: Why buying ads on Facebook can be more cost effective than Google AdWords or other forms of online advertising. The kinds of businesses which benefit most from Facebook ads What an organization should consider before diving into the world of Facebook ads.   Prove it! Angela will share a story about a B-to-C company which has had tremendous success with Facebook ads.

We all know that content is a huge part of any business' web presence. But it can be hard to create content that actually converts visitors into customers. Angela Pointon of 11outof11 tells us how we can help clients create content that converts.

We all know that content is a huge part of any business' web presence. But it can be hard to create content that actually converts visitors into customers. Angela Pointon of 11outof11 tells us how we can help clients create content that converts.