POPULARITY
La temporada 2 de este podcast continúa con verdaderos Dioses en el escenario. Clemente Cámara, leyenda como pocas en la publicidad mexicana, llega al nuevo Estudio de Los Dioses ¡y nos deja sin palabras! El nombre de Clemente está asociado a la publicidad en México. Ser publicista, nos dice,es llegar a la mente y al corazón de las personas. Hacer que una idea quede grabada en la parte emocional, realmente cambia las cosas. Empezamos con mujeres extraordinarias. La historia de Chaneca Maldonado, publicista extraordinaria, creadora del Chaca-Chaca de Ariel y Acapulco en la Azotea. La primer mujer alcalde en una comunidad de Oaxaca. Mucha tecnología, poca comunicación. ¿Puede la tecnología, a través de la comunicación, mejorar la situación de violencia en México? Creemos que sí. Cuidado: la gente sólo recuerda el 7% de la comunicación que recibe. Y cada vez usamos menos palabras. ¿cómo cambia esto la sociedad? La historia de Brandy Don Pedro -el brandy que tiene el don. Cuando la publicidad se acercaba a la difusión de la cultura. ¿No nos cree? Vea el comercial de Don Pedro que hablaba nada -más y nada menos- que de Nicolás Copérnico. Grandes aventuras de la filmación en 35mm. El mítico spot estilo Tiburón para Ford Mustang. ¡67 puntos de recordación! La dupla con Pedro Torres. ¿Cómo filmar un spot para Grand Marquis en la cima del volcán Chichonal? Ahora General Motors -antes “la Chevrolet”. La historia de Cheyenne comenzó… jalando un vagón del tren. ¿Cuál es el secreto para hacer creatividad así de impactante? Clientes valientes (uff!) El mentor de Clemente, Marcio Moreira, se lo lleva a trabajar a McCann en Nueva York (ahí nomás). La verdadera historia de New Coke, el relanzamiento de Coca-Cola en los ochenta. ¿El mayor error de la historia del marketing? Entérese de la verdad. Barry Day, el original Mad Men. La diferencia entre una simple campaña… y una estrategia de marketing. Cuando la creatividad deja de estar alineada a la estrategia, deja de funcionar. Desengáñense, creativos: la buena creatividad es la que vende. Llegamos a Nissan. Clemente Cámara, ya como agencia independiente, lo invitan a un concurso entre las 20 agencias más grandes de México. ¿Cómo logró ganar? Con honestidad. La extraordinaria historia de Tsuru, el auto más vendido en la historia de México. Un spot legendario, donde interviene la telenovela Nada Personal, Benito Taibo y hasta Polo Polo. ¡Si no lo ha visto, véalo! Los Dioses del Marketing, Temporada 2, es una invención original de Genio.soy. ¡Gracias por escucharnos!
Since we last spoke: periods of rain have helped but recent warm weather has stirred up new fires within Canberra's borders reminding our friends of the seriousness of things. So far, however the Day family as well as their home have not been threatened. An update from Canberra.
"We're Safe. We're OK", say Kathy and Barry Day on Jan 6, 2020. Blood Red skies and worst air quality in the world but they want everyone back home to know they are alright and appreciate the support and well wishes.
In this week's episode of the Futility Closet podcast we'll explore some more curiosities and unanswered questions from Greg's research, including a misplaced elephant, a momentous biscuit failure, a peripatetic ax murderer, and the importance of the 9 of diamonds. We'll also revisit Michael Malloy's resilience and puzzle over an uncommonly casual prison break. Intro: In 1846, geologist Adam Sedgwick sent his niece some tips on pronouncing Welsh. In 1961, psychologist Robert Sommer reflected that a person's importance is reflected in his keyring. Sources for our feature on notes and queries: Justin Kaplan and Anne Bernays mention the naming of Deathball Rock, Oregon, in their 1999 book The Language of Names: What We Call Ourselves and Why It Matters. The anecdote about the King Kong animator is from Orville Goldner and George E. Turner's 1975 book The Making of King Kong. The anecdote about Fred Astaire and the editor is from Brian Seibert's 2015 history of tap dancing, What the Eye Hears, supplemented by this New Yorker letter. Oxford mathematician Nick Trefethen's jotted thoughts are collected in Trefethen's Index Cards, 2011. The identity of the "bravest man" at the Battle of the Little Bighorn is discussed in Thom Hatch's 2000 Custer and the Battle of the Little Bighorn: An Encyclopedia and Frederic C. Wagner III's 2016 Participants in the Battle of the Little Big Horn. But I don't know any source that makes a decided claim as to his identity. "Icy Mike," the bull elephant skeleton discovered on Mount Kenya, is mentioned in Matthew Power and Keridwen Cornelius' article "Escape to Mount Kenya" in National Geographic Adventure 9:7 (September 2007), 65-71. Bernard Suits defines games in The Grasshopper: Games, Life and Utopia, 1978. The anecdote about Maidenhead, Berkshire, is from Gordon Snell's The Book of Theatre Quotes, 1982. The observation about William Byrd's diary is in Margaret Fleming's "Analysis of a Four-Letter Word," in Maledicta 1:2 (1977). Bill James' book about the Villisca ax murders is The Man From the Train, co-written with his daughter Rachel McCarthy James. Richard O. Jones describes the Cincinnati privy disaster of 1904 in this Belt Magazine article of Nov. 4, 2014. (Thanks, Glenn.) Here's a diagram of the Woodingdean Well, the deepest hand-dug well in the world. Barry Day mentions P.G. Wodehouse's characterization of his comic novels in his 2004 book The Complete Lyrics of P.G. Wodehouse (according to N.T.P. Murphy's 2006 A Wodehouse Handbook). Wikipedia gives a long list of reputed reasons the 9 of diamonds is called the "curse of Scotland." English curate Francis Kilvert mentions a mysterious organ grinder in his diary entry for May 12, 1874. Horace Walpole's owl whistles are mentioned in Arthur Michael Samuel's Mancroft Essays, 1912. The story about the Dabneys' clothesline telegraph appears in David Williams' I Freed Myself: African American Self-Emancipation in the Civil War Era, 2014, among other modern sources. Williams cites John Truesdale's The Blue Coats, and How They Lived, Fought and Died for the Union, from 1867. I'd be more sanguine with more authoritative sources. Listener mail: Nidhi Goyal, "Your Stomach Acid Can Dissolve Metal," Industry Tap, Feb. 3, 2016. Wikipedia, "Hydrochloric Acid" (accessed June 2, 2018). S.E. Gould, "What Makes Things Acid: The pH Scale," Lab Rat, Scientific American, Dec. 3, 2012. Charles Herman Sulz, A Treatise on Beverages, Or, The Complete Practical Bottler, 1888. "Properties of Some Metals: Tin," James P. Birk, CHM-115: General Chemistry with Qualitative Analysis, Arizona State University. P.K. Li et al., "In Vitro Effects of Simulated Gastric Juice on Swallowed Metal Objects: Implications for Practical Management," Gastrointestinal Endoscopy 46:2 (August 1997), 152-155. IMDb, "Open Water 2: Adrift." https://www.imdb.com/title/tt0470055/ Wikipedia, "Open Water 2: Adrift" (accessed June 2, 2018). This week's lateral thinking puzzle was contributed by listener Esmeralda Rupp-Spangle, who sent this corroborating link (warning -- this spoils the puzzle). You can listen using the player above, download this episode directly, or subscribe on Apple Podcasts or Google Play Music or via the RSS feed at http://feedpress.me/futilitycloset. Please consider becoming a patron of Futility Closet -- you can choose the amount you want to pledge, and we've set up some rewards to help thank you for your support. You can also make a one-time donation on the Support Us page of the Futility Closet website. Many thanks to Doug Ross for the music in this episode. If you have any questions or comments you can reach us at podcast@futilitycloset.com. Thanks for listening!
'The Mad Man'. Barry Day is the author of 38 books covering creative luminaries as diverse as Noel Coward, Johnny Mercer and Raymond Chandler. Before he started documenting the life of other creators, he was a legendary ad man responsible for some of the most famous commercials of all time. He was also a thought leader - before anyone knew what that meant - bringing the thinking of Marshall McLuhan into mainstream marketing. And along the way, he found time to change the face of British Politics. Join me for this voyage through, around, and finally with my father. www.fearlesscreativeleadership.com
A five minute highlight of our full conversation
“Spamilton” creator Gerard Alessandrini introduces his parody of the runaway hit “Hamilton," and cast members perform a few numbers from the revue. Then, Sir Barry Day OBE discusses his adaptation of the never-produced Noël Coward musical " "Hoi Polloi."
Theater Talk tours "Star Quality: The World of Noël Coward," at the NYPL for the Performing Arts. Coward experts Barry Day and Geoffrey Johnson lead us through the exhibition featuring treasures from the life of the great British entertainer.
Actress Elaine Stritch, critic John Simon and writer Barry Day discuss the legendary British writer/performer Noel Coward.