Online Marketing Podcast

Starting a group-coaching program can pose many questions, such as:· How many members should you accept before the quality of your program will suffer?· How do you maximize the value of deliverables without sacrificing too much of your time?· How much access should you offer for your members?In this episode of our Mastermind Series, we are discussing how to successfully create a quality group-coaching membership program.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop treating everybody like a number; go back to having conversations.This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.If you want to have a smaller list, that's more impactful, a list that's full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you're going to make a bigger impact in those people's lives.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.The features are all the “things” in your offer: that's all the modules, that's all the lessons, that's the PDF's, that's the audio downloads, that's all the stuff, it's all the things, and they are important because the detail-oriented people are going to want to know exactly what's included in their offer.But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it's important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!Feature benefit language is super important, start incorporating this in all of your copy, whether it's your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it's important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.So, list your features, all the stuff, all the things, all the goodies that you're going to give to them, but then make sure to include the benefits!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here's the interesting thing, it's built right into you. It's your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When's the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let's listen, let's read the room, let's read the audience, so we know how to attract the right people into our world.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we discuss our most effective method for product launches: challenges.Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what's really possible for them.As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your paid offers.The keys to an effective challenge launch are to keep it simple and don't overwhelm people with too many steps. Simple wins build momentum and keep people engaged.This will prime your audience for the next logical step, your offer.Find the full show notes here: https://onlinemarketingpodcast.com/our-top-performing-launch-approach/Resources:Challenge Launch Challenge – We'll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Launch Marketing Outline: Streamline your launch with our Launch Marketing Outline, maximizing client engagement, trust-building, and anticipation for optimal sales!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it's kind of greedy because you're not sharing your goodness with the world.We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world. You can help other people make the transformation that they deserve.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we‘re talking about how to create a successful challenge launch. It's all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.Find the full show notes here: https://onlinemarketingpodcast.com/why-successful-challenge-launches-begin-at-the-end/Resources:Challenge Launch Challenge -We'll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the number one highest converting headline? The truth is, there isn't one.There's no one size fits all when it comes to this stuff. We don't know what's going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you're giving yourself permission to get that feedback that you need to make improvements.Test that headline, test that offer, test that email! Then we'll have statistics to look at and we can make it even stronger for next time. That's where you're going to find true perfection. You'll find the highest converting headline for yourself.Building your list starts with the first subscriber.That's right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here's the interesting thing, it's built right into you. It's your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When's the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let's listen, let's read the room, let's read the audience, so we know how to attract the right people into our world.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources:Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to marketing and sales, a lot of people fail to attract the right people. Then the people in their audience are not ready, willing and able to purchase when they do make an offer.Then what happens? They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what they do can help, but something there along the way is just in misalignment and doesn't connect with their audience.In this episode, we are sharing the three pillars to success. These are three things that need to be aligned and working together in order to have success in your business and lead people to buy your offers.ResourcesInfluenced Course - Positively influence your audience and guide them into a buying decision with less effort. This course is about bringing all the pieces together from social -to list building -to launch and linking it together so you can be that leader for your audience Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.Then those freebies end up pulling in the most random people.Now here's the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?It's better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world. So, let's get the right people in by building the right lists from the beginning because from there the gold is just on the other side.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we discuss our most effective method for product launches: challenges.Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what's really possible for them.As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your paid offers.The keys to an effective challenge launch are to keep it simple and don't overwhelm people with too many steps. Simple wins build momentum and keep people engaged.This will prime your audience for the next logical step, your offer.Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-behind-our-most-successful-launches/Resources:Challenge Launch Challenge – We'll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Launch Marketing Outline: Streamline your launch with our Launch Marketing Outline, maximizing client engagement, trust-building, and anticipation for optimal sales!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships.In this episode of our Mastermind Series, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Have you ever been in one of those relationships where you got friend-zoned? Well, you know what, that might be exactly what you're doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you've basically groomed them to expect free from you and never buy anything.We don't want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can't free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?So, remember, it's okay to make more offers. Stop putting people in the free zone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Stop comparing other people's wins to your progress. You're not in a race with anyone else.A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.But what you don't see is all the work, energy, trials and tribulations that they went through to get there.Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.Every day, make those small decisions and take those actions that move you forward. And don't forget to celebrate the small wins along the way. Stay focused, stay the course, and go at your own pace.Resources:Challenge Launch Challenge -We'll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It's a win-win for everyone!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”.But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stopWhat we always have to keep in mind is that marketing is all bout testing.That's why we really need to pay attention to the feedback loop. It will help us in gaining that growth even faster by leaning in on topics that people are actually looking for.In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.Find the full show notes here: https://onlinemarketingpodcast.com/the-fast-track-formula-for-list-building/Resources:Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

What makes a high-converting headline? It's important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They're pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you're speaking to your entire audience! You've got this! Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

It does take a lot of effort to get one single client.And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different opportunities to work with you. Find the full show notes here: https://onlinemarketingpodcast.com/work-less-profit-more-heres-how/Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way. You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world. You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?” Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.What conversation can you have?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of us think that there are two different parts to a launch:There's the serving side and then there's the selling side.And the interesting thing is, the entire thing is both, at the exact same time.Selling is a process that means the entire launch, series, or webinar.Understand that as you are giving and providing value, you are selling at the same time.During your entire launch, you are leading your audience toward an informed buying decision.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Change is constantly happening in marketing. In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-navigate-change-like-a-pro/Resources:Adaptive Method Course - Create Facebook Ads That Transform Strangers Into Raving Clients & Customers!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

I've seen this happen a lot throughout my years in business.People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there's no one left to serve. They have to start all over again at the bottom.So how can you get rid of those peaks and valleys?Don't stop doing what you did to attract people in the first place, and you'll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.In this episode, we are discussing how you can take your audience through the different stages in the buyer's journey successfully from a cold prospect to a hot buyer.Find the full show notes here: https://onlinemarketingpodcast.com/sell-more-by-guiding-your-audience-through-the-buyers-journey/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Sometimes, all we want to do is give, give , give.But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.This is an opportunity for you to really share how your offer can help them.Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher. What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them. What are some different ways that you can work with your audience with smaller offers? Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here's the thing, it's better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.Now, when you're starting out that list might be small but it's important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.Focus on building your list the right way from the beginning. It's time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.ttract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Find the full show notes here: https://onlinemarketingpodcast.com/use-list-building-to-bring-the-right-clients-to-you/Resources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Don't treat everybody the same.Don't put them all on the same email list.Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Memberships are a win-win for both, business owners and clients.In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.Find the full show notes here: https://onlinemarketingpodcast.com/why-memberships-work-for-you-and-your-people/Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer? Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop trying to get all the things perfect before you launch. I'm giving you permission to launch imperfectly. Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace. We don't need it to be perfect. We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow. So don't let perfectionism stop you from launching.Pick a launch date, carve out the journey ahead of you and get ready to launch! Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Are you making this mistake?When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don't have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren't ready, and they aren't aligned for that offer.Through your messaging, you can attract the right audience, an audience that will be ready when you do make your offer. So be intentional with that.Go on out there right now and pre-stock your pond.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the difference between successful marketers in your niche and the ones that struggle to get sales?It all boils down to the 3 key pillars that lead to more conversions and successful sales.And when you have all three aligned, that's when you get the sales and that's when the magic happens.In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.Find the full show notes here: https://onlinemarketingpodcast.com/sell-smarter-not-harder-to-boost-your-conversions-and-sales/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

If you want to be known for something, you need to dig in and solve one core problem for your audience.You don't have to solve all the problems. Just be intentional! Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them.What do you want to be known for?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She's worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses. She's the founder of the Unicorn Digital Marketing Assistant School, where she's taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant. Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-build-an-email-list-of-buyers-with-emily-reagan/Resources:Hire your first VA In 4 Weeks (Free guide by Emily Reagan) Submit your job opp > hireaunicorn.comAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with EmilyInstagram: https://www.instagram.com/emilyreaganpr/FB Personal: https://www.facebook.com/emilyreaganprFB Group: https://www.facebook.com/groups/digitalmediavaYouTube Channel: https://www.youtube.com/@emilyreaganprPinterest: https://www.pinterest.com/emilyreagan/TikTok: https://www.tiktok.com/@emilyreaganprTwitter: https://twitter.com/emilyreaganprLinkedIn: https://www.linkedin.com/in/emilyreagan/Connect with us on...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members. In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When it's time to launch, show up for your audience. Get plenty of rest and go into launch day with a mindset of serving your audience. It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience. Give them quick wins and show them what's possible. Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward. Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress.Double down on what's working. Do more of what separates you. Just start taking action and make incremental progress along the way.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Stop over-teaching in your launches.Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely.Your launch content should be a vehicle to open people's minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what's possible, then make your offer the path to get there.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.Find the full show notes here: https://onlinemarketingpodcast.com/turn-your-one-time-offer-into-a-membership/Resources:Make It a Membership- a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Create a feedback loop on anything and everything that you do in your business. Because there's gold in the feedback and that's where people are constantly improving.You'll get insights like:Why did things in your launch work well and what needs to be improved? Why did people buy from you and why did others decide not to?This will show you what you can tweak and twist for your next launch to make it even better.So don't forget to create a feedback loop, lean in, and listen to what your audience has to say.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

The “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of getting out of the student mode and just putting your offer out there.Mariana Henniger is an EMMY-winning documentary filmmaker who helps online business owners build trust faster and sell more quickly with a beautiful, emotion-driven Brand Video.As a journalist and documentary filmmaker, she published stories in The New York Times, Wall Street Journal, TIME Magazine, Washington Post and many others - traveled the world and reported from 4 continents, and countries like Afghanistan, Haiti and Israel.Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-why-authenticity-wins-in-business-with-mariana-henninger/Resources:FREE 20-MINUTE BRAND VIDEO STARTER GUIDE - How To Create One Simple Video That Can Dramatically Increase Your Sales, Even If You Don't Think You Have A “Compelling” Story!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with MarianaInstagram: http://instagram.com/brandmagneticFacebook: http://facebook.com/marianaLinkedIn: http://linkedin.com/in/marianahenninger/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Keep your challenge simple!When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.Instead, focus on one small win each day. One simple step. One idea. One piece of progress. And celebrate each victory, no matter how small.If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation. They'll open their minds to what's possible and be hungry for more.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt