Podcasts about copo strategies

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them. Wayne discusses four reasons why this is the case: 1. Relevant, valuable, and compelling thought leadership content shows off law firms' and lawyers' knowledge and wisdom regarding a particular area of the law or a particular industry, which goes a long way in showing a prospective client that the law firms and lawyers have the goods. 2. Consistent publication of thought leadership content shows the law firm or lawyers creating the content are authorities regarding the areas of law they practice, and that consistency also builds trust. 3. Thought leadership content can include subjective viewpoints that build rapport because they show prospective clients that a law firm or lawyer sees the world from the same perspective they do, such as a white-collar criminal defense lawyer always mentioning overzealous prosecutors who overcharge people for political gain. 4. Thought leadership content can include references to lawyers' personal lives, hobbies, and interests outside of the office, which build rapport with prospective clients who share those interests.About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYADo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve.3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues.4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYADo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Wayne Pollock is a former BigLaw (Am Law 50) senior litigation associate and the current Founder of Law Firm Editorial Service. The team at Law Firm Editorial Service ghostwrites BigLaw-quality thought-leadership marketing materials for law firms so that attorneys can market themselves while staying billable.  Wayne is also the Founder of Copo Strategies, a hybrid legal services and communications firm focused on helping lawyers and their clients ethically, strategically, and proactively engage the court of public opinion. His counsel incorporates media strategy, legal strategy, ethics compliance, and defamation avoidance. In this episode… Without a doubt, the most effective methods for attorneys to market themselves are through thought leadership and content marketing. However, when lawyers are creating marketing content such as blog posts, they're taking away valuable time from their billable matters—ultimately decreasing the amount of revenue they are bringing into their firm. So, how do you effectively market yourself to potential clients while still staying billable? According to Wayne Pollock, the Founder of Law Firm Editorial Service, the solution is simple: hire a ghostwriter. Wayne and his team of ghostwriters create thought leadership marketing materials for law firms of all sizes—so attorneys can continue to bring in revenue without missing out on the benefits of a great marketing strategy.  Tune in to this episode of Spill the Ink as Michelle Calcote King is joined by Wayne Pollock, the Founder of Law Firm Editorial Service. Wayne provides his insights into the valuable benefits of using a ghostwriter to create thought leadership marketing content. He also discusses the types of attorneys that can benefit from ghostwriting services, his best practices for creating engaging blog posts, and how thought leadership content leads to more referral sources. Stay tuned.

Shownotes can be found at https://www.profitwithlaw.com/120.   In this episode, Moshe Amsel interviews Wayne Pollock, founder of Copo Strategies. They discuss referral strategies, referral fees, and how to find referral partners and build that relationship. Wayne also talks about the Court of Public Opinion and how that can greatly impact a lawyer’s client. He shares strategies with us on how to use the media on the offensive or defensive side, so a client’s reputation isn’t ruined. Listen now to find out how to master referrals and the Court of Public Opinion. Resources mentioned:   Law Firm Expansion Free Coaching Session: https://www.profitwithlaw.com/freecoaching Get in Touch with Wayne - wayne@copostrategies.com Take Your Free Communication Audit - http://copostrategies.com/audit Thought Leadership Cost Calculator - https://www.writelessbillmore.com Episode 25 - Generating Referrals Without Asking with Stacey Brown Randall - https://www.profitwithlaw.com/025 Episode 28 - Using a Freelance Writer for Your Law Firm Blog with Laura Pennington Briggs - https://www.profitwithlaw.com/028 Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

In this episode of the Wealthy Woman Lawyer podcast, we welcome Attorney Wayne Pollock to the show. Wayne is the founder and CEO of Copo Strategies, a legal services and communications firm that helps attorneys and law firms resolve their clients’ legal disputes favorably in the court of public opinion. The firm also helps attorneys bring new client matters in the door by controlling the narrative of their clients’ stories and sharing their own stories to key audiences.

In this episode of Trial Lawyer Nation, Michael Cowen sits down with attorney and founder of Copo Strategies, Wayne Pollock, for an in-depth discussion on the court of public opinion [copo] and how it can affect your clients, cases, firm, and reputation. Having graduated college and working in public relations for a PR firm for […] The post 38 – Wayne Pollock – The Court of Public Opinion appeared first on Trial Lawyer Nation.

Wayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm.  Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients resolve their legal disputes favorably, and to help those attorneys build their practices.  Serving as a consultant to law firms or as limited scope co-counsel to clients, Wayne's counsel incorporates legal strategy, media strategy, ethics compliance, and defamation avoidance. How to get your message out in the court of public opinion. The public, your clients, and the media are not digging through court files so how do you get your client's story out of the courtroom? The answer: PR Ethics of PR: Model Rule 1.6- not disclosing case or client information publicly; Ethics Opinion 480- must have client permission to publicly reveal any case-related information publicly Rule 3.6: Trial Publicity, cannot make statements outside of court that could prejudice a case. (6 months has been ruled as enough time between media coverage and the case for the public to forget about the case).  Protecting your clients (from themselves). Litigation strategy and PR strategy run parallel to one another.  PR in the modern era of search engines- how to navigate technology ahead of the law.  Who needs PR? Criminal Defense, Trial Lawyers, Real Estate, or any other litigator that has or uses public documents.  How to work with reporters:  Create a reporter relationship, Connect with reporters and use comments or the media to your advantage Greg Siskind's reporter outreach via Twitter Help A Reporter Out PR = phone calls, inquiries. They may not be clients but you can be an advocate for your practice area. Position yourself as an expert in your field and practice area.  PR + SEO = opinion summaries are a great way to get links, traffic and more.  Find reporters in your area, likely to cover your practice area. Email them and introduce yourself; who you are, what you do, and how you can help the reporter.  Lawyers have a PR problem and the public perception is often negative.      

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. View full show notes here.

There are many instances when a lawyer might want to turn to the press and media to engage them in a way that helps their existing clients. While there are certainly numerous marketing benefits to engaging the press, there’s also a huge opportunity to offer unique legal services to clients in addition to litigation. We’re exploring how to be more media-savvy for the benefit of our clients in this episode. I'm joined by Wayne Pollock, Founder and Managing Attorney at Copo Strategies, a national legal services and communications firm helping attorneys and clients ethically, strategically, and proactively engage the court of public opinion. What We Discuss in This Episode: Why many lawyers might think their cases are too "small" for the media to even care (but why that's a huge mistake)  What two tracks lawyers should think about with regards to engaging the media Despite a judge's or jury’s ability to “block out” press coverage of a case, it’s human nature to be impacted by what is read and heard. That alone is sufficient to want to engage the press and take the opportunity to shape the case prior to entering the court A Pennsylvania attorney who released confidential taped conversations to the press and the ramifications of his actions What lawyers should know about ABA Rule 1.6 and Rule 3.6 when speaking with the press Rule 3.6(b) and (c) are safe harbors that delineate what lawyers are allowed to discuss with the media How lawyers can use the media as a defense mechanism on behalf of your client? How long it takes for a statement that taints a client’s case to dissipate from a juror’s mind What about statements that are only allowed to be made inside of court but not outside? How do lawyers deal with those? Attorneys can be liable for defamation if previously-filed copies of complaints are provided to reporters Why it’s important for lawyers to work with PR companies who are familiar with ethical rules The three categories of benefits for lawyers who utilize the media When does privilege apply to PR firms and why is it important to know?  Resources Mentioned: ABA Model Rules of Professional Conduct Rule 1.6 ABA Formal Opinion 480   Gentile v. State Bar of Nevada, 501 U.S. 1030 (1991) ABA Model Rules of Professional Conduct Rule 3.6 Defamatory article: https://www.prnewswire.com/news-releases/sanford-heisler-sharp-files-100-million-gender-pregnancy-and-maternity-discrimination-lawsuit-against-am-law-giant-morrison--foerster-300639108.html Bochetto v. Gibson, 860 A.2d 67 (Pa. 2004) Wayne’s Contact Information: Website: www.copostrategies.com Email address: waynepollock@copostrategies.com Phone number: 215.454.2180 Wayne’s free guide for lawyers to help them avoid common mistakes when they speak to reporters: www.mediamistakeslawyersmake.com Thank you for listening! Don’t forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every Tuesday. If you enjoyed this episode, please help me get the word out about this podcast. Rate and Review this show in Apple Podcasts, Stitcher Radio, and Google Play, and be sure to share this podcast with a friend. Be sure to connect with me and reach out with any questions/concerns: Facebook LinkedIn Website Email me at megan[at]zaviehlaw[dot]com This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matters, be sure to consult with an attorney regarding your specific needs.

In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice;marketing, strategies and different challenges.   The Firm: https://www.copostrategies.com/ The blog: https://copocetic.com/ About Chris: https://www.copostrategies.com/wayne-pollock   Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks. https://inbox.google.com   Wayne’s Tip: You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.   Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (https://moz.com/) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.