Podcast appearances and mentions of jenna kerner

Jenna is the Co-Founder and Co-CEO of Harper Wilde, the DTC brand disrupting the $16 billion dollar intimate apparel industry with its mission to take the B.S. out of Bra Shopping. Jenna and the brand have been recognized as Forbes 30 Under 30 and Inc. Top 100 Female Founders as well as has been featured in Vogue, the New York Times, The Today Show, Good Morning America and many more. Jenna received her B.A. in Biological Sciences and Economics from Cornell University and her MBA from The Wharton School at the University of Pennsylvania, where she met her co-founder, Jane Fisher, and together began working on bringing Harper Wilde to life.Prior to Harper Wilde, as you will soon learn, Jenna worked as a consultant at Deloitte for 4 years as well as at digital health startups in a product management role. Her passion for healthcare and biology stemmed largely from her upbringing, coming from a family of physicians. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Jenna's upbringing in a family of physicians3. Choosing a career path 4. Transitioning from consulting to startups 5. Discovering the idea for Harper Wilde6. The Power of self-belief and taking risks 7. Navigating pushback from investors with Harper Wilde8. Building a strong company culture9. Lessons learned as an entrepreneur10. Defining success and personal growthPlease share She Leads with a friend and Leave a Review!

Description: Joining the show today is Jane Fisher, Co-Founder and Co-CEO of Harper Wilde, on a mission to take the B.S. out of bra shopping. In this episode, Jane shares with us her journey from growing up in Florida, working as a hostess at a tourist restaurant, to studying business, to earning her MBA at Wharton where she came up with the idea for Harper Wilde. She talks about the challenges she's faced fundraising from investors, how she had to change her pitch, how to land on a good price point, and why she hires for culture fit first.In This Episode You'll Hear About:(3:12) More about Harper Wilde, founded by Jane Fisher and Jenna Kerner's frustrations with the overpriced hypersexualized intimate apparel industry, inspiring them to launch Harper Wilde to change the conversation and create everyday bras that are ethically made, reasonably priced, and comfortable.(4:40) What it was like growing up in Florida on a small island, with thoughts of becoming a vet, to getting a Psychology degree, to ending up in business(12:06) How she ended up in the business department at McKinsey, without a lot of business background(15:19) How she went to business school at Wharton and began to fall in love with the DTC world,  and how she got the idea for Harper Wilde(18:00) Some of the first things she did to validate the idea, why she chose to try and disprove it, and realizing she couldn't(21:00) How they decided on the price point, and finding the sweet spot, and validating it with consumers, and if they could build the business with it(25:00) Why it's important for them to listen to customer feedback, and why they strive to build a brand that speaks to the whole market(29:50) The go-to-market strategy, how they pitched their products, and the metrics they were looking for to see how they were growing(31:50) What it was like fundraising from mostly male investors for a DTC bra company (37:40) How hiring has been, why they focus on culture fit first, and how to filter for culture(42:00) How she's grown into being a leader and why learning and innovating is important, and the biggest challenges she's had to face in building a business(46:00) The challenges in fundraising, learning how to be bold in confidence, and how to handle and work with investors(1:01:00) The final advice she has for those looking to dive into entrepreneurshipTo Find Out More:https://harperwilde.com/Quotes:“We're living in a world where it's cool to buy razor blades online, but I'm sitting here not replacing my bra after a decade.”“I just got curious and started poking around and learning more about the industry to understand why there wasn't a broad company out there yet doing this.”“We look at the customer and we've built a brand at a price point that speaks to the whole market.”“Each new addition makes a huge difference to the culture, hopefully in a good way”“We have three values: hunger, humility, and an ownership mindset.”“Your gut is so often right if something feels off, it almost always is.”“It's so much harder to let someone go and find someone new than it is to just wait a little longer and find the right.”“At the end of the day, it's humans who are doing these jobs, and it's about the relationships with those people who are helping create the brand.”“Investors should be selling you on why they should invest in you.”“Be bold in confidence.”“When someone says something can't be done or shouldn't be done, weigh it against your gut and what you know and are learning. Sometimes there's a lot to learn from that on why they're saying no. Oftentimes there is, but that doesn't necessarily mean it should stop you in your tracks and you should move forward.”

According to co-founders and co-CEOs Jenna Kerner and Jane Fisher, Harper Wilde, the intimates brand they launched in 2017, would not be nearly as successful as it is if it weren't for the community they built early on. Kerner and Fisher launched the DTC bra brand after previously working together on a completely different brand following business school. Though the two had very little experience in the retail space, they knew there was an opportunity for a millennial intimates brand to launch and disrupt the industry. Fast forward to 2022, and Harper Wilde has not only managed to foster a thriving community, but it has also differentiated itself in a crowded market — a feat not many brands are able to tout. To date, it's leveraged through crowdsourcing and has created a high-quality product made of well-researched raw materials — and Harper Wilde has bigger milestones ahead. For example, the company is hoping to expand into new categories later this year. Currently, Harper Wilde's online site is its primary shopping channel, but it also sells at Nordstrom in a few stores and online. “Our North Star has always been to be the next market leader in intimates. There's so much opportunity for us to continue to provide more silhouettes, more products and more sizes,” Kerner said on the latest episode of the Glossy Podcast. “[Our customer] is asking us for more than just bras and underwear. … Now that we have her size for the most difficult garments to make, there are a lot of opportunities for us to understand how we can make other garments that fit her incredibly well and are super soft.”

Today we're learning from Jane, the founder of Harper Wilde. Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings' brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfortable. Beyond the products themselves, Harper Wilde is focused on a larger mission to support and empower future generations of independent women through cause-related and philanthropic initiatives, including a 1% donation of all proceeds to Girl's Inc. This commitment extends to the company's environmental responsibilities, with the industry's only-of-its-kind bra recycling program, “Recycles, Bra”, which to-date has saved over 30,000 bras from landfills.LINKS WE MENTION: Harper Wilde's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

In this episode, we interview Jenna Kerner cofounder of Harper Wilde a bra brand that "takes the B.S. out of bra shopping" with benefits like free home try-ons. Harper Wilde was born online in 2017, the brainchild of Jenna Kerner and Jane Fisher, two friends from business school. Jenna takes us through the Harper Wilde origin story and the challenges the founders faced in producing a physical product and getting to market. _____ About the Show: ‘In The Ring' is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message

Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.

Karl Ulrich's Elevator Pitch of the Month for December is Harper Wilde, founded by Jenna Kerner and Jane Fisher, both WG'17. Harper Wilde “takes the BS out of bra shopping.” Jane and Jenna “decided to build a company that would make it easier to buy more fairly priced bras, everyday bras, online, without the hassle.” They offer home try-on of three bras, and they sell just a few great options, all priced at $35, “which is about half of what you would find at a similar quality product at other retailers.” See acast.com/privacy for privacy and opt-out information.

All right, men: imagine that every time you wanted to buy a pair of boxers, you had to spend three hours searching through hundreds of options and pay $50 or even $70? This is the hook that finally got investors—93% of whom are men—to pay attention to Harper Wilde, a company which, as founder Jane Fisher says, “takes the BS out of bra shopping.” She explains that she and her cofounder, Jenna Kerner, “decided to build a company that would make it easier to buy more fairly priced bras, everyday bras, online, without the hassle.” They offer home try-on of three bras, and they sell just a few great options, all priced at $35, “which is about half of what you would find at a similar quality product at other retailers.” Listen to hear Karl talk with Jenna and Jane about the perils of pitching to (male) investors, how to test a home try on method using no tech (and spending virtually no money), and pinpointing the actual pain point of bra shopping. See acast.com/privacy for privacy and opt-out information.

Jane Fisher and Jenna Kerner, co-founders and co-CEOs of Harper Wilde, talk with Laura Zarrow about starting Harper Wilde and women in entrepreneurship. Harper Wilde is a company committed to making the bra shopping experience simpler and more equitable for women, while functioning as a socially responsible business. Part 1 of 2.Aired on July 26, 2017. See acast.com/privacy for privacy and opt-out information.