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Jeff Taubenberger and John Oxford have spent their careers studying the 1918 flu pandemic. In this conversation, our guests explain how lessons from the 20th century's deadliest pandemic informed how public health officials responded to COVID-19. The two researchers deliver their verdict on the state pandemic preparedness, both ahead of COVID-19 and in its aftermath. Want to take an even deeper dive into this topic? Jeff and John recently delivered a lecture at the Norwegian Academy of Science and Letters entitled The hunt for the virus causing the 1918 influenza pandemic. The two researchers were in Oslo as guests of OsloMet professor Svenn-Erik Mamelund. Listeners will hear from Svenn-Erik and his colleague Lisa in the next episode of the podcast.
Jeff Taubenberger and John Oxford have spent their careers studying the 1918 flu pandemic. In this conversation, our guests explain how lessons from the 20th century's deadliest pandemic informed how public health officials responded to COVID-19. The two researchers deliver their verdict on the state pandemic preparedness, both ahead of COVID-19 and in its aftermath. Want to take an even deeper dive into this topic? Jeff and John recently delivered a lecture at the Norwegian Academy of Science and Letters entitled The hunt for the virus causing the 1918 influenza pandemic. The two researchers were in Oslo as guests of OsloMet professor Svenn-Erik Mamelund. Listeners will hear from Svenn-Erik and his colleague Lisa in the next episode of the podcast.
John Oxford, SVP and Director of Marketing for Renasant Bank and author of the book No More Next Time: Marketing in the Age of Distraction, discusses the latest marketing trends for banks with host Dan Marks: Bonus: hear the story behind the SEC Shorts YouTube channel The idea behind John’s book Why branding is crucial for banks, and why banks typically don’t do branding at a high level How and why banks should leverage social media The importance of “retargeting” The effectiveness of email marketing and marketing automation for banks How audience, channel, and message work together to drive impact John’s take on SMS marketing John’s advice to his younger self Connect with John on LinkedIn Check out John’s Book, No More Next Time: Marketing in the Age of Distraction
It isn’t easy making your brand stand out in what John Oxford calls the “Age of Distraction,” but as he shared with me in this episode, there are specific things you can do to make your brand more memorable. John has (literally) written the book on the subject, “No More Next Time: Marketing in the Age of Distraction,” and puts his marketing principles into practice in his work as SVP of Marketing at Renasant Bank. What we discussed: - The mistake you’re probably making that’s causing your brand to get lost in the noise of your industry - Why you should replace the 4 P’s of marketing with the 4 C’s: content, connection, conversion and campaign - The importance of clients and context when it comes to creating content for successful campaigns - How John used the 4 C’s to plan and execute a successful digital campaign during the pandemic - Why consistency and repetition can make up for less-than-creative content if you use them effectively
You may have heard of the 4 P’s of marketing. Person, place, price, and promotion. Well, in today’s marketing world, these are meaningless. It’s time we start focusing on the 4 C’s of marketing. In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era. We discuss: Why the 4 C’s are replacing the 4 P’s in modern marketing Why now is the best time for digital growth Why today’s marketing requires risk and aggressiveness You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the […] The post Episode 102 | Digital Adoption and Real Relationships appeared first on Marketing Money Podcast.
When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the […] The post Episode 102 | Digital Adoption and Real Relationships appeared first on Marketing Money Podcast.
This episode features military historian Douglas Gill who has extensively researched the origins of the Spanish Influenza as it emerged in 1915 and 1916 in northern France. Douglas has worked alongside leading virologist, and previous guest on Dan's podcast, John Oxford, to track the initial cases of this particularly violent strain of influenza which would go on to kill millions of people across the globe. For ad free versions of our entire podcast archive and hundreds of hours of history documentaries, interviews and films, including our new in depth documentary about the bombing war featuring James Holland and other historians, please signup to www.HistoryHit.TV Use code 'pod1' at checkout for your first month free and the following month for just £/$1. See acast.com/privacy for privacy and opt-out information.
This episode features military historian Douglas Gill who has extensively researched the origins of the Spanish Influenza as it emerged in 1915 and 1916 in northern France. Douglas has worked alongside leading virologist, and previous guest on Dan's podcast, John Oxford, to track the initial cases of this particularly violent strain of influenza which would go on to kill millions of people across the globe. For ad free versions of our entire podcast archive and hundreds of hours of history documentaries, interviews and films, including our new in depth documentary about the bombing war featuring James Holland and other historians, please signup to www.HistoryHit.TV Use code 'pod1' at checkout for your first month free and the following month for just £/$1. See acast.com/privacy for privacy and opt-out information.
For several weeks, nothing has dominated national and international headlines more than the coronavirus. As of this week, authorities have identified approximately 113,000 cases worldwide, more than 4,000 deaths have been reported and the WHO is now calling the coronavirus outbreak a global pandemic. The coronavirus might be new. But this is by no means the first time that America and the world have been in the grips of a deadly virus. Over a century ago, Spanish influenza caused a global pandemic, spread in large part by soldiers returning home from the First World War. The virus killed between 50 and 100 million people. But the story of the virus, and the lives it affected, has often been forgotten. Back in 2018, BackStory looked at the history of Spanish influenza in an episode titled “Forgotten Flu: America and the 1918 Pandemic (https://www.backstoryradio.org/shows/flu) .” So in the wake of ongoing concerns about coronavirus, Ed revisits a couple segments from that show, to learn about how people from the past dealt with a terrifying and unpredictable virus. Music: Hip Hop Piano Lounge (https://docs.google.com/document/d/1jQjkz0k5boZ9v5S2geJnTHMGTI9cGgIGSIU03yJ5N3w/edit#) by Bobby Cole/Audioblocks Sad and Reflective Hip Hop (https://www.audioblocks.com/stock-audio/sad-and-reflective-hip-hop-rl0mbijtlvhk0wyalt7.html) by Bobby Cole/Audioblocks Light and Laid Back Rap Beat (https://www.audioblocks.com/stock-audio/light-and-laid-back-rap-beat-hxjacjpiwbk0wyaiyd.html) by Bobby Cole/Audioblocks Fighting the Flu Brian and historian Nancy Bristow (https://www.pugetsound.edu/faculty-pages/nbristow) explore the medical community’s response to the 1918 pandemic, and their inability to understand the virus. Music: Ones Left Behind (https://freemusicarchive.org/music/Ketsa/Melanchonique/Ones_Left_Behind_) by Ketsa Once and Future Flu Brian speaks with virologist John Oxford about how the 1918 influenza pandemic spread worldwide and why scientists think we should prepare for another pandemic. Music: Live With No Fear (https://freemusicarchive.org/music/Ketsa/End_is_Beginning/Live_With_No_Fear) by Ketsa
PROFESSOR JOHN OXFORD – CORONAVIRUS...with TRE's Bill Padley
‘Watch a dance work as if it were a science fiction film’ Episode 4 of Surface Tension investigates the impact of science and science fiction on Shobana’s work. Presenter Sanjoy Roy asks what are the connections between science and dance and sci-fi and Shobana’s choreography? Shobana talks about her interest in science fiction, and how she became re-acquainted with science as an adult (after not paying attention in school!). Bladerunner, The Matrix and Terminator are among Shobana’s favourite films and have all inspired her work in some way. Shobana and Sanjoy look back at Phantasmaton (2002) and the influence of the book ‘The Location of Culture’ by Homi Bhabha and how it introduced the difference between the concepts of ‘fusion’ and ‘hybridity’. Dancers created their own versions of hybrids as part of the rehearsal process. The moment of the dancer glancing in bharatanatyam was a key motif for Shobana and filmmaker Pete Gomes and they played with this figure to provide the background and set for Phantasmaton. Conversation moves on to the ‘uncanny valley’ concept and robotics, which are central to Trespass (2015) where Shobana choreographed a duet with a robotic ‘entity’ and a human dancer. We hear from Rauiri Glynn, Director of from the Interactive Architecture Lab at the Bartlett School of Architecture, UCL about the collaboration with Shobana on Trespass and how this process diverged from the normal method of building a robot, allowing them to introduce a whole series of behaviours for a dancer to interact with. In Flagrante (2014), was commissioned by Marina Wallace at Central St Martins for an exhibition on cell division - mitosis - with the aim of communicating how cells divided to the general public, with dance as the mediator for that process. Marina talks about bringing together the scientific and choreographic worlds and using dance as an intermediary to explain what scientists do in the lab. For this project, Shobana was partnered with Dr Kim Nasmyth, Professor of Biochemistry at Oxford, who joins us down the line from France and talks about how they communicated about the process of mitosis and how to present it in a dramatic and watchable way. The end result was the film In Flagrante. Lastly, we move on to Contagion from 2018, which took the Spanish Flu virus as its source material, which killed more people than in the entire four years of the WWI. Virologist and leading specialist in influenza Dr John Oxford talks about the flu and its global impact. He asked Shobana ‘How are you going to choreograph dance around the flu?’
On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as […] The post Episode 76 |Deep Dive in Digital Advertising appeared first on Marketing Money Podcast.
On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as […] The post Episode 76 |Deep Dive in Digital Advertising appeared first on Marketing Money Podcast.
Editor of The Lancet Infectious Diseases, John McConnell, discusses the 1918 influenza pandemic and the lessons that can be learnt from it with John Oxford and Jeffery Taubenberger.
The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […] The post Bank Marketing Automation appeared first on Marketing Money Podcast.
The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […] The post Bank Marketing Automation appeared first on Marketing Money Podcast.
AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real […] The post Artificial Intelligence appeared first on Marketing Money Podcast.
AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real […] The post Artificial Intelligence appeared first on Marketing Money Podcast.
Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss […] The post Rebranding appeared first on Marketing Money Podcast.
Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss […] The post Rebranding appeared first on Marketing Money Podcast.
This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […] The post 2017 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.
This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […] The post 2017 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.
Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and […] The post Surveys appeared first on Marketing Money Podcast.
Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and […] The post Surveys appeared first on Marketing Money Podcast.
While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right. In this Marketing Money podcast, John Oxford and Josh Mabus cover the ins and outs of print advertising, what makes a good print ad […] The post Making Print Advertising Work for You appeared first on Marketing Money Podcast.
While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right. In this Marketing Money podcast, John Oxford and Josh Mabus cover the ins and outs of print advertising, what makes a good print ad […] The post Making Print Advertising Work for You appeared first on Marketing Money Podcast.
In Inside Health this week Dr Mark Porter asks whether headlines identifying a 'SARS Like' virus may cause unnecessary alarm. While this new virus and SARS are both members of the same family, virologist John Oxford explains that they are more like cousins that behave differently. And should you be worried about the shape of your baby's head? Lots of parents are. Margaret McCartney questions the growing trend for corrective helmets to treat so called 'flat head syndrome'. Plus Mark Porter visits the first NHS hospital to offer a new approach to treating heartburn.
As the flu season and the threat of avian flu comes closer, Professor John Oxford from the Royal London Hospital discusses what the flu is, where flu comes from and whether drugs and vaccines can prevent human and avian influenza. Professor Pat Troop, Chief Executive of the Health Protection Agency, describes the systems in place to stop an avian flu outbreak from spreading, and Dr Paul Digard, from the Division of Virology at the University of Cambridge, tells us how the flu virus escapes through layers of mucus in the nose. Meanwhile, in the Naked Scientists laboratory this week, Dave and... Like this podcast? Please help us by supporting the Naked Scientists
As the flu season and the threat of avian flu comes closer, Professor John Oxford from the Royal London Hospital discusses what the flu is, where flu comes from and whether drugs and vaccines can prevent human and avian influenza. Professor Pat Troop, Chief Executive of the Health Protection Agency, describes the systems in place to stop an avian flu outbreak from spreading, and Dr Paul Digard, from the Division of Virology at the University of Cambridge, tells us how the flu virus escapes through layers of mucus in the nose. Meanwhile, in the Naked Scientists laboratory this week, Dave and... Like this podcast? Please help us by supporting the Naked Scientists