Marketing Money Podcast

In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actually execute, they unpack what separates brands that post from those that perform. The post Episode 187 | What Actually Moves the Needle in Bank Marketing appeared first on Marketing Money Podcast.

Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today. The post Episode 186 | Digital Dead Ends: Why Your Location-Based Ads Might Be Wasting Budget appeared first on Marketing Money Podcast.

Your bank's website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock-in, and copy-paste templates could be costing you more than you realize. From missed SEO to poor UX, they make the case for rebuilding smarter and owning your digital space. The post Episode 185 | Rebuild Required: How Your Website Could Be Costing You appeared first on Marketing Money Podcast.

In today's digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. We're tackling everything from clickbait traps to best practices for effective messaging. The post Episode 184 | The Death of Clickbait: Creating Ads That Actually Convert appeared first on Marketing Money Podcast.

How much security is too much? Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the friction of modern banking security and how to find the right balance. The post Episode 183 | Passwords, Passcodes, and Pain Points appeared first on Marketing Money Podcast.

Is it possible to balance AI's efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity. The post Episode 182 | Crafting Authenticity in an Automated Marketing World appeared first on Marketing Money Podcast.

From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essential fraud prevention and delivering a seamless customer experience, sharing insights on how banks can redesign online account openings to reduce friction and boost engagement. The post Episode 181 | The Double-Edged Sword of Banking Tech appeared first on Marketing Money Podcast.

Big budgets don't always mean big impact. Josh and John discuss which brands got it right (and which should've saved their money). The post Episode 180 | Big Game, Big Ads: What Worked and What Flopped appeared first on Marketing Money Podcast.

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity in today's competitive landscape. The post Episode 179 | Breaking the Mold: Marketing Lessons for the Modern Age appeared first on Marketing Money Podcast.

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives. The post Episode 178 | Trends vs. Reality: Olympics, AI, and Banking appeared first on Marketing Money Podcast.

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement. The post Episode 177 | The AI Buzz: What It Really Means for Banks appeared first on Marketing Money Podcast.

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is […] The post Episode 176 | The 2025 Marketing Playbook: Breaking the Bank Name Game appeared first on Marketing Money Podcast.

Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age. The post Episode 175 | From Checks to Digital: The Future of Banking appeared first on Marketing Money Podcast.

Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations approach work-life balance. The post Episode 174 | Balancing Work and Personal Life: The Great Debate appeared first on Marketing Money Podcast.

Join Josh and John as they examine the role of Chief Marketing Officers in today's financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding. The post Episode 173 | The New CMO: Growth-Oriented or Data-Driven? appeared first on Marketing Money Podcast.

In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking. The post Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking appeared first on Marketing Money Podcast.

Unpack the complexities of text messaging in bank marketing with Josh and John.  From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape. The post Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts appeared first on Marketing Money Podcast.

In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of future raises, and excessive interview stages. Offering insights for both interviewees and interviewers, they navigate these challenges with anecdotes and practical advice. Tune in for strategies to ensure a successful hiring process. The post Episode 170 | Navigating Red Flags in Job Interviews appeared first on Marketing Money Podcast.

In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you're a compliance officer, marketer, or banking professional, this episode provides valuable perspectives to ensure compliance while optimizing marketing strategies in the dynamic financial landscape. The post Episode 169 | Understanding FDIC Compliance appeared first on Marketing Money Podcast.

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs. The post Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs appeared first on Marketing Money Podcast.

Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny […] The post Episode 167 | Navigating the Interview Landscape appeared first on Marketing Money Podcast.

In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you're a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity. The post Episode 166 | Strategies for Productivity appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking. The post Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals. The post Episode 164 | Activate Your Branding appeared first on Marketing Money Podcast.

In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality. The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking. The post Episode 162 | The Banking Landscape from a Marketer's Perspective appeared first on Marketing Money Podcast.

What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more. The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast.

Join us today as we discuss marketing old products to new audiences. The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast.

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time. The post See Y'all in Austin appeared first on Marketing Money Podcast.

Don't write a check a bank can't cash. On today's episode, John & Josh dive into some consumer banking nuances that some might not know about. The post Episode 158 | Red Ink Doesn't Cash appeared first on Marketing Money Podcast.

You've heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.  The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner's post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona […] The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they've built effective methods to track marketing returns. The post Episode 155 | What's Your Return? appeared first on Marketing Money Podcast.

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience. The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.

ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer program designed to simulate conversation with human users, typically over the internet. ChatGPT is trained on a large dataset of text and […] The post Episode 153 | Are We Human, Or Are We ChatGPT? appeared first on Marketing Money Podcast.

Are your bank's vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk […] The post Episode 152 | A Vendor? A Vendor Sells Hotdogs appeared first on Marketing Money Podcast.

Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank's marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. […] The post Episode 151 | Chasing the Rainbows of Tomorrow appeared first on Marketing Money Podcast.

This is part 2 of the Marketing Money Podcast's breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what's in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.

This year's ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week's episode, John and Josh discuss this “tipping creep” and what it could mean for banks in the future. Listen in to hear their thoughts. The post Episode 148 | Tipping appeared first on Marketing Money Podcast.

Do your campaigns fall victim to any of bank marketing's most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face. The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast.

A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you're solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do. The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast.

Don't lose sight of your marketing's true goal. If the people who receive your bank's message can't become customers as a direct result, you're missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most […] The post Episode 145 | The Hateful Eight of Conversion appeared first on Marketing Money Podcast.

Do you have the infrastructure in place to let your advertising do its job? Making business happen isn't about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion. The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast.

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes. The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast.

How does your content connect with your audience? It's easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast […] The post Episode 142 | Great Eight of Connection Marketing appeared first on Marketing Money Podcast.

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say. The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast.

Your content's message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it's well made. Dive into Marketing Money Podcast's eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You'll hear why good audio and steady, in-focus video […] The post Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing appeared first on Marketing Money Podcast.

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you're looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money […] The post Episode 139 | Are You Linking Value to Your Online Experience? appeared first on Marketing Money Podcast.

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast […] The post Episode 138 | Don't Let False Assumptions Lead You Astray appeared first on Marketing Money Podcast.

Do digital banking's projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they've always done, and that audience crosses every demographic line. Hear what the […] The post Episode 137 | Is Digital Banking Already Overdone? appeared first on Marketing Money Podcast.