Podcasts about bank marketing

In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actually execute, they unpack what separates brands that post from those that perform. The post Episode 187 | What Actually Moves the Needle in Bank Marketing appeared first on Marketing Money Podcast.

Today Caleb Stevens sits down with Chris Bates from Agora Eversole for a wide-ranging conversation on bank marketing. DOWNLOAD OUR FREE LOAN PRICING VIDEO SERIES HERE The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. – Member FDIC

Fundiertes Wissen mit Tiefgang - Das wollte Jürgen Schmitt mit seiner Idee “Sendung mit der Bank” in die Wege leiten und 6 Jahre später ist aus der Idee sein Vollzeitjob geworden. Wie eine Umstrukturierung bei der Deutschen Bank dazu geführt hat, kannst Du hier hören!

25 Jahre bei der Bank und dann kam die Umstrukturierung - Was für manche Menschen ein Schock ist, war für unseren heutigen Gast eine Chance um neue Wege zu gehen. Dass der Weg zu einem Corporate Creator führt, war wahrscheinlich weder ihm, noch der Deutschen Bank bewusst. Was er genau in seinem Job macht & wohin der Weg noch geht, dazu mehr hier!

Going back to college means it's time to evaluate credit cards and financing options for students and families. We break down the different tools available (and their short- and long-term impacts) in this episode of Making Cents of Money. Show Notes: Unbiased sources of consumer education from the CFPB: - Student banking and college credit card marketing agreements: https://www.consumerfinance.gov/data-research/student-banking/ - Your Money, Your Goals toolkit (p. 121 of the downloadable toolkit has a comparison of paying for the costs of an unexpected car repair with emergency savings, a credit card, or a payday loan): https://www.consumerfinance.gov/consumer-tools/educator-tools/your-money-your-goals/toolkit/ Previous Making Cents of Money episodes on Credit: - Credit Reports Update (ep. 74): https://blogs.uofi.uillinois.edu/view/7550/1222872163 - What's a Credit Report Anyway? (ep. 67): https://blogs.uofi.uillinois.edu/view/7550/171138189 - Credit Scores (ep. 51): https://blogs.uofi.uillinois.edu/view/7550/343469214 - Choosing a Credit Card (ep. 43): https://blogs.uofi.uillinois.edu/view/7550/295268937 - Credit Access (ep. 42): https://blogs.uofi.uillinois.edu/view/7550/203994282 - Conscious Credit (ep. 15): https://blogs.uofi.uillinois.edu/view/7550/1450729729 - Understanding Credit (ep. 5): https://blogs.uofi.uillinois.edu/view/7550/270248943 Get Savvy Webinars - Your Financial Tool Chest – We discussed Buy Now, Pay Later tools starting at 45:35 in the YouTube video: https://youtu.be/XdUgsotxCqE?feature=shared&t=2735 - Build Credit to Your Advantage: https://youtu.be/FZGqbTavfsY?feature=shared - Mastering the Consumer Credit Game on December 5, 2024, at 12 PM – Register at https://go.uillinois.edu/getsavvywebinars Legislation related to Credit Cards: - Credit Card Accountability Responsibility and Disclosure Act of 2009 (Credit CARD Act): https://www.ftc.gov/legal-library/browse/statutes/credit-card-accountability-responsibility-disclosure-act-2009-credit-card-act - Fair Credit Reporting Act: https://www.ftc.gov/legal-library/browse/statutes/fair-credit-reporting-act Research on Credit Use: - Blankson, C., Paswan, A., & Boakye, K. G. (2012). College students' consumption of credit cards. International Journal of Bank Marketing, 30(7), 567-585. https://www.emerald.com/insight/content/doi/10.1108/02652321211274327/full/html - D'innocenzio, A., & Lewis, C. (2024, July 30). Stores lure back-to-school shoppers with deals and “buy now, pay later” plans. AP News. https://apnews.com/article/backtoschool-shopping-deals-inflation-c7fc6041e4d34cabc2edbfbc556ef667 - Hayhoe, C., Leach, L. J., Allen, M., & Edwards, R. (2005). Credit cards held by college students. Journal of Financial Counseling and Planning, 16(1). https://www.researchgate.net/publication/253767760_Credit_Cards_Held_by_College_Students - Shupe, C., Li, G., & Fulford, S. (2023). Consumer Use of Buy Now, Pay Later Insights from the CFPB Making Ends Meet Survey. Consumer Financial Protection Bureau Office of Research Reports Series, (23-1). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4399626

In this episode of The Purposeful Banker, Dallas Wells welcomes Q2 CMO Carlos Carvajal for a discussion about how marketing in banking has evolved and how to make more meaningful, profitable connections with customers.

Today, we are joined on the Banking Transformed podcast by Abbas Merchant, ex- CMO and EVP at Regions Bank. It's clear that the role of the marketer is evolving, and those who can effectively harness the power of Gen AI while maintaining a focus on creativity, strategy, and consumer trust will be well-positioned for success. As a senior financial services leader with extensive experience in blending the art and science of marketing, Abbas brings a unique perspective on how Generative AI is poised to revolutionize the marketing landscape. In this episode, we explore the potential of Gen AI, its implications for marketers, and how it's set to transform the way we approach marketing strategies and operations.

Unpack the complexities of text messaging in bank marketing with Josh and John.  From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape. The post Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts appeared first on Marketing Money Podcast.

In today's episode of Banking Transformed, our guest is Nicole Zimmermann, founder and CEO of ZELOCIN & Partners, a marketing communications consultancy. Nicole will share her insights on how legacy banking organizations can best assess their current branding, marketplace messaging, and marketing execution to move from the past to the future. She will also discuss the importance of leveraging customer data and analytics to provide personalized communication and experiences and the impact on long-term loyalty Finally, Nicole shares her expert insights on assessing current marketing efforts, identifying areas for improvement, and implementing effective strategies to bridge the gap between the past and the future of banking.

Allison Cerra, Chief Marketing Officer at Alkami Technologies joins me on the Banking Transformed podcast. Allison has seen marketing evolve tremendously over her career and is an expert on harnessing insights to fuel marketing campaigns and optimize return on investment. But, it's not just about big data; it's about the right data — transforming information into actionable strategies that drive customer engagement, loyalty and trust. Allison and I explore how banks can leverage analytics to create insight-driven campaigns, the importance of personalization in marketing, and how technology is shaping the future of customer interactions in banking.

This week we're doing something a little different. Recently our team attended FinovateSpring where Managing Director Sarah Welch and Amplero VP Tazmin Baliff Curtis demoed Curinos' Amplero Personalization Optimizer and its closed loop AI test-and-learn engine. To learn more about the platform, please visit our website.Rate and subscribe! | Learn more at curinos.com | Questions or feedback? Email us at finsights@curinos.com

In Episode 31 (also episode 68), we talked about why you want to sell the hole (end results), not the drill (your services).  Today, I walk through HOW to do that in a way that's both strategic, and honors the complexity of what it means to be a human. If you want your marketing to bring in more clients, grab a notebook, tune in and be ready to immediately apply what you learn.Click here to learn more about The Oasis: Group Coaching (previously referred to as the Mastermind).Click here to book your discovery call and see if we're a fit to work together 1:1 or in group coaching in The Oasis.Click here to receive weekly emails with resources on how to grow your business and deepen your faithConnect with me on Instagram @kieranlenahancoaching

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can't overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Guest: Eva Porras, Managing Director, and Lead Researcher for SmartLedger Host: RA George

What data lessons can you extract from B2C experiences and apply to the B2B world?  John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.   Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Making Bank: Marketing Series  #MakingBank #S7E22 This episode of Making Bank is a compilation of previous episodes showcasing the mindset and the success strategies of the top 1% so you can amplify your life and your business today. If you want to grow your business more and become successful in the big world, you'll need proper marketing skills. This episode of Making Bank will help you acquire the necessary marketing skills one needs in order to become successful. Make sure you check out this episode and listen to Josh and all the other guests discuss Making Bank: Marketing Series.   (0:45) Seven Principles of Success George Bryant talks about the seven principles that any business should follow because if they do so to even a few of them, they will continue to flourish and be successful.    (8:28) Education Based Marketing Ted Miller talks about his journey of converting into Education and how it changed his entire business and entrepreneur life. He also talks about the various changes such a conversion brings into his business life.    (13:19) Marketing Tactic Joel Comm talks about how many companies and businesses these days do not emphasize much on the swag they give out to their employees and this is the reason why most of their merchandise or services are failing. It is important to work on a company's swag and make it unique and stand out from others.   (18:28) Marketing Challenges Barney Waters talks about the various marketing challenges that they face because the expectations are always high. It is important to grow the expectations and then meet them properly before even thinking about starting a new business or expanding an existing one.    (19:54) Best Marketing Channel Anthony Sarandrea talks about how social media is their main channel for marketing like Facebook, Instagram, YouTube, TikTok, Snapchat and even native ads. This is because even though it is traditionally not as exciting for people it is however scalable and more top of the funnel. (21:37) Three Key Components Ben Malol talks about the three key components of a business that are not a necessity but if practiced, it will make the business very successful. These are  being different, being unique and being polarized.   (24:58) Formula Nicholas Kusmich talks about how a few years ago he came up with this strategy after tons of investment with money and a lot more tests, they finally found out one formula that worked for them in the Marketing world.   Link: http://pix.joshfelber.com/LaKZF0cf 

Making Bank: Marketing Series  #MakingBank #S7E22 This episode of Making Bank is a compilation of previous episodes showcasing the mindset and the success strategies of the top 1% so you can amplify your life and your business today. If you want to grow your business more and become successful in the big world, you'll need proper marketing skills. This episode of Making Bank will help you acquire the necessary marketing skills one needs in order to become successful. Make sure you check out this episode and listen to Josh and all the other guests discuss Making Bank: Marketing Series.   (0:45) Seven Principles of Success George Bryant talks about the seven principles that any business should follow because if they do so to even a few of them, they will continue to flourish and be successful.    (8:28) Education Based Marketing Ted Miller talks about his journey of converting into Education and how it changed his entire business and entrepreneur life. He also talks about the various changes such a conversion brings into his business life.    (13:19) Marketing Tactic Joel Comm talks about how many companies and businesses these days do not emphasize much on the swag they give out to their employees and this is the reason why most of their merchandise or services are failing. It is important to work on a company's swag and make it unique and stand out from others.   (18:28) Marketing Challenges Barney Waters talks about the various marketing challenges that they face because the expectations are always high. It is important to grow the expectations and then meet them properly before even thinking about starting a new business or expanding an existing one.    (19:54) Best Marketing Channel Anthony Sarandrea talks about how social media is their main channel for marketing like Facebook, Instagram, YouTube, TikTok, Snapchat and even native ads. This is because even though it is traditionally not as exciting for people it is however scalable and more top of the funnel. (21:37) Three Key Components Ben Malol talks about the three key components of a business that are not a necessity but if practiced, it will make the business very successful. These are  being different, being unique and being polarized.   (24:58) Formula Nicholas Kusmich talks about how a few years ago he came up with this strategy after tons of investment with money and a lot more tests, they finally found out one formula that worked for them in the Marketing world.   Link: http://pix.joshfelber.com/LaKZF0cf 

When I dreamed up The Girl Banker, I could never have imagined being here five years later. What started as my little side project has grown into something much bigger, and that growth proves to me the importance of this message for this moment. Join me and Allyson Twiggs Dyer of The Twiggs Group as we talk about the last 5 years and whats to come for the Girl Banker. 

Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations?  Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company's rebrand, her team's innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.Tune in to learn:About the gamification strategies at Ally (3:37)The approach used to the rebrand at Ally (27:05)How marketing can be used to promote diversity (33:33)Mentions:“The Unifying ‘Power of Sports' With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends; Episode 349)Moguls in the Making: An Entrepreneurial CompetitionThurgood Marshall College FundMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

This is part 2 of the Marketing Money Podcast's breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what's in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.

This year's ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Te gast in deze uitzending zijn Martine Peeters van StuDocu, Ramona Chang van Gemeente Utrecht, Dennis Mensink van Mediatic en Marleen Hendriksen van SNS Bank.In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data.Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl.Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

John Hanley, SVP and Senior Director of Marketing at Equity Bank, shares details about the upcoming ABA Bank Marketing Conference that helps support strong financial marketers.

BanklessDAO Marketing Guild with Ornella and Mr. V Today's guests are Ornella and Mr. V, here to talk about the BanklessDAO Marketing Guild.  Ornella is its Talent Coordinator and  Mr. V is its Governance Coordinator. We discuss how marketing in Web3 is different, what it means to have branding in a decentralized organization, and what the guild is doing to help BanklessDAO and its partners deliver more thoughtful storytelling.   We also discuss how the guild is building a talent pool and how you can get involved. --- Ornella https://twitter.com/OrnellaWeb3 --- Today's Host - Droste https://twitter.com/EffectDrost --- Making Bank is a production of the Podcast Hatchery project at BanklessDAO.  The content presented is strictly for information and entertainment purposes. Not financial, legal, or tax advice.  Do your own research. Making Bank https://twitter.com/makingbankpod BanklessDAO https://www.bankless.community/ https://twitter.com/banklessDAO

Financial marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly. Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward. I am excited to have James Robert Lay, founder and CEO of the Digital Growth Institute on the show today. James Robert shares how banks and credit unions can simplify the marketing process with market-leading results. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices This episode of Banking Transformed is sponsored by mParticle. mParticle believes that better decisions start with better data. Cleanse, visualize, and connect your customer data from any source or system to any API. Better data, better decisions, better outcomes. Visit mparticle.com for more.

The banking industry is in the midst of an exciting revolution in which power has shifted from the financial institution to the consumer. Consumers are impacting the entire customer journey, from the buying process, through customer engagement, and on to loyalty. At the core of this marketing revolution is the use of data, analytics and technology to drive results. One of the most important technologies needed to enable advanced marketing is the cloud. We are very fortunate to have Garry Capers, Division President of Cloud Solutions at Deluxe with us on the Banking Transformed podcast. He will discuss some of the major changes in bank marketing today and what must be done to prepare for marketing transformation. This episode of Banking Transformed is sponsored by FIS. GoCart recognizes email addresses and lets consumers pay quickly anywhere – with no passwords and no long forms. Consumers can pay faster for anything – even things they wouldn't expect like healthcare, processional services, and more. GoCart goes beyond online checkout and allows consumers to pay easily by email, text, or with QR codes. Find out how you can use GoCart to simplify payments and increase your sales at GoCartpay.com/podcast.  FIS. Advancing the way the world pays banks and invests.

What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing's responsibility to intentionally tell your organization's stories.Show Notes https://vyasystems.com/making-a-positive-impact-in-banking

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.

Better-branded banks have an easier time recruiting the best talent, simply because it's obvious to the talent that the bank is working to make easier the job they're being recruited to do. The same holds true for recruiting new business, as well. It's our role to make sure our audience understands what we offer and […] The post Episode 129 | Sharing the Top Secrets of Bank Marketing Success appeared first on Marketing Money Podcast.

Better-branded banks have an easier time recruiting the best talent, simply because it's obvious to the talent that the bank is working to make easier the job they're being recruited to do. The same holds true for recruiting new business, as well. It's our role to make sure our audience understands what we offer and […] The post Episode 129 | Sharing the Top Secrets of Bank Marketing Success appeared first on Marketing Money Podcast.

Learn about the background and career of Dr. Sophia Anong and her research Learn what is consumer economics, fintech, and financial inclusion. Learn about the terminology “unbanked or underbanked” and how it affects people financially. Learn about “contactless payments” and their origin Dr. Sophia Anong is an Associate Professor of Consumer Economics at the University of Georgia where she has been on faculty since 2010. Dr. Anong was also on the faculty at Virginia Tech from 2006 to 2010. She holds a B.S. from the Africa University in Zimbabwe, an M.S. in Agricultural Economics, and a Ph.D in Family and Consumer Economics, both from Purdue University. Dr. Anong's research and outreach focus on financial access and consumer economic well-being with respect to mobile money in African countries and fintech in the U.S. Dr. Anong has published in several outlets including the Handbook of Consumer Finance Research, International Journal of Consumer Studies, the Journal of Consumer Affairs, and the International Journal of Bank Marketing. Starting this September (2021), Dr. Anong will be a Science and Technology Policy Fellow at the U.S. Agency for International Development serving as a Digital Ecosystem Advisor. Support the show: http://www.cooleyfoundation.org/ See omnystudio.com/listener for privacy information.

CATCH UP with Liane Reyes @leafylover.ph - a full-pledged plantita who graduated UP BroadCom. She tells us all about her stint in government working as a speech writer for an elected official, then the transition to the banking industry responsible for your credit card dining deals! "Liane responds to every call that excites her free spirit: Broadway musicals and KPop, collecting plants and scented candles, travel and fashion, a continuous desire for learning and growth, and many other interests that show an amazing person living life on her own terms. Over the years Liane has proven herself to be a modern Renaissance woman. Her talents include singing, dancing, acting and writing. She was raised to be an independent thinker and could carry such interesting and intelligent conversations showing how much she cares about society. Liane can also offer you perspective on a career in Industrial Engineering, Public Relations and Communication, Business and Finance. Perhaps my favorite thing about her is knowing her as a loving daughter, sister and a great friend. It's a rare thing to find someone who has the perfect mix of being fun and staying grounded, vulnerable and level-headed, and knowing how to be sensitive and frank at the same time. It's definitely worth listening to Liane as she shares her pursuit of happiness and living life to the full." -Sarah Soriano-David cover art by JB Tabuzo IG@jbtabuzo song by Patrick Chung IG@peachung_ voice over by Liza delaFuente-Guillon IG@liza.photojournal --- Send in a voice message: https://anchor.fm/mark-laguna/message

This week, we sit down with Dan Duchnowski to discuss how covid has forced community banks to change the way they approach marketing and digital banking.  To get Tom's Bond Portfolio Trends Analysis, visit www.southstatecorrespondent.com/bondreport The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees.  SouthState Bank, N.A. - Member FDIC

As marketers implement marketing automation in greater numbers each year, a new responsibility has emerged: knowing what data matters and what data doesn't.

It’s easy to have a big idea and say, “Let’s get started and we’ll figure out the rest as we go,” but that’s the recipe for a crash landing. It’s better to execute a simple idea 100% than a big idea 85%. You can pick one resolution and plan to make an impact in your bank this year.

Look, a checking account is a checking account is a checking account, right?When you're in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience…The best part is that he does it with a low budget AND without external user-generated content.PLUSMichael discusses a critical tipping point that helped his brand stand out in a crowded local industryHe shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional successFinally, you'll learn about Michael's family life and what he does to unwind after work… he talks about tacos here, so you won't want to miss this!Who is Michael Hostetler?Michael Hostetler is the Vice President of Marketing for Crane Credit Union.He is the recipient of the Indiana Credit Union League's Emerging Leadership Award.Michael has over 15 years of financial brand marketing experience.He's an advisor for George Washington University - School of Business.He also holds the titles of husband and father of four.Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/

In Marketing Report op New Business Radio spraken Peter Wybenga en sidekick Bas Vlugt met Arno de Jong van Nederlandse Loterij, Roos Bulder van Nestlé, Pieter Smeets van ASN Bank, Rogier IJzermans van Ace en René Zeedijk van ZIGT.In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand tussen 18:30 en 20:00 uur, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data.Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl.Dit programma is een initiatief van Media Meetings & Magazines en mediabureau ZIGT. Marketing Report wordt mede mogelijk gemaakt door Logitech for Business.

Bernardo is Professor of FinTech History and Global Trade at Northumbria University (Newcastle). He is  a Fellow of the Higher Education Academy, Royal Historical Society, and Academy of Social Sciences. He read economics (at ITAM, Mexico and Autónoma de Barcelona, Spain), history (Oxford) and received a doctorate in business administration (Manchester Business School). He has been studying financial markets and institutions since 1988. He joined Northumbria after appointments at Bangor, Leicester, Open University and Queen´s Belfast. Bernardo has published over 50 peer review journal articles, eight books, and is a regular contributor to media around the world. He was elected to the council of the Association of Business Historians, Outreach Committee of the Business History Conference, is a member of the ESRC Peer Review College, and member of the editorial boards of various traditional outlets (Business History, Journal of Management History, Economic History of Developing Regions, International Journal of Bank Marketing, Quest - Indian Journal of Management and Research, and Cuadernos Empresariales). Since 1998 he edits a weekly report on new working papers in business, economic and financial history (NEP-HIS).   thehistoryvoyager@gmail.com   The History Voyager Facebook Group   @BensCharlie

Marketing campaigns and brand building can seem like an insurmountable task to tackle for community banks. But it doesn’t have to be. Join us in Episode 4 as LinkedBanker and WSI’s Eric Cook shares tips & advice for anyone looking to start a new marketing plan or even boost their bank's existing strategy. Eric will also share his latest venture into creating The LinkedBanker and the benefits & resources available for community bankers to share & learn in a peer environment. Key Links & Resources: https://www.thelinkedbanker.com  https://www.poweredbywsi.com https://linkedin.com/in/ericcookmba www.fitech.com

How do you stay strategic when faced with day to day tactical requests?  Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams together and staying focused on the big picture. 

Glen chats with Lily Harder of Comperemedia (a Mintel company) about big banks' varying approaches to digital marketing, fintechs' angles to carve out their own niches, and the pain points of the Gig Economy. Also, Mastercard's new sonic identity and cash's latest sponge bath.

Marketing to millennials isn’t all that great. They’ve already established their banking relationships. However, there are millions of 18- to 24-year-olds (classified as Gen Z by most) across the country who haven’t done so yet. More importantly, they’ve yet to face all the major life decisions (like graduate school, first direct-deposit jobs, and first car loans) that could impact their choice of banks.Here's what that means: Your college-aged customers—and millions of university students just like them—are going to bring big business your way as they transition into the workforce.

A Rebrand Strategy That Won’t Leave You ReelingRebranding has an almost supernatural reputation. We talk about capturing the essence of an organization or the spirit of the brand. It’s intimidating. It sounds like you need a medium or a spirit guide, or at least, an Ouija board.And the truth is, there are only two outcomes: great or terrible. There is no middle ground.We want to help you through all the prognostication and soul searching, but we’ll skip the Ouija board and hopefully demystify the process.Listen as Josh breaks down the rebranding process, and talks about what you can expect from your agency, and what your agency should be able to expect from you.

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions […] The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared first on Marketing Money Podcast.

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions […] The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared first on Marketing Money Podcast.

It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward […] The post Episode 84 | 2019 ABA Bank Marketing Conference appeared first on Marketing Money Podcast.

It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward […] The post Episode 84 | 2019 ABA Bank Marketing Conference appeared first on Marketing Money Podcast.

Some of the designers and writers at Mabus Agency discuss Riley's recent post, "Chase’s Twitter Blunder Shows Failure to Offer Value," and talk about how we can learn from the megabank's mistakes.

When a company as big as JP Morgan Chase makes a misstep on Twitter, the clapback is always lit.For Chase’s #MondayMotivation post last week, the biggest bank in the country tweeted a fairly condescending hypothetical conversation between a "You" and your bank accountWhile the advice was pretty spot-on—after all, the Bureau of Labor Statistics found that the average American household (including single-person households) spends an average of $3,000 per year eating out—it was incredibly tone deaf.In all fairness, Chase is one of the few banks who fully paid back their part of the $700 billion bailout. Still, it’s hard to swallow “just buckle down” advice from a bank that played a part in one of our nation’s largest financial crises.The biggest problem here is that Chase squandered an opportunity to offer its 365,000 Twitter followers real value.For you community banks, though, Chase’s mistake hints at opportunity. You guys are much closer to your clients. Your clients’ needs and preferences are much more uniform and unique than Chase’s. How can you use that to your advantage to empower your clients with tools and encourage them toward engagement and conversation?

10 Questions to Ask Before You Start the SearchMarketing a bank is harder than ever. New techniques and technologies abound. The never-ending cycles of approvals to adopt change are extended as IT and compliance departments balance advancement against risk. On top of that, most banks are actually performing pretty well—which sounds great…until you’re challenged to do better next year.As banks realize the need to grow in marketing sophistication, many are reaching out to agencies for the first time. I want to help you find one—and it doesn’t even have to be mine.Now, let’s address the elephant in the room: “But you own an ad agency!” I sure do. But I’ve learned a big lesson over the years in this business: good relationships are worth their weight in gold. I’ve learned a few other things in that time, and I want to share some of them with you. It’s really not about hiring the best agency, but the best fit. It would be a tragedy to hire an agency with terrible creative talents, but it’s worse (by many orders of magnitude) to hire an agency that’s a bad fit. This is why you can trust my advice as an agency owner. Even if I spent the rest of this article trying to subliminally convince you that we’re the best bank marketing firm out there (even though we are), I couldn’t determine if we are a fit. And I’m much more concerned with fit. You should be, too. Trust me.So how do you find the best fit for your bank?Ask yourself these questions.

You’re busy with work. We’re busy helping banks like yours (and writing insights about bank marketing).We want to make your life easier. So we made the Bank Marketing Blogcast.Now, on key blogs, we will offer an audio version of the words you love to read. Think audiobook but shorter (and more valuable for your bank).Morning commute? Stream bank marketing knowledge straight from your car’s speakers.Yard work? Crank up the volume on deposit tips.Gym time? Enhance your body and your mind with career-boosting knowledge.Our team of strategists and copywriters works hard to put out new insights and tactical tips on our website. Those same words will now be read aloud by the author and delivered straight to the device of your choice.But wait, there’s more. We’re also going to throw in some bonus conversations about our insights and tactics so you get to hear from more voices in Mabus Agency, not just the writers. Our designers, media strategists, developers, project managers, production team, and relationship managers have a lot of insight into bank marketing as well. To make sure each episode is automatically delivered to your device, subscribe to the podcast feed. You’ll get new episodes any time they come out.

Mabus Agency President Josh Mabus discusses the keys to hiring the right agency with agency creatives.

Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing […] The post Back to Basics: A+ Bank Marketing Fundamentals appeared first on Marketing Money Podcast.

Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing […] The post Back to Basics: A+ Bank Marketing Fundamentals appeared first on Marketing Money Podcast.

Branch banking has truly evolved over the past few years examining the physical space, the technology and people skills for future success. This will impact the marketing and selling of all bank services. More emphasis has been placed on the redesign of the interior, and the recruiting, training/mentoring of new branch frontline teams to provide a wider range of services. In this first of three podcasts from the 10/5/2017 NJ Bank Marketing Association seminar, Tim Quinn discusses the physical branch.  

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore. The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast.

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore. The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast.

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […] The post Bank Marketing Automation appeared first on Marketing Money Podcast.

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […] The post Bank Marketing Automation appeared first on Marketing Money Podcast.

This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […] The post 2017 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […] The post 2017 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Bank Marketing Ideas in One Page by Alan Dib, Best Selling Author Introduction: False facts are highly injurious to the progress of science, for they often endure long; but false views, if supported by some evidence, do little harm, for everyone takes a salutary pleasure in proving their falseness.  And when this is done one path towards error is closed and the road to truth is often at the same time opened, Charles Darwin. Kelly Coughlin is CEO of BankBosun, a management consulting firm helping bank C-Level officers navigate risk and discover rewards.  He is the host of the syndicated audio podcast, BankBosun.com.  Kelly brings over 25 years of experience with companies like PWC, Lloyds Bank and Merrill Lynch.  On the podcast, Kelly interviews key executives in the banking  ecosystem, provide bank C-Suite officers,  risk management, technology and investment ideas and solutions to help them navigate risk and discover rewards, and now your host, Kelly Coughlin. Kelly: Greetings, this is Kelly Coughlin, CPA, CEO of BankBosun, helping bank C- suite officers navigate risks and discover reward in a sea of threats and opportunities.  One of my favorite quotes of all times is attributed to Pablo Picasso “Good artists copy; great artists steal.”  There is no better example of the quote I selected for this opening from Charles Darwin. He distinguishes between false facts versus false views. And there is no better example in the business world demonstrating the importance of distinguishing between false facts and views versus true facts and views than in the marketing world.  That is the world of client acquisition, client retention and revenue creation.  Today is an outright theft from the experience I have learned from others and their success and failures and through my own successes, and more from my own failures over my 25 years of experience in competing for revenues. Why revenues?  Well, I have been in the workforce for 25 plus years as director of risks, a consultant, a CEO and CPA and of all the technically challenging   brain burning problems I have had to face in my career, by far, I can honestly say, the most challenging and frankly interesting part of the business world is marketing and revenue creation or as Alex Baldwin said in Glengarry  Glen Ross, Getting them to sign on the line which is dotted. Let’s consider the business plan.  I have personally looked at hundreds of business plans and I have been responsible for authoring at least a dozen.  A boat load of time is spent on the big picture things like, macro environment, management bios, competition, risk disclosure and financial projections, oh yes, those beautiful, wonderful financial projections. The problem with the business plan in general and the problem with financial projections in specific is, tons of work is spent on those things that are fairly predictable and controllable that really don’t determine the success or failure of the business.  And not enough time is spent on the single greatest factor that determines the success or failure of the business plan. Revenue. Why?  Management history, competition, expenses, let’s face it.  Labor costs, cost of goods, occupancy costs, sales costs etc, they are all fairly easy to project and predict and so those get more than adequate attention.  But revenues, the dreaded revenue projection, I think of the quote by sixth century Chinese poet, Lao Tzu.  I don’t know if that was Sun Tzu’s father or something, but anyway, Lao Tzu said, those who have knowledge don’t predict, and those who predict don’t have knowledge. In the business plan, focus is put on those things that they can predict and those things that they can’t predict, well, let’s just say, it doesn’t get adequate attention.  It’s the revenue side that is the most challenging and perplexing.  And most business models and plans failed not because they missed their expense projections, they failed because of their revenue projections. They fail because they didn’t adequately and accurately project and predict how they are going to get customers in the door or drop their goods in the online shopping cart and purchase. I recently came across a book titled The One Page Marketing Plan.  I listened to it first on audio book, driving from Kansas City to Minneapolis, and then I purchased it in hard copy.  I strongly encourage you to do either, listen or read or both.  The book is divided up into three sections, for the three phases in a sale cycle.  The Before Phase -  you are dealing with prospects, and the goal is to get them to know you and generate some interest in you.  The During Phase - you are now dealing with a lead and the goal is to get them to like you and buy from you for the first time.  And finally, the After Phase - you are dealing with a customer and the goal is to get them to trust you, buy from you regularly and refer a new business to you.  It’s that simple.  The book covers things like, the 80/20 rule and its derivative, 64/4 rule which I hadn’t heard, or put another way, why 96 percent of the stuff you do is a waste of time; how or why marketing is the biggest point of leverage in your business. The main thing I took from this book is the absolute importance to put attention and resource into marketing tactics, not just marketing strategy.  I love the Sun Tzu’s quote, “Strategy without tactics is the long road to victory.  Tactics without strategy is the noise before defeat.”  This book does a brilliant job   of focusing the importance of tactics.  The author of this book is Allan Dib, and I reached out to Allan  to see if he would be willing to do a three-part podcast series with me, and he said yes, where we can deep dive into these three phases of customer acquisition and retention. He too shares my commitment to helping small and medium size banks compete and win, and is willing to do whatever he can to help.  I suggest you go to his website, www.1 (That’s the number one) 1PMP (Patrick Mary Patrick).com and get on his mailing list.  He really does put some good stuff out there.  The really cool part about Allan is, he lives in Australia, and most of us know that, well, Australia was settled by a bunch of convicts from the British, especially Irish, I believe, and so Allan is joining us from his prison cell in Botany Bay where he and his sixth generations have been serving out multi generation prison sentences for not paying their rent to a British landlord.   Allan, are you there, and how is the reception in your center block dwelling? Allan:              {Laughs] No, It’s so good, I am out on parole, so... Kelly:               So you are out on parole, excellent, nice!  Just to be clear, Allan is not serving a prison sentence.  Well, Allan thank you very much for joining us.  I appreciate it.  Could we get right into it? Allan:              Let’s do it. Kelly:               Okay.  I like your definition of marketing and the circus, tell me about that. Allan:              This was one that I had come across and I might have read it, right out of a book but it basically gives you a good bird’s eye view of what marketing is, because if you ask 10 people what marketing is you’ll get  likely 10 different answers, you know. Some will say it’s branding.  Some will say it’s advertising.  Some will say any number of different things.  So I came across a really good simple jargon free definition of marketing.  If the circus is coming to town and you paint a sign that says, Circus Coming To The Showground Saturday, that’s advertising.  If you put the sign on the back of an elephant and walk into town, that’s promotion.  If the elephant walks through the Mayor’s flower bed and the local newspaper writes a story about it, that’s publicity, and if you get the Mayor to laugh about it that’s public relations.  If the town’s citizens go to the circus and you show the many entertainment booth, explain how much fun they will have spending money at the booth, answer their questions and ultimately they’ll spend lots at the circus, that’s sales,  and if you plan the whole thing, that’s marketing. So basically, marketing is the planning of everything that takes a customer from not knowing you to becoming a customer and a raving fan. Kelly:               And each of those items that you mentioned are tactics within that marketing strategy, correct? Allan:              Absolutely! Kelly:               You talk about why most business marketing fails, then you focused on large companies versus small companies, let’s talk about large company marketing and branding versus the smaller company marketing and branding. Allan:              Sure, that’s a good one.  It’s interesting that I have seen this mistake made many many times and it’s a way that small businesses basically lose a lot of money when it comes to their marketing.  But basically, have a look at one of the large bigger competitors in their industry, they could be in any industry, banking for example, and they look at what some of the large companies in their industry are doing in terms of marketing and advertising.  And very often it’s just sort of brand building kind of stuff.  “Okay, well if my big successful competitor is doing this then I should do this as well” That’s where they sort of mix up the causation.  So, why this is so erroneous is because large companies have a very different agenda when it comes to their advertising and their marketing than smaller companies.  So large companies, they have a very very different agenda and they have very different goals to small businesses.  So, for example, a few other things that they want to achieve when it comes to their marketing and advertising is pleasing the board of directors, pleasing shareholders, satisfying their superiors biases, satisfying existing clients preconceptions, winning advertising and creative rewards and then getting buy in from various committees and stakeholders.  And then somewhere down the bottom is making a return or a profit, whereas for a small business, the only thing that matters is making a return or a profit on their advertising.  So it’s just like if I was in the real estate development business and I looked at some of my bigger competitors, I had a look at high rise developers like, let’s say Donald Trump or someone like that, were doing.  They build massive multi-storey buildings and if I was to use the same strategy and tactics as them I couldn’t afford to do that because I am a small developer and it doesn’t work if you do that on a small scale.  I mean, you have to build the whole hundred floors for it to be a successful office building development, whereas as a small business, you maybe can afford to build half a dozen dwellings or so.  You can’t build one hundred floors with six hundred units or six hundred offices.  So you must understand that strategy and tactics change with scale.  So if you are working on a larger scale, then yeah, you can afford to do branding and all these sort of exercises which may take years and may take millions of dollars to execute properly.  But if you are working with a budget that is tens of thousands of dollars you have to have a very different tactic and strategy to get a return. Kelly:               Would it be a fair statement to say that branding and direct response marketing are kind of the opposite extremes of a marketing tactic? Allan:              Yeah, I would say that, although they do intersect.  With direct response marketing the whole point of it is to get a response, first of all, and to also get a return on investment.  For example, you want to spend $10,000 on a campaign and then you are able to measure it very well and you are able to say, look, we got 300 responses and on average we sold $1,000 each.  And so you are able to quantify the exact money spent, the exact level of response and the exact return on investment.  Whereas with branding, you sort of just want to get your name out there, you want to get a bit of awareness and then you help that down to attract that result in more sales.  And again, like I said, making more sales may not even be your ultimate goal with branding, it may be just getting the name out there so  investors can see  and  you’re out in the market place so that your boss has his superior and his superiors have their biases and preconceptions satisfied.  Whereas, I tell small businesses the best sort of branding for a small businesses is sales.  If you sell your product, that is the best form of branding for a small business, because realistically, branding is what happens after the sale, not before the sale.  A lot of people think branding is kind of a thing that happens before the sale, it’s really something that happens after the sale.  It’s when they experience your product and service and then they are able to connect with your business. Kelly:               Okay, so is it a fair statement to say that at a minimum 80 percent of the marketing budget should be spent on direct response marketing and very little on this branding, mass marketing thing? Allan:              Certainly, for small businesses.  And as I mentioned, strategy changes with scale so if you are a business who is doing maybe one hundred million plus, maybe branding is appropriate.  If you are operating on a smaller scale, and if you have got a marketing budget that’s not within the millions of dollars, and if you need to get results that’s not a few years away then certainly it’s wise to consider direct response marketing. Kelly:               You have mentioned that targeting everyone with your product or services is a terrible idea.  Why is excluding certain customers actually a good thing and why does being all things to all people lead to marketing failure? Allan:              Yeah, now that’s a great question.  So, it’s funny [inaudible -13:46] market is and very often, I would say, everyone, you know, they just don’t want to exclude anyone and they want the widest sort of audience.  On the face of it, it doesn’t make sense because, you know, you want as many people as possible working with your business.  You may have a business that realistically can work with anyone but that’s a very typical newbie marketing mistake, for a few reasons.  First of all, it’s very expensive to target a very large group of people, everything to everyone.  So you need to do basically, again, mass media marketing which small businesses is not only a waste of time because they just don’t have the budget and the fire power to get their message out broad enough to make a return.  So that’s one of the reasons why it’s a real mistake for small businesses. The second reason is because it’s a principle in direct response marketing where you want the response to your ad to be, someone says, hey, that’s for me.  They want to read an ad and it will be highly relevant to them because we are all exposed to so many advertising messages each day that our brain would go crazy if it paid attention to all of them. So our brain actively scans for things only if they are relevant to us and brings our attention to that.  So if you make it too general it’s just going to get left behind by the person’s brain.  So that you will want to read an ad and say, hey, that is for me.  And, you know, you think about it, in life, so if you have injured your knee, do you want to go to just a general doctor or would you want to go to a knee specialist?  In fact you have seen, say an ad for a knee specialist, when you have injured your knee, I mean , that is the perfect most relevant message at that time so that is going to get a much better response than, hey, we are a doctor, we do everything. Kelly:               I like how you recommended, identifying your ideal customer and you even go so far as to creating an avatar or like a virtual representation of that customer.  Why is that important? Allan:              It’s very important because when you are crafting your message you want the message to be extremely relevant to your target market.  Now, if you are a part of your target market, so let’s say for example you are creating an advertising campaign for   plumbers, and you are a plumber, okay, well you understand the mindset of a plumber and you understand some of the challenges that you are having in the industry and so on and so forth, but if you are outside of your target market, so let’s say you are targeting lawyers and you happen not to be a lawyer then getting an understanding of the target market is absolutely critical and it’s the first thing you should be doing before crafting any kind of advertising campaign.  You do research into the industry, research into their mindset, what’s keeping them up at 3:00 a.m., you know?  Is it the fact that their billable hours are now reduced from what they were a few years ago?  Is it that there is increased competition?  What are the things that they are discussing at industry conferences?  What are the things that they are concerned about?  What are the threats coming up in their industry?  So, if you can get into their mind and then craft a message that has happened to them then that’s going to be much much more relevant and will get a far far bigger response than something just general and vague. Kelly:               So as part of that you came up with this personal fulfillment value to market place and profitability as being key to defining your target mix, as key to defining your target market.  You call it the PVP Index, explain that to us. Allan:              I usually tell them that there is essentially three factors you want to consider when selecting your target market.  And when I say each of us selecting a target market, we are talking about that from an advertising and marketing prospective.  It doesn’t mean that if someone outside of your target market approaches you and says, can I buy from you, that you say no. Of course, you can take other business outside of your target market but here we are talking about when you are building your marketing campaign and your marketing strategy, you need to have at the top of mind, very tight target market, and what are the best ways to define your target market.  Because this is a place where a lot of people get stuck and confused and where they don’t know who they should be targeting.  It is three factors, so we call them as an acronym, PVP.  So “P” stands for Personal fulfillment, “V” stands for value to the market place, and “P” for profitability.                         So, if we go to “P” - So “P” is the personal fulfillment part so P, people who you   enjoy working with, you know.   If there is a target market that you hate working with and there is another target that you love working with, well, the obvious thing is to be working with the people that you love working with. I mean, no one wants to do a job that they absolutely hate.  Personal fulfillment is certainly a big factor.  It’s not the only factor. The next one is value to the marketplace. So, how much does this marketplace segment value your work. For example, if you were selling consulting services. So, for a business that relies on your type of consulting to make a profit, they value that extremely highly, whereas if you were targeting a very small business customer or someone who doesn’t really need your services then they place a low value on your work. So, you want to target someone who is willing and able to pay you the appropriate amount for your work. And lastly is Profitability. So that’s basically how much profit do you make from that target segment, because sometimes, I mean, revenue is obviously not the same as profit.  And it’s critical to remember, it’s not about the turnover but it’s about the leftover. So sometimes, you know, I’ll find clients they maybe do a lot of revenue with a particular type of client that when you net, because of the high cost of servicing or the high cost of goods or whatever there is very little profit in the deal.  So, these are three factors I encourage people to consider when considering their target market - personal fulfillment, value to the market place and profitability. Kelly:               You know, the personal fulfillment and the profitability, the two “P’s” seem to be fairly easy to kind of value or measure.  The tricky one in my mind is the “V” the value to the market, the “V” and the PVP.  I mean, how much does the market value your product or services and how do you do that other than put it out there and see if they will pay for it.  Because that’s kind of what you are asking, it is, how much you will pay for this, how much do you value it at?  Is it 10 bucks an hour or is it 200 an hour? Allan:              Yeah, absolutely.  And part of everything that we do in the marketing prices, there is an element of test and measure. I mean, there is a research element so you may well go out in the marketplace and ask, look, with my type of product or service what would you be willing to pay?  And surveys are great, but very often people give misleading information in surveys so there does need to be an element of test and measure.  So, what I recommend is do a campaign to a target market that you think might be ideal and let the market, say, test small and then if you find you are on    a winner you increase that and if you find that it fell flat, which often it does, you cut that.  So you don’t go all in on one sort of gamble, it’s exactly like you would within an investment.  You might part of your portfolio in that type of investment and see how it goes and if you are doing well then you might increase that leverage you have in that investment or if it’s not growing then you might cut that.  Kelly:               You mentioned that companies needed to define their USP, their unique selling proposition, which needs to answer, why should they buy the product and why should they buy it from you and not your nearest competition.  These are the questions that should have clear and concise and quantifiable answers.  Now, in financial services, which is where the banking world resides, products and services can in many ways be a commodity type product.  In part of your book you mentioned that customer service and quality of products are really not features and benefits you can attach to your product to get differentiation because these are experienced after a purchase, so what can a bank, by example, do to get some sort of differentiation in an environment where it’s somewhat commoditized? Allan:              Yeah, I get that question a lot, and like I say in the book, there’s really nothing new under the sun.  I mean, before Apple came along there were computers and before Google came along there were search engines and all of that sort of stuff.  So, there really is nothing new under the sun but we are not saying about coming up with a unique selling proposition. I am not saying invent something brand new that’s never ever been done on planet earth. It’s just a matter of being slightly different.   And that can be in the way that you pack your product, that can be in the way that you price the product, it can be in the way that you deliver the product.  So, I give an example in the book, there is almost nothing like a bigger commodity than coffee.  So, you can get coffee for a dollar and you can pay five or six dollars for a coffee.  And it’s funny, like, I have seen coffee shops that they just plop it in a paper cup and just give it to you for a dollar and then there is one that do things like coffee art and things like that and, you know, have all sorts of options and features and all of that and they charge five or six dollars for a coffee. So very often, not necessarily the core service that you, you know, are creating that’s unique, but it’s the way it is packaged or delivered or supported and all of that.  And the reason why I say good service and good quality is not a unique service proposition because these things are just expected.  I mean, for you to be competent and deliver good quality service and good quality support and all of that, those are things that are just basic and expected.  In marketing, we are really trying to say, how can we attract people in this place.  So, of course we want to retain them and make them very happy customers, and we do that after the fact   but for the fact we need to have a way of attracting them. Kelly:               Having a live customer service person could be a part of a USP, correct? Allan:              Absolutely, absolutely, I mean, if your industry is full of people who do things in an automated way or in a way that customers don’t like and you are able to differentiate yourself in a way and service customers in a way that they prefer then, absolutely,  but to differentiate and a potential to be a USP. Kelly:               That’s what we have community banks that are residing in these local communities that are competing against the big banks that aren’t residing in these communities, having bricks and mortar of a live person, for instance, that they could talk to and not just a 1800 telephone line to reach the banker.  I think that’s a pretty significant USP. Allan:              I agree. Kelly:               Okay, I am going to challenge you with a couple of things here. You mentioned five major motivators of human buying behavior, fear, love, greed, guilt and pride.  Now here is your challenge.  Can you render any off the cup ideas on how a banker could use each of these?  How could they utilize fear in capturing clients? Allan:              I think fear would be an easy one to motivate people and fear of loss especially is a huge motivator when it comes to motivating people.  People are more motivated by fear of loss than the possibility of gain.  So, if you are saying, look, invest with us and we have a special investment program where we limit the amount of loss that you are able to get or we guarantee that you won’t lose on a particular investment.  I mean, that’s a big motivator and that’s a way that you can use fear in your marketing strategy. Kelly:               Okay, love. Allan:              Love, so that’s a big driver as well.  And what’s one of the reasons that you may want to create investments and make a secure nest egg for the future and maybe love for your children and your family, make sure that they are taken care of.  You could use that as a motivator to sell insurance policy, life insurance for example, to make sure that your loved ones are taken care of should the worst happen. Kelly:               Okay, good one, greed. Allan:              Well, that’s an obvious one with financial products as well. So, being able to show the client what they have to gain.  The whole make money kind of industry is all revolving around the feeling of greed. Kelly:               Okay, guilt. Allan:              Guilt, for example, almost the opposite of the love ones.  So can you take care of your love ones, are they able to be taken care of should the worst happen to you or are you protected in case of a loss of an income. Kelly:               Alright, final, pride. Allan:              Pride, that’s a huge motivator for a lot of people and one of the reasons why a lot of people want to be successful and do well financially is because they want to feel proud of themselves and feel proud of what they have accomplished. If you can show someone that they will be able to be proud of their accomplishments, I mean, that’s a huge motivator. Kelly:               Alright, I want you to finish with, talk about the 80/20 and the 64/4 rule which I love this thing. Allan:              Sure, I mean, a lot of people are aware of the 80/20 rule.  And it basically comes from an Italian economist name Vilfredo Pareto, and often it’s called the Pareto principle.  And that’s nothing new to a lot of people, but basically, it’s an amazing rule that holds true for almost anything.  You know, for example, 80 percent of a company’s profit often comes from 20 percent of its customers, you know, 80 percent of road traffic accidents is often caused by 20 percent of drivers.  Interestingly, this economist observed that 80 percent of wealth is actually owned by 20 percent of people. And it’s interesting, in the research for this book I looked at wealth distribution at chart and, in fact, despite new technology, despite everything that’s happened in the last 100 years this rule still pretty much holds true. So right now, if we look at 80 percent of the world’s wealth it’s pretty much owned by 20 percent of people.  So that’s the 80/20 rule and it’s funny that the 80/20 rule can actually be applied to itself.  So, if we take 80 percent of 80 and 20 percent of 20 we actually end up with the 64/4 rule.   And again, I looked into the wealth distribution chart and sure enough if you look at, 64 percent of the world’s wealth is actually held by 4 percent of the world’s people.  So basically, put another way, 64 percent of your fix comes from 4 percent of your causes.  So about 96 percent of the stuff you do comparatively just doesn’t move to the middle, it’s almost a waste of time.  It’s the 4 percent that you have done has resulted in 64 percent or more of your results.  And this is where I encourage people to focus heavily at marketing, so because marketing is the 4 percent of things that you do in your business that   can have a dramatic result, that’s the 64 percent plus result in your business. Kelly:               And to be more specific, a direct response marketing is where you think the resources and attention should be spent, correct? Allan:              Absolutely. Kelly:               That’s terrific.  Allan, I really enjoyed that. We’ll set up part two of the podcast to cover the During phase.  What’s the best way for listeners to get in contact with you? Allan:              To touch base on my website which is successwise.com.  You can sign up for my mailing list and you will get a lot of free articles and good advice there. Kelly:               Successwise.com, I’ll get that posted in the show notes as well.  Okay, that’s it. Allan:              Thanks Kelly. Kelly:               Thank you Allan. We want to thank you for listening to the syndicated audio program, BankBosun.com.  The audio content is produced and syndicated by Seth Greene, Market Domination, with the help of Kevin Boyle.  Video content is produced by the Guildmaster Studio, Keenan, Bobson Boyle. Voice introduction is me, Karim Kronfli.  The program s hosted by Kelly Coughlin.  If you like this program please tell us.  If you don’t please tell us how we can improve it. And now some disclaimers.  Kelly is licensed with the Minnesota Board of Accountancy as a certified public accountant.  The views expressed here are solely those of Kelly Coughlin and his guest in their private capacity and do not in any way represents the views of any other agent, principal, employee, vendor or supplier.

How many are too many?  How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department?  In this podcast, the Marketing Money team discusses all things in staffing your […] The post Staffing Your Bank Marketing Department appeared first on Marketing Money Podcast.

How many are too many?  How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department?  In this podcast, the Marketing Money team discusses all things in staffing your […] The post Staffing Your Bank Marketing Department appeared first on Marketing Money Podcast.

  Alex W. ‘Pete’ Hart is the Chairman of the Board of Verifone Systems a credit card terminal payment systems company and financial services industry veteran.    With a 50-year distinguished track record of leadership in the financial services industry, Pete has acted as a consultant specializing in emerging payment and distribution systems. His particular focus is e-commerce and its impact on the consumer banking industry. Pete was the former CEO of Advanta Corporation, a diversified financial services company and the President and Chief Executive Officer of MasterCard International. While at MasterCard, he served as Chairman of the Board of Maestro International, the global debit-system, and was a member of the board of directors of Europay International. He was a key member of the Silicon Valley Bancshares Board of Directors starting in 2001 and also became the Chairman of the Board of Silicon Valley Bank (SVB) Financial Group. Prior to joining MasterCard, Pete spent 10 years at First Interstate Bancorp, the 17-state multi-bank holding company which is now part of Wells Fargo. While with First Interstate, he became the founding chairman of the board of the CIRRUS System, which is now the world’s largest network of shared automated teller machines. Pete’s distinguished career also includes various positions with the First National Bank of Chicago and BancOhio. He has served on numerous board of directors such as Lending Club; Fair Isaac Corporation a predictive software company; Global Payments, Inc., a payment services company;eHarmony.com; Mitek a mobile capture deposits company, Actrade Financial Technologies; Sanchez Computer Associates; HNC Software; Retek Inc.; Shopping.com;  US Encode;  and Sequal Technologies, Inc. He has also been an advisor to many companies including Tempo Payments, NoLie MRI, Cimbal Technologies, Dealtime, Humetix, and Orbiscom. Hart graduated from Harvard University in 1962. He completed studies at the graduate school of Bank Marketing at the University of Colorado and the graduate program for Data Processing Management at Harvard Business School. Pete was and has worked as an independent consultant to the financial services industry since 1997. He served as Chief Executive Officer of Advanta Corporation, a public diversified financial services company from 1995 to 1997, where he had previously served as Executive Vice Chairman from 1994 to 1995. Prior to joining Advanta, he was President and Chief Executive Officer of MasterCard International, a worldwide payment service provider from 1994 to 1998.   I first came into contact with Pete back in 1995 after I had graduated from law school, passed the bar I was looking to become counsel to credit card bank Advanta.    he was also captain of the Harvard football team of 1961 so we are talking to a true leader. Pete says, when it comes to success it is a matter of “being able to do the things I like to do with the people I like doing them with and feeling as if I am being paid acceptable beyond that there is not a whole lot to it“ You can learn more about Pete and what he does on his company website at www.verifone.com and connect with him on LinkedIn. Happy listening! Verifone Systems was created back in 1981 by William ‘Bill’ Melton.  The Verifone story is extremely inspirational and every business startup and entrepreneur learn from the founder and executives of the company.  

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent. Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done -- and very lucratively too -- if it’s done right. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Lubetkin's Other Blog Podcast #1 for the week of March 7, 2005 is available. It's our first podcast, and it features my keynote speech to the Bank Marketing Association/NJ Bankers Association meeting in Woodbridge, NJ on March 3. Please give us your feedback and comments. Thanks.