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In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Tim Bouchard, and Ron Brennan discuss the upcoming Color Code event, a conference focused on design, technology, and marketing. Unlike traditional WordCamps, Color Code aims to be more inclusive, welcoming participants from various platforms and technologies. The event will feature a diverse lineup of speakers, interactive elements like a live graffiti art competition, and networking opportunities. Set to take place in Buffalo, New York, the conference emphasizes accessibility and community involvement, promising a dynamic and engaging experience for all attendees.Top Takeaways:Networking and Collaboration Opportunities: The Color Code event emphasizes the power of in-person connections. With a focus on creative professionals, marketers, and developers, the event is designed to facilitate collaboration through both formal presentations and informal networking (the "hallway track"). Attendees can expect meaningful conversations and potential partnerships that might not happen in a purely virtual setting.Diverse and Relevant Topics: The event will cover a range of cutting-edge topics, such as AI, content strategies, and the challenges of decoupling from major tech players like Google. These presentations, led by volunteer speakers, aim to provide valuable insights and practical knowledge, making the event a great opportunity for professionals to stay informed on industry trends.Affordability and Accessibility: With an affordable ticket price ($40), including lunch and the after-party, Color Code positions itself as an accessible event for professionals of all backgrounds. The organizers also plan to record sessions and make them available online, ensuring that those who can't attend in person still have access to the valuable content.Mentioned In The Show:Color CodePress ConfWP EngineMeetupSeneca One TowerDouglas DevelopmentLuminousGene McCarthy's
Today's Follower Friday ERENEWABLE and The Green Insider Podcast is coming from the EMC23 put on by the Energy Marketing Conference. Joining today's podcast are: Andrew Singer, VP, C&I Regional Sales – Constellation Christina Corcoran, Founding Board Member – Women's Energy Alliance Ashley Murphy, Founding Board Member – Women's Energy Alliance Preston Ochsner, … The post The Energy Marketing Conference hits it out of the park at EMC23 appeared first on eRENEWABLE.
Mindset, AI, and ghost hunting— Smart Marketer Live wasn't your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter
"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world. Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/
"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world. Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around education's ROI, this episode is packed with actionable insights for higher ed professionals.AI Enhances Student Engagement: AI tools can foster meaningful, personalized connections with prospective students, addressing their needs without fear of judgment.Overcoming Website Challenges: AI has spurred a renewed focus on ensuring institutional websites are updated and accurate, reinforcing their value as a key resource.Transformational Power of Voice AI: Voice-powered AI tools allow admissions offices to address inquiries efficiently, saving staff time and improving lead quality.Showcasing the Value of Higher Education: It's essential for institutions to use data and strategic messaging to communicate their impact, especially in a climate of skepticism.Balancing AI with Human Connection: AI tools don't replace staff but complement their efforts, enabling counselors to focus on high-value tasks and relationship building.What is an Enrollment Professional Doing at a Marketing Conference? Nathan Ament opens up about why a VP of Enrollment would attend AMA's marketing-focused symposium. For small colleges like Knox, enrollment and marketing are deeply intertwined. With limited staff, the admissions team often handles significant marketing responsibilities, making it crucial to stay informed about the latest trends. Nathan highlights the value of sessions centered on executive communications, campus messaging, and enrollment strategies.How Can Higher Ed Institutions Demonstrate Their Value to Stakeholders? A standout fireside chat at AMA tackled the pressing need for institutions to justify their value to external stakeholders, such as state legislators and community partners. Nathan reflects on this session's relevance, noting the unique challenges small colleges face when replicating such efforts with fewer resources. He underscores the importance of showcasing higher ed's societal impact with clear messaging and robust data—especially in today's polarized climate.How is Knox College Leveraging AI in Enrollment? Knox College is integrating AI-powered student recruiters to improve top-of-funnel engagement. This tool interacts with students via calls and chats, answering questions, providing personalized support, and even alleviating anxieties students may feel when speaking with human counselors. Nathan emphasizes the surprising success of these tools, including their ability to engage students in thoughtful, judgment-free conversations.What Role Do Websites and Search Play in AI Strategy? Nathan acknowledges the need for a website overhaul at Knox, pointing out how AI has become a catalyst for faculty to prioritize site updates. While many students use Google to find information about colleges, ensuring institutional websites are up-to-date is critical to delivering accurate, AI-driven insights. He also touches on the potential of AI-powered site search as a future development.Does AI Complement or Replace Human Interaction? Nathan is clear: AI is a tool to enhance, not replace, the work of admissions counselors. By addressing routine queries, AI allows staff to focus on building deeper relationships with applicants. This approach not only improves efficiency but also ensures that high-quality conversations happen at key stages of the enrollment funnel. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!In this episode, you'll find out· Three special ingredients that make the Novel Marketing Conference unique· How this year's conference will differ from last year's· Why we've made certain deliberate choices for this year's conferenceListen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.Support the show
Welche Konferenzen lohnen sich im Bereich Social Media wirklich? In dieser Folge von webnetz Snacks sprechen Inga Fromhagen und Adrienne Becker über Adriennes Besuch bei der AllSocial Marketing Conference in Berlin. Sie teilen die wichtigsten Erkenntnisse der Konferenz und diskutieren, wie wertvoll Networking für Social-Media-Manager ist. Adrienne berichtet von den Vorträgen, den Workshops und gibt spannende Einblicke, wie sich Konferenzen wie diese von großen Events wie dem OMR Festival unterscheiden. Fünf Keytakeaways aus dieser Podcast-Folge: 1. Networking ist essentiell: Konferenzen wie die AllSocial Marketing Conference mit bieten die Möglichkeit, echte Kontakte zu knüpfen und sich in kleinen Runden auszutauschen, was bei großen Veranstaltungen wie der OMR oft schwerfällt. 2. Happening vs. Inhalte: Während große Events wie die OMR eher ein Happening mit Musik Line-up sind, bieten kleinere Konferenzen wie die AllSocial Marketing Konferenz tiefere fachliche Inhalte. 3. Videos sind ein Muss: Die Bedeutung von Videos wird seit Jahren gepredigt, aber jetzt ist es unerlässlich, Video-Content für Reichweite und Engagement zu nutzen. 4. TikTok ist mehr als nur Spaß: Marken sollten die Plattform ernst nehmen und ihre Zielgruppe dort mit hochwertigem und passendem Content ansprechen. 5. Fokus auf Strategie: Die Konferenz hat gezeigt, wie wichtig es ist, die eigene Social-Media-Strategie regelmäßig zu überprüfen. Frag dich: Passen deine aktuellen Posts noch zu den Kernzielen deiner Marke? Adrienne Becker über Networking auf Konferenzen: "Für mich bringt Networking unglaublich viel – ich bin ein kommunikativer Lerntyp, und durch den Austausch nehme ich einfach mehr mit." Mit: Adrienne Becker: Head of Social Media, webnetz Inga Fromhagen: Social Media Managerin & Podcast Host, webnetz
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for B2B (00:07:26)Using AI in Content Creation (00:09:34)Effective Call-to-Action Buttons (00:11:15)AI Trigger Words in Emails (00:12:48)Preparing for 2025 Trends (00:14:34)Apple Email Update (00:17:05)Neil Patel on Content Marketing (00:18:13)The Shift from SEO to Search Everywhere Optimization (00:20:08)Maximizing Content Strategy (00:22:57)Marketing Funnel Insights (00:26:33)Brand Competition and Customer Sharing (00:29:10)Creative Content and B2B Engagement (00:30:08)Humor in B2B Marketing (00:32:52)Color Psychology in Branding (00:34:07)Thought Leadership on LinkedIn (00:36:27)Effective Storytelling in Ads (00:38:20)CMO Insights on Organizational Goals (00:41:28)Repurposing Webinars with AI (00:44:32)Launching Products on Social Media (00:46:24)Hacking the Instagram Algorithm (00:47:08)Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Aurrie Hicks online:https://www.hopsonrae.comInstagramLinkedIn
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I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!In this episode, you'll find out· Three special ingredients that make the Novel Marketing Conference unique· How this year's conference will differ from last year's· Why we've made certain deliberate choices for this year's conferenceListen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.Support the show
In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demographic shifts and integrating multicultural strategies into mainstream business practices.Bobby highlights that multiculturalism is now mainstream and should be central to growth strategies, and is the growth strategy in Canada. He also shares insights into the diverse needs of newcomers and the critical role of first impressions in retail marketing. Bobby is set to speak at the upcoming Retail Council of Canada's Retail Marketing Conference, and he will preview what he will be discussing on the main stage. he will cover data-driven strategies and share examples of successful multicultural marketing campaigns. About BobbyBobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters – a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America's fast growing, big spending ethnic and new immigrant communities. He is also Partner in Tulsea Sports Marketing, a US-based marketing consultancy focussed on the intersection of multicultural marketing and sports & entertainment. Bobby has earned national and international recognition for his work and thought leadership in multicultural marketing. Bobby also loves teaching, having guest-lectured at many universities/colleges and regularly speaks at industry events and conferences across North America. Bobby has also been on a variety of advisory boards and committees including Hockey Canada, Imagine Canada, Seva Food Bank, Road Hockey to Conquer Cancer, Cricket to Conquer Cancer, Indo Canada Chamber of Commerce, Reel Asian Film Festival and Credit Valley Conservation Foundation. Bobby earned his MBA from the global Kellogg Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.
As you must know by now, EMC22 is in Las Vegas this year. Jack Douek the Founder of EMC and Steven Fernands, President of Customized Energy Solutions joins The Green Insider today to talk about heading west and what everyone has to look forward to. The Energy Marketing Conference (EMC) … The post The Energy Marketing Conference Heads to Vegas appeared first on eRENEWABLE.
Meet modern marketing phenomenon and upcoming RCC Retail Marketing keynote speaker Neil Patel as he shares insights behind his rise to one of the top marketing voices in the world and gives us a quick preview of his upcoming mainstage presentation. Neil is a New York Times Best-Selling Author and one of the world's most influential marketers, according to The Wall Street Journal and Forbes. He will join me in person at the upcoming Retail Council of Canada Retail marketing conference on September 12 in Toronto to explore the transformative potential of AI in retail marketing. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.
Steve Turney is the Owner & Executive Director of Mental Health Marketing Conference
It's been on my mind to have Michael Pilarski on the show for quite a while now, so when he dropped by the other day to see my garden, it seemed like the perfect time to invite him to be here. I loved talking with Michael about his experience of both wildcrafting and farming, and his perspective about the benefits and drawbacks of both of those ways of working with the land. And it was so much fun chatting with him about our love for herbal gatherings!Michael also shared some fantastic tips on gathering arnica and making medicine with it, including his recipe for Arnica Liniment. You can find the link to a beautifully illustrated recipe card for Michael's liniment at: https://bit.ly/4daL0Z5 Arnica is an herb that belongs in everyone's first aid kit! Here are two ways arnica's medicinal gifts shine:► To help speed recovery of bumps and bruises► To reduce joint and muscle pain and swellingTo get all the details and hear more about gathering and working with arnica, be sure to tune in to the entire episode!By the end of this episode, you'll know:► How working with wildcrafted herbs can sometimes be more sustainable than working with farmed herbs► Which arnica species are medicinally active - and how to tell by looking at the plant► Why Michael prefers using arnica liniment rather than arnica-infused oil► Why medicine made with fresh arnica is better than dried - and why you should make your own!► Harvesting tips for arnica► and so much more…For those of you who don't know him, Michael Pilarski is an herb farmer, wildcrafter and educator with 50 years of experience in Washington State, Oregon, north Idaho and Northwest Montana. He farms a diversity of medicinal and food plants in agroforestry/permaculture systems and has expertise in seed collecting, value-added products and propagation of native and non-native species. He has worked with over 1,000 species of plants. Michael combines the science of herbs with the magic of herbs through his studies in plant spirit medicine. He has initiated and organized many herb gatherings including the Northwest Herbal Fair, the Montana Herb Gathering, and the Medicinal Herb Growing & Marketing Conference.I'm thrilled to share our conversation with you today!----Get full show notes and more information at: herbswithrosaleepodcast.comFor more behind-the-scenes of this podcast, follow @rosaleedelaforet on Instagram!The secret to using herbs successfully begins with knowing who YOU are. Get started by taking my free Herbal Jumpstart course when you sign up for my newsletter.If you enjoy the Herbs with Rosalee podcast, we could use your support! Please consider leaving a 5-star rating and review and sharing the show with someone who needs to hear it!On the podcast, we explore the many ways plants heal, as food, as medicine, and through nature connection. Each week, I focus on a single seasonal plant and share trusted herbal knowledge so that you can get the best results when using herbs for your health.Learn more about Herbs with Rosalee at herbswithrosalee.com.----Rosalee is an herbalist and author of the bestselling book
In this special episode of FinTech's DEI Discussions, recorded live at the FinTech B2B Marketing Conference in London, Nadia sits down with Sonia Mazzotta-Morrison, Head of SEO at Funding Options by Tide. Sonia shares her insights on driving inclusion within the fintech sector, the pivotal role of marketing in demystifying complex jargon, and how personalised content can enhance user experiences. In this episode you will hear inspiring examples of inclusive marketing campaigns from global brands like Microsoft and Nike, and gain practical advice on fostering a more inclusive workplace.FinTech's DEI Discussions is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com
BONUS EPISODE – We're headed to the mile high city for the 2024 Event & Venue Marketing Conference (EVMC) and taking you along for the ride with a preview of this year's sold out conference.
Hello and welcome to the ZimmCast. I'm Chuck Zimmerman. It's almost time for the 2024 Agri-Marketing Conference that is put on by the National Agri-Marketing Association. ZimmComm will be there to celebrate our 20th anniversary in our Connection Point booth. We've got more to come on this when we get to the conference later this month. In this episode I'm talking with Lori Kruger, Signal Theory, and Chair for the Agri-Marketing Conference committee. We'll do a preview of what you'll find. In case you haven't registered it's easy to go to the NAMA website and get it done. So, that's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.
It's spring in Houston and that means it is time for another Energy Marketing Conference. EMC21 will be at the Hilton Post Oak Hotel March 18th-20th. Jack Doueck the conference organizer joins us today for this Follower Friday on ERENEWABLE and The Green Insider Podcast. This year's conference is being … The post The Energy Marketing Conference EMC21 Back to Houston appeared first on eRENEWABLE.
As VMLY&R's chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.Join us at Commerceweek! Use code AWCOMMERCEWEEK20 at checkout to save 20%!Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedInFollow Walter T Geer III on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
In today's REAL PERSONAL BRANDING podcast, Lauren teams up with the founders of ATOMICON, Andrew and Pete, to discuss how to craft a magnetic and memorable speaking business. ATOMICON is the UK's largest marketing conference. What you may find interesting is that this interview was live-streamed to Andrew and Pete's Facebook group--meaning anything could happen. Lauren, Andrew, and Pete want you to know what it takes to become a speaker with major impact and influence--and that you are not alone. Andrew and Pete share how they started speaking locally at networking events to gain experience before they were finally invited to speak at Social Media Marketing World, a 5,000+ person event. You'll hear how to leverage speaking at a big event for bigger pay, find speaking opportunities, accept feedback, and pitch the right audiences for your topics. You'll also hear the steps Andrew and Pete took to build their conference, why workshops offer more opportunities for interactivity, and what makes Lauren's workshop a great opportunity for hands-on practice and feedback. Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Connect with Andrew and Pete here: Website: www.andrewandpete.com ATOMICON: atomic.site/atomicon
Hey Rainmakers! Today, we're recapping our biggest takeaways from this year's Funnel Hacking Live. This conference had our minds racing with fresh insights and actionable ideas that we can't wait to share with you! This conference taught us that the real magic happens in the lobbies, at shared tables, and in every conversation. It's where ambitious minds meet and collaborative futures begin. Building relationships with like-minded individuals and mentors is an investment that goes beyond any single event—it's the kind of capital that pays the best interest in the long run. One of our favorite takeaways was a powerful message from leadership expert Jocko Willink about extreme ownership. It's a simple yet revolutionary idea: embracing full responsibility for every outcome. This mindset shift is about being proactive in our decisions and responses, recognizing that accountability in both our successes and setbacks lays the groundwork for true progress as a leader. In the midst of learning and networking, it's important that our healthy routines and lifestyles stay intact. A sound mind and body enable us to be present, engage fully, and forge connections that are both meaningful and productive. After all, it's the “ready to serve” mentality we bring to each interaction that often leads to open doors and new opportunities. Integrating these encounters and teachings into Rainmaker strategies has us excited about the potential that lies in collaboration. The partnerships formed and the possibilities they present are as valuable as the strategies we've learned and we're excited to bring some of those people onto the podcast in the future! Hit play and dive into our latest podcast episode as we unpack our top takeaways, sharing how forging new paths with others can amplify your business and personal growth. Let's harness the power of community and connection together, all while building successful businesses! Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs Episode: minute by minute 00:00 Introduction to our top takeaways from this year's Funnel Hacking Live! 02:19 How this conference expanded our marketing knowledge that helped grow our business 04:00 Why we show up to conferences as givers and ready to serve 05:20 Connections with people come from having a mindset of serving others 08:30 Chelsey's takeaway about consistency in your content and building your brand 10:19 Stephen shares about his favorite speaker from the conference and how it impacted him 13:58 Chelsey talks about her favorite speaker and being inspired to take extreme ownership 17:14 Taking ownership as a leader and setting the culture for your life and business 18:45 Here is our final takeaway for you about keeping your healthy routine and lifestyle! 20:00 Conferences are not just for gaining knowledge, but also building powerful connections
Kicking It Into High Gear, with Ryan Burton, Leads Near Me® and the High Gear Auto Repair Marketing Conference (North Fulton Business Radio, Episode 705) Ryan Burton, CEO of Leads Near Me®, a digital marketing agency focused on the automotive repair market, joined host John Ray on North Fulton Business Radio to talk about his […] The post Kicking It Into High Gear, with Ryan Burton, Leads Near Me® and the High Gear Auto Repair Marketing Conference appeared first on Business RadioX ®.
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections. The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.
In this episode, your host Crystal Vilkaitis walks you through her journey of hosting her first-ever EVOLVE business conference.Crystal navigates the ups and downs of event planning, discussing everything from unexpected logistical hurdles to the pursuit of ticket sales. Despite the challenges, she managed to successfully host the conference at the Gaylord in Denver, Colorado. Crystal shares the joy of reaching the milestone of selling over 100 tickets, affirming that every challenge faced was indeed a stepping stone to this accomplishment.Next, Crystal takes you into the heart of the EVOLVE conference, an event marked by genuine connection and transformation. Despite initial concerns about a smaller crowd, the intimate gathering fostered a nurturing environment that exceeded everyone's expectations. Listen to her heartfelt recount of the emotional closing of the conference, as well as the inspiring stories of personal growth shared by the attendees.Finally, Crystal reflects on the financial success of EVOLVE and the rewarding outcome of the conference, leading to the exciting announcement of EVOLVE's return in 2024. Despite initial apprehensions, the overwhelmingly positive feedback and stories of attendee transformation sparked a renewed commitment in Crystal to continue this impactful journey.So, grab a glass and settle in as Crystal uncorks the experience of EVOLVE!So, What Should We Do Next?Get your ticket to EVOLVE 2024 here!!
Today, we're taking you on an exciting journey to the Aria Hotel in Las Vegas for the highly anticipated second annual Jolt Financial Advisor Marketing Conference by Snappy Kraken, from May 3 - 5, 2023.This episode is extra special because it's divided into two parts. In the first half, we'll treat you to a series of live, on-the-spot interviews from the conference's opening party, co-sponsored by Intention.ly, a growth marketing consultancy for Fintech and Fiserv companies. The second half features a replay from our personal branding panel. Part 1: Live Interviews Aaron Klein, NitrogenSteph Bogan, Limitless AdvisorGibson Bosworth, RFG AdvisoryDiana Cabrices, Diana Cabrices ConsultingFrancesca McLin, Snappy KrakenSheryl Hickerson, Females & FinanceJulie Johnson, XY CommunicationsMary Kay Glick, Carson GroupJohnny Swift, Impact CommunicationsDominic DeAndrea, Dandara Wealth ManagementDavid Coyle, AdvisorEngineJohnny Sanquist, Three Crowns MarketingPart 2: Personal Branding Panel (Replay)The lively and engaging discussion focuses on how to make authentic, genuine, and profitable connections on social media. The panelists include: Sheryl Hickerson, CEO of Females & FinanceLindsay Gladstone, VP of Marketing at Snappy KrakenKian Salehizadeh, VP of Finance at LPL Financial Tina Powell, Chief Growth Officer, Intention.ly
Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing. Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to partner marketing, partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac. Keep reading to learn more about the partner-led event, how they emphasized co-creation in their content and more iconic insights.
In this episode of The Beacon Way, Jennifer Christensen interviews Steve Turney, the organizer of the Mental Health Marketing Conference. Steve shares his insights into the challenges and opportunities of scaling a business, and the role that conferences can play in driving growth. Key Points From This Episode: The conference started as a more localized event and transitioned to a national event. Private equity frothiness, technology and innovation changes, and health systems awakening have helped mental health gain more attention in recent years. Mental health is the last bastion of Biocare and is critical to address. Trends in technology, economics, and societal changes are creating a giant wave that needs to be navigated. Steve Turney is actively working to create an inclusive conference experience. He has included affinity groups for solo travelers and implemented a policy to ensure no one feels like a second-class citizen. The goal is to create a true melting pot of people, regardless of their ticket type or perceived status. Steve Turney suggests creating a room setting that encourages comfort with leaning forward and backwards, indicating important or divisive conversations. He advocates providing content in advance via fractional work groups to accommodate different paths up the mountain. Links Mentioned in Today's Episode: Jennifer Christensen on LinkedIn Jennifer Christensen on Twitter Beacon Media + Marketing Beacon Media + Marketing Twitter @beaconmm linkedin.com/in/steveturney https://www.linkedin.com/company/mentalhealthmarketingconference/ https://youcanpym.com/ https://www.penguinrandomhouse.com/authors/164027/will-guidara/ https://www.harpercollins.com/products/setting-the-table-danny-meyer?variant=32122420363298
The 2023 Agri-Marketing Conference is approaching fast. You can still register right here. And in this episode you can hear a comprehensive preview of the conference from Vice Chair, Lori Kruger, Signal Theory. In 2004 Cindy and I announced the start of ZimmComm at the conference which means we're starting our 20th year!! It was one of the best decisions we have made and we will be exhibiting once again in the Connection Point. I'll be easy to find and hope you will stop by. I'll have the Golden ZimmComm Microphone ready to conduct interviews. I'd like you to tell me a little about your what you do, your company and your products/services. Simple. No wrong answers. You can also enter our booth drawing which is a Supernote A6 X bundle that includes pen and folio. It is a dedicated digital note taking device! I want to thank Lori and all the committee members and staff for putting together a fantastic looking conference agenda. I hope to see you there. That's the ZimmCast for this week. I hope you enjoy it and thank you for listening.
On this week's Follower Friday, Jack Doueck joins us to discuss EMC19 coming to Houston on March 20-21. This conference is all about Surviving and Thriving in Turbulent Times. Hear from executives from all sectors of the energy space. A few of the topics are: Greenification of Retail Energy, End … The post Energy Marketing Conference Returns To Houston for EMC19 appeared first on eRENEWABLE.
Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.In this episode, I'm joined by several senior members of the TREW Crew to share the big trends and takeaways from conferences we each attended in Fall 2022. These included:INBOUNDContent Marketing World (CMW)MozConThe Martech ConferencePMM Summit Here are just a few of the topics we covered during the episode:Lee Chapman, TREW President, shared a key INBOUND theme of connectedness. Emerging from the isolated Covid times, marketers (and humans in general) are seeking ways to feel connected. One has a sense of this at in-person conferences, where people are more eager than ever to talk to the stranger in the next chair over, and online, where new communities are springing up as gathering places for learning and connecting. Lee's favorite presenter was Dale Bertrand from Spark and Fire who provided in-depth advice on how to diagnose and improve SEO performance. Morgan Norris, TREW Senior Brand Strategist, reports that pillar pages are still a thing! Demonstrate your expertise and help your buyers by publishing long-scrolling web pages packed with relevant, connected content. You can score high marks with Google AND with prospective buyers through this strategy. While at CMW, Morgan tried out several AI tools for content marketing, nabbed the top score at a content-themed whack-a-mole game, performed at the Rock and Roll Hall of Fame (sort of), and presented with yours truly during the CMW Industrial Marketing Summit. Morgan's favorite presenter was Lisa Gately from Forrester who covered thought leadership – what it is, what it isn't, and how to create a thought leadership campaign.Erin Moore, TREW Account Director, was the overachiever that fit in two conferences: MozCon and The Martech Conference. A big focus at MozCon (and INBOUND and CMW!) was Google's greater emphasis on EAT: expertise, authoritativeness, and trustworthiness. Partly in response to the misinformation of today's times, brands need to do more to build their authority. This might be niching further down, creating even MORE content on a subject (and tying it together with that pillar page), and publishing author bios along with blogs and articles. Erin's favorite presenter, Lily Ray from Amsive Digital, went into the background on EAT, the Google patents that she thinks went into it, and a lot of fantastic examples to showcase how Google can piece together an entity's authority.Collaboration and AI-assisted content marketing and SEO were also big topics at The Martch Conference. During the episode you'll hear Erin share an easy "hack" for figuring out trending keywords used by your target personas, so be sure to listen for that. Rounding out the five events, I attended the Product Marketing Manager Summit along with TREW client Rich Goldman from Ansys, who presented a content marketing collaboration between our two teams on a GIANT movie theater screen. About half of the sessions were themed around positioning and messaging, along with how to do content marketing at scale and ways to support sales. I had two favorite quotes, one of which “The Gartner buyer's journey is REAL, y'all” refers to just how much of a slog the long B2B technology buyer's journey can be, and pivotal ways marketing can help. For show links and more, visit the Co
Steve Turney has worked across a range of verticals, including the complex healthcare industry and within full-service marketing agencies, SaaS-based startups and the leading press release distribution firm in the country. He is the Executive Director of the Mental Health Marketing Conference. Conference: http://www.mhmarketing.org
This is part 2 of the Marketing Money Podcast's breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what's in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.
Mental Health Marketing Conference And Building A Community Of Mental Health Professionals With Steve TurneySteve is the executive director of the Mental Health Marketing Conference, a two-day event this November that builds a community of mental health professionals and marketers. The conference educates about consumer marketing so mental and behavioral health organizations can reach more people, more effectively. Steve has worked across a range of verticals, including the complex healthcare industry and within full-service marketing agencies, SaaS-based startups and he has worked at the leading press release distribution firm in the country.Mental health professionals experience career growth through networking with colleagues. That's what conferences are for. Steve Turney is the executive director of the Mental Health Marketing Conference, a two-day annual event that invites mental health professionals to connect, learn, build a community, and engage in potential collaborative opportunities. Steve sits down with John in this episode to unveil plans for the upcoming conference and discuss the educational importance of their sessions. With the event slated for November this year in Nashville, Tennessee, the organizers have invited experts such as YouTube's Global Head of Mental Health Dr. Jessica DiVento to lead discussions about mental health topics related to the youth and how social media influences their behavior. [Timecodes][0:00] Introduction[02:33] John introduces Steve Turney. [03:49] What's the connection between mental health and marketing?[07:50] The Mental Health Marketing Conference started in 2018 and is growing. [10:40] What are the topics covered at the Conference?[13:40] YouTube supports the Conference. [15:48] The Conference aims to be a friendly event for anyone. [17:00] John shares how he launched The Mental Health Today Show podcast. [19:53] When is the Conference happening this year?[22:13] The Conference is accessible to everyone. [28:48] Who's the target market of the Conference?[31:52] How much does the Conference pass cost?[34:06] Steve shares his self-care routine. Connect with Steve Turney today: https://www.linkedin.com/in/steveturney/ Check out the Mental Health Marketing Conference here: www.mhmarketing.org Rate the show: If you enjoyed this episode, please consider providing an honest rating of the show here www.mentalhealthtodayshow.com/reviews/new. Your review will really help the show reach more people - thank you! Learn more about John Cordray at www.johncordray.com Disclaimer: The Mental Health Today Show is for educational purposes only and should not be interpreted as therapy. If you are seeking therapy, please contact a licensed therapist for help.Support the show
This year's ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.
On this Follower Friday we welcome back Jack Doueck to discuss his upcoming conference in NYC, EMC18. This conference will feature 60 speakers, 40 exhibitors, and 50 sponsors. Besides for the great education sessions, there will be opportunities for connecting with like minded individuals. In addition to learning about ESG … The post The Green Insider – Ep. 138- Jack Doueck – Energy Marketing Conference 18 appeared first on eRENEWABLE.
What does it take to go after your dreams? If you've been a massage therapist, dietitian, chiropractor, or nurse practitioner and yet want something different, chase it. Go after your dreams and never let anything stop you. We often neglect our dreams because we get so caught up in our careers that there isn't much time left for the things that really matter. But it doesn't have to be that way. In this episode, Dr. Kylie shares what it's like to pursue your dreams and have a taste of what it feels like when you succeed. “Whatever your dreams look like, bust out of that box that you're in and go for it.” - Dr. Kylie Burton In This Episode: - Watch out for the details of Dr. Kylie's Mindset, Business, and Marketing Conference for Practitioners happening on February 2023 - Powerful lessons from King Richard, the movie about Venus and Serena Williams and their dad - What it takes to chase your dreams finding someone who can help And more! Resources: - https://www.amazon.com/Why-Are-Labs-Normal-background-ebook/dp/B09SF9PXRQ (Why Are My Labs Normal? Your guide to reading your own blood work; no medical background needed) Connect with Dr. Kylie: - https://drkylieburton.com/ (Website) - https://www.instagram.com/drkylieburton/ (Instagram) - https://web.facebook.com/drkylieburton/ (Facebook) - https://www.youtube.com/channel/UCdqJbAS6ocKydcjNiDQoauw (YouTube) *Sponsored by Systemic Formulas* - For all practitioners, join SF via the FB group I run:https://www.facebook.com/groups/716554078541135 ( https://www.facebook.com/groups/716554078541135) - For everyone else, learn about the products by following them on IG: https://instagram.com/systemic_formulas?igshid=YmMyMTA2M2Y= (https://instagram.com/systemic_formulas?igshid=YmMyMTA2M2Y=) The brand new Mybyome products are now available too! Learn more at mybyome.com. Order the Mybyome products now available at drkylieburton.com/supplements
This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference. They're so good you're going to want to take notes! Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:12) Come and join us at Inbox 2022 (for FREE!) (5:40) Lesson 1: Use emails to 're-sell' your membership. (8:31) Lesson 2: Turn your free content into your core product. (12:51) Lesson 3: Tweak and test your lead magnet landing pages. (16:35) Lesson 4: Use your emails to educate, entertain, and encourage. (18:48) Lesson 5: Talk about your lead magnet from different angles. (23:38) Lesson 6: Test the deliverability of your emails with all the major email platforms. (26:21) Lesson 7: Identify the people who want your highest offer first. (28:02) Lesson 8: Grow your list by getting in front of other people's audiences. (29:23) Lesson 9: Sell the product. Don't explain the product. (31:22) Subject line of the week. Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we'd like to invite you to join us for FREE! Previously, tickets for registration were up to $500, but this year we're going to grow this conference massively and make it into the biggest online email marketing conference you can imagine. It's packed with 12 amazing speakers and presentations and is fully online and fully live. We'd love for you to come and join us! If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's about a lot more than that! And these two days are going to have a solid impact on your ability to make sales with email marketing. If you're already salivating and want to find out all the details, see the full line-up, and register at zero cost, https://www.emailmarketingheroes.com/inbox/ (here's the link). 1. Use emails to 'resell' your membership – Neil StaffordNeil Stafford is a genius when it comes to memberships, and in his presentation at one of our previous online email marketing conferences, he talked about how to use emails to keep selling your membership and make sure you build belief so your members become lifetime members. Because your membership is something you need to 'resell' to people. You don't just sell it once and then sit back and receive recurring revenue forever. Instead, you have to constantly and perpetually 'resell' it. And emails are a solid way to do that. Of course, you need to get that balance right. You don't want to overwhelm people with all the emails you're already sending them to let them know where all the content is. For example, we have a number of emails that tell our members inside https://get.emailmarketingheroes.com/league/ (The League) how they should go on the Success Track. But people still tell us they don't know where to go because nobody gets 100% readership of their emails, even when people are paying to be a member. Because everyone's busy! But on top of the emails where you explain where everything is, you also need to send emails that build the beliefs that your members need, in order to stay with you in the long run. Arguably, these types of emails are more important than any instructions or directions you could ever give. Because the beliefs are what will help people stick around. If they don't believe what you do is something they should be studying for a number of months or even years of their life, people are going to jump in, grab what they need, and go. And that's not what you want. So email is the most
State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference
On this episode of Brains Behind AI, Ari sat down with Archie Cheisvil, the founder and CEO of GenesisAI. GenesisAI is an Artificial Intelligence marketplace that allows companies to buy or sell AI products and services. Archie has basically founded the Amazon for Artificial Intelligence. Only in his 20s, Archie is taking over the world of AI and has recently been listed as Forbes 30 under 30. A Harvard graduate and frequently published by media outlets such as the New York Post and Yahoo Finance, Archie provides depth, advice, insights, and valuable advice to starting a successful AI company while keeping the momentum going. We also talk about the AI in Marketing Conference hosted by GenesisAI in Miami, where they will have long list of reputable industryexperts presenting the commercial use of AI in marketing now and where they see it heading5 years from now. The conference will be held on May 24thand 25thin Miami. The link to get tickets to the conference: https://www.miamiai.io/Company URL: https://genesisai.io/