Podcasts about marketing conference

Live from Sacramento – Sit in on this 2026 Event & Venue Marketing Conference session as we chat with Vanessa Mancao (Tour Marketing Manager, Red Light Management), Karl Crudup (Director of Event Sales & Production, Sacramento Kings), and Jessica Eckley (Managing Partner, Crackerjack Media) in front of a live audience. In this session, titled "Beyond Venue Walls: Creative Strategies for Marketing Experiences Beyond Traditional Events" we explore how creative marketing and branding can promote activities tied to other events, plaza parties, and unique experiences beyond traditional events inside venue walls. Walk away with actionable ideas to craft fun interactions, boost awareness, maximize assets, create a larger community impact, and build deeper fan connections beyond event night. Hosted by Adventures In Venueland's Dave Redelberger and Paul Hooper, this episode gives you a taste of this year's sold out conference at the Hyatt Regency Sacramento. If you joined us in-person, this is a great way to re-listen for notes and share this episode with a boss or colleague for them to get a taste of the EVMC experience. Vanessa Mancao: LinkedIn Karl Crudup: LinkedIn Jessica Eckley: LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Recorded live at the Fin.Tech Marketing Conference 2026, this special episode of FinTech's DEI Discussions brings together some of the brightest minds in financial services, technology and marketing to explore the future of inclusion, innovation and leadership in FinTech.Hosted by Nadia Edwards-Dashti, Chief Customer Officer at Harrington Starr, this episode features insights from Conrad Ford (Allica Bank), Monika Kucharska (Quod Financial), Nicole Heringer (Enfuce), Sinead Lanyon (Symphony), Elaine Mullan (Corlytics), Franky Kentish (10x Banking), Rashmi Prabhakar (Temenos), Dalia Nightingale (Vixio) and Professor Iwa Salami (University of East London).Together, they discuss the impact of AI on the future of work, why diversity of thought remains critical for innovation, how leaders can create environments of psychological safety, and whether the famous phrase "culture eats strategy for breakfast" still holds true in today's rapidly evolving business landscape.FinTech's DEI Discussions is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com

A writers conference with no pitch appointments, no breakout tracks, and no recordings? What's left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026. In this week's episode, I break down exactly why I removed those traditional writers conference elements and what we added instead. Here are three things you'll learn: Which feature past attendees consistently name as the most valuable part of the entire weekend.Which parts of the Novel Marketing method you can only learn in person at the conference.What we're adding to Thursday night's ice-cream social in 2027! The 2027 conference is already filling up. Super tickets are gone, but standard and gallery tickets are still available. Don't wait to secure your spot. There's a live count of available tickets at NovelMarketingConference.com. When they're gone, they're gone. Listen to the full episode, read the blog version, or watch on YouTube to get the complete schedule and see why this might be the best investment you make in your writing career this year. Blog link: https://www.authormedia.com/announcing-the-2027-novel-marketing-conference/Support the show

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year's conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you're visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you're a seasoned vet, or you've never been and are wondering what it's about – we've got you covered! Coming to the conference?

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。 ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/ noteはこちら » https://note.com/spyder_moribe

書籍「グローバル・マーケティングの基本」の詳しい情報はこちら、https://spydergrp.com/lp_book/ 森辺一樹の新刊「ASEAN６における販売チャネル戦略」は、こちら、https://spydergrp.com/lp_book_asean6/ スパイダー・イニシアティブのホームページなら、番組内容がテキストでも読めます。詳しくはこちら https://spydergrp.com/spyderchannel/ Podcast『森辺一樹のグローバル・マーケティング　〜すべてはアジアで売るために〜』は、こちら https://spydergrp.com/podcasts/ 番組へのお問い合わせ、ご質問、ご感想はこちら https://spydergrp.com/inquiry/ 791.mp4

書籍「グローバル・マーケティングの基本」の詳しい情報はこちら、https://spydergrp.com/lp_book/ 森辺一樹の新刊「ASEAN６における販売チャネル戦略」は、こちら、https://spydergrp.com/lp_book_asean6/ スパイダー・イニシアティブのホームページなら、番組内容がテキストでも読めます。詳しくはこちら https://spydergrp.com/spyderchannel/ Podcast『森辺一樹のグローバル・マーケティング　〜すべてはアジアで売るために〜』は、こちら https://spydergrp.com/podcasts/ 番組へのお問い合わせ、ご質問、ご感想はこちら https://spydergrp.com/inquiry/ 789.mp4

書籍「グローバル・マーケティングの基本」の詳しい情報はこちら、https://spydergrp.com/lp_book/ 森辺一樹の新刊「ASEAN６における販売チャネル戦略」は、こちら、https://spydergrp.com/lp_book_asean6/ スパイダー・イニシアティブのホームページなら、番組内容がテキストでも読めます。詳しくはこちら https://spydergrp.com/spyderchannel/ Podcast『森辺一樹のグローバル・マーケティング　〜すべてはアジアで売るために〜』は、こちら https://spydergrp.com/podcasts/ 番組へのお問い合わせ、ご質問、ご感想はこちら https://spydergrp.com/inquiry/ 『SPYDER Global Marketing Conference 2026』 〜アジア新興国市場の攻略に向けて〜 https://spydergrp.com/seminars/accepting/6335/ 780.mp4

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。 ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/ カンファレンス開催のお知らせ：『SPYDER Global Marketing Conference 2026』 〜アジア新興国市場の攻略に向けて〜 https://spydergrp.com/seminars/accepting/6335/

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters.Main Points:Single Track Conferences: I explained why single-track conferences are my favorite—you don't miss out on sessions, and the Novel Marketing Conference was one of the best I've attended.Opening Keynote – The Four Ds: Chase Replogle's talk resonated with the “Four Ds”: decisiveness, discipline, discernment, and devotion—applies to both writing and podcasting. My favorite: nobody listens to what you record, they listen to what you edit (editing is magic!).Marketing Parallels: Even though this was a book conference, book marketing is a close cousin to podcast marketing. The basic principles really do translate.Serving Your Audience: I reflected on the courage to create, facing the fear of “what if nobody listens?”, and focusing on service and devotion to your listeners.Is Your Podcast a Painkiller or a Vitamin?: Thanks to Thomas Umstattd Jr.'s talk—a “painkiller” solves a direct need, while a “vitamin” is nice to have but not urgent. Think about what pain your show removes for your audience.Podcast Competition: I highlighted that we're not just competing with other podcasts, but with all forms of entertainment—TV, games, etc. Know your unique value.Why People Listen: People consume podcasts for entertainment, education, or escape. I asked: Does your show serve one (or more) of these needs?Value of Listener's Time: All podcasts are “free,” but listeners pay with their time. We need to make it worth it.Improving Your Show: Attending other sessions gave me ideas about making changes that truly improve the show rather than just making it different.AI & Prompts: I shared tips I learned about using AI—give ChatGPT clear instructions about who you are, what you...

Emergency Episode! World Social Marketing Conference: Hot Takes & Game-Changing Ideas Host: Ruth Dale Guests: Ed Gyde, Katherine Knight, Ian Fannon We rushed home from sunny Spain with too much excitement not to podcast about it. This episode unpacks the World Social Marketing Conference, its biggest sparks, freshest ideas, and the vibe shift happening across global behaviour change.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy martini, Ian and Robert discuss a keynote from P&G's Marc Pritchard at this year's ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert's take in an article for the Content Marketing Institute blog.  The five points from Pritchard's keynote that they discuss: Know your consumer Know your brand Fall in love with advertising Build memory Nurture creativity If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week 5 Marketing Fundamentals That Still Work in 2026 ​​Marc Pritchard: Why marketing's old rules still work in a new world | The Drum Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Data-driven marketer Tim Gilford shares which metrics and data points he's watching in order to track progress and make strategic decisions.Special Recording: Live at the NTCA Sales and Marketing Conference

Innovative Systems' annual Rural Subscriber Study asked participants new questions about LEO satellite providers indicating growing competition for rural ISPs.Recorded Live at the 2025 NTCA Sales and Marketing Conference

This week, the GovNavigators welcome Jason Miller, Executive Editor at Federal News Network, for a wide-ranging conversation on the state of federal acquisition and IT leadership. From the long-awaited FAR overhaul and GSA's contracting shifts to the evolving role of the federal CIO, Jason unpacks what these changes mean for agencies, industry, and small businesses alike.Show NotesOMB: Improper Payments MemoEO: Improving our Nation Through Better DesignEvents on the GovNavigators' RadarAugust 25, 2025: A Hole in One with ACT-IACSeptember 16-18, 2025: Partnership for Public Service's GovHR Conference September 18, 2025: GAIN 2025 (Marketing Conference)

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference  If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.

Most writing conferences teach you how to write a better book or how to pursue a literary agent. But what if you have already written a great book and you need help selling it? Is there a conference for you?Yes! Announcing the 2026 Novel Marketing Conference, a live, in-person event focused on helping you market and sell more books.The 2026 conference is packed with innovations you won't find anywhere else:100% live, interactive sessionsA small group of writers who write in your genreGuidance on creating a customized plan for your upcoming yearExcellent teaching by expertsYou'll leave the conference with a 100-page workbook full of actionable steps to grow your author platform, increase book sales, and start the year with a clear plan.

Episode 360: Crafting the Perfect Elevator Pitch for Your Business You're at a conference. Someone turns to you and asks, “So, what do you do?” Do you have a killer answer ready? In this episode of the Small Business Made Simple Podcast, I'm diving into how to craft a powerful elevator pitch that's memorable, impactful and makes your dream client say, “Tell me more!” Whether you're heading to a networking event, meeting a new collaborator, or (hint hint) coming along to the 2025 Social Media and Marketing Conference on 29th August, having a pitch that rolls off your tongue with confidence is a must. We'll cover: What makes a pitch persuasive (without sounding salesy) The secret sauce to being memorable and clear Why your elevator pitch isn't “one and done” And a few fun examples, including my own! Plus, I'm throwing you a challenge—create your own pitch and tag me on social. I'll reshare my favourites!

Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I'm joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade's built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she's sharing how you can do it too. Whether you're a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade's also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you're on the fence about coming, this might just be the push you need to grab that ticket.

Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about:

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself!

** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger! Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you. If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love. Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!  

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Tim Bouchard, and Ron Brennan discuss the upcoming Color Code event, a conference focused on design, technology, and marketing. Unlike traditional WordCamps, Color Code aims to be more inclusive, welcoming participants from various platforms and technologies. The event will feature a diverse lineup of speakers, interactive elements like a live graffiti art competition, and networking opportunities. Set to take place in Buffalo, New York, the conference emphasizes accessibility and community involvement, promising a dynamic and engaging experience for all attendees.Top Takeaways:Networking and Collaboration Opportunities: The Color Code event emphasizes the power of in-person connections. With a focus on creative professionals, marketers, and developers, the event is designed to facilitate collaboration through both formal presentations and informal networking (the "hallway track"). Attendees can expect meaningful conversations and potential partnerships that might not happen in a purely virtual setting.Diverse and Relevant Topics: The event will cover a range of cutting-edge topics, such as AI, content strategies, and the challenges of decoupling from major tech players like Google. These presentations, led by volunteer speakers, aim to provide valuable insights and practical knowledge, making the event a great opportunity for professionals to stay informed on industry trends.Affordability and Accessibility: With an affordable ticket price ($40), including lunch and the after-party, Color Code positions itself as an accessible event for professionals of all backgrounds. The organizers also plan to record sessions and make them available online, ensuring that those who can't attend in person still have access to the valuable content.Mentioned In The Show:Color CodePress ConfWP EngineMeetupSeneca One TowerDouglas DevelopmentLuminousGene McCarthy's

Today's Follower Friday ERENEWABLE and The Green Insider Podcast is coming from the EMC23 put on by the Energy Marketing Conference.  Joining today's podcast are: Andrew Singer, VP, C&I Regional Sales – Constellation Christina Corcoran, Founding Board Member – Women's Energy Alliance Ashley Murphy, Founding Board Member – Women's Energy Alliance Preston Ochsner, … The post The Energy Marketing Conference hits it out of the park at EMC23 appeared first on eRENEWABLE.

Mindset, AI, and ghost hunting— Smart Marketer Live wasn't your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around education's ROI, this episode is packed with actionable insights for higher ed professionals.AI Enhances Student Engagement: AI tools can foster meaningful, personalized connections with prospective students, addressing their needs without fear of judgment.Overcoming Website Challenges: AI has spurred a renewed focus on ensuring institutional websites are updated and accurate, reinforcing their value as a key resource.Transformational Power of Voice AI: Voice-powered AI tools allow admissions offices to address inquiries efficiently, saving staff time and improving lead quality.Showcasing the Value of Higher Education: It's essential for institutions to use data and strategic messaging to communicate their impact, especially in a climate of skepticism.Balancing AI with Human Connection: AI tools don't replace staff but complement their efforts, enabling counselors to focus on high-value tasks and relationship building.What is an Enrollment Professional Doing at a Marketing Conference? Nathan Ament opens up about why a VP of Enrollment would attend AMA's marketing-focused symposium. For small colleges like Knox, enrollment and marketing are deeply intertwined. With limited staff, the admissions team often handles significant marketing responsibilities, making it crucial to stay informed about the latest trends. Nathan highlights the value of sessions centered on executive communications, campus messaging, and enrollment strategies.How Can Higher Ed Institutions Demonstrate Their Value to Stakeholders? A standout fireside chat at AMA tackled the pressing need for institutions to justify their value to external stakeholders, such as state legislators and community partners. Nathan reflects on this session's relevance, noting the unique challenges small colleges face when replicating such efforts with fewer resources. He underscores the importance of showcasing higher ed's societal impact with clear messaging and robust data—especially in today's polarized climate.How is Knox College Leveraging AI in Enrollment? Knox College is integrating AI-powered student recruiters to improve top-of-funnel engagement. This tool interacts with students via calls and chats, answering questions, providing personalized support, and even alleviating anxieties students may feel when speaking with human counselors. Nathan emphasizes the surprising success of these tools, including their ability to engage students in thoughtful, judgment-free conversations.What Role Do Websites and Search Play in AI Strategy? Nathan acknowledges the need for a website overhaul at Knox, pointing out how AI has become a catalyst for faculty to prioritize site updates. While many students use Google to find information about colleges, ensuring institutional websites are up-to-date is critical to delivering accurate, AI-driven insights. He also touches on the potential of AI-powered site search as a future development.Does AI Complement or Replace Human Interaction? Nathan is clear: AI is a tool to enhance, not replace, the work of admissions counselors. By addressing routine queries, AI allows staff to focus on building deeper relationships with applicants. This approach not only improves efficiency but also ensures that high-quality conversations happen at key stages of the enrollment funnel. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!In this episode, you'll find out·      Three special ingredients that make the Novel Marketing Conference unique·      How this year's conference will differ from last year's·      Why we've made certain deliberate choices for this year's conferenceListen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.Support the show

Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for B2B (00:07:26)Using AI in Content Creation (00:09:34)Effective Call-to-Action Buttons (00:11:15)AI Trigger Words in Emails (00:12:48)Preparing for 2025 Trends (00:14:34)Apple Email Update (00:17:05)Neil Patel on Content Marketing (00:18:13)The Shift from SEO to Search Everywhere Optimization (00:20:08)Maximizing Content Strategy (00:22:57)Marketing Funnel Insights (00:26:33)Brand Competition and Customer Sharing (00:29:10)Creative Content and B2B Engagement (00:30:08)Humor in B2B Marketing (00:32:52)Color Psychology in Branding (00:34:07)Thought Leadership on LinkedIn (00:36:27)Effective Storytelling in Ads (00:38:20)CMO Insights on Organizational Goals (00:41:28)Repurposing Webinars with AI (00:44:32)Launching Products on Social Media (00:46:24)Hacking the Instagram Algorithm (00:47:08)Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Aurrie Hicks online:https://www.hopsonrae.comInstagramLinkedIn

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!In this episode, you'll find out·      Three special ingredients that make the Novel Marketing Conference unique·      How this year's conference will differ from last year's·      Why we've made certain deliberate choices for this year's conferenceListen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.Support the show

As you must know by now, EMC22 is in Las Vegas this year.  Jack Douek the Founder of EMC and Steven Fernands, President of Customized Energy Solutions joins The Green Insider today to talk about heading west and what everyone has to look forward to. The Energy Marketing Conference (EMC) … The post The Energy Marketing Conference Heads to Vegas appeared first on eRENEWABLE.

It's been on my mind to have Michael Pilarski on the show for quite a while now, so when he dropped by the other day to see my garden, it seemed like the perfect time to invite him to be here. I loved talking with Michael about his experience of both wildcrafting and farming, and his perspective about the benefits and drawbacks of both of those ways of working with the land. And it was so much fun chatting with him about our love for herbal gatherings!Michael also shared some fantastic tips on gathering arnica and making medicine with it, including his recipe for Arnica Liniment. You can find the link to a beautifully illustrated recipe card for Michael's liniment at: https://bit.ly/4daL0Z5 Arnica is an herb that belongs in everyone's first aid kit! Here are two ways arnica's medicinal gifts shine:► To help speed recovery of bumps and bruises► To reduce joint and muscle pain and swellingTo get all the details and hear more about gathering and working with arnica, be sure to tune in to the entire episode!By the end of this episode, you'll know:► How working with wildcrafted herbs can sometimes be more sustainable than working with farmed herbs► Which arnica species are medicinally active - and how to tell by looking at the plant► Why Michael prefers using arnica liniment rather than arnica-infused oil► Why medicine made with fresh arnica is better than dried - and why you should make your own!► Harvesting tips for arnica► and so much more…For those of you who don't know him, Michael Pilarski is an herb farmer, wildcrafter and educator with 50 years of experience in Washington State, Oregon, north Idaho and Northwest Montana. He farms a diversity of medicinal and food plants in agroforestry/permaculture systems and has expertise in seed collecting, value-added products and propagation of native and non-native species. He has worked with over 1,000 species of plants. Michael combines the science of herbs with the magic of herbs through his studies in plant spirit medicine. He has initiated and organized many herb gatherings including the Northwest Herbal Fair, the Montana Herb Gathering, and the Medicinal Herb Growing & Marketing Conference.I'm thrilled to share our conversation with you today!----Get full show notes and more information at: herbswithrosaleepodcast.comFor more behind-the-scenes of this podcast, follow @rosaleedelaforet on Instagram!The secret to using herbs successfully begins with knowing who YOU are. Get started by taking my free Herbal Jumpstart course when you sign up for my newsletter.If you enjoy the Herbs with Rosalee podcast, we could use your support! Please consider leaving a 5-star rating and review and sharing the show with someone who needs to hear it!On the podcast, we explore the many ways plants heal, as food, as medicine, and through nature connection. Each week, I focus on a single seasonal plant and share trusted herbal knowledge so that you can get the best results when using herbs for your health.Learn more about Herbs with Rosalee at herbswithrosalee.com.----Rosalee is an herbalist and author of the bestselling book

It's spring in Houston and that means it is time for another Energy Marketing Conference.  EMC21 will be at the Hilton Post Oak Hotel March 18th-20th.  Jack Doueck the conference organizer joins us today for this Follower Friday on ERENEWABLE and The Green Insider Podcast. This year's conference is being … The post The Energy Marketing Conference EMC21 Back to Houston appeared first on eRENEWABLE.

As VMLY&R's chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.Join us at Commerceweek! Use code AWCOMMERCEWEEK20 at checkout to save 20%!Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedInFollow Walter T Geer III on LinkedIn Hosted on Acast. See acast.com/privacy for more information.