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Guest OverviewAn entrepreneur at school and university, an innovator in digital branded content, founder and CEO of Bibblio and an attention economy thought leader is this weeks' guest, Mads HolmenIn this episode, Danish born, London based Mads discusses his parents contribution, and the impact of the Italian educational philosophy Reggio Emilia on his self belief, and his curiosity. Also how serendipity directed his entrepreneurial journey.We then dive deep as Mads shares his insights on the challenges we face in our attention economy, the current reality of AI on our digital media behavior, the negative societal impact of attention driving algorithms, and he articulates with clarity how we can counter the duopolistic strangle-hold of Google and Facebook.Mads also explains how his company Bibblio is creating a pathway for publishers to increase audiences and revenues without the use of invasive and irrelevant advertising technology, and and the imperative for a code of ethics to govern AI development.We hope you enjoy this thought provoking, distraction free and practical perspective on the attention economy with Mads Holmen.What we discussThe value of his early education under the Italian Reggio Emilia system The impact of his parents on his sense of self belief and what he considers possibleHis early entrepreneurial endeavors at school and universityWhere serendipity kicked inPath to digital viral content at Go ViralHis corporate experience at AOLMads decision to leap into an entrepreneurial lifeGetting to product market fitHis views on the evolution of the digital media spaceThe realities of the attention economyHis perspectives on publishing's past, present and futureWe discuss AI and ethicsThe social impact of algorithmsWhere Bibblio is headedHis principlesHis hard choicesWhere he goes to discover new ideasHis influencesWho made him reevaluate herselfWho surprised him the mostHow he stays up to date with TechnologyHis answer to the Impossible questionWho to interview nextSocial Links BibblioLinkedinFacebookTwitter Links in the Show Joe Edelman Tristan Harris Jonathan Harris Neil Postman Quote Carole Cadwalladr TED Talk See acast.com/privacy for privacy and opt-out information.
Our 100th episode special was recorded live in front of an audience in London on May 2nd. We were joined by four fantastic guests - EMPIRE’s Editor in Chief Terri White, The Week’s Chief Executive Kerin O’Connor, PinkNews’ Head of Platforms Ellen Stewart, and Bibblio’s founder Mads Holmen - to discuss whether publishers can maintain brand identity in a world of distributed content. Many thanks to Bibblio for helping to organise the event, to our media partner What's New In Publishing, and to the guests who turned out to celebrate with us!
"If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!"
If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to your or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!
Episode 4 of my Shu’s Fresh Ideas Podcast delves deep into the world of online content with Bibblio founder Mads Holmen, a Danish entrepreneur based in London. Bibblio is a premium content recommendation service that is using machine learning to help publishers provide more intuitive content recommendations to their audience that they find useful and engaging. Bibblio works with top-notch publishers and institutions such as the National Geographic, New York Public Library and the Open University, and their goal is to help make the internet a place of immersive and holistic learning Mads and I went on a rather interesting ramble for an hour and talked about everything related to online content, from Facebook eco-chambers, globalisation, online education to a future in which AI driven machines might help us have more time in the day!! What will we do in this age of content Renaissance? Listen to find out.
Mads Holmen is the CEO of Bibblio, an API platform helping knowledge publishers and learning platforms deliver smarter content recommendation. In this episode we discuss: - How to live and learn in the attention economy - The structural problems that drive fake news - The fundamentals of AI and Machine Learning So whether you’re looking to understand the structure of the attention economy or get a deeper understanding of AI and Machine Learning, this episode will give you all that and more.
Bibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a startup. Today Shira and Mads, the CEO of Bibblio, talk about information, its distribution, how it figured out it's pricing model, and gaining awareness in a market. Please rate this podcast. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com About Mads Holmen Mads Holmen is the co-founder and CEO of Bibblio, an SaaS API which helps publishers and content platforms deliver smarter content discovery to their users, reducing churn and improving user satisfaction. Bibblio’s clients include National Geographic, JSTOR, Open Learn and a vibrant community of smaller platforms. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
Mads Holmen is the CEO of Bibblio, a platform helping knowledge publishers deliver smarter content recommendation. Bibblio’s clients include the University of Cambridge and Oxford University Press as well as the BBC and YouTube. It's been well documented that the educational system in the West has problems, but if you want to improve a system you need to look at the ways people think and interact with each other before changing the rules - and that's what educational philosophy is all about. Mads is someone who has integrated ideas from educational philosophy into his business Bibblio and he’s often invited to speak about them on panels about learning and ed-tech. After seeing him at a talk in London, I reached out to him for a chat about some of the big issues in the field of learning and intelligence. In this episode we discuss a wide range of topics including: - How to think about learning and education - Whether there’s an ideal curriculum for the 21st Century - The nature of intelligence by drawing insights from the nature vs nurture debate So whether you're looking to deepen your understanding of the ideas driving our educational system or find out how to navigate the endless stream of content online, this episode has you covered.