Podcast appearances and mentions of mark harari

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy.  It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation.  Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so... The post Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

You shouldn't have to slog through a dry, term-laden textbook  to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book's subtitle states, “how to stand... The post How to Compete Against BIG Competitors and Win with Mark Harari – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

In episode 303, Bradley is joined by Mark Harari, Vice President and Author at Remodelers Advantage.  They discuss Zillow's line extension that went horribly wrong.  Bradley and Mark also examine the shift towards remodeling in the construction industry now that we are on the brink of a recession. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community. For more info: constructionleadershippodcast.com Follow us on Instagram: instagram.com/bradleyhartmannandco/ Subscribe to our YouTube Channel: Bradley Hartmann & Co. Capital One Trade Credit: capitalone.com/trade-credit

Mark and Victoria, with the help of the very funny Jack Handey, discuss a few of the deep thoughts they have recently had, and how the insights they gleaned from them correlate to running a successful business.  Mark talks about how cognitive bias can lock you into dangerous patterns, thereby making it hard to simplify... The post Ep.188: Deep Thoughts with Victoria Downing, Mark Harari, and Jack Handey appeared first on PowerTips Unscripted.

This week we're joined by Mark Harari!  Mark is the owner of Pulse Fitness Studio, coach on Supernatural, and a reputed celebrity fitness trainer.  Mark joins us to explain how fitness programs are structured to accommodate the needs of individuals with real-life constraints around their training, such as limited time, physical constraints, or work requirements.Mark's Instagram:https://www.instagram.com/markpulse/Mark's website:https://www.markharari.com/Mental models discussed in this episode:Growth From Discomforthttps://bjjmentalmodels.com/growth-from-discomfort/Consistencyhttps://bjjmentalmodels.com/consistency/Raise the Level in the Roomhttps://bjjmentalmodels.com/raise-the-level-in-the-room/Prioritize Longevityhttps://bjjmentalmodels.com/prioritize-longevity/Habits Over Resultshttps://bjjmentalmodels.com/habits-over-results/Loss Aversionhttps://bjjmentalmodels.com/loss-aversion/Kaizenhttps://bjjmentalmodels.com/kaizen/Don't forget to check out BJJ Mental Models Premium!If you love the podcast, you'll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game.  We do all this through memberships that come in at a fraction of the cost of a single private.Sign up here for a free trial:https://premium.bjjmentalmodels.com/Need more BJJ Mental Models?Get tips, tricks, and breakthrough insights from our newsletter:https://bjjmentalmodels.com/newsletter/Get nitty-gritty details on our mental models from the full database:https://bjjmentalmodels.com/database/Let them know you're an educated grappler with our merch:https://bjjmentalmodels.com/store/Follow us on social:https://facebook.com/bjjmentalmodels/https://instagram.com/bjjmentalmodels/Music by Enterprize:https://enterprize.bandcamp.com/

Mark Harari author of "Lobster on a Cheese Plate" by The Best Business Minds

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy.  It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation.  Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so... The post Ep.164: Focusing on What Matters Most with Spencer Powell appeared first on PowerTips Unscripted.

When it comes to sales, standing out from the competition often comes down to how successfully you differentiate yourself from competitors. But how can we do that? Today on The Sales Evangelist,  Donald is joined by Mark Harari, author, podcaster, and VP of Remodelers Advantage, to discuss how you can position yourself to stand out in a crowded market.  The one thing you should do to differentiate yourself: The one thing Mark recommends (and he discusses further in his book) is to identify what makes you unique. You're facing other people, products, and platforms just as good as you who do the same thing. So what sets you apart? What sets you apart and differentiates you can be what leads to a prospect selecting you over someone else. Differentiation is critical. If you don't have that differentiating factor, the selection comes down to price, which isn't good for anybody. Instead, make yourself the obvious choice. A common barrier to differentiation is targeting an entire area of people rather than focusing on a specific section of people you can connect and interact with. To find your ideal target group (if you're an existing company), go back to your past client list and identify the best types of people you worked with.  For new businesses, there might be trial and error. But try to identify who you think would be the ideal fit for your company and adjust as you continue to grow and develop. The six parts of a successful positioning statement: Identify your target Identify their unmet need (which your service or product solves) Frame your competitors Find your point of difference: What makes you unique  Reasons to believe: Statements that empower and prove the point of difference. Brand personality Discovering that unmet need: There are two components to an unmet need: functional and emotional. People rarely have a personal functional need. That means capitalizing on your unique value to address the emotional need is where you can stand out.  Mark's major takeaway? Identifying your unique selling proposition can be challenging. To find yours, try thinking backward. What goes wrong when a company works with a bad seller or product? How could you prevent those bad things from happening? That could help you identify where you differentiate in the process. Connect with Mark on LinkedIn, and check out his book at bethelobster.com or find it on Amazon. Then, join Donald's Facebook group, The Sales Evangelizers, to find a community of people to share, reflect, and grow alongside! This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to!  Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mark Harari is the best-selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way. In his 20+ years in marketing, he’s won numerous awards for web design, video, copywriting, print advertising, and more.So, what’s his specialty? Simple: generating leads.We talked about his metaphor of a lobster on a cheese plate and his approach for helping the market see us as the obvious choice in our field. Our ideal customers should find us and say to themselves, "they are the obvious choice for me." Do your customers say that about you?More about Mark: The Book: https://bethelobster.comOn Linkedin: https://www.linkedin.com/in/markharari Get on the email list at helpingsells.substack.com

Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

On today's episode, Dan Crowley speaks with Mark Harari, author of the book Lobster on a Cheese Plate. Mark discusses his background in Psychology and Marketing, and how he has grown into the author and marketing specialist he is today. This episode is helpful for those looking to learn how to stand out among their competitors and grow in the strength of their marketing. Special thanks to our sponsor Makinex Construction Products, and thank you for tuning in to the second season of Peer Talk with Dan Crowley! See you soon!

For people who own businesses in all kinds of industries, the interaction on the front line with the public and clients is often what builds a positive image and keeps those clients.  In most cases, it even creates the referrals that many strive to achieve.  Guest Mark Harari joins this episode to share how the... The post Ep.156: The Power of Word of Mouth with Mark Harari appeared first on The Tim Faller Show.

Amy Suto & Mark HarariAmy Suto and Kyle Cords,  are providing quality opportunities with excellent pay to freelancers through their new marketplace, Kingdom of Ink? Amy is a TV writer, published author, memoir/nonfiction ghostwriter, and producer of The Last Station along with Kyle. Kyle is a TV writer, podcast producer, and sustainability enthusiast Mark Harari  MarkHarari's book, Lobster on a Cheese Plate: How To Stand Out, Attract the Best Clients, And Win Every Sale That Comes Your Way, tackles the intimidating subject of market differentiation with great approachability, a sense of fun, and a uniqueness that helps you hone and focus your business for maximum potential.

Amy Suto & Mark Harari Amy Suto and Kyle Cords,  are providing quality opportunities with excellent pay to freelancers through their new marketplace, Kingdom of Ink? Amy is a TV writer, published author, memoir/nonfiction ghostwriter, and producer of The Last Station along with Kyle. Kyle is a TV writer, podcast producer, and sustainability enthusiast   Mark Harari  MarkHarari's book, Lobster on a Cheese Plate: How To Stand Out, Attract the Best Clients, And Win Every Sale That Comes Your Way, tackles the intimidating subject of market differentiation with great approachability, a sense of fun, and a uniqueness that helps you hone and focus your business for maximum potential.

une 8, 2021 Best US Builder Tom Lewis and Lobster on a Cheese Plate Mark Harari

In episode 203, Mark Harari of Remodelers Advantage shares his insights on branding, positioning, pricing, as well as his overall marketing and sales expertise from his new book, Lobster On A Cheese Plate, available on Amazon now. To save 25% off the retail price, using the promo code 25BYBP.    https://www.amazon.com/Lobster-Cheese-Plate   * * *   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   behindyourbacksales.com/newsletter For more info: behindyourbacksales.com/podcast Instagram: instagram.com/behindyourbackceo

Successful communication with new or potential customers can make or break a company’s image.  Alongside communication, ensuring that any preconceived notions or assumptions are put aside when working with a new customer can be crucial in securing their business. Victoria and Mark both share experiences with remodeling and trade companies that left them bringing their... The post Ep.151: What Were They Thinking? with Victoria Downing and Mark Harari appeared first on PowerTips Unscripted.

You shouldn’t have to slog through a dry, term-laden textbook  to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how... The post Ep.148: How to Compete Against BIG Competitors and Win with Mark Harari appeared first on PowerTips Unscripted.

On this week's episode, Spencer talks with Mark Harari about marketing advice for remodelers. The discussion brings up topics about best practices for marketing, trends to look out for, favorite parts of marketing, and Mark Harari's book Lobster on a Cheese Plate. https://info.builderfunnel.com/builder-funnel-radio/lobster-cheese-plate-mark-harari

In this episode, Matt talks with Mark Harari, Vice President at Remodelers Advantage (and soon to be acclaimed author). They discuss:

It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help. In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape. First thing to... The post Ep.84: Crafting a Strategic Marketing Plan with Mark Harari appeared first on PowerTips Unscripted.

Jen speaks with celebrity fitness instructor and owner of Pulse Fitness studio Mark Harari.  They talk about running a successful fitness studio in Los Angeles and why his method works so well. They also talk about how motivational weekends away are priceless for every person in every walk of life for their own personal discover and how they can help anyone get off their 'hamster wheel' of life or business that isn't moving forward or improving. Mark explains how complexity is the enemy of execution and moving forward and taking action is what it's all about. They also discuss how eating right and working out can be understood in simple terms and Mark also squashes the myth that women 'bulk up' by lifting heavy weights. 

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Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.... The post Ep.40: Website Best Practices with Mark Harari appeared first on PowerTips Unscripted.

In Episode 18, Victoria and Mark Harari welcome author and industry adviser Mark Richardson and talk more about the changes that have impacted the remodeling industry and how companies today need to either adapt or risk becoming irrelevant. Mark Richardson is the Former President and Co-Chairman of Case Design/Remodeling, a Senior Fellow at Harvard and... The post Ep.18: Adapt or Become Irrelevant with Mark Richardson appeared first on PowerTips Unscripted.

Marketing for contractors is constantly changing. What worked yesterday for you may not work today, but so many myths still abound. Today I sit down with home improvement marketing expert Mark Harari and talk about debunking the top 5 marketing myths that may be holding you back from growing your roofing business to its full potential. What you'll hear in this episode: Mark's background: 20 years in marketing, 18 of which are in the construction business The value of peer groups and “the power of WE” “Isolation is the enemy of success.” Marketing Myths (and the real Truth): “I can't email my list more than once a month” Email as often as possible. They want to hear from you if it's valuable content. “I need to have a super-pretty newsletter template” Build relationships in every email; text-based is best “I need to be #1 in SEO” SEO is constantly changing and you cannot keep up. Focus on putting out consistently valuable information “I need to be on every social media platform” Impossible! Pick 1-2 where your target clients spend their time “A marketing budget and marketing plan are the same” The budget is ONE component of a marketing plan. A good marketing plan is a 40-50 page document Remodeler's Advantage: Find out more about their Roundtables program, upcoming live events, consulting services, and the podcast, Powertips Unscripted. Resources: Remodelers Advantage Power Tips Unscripted Power Tips Podcast

In this week’s episode, Spencer interviews Mark Harari of Remodeler’s Advantage about common marketing myths he hears from remodelers. Mark Harari is Vice President & Chief Marketing Officer of Remodeler’s Advantage, the remodeling industry’s most comprehensive business support organization. Mark is an award-winning marketer who specializes in professional and trade services marketing. The vast majority of his 18-year career has focused on the construction industry, six of those years spent as head of marketing for a remodeling firm. In short, Mark understands the unique challenges facing remodeling business owners today.