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S our E, yO. patreon.com/loljkpodcast
The Power and the Courage. patreon.com/loljkpodcast
《經理人》月刊第18屆「100MVP經理人」徵件正式啟動！即日起至8月8日，歡迎報名參加，與百位優秀經理人一同迎向榮耀時刻！ 想知道更多詳情？請點擊報名連結 https://edm.managertoday.com.tw/100mvp/ 本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題，採訪編輯李岱君、尤韻蓉提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。
Ice cold dirty pap. patreon.com/loljkpodcast
Ice cold dirty pap. patreon.com/loljkpodcast
That's only 1 ppp. patreon.com/loljkpodcast
That's only 1 ppp. patreon.com/loljkpodcast
DANK FALL LEAVES patreon.com/loljkpodcast
DANK FALL LEAVES patreon.com/loljkpodcast
“Le SEO est mort”… Vraiment ?Ou c'est juste une excuse pour ne pas se former à l'IA ?Depuis l'arrivée de ChatGPT, certains consultants paniquent.“L'IA va nous remplacer.”“Le SEO, c'est fini.”“Plus personne ne clique sur Google.”⛔️ Faux, faux et re-faux.➡️ Dans ma dernière vidéo Youtube, je démonte un par un tous ces mythes.Et je te montre pourquoi l'IA n'est pas une menace…Mais une opportunité de dingue si tu sais l'utiliser intelligemment.✅ Comment l'IA peut booster ta productivité✅ Pourquoi elle ne remplacera jamais un bon stratège✅ Et surtout, comment rester rentable et indispensable en 2025Je t'explique comment tirer le meilleur de ChatGPT, SE Ranking, SEO Google Search et compagnie.Et j'ai même glissé un cadeau à la fin de l'épisode
Circumsonny Angels coming soon patreon.com/loljkpodcast
Circumsonny Angels coming soon patreon.com/loljkpodcast
Yo farts are funny. patreon.com/loljkpodcast
Yo farts are funny. patreon.com/loljkpodcast
I'm very thorough with my business. patreon.com/loljkpodcast
I'm very thorough with my business. patreon.com/loljkpodcast
In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance of setting realistic expectations for SEO's nonlinear growth and highlights the value of intertwining branding, fast feedback channels, and data-driven content strategies to gain a competitive edge.Key TakeawaysStart with First Principles: Focus on creating valuable content that solves real problems for your target audience instead of over-optimizing for algorithms.Product-Led SEO Strategies: Examples like Zapier's integration pages demonstrate how to use product capabilities to create SEO-friendly content that directly serves customer needs.Evolving Beyond Old Playbooks: Traditional SEO tactics like broad, top-of-funnel guides are becoming less effective due to AI, featured snippets, and increased competition.Branding and SEO Interplay: Personal branding and LinkedIn activity help amplify SEO efforts and build trust signals in a competitive digital landscape.The Nonlinear Nature of SEO: SEO requires patience, with growth often compounding over the years rather than showing immediate returns. Founders should manage expectations accordingly.Scaling and Adapting Over Time: Begin with foundational content and backlinks. Over time, expand into programmatic SEO, personalized clusters, and long-tail permutations as resources grow.Show LinksConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
This episode, we're chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a successful SEO agency. We talk about: Steven's work mindset Treating business as an experiment The transition from college to entrepreneurship Scaling a business requires reinvestment and dedication. Listening to your body & avoiding burnout Data analysis for making informed business decisions. Driving content creation with excitement and engagement. AI Hot Take: Freelance Writing & SEO SEO – a long-term game Adapting to industry changes as an entrepreneur Find Steven Online: TrioSEO Website: https://trioseo.com/ Steven's LinkedIn: https://www.linkedin.com/in/schneis/ TrioSEO company LinkedIn: http://www.linkedin.com/company/trioseo TrioSEO's SEO SOPS: http://trioseo.com/sops TrioSEO's SEO Case Study: http://trioseo.com/freeeup
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
Do you know everything there is to know about SEO? Do you know what “SEO” even stands for? This episode is all about the basics of SEO (or search engine optimization) and helping you make sense of all the tips, tricks, and strategies out there. In this episode, we'll cover:SEO 101: the essentials of what SEO is, how it works, and why it mattersThe different types of SEO, such as technical SEO, on-page SEO, content SEO, and off-page SEOWhen to get started with SEO and the type of results SEO can bringAnd, if you want to get started with SEO but don't want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization, and I'll do it for you ;)Resources mentioned:Download your SEO checklist here.Book a free SEO consultation here.Read about how blogging “works” here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
留言告訴我你對這一集的想法： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 本集重點： 3%與4%法則：運用美國的退休理財法則（3%或4%法則）計算生活費用，調整預算來保障退休後的財務穩定。 終身保險的應用：建議利用早年購買的終身壽險作為醫療或長照的保障資金。 定期定額投資：退休後將資金分散投入股市和定存，以確保資金安全並獲得穩定的成長。 主動創造收入：透過寫作、導遊、和打工等方式主動尋找收入來源，拓展生活的經濟支持。 面對高齡打工的挑戰：退休後的打工環境不易，但通過適應年輕主管的指導，逐漸找到新的職場定位。 SEO學習和部落格經營：退休後學習SEO技術，成功經營部落格，成為退休收入來源之一。 真誠分享的力量：發現透過在社群平台上真誠分享生活和心情，更能引起讀者共鳴。 持續的學習心態：堅信即使退休也要持續學習，透過多元嘗試找到人生新方向
留言告訴我你對這一集的想法： https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 本集重點： 退休定義的轉變：討論了自己從未考慮退休到必須面對的心理過程 退休初期的焦慮：退休初期帶來的金錢危機感，尤其是突然失去薪水後的壓力 財務盤點的重要性：強調在退休前應先盤點資金，減少焦慮。 從家庭主婦的困境到重拾價值：面臨家庭角色轉換的衝擊，並最終找回自我。 部落格創作的起點：在退休後開始經營部落格，作為斜槓收入的初步嘗試。 SEO與自我學習：在離開職場後，利用好奇心學習SEO，提升自己的網站排名。
In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan
In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand awareness, and convert leads into paying customers. Actionable items discussed in the episode: Build a good, mobile-friendly website: Your website is often the first impression potential clients have of your business. Ensure it's easy to navigate, loads quickly, and conveys your services and location.Invest in search engine optimization (SEO): SEO helps your website rank higher in search results, making it easier for people to find you when looking for landscaping services.Consider using Google Ads: Google Ads can help reach people actively searching for landscaping services in your area.Utilize Facebook and Nextdoor: Facebook and Nextdoor are effective platforms for building brand awareness and reaching potential clients in specific neighborhoods.Create engaging organic social media posts: Share content your audience wants to see, including project updates, video testimonials, and helpful tips. Luke also emphasizes the importance of following up with leads promptly and effectively. Learn how to use text messages, voicemails, emails, and even selfie videos to increase your chances of converting leads into customers. Now more than ever, getting your digital marketing and marketing right is crucial. Tune in to this episode for valuable insights and actionable strategies to help your landscaping business survive and thrive in 2025! Landscapeseo.com
【PR：パスカル】 ◯パスカルの無料体験はこちらから https://www.pascaljp.com/form/freetrial.html アフィリエイターたちはSEOにより突如、姿を消した。「アフィリエイターの栄枯盛衰と金銭事情」「前触れもなく来た恐怖のパンダアップデート」「SEO対策にはツール"パスカル"を使おう」など、今と昔のSEO対策について話しました。 【目次】 0:00 夏らしく、背筋の凍る話をひとつ 2:12 アフィリエイターの栄枯盛衰 7:21 アフィリエイターの金銭事情 11:14 アフィリエイターの武器・SEO 20:12 おもしろハックの行き着く先 23:26 恐怖のパンダアップデート 34:33 SEOツールのパスカルを使ってみよう 【参考文献】 ◯パスカル公式サイト https://www.pascaljp.com/ ◯クロサギ https://amzn.to/3WsheJN ◯Google ウェブ検索のスパムに関するポリシー https://developers.google.com/search/docs/essentials/spam-policies?visit_id=638518965941809267-1931364202&rd=1&hl=ja#link-spam ◯有用で信頼性の高い、ユーザー第一のコンテンツの作成 https://developers.google.com/search/docs/fundamentals/creating-helpful-content?hl=ja ◯Google検索の基本事項 https://developers.google.com/search/docs/essentials?hl=ja&visit_id=638518695054286411-3712660650&rd=1 ◯パンダアップデートとは？一問一答で解説します https://mieru-ca.com/blog/panda-update/ ◯【2024年最新】Googleコアアップデートの歴史を辿ってみた https://www.principle-c.com/column/seo/2021-history-of-google-update/ 【サポーターコミュニティへの加入はこちらから！】 https://yurugengo.com/support 【親チャンネル：ゆる言語学ラジオ】 https://www.youtube.com/@yurugengo 【実店舗プロジェクト：ゆる学徒カフェ】 https://www.youtube.com/@yurugakuto 【おたよりフォーム】 https://forms.gle/BLEZpLcdEPmoZTH4A ※皆様からの楽しいおたよりをお待ちしています！ 【お仕事依頼はこちら！】 info@pedantic.jp 【堀元見プロフィール】 慶應義塾大学理工学部卒。専門は情報工学。WEBにコンテンツを作り散らかすことで生計を立てている。現在の主な収入源は「アカデミックに人の悪口を書くnote有料マガジン」。 Twitter→https://twitter.com/kenhori2 noteマガジン→https://note.com/kenhori2/m/m125fc4524aca 個人YouTube→https://www.youtube.com/@kenHorimoto 【水野太貴プロフィール】 名古屋大学文学部卒。専門は言語学。某大手出版社で編集者として勤務。言語学の知識が本業に活きてるかと思いきや、そうでもない。 Twitter→https://twitter.com/yuru_mizuno 【姉妹チャンネル】 ◯ゆる音楽学ラジオ (https://open.spotify.com/show/7Ba89bnuEW0pyMeUbGR3oT) ◯ゆる民俗学ラジオ (https://open.spotify.com/show/2OPaWdgRVuUv5jLeFBViDU) ◯ゆる天文学ラジオ (https://open.spotify.com/show/6CGctNRBpOJmNPPSbvGV51 ) ◯ゆる書道学ラジオ (https://open.spotify.com/show/03kMZOoIJS9ybknZGv3zXc) ◯ゆる生態学ラジオ (https://open.spotify.com/show/7tTeHy7MjTGmrFrPGmjwMz) ◯ゆる哲学ラジオ (https://open.spotify.com/show/7t8NNVqRiisEHL4HG9tArT)
Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn This episode is proudly sponsored by Walmart Marketplace. Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace. *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ More about Josh... Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students. His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics. This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Con la nueva temporada seguiremos compartiendo los conocimientos de SEO y marketing digital. Estaré compartiendo una serie de conceptos de marketing digital simplificados. En este episodio, te cuento de las 4 formas de SEO: SEO en página, SEO fuera de página, SEO local y SEO técnico. Me cuentas como te parece y si necesitas más información. También quédate pendiente con los nuevos episodios de Minuto de Marketing los días Miércoles (MM) que te traerá tips de marketing digital. Asegúrate de darle FOLLOW o seguir a este podcast en la plataforma donde lo escuchas! Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también enviar un mensaje en Instagram o en Facebook o visita mi página web para más información: LourdesHurtado.com. Será un gusto verte por allí! Un e-abrazo, Lou PD: Si buscas el contenido de Organización y Finanzas escucha el Podcast Organízate y Brilla en: Apple Podcast, YouTube y Spotify.
Today, I'm joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing. Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason's leadership. In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He's also the author of the #1 Amazon bestseller, “Honest SEO”. In this episode, you'll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house. Key Takeaways with Jason Hennessey Who is Jason Hennessey? How chargebacks can ruin your business Making $40K in recurring consulting revenue Getting bought out of your business Building a 7-figure agency from scratch Should your agency only focus on one vertical? What to look for when hiring an SEO agency The 3 core principles of SEO SEO secrets Hiring an agency vs. doing SEO internally How is AI impacting SEO and agencies? Why to hire a coach Get the full show notes here: https://beyondamillion.com/125 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!
Back to basics για να μιλήσουμε για ένα αγαπημένο θέμα το SEO, τη βελτιστοποίηση δηλαδή ενός Site για τις μηχανές αναζήτησης.
Alejandro Gonzalez es un especialista en SEO, con más de 18 años de experiencia. Es consultor de múltiples empresas, ha trabajado con Rappi, Bancolombia, Mailchimp, Airbnb (entre otras más de 40 empresas de todo calibre), y recientemente ha liderado esta área en Platzi. En este episodio, hablamos sobre: • Actualidad de SEO • Cuando invertir en SEO • Distintos tipos de SEO • SEO vs. Google Ads • Cómo empezar una estrategia de SEO • Equipo de SEO mínimo viable • Herramientas • Recomendaciones — Donde encontrar a Ale: • LinkedIn: https://www.linkedin.com/in/alejandroseo/ • Herramienta de Ale: https://clusterseo.co/ Donde encontrar a Dylan: • Blog: https://blog.growthrockstar.com/ • LinkedIn: https://www.linkedin.com/in/dylanrosemberg/ • Sitio web: https://www.growthrockstar.com/ — 00:00 Intro02:24 Actualidad de SEO07:11 Cuando invertir en SEO13:19 SEO vs Google Ads19:15 ¿Qué es SEO? Contenido y Técnico23:24 Crítica a SEO Técnico27:46 SEO vs Compañías grandes34:53 Cómo empezar una estrategia de SEO41:19 Equipo de SEO mínimo viable48:10 Crea el contenido necesario54:40 Herramientas de SEO01:00:23 La importancia de invertir en SEO01:05:45 SEO en Platzi01:17:38 Recomendaciones de Ale01:19:50 Cierre — Dylan puede ser inversor en las empresas mencionadas en los episodios.
SEO 101, SEO keywords. Find out how to choose the right keyword and determine if your website has a good chance of ranking on Google for the keyword before you start doing any work. This is Day 2 of the SEO for Beginners Class that's live this week. Like this and want to join live? Register here - https://www.etchedmarketing.com/registration-seo-class My free resources, including the SEO Content Quick Start Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesVisit my website to learn more about SEO and Content Marketing. I've got a blog with tons of helpful posts. https://www.etchedmarketing.com/Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together. https://www.etchedmarketing.com/working-with
تحديد الهدف: قبل البدء في إنشاء المحتوى، حدد هدفك بوضوح. هل ترغب في جذب جمهور جديد، أم تهدف إلى بناء علاقة أفضل مع الجمهور الحالي؟ فهم الجمهور المستهدف: قم بدراسة جمهورك المستهدف. فهم احتياجاتهم واهتماماتهم يساعدك على تكوين محتوى يتناسب معهم. اختيار النوع المناسب للمحتوى: يمكن أن يكون المحتوى في صورة نصوص، صور، فيديو، بودكاست، أو غيرها. اختر الشكل الذي يناسب محتواك ويتناسب مع جمهورك. إبداع عنوان جذاب: العنوان هو مفتاح جذب الانتباه. اجعل عناوين محتواك جذابة ومثيرة للفضول لتشجيع الجمهور على قراءة المزيد. جودة المحتوى: يجب أن يكون المحتوى ذو جودة عالية. اتبع معايير اللغة والتنسيق، وتأكد من دقة المعلومات وتوجيهها بشكل واضح. التفاعل مع الجمهور: استجابة فعّالة لتعليقات واستفسارات الجمهور تساهم في بناء علاقات قوية وتعزيز تفاعل الجمهور مع محتواك. تحسين لمحركات البحث (SEO): فهم أساسيات الـ SEO يساعد في زيادة اكتشاف محتواك عبر محركات البحث، مما يجلب المزيد من الزوار. استخدام وسائل التواصل الاجتماعي: قم بمشاركة محتواك على وسائل التواصل الاجتماعي لتوسيع نطاق الوصول وتفاعل الجمهور. التحليل والتقييم: استخدم أدوات تحليل البيانات لقياس أداء محتواك وفهم ما يعمل وما يحتاج إلى تحسين. التطوير المستمر: كن مستعدًا لتحسين وتطوير استراتيجياتك باستمرار باستناد إلى ردود الفعل والتحليل. بفهم أساسيات هذه النقاط، يمكنك بناء أساس قوي لصناعة محتوى ناجح وجذاب. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mbahareth/message
Thu, 14 Dec 2023 17:14:37 +0000 https://podcast552923.podigee.io/285-new-episode 868a08652d077d6b28b58ffa55d96ffd Obwohl Google das Update des Helpful Content Systems zu Third Party Content und Parasite SEO noch nicht ausgerollt hat, verzeichnen manche Websites für diese Art von Content einen Traffic-Rückgang. Google hat zwar laut eigener Aussage schon verschiedene Möglichkeiten, mit Third Party Content auf Websites und mit Parasite SEO umzugehen, doch ist das dafür gedachte Update des Helpful Content Systems noch nicht ausgerollt. Und dennoch gab es in den letzten Monaten bereits auf einigen Websites einen Traffic-Rückgang für entsprechende Inhalte. Googles Änderung für die Indexierung und die Anzeige von Videoseiten, die vorsieht, dass nur noch solche Videos indexiert und in der Videosuche erscheinen, auf denen das Video den Hauptinhalt der Seite darstellt, hat auf einigen Websites für spürbare Trafficverluste geführt. Kein Problem ist es dagegen, wenn Videos per iFrame einfgebunden werden. Warum hat ausgerechnet Amazon rund um den Black Friday deutlich an Sichtbarkeit verloren? Eine mögliche Erklärung sind redaktionelle Inhalte und Google Perspectives. full Obwohl Google das Update des Helpful Content Systems zu Third Party Content und Parasite SEO noch nicht ausgerollt hat, verzeichnen manche Websites für diese Art von Content einen Traffic-Rückgang. no Christian Kun
【神様の視点で考える】 新しいことにとても積極的に取り組んでいる様子にパワーを感じました。 そして、神様だったらどう行動するかという支店で考えるのもすごいことだなと思いました。 自社の利益だけではなく、相手のことをしっかり考えて行動することで、より大きな力を生み出しているのだと感じました。 SNSでファンを増やすために大切なことを語った動画もあるので、ぜひLINE公式に登録してみてください♪ 【今回のゲスト】 SNSの女王 柳井みう（やない・みう）さん LINE公式: https://liff.line.me/1655269189-gGqBJlep/landing?follow=%40hdj1157n&lp=pv0qYe&liff_id=1655269189-gGqBJlep 【こえラボメルマガ】 ポッドキャストに関する情報をお届けしています♪ https://koelab.biz/p/r/oMAdA7S5 ◆文字起こしはこちら 岡田：こんにちは、こえラボの岡田です。今回は、SNSの女王、柳井みうさんにお話を伺いたいと思います。柳井さん、よろしくお願いします。 柳井：よろしくお願いいたします。 岡田：まずは自己紹介からお願いいたします。 柳井：はい。ありがとうございます。私は岩手県出身なんですね。私の岩手のところはすごい寒いところだったんですけども、最近は佐々木朗希選手とか大谷選手のおかげでね、岩手ってあそこらへんねって覚えてもらえるようになりました。子供の頃からですね、私は自由に生きるっていうのがすごい心情っていうか、生きたいなと思っていまして、女性ですけれども、経済的にはね、誰かに頼らなくても生きていける。精神的にも依存しない人生を送りたいという、なぜか子供の頃から思って。 岡田：じゃあ、お仕事はどういったところをやり始めた？最初の時は。 柳井：最初はね、だから飲食店を経営しようと思って、東京に調理室免許を持ってですね、来たんですけれども、当時はですね、すぐに女性が厨房に入れるっていうのはなんかまだ文化がなくて、厨房は男もんだ、なんで女が入るんだみたいな感じの、国家試験まで取ったのに？みたいな。だから海外にも興味があったので、貿易会社にもね、5年ぐらいいたんですけれども、そこが倒産したおかげでね、やっぱり飲食店やろうと思って、27歳の時から初めて飲食店をですね、立ち上げたところから私の独立の道が。 岡田：そうなんですね。じゃあ、そこから独立してご自身で事業をやり始めたっていう感じなんですか？ 柳井：そうです、そうです。 岡田：その飲食店の後はどういう感じなんでしょうか？ 柳井：はい、その後が10年間で飲食店を辞めて、空間デザイン事務所をその後ですね、今もそこをやってるんですけれども、空間デザイン事務所をやってるときに、やはり営業っていうか営業拡大とかそういうのいろんなことをやってたんですけども、2000年の頃にやっぱりインターネットとかをみんなやり始めた、ちょうど最初の頃ですね。あの頃にじゃあうちもやってみようかなっていうので、SEO対策っていうのがまだ始まったばっかりの頃ですね。で、その時に本とか全部買ってきて、自分でホームページを作って、そのSEO対策の本を読んでですね。 岡田：はい。 柳井：そしたらその当時はね、オープンを2週間ぐらいしたら結果が出てくるっていうような感じだったんですけども、まさに2週間後に、毎日検索するわけですよね、どうなってるかなっていったら、本当にトップの方にどんどんキーワードが上がってきて、電話が毎日かかってくるようになったお客さんから。 岡田：すごいですね。 柳井：すごいんですよ。だからそのインターネットデビューがすごいラッキーで、最初から結構売上が上がるっていうような。なので、インターネットすごい。これはインターネットのことはもう全部、自分ができることは全部やろうって、2000年の頃に決心して。だから今、2023年ですね。23年間ずっとインターネットに向き合ってですね、日々。最初は自社のためにですね。最初は自社のために、あらゆるところにどんどんどんどん掲載していったりとか、途中からブログができたりとか、SNSが出てきたので、何でもやっていったっていうのが。 岡田：最初はもう自社のためにやったんですけど、そこから途中からはいろんな他社さんのためにもサポートされるようになったってことですか？ 柳井：そうですね。きっかけはBNIなんですけれども、私が2012年の頃に、何でもやってみようの中でミクシーが当時流行ってて、ミクシーでコミュニティを作ってたんですね。それが女性経営者の会みたいな感じで、その中の一人の人がいろんなことを知ってる人で、BNIっていう面白い組織があるけど行ってみませんかって言われて。朝は無理だなと思ったら、お昼が一個あるっていうので、そこでまんまと入った感じですね。 岡田：そこではどういった事業として入られたんでしょうか。 柳井：その当時は空間デザイナーで入ったんです。 岡田：そこで入ったんですね。 柳井：はい。そこで、その時はSEO対策が本当にうまくいってる最中で、どんどんお客さんが来る状態だったんですけれども、経営者の横つながりっていうのが気がついてみたらあんまりなかったので、こういうBNIでリファラルをもらうかもしれないけど、経営者の人たちと知り合ってつながれるっていうのがいいんじゃないかなって思って入ったんですね。 岡田：では、そこから今の事業に変わるきっかけも何かあったんですか。 柳井：そうなんですね。そこでBNIって今まで世の中で知らなかった業種の人がいっぱいいるじゃないですか。 岡田：そうですね。 柳井：なおかつ、すごく前向きにいろいろ取り組んでる人たちがいるので、私的にはカテゴリーは空間デザイナーですけど、実際は収益とか売上が上がってるのはウェブっていうかオンラインだったので、私はオンラインやってる人にすごい興味があったんですね。その中でSNSがようやくみんながちょっとやり始めたぐらいな感じの時に、一人すごくいいね数が上がってった人がいるんですよ。で、この人いろいろ新しいこと好きだけど何やってるのかなって思ったら、セミナーをやってSEO対策ではなくて共感マーケットっていうのをお話しされて、なるほど、そうかっていうので、私もすっかり投稿内容を変えていったらですね、やっぱり1000とか2000いいねなって、毎回4,5万人が見てるぐらいな感じなんですね。で、そしたら周りのBNIっていうのはご紹介してくれるわけです。私が空間デザイナーだったらデザインが必要な人を紹介してもらうんですけれども、で、紹介してもらうとデザインもいいけどそのなんかFacebookすごいですよねみたいな。で、Facebook教えてほしいみたいな人が続出して、それで教え始めてるのが2014年から始めて、それがねもうすごい来るようになったんで、2016年に法人化をして、スクールを専用会社でやって、ちょうどその時にカテゴリー変更したんですね、SNS活用コンサルタントで。 岡田：じゃあそこからSNSを本格的にされて、今もサポートされてるってことですけれども。 柳井：そうですそうです。 岡田：これからはどうですか？どういうふうにしてこのSNSとかインターネット事業を発展させていきたいというお考えでしょうかね。 柳井：そうですね、今企業様が内部でSNSとかなんかっていうのを取り組んでくれるっていうのをやろうと思ってるんですね。で、それができるのがIT取引補助金でそれができるので、企業様が取り入れて、あと社員の教育のところも必要になるじゃないですか。 岡田：そうですね。 柳井：そういうのは助成金ができたりとか、そういうスキルを今作っているので、そういうこともどんどん広げていきたいなって思っています。 岡田：なるほど、じゃあこれから会社に導入したいとか、あとはなかなかSNSやろうと思ってるけど苦手だなという方も是非教えていただくというところもできると思います。 柳井：そうですね。 岡田：取り組んでいただけるといいですね。 柳井：はい、ありがとうございます。 岡田：この番組は経営者の志という番組ですので、ぜひ、柳井さんの志についても教えていただけるでしょうか。 柳井：ありがとうございます。志と言えるかどうかはちょっとわからないんですけれども、私はいろんなことをいろいろ考えてたんですけれども、2年ぐらい前に、物事は神の視点で物事を考えて判断して行動しようというのが降ってきたんですね。だから何かを判断するときに、自分の利益とか何かっていうだけではなくて、神様だったらどう判断するのかなっていうことで全てを考えようと思っています。 岡田：そうなんですね。やっぱりそういうふうにして視点を変えていくと、自分自身の行動も変わったりとかするものが。 柳井：そうですね。やっぱりもちろん事業をやっているので、自社の利益はもちろん重要なんですけれども、そのときに相手の方の利益になったりとか幸せになることに自分のやることが寄与するのかなっていうので、ちょっと考えると、同じことをやるにももっと相手の方も良くなるようなっていうのをすごい考え始めたら、IT取引補助金が降ってきたんですよね。 ...
We all know navigating Search Engine Optimization (SEO) can feel overwhelming for most business owners, especially for those in the cabinet industry. But fear not! The latest episode of Cabinet Maker Profit System (CMPS) podcast is here to help you conquer SEO, and who better to guide us than SEO veteran, Mike Goldstein! Mike, the founder of Kitchen Remodeling SEO, started his digital marketing journey back in 1999, a year before Google was even born. His decades of experience and hands-on expertise make him a leading figure in the industry, helping numerous businesses maximize their online potential. In this episode, Mike breaks down SEO into manageable chunks, taking us through various facets, such as: 1️⃣ Understanding Google's Visibility: Mike starts with answering the all-important question - "Why isn't my business visible on Google?" By using simple analogies, he highlights the key differences between paid ads and SEO, explaining the long-term sustainability of organic online presence. 2️⃣ Importance of Experience & Expertise: Is being an expert in your field enough, or does SEO demand more? Mike Ddiscusses the role of hands-on SEO experience, highlighting the importance of understanding and catering to user experience, a critical element valued by Google. 3️⃣ Content Differentiation: "How can my content stand out?" is a question that plagues every business owner. Mike shares valuable tips on creating unique, engaging content, urging businesses to leverage their unique insights and experiences. 4️⃣ Trust Factor in SEO: Business credibility is as important as expertise, and Mike underlines how demonstrating trustworthiness, authority, and credibility can boost your SEO rankings. 5️⃣ Time Investment in SEO: SEO requires commitment, but how much? Mike gives us a realistic picture of the time investment involved and how business owners can manage this alongside running their business. 6️⃣ The ROI of SEO: Is it worth investing in SEO? Mike assures that SEO, when done right, is a high-return investment, driving sustainable online traffic and leads. 7️⃣ Power of Local SEO: Local visibility is crucial for businesses, especially those in the remodeling industry. Mike shares insights into the power of local SEO and how to harness it for business growth. 8️⃣ SEO and Conversion Rates: The ultimate goal of any SEO strategy is to boost conversion rates. Mike wraps up the episode by discussing how strategic SEO efforts can dramatically increase your business's close rate. We are going to decode SEO's complexities and empower your cabinet business with invaluable insights, only on CMPS podcast! Tune in now! Be sure to subscribe to the CMPS Podcast for more industry insights, and don't forget to leave us a like if you find this episode valuable! Your support keeps us motivated to bring you more of these episodes. 'Til next week, keep striving, keep building, and keep making those construction dreams come true!
In today's podcast episode we have discussed about What is SEO? | SEO kya hta hai | SEO In simple language that no body has done yet on podcast.
(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-dealHey guys, welcome to this week's MMM! Today we're diving into the world of SEO with our special return guest, Xana Winans. Join us as we explore the secrets of utilizing SEO for your dental practice, and how to know if it's actually moving the needle. We'll uncover the importance of location and service keywords, with Xana's expert advice recommending 3-5 keywords for every 500-600 words of text on your website. The competitiveness of your area impacts your SEO strategy vastly, so we share some thoughts and strategies on effectively assessing your competition's keyword usage. Plus, we'll uncover a crucial tip: if your website hasn't seen new content in years, Google may be ignoring it. Don't miss out on this chance to boost your SEO chops, and get more searching patients through your doors!You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/Get Xana's free assessments and guides here: https://www.goldenproportions.com/dental-marketing-resources/Other Mentions and Links:AACD - American Academy of Cosmetic DentistryIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey Xana. So talk to us about s e O. How can we utilize this, or what advice or suggestions or methods can you give us that will help us actually attract new patients through Xana: seo? So first off, thanks for having me, Michael. Um, I love talking about seo O I'm a complete geek when it comes to this stuff because it feels like Google has this secret sauce that they're not willing to share with the rest of us.But there's actually a ton of information out there, and, part of the reason I'm so excited about it just because doctors don't understand what they're buying. So I like to teach them things that allow them to literally look on their website and see. Did I get the right thing? Am I getting something that is gonna actually help me to rank my website?So it all starts with keywords. so let me ask you a question. When you want to find a question or the answer to a question on Google, what's the first thing you do? Michael: I'm gonna ask it. Like, where can I find. Take, I don't know, something like that. You know Xana: what I mean? Sure. Yeah. So with within the phrase that you're asking, there are target keywords that Google is trying to match up with the best possible result.Their entire goal is to give you the best user experience, and that means they wanna give you a website that matches the, the answer that you're looking for. Um, and that happens because they're able to find that answer on your website in the way it's been built. So, For any doctor to know if their website is ranking.It's all about understanding the keywords. And the keywords are, are the basic things that just like if you were a patient and you were trying to understand, how do I find the best dentist for, uh, pediatrics, for cosmetic dentistry, for dental implants, they're gonna go online and they're gonna type in a phrase that says, cosmetic dentist near me.How do I find a good pediatric dentist? Those keywords. Physically have to be on your website. I don't know how familiar you are with seo, but do you know the top couple of places that you can look at on your own site to see if your keywords are being used? Well, is it like homepage or? No, it's all over the website.Oh, okay. So when you're in your browser, let's say you're in Google Chrome. I don't know about you, but I have like 10 tabs open at all time. I'm hopping back and forth. Yeah. Between like email and my calendar and something I'm researching and something I'm working on for a client. Well, every time that you're in your browser and you're looking up a couple of different websites, you probably don't even realize this, but if you take your mouse and you hover over the little tab at the top mm-hmm.It has some words on it. And those words on the website are known as the title tag. It's a meta tag or a meta description that kind of explains to Google what the purpose of the website is about. So if, for example, I am on a doctor's website that is in Lewisburg, Pennsylvania where I happen to live, and um, it's a page about cosmetic dentistry, I would expect to see the words cosmetic dentistry.And Lewisburg, the town that's most important to me physically pop up when I hover on that, that little tag, that tab. If you hovering over something and it says home, or it just has your business name without any local geo identifiers, your website is definitely not optimized. That's place number one to look for keywords.Another really good place to look for them is called anchor text. I'll ask you, do you know what Anchor text is and what the purpose of it is? Michael: Um, man, this on you. You're putting me on the spot and I don't know anything about seo, so I, I'm assuming anchor text is like the, the text that people can easily find, like if they click on something and it goes to it, or, or no.Am I super Xana: off? No, you're, you're roughly right. So let's say you're on this page about cosmetic dentistry. part of the goal is to get you to maneuver around the website to a couple of different pages to explore what this doctor has to offer. Mm-hmm. So, as you're reading the text on this page, on cosmetic dentistry, You might see a couple of underlines or hyperlinks that will take you to a different page.So for example, if you are accredited with the American Academy of Cosmetic Dentistry, you might say that in your bio, or talk about the importance of that accreditation. But then you're gonna link out to a different website, the very words that are used in that link. That link is considered anchor text.And the better the keywords that are used in that link, the more valuable it is in Google's mind. So often you've probably seen this, we all have, where um, you're reading something on a website and it says, click here. Mm-hmm. And click here are the only two words that are your hyperlink. What do you think that does for, say, somebody who's trying to rank for cosmetic dentistry in Lewisburg?Michael: it doesn't Xana: go with it exactly. It doesn't do anything. It doesn't tell the search engine what is most important on that page. So instead, you might want to have your hyperlink with the anchor text, say, learn more about cosmetic dentistry services in Lewisburg, Pennsylvania and. That whole section is typically like a highlighted word and it links to another page, but there's keywords physically in that link that make a better user experience.It helps someone know, what is this thing I wanna learn about? It's a great signal to Google. there's also a couple of other places that you wanna use these keywords and it's in the text on your website page. So the content on your page should contain not just the one keyword that you care about, like cosmetic dentistry, Lewisburg, but it should be repeated and talked about a couple of different ways.Throughout the website, Google has something that they call semantic language. So they understand when you're talking about cosmetic dentistry, that that's also tied to smile Design. And smile design might also be affiliated with porcelain veneers. And so you talk about a couple of different cosmetic dentistry topics and Google knows to tie it all together.So ideally you need to be incorporating your primary keyword, say cosmetic dentistry, Lewisburg into that website page. I'd say probably three to five times in about five or 600 words on a page. Doctors hate to see all this content on their website. They seem to think like nobody's gonna sit there and read all that, so they just want like a little blip of text.Unfortunately, Google wants to see all of it. So you've gotta have enough information to actually describe this thing that you're talking about. Michael: Mm. Okay. Now information wise, how much is like too much? How much is too little? If I were to be like, can we just do, like for example, let's hire Golden Proportions.And I tell them, can we just do like five sentences every month of a specific topic, but like really talk about it or no. Um, well, Xana: I would tell you to probably not waste your money doing that. it really needs to have some depth to it. Mm-hmm. So there's a, a couple of things to keep in mind. Let's say you wanna rank for cosmetic dentistry, Lewisburg, but there's somebody else who's po in position one and you're in position for, one of the things you want to do is go to your competitor and literally see how many words.Are on that same page that they're ranking for the term that you want, and then how often is that keyword repeated in their text? And believe it or not, and this is very well documented and proven, you need to have more words than the next guy as one of a really big ranking signal to get you up there.So you know, if you only have five sentences and the guy. Who is ranking number one has a thousand words on this page about cosmetic dentistry. He's gonna win hands down, over and over and over again. it's not just that there's a hard and fast rule, it's kind of more knowing I. If there's nobody else in town who cares about that keyword, you'll rank by default.But if it is, you know, a really competitive keyword, you've gotta do some competitive research to find out what else is going on in your community and take a really targeted approach to your Michael: success. Gotcha. Okay. Would video work in that scenario Xana: or no? So video works in a couple of different ways in that it's great for user engagement.People love to watch videos, but just watching the video itself only gives Google one signal, which is how long somebody spends on the website. What it doesn't do is give them any actual content. So what you'll need to do is use a transcription service. Who then writes out the script of what was talked about in your, um, video, and then you include that text on the website and that text is inevitably going to be containing some of the keywords you're looking for.Gotcha. Okay. So Michael: this is what, a portion or all of it, or is this part of what we kind of pay for when it comes to s Xana: e O? So this is just a part of it. This is a little bit of the magic behind why search engine. People write what they write and the way that they write it. Often I've seen doctors who want to go in and edit the way that something is written because it doesn't sound as much like them.Or, they want to use a word that might, in their mind be more descriptive of the procedure, but if it's not a keyword that somebody is actually searching, it's kind of useless. So it's important to know that, you know, what you're paying for is someone who knows where to put the right words in the right place with the right frequency in order to get you to rank.Michael: Gotcha. Okay. So that's part of it, right? Xana: That's part of it. Part of s Yeah, it's actually kind of like a mathematical formula, figuring out that right density of keywords. Oh, Michael: okay. Okay. And so frequency matters too. I heard you say that right? Like how often we're supposed to be posting, um, Xana: You're ready. Um, frequency matters both in how many times the keyword is used in a page on the website, but also how often you're adding new content.So that's one of the great joys of blogging is if you have a blog on your website, it's really easy to write something interesting, maybe about an FAQ that you hear from a patient, and you write 350 to 500 words about that particular topic, and you're adding new content to the website. I'd every two weeks, you know, once a month at the absolute minimum.And it shows Google that your website is active and interesting. So if you have a website where you have not added any new content in literally years mm-hmm. Your website is being completely ignored by Google. Michael: Okay. So, for example, let's just say some, we're listening right now, right to this episode.We're like, all right, I wanna get golden proportions to do just by, by the way, do you guys just do seo? If we were to just ask you guys just to do Xana: seo, Well, it depends on the quality of the website. So if somebody comes to us and they have an otherwise really good website, absolutely we can transfer the site in, we can do SEO o for them.but often part of s e o is also the websites speed and how good the user experience is. And so sometimes if you've got a website that's more than three or four years old, often it needs kind of to be re-skinned on new technology that makes Google happy. So, And I always say Google because they're the king of the search engines.Obviously there's more than just Google out there, but it is really helpful. Gotcha. Michael: Okay, so then we did the seo. What's the best kind of, you recommend if we're like, Hey, you're on page 10, you're on page seven, right? Like if you wanna get to number one, this is the frequency, this is the package you need to get, and then can you kind of let us know like, okay, if somebody were to recommend that, that's a little bit.Eh, they're just getting you for your money kind of Xana: thing. Well, that's the thing is it's really different from practice to practice. It depends on the market that you're in. Mm-hmm. If you're trying to rank number one for dentist in Chicago, it's gonna take a whole different level of effort. Then dentist in Lewisburg, Pennsylvania, which is a town of about 25,000 people.So when you have a package, That's kind of trying to shove a really unique situation into a standard solution for everybody. Mm-hmm. I think it's better to make sure that the company really looks at your website and says, okay, knowing your market, knowing your competition, knowing what you wanna rank for, here's the best way to do it.And it could be outside of a package, it could require something completely different. So packages have their place, but they might not be serving you really, really well. Michael: Gotcha to like your unique demographic and everything like that. Xana: not so much demographic as it is understanding your market and the other doctors that are out there.So it, it's one of those situations that, you know, if you're at a trade show and you see somebody selling SEO services and it's 2 95 a month, they're selling the exact same solution to somebody in a Podunk small town where there's no competition as they are to somebody in an incredibly competitive market.And it might not be the right solution for you. So seo, you don't wanna buy on price. You wanna buy on someone who actually understands what it takes to rank in your market for the things that are important to your practice. Michael: Awesome. I appreciate that Xana, and thank you so much for your time. And if anyone has further questions, you can definitely find her on the Dental Marketer Society Facebook group, or where can they reach out to you Xana: directly?Uh, best way to reach us is on our website, golden proportions.com. Um, there'll be a live chat. We can definitely have a chat on there, or you'll see a place where you can schedule an appointment and we'd love to talk to you. Michael: Awesome. So guys, that's gonna be in the show notes below. As always, anzania, thank you for being with me on this Monday morning marketing episode.My Xana: pleasure. Thank you, Michael.
Q: Singapore ကို content writer position နဲ့သွားချင်တယ်ဗျာ။ Education background က related field diploma holder ဆိုအဆင်ပြေပြီထင်ပါတယ်။ ဘာတွေပြင်ဆင်သွားသင့်လဲ။ အခု Magazine တွေ blog တွေ case study တွေဖတ်ပြီး outside of local ကိုလေ့လာနေတယ်ဗျ။ SEO copywriting ဆိုတာရော ဘာလဲအစ်ကို။ A: ဘာတွေပြင်ဆင်သွားသင့်လဲဆိုတော့ သူတို့ရဲ့ behavior ကိုနားလည်တဲ့အဆင့်အထိတော့ သွားသင့်တယ် မြင်တယ်။ Singapore's line တွေရှိတယ်။ Singalish နဲ့ပြောကြတဲ့ဟာတွေရှိတယ်။ sold shop တို့ပြီးရင် တခြားသောဟာလေးတွေရှိတယ်။ ကျွန်တော်လည်း Singapore မှာမလုပ်ဘူးကျတော့ အတိအကျတော့ မသိဘူး။ senior တစ်ယောက်အနေနဲ့ အကြံပေးချင်တာကတော့ သူတို့ရဲ့ behavior ကိုသင်ပါ။ Singapore တွေသည် ဘယ်လိုမျိုးစကားပြောလေ့ရှိတာလဲ။ ဘယ်လိုမျိုး platform ကိုလိုက်ဖတ်လေ့ရှိတာလဲ။ သူတို့ရဲ့ buying journey တွေကဘယ်လိုမျိုးရှိတာလဲဆိုတဲ့ ပုံစံမျိုးလေးကိုတော့ အရင်ဆုံး learning လုပ်ပါ။ အဲ့တာဆိုရင်တော့ ပထမဆုံးအဆင်ပြေတယ်။ SEO copywriting ဆိုတာဘာလဲကျတော့ ကျွန်တော်သိသလောက်ပေါ့နော်။ သူတို့ရဲ့ keyword လေးတွေကို။ ဆိုလိုချင်တာက marketing အ ကြောင်းရေးတော့မယ်။ digital marketing အကြောင်းရေးတော့မယ်ဆိုလို့ရှိရင် လူတွေက digital marketing ဆိုပြီးတော့ ရှာလေ့ရှိတာလား။ မြန်မာပြည်မှာ Facebook marketing ဆိုပြီးရှာလေ့ရှိ တာလား။ Facebook marketing ဆိုပြီးရှာလေ့ရှိရင်တောင် Facebook ရဲ့အကြောင်းအရာတွေကို detail ဖြစ်နိုင်သလောက်ဖြစ်အောင်၊ ကိုယ့်ရဲ့ခေါင်းစဉ်နဲ့လိုက်အောင် Facebook လိုမှမဟုတ်ဘဲနဲ့၊ ဥပမာ-How to do Facebook marketing in Myanmar ဆိုတဲ့ long tail keywords ကိုလူတွေကရှာလေ့ရှိတယ်ဆိုရင် အဲ့ဒီရှာလေ့ရှိတဲ့ keyword တွေကို ကျွန်တော်တို့ရဲ့ SEO ကိုထဲကိုထည့်မြုပ်ပြီးတော့ ရေးတဲ့ပုံစံမျိုးကို SEO copywriting လို့ခေါ်ပါတယ်။ အဲ့ keyword တွေကဘယ်ကရလဲဆိုရင် SEM brush တို့ဘာတို့ကနေ သွားပြီးတော့ keyword တွေကိုစစ်ထုတ်ရတယ်။ ပြီးတော့မှဒီဘက်ကနေ keyword တွေပေါ်မှာမှ မူတည်ပြီးတော့ စာဘယ်လိုရေးရမလဲဆိုတာလေးကို ပြန်ပြီးတော့သုံးသပ်တာပါ။ သူတို့ဆီက behavior တွေကိုလေ့လာပါ။ သူတို့ရဲ့ Singalish တွေရဲ့ပုံစံမျိုးတွေကို သိတယ်ဆိုရင်တော့ ကိုယ့်အနေနဲ့သွားလုပ်ဖို့ ကတော့ ပိုပြီးတော့လွယ်မယ်လို့တော့မြင်တယ်။ နောက်တစ်ခုက ကိုယ့်ရဲ့အနီးနားပတ်ဝန်းကျင်မှာ Singalish တွေရှိရင် သွားပြီးတော့စကားပြောကြည့်ပါ။ မင်းတို့ marketing ဘယ်လိုလုပ်လေ့ရှိတာလဲ။ ငါသွားချင်လို့ဘာတွေလုပ်ရမှာလဲဆိုတဲ့ အကြံတောင်းတယ်ဆိုရင် Singapore native ကတော့ ကျွန်တော့် ထက်စာရင် အများကြီးပိုပြီးကူညီပေးနိုင်မယ်လို့တော့ ယုံကြည်ပါတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm
In this episode we talk about on site SU talk about quality content on websites and emotionally emotionally grabbing the reader's attention and converting the sale. --- Support this podcast: https://anchor.fm/daniel-latta/support
In today's Daily SEO Tips video, I'm going to discuss what you need to balance when doing SEO. If you have any SEO questions, make sure to watch one of my other videos for more SEO tips. If you thought this video was helpful, click that subscribe for more SEO tips. https://www.youtube.com/c/CaseysSEO https://caseysseo.com #seo #seotips #searchengineoptimization
Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show, we are talking about all things multi-location SEO. We will be chatting about multi-location SEO best practices and more. Tune in to find out more about: 1. Local landing page (On-page SEO, Schema Markup, NAP info.) 2. Google Business Profile 3. Schema (LocalBusiness, etc.) - 4. Reviews 5. Citations + Local Links (non-profits, charity events, sponsorships, local clubs) 6. Original content 7. SEO at scale/automating SEO Please remember to follow, like, and share to learn about the latest SEO news.
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En el episodio 37 de la serie SEO Píldoras Antonio López Habla sobre Migraciones SEO, Aquí encontrarás todo lo que necesitas saber en torno a las migraciones. ¿Has cambiado de dominio? ¿Has cambiado la tecnología de tu web? ¿Has cambiado la arquitectura y jerarquía de la misma y con ello las urls más importantes de la misma? No te puedes perder este Episodio del Podcast SEO Píldoras, donde Antonio López de Elblogdelseo.com te lo cuenta en tan sólo 12 minutos. No te olvides de suscribirte al podcast y te avisaremos cuando se publiquen los próximos episodios.
Bämm! SEO funktioniert eben doch, seit vielen Jahren und zukünftig ebenso. Mit meinem Mamablog hab ich die unwirkliche Zahl erreicht: 1 Million Seitenzugriffe. Wie das geht? Mit SEO natürlich. Wie du auch unbezahlten Traffic von Google bekommst, verrate ich dir hier. Mein neues Gruppenprogramm SEO für Starter hat ab sofort geöffnet!
Мы пригласили SEO-специалиста, чтобы задать ему неудобные вопросы, которые давно мучают заказчиков SEO услуг. Получился очень полезный выпуск для всех, кому актуально продвижение сайта. Вы узнаете какие инструменты работают, а какие безнадежно устарели. Можно ли гарантированно продвинуть запросы в топ поиска? Как агентства обманывают покупателей и когда надо переставать платить за SEO оптимизацию. Сайт Максима: https://novatechno.ru/ Подпишитесь на ютуб-канал DigitalVoice: https://www.youtube.com/channel/UCdB72xIO4htZaJuKuXtT2eA?sub_confirmation=1 __________ Партнеры проекта: ■ IMSHOP - лучшие мобильные приложения для ритейла : http://imshop.io/?utm_source=youtube&utm_medium=digitalvoice ■ IDRF22 - главная Digital конференция года: https://idrf.online __________ Наш сайт: https://www.digitalvoice.ru Наш Telegram: https://t.me/digitalvoice_podcast Facebook Филиппа Лабковского: https://www.facebook.com/filipp.lab.37/
In this episode of The SaaS SEO Show, we've interviewed Amir Shahzeidi, Head of Search at Uscreen, and discussed SEO tools and YouTube SEO.Here's what you're going to learn: What tools beginners in SEO need Whether organic and paid search be compared to each other How to rank higher on YouTube Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
ご意見・ご要望（フォーム） https://forms.gle/z4YN79Zj3iZch2Ri6 ／ ツイッター https://twitter.com/AsahiPodcast・https://twitter.com/o98mas（奥山）・https://twitter.com/amanojerk（朽木）／メール podcast@asahi.com WEBマーケティングに精通する企業「ウェブライダー」の事例から、引き続きSEO論を考えます。「SEOは哲学。突き詰めると、人間はなぜ生きているのかという問いまでいく」。withnews編集長の奥山晶二郎さんと副編集長の朽木誠一郎さんと語りました。シリーズ「WEB編集の教科書」第12回です。 【関連記事】検索と向き合い続けて見えた〝泥臭いSEO論〟本数より大事なこと（ https://withnews.jp/article/f0210717000qq000000000000000W0es10705qq000023325A?iref=omny ） 朝日新聞ポッドキャスト（ https://www.asahi.com/special/podcasts/?iref=omny ）では他にも様々な番組を配信、テキストでも読めます。この番組は2021年12月28日に収録しました。 See omnystudio.com/listener for privacy information.
if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. Brandon Bateman has been in the game of generating motivated seller leads for almost four years now. He's spent over 10,000 hours just generating motivated seller leads and today he is going to give us his expert insight.Three Things You'll Learn in This EpisodeHow you can crack seller lead generation in your businessDifferences between Facebook, pay per click, and SEO on websiteWhat works when it comes to advertisingResourcesSchedule a call with BrandonReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what we're going to be doing today, folks since December what we're talking about all month long shit we need to be getting into for the following year. And if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because a lot of real estate agents. Everybody in the world wants a cash offer today, you have ibuyers infiltrating every single offer. And we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. And amongst that, one of the hottest tickets and one of the things if you can crack, if you can crack seller, lead generation in your business is very advantageous because that's what everybody's trying to do. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. We're going to talk about Facebook, we're gonna talk about pay per click, and then we're gonna talk about SEO on website, we're gonna disguise or call it, divide the differences between all of them, so that you can get an idea you know, off of which is right for you. Once everything goes digital things change. The truth is that 99% of you don't have the skill set to even know what the fuck we're talking about. That's why guys like this exists, because he does a lot of this stuff for you. So we're gonna get into it and show you exactly what he's doing.And see how this rolls. Brandon. Say hello to our guests. This is Brandon Bateman, ladies and gentlemen. Yeah, thank you for the introduction, Mike. Happy to be here. Why don't you tell everybody a little bit about who you are, where you're from, what you do. And then I got a bunch of questions for you. Yep, let's do it. So my name is Brandon Bateman. I live in Utah, good old coastal Salt Lake City. Anybody knows that crazy market. I have been basically in the game of generating motivated seller leads for almost four years now. A little bit less seriously at first and a little bit more seriously, in the past few years or so. And I am proud slash embarrassed to admit that I've spent over 10,000 hours just motive generating motivated seller lead myself here that makes me an expert, but it also doesn't reflect highly on my work life balance. So that's, let me just ask you a question. So he's gonna share within the next 30 minutes what he's learned in 10,000 hours, but how much of that 10,000 hours of trial and error cost you?Oh, man, I mean, like my life. And then of course, like we've spent, gosh, our company like through through the consulting projects, and companies are working with spending their budgets, like literally over $100 million in advertising spend. So folks, the students spent over $100 million in digital ads, pay attention, take notes, because we're going to sort of figure out, when you get to that level, you actually really do see what works, what it's very hard to determine what works when you're not spending a lot of money on ads, especially nowadays. So what we're going to do is dig into that. So what would you like to start with, cuz I want to hit all three of these. And I want to dumb all of this stuff down. I'd like to start with pay per click if you're cool with that. Yeah, of course. Let's talk about it. Better. Yeah. What did you start with?What did I start with? What was your What was your first and what do you think is actually it was putting this to you? What do you think is the easiest channel to start with? If you're starting in the motivated seller? If you had to pick between SEO Facebook ads, or pay per click your top three here what you're an expert in? Which one would you choose?You know, it's gonna depend a little bit on the individual situation, I think a blanket statement that would apply to the most people would be Facebook ads as a place to start. So to give you a little bit of context on that maybe we just dipped super late because I'm sure there's into all three of them because I'm sure there's some people here that don't even understand what these things are. Right? So that's uh, at least give like a high level overview.The Facebook ads is basically the the paid advertising inside of Facebook. It's where you're actually paying to have your ads show up as sponsored posts on someone's newsfeed. So if you scroll through Facebook or Instagram, you see these random posts pop up with these call to actions. That's basically that's basically what Facebook ads are. And the for real estate. And say for a lot of people, they should start with Facebook ads if they have a small budget. And the reason being a small budget stretches the far this with Facebook ads.And Facebook is a channel that that tends to get you outA lot of leads for the money that you spend on it in comparison to the other channels. It tends to get you those leads relatively quickly in comparison to say SEO that just takes a really long time, pay per click will be quick too. But like I said, less leads. Facebook also produces a lower quality lead. But the magic of Facebook ads is you'll get some junk leads. But there's good ones in there. And those good ones tend to be your largest deals in your business, we see it over and over again, our clients, our largest deals come from Facebook ads. So if you have a small budget, Facebook ads is great. The problem is if your budgets bigger, you can end up pushing Facebook ads into an area where you're just getting really diminishing returns with it. And that's where some of these other channels are better. And also from the lead quality standpoint. Because maybe Facebook ads have a little bit of a better ROI than PPC with a small budget. A lot of times with larger budget, PPC might have a better ROI. And in any circumstance, PPC produces a much better quality lead, which means even though your ROI and your money's a little bit lower, sometimes you spend a lot less time chasing down bad conversations. That is the brilliant thing about pay per click and SEO. Just so you guys understand why.We're better. Yeah. Why don't you tell them why that is? You're reaching people that based versus not intent based looky loos. Exactly, yeah, that's what it is everything else that you do. It's all people based, you're looking for people based on their situations, and you're trying to target them, there is no channel that you have in your business right now, most likely, that's intent based, meaning you're advertising to people based on the fact that they have intent to sell their house, which is just a completely changes the game, because now this is like if you could put all marketing channels on a scale from outbound to inbound, you'd have like on the far outbound side, like your text, cold call, and the middle you have like maybe direct mail, Facebook ads, stuff like that. TV, maybe like some of these channels where you like, it is still inbound, because the person is coming to you, but you went to them first still. And then you go far to the other side, you reduce inbound channels, 100% inbound, like pay per click and SEO. And it's just a whole different kind of lead that goes faster. And they tend to be more motivated. However, the this is where people get screwed up on PPC though, it's expensive, and highly competitive. So you have to be ready. Like obviously, if these people are just searching on Google and looking for ways to sell their house, and they're the most motivated leads, which they tend to beother people want those to you're not the only person who had that idea? Well, here's what a lot of times, you'll pay more. So you're saying you're gonna pay more on PPC bringing the higher quality lead Facebook and get a bunch of leads, it's gonna feel good, it might stroke your ego a little bit, however, just be prepared to work for but in exchange for spending less money. So make sense.What do you who and how do you target on Facebook nowadays? When you're targeting these people? And are you writing in being an investor? Are you writing in special ad category issues? With all of that? So let's do one first.Yeah, the basically who we're targeting, it comes down to whoever we believe to be most likely to be a motivated seller. And I know that's like, really like fluffy. But but when I answer your second question, I understand why that's so fluffy. And what you're kind of hinting at here is, I don't even know when the change has happened. It's probably a year and a half ago, there was introduced to Facebook, basically, Facebook got sued. And someone said the fact that for a housing ad, you're showing it to this person who's older, but not this person who's younger, or this person who's a male, but not the female, or the person is a good one. But as it go to all that kind of stuff. They said That's discrimination. And I think anybody listening this podcast knows that that's the joke. But that's not to be PC nowadays.And in Facebook has to play by the rules, because they've gotten in a lot of trouble not doing that before. So if anybody knows to take this stuff seriously, they do. So we have these restrictions, and a lot of people basically mark that time is the time that Facebook ads stopped working for real estate investors, because you no longer can target your target person.Here's the thing about what we do. The strategies that we use retargeting on Facebook, we used before that change, and after that change, it didn't affect anything that we were doing. We did all kinds of hyper targeting based on all these different factors on Facebook, if I can matter is the strategies that we used today, even back then worked better than the strategies that most people were using at that time. And when that change happened, it didn't affect us one bit because we weren't doing that stuff. And it might sound a little bit crazy, because I guess I'll just say it. Our number one audience that we target on Facebook ads, from a performance standpoint is a 100% broad audience restricted only by the boundaries of where you want to get leads.The the caveat to that is we don't do targeting through targeting, we do targeting through optimization. So the way that Facebook works Facebook's a very intelligent platform with some very advanced machine learning built into it. The way that it would work business, say, you know, we equate marketing campaigns to phishing. And you say that, like you're doing a direct mail campaign and to the entire ocean, what would happen is you would make a cast somewhere, you know, drive the boat down 10 feet, make another cast do that for the entire ocean, that's what a direct mail campaign a direct mail campaign to the ocean would be, when you might choose to, you know, target the areas with reliefs because you know, that there's more fish there and whatnot. Right? The The difference is, and this scenario, Facebook doesn't just cast and then go 10 feet and cast again, Facebook kind of looks at the lay of the land that uses data that you feed it to kind of determine where do we think these fish would kind of hang out. If you're smart with your Facebook ads, you can kind of put the kind of bait out there that only the right kind of fish would actually bite. And that will attract the right kind of fish. And Facebook starts to learn they when I cast neoreef, I tend to get more bites than when I cast other places. And it starts to double down. So what happens is you target the ocean, but you only fish the leaf. And that's exactly how it works on Facebook ads. So but to do that, you need to know how to put the right bait out there. And you need to make sure that you're giving quality feedback on what actually is a fish to Facebook. That's where 90% of people get it wrong. So you're saying like on on the actual targeting, you're just targeting anyone and everyone, but it's the copy and the imagery that you're using Facebook's going out there and finding them for you.Yes, it's about the it's about the copy of the imagery. It's also about the ad experience after that point.And it's about the feedback that you give to the Facebook pixel to Facebook, telling it that you had a good lead. So to give you some examples of where people go wrong with this,one scenario would be just telling Facebook that you want to get a lot of people that you reach with your ads, you know, you're gonna get, you're gonna take a lot of casts in a place that nobody wants to take a cast in the middle of the ocean with Iran bait. one's ever gonna bite that. But basically, you're going to look in Facebook, and you're like, Wow, 200,000 people. That's awesome, right? Right. But they'll give you what you asked for, you could do the same thing with link clicks, you will be amazed at how many clicks you get to your website, and how few of them actually turn into any type of revenue for you. You can even do with leads, a lot of people are using Lead forms and Facebook. And what happens is you have this form that when someone clicks on your ad, it just pops up, it auto fills with the information and click submit, it's extremely easy to do. So it's a low friction process. And it degrades your lead quality and tends to get you the wrong kinds of leads. And then you're still giving a feedback signal back to Facebook, that's not quality. The way that we like to do it is through a dedicated landing page on a website that qualifies the lead appropriately. And only when that happens, do we actually give the feedback to Facebook that it was a lead? So then we're using quality information to do that. And then it's also about the ad, like I see all kinds of people because because here's what marketers do. Marketers put out there and ads, things like get the most leads where a B testing things all the time, right? You know what happens if you do that in this in this industry, you're going to end up with everything that's flashy, and aggressive, and tends to say things like will pay more than other investors and stuff like that. And what you end up doing is attracting the wrong kind of seller, because you're you're looking for a very specific kind of seller, that's not most sellers. If you havethat makes I want you I want to repeat that really quick. So that was a big nugget for you guys. He's saying like, if I'm if I'm like, hey, we'll buy it for less, or we'll get you more money, right, you're targeting the person that wants the highest and best, which isn't quite the best option for real estate investor trying to find a rehabber flip, right? Yeah. Or even if you make it like all about the offer, for example. And then you complain when you get these leads that are calling you and saying, Hey, will you give me for your house for my house? Like I don't want that? Would you advertise for you said, everything's about, you know, let's just take another hypothetical. So let's say we'll just use my market day I'm in San Diego, I want to target motivated seller leads. So I'm guessing the ad is somewhere I have a cash offer something along that lines like that right instant offer, or we'll get to that next but whatever the ad is, but I'm going to target I live in North County. So I'm going to target all the areas that I want to work in. And that's other than that, that's the only targeting I'm using.In reality, we use multiple forms of targeting. We're always testing at least three audiences at any given time. But the highest performer that we have, on average across markets is that broad audience and it really is and they find them because I've heard that quite a bit.I've heard that with a couple of the last few guests are like dude, just let Facebook do its thing, bro. But people have said that let them do its thing. How long does it take for them to do its thingIt's astonishingly quick, actually, I'm surprised, and this is athing is you have to monitor its thing.So to give you a little bit of a picture of machine learning, a lot of people assume that if you run the same campaign twice, that you're going to get the same result. It's not true. Because the way that the machine learning based targeting works is you could say you're using the same algorithm. But the thing is, the first data points given to the algorithm determine which way it's going to go. And from there, it's a whole different story. So just imagine, you know, your, your algorithms, just trying to walk a straight line, the way that machine learning works, if it starts to veer left, it's going to spiral left. If it starts to veer, right, it's going to spiral, right, the fact that it turns left or right at the beginning is completely random, you started out going straight, it could just be like the first people you reach just happened to be of a certain type. So what we see is like, I can get in ruts. So it tends to be it tends to be pretty effective out of the gate. But you have to understand the issues that you can run into, like we commonly run into issues where suddenly, despite the ads being incredibly clear, the landing page be incredibly clear, we start getting a bunch of buyer leads and renter leads and stuff like that it happens. And we've had clients get to this point, we get like 80% of your leads are like buyers and renters. And you look at the ads, like I have no idea why some of the things that are looking at this, but it's the algorithm found that kind of person that misunderstands it and that way, and it started getting that feedback, and then it starts spiraling that direction. And what we do is we pick it up, put it right back in the middle, and we get it going straight again and hope for the best that time. And stuff like that happens all the time. So you have to do that.Would you have to switch up your ad copy in that? No, you literally would say my ad cuz I've seen that on so my answer guys, I'll target some of you guys. And I'll be like, Hey, I'm running this ad and I run the same ad. But I'll get two totally different results.You can do it because the algorithm learns differently each time. So that's where a lot of people would say like, I'm not 100% on the side of like, let Facebook completely do its thing always. Because if your feedback, signal breaks, then suddenly your Facebook ad campaigns broken. Right? If it doesn't get what you're looking for, that's the problem you have with lead generation, if you're an E commerce company, they don't have to deal with these issues. Because a purchase is a purchase, Who cares who that is. But not all leads are created equal. So you have to you have to be really careful about that. But so it's about understanding those things. And like what's just basically quality being what it is and what's you know, an actual problem that shows the algorithms and misunderstanding something. And as long as you do that letting Facebook do its thing is really powerful, you just have to understand that the feedback you're giving, it isn't like closing deals oftenmonitor it, you give it a week to start. You can we like our standard processes, we meet with our clients once a month. And we kind of review all those things and determine if we need to change course, there's other little things like you know, tweaking how much money is going to each audience in the creative and stuff like that, that just happens like throughout the time period. As a business owner, I think you need to be in it once a month. And burn from lead quality standpoint, it purely depends on your budget, but most of our clients don't have a large enough budget that they really even have a big enough sample size to measure lead quality on a weekly basis. Or else you're just going to end up making lots of like really emotional, non statistically significant, non data driven type decisions. So usually a month like gives you enough data, although we'll give our clients guidelines like if more than x number of X number of leads is of this category, let us know. And you know, we make an adjustment accordingly.What are your opinion on look alikes? Yay or Nay? Are they good? Yeah, mixed reviews on the show. Some people said they used to be good. Now they're not good.What is your opinion?They they have come down from their peak look alikes were amazing before iOS 14, they're not quite as effective since then. They're still good. In this particular industry, you can even use look alikes, technically, you have what's called a special ad audience, which is really the same thing. It just doesn't include, like you picture this model, this machine learning model has these 1000s of different features that it uses as predictors. And among those are just not age, gender, zip code, that kind of stuff, right? So I just remove those. They don't predict based on those. But the those audiences have been, I can tell you, it's a in the industry in general on Facebook, they're good. If we're talking just real estate, they've been hit or miss for us. We have some time to do well with it. On average, our broad audiences are performing better than our special ads audiences. But sometimes they work really well. If you're going to do one, I think it's great to do one that's on a previous lead list. Those are by far our most effective. So you take like for example going to your CRM, every hot lead you ever had upload that make a special as audience based on that. Those tend to be pretty effectiveand nice people. Sometimes people like to like copy and paste their strategies from other marketing channels.Like mail or cold call into digital, and try to make like those look alikes, or those custom audiences based on their cold call lists and stuff like that. That has been for the most part very unsuccessful for us. We've seen, we've seen a break here or there with like a special ads audience based on that list. Custom Audiences based on those lists have never in like 25 attempts ever produced anything. And that'sa custom audiences. You're just saying no?Pretty much. Yeah, Facebook needs room to do its thing. When you give it an audience you restrict back. Is that because of the special ads? Category? I don't think so. Because even before then we didn't have great success with it. It's, it's really about audience size, there isn't. Here, a lot of companies that are like maybe even your company, companies advertising nationally use that stuff a lot more, because you could use a 1% look alike. And that's going to be 2 million people. And that's good. But if you constructed that to just a small market, then you're just dealing with a really small audience sizes, and Facebook doesn't work well with a small audience size. It's like some big expense. And you'd like to see what the beginning of a campaign for coal but million, 2 million you want to see that II mean, that's great. Not every market makes that possible.Population 500,000 markets where it's literally impossible to have a million or 2 million. So really, like it's a factor of what you can do in your market. We definitely like to go live, like our clients that go wider, geographically, they get more leads for the money and that leads tend to be higher quality. Narrow can be okay. But it's uh, yeah, in general, I'd say. Like, for your average, like, wholesaler, I'd say if you have a buyer, if you're anywhere your buyers run your ads, because you want to get as wide as you can. You don't want to get a property under contract and not be able to do anything with it. But you want to go as wide as you can. If you're a flipper, like anywhere that you know, you can comfortably do your business well. Sometimes we have flippers that will be more narrow than our wholesalers are in targeting but in maybe they pay like a 30% higher cost per deal because of it. But they have all the operational efficiencies that more than make up for that because cost per deal is not the biggest problem you know.So you have to kind of consider it with your with your business but we do have clients doing Facebook ads successfully and markets as small as 200,000 population.We love to see more than half a millioninteresting.And then I imagine when you're you have retargeting ads you're hitting as well on these people. How many retargeting ads are you going deep and then how important is that so everybody understands?Yeah, retargeting I think is like far and away the best money you'll spend on Facebook ads. Facebook is the most robust retargeting platform that has ever been created. It's amazing. And basically that the concept if someone's not familiar with that, is if someone visits your website, you can basically flag them and then reach them later. So think of retargeting like follow up that you can do even if someone didn't fill out the form, because all the time you'll have people coming in through pay per click, and you pay $50 for this click to get someone to your website, and then they don't fill out the form. And then you can reach them for like a penny or two each time on Facebook to follow up with them. And it's like no brainer money spent. Where people go wrong with retargeting is assuming that it's going to change their business from a volume standpoint. It's a it's a really realistically for companies in real estate. It's a low volume play. You don't get tons of website traffic, or clients from retargeting get a handful of leads a month at PAX usually, it depends on your website traffic, because that's the thing. You can't just scale retargeting so you have to think of it like something that amplifies the rest of your marketing, not something where you see that you get a good return, you're going to 10 exit, because you have to text everything the next year retargetingbut it's all for free for dollar. It's great.There's so many golden nuggets in this show. If you guys are paying attention. There's just a ton I'm taking notes as we go. And we haven't gotten the PPC yet. So one more question cuz I know this is gonna ask me next video versus image on ad number one.When you say on ad number one, what do you mean on your cold audience ad? Or in Oh, God, like what are you seeing performing? But we get that question all the time. I my opinion, but I'd love to hear yours. Yeah, I have her. I apologize that this is going to be a more complex answer than you're probably looking for.The answer is both. And the reason is, there's people on Facebook ads that are more likely to respond to certain ads and others where a lot of people go wrong with Facebook ads and when it comes to like a B testingis misunderstanding the difference between predictive optimization versus an inferential form of testing which is more like statistics that everybody knows and learns about. So with Facebook ads the most powerfulway to do this kind of stuff isn't just I run ad a and I run ad B and I observed which one works better. It's to actually like when someone's going to be reached by an ad predict for that individual person, which ad is more likely to influence them. And you will find that by having images and videos, you'll get better results than by having images alone or videos. Although, that said, on average videos are performing better for us. I think they, they act, we've tracked to videos, an increase in lead quality and in the quantity because there's something amazing that especially if you're like us, where we've seen, like some brilliant results with this is if you can have like the person who's going to knock on someone's door later, be the same person who's in the video ad. Yeah, because a couple of things happened. Like you build that consistency, you build that trust that credibility, and you qualify, like a lot of people forget that you like qualify as part of your ads, if someone is just going to be because as tough as it is, that this is the case it is the case that when you see someone you generate your own bias about that person immediately. If you reach someone with the ad that sees your acquisitions person and thinks poorly of them because of how they look or they don't naturally trust them, whatever the case is, they're not going to fill out the form. Yeah, you can naturally attract the kind of people that you're going to have success with. So what happens in our business like the video doesn't create the lead you guys the video creates the humanizationand it gets people to like see you're like a living breathing being almost always comes our company and say, Hey, we want to get videos we want to generate leads. Like if you start with the mindset you're gonna generate leads off a video you already shot yourself in the foot. It's more like you need to generate attention with the videos that we're creating. And use it as a way to get people not to think you're such a frickin blood sucking investor a real estate agents with a bunch of commission breath, spitting out fire out of your mouth. That's what the average consumer feels about us. Like, especially if you're a distressed if you're breaking into bankruptcy or divorce or something, and you just get this guy wants to buy your house. Like let's be honest, the very first impression I have is this motherfucker wants to take advantage of my misfortune. Yeah, I haven't got there. Right andyeah, and when you get to know that person, you you start feeling less like that. Right? Like that's, that's what you feel. Yeah, the video helps that. Yeah, so there's a lot of value to video for sure. I think. I think brown belt I guess is the summary. I wouldn't just run with you and how many ads you have going. Last question. I got them all when you're running obviously you have your your wide ad so like when he's saying you cast in that guy's he's got ad number one. It's probably going to like couple million people or a large audience and the people who engage or visit site that's who he retargets list. So how many retargeting ads you have a retargeting funnel, so to say already just one ad is just like a one two punch. I think with retargeting variety and creative is important. Because when retargeting more so than any other place in the funnel, you're likely to get fatigue. Yep, because if you're doing retargeting, right, your frequency, which is the average number of times that each person sees the ad should be usually we're targeting something like three or four per month. Right? So with that, if you're showing the same ad over and over again, you kind of become a crazy advertiser, just assuming that you showed on that same ad for a 16th time This time, it's gonna make a difference. Yes, it's probably not. So I think I think retargeting having a good amount of variety is important. A lot of people will always think about it from the standpoint of like, I gotta change out my retargeting ads every two weeks or something. I don't think of it that way. I think of it as like, I need to have like 10 ads in there. You know, cycling through because more evergreen.One adds a ton. Yeah, and then what? What you do after that, like, I think videos are great and retargeting. I'd love to use testimonial videos, because you have to think like if someone came to my website, but they didn't fill out the form, but they came there with intent to sell their house, what would be the reason that they didn't fill out the form. The only reason would be that they don't believe that we're credible, they don't believe that they can trust us. Whatever the case is, so you just kind of have to like you know, feel those things out. And I think your videos targeted around those those things like testimonial videos, review videos, that kind of stuff can be excellent. Even if like someone already filled out the form right? Maybe that video could make your acquisitions appointment later do even better. That's part of the thing with retargeting like, it's hard to measure all the impact that it has. But our average client spends less than 50 bucks a month on it. So it's like it's a no brainer for what you get.You know that it's a bit it's producing something good. It's just not a huge volume driver. Got it? But I'm sure the quality though is there and silent about getting as many Alright dude, this was like great any I think you've frickin nailed Facebook. Let's go on to PPC. I noticed with PPC with Facebook but um alright, let's switch gears guys. So like basically let me put this in real estate layman terms. Facebook people aren't like checking out to see what the hell you ate for breakfast. But when we go to PPCWe're switching the game like people are searching you out.So one of the questions we get all the time is Hey, Mike, I'm going to SEO my website. And I'm always like, dude, do you even know what SEO means? There's a lot of work there. Like if you just SEO one blog post doesn't mean you're going to become the top of the search rankings for the rest of the world. Right and become the number one agent people are under that impression. SEO is a very long term gameof what pops up natural when people are searching, but PPC is what pops up paid. So can you walk us throughPPC? Yeah.Yeah, so really PPC, called PPC stands for pay per click. The reason is, you basically pay Google to be at the top when someone clicks, that's when they charge you. So it's, it's pretty simple in that sense. So the targeting on PPC is keywords. What are basically what are people searching? Yep. And then what you do is you write ads that are hopefully going to attract those people. And you create landing pages that are likely to turn those people once they click into leads. And that's the whole game of PPC, biggest mistakes I see people making with PPC, it's easy to just like sending PPC traffic to the homepage of your website or something. And you get a horrible conversion rate with it, I see so many people just sending traffic to their main page or website. And the problem with that is there's distractions, PPC is a really high cost, click and you want to contain it the best you can. So we like to use single action landing pages, where the only option is that someone fills out the form where they leave, and there's not really the there's not really a second option, you're going to convert, you're gonna be gone. And you get a better conversion rate doing that, you get more of those people to give you the information. And then the other thing about PPC where people go wrong, is bidding irrationally happens all the time. And this just happens in a whole bunch of ways. Because when they say pay per click, it's not like Google tells you what it costs for that click, what happens is you bid what you're willing to pay for that click, and you hopefully get clicks at that price. And there's a whole bunch of stuff that happens there. Because the price of anything is just determined based on the competition and what you're willing to pay. Those advertisers that are number one and PPC, they pay a lot more for each individual click, then the guy who's at the bottom of the page that steals a click occasionally doesn't get that much volume, but pays really low for that. So you have to understand there's like that, that diminishing return and everything. But we have clients telling us like I just want to be number one on it. Yeah, that's irrational, right? Because it has nothing to do with the value of those clicks. Sometimes the guy number one's losing money, he might do the most deals, but he's got a crazy high cost per deal. Sometimes not sometimes that's a good place to be. It depends on where the prices are. I kind of think could pay per click, almost like Wholesaling Houses. I could go into a market. And I could say I want to wholesale. And I could think well, what do I want to do, I want to make lots of money by selling the houses for top dollar. Therefore, I want to find the most expensive houses in my market that I think will sell for the most. And I'm just gonna pay really high for them. And that would be an absolutely horrible wholesale strategy. But that's exactly what people do with pay per click, they look at keywords, they think, what are those keywords that are the best keywords, and then I want to be at the top for those and a drag to the top and the price up. Realistically, what you should do in your wholesale is you don't look for houses that are high value, you look for houses that are undervalued. So it's not about what the price is, it's about what the price is compared to what it's worth. Where does the market believe? So what we do is we look in for each individual click, we're looking at what is that click worth? What do we think that's actually going to turn into in revenue. And we're bidding according to that. And sometimes the whole market is just way too high, you're gonna see a good keyword, you don't even show up, because everybody else is just paying ridiculous prices for it. They're all busy. And sometimes everybody else doesn't think it's that great. But our data shows that that's actually a really high quality click. But the whole deal is trying to like it's not about the best clicks. I don't mind paying $10 for clicks that are worth $100 Rather than paying $50 for clicks that are worth $120 What do seller leads? What are seller leads selling for right now.Right now on on pay per click our average across the whole United States is about $260 across all the markets we're in. It could tell you San Diego would not be that. Yeah.Probably, probably honestly, here's what I was. The person I want to mention this is because like people always like oh want to get a lead gen game lead gen game like you're gonna have to invest.And when people are like, like especially in the real estate industry, they don't realize $260 per lead.Well, when you're buying an opt in, you're not buying a leader buying someone who has requested a cash offeron their property, so you're buying almost an appointment or conversation. And yeah, if you guys you guys plan on spending some dough, like it's not going to be cheap, but lead generation number is as it there's a reason why Zappos and, and Bed Bath and Beyond like put so much money into marketing their past customers is because that drives more sales and acquiring new ones we talk about this every week on the show you guys. There's branding and there's there's marketing, there's advertising, they're not the same, but they sort of work together. We're talking about today's advertiser go right at that lead generation. And yes, it works. But you got to have guys like this or you got to have like the right, you got another eight ads, right copy and all that stuff before you dive into it. I've seen so many people lose a lot of money pressing like a boost button. Right? Yeah, I mean it and it just like, you don't want to do that, like Facebook from when I used to be really heavy into Facebook six years ago. And then I stopped it for about four years because I didn't have anything to really sell is building my business.And I didn't mean to build on so when I came back to it, it was night and day different dude. Night and day different. Six years. Yeah, that's that's about it. Yeah, and phases, totally reinvented itself. So like what worked back then doesn't work today. And vice versa. This stuff's always changing. You just have to know how to change with it. PPC, and when you guys log on to the backend of like Google ad platform, you know, everything you say in here, I'll verify because I could tell you that my YouTube ads and my PPC ads are more expensive, but they're way more quality. Like, I'll spend double or triple the amount of money on those platforms. But I get people they're like, Hey, Mike, what's up? Like we get, we'll get clients directly from it. And we do notice the intent based on our end, and we're not selling houses, we're selling video services, right. So um, anything else you want to add on PPC?No, really, is really just that negative copy magic. The simpler the better, like guarantee, like, walk me through some headlines that people try to get over create this stuff sometimes. And sometimes just the simplest thing is like the best, isn't it? Yeah, I guess I can tell you kind of where people go wrong. People assume that creative is better than clear. And creative is never better than clear. When you're searching for something on Google, you're scanning on the page, that thing that most closely matches what you're looking for. Yeah, you don't care if they have like a pond in their headline or something. And that can actually probably confuse you and deter you. Because you're going to give about two seconds of effort to each one of the ads, if that. So the key point there is it has to be stupid, clear how relevant what you're saying is to what the person searching for. We use that we do that a lot by putting like the exact phrase in the ad because even if you say the same thing with different words, it's harder for someone to make that connection. And then you want to do the same on your landing page. Because because you want people to feel like exactly what they find on your landing page is exactly what they searched. Other like little little tricks. We've done a lot of taking someone's precise location on on Google and displaying that to them in their ad. Because let's just say you search and like I live in Lehi in Utah, right, we're suburb sort of Salt Lake City. Most markets have a lot of that, right? You have salt lake city nearby the other areas. Let's just say I search right here. And I search for like how to sell a house fast.And one of the ad says how to sell your house fast in Utah. The other one says how to sell a house fast and in Salt Lake City. And then the next one says how to sell your house fast and Lehigh. Which one of those am I going to click all things equal? Probably the one talking about Lehigh, because that's really relevant to where I live. So that's that's another trick that we're using help help improve a lot from a copy standpoint is we will dynamically insert whatever town even if the town of 200 people, whatever town someone's in, we will insert that into the headline of the ad when someone searches from that precise location. Have you guys done any YouTube ads?YouTube? Yes, we have. However, for motivated sellers, it hasn't been our best channel lead cost has been closer to PPC lead quality closer to Facebook. So it has, it has not been our most successful channel. Maybe we just haven't cracked the code. My hypothesis is I don't think a lot of the demo target demographic is spending a lot of time on YouTube. And like the target ability, there's just as isn't working as well as like Facebook, which sort of has a similar way of doing it. But just I think targeting is a little bit better.And YouTube's a little bit tougher as a direct response platform just because the call to actions aren't quite as obvious. You probably like you think there are other companies you know about YouTube ads, you probably had a lot of awareness. Not quite as many that you've actually like, clicked through the YouTube ad to do business with. I think YouTube really shines is an awareness booking platform moreso than like a direct response lead gen platform. Nothing it doesn't work. It does work. It just in our experience has been more and more expensive. Yeah, yes. I concur.Without 100% And I'm not spending crazy amounts and I'm not like super duper marketer, digital wise, I'm just I could be all those things are saying our checkout 100% Um, let's get into SEO really quick and wrap it up.SEO What the hell does it mean Search Engine Optimization? Guys? There you go do it, how do you do it? You create a shitload of content. And you have to be creating content. And then you have to know how to keyword the content, then you need to know how to structure it. You need to know how to blog, you need to add meta tags, images, link backs, like there's a science to this. Can you walk us through that? Yeah, SEO is an interesting thing. And just to kind of like summarize what it means Search Engine Optimization. Google exists for the purpose of providing the most relevant results to someone when they search. And there are tons and tons and tons of websites, at least 10,000 that talk about selling a house for cash, or fast or we buy houses or whatever the case is? How do you convince Google that your website is more relevant for someone search than one of those other websites? That's basically the artists search engine optimization. So you need to think about what does Google want Google wants to put websites goes to the top that are the ones that provide relevant responses. And the ones that they think are, are actually like companies that they can trust. Because if people always have a bad experience with companies that they find on Google, they stopped looking on Google for companies. So it's all about being relevant and authoritative. being relevant is the content game that you just talked about. It's it's about like, like, for our clients doing SEO, we do lots of blogging. Blogging is really effective. And sometimes not even because people read the blogs. But because the blogs add strength to the other pages on the website, and those ones rank. That's a lot of what it is. There's a lot of technical stuff, like for example, if your website loads slow, Google's not going to rank it as easily as someone whose website loads quickly, because that's a better experience.It's, it's about making sure that you're technically there, you give Google a sitemap and how to crawl your website. It's an from an authority standpoint, it's kind of a popularity contest. It's about getting backlinks. And backlinks are basically links from other websites to your website. And not just a lot of them, but really good ones. Because a backlink if I have a website that Google considers to be very authoritative, and I decide to link to your website, the assumption is I'm doing that because I see something of value on our website. And I'm the popular guy that votes that this guy is worth looking at. And that tells Google that maybe it really is. Yeah, so isn't all that stuff. The reason why like like, Brandon wants to even probably appear on this podcast, he wants to link back from my site back to his site. The reason why I appear on another podcast is I want the link backs from their sites back to our so that you get that authority, but it is a long game to play. So it's just telling you guys for those your SEO, SEO SEO works, I hear it all the time. No, I'm just gonna SEO that fuck out of that page. Yo, bro, I'm just gonna go ahead and SEO the fuck out of my site. That doesn't mean anything. Like it's not it just doesn't work that way and realistic. Like, I've been blogging for frickin eight years, I actually had my real estate site up to 10,000 searches a month, organically back in the day, and Chicago.And even real estate marketing, I had to 10,000 Organic hits a month, why haven't blogged in a year and a half. So I haven't had time and my traffic slowed down a bit. Right? plummets, yeah, there's a game there. You gotta have consistency with it. And it just, most people don't have the assets or the resources to do it right as my point. Unless you're gonna pay a team to go out and do it for you. Like, if you're not a writer, you're not a content creator. It's all that stuff. There's just a lot to consider when you're doing it. I don't think it's anywhere anyone would start. I think it's a game you play over long term, if you're going to commit to it. Person, yes. For this topics and purpose. No, I agree. It's not usually a recommended starting place for a client unless, like, we would start out with an SEO strategy. If we're working with a client that really has that long term vision. And we have we have a bunch of companies like we're doing SEO, and I think 30 Something markets are now we do a lot of it, because it does produce like the thing is SEO over the long term produces the best ROI of any jazz we talked about. So it's amazing. But But what happens where people go wrong is they spend money on SEO for three months. And then they look back at it and they're like, Oh, the numbers don't lie. This doesn't give me a return on investment. And they give up. But they don't understand that the game of SEO is a really long term game and you have to be consistent with it. And you have to fund it well. So it's a it's a channel where like, I it's not cashflow friendly. But if you compare it to other long term investments, I would invest my money in SEO before buying a rental property hands down. Because SEO compared to the rental properties can perform way way better in the long term. I don't invest 50 grandAnd then to the downpayment on a rental property, and then expect that I'm going to have a 300% return next month. But people do that sweat after March. Yeah, yeah, exactly what equity. Yeah, I agree with everything that you said there. This has been awesome. We went a little bit over, but the content was so good. We just kept on going. So I want to respect your time, Brandon, we appreciate you coming up on the show. sharing all this insight ton of nuggets on there you guys go back and listen to this one more time. If you guys want more about SEO, content, research to the blog and podcast episodes, we've gotten Trevor, Trevor mock from Karen, they have an amazing SEO website platform, he's really sharp and all that we have a bunch of other individuals that you can reach out to if you want to learn more about SEO, or call Brandon here, because these guys do all that stuff, too. But dude, you are a freakin killer, amazing show. Why don't you go ahead and tell our listeners how they can reach you if they need. They can check you guys out further. Yeah, I appreciate it, Mike. So the best place to check us out would be Bateman collective comm slash our ELP. That's, that's a page and the reason I give you that page specifically is you can go right on there you can schedule a call with with me or someone on my team to talk aboutto talk about what this is for your market. The really cool thing that we have that no one else has is the largest database that exists in this industry about what generates results for motivated seller lead gen, and how that is different across different markets. So we can give you a lot of insight into what might be the best strategy for you.And also, I know there's some people listening here who have tried these channels before, and you haven't had success.Our offer for that is basically a free audit. Like we can jump right into your Google Ads account right into your facebook ads account, right into your your website for SEO purposes. And look at exactly what he did. Where people go wrong with this as they keep on just like throwing money at things and then throw money at something different and throw money at something different. And just hope it works. But they never understood why something didn't work in the first place. The first step to actually finding success, if you haven't had it yet, is figuring out where you went wrong. And we can help you figure that out. It's a free service that we provide. Brough I personally will take a look at your campaigns. So that's uh, yeah, that's something that we're willing to do and I'd love to help you out.Thank you, man. Appreciate it. Appreciate you guys. Listen to other episode of the real estate marketing podcast. You guys know where to find us connect with us on social Facebook IG connect on our YouTube channel, make sure you subscribe, and check out the rest of the content on our site. And if you're stuck trying to figure out what the hell you're going to do in 2022 and you want to build your personal brand, get your ass on video and call up a real estate marketing Dude, we will script edit and distribute your video content and we make the process really fucking simple. Don't overthink this stuff on content creation 80% of your business is going to come from the people you already know videos how you stay on top of them and nurture that audience it's very simple formula. So appreciate you guys have a great rest of the day and we'll see you guys next week. Peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
無論你是一直很想在家工作，或是因為疫情的緣故，必須在家工作，不可否認「遠距工作」已經成為未來的辦公趨勢。如果說，你正卡在不知道要如何起步，或找不到適合的工作機會，這集節目會和你分享10個 可以在家做的工作！ 在第94集的節目中，我們聊到遠距工作不好找的原因是什麼。假設今天，你決心要踏出第一步，打造自己的遠距事業，或者希望為自己增添一點額外收入，我相信這一集的內容，可以給你一些啟發與靈感 :) 延伸閱讀：#94 你找不到「遠距工作」的原因究竟為何？3個 創造機會 的方式 收聽本集音頻： 本集聽眾回饋： 記得訂閱我們的節目，並到 iTunes Store上為節目打星評分留言，和大家分享你的看法，讓更多人看到佐編茶水間 10個 可以在家做的工作 想要在家或自己喜歡的地點工作？來參考看看這 10 個只要有電腦、網路以及相關技能，就能夠開始嘗試，也賺取收入的工作。當然，除了要培養技能外，還需要些時間來經營才能開始賺錢～ ＃1 虛擬助理 什麼是虛擬助理呢？這在國外稱為 virtual assistant，只要你是設計師、剪接師、企劃、網站管理員、行銷人員，或是各式各樣你想得到的幫手，其實都可以往虛擬助理的方向前進。以佐編茶水間的品牌來說，我們現在是個4人的小團隊，全靠遠端進行。團隊包含一個社群小編、一個音頻剪接師、一個行銷企劃經理，他們都是我的虛擬助理。虛擬助理就是靠著本身擁有的技能，透過全職、兼職、簽約、案件計酬等方式來合作。如果你本身就有一些可以馬上拿來使用的技能，何不試試看申請當個虛擬助理呢？ ＃2 客服人員 在美國，客服的工作也可以遠端進行的，例如銀行或私家機構的網頁、電話客服。這些人事先都有被公司訓練過，知道要怎麼處理客戶的問題。而當他們在處理客戶難題時，就可以在家裡透過自己的電腦、電話操作。客服工作相對來說可以很快上手，也能很快領到薪水。如果你想要為自己增添一些收入，可以上網找找有沒有居家的網站客服職務唷。 延伸閱讀：想嘗試遠距工作，卻不知道要怎麼開始嗎？試試【遠距工作硬實力】課程 ＃3 翻譯人員、線上家教 如果你會第二外語，可以試試去翻譯和創作外文的內容。而語言能力也可以延伸為家教，甚至在世界各地工作。我身邊就有會講西班牙文的台灣朋友，因為西班牙文的優勢，創造了許多和語言相關的工作機會。當然，家教不一定要和語言相關。在美國進入全面居家隔離狀態，如果你會數學、作文、美術、音樂、物理化學，也都可以透過線上的方式教學。畢竟，儘管經濟出現動盪，學校機構無法正常運作，教育這件事情是不能停擺的。 這類型的工作比較適合本身就有專業背景的朋友，如果你沒有這方面的經驗，我建議參考其他能快速上手的職缺，也會更快有收入唷！ ＃4 SEO或廣告代操手 SEO (搜尋引擎優化) 和付費廣告經營是比較專業的學問。在這個疫情蔓延時刻，生意最活躍的，多與線上網路產業有關。為了促進買氣和銷售額，做好 SEO 或是廣告投放就相對重要。這也意味著，現階段對這類技能的需求很高。如果你會 SEO 或付費廣告經營，此刻是個好時機去深化這方面的技能，並開始在網路上提供你的服務。我相信這是個會持續成長，且還沒有太飽合的方向之一！ 如果你本身就有這方面的背景，請趕快建立相關的履歷，開始嘗試接案。如果你還沒有經驗，這可能需要你花至少三個月來學習與測試。總體來說，這個選項也是賺錢速度快的一個選擇。 ⚡ 想做SEO，卻不知道如何開始嗎？⚡ 歡迎參考台灣團隊打造的關鍵字工具「Ranking SEO」全中文介面 + 教學懶人包，協助你更快上手！ ▸▸▸試用 Ranking SEO ＃5 文案寫手 好的文案能讓你業績翻倍，但是文案到底要怎麼寫才能打中人心？其實也是有專業在。如果你本身就是一個文筆不錯或有專業背景的人，你可以在這個階段提供文案撰寫的服務。撰寫的項目可以像是電子信箱行銷 (EDM)、社群貼文、活動企劃、廣告 Slogan、線上產品或課程文宣、影片腳本⋯⋯等等。 至於要如何成為一位文案寫手呢？我覺得本身對文字的邏輯、創意和掌握度是基本的。不過，這份職缺其實也很看重你的作品集和成效。如果你感興趣，我會建議你先去看看其他人寫的銷售類文案，試著禮貌的主動寄信跟他說：「你願幫他修改、調整文案的細節，讓文案更吸睛，也讓銷售成績增加」。一開始你或許不要收費，藉此累積一些案例與作品。當你的其他客戶看到，經由你的巧手修改過的文案，真的讓人看了更順眼、舒心，業績也增倍，那你自然有辦法去談到更多的案子～ 延伸閱讀：全職 文字工作者 應該如何經營自媒體並尋找獲利模式？ / Minz 蝕鈴 ＃6 資料整理員、簡報企劃師 這是我近期在美國發現的一個有趣職業。生處在這個資訊過量時代，我們很常因為要找某個資訊或答案，在網路上爬文老半天，卻也找不到精準的答案。不然就是滑了好久，資料太多太雜，不知道要從何開始整理。 所謂的資料整理員，會幫你找出想要的資料，也針對已經找好的資料做整理、列出重點、製作成一個精簡且舒適的檔案。而在國外，也有所謂的簡報企畫師，你只要丟給他資料，他就會自動幫你分類、排版、美化，然後再把完成的檔案傳給你。很有趣吧？ 如果你想要當一個資料整理員和簡報製作師，本身的邏輯要好、細心也懂得處理繁複瑣碎的細節。這個職務目前在台灣可能不常見，我建議你如文案寫手一樣，主動提供這個服務給你認為會有需要的人，鼓起勇氣傳個訊息、寄封信詢問看看～搞不好可以為你開啟一條新的職涯道路，也增加收入唷！ ＃7 諮詢、諮商、顧問、教練 因為居家隔離，美國社會發生了很有趣的現象，就是你以前認為不能遠距工作的事情，現在逼不得已，都開始遠距工作了。例如律師、會計師、瑜伽教練、心理醫生、舞者、樂團、拳擊有氧甚至是DJ⋯⋯等等。這些人因為有既有客戶，工作不能說斷就斷，只好透過線上通訊軟體來經營自己的事業。 我的瑜伽教室就在網路上開啟虛擬課程。原本我以為這些課會是老師預錄好的，後來我預約一堂課，發現老師是現場用會議軟體跟我們一起做。老師還會點名說：「Zoey 你的腳要抬高一點，肩膀不要聳起來」。我覺得很有趣的，真的就像是在現場上課一樣。 前陣子我也看到美國知名 DJ 用 IG 的直播開了 happy hour 的 DJ 電台。他在家裡自己架了音響和儀器，如夜店一樣在現場放音樂了一小時。聽說在那一小時內，他就賺到了不少的贊助，也有人預約他的服務，請他去參加線上活動派對，在背景中播放 live 音樂，也很有意思。 很多你以前覺得不太可能遠距的服務都在疫情下開始遠距了！這也讓我們看到更多的可能性。雖然這個選項必須在有專業前提下，但我相信我們絕對能找到一兩項馬上可以拿來測試的技術～ ＃8 聯盟行銷 我相信你對聯盟行銷一定不陌生。聯盟行銷就是透過你推廣其他人的產品，當這個產品順利成交，你便可以得到佣金或獎金。概念上與保險業務有點像，你如果拉到更多的保險，你也能夠從中抽取到介紹獎金。聯盟行銷就是將這個實體概念搬到線上，在線上做電商。 台灣這幾年開始有越來越多聯盟行銷的資訊，在我們 Brand Your Life 的課程中，透過學員的票選，也會在今年六七月份加入全新的聯盟行銷課程內容。然而，聯盟行銷依然是一個比較需要時間累積的變現方式，為什麼呢？因為他最需要的就是流量。你需要有夠多人看到你，賣出產品的可能性才高。如果你希望能夠快速看見收入，聯盟行銷不適合，但是假設你未來有意想要建立被動收入，聯盟行銷就非常值得你來學習和經營，等待收成的一天。 延伸閱讀：什麼是聯盟行銷？如何賣別人的產品來打造不被地點限制的生活？ / Dean ＃9 線上課程 最近我在美國也開始看到有人在網路上用視訊課程教別人怎麼自己剪頭髮、怎麼在家做菜、如何做手工藝、如何幫你的寵物修毛、剪指甲。以前這類資訊我們都偏向教給專業的人來做就好了，現在因為沒辦法出門，就有許多「線上課程」如雨後春筍般出現。 之前就有社學觀察家預測，「線上課程」是未來的上億事業，有越來越多個體與企業會投入這個領域。所有你想得到、想不到的主題都可能變成線上課程。 當然，想做線上課程有許多前提，第一個是你本身就要有技術，或是知道要如何提供價值。另外，你也要有一些基礎的觀眾或客戶，這些都需要時間和努力來累積。我自己就有設計線上課程，他們都花了我將近一年時間打造。一旦打造完，好好經營，線上課程也真的可以成為你的 money making machine :) ＃10 Youtube or Podcast 最後一個就是當 youtuber or podcaster。這個選項並不是每個人都適合，而且也是最不容易賺到錢的選項之一。然而他的好處是地點、內容都很自由。如果你想要遠距工作，但對於當文案寫手、翻譯、客服都不感興趣該怎麼辦？絕對可以，你可以自己創造，但是經營時間就是相對的代價。 在美國，有許多有趣的 youtuber 他們可能光是分享打線上遊戲、如何改裝房間、怎麼做甜點，就可以以此維生。當然，他們絕對付出了很大的努力，以及超過一年的累積才可能開始賺到夠多的錢。這個選項，我建議給目前還有正職，想要在業餘時候做些不一樣累積的人來試試。選擇做 podcast or youtube 能夠確保你可以選擇你感興趣的題材，透過內容創作與知識經驗的分險，養出一群觀眾，有人的地方就有需求、也有金流。我自己就非常喜歡 podcaster 這個職業，前期雖然沒有因為 podcast 賺到什麼錢，現在回頭來看，依然覺得很值…
Michael Rotkin and Scott Paton talk the Future of SEO. "As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And, if you zoom out the picture, you'll find that the traffic from ...
In this episode we discuss the value of having a mobile version of your website, we also discuss the value of Video on your webpages for SEO. Finally we discuss the coninuing saga that is the PPC MC Vs The SEO Rapper, in short The SEO Rapper kills him. Visit our Facebook SEO Houston page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View our archive of Search Engine Optimization Videos. E-Webstyle is a service provider of Web design Houston.
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