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【修復式司法】修復式司法是一種面對傷害的方式,在犯罪發生後,透過對話說出自己的感受,使加害人面對責任,讓被害人的傷痛被理解。歡迎搜尋法務部/修復式司法,一起認識更多故事。------以上為法務部廣告------ —— 以上為 Firstory Podcast 廣告 —— 槓桿不賭命是一檔美股投資者的真實記錄,我是何星。每集我會完整告訴你我的資產配置,以及如何運用槓桿跟著資本成長。你我都是普通人,我不追求成功,我只想要生活輕鬆。如果你跟我一樣,podcast搜尋槓桿不賭命 https://fstry.pse.is/8dezvv —— 以上為 Firstory Podcast 廣告 —— 加入會員,支持節目: https://richlife.firstory.io/join 留言告訴我你對這一集的想法: https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 歡迎您用一杯咖啡支持我持續創作 : https://pay.soundon.fm/podcasts/a11a2120-4bc4-4fb2-813b-135bd96e5868 「布姐的交誼廳。陪你聊人生聊職場」Line 社群 https://reurl.cc/36NWEL(密碼:love) 12/21 布姐的沙發午後沙龍 https://forms.gle/Gh4TJwkDjZ3bTL2A9 本集重點: 3%與4%法則:運用美國的退休理財法則(3%或4%法則)計算生活費用,調整預算來保障退休後的財務穩定。 終身保險的應用:建議利用早年購買的終身壽險作為醫療或長照的保障資金。 定期定額投資:退休後將資金分散投入股市和定存,以確保資金安全並獲得穩定的成長。 主動創造收入:透過寫作、導遊、和打工等方式主動尋找收入來源,拓展生活的經濟支持。 面對高齡打工的挑戰:退休後的打工環境不易,但通過適應年輕主管的指導,逐漸找到新的職場定位。 SEO學習和部落格經營:退休後學習SEO技術,成功經營部落格,成為退休收入來源之一。 真誠分享的力量:發現透過在社群平台上真誠分享生活和心情,更能引起讀者共鳴。 持續的學習心態:堅信即使退休也要持續學習,透過多元嘗試找到人生新方向
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Send us a textIn this week's episode of Business Growth Talks, host Mark Hayward delves deep into SEO's evolving landscape, featuring an enriching conversation with Bruce Clay, a pioneer who coined the term SEO. The discussion traverses through the evolution of search engine optimization, Bruce Clay's substantial contributions to the field, and the ongoing challenges marketers face with Google's ever-evolving algorithms. This episode sheds light on how to maintain relevance in search rankings and adapt to the fast-paced digital marketing environment.Bruce Clay shares insightful perspectives based on his nearly 30 years of experience, offering guidance on navigating the complex SEO terrain. From founding a ground-breaking digital marketing agency to developing advanced tools and training thousands in SEO practices, Bruce provides a comprehensive look at what works today and common pitfalls to avoid. The episode explores overlooked strategies and critical adjustments you can make to elevate your site's search engine performance, enhance your online visibility, and ultimately, drive business growth.Key Takeaways:Evolution of SEO: SEO is constantly changing with Google's updates, requiring continual adaptation and learning.SERP Visibility: Achieving high visibility on search engine results pages goes beyond traditional SEO, necessitating innovative tactics to appear in various SERP features like People Also Ask and AI-generated answers.SEO and AI: Effective SEO is crucial for better AI engagement, as AI relies on well-optimized data for accurate responses.Debunking Myths: Many persist in misguided strategies like link purchasing, despite Google's stance against them.Future of Search: The digital space is evolving towards AI integration, necessitating businesses to remain agile and forward-thinking.Resources:Bruce Clay Inc.: BruceClay.comSEO Tools & Training: Available at SEOtools.com and SEOtraining.comPrewriter AI: An AI content research tool by Bruce Clay designed to optimize content creation.LinkedIn: Bruce is active on LinkedIn for professional networking and inquiries.Listen to the full episode to deep dive into the intricacies of modern SEO strategies and how to future-proof your digital marketing approach. Stay tuned to Business Growth Talks for more insights and expert advice in upcoming episodes.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
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《經理人》月刊第18屆「100MVP經理人」徵件正式啟動!即日起至8月8日,歡迎報名參加,與百位優秀經理人一同迎向榮耀時刻! 想知道更多詳情?請點擊報名連結 https://edm.managertoday.com.tw/100mvp/ 本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題,採訪編輯李岱君、尤韻蓉提供導讀和解析,幫助讀者快速掌握最新的管理趨勢。
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“Le SEO est mort”… Vraiment ?Ou c'est juste une excuse pour ne pas se former à l'IA ?Depuis l'arrivée de ChatGPT, certains consultants paniquent.“L'IA va nous remplacer.”“Le SEO, c'est fini.”“Plus personne ne clique sur Google.”⛔️ Faux, faux et re-faux.➡️ Dans ma dernière vidéo Youtube, je démonte un par un tous ces mythes.Et je te montre pourquoi l'IA n'est pas une menace…Mais une opportunité de dingue si tu sais l'utiliser intelligemment.✅ Comment l'IA peut booster ta productivité✅ Pourquoi elle ne remplacera jamais un bon stratège✅ Et surtout, comment rester rentable et indispensable en 2025Je t'explique comment tirer le meilleur de ChatGPT, SE Ranking, SEO Google Search et compagnie.Et j'ai même glissé un cadeau à la fin de l'épisode
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In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance of setting realistic expectations for SEO's nonlinear growth and highlights the value of intertwining branding, fast feedback channels, and data-driven content strategies to gain a competitive edge.Key TakeawaysStart with First Principles: Focus on creating valuable content that solves real problems for your target audience instead of over-optimizing for algorithms.Product-Led SEO Strategies: Examples like Zapier's integration pages demonstrate how to use product capabilities to create SEO-friendly content that directly serves customer needs.Evolving Beyond Old Playbooks: Traditional SEO tactics like broad, top-of-funnel guides are becoming less effective due to AI, featured snippets, and increased competition.Branding and SEO Interplay: Personal branding and LinkedIn activity help amplify SEO efforts and build trust signals in a competitive digital landscape.The Nonlinear Nature of SEO: SEO requires patience, with growth often compounding over the years rather than showing immediate returns. Founders should manage expectations accordingly.Scaling and Adapting Over Time: Begin with foundational content and backlinks. Over time, expand into programmatic SEO, personalized clusters, and long-tail permutations as resources grow.Show LinksConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
This episode, we're chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a successful SEO agency. We talk about: Steven's work mindset Treating business as an experiment The transition from college to entrepreneurship Scaling a business requires reinvestment and dedication. Listening to your body & avoiding burnout Data analysis for making informed business decisions. Driving content creation with excitement and engagement. AI Hot Take: Freelance Writing & SEO SEO – a long-term game Adapting to industry changes as an entrepreneur Find Steven Online: TrioSEO Website: https://trioseo.com/ Steven's LinkedIn: https://www.linkedin.com/in/schneis/ TrioSEO company LinkedIn: http://www.linkedin.com/company/trioseo TrioSEO's SEO SOPS: http://trioseo.com/sops TrioSEO's SEO Case Study: http://trioseo.com/freeeup
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
Do you know everything there is to know about SEO? Do you know what “SEO” even stands for? This episode is all about the basics of SEO (or search engine optimization) and helping you make sense of all the tips, tricks, and strategies out there. In this episode, we'll cover:SEO 101: the essentials of what SEO is, how it works, and why it mattersThe different types of SEO, such as technical SEO, on-page SEO, content SEO, and off-page SEOWhen to get started with SEO and the type of results SEO can bringAnd, if you want to get started with SEO but don't want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization, and I'll do it for you ;)Resources mentioned:Download your SEO checklist here.Book a free SEO consultation here.Read about how blogging “works” here.More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
留言告訴我你對這一集的想法: https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 本集重點: 3%與4%法則:運用美國的退休理財法則(3%或4%法則)計算生活費用,調整預算來保障退休後的財務穩定。 終身保險的應用:建議利用早年購買的終身壽險作為醫療或長照的保障資金。 定期定額投資:退休後將資金分散投入股市和定存,以確保資金安全並獲得穩定的成長。 主動創造收入:透過寫作、導遊、和打工等方式主動尋找收入來源,拓展生活的經濟支持。 面對高齡打工的挑戰:退休後的打工環境不易,但通過適應年輕主管的指導,逐漸找到新的職場定位。 SEO學習和部落格經營:退休後學習SEO技術,成功經營部落格,成為退休收入來源之一。 真誠分享的力量:發現透過在社群平台上真誠分享生活和心情,更能引起讀者共鳴。 持續的學習心態:堅信即使退休也要持續學習,透過多元嘗試找到人生新方向
留言告訴我你對這一集的想法: https://open.firstory.me/user/clh1qknlp0h0s01w286nq3i04/comments 本集重點: 退休定義的轉變:討論了自己從未考慮退休到必須面對的心理過程 退休初期的焦慮:退休初期帶來的金錢危機感,尤其是突然失去薪水後的壓力 財務盤點的重要性:強調在退休前應先盤點資金,減少焦慮。 從家庭主婦的困境到重拾價值:面臨家庭角色轉換的衝擊,並最終找回自我。 部落格創作的起點:在退休後開始經營部落格,作為斜槓收入的初步嘗試。 SEO與自我學習:在離開職場後,利用好奇心學習SEO,提升自己的網站排名。
In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan
In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand awareness, and convert leads into paying customers. Actionable items discussed in the episode: Build a good, mobile-friendly website: Your website is often the first impression potential clients have of your business. Ensure it's easy to navigate, loads quickly, and conveys your services and location.Invest in search engine optimization (SEO): SEO helps your website rank higher in search results, making it easier for people to find you when looking for landscaping services.Consider using Google Ads: Google Ads can help reach people actively searching for landscaping services in your area.Utilize Facebook and Nextdoor: Facebook and Nextdoor are effective platforms for building brand awareness and reaching potential clients in specific neighborhoods.Create engaging organic social media posts: Share content your audience wants to see, including project updates, video testimonials, and helpful tips. Luke also emphasizes the importance of following up with leads promptly and effectively. Learn how to use text messages, voicemails, emails, and even selfie videos to increase your chances of converting leads into customers. Now more than ever, getting your digital marketing and marketing right is crucial. Tune in to this episode for valuable insights and actionable strategies to help your landscaping business survive and thrive in 2025! Landscapeseo.com
【PR:パスカル】 ◯パスカルの無料体験はこちらから https://www.pascaljp.com/form/freetrial.html アフィリエイターたちはSEOにより突如、姿を消した。「アフィリエイターの栄枯盛衰と金銭事情」「前触れもなく来た恐怖のパンダアップデート」「SEO対策にはツール"パスカル"を使おう」など、今と昔のSEO対策について話しました。 【目次】 0:00 夏らしく、背筋の凍る話をひとつ 2:12 アフィリエイターの栄枯盛衰 7:21 アフィリエイターの金銭事情 11:14 アフィリエイターの武器・SEO 20:12 おもしろハックの行き着く先 23:26 恐怖のパンダアップデート 34:33 SEOツールのパスカルを使ってみよう 【参考文献】 ◯パスカル公式サイト https://www.pascaljp.com/ ◯クロサギ https://amzn.to/3WsheJN ◯Google ウェブ検索のスパムに関するポリシー https://developers.google.com/search/docs/essentials/spam-policies?visit_id=638518965941809267-1931364202&rd=1&hl=ja#link-spam ◯有用で信頼性の高い、ユーザー第一のコンテンツの作成 https://developers.google.com/search/docs/fundamentals/creating-helpful-content?hl=ja ◯Google検索の基本事項 https://developers.google.com/search/docs/essentials?hl=ja&visit_id=638518695054286411-3712660650&rd=1 ◯パンダアップデートとは?一問一答で解説します https://mieru-ca.com/blog/panda-update/ ◯【2024年最新】Googleコアアップデートの歴史を辿ってみた https://www.principle-c.com/column/seo/2021-history-of-google-update/ 【サポーターコミュニティへの加入はこちらから!】 https://yurugengo.com/support 【親チャンネル:ゆる言語学ラジオ】 https://www.youtube.com/@yurugengo 【実店舗プロジェクト:ゆる学徒カフェ】 https://www.youtube.com/@yurugakuto 【おたよりフォーム】 https://forms.gle/BLEZpLcdEPmoZTH4A ※皆様からの楽しいおたよりをお待ちしています! 【お仕事依頼はこちら!】 info@pedantic.jp 【堀元見プロフィール】 慶應義塾大学理工学部卒。専門は情報工学。WEBにコンテンツを作り散らかすことで生計を立てている。現在の主な収入源は「アカデミックに人の悪口を書くnote有料マガジン」。 Twitter→https://twitter.com/kenhori2 noteマガジン→https://note.com/kenhori2/m/m125fc4524aca 個人YouTube→https://www.youtube.com/@kenHorimoto 【水野太貴プロフィール】 名古屋大学文学部卒。専門は言語学。某大手出版社で編集者として勤務。言語学の知識が本業に活きてるかと思いきや、そうでもない。 Twitter→https://twitter.com/yuru_mizuno 【姉妹チャンネル】 ◯ゆる音楽学ラジオ (https://open.spotify.com/show/7Ba89bnuEW0pyMeUbGR3oT) ◯ゆる民俗学ラジオ (https://open.spotify.com/show/2OPaWdgRVuUv5jLeFBViDU) ◯ゆる天文学ラジオ (https://open.spotify.com/show/6CGctNRBpOJmNPPSbvGV51 ) ◯ゆる書道学ラジオ (https://open.spotify.com/show/03kMZOoIJS9ybknZGv3zXc) ◯ゆる生態学ラジオ (https://open.spotify.com/show/7tTeHy7MjTGmrFrPGmjwMz) ◯ゆる哲学ラジオ (https://open.spotify.com/show/7t8NNVqRiisEHL4HG9tArT)
Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn This episode is proudly sponsored by Walmart Marketplace. Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace. *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ More about Josh... Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students. His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics. This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Con la nueva temporada seguiremos compartiendo los conocimientos de SEO y marketing digital. Estaré compartiendo una serie de conceptos de marketing digital simplificados. En este episodio, te cuento de las 4 formas de SEO: SEO en página, SEO fuera de página, SEO local y SEO técnico. Me cuentas como te parece y si necesitas más información. También quédate pendiente con los nuevos episodios de Minuto de Marketing los días Miércoles (MM) que te traerá tips de marketing digital. Asegúrate de darle FOLLOW o seguir a este podcast en la plataforma donde lo escuchas! Si tienes dudas o sugerencias y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com. Como siempre, me puedes también enviar un mensaje en Instagram o en Facebook o visita mi página web para más información: LourdesHurtado.com. Será un gusto verte por allí! Un e-abrazo, Lou PD: Si buscas el contenido de Organización y Finanzas escucha el Podcast Organízate y Brilla en: Apple Podcast, YouTube y Spotify.
Today, I'm joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing. Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason's leadership. In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He's also the author of the #1 Amazon bestseller, “Honest SEO”. In this episode, you'll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house. Key Takeaways with Jason Hennessey Who is Jason Hennessey? How chargebacks can ruin your business Making $40K in recurring consulting revenue Getting bought out of your business Building a 7-figure agency from scratch Should your agency only focus on one vertical? What to look for when hiring an SEO agency The 3 core principles of SEO SEO secrets Hiring an agency vs. doing SEO internally How is AI impacting SEO and agencies? Why to hire a coach Get the full show notes here: https://beyondamillion.com/125 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!
SEO 101, SEO keywords. Find out how to choose the right keyword and determine if your website has a good chance of ranking on Google for the keyword before you start doing any work. This is Day 2 of the SEO for Beginners Class that's live this week. Like this and want to join live? Register here - https://www.etchedmarketing.com/registration-seo-class My free resources, including the SEO Content Quick Start Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesVisit my website to learn more about SEO and Content Marketing. I've got a blog with tons of helpful posts. https://www.etchedmarketing.com/Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together. https://www.etchedmarketing.com/working-with
We all know navigating Search Engine Optimization (SEO) can feel overwhelming for most business owners, especially for those in the cabinet industry. But fear not! The latest episode of Cabinet Maker Profit System (CMPS) podcast is here to help you conquer SEO, and who better to guide us than SEO veteran, Mike Goldstein! Mike, the founder of Kitchen Remodeling SEO, started his digital marketing journey back in 1999, a year before Google was even born. His decades of experience and hands-on expertise make him a leading figure in the industry, helping numerous businesses maximize their online potential. In this episode, Mike breaks down SEO into manageable chunks, taking us through various facets, such as: 1️⃣ Understanding Google's Visibility: Mike starts with answering the all-important question - "Why isn't my business visible on Google?" By using simple analogies, he highlights the key differences between paid ads and SEO, explaining the long-term sustainability of organic online presence. 2️⃣ Importance of Experience & Expertise: Is being an expert in your field enough, or does SEO demand more? Mike Ddiscusses the role of hands-on SEO experience, highlighting the importance of understanding and catering to user experience, a critical element valued by Google. 3️⃣ Content Differentiation: "How can my content stand out?" is a question that plagues every business owner. Mike shares valuable tips on creating unique, engaging content, urging businesses to leverage their unique insights and experiences. 4️⃣ Trust Factor in SEO: Business credibility is as important as expertise, and Mike underlines how demonstrating trustworthiness, authority, and credibility can boost your SEO rankings. 5️⃣ Time Investment in SEO: SEO requires commitment, but how much? Mike gives us a realistic picture of the time investment involved and how business owners can manage this alongside running their business. 6️⃣ The ROI of SEO: Is it worth investing in SEO? Mike assures that SEO, when done right, is a high-return investment, driving sustainable online traffic and leads. 7️⃣ Power of Local SEO: Local visibility is crucial for businesses, especially those in the remodeling industry. Mike shares insights into the power of local SEO and how to harness it for business growth. 8️⃣ SEO and Conversion Rates: The ultimate goal of any SEO strategy is to boost conversion rates. Mike wraps up the episode by discussing how strategic SEO efforts can dramatically increase your business's close rate. We are going to decode SEO's complexities and empower your cabinet business with invaluable insights, only on CMPS podcast! Tune in now! Be sure to subscribe to the CMPS Podcast for more industry insights, and don't forget to leave us a like if you find this episode valuable! Your support keeps us motivated to bring you more of these episodes. 'Til next week, keep striving, keep building, and keep making those construction dreams come true!
(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-dealHey guys, welcome to this week's MMM! Today we're diving into the world of SEO with our special return guest, Xana Winans. Join us as we explore the secrets of utilizing SEO for your dental practice, and how to know if it's actually moving the needle. We'll uncover the importance of location and service keywords, with Xana's expert advice recommending 3-5 keywords for every 500-600 words of text on your website. The competitiveness of your area impacts your SEO strategy vastly, so we share some thoughts and strategies on effectively assessing your competition's keyword usage. Plus, we'll uncover a crucial tip: if your website hasn't seen new content in years, Google may be ignoring it. Don't miss out on this chance to boost your SEO chops, and get more searching patients through your doors!You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/Get Xana's free assessments and guides here: https://www.goldenproportions.com/dental-marketing-resources/Other Mentions and Links:AACD - American Academy of Cosmetic DentistryIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey Xana. So talk to us about s e O. How can we utilize this, or what advice or suggestions or methods can you give us that will help us actually attract new patients through Xana: seo? So first off, thanks for having me, Michael. Um, I love talking about seo O I'm a complete geek when it comes to this stuff because it feels like Google has this secret sauce that they're not willing to share with the rest of us.But there's actually a ton of information out there, and, part of the reason I'm so excited about it just because doctors don't understand what they're buying. So I like to teach them things that allow them to literally look on their website and see. Did I get the right thing? Am I getting something that is gonna actually help me to rank my website?So it all starts with keywords. so let me ask you a question. When you want to find a question or the answer to a question on Google, what's the first thing you do? Michael: I'm gonna ask it. Like, where can I find. Take, I don't know, something like that. You know Xana: what I mean? Sure. Yeah. So with within the phrase that you're asking, there are target keywords that Google is trying to match up with the best possible result.Their entire goal is to give you the best user experience, and that means they wanna give you a website that matches the, the answer that you're looking for. Um, and that happens because they're able to find that answer on your website in the way it's been built. So, For any doctor to know if their website is ranking.It's all about understanding the keywords. And the keywords are, are the basic things that just like if you were a patient and you were trying to understand, how do I find the best dentist for, uh, pediatrics, for cosmetic dentistry, for dental implants, they're gonna go online and they're gonna type in a phrase that says, cosmetic dentist near me.How do I find a good pediatric dentist? Those keywords. Physically have to be on your website. I don't know how familiar you are with seo, but do you know the top couple of places that you can look at on your own site to see if your keywords are being used? Well, is it like homepage or? No, it's all over the website.Oh, okay. So when you're in your browser, let's say you're in Google Chrome. I don't know about you, but I have like 10 tabs open at all time. I'm hopping back and forth. Yeah. Between like email and my calendar and something I'm researching and something I'm working on for a client. Well, every time that you're in your browser and you're looking up a couple of different websites, you probably don't even realize this, but if you take your mouse and you hover over the little tab at the top mm-hmm.It has some words on it. And those words on the website are known as the title tag. It's a meta tag or a meta description that kind of explains to Google what the purpose of the website is about. So if, for example, I am on a doctor's website that is in Lewisburg, Pennsylvania where I happen to live, and um, it's a page about cosmetic dentistry, I would expect to see the words cosmetic dentistry.And Lewisburg, the town that's most important to me physically pop up when I hover on that, that little tag, that tab. If you hovering over something and it says home, or it just has your business name without any local geo identifiers, your website is definitely not optimized. That's place number one to look for keywords.Another really good place to look for them is called anchor text. I'll ask you, do you know what Anchor text is and what the purpose of it is? Michael: Um, man, this on you. You're putting me on the spot and I don't know anything about seo, so I, I'm assuming anchor text is like the, the text that people can easily find, like if they click on something and it goes to it, or, or no.Am I super Xana: off? No, you're, you're roughly right. So let's say you're on this page about cosmetic dentistry. part of the goal is to get you to maneuver around the website to a couple of different pages to explore what this doctor has to offer. Mm-hmm. So, as you're reading the text on this page, on cosmetic dentistry, You might see a couple of underlines or hyperlinks that will take you to a different page.So for example, if you are accredited with the American Academy of Cosmetic Dentistry, you might say that in your bio, or talk about the importance of that accreditation. But then you're gonna link out to a different website, the very words that are used in that link. That link is considered anchor text.And the better the keywords that are used in that link, the more valuable it is in Google's mind. So often you've probably seen this, we all have, where um, you're reading something on a website and it says, click here. Mm-hmm. And click here are the only two words that are your hyperlink. What do you think that does for, say, somebody who's trying to rank for cosmetic dentistry in Lewisburg?Michael: it doesn't Xana: go with it exactly. It doesn't do anything. It doesn't tell the search engine what is most important on that page. So instead, you might want to have your hyperlink with the anchor text, say, learn more about cosmetic dentistry services in Lewisburg, Pennsylvania and. That whole section is typically like a highlighted word and it links to another page, but there's keywords physically in that link that make a better user experience.It helps someone know, what is this thing I wanna learn about? It's a great signal to Google. there's also a couple of other places that you wanna use these keywords and it's in the text on your website page. So the content on your page should contain not just the one keyword that you care about, like cosmetic dentistry, Lewisburg, but it should be repeated and talked about a couple of different ways.Throughout the website, Google has something that they call semantic language. So they understand when you're talking about cosmetic dentistry, that that's also tied to smile Design. And smile design might also be affiliated with porcelain veneers. And so you talk about a couple of different cosmetic dentistry topics and Google knows to tie it all together.So ideally you need to be incorporating your primary keyword, say cosmetic dentistry, Lewisburg into that website page. I'd say probably three to five times in about five or 600 words on a page. Doctors hate to see all this content on their website. They seem to think like nobody's gonna sit there and read all that, so they just want like a little blip of text.Unfortunately, Google wants to see all of it. So you've gotta have enough information to actually describe this thing that you're talking about. Michael: Mm. Okay. Now information wise, how much is like too much? How much is too little? If I were to be like, can we just do, like for example, let's hire Golden Proportions.And I tell them, can we just do like five sentences every month of a specific topic, but like really talk about it or no. Um, well, Xana: I would tell you to probably not waste your money doing that. it really needs to have some depth to it. Mm-hmm. So there's a, a couple of things to keep in mind. Let's say you wanna rank for cosmetic dentistry, Lewisburg, but there's somebody else who's po in position one and you're in position for, one of the things you want to do is go to your competitor and literally see how many words.Are on that same page that they're ranking for the term that you want, and then how often is that keyword repeated in their text? And believe it or not, and this is very well documented and proven, you need to have more words than the next guy as one of a really big ranking signal to get you up there.So you know, if you only have five sentences and the guy. Who is ranking number one has a thousand words on this page about cosmetic dentistry. He's gonna win hands down, over and over and over again. it's not just that there's a hard and fast rule, it's kind of more knowing I. If there's nobody else in town who cares about that keyword, you'll rank by default.But if it is, you know, a really competitive keyword, you've gotta do some competitive research to find out what else is going on in your community and take a really targeted approach to your Michael: success. Gotcha. Okay. Would video work in that scenario Xana: or no? So video works in a couple of different ways in that it's great for user engagement.People love to watch videos, but just watching the video itself only gives Google one signal, which is how long somebody spends on the website. What it doesn't do is give them any actual content. So what you'll need to do is use a transcription service. Who then writes out the script of what was talked about in your, um, video, and then you include that text on the website and that text is inevitably going to be containing some of the keywords you're looking for.Gotcha. Okay. So Michael: this is what, a portion or all of it, or is this part of what we kind of pay for when it comes to s Xana: e O? So this is just a part of it. This is a little bit of the magic behind why search engine. People write what they write and the way that they write it. Often I've seen doctors who want to go in and edit the way that something is written because it doesn't sound as much like them.Or, they want to use a word that might, in their mind be more descriptive of the procedure, but if it's not a keyword that somebody is actually searching, it's kind of useless. So it's important to know that, you know, what you're paying for is someone who knows where to put the right words in the right place with the right frequency in order to get you to rank.Michael: Gotcha. Okay. So that's part of it, right? Xana: That's part of it. Part of s Yeah, it's actually kind of like a mathematical formula, figuring out that right density of keywords. Oh, Michael: okay. Okay. And so frequency matters too. I heard you say that right? Like how often we're supposed to be posting, um, Xana: You're ready. Um, frequency matters both in how many times the keyword is used in a page on the website, but also how often you're adding new content.So that's one of the great joys of blogging is if you have a blog on your website, it's really easy to write something interesting, maybe about an FAQ that you hear from a patient, and you write 350 to 500 words about that particular topic, and you're adding new content to the website. I'd every two weeks, you know, once a month at the absolute minimum.And it shows Google that your website is active and interesting. So if you have a website where you have not added any new content in literally years mm-hmm. Your website is being completely ignored by Google. Michael: Okay. So, for example, let's just say some, we're listening right now, right to this episode.We're like, all right, I wanna get golden proportions to do just by, by the way, do you guys just do seo? If we were to just ask you guys just to do Xana: seo, Well, it depends on the quality of the website. So if somebody comes to us and they have an otherwise really good website, absolutely we can transfer the site in, we can do SEO o for them.but often part of s e o is also the websites speed and how good the user experience is. And so sometimes if you've got a website that's more than three or four years old, often it needs kind of to be re-skinned on new technology that makes Google happy. So, And I always say Google because they're the king of the search engines.Obviously there's more than just Google out there, but it is really helpful. Gotcha. Michael: Okay, so then we did the seo. What's the best kind of, you recommend if we're like, Hey, you're on page 10, you're on page seven, right? Like if you wanna get to number one, this is the frequency, this is the package you need to get, and then can you kind of let us know like, okay, if somebody were to recommend that, that's a little bit.Eh, they're just getting you for your money kind of Xana: thing. Well, that's the thing is it's really different from practice to practice. It depends on the market that you're in. Mm-hmm. If you're trying to rank number one for dentist in Chicago, it's gonna take a whole different level of effort. Then dentist in Lewisburg, Pennsylvania, which is a town of about 25,000 people.So when you have a package, That's kind of trying to shove a really unique situation into a standard solution for everybody. Mm-hmm. I think it's better to make sure that the company really looks at your website and says, okay, knowing your market, knowing your competition, knowing what you wanna rank for, here's the best way to do it.And it could be outside of a package, it could require something completely different. So packages have their place, but they might not be serving you really, really well. Michael: Gotcha to like your unique demographic and everything like that. Xana: not so much demographic as it is understanding your market and the other doctors that are out there.So it, it's one of those situations that, you know, if you're at a trade show and you see somebody selling SEO services and it's 2 95 a month, they're selling the exact same solution to somebody in a Podunk small town where there's no competition as they are to somebody in an incredibly competitive market.And it might not be the right solution for you. So seo, you don't wanna buy on price. You wanna buy on someone who actually understands what it takes to rank in your market for the things that are important to your practice. Michael: Awesome. I appreciate that Xana, and thank you so much for your time. And if anyone has further questions, you can definitely find her on the Dental Marketer Society Facebook group, or where can they reach out to you Xana: directly?Uh, best way to reach us is on our website, golden proportions.com. Um, there'll be a live chat. We can definitely have a chat on there, or you'll see a place where you can schedule an appointment and we'd love to talk to you. Michael: Awesome. So guys, that's gonna be in the show notes below. As always, anzania, thank you for being with me on this Monday morning marketing episode.My Xana: pleasure. Thank you, Michael.