Podcast appearances and mentions of spencer powell

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have a sales system in place for showcasing your agencies services at a low-cost price point that creates an easy “yes” for your prospects? Many agencies are giving away insights in order to land big projects. However, a well-crafted foot-in-the-door offer helps you close clients faster by giving them a taste of what it's like to work with your agency, but also allows you to qualify whether a prospect is the right fit for your agency and team. Today's featured guest shares how productizing his offer helped streamline his sales process and communicate a clear value proposition. Furthermore, after building his strategic foot-in-the-door offer, he's been testing different pricing models to make it an easy “yes” for prospects while still attracting high-quality clients. Discover practical insights on scaling your agency, improving your sales strategy, and boosting conversion rates with intentional, value-driven offers. Spencer Powell is the founder of Builder Funnel, a digital marketing agency with roots in direct mail. He shares his journey transforming his family's direct mail business into a digital marketing powerhouse, discusses strategies for converting clients faster and easier, and talks about his recent experience building a foot in the door offer, which he is currently in the process of adapting and testing. Spencer has been on the show before talking about the game-changing move to get paid for strategy instead of giving away ideas and research for free. In this episode, we'll discuss: How a productized offer can revolutionize conversions. Building a successful foot-in-the-door offer. How could rethinking the entry-level pricing benefit sales? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Three Generations of Marketing Evolution and Adaptability Spencer's marketing roots run deep as part of a family legacy. His grandfather established a direct mail company that his father later acquired in the 1990s. Demonstrating entrepreneurial spirit early on, Spencer launched his own social media business as a side hustle immediately after college. The family business reached a turning point when Spencer's father attended an industry event where he heard direct mail was becoming obsolete. Recognizing the need to evolve, he invited Spencer to help transition the agency into the digital era. Together, they developed the agency's brand, realizing that having a niche would be an important to create a competitive advantage. This new direction proved so promising that they eventually sold off the direct mail division to concentrate fully on growing their digital brand. As the final step in this transformation, Spencer ultimately purchased his father's ownership stake and continued driving the business forward. How a Productized Offer Revolutionized Conversion Rates Like many agency owners, Spencer allowed himself to be in the sales seat for far too long, with an offer that included building custom proposals for all incoming prospects – a time-consuming process with unpredictable returns. The first step out of this was productizing his offer, which led to the creation of the "Remodeler Marketing Blueprint," a fixed-fee service providing clients with comprehensive one-year marketing strategies. This productized approach served dual purposes: it systematized the sales process while establishing a clear value proposition. Clients were offered to either implement the strategies independently using provided resources or hire the agency for full execution. By doing so, his agency not only streamlined their sales process but also established a clear value proposition and the agency's conversion rates soared from 15% to 70%. Despite this success, a one-year marketing plan was still a huge undertaking and there was opportunity to develop an even more accessible entry-level offering that could serve as a true foot-in-the-door product. 3-Step Agency Sales System to Build a Foot-In-The-Door Per Jason's suggestion, Spencer and his team borrowed the structure to build a foot in the door strategy and set up a discovery call – ranging from 15-30 minutes – which they use to assess if the prospect is a good fit, in the right industry, and are asking for services that the agency offers. If this discovery call is a success, the team will move on to selling a marketing framework call, a $497 call where they do an exhaustive run through of their website, look into their SEO and ads, and walk them through their Attract, Convert, and Measure framework. At the end of the call, the client will either take what they've learned and implement it themselves, move on to the next step of working with his agency, or ask for their money back. The framework was a success, with 35.5% of those who participated in the framework call converted into clients last year. Jason emphasized that the initial discovery call should evaluate whether prospects would be good long-term agency partners rather than just qualifying them for the framework call. Following this advice, Spencer encourages his sales team to book as many calls as possible, to get the practice they need to start discerning which prospects would actually move ahead to work with the agency and which never intended to get beyond that call. Implementing these steps was a real game changer for Spencer, who can now continually tweak, update, and improve it by recording the sales calls and review them with the team to highlight successes and room for improvement. All in all, the structure of an offering ladder will make it easier for the prospect, the sales team, and overall for the agency to offer value and better qualify clients. Rethinking Entry-Level Pricing Now, Spencer is in the process of reviewing his agency's foot-in-the-door pricing, by lowering it from the current $497 to around $197. Why charge less? Spencer finds that prospects often need to consult with higher-ups before committing to the current Price, which either slows down the process or could be the end of that interaction. However, these sorts of instances could indicate they're not speaking with a decision-maker, which agencies ideally should be when it comes to selling a foot in the door. For now, early results indicated a promising trend, with a notable increase in the number of scheduled calls and successful conversions. On one hand, this is a positive development, but it could also mean that the lower price point is also attracting prospects who are not the agency's ideal client. The team is exploring different ways to frame this pricing adjustment, such as positioning it as a limited-time offer or explaining that while the agency barely breaks even at this price point, it serves to identify genuinely interested prospects. They're also careful to clarify that this special rate doesn't reflect their standard hourly billing, which is substantially higher. It's something that Spencer will continue to evaluate with his team. If the lower price helps them acquire more clients monthly, it may prove beneficial in the short term and something they can revise in a couple of months looking, for instance, at client retention and how those relationships ultimately played out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people... The post The Evolution of SEO with Spencer Powell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you're serious about growing your business, don't miss this one.

Are your design offers blending in with the competition? Spencer Powell shows you how to transform a generic design contract into a compelling offer that drives commitment. Learn how to productize your design process by naming your offer, setting clear deliverables and pricing, and adding elements like guarantees, scarcity, urgency, and bonuses. This approach helps convert more prospects into committed clients, boosting your conversion rates and paving the way for more construction projects. What was your biggest takeaway from today's episode? Send your thoughts to radio@builderfunnel.com

Struggling to make your advertising profitable? You're not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your ratio, lower your acquisition costs, and maximize revenue from every client. If you're ready to turn your advertising into a growth engine, this episode is for you!

Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it's time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you're stuck in the cycle of working in your business instead of on it, this episode is for you.

Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it's time to clarify what truly counts as a lead. Listen now!

Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he's used to exceed Builder Funnel's revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you'll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it's generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.

How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.

In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It's an honest look at what worked, what didn't, and what every business owner can do to improve their own operations in the year ahead. Listen now!

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it's setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.

What's the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!

Synopsis: When we get a clear understanding of who Jesus is and what He has done for us, how can we not respond to Him in worship? December 1, 2024 • Spencer Powell• • • • • • • •.• • • • • • • • • • • • • • • • • • • • Join us for service in person and online every Sunday at 10am (MST) at the City Life Community Center in Missoula, MT. We believe that you matter. We would love to connect with you and hear your story! https://www.anchorchurchmissoula.com/contactIf you would like to engage financially with Anchor Church you can give by texting any amount to 84321 or by visiting https://www.anchorchurchmissoula.comNeed prayer or have a praise report? https://www.anchorchurchmissoula.com/prayerpraiseFor more information about Anchor Church or ways to get connected visit us at https://www.www.anchorchurchmissoula.com or follow us on our social media platforms below.Instagram - @anchorchurchmissoula - https://www.instagram.com/anchorchurchmissoulaFacebook - @anchorchurchmissoula - https://www.facebook.com/anchorchurchmissoula

EPISODE 363: Is your construction business relying too heavily on referrals? It's time to rethink your marketing strategy. In this week's episode, we're joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently. Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts. From defining a niche to measuring ROI, this episode is packed with actionable advice for builders looking to skyrocket their marketing strategies. Let's jump right in!   Key Takeaways: Introduction (00:00) Meet Spencer Powell from Builder Funnel (02:58) Why relying on referrals makes you vulnerable (04:17) Defining your ideal client (07:04)  The importance of niching down and how to do it (11:54) Building a customer acquisition system (23:05) Crafting a message that resonates with your desired clients (27:54) Content marketing vs. paid advertisements (40:04) Maximizing lifetime customer value (53:05) How to track your marketing efforts (55:12) Keep up with Spencer (57:59)   Additional Resources: - Watch episode 318 with Spencer HERE - Join our FREE Get Out of Your Construction Business Masterclass HERE - Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE - Schedule your FREE business evaluation call with our team HERE    Connect with Spencer: - Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. - Visit Builder Funnel for more information HERE -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!  

Join Kyle Hunt on Remodelers on the Rise as he engages with Spencer Powell from Builder Funnel to uncover practical insights that will elevate your remodeling business journey! Explore how building know, like, and trust with your audience is key to long-term success. Discover the link between marketing spend and customer acquisition, master tracking marketing effectiveness for better decisions, and learn the art of nurturing client trust while diving into content creation, SEO, and balancing paid advertising with organic efforts.  Gain valuable tips on evaluating marketing performance, harnessing repeat business, and aligning your marketing initiatives with your overarching business goals. Don't miss this episode brimming with actionable ideas to propel your remodeling business to new heights! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Strategic planning is essential for remodeling businesses. Work-life balance should be prioritized in business. Understanding marketing spend is crucial for customer acquisition. Tracking marketing effectiveness leads to better decision-making. Lead qualification is key to successful marketing strategies. A strong online presence is vital for attracting clients. Content marketing builds trust and authority in the industry. Referral and repeat business are valuable for growth. Investing in marketing should be context-driven. Tracking leads helps in understanding marketing ROI. Chapters 00:00 Strategic Planning and Work-Life Balance 06:43 Understanding Marketing Spend and Customer Acquisition 14:36 Tracking Marketing Effectiveness and Lead Qualification 22:37 Best Practices for Marketing in Remodeling 34:47 Building Trust and Long-Term Relationships with Clients

Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.

Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you're struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you're targeting the right clients for your business.

Synopsis: Jesus calls the Holy Spirit our Helper and the Spirit of truth. Stemming from the past two week of messages about abiding in Christ and obeying His commands, we dive into the Holy Spirit's role in helping us abide and obey. We ask the question: Are you living in fellowship with the Holy Spirit daily? October 13, 2024 • Spencer Powell • • • • • • • •.• • • • • • • • • • • • • • • • • • • • Join us for service in person and online every Sunday at 10am (MST) at the City Life Community Center in Missoula, MT. We believe that you matter. We would love to connect with you and hear your story! https://www.anchorchurchmissoula.com/contact If you would like to engage financially with Anchor Church you can give by texting any amount to 84321 or by visiting https://www.anchorchurchmissoula.com Need prayer or have a praise report? https://www.anchorchurchmissoula.com/prayerpraise For more information about Anchor Church or ways to get connected visit us at https://www.www.anchorchurchmissoula.com or follow us on our social media platforms below. Instagram - @anchorchurchmissoula - https://www.instagram.com/anchorchurchmissoula Facebook - @anchorchurchmissoula - https://www.facebook.com/anchorchurchmissoula

In this episode, Kyle Hunt and Spencer Powell of BuilderFunnel discuss various aspects of marketing for remodelers, emphasizing the importance of preparation, the shift toward video marketing, and the significance of SEO in local searches. They share insights on how to engage customers effectively and the value of building relationships over time. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Proper preparation is key to success in remodeling. Thinking smarter can lead to better strategies. Only a small percentage of website visitors are ready to buy. Video marketing is becoming essential for engagement. SEO is crucial for local visibility and lead generation. Building relationships with potential customers takes time. Offering valuable resources can capture leads effectively. Understanding customer budget ranges helps in pre-qualifying leads. Local search is a primary tool for finding businesses. Engaging content is necessary to stay competitive.  Chapters 00:00 Introduction and Setup 01:04 Quotes and Insights on Preparation 03:01 Marketing Strategies for Remodelers 05:50 The Importance of Video Marketing 08:40 Understanding SEO for Remodelers 11:54 Cold Plunge and Health Insights 16:32 Engaging with Customers and Team Building

Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you're a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.

This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell

Is your SEO strategy delivering real results, or are you wasting money? In today's episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen now!

Construction Executives Live Find Success on the Other Side of DiscomfortWe have all heard the quotes on what could be found after going through uncomfortable, stressful and fearful situations – success, pot of gold or business and personal growth! Learn from industry expert and CEO of Builder Funnel – Spencer Powell – as he shares his journey from overcoming fear to finding success!Powell will also share his strategies on the importance of relationships, business culture and creating the kind of content that breaks through our distracted society.In The Zonehttps://businessinnovatorsradio.com/in-the-zone/Source: https://businessinnovatorsradio.com/episode-30-find-success-on-the-other-side-of-discomfort-with-spencer-powell

Jesus calls God a Father 16 times in the Sermon on the Mount. Today, on Father's Day, we take a dive into the love God has for us as His children. He loves you. He sees you. He wants to Father you. June 16, 2024 • Spencer Powell • • • • • • • •.• • • • • • • • • • • • • • • • • • • • Join us for service in person and online every Sunday at 10am (MST) at the City Life Community Center in Missoula, MT. We believe that you matter. We would love to connect with you and hear your story! https://www.anchorchurchmissoula.com/contact If you would like to engage financially with Anchor Church you can give by texting any amount to 84321 or by visiting https://www.anchorchurchmissoula.com Need prayer or have a praise report? https://www.anchorchurchmissoula.com/prayerpraise For more information about Anchor Church or ways to get connected visit us at https://www.www.anchorchurchmissoula.com or follow us on our social media platforms below. Instagram - @anchorchurchmissoula - https://www.instagram.com/anchorchurchmissoula Facebook - @anchorchurchmissoula - https://www.facebook.com/anchorchurchmissoula

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/the-contractor-fight PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

As a business owner, you understand that you must pour time, money, and effort into marketing your business. But are you really getting the results you want from your marketing efforts? Today's guest is a marketing expert, Spencer Powell from Builder Funnel. The two discuss the mistakes you're making with your marketing that are stopping you from generating quality leads and reaching more people. In this episode Spencer also shares tips you can use to test if your current marketing plan is truly working or needs an update.Episode Highlights:[00:00] - Intro[01:47] - Spencer's background[04:58] - How Tom and Spencer connected[08:34] - Brand[12:05] - Advertising[13:06] - Marketing[14:10] - Lack of Leads: Why?[16:15] - Why some marketing investments don't yield results[20:11] - How to find ideal clients[23:31] - Marketing vs referrals[25:10] - Marketing advice for leveraging neighborhood presence[28:33] - Website spending considerations[30:05] - Creating a website without pictures of your work[32:48] - Spencer's successful lead conversion campaigns[35:44] - Cost guide strategy[42:09] - Nurturing clients who download cost guide[44:35] - Marketing for long-term lead generation[48:17] - Bamboo growth analogy for consistent marketing efforts[50:17] - Importance of strategic planning in marketing [54:06] - Importance of niching down[59:37] - Naming your business[1:06:04] - How AI can impact contractors[1:09:09] - Quantity vs quality in content creation[1:12:42] - Tracking business metrics and conversion rates[1:14:42] - Spencer's favorite marketing KPI[1:15:56] - Counting referrals and lifetime value[1:19:09] - Connect with Spencer[1:19:53] - Struggle of businesses in marketing[1:21:55] - Biggest unlock in Tom's business[1:24:30] - Book recommendationResources:== Builder Funnel Website: https://www.builderfunnel.com/ == Builder Funnel on YouTube: https://www.youtube.com/c/BuilderFunnel== Builder Funnel Radio: https://www.builderfunnel.com/builder-funnel-radio

EPISODE 318: Referrals can hurt your construction business. Relying on referrals alone is certainly a risky business. They're more like an anchor that's holding you down. So, what does an effective construction marketing look like? In this week's episode, I had the pleasure of speaking with Spencer Powell, founder and CEO of Builder Funnel, a strategic marketing agency that helps remodelers and builders achieve sustainable business growth. Spencer and I talk about all things marketing–what's working and not working and the problems with relying solely on referrals. He also shares some valuable tips on how to build your pipeline of prospects, the top three marketing metrics you need to track, what to do when updating your website, and more. Let's dive in!   Key Takeaways: Introduction (00:00) What's working and not working in marketing (05:19) Tips for building a pool of prospects (07:54) The downside of being 100% referral-based (13:59) Questions to ask when designing a marketing strategy (17:10)  Common marketing mistakes that builders and remodelers do (30:23)  Top three metrics you should be tracking (33:32)  How to effectively use social media (37:24) What builders and remodelers need to focus on in 2024 (42:54) Tips when updating your company website (49:46) How Spencer extracts himself from the daily operations (56:00) Keep up with Spencer and Builder Funnel (1:00:43)   Additional Resources: - Schedule your business evaluation call with our team HERE - Download your FREE strategic planning guide HERE - Register for our FREE Get Paid for Estimates Masterclass HERE   Guest Bonus: FREE copy of The Remodeler Marketing Blueprint Grab a free copy of Spencer's book, The Remodeler Marketing Blueprint: How to Attract Quality Leads, Increase Sales, and Dominate Your Competition, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line. Visit Builder Funnel for more information HERE. -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!  

Nick and Tyler are joined by Spencer Powell this week to discuss how a proper marketing strategy can help your business grow. Spencer has found his niche in residential remodeling and custom building companies and describes why that market works for him. In an industry that has previously relied on word of mouth referrals for new leads, Spencer shares why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!  The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Guest:  Spencer Powell Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy.  It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation.  Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so... The post Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

In this episode, Kyle sits down with Spencer Powell of Builder Funnel as he delves into the essential marketing practices that remodeling professionals need to embrace. Discover why your website serves as the central hub of your marketing efforts and learn how to optimize it for your local market while driving traffic and generating leads. Uncover the pitfalls of blogging without purpose and the importance of converting website visitors in research mode to capture future opportunities. Plus, gain insights into the impact of investing in paid ads on platforms like Google to propel your remodeling business forward. Tune in now to elevate your marketing strategies and grow your business! Grab a meeting with BuilderFunnel to learn more about The Foundation here!

Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business.   In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking marketing efforts back to revenue is crucial for measuring success  Marketing efforts by contractors that frustrate their marketers Strategies for maximizing your marketing ROI How much revenue should contractors spend on marketing The impact of the design and visuals of your website on your marketing efforts Signs that a website may have a traffic problem or conversion problem How to tell if a website has high traffic numbers for a local business   Resources: == Builder Funnel: https://www.builderfunnel.com/    The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits!   Visit http://MileHighProfitSummit.com and join us in Denver this September.  

In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine. Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, tens of thousands of leads, and tens of millions in revenue for their clients.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach/

Spencer Powell, President of Builder Funnel, and I dig deep into the significance of having a top-notch website and leveraging the right SEO strategies to bolster your business's online presence.

Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefits both the agency and the client but so many give it away. However, when you charge for strategy, you'll grow faster and easier. Instead of giving away value for free, you can improve your processes and offer a highly detailed offer and a productized option. Today's guest found himself in this situation as his agency started to grow. He feels one of his biggest mistakes was not charging for strategy sooner. Now his team gets paid for thinking as well as doing. Here's how you too can charge for your brainpower right now. Spencer Powell is the owner of Builder Funnel, a strategic marketing agency focused on helping design-build remodelers and custom home builders achieve sustainable business growth. With a combination of inbound marketing, software, and proven strategy, they shorten their clients' path to revenue and profit goals. In this interview, we'll discuss: Why giving away strategy is a mistake. Agency and client benefits of charging for strategy. Giving your sales team tools for success.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Why You Should Get Paid for Strategy Spencer's journey in the agency industry started twelve years ago. Not knowing a lot about the business, he made mistakes early on. One of his biggest mistakes was not charging for strategy. Building a highly specialized offer and charging for strategy completely transformed the agency. So how did he turn it around and start getting paid for the thinking and the doing? Like any new agency, the first years are all about gaining clients' trust and figuring things out. That is why giving away strategy didn't seem like a big mistake at the time. A couple of years down the line, however, they became much more focused and experienced. Spencer realizes now they should've started charging for strategy. Their process includes looking into clients' Google Analytics and putting together a custom game plan which took significant “thinking time”. So they add that time into the proposal. According to Spencer, it is part of the plan they present and it makes sense to include it in the proposal. He wants his proposals to have some element of customization to them. Adding "thinking" and research is a logical part of creating a really good plan. The Agency and Clients Both Benefit When You Charge for Strategy The shift to charging for strategy is fairly recent for Spencer's agency. It all started with setting the goal of becoming the best agency for remodelers and custom builders. They picked a very narrow niche and started working towards that north star. Spencer knows ensuring that #1 spot would take a lot of groundwork to create a sound strategy and great execution plan. As they listed all the things they should do to create the best possible plan, the steps kept increasing. It was a good opportunity to justify charging for strategy. When strategy is billable, they're able to spend an appropriate amount of time on it. In hindsight, their free strategies weren't customized enough. All their clients got similar steps to follow. Now, they take a few weeks to review a clients' analytics and come up with a custom, detailed 12-month plan. Building a Sales Team and Giving Them the Tools to Success Two or three years down the line Spencer realized the need for salespeople selling custom marketing plans. But what level of knowledge and experience would his agency sales team need? Do they need to know the remodeling industry? How to sell and market within it? He was convinced he would never find salespeople with this specific expertise, so he decided to productize. Now, Spencer is three months into hiring his first salesperson. When hiring, he didn't look for agency experience. He specifically searched for a person with experience in their niche The new addition to the team worked out perfectly and he can already see the benefits. However, you can take someone who's really good at sales and teach them the industry and services if you have the right systems in place. With a productized offer, salespeople learn how to manage sales objections and value points. Eventually, as CEO you only need to assist with sales to add color and track progress. The key is to provide them with a solid process and the right tools. Stories as part of the toolkit. Why is the agency owner always so good at sales? Because they have the stories and can use them on sales calls to draw in prospects with details on how they helped past clients. When you start sharing those stories with your sales team they'll start seeing results right away. Eventually, they'll have their own stories. Shorten Your Sales Cycle and Increase Your Closing Ratio Back when they improved their processes and stopped offering strategy for free the agency's sales cycle was around 3 to 4 months. Their closing ratio has definitely improved since then. According to Spencer, this is most likely thanks to the positioning of a blueprint. Prior to the change, they were positioned from a brand perspective thanks to their niche. However, they still offered a list of deliverables similar to everyone else. Now, they have a $20K offer that includes an extensive questionnaire and a 4-week period to get a detailed plan with 12 months of deliverables. That blueprint is presented to the client who has the option to implement it themselves. They get access to the agency's training videos and SOPs to execute the plan. Companies under $2 million and over $15 million end up executing the steps in the blueprint internally. But the middle sector is Spencer's target. They'll almost always move forward with the agency to implement the blueprint. Filling Your Pipeline by Creating a Community Overall, Spencer's agency is closing the same percentage of retainer deals and unlocking another option for people who want to self-implement. The feedback has been great because many people actually want to learn to do their own marketing. As an aside, they've also launched a website theme for their target industry based on conversion principles, layouts for portfolios, about us, etc. It's modeled as a design-build approach mirroring their industry. These options have also led Spencer and his team to create a community of companies learning to market with their tools. This fills their pipeline with prospects that can afford to pay for the agency for marketing services in a couple of years. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Holy sh*t we made it to 100 episodes! Thanks for listening everybody these last couple years! Join Kyle and Matt, with special guest Spencer Powell, in some champagne and reminiscing on the Steamboat Comedy experience thus far

In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer discuss Google vs. Social Media and between the two where your leads are being generated from.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach

Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website – tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that's easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge. Show highlights include:   2:45 I got started in marketing out of curiosity 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience 6:50 Education can help bridge the gap between marketing and sales 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it's not the only platform 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using 24:10 What to think about when building a marketing strategy 29:25 Only about 4% of the people that view you online will actually take action 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people? 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle You can learn more about Spencer at http://www.builderfunnel.com. Social media: LinkedIn - https://www.linkedin.com/in/spencerwpowell/ Youtube - https://www.youtube.com/c/BuilderFunnel/ Instagram - https://www.instagram.com/builder_funnel/ Or hit us up through our Contact Page at https://buildernuggets.com and we'll make a personal introduction.   To get the most out of this podcast, head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.

Today's episode is a series of rapid-fire questions Kyle was asked by Spencer Powell in a recent BuilderFunnel Radio episode.  Enjoy! Learn more about what Kyle does by visiting RemodelersOnTheRise.com!

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!   Conversation Highlights: [00:00] - Intro [02:03] - About Spencer and his business [03:35] - Reasons to narrow your niche [05:03] - Spencer's definition of marketing [11:01] - The difference between strategy and tactics in marketing [14:12] - An example of building the right marketing strategy and how it works [15:47] - Strategy and tactics of The Contractor Fight [19:29] - Leveraging the embarrassment of your clients to connect more deeply with them [23:39] - Marketing strategy advice for beginners [27:26] - Lead generation tips for design-build contractors [29:46] - The unhealthy, negative marketing trends some contractors follow [31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok [33:55] - The issue of dollar and time constraint [36:51] - Spencer's advice to contractors [41:17] - The best way to contact Spencer    Resources:    ==Builder Funnel: https://www.builderfunnel.com/     == Get the FREE Contractor's Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  

In this episode of The Building Freedom podcast, Randy speaks with Spencer Powell, the Founder, and CEO of Builder Funnel. Builder funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer, discuss what we refer to as The Client Acquisition Machine. You can't have this machine without some powerful marketing and sales. Spencer goes on to explain the journey a client goes on when they sign with Builder Funnel and how they can help you create a marketing machine that produces consistent qualified opportunities. You don't want to miss this episode with lots of great insights!If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach

Raise your hand if you are a salesperson… Maybe a few business owners raised their hands, but most likely, our production people and our Project managers, Lead carpenters, and Production managers all kept their hands down. Not so fast! In this episode, we step out of our comfort zone a little and talk about your...

Jesus reiterates the prophet Isaiah about the Church being called a house of prayer for all nations. In this message, Spencer Powell challenges us both individually and corporately to become a house of prayer in every season of our lives. • • • • Join us for service in person and online every Sunday at 10am (MST) at the City Life Community Center in Missoula, MT. We believe that YOU matter. We would love to connect with you and hear your story! https://www.goanchorchurch.com/contact-us If you would like to engage financially with Anchor Church you can give by texting any amount to 84321 or by visiting https://www.goanchorchurch.com Need prayer or have a praise report? https://www.goanchorchurch.com/prayerpraise For more information about Anchor Church or ways to get connected visit us at https://www.goanchorchurch.com or follow us on our social media platforms below. Instagram - @goanchorchurch - https://www.instagram.com/goanchorchurch Facebook - @goanchorchurch - https://www.facebook.com/goanchorchurch

Are you wasting marketing dollars?  How can you use your website as a “lever” to automate your sales process?  What's the 80/20 on marketing activities you should be focused on now, even if you're busier than ever?  Listen to my conversation with Spencer Powell to learn all that and more. What you'll learn about in this construction podcast episode with Spencer Powell: Using marketing as a lever for adjusting lead flow. What you could be wasting your marketing dollars and energy on. How people really find you online. The 80/20 on marketing activities, and the question you need to answer first. What you can focus on now to strengthen your position during the next downturn. The biggest group of people you want to market to, that no one else is talking to. How to use lifestyle content to build relationships with future clients. How to use your website during the sales process. How can busy construction business owners leverage automation? How to say “No” gracefully. How creating constraints can make you more effective.   Resources mentioned in this construction podcast episode: Get Out of Your Business: Make it Run Without You This Year - www.constructionleadingedge.com/getout Apply to Work with Todd Dawalt's Team to Systematize Your Construction Business: www.constructionleadingedge.com/apply Delegate to Elevate: Free ebook from Belay Solutions - https://resources.belaysolutions.com/edge Raken - Get the data you need to build better projects with an app your field crews will actually  use - https://www.rakenapp.com How to connect with Spencer Powell: Builder Funnel Website: https://www.builderfunnel.com/ Builder Funnel Radio Podcast: https://www.builderfunnel.com/builder-funnel-radio

My friend and colleague, Spencer Powell, with Builder Funnel joins me to discuss How to Use Your Website & Marketing to Save Time, Pre-Qualify Leads, Leverage Automation, and Close Higher-Margin Projects! Are you ready to save time and money with the Canvas app? Click here to download it! Use the code RISE2022 for $100 off your first scan to CAD order! Are you struggling to stay in touch with your previous clients? Try Remodelers AutoPilot for $1 today!  

Industry leaders Chris Pallatroni, Founder of Modernize Home Services, Clay DeKorne, Chief Editor of the JLC Group, and Spencer Powell, CEO of Builder Funnel discuss supply chain and labor issues, marketing, and the 2022 outlook for contractors.

In this episode of the Morning Upgrade podcast I talk with Spencer Powell about his morning routine, the importance of delegating, what happiness is and much more. Hey guys! Do you enjoy listening to the Morning Upgrade Podcast? Do you think others would find value in it? If yes, please take 30 seconds and leave my show a review so more people find it. I appreciate you! https://ratethispodcast.com/morningupgrade -Ryan

On this episode of the Built Better podcast,  we're welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is so effective and why it is critical for contractors to embrace.

In Exodus 33, Moses is found with a decision to make: either go into the promise land without God's presence, or stay in the wilderness with God's presence. Spencer Powell shares how the ultimate jewel in life is an intimate relationship with God's presence.