The Sales Evangelist

There's a theory that if a seller focuses on a buyer's inner feelings, then they'll be more effective in closing a deal. This will require you to put your therapist cap on to tap into the customer's emotions.My guests, Jack Frimson and Zac Thompson, sales professionals and co-authors of Selling Is Therapy, share their techniques from their latest book. Listen to learn more about how you can start selling like a therapist to close more deals.Meet Jack Frimson & Zac ThompsonJack and Zac are seasoned sales professionals and co-founders of an agency specializing in helping clients book more high-quality appointments. Together, they have worked with hundreds of clients, developing practical, actionable strategies to make sales conversations more empathetic, effective, and rewarding for everyone involved. Why the Therapist Approach?Salespeople often default to outdated, aggressive tactics that leave both parties feeling slimy.Drawing inspiration from therapy, Jack and Zac discovered that the best sellers act less like “persuaders” and more like thoughtful guides, catalyzing customer self-discovery.Permission-Based Questions & “Softening the Blow”Simply asking before posing tough or blunt questions disarms prospects, making conversations feel safer and more genuine.This approach helps navigate tough topics, such as budget or decision-making authority, without sounding confrontational.Levels of ListeningGreat salespeople distinguish themselves by noticing what isn't said—body language, hesitations, or changes in tone.Calling out the “elephant in the room” (with empathy) opens space for honesty and trust.The “Test Close”Instead of forcing meetings or pushing agendas, the “test close” invites prospects to design the most valuable meeting for themselves (“What would make a call next week worthwhile for you?”).This boosts the chances of attended and effective appointments—and prospects are more invested because they helped build the agenda.The IKEA CurveWhen prospects participate in creating the solution (“If you could design your perfect platform/campaign/vendor, what would it look like?”), They feel a greater sense of ownership and buy-in.This technique is especially effective in competitive sales situations and discovery calls.Low-Stakes Practice & Continuous ExperimentationJack and Zac encourage sellers to experiment with these tactics in everyday settings, like at a coffee shop, to build confidence before using them in sales calls.Letting Go of AttachmentThe healthiest sales approach is one where you're unattached to the outcome—focused instead on helping, not convincing.If you're struggling with this, evaluate your alignment with the product, company, and your belief in the impact you deliver."Softening the blow is when we seek permission before we ask one of those big, big questions." - Jack Frimson."You always want to be calling out the elephant in the room. Another chapter of the book talks about the levels of listening. It shares how salespeople tend to miss the things that aren't being said." - Zac Thompson. ResourcesGrab a copy of their book on Amazon.Follow and reach out to Jack and

You're posting content on LinkedIn but is it actually bringing in sales leads? In this rerun episode, I sit down with Tom Abbott, LinkedIn strategist and international sales expert, to talk about how you can create content that doesn't just get likes but fills your pipeline. If you're tired of playing the social media game with no ROI, this episode is your blueprint.Meet Tom AbbottTom is the founder of SOCO Sales Training and one of the top voices when it comes to using LinkedIn for B2B sales. He's trained thousands of sales professionals around the world, and in this conversation, he pulls back the curtain on what's working on LinkedIn right now. Whether you're brand new to the platform or looking to sharpen your edge, Tom delivers actionable insights that can lead directly to revenue.Turn LinkedIn Into a Lead MachineTom explains why most sellers get LinkedIn wrong and what to do instead. It's not about being overly polished or promotional. It's about being intentional, authentic, and consistent.Speak to your audience's pain pointsDon't just talk about your product. Talk about the problems your prospects are actively trying to solve.Use a simple post structureTom breaks down the 3-part framework: hook, value, and CTA. Get attention, deliver insight, and give them something to do next.Stay visible without being spammyConsistency beats perfection. Tom shares how often to post, what formats are working best, and how to balance content types.Connect, don't just broadcastThe magic happens in the comments and DMs. If you're not engaging with your audience, you're missing the point."LinkedIn is a sales tool not just a résumé. Use it that way, and it will change your business." – Tom AbbottResourcesFollow Tom Abbott on LinkedIn to see examples of his post structure in action. Check out SOCO Sales Training if you want to take your team's LinkedIn strategy to the next level. Need help building your sales content strategy? Join my Sales Mastermind Class. Visit thesalesevangelist.com for templates, tools, and more episodes to sharpen your selling skillsSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

What if you could charge more without changing a single feature of your product or service? In this powerful rerun episode, I'm bringing back one of my favorite interviews with Bob Britton, a marketing expert who has helped thousands of entrepreneurs elevate their value, boost conversions, and command higher prices. If you've ever felt stuck competing on price, this episode is for you.Meet Bob BrittonBob Britton is a business growth strategist with a long track record of turning small businesses into seven-figure machines. He's not just theory, Bob built and sold multiple companies using the same strategies he teaches today. One of the big secrets behind his success?Understanding perceived value. According to Bob, the way you frame and present your offer can make the difference between being seen as a commodity and being seen as a premium solution.It's Not About Price, It's About ValueIn this episode, Bob breaks down how to make your offer feel more valuable—without actually changing what you sell. It's all about presentation, psychology, and messaging.Simplify the decisionWhen prospects are confused, they don't buy. Bob explains how to structure your offer so it feels easy and obvious to say yes.Stack the valuePeople don't buy features, they buy outcomes. Learn how to package and position your benefits so they stand out.Anchor your priceIf you're not using strategic price anchoring, you're leaving money on the table. Bob shares his favorite ways to do this without feeling manipulative.Add scarcity and urgencyA great offer is only as strong as the reason to act now. Discover the exact language Bob uses to ethically drive urgency."People will pay more when they believe your offer solves a meaningful problem, better than anything else." – Bob BrittonResourcesWant to dive deeper into pricing and packaging? Join my Sales Mastermind Class. If you're working on messaging or need to create a premium offer, check out Blue Mango Studios. Follow me on LinkedIn for daily sales insights and strategies. Visit thesalesevangelist.com for more episodes and tools to help you sell more effectivelySponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

What do you do when no one believes in your vision? When every door seems closed and you keep hearing the word “no”? In this powerful rerun episode, I sat down with my good friend Alex Quin to talk about rejection, resilience, and what it really takes to build something meaningful when the odds are stacked against you.Meet Alex QuinAlex Quin is the CEO of UADV, a full-stack marketing agency, and the host of the Hustle Inspires Hustle podcast. He's built a name for himself in the world of marketing and branding, working with top global brands like McLaren, Red Bull, and Puma. But his journey wasn't easy. Alex didn't start with connections or capital. He built his business from the ground up, and at every stage, people told him it wouldn't work. They told him “no” but he didn't stop.The Power of RejectionIn this conversation, Alex shares how rejection shaped his growth and why hearing “no” was one of the best things that ever happened to him. We talked about mindset, perseverance, and how to build momentum even when no one's clapping for you yet.Create your own laneYou don't need permission to start. Alex breaks down how he carved out his own path in marketing when the industry gatekeepers ignored him.Let the "no" fuel youEvery time someone doubts you, it adds fuel to your fire. Use rejection as a signal that you're on the right track, especially when you're building something new or unconventional.Focus on value, not validationWhen you stop chasing approval and start solving real problems, the right people start paying attention.Stay true to your voiceDon't let “no” change your identity. You're not for everyone, and that's okay. The people you're meant to serve will get it."Rejection isn't the end. It's just feedback that you're breaking into something new." –Alex QuinResourcesListen to Alex's podcast Hustle Inspires Hustle for more mindset and brand-building tips Connect with Alex Quin on Instagram or LinkedIn to learn from his journey Need help developing your brand or message? Join my Sales Mastermind Class Looking to launch your podcast? Check out Blue Mango StudiosSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

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Should you email or call prospects? Which method is best for effectively reaching your clients? To find out, listen to my chat with Matt Tharp, the CEO of Hunter.io. He provides data and insights on why businesses should focus more on cold email than cold calling.Meet Matt TharpMatt might be perceived as biased towards email since he's the CEO of Hunter.io, but he was drawn to the company precisely because of its commitment to email.He enjoys working with fast-moving businesses that prioritize high velocity and product-led growth strategies. He believes this approach helps build a robust pipeline with marketing, while the sales motion supports and supplements that pipeline.Sales-driven models, heavily dependent on closing the next deal, can make it challenging for new sellers or businesses to find their footing. Relying solely on cold calling makes pipeline building particularly difficult, and the current business environment is only making cold calling harder.Matt shares his own experience as a decision-maker: if someone cold calls him unexpectedly, he's likely to get annoyed because it almost always interrupts something he's doing.Marketing Strategy for Email OutreachMatt and his team conducted research to determine which marketing strategy prospects prefer. The results showed that 61% prefer cold emails, while less than 10% prefer cold calling. He also found that individuals in the US prefer digital outreach 71% more than calling.To successfully begin email outreach, Matt suggests keeping two key things in mind:1. How you build and segment your email list.2. How you write your content.He advises against trying to reach everyone when building your list. Instead, personalize it and make it relevant to your target audience. Keep your audience segments under 100 contacts to help maintain message relevance.Subject Line TrendsTo create subject lines that generate clicks, Matt emphasizes the importance of addressing a problem the buyer is facing.It's better not to be overly playful. Instead, speak to a problem that prospects genuinely care about, and in the first one or two sentences, demonstrate that you are there to solve it. Then, explain how you will solve their problem. The final step involves adding a clear and easy call to action at the bottom of the email."Looking at current trends for business scaling investments, it's clear: phone calls are becoming less and less effective." - Matt Tharp.ResourcesIf you need help scaling your business with email outreach, consider Hunter.io (I highly recommend it). If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

If you're struggling to make it as a seller, you may be unknowingly doing things that a top performer would never do. To help you figure out what you may be doing wrong, I'm going back to episode 1831 with my chat with Andrew Barbuto, a seasoned sales professional and author. He shares five things that top-performing sellers always do to help them succeed in finding clients and closing deals. Andrew Barbuto's BackgroundAndrew Barbuto is an accomplished sales professional and author with a deep understanding of the intricacies of top-performing sales strategies. He shares his sales methodologies in his insightful book, “Top Sales Producer: How To Crush Your Sales Quota.” Andrew's commitment to excellence in sales makes him a valuable resource for anyone aspiring to elevate their sales performance and effectively manage their client interactions.Key Practices of Top PerformersAndrew shares the five things that top performers do differently than average performers. 1. Time Management: Top performers allocate their time to maximize revenue-generating activities. Start early on your work tasks and focus only on the ones that bring in money. Also, don't forget to put the phone down to help avoid distractions.2. Research: You may find researching on a specific client to be long and boring, but it's one of the most important tasks top performers do. Andrew explains that rather than adopting a broad approach, successful sellers conduct targeted research to identify and connect with the right prospects. 3. Meeting Preparation: You can avoid generic questions and tailor conversations to address specific needs by coming to a meeting prepared. This is why it's important to research a prospect before contacting them. 4. Prospecting Activities: Andrew recommends employing a multi-channel approach with at least seven touch points, including phone calls, emails, and LinkedIn messages. This persistence helps in turning cold prospects into warm leads.5. Leveraging CRM: Creating detailed notes will allow you to maintain contact with prospects and provide personalized value to each one of them. You can do this by using a CRM system to help strengthen your client relationships. “Top producers typically will try to allocate as much time as they possibly can to revenue-generating activities.” – Andrew Barbuto.Resources Learn more sales tips from Andrew from his book,“Top Sales Producer: How To Crush Your Sales Quota.”Follow Andrew on LinkedIn and YouTube. Download Andrew's cold outreach strategy to book more clients. If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at

You have thousands of prospects coming to your website daily, yet 80% of them don't even sign up for your newsletter. What can you do to turn this around?My guest, Dan Novaes, the founder and CEO of Mode Mobile, is here to tell you how in this quick chat. His advice will make your prospects give away their emails as soon as they click on your website.Meet Dan NovaesDan Novaes is the CEO of Mode Mobile and creator of the EarnPhone. Mode Mobile is revolutionizing the mobile industry with its “Earn As You Go” software, enabling millions of users to turn daily smartphone habits into passive income.Under Dan's leadership, Mode Mobile achieved 32,481% revenue growth (2019–2022), earned the #1 spot in software on Deloitte's2023 Technology Fast 500 List, and pioneered a fundraising model leveraging 30,000+ everyday investors. Now, they're on a mission to reach1 million shareholders while tackling a $1 trillion market opportunity.Turning Around Investor Page TroublesEven though his company's landing page was doing well, he saw that his investor page was struggling to retain prospects. Dan provides the steps he and his team took to make the changes.Knowing that he doesn't really know what's going on in a prospect's world when they're looking at the page, he decided it would be best to send reminders to entice their return. He also found that offering an incentive for returning entices prospects even more.Dan achieved a 600% return by applying this method to his marketing efforts. He spent $ 15,000 to start the efforts, and in a short period, he ended up with a $ 750,000 return.The Most Important ComponentsWhile conducting the marketing research, he discovered that certain components were most effective in achieving his goals.One was targeting the older demographics aged 55 and above. He found that boomers were more receptive than the younger generation. He also found that it is important to put a name to the face within the email. The last component Dan shares is how truly important copywriting is, even in this AI-driven world we live in today. “People don't invest enough in copywriting. The message has to hit just right. You don't want to just have AI write generate copy.” - Dan Novaes. ResourcesWant to learn more about Dan? Visit Invest.ModeMobile.com Consider using these resources for your marketing efforts: Retention and Beehiiv. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

No matter what you're doing right now, cold outreach should be a part of your game. I'm returning to episode 1605 with Tanner Stewart, Sr. BDR Manager at Activated Insights, where he shares three tips on how to handle every single cold call. Meet Tanner StewartAt the time of the interview, Tanner was an account executive at Home Care Plus. Previously, he worked as a BDR with the same company for approximately two years. In these roles, he gained experience in conducting cold outreach every day. Now he is a Sr. BDR Manager with a new company, Activated Insights. The Biggest Challenge Sellers Face When It ComesTo Cold OutreachTanner shares how most sellers don't know which prospects they should call in the first place to close a deal. He shares that if you're calling hundreds of the wrong people every day, you'll have little success. It's best to focus on the right people and the right message to reach your goals.3 Things Every BDR Must Master When Doing Cold CallsBe a human, treat your prospects like humans.· Be genuinely interested in your prospects. If they ask you how you are, be genuine and vulnerable. This helps them bring their guard down. · Instead of starting a call by saying, “Here's what we are doing and how we can help you with,” start with, “I've been talking to some folks, and here are trends I am seeing in the industry. Are you seeing this as well?”· Be present when making calls, and when they do answer, don't be afraid of the interaction or being genuine.2. Product selling vs. solution selling· Avoid the temptation to dive deep into your product. It's not bad to want to give them information about your product, but think about relating what you tell them back to what they have told you about their challenges. Take the time to genuinely care about the prospect and alleviate their pain points.3. Ask questions and know when to ask them· Instead of diving into your product, ask them a question. You can ask them if what they are doing is working for them.· Little follow-up questions help you dig deeper. A great question is, “Can you tell me a little more about that?”· Once you've booked the demo, don't be afraid to ask a few more questions to figure out what they are hoping for.“Don't be afraid to be yourself. As scary as someone's title may be, deep down, they are also human. Be yourself and enjoy it!” - Tanner Stewart. ResourcesFollow Tanner on LinkedIn. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

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No matter what anyone says, cold calling isn't dead. The digital world just made it harder than it used to be.This is why I'm revisiting episode 1730 with my guest, Gabe Lullo. He shares his expertise and insights on cold calling and sales strategies in this ever-evolving landscape. Is Cold Calling Dead?Addressing the prevalent debate, Gabe firmly asserts that cold calling is far from dead.Supported by data and real-life experience, he emphasizes the effectiveness of cold calling in qualification, call-to-action, and appointment setting, debunking the myths surrounding its relevance in the current sales environment.Modern Sales ApproachGabe stresses the importance of an omnichannel approach, integrating call, email, and social platforms to establish meaningful and relevant connections with prospects. He emphasizes the need for high-volume activity paired with a relevant message, highlighting the power of personalization and the human touch in driving engagement.Strategies for Relevant MessagingGabe delves into the nuances of crafting relevant messaging, emphasizing the importance of relevance over mere personalization. He shares insights on identifying and leveraging data providers to tailor messages according to the prospects' specific verticals and ICPs, and the significance of using technology for optimizing communication channels.The Role of Human Touch and EmpathyWe explore how human touch, empathy, and personalized, relevant communication set sales professionals apart in the current market. Gabe emphasizes the need to sound like a human, not an AI bot, illustrating how to engage prospects effectively and foster genuine connections.Optimizing SequencingGabe challenges the traditional sequence approach, advocating for a burst of activities across multiple channels rather than drawn-out, segmented sequences. He highlights the significance of engagement and conversation to drive effective communication, emphasizing the need to adapt and modernize sales strategies.Mastering the Cold CallGabe shares valuable insights into mastering the art of cold calling, stressing the need for extensive training and knowledge of objection handling. Understanding and anticipating objections empowers sales professionals to navigate conversations effectively and win at cold calling."Relevance matters more now. That human touch is what sets individuals apart from the low-hanging fruit." - Gabe Lullo.ResourcesConnect with Gabe on LinkedIn.If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

I hope you enjoyed my funny intro, because it would be nice if you could call on Ghostbusters when prospects decide not to follow up with you. In the last few episodes, we've focused on strategies to ensure prospects attend scheduled meetings. I'm exploring this topic more with my guest, Steven Schneider, CEO & Co-founder of TrioSEO. He shares what he and his team are doing to keep clients from ghosting appointments.Meet Steven SchneideSteven Schneider collaborated with two fellow sales experts to help scale multiple businesses into 6- to 8-figure enterprises by optimizing their SEO keywords on their websites.Even though he runs a multimillion-dollar SEO agency, he still struggles with clients who frequently fail to show up for appointments. He's sharing tactics that you can use in your sales approach.How His Company Handles Ghosting ProspectsNo matter how much you prepare for the follow-up or how many reminders you send, sometimes prospects simply don't show up for the meeting. I asked Steven how his team is handling this common sales problem. He says that people often ghost sellers because they're actually too busy to respond, or they're shopping around to find the right product.Steven shares that he keeps this in mind and realizes that he is low on their priority list.So, he tackles their pain points and dives deep into them to show prospects why they need his assistance or product.He also shares how he views each client as a unique case study if they're not following up. He goes to their website, sees why their traffic has dipped, and sends a screenshot of it. Then, he shares his follow-up proposal with the prospect again. This is how he digs into the pain point and shows why working with him is valuable. Often, ghosting prospects will follow up with him after he sends this email.During the Follow-Up MeetingAfter he successfully gets a ghosting prospect to attend the meeting, he begins by asking questions to help them uncover what they already know. Then, he shows them the website mistakes that are causing them to lose potential leads and money.It's a strategy that works so well for him that he's able to close deals right then and there.Handling First-Time Leads with No Prior ContactSteven has a unique method to help keep first-time leads, who are in the very beginning stages of the sales funnel, from ghosting. He shares how his website provides a contact form with questions to filter out whether prospects are a good fit for his company's services. This lets him know who is serious and who isn't.Once they're able to schedule a meeting, he sends an email sharing a little warning of why they must not forget to attend it. How Individual Sellers Can HelpThe first two examples focus on collaboration between the marketing and sales departments to tackle ghosting clients. But what can an individual seller do to help?Steven suggests it's a good idea to share a case study to illustrate what success will look like if prospects attend the meeting. He recommends including this in follow-up emails to confirm appointments and demonstrate the value of the service.“Treat every client as a unique case study to learn something new.” - Steven Schneider. ResourcesConnect with Steven on LinkedIn.Learn more about TrioSEO here.Sponsorship OffersThis episode is brought to you in part by...

You have a discovery call with a prospect, and they seem interested in your product—until it's time to follow up. After three attempts, you finally get the message: you waited too long to close the deal.What can you do differently to prevent this from happening again? Listen to my chat with Benjamin Dennehy, who explains why sellers often get stuck in a "matrix" and how it prevents them from closing deals at the right time.Meet Benjamin DennehyMeet Benjamin Dennehy, known as the UK's most hated salesperson, all thanks to his amazing marketing campaign. He shares how sellers often make the mistake of closing when prospective buyers are expecting them to. Don't forget that you're the one with all the power when it comes to choosing the right time to close a deal.The Sales Matrix: Closing At The Wrong PlaceWhen first starting in the industry, Benjamin discovered that most sellers live in a system they don't realize they're part of. This is another reason why sellers tend to close deals at the wrong time.There are also two systems when sellers are out in the field: the buyer's system and the seller's system. The problem arises when these two systems intertwine, making the buyer appear as the winner.Due to conditioning, buyers are aware that if they say no to a seller, the seller won't stop. So, they think of other ways to try to keep sellers from continuing without actually saying no. Benjamin delves into the list of reasons why prospective buyers give objections or deceive sellers to prevent a deal from moving forward. I'm sure you've heard plenty of these!He also explains how the matrix is designed to prevent sellers from exerting control in closing deals, and how their buying habits lead them to sympathize with prospective buyers when they express their objections.How to Get Out of the Sales MatrixTo get out of the sales matrix, Benjamin shares that sellers must start closing at the beginning of the first meeting. When you try to close at the end, you give the buyer complete control over what happens next.At the start of the meeting, Benjamin does three things to get a prospect to say no:Get permission from them to say no. If they believe the product is of no use, then there's no point in continuing the conversation. This will also let you know if the person you're speaking to is the decision-maker.When speaking with the CEO, he asks a series of questions to determine if he can actually assist their company with their problem. If there's no "no" in these answers, then he moves on to the third step. This is when he'll discuss how they can move forward together to close a deal.The method works because if prospects aren't logically saying no, then they have to agree to move forward.“We've been told a lie that the person with all the money has the power. But in reality, money only has power when someone wants it.” - Benjamin Dennehy. ResourcesFollow Benjamin on LinkedIn, YouTube, and Instagram. Don't forget to DM the code TSE for a link to his two free courses. You can also learn more about him on his website.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and...

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Every time the marketing team sends you a new lead, they end up not showing up. Why do they keep sending prospects who won't even come to a meeting? When will they ever do their job right?Maybe we just need to help them out a bit. Join me in this episode with Alisha Conlin-Hurd, marketing and sales expert, where she shows us how to work with the marketing team to get the right leads to book appointments.Meet Alisha Conlin-HurdAlisha Conlin-Hurd is the Founder of Persuasion Experience, a 7-figure marketing agency helping 7- and 8-figure businesses turn paid ads into predictable lead machines.She's launched over 600+ funnels across 120 niches, generating tens of millions in client revenue. Her proprietary frameworks—DNA Blueprint Method™ and Endless Leads Framework™—have helped countless businesses double their revenue in under 90 days. Alisha now runs her business remotely while traveling the world full-time.Why Do No Shows Happen?I've listed several reasons why prospects often ghost us:Not showing enough valueCreating bad contentForgetting to remind themAnd you know what? Alisha agrees with me. She shares that if prospects don't see the value in showing up, they simply won't. If we show them "what's in it for them" from the beginning, they'll be ready for the call. People show up for what they care about.Prepping The Call Before Prospects ComeTo get prospects excited about the sales call, Alisha says it starts with the marketing department doing these three steps:Building A Strong Landing Page: This is where you get lead magnets, and it must show authority, strong messaging, and uniqueness. She provides an example of how to establish authority through social proof.Touch Points During Becoming A Lead: This is when a lead clicks on the lead magnet to book an appointment. Alisha says there should be a series of questions that qualify and disqualify prospects. If they qualify, that's when they should be able to see the calendar; however, there's a stipulation.Making Sure They Show Up: Following up should happen between one and three days after a prospect books an appointment. Alisha says that marketing and sales should work together to ensure they attend the meeting.“The best time to get somebody to do an action is when they just did one.” - Alisha Conlin-Hurd.ResourcesFollow Alisha on these social media platforms: YouTube, Instagram, and LinkedIn. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your...

Thank you, Martin, for going back in time with The Sales Evangelist podcast. Thanks to him, we're going back to episode 1177 where I deep-dived into why leads are creating more work for us.In this episode, I share why many small organizations struggle with their inbound sales and how to fix it. The challenge is always deciding who should follow up on them and how to do it effectively.The Sales TeamAssume that a sales team is composed of three people: the marketing person who does almost everything, the junior assistant who helps with content creation, and the outsourced person who does the marketing strategies. Among the three, who should follow-up the lead? Not all leads are created equal. This means that before deciding who will follow up the lead, the lead should be evaluated first.You don't want your salesperson pitching to a lead that in the end would go to another competitor.Do a Pre-QualificationDo a pre-qualification in your organization to know if the people you are going to have the conversation with are ready to consider the deal. Set a benchmark and rules for what you consider a marketing quantifiable lead. Consider the following questions: What is considered a sales qualified lead?What is the KPI of your organization? How many new inbound leads do you want to get per quarter/per month?How much money do you want to generate from those leads?The answers to those questions will lead you to your ideal customer. It would also help you identify the triggers that qualify them to be a marketing quantifiable lead and a sales qualified lead. The work is far more efficient because when a lead comes in, your salespeople can vet them and follow the pre-qualification factors you've set to see if the lead can generate new business for the organization. This is also helpful in maintaining your current customers. Create a SystemCreate a system to efficiently manage the workload. The marketing team can do the pre-qualification to increase the odds of the lead being converted into something real. Whenever a lead comes in, let marketing take a look at it and check the website and the title of the person. Then let the intern or junior marketing rep take over the other tasks like looking into LinkedIn, HubSpot, Marketo, or other platforms you have to find the data that you can transfer into your CRM. Marketing can help fix the problem of having to go back to the beginning of the funnel and pre-qualify the leads again because they're not yet ready at the moment. Website Leads MatterThe sales team sometimes takes for granted the leads that they didn't hunt for. A good example is leads coming in from the websites. It is disheartening when a sales rep doesn't take that into consideration when a lead comes in via the website. Whenever an inbound lead comes in, it is best to use your flow process to follow-up particular prospects. It should be written and put in your company's playbook so that everyone can read it and use it with every inbound lead that comes in.Follow-up Right Away A stat from insidesales.com said that a lead that's contacted within five minutes is 100 times more likely to convert than leads that are followed-up 90 minutes later.When a lead comes in, follow up right away. You're more likely to convert than if you wait. The sales team can take a quick visit to the person's website, check their LinkedIn profile, and the pages they've visited on your site. Focus On The People That...

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I've made it 1,900 episodes of The Sales Evangelist podcast. Not quite at 2,000 yet, but I'm close.But since I'm still going strong, I thought it would be a good idea to share the nine biggest sales lessons I've learned from hosting this podcast. Hopefully, one of these lessons will help you grow your sales pipeline too.1. There's No One Way of SellingEveryone is always asking me, “What's the number one method of selling?” If you want my honesty, there isn't one.From all of my interviews, I've found that it's best to focus on who you're going to sell to and how to break through the noise to grab their attention.I also recommend just testing out the different sales methods we share on this podcast. If it works for you, great; if it doesn't, then try another one.2. Always Be ProspectingI'm a firm believer that a seller should always be prospecting, even when you're closing deals. If you have options in the sales pipeline, great. But you should also always be figuring out how you can do a better job at sales prospecting to keep prospects coming to you.3. Accountability Moves Sales ForwardI've heard this over and over again from my countless conversations: sales reps need that one-on-one time so they can stay accountable.I share a story about how an old manager of mine stopped her one-on-one time with me. This caused me to slip up and make little mistakes from not receiving coaching.4. Be on LinkedInLinkedIn will always be a powerful tool in helping you find and close deals. I've found that when sellers aren't using LinkedIn correctly, they tend to struggle with prospecting.Connect, share, and engage on LinkedIn and see how your sales pipeline starts building.5. Address Objections FirstIf you don't handle the “nos” first, they'll be an issue later. Going back to episode 446, Tom Gates shares how easing a customer's objection can increase your win rate.Don't be afraid to bring it up; doing so will let you circle back when the prospect is ready to close a deal or prevent having unnecessary clients in your pipeline.6. Little Things WorkBob Berg shares details on how to get endless referrals, and he does this by just going the extra mile. Make yourself memorable by simply sending handwritten notes. The little things actually do work when trying to build your network.7. Sales Is About RelationshipsThere's so much information out there, and if you're not making things personal, prospects aren't going to connect with you.Go back to episode 1898; I share how relevancy and personalization give you a higher response rate. In the world of AI, no one wants robotic messages.8. Make Buying EasyTransparency is everything in sales, and people want to know what they're getting before they buy. Marcus Sheridan shares how giving the price upfront provides a mutual action plan that helps make it easier for prospects to buy from you.9. Understand Your ICPWhen you know who you're targeting, your message becomes clearer, and you have a higher closing rate. In episode 1625, I share why adapting to your ICP is important and how it

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For this episode, we're going back to episode 1431, featuring my chat with Ollie Whitfield. He shares how you can use LinkedIn features to your advantage. Listen to learn how to use LinkedIn voice messages and videos to schedule more appointments.Using LinkedIn Voice Messages for Effective AppointmentsThe LinkedIn voice message is something new and not many people have seen it before. That's why many are prompted to open it and listen to it.LinkedIn voice messages show that you're giving effort; it's a slightly elevated way of showing your desire to build a connection with others.Showing your face or letting other people hear your voice improves your outreach. A mere text cannot convey your body language or your tone.A video message allows the prospects to see your mannerisms and that helps in building trust between people and implores them to do business with you.Improving Your Video Messages or Voice Messages on LinkedInThink of it as a very targeted approach. You can't send video messages or voice messages to everyone. Pick the right people to send the messages to.Instead of going through all the other channels, take it directly to the decision-makers and have a great chat with them.Make it a seamless conversation. Make sure not to send a voice message right off the bat. Set the expectation first. You can send a written message first, a heads up that you're sending a voice note on a certain subject.Lay the foundation first before sending the voice or video message so that they know what's coming their way.Ollie also curates content and posts it on LinkedIn. He takes note of the people who engage with his posts, lists the names of the people who engaged and fall under his ideal client profile, and then connects with them. Following up with these people with a video makes the outreach personalizedResearch the people you're going to send videos to. Don't jump into doing videos right away. Do your research and think of what you're going to say before you make the video.“LinkedIn voice messages show more effort and wanting to make a human-to-human connection instead of just sending a regular message.” - Ollie Whitfield.ResourcesFollow Ollie Whitfield on LinkedIn. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here:

It may be easier for you to copy and paste a ChatGPT-generated email for your cold outreach, but it's probably not landing the results you want from your prospects. Instead, get on the phone and dial your potential clients to close a deal. Before you tell me that you can't do it, I'm telling you that it's way easier than you think. Why I Think Phone Calls Are BetterAfter working with various organizations and sales reps, I've noticed how phone calls have been proving more effective for them.Following the pandemic, many of us grew tired of constant online interactions. Everyone is craving genuine human connection now, and this includes your prospects.Those hundreds of automated messages you're sending? They're making your prospects feel disconnected from you and believe you're not genuine. Phone calls allow you to build real trust, helping them feel connected to you and less like you're just after their money.Also, when you take the time to actually converse with your prospects, building rapport becomes much easier. I'll even share an example from a client of mine who prefers phone calls over emails, perfectly illustrating this point.And even if you're making phone calls and not immediately reaching clients, remember there are tools to help you out. For example, services like JustCall can help you reach more prospects effectively, without spamming them."If we can have ways to have more engaging conversations, you can have a higher chance of success.” - Donald Kelly.ResourcesTry JustCall to automate your outreachConnect with me on LinkedIn and send me a message for more help with cold outreach, or send me an email: donald@thesalesevangelist.comIf you need more help elevating your sales game, join my Sales Mastermind Class.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your...

I'm a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don't believe this, you should listen to this conversation with B2C expert, Josh Koplin. He's here to share why B2B prospects want the same experience as B2C customers and how you can give it to them.Meet Josh KoplinAs Co-founder and CRO of EDEN, a home services SaaS startup, Joshua Koplin spearheads the company's mission to equip contractors with innovative technology, fostering business growth and exceptional customer experiences. His extensive experience in finance, innovation, and business development includes leading the IPO for Japan's largest renewable energy developer, RENOVA Inc., and previous roles in investment banking and M&A at J.P. Morgan.Adopting a B2C Experience into the B2B WorldThe B2B prospects in the fancy offices are also the same ones doing B2C buying. They see what it takes to make someone buy, and they want that same experience when a B2B seller is offering them a service or product.Josh shares how his company is modernizing the sales process to provide instant gratification. He studies what consumers want and applies that knowledge to the HVAC and home services space.Overcoming Pricing ChallengesIn the B2C world, the price of a product or service is right there in your face. However, it's often hidden in the B2B world. Josh shares that online pricing is often the first thing on a buyer's priority list, and they will have this in mind when searching for a product. Adopting upfront pricing allows a B2B consumer to feel more comfortable about their buying decision.He also explains why it's still essential for sellers to include the benefits of a product along with the pricing to provide a better experience for those in the B2B world.AI Search Changing Both WorldsIn the B2C and B2B worlds, AI has completely changed the way we look for information on Google. Before you can even scroll down, you see AI gathering the data you need.It makes old-school SEO methods obsolete, so how can you ensure your business still reaches the ranks?Josh shares that the best thing for B2B sellers to do is to put their "kitchen table conversations" online. This is where you act as the consultant and listen to your customers' pain points, needs, and wants. You provide everything they need to know to help them make informed decisions.Josh also goes into what zero-click searches are and how they are affecting the B2B world.“AI search and consumers are turning more towards the kitchen table conversations online. The more helpful you are, the greater the chance of conversation from consumers.” - Josh Koplin. ResourcesIf you want to connect with Josh, you can reach him by email at josh.koplin@e-denhomes.comYou can also connect with him on LinkedInSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

It's a gut-wrenching pain to work so hard to win a prospect over only for them to tell you no. If this often happens to you, you may be doing something that strikes a deep no in your prospects.To help you figure out what you're doing wrong and influence prospect behaviors more positively, listen to this conversation with my guest, Jake Stahl. He's here to help you rewire how you lead and sell to achieve greater success.Meet Jake StahlJake Stahl is the creator of Neurostrategy, the CEO of Orchestraight, and a globally sought-after behavioral trainer. He has trained leaders in 47 states and six countries, focusing on replacing outdated tactics with high-conversion conversations grounded in psychology and performance.Often called "the man who can create the perfect conversation," Jake is renowned for his ability to decode resistance in real time and fundamentally change how individuals lead, sell, and achieve success.Why Prospects Aren't BuyingYou may think prospects aren't buying just because of how bad the economy is, but your unconscious actions may also be the reason.Jake shares how most sellers tend to make excuses, but the reality is that everyone buys based on perception and emotion. Sellers often use the wrong verbiage with prospects, failing to effectively convey that the product they offer is worth the money.He also details linguistic programming and future pacing, explaining how sellers can use these techniques to help prospects justify spending money on the offered product or service. Jake shares how it's more than just telling customers about the features and benefits; it's about painting a picture so the client can see how their life will be better with the product.Sales Leaders Helping Reps Paint PicturesIf you pay attention to the ads for cruise ships, you'll notice that they're not selling the features of the boat. They're selling the experience—laughter in the sun and fun in the water. Switching from selling features and benefits to selling an experience like this can be hard for some reps, so how can leaders help?Jake says it starts with how you present yourself to the prospect. Listen to how a sentence sounds when you're using verb versus noun verbiage. For example, “I love dogs,” versus “I'm a dog lover.” He goes into detail on how the difference in verbiage can help sellers change the way they sell products to prospective buyers.Also, Jake shares an interesting study on the power of using the word “because.” It holds more weight in pushing a deal forward than you might think.How to Break ConditionsPeople are conditioned to respond in certain ways, and starting a conversation off with something like, "Hi, how are you doing?" may be triggering prospects to avoid talking to you.Jake says this kind of introduction preconditions prospects to see you as a sales rep, and mentally, other factors start to take place without you knowing it. To get a genuine conversation, you need a genuine opener. Coming up with different openers will break these conditions and help prospective buyers engage with you when you call them.“The reality is that if customers don't see how those features and benefits will make their lives better, it's not just going to work for them.” - Jake Stahl. ResourcesConnect with Jake on LinkedIn You can also reach out to him at jakestahl@orchestraight.com Sponsorship OffersThis episode is brought to you in part by...

It's undeniable that B2B prospecting has changed, and what used to work probably isn't working for you anymore.That's why I invited my guest, Yoni Tserruya, the CEO and co-founder of Lusha, to share insights on what's changing in the B2B prospecting world and what you can do to adapt to these changes to keep closing deals.Meet Yoni TserruyaAfter noticing how easy it was to connect with anyone in the world thanks to social media, Yoni also observed that customers were becoming more accustomed to generic outreach. He created the company Lusha to help sellers craft messages that prevent their customers from ignoring their outreach attempts.Personalization Matters in SalesA friend of mine shared how some of their reps are getting 50 booked appointments per month. However, they're sending a crazy number of emails to get those appointments. Even though they're closing deals, it's happening at such a slow pace that it seems pointless.Yoni shares how more personalization in emails is important and how it helps sellers book more meaningful appointments. He also explains how the future of sales relies on relevance to help keep their pipeline filled.How to Become More PersonalThanks to AI technology, we are now able to cut down the time spent on finding data. But what you might not realize is how it can be used to make your outreach more personal.Yoni explains how AI tools are wonderful for all non-selling activities, while sellers should focus on building relationships and connecting with prospects. Separating the tasks between sellers and AI tools will allow outreach to stay personal.Yoni provides details on how his product, Lusha, helps sellers make their outreach more personal for customers. He explains how it prevents you from having to waste time switching between different products and how it makes the prospecting process easier.“We want to make salespeople human again. We want to bring back what they love to do, what they're good at, and what they signed up to do.” - Yoni Tserruya. ResourcesFor more help personalizing your outreach, check out the AI sales tool Lusha. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

Selling a product to a single customer can be challenging, but what happens when they need to advocate for your product within their organization internally?Their internal selling efforts often fall short, causing deals to stall or fail. That's why I've brought in Todd Rychecky, General Manager and Head of Out-of-Band Management Solutions at Lantronix. In this episode, he'll share strategies for how sellers can empower their customers to effectively champion products to their teams, thereby keeping deals progressing through the pipeline.Meet Todd RycheckyAt Lantronix, Todd provides strategic leadership, financial management, operational oversight, cross-functional collaboration, and team development. Before Lantronix, he was VP Sales Americas for Opengear and was responsible for developing and executing sales strategies, business development initiatives, and hiring and developing an award-winning sales team. For 13 consecutive years, Rychecky and his Opengear sales teams experienced year-over-year sales growth. He has a wide range of experiences, including sales, marketing, channel development, strategic accounts, OEM partnerships, business development initiatives, and product management launch initiatives. Understanding Internal SellingWhile sellers typically focus on external sales and buyers handle internal advocacy within their organizations, sellers still have a crucial supporting role in helping their buyers convince their teams of the value proposition.Todd explains that internal selling is increasingly critical for success because it requires buy-in from internal stakeholders to support new ideas and initiatives within the company.If your own team isn't enthusiastic about a deal, it's unlikely your customers will be either. Consider implementing internal listening to understand the needs and desires of everyone on your team. This practice can significantly help build rapport, strengthen relationships, and foster trust.Todd shares how sellers should use the same effective tactics they employ in external selling when assisting their customers with internal selling. Ask questions to help discover internal objections and always lead with why the company should buy the product instead of the what. How Can Leaders Help Reps with Internal SellingIf you're concerned about your sales team's ability to support internal selling by their customers, Todd advises that a key strategy is to cultivate relationships with multiple contacts within the prospect organization.Selling to more than one individual and securing broader internal buy-in significantly increases the likelihood of successfully closing a deal. To facilitate this, sales leaders should coach their reps on identifying key internal stakeholders and developing tailored communication strategies for each.“Before you win outside the walls of your company, you've got to win inside them.” - Todd Rychecky.ResourcesConnect with Todd Rychecky on LinkedIn You can also reach him by email at trychecky@lantronix.com Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to...

Discovery calls can be just as nerve-wracking as cold calls. What if something goes wrong and makes the deal collapse?In this episode, I'm going to tell you how to keep that from happening. Fixing this one mistake will ensure every discovery call goes smoothly.What Sales Mistake Did I Make?During one of my discovery calls, I made a simple mistake: assuming that everything would go well. I thought it was going to be so easy to close the deal that I forgot to make sure all the right people attended the meeting with me.The deal didn't move through the pipeline, all because I assumed that the person I was meeting with had all the control over closing it.How to Fix the Sales Mistake?Here's what I learned from this sales mistake: instead of guessing that the person I'm meeting with is going to bring the right people along, I let them know upfront.As a consultant, it's my moral obligation in the discovery call to paint the picture of what needs to happen.Typically, I'll let them know I need these three people on the call to help progress the deal. I also explain why they should be there during the call and how it will move the deal forward.Be the consultant and embrace the awkwardness of telling them what to do. You're the sales expert, and prospects see you as such, even when you don't see yourself that way.Taking charge of who needs to be a part of the deal will keep it from falling apart during the discovery call, so don't be afraid to speak up.“You're the professional. You're the one who's done this before. Since you have climbed Mt. Everest, don't rely on someone else's climate to tell you what's supposed to be happening.” - Donald C. Kelly. ResourcesConsider using Aligned to better illustrate your stories and resonate with your prospects.For consistent practice and guidance in becoming a more impactful seller, join my Mastermind class.I'd love to connect with you on LinkedIn! Reach out if you need more support with storytelling or simply want to expand your network.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here:

Ever lie awake at night wondering where your next deal is going to come from? Does the constant stream of rejection fill your future with uncertainty?Hearing constant "nos" can cause you to develop a scarcity mindset, and honestly, it's not only destroying your pipeline but also your company's potential.Authentic sales expert Scott Ramey joins us in this episode to guide you through the essential shift from scarcity vs. abundance. He's here to lead and inspire sellers, leaders, and businesses to build trust, take action, and drive results by adopting an abundance mentality.Meet Scott RameyScott Ramey, an authentic sales expert and former Fortune 500 C-Suite Executive, brings over three decades of corporate experience and more than $100 billion in successful sales. As the Founder of The Ramey Group, he is a seasoned leader, speaker, and mentor. Notably, Scott served as an EVP at Transamerica, Nationwide, and Corebridge Financial, where he raised hundreds of billions of dollars and led large teams. His deep expertise in business development, team building, and leadership empowers individuals and organizations to achieve remarkable success.Scarcity Vs. Abundance Mindset: Let's Talk About ItWhy is the scarcity vs. abundance conversation so important for us to discuss? Scott shares how it all starts with the law of vibration. What you bring to the meeting with your prospects will be felt by them.If you're nervous, desperate, or upset, they will feel it no matter how much you try to hide it. The scarcity mindset tends to run prospects off, but with authentic interest, you may be able to reel them back into the conversation.Scott also dives into how people tend to carry their day-to-day burdens on their shoulders without realizing it, even him. At 19, he had his first anxiety attack, but kept his anxiety to himself until he opened up to his daughter two years ago. He realized how much was lifted off his shoulders, just by opening up to someone. He now encourages other sellers to find a mindful activity that helps them calm their minds so they're not bringing a scarcity mindset into conversations with their prospects.Developing an Abundant Mindset: How Can Sales Leaders HelpScott shares how sales leaders can help their reps with a scarcity vs. abundance mindset:Don't have unrealistic expectations or quotas.Create an environment that's safe to learn and develop.If you just start there, sales leaders can help remove the pressure from their sales reps. This will allow them to grow into an abundant mindset that helps drive sales.“When tension exists, the outcomes will not align.” - Scott Ramey.ResourcesLearn more about Scott and his teachings at thescottramey.comConnect with Scott on LinkedIn Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Tired of endless voicemails and angry prospects? Even studies show that the most troubling part of the sales process for sellers is prospecting. I have four tips in this episode to help you out. Go ahead and give it a listen, it'll give you the strength to keep pushing through and land more deals.Stay MotivatedWhat I like to do every morning is say a little prayer. This helps me get ready for the day and work on getting more clients.Even if you're an atheist or practice a different faith, you can still do affirmations to help send out positive vibes.Set a goal in the morning to pray or say mantras to set a positive focus on your subconscious thinking.Have a ChecklistI like to use my sales planner to create a goal to help me push through prospecting. For example, I might say I want to do 20 meaningful outreach activities and get at least five conversations with the end goal of gaining at least one appointment. This simple task keeps me focused on prospecting to reach my goal.Try reading the book Go for No by Richard Fenton and Andrea Waltz to help you push through the “nos” to get to the “yeses.”Use Call OpenersI tested some call openers in episode 1887, and a lot of the time they do work. Test them yourself and see how they work for you the next time you do cold calling.There's Always SuccessYou might be going through the storm now, but it won't always last. Eventually, you'll be seeing sunny days and rainbows in your career as long as you push through and don't give up."Our solution serves a purpose, and our job is to go out there and find the person who needs it. Saying that mantra each day helps you perform better in your prospecting." - Donald Kelly.ResourcesCurious how "no" can lead to "yes"? Check out Go for No!For consistent practice and guidance in becoming a more impactful seller, join my Mastermind class.I'd love to connect with you on LinkedIn! Reach out if you need more support with permission-based cold calls or simply want to expand your network.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here:

You're having wonderful discovery calls, but stakeholders are taking forever to get back to you. This tends to make deals move like molasses in winter. What if I tell you that you're going to have to get a bit creative to accelerate deals through the pipeline? Rebecca Kravitz, sales professional and co-founder of Meople, is here to share how games can grab prospects' attention and help increase deal velocity. Check it out and move deals faster with this unique method.Meet Rebecca KravitzThe concept of using board games to capture prospects' attention comes from Rebecca and her co-founder creating a game for her grandfather's 80th birthday. After seeing how amazed he was by it, they decided to build customizable gaming software for the B2B world.She believes that sales is all about active listening and understanding the challenges, needs, and persona of the buyer. Board games allow companies and sellers to listen to their customers and provide solutions to them. Bringing Gaming Into the Sales ProcessRebecca says it's best to bring gaming into the sales process at the beginning, immediately following a call. You can provide a demo so they can get a feel for the customized board game and how your product benefits them.Another perfect time to use it in the sales process is when the deal is stalling and you need to make it move faster through the pipeline.Also, you don't have to come up with the game rules; Meople does all of that for you.How Can Meople Help Close More Deals?Building customizable games for your prospects—how on earth is this better than traditional sales methods?Rebecca shares that Meople is like a specialized gift for your prospects. The more thought you put into a gift, the more it resonates with the person receiving it. Your prospects see that you're putting care and effort into their problems and trying to help them solve them.“Sales is all about trust and relationships. Making something that shows you care helps create authentic relationships.” - Rebecca Kravitz.ResourcesLearn more about gamefication in sales at Meople.co. Connect with Rebecca on LinkedIn and Instagram. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to...

Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challenges with one simple move? My guest, Garrett Mehrguth, sales and marketing expert and founder of Directive, says yes. He's here to break down how getting sales and marketing on the same page can actually empower individual sellers to think and act like the CEO. Tune in to hear how this alignment can make some serious magic happen.Meet Garrett MehrguthGarrett Mehrguth founded Directive in 2013, which is the largest independent B2B performance marketing agency in the world. Today, Directive boasts a diverse team of more than 130 professionals, located around the world, including the USA, LATAM, Canada, and London, servicing brands like Dropbox, Wiz, AWS, and Gong.He believes true company growth only happens through sales and marketing team collaboration. When both teams ask questions and follow up, they can start thinking outside the box to find leads and close deals.Collaboration FoundationWhat's the first step to get sales and marketing teams working together? Garrett says sellers need to start attending the weekly marketing meetings.Don't just say you need to spend more time cold-calling to meet quota; the meeting may help you learn how to perform better with inbound sales and develop solution-selling skills.Not only do you have to understand your product, but you also have to understand your customer and articulate the product's value to them.Sellers who attend the marketing meeting will be able to bridge the gap between how both teams convey value to leads in their messages.Paid Social vs. Search in the AI WorldGarrett suggests considering paid search as someone in marketing and paid social as someone in sales to understand the difference.He also shares how sales reps tend to believe that paid search ads are better due to their win rates. However, you could probably become the seller of the year by learning how to do more value and solution selling from outbound and paid social methods.Sales & Marketing Account-Based SellingGarrett built his business based on sales and marketing teams using the same account list. Six years ago, with 10,000 accounts to reach, he directed his sales and marketing teams to use account-based selling.He shares why he is so passionate about this sales method and why sellers do themselves a disservice by not being obsessed with the product.“You should know the product better than anyone. The second you become the most obsessed person with the product is the second you get promoted, and the second you start hitting quota.” - Garrett Mehrguth.ResourcesConnect with Garrett on LinkedIn.Learn more about his company at Directive Consulting. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not

The first ten seconds of a cold call will have your heart racing faster than a cheetah on a hunt.What do you say to keep the prospect from hanging up? How about trying a cold call opener?You might have tried them, but they didn't work out. You probably weren't using permission-based openers, and I'm going to tell you how to do them the right way in this episode.Cold Call Openers Give Prospects a Way OutCold call openers do work, and I recently tried them out. Actually, I tried them out a few times, and they usually work out well.What I do differently is give the prospect an option to end the call. It helps them feel they have a way out when they decide to leave.Think of it as you're at the movies and know the emergency exit is right beside you. Knowing this gives you comfort in case you have to hurry up and leave.Permission-Based Openers WorkIf you don't believe me on permission-based cold calls, then believe the stats: It lowers resistance:Permission-based openers, such as “Did I catch you at a bad time?” have a 40% increased rate on cold calls than those that dive straight into the pitch.Builds trust quickly: When you tell them you're doing a cold call, you become more trustworthy and less seen as a pushy seller. Prospects actually appreciate transparency, and 88% of them say that trust is the key factor in who they buy from.Gives the prospect control: Letting them say yes to you asking for permission to continue with the call creates this micro-agreement that continues throughout the sales process. Research even shows that a small yes will increase compliance with further requests by over 60%.Permission-based openers also take the pressure off you from trying so hard to convince prospects to stay on the phone. They permitted you to stay on the call, so now all you have to do is let the sales process flow through.“I definitely think cold calling works. There's some money in those calls!” - Donald C. Kelly.ResourcesFor consistent practice and guidance in becoming a more impactful seller, join my Mastermind class.I'd love to connect with you on LinkedIn! Reach out if you need more support with permission-based cold calls or simply want to expand your network.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast

It's frustrating when you're trying to reach a key decision-maker, only to be stopped by their administrative assistant. It can feel like gatekeepers intentionally block your path to closing a deal. But what if their resistance isn't just about blocking, but about recognizing when your approach simply isn't up to par? In this episode, I speak with Natasha Bowles, a seasoned gatekeeper with over 25 years of experience, to uncover what truly gets her to engage with sellers. Tune in to get the inside scoop and learn how to improve your tactics to close more deals.Meet the Gatekeeper: Natasha BowlesNatasha Bowles is the Founder of Natasha Bowles Professional Services, a staffing agency specializing in virtual and in-house administrative support. As an executive-level administrator for over 25 years, Ms. Bowles has been a gatekeeper for high-profile individuals like medical professionals, property managers, venture capitalists, and notable public figures.She's not offended by the term "gatekeeper" at all, seeing it as her job to protect the time of the people she works with. Before letting just anyone chat with her clients, she needs to be sure they're prepped, will actually bring something valuable to the table, and have something that will genuinely benefit them.Natsha shares how execs tend to get about 250 to 1,000 a day! If you're not bringing anything worthwhile, it's her job to keep you from wasting their precious time.Gatekeepers are the first line of defense for decision-makers, and if you can't get past them, you won't be talking to the executive who calls the shots.How To Get a Gatekeeper To Open Your EmailsGatekeepers see right through the holes in an executive's business, and they know when generic cold-calling emails are a total waste of their client's time.To get your emails noticed by gatekeepers, Natasha says you've gotta do your homework on the company and show that knowledge in your email. Think of it like this: if you're trying to get an investor to fund your pizza place but emailing someone who only invests in tech, it screams you didn't bother to do your research.In your emails, include things like who the relevant department head is, some stats, a problem the company is facing, and why they need to know about your product. Show some initiative and prove you've looked into the company and why you genuinely believe your solution can help them.Also, don't be rude to the gatekeeper! They'll remember it, and it could come back to bite you. Natasha shares a personal story about dealing with a rude client and what happened. Is It Possible To Go Around the Gatekeeper?It's possible to bypass the gatekeeper. But honestly, it will be tough because executives usually don't pay much attention to their own emails. They rely on the gatekeeper to handle it because their time is just that valuable.Natasha points out that even if you do get lucky, you might still end up talking to the gatekeeper anyway.Gatekeepers Can Move Deals ForwardYou don't always have to talk directly to the CEO to get a deal moving. Gatekeepers and executives often have a strong relationship, and sometimes the gatekeeper can even be given the green light to make decisions if the CEO trusts them enough.The gatekeeper might actually be the person you need to convince to close a deal. So, do your best to win them over when you reach out. Find that sweet spot where you show you know your stuff and how it can benefit the company."Protecting my client's time is my biggest task. I need to be certain that anyone wanting to speak with them is prepared, will add value to their day, and has something genuinely beneficial to offer....

Salesforce recently surveyed 7,000 B2B professionals, and the results are clear: buyers prioritize value. A significant 76% aim to maximize the return on every purchase, and 78% are being more careful with spending than before.In this environment, how can sellers stand out and win deals? One powerful way is by becoming a better storyteller. This episode dives into why storytelling is so important in today's sales landscape and offers practical advice on how to use it to close your next deal.The Power of Storytelling in SalesWhen you hear "storytelling," you might picture something from a book. But in sales, it's about crafting a narrative that draws buyers in. Think of it this way:The Buyer as the Hero: They're on a journey to achieve their goals.The Problem as the Villain: Something is blocking their path – maybe it's a lack of time, confusing regulations, or overwhelming complexity.You as the Guide:As a sales professional, you're there to help them conquer that villain with your solution.Effective sales storytelling positions you as a trusted guide, helping the buyer see how they can overcome their challenges and achieve their objectives – becoming the hero of their own story. And don't worry, your "story" doesn't have to be a long, drawn-out saga. Sometimes, a well-crafted illustration is all it takes to paint a picture and help a potential client understand their problem and your solution.How Storytelling Can Help You Close More DealsBusinesses are now incredibly strategic about their spending. Think of it like this: if you were trying to sell me a pen, and I said I'm determined to use my current one until it's completely dry before buying another, that's the kind of thinking businesses have right now. The economy has made them very cautious about spending money unless it's absolutely essential.And it's the same for consumers. No matter how much product knowledge we throw their way, if they're not willing to spend, it won't make a difference.What will make a difference is learning how to connect with them on an emotional level. People are driven by their emotions, and if we keep focusing solely on logic, we'll struggle to close deals.In the episode, I share a simple storytelling example about someone with a flat tire. It shows how creating a relatable scenario can connect with a prospect emotionally and close a deal. How to Become a More Engaging StorytellerInstead of listing what your solution does, paint a picture of what life will be like after using it. Think about it – people connect with visions of success and relief, not just a list of features. To become a better storyteller, focus on helping people see their own challenges clearly. Don't just mention a problem; describe the frustrating situation they're likely experiencing. Make them think, "Yes, that's exactly what I'm dealing with!"People aren't looking for a sales pitch; they're looking for someone who can guide them through their difficulties. Show them you understand their business and the obstacles they face, and you'll become a much more compelling storyteller."Don't just say you understand a business and their challenges; demonstrate it. Storytelling is the key to showing them you truly grasp the issues they're facing." - Donald Kelly. ResourcesTo further enhance your storytelling skills, I recommend Donald Miller's "Building a StoryBrand 2.0."Consider

In the last episode, I shared some hidden gems on what prospects really want when they go on LinkedIn. I also provided some examples of how to engage with customers on the platform. But what I didn't show you was how to turn these prospects into appointments. You're going to find out in this part two series of my little LinkedIn rant.Connect, Share, and Engage to Generate Leads on LinkedInIf you remember from the last episode, I discussed how connecting and engaging with a prospect is better than the generic connecting and pitching method. Connect with a prospect on LinkedIn, share relevant content there, and engage with those who engage with your content. Even if no one is commenting on your posts, still keep sharing. Another idea is for you to comment on other content in the groups your ICP is in. Remember the data I shared on why people are on LinkedIn?When you're engaging and sharing content that your prospects are interested in, it helps you pop up in their news feeds more and become seen as an industry expert. When they become more familiar with you, they'll be more likely to respond when you pitch.Start a NewsletterIt's never too late to start a newsletter, and don't get lazy with it. Consider the questions and challenges your prospects are having and share solutions on how they can fix them in your weekly LinkedIn newsletter. Doing this once a week will show you as a source of information for the industry. People are coming to you to become educated! I share how you can create weekly emails with ChatGPT without just copying and pasting.Also, once you're well connected with your prospect, shoot them a message asking for permission, and then pitch them your services. If you're not sure how to do this, send me a connection request and ask how.“Information from you allows you to engage with people on LinkedIn.” - Donald Kelly.ResourcesConnect and follow me on LinkedIn.Do you need help with creating a podcast? Check out Bluë Mango Studios.Join my LinkedIn Prospecting Course for more guidance. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here:

LinkedIn is a goldmine for opportunities, but the challenge many sales reps are finding is that no one is responding to their messages after connecting. In this episode and the next one coming up, I'm sharing LinkedIn tips that provide the right touch to get prospects to start engaging with you. My research will help you network better and close deals, without resorting to those silly automated messages.Why Sending Pitch Messages Is A Mistake?Recently I did a LinkedIn poll that said, “When you accept a connection request, what percentage of them turn into pitches right after?” Out of the 316 people who responded to the survey, 60% of them received pitches in the next line of communication and did not like it.My poll result shows that prospects really hate those automated LinkedIn messages, especially right after you just connected with them. Just because they match your ICP, doesn't mean it gives you the authority to pitch your services. Your prospects aren't machines who are just going to do business with you because you have a great product.Sales reps who think that prospects are supposed to say yes to their first pitches often believe that sending out hundreds of automated LinkedIn messages works. It doesn't, and you're making it harder on yourself to close deals by doing it this way.What Do Prospects Want?I share more stats to help show you how to stop automating messages. For example, regarding content consumption, 40% of users between 30-49 consider LinkedIn as their primary news source. The stats I share show why people are even on LinkedIn, which is to grow their network, find industry insights, solve business problems, and engage with thought leaders.From this research, you can see why your prospects are on LinkedIn: they're trying to find answers, solve problems, and get news.What Can You Do To Get Their Attention?Instead of sending automated LinkedIn messages after a connection, consider sending, “Hey, thank you so much for connecting with me,” and then figure out a way you can connect back with them in the message. Prospects are networking to build a community; how can you become a part of their community without pitching to them right away? I share how you can keep the engagement going to help close a deal by simply being a friendly person.“We're polluting everything just for a short-term win, hoping to get by. But in reality, we're damaging ourselves, our company, our careers, and our industry. The way we pitch on LinkedIn is why 30% of people are deleting messages after they see them.” - Donald Kelly. ResourcesConnect and follow me on LinkedIn.Do you need help with creating a podcast? Check out Bluë Mango Studios.Join my LinkedIn Prospecting Course for more guidance. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

There's no way around it; you're going to hear "no" repeatedly in this industry. However, how you handle those "no's" is what turns you into a better seller. My guest, Jacob Hicks, is going to show you how he turned 70% of his "no's" into future "yes's."Meet Jacob HicksHe is a successful sales coach passionate about empowering leaders, professionals, and entrepreneurs to achieve clarity and fulfillment in both their business and personal lives. Since 2014, he has been a sales leader who has exceeded goals, set records, and effectively led teams across diverse industries. When he isn't working, he is dedicated to continuous growth through reading, music, investing, and mission work.What to Do When You Get RejectedJacob believes that all success stems from prospects telling you "no." You learn significantly more from setbacks.This is where you can reflect on what went wrong and how you can improve your deal-closing process.He also believes that without a strong follow-up system, you will not be able to grow as a seller. You can work on your closing techniques, product knowledge, and other systems, but without a strong follow-up system, nothing else will be effective.Why Following Up Is Important?You call a prospective buyer, and they tell you they are not interested. Is there a way to still follow up, even after they have said "no"?Jacob views it as a retreat point and interprets the "no" as the buyer saying they are not interested in the product or service at this moment.His preferred line for this type of rejection is, "Would you be offended if I stayed in touch with you?" He has found that 90 to 95% of the time, people are open to you reaching out to them again.This allows you to continue following up with them a couple of times a month and provide value until they are ready to do business with you.Following Up Role-PlayJacob and I engage in a sales role-playing scenario where he is the seller and I am the prospective buyer. He demonstrates how he handles my rejection by providing value and establishing a follow-up system. Our role-playing illustrates that a "no" can evolve into a "yes" over time."When you're stuck in a rut, you have to do something to change the dynamic. If you're sitting at your desk all day, get up and stand or do something different to get you out of your comfort zone, helping you remember that you're trying a new closing technique." - Jacob Hicks.ResourcesVisit Jacob's website for more information and resources.Listen to his podcast to get more insider tips. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE...

A big problem a lot of sellers have is they don't know who their Ideal Customer Profile (ICP) is. But, with the right framework, you'll be able to go after the right buyers every time. My guest, Ronnell Richards, founder of Sayless Academy, will share how to find your ICP and how to reach them the right way.Meet Ronnell RichardsRonnell Richards is a best-selling author, entrepreneur, and sales consultant with over 20 years of experience. He's put his sales and marketing expertise into comprehensive LinkedIn Learning courses and his book, "Shut The Hell Up and Sell." On top of his professional work, he mentors entrepreneurs and supports community initiatives, helping businesses succeed and creating social impact.Why You Gotta Know Your ICPRonnell says a lot of tech companies don't actually have an ICP and just sell to anyone who comes along. But, in today's tough market, knowing your ICP stops you from getting pulled every which way and missing out on big wins. The more specific you are with your outreach and messages aimed at your ICP, the less you get lost in the crowd.What's the Difference Between an ICP and a Strong ICP? Ronnell made 37 questions for his clients to answer about their absolute best customers. This helps them figure out all the things they have in common with those top clients. They usually find their ICP is way more complex than they thought. A strong ICP means you're targeting buyers you know you can crush it with, and avoiding those who aren't a good fit.Seeing Your ICP as a PersonIt's a whole different ballgame when you see your ICP as a real person, not just a target. What's their day-to-day life like? Are they going through a rough patch? I actually just put up a LinkedIn post about this, it's titled "I'm Not Just a Sales Guy."Instead of getting bent out of shape when your ICP doesn't reply to your emails, Ronnell says it's way better to build connections and make sure your outreach lines up with what they need.The secret to building strong relationships with your ICP is having shared values. This is how you get repeat business."Relationships are everything. The reason I can still do business with someone I worked with twenty years ago is because we clicked and built a real relationship." - Ronnell Richards.ResourcesConnect with Ronnell on LinkedInFind more information on his LinkedIn course herePurchase a copy of his book, “Shut The Hell Up and Sell.” Visit Ronnell's website to learn more about him. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at

Everywhere you turn, there's a new AI tool being developed, and you may be hesitant to try them out. AI technology is here to advance how we do things, especially within the sales industry. However, people tend to use them the wrong way. Luckily, my guest, Stan Robinson, is here to share three AI techniques you can integrate into your workflow.Meet Stan RobinsonStan is the CEO of Social Sales Link, which teaches revenue-driven professionals to create more trust-based sales conversations using LinkedIn, Sales Navigator, and AI. Having coached over 1,000 business development professionals on social selling, Stan, who studied Psychology at Harvard and international affairs at Princeton, continues to expand his expertise through ongoing courses on sales, leadership, and AI.AI for Sales Reps: How to Work SmarterAI tools shouldn't replace your work ethic; instead, you should be using them to enhance your sales skills. Stan shares how sales reps should be using AI: Messaging that connects: Don't use AI tools to create generic outreach messages. Instead, use them to tailor your messages based on a prospect's industry, role, and unique challenges. Role-playing: Sales leaders can use AI-powered role-playing tools to help their reps prepare for real objections on calls. You can train it to act as a tough prospect with a price concern and refine responses in a low-pressure environment.Faster research: The best thing about AI technology is that it cuts down on time spent doing research. Use AI to scan industry trends, analyze competitors, and summarize prospects' pain points. This can help you quickly understand your buyers and craft a personalized message that feels more natural.AI Should Enhance the Human Touch—Not Replace ItSales is all about building relationships, so use AI to make your efforts more effective. Stan shares these tips to keep the human touch when using AI tools:Build trust: Buyers connect with people, not bots. Use AI for support: Let AI assist in research and messaging—but keep conversations personal. Stay in control: The best sales reps use AI strategically while focusing on building genuine connections.“AI tools are not going to take your jobs. It's the individuals who are learning how to converse with the tools who will take away the jobs. So, start using AI tools to make them work for you.” - Stan RobinsonResourcesBook a call with Stan by going to askSSL.ai. Connect with Stan on LinkedIn.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

You've heard me talk about multithreading over and over again. Today, I'm sharing more insight with a personal experience of mine and how I worked with multiple people in an organization to close a deal. Don't forget to connect with me on LinkedIn and send a message with the title: "multithreading" and tell me what you liked about this episode.Sales Challenge with MultithreadingMultithreading is where you take two or more different paths to connect with individuals in an organization. The challenge I find that most sales reps have with doing this is whether someone will get mad at them for doing it. I even had this problem when first starting out. Will they think of you as a playa? Maybe if you're doing it with a small company, but with a bigger one, it's actually a good idea to multithread. The thing is, you can't be giving the same value proposition. If you're saying the same thing over and over again, you're going to lose. The CEO and marketing director have two different problems and responsibilities, so you're going to have to provide two different value propositions to do multithreading correctly.My Multithreading Case StudyI share my personal experience of multithreading for my production company, Bluë Mango Studios. I engaged with Mike on LinkedIn, who was overseeing events for the organization. He wasn't the right person for me to discuss the proposition with, so he told me who else I could connect with. I reached out to Lenny on social media, but I didn't hear back from him. This is where I went back to Mike and asked how he saw my proposition benefiting him and the company. After talking with him some more, Mike was kind enough to let Lenny know that I was going to contact him about how I could help the organization. When you do multithreading correctly, one individual can see how your value proposition can help solve a company's problem.Also, get out of your own head. People get busy and may not have been able to see your message yet. Give it some time and try again to get your value proposition across.“People often fail at multithreading because they're using a generic message and not reaching out to the individuals.” - Donald KellyResourcesConnect and follow me on LinkedIn.Do you need help with creating a podcast? Check out Bluë Mango Studios.Sponsorship Offers This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourselfat hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection...

One of the biggest mistakes new salespeople make is winging it, even after receiving training. This is going to have you leaving lots of money on the table, and the only way to turn this around is by developing a framework that actually works.My guest, Luke Lunkenheimer, is going to share the 3 C's Selling framework that'll change your mindset to improve your sales game. Give it a listen; it may even help you in other areas of your life!Meet Luke LunkenheimerLuke grew up as a regular guy from a small town and started out in the industry as a car salesman. For years, he did not live up to his full potential in the sales industry, losing unnecessary money. He finally figured out what he was doing wrong. After developing his new sales approach, he realized that you need a certain mindset and values in order to make it in this industry, which he is going to share with you in this episode. Now, Luke is a successful entrepreneur, owning the Paid 2 Persuade sales training platform that is transforming and empowering sales teams to achieve lasting success.What is the 3 C's Selling Framework? Luke shares that the sales framework isn't something that provides a step-by-step introduction to closing a deal. Instead, it helps you differentiate a leading sales professional from someone who just does it to get a paycheck. The framework is also the foundation of what he teaches in his Paid 2 Persuade sales training course. It includes: Content: From the time of saying hello in a sales conversation, you need to know what you're trying to accomplish right now. Are you trying to get them to buy a product from you, or are you trying to change their way of thinking?Confidence: Sales is the act of transferring your certainty onto the client. The only way you can do this successfully is by having a high level of confidence as a sales representative.Cadence: Start role-playing, practice your sales skills, and educate yourself on how to become better. Once you get into your rhythm, it'll help you with being uncomfortable and push yourself to do better.How to Create Your Own Sales FrameworkIf you prefer not to use Luke's framework, creating your own is simple. He shared some advice on how to do this:Self-education: Don't think that because you're not in school anymore, you should stop learning, especially in this industry. Read books or take courses to help improve your sales skills.Endure pain and get comfortable: If you haven't realized already, in this industry you're going to have to get used to being uncomfortable. Nothing stays the same. The key is to adapt to the change and figure out how you can do better.If you're brand new and don't want to spend any money, implement your own framework by tallying up all of the objections you have faced already and practice how you can overcome them. It's a good idea to practice this with your coworkers to become better at this. With your next customer, build rapport with them and then get into inquiries to see if the objections you were having are present in this conversation. This can help you solve the objections immediately,...

I had to do it again and bring back Marcus Sheridan for another episode. Today, we're going over details of his new book, “Endless Customer,” and he's going to share four ways to make your brand the most trusted in the industry. Background on The Newest Book After the rise of AI tools, Marcus noticed a major change in the sales industry. It's getting harder and harder to produce content that will generate leads. Also, those who are not using AI technology in some form within their work are struggling the most now. On top of this, companies are having a harder time gaining consumer trust, all thanks to the advancement of AI. This is why Marcus wrote the "Endless Customer" book! To generate leads and to shine through AI, you're going to have to become a well-known and trusted brand, which you can do with the help of his guidance. How Can You Make Yourself Stand Out If you've noticed, not too many people are using Google nowadays. Also, when you search on Google, a lot of AI answers or Reddit posts pop up too. Stop caring so much about keywords and instead start telling AI why you need to be trusted. Marcus shares that you can do this through the four pillars in his book: You have to be willing to say what others are not in your market. Get serious with video content and do what others are not. Sell in a way that others are not. You have to be more human than other brands. In other words, stop following your industry's set rules and disrupt. Put a personality into your brand and do things that no one else is willing to do.  Marcus also shares how sales reps and industry leaders can get out of a pride cycle that they often put themselves in without knowing. The Five Key Consumer Research Factors The one thing that did not change from the "They Ask, You Answer" book is how consumers conduct research on which company they want to buy from. The five subjects they're still researching are: Cost Problem Comparison Reviews Best These five things apply to whatever type of content you're making. This includes written and video content for your social media strategy. Human Connection Matters More The only way you're going to be able to rise above in this new AI-driven world is by connecting to your customers' emotions. This is why video content is becoming more and more popular; they want to see brands before buying from them. Another popular trend is that people are wanting more of a seller-free sales experience, especially on websites. Marcus shares how to do this while keeping the human connection alive. "Brand matters more than it ever has in the history of the world. Because if you think about it, what's going on in the market? Well, businesses are getting fewer Google searches every single day right now. You cannot build your house on Google search." - Marcus Sheridan. Resources Connect with Marcus Sheridan on LinkedIn Listen to the Endless Customers Podcast and Get the book here Visit Marcus website to learn more about him Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

I'm giving you another rerun again. Yes, I know, but you're going to love this episode with my guest Bob Burg, who is an expert sales leader and author with a real go-giver attitude. Listen to this live episode to get the right mindset to help you get prospects. Meet Bob Burg Bob Burg is a salesman who has written a series of books about The Go-Giver, a parable about the principles behind the kind of success most sellers are hoping to achieve. After spending some time in the sales industry, he realized that he wasn't living up to his potential. Until one day he had a conversation with another salesman and recalling how his parents worked to make other's lives better, it hit him.   Instead of trying to meet quota, Bob shifts his focus on how he can serve others, and his reward happens to be more money coming into his pockets. Great salesmanship is about the other person and how they'll benefit from your product or service. Focus on Value People aren't going to buy from you because you need to meet quota or because you're a nice person. They are going to buy from you because they'll be better off after they do. Salespeople need to focus on bringing value to the prospect's life. Value comes first, and the money you receive is a natural result of the value you provided. Value Without Attachment Although people often suggest you should give without expecting anything in return, Bob doesn't exactly agree with that. Instead, give value without attachment to the result. If you're in business serving other people, you should expect to profit greatly because you're bringing value to the marketplace. Just don't be attached to that result. Give value because it's who you are and what you do. When that happens, you create a benevolent context for success. You develop great relationships with people who feel good about you. Communicating Value Bob shares how sales reps can communicate value to prospects through these five elements:  Excellence Consistency Attention Empathy Appreciation To the degree that you can communicate these things to your customer, that's the degree to which you take price and competition out of the picture.  “Money is the thunder to lightning's value. The value comes first.” - Bob Burg.  Resources Listen to Bob Burg's The Go-Giver Podcast for more mindset tips.  Join the Sales Foundation Course for a blueprint to closing more deals.  Grab Bob Burg's The Go-Giver book set.   Another book discussed in this episode was Everybody Matters by Bob Chapman.  Connect with Bob Burg on Facebook and LinkedIn  Also, don't forget to visit his website.  Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.  

You started working at a new company, and on the outside everything seems great. But when it comes time to find leads, everyone completely ghosts you. Even the management-level employees are nowhere to be found. It kind of makes you feel like everyone hates you. I have experienced the same situation, and I'm here to share some tips to help you out when you start a new sales position and it seems like no one can help you get started. Find People Close to Your Proximity If you're struggling with finding leads, consider getting on LinkedIn and network with your connections who are close to your ICP. I share a strategy that I teach in my LinkedIn prospecting course. It's a neat sales trick that works every single time, only when they know you already! You can also ask your proximity connections how they can give you insights on getting leads if my first strategy doesn't work for you. Target Accounts When you have an understanding of those who can potentially buy from you, you can focus on your ICP and target those accounts. Per week, find two to three accounts within a specific organization that are a part of your ICP. Tier 2 Outreach Campaign As an individual sales rep, you may not be able to do a full cold outreach campaign. But you can use tools to help you do one on a smaller scale.  I share how you can use FullEnrich to find emails and phone numbers of your prospects. "The best time to find a job is when you have a job. So if you have a job and it's stable, it might be a good idea to look to see what's out there. Just make sure you maintain longevity in your current position before searching." - Donald Kelly.  Resources Book more appointments with our LinkedIn Prospecting Course Test out FullEnrich to find more clients Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Sometimes it's better to break the script and listen to what your client is saying when trying to close a deal. In today's episode, I chatted with Christian Jack, founder of the Sales Dojo and a master of influence, about why it's important for sellers to understand the psychology of persuasion. He breaks down how the human mind works when sellers become too pushy and how agents can overcome this challenge. Meet Christian Jack Christian Jack is a highly respected sales coach and growth consultant with a proven ability to scale businesses to multiple eight figures. He provides fractional CRO services, one-on-one coaching, and tailored sales training that empower professionals and entrepreneurs to achieve sustainable growth. His practical, personalized approach enables clients to maximize their influence, boost performance, and achieve long-term Sales Is All About Connecting The Dots You want to be a top-performing agent, but to get there, you need to understand that it's not about meeting goals or persuading someone to make a decision.  Sales is about helping prospects connect the dots and showing them that you're the right person to help them. Three points can help prospects connect the dots before you try to persuade them: verbal communication, non-verbal communication, and listening to get them to open up. Verbal Communication Comes Last You may think that people convey verbal messages first; however, this is far from the truth.  Christian breaks down how the human mind conveys verbal communication last due to its two subsets. He also explains how the social mask works when it comes to how we communicate our words to others. Non-Verbal Communication Comes First Do a quick search online for images of mammalian and reptilian brains. Pay attention to the neocortex, or frontal lobe, of each, and you'll notice that the reptilian brain is all about survival. However, the mammalian brain is all about processing information. Of course, the human brain has a larger frontal lobe than other mammals, and this is why we process non-verbal communication first. Christian shares how you can use this in a sales context to better convey your message to prospective customers. Listening To Get Customers To Open Up Have you ever had a customer who wouldn't open up no matter how much you tried? This may be because they feel unsafe around sales representatives due to a past experience. Christian shares how breaking the regular sales script and listening to what the customer has to say can help them stop being closed off with you. “When you become more successful in sales, you realize that it's not really about sales. It's not about persuading someone else. It's about helping them connect the dots and being someone who can help them do that.” - Christian Jack. Resources Christian's special gift Get in touch with Christian on Facebook Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Staying curious is one of the top skills a sales professional must have in order to succeed in this industry. But why is it so important? My guest, Denise Murtha Bachmann, a sales coach and founder of the Sellovatorz programs, is here to tell you about it in this episode. She's going to share how to flawlessly conduct a discovery call and get to the root cause of a problem to help close a deal. Meet Denise Murtha Bachmann Denise Murtha Bachmann is a sales strategist, coach, and fractional sales leader who helps businesses humanize their sales approach while leveraging AI for smarter selling. With a deep focus on relationships, curiosity, and uncovering the probable root cause, she empowers sales teams and founders to build predictable pipelines and close more deals with authenticity.  Through her Sellovatorz programs Denise is redefining modern sales by balancing cutting-edge technology with the human touch buyers demand. Take a Step Back and Slow Down Most sellers try to rush through the sales process to hurry up and close the deal. However, Denise shares that it's better to slow down and ask prospects questions to learn their root problem. Prospective buyers know they have a problem and want a solution to it. But if sellers take the time to help them identify the root cause of the problem, prospects will realize that money isn't a problem when it comes to fixing it. When you give them the ability to see that you're trying to solve the bigger problem, you build a connection with them, which builds trust and credibility with your clients. Working together will help them see that you care about them and make them want to continue through the sales process. Prepare Yourself Before The Call Denise shares that before you jump on a call with a client, you should take the time to educate yourself about them. Here are some things you can do before your discovery call: Have your discovery questions ready. Decide on the difference between a good call and a great call. Understand the client you're looking at: What is their problem and buyer persona? You can use AI tools to help you study your client better. Sales Process Role-Playing Denise and I do some sales role-playing of a startup company competing for the SMB space against HubSpot.  I act as the founder, and she guides me through the process by asking questions to help me understand my root problem and how I can compete in this competitive industry. For sales leaders, Denise shares the biggest takeaway to help you determine the root cause for prospects: Lead with a mindset that you have to slow down to speed up. Let go of the metrics and focus on quality over quantity to meet sales goals. "I think that as leaders and sales representatives, we're constantly on the go because we have metrics to meet.  However, in today's sales environment, we need to let go of those metrics and focus on quality over quantity." - Denise Murtha Bachmann.  Resources Get in touch with Denise on LinkedIn  Sellovatorz Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Hey, hey, hey! I'm back on the road again and here in Dallas celebrating the Sales Kick-Off Season. While here, questions on multi-threading kept popping up, so I'm here to share the four characteristics you must know about your prospects to help you out with this sales challenge. Also, don't forget to reach out to me on LinkedIn! Individual's Title Yeah, I know, a pretty obvious thing to know about your prospect. But it's so important to know this because each individual you're dealing with must be able to move a deal forward in the pipeline.  If their job role is unable to do this, then you're not talking to the right person. Look at their LinkedIn profile or ask other individuals within the organization to learn more about their title. Know Their Responsibilities Sometimes a job title can mean nothing, and a person can just be filling a specific role until the right person comes along.  If you're getting nowhere from learning about an individual's job title, learn what their responsibilities are within an organization.  I like to use ChatGPT to learn more about a person's job responsibilities. This can give you an idea if they're the right person to speak to about moving forward with your offer. How Do They Influence the Deal? You have to sit back and think about how this person influences a deal you're trying to make with the organization.  I provide an example of how you can figure this out and use this to your advantage. How Do They Help the Organization Make Money? If they know how to bring money into the company, then they're more than likely the ones who can make a deal move forward.  For example, a marketing director might bring in money for the company because they're attracting customers to the organization and tracking a KPI on conversion. “If you know these four things while multi-threading on the prospects you're going after, it's going to help you fine-tune your message toward the right individual and make sure the deal progresses properly.” - Donald Kelly. Resources Do you need help creating a podcast? Visit Bluë Mango Studios  Connect and chat with me on LinkedIn  Join my Sales Mastermind Class to start booking more appointments! Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

No, guys, this episode has nothing to do with you switching professions and becoming an auctioneer. However, you will learn four core principles from the industry that will help you become a better sales professional. My guest, Dia Bondi, leadership communication coach and author of Ask Like an Auctioneer, is going to share how to articulate the offers you bring to your clients in a unique way. Also, don't forget to download the hidden gems she shares at the bottom of these show notes. Meet Dia Bondi Dia has an exciting background as a leadership communications coach with over 20 years of experience. She has worked on high-profile projects, including helping Rio de Janeiro win the bid to host the 2016 Olympics.  With a unique love and hobby for fundraising auctioneering she became inspired to write the book "Ask Like an Auctioneer," which focuses on making impactful asks.  Paddle Through The No Auctioneers have a tendency to speak fast, or maybe they're just good at doing a special chant.  The chant they do allows them to keep going until they get a final bid, the highest offer.  If you paid attention, the auctioneers are paddling through each offer until they are able to maximize the initial offer. Importance of Value Another core principle of auctioneers is not defining an offer based on the price. The price is to show the value of the product and how individuals can see that value. You may find it hard to ask for a higher price because you're unable to get the prospect to see the value of what you're offering. Get them to see the worth of your offer, and they'll be ready to spend whatever amount you're asking for. Connect with Prospects with Storytelling Part of your job as a seller is to understand what they really care about to help solve their problem.  Just like an auctioneer, use storytelling to help you practice empathy and connect with prospects on an emotional level. ZOFO: Zone of Freaking Out You know that heart-wrenching feeling you get when you're about to go into a meeting and the  fear of rejection starts to creep in. Dia says it's ZOFO, or the Zone of Freaking Out. She shares how to handle this feeling and to keep pushing so you don't mishandle a deal. “Price is not a way for you to define your own worth. Price is a way to see and understand what they value and how they value it. Not a way to define our own worth and worthiness.” - Dia Bondi.  Resources  Sales Evangelist Listeners Hidden Gems Dia Bondi on LinkedIn  Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

LinkedIn Sales Navigator is a handy tool to help you find prospects, but if you're not using it right, you won't be able to target the ones who have the say in closing a deal. How can you learn to use it to get in touch with C-suite executives? Find out in this episode with my guests Mike and John Murphy, the father-and-son duo of Text Tonality, and learn their three-step strategy for using LinkedIn. Where Did Their Passion for LinkedIn Come From? After struggling to find new clients, John turned to his son Mike for help. Mike had a unique strategy that helped his father find high-stakes clients in no time. Thanks to Mike's method, he and his father are now the proud owners of Text Tonality. Understanding What Filters Are When you first use LinkedIn Sales Navigator, you'll notice the many different filters within the tool. Mike noticed that people usually use the filters incorrectly in two different ways: either using too many or not enough filters. There are a certain number of filters you can use to help you find the right clients. If you DM Mike, he gives you the code to his free training to help you learn this trick. What To Say to C-Suite Executives When You Find Them John shares that to get your message out correctly, you first have to position yourself in front of them. They have to see how you can help them with their problem. If you can't get them to see this, then they're not going to spend 30 minutes on the phone with you. Start with the big problem they have to intrigue them with a solution. Sending LinkedIn Messages Without Spamming John and Mike share that it's best not to send messages within LinkedIn connections. They share how sending Text Tonality messages works better after waiting a day after sending a connection request. Mike also shares how probing can help get prospects to speak to you more after they say no thank you to your first message. If you're struggling with LinkedIn Sales Navigator, consider working with John and Mike at Text Tonality to learn more of their secrets. “Don't be afraid to follow up. People won't get mad at you. They don't mind as long as you do it right." - John Murphy.  "You want to think about how there is an element of numbers to this. A key performance indicator that we look for is a 25% acceptance rate, which means I'm targeting the right people and my profile is resonating." - Mike Murphy.  Resources Learn more LinkedIn secrets at Text Tonality  Connect with John and Mike on LinkedIn Don't forget about the Sales Navigator Secrets Code: wealth24 Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.