Builder Funnel Radio

If your sales feel like a rollercoaster—one great month followed by two slow ones—you're not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business. Listen now to start gaining control over your pipeline.

Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms. You'll learn why traditional strategies aren't working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today's market.

Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!

What's the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won't cut it anymore.

Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!

What's your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller's Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the true value of what you've built—and how to increase it.

In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you've ever wondered whether it's worth emailing your list or nurturing past contacts, this episode is for you.

What if your advertising dollars could go twice as far—and convert better leads—just by adding one missing ingredient? In this episode of Builder Funnel Radio, Spencer shares the powerful one-two punch that transformed his agency from invisible to in-demand: content marketing + advertising. He tells the story of how he landed his first clients by combining educational content with targeted outreach—and how remodelers and custom builders can apply the same strategy today.

The remodeling market is slowing down, and it's hitting hard—fewer leads, delayed projects, and industry-wide budget cuts. In this episode, Spencer breaks down exactly what remodeling business owners should be doing right now to stay profitable, visible, and positioned for long-term success. If you're feeling the pressure, this is the playbook you need.

Too many leads might sound like a dream—but it can quickly turn into a bottleneck if you don't have a plan. In this episode, Spencer shares three smart moves you can make to handle the influx: raise your pricing, get pickier about projects, and build a strategic backlog. If your pipeline is overflowing, this one's for you. Listen now!

Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn't cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it's become an essential tool for remodeling companies ready to scale. Listen now!

Every business has a constraint — the bottleneck that's holding you back from your next level of growth. In this episode, you'll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your biggest business constraints? Don't miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!

Listen in as Spencer outlines several leadership lessons and answers questions around scaling from a small team to a larger one, how to inspire your team during tough times, how to develop leadership skills in yourself and others as well as covering common leadership mistakes he sees business owners making. Finally, Spencer also talks about how to maintain accountability across a growing organization. If you're looking to level up your leadership and marketing strategy, join us for our Remodeler Sales & Marketing Workshop this May! Email us at radio@builderfunnel.com for more information.

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you're serious about growing your business, don't miss this one.

Are your design offers blending in with the competition? Spencer Powell shows you how to transform a generic design contract into a compelling offer that drives commitment. Learn how to productize your design process by naming your offer, setting clear deliverables and pricing, and adding elements like guarantees, scarcity, urgency, and bonuses. This approach helps convert more prospects into committed clients, boosting your conversion rates and paving the way for more construction projects. What was your biggest takeaway from today's episode? Send your thoughts to radio@builderfunnel.com

Too many remodelers and custom builders settle for “Book a Call” and “Request a Quote” that only generate “meh” leads. In this episode, discover how to transform lackluster offers into irresistible lead magnets—like free remodeling guides, design giveaways, and exclusive seminars—that grab attention and build lasting trust. Ready to turn those “meh” leads into game-changing opportunities? Subscribe now!

Struggling to make your advertising profitable? You're not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your ratio, lower your acquisition costs, and maximize revenue from every client. If you're ready to turn your advertising into a growth engine, this episode is for you!

Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it's time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you're stuck in the cycle of working in your business instead of on it, this episode is for you.

Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it's time to clarify what truly counts as a lead. Listen now!

Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he's used to exceed Builder Funnel's revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you'll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it's generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.

How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.

In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It's an honest look at what worked, what didn't, and what every business owner can do to improve their own operations in the year ahead. Listen now!

Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional results. Listen now!

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it's setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.

What's the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!

Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your business growth without relying on it as your primary lead generator.

Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.

Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we'll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you're looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!

Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company's growth trajectory. Hit play to learn how you can start stepping out of the sales process and keep your growth on track.

Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you'll gain insight into setting achievable milestones and accelerating your business forward. Listen now!

Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.

Ever wonder how much you should be spending to acquire a customer? It's probably more than you think, and that's great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amount to invest.

Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you're struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you're targeting the right clients for your business.

Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you're managing your ads in-house or working with an agency, tune in to discover what works for reaching premium clientele online.

Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you're a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.

Is your SEO strategy delivering real results, or are you wasting money? In today's episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen now!

Discover the 10 marketing and sales KPIs that truly matter for remodelers and custom builders as Spencer breaks down the metrics that impact your bottom line. Move beyond the fluff of impressions and clicks to focus on customer acquisition cost, qualified leads, and more. Don't miss out—tune in today!

Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!

Curious about the cost of working with a marketing agency? Spencer breaks down the key components—services, technology, and advertising—to help you understand where your investment goes. Want to learn more? Click play and discover the details!

Spencer and Dustin Elliot of BUILDXACT delve into Customer Success, highlighting common mistakes remodelers and builders make. Dustin shares best practices and simple changes that can significantly impact your customer success. Curious to learn more? Listen now!

Following up in sales is where the big money gets made, yet many remodelers struggle with consistency and purpose. Spencer and Ricky First dive into why effective follow-up is critical, common mistakes to avoid, key elements of a successful strategy, the ideal frequency and timing, tools for managing follow-ups, and how to handle being ghosted. Listen today!

Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you grow, steal market share, and outpace competitors. Start prioritizing marketing to truly expand your business. Listen now!

Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transform your marketing strategy today!

Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!

Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.

Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!

Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!

For years, there's been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we're going to settle the debate! Listen now to see how these two approaches stack up against each other.

I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.