Builder Funnel Radio

In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the importance of understanding one's brand, tailoring marketing efforts to specific audiences, and leveraging AI to enhance marketing effectiveness. The hosts also share practical insights and strategies for implementing these concepts in real-world scenarios.

Spencer breaks down one of the most common frustrations remodelers and builders face: attracting the wrong types of projects. He walks through a step-by-step way to diagnose where the breakdown is happening, whether it's marketing, your website, or your sales process, and how to adjust so you consistently land the higher-value projects you're aiming for. If you've ever felt stuck taking work below your sweet spot, this conversation will show you how to change that.

In this episode, Spencer shares some of the biggest takeaways from the past year—lessons that reshaped how he thinks about growth, leadership, and long-term success in business. If you're navigating the ups and downs of scaling a remodeling or building company, this conversation will give you fresh perspective and practical insights you can apply right away.

In this episode, Kai Biami and Spencer Powell discuss how to leverage AI to dominate local SEO. They cover the importance of deep research, data analysis, website audits, content creation, A/B testing, and the significance of project spotlight pages. The conversation emphasizes practical strategies for remodelers and builders to enhance their online presence and improve their marketing efforts using AI tools.

In the finale of our “Marketing Math Remodelers Ignore” mini-series, Spencer shows how sales process gaps—slow follow-up, weak nurture, and low booking rates—silently crush ROI. You'll learn practical ways to hit 1–5 minute “speed to lead,” stack 6–13 follow-ups that actually connect, and lift bookings 10–20% without buying more leads. Tune in to tighten your funnel, lower CAC, and turn existing demand into closed revenue.

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market.

Need more leads? In this episode, Spencer shares a simple framework to help you figure out if you need more traffic (Attract) or better conversion (Convert). Learn the benchmarks to watch, how to improve your site's conversion rate, and the role of strong lead magnets. Use this methodical approach to diagnose the problem and unlock more leads for your remodeling business.

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market. The episode concludes with actionable takeaways for listeners to leverage AI effectively in their businesses.

This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you've ever been tempted by cheap leads that don't convert, this episode will help you reframe your marketing math so you can scale profitably.

A client paused their marketing in Q2 to save money—and by Q3, they were down $200,000 in expected revenue. In this episode of Builder Funnel Radio, Spencer Powell unpacks why stopping marketing kills momentum, what it costs long-term, and smarter ways to handle being “too busy” without cutting the very thing driving growth.

Thinking about joining us for the Builder Funnel Workshop this October? In this episode, Spencer breaks down exactly what you can expect from the two-day event in Colorado Springs: from uncovering your biggest growth constraints to building a clear action plan for 2026. You'll hear how the workshop goes beyond marketing to tackle sales, operations, hiring, and leadership, equipping you with the strategies to scale your remodeling business with confidence. :point_right: Reserve your spot today at builderfunnel.com/workshop.

This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you're investing in marketing without the right math, you could be flying blind.

Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.

In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers. They also break down the release of GPT-5, what's new, what's changed, and why it matters for everyday users. Whether you're just starting to explore AI or looking to deepen your expertise, this episode delivers practical strategies, real-world examples, and a candid look at the future of AI in construction and marketing.

Part 3 of The Visibility Shift: You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing and amplify it across your website and online platforms to build trust before the sales conversation even starts.

Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients.

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros. They break down how tools like Google's AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses. You'll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.

Part 2 of The Visibility Shift series — Homeowners trust what others say about you more than what you say. In this episode, Spencer breaks down how to build third-party proof through reviews, local directories, partner mentions, and media features so you don't get overlooked online.

After a tough 2025, signs point to modest growth ahead. Spencer unpacks industry forecasts, growth drivers, and key risks to watch in 2026 and shares what smart remodelers should be doing now to get ahead of the rebound.

AI is no longer a "nice-to-have," it's a must for remodelers and builders who want to stay competitive. In this episode of AI Marketing for Remodelers & Builders, we're breaking down why AI adoption isn't a choice anymore and how you can start using it in your business today. Here's what we cover: How fast AI tools have evolved in just 3 years The dramatic shifts in the marketing landscape because of AI How Builder Funnel has adapted along the way Our journey: where we started, where we are now, and where we're headed Actionable steps for remodelers & builders to start with AI today If you're ready to understand how AI is reshaping marketing and how to keep up, this episode is for you. Resources & Links Mentioned in This Episode: Learn more at: https://www.builderfunnel.com/ Follow Kai On LinkedIn: www.linkedin.com/in/kai-biami-11849a171

Part 1 of The Visibility Shift Series Search behavior is changing fast, and Google isn't the only place homeowners are discovering remodelers. From YouTube to ChatGPT to Reddit, visibility now depends on more than SEO. Learn where your ideal clients are actually looking and what builds trust across platforms.

A remodeler generated $4 million in revenue and a 13x marketing ROI using a strategic, multi-channel inbound system. Spencer breaks down how they did it, what made it work, and why tracking your true ROI by channel is the key to smart growth decisions.

Most remodeling companies dream of perfect leads, but the reality is, high-ROI pipelines come with noise. Spencer breaks down why sifting through junk leads is just part of the game, how to focus on cost per acquisition (not cost per lead), and practical ways to filter better without killing your pipeline.

Having too many leads might seem like a good problem, but it can quietly stall your momentum if handled the wrong way. When your pipeline is full and your schedule is booked, it's tempting to scale back, but that decision often creates bigger issues down the road. This episode explores what to do instead, offering practical ideas to help you keep growing without overwhelming your team or compromising your margins. If you're navigating rapid growth or wondering how to manage demand without losing your edge, this one's for you.

Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are all playing critical roles in staying visible and building trust. The landscape may be more complex, but with the right approach, it's also full of opportunity.

Growth is messy, painful, and often far less glamorous than it looks from the outside—and this episode dives headfirst into the uncomfortable truths that come with scaling a small business. From letting go of great team members who can't grow with the company, to rebuilding systems mid-flight, to the loneliness and weight of leadership, this is an honest look at the emotional and strategic challenges that come with ambition. You'll also hear reflections on choosing profitability, outgrowing past strategies, and navigating the “messy middle” of change—all with the goal of building something stronger on the other side.

Would ChatGPT recommend your remodeling company if a homeowner asked it who the best remodeler in your city is? AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new way homeowners search, and most remodelers are invisible to them. In this episode, we break down how to fix that. You'll get a clear, actionable guide to training AI tools to recognize and recommend your business. We'll cover what LLMs (Large Language Models) actually look for, how to structure your content and site, and why things like schema markup and FAQ formatting matter more than ever. If you're still relying only on traditional SEO, you're already behind. This episode will help you catch up and get ahead. What You'll Learn: Why LLM Optimization is the new SEO The signals AI tools use to rank and recommend remodelers A 6-step checklist to boost your AI visibility How to test your business in ChatGPT—and what to do if you don't show up Bonus power plays to win in Google's AI Overviews and beyond Visibility is shifting. This episode gives you the roadmap to stay discoverable and dominate in the AI-powered search era.

Most companies either aren't tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it's a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!

Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.

If your sales feel like a rollercoaster—one great month followed by two slow ones—you're not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business. Listen now to start gaining control over your pipeline.

Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms. You'll learn why traditional strategies aren't working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today's market.

Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!

What's the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won't cut it anymore.

Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!

What's your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller's Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the true value of what you've built—and how to increase it.

In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you've ever wondered whether it's worth emailing your list or nurturing past contacts, this episode is for you.

What if your advertising dollars could go twice as far—and convert better leads—just by adding one missing ingredient? In this episode of Builder Funnel Radio, Spencer shares the powerful one-two punch that transformed his agency from invisible to in-demand: content marketing + advertising. He tells the story of how he landed his first clients by combining educational content with targeted outreach—and how remodelers and custom builders can apply the same strategy today.

The remodeling market is slowing down, and it's hitting hard—fewer leads, delayed projects, and industry-wide budget cuts. In this episode, Spencer breaks down exactly what remodeling business owners should be doing right now to stay profitable, visible, and positioned for long-term success. If you're feeling the pressure, this is the playbook you need.

Too many leads might sound like a dream—but it can quickly turn into a bottleneck if you don't have a plan. In this episode, Spencer shares three smart moves you can make to handle the influx: raise your pricing, get pickier about projects, and build a strategic backlog. If your pipeline is overflowing, this one's for you. Listen now!

Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn't cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it's become an essential tool for remodeling companies ready to scale. Listen now!

Every business has a constraint — the bottleneck that's holding you back from your next level of growth. In this episode, you'll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your biggest business constraints? Don't miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!

Listen in as Spencer outlines several leadership lessons and answers questions around scaling from a small team to a larger one, how to inspire your team during tough times, how to develop leadership skills in yourself and others as well as covering common leadership mistakes he sees business owners making. Finally, Spencer also talks about how to maintain accountability across a growing organization. If you're looking to level up your leadership and marketing strategy, join us for our Remodeler Sales & Marketing Workshop this May! Email us at radio@builderfunnel.com for more information.

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you're serious about growing your business, don't miss this one.

Are your design offers blending in with the competition? Spencer Powell shows you how to transform a generic design contract into a compelling offer that drives commitment. Learn how to productize your design process by naming your offer, setting clear deliverables and pricing, and adding elements like guarantees, scarcity, urgency, and bonuses. This approach helps convert more prospects into committed clients, boosting your conversion rates and paving the way for more construction projects. What was your biggest takeaway from today's episode? Send your thoughts to radio@builderfunnel.com

Too many remodelers and custom builders settle for “Book a Call” and “Request a Quote” that only generate “meh” leads. In this episode, discover how to transform lackluster offers into irresistible lead magnets—like free remodeling guides, design giveaways, and exclusive seminars—that grab attention and build lasting trust. Ready to turn those “meh” leads into game-changing opportunities? Subscribe now!

Struggling to make your advertising profitable? You're not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your ratio, lower your acquisition costs, and maximize revenue from every client. If you're ready to turn your advertising into a growth engine, this episode is for you!

Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it's time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you're stuck in the cycle of working in your business instead of on it, this episode is for you.

Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it's time to clarify what truly counts as a lead. Listen now!

Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he's used to exceed Builder Funnel's revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you'll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it's generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.

How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.