BuiltBy

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This is a podcast for home improvement and home services marketers. This is BuiltBy. Every week, Matt Minor (Growth Marketing Manager @ Hatch) discusses the latest marketing trends, interviews home improvement companies and solution providers, and provi

Hatch


    • Sep 30, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 32m AVG DURATION
    • 52 EPISODES


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    Latest episodes from BuiltBy

    How to Give Homeowners the Experience They Want

    Play Episode Listen Later Sep 30, 2021 25:14


    #BuiltBy Ep. 52 ft. Hearth

    How to Sell Like A $100 Million Home Remodeler/Builder

    Play Episode Listen Later Sep 23, 2021 52:15


    #BuiltBy Ep. 51 ft. Adam McCaa, Chief Communications Officer @ Alair Homes

    How to Market Your Home Improvement Business Like An Agency

    Play Episode Listen Later Sep 16, 2021 35:08


    #BuiltBy Ep. 50 ft. Ronak Patel, Head of Growth Marketing @ Block Renovation

    How to Hire (or Become) a Home Improvement Sales Manager

    Play Episode Listen Later Sep 9, 2021 36:15


    #BuiltBy Ep. 49 ft. Collin Beck, Sales Manager @ Express Flooring

    Is the One-Call Close Dying – or Thriving – in Home Improvement?

    Play Episode Listen Later Sep 2, 2021 66:55


    #BuiltBy Ep. 48 ft. OneLeg and Grosso University

    How to Ready Your Business for Changing Market Conditions

    Play Episode Listen Later Aug 26, 2021 37:25


    #BuiltBy Ep. 47 ft. BuildZoom

    How to Build on the Past and Innovate Your Business

    Play Episode Listen Later Aug 13, 2021 36:55


    #BuiltBy Ep. 46 ft. 3 Generations Improvements

    How To Make Social Media A Powerful Marketing Tool

    Play Episode Listen Later Jul 28, 2021 30:04


    #BuiltBy Ep. 45 ft. Lindus Construction

    How A Startup Builder/Remodeler Grew Into A Franchise

    Play Episode Listen Later Jul 20, 2021 42:47


    #BuiltBy Ep. 44 ft. Alair Homes Plano

    How to Stop Wasting Time (and Money) With Your Marketing

    Play Episode Listen Later Jul 9, 2021 44:43


    #BuiltBy Ep. 43 ft. Vic Sun, Founder @ OneLeg Marketing

    How To Re-Engineer Your Home Improvement Sales Process & Win

    Play Episode Listen Later Jun 17, 2021 30:42


    #BuiltBy Ep. 42 ft. Chuck Thokey

    How A $6.5M+ Roofing Business Was Built With Marketing

    Play Episode Listen Later Jun 10, 2021 31:01


    #BuiltBy Ep. 41 ft. Greta Bajrami, CEO & Founder @ Golden Group Roofing

    How to Make Repeats and Referrals A Reliable Revenue Stream

    Play Episode Listen Later Jun 3, 2021 28:19


    #BuiltBy ft. David Lupberger, President @ Remodel Force

    How to Professionalize Your Marketing and Build Demand

    Play Episode Listen Later May 27, 2021 32:14


    #BuiltBy Ep. 39 ft. Cassi Hallam @ System Pavers

    How to Keep Customers Happy When Jobs Are Booked Out

    Play Episode Listen Later May 20, 2021 14:36


    #BuiltBy Ep. 38

    How a Former Pro Football Team Owner Runs His Solar Business

    Play Episode Listen Later May 13, 2021 36:51


    #BuiltBy Ep. 37 ft. Lumina Sun Smart Home

    How To Find And Hire Labor To Get Your Booked Jobs Finished Faster

    Play Episode Listen Later May 6, 2021 10:56


    #BuiltBy Ep. 36 | Bonus Episode

    How to Create the Best Customer Experience in Your Market

    Play Episode Listen Later Apr 29, 2021 36:56


    #BuiltBy Ep. 35 ft. Tim Faller (Remodelers Advantage) and Chris Bache (Hatch)

    How to Build a Viral Home Improvement Brand From Scratch

    Play Episode Listen Later Apr 22, 2021 22:47


    #BuiltBy Ep. 34 ft. The Best Damn Roofer (Josh Bigger)

    How a 4 Sentence Story Ignited This Roofing Business' Marketing

    Play Episode Listen Later Apr 15, 2021 32:22


    #BuiltBy Ep. 33 ft. Todd Kavanaugh, Director of Marketing @ Baker Roofing Company

    How a Top 500 Home Improvement CEO Built His Business

    Play Episode Listen Later Apr 1, 2021 53:44


    #BuiltBy Ep. 32 ft. Brian Gottlieb, Founder & CEO @ Tundraland

    How to Dominate Your Market With a Small Marketing Team

    Play Episode Listen Later Mar 25, 2021 35:29


    #BuiltBy Ep. 31 ft. Vicki Kiger, Director of Marketing @ Exterior Source

    How to Build a Persuasive Website That Converts Visitors to Leads

    Play Episode Listen Later Mar 18, 2021 32:37


    #Builtby Ep. 30 ft. Tim Brown, Founder @ Hook Agency

    How to Hire The Right People to Maximize Your Leads

    Play Episode Listen Later Mar 11, 2021 24:23


    ft. Steve Glaze, VP of Sales @ Smart Exteriors

    How the iOS 14 Update is Going to Affect Your Marketing

    Play Episode Listen Later Mar 4, 2021 29:41


    ft. Ben Levesque, Marketing Director @ Webrunner

    How To Create Powerful Content That Converts Leads To Customers

    Play Episode Listen Later Feb 25, 2021 33:11


    #BuiltBy Ep. 27 ft. Tess Wittler

    How to Target Specific Neighborhoods with Facebook Ads [Bonus Episode]

    Play Episode Listen Later Feb 18, 2021 15:40


    Disclaimer - this podcast might not make much sense unless you can see it. Go to usehatchapp.com/blog for the full video.

    How HVAC Businesses Can Strengthen Their Online Reputation

    Play Episode Listen Later Feb 11, 2021 27:30


    This week, Matt chats with Eric Thomas @ Rival Digital, a digital marketing agency for the HVAC industry. They discuss reputation management, and ensuring your online presence is as strong as possible.

    How to Stay Compliant and Better Qualify Leads

    Play Episode Listen Later Feb 4, 2021 22:13


    This week, I spoke with Justin Myers, sales director at ActiveProspect to chat about compliance, lead qualification and data enrichment.

    How to Build a Call Center In Your Remodeling Business

    Play Episode Listen Later Jan 28, 2021 27:44


    #BuiltBy Ep. 23 ft. Southwest Exteriors Want to maximize your marketing efforts in 2021? Here's something to consider: a call center - even if it's just a call "person" to start with. This week, Matt chats with Ryan Shutt, Marketing Director at Southwest Exteriors.

    How to Get Leads your Competitors Don't Know Exist

    Play Episode Listen Later Jan 21, 2021 29:03


    This week, Matt chats with Spencer Powell, Founder @ Builder Funnel, an inbound marketing agency for the home improvement industry. They discuss the concept of inbound marketing and how your home improvement business can implement it this year.

    How to Take On The Goliaths in Your Remodeling Market

    Play Episode Listen Later Jan 13, 2021 26:51


    #BuiltBy Ep. 21 ft. Kyle Powers, Consultant @ Tony Hoty Consulting

    How to Create AWESOME Home Improvement Facebook Ads

    Play Episode Listen Later Jan 6, 2021 35:06


    BuiltBy #20 ft. Sam Eiler , Co-Founder @ Boostpoint

    Make Your Remodeling Business The Lobster on a Cheese Plate | #BuiltBy Ep. 19 | Remodelers Advantage

    Play Episode Listen Later Dec 4, 2020 23:40


    In this episode, Matt talks with Mark Harari, Vice President at Remodelers Advantage (and soon to be acclaimed author). They discuss:

    From Designing Houses to Building a Remodeling Company | #BuiltBy Ep. 18 ft. Liv Companies

    Play Episode Listen Later Oct 23, 2020 26:03


    What Your Remodeling Business Can Learn From a Shower Head | ft. Level 10 Contractor

    Play Episode Listen Later Oct 9, 2020 27:45


    Matt chats with Rich Harshaw, founder and CEO of Level 10 Contractor about how he coaches business' to refine their marketing identity. They discuss:

    Marketing and Leadership Tips From A Home Improvement Tech Founder | #Builtby Ep. 16 ft. CompanyCam

    Play Episode Listen Later Sep 11, 2020 28:44


    How the #1 Remodeling Business In the U.S. Does Marketing | #BuiltBy Ep. 15 ft. Power Home Remodeling

    Play Episode Listen Later Aug 7, 2020 33:56


    As the #1 remodeling business on Qualified Remodeler's Top 500 list, there are two things that set Power Home Remodeling apart from other remodeling companies - their emphasis on customer and employee satisfaction. In this week's #BuiltBy

    What do Homeowners Want From Their Remodeling Company? | #BuiltBy Ep. 14 ft. Qualified Remodeler

    Play Episode Listen Later Jul 31, 2020 27:16


    Do you know what homeowners actually want? In this week's #BuiltBy, Matt chats with Patrick O'Toole, SVP & Owner at Sola Group, Inc., which publishes renown industry publication Qualified Remodeler. Recently, Qualified Remodeler partnered with Guild Quality to publish the 2020 Customer Satisfaction Report, a survey of 100,000 consumers who recently had a home project completed. The report outlines the primary positive and negative qualities the homeowner experienced during the process. Matt and Patrick discuss: The biggest findings from this year's customer satisfaction report. Consumer desires that home improvement businesses struggle to satisfy. QR's Top 500 report and the traits that make a great business stand out from a good business. Where most companies are turning for leads now that home shows are cancelled or rescheduled. Increase in optimism and business - how can businesses handle the chaos? Learn more about QR and read the report at: https://www.qualifiedremodeler.com/qr-guild-quality-customer-satisfaction-report-2020/ Learn more about Hatch at Usehatchapp.com

    The EASIEST Home Improvement Digital Marketing Wins | #BuiltBy Ep. 13 ft. Built-Right Digital

    Play Episode Listen Later Jul 24, 2020 32:22


    This week, Matt chats with Kevin McKenzie, M.S., co-owner and data scientist at home improvement digital marketing firm Built Right Digital. They discuss:

    The Secrets of The Best Home Improvement Leaders | BuiltBy Ep. 12 ft. Built to Build Academy

    Play Episode Listen Later Jul 17, 2020 35:35


    This week, Matt chats with Shawn Van Dyke, Author and Founder of the Built to Build Academy. Shawn's expertise in running the show at several home improvement companies has led him to coaching hundreds of pros. In this podcast, Shawn shares some of his proven tactics to turn managers and owners into true leaders. They discuss:

    11 - The Journey from Call Center Rep to Sales Manager | ft. Renewal by Andersen

    Play Episode Listen Later Jul 8, 2020 40:31


    10 - Are You Making These Home Improvement Business Mistakes? | ft. Dave Yoho Associates

    Play Episode Listen Later Jun 12, 2020 33:26


    In this week's episode of #BuiltBy, Matt sat down with Rick McIntire, Consultant for Dave Yoho Associates to discuss the top mistakes he sees home improvement companies making regularly.

    09 - Balancing Your Inbound and Outbound Home Improvement Marketing | ft. All Weather Seal West Michigan

    Play Episode Listen Later May 29, 2020 24:26


    08 - The "New Normal" in the Remodeling Industry | ft. ProRemodeler

    Play Episode Listen Later May 22, 2020 28:31


    Matt chats with James McClister, Managing Editor @ ProRemodeler about the "New Normal" of the remodeling and home improvement industry. They discuss: How ProRemodeler and home remodeling as a whole reacted to crisis. Insights into virtual vs. in-person selling. Catching the rising tide of television advertising (plus some tips that could save you $$$!) The fine line of educating and inundating your customers and employees.

    07 - Virtual Appointments & Evolving Home Improvement Companies | ft. K&B Home Remodelers

    Play Episode Listen Later May 8, 2020 22:40


    In this week's episode of #BuiltBy, Matt sits down with Mike Damora, owner of K&B Home Remodelers and Business Development (?

    06 - Leading Through Crisis | ft. Antis Roofing and Waterproofing

    Play Episode Listen Later May 1, 2020 38:02


    This week, Matt sat down with Charles Antis of Antis Roofing and Waterproofing. The two discussed leadership, best practices, and insights into leading teams through crises like COVID-19. Learn More: Antis Roofing and Waterproofing - https://www.antisroofing.com/ Hatch - https://www.usehatchapp.com/

    05 - Leading Sales Teams with Process | ft. Pella Windows & Doors Mountain West

    Play Episode Listen Later Apr 24, 2020 23:12


    Matt sits down virtually with Stacy Knop, sales director at Pella Mountain West to discuss sales leadership. They cover: Managing sales remotely. Processes to ensure proper training. Building an effective virtual appointment strategy. Using messaging tools to have visibility and to help train. Out-of-the-box hiring - leveraging a semi-retired former rep to manage rehash and nurture sales. How Pella Mountain West uses Hatch and how it has impacted their sales and outreach efforts.

    04 - State of the Home Improvement Industry | ft. G. Fedale Roofing & Siding

    Play Episode Listen Later Apr 10, 2020 27:09


    This week, Matt and Josh dive into the data and share some insights into how quarantine has affected homeowners' buying and search habits. The guys are joined by Kevin Fetterman from G. Fedale Roofing & Siding to discuss how his company is seeing results by implementing new technology and continuing to innovate during COVID-19. G. Fedale Roofing: https://www.gfedaleroof.com/ Hatch: https://www.usehatchapp.com

    03 - Navigating COVID-19 with Technology | ft. MarketSharp

    Play Episode Listen Later Mar 20, 2020 30:06


    In this special quarantine episode, Matt and Josh discuss the COVID-19 impact to the home improvement industry, and how some businesses are using technology to overcome the uncertainty. This week's guest is Tim Musch, Director of Business Development and Founder of MarketSharp. Having spent 30+ years in the industry, Tim gives insight to how Coronavirus compares to other world events and how he sees the industry recuperating.

    02 - Mastering Social Media | ft. The Window Source West Texas

    Play Episode Listen Later Mar 13, 2020 43:05


    In this episode, Matt and Josh dive into social media and discuss the different aspects of organic and paid. They're joined by Melissa Fuentes, marketing coordinator at The Window Source West Texas.

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