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How do you keep clients coming back over and over? Candace D'Agnolo, from Pet Boss Nation, joins the show to discuss how to create raving fans of your business. Candace breaks down strategies for building long-lasting relationships with clients, and how to help them fall in love with your services. She also shows us ways to increase the perceived value of your business, while anticipating your client's needs. Finally, Candace encourages us to implement follow-up services as a way to keep clients invested and engaged. Main Topics Building lasting relationships Increasing perceived value Anticipating needs Follow-up services Main takeaway: If you approach your clients from a place of service - it's never selling. About our guest: From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world, Candace has experienced first-hand the extreme struggles and ultimate successes of pet entrepreneurship since 2004. The one thing she wished she had but couldn't find was a support system of industry peers who believed in community over competition, mentors who could guide her, and a resource for the best marketing ideas around. Candace owned and operated three brick and mortar pet businesses with 27 employees before she turned 30 called Dogaholics. And by the time the recession rolled around in 2010, she was buried in debt--to the tune of $400,000. WOAH. Despite the outward appearance of success, her health, wealth and happiness were so far out of reach, she wondered when she'd ever see them again. But then, the tide changed. She invested in the support she desperately needed from mentors and went on to hit the multiple 7-figure revenue mark. Even after selling three pet businesses, one to Bentley's Pet Stuff and another to Destination Pet (together totaling a multiple 7 figure exit), her proudest moment was actually going from a negative $5,000 in the bank on the regular to three months worth of business expenses saved. It proved she was on the right track and could do anything! Her original brick and mortar retail pet supply stores transformed into multiple revenue streams including retail, grooming, doggy daycare, boarding, training, dog walking, play park memberships, online informational products, books and merchandise. Pet Boss Nation was founded in 2017 because Candace knew the pet industry was craving connection, needed leadership from the trenches and some business secrets to add to all the love of health and wellness knowledge for animals! Having created a community from 0-4,000+ in a short amount of time, Candace and the Pet Boss Nation team now teach business growth strategies through coursework, seminars, private sessions, brand partnerships, one-on-one sessions, and through industry magazine columns, webinars and blogs. Links: petbizbootcamp.com petboss.com Pet Boss Club Buy PSC Merch Give us a call! (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: feedback@petsitterconfessional.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters www.petsitters.org
There is a bunch of new dirt out about Urban Meyer's time in Jacksonville. Kid Rock was on Tucker Carlson on FOX News last night. You can bring your own snacks to the movie theater....what is your favorite? Spring Break is different it places it used to be. Plus, pet stuff, Treadmill Trivia, Mahomed Hadid, Amanda Bynes, Red Hot Chili Peppers, going to Vegas and more!
What are odd things that your pet does? See omnystudio.com/listener for privacy information.
With 65 stores, Bentley's Pet Stuff owner Giovanni Senafe takes me through the no-bullshit view of pet retail. Giovanni and wife Lisa Senafe have had their share of ups and downs and the lessons learned through their many experiences are being shared in this episode. Here are my favorite takeaways from the interview: - A lot of people really don't want to sell, they feel they are forced to sell... -94% of the time it doesn't work out, owners don't make good employees... -Our people are our biggest secret weapon -Co-op on steroids - Own who you are -If you over-promote the curbside and on-line right now you are commoditizing what is unique about the independents... -Your loyalty is to your customers, your employees, and yourself... This episode was brought to you by Doobert - connecting rescues, volunteers, fosters, animal transport, and pet adopters through technology. Please help by joining the Doobert community through sponsorship and volunteering. *The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services. This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.* --- Send in a voice message: https://anchor.fm/tazz-thepetropolist/message
On today’s episode of Get Away to Grafton, we’re sharing with you reasons to shop local in Grafton this holiday season for unique holiday gifts! No matter who you’re buying for, Grafton has the perfect gift. Grafton is known for its amazing variety of large commercial businesses, but did you know it also has unique small shops? Though they may be small in size, our small businesses are great places to keep in mind! Join us as we paint a picture for you of what your small business holiday shopping could look like in Grafton, WI! Don’t forget to mark your calendars for #shopsmall Saturday happening November 24th! Our first guest, Kathleen McGlone, owner of Slow Pokes Local Foods in downtown Grafton, is sharing with us some of the exciting holiday and seasonal food items available at her healthy and friendly location. We know it can be hard to eat healthy, especially during the holiday, but with the help of Slow Pokes, it can be made simple! For more information about Slow Pokes Local Foods, please visit them on their website or on Facebook: http://www.slowpokesfood.com/ or @slowpokeswisconsin Up next, our friend Michelle Pelletier of Bentley’s Pet Stuff in Grafton, shares with us Thanksgiving and Christmas gifts for your four-legged friends you won’t want to miss! From Da Bird, to Holiday Emoji pet cookies, you’re going to want to stop in and make sure you don’t miss out on exciting deals and steals! For more information about Bentley’s Pet Stuff, please visit them on their website or on Facebook: https://petstuff.com/ or @bpsgrafton Joining us to talk chocolate, a favorite topic for anyone we think, is Tara Connelly, owner of Sweettrio in downtown Grafton. Hear about the favorites of many sold every day both online and in store. You won’t want to miss a sneak preview of holiday items hitting shelves soon! To place a special holiday order, or to learn more about Sweettrio, be sure to check them out on their website or Facebook page: www.sweettrio.com or @sweettriochocolate Finally, to end our day on a positive note with wine, cocktails, appetizers and a relaxing dinner, sit back and hear from Frank Maydak, co-owner of Pourvino Winebar & Bistro located in downtown Grafton. Hear about the weekly specials available to you, learn about the mouthwatering menu pertaining to food and drinks, and learn more about reserving Pourvino Winebar & Bistro for your holiday party! For more information about Pourvino Winebar & Bistro, be sure to check them out on their website or Facebook page: pourvino.net or @pourvinowinebareandbistro2grafton For more information about shopping local during the holidays in Grafton, and to learn about places that were not mentioned in today’s episode, please visit us at grafton-wi.org or “Like” and follow us on our Facebook page @graftonchamberofcommerce and stay up to date on our weekly #stayandplaymoment posts!
How Lisa Senafe grew Bentley’s Pet Stuff to multiple locations; Under the Weather, freeze-dried bland diet for sick pets; Jeremy Cohen (Boston Dog Lawyers) on how law works for/against pets and owners
I am a firm believer that the function of marketing is to grow business and support sales. Great story telling, wonderful commercials, and fantastic events all sound great, but they need to have calls-to-action that tie with sales directly or indirectly. Otherwise, they are just some marketing fluff. I met Jenny, CEO for 3 Busy Dogs, a company that makes beer for dogs. Yes, you hear me right. Beer for dogs, but no-alcohol. The company is small, so she doesn’t have a big marketing budget. To create buzz, she relies heavily on user-generated content on social media and co-marketing. User-generated content such as pictures of owners and their dogs hiking, watching TV or simply just spending time together, drinking beers and living it up. You know, cute dog and cat pictures garner tons of likes and shares. Any free media impressions are good media impressions. Jenny also focuses on co-marketing. She doesn’t do co-marketing for the sake of doing co-marketing. Whatever co-marketing she does, it has to sell her products. She finds products that will complement her dog beer. For example: what goes well with beer? Oh, pizza. Yes, there’re pizzas for dogs. She partners with Paw’s pizza. What else goes well with beer? Oh, Cigars! She found a company that offers cigar sausages for dogs. I am serious. Oh, what more things go with beers? What about yogurt? Yes, there is frozen yogurt for dogs. I am not making this up. Feel free to Google dog pizzas, dog cigar sausages, dog frozen yogurt. And to sell more beers, she actually creates various beer float recipes which combine beer and different flavors of yogurt as treats for your dogs. I was laughing so hard when she was talking to me. I was not laughing at her, but I was laughing with her. Those are clever and creative ideas to sell more products. You go, Jenny. Bentley’s Pet Stuff has stores in multiple states and took the beer float idea and created “ice cream social” events to offer dogs free ice cream and beer floats to drive foot traffic during the summer. To me, this is a creative, fun, and low-cost way to drive traffic and increase sales, in addition to building brand awareness. Partner marketing can also work on the B2B side. Jobi George, VP of Business Development and International Operations at StreamSets, shared his partner marketing story with me. Since companies’ data comes from different systems, StreamSets helps companies manage and organize dataflow in pipelines. They call themselves air traffic control for data. StreamSets, a start-up, does not have a big marketing budget. To make their marketing dollars go further, they choose partners who can complement their solutions. ‘Together is better’. Co-marketing helps them present a strong solution for their joint target customers. Cloudera, a platform for machine learning and analytics optimized for the cloud, doesn’t offer the dataflow performance management that Streamsets does. If they work together, they create a end-to-end solution for their target customers. So they partner to create joint messaging. StremSets positions itself as an ideal solution for data input into the Cloudera infrastructure. They attend industry conferences together. They develop invitation list to invite each other’s customers to attend special events. They also do webinars incorporating both platforms and create joint white papers and other content. Jobi said it nicely: “The purpose of partner marketing is to make one plus one equals more than two. At the end of the day, it’s about creating more customers for both companies.” Of course, the B2B example doesn’t’ sound as much fun as ice cream social. But it is equally impactful to drive demand. Are you doing co-marketing in your company? Share your example with me. It was wonderful talking to Jenny and Jobi. Send me your marketing questions via Twitter @pamdidner Be well. Until next time.
On this show is Lisa Senafe owner & founder of Bentley’s Pet Stuff. We all love our pets so why not give them the best treatment possible? With 32 locations now across many states, Bentley’s vision has come to fruition. Started in 2008 at their downtown Arlington Heights location, Lisa’s idea was to open stores...
Segment 1: Tom Hopkins is world-renowned as The Builder of Sales Champions. He is the author of “How to Master the Art of Selling™".Segment 2: Daymond John is the creator of FUBU and star of Shark Tank. He partners with Miller Lite Tap the Future contest to help passionate entrepreneurs make their business dreams a reality. He is joined by last year's winners Bellhops. Segment 3: Peter Bregman is the author of Four Seconds: All the Time You Need to Stop Counter-Productive Habits and Get the Results You Want. Segment 4: Denise Bosler is the principal of the design firm Bosler and the author of the book Creative Anarchy.Segment 5: Jason Sanchez is the founder and owner of Pet Stuff with 7 neighborhood pet stores and an area-wide pet supply delivery service. Sponsored by Sage, Nextiva, and The UPS Store.
Pet lovers enjoy novels that include dogs and cats, but the author better get the facts right! Misspelling breed names, calling the cat an "it" or (horrors!) showing the supposedly savvy heroine doctoring the doggy hero with human medication toxic to pets brings out readers’ claws. We purr with delight when authors include real-life characters and their pets-- and bestselling author John Gilstrap’s latest thriller, No Mercy includes a tribute to his own furry muse. John also shares his take on author responsibility, and whether writers should worry about giving bad guys dangerous ideas. More details on this episode MP3 Podcast - The Write (Pet) Stuff: Dogged Research & Furry Muses with Amy Shojai on Pet Life Radio