Pet Sitter Confessional

Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. What does it really mean to be Fear Free certified as a pet sitter or dog walker? In this episode, Collin talks with Melissa Spooner-Raymond, a licensed veterinary technician and veterinary behavior specialist with Fear Free, about practical ways to reduce fear, anxiety, and stress for pets in our care. They explore reading body language, setting realistic goals for each visit, and using "the three Fs"—food, fun, and favorites—to create positive associations. Melissa shares real-world scenarios, from cautious chows to under-socialized COVID pets, offering strategies for short visits and multi-staff teams. The conversation highlights how consistency, documentation, and collaboration with the pet's wider care team can transform both the pet's experience and the sitter's safety. Main topics: Reading and respecting pet body language Applying the "three Fs" to build trust Strategies for short, time-limited visits Multi-staff consistency and SOPs Collaborating with the pet's full care team Main takeaway: "Stop and assess and watch—what is that animal trying to communicate?" So often, our love for animals makes us want to rush in, but the best care starts with observation. Every ear twitch, tail flick, or subtle shift tells a story about how that pet is feeling. When we slow down, we can adapt our approach to meet them where they are—turning fear into trust. As pet sitters and dog walkers, we aren't just completing a task; we're building a relationship, one respectful moment at a time. About our guest: Melissa is a passionate and skilled professional with a rich background in the animal care industry. Her experience spans general veterinary medicine, behavioral specialty medicine, and nonprofit organizations, where she has held a variety of roles supporting pets and their people. She holds an Associate of Applied Animal Science and is a Veterinary Technician Specialist in Behavior, a Certified Training Partner through Karen Pryor Academy, an Elite Fear Free Certified Veterinary Professional, and a TAGteach Certified Practitioner. Driven by a deep commitment to making a difference, Melissa strives to create meaningful, positive impacts for animals and their human companions through education and advocacy in veterinary behavior and training. Links: Get 1 CEU Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. Fear Free Pets: https://fearfreepets.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What do you do when your pet care business feels stuck in the same old patterns? In this episode, we talk about how "ruts" form in our businesses the same way they do on a muddy trail—through repeated, unexamined habits over time. We explain the brain science behind habitual neural pathways, how stress and burnout make ruts deeper, and why comfort and fear of change keep us on the same path. We then walk through the three biggest rut zones for pet sitters and dog walkers: marketing, services, and admin overload, with practical questions to help you spot where you're stuck. Finally, we share simple experiments and the importance of revisiting your purpose so you can start building new paths that actually fit the business and life you want today. Main topics: How business ruts quietly form Brain science behind habits Marketing ruts and client behavior Service evolution and client expectations Admin overload and survival mode Main takeaway: "Great businesses don't sit in ruts. They have to adapt." If your pet care business looks and runs exactly like it did five or ten years ago, this episode is your invitation to pause and take a fresh look. We talk about how ruts form in your marketing, your services, and your admin systems—often because your brain is tired, stressed, or simply clinging to what's familiar. You'll hear practical, low-pressure ideas for trying one new thing this week, plus questions to help you decide if you'd build your business the same way today. Most importantly, we'll help you reconnect with your purpose so you're not just surviving the busy seasons, but shaping a business that actually fits your life now. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you protect your passion while running a growing pet care business? In this episode, Wayne Hartley Jr. of Happy Hearts Pet Care and PETLANTA shares the realities of entrepreneurship, including the hustle, the overwhelm, and the habits that help keep you grounded. He discusses the role of community and education in sustainable growth, and why posting imperfect content is often better than not posting at all. Wayne opens up about learning from mistakes, setting boundaries, and shifting from surviving to scaling. His insights will inspire pet pros to lead with intention, not exhaustion. Main topics: Social media strategy and mindset Client education and trust-building Delegation and team development Managing overwhelm and time Hustle vs. sustainable growth Main takeaway: "I have to get out of the 'I have to' mindset and into the 'I get to' mindset." This shift changes everything. Instead of dreading tasks or feeling buried under responsibilities, Wayne Hartley Jr. reminds us to view our work as an opportunity. You get to grow a business. You get to care for pets. You get to make a difference. When we lead with gratitude and purpose, we show up better for our clients, our teams, and ourselves. Let's not forget—we built this on purpose. Now let's enjoy the privilege of doing the work. About our guest: Wayne Hartley Jr. is the owner of Happy Hearts Pet Care in Atlanta, Georgia, offering grooming, boarding, daycare, training, and retail services. He's also the founder of PETLANTA, a nonprofit that connects pet professionals through education, events, and fundraising. Through the Pet X Network, Wayne shares resources and conversations to uplift the pet care industry. Passionate about community building and professional growth, Wayne leads with the belief that better businesses are built together. Links: Happy Hearts Pet Care: https://www.instagram.com/happyheartspetcareatl PETLANTA (Nonprofit): https://www.instagram.com/petlanta.inc Pet X Network & Podcast: https://www.thepetxnetwork.com PetLanta: https://www.petlanta.org Previously on 375: https://www.petsitterconfessional.com/episodes/375 224: https://www.petsitterconfessional.com/episodes/224 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

In this episode, we continue our conversation on building a resilient business by focusing on shared ownership, redundancy, and smart automation. We talk about how to empower your team to make decisions, centralize knowledge and access, and design systems that don't fall apart when one person steps away. We also explore the mindset shift from being the hero of every story to building a brand and team that clients can trust, not just a single person. Ultimately, we challenge ourselves and you to design a business that supports your health, family, and future, instead of constantly taking from you. Main topics: Culture of shared ownership Redundancy across people and systems Centralizing knowledge and access Smart automation for pet businesses Designing business around your life Main takeaway: "Build your business around the life you want, not the life that you are stuck in." So many pet sitters and dog walkers feel trapped by the very business they created. The schedule, the emergencies, the hundreds of tiny tasks all add up until you feel like the only thing holding everything together. In this episode, we talk about what it looks like to flip that script—to design your business so it supports your health, your family, and your future. We walk through building shared ownership with your team, adding redundancy so you're not the only one who knows how to do critical tasks, and using automation to take work off your plate. If you're tired of feeling like the business is taking from you, this conversation will help you start building one that gives back. Links: Get 1 NAPPS/PSI CEU FOR LISTENING TO EPISODES 648 AND 650 Examples pet business CRMs mentioned: Time To Pet: https://www.timetopet.com PetBiz CRM: https://www.petbizcrm.com Automation / tools referenced: Zapier: https://www.zapier.com Asana: https://www.asana.com  Google Drive: https://www.google.com/drive  Dropbox: https://www.dropbox.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do we better serve aging pets and their senior owners? Angela Dinsmoor, gerontologist and founder of Grey Whiskers, joins the show to share how her background in human aging informs her unique approach to senior dog care. From adapting grooming practices to handling emotionally complex client conversations, Angela outlines the deep overlap between pet and human aging. She discusses the importance of mental enrichment, emotional sensitivity, and communication with senior clients. This episode sheds light on a growing, underserved part of the pet care industry—and how we can all do better. Main topics: Communicating with senior pet owners Grooming adaptations for aging dogs Emotional needs of elderly clients Quality of life assessments Pet care industry gaps for senior pets Main takeaway: Senior dogs, and their owners, are falling through the cracks in the pet care industry, and we need to have a solution for them. Senior pets have unique needs—physically, emotionally, and behaviorally—but most grooming, pet sitting, and even veterinary services aren't designed with them in mind. Angela Dinsmoor saw this gap firsthand after adopting her first older dog and realized the system wasn't built to support their aging bodies or their people. From dementia to arthritis to simple anxiety around being handled, these pets deserve specialized care. About our guest: I'm Angela Dinsmoor, and I've spent over 20 years in the pet industry-teaching, grooming, and supporting families and professionals alike. But over time, one truth became impossible to ignore: we don't talk enough about senior dogs. They're aging. Their needs are changing. And yet even the most experienced groomers and pet pros often aren't trained to care for them properly. That's why I created Grey Whiskers, a purpose-driven platform built around education, empathy, and specialized care for our oldest companions. Grey Whiskers stands on four senior paws:

What would actually happen to your pet sitting or dog walking business if you couldn't show up tomorrow? In this episode, we share how a scary experience during COVID forced us to confront just how much our business depended on us personally. We walk through the first four ways to build a more resilient business: having a backup as a solo sitter, creating a team-based system with employee backups, handing off admin tasks, and getting your "in-your-head" knowledge documented. We talk about the mental load of being the only one who knows how to run payroll, schedule, and respond to emergencies—and what it looks like to slowly share that responsibility. We want you to start building a business that can keep caring for clients and supporting your family, even when life forces you to step back. Main topics: Facing "What If I Can't?" Solo Sitters and True Backups Team-Based, Cross-Trained Staff Handing Off Admin Tasks Systematizing In-Your-Head Knowledge Main takeaway: "Being without a backup is just one emergency away from losing everything and having a real catastrophe on their hands" It sounds dramatic, but it's the reality so many pet sitters and dog walkers quietly live with. One illness, one family emergency, or one injury could leave clients stranded and your business hanging by a thread. In this episode, we talk about how to build real backups, not just in theory, but in practical, everyday ways—from connecting with another sitter to cross-training a team to documenting what only lives in your head. You don't have to build a massive company, but you do deserve a business that won't collapse the second you need to step away. Links: Loom (Suggested for Screen-Recording SOPs): https://www.loom.com/ ChatGPT / AI Tools (Implied for Turning Transcripts into SOPs): https://www.openai.com/chatgpt/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

In every industry, true leadership isn't about recognition—it's about service. In pet care, that spirit shows up in those who give their time, share their experience, and create space for others to grow. Few embody that better than Deanna Schaar and Cathy Vaughan of the Texas Pet Sitters Association. What began as a small meet-up in a boarding facility has become one of the most beloved conferences in pet care—an annual, volunteer-led non-profit event that draws attendees from across the country. They share how early chaos and tech mishaps shaped their approach, how they find and support speakers, and why community—not competition—is their secret sauce. From health and wellness sessions to industry-wide collaboration, this conversation celebrates the heart and humility behind real leadership. Main topics: Starting a grassroots conference Building a non-profit association Learning from early mistakes Finding and supporting speakers Creating community and belonging Main takeaway: "We don't have egos—this isn't about getting on stage. It's about doing whatever needs to be done to help others." That line sums up the heart of the Texas Pet Sitters Association. Deanna Schaar and Cathy Vaughan didn't set out to build a conference for recognition—they built it for connection. Over 11 years, they've created a place where pet sitters learn, laugh, and lean on each other. Their story is a reminder that the best leaders lift others first. Because in both business and life, anything worth building takes time, energy, and people. Setting aside your ego and letting others shine is what truly propels whatever you're trying to grow. About our guests: Deanna Schaar is the owner of Deanna's Dog House, offering in-home dog boarding in Texas. A founding member and current Vice President of the Texas Pet Sitters Association, she is passionate about community education and support for fellow pet sitters. Cathy Vaughan owns Cathy's Critter Care in San Antonio and serves as President of the Association. Together, they lead a volunteer non-profit that hosts an annual conference fostering professional development, networking, and friendship for pet care providers nationwide. Links:

Are you covered for what you actually do today—not what you did last year? We walk through our annual insurance review. We cover the "must-haves", when bonding makes sense, and why non-owned auto and business property matter once you add staff or an office. We also explain what petsitting business insurance does not cover—and how workers' comp and personal health insurance fit in. Finally, we share practical risk-management habits and the customer-service "intangibles" we expect from any insurer. Main topics: Core coverage essentials Care, custody & control Non-owned auto protection Workers' comp vs. health Risk management habits Main takeaway: "Insurance is not about fear. It's about good stewardship of the pets, of the homes, and the trust that the clients place in us." We build our business on trust, which means planning for real-world moments—not pretending they won't happen. The right coverage protects pets, homes, neighbors, employees, and yes, you. It also lets us say to clients with confidence: if something goes wrong, we have a plan and a policy. That's professional care, not hobby care—and it's why our annual insurance checkup matters. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it take to build a successful, heart-centered pet sitting business? Lindsey Perriello shares her path from surgical tech to pet care professional, highlighting the emotional toll of past jobs and how her values shaped the company she leads today. She discusses the challenges of setting boundaries, training staff, and keeping a personal touch with 300+ clients. Lindsey's approach is rooted in education, empathy, and honesty—qualities she believes all pet sitters should bring to their work. This conversation is full of practical insights and vulnerable moments that reflect the realities of small business ownership. Main topics: Career change to pet care Ethical client relationships Continuing education & certifications Managing staff and quality control Boundaries and pricing challenges Main takeaway: "Families are putting their trust in us, and in return, I want to do the best that I can." When someone hands you their keys and their pets, they're not just hiring a service—they're extending trust. Our job isn't simply to meet expectations; it's to honor that trust through professionalism, communication, and care that never cuts corners. Training, insurance, certifications, systems—these aren't boxes to check. They're how we prove we take that trust seriously. Whether you're solo or leading a team, remember: your clients don't see your behind-the-scenes effort, but they feel it in every visit report, every thoughtful update, every safe return home.

What do you do when competitors copy your ideas, wording, or services? In this episode, we share a practical mindset shift: ideas are cheap—execution is everything. We explore how delivery, team training, client experience, and reliability become the differentiators copycats can't replicate. We talk through stability as a strategy, resisting reactive changes, and doubling down on strengths. We close with concrete ways to serve deeper, not louder, so you lead for years—not minutes. Main topics: Copying vs. true execution Delivery as differentiation Stability as a strategy Serve deeper, not louder Training and systems moat Main takeaway: "Because people can copy what you offer. They can't copy who you are." People can copy your prices, your services, even your words—but not you. Your standards, training, reliability, and care are built day after day through consistent delivery. That's the moat no one sees on a webpage. When imitation shows up, don't get reactive—get excellent. Keep serving deeper, refining your systems, and showing up for clients. Consistency beats mimicry every time. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it really mean to educate your community while running a thriving pet care business? Miguel Rodriguez of City Dog Pack returns to share how he balances content creation, training, boarding, and walking services—while staying grounded in his values. He opens up about recognizing the value of his time, setting clear policies, and learning to say "no" without guilt. Miguel also explains his shift toward video and course-based learning, and how gratitude reshaped his approach after COVID-19. This conversation is a powerful reminder that being an educator starts with empathy, boundaries, and knowing your worth. Main topics: Educating clients through social media Balancing business with personal life Setting and enforcing client policies Creating content with real-world value Recognizing and managing burnout Main Takeaway: "I'm so lucky to even be burnt out." That mindset shift changed everything for Miguel Rodriguez of City Dog Pack. Burnout used to feel like failure—until he reframed it as a sign of demand, trust, and impact. Now, when exhaustion creeps in, he remembers the days he waited by the phone, hoping for one client call. If you're tired from helping others, it might just mean you're doing something right. Just don't forget to take care of yourself too—gratitude and boundaries can go a long way. About our guest: Miguel Rodriguez is the founder of City Dog Pack, a dog training, walking, and boarding business based in New York City. With over 15 years of experience, Miguel blends practical dog behavior knowledge with a deep commitment to client education and community support. He publishes the "Everything Dog" newsletter on Substack and is expanding into YouTube and TikTok to share even more free and accessible content. A former Marine and lifelong educator, Miguel is passionate about helping people build better lives with their pets. His work emphasizes empathy, gratitude, and practical advice for real-world dog challenges. Links: City Dog Pack on Instagram Email: citydogpack@gmail.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

In this episode, we unpack how the Cat Fanciers' Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite a season sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI's new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets, backups, and referrals. We also name the gaps (team-based models and continuing education) while celebrating a rising floor for industry expectations. Main topics: CFA's pro-sitter stance PSI global standards synergy Hobbyist vs. professional framing Outcome-based feline care Owner questions that matter Main Takeaway Quote: “This is how cultural change happens—not through laws first, but through language.” When the Cat Fanciers' Association tells cat owners to hire insured, trained, professional sitters, it changes everything. It raises the public expectation for what ‘good care' really means and validates the professionals who've been setting those standards for years. On this week's Pet Sitter Confessional, we talk about why that shift matters, how it connects with PSI's new global standards, and why professionalism—not convenience—is winning the long game in pet care. Links: Cat Fanciers' Association (CFA): https://cfa.org  Cat Talk magazine (CFA publication) — article referenced: “Choosing the Right Cat Sitter”: https://cfa.org/cat-talk/choosing-the-right-cat-sitter/  Pet Sitters International (PSI) — Global Standards: https://www.petsit.com  (see Global Standards) Meowtel: https://www.meowtel.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it really mean to be a kind and ethical pet care provider? In this episode, Helen Motteram of The Pet Professional Network shares her personal story of burnout, bullying, and the powerful impact of kindness in an industry that often lacks support. She explains how ethical pet care involves both the animals and the humans who love them, and why setting clear boundaries is crucial to sustainable compassion. Helen also unpacks common ethical dilemmas pet sitters face and how we can stay grounded in our values through them. Whether you're new or experienced, her message encourages you to cultivate personal touch and protect your own wellbeing as part of professional kindness Main Topics Burnout and industry bullying Defining kindness in business Setting boundaries with clients Ethical dilemmas in pet care Maintaining personal touch while scaling Main Takeaway: “You can't be friends with everyone. But having a small group of cheerleaders you trust makes all the difference.” In the pet care industry, it's easy to feel isolated—especially when you face difficult client relationships or judgment from peers. That's why it's essential to find your people. The ones who get it. The ones you can ask the hard questions and be vulnerable with. Not everyone will be your supporter, but when you find your cheerleaders, hold them close—they're the ones who remind you why you started and help you keep going. About our guest: I'm Helen - a Behaviourist, Coach and International Speaker and have loved and worked with animals all of my life. From rescue work, travelling overseas to work with hundreds of dogs, to helping my own dog, Sally, overcome her own fear of other dogs. But it's not only animals that I'm passionate about. I help kind, ambitious, hardworking pet professionals to have more fun, more time and greater confidence in their business. With a focus on how to create a niche that fits to your personality or branding! I feel we all offer something truly Distinctive and we should embrace our individuality. So that's where I come in. To offer a soundboard and someone who can walk in your shoes. I'm the proud founder of the Pet Professional Network, a community that offers business support and networking for ethical pet professionals all across the globe. When I'm not working I'm running crazy marathons to raise money for bird rescue and spending time with my husband and Mum who've always been an inspiration. Links: Helen@petpronetwork.com https://www.helenmotteram.com https://www.petpronetwork.com https://www.facebook.com/petpronetwork Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when an “unregulated” industry finally publishes standards? We unpack PSI's new Global Standards for professional pet sitting and dog walking, explaining why standards are the floor—not the ceiling—for ethical care and business practices. We discuss how courts, insurers, and regulators use industry standards to define “reasonable care,” and what that means for documentation, insurance, and client data security. We also outline practical next steps to self-audit your policies, train your team, and communicate compliance to clients. Finally, we share how clearer standards could shift market dynamics—especially for app-based platforms—and elevate the profession's reputation. Main topic:  Standards as baseline professionalism Insurance scope and adequacy Client data security practices Documentation and due diligence Market impact on gig platforms   Main takeaway: “Standards are the floor, not the ceiling” In pet care, published standards aren't limits—they're launchpads. They set the baseline for safety, documentation, insurance, and client data protection so professionals can build higher. When you exceed the floor, you create trust, reduce risk, and stand out in a crowded market. Audit your policies, train your team, and share your alignment—your clients (and their pets) deserve it.    Links: PSI Global Standards for Professional Pet Sitting & Dog Walking (full document): https://www.petsit.com/standards Episode 630 (laws impacting pet care): https://www.petsitterconfessional.com/episodes/630 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it take to build a thriving solo pet care business rooted in community? Olivia Hanson of Waggin Tails Winona shares her journey from a banking job to becoming a full-time pet sitter and dog walker. She discusses the power of word-of-mouth, the value of community collaborations, and the joy she finds in organizing monthly pack walks. Olivia also shares how boundaries and relationships with other sitters help protect her joy and prevent burnout. It's a story about trusting your path and finding purpose in pet care. Main Topics Transitioning from banking to pet care Community pack walks and how they started Collaboration with trainers, photographers, and shelters Client boundaries and protecting mental health Solo sitter support and peer mentorship Main Takeaway: “Protecting my peace is my biggest thing—and that's making me better at my job.” As a solo pet sitter, it's easy to feel like you have to say yes to every job, every time. But that can lead to burnout, overwhelm, and even losing the joy that got you into pet care in the first place. Olivia Hanson reminds us that setting boundaries isn't selfish—it's strategic. By focusing on quality over quantity and making space for rest and connection, she's built a sustainable business she still loves. Protect your peace, and you protect your passion.

Who actually wins when the pet care industry gets bigger, noisier, and more competitive? We break down how the market has matured, why growth feels harder, and why the old “post on Facebook and wait” playbook no longer works. We introduce three market layers—generic/basic, niche/specialized, and high-end/boutique—and explain how our choices determine the effort and spend it takes to get clients. We share practical tactics like building referral engines, forging one-to-one partnerships with vets, trainers, and boutiques, and crafting high-touch client experiences. Most importantly, we show how clarity about who we serve beats trying to be everywhere at once Main topics: Industry maturity & shifting playbook Three service layers explained Client experience as differentiator Referrals and partnership strategies Avoiding burnout through clarity Main takeaway: “Where you choose to compete determines the effort and money needed to get clients.” If you're fighting for attention in the same crowded “anyone can do it” space, you'll pay more—in dollars and energy. Pick your lane: generic, niche, or boutique. Then design everything—from intake to follow-up—around that choice and the client you serve best. Partnerships, referrals, and a high-touch experience compound when your positioning is crystal clear. Stop trying to be everywhere; be unmistakable to the right people. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you professionalize an unregulated industry across a vast country? Erika Godwin and Morag Wilcox share why they launched Canadian Pet Care Professionals, a membership built by and for Canada's pet care providers. They explain the “Verified Pro” approach, Canada-specific education (HR, legal, CRA), and a public directory designed to build trust with pet parents. We discuss shifting the mindset from “pet care is a luxury” to “professional care is a necessity,” and why turning competitors into colleagues helps everyone win. The conversation closes with how in-person events and a shared code of ethics can elevate standards from coast to coast. Main topics: Why a Canada-first organization Verified Pro directory & badge HR, legal, CRA education Competitors into collaborative colleagues In-person events & advocacy Main takeaway: “If we work together to raise the standard in the industry, it's better for all of us.” — Morag This is the heartbeat of professional pet care in Canada. When we collaborate, share resources, and uphold clear standards, pet parents get safer, more consistent care—and our businesses grow stronger. Verified credentials and Canada-specific education help build real trust with clients. Let's replace turf wars with teamwork and make “professional” the norm from coast to coast. About our guests: Erika Godwin — Co-founder of Canadian Pet Care Professionals; long-time industry supporter on the tech and marketing side. She builds websites and growth systems for pet businesses and co-founded ProPet Software, serving kennels, daycare, grooming, and training operations. Morag Wilcox — Co-founder of Canadian Pet Care Professionals and owner of York Professional Pet Sitting & Dog Walking in Newmarket, Ontario. With 25 years in the field and a multi-person team, she champions education, safety, and raising standards across Canada's pet care industry. Links: https://petcareprocanada.ca https://www.facebook.com/petcareprocanada https://www.instagram.com/petcareprocanada Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What if your blank notebook became the engine of your business growth? Collin shares the two phrases he writes in every notebook—“Nothing doesn't go in here” and “The first page is profound”—to defeat perfectionism and capture ideas without judgment. He explains why our brains are processors, not hard drives, and how offloading thoughts reduces mental fatigue. Drawing on James Dyson's 5,000+ prototypes, he shows how creativity thrives through small, physical iterations. Finally, he gives a simple cadence: capture daily, review weekly, and treat the page as a workspace—not a performance. Main topics: Idea capture vs. perfectionism Brain as processor, not storage Notebook phrases and mindset Iteration modeled by Dyson Weekly review for execution Main takeaway: “You have to view the blank page as a workspace, not a performance.”  That mindset shift frees you from making every idea perfect before it exists. Capture without judgment today, then analyze and refine later. When you separate capture from critique, your creativity keeps flowing and momentum builds. Start with one page, one idea, every day—and watch small iterations stack into real change. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it really mean to grieve a pet—and how can we do it well? In this deeply moving episode, we talk with Koryn Greenspan, founder of The Parted Paw, about the often overlooked reality of pet loss and the profound emotional toll it takes. Koryn breaks down the distinctions between grief, mourning, and bereavement, and shares how anticipatory grief can offer a healthier path through the end-of-life process. We explore how disenfranchised grief silences many pet parents and why pet professionals need to show up better for their grieving clients. This conversation is a must-listen for anyone who's ever loved—and lost—a pet. Main Topics Anticipatory grief and emotional prep Disenfranchised grief in pet loss Using the quality-of-life scale Supporting clients after a pet's death Self-care and compassion fatigue for professionals Main Takeaway: “Everyone's grief is unique. People don't owe you an explanation for their grief… It's your job to show up for it in the best way that you can.” As pet professionals, we often witness clients go through the heartbreak of losing a beloved companion. We don't need the right words—we just need to show up. Whether that means a quiet moment, a handwritten note, or simply being present, your empathy matters. Grief isn't linear, and it's not our job to fix it—just to honor it. Let's be the kind of people who show up. About our guest: Koryn Greenspan is a professional Certified Pet Loss Bereavement Specialist offering Pet Loss Counselling Services, Professional Dog Trainer, Pet Care and Business Advisor. As the founder of The Parted Paw, one of the first pet loss bereavement support services in the country, she is committed to raising awareness about pet loss, disenfranchised grief, the support needed for people whose pets have passed, and helping workplaces foster empathy and understanding for grieving employees who are anticipating or currently grieving the loss of a beloved pet. Links: https://www.thepartedpaw.com koryn@thepartedpaw.com https://www.tiktok.com/@thepartedpaw Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What do you do when unexpected free time makes you anxious instead of relieved? We break down the difference between constant motion and true movement, introducing three kinds of time: Action, Admin, and CEO. WE explain why we often tie success to tangible, immediate tasks—and how that mindset keeps us stuck on the hamster wheel. Practical tactics follow: name the time, block the calendar, keep a CEO list, measure progress differently, and build in rest. The result is a framework to move from fear to focus and intentionally steer your business. Main topics: Motion vs. meaningful movement Action, Admin, CEO time Calendar blocking & CEO lists Measuring progress beyond visits Rest as strategy & creativity Main takeaway: “Action time keeps the business running. Admin time keeps it organized. CEO time keeps it growing.” If your days are packed with visits and emails, it's easy to mistake motion for progress. Block CEO time on your calendar, keep a running “strategy list,” and track improvements to systems and margins—not just completed visits. Protect rest so your creativity can breathe; big ideas rarely show up when you're exhausted. Your schedule should reflect your priorities—so make space for the work that actually moves you forward. Links: Check out our Starter Packs See all of our discounts! Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE' for 5% OFF. Expires 10/1/2025 Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it take to transition your team from independent contractors to employees? Abby Strong, owner of Auntie Abby's Professional Pet Sitting, returns to share how she nurtured a strong, supportive company culture while navigating major changes. She discusses the motivation behind dropping overnight services, onboarding employees with intention, and creating space for growth within her team. Abby also talks about the importance of feedback, both from clients and staff, and how being vulnerable as a leader builds trust. This episode is filled with practical advice for pet business owners ready to scale with purpose. Main topics: Transitioning to employee model Building team communication culture Letting go of overnight services Leading with vulnerability and structure Using client and staff feedback wisely Main takeaway: “I walked into it thinking, can I afford to make this transition? I walked away realizing I can't afford not to.” That's how Abby Strong describes her bold move from independent contractors to employees at Auntie Abby's Professional Pet Sitting. With a growing team, a commitment to consistency, and a deep desire to protect her staff, Abby knew something had to change. Making the leap came with risk—but also with clarity. Sometimes, leadership means trusting your gut, listening to your community, and building the structure your business truly needs. If you're at a crossroads, maybe it's time to ask: can I really afford not to make this move? About our guest: Hello! I am Abby Strong, owner and founder of Auntie Abby's Professional Pet Sitting Service in Des Moines, IA. I opened my business in October 2019 as a solo provider driven by my profound passion for animals and their welfare. I quickly realized there was a tremendous need for quality, trustworthy pet care providers where animals are most comfortable: in their own homes! I truly feel pets are best served by staying in their regular environment while maintaining their normal routine. Turns out I was right, as I also quickly booked myself 7 days a week from 6AM to often 10PM with walks, visits and overnight jobs in clients homes. 1.5 years later, I reached a point where I needed to make a big decision: I could either continue working as a solo sitter, working at a crazy, unsustainable pace and having zero free time, or I could hire. Despite some initial trepidation that no one could do the job as well as I did, I took the plunge and starting interviewing job candidates. I never looked back! As of today, we have grown to a team of 21 phenomenal pet sitters and dog walkers. I aspire to continue that growth. It's hard to articulate just how proud I am of this team. We've had amazing success due to our incredible attention to detail, stellar client communication, professionalism and true love, adoration and respect for each animal entrusted to our care. Our sitters truly take the time to meet each pet at their level and provide an enriching, enjoyable experience. It is immensely rewarding to know my passion is shared by so many others.  We believe that a carefully tailored care plan makes each pet visit highly enriching and highly anticipated.  We are met with much joy and excitement by each pet and the feeling is reciprocal.  Tail wags, leaps of joy, wiggles, monetary tips for exceptional service, repeat business and heartfelt client testimonials fill our hearts and let us know we are indeed in the right business! Links: Previously on Episode 439 info@auntieabbyspetsitting.com www.auntieabbyspetsitting.com https://www.joinassembly.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What do we do when our business feels broken? In this episode, we share practical ways we as pet sitters and dog walkers can turn setbacks—client complaints, burnout, or sudden revenue dips—into lessons that build resilience. We outline three pillars: extract one lesson from each setback, lean on a support network, and redefine success on our own terms. By scheduling true rest, strengthening policies, and setting aside emergency funds, we can recover with intention. Ultimately, healing is a process, and where we're “broken” can become the strongest part of our business. Main topics: Lessons from business setbacks Scheduling rest and recovery Support networks and vulnerability Tightening policies and finances Redefining success and goals Main takeaway: “Resiliency is really just accumulated recovery.” In pet care, we all face breaks—missed expectations, tough feedback, burnout, or a client who suddenly moves. The win isn't never breaking; it's choosing one lesson, taking one step, and stacking those wins over time. Build white space into your schedule, ask for help before the crisis, and firm up the policies that keep you safe. Keep a resilience journal to track each small comeback—because those layers of recovery become your strongest foundation Links: Check out our Starter Packs See all of our discounts!

What does it look like to run a pet care business with heart? Sam Erbaugh, owner of Paw Beach Pet Care, shares her journey from interior designer to pet care entrepreneur. Sam shares how she rebuilt her life in Florida around joy, service, and sunshine—and how her business is a direct reflection of her personal values. Together, they discuss how to create a culture of genuine customer care, why team communication is critical, and how to grow a business without losing your soul. Sam's story is a reminder that growth isn't always about numbers—it's about purpose, balance, and people. Main topics: Building customer-focused culture Transitioning from solo to team Emotional intelligence in leadership Balancing personal fulfillment and business Encouraging open employee communication Main takeaway: “We show up & we put on that great attitude that this is the only dog in the world we're going to see today.” Every pet should be treated like the only one in the world—and that mindset changes everything. It's not just about walking dogs; it's about showing up with purpose, presence, and pride. When your team embraces that level of care, your clients feel it—and your business thrives. This episode of Pet Sitter Confessional is a masterclass in heart-led leadership. Tune in and get inspired to bring intention and joy back to your daily work.

What do new laws mean for your pet care business? Across the U.S., states are passing legislation that raises the standards for how pets are cared for—and the consequences for falling short. From licensing and inspections to criminal negligence and felony charges, the bar is getting higher for sitters, walkers, and boarders alike. These changes can feel overwhelming, but they don't have to catch you off guard. In this episode, we talk through the most recent laws, what they mean for you, and how you can prepare your business to thrive in this new legal landscape. Main topics: Criminal negligence: what it means “Facility” definitions Licensing, ratios, inspections, reporting Documentation as legal protection Advocacy, pricing, and compliance Main takeaway: “If you hear nothing else in this episode, hear this: legislation is coming.” New animal-welfare laws are raising the bar for every pet care business—solo or staffed, mobile or at-home. That's not a reason to panic; it's a chance to lead. Start now: tighten your SOPs, train your team, and document every visit like it matters—because it does. Check your insurance, learn your city/county/state rules, and price for the real cost of compliance. Most importantly, speak up with your story so lawmakers write regulations with professionals in the room. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE' for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it really mean to be a professional in the pet care industry? In this episode, Jenn Dahinten, Chair of PACCC, joins to explore the importance of third-party certification in setting industry standards. She shares how PACCC was founded to support experienced pet care providers with recognition, ethics, and continuing education. The conversation dives into the rising pressure from legislation, public expectations, and why certification helps build trust with clients and lawmakers alike. Jenn also offers practical steps for those ready to elevate their professionalism. Main topics: Third-party certification vs. online courses Legislative pressure and industry regulation Career progression in pet care The role of ethics and continuing education How professionals can influence legislation Main takeaway: “There is a skill set, both taught and intuitive, that's required to provide care for a pet when their owner is away.”– Jenn Dahinten Too often, pet care is seen as simple or instinctual—just for “animal lovers.” But Jenn Dahinten reminds us that caring for someone else's pet isn't the same as caring for your own. It demands education, experience, and emotional intelligence. Certification through PACCC proves that you take your role seriously, and that you're committed to excellence in your profession. When pet parents leave their pets in our care, they deserve nothing less than a certified professional. About our guest: Jenn Dahinten became the owner, and operator of Royal Pets Hotel and Enrichment in 2009 and founded the charitable “Racers Fund”, for retired service dogs shortly after. Having been a pet parent and client of pet care facilities on four different continents she relished the opportunity to provide the kind of loving care, expertise, and professionalism that she always felt our fur family deserved. Before joining the pet care industry, Jenn first was a paramedic (human). Jenn studied Biochemistry at the University of Guelph, Ambulance and Emergency Care at Conestoga College, and then Advanced Life Support Paramedic (L3) at the University of Natal. During her years of providing air/ground emergency care across continental Africa, Europe, and the UK, Jenn was also active in providing veterinary assistance at local small animal practices and shelters. During a subsequent career in pharmaceutical sales, marketing, and training, Jenn returned to Canada and discovered her calling in the pet care and education industry. From the start, Jenn has been an advocate for fear free practices across grooming and training and has ensured that Royal Pets has been at the forefront of setting the standard in pet care. Royal Pets has been a part of both the IBPSA and The Dog Gurus since their inception and is proud to be an active member of the APDT, Fear Free ™ Organization, and PACCC. Jenn continues to provide education and training opportunities locally and within her industry and continues to champion continuing education, certification, regulation, and professionalism as some of the many necessary means to guarantee our pets get the care and attention they deserve. Links: PACCC: https://PACCERT.ORG Check out their Facebook: https://www.facebook.com/pacccsocial Alabama Legislation: https://www.billtrack50.com/billdetail/1885956 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when the excitement of growing your team turns into the disappointment of a bad hire? In this episode, we explore why failed hires sting so deeply, from the personal investment of time and trust to the disruption it causes clients, pets, and team morale. We share how rushing to replace too quickly can compound mistakes, while ignoring red flags or skipping feedback loops leaves you vulnerable to repeat issues. While every bad hire feels discouraging, it doesn't have to define your business or your leadership. By giving yourself space to grieve, reviewing the clues left behind, strengthening your hiring funnel, and communicating transparently with your team, you can recover with resilience and make smarter, more confident hires in the future. Main topics: Why bad hires feel personal Client and team disruption Review process for red flags Improve hiring funnel steps Transparent team communication plan Main takeaway: “One bad hire doesn't define you as a leader—it's how you respond that matters.” Every business owner will eventually face a hire that doesn't work out. It feels discouraging, personal, and costly—but it isn't the end of your story. The key is to pause, reflect, and look at what lessons you can take forward. Was it a process issue, a cultural mismatch, or a lack of support? By strengthening your systems and trusting your instincts, you come back wiser and more confident. Remember, leadership isn't about being perfect—it's about learning, adapting, and continuing to build a team that serves pets and people well. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE' for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts!

What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn't always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also explains how to build a “filter system” based on values and goals to guide decision-making. Whether you're solo or scaling, this is an honest look at staying aligned in a world pushing constant expansion. Main Topics Time, money, and energy profit Boundaries and burnout prevention Making values-based decisions Vanity metrics vs real success Transitioning to pet retail ownership Main takeaway: ““You don't get an award for how much pain you carry.” In pet care, it's easy to fall into the trap of overworking, overgiving, and overcommitting. But martyrdom isn't a badge of honor—it's a fast track to burnout. Your clients don't expect you to sacrifice everything, and your business won't thrive if you're running on empty. Instead, choose sustainability. Set boundaries. Prioritize time, energy, and joy. You deserve a business that supports your life—not one that consumes it. About our guest: Morgan Weber is a multi-passionate entrepreneur and the founder of Lucky Pup Adventures, a pet sitting and dog walking company launched in 2013. Following a deeply personal loss, she founded Memory Flame Candle Co. to bring comfort to grieving hearts. She also hosts the Lucky Pup Podcast and offers coaching for pet professionals, helping them build values-based businesses. Most recently, Morgan and her husband purchased a local pet supply store, adding retail ownership to their entrepreneurial journey. With a background in design and a heart for community, Morgan helps others grow intentionally and sustainably. Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Links: Lucky Pup Adventures: https://www.luckypupadventures.com Memory Flame Candle Co.: https://www.memoryflamecandleco.com Lucky Pup Podcast on Instagram: https://www.instagram.com/luckypuppod IndiePet (for retail pet stores): https://www.indiepet.org Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when the joy of pet sitting starts to fade into monotony? In this episode, we explore why the “ho-hum” feeling creeps in, from repetitive routines and emotional fatigue to physical exhaustion, isolation, and the comparison game on social media. We share how staying stuck in this flat season can impact client experience, dull attention to detail, and accelerate burnout. While monotony is a natural byproduct of sustained work, it doesn't have to define your business. By shifting perspective, setting micro-goals, refreshing routines, learning something new, and prioritizing real rest, you can reignite your motivation and keep showing up with purpose for pets and their people. Main Topics Why monotony shows up Risks of staying stuck Micro-goals to add novelty Reframing purpose and “why” Rest, learning, and experimentation Main takeaway: “Monotony isn't a sign that you don't care anymore. It's a natural byproduct of sustained, repetitive work.” If pet care feels flat, you're not broken—you're human. Start tiny: take a new route, set a micro-goal, or write today's update from the dog's point of view. Look for one new detail—different eyes, a funny ear curl, a new cue reinforced—and share it with the client. Reconnect with your “why”: this isn't just another walk; it's the highlight of a pet's day and peace of mind for their person. Rest on purpose, learn something new, and aim for just 1–5% better tomorrow. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE' for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts!

What should you do when a pet emergency happens on your watch? In this episode, Arden Moore returns to share practical, life-saving advice for pet sitters and dog walkers. From subtle signs of stress to new research on treating heatstroke, Arden emphasizes the importance of preparedness, adaptability, and calm communication. She also discusses the mental mindset needed to respond effectively and the benefits of her new self-paced CPR and first aid courses. Whether you're a seasoned professional or just starting out, this episode will help you handle emergencies with confidence. Main topics: Recognizing pet stress signals Communicating concerns to clients Staying calm in emergencies Essential tools & MacGyver-style hacks Pet first aid training options Main takeaway: “You all have permission to freak out—later.” When you're in the middle of a pet emergency, it's easy to panic. Arden Moore reminds us that staying calm in the moment is critical. You can cry or collapse later—right now, your focus is the pet in front of you. Ground yourself with deep breathing, take action using your training, and be fully present. Remember, you're their first responder. Be their calm in the chaos. About our guest: Arden Moore is a master certified pet first aid instructor, bestselling author of over two dozen pet books, and host of the long-running “Oh Behave Show” on Pet Life Radio. She's trained thousands of pet professionals worldwide through in-person, interactive Zoom, and now self-paced courses. Arden also serves as editor of the NAPS member magazine and is passionate about helping pet professionals stay safe, smart, and ready for anything. Links: www.ardenmoore.com www.petfirstaid4u.com www.fourleggedlife.com Facebook:  https://www.facebook.com/ardenmoore.con/ YouTube: @ardenmoore352 TikTok: @ardenmoorepets LinkedIn: https://www.linkedin.com/in/ardenmoore Instagram: https://www.instagram.com/ardenknowspets/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when your business no longer fits the market—or the law? In this episode, we explore the challenges of pivoting, from labor law changes to zoning regulations to personal burnout. We share stories of sitters who had to shift away from overnights, navigate the shift from independent contractors to W2 employees, or give up in-home boarding due to city requirements. While pivots can feel like rejection of our original vision, they also open doors to resilience, creativity, and new opportunities. Ultimately, give yourself grace, communicate with clients, and stay grounded in your mission of serving people and pets. Main Topics Forced pivots from labor laws Market misfit and niching down Personal capacity and burnout Overnights, IC vs W2 challenges Zoning, licensing, and compliance Main takeaway: “Pivots are not a failure. They're a way for your business to keep going and keep growing and serve more people.” It's easy to feel like you've failed when your business vision doesn't match reality. Maybe new labor laws mean you can't keep using ICs. Maybe your market doesn't want the service you love most. Or maybe your own energy and capacity have changed. But pivoting isn't quitting—it's adapting. Each pivot is a chance to realign with your mission, meet your clients' needs, and keep moving forward. The heart of your business isn't a single service—it's the relationships and trust you've built. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How can we make sure we're providing the best care possible for pet birds? Dr. Jennifer Graham, President of the Association of Avian Veterinarians, joins the show to discuss the crucial partnership between avian vets and pet sitters. From common health issues and behavioral cues to transport tips and nutrition red flags, Jennifer shares decades of wisdom to help pet sitters level up their bird care. She emphasizes the importance of consistency, observation, and cleaning routines, especially when dealing with exotic species. With practical resources and a collaborative mindset, pet sitters can confidently expand their services to feathered clients. Main Topics Understanding avian behavior and health Nutrition and feeding red flags Emergency signs and first aid prep Importance of cleaning and routines Vet-sitter collaboration tips Main takeaway: “The more you know about birds, the better you'll be at picking up subtle things.”

This episode explores the powerful role identity and labels play in the life of a pet sitter. Too often, we adopt labels given by clients, colleagues, or even ourselves—like “just a dog walker”—without questioning if they reflect our full value. We discuss how external and internal labels shape confidence, pricing, and client relationships, and how narrowing our identity increases the risk of burnout. Practical reflection exercises help reframe limiting labels and uncover hidden strengths that influence both business and personal growth. At the heart of it all is this reminder: you are valuable not because of your revenue or role, but simply because you are you. Main Topics Labels that shape our identity External vs. internal labels Reframing limiting self-talk Confidence in pricing and value Avoiding burnout through perspective Main takeaway: “You are valuable because you are you.” This reminder goes beyond business, beyond the labels others give us, and even beyond the titles we cling to for security. Too often, we define ourselves by how others see us or by how much money our business makes. But your worth isn't tied to revenue, reviews, or the number of clients you serve. You bring value simply by being who you are—your experiences, your passions, your personality, and your humanity. When we remember this, our confidence grows, our pricing reflects our true worth, and our client relationships deepen. Never forget: I am is a complete sentence. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Kaitlin Wood of Kaitlin's Pet Sitting in Chattanooga, TN shares her journey from teenage sitter to full-time business owner. She discusses the evolution of her services, including her growing wedding assistance offering, and the importance of clear client communication. Kaitlin opens up about lessons in time management, setting boundaries, and the struggle of finding trustworthy team members. Her passion for pets and people shines through as she talks about building trust and delivering peace of mind. Main topics: Managing time and personal balance Transitioning from solo sitter to team Building trust through consistency Offering wedding pet services Client expectations and boundary setting Main takeaway: “It's not just about loving animals—you have to be honest, reliable, and dependable.” Loving pets is only the beginning. What sets great pet sitters apart is their reliability, integrity, and follow-through. Your clients are trusting you with their most beloved companions and their home. They deserve someone who shows up on time, communicates clearly, and follows through on every promise—every time. In an industry where trust is everything, it's the quiet consistency that builds unshakable peace of mind. Be the sitter you'd want for your own pet. About our guest: Kaitlin Wood is the owner of Kaitlin's Pet Sitting in Chattanooga, Tennessee. She offers drop-in visits, dog walking, and overnight care, and has recently expanded into wedding day pet assistance—helping pets be part of their owners' big day. With a background in psychology and a heart for animals, Kaitlin focuses on delivering peace of mind to clients by being trustworthy, responsive, and deeply committed to pet well-being. She's currently running her business solo but is planning to grow her team and potentially open a boarding location in the future. Links: Instagram - Kaitlin's Pet Sitting Facebook - Kaitlin's Pet Sitting Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Non-negotiables aren't just nice-to-have—they're the backbone of running our pet care business. In this episode, we share the 10 essential policies and procedures we believe every sitter and walker should put in place. From cancellation and payment terms to health requirements and emergency plans, we explain why each matters and how we enforce them. We also talk about the dangers of bending rules too often and how exceptions can quietly become the norm. Through practical examples, we show how we protect our business, clients, and pets by keeping our boundaries clear and consistent. Main Topics:  Setting clear cancellation policies Payment terms and cash flow stability Booking procedures to avoid missed visits Emergency planning and client communication Health, behavior, and access requirements Main Takeaway: “Without clear non-negotiables, you risk running your business on someone else's terms instead of your own.” When you don't define your boundaries, you leave room for clients, circumstances, and even your own desire to be accommodating to dictate how your business operates. This can lead to burnout, lost income, and stress you didn't sign up for. Non-negotiables aren't about being rigid—they're about protecting your time, your energy, and your ability to serve well. When you decide what's essential and stick to it, you run your business with intention, not reaction. Take control before someone else does. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when pet sitters and independent veterinarians start working together more intentionally? Dr. Christie Cornelius, Director of the Independent Veterinary Practitioners Association, joins the show to discuss the unique challenges and strengths of independently owned veterinary practices. She explores how pet sitters can play a pivotal role in improving pet health outcomes through strong communication and observation. The conversation covers evolving veterinary trends, AI integration, and practical ways to establish partnerships between sitters and clinics. Dr. Cornelius shares how trust, storytelling, and showing up consistently can build lasting community relationships. Main Topics Independent veterinary clinic challenges Pet sitter-veterinarian collaboration AI in veterinary care Building trust and communication End-of-life and hospice pet care Main takeaway: “What they want is they want to be invited into your mission, and they want to participate in that, and then showing them how care is actually a collective act builds those lasting bonds.” As pet sitters, we often feel like we're doing it all on our own. But the truth is, the most powerful care happens when we collaborate. Pet parents are craving connection and clarity—they want to know that their sitter, their vet, and everyone involved in their pet's life are on the same page. When we open the door to cooperation, we don't just lighten our load—we build bonds that benefit the pet most. Invite others into your mission. That's where the magic happens. About our guest: Dr. Christie Cornelius is a veterinarian with over two decades of experience, currently serving as the Director of the Independent Veterinary Practitioners Association. After founding Texas's first water-based pet cremation and home hospice care business, she sold her practice to help launch BluePearl's national pet hospice program. Now, she focuses on consulting and empowering other independent vets through leadership, business strategy, and community collaboration. Based on Galveston Island, Dr. Cornelius also provides in-home veterinary services in her local area. Links: https://www.iveterinarians.org Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It's an honest look at what it takes to build something that lasts. Main topics: SOPs as foundational strength Hiring for long-term alignment Patient, persistent marketing Continuous education and training Feedback loops and business boundaries Main takeaway: Your business doesn't need to be perfect—it needs to be built to get stronger with every challenge. Every tough season, every uncomfortable piece of feedback, every slow marketing return—it all has the potential to make your business better. The key is embracing the process and building systems that grow stronger with time, not weaker. We don't have to shine to be successful; we have to last. And that means showing up, learning, refining, and weathering the storms on purpose. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when pet sitters take the leap into retail? Morgan and Austin Weber, owners of Lucky Pup Adventures, share how they purchased and now run Woofs and Waves, a beloved community pet store in Sioux Falls. They dive into the differences between managing a service business and a retail space, including inventory, staff training, and community outreach. They reflect on their complementary strengths and how they divide responsibilities for long-term growth. They also share how they're staying intentional about values, culture, and customer experience while preparing for potential future expansion. Main Topics Transitioning from service to retail Staff training and team culture Community outreach and partnerships Inventory and product selection Preparing for business growth Main takeaway: “You don't have to know everything about everything—you just need the right people passionate about the right things.” Running a business—especially in the pet industry—can feel overwhelming. From inventory and client care to marketing and employee training, there's always something new to learn. But the truth is, you don't need to be an expert in it all. What matters most is building a team where each person brings their strengths and passions to the table. When your fish lover geeks out over tanks and your dog nerd knows every ingredient in your food aisle, magic happens. Hire well, empower your people, and let their passion lead the way. Links: https://woofsandwaves.com https://www.instagram.com/woofsandwaves/ https://www.facebook.com/woofsandwaves Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Wag!, one of the largest gig economy pet care platforms, has filed for Chapter 11 bankruptcy and is undergoing a rapid restructuring. This episode explores the deeper issues behind Wag's financial collapse, including its flawed business model, sitter churn, and lack of consistent, relationship-driven care. The discussion highlights how investor interest is shifting away from gig platforms toward higher-margin services like pet insurance and veterinary e-commerce. Independent pet care providers are uniquely positioned to meet modern client expectations through professionalism, trust, and personalized service. As the industry changes, quality and consistency are emerging as the new standard in pet care. Main Topics Wag!'s Chapter 11 bankruptcy Gig economy pet care flaws Independent sitter advantages Investor market shifts Trust, consistency, and professionalism Main Takeaway: “Pet care isn't like ride-sharing—you can't just put a body in front of a dog and call it service.” Apps may make booking easy, but ease doesn't equal quality. True pet care is built on trust, consistency, and connection—not convenience alone. Your clients want to know who's walking their dog, how they're trained, and that they'll actually show up and care. That's something no algorithm can guarantee. This is why independent pet care professionals matter now more than ever. Links: Episode 446 on Aggregation Theory Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Are you treating your pet sitting like a real business? In this episode, Rachelle Steele of Loving Arms Pet Services returns to share how she transitioned from a hobbyist mindset to confidently leading her company. She dives deep into boundaries with clients, why setting an emergency fund is crucial, and how she prices her services based on value—not competition. Rachelle also opens up about preparing for the future, possible expansion, and navigating the mental shift from animal lover to business leader. Her advice is practical, empowering, and a must-listen for anyone ready to stop winging it and start planning with purpose. Main Topics Business mindset development Setting boundaries with clients Pricing strategy based on value Emergency fund and long-term planning Balancing emotion and professionalism Main takeaway: “I will defend my peace before I defend my pricing.” Let that sink in. As pet professionals, we often feel pressure to justify our rates. But what if we stopped negotiating our worth and instead stood firm on what gives us peace, freedom, and sustainability? That's exactly what Rachelle Steele of Loving Arms Pet Services is doing. In our newest Pet Sitter Confessional episode, she shares how a business mindset, firm boundaries, and intentional planning have helped her build a fulfilling and resilient career. Links: Previously on Episode 419: https://www.petsitterconfessional.com/episodes/419 Website: lapskc.com Email: lovingarmspetserviceskc@gmail.com Facebook: https://www.facebook.com/lapsforpets Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Business owners often feel compelled to defend every policy and decision. We share a recent incident that brought that into sharp focus. We explore why learning to observe rather than react is a skill worth cultivating. From dealing with difficult client feedback to navigating aggressive Facebook comments, we share some personal stories and hard-earned lessons in restraint. Observation leads to better leadership, stronger boundaries, and a healthier business culture. Remember, not everything deserves a reply—sometimes the best response is no response at all. Main Topics Emotional regulation in business Handling online criticism gracefully Responding to client complaints Leadership through observation Protecting energy and mental health Main Takeaway: “Remind yourself that not everything needs a reply. Some things need maturity and margin and a deep breath.” In pet care—and business in general—it's tempting to fire back immediately when someone questions your work, your policies, or your prices. But not every situation calls for a response. Often, the wiser path is observation: gathering context, cooling down, and responding with clarity rather than emotion. Protect your energy. Reserve it for the pets and people who trust you day in and day out. Leadership starts with emotional discipline. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Have you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients' needs have evolved, the importance of customized care, and what's next for Durham Cat Company. Whether you're thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights. Main Topics: Transition to cat-only business Work-life balance and career shift Value of niche branding Special needs cat care expertise Client communication and surveys Main Takeaway: “Just because we start something doesn't mean it has to end looking anything like we started.” This reminder from Mandi Fleitz of Durham Cat Company is a powerful lesson for every pet sitter and small business owner. Over tia a me, we grow, our passions shift, and our needs change — and our businesses should evolve with us. Mandi's story of transitioning from a full-service pet sitting company to a cat-only care business is proof that narrowing your focus can actually open more doors. By embracing her love for cats and creating a service tailored just for them, she built a business that works better for her life while serving her clients better too. Don't be afraid to pivot — sometimes the best opportunities come when you let go of what no longer fits. About our guest: Mandi Fleitz is the owner of Durham Cat Company, a cat-exclusive pet sitting business in Durham, North Carolina. After several years running a general pet sitting and dog walking business, Mandi realized her passion and expertise were best suited for feline clients. With a background in fashion merchandising and retail management, Mandi transitioned into pet sitting in 2016 and has built a reputation for providing compassionate, specialized care for cats, including those with special needs. Today, Durham Cat Company is known for its stress-free visits and personalized care that puts cats' comfort first. Links: Website: https://www.durhamcatcompany.com Instagram: https://www.instagram.com/durhamcatcompany Facebook: https://www.facebook.com/durhamcatcompany Beth Pasek's Book & Resources (as mentioned): https://www.finickypet.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Over the past 13 years, we've built, paused, and rebuilt our pet sitting business across multiple cities and life stages. In this episode, we share the lessons that have shaped how we operate today—from getting licensed and insured, to listening closely to clients, and setting clear policies. We talk about the hard decisions that came with growth, like raising prices and ending services that no longer fit. We also reflect on the emotional journey of staying connected to our work while learning to lead with boundaries. It's a candid look at the evolution of a pet care business and the people behind it. Main Topics Licensing and insurance basics Client communication best practices Blocking and protecting time off Evolving with your business Valuing your time and boundaries Main Takeaway: We had to make changes because they were right for us… They were what we needed, both personally and as a business. After 13 years in the pet sitting industry, we've learned that not every decision will make everyone happy—and that's okay. Whether it was shutting down boarding, raising prices, or walking away from house sitting, each change moved us closer to a business that aligned with our lives and values. You don't have to say yes to every client or follow someone else's path. You have permission to make bold choices that serve you, not just your business. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Are pet sitters and veterinarians really on the same team when it comes to caring for cats? In this episode, Dr. Ashlie Saffire, feline specialist and President of the Feline Veterinary Medical Association, joins the show to explore how deeper collaboration between pet sitters and veterinary professionals can dramatically improve cat care. She dives into common stress-related cat health issues, the importance of maintaining routines, and why understanding feline behavior is essential. They discuss practical tips for pet sitters—like using pheromones, documenting eating habits, and asking better intake questions. Dr. Saffire also encourages pet sitters to pursue certifications and reach out to local clinics to form partnerships built on trust and knowledge. Main topics: Building vet-pet sitter partnerships Understanding cat stress and anxiety Importance of routine in feline care Using pheromone therapy for calmer cats Certification and education for sitters Main takeaway: “Cats actually are a lot harder to care for than dogs… People are finally figuring that out.” Dr. Ashlie Saffire, feline vet and President of the Feline Veterinary Medical Association, joined us on Pet Sitter Confessional to talk all things cat care. As more pet parents recognize the unique needs of their cats, pet sitters have a vital role to play in supporting feline health. From routines to stress reduction to better communication with vet teams, we can make a big difference--if we take cats seriously. Let's give cats the thoughtful, professional care they truly deserve.

Have you ever clung to a system simply because you built it? In this episode, we explore the IKEA effect—how emotional investment in our creations can unintentionally sabotage our pet care businesses. We unpack how pride and ownership can be both motivating and limiting, and how to know when it's time to evolve. With practical examples from scheduling tools to onboarding procedures, we offer tools to recognize when you're stuck. This is your invitation to build a better, more sustainable business—one that serves your clients, your team, and your future self. Main Topics The IKEA Effect in Business Emotional Investment vs. Functionality Feedback and Continuous Improvement Delegation and Scalability Building for the Future Buyer Main Takeaway: The best businesses are built to serve others, not to preserve our ego. As business owners, it's easy to get attached to what we've created—spreadsheets, policies, even how we onboard clients. But clinging to what we built just because we built it can hold us back. The real strength comes from evolving, replacing weak spots, and asking hard questions like, “Is this still working?” or “Would I build this the same way today?” When we hold our systems loosely and commit to serving others excellently, we make space for growth, joy, and lasting impact. Build for service, not ego. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it take to start over and succeed in pet care—twice? After moving from Los Angeles to Canada, Maricella Sauceda launched Love 4 Dogs Pet Services from scratch, building it into a thriving solo operation. When betrayal and burnout led her to scale back and start fresh in a new town, she leaned on resilience, community, and clarity to move forward. From seasonal adventure hikes to enrichment walks for senior dogs, she shares how custom services and strong boundaries have helped her stay passionate and present. Her evolving journey—including a surprising recovery from a cat allergy—highlights the power of trusting your instincts and staying true to your purpose. Main Topics Starting over in a new country Rebuilding after betrayal and burnout Offering seasonal and custom services Balancing business with community work Overcoming health challenges to grow services Main Takeaway: “I can reinvent myself again… because I've done it over and over.” Starting from scratch isn't a failure—it's proof that you're adaptable, capable, and strong. Maricella Sauceda's journey in pet care is a reminder that we're not defined by setbacks, but by our willingness to keep showing up, keep serving, and keep dreaming. Whether it's moving to a new country or recovering from betrayal, she proves that resilience and reinvention go hand in hand. If you've ever had to hit reset, this episode will inspire you to trust your experience and believe in your next chapter. About our guest: Maricella Sauceda is the owner and founder of Love for Dogs Pet Services based in Aurora, Ontario, just north of Toronto. Originally from Los Angeles, she moved to Canada in 2009 with her two beloved rescue dogs, Tazz and Jazz (may they rest in peace), who were more than happy to make the cross-country journey by her side. After months of research and planning, she officially launched Love for Dogs in 2010—building the business from the ground up with determination and care. Surrounded by animals her entire life, Maricella has a natural disposition that dogs and cats instinctively gravitate toward. As an only child, pets became her closest companions, a bond that still shapes her work today. She is certified in Pet CPR and has completed continuing education in Animal Behaviour and Welfare through the University of Edinburgh, and Dog Emotion and Cognition through Duke University. Her services include weekday dog walking, seasonal forest adventure hikes, and enrichment walks for senior dogs, along with select custom services for long-time clients. Now developing Love 4 Cats after recovering from a long-standing allergy, Maricella brings her signature personal touch to feline care. Deeply involved in her local community, she volunteers with Turtle Tias, serves on her child's school council, and contributes to local town committees. Starting Love for Dogs has been one of the best decisions of her life—and her clients' pets are better for it. Links: https://otcn.ca/location/turtle-tias/ info@love4dogs.ca http://www.love4dogs.ca Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it's about direction, clarity, and peace of mind. Main Topics Mid-year business reviews Setting and tracking goals Common pitfalls and course correction Simplifying services and processes Emotional and personal business reflection Main Takeaway: “Don't let fear or busyness keep you from taking stock in what you have done.” We get it—running a pet care business is non-stop. But pausing to reflect on your year so far is not just helpful, it's necessary. You deserve to know what's working, what's draining you, and what's truly worth continuing. A mid-year review isn't about shame—it's about clarity and intention. Celebrate your progress, make intentional adjustments, and move into the second half of the year with renewed purpose. Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does building a sustainable pet care business look like? Wendy Mackay, founder and owner of Pet Sitters Nelson, shares her 20-year journey from backpacking traveler to thriving business owner, offering a fresh look at how community involvement and flexibility can drive success. She dives into how she developed her signature services like “doggy day outs,” and the power of group walks in rented paddocks. Wendy also opens up about facing burnout, overcoming serious health challenges, and reimagining her business to prioritize her well-being. Her story is a heartfelt reminder that pet care is about more than just animals—it's about people, purpose, and balance. Main Topics: • Building a business from scratch • Community events and outreach • Group dog walks in paddocks • Burnout and stress management • Flexible service pricing models Main Takeaway: Business is business—it shouldn't be your whole life. Wendy Mackay is the founder and owner of Pet Sitters Nelson, based in Nelson, New Zealand. Originally from England, Wendy moved to New Zealand over two decades ago and built her business from the ground up. Known for her innovative “doggy day out” adventures and deep community involvement, she has grown Pet Sitters Nelson into a team-based operation offering pet sitting, dog walking, and small animal boarding. Wendy is passionate about providing enriching experiences for pets while maintaining a strong work-life balance—especially after facing personal health challenges that reshaped how she views business and life. About our guest: Wendy Mackay is the owner of Pet Sitters Nelson, a pet care business based in Nelson, New Zealand. Originally from Nottingham, England, Wendy moved to New Zealand 22 years ago and discovered her passion for pet care after a friend introduced her to the concept of pet sitting. What started as a novel business idea in New Zealand has grown into a comprehensive pet care service that includes pet sitting, dog walking, and innovative "doggy day out" services. Wendy has been instrumental in building community awareness around professional pet care services in the Nelson area, organizing events and maintaining an active presence to connect with pet owners. As a business owner, Wendy has navigated significant challenges including market changes during COVID-19, increased competition, and personal health challenges including a breast cancer diagnosis. These experiences have shaped her approach to business, emphasizing the importance of work-life balance, setting boundaries, and building a reliable team to support service delivery. Wendy is known for her flexible approach to pricing and services, adapting to meet different client budgets and needs while maintaining high-quality care standards. Her journey demonstrates resilience in entrepreneurship and a commitment to providing exceptional pet care services to the Nelson community. Links: admin@petsittersnz.co.nz https://petsittersnelson.co.nz Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

In today's pet care world, it's easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it's rarely either/or — and pets deserve better. Main Topics: False dichotomies in pet care Educating clients through conversation Marketing value over price Blending enrichment and exercise Embracing nuance in business decisions Main Takeaway:  Clients have been sold so many false choices. They don't know what to believe anymore. And that's where we come in. As professional pet sitters and dog walkers, we're not just providing a service—we're a guide helping pet parents cut through the noise. Too often, they've been told it's boarding or in-home care. That it's enrichment or exercise. That it's the neighbor or the pro. But the truth is, the best care often lives in the both/and. When we educate with empathy and lead with clarity, we help our clients feel confident—and pets get what they really need. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners. Main Topics: Bridging Pet Training and Sitting Navigating Industry Legislation Challenges Innovative Dog Training Techniques Building Collaborative Pet Networks Enhancing Client and Dog Care Main Takeaway: “The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil In today's pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families. About our guest: Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020. In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission. Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak). Links: APDT-I website: https://apdt.com/ Webinar: Understanding Dogs Through Body Language and Behavior- https://www.pathlms.com/apdt/courses/10007 Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- https://www.pathlms.com/apdt/courses/7461 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths. Main Topics Rise of the emotional experience economy Shifting client expectations for pet care Building community and client connection Marketing outcomes vs. checklists Streamlining client experience through tech and branding Main Takeaway: Pet care is no longer about just checking the box of functional care. It's about selling the emotional experience and outcomes. Too often, we focus our marketing on what we do—feeding pets, walking dogs, refreshing water bowls. But today's pet parents crave more than checklists; they want an experience. They want joy, enrichment, and peace of mind—for their pets and themselves. When you show them how your care brings happiness to their pets and reduces their own stress, you elevate your business beyond tasks. Don't just market what you do—market how you make them feel. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike. Main Topics: Founding Midwest Pet Sitter Affiliates Transitioning off third-party platforms Building a local educational community Handling client referrals & connections Upcoming Pet Professional Summit goals Main Takeaway: “We are not here to tell people how to operate their businesses. We want everyone to find the right fit for themselves and their clients.” Running a pet care business isn't one-size-fits-all. Every business owner and every pet has unique needs. That's why at Midwest Pet Sitter Affiliates, we embrace open-mindedness and foster a culture of support—not judgment. Whether you're pen-and-paper or software-driven, whether you serve city clients or rural communities, your approach matters. It's about helping everyone find what works best for them and their clients. Because when we collaborate instead of compete, our entire industry gets stronger. About our guest: Kristin Holzapfel is the founder and executive director of Midwest Pet Sitter Affiliates (MPSA). A professional pet sitter since 2017 and owner of Pampered Pepperinos & Pals, Kristin specializes in reactive dog care and education. Passionate about building supportive communities, she launched MPSA to help raise industry standards, promote collaboration, and connect pet sitters across the Midwest. Kristin also teaches pet CPR and first aid and actively engages in local and regional pet care initiatives. Links: https://www.midwestpetsitteraffiliates.com https://www.facebook.com/MidwestPSA https://www.instagram.com/midwestpetsitteraffiliates Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off