Pet Sitter Confessional

What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners. Main Topics: Bridging Pet Training and Sitting Navigating Industry Legislation Challenges Innovative Dog Training Techniques Building Collaborative Pet Networks Enhancing Client and Dog Care Main Takeaway: “The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil In today's pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families. About our guest: Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020. In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission. Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak). Links: APDT-I website: https://apdt.com/ Webinar: Understanding Dogs Through Body Language and Behavior- https://www.pathlms.com/apdt/courses/10007 Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- https://www.pathlms.com/apdt/courses/7461 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths. Main Topics Rise of the emotional experience economy Shifting client expectations for pet care Building community and client connection Marketing outcomes vs. checklists Streamlining client experience through tech and branding Main Takeaway: Pet care is no longer about just checking the box of functional care. It's about selling the emotional experience and outcomes. Too often, we focus our marketing on what we do—feeding pets, walking dogs, refreshing water bowls. But today's pet parents crave more than checklists; they want an experience. They want joy, enrichment, and peace of mind—for their pets and themselves. When you show them how your care brings happiness to their pets and reduces their own stress, you elevate your business beyond tasks. Don't just market what you do—market how you make them feel. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike. Main Topics: Founding Midwest Pet Sitter Affiliates Transitioning off third-party platforms Building a local educational community Handling client referrals & connections Upcoming Pet Professional Summit goals Main Takeaway: “We are not here to tell people how to operate their businesses. We want everyone to find the right fit for themselves and their clients.” Running a pet care business isn't one-size-fits-all. Every business owner and every pet has unique needs. That's why at Midwest Pet Sitter Affiliates, we embrace open-mindedness and foster a culture of support—not judgment. Whether you're pen-and-paper or software-driven, whether you serve city clients or rural communities, your approach matters. It's about helping everyone find what works best for them and their clients. Because when we collaborate instead of compete, our entire industry gets stronger. About our guest: Kristin Holzapfel is the founder and executive director of Midwest Pet Sitter Affiliates (MPSA). A professional pet sitter since 2017 and owner of Pampered Pepperinos & Pals, Kristin specializes in reactive dog care and education. Passionate about building supportive communities, she launched MPSA to help raise industry standards, promote collaboration, and connect pet sitters across the Midwest. Kristin also teaches pet CPR and first aid and actively engages in local and regional pet care initiatives. Links: https://www.midwestpetsitteraffiliates.com https://www.facebook.com/MidwestPSA https://www.instagram.com/midwestpetsitteraffiliates Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You'll walk away inspired to build a business that's small, intentional, and deeply connected to its clients. Main Topics Craft over scale in pet care Designing services for specific client needs Collaborating with clients for personalized care Storytelling as a marketing tool Preserving business culture through growth Main Takeaway: Our systems and automations should support our care, not replace our presence. In an increasingly digital world, it's easy to lean on automation—but pet care is about connection. Technology should free us to be more present, not less. No app or email can replace the power of a kind word, a gentle touch, or an observant sitter who notices what a pet needs. Stay grounded in the heart of what makes your business special: genuine, hands-on care. That's what clients remember—and why they come back. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What is life really like behind the scenes at your vet's office? Collin sits down with Gigi Tsontos, Executive Director of Not One More Vet, Inc. (NOMV), to discuss the hidden mental health crisis facing veterinary professionals. Gigi shares the mission of NOMV, the complex stressors vets face, and the resources NOMV provides—from peer support to emergency grants. They also explore how pet sitters and pet parents can shift the culture through empathy, gratitude, and everyday check-ins. It's a call to action to recognize, respect, and support the emotional toll behind every diagnosis. Main topics: Veterinary mental health crisis Suicide prevention in vet medicine NOMV programs and peer support Communicating with empathy and care Role of pet sitters in advocacy Main takeaway: “When we as a community value mental health, it creates a wave—it hits everyone, and it keeps going.” Mental health isn't just an individual issue—it's a community responsibility. In the veterinary and pet care industries, small acts of compassion and understanding can ripple outward, changing lives and reshaping culture. Whether it's checking in on a colleague, expressing gratitude to your vet, or simply listening without judgment, your empathy makes a difference. Let's be the start of that wave—because when we value each other's wellbeing, we all rise together.. About our guest: Gigi Tsontos, LCSW, MPA, aka, Angelique, joined NOMV in January 2024. After studying Social Welfare Policy at the University of Kansas, Gigi spent two years in Mali West Africa as a Peace Corps Volunteer, returning to complete a Master of Science in Social Work at Columbia University and a second Masters in Public Administration from San Diego State University. Her career led her to work in social services, homeless services, mental health, victims' rights, and nutrition supporting administrative roles and becoming a clinical social worker licensed in California and Kansas. Gigi lives in Kansas with her husband and 4 furry children. She sees the world as her home and has traveled extensively. Links: https://nomv.org Race Around the World: https://nomv.org/race-around-the-world/ On Youtube: https://www.youtube.com/@notonemorevet Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison's relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience.  Main Topics Planning vs. taking action Fear of failure and judgment Iteration and experimentation Marketing and project feedback loops Setting deadlines and accountability Main takeaway: “Dwelling doesn't grow your business—doing does.” We've all been there: rewriting flyers, tweaking a logo, or perfecting an email campaign for weeks. But at some point, planning becomes a comfort zone—and it stops you from growing. This week on Pet Sitter Confessional, we're reminding ourselves (and you!) that progress requires putting things out into the world, messy or not. Done is better than perfect. Take that step—you can always revise it later. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you take a pet sitting business from one city to two, grow a team of 30+, and develop a thriving brand? In this episode, Natalie Durack of Happy Hounds Pet Services shares how she expanded from the Gold Coast to Brisbane, navigating market differences and competition. She discusses the importance of client communication, onboarding team members, and building a recognizable brand. Natalie also explains how she introduced wedding pet attendance and proposal services, creating new ways for pet parents to include their furry friends in big life moments. Tune in to learn how she sets herself apart in an industry filled with hobby sitters and temporary dog walkers. Main Topics: Expanding from Gold Coast to Brisbane – Challenges and market differences. Standing Out from Hobby Sitters – Competing with backpackers and low-cost providers. Wedding & Proposal Pet Services – How Happy Hounds includes pets in special events. Client Communication & Onboarding – Setting expectations and ensuring quality service. Hiring & Training a Team – Finding reliable staff and maintaining high standards. Main Takeaway: It's more than just a dog walk. It's about communication, reliability, and making sure our team provides a truly professional service. When you trust someone with your pets, you deserve more than just a warm body holding the leash. Professional pet sitters bring experience, training, and a commitment to high standards. At Happy Hounds, every dog walk, pet sit, or wedding service is handled with care, attention to detail, and a focus on your pet's happiness. Because great pet care isn't just about showing up—it's about showing up the right way.

How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can't be fully understood until after it's delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you're just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service.  Main Topics Emotional vs. logical buyers Marketing through transformation stories Using visuals and social media effectively Creating consistent client experiences Gathering and leveraging client testimonials Main takeaway: “You're not just offering a service—you are offering relief, joy, trust, yes, even peace of mind.” Marketing your pet care business isn't about bullet points or just listing credentials. It's about showing what reallyhappens—when a worried pet parent breathes easier because they saw their dog playing fetch with joy or their cat curled up peacefully after a visit. You're offering an emotional transformation, not just a check-in. That's why we need to tell stories, not just stats. Let your care be seen—in photos, in updates, and most importantly, in how you make people feel. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How important are independent pet stores to our community? In this episode, Teresa Miller, president of IndiePet and owner of Treats Unleashed, discusses the vital role of local pet retailers in building community connections. She shares insights into the challenges these stores face, including e-commerce competition and inflation, while highlighting how they can remain competitive through innovation and customer service. Teresa explains how IndiePet acts as a bridge between retailers and manufacturers to create sustainable industry growth. She also touches on the growing trend of cat ownership and the importance of fostering partnerships between independent pet businesses. Main Topics: The Role of IndiePet – Supporting independent pet stores and their impact on the pet industry. Challenges in the Pet Industry – Inflation, e-commerce competition, and shifting consumer trends. Community Engagement – How local pet stores foster relationships and support pet parents. Retail Trends & Innovations – Exclusive products, pet product rotations, and service expansions. Partnerships with Pet Businesses – How pet sitters, trainers, and groomers can collaborate with retailers. Main takeaway: “Neighborhood pet stores are more than just retailers; they're gathering places where pet owners connect, learn, and support each other.” In today's fast-paced world, it's easy to feel disconnected, but independent pet stores, pet sitters, and dog walkers play a vital role in bringing pet lovers together. These businesses aren't just about products and services—they help foster relationships, educate pet parents, and create a support system for those who want the best for their pets. As pet sitters and dog walkers, we have a unique opportunity to be connectors in our communities. We're the trusted professionals who see pet parents daily, hear their concerns, and can introduce them to local pet stores, trainers, and groomers who align with their needs. We can help pet owners find the best products, discover community events, and connect with like-minded pet lovers who share their values. From breed meet-ups and pet adoption events to sharing tips on the best local pet-friendly spots, we have the power to shape a thriving pet community. By partnering with independent pet stores, we strengthen these essential small businesses and create a network that benefits pets and their families. About our guest: Teresa Miller is the owner of Treats Unleashed, a chain of independent pet stores with 19 locations between St. Louis and Kansas City, with more on the way. She began her career in the banking industry before transitioning to a tech startup in New York City. In 2002, she founded Treats Unleashed, which has grown organically into a trusted resource for high-quality pet products, customer education, and community partnerships. Beyond building her business, Teresa is deeply involved in her local community, volunteering with the Bi-State Pet Food Pantry to help provide pet food to owners in need. She is also a strong advocate for women-led businesses, actively supporting Mastermind programming for early-stage women entrepreneurs. On a national level, Teresa collaborates with the National Retail Federation (NRF) as an advocate for small retail businesses. Most recently, she worked with NRF to support the Credit Card Competition Act, introduced by Senators Roger Marshall and Dick Durbin in 2022, aimed at increasing competition and reducing swipe fees for businesses. As the president of IndiePet, a trade association dedicated to supporting independent pet retailers, she continues to champion small pet businesses, fostering connections between retailers and manufacturers to ensure industry growth and sustainability. Links: https://indiepet.org https://www.facebook.com/IndiePetAssociation https://www.instagram.com/indiepetassociation/ https://www.neighborhoodpetstoreday.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How confident are you when sharing your rates? In this episode, we explore the mindset of being price proud—what it means to stand behind your pricing without apology. We discuss how pricing is a reflection of your values, structure, and the quality of your service. From overcoming imposter syndrome to handling client pushback, we share practical tips to strengthen confidence and communication. Whether you're a solo sitter or leading a team, this episode will inspire you to sell with pride, not guilt. Main Topics: Value-based pricing strategy Overcoming pricing insecurities Confidence in client communication Differentiating premium pet care Reframing sales as service Main Takeaway: “We're not extracting money—we're delivering something worth paying for.” Pricing shouldn't make you squirm. If you believe in the quality of your service—your training, your structure, your reliability—then your pricing becomes a reflection of that value. Being price proud means you stop apologizing and start owning your role as a professional. Clients don't just pay for a dog walk; they pay for peace of mind, for consistency, for trust. When you confidently communicate your rates, you're showing clients what they're truly getting—and why you're worth it. Links: Episode 592 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens after a pet passes away, and how can pet professionals support owners through this difficult time? Donna Shugart-Bethune, Executive Director of the International Association of Pet Cemeteries and Crematories (IAOPCC), shares the importance of ethical pet aftercare. She discusses the industry's lack of federal regulation, the role of IAOPCC in setting standards, and why transparency and trust are essential. Donna shares insights on the evolution of pet cremation, the impact of grief, and how professional pet sitters can guide clients in making informed aftercare decisions. This conversation highlights the importance of self-regulation and education in ensuring pet owners receive compassionate, reliable services. Main Topics: The Evolution of Pet Aftercare – How cremation became the dominant choice. Self-Regulation in an Unregulated Industry – Why setting ethical standards is crucial. Transparency & Trust in Pet Cremation – How IAOPCC ensures accountability. Supporting Clients Through Pet Loss – The role of pet sitters in aftercare discussions. The Future of Pet Aftercare – Trends in cremation, memorialization, and eco-friendly options. Main Takeaway: “The biggest factor we have within our industry is trust. It's so important to know that you can trust the person taking your baby into their care.” – Donna Shugart-Bethune Losing a pet is heartbreaking, and pet owners deserve to know their beloved companion is treated with dignity and care. In our latest episode, we sit down with Donna Shugart-Bethune of IAOPCC to discuss the importance of transparency, ethical pet cremation, and how pet sitters can support clients through pet loss. Because trust matters—especially in the moments that mean the most. Listen now! #PetAftercare #PetSitterConfessional #TrustMatters About our guest: Donna Shugart-Bethune is a part of the Shugart Family operations of Pet Angel Memorial Centers in Atlanta, Georgia. The Shugart Family has been in the pet aftercare industry for more than 53 years. Pet Angel Memorial Centers operates four office locations and two pet cemeteries specializing in pet and equine cremations. Considered one of the nation's premier pet funeral homes, Pet Angel Memorial Center in Atlanta features three counseling rooms, two chapels, and the largest showroom in the nation offering more than 450 memorial products. Offering Same Day Services, Viewings and Visitations, along with superior client care, Pet Angel Memorial Centers has led the way in establishing excellence in pet aftercare. Donna, who grew up in the Shugart family business, has more than 36 years of experience in the pet aftercare industry. She has served as the Executive Director for the IAOPCC for more than 14 years. Donna played a crucial role in developing the IAOPCC's online certification programs, which are available today. She also introduced Digital Badging Certification Programs for IAOPCC Members and implemented the Accreditation Mobile App Program, providing worldwide access to Accreditation. Links: https://www.iaopc.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you offer truly personalized pet care? From daily routines to unique quirks, pets need more than just a one-size-fits-all approach. As professional pet sitters, we're responsible for tailoring our care to each pet's needs—and clearly communicating that value to clients and team members. We break down how to gather the right information, implement scalable personalization, and build client trust through intentional care. We share practical ways to make visits more meaningful without overcomplicating your systems or burning out your staff.  Main Topics What personalization really means Gathering better intake info Creating scalable SOPs Communicating with clients and team Recognizing and adapting to change Main takeaway: “This whole thing—personalization—isn't about perfection. It's really about intention.” Personalized pet care isn't about getting every single detail perfect. It's about showing up with thoughtfulness, curiosity, and a desire to do what's best for that individual pet. When we take time to notice their favorite toy, adjust our pace for their energy level, or suggest changes to better meet their needs, we're building trust. Clients don't expect you to be flawless—they want to know that you're paying attention and that their pet matters to you. You don't have to overhaul your entire process—just start with one small, intentional step. That's what sets great care apart. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you know when it's time to transition your business—or even your life? In this episode, Nicole Packin shares her incredible journey through selling two successful pet care businesses, moving across the country, and preparing for her next adventure. She opens up about the emotional and practical challenges of letting go, creating healthy boundaries, and finding new passions after nearly two decades in the industry. She discusses the evolving pet care landscape, the pressure entrepreneurs put on themselves, and the importance of taking space to breathe and reflect. Whether you're thinking about selling your business, refining your services, or simply looking to reclaim your time, Nicole's story offers valuable insights and inspiration. Main topics: Selling and transitioning businesses Work-life balance and boundaries Evolving pet care industry Marketing dog walking services Personal growth through change Main takeaway: “I think sometimes when we work in our passion, you can lose that excitement—and every business owner, every athlete, every musician, every actor, anybody that has a passion, that happens.” That quote from Nicole Packin really hit home for us. When you build a business around something you love—like pet care—it's easy for that passion to become work, and for that work to consume every part of your life. It starts innocently enough: you say yes to every client, answer every late-night text, and spend your weekends planning the next big thing. Before you know it, the excitement that once got you out of bed starts to feel like a weight you're carrying around. That's why stepping back on purpose isn't quitting—it's resetting. Sometimes, you need space to breathe, to reconnect with why you started in the first place, and to remember that you are more than your business. Nicole's story is a powerful reminder that taking a break doesn't mean you've failed. It means you're human—and it could be the first step toward falling in love with your work all over again. ✨ If you've ever felt like you've lost your spark, this episode is for you. Listen to our conversation with Nicole Packin on Pet Sitter Confessional wherever you get your podcasts. About our guest: Nicole Packin is a seasoned entrepreneur and industry innovator with over 18 years of experience in pet care. She founded Miami Pet Concierge, a full-service pet care company, before launching The Packin Method, a mobile dog fitness service in Dallas. Nicole's passion for canine health and wellness led her to develop unique services focused on physical fitness for pets. After successfully selling both businesses, she is now launching Healthy Hounds Fitness Club in Colorado, combining her love for adventure and pet wellness. Nicole's expertise spans pet sitting, dog walking, canine massage, and fitness training, and she is a sought-after voice in the pet care community. Links: Last on: https://www.petsitterconfessional.com/episodes/303 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Trust is essential in every part of a pet sitting business. It begins before a client ever reaches out and is built through clear communication, consistency, and transparency. Clients look for reassurance at every step, and trust can grow when expectations are met and mistakes are owned. Building trust with pets requires patience, routine, and positive reinforcement to create a sense of safety. Internally, trust within a team—and with yourself as a business owner—comes from accountability, honest reflection, and clear follow-through. Main Topics Recognizing signs of client distrust Building trust through transparency Establishing pet trust with routine care Rebuilding self-trust as a business owner Cultivating a trust-based team culture Main takeaway: “Trust is really a living thing in your business. It grows or it shrinks with every action you take.” In pet care, trust isn't built in one big moment—it's built in the tiny, repeated ones: showing up on time, communicating clearly, owning your mistakes, and staying consistent. Whether it's with your clients, their pets, your team, or even yourself, every choice matters. If trust is low, take small actions that rebuild it. Every visit, every message, every decision is a chance to grow something strong and lasting. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What happens when you treat pet sitting not just as a job, but as a serious and deeply rewarding responsibility? Leanne Burger, owner of Going Away Pet and House Sitting in South Africa, shares her journey from raising lion cubs to building a thriving team of pet sitters and groomers. Leanne shares how her passion for animals, commitment to trust, and attention to detail helped her business flourish across multiple cities. She explores the deep responsibility that comes with caring for both pets and homes and the balance needed to maintain quality as you grow. It's an inspiring look at how love, professionalism, and hard work can create a business that changes lives — both for people and their pets. Main topics: Building trust with clients and staff Importance of attention to detail Managing business expansion Educating clients on pet care Balancing passion with boundaries Main takeaway: “Pet sitting is a serious business, but it's an awesome responsibility at the same time.” Taking care of someone's beloved pets -- and their home -- isn't something we ever take lightly. Every visit, every walk, every overnight stay carries the weight of trust placed in us. It's a serious responsibility, requiring professionalism, attention to detail, and genuine care. But it's also one of the most rewarding jobs in the world. We get to build relationships, make a difference in pets' lives, and be a source of peace for their families. That's why we show up every day with both dedication and gratitude -- because caring for pets is not just a service, it's a calling. About our guest: Leanne Burger is the owner of Going Away Pet and House Sitting and Mobile Pet Grooming based in East London, South Africa. Her passion for animals began early and expanded during her time raising lions and working in wildlife care. Since 2005, Leanne has grown her business to a team of over 24 pet sitters and groomers across multiple cities, focusing on trust, professionalism, and personalized care. With professional certification in dog grooming and a strong heart for helping others, Leanne's work enriches both her clients' and employees' lives. Links Website: https://goingawayel.co.za Email: admin@goingawayel.co.za Facebook: https://www.facebook.com/GoingAwayEL Instagram: leannejburger.goingawayel Kevin Richardson: https://www.lionwhisperer.co.za   Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Have you ever wondered why something worked so well in your business, but struggled to replicate it? In this episode, we discuss the critical importance of building repeatable success by tracking your actions and outcomes. We share how documenting your systems, analyzing client feedback, and maintaining consistency lead to sustainable growth. We explore the connection between daily habits, professional development, and long-term business stability. By making intentional, data-driven decisions, pet sitters can create a reliable, thriving business and personal life. Main Topics: Tracking and refining business processes Building standard operating procedures Client feedback and journey mapping Consistency across services and employees Setting personal and business SMART goals Main Takeaway: Success leaves clues. Every win in your business isn't just luck--it's built on specific actions and decisions you made, even if you don't realize it yet. When you slow down, track what you did, and pay attention to the clues success leaves behind, you can intentionally recreate those wins. It's not about guessing or hoping; it's about learning from yourself. Follow the clues, build systems, and create a business that keeps winning year after year. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does it take to create a business that truly stands out? Janet Buchwald, owner of Kisses Happen, shares her journey from a corporate career to running a thriving pet sitting company. She discusses the deep emotional connections between pet sitters, clients, and their pets, and how understanding both animal and human behavior has helped her business grow. Janet emphasizes the importance of clear communication, maintaining professional boundaries, and marketing with authenticity. She also provides valuable insights into branding, SEO, and client retention strategies. This episode is a must-listen for any pet sitter looking to build a business with passion and purpose. Main Topics Covered: The Emotional Side of Pet Care – Understanding client and pet relationships Business Growth & Branding – How Kisses Happen became a trusted name Marketing & SEO – Why online presence matters for pet sitters Setting Boundaries with Clients – Pricing, policies, and communication strategies Client Advocacy & Professionalism – The role of pet sitters in pet health and well-being Main Takeaway: “If your heart is in the right place, the money will come. It's automatic.” – Janet Buchwald About our guest: Janet Buchwald is the founder of Kisses Happen, a Nashville-based pet sitting and dog walking business known for its personalized approach to pet care. With a background in marketing and business, Janet built her company with a strong focus on branding, client relationships, and quality service. She believes in advocating for pets, educating pet parents, and maintaining professional integrity. Through her years of experience, she has helped countless clients navigate pet care challenges while growing a thriving, heart-centered business. Links: (615) 981-3858 www.kisseshappen.com info@kisseshappen.com facebook.com/kisseshappen Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

What does success really look like in today's pet care industry? In this episode, we dig into the shifting landscape of 2025 and explore how external pressures—from social media comparison to AI tools and rising costs—can distort our definitions of success. We challenge you to define success on your own terms rather than chasing someone else's goals. From financial milestones to personal freedom and mental well-being, we highlight both tangible and intangible markers of a fulfilling business. We also share practical steps to help you gain confidence, clarity, and control over your pet business path. Main Topics External Pressures in 2025 False Narratives About Success Tangible vs. Intangible Success Confidence, Clarity & Control Personal Fulfillment Beyond Business Main Takeaway: “You don't need permission to redefine success” In fact, in 2025, it's more essential than ever. The rules are changing—AI is everywhere, costs are rising, and the pressure to “keep up” is constant. But here's the truth: success isn't one-size-fits-all. It's not how many visits you do, how big your team is, or how flashy your social media looks. If you're building a business that aligns with your life, values, and goals—that's success. Don't wait for someone else to validate your choices. Define your path, walk it boldly, and remember: it's your business, not theirs. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie's Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile Main topics: Mergers and acquisitions in pet care – How big corporations are buying out independent businesses. Impact of industry regulations – Discussing Ollie's Law and the Veterinary Professional Associate role. Trends among Gen Z pet owners – Increased interest in pet insurance, fresh food, and exotic pets. Collaboration between pet businesses – Why pet sitters, boarding facilities, and veterinarians should work together. Technology advancements in pet care – AI, software, and new pet care innovations shaping the industry. Main Takeaway: “If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand.” – Carmen Rustenbeck Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch?

Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else's definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It's easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn't look like that? What if it's smaller, simpler, and actually supports the life you want to live? That's not failure—that's freedom. Give yourself permission to build something that you love.   Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you're looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration! Main topics: Creating niche pet care services. The benefits of dog jogging for high-energy dogs. Setting client expectations with clear communication. Supporting shift workers with flexible pet care. Building a pet care community through engagement. Main takeaway: “We try to build those relationships and be close to our clients. It's not just a job.” — Niki Lepine Understanding your clients' specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they've turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement.

Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son's entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand's visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders. Main Topics: Importance of Community Visibility Confident Premium Pricing Public Speaking Opportunities Delivering Unique Service Value Navigating Economic Uncertainty Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.”  Visibility isn't just about marketing your services; it's about building real relationships with the people around you. When you're present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they're confident in choosing you for their pet's care. How are you showing up in your community this month? Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina's Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you're looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business. Main topics: Building trust through community engagement Setting and enforcing client expectations Managing a growing pet care team Leveraging awards for business growth Proactive planning for pet care Main takeaway: “We've in the long game to earn the trust of the people around us, and we've done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey Trust isn't built overnight—it's earned through consistent actions, clear standards, and a genuine presence in your community.

Have you ever felt like no matter how hard you try, your business just isn't moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your “why,” and setting micro-goals to regain confidence. It's a powerful reminder that progress isn't always linear—and you're not alone. Main topics: Dealing with business setbacks Losing and regaining momentum Emotional cost of missed goals Reframing progress and success Reigniting long-term passion Main takeaway: “Your passion is not about performance—it's a commitment over time, even when it's messy.” We often confuse our business's growth with how passionate we are. If things aren't going perfectly—if bookings are down, goals are missed, or burnout creeps in—we might start questioning whether we even love what we do anymore. But passion isn't measured by metrics. It's found in the quiet commitment to keep showing up, even when things are hard. Even in the mess, we're choosing to stay the course, because what we do matters and we believe in it. You don't need perfect performance to prove your passion—you just need to keep going.

How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving industry standards, Amy stayed true to her mission: providing high-quality pet care with a personal touch. She leveraged her values to guide decisions during difficult times, like the COVID-19 pandemic, and even turned those moments into opportunities to serve her community through initiatives like a pet food drive. By embracing open-mindedness, trusting her instincts, and empowering her team to shine, Amy has built a business defined by passion and purpose. Her story reminds us that staying authentic, even in the face of challenges, is the key to building a business you truly love. Main topics: Developing and implementing core values in personal and business life. Balancing professionalism and fun in pet care services. Empowering team members to bring their personalities to client interactions. Trusting your instincts in decision-making and staying authentic to your vision. Challenges and triumphs in adapting a business during COVID-19. Main takeaway: “Fun doesn't mean casual or lazy—it's about embracing the joy in what we do, while staying true to our professional standards” Success in pet care begins with staying true to your core values, even as the industry evolves. Amy Munns shares how she built a thriving business over 24 years by focusing on honesty, reliability, and professionalism. From weathering challenges like the COVID-19 pandemic to empowering her team and embracing new opportunities, Amy shows us the importance of aligning every decision with a clear mission. Her passion for pets and dedication to delivering exceptional care has created a legacy her clients and community trust. This week on Pet Sitter Confessional, Amy reminds us why authenticity and commitment to values are the foundation of a successful pet care business. Her story is one you don't want to miss.

How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business. Main topics:  Importance of Internal Motivation Building Consistency Through SOPs Avoiding Burnout with Boundaries Habit Stacking for Success Mastering Business Fundamentals Main Takeaway:“It's not the intensity that matters; it's the consistency that matters in what we do.” Running your pet care business isn't about short bursts of intense activity; it's about showing up reliably every day. Consistency builds client trust, elevates your reputation, and ensures sustainable growth. By creating strong habits, clear procedures, and knowing when to delegate, you can maintain consistency without burning out. Let's focus less on intensity and more on daily actions that build lasting success!   Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt's long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and the power of clearly defined roles and SOPs. Lauren also discusses the emotional challenges of business ownership, from self-doubt to burnout, and how she reignited her passion by embracing new learning opportunities. Her story is a powerful example of how growth, structure, and personal fulfillment can coexist in a pet care business. Main topics: Hiring Challenges & Staff Turnover Transitioning from ICs to Employees Defining Roles & SOPs Balancing Growth & Legacy Staying Engaged as an Owner Main takeaway: “The lessons you learn as a business owner are things you'll never expect, but they shape you. It's overwhelming in the moment, but if I hadn't gone through the struggles, I wouldn't have the business I have today.” Every challenge in business feels impossible in the moment—hiring struggles, staff turnover, client conflicts, financial uncertainty. But each of these hurdles teaches us something vital. Lauren Dunkle's journey proves that the toughest moments are often the ones that push us to grow the most. Instead of fearing the hard times, embrace them as part of the process. Every setback refines your vision, strengthens your leadership, and ultimately builds a business that can stand the test of time.

How does your onboarding process impact your client relationships? We discuss why a smooth, clear onboarding experience is crucial for building trust and client retention. We break down common pitfalls, such as unnecessary complexity and redundant steps, and share strategies for making the process simple yet effective. From setting clear expectations to using digital forms efficiently, we cover everything you need to create an onboarding experience that sets the tone for long-term client satisfaction. Plus, we share personal insights from a frustrating onboarding experience they had, highlighting why clarity and efficiency matter. Main Topics Covered: The role of onboarding in client retention Common onboarding mistakes and how to fix them Balancing necessary and unnecessary complexity Using automation and digital forms effectively Setting clear boundaries and expectations upfront Main Takeaway: “The smoother and clearer your onboarding process, the more likely you are to gain loyal, raving fans instead of one-time customers.” Your onboarding process is more than just paperwork—it's your first opportunity to impress your clients and set the tone for their entire experience with you. If the process is confusing, redundant, or overwhelming, potential clients may walk away before ever booking a service. But when onboarding is smooth, intuitive, and well-communicated, it builds trust and confidence. Clients feel cared for from the very beginning, making them far more likely to stay with you long-term. A well-structured onboarding experience isn't just a necessity—it's a powerful tool for client retention and turning first-time users into loyal, raving fans who recommend you to others. Keep it simple, clear, and efficient, and watch how it transforms your business!

What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and the impact of private equity entering the industry. The conversation highlights the importance of balancing automation with personal relationships, professionalizing businesses, and maintaining strong core values. Ultimately, they all agree that the next 30 years of the industry will be shaped by how pet sitters and dog walkers step up today. Main Topics: Economic uncertainty and industry growth Technology and automation integration Raising professionalism standards Burnout prevention and healthy boundaries Private equity, mergers, and acquisitions Main Takeaways: Michelle Kline “The quickest way to undercut your value is to try to be everything to everyone.” It's tempting to say yes to every client request and to try and be the perfect fit for every pet owner out there. But the truth is, trying to be everything to everyone will drain your time, energy, and resources — and ultimately dilute what makes your business special. The most successful pet care businesses are the ones that know who they are, who they serve best, and what value they bring to that specific group. When you know your ideal client, your marketing gets easier, your systems become clearer, and your value skyrockets. Don't chase everyone. Focus on your people — and serve them exceptionally well. Morgan Weber “Success as a business owner is not tied to your level of burnout or sacrifice.” Let's get one thing clear — burnout is not a badge of honor. In the pet care industry, it's easy to fall into the trap of thinking that the longer you work, the more you sacrifice your personal time, the more successful you are. But real success comes when you build a sustainable business that supports your life — not one that consumes it. You can care deeply for your clients and their pets without sacrificing your health, your family time, or your joy. Boundaries are professional, rest is productive, and saying no is sometimes the best thing you can do for your business. Doug Keeling “We can use technology and automation to enhance relationships — not replace them.” Technology is changing the pet care industry — fast. But the goal isn't to replace human connection with automation. Instead, smart pet sitters are using technology to enhance the client experience. Whether it's using AI to brainstorm gift ideas for clients, automating appointment confirmations, or streamlining admin work so you have more time for personal touches — technology should make your relationships stronger, not weaker. The future of pet care is a mix of high-tech and high-touch, and the businesses that figure out how to balance both will thrive. Daniel Reitman “We're not in the pet care business, we're in the peace of mind business.” At the end of the day, pet parents don't hire you just to feed their pets or take them for a walk. They hire you for the peace of mind that comes with knowing their pets are safe, loved, and cared for — even when they can't be there. When you focus on delivering peace of mind, you stop competing on price and start building unshakable trust. Peace of mind is the product, and exceptional care is how you deliver it. Every visit, every report, every communication is a chance to show your clients they can breathe easy knowing you're there. About our guests: Morgan Weber Morgan Weber is the owner of Lucky Pup Adventures and the host of the Lucky Pup Podcast. With a passion for raising the standards in pet care, Morgan helps pet sitters and dog walkers build sustainable, value-driven businesses through her Align Cohort. She's also the proud owner of a pet store and a line of memorial candles, all designed to serve pet parents with excellence and heart. Doug Keeling Doug Keeling is the founder of Bad to the Bone Pet Care and a passionate advocate for professionalization and community building in the pet sitting industry. Through his YouTube channel, Doug the Dog Guy, he shares real-life lessons and strategies for pet sitters looking to grow their businesses. Doug is also a regular speaker and mentor in industry groups, known for his candid advice and strong belief in personal service. Michelle Kline Michelle Kline is the founder of Dog Co Launch and Dog Co Summit, where she helps dog walkers and pet sitters create thriving businesses with strong marketing strategies, operational systems, and clear brand identities. Known for her expertise in niche marketing and helping businesses find their ideal clients, Michelle is passionate about professionalizing the pet care industry while helping business owners create sustainable, fulfilling careers. Daniel Reitman Daniel Reitman is the owner of Dan's Pet Care, one of the largest pet care companies in the New York area. Known for his focus on technology, innovation, and professionalism, Dan is passionate about raising the bar in the pet care industry. With over 15 years of experience, Dan brings both big-picture thinking and tactical expertise to conversations about scaling, leadership, and the future of pet care. Links: Michelle Kline — Dog Co Launch Website: https://www.dogcolaunch.com Free Facebook Group: Grow Your Daily Dog Walking Business with Dog Co Launch Dog Co Summit (industry conference): https://www.dogcosummit.com Morgan Weber — Lucky Pup Adventures / Lucky Pup Pod Lucky Pup Adventures (Pet Sitting Business): https://www.luckypupadventures.com Lucky Pup Pod (Podcast): https://www.instagram.com/luckypuppod/ Memorial Candles: https://www.luckypupadventures.com/memorial-candles Doug Keeling — Doug the Dog Guy / Bad to the Bone Pet Care Website: https://www.dougthedogguy.co YouTube Channel: https://www.youtube.com/@DougTheDogGuy Instagram: https://www.instagram.com/dougthedogguyofficial Bad to the Bone Pet Care: https://www.badtothebonepetcare.com Daniel Reitman — Dan's Pet Care Website: https://www.danspetcare.com Instagram: https://www.instagram.com/danspetcare Facebook: https://www.facebook.com/DansPetCare YouTube: https://www.youtube.com/@DansPetCareOfficial ChatGPT: https://chat.openai.com PSI (Pet Sitters International): https://www.petsit.com Kristin Morrison (Six-Figure Pet Sitting Academy): https://www.sixfigurepetsittingacademy.com Florida Pet Services Association Conference (where Morgan spoke): https://www.floridapetservices.org Blackstone (Owner of Rover): https://www.blackstone.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Do you ever feel like your pet sitting business runs your life? In this episode, we discuss the mental burden that comes with owning a pet care business and how to create healthier boundaries. We break down the impact of decision fatigue, the challenge of always being on call, and how to shift from survival mode to proactive management. Practical solutions like setting clear business hours, enforcing client boundaries, and using automation are explored. If you're struggling with burnout, this episode provides actionable steps to regain control of your time and mental energy. Main Topics: Mental Burden & Decision Fatigue in Pet Sitting Setting & Enforcing Business Hours Establishing Clear Client Boundaries Strategies for Proactive Business Management Delegation, Automation, and Stress Reduction Main Takeaway:“A healthy business is one that works for you, not one that runs you into the ground.” Social Media Post:As pet sitters, we often feel the pressure to be available 24/7, but that mindset leads straight to burnout. Setting boundaries, enforcing business hours, and delegating tasks aren't luxuries—they're necessities for a sustainable business. Take one small step this week to lighten your load. What's one boundary or system you can implement to protect your time and energy? Let us know in the comments! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google's rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world. Main topics: Importance of Google Business Profiles Avoiding Suspensions Through Compliance Photo Uploads and Content Relevance Consistency in Reviews and Interactions Best Practices for AI Usage Main takeaway: “Almost anyone can get a Google Listing, but few can keep one.” Your Google Business Profile is more than just a checkbox—it's a powerful tool for attracting clients and growing your business. But here's the catch: simply getting your listing isn't enough. To truly succeed, you must set it up correctly from the start and maintain it over time. ✅ Follow Google's rules for your business name and address. ✅ Regularly update your listing with photos, reviews, and services. ✅ Ensure your paperwork and business details match your listing. Failing to comply with Google's guidelines or neglecting your profile can lead to suspension—shutting off a major source of new clients. Take the time to set it up right and keep it active. Your business depends on it!

Do clients really understand what it means to hire a professional pet sitter, or do they think you're just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you're celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do. Main topics: Educating pet care clients Professional vs hobby pet sitters Importance of certifications & insurance Marketing professionalism to the community Celebrating Professional Pet Sitters Week Main takeaway: “The public doesn't know what we do, so we need to let them know.” Too often, professional pet sitters are lumped together with hobby sitters or the neighbor kid who pops in to feed a cat. The truth is, being a professional pet sitter means having proper insurance, training in pet first aid and CPR, and following clear policies and procedures that protect pets, clients, and ourselves. Our work goes far beyond cuddles — it's about safety, professionalism, and peace of mind. This Professional Pet Sitters Week, take a moment to share your credentials and explain what makes your business different. When we all take pride in our profession, we elevate the industry and set higher expectations for care. Links: https://home.treasury.gov/news/press-releases/sb0038 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ownership. Whether you're starting out or scaling up, Angela's insights will inspire you to streamline operations, support your team, and grow with purpose. Main topics: Building a supportive management team Creating effective training programs Developing and refining SOPs Balancing personal and business challenges Scaling sustainably with employee empowerment Main takeaway: "Building a strong management team, empowering employees, and implementing clear SOPs are essential for scaling a pet care business sustainably while maintaining high-quality service.” Scaling your pet care business isn't just about working harder—it's about creating the right foundation for growth. A strong management team, backed by clear and effective systems, allows your business to run smoothly even when you're not there. By empowering your employees with the tools and support they need to succeed, you'll foster a team that's invested in your vision and your clients' happiness. Growth doesn't have to mean chaos—when you focus on the people and processes that matter most, you can scale sustainably while maintaining the high-quality care your clients and their pets deserve. About our guest: Angela Watts is the owner of Pawsitive Dawg Walking, a thriving pet care business based in Waltham, Massachusetts. With over a decade of experience in the pet care industry, Angela has built her company from the ground up, overcoming personal and professional challenges to create a business rooted in compassion, teamwork, and exceptional care. A former special education teacher, Angela brings her teaching expertise to the training and development of her team, ensuring consistent, high-quality service for her clients. Known for her innovative approach to management and her dedication to her community, Angela is passionate about empowering her team and setting a high standard for the pet care industry. When she's not running her business, Angela enjoys spending time with her beloved dog, Okie, and mentoring other pet care professionals to help elevate the industry as a whole. Links: Email: pawsitivedawgwalking@gmail.com https://www.pawsitivedawgwalking.com https://www.facebook.com/PawsitiveDawgWalking/ https://www.instagram.com/pawsitivedawgwalking/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. From sharing your mission to leveraging client success stories, they break down how to create an emotional connection that builds trust and credibility. Whether through social media, email marketing, podcasting, or community events, learn how to share your story in ways that make a lasting impact. Main topics: The power of storytelling in pet care marketing Building trust through personal branding Using social proof and client success stories Best platforms for sharing your story (social media, email, podcasting, etc.) Overcoming imposter syndrome and public speaking fears Main takeaway: ““Your story isn't just about what you do—it's about why you do it and how it connects with others.” Do people really know your story? Clients don't just hire a pet sitter—they connect with someone they trust to care for their furry family. Your story is what sets you apart, creating an emotional bond that builds trust and loyalty. Whether through social media, email, or community events, sharing why you do what you do helps pet parents see the heart behind your business. A strong story makes you memorable, attracts the right clients, and reinforces your expertise. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstacles like dryer vent cleanouts to finding the right team members, Josie reveals the immense effort and creativity required to make her vision a reality. She highlights the power of networking and mentorship, crediting her business coach, real estate agent, and community for her success. Josie's energy and passion for pets and her community shine through as she discusses creating services like “Bark After Dark” and low-cost events to serve both clients and their furry companions. Main topics: Transitioning from pet sitting to a brick-and-mortar daycare. The importance of networking and mentorship in business growth. Developing policies and procedures for daycare operations. Managing employee crossover between pet sitting and daycare. Creative services like "Bark After Dark" and community events. Main takeaway: “You can't do it on your own—you need a network of people to support you, from mentors to business coaches, real estate agents, and even your team members.” Building a business isn't about doing it all alone—it's about leaning on the right people to help you grow. Josie Noriega shares how networking with mentors, real estate agents, and even her employees gave her the tools and confidence to open her superhero-themed dog resort. By embracing collaboration and staying open to advice, she turned a massive challenge into an exciting opportunity to serve her clients in a whole new way. Josie's story is proof that a strong network isn't just helpful—it's essential. This week on the podcast, Josie reveals how community and creativity fueled her journey into brick-and-mortar success.

How do you ensure the right employees are available at the right times while keeping your business running smoothly? In this episode, we break down three popular scheduling models: Shift Scheduling, Employee Availability-Based Scheduling, and Route-Based Scheduling with Core & Flex Employees. We explore the pros and cons of each, from predictability and efficiency to flexibility and legal considerations. Choosing the right model can impact employee satisfaction, client experience, and overall business success. Tune in to learn how to find the best fit for your pet care business! Main topics: Shift Scheduling Model – Set work shifts, predictable but inconsistent hours. Employee Availability Scheduling – Flexible but harder to ensure coverage. Route-Based Scheduling – Assigned areas, efficient but limiting. Legal Considerations – Compliance with labor laws. Choosing the Right Model – Aligning with business needs. Main takeaway: “Choosing the right scheduling model impacts your efficiency, your employee satisfaction, and your client experience.” As pet business owners, how we schedule our team affects everything—from how smoothly visits run to how happy our employees and clients are. A structured shift model keeps things predictable, an availability-based model offers flexibility, and a route-based approach can maximize efficiency. But the best model depends on your business needs! In our latest episode, we break down the pros and cons of each model and help you decide which one fits your pet care business best.

Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pitfalls like burnout and disorganization. Learn actionable steps to shift from survival mode to thriving mode while maintaining exceptional care standards. Main topics: Defining Your Business Purpose Becoming the Bouncer of Your Business Balancing Client Needs and Business Efficiency Moving from Operator to Owner Mindset The Role of Mentorship and Community Main takeaway: “Detach yourself from your business and act like the CEO it needs. Build intentionally, say no when it doesn't serve you, and create a business that supports your life—not the other way around.” Running a business often feels like an endless cycle of tasks, client demands, and “just one more thing.” But here's a truth that changed everything for us: You are not your business. When you detach yourself from the daily grind and start thinking like the CEO, you give your business room to thrive—and yourself space to breathe.

Running a pet care business is getting more expensive, and simply raising prices isn't always an easy option. In this episode, we break down the factors driving up costs—rising labor wages, increased overhead, and shrinking profit margins—and explore what pet sitters can do to maintain profitability. From improving operational efficiency to refining service offerings, we discuss strategies to stay ahead without sacrificing quality or burning out. If you've been feeling the financial squeeze, this episode will give you actionable steps to take control of your costs and future-proof your business. Main Topics: The impact of rising labor costs on pet care businesses How to optimize pricing while staying competitive Streamlining operations to improve profit margins Smart marketing strategies to attract premium clients Reducing inefficiencies in scheduling and service areas Main Takeaway: “It's not just about raising prices, it's about optimizing everything else in our business to make sure we can do that with our actual revenue-generating services.” Business costs are increasing, but that doesn't mean your profit margins have to shrink. Instead of simply raising rates and hoping for the best, we need to focus on efficiency. Are you optimizing your schedule to reduce drive time? Are your employees as productive as they can be? Are you offering premium services that justify higher pricing? If you're not actively adjusting your operations, you may be losing money without realizing it. Every inefficient process, every underpriced service, and every unnecessary expense eats away at your bottom line. By focusing on profitability through efficiency, you can take control of your expenses, maintain competitive pricing, and continue offering high-quality services.

How do you create raving fans and deliver premium client experiences? In this episode, Candace D'Agnolo, of Pet Boss Nation dives, into the art of fostering genuine connections that go beyond surface-level interactions. She explores how personalized touches—like understanding client preferences and small acts of care—create lasting loyalty. Candace also discusses the benefits of using AI to enhance efficiency, the value of local collaborations, and actionable ways to surprise and delight clients without breaking the bank. If you're looking to elevate your business and stand out in a competitive market, this episode is packed with insights and inspiration! Main topics: Creating premium client experiences. Leveraging local networking for business growth. The role of AI in personalization. Building trust through authentic connections. Time-saving techniques for small businesses. Main takeaway: "The human side of business is irreplaceable. Real connection builds loyalty and defines a premium experience.” “What makes a premium experience? It's not just fancy tools or gifts—it's genuine human connection. From quieting a home during nap time to ensuring a late-night light is on, small touches of care make all the difference. Candace D'Agnolo*. shares why understanding client needs and creating authentic relationships are the keys to success.

What's holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you've been hesitant to make a big decision in your business, this episode will help you push past the fear and take action. Main topics: Fear of change in business Raising prices with confidence Updating policies for efficiency Evolving marketing for better clients Opportunity costs of inaction Main takeaway: “The biggest risk isn't trying something new—it's staying stuck in something that isn't working.” As business owners, we tend to overanalyze decisions, fearing the worst. What if clients leave? What if a new policy upsets employees? What if a marketing change flops? But here's the reality: inaction is its own risk. If your prices are too low, you'll burn out trying to make ends meet. If your policies are too flexible, clients may take advantage of them. If your marketing isn't attracting the right clients, you'll struggle to grow. Every choice has a cost—including the choice to do nothing. Instead of fearing failure, reframe it as an experiment. Test a small change and track the results. If it doesn't work, tweak it. Your business is a living thing, meant to evolve. The worst thing you can do is stay in place while the world moves forward.

How do you transform your business into one that works for you? In this episode, Corinne Moore, owner of Paws and Claws Pet Service and founder of Pawsome Metrics, shares how data-driven decisions helped her streamline services and reclaim balance. From navigating the challenges of purchasing a family business to making tough choices like cutting underperforming services, Corinne opens up about the power of metrics in creating a sustainable and fulfilling company. She emphasizes the importance of aligning business operations with personal and professional goals while empowering her team to thrive. Whether you're looking to refine your services or improve work-life balance, Corinne's story is a reminder that change starts with knowing your numbers. Main topics: Using Metrics for Business Decisions Balancing Work and Family Life Streamlining Services for Efficiency Empowering Staff Through Delegation Overcoming Burnout as a Business Owner Main takeaway: "You own your business so you can make it your own. It took me a long time to realize that I could make changes for myself and my staff to make us all happier.” Running a business isn't about following someone else's formula—it's about creating something that works for you, your team, and your clients. Corinne Moore shares how she used metrics to make bold decisions that aligned with her values, simplified her services, and prioritized her mental health. By taking control and shaping her business to fit her life, Corinne created a company that's happier, more efficient, and truly her own. Her story is a reminder that real transformation starts with knowing your numbers and staying true to your vision. This week on the podcast, Corinne reveals how metrics empowered her to reclaim balance and build a business she loves.

How can we navigate the changing expectations of modern pet parents while also providing exceptional care? We dive into the mindset of today's pet owners, exploring the growing trends of treating pets as family, prioritizing health and wellness, and valuing convenience and personalization. We discuss how emotional spending drives client decisions and the importance of showcasing the transformative impact of pet care services. Whether you're refining your marketing, building trust, or enhancing your offerings, this episode provides actionable insights to help you connect with clients and elevate your business. Main topics: Pets as family members Humanization challenges for professionals Health, wellness, and enrichment Convenience and social proof Emotional spending and personalization Main takeaway: "Your messaging should focus on creating peace of mind, enriching experiences, and making the pet owner's life easier while addressing their emotional connection to their pets." As pet care professionals, we often focus on what we do: walking dogs, cleaning litter boxes, or giving medications. But what we're really offering is so much more than the task itself. We provide peace of mind to pet parents, so they can focus on their day without worrying about their furry family member. We enrich pets' lives, giving them the mental and physical stimulation they need to thrive. We strengthen the human-animal bond by helping pets stay healthy, happy, and loved, even when their owners can't be there. Your services don't just care for pets—they make life better for both the pet and the owner. But here's the catch: you have to tell people that! Talk about the emotional and practical value of what you offer. Share stories of how you've made a difference. Highlight the tail wags, the zoomies, the contented naps after a visit, and the relief in a pet parent's voice when they know their pets are in good hands. Because it's not just about the visit—it's about how that visit transforms their day and their pet's life.

How do you grow a pet care business while staying true to your values? Ruby Ballesteros, owner of Ruby Red's Pet Care, shares how she maintained her standards during tough times, leading to a surge of new clients and stronger relationships with her community. She leveraged local TV segments to educate the public about professional pet care and collaborated with small businesses to promote their services through her newsletters. By embracing opportunities and pushing herself out of her comfort zone, Ruby grew personally and professionally, while elevating her business. Her story is an inspiring example of how staying authentic and community-focused can lead to sustainable success. Main topics: Navigating Business Challenges with Integrity Building Strong Community Relationships Professionalism in Pet Care Industry Leveraging Media for Business Growth Maintaining Consistency in Client Services Main takeaway: “Maintaining the integrity of my business meant refusing to lower my standards—even during tough times.” Success in business starts with maintaining your standards, even when times are tough. Ruby Ballesteros shares how staying true to her values and refusing to devalue her services allowed her to not only weather challenges but also redefine professionalism in her community. Through her journey, she demonstrates the power of persistence and the rewards of aligning actions with a clear mission. This week on Pet Sitter Confessional, Ruby reminds us why integrity matters in business—and in life. Her inspiring story is a must-listen for anyone looking to build a lasting legacy in pet care.

Are you constantly juggling tasks and struggling to get everything done? In this episode, Collin and Meghan discuss the power of setting deadlines and working in focused time blocks to tackle endless to-do lists. They share how short, intentional intervals can improve decision-making, preserve energy, and increase productivity. Whether you're managing hires, tackling admin tasks, or balancing work-life demands, this episode offers practical tools to help you get more done without burning out. Main topics: Setting time limits Prioritizing tasks effectively Managing decision fatigue Balancing flexibility and focus Practicing trial and error Maint takeaway: "Not every decision deserves the same amount of time in your day." In this episode, we share how setting deadlines and using short, focused time blocks can transform your productivity and decision-making. By breaking tasks into manageable chunks, you can preserve your energy, reduce decision fatigue, and stay focused on what matters most. We also discuss the importance of triaging tasks, making intentional progress on big projects, and why not every decision deserves the same amount of your time. Tune in to learn practical strategies for reclaiming control of your day without sacrificing quality. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What would it take for you to step away from your business and start a new chapter? In this episode, Aimee Thomas, former owner of Leashes to Leads Pet Care, shares her journey of transitioning from a thriving pet care business to an exciting new role working on a 100-acre farm. Aimee reflects on the challenges of leaving her business behind, the power of a strong pet sitting network, and how she ensured her clients were cared for during the transition. She also discusses her passion for high-end pet care, live-in services, and how staying open to new opportunities led her to a fulfilling new path. Whether you're considering a career change or simply curious about what it takes to close one chapter and embrace another, this episode offers valuable insights and inspiration. Main topics: Transitioning from Business to Farm Networking Supports Growth and Transition Providing High-End, Specialized Care Embracing Change with Open Possibilities Ensuring Clients Transition Smoothly Main takeaway: "Don't limit yourself to possibilities. Sometimes, stepping into something new can bring a whole new light into your life.” Change can be intimidating, but it holds the key to growth and fulfillment. Whether it's leaving behind a career, pursuing a dream, or stepping outside your comfort zone, new opportunities have the power to transform your path in unexpected ways. By staying open to change, you might discover a journey that aligns more deeply with your passions and values. Trust in your ability to adapt, and remember that every step forward—no matter how uncertain—can lead to something extraordinary This week, Aimee Thomas shares her inspiring journey of stepping away from her successful pet care business to embrace a new chapter full of challenges and rewards. Her story is a reminder to stay open to change and trust the possibilities ahead.

Have you ever wondered how AI can improve your pet care business without losing your personal touch? In this episode, we explore the practical ways AI can enhance productivity, client communication, and decision-making while keeping your brand's authenticity intact. From target marketing and content creation to using AI in hiring processes, we share how to make AI work for you—not replace you. We also dive into how to ensure AI reflects your voice and values, and why it's essential to use it as a tool to streamline tasks, not as a substitute for human connection. Main topics: Authenticity in AI Communication Personalizing AI for Your Brand AI in Targeted Marketing Using AI for Data Analysis AI-Assisted Hiring Processes Main takeaway: AI is a helper, not a replacement. It's about enhancing relationships, increasing productivity, and helping us make better decisions, while still keeping our unique voice and human touch. AI is a helper, not a replacement—designed to amplify what makes your business unique: YOU. Use AI to enhance relationships, boost productivity, and uncover insights, all while staying true to your voice. Let the robots handle the repetitive stuff so you can focus on building connections and doing what you love.

How do you build lasting trust with your clients while staying true to yourself? In this episode, Catherine Oury, owner of Ladybug Pet Care, shares how authenticity has been the cornerstone of her success as a solo pet sitter. From managing client expectations for overnight stays to setting boundaries for a better work-life balance, Catherine opens up about the lessons she's learned in over five years of business. She highlights the importance of fostering genuine, long-term relationships with clients and tailoring services to align with personal and professional values. Whether you're a solo sitter or managing a team, Catherine's story offers powerful insights on balancing passion with sustainable growth. Main topics: Building trust through authenticity Overnights and client expectations Setting boundaries for balance Long-term client relationships Solo pet sitter challenges Main takeaway: “Trust and connection with clients start with being authentic.” Trust is the foundation of meaningful relationships, and authenticity is the key to building it. By being genuine and true to yourself, you create a connection with clients that goes beyond the basics of pet care. This personal touch fosters loyalty, trust, and a sense of partnership that can last for years. Staying authentic isn't just good for your clients—it's good for you, too, making your work more enjoyable and fulfilling. This week, Catherine Oury shares how being herself has helped her build strong, lasting relationships with clients and create a business she truly loves. Her story is a powerful reminder that trust and connection start with authenticity.

How do you recover and refocus after a hectic holiday season in your pet care business? In this episode, we discuss the importance of using the slower January and February months to reflect on lessons learned from the holiday rush. From identifying and fixing cracks in your systems to celebrating wins and refining your processes, we highlight practical strategies for improvement. We also emphasize the need for strategic rest to recharge and sustain momentum for the year ahead. Tune in for actionable tips on balancing recovery with planning, so you can approach the next busy season with confidence. Main topics: Identifying What Went Wrong Celebrating Successes and Wins Soliciting Feedback from Teams Strategic Planning for the Year Prioritizing Rest and Recovery Main takeaway: “Strategic rest and thoughtful adjustments are the keys to building a resilient business and a resilient you.” After the chaos of the busy season, take time to breathe and reflect. Identify what worked, what didn't, and use those lessons to refine your processes and goals. Recovery isn't about doing nothing—it's about intentional growth and preparing for what's next. Rest now to ensure you're ready to thrive in the next busy season. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Ever feel like the stress of competition overshadows the joy of your work? Amy Addington, President and Co-Founder of Woofie's, shares her 20-year journey from a $10 dog walk to leading a thriving pet care franchise. Amy dives into the power of relationships in business, how to build trust with clients, and the importance of staying flexible in a changing industry. She also unpacks the challenges and rewards of franchising, the role of branding in maintaining consistency, and why networking—even with competitors—is essential. Full of insights and actionable tips, this episode will inspire you to lead with heart and build a pet care business that thrives on trust and connection. Main topics: Transitioning from Corporate to Pet Care Building Trust Through Relationships Franchising Woofie's: Challenges and Rewards Creating a Strong Brand Identity Networking with Competitors and Community Main takeaway: “At the end of the day, this is not a transactional business. It's a relationship business, and that's what makes it so rewarding.” Pet care isn't just about providing a service—it's about building trust, fostering connections, and becoming a reliable part of someone's life. When a client hands over their keys or entrusts you with their pet, they're giving you something invaluable: their confidence. So how do we honor that trust and make the most of these relationships?

Are you ready to take control of your motivation and redefine success in your pet care business? In this episode, we explore the importance of recognizing your hard work and celebrating wins, even when no one else is watching. We dive into how building trust with clients and staying aligned with your mission can fuel your drive. From reflecting on your values to embracing the challenges of serving others, we share practical tips to keep your momentum strong throughout the year. Tune in to discover how self-recognition can empower you to build a business you're truly proud of. Main topics: Finding self-motivation in business Celebrating wins to stay driven Building trust through quality service Aligning actions with business values Reframing challenges as opportunities Main takeaway: You are the one who defines success in your business—recognize your efforts, celebrate your wins, and build the drive to keep going. In the hustle of running a pet care business, it's easy to wait for others—clients, team members, or even family—to validate your hard work. But the truth is, you are the one who defines success in your business.

Ever feel like your business is running you instead of the other way around? Pamela Ahart-Steward and Beth Greenberg Cotell, founders of Monarchs in Motion, share their journey of discovering balance and intentional living as business owners. They discuss the challenges of burnout, the importance of setting boundaries, and how saying "no" can create space for what truly matters. Drawing from their 26 years of experience, they offer actionable advice on transforming your approach to business and embracing personal growth. Packed with inspiration and practical tips, this episode is a must-listen for anyone looking to build a business that supports both their life and their goals. Main topics: Balancing business and personal priorities Strengthening partnerships through respect Recognizing and overcoming business burnout Setting boundaries to prevent overwhelm Transformation and intentional goal setting Main takeaway: "The power of saying no isn't about rejection; it's about creating space for what truly matters." As pet business owners, it's easy to feel like we need to say "yes" to every client request, every opportunity, and every demand on our time. But saying "yes" to everything often leaves us overwhelmed, burned out, and unable to give our best to the things that truly matter. Here's the truth: "The power of saying no isn't about rejection; it's about creating space for what truly matters." When you say no, you're not just turning something down--you're prioritizing your time, energy, and mental well-being. You're setting boundaries that allow you to focus on the clients and services that align with your goals and values. You're building a business that supports your life, not the other way around.