Podcasts about real fast book

Welcome to this episode of the Real Fast Results Podcast. I am happy you are here. I want to jump into a question I get all of the time from authors and that is: How do you title your book for maximum readership? Just like the cover of your book, the title of your book is equally important. Promise: 4 Areas for Maximum Readership I am going to discuss four primary areas of consideration when titling your book for maximum readership. I have seen so many authors just come up with what they think is a good title without considering the nomenclature used by the marketplace to describe what they are writing about. [bctt tweet="The pivotal question is: when a prospect goes to a search engine to find a book what words/phrases are they using?" via="no"] Download the Complete PDF Show Notes Free for this Episode Learn Base your title on long-tail keywords Keyword research Your title and your book web address should be the same Your book should have its own website Does your title fit your brand? If you don't have a brand, you need a brand Does your title make sense? Download the Complete PDF Show Notes Free for this Episode  Resoruces Keyword Research Tool: http://tools.seobook.com/keyword-tools/seobook/  www.namemesh.com Adjunct Teaching Online & On-Campus: How to Make Up To 6-Figures and More as an Adjunct Professor Example of Brands: Real Fast Result Brand www.RealFastBook.com www.RealFastProwebinars.com www.RealFastHollywoodDeal.com www.RealFastLibraryMarketing.com www.RealFastIndieBookMarketing.com www.RealFastResults.com Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

#BeBoldNation Christopher and Allan host Daniel Hall for Throwback Thursday! Daniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. Daniel is also the CEO of the brands Healed1 Supplements and the Backseat Nanny products exclusively sold on Amazon. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here http://www.speakerscruisefree.com/ Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships” as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast. www.DanielHallPresents.com Daniel provides awesome information and insight on how to succeed in your life and business, and make sure you stay until the END as Daniel gives away a secret way to start making money right of the gates in 2016!!! Stay tuned in for more Throwback Thursday guests on #ThinkBoldBeBold Want to connect with us? email info@thinkboldbebold.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Real Fast Results podcast!  One of the things that this show is all about is helping you to see actual results in your business and in your life.  There are a variety of potential obstacles that can impede you, or slow you down.  Week to week, the episodes of this show provide you with specific steps on what you could do to help your business to grow. The shows are also meant to help you look inward and help you identify those characteristics of yourself which might actually be keeping you from having more success.  You may be self-sabotaging. Or you may just have the breaks on in some aspects of your life or your business, and it’s keeping you from getting as much done as you would otherwise. Dr. Ed Daube is a psychologist who has a great grasp on not only the inner workings of people’s brains, but also how we can shift the paradigm of our minds slightly so that the negative aspects of our thoughts and emotions can actually help us to be even more productive.  So, today’s interview is all about how to use negative emotions to get more done, faster and how to be a happier person besides.  Introducing Dr. Ed Daube… Emotions Are Positive Not Negative I want you to understand that there’s no such thing as negative emotions.  People label them as negative because of the results that they experience like, “Procrastination is negative because I don’t get things done.”  In fact, all emotions are positive because they help us move forward.  Let’s talk about procrastination. Procrastination And The Emotion It Causes This is an excellent topic, and it’s an excellent topic because most people don’t get things done because they procrastinate. And when they procrastinate, they put things off.  Take Real Fast Book as an example.  The information given to people in that product is great, but people can’t use it because they are procrastinating.  They are afraid to move forward.  Before we get to that, you talk about negative emotions. We experience procrastination as putting things off, delaying, “I can’t get this done,” but underneath procrastination is the emotion of anxiety.  Let me quickly say what emotions are.  We have emotions because they alert us to threats in our environment and they prepare us to deal with those threats.  That’s what emotions are.  What anxiety is, it’s future-based emotions.  We’re constantly scanning our surroundings, and we come across a threat, and then our anxiety tells us that there’s a threat. How do we use that?  Well, when we feel anxious, that tells us we’re facing something.  Usually, when we want to work on a book or a project at work, the threat is, “What if it doesn’t work out?” Or “What if it all goes to heck in a hand-basket and turns bad?”  Then, when we ask that question “what if”, we then react, and this is the problem.  We react to our anxiety as if that’s the only option available.  If it were true that things were going to go to “heck in a hand-basket," then it would make sense to put it off, but it isn’t necessarily true. When we are aware of that, we can then turn our anxiety into anticipation, and use the energy or anticipation, which is a healthy energy, to move forward on the project.  We get happy about moving forward, and we end up not only happy about what we’re doing, but finishing the project.  That’s it in a nutshell; that’s the overview.  We’ll go into more detail as we progress here. Example It's about acknowledging a feeling and interpreting that feeling differently that we normally would. Let me give you a quick example.  Look at the smoke detector in your house.  It’s designed to alert you to the presence of a fire.  When it does that, you then are prepared to get out of the house, follow through on your action plan, do whatever you need to do in case of a fire, and you’re protected. But, sometimes the smoke detector goes off in the middle of the night, or it goes off when you’ve burnt your toast.  It’s the same smoke detector, but now the message is, “No.  There’s no threat.”  If you blame the smoke detector and you turn it off, or the battery is low and you don’t replace it, this could allow your house to burn down. Your emotion is like a smoke detector, it alerts you to possible threats, but it doesn’t always give you accurate information.  For example, maybe your anxiety is telling you, “Okay, I’m avoiding doing my book.  I’m anxious about that; I’m nervous… Maybe it’s because I haven’t done all of my preparation… Maybe it’s because I’m not ready to write yet because I need to do more work.”  But, sometimes that anxiety will give you incorrect information, “There is no threat.”  That’s where we turn it into anticipation and move forward. How To Overcome Anxiety Caused by Procrastination When you find yourself procrastinating, putting things off, or you find yourself with writer’s block and you can’t move forward; the next step is to acknowledge, or validate, that you’re anxious.  You don’t go with the flow here. You don’t react.  You’re not going to move into a response mode.  When you begin to feel that, your first question, and you’re asking it anyway, is “What if?”  What if things go to heck in a hand-basket?  That’s the question you’re asking yourself, and you need to recognize that.  So now you can turn that around. Step 1 - Acknowledge the Emotion The first step, again, is to validate and recognize that you’re anxious, and you do that by the behavior that you’re engaging in.  You’re procrastinating, and it’s telling you, “I’m anxious”.  So, instead of saying, “What if it goes to heck in a hand-basket,” ask the question, “What if things go right,” and “What is it that I’m reacting to?  What’s the threat that’s out there?” Usually, it’s something like, “Well, you know, if I write this book, what if people don’t like it? Or, what if it’s not everything I want it to say?  Or, what if it doesn’t get all of the reviews that I want?”  Okay, the next question is, “Yeah, what if… suppose it doesn’t, can I survive that?  Can I survive the fact that people don’t like it?  Yes, I can.  Can I learn from it?  Yes.” If I can survive the threat that’s keeping me from acting and causing me to procrastinate, then I no longer have to worry about it.  I can move through it.  So, if I can survive it, now the next question is, “Well, wait a minute… What if it goes well?  What if people do like it?  What if it’s well-received?”  If it’s well received that’s exactly what I want, so now, there’s no longer any anxiety.  I can anticipate the fact that it’s going to go well, and I can move forward.  That’s how you turn it from anxiety into anticipation.  You begin to question what it is that you are afraid of, can I survive it, and if I can, I don’t have to be afraid of it anymore.  It may happen, and it may not. “Even if it does happen, I can survive it.”  That’s the critical issue.  I don’t have to be afraid of it anymore, and if I don’t have to be afraid of it, I don’t have to procrastinate and put it off.  I can go after it and do what I have to do.  So, Step #1 would be to acknowledge the emotion. Step 2 - Evaluate That Emotion Step #2 would be to critically evaluate that emotion, and where it’s coming from, and whether or not you could survive it.  What’s the worst case scenario, and whether or not you can survive that worst case scenario?  Once you’ve kind of made that determination that what you’re doing isn’t going to lead to your demise, you can lip the coin and say, “This could turn out really good if I just keep going.” Anxiety, as an emotion, leads us to avoid the possible threat, and that energy moves us away from what we want to do.  The flip side of anxiety, even though it’s the same energy and the same emotion, is anticipation.  So, you’re not changing that emotion. You’re just flipping it to the other side.  You’re using that same energy, but now that energy is pushing you towards what you want, instead of away from it. The other nice thing about this is if you have Googled “procrastination,” what you’ve likely been told is that you need to set goals. They need to be goals that you can do, and you need to go after it.  None of that’s going to work if you don’t understand anxiety the way that it was just explained.  What you are now empowered to do is take that energy, to recognize it, and to turn it around so that it now works for you and energizes you to move forward on whatever project it is that you’re facing.  That’s the power of using your emotions as tools.  It’s the same emotion; you’re just recognizing it and turning it from avoidance into approach and being energized by it.  That’s the power of using emotions as tools. If you understand this, then you’ll now have a tool in your “tool bag” that you can use whenever a situation comes up that you’re avoiding.  If there’s something that you’re not moving forward on, you now have the power in your hands, instead of reacting to the emotion and feeling un-empowered and unable to do anything about it.  That’s the power of using emotions as tools and anxiety. Step 3 - I Can Do This When you find yourself procrastinating, instead of saying, “I can’t do this,” you can say, “I can do this.  I can move forward.”  When you say, “I can move forward,” the next question is, “What do I need to do to do that?”  It isn’t just the power of positive thinking, “I can do this, I can, I can, I can.”  That’s nice, but it’s not enough.  When you go from, “I have to avoid this, which is what my anxiety is telling me to… Wait a minute.  My anxiety is telling me I can do this.” Step 4 - What Do I Need To Do Then, the next step is, “What do I need to do.”  Now you can use all of the information that you’re taking in from this podcast.  Now you can use that “how-to” because you’ll be energized to take advantage of the information, not only that you’re learning from Real Fast Results, but that’s out there in the books that you’ve read and so forth.  You are now empowered to use that information. Take Action You need to take action.  You need to do whatever it is that you now realize is in front of you.  You need to take action on the steps that you’ve laid out to get the job done.  If you don’t take action, nothing gets done, no matter how prepared you are or how excited you are.  The information is out there on the steps that you need to take.  If you are writing a book, for example, you already know how to do that because this has been laid out for you, probably multiple times.  The information is available, and now you need to take the steps, or the action on what you need to do. The steps are that once you’ve acknowledged your anxiety, because you are procrastinating, you need to ask, “Now, wait a minute, what’s the threat?  What is it that I’m avoiding?”  You answer that, and you can write it down, by the way.  That’s a very powerful technique.  Write down the answers to the questions you’re asking because then you can look at that piece of paper, and you can look at the threat that you’re avoiding, and you can then move to the next step of, “What if it goes right, and if it goes right, what do I need to do to make it happen?”  Write those steps down and then act on those steps. Now what you’ve done is, you don't only have those steps in front of you of what you need to do, you’ve got your goals. You need to turn those steps into goals, and take action on those steps, and your book gets done, or whatever it is.  You should have all of the information that you need to move forward, but you actually have to do it. Let’s say that it’s not writing a book that you’re avoiding.  Maybe you’re afraid to ask your boss for a raise, or you’ve been avoiding the task of asking your spouse about finances.  Maybe you’re thinking about talking to your kids about their friends.  This solution applies to all of that. It’s the same process.  Now, what you need to do is focus on the question of, “What if?”  Think about, “What if things go well?  What if my book is well-received?  What if I ask for that raise and the boss says ‘yes’?  What if I talk to my kid about their friends, and instead of him/her going up to their room and slamming the door, they say, ‘Well, yeah, I need to think about that…’?” When you focus on that, “What if,” that question itself, and the answer to it, is exciting because I can get excited about my book being well-received or about my boss giving me a raise.  I can get excited about whatever it happens to be… talking to my spouse.  When I get excited about that, I am motivated to move forward to get that job done.  I can now sit down and ask, “What do I need to do?  What’s my next step?  What is the next step in the process?  What haven’t I done?  What do I need to prepare myself for in talking to my kids?  What information do I need to have in talking to my boss when he asks me, ‘Well, why do you think you need a raise?’” It’s asking the question, “What if everything goes right?”  Getting excited about it and focusing your attention on that, when you focus your attention on that, you’re then motivated to take the next step.  That’s how it all fits together.  What you’re doing is using anticipation, the anticipation of what good might happen, to actually propel you forward.  You’re going to be motivated to take the next step in whatever process you’re working through because you’re anticipating good things happening. Allow yourself to be carried away with that emotion, whereas before being carried away by anxiety and the concern for the possible bad results that could come about.  Now you’re allowing yourself to use that same energy and allowing yourself to get carried away by the positive results that you want and you can now make happen.  It’s the same energy, except now you’ve turned it around and flipped it on its side so that it’s working for you as a tool, instead of against you. Connecting With Dr. Daube My email is TheEmotionsDoctor@gmail.com.  My website and blog can be found at TheEmotionsDoctor.com.  I post weekly entries about emotions there, and you can also leave comments.  I’d love to hear from you.  If you have any questions about emotions, go to my website and leave a comment or send me an email. I have a book out as well, and by the way, I procrastinated before I started that project. I used the exact same technique that I’ve just taught you in order to get my own book written.  My book is called Emotions as Tools: A Self Help Guide to Controlling Your Life Not Your Feelings.  It’s available on Amazon, but you can also go to my website and download the first chapter for free.  I hope that you will do that. Real Fast Book helped me to write this book, and it also helped me to write my second book, which is Beyond Anger Management: Master Your Anger.  This is a strategic tool that you can use, and the first chapter of this book is available on my website as well.  Head on over there and check it out. Daniel's Real Fast Results Tip: Emotions         Resources Dr. Daube's Books: Emotions as Tools: A Self Help Guide to Controlling Your Life Not Your Feelings Beyond Anger Management: Master Your Anger Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Welcome to another episode of the Real Fast Results Podcast. I'm so pleased you are here!  I have a very special treat for you. I have a good friend and a mentor of mine, Mr. Marlon Sanders, on the line. We are going to talk about something that's really important for the longevity of your business--that is creating evergreen products. In other words, information products that sold five years ago, ten years ago, and they'll sell fifteen years into the future. They are evergreen. These are great types of products to focus on within your business. Not only will your product be evergreen, but the potential to sell that product and profit from that product long-term also exist. I'm all about leveraging your time and your efforts to get the most bang out of the least amount of effort. Focusing on evergreen types of products, are a really great way to do that.  And a master of this is Marlon Sanders. Why Evergreen Products? Here's the thing that people need to know: We all got into this business because we would rather trade our products for money than we would our own personal time. However, if you have to keep creating new products in order to do that, you're kind of in a rat race. It's like being on a treadmill because you created the product, you launched it, two weeks later the sales are dead and now you're having to create another product. I'm not criticizing that, but imagine this. This is a future state. Imagine that you have a product that you created ten years ago and you're still getting paid for it. You have a product you created five years ago and you're still getting paid for that. You have a product you created six years ago, you're still getting paid for it. That's the beauty of evergreen products. Because now:  you can relaunch them if you set them up right, these products can sell literally for years Product creation itself has changed because the market has morphed and changed. Trying to combine launches today and having a successful launch today with an evergreen product, that's a little bit of a trick. Those are the topics that we want to discuss today. I want t break it down as much as I can. Step By Step Overview On How To Create Evergreen Products We'll review the steps in brief and then detail each one. Step number one is to find timeless topics. If you're doing a topic that is going to be dramatically different six months from now, then it's going to be really hard to have that as an evergreen product. Nonetheless, there are certain topics that are incredibly timeless. Step number two is nailing the product format. What format do you deliver on, that allows it to sell long-term? This is something that's really huge and it's something most people don't know and don't do. Step number three is what's selling today? How do you combine this with what you can launch today and what's selling today? Those are the three basic steps that we'll break down into more detail. Step 1 - Timeless Topics Technology Topic Concerns One of the things that sort of comes to mind for some people is, "Well, what if I'm in a tech industry or what if I'm in some industry that doesn't necessarily lend itself well to an evergreen topic?" I believe that in just about every industry you're going to find topics that are more evergreen than others. It's all relative, and we'll compare it to a chess game. Static Advantage In chess, when you study the theory of chess, there are advantages during a game that are called static. Meaning they'll last the whole chess game. It's a static advantage, right? You're up a rook. It's a static advantage. They're not getting a rook back. You're up a rook the whole rest of the game. That's a static advantage. It stays the same. Not forever in chess, but for that game that you're playing. Dynamic Advantage Then you have dynamic advantages. A dynamic advantage in chess is when you have it right now on the board. Their pawn is backwards. There's an open file that you can seize. There's a combination you can take advantage of. That is a changeable dynamic, very short-term advantage. The thing is that the game that you play with tech topics, is more like chess. The nature of that game is shorter than the game. Maybe it's in internet marketing, but you still have static plays within whatever the parameters of that game are. That's how I would look at that, and I would try to identify the things within the tech field that are more static than they are dynamic. Another idea to mention to people who have the "tech topic" as a concern is, "What is the variable in this puzzle that doesn't change?" Generally that's a human being. If there's some aspect of your product that deals with human psychology, human behavior, human looks, anything like that, those tend to be more evergreen topics. As a machine, humans don't change from generation to generation like computers do. Finding Timeless Topics It's amazing how much things change and how much they don't change. If you study books and magazines from the very early 1900's, there are ads  and products you could take from then, that would still sell today. It's amazing how much things don't change. For example, back in the early 1900's a popular product was about memory. You would think that today with iPhones and iPads that people wouldn't still buy memory courses, memory training and memory books, but guess what? They do. You go down to Barnes and Noble. You go to the self-help section, and what are you going to find books on? How to improve your stupid memory. They were selling that in the 1800's. You pick up that book on how to improve your memory, and the methods in it were invented around the 1700's. It's the same method. You go back and you study. You think, "This is the same stuff." They probably taught it better in the 1700's. It's amazing how much things change and how much they're the same. Character analysis back then was a big thing. Analyzing people, analyzing people using many of the same exact methods, very similar to the way they are taught today. There are so many more. The subject of motivation. Hypnosis. Great in the 1800's and 1900's about hypnosis. My friend still sells the hypnosis stuff today. Joe Vitale and Steven Jones sell more hypnosis audios than you can fathom. There isn't anything new about it. They've been doing hypnosis since the 1900's and before. Another piece to look at is what are things that have sold long-term? How about analysis? Selling analysis. People have been buying personality analysis, business analysis, literally since the early 1900's. What's an analysis? What's the value of an analysis? An analysis is going to be evergreen. People perceive value in an analysis. There are all of these timeless topics, and yet within them obviously things are updated and changed, so you're living in both worlds. You have a foot in the past and a step in the present and kind of a third foot going into the future. Or, eyes going into the future. In step one we're hitting on the evergreen topics. Yet, you're also trying to get in touch with what aspects of those topics people are wanting to buy now. If they don't want to buy it right now, then it's not going to sell. Therefore, it's updated with current angles and so forth. It's still something that's going to sell over time. There's a bit of a balance there and a bit of an art. On a side note, if you're looking for evergreen topics and evergreen content within your niche, make sure to download show number two: Publishing And Profiting From Public Domain Content With Tony Laidig. I think we all understand step one, Marlon. Let's jump into step number two. Step 2 - Product Format The format is important when selling evergreen products! In general, PDFs are a tough format to sell long-term. I don't have a lot of PDFs that I wrote ten years ago that sell well today. It's a very controversial topic and people have an awful lot of opinions about them. Some people say, "Oh, don't worry about them." All I know is PDF products struggle to sell long-term and I don't know why. Dan Kennedy said one of the most brilliant things I've ever heard, and here's what he said, "Don't produce your info product in a format people can compare." Now, I'm talking about the item you're selling for money. Obviously, a Kindle book is a Kindle book and you're using it to generate new customers, probably not as much for profit. I'm talking about your moneymaker. Don't make your moneymaker something that people can easily compare it to. In other words, if you know anything about Dan Kennedy and buy something, he might include some books, checklists, some templates, some conference calls, or even just his old simple products. Dan Kennedy wouldn't just sell you a book. It would be a manual with this ugly thing stuck in it with cassette tapes popped into there. Then some other sheets and items stuffed in a big nine by twelve envelope. How do you compare the value of this with someone else's info product? Another format is example is, Dan Sullivan. Dan teaches people in all kinds of industries to create and sell processes instead of products. It's one of the most profound things I've heard. He'll take somebody in a really difficult commodity type industry. Let's take a financial planner. If you ask, "Well, what's the difference between Johnny and Jimmy financial planner?" Most people would just scratch their heads and say, "I don't know. They both, what? Give you a plan?" Dan Sullivan teaches how to create this process with these steps. They have these fancy graphics created for it and give it this name, like, "The Parents' Easy Transition Process," to easily transition your finances when your parents are elderly. It would teach them to create a process, create illustrations and diagrams and put a name on it. Now how does someone compare the value of that to the value of a Kindle book, a course or a PDF they'd buy on the internet? I have a treasure box that's actually a card file, like a Rolodex. I write my ideas in there because I'm scared if I stick them on my iPad or iPhone it'll crash and I'll just lose them all. I still trust index cards. The point of this is let's say you bought a product and I shipped you this little thing of index cards with notes on them. What's the value of that? That's the reason I do dashboards. I created the dashboard format. A few people have done dashboards, but there's not very many. What's the value of a dashboard? The value of a dashboard is what I tell you it is and what you feel it's worth. Product Platform - Planners Evergreen products, here's a great idea. Planners. I don't care what niche you are in, people love planners. It's the weirdest thing. They just sell. People love buying planners. It's great. It's a repeat business because they use them (take a look at show 4: Profiting From Low and No-Content Books With Kristen Joy). Grant Cardone sells so many of his 10X Planners that it's insane. He's got a place where you write your appointments for the day and then a place where you brainstorm your goals. Evergreen products contain information that you can't easily compare. Information that has perceived value over time. I did a planner just because I knew that every year when people get on the planner thing, they're going to be buying a planner. What I learned about planners is the simpler the better. And don't forget, people love workbooks as well. Product Platform - Dashboards I want to just spend a moment here, Marlon, because you're known far and wide for your dashboard type of products.  I love your dashboard products. I first knew of you by buying your dashboard products. And really, when I was a pup in this industry, it was you, Marlon, that really helped me along. Not you, directly, but your products. I'm eternally grateful to you because they were so doggone easy to use and attractive. I knew what I needed. I needed to follow along the top row, then go to the next row and follow along that, and it was just all right there and very easy to use. I'm going to recommend to you, if you haven't yet bought one of Marlon's dashboard products, I like the marketing one. Well, I like them all. I own practically every one of them. Thanks, Daniel! We have Traffic Dashboard. People are always going to need traffic. We have Info Product Dashboard. That helps you create Info Products, and as long as people are buying information that's going to be the product that sells. We have one called the Marketing Dashboard because, hey, people are always going to be wanting to market. Big Ticket Dashboard is the most recent one. Daniel, is probably most important for you community because I see some of your people sell consultations on the back-end of their products. Evergreen Point There's an evergreen point here, which is that people love information broken down step by step. Systematic, step by step. Here's something you don't know. You know, the magazine, Newsweek, wasn't always called Newsweek. In the early 1900's, the magazine sold more advertising than any other magazine in America. It literally had a hundred pages of advertising. The magazine was about three hundred pages long every month. It was called "The System." It documented the systems used by the largest businesses in America in the day. It's the most phenomenal magazine ever published in the history of the United States and probably the history of the world. It was an amazing magazine by A.W. Shaw who was a brilliant guy. Around 1923 (give or take a few years) Newsweek bought it because they were the ones selling all the advertising and Newsweek wanted to be a part of that. So, Newsweek bought and assimilated the magazine. The point is, you want to build step by step systems into your products. People eat it up. They can't get enough of it, and they love it. Dashboards are just a way to create a product that people can't easily compare the price and value, and it breaks it down step by step. Step 3 - What's Selling Today What's selling today? That's really the third part of evergreen products. Not every evergreen product is going to be a good launch product or sell today. Launches have changed. When I launched Big Ticket Dashboard I added a small piece of software as a bonus and found out that people eat up software like it's Oreo cookies or something. People just cannot get enough software right now. If you can add, even as a bonus, some kind of software element today, especially if you're launching, affiliates love it. Like JVZoo. They love promoting as the "product of the day" items that has a software element to it. You've got to look at what's evergreen, but it has to be combined with what's selling now/today. It's a bit of a balance. Nobody said being an entrepreneur was always easy. To get both of those things happening can take talent and brains and it's why we get paid instead of a computer. Otherwise, a computer would just assemble stuff, assemble a sales letter and launch it. Having Software Created Here's a great question: "What if you don't know how to create software or don't even feel comfortable talking to a programmer?" Talking to programmers can be challenging because they have a language of their own. Here's what you do.When I did Push Button Letters, which is a software program that's been selling since 2001. It cost me about $350 in 2001 to have it created. I don't know how much of it I've sold, but it's been a lot. It's great software. My point is, I wrote out everything in enormous detail. Now, your more sophisticated people, especially stuff that has a GUI, a graphical user interface, they go into Photoshop, usually. However, some of them use Balsamiq or other programs, and they map out their user interface, They basically use a specs doc. For every little button on the GUI, that matches up to a document that explains the functionality of that button for the programmer. You spec it out in extreme detail. The people I know that are successful getting programming done, that's what they do. They leave as little to imagination as they can. They do the GUI interface and they spec out every single function: what it is, what it does, purpose of it, etc. Now, in my case the software I included with Big Ticket Dashboard, it was a bonus. It was really simple and it probably stretched the imagination some to call it software, but I am a copywriter. I didn't have anybody complaining. The software today is one of those elements, and it's hard for software to be evergreen, it's probably not. This is part of an evergreen product and it's funny. It goes back to a Gary Halbert expression.  I miss Gary because he was so colorful. Some of the people listening may or may not know him. He was a very famous marketer. Gary said, "Man, I love marketing and sales. I love sending out thousands or mailing pieces of direct mail and just seeing those checks come in, but I'll tell you what. Fulfillment is a bitch." In his case he went to jail because he said he didn't actually fulfill. So for him it was literally a pitch. I don't know what the reality of that situation was, but what I do know is someone has to maintain the products. Even though it's evergreen, there's still got to be maintenance. Somebody's got to do it. Either you have to assign staff or you've got to buckle down and do it yourself. Now there is a solution to this, which is called relaunching. This is something I'm personally going to do because some of my products now need updated. After you update your products, you relaunch them. If somebody has been patient and managed to listen to me this long, here's the payoff. This guy named Alex Jeffreys was number one, two, three, four top JVZoo vendor. I think maybe last year or the year before he was number one. He literally relaunched products every four to six weeks. He would add a bonus or two and call it version three or call it version four. He put up fresh, new ten thousand dollar prizes for affiliates, and he would launch the product and get another three thousand sales just like he had six weeks before. He averaged like two to three thousand units of sales and he would throw in a bonus or two and not even rewrite the sales letter or anything.  When it comes to marketing and marketing your digital products, think of your target audience as parade goers. It's not like you get everyone that's ever going to buy your product into a room and you get to sell them all at one time. That's not how it works. That's one of the reasons why this sort of relaunching periodically does work because there are buyers that come into the marketplace and there are buyers that leave the marketplace. It's like a parade. That's one of the things you need to focus in on with regard to this whole idea of relaunching. Before we move on from the software, I just want to point out that you can, in fact, find public or PLR software. PLR software that's almost all the way built and you just have a programmer add an element or two. There is a site called Dynamic Drive where you can get software applications that you can use for free. If you're brand new and you haven't added software, don't start off with huge software. Keep it in the back of your mind or go look for something that's already been created. Something that you could buy either PLR or get for free. I've actually given away free software and shareware before in packages, and I really say, "Hey, yeah, this is a freeware." You don't have to create it, is my point. You can go out and find it elsewhere. It's simple. It's probably two or three hundred dollars to get it programmed if you have something real simple. Examples of Evergreen Products I'm going to turn the tables here a second, Daniel, because we haven't put you on the hot seat yet. What is the one product you have that is the most evergreen and why? For me it's very easy. It's the "Speakers Cruise Free" book. It's very sexy to be able to trade your talents for free on luxury cruises. There's a big industry around it, but it's really a niche within the speaking niche. I keep buyers coming because I still have affiliate relationships from ten years ago that still send me traffic and it still sells. It's a beautiful thing. Not only that, for me, because mine was so niched down, I'm about the only person that still survived in this niche. If you want anything to do with cruise ship speaking, you go buy my book, which, by the way, is available on Amazon.com. You should buy it if that's one of the things that you're interested in. The second big evergreen product for me actually happens to be my Real Fast Book program. Eighty percent of the United States, I've heard that statistic anyway, wants to write a book in some way, shape, manner or form. They want to write the great American novel or to get a memoir out. For me, I put together a very step by step program on how to do that using CreateSpace and Kindle. By the way, if you go to Realfastbook.com, you can get a seven part free course that steps you through exactly how to go about putting together a print-on-demand book completely for free. Yes, there's going to be an offer at the , very end, but you're still going to get exceptionally good value in the seven video lessons that I put together. That'd be my second one. Daniel, back in early 1900's books were new then and that kind of topic was still selling back then. How to publish a book. They were doing it way back then, believe it or not. It's endlessly fascinating how some of these topics just keep enduring. Some of these topics just keep enduring. Recap Number one is you've got to find your evergreen topic.  Daniel just gave, what I think are, two marvelous examples. Number two is format. My preference is a format that's harder to compare the value on. We talked about adding a software element, if possible. The third step is merging it with what's selling right now today. Which is where software comes in. Or other current angles that are selling right now today that you could throw in as a bonus with it. Just because the product itself is evergreen doesn't mean you can't make it extremely timely by throwing in that hot sexy new topic as a bonus with it or as bonuses with it. There's a company that does about five or six hundred million dollars a year just using that marketing method. Agora publishes financial newsletters, like two or three hundred of them and options, stocks. Investing can be kind of dry and boring, but they make it incredibly interesting by adding in these bonuses on the hottest thing going. That's the bonus when you subscribe to the newsletter. They sell this stuff like there's no tomorrow by tapping into what is hot today. Whatever the hot topic is right now today, they're creating a bonus on it, packaging it in when you buy their newsletter. Marketing Evergreen Products I had a product, and evergreen product called "Book of Secrets." My best marketing secrets I learned in a lifetime. Well, I had typos in the sales letter and typos in the book. I personally don't care about typos. Other people care. I just don't care. I care about information. I don't care about typos. Anyway, Frank Kern comes along and says, "It's one of the greatest sales letters I've read in a long, long time," and people just go off on his Facebook because it has typos in it. I mean, they just go off. The sales are like pouring in from Frank's post. More and more people are seeing this. About a hundred people have commented. Sales are pouring in, pouring in, pouring in. Finally, I fixed the typos and all of the controversy died down and the sales stopped pouring in. I should've just left them in there. The headline had a typo in it. It was really bad. I should've just left them there because people are like, "Oh my God. I can't believe this," and just more sales keep pouring in for it. If it's not broke, don't fix it. Contacting Marlon I have a Facebook group. On Facebook search, Marlon Sanders, you'll find my Facebook group. If you go to Marlonsanders.com I have a link over to my blog. Marlonsanders.com is an easy way to find me. If you want the modern version of "Creating The Products Quick," that's at the quickiestart.com. Daniel's Real Fast Results Tips: Evergreen products It's OK to use more than one format. One evergreen product may be a book, the other may be a dashboard. It all boils down to the topic you pick. Make sure your topic is timeless. Relaunching old products with new bonuses is an excellent way to go.   Resources Dashboards by Marlon Sanders: Traffic Dashboard Info Product Dashboard Big Ticket Dashboard Marketing Dashboard Previous Podcasts That Help With Evergreen Products: Profiting From Low and No-Content Books With Kristen Joy Publishing And Profiting From Public Domain Content With Tony Laidig Open Source Software You Can Use As Bonuses - Dynamic Drive Daniel's Best Selling Evergreen Products Realfastbook.com Speakers Cruise Free

Workshop Wednesdays Radio with Host Tony Gambone and Special Guest Daniel Hall: Daniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. Daniel is also the CEO of the brands Playtime Gadgets and the Backseat Nanny products exclusively sold on Amazon. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here http://www.speakerscruisefree.com/ Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships” as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast. In fact, you can learn his number one secret for fast book writing free by clicking here. Thereafter, he created a number of other products under the “Real Fast” brand including – Real Fast Book Marketing (with John Kremer), Real Fast Book Distribution (with Elaine Wilkes), Real Fast Affiliate Profits, Real Fast Webinars (with Tom Antion), Real Fast DVD (with Mike Stewart) and Real Fast Traffic Plan. www.danielhallpresents.com

Worshop Wednesdays Radio with Host Tony Gambone with SPecial Guest Daniel Hall: Daniel HallDaniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. Daniel is also the CEO of the brands Playtime Gadgets and the Backseat Nanny products exclusively sold on Amazon. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here http://www.speakerscruisefree.com/ Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships” as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast. In fact, you can learn his number one secret for fast book writing free by clicking here. http://www.danielhallpresents.com/  

Christopher and Allan host Daniel Hall! Daniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. Daniel is also the CEO of the brands Healed1 Supplements and the Backseat Nanny products exclusively sold on Amazon. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here http://www.speakerscruisefree.com/ Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships” as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast. www.DanielHallPresents.com Daniel provides awesome information and insight on how to succeed in your life and business, and make sure you stay until the END as Daniel gives away a secret way to start making money right of the gates in 2016!!! Learn more about your ad choices. Visit megaphone.fm/adchoices