Podcast appearances and mentions of dan sullivan

Jonathan Whistman is The Sales Boss - the architect behind human powered organizations where identity, belief, and culture drive extraordinary performance. He helped Tommy Mello scale A1 Garage Door to a half-billion dollar exit, with technicians going from $200-300k producers to $900k average - and top performers reaching $3 million.Andy Elliott had so much success running his team on Jonathan's system that he invested $2 million and partnered with Jonathan to co-create the Performance Machine - combining The Sales Boss methodology with ElliottHire's training and activation systems.Jonathan's superpower comes from an unusual place: growing up inside a religious cult. That experience taught him how to read human behavior with precision - and how identity, belief, and culture shape everything people do. Now he applies those insights to help leaders build organizations where humans perform at their highest level.In this episode, he walks through the Think | Feel | Act framework, explains Sacred Rhythms, and reveals why most companies are like a high school band when they could be Carnegie Hall. He also shares the Talent Reveal Interview - a group hiring method that lets you find your first $100k producer in 30 days.TIMESTAMPS:0:00 Introduction and opening hook3:08 The saddest thing about hiring7:14 Predictive hiring and the Reggie Blueprint12:59 Jonathan's cult backstory19:07 Think | Feel | Act explained28:41 Sacred Rhythms in action31:41 Inside Andy Elliott's sales meeting40:03 How the software platform works51:08 The Talent Reveal Interview55:55 Final question and closing

Most entrepreneurs were trained to win through competition, not collaboration. In this episode, Dan Sullivan and Shannon Waller show how the rules of improv—no one in charge, “yes, and,” and always supporting your partner—create transformative business partnerships, helping you think on your feet, combine unique strengths, and co‑create new value that competitors simply can't copy. Here's some of what you'll learn in this episode:How the first two rules of improv translate directly into powerful business collaboration.What instantly shuts down collaboration and kills momentum.How Strategic Coach® workshops function as true collaborations between the coach and members.The structured way of thinking that Strategic Coach clients use to create new breakthroughs.What it really takes to be a great business coach. Show Notes: Strategic Coach® has always taken a theatrical approach to business, with a clear structure for entrepreneurs to bring their own content and breakthroughs. Thinking about your thinking lets you compare experiences, spot patterns, and create better solutions than you've had before. When you combine past experiences in new ways, you generate fresh ideas and opportunities that didn't exist on their own. At Coach, the workshop tools may stay the same, but what each entrepreneur focuses on and transforms is totally unpredictable. Great coaching means being comfortable with anything participants say or ask and using it as raw material for progress. Your work life and personal life work best when they collaborate instead of compete, supporting the same future. Most entrepreneurs grow up in a world of pure competition and have to consciously shift into collaboration. At the highest level, successful companies collaborate with other successful companies to create a “third thing” for shared clients. This “third thing” is a new value creation that competitors can't copy because they don't know how it was created. In improv and in collaboration, no one is the boss; each partner brings different strengths and has equal status. The first rule of improv is to say yes to any new idea your partner brings instead of debating or analyzing it to death. The second rule of improv is to actively support your partner's progress by adding value to what they've started. Powerful collaborators stay alert, curious, responsive, and resourceful so they can build on what's happening in real time.​Collaboration dies when your partner doesn't respond, fails to comment, opposes your idea, or refuses to contribute to it. The best collaborative days often come from letting go of rigid plans and following the energy of the group's best ideas.​Being a great collaborator means arriving prepared with a “quiver” of experiences and examples you can draw on in the moment. You can strengthen your improv muscle by asking unpredictable, high‑value questions rather than trying to have all the answers. Resources: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Thinking About Your Thinking by Dan Sullivan Unique Ability® Yes, And by Kelly Leonard and Tom Yorton

Dr. Mark Young, the Founder and CEO of Jekyll & Hyde Advertising, a powerhouse agency that's been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades.He's also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche.Mark is also the author of a new book 27 Unbreakable Rules of Retail, how to build a $100M+ brand in brick and mortarMark is not your average marketer — his background blends neuroscience, persuasion, and behavioral psychology with decades of hands-on experience in CPG and direct-response advertising. Through his agency, Jekyll & Hyde, he's helped hundreds of emerging brands launch, grow, and dominate retail shelves and online marketplaces.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of brick-and-mortar retail in the consumer products industry.Challenges faced by e-commerce brands in a competitive market.Strategies for successfully entering physical retail spaces.The significance of product differentiation and authenticity in retail.The impact of traditional media, especially television, on brand awareness and consumer demand.The concept of SKU rationalization and its role in retail product selection.The necessity of creating consumer demand before approaching retail buyers.Understanding the economics of media buying and the Media Efficiency Ratio (MER).The principle of "Who Not How" in building a successful business team.The role of AI as a collaborative tool in enhancing business strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Dr. Mark Young, CEO of Jekyll and Hyde Advertising. Mark shares his expertise on building $100 million consumer brands in brick-and-mortar retail, emphasizing that 80% of product sales still occur offline. He discusses the challenges of retail entry, the importance of unique, premium products, and the power of TV advertising to drive demand. Mark also highlights the value of expert partnerships and leveraging both human intuition and AI, offering actionable advice for e-commerce brands aiming to succeed in physical retail.Here are the 3 action items that Josh identified from this episode:Prove Demand Before Approaching RetailersBuild real consumer pull through DTC + paid media (TV, social, influencers). Retail buyers want evidence of demand, not Amazon screenshots. Come in with a buyer-ready pitch showing how you'll drive traffic to their stores.Position Your Product as a Clear Upgrade or Category ExpanderEnsure your SKU hits at least one winning lever:Premium trade-up (higher-margin, innovative)Demographic expander (brings new shoppers)Category expander (increases consumption)If your product is a “me-too” item, it won't make it onto shelves.Build a Retail-Ready P&L With Strong Margins & Media PlanYou need minimum 5:1 markup and a funded media strategy (TV recommended) to support retail sell-through. Retailers expect marketing that drives velocity—without it, your product risks getting cut during SKU rationalization.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTShopifyHelium 10IRI (Information Resources, Inc.)Meta AdsWRTVJekyll+Hyde LabsCPG InsidersThinking, Fast and Slow"Who Not How" by Dan Sullivan and Ben Hardy"The Science of Scaling" by Dr. Ben HardyPrimal IntelligenceWalmartShark TankThe Home DepotDan SullivanSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Hugh discusses the war in Iran and Senator Mullin being tapped to replace Secretary Noem at DHS with Jim Geraghty, Jonathan Schanzer, Eliana Johnson, Behnam Ben Taleblu, Vic Matus, Josh Kraushaar, Jim Talent, Seth Mandel, and Sen. Dan Sullivan.See omnystudio.com/listener for privacy information.

Joe Polish and Dan Sullivan go live to cut through the AI noise and deliver real value on unique ability, reclaiming your time, and staying front stage. Dan also shares his 85-day "Yesterday Creates Tomorrow" experiment and why it may be his most powerful personal breakthrough yet. Here's a glance at what you'll discover in this episode: How Unique Ability is the center of your entrepreneurial system, and how to create a team that supports it so you can focus on what energizes you (instead of draining you). Why most entrepreneurs are one-person shows...but how building a real company/team will set you free to focus on what you do best. The 4 freedoms that Dan teaches, and how mastering them can change your life. Why trying to get better at your weaknesses could be creating "really strong weaknesses", and what you can do instead. The powerful shift that happened when Dan stopped working in his "office" and built his business around what he loves to do. A simple, but powerful question you can ask yourself to avoid distractions and do less but achieve way more. Why pain often drives behavior more than motivation, willpower, or discipline... and how you can turn it into your biggest advantage. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Most entrepreneurs think the future is “Ai tools.”That's only half the game.The other half is IP - because if you're creating anything valuable, you either protect it, productize it, or you'll watch someone else monetize it.In this episode, Dan Sullivan and I make a 19-year commitment to a “Free Zone” collaboration - and we break down how to build 10x–100x partnerships using Ai + patents + thinking tools, without getting distracted, diluted, or stolen from.You'll see how Dan turns concepts into protectable assets (with an insane patent cadence), and how I'm turning conversations into prototypes, tools, and marketing - fast.If you're a founder who's overwhelmed with ideas, half-finished Ai outputs, or “vendors” who don't actually collaborate… you need to watch this.In this episode, Dan and I break down:The Free Zone collaboration model (and why vendors don't count)How Multiplier + Simplifier partnerships create patentable outputDan's real IP engine: 78 patents issued, 75 pending, and the workflow behind itDefensive vs. offensive IP: copyright + trademark + patentsWhy the real bottleneck isn't your market—it's distraction, isolation, and personal-life ceilingsHow to turn “what you already do” into a tool, framework, and protected assetWhy the future belongs to entrepreneurs, not giant corporationsTIMESTAMPS:00:00 The 19-Year Commitment01:28 Why This Collaboration Became the Model03:10 AI + Patents + Free Zone: The Big Bet04:25 Dan's Patent Engine (78 issued, 75 pending)06:23 Staying Simple in an AI World09:57 Fast Filter Applied to Our Collaboration15:52 Defensive vs. Offensive IP18:13 “I Self-Medicated With Thinking Tools” (Dan's story)21:33 How Dan Spots Patents Everywhere27:08 The Real Problem: Isolation + Distractibility33:28 Mike's “$10M Opportunities” AI Tool38:52 “Hero To” Clarity + Real Numbers45:35 The Hidden Growth Ceiling: Lifestyle + Identity54:59 The Plan: 10x the Podcast Audience58:31 “Instant IP” for Every Episode01:01:44 Why AI Talent Leaves Big Companies01:05:36 Next Steps: Story → Animation Trailer01:07:18 Wrap Up: Build Bigger With People You LikePS – When you're ready, here's how I can help: Join me for the Ai Accelerator Workshop this March 25th - LIVE from Genius Network Headquarters - register here: www.AiAccelerator.com/LiveWant to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeReady to reinvent yourself, your business, and your brand, and create “Your Next Act”? Watch this.

Some advisors seem born with bold voices — but most are still whispering in thecorner. In this episode, hosts Justin Lakin and Wes Young sit down with Matt Halloran, co-founder of ProudMouth and creator of Sonic Boom Coaching, to unpack one of themost uncomfortable (and essential) topics in growth: resistance. They explore whywe avoid change, why good marketing often falls flat, and what it really takes tobuild and scale your influence. This episode isn't a pitch; it's a call to leadership. If you've ever felt stuck behind thescenes in your business, this one's for you. What to expect: Why most advisors think they're good at marketing, but aren't The three mindset barriers keeping you from real progress (fear, fatigue, andarrogance) The five returns on podcasting and why downloads aren't one of them How to build a brand worth talking about (and coaching tips to get there) And more! Resources: Submit your questions here Transform Learning Series “The War of Art” by Steven Pressfield “10x Is Easier Than 2x” by Dan Sullivan & Dr. Benjamin Hardy Other Listening Platforms: Listen on Apple Podcasts Stream on Spotify Watch on YouTube Connect with Us: Instagram X Facebook LinkedIn Youtube Wes Young Live Website Connect with Matt Halloran: ProudMouth LinkedIn: Matt Halloran matt@proudmouth.com Calendly: Matt Halloran

You're not lazy. You're not broken. You're overloaded. And if you're a high performer, here's the truth nobody says out loud: you're the easiest person to knock off track because you're the person who tries to hold everything together. You carry the calendar. You carry the decisions. You carry everybody else's needs. And when life gets loud, even the most disciplined people drift. So let's normalize it: getting off track is part of being human. The only thing that matters is how fast you get back on track. In this episode, I'm walking you through The 24‑Hour Reset. It's a science-backed, real-life process I've used for years to pull myself out of funks, ruts, and chaos. And I've taught this same reset to thousands of high performers who needed one thing: a way to get back in control fast. No shame. No perfection. Just a road-tested plan that works when your life is already full. Here are the 5 steps of the 24‑Hour Reset we'll run together: Change your state Clear the clutter Choose the win Finish strong Own the first hour And I'm giving you one of the simplest, most effective tools for clearing mental clutter: the Brain Sweep Exercise. You stop carrying open loops in your head and give each one a next move: Do it Delete it Defer it Delegate it Schedule it If you've been off your routine, behind on everything, or stuck in that “I'll start Monday” loop, this is your next step. Press play, run the reset, and get your life back. Remember, grab your FREE, custom-designed PDFs at idareyoupod.com: The Daring 5-Step Scale-Up Plan: A simple worksheet to define your 10x self and align your calendar with that future. 10x Companion Worksheet: Quick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual Synopsis: A clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Darrin Johnson: www.idareyoupod.com Instagram: @idareyoupod YouTube: https://www.youtube.com/@IDareYouPod TikTok: @idareyoupod

Dan Sullivan and Jeffrey Madoff explore three types of people in the business world, including corporate executives, professionals, and entrepreneurs. What does each group really talk about behind closed doors? Discover why entrepreneurs learn fastest from failure, how timing and trust shape every sale, and why capitalism only works when strangers choose to cooperate. Show Notes: Corporate executives are rewarded for telling success stories because bonuses and shareholder expectations are tied to constant growth.​Professionals build their reputation by talking through complex problems they solve for clients, not by showcasing glossy wins.​​When one entrepreneur has the courage to share a failure, it reassures everyone else that they're not alone and creates a community where setbacks are normal, human, and okay to talk about. Entrepreneurs rarely have anyone who understands every angle of their world, which is why they need rooms full of other entrepreneurs.​​The marketplace is always right in the moment, and a “no” simply means the buyer did not want that offer at that time.​You can be early, in the wrong market, or talking to the wrong audience, so every new idea is a timing and positioning experiment.​​​​The first purchase in any deal is always the relationship, so if a prospect won't share meaningful information, you should walk away fast.​​​​​Comeback and redemption stories resonate so strongly because entrepreneurs intuitively value people who get knocked down and then create a bigger future anyway.​​Resources: Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage The D.O.S. Conversation by Dan Sullivan How To Sell Transformation Using This One Question Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Keith breaks down where the U.S. housing market appears to be headed and which regions and states are quietly winning or losing in the population shuffle since 2020—and what that could mean for real estate investors.  You'll also hear about an intriguing cash-flow play in single-family rentals in select Southern markets. Then, Keith is joined by financial strategist and comedian Garrett Gunderson, who challenges the usual "scrimp and save" advice. Together, they explore how to build real wealth without sacrificing your life today, how high-net-worth individuals often get money wrong, and a different way to think about financial independence, freedom, and investing in yourself. Resources: Get Garrett Gunderson's Killing Sacred Cows audiobook free: DM @GarrettBGunderson on Instagram with the words "Keith Cows." Episode Page: GetRichEducation.com/595 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com  Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:01   Keith, welcome to GRE. I'm your host. Keith Weinhold, is the future direction of the housing market trending up or trending down? Which states have seen the most population growth? Then powerful wealth mindset tactics with a financial comedian today on get rich education   Speaker 1  0:20   since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads and 188 world nations. He has a list show guests and keep top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast or visit get rich education.com   Keith Weinhold  1:04   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President chailey Ridge personally. While it's on your mind, start at Ridge lending group.com that's Ridge lending group.com   Speaker 2  1:38   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:54   Welcome to GRE from Mount Rainier to Mount Rushmore and across 188 nations worldwide. I'm Keith Weinhold, and this is get rich education. I am not a Lambo driving influencer that will take any brand deal just to shill a gambling platform instead. Our core strategy at GRE is aging. Well, I've spoken with a lot of LP investors with capital calls and deals that lost all their money. Well, we approach wealth building with discipline and consistency. It doesn't sound dazzling, but it really shines when things go wrong elsewhere, because at least for the core of our portfolios, we get long term fixed rate debt for income property get paid five ways and win the inflation triple crown, and we do it all with a high degree of passivity. Right before I took the mic today, I got a two sentence email from a property manager that said an air conditioning unit's air handler board had to be replaced for $420 I don't even know what an air handler board really is. Now, the manager sent some photos in a written estimate. I quickly checked chat GPT, and I saw that the price was about right, and replied to my manager to go ahead and have that done. That's it an example of relative passivity. US residential real estate has nominally appreciated over every single 10 year period in modern history, despite some occasional short term downturns, even those are not common. Well, we recently had a guest mention that it's 20 years at the longest like 20 years or less is the period of time between which real estate never goes down. He was right. But you actually can't find any 10 year period where home values fell. What about the 2008 global financial crisis, I think that's the first place that the mind goes. Well back then, home values bottomed out at 208k in 2009 before they started growing again. And 10 years before that, the median price it was 157k in 1999 so even when home values hit their GFC low at that point, they were still up 32% from the previous 10 years. So you can confidently say then that over any 10 year period, home prices are up nationally. Now, how about the future? Well, for the future, there is more evidence of rising home prices. Building permits for new homes have fallen to their lowest level since 2019 that's according to the census bureau. So fewer single family homes are being built. Now we plan to discuss that more on. Next week show when we dive deep on does America really have a housing shortage? But this week, more reasons for future home price bullishness is that the labor market now, it's not doing that great. It sure isn't white hot, but unemployment, which was already low, that recently dropped a touch lower to just 4.3% inflation has fallen to 2.4% and wages are rising faster than that. In fact, our own Fed Chair recently remarked at how he's surprised at the strength of the economy. The property market analytics firm kotality, they now expect home prices to appreciate another four and a half percent this year. They and other firms continue to believe that the Midwest will be the hottest area of home price growth even more than that four and a half percent in that region. That is because not only is the Midwest underbuilt, it's that the prices are so affordable that it's attracting young people. The other factor is that mortgage rates recently dipped just below six into the high fives again, and that can release this pent up housing demand, and think about where we've come from. In late 2023 mortgage rates were about 8% and now lower mortgage rates also reduce the lock in effect, so it can create both more sellers and more buyers. The thing to remember is that 70% to 80% of home sellers are also home buyers because they've got to live somewhere. And first time homebuyers, of course, they buy only, they don't sell anything. In fact, former GRE guest in housing wire lead analyst Logan modeshami and Barry Habib were just positing on this at housing wire's latest summit on how the volume of home sales has been depressed for so long that lower rates could very well trigger a rush of buyers, these kind of people that have been delaying purchasing for years, this pent up housing demand being released if indeed rates go lower. People think they know the future, but we don't really know that that's going to happen for sure. But a lot of optimism about this phase of the housing market supported by not great, but decent economic conditions. Of course, that new housing demand is going to manifest unevenly across the nation. So let's talk about the places that have seen the most population growth from 2020 to today, basically the states that support that housing demand. Well, between 2020 and today, the US has grown by about 10 million people. That's over 3% nearly every state grew. But the bigger story is where that growth is happening. And really, here's the jaw dropper as a region, the South, gained more people than all of the other regions combined, about 7.6 million new residents in the south since 2020 the South's population is up 6% the West's almost 2% the Midwest population is up more than 1% and The Northeast up seven tenths of 1% again, this is not per year. This is total population growth from 2020 to today, Florida and Texas, they led the nation among the big states, both up almost 9% sprinting like they just found out that income tax is optional. The Carolinas in Tennessee are big southern growers too. People clearly keep moving toward warmer weather, a lower cost of living, lower taxes and job markets. Nothing new there. California in New York are the biggest losers in absolute numbers, California losing half of 1% of population in New York, a full 1% people keep moving away from these traditionally expensive, high tax coastal states like a buffet when the crab legs run out, people just getting up and leaving. That's not any sort of news story there, either. These trends help cash flow residential real estate investors like us, because the south aligns with that favorable landlord tenant law and those high ratios of rent income to purchase price. Luckily for us, that's where people are moving too. The Midwest has those phenomena as well, although their growth has been slower.    Keith Weinhold  9:39   Now a few Midwest highlights for you. Since 2020 the population of Indiana is up 2.8% quietly benefiting from Illinois. Escape Velocity, Missouri up almost 2% and that's growing mostly in Kansas City and St Louis suburbs. Ohio at almost 1% that's pretty modest growth overall, but Columbus up 5% that is flexing like it just landed a semiconductor plant there in Columbus, the intermountain west has bicep bulging growth, but it rarely works for us, because rents are only a little higher, but property prices are way higher. Yes, those pretty Rocky Mountain states, great Instagram, tough cash flow now Louisiana, it is a state that confounds people. It's a warm place, and it has a low cost of living, you would think Louisiana would be attracting people in droves for those reasons. Well, then why is its population following Louisiana down nine tenths of 1% since 2020 Well, you've got bleak job prospects that make Louisianans leave its tax competitiveness ranks 31st property insurance costs are high thanks to environmental risk. Louisiana has more swamps than beaches. Even the NFL saints were six and 11, and if they had made the playoffs, that wouldn't have made people move back. And hey, no personal shade here, I enjoy going to the New Orleans investment conference in Cajun culture, in Airboat Tours through the alligator filled Bayou, fun stuff, but for income producing property, you got to seek out different characteristics than just vacation Glee or how Good the gumbo tastes keep emotion separate from investing, Hawaii is America's biggest percentage loser. Its population is down one and a half percent since 2020 its cost of living is stratospherically high, with a median home value of just a little over a million dollars. That results in net outmigration to the mainland parts of the Aloha state now experience natural decrease. That means that deaths exceed births. Natural decrease. That's mostly a phenomenon on the Big Island. That's not where Honolulu is. That's where you have Kona and Hilo when young people can't afford to stay demographic gravity kicks in population loss. Hawaii is also highly dependent on tourism, meaning more volatility in recessions. It has contractor availability issues and higher repair costs, partly due to shipping materials to the remote islands. What about the upsides of Hawaiian real estate? Well, you're just going to have this inherent, strong, long term land scarcity and lifestyle desirability overall. Hawaii isn't bad. It's just hard. And I like Hawaii as a place to vacation, so the best times in my life were in Hawaii. Now, with all this said, These are broad generalities about states which are big places themselves right now. There are certainly Missouri real estate investors listening to me that are actually losing, and Hawaii real estate investors that are winning, and even cash flow positive. I'm talking general trends here, and this is with respect to long term rentals, not short term rentals. If your rent to price ratio is as low as point three or point four, like it often is near the coasts, well then you are speculating on appreciation. That's what that means. All 50 states have opportunity. All 50 states have no go zones. People keep moving south. That's a trend that the pandemic accelerated six years ago. More opportunity is concentrated there. That's got nothing to do with vacation excitement. That is population math, and I'm talking about swimming with the tide here in our Don't quit your Daydream newsletter I recently sent you that colorful population change map that I was describing some of there. More recently, I also emailed you that great and rare map of landlord friendly versus tenant friendly states mapped out and a lot of other great stuff.    Keith Weinhold  14:17   Before we bring in our firebrand guest, Garrett Gunderson, I just learned about a really strong opportunity for a provider of single family rentals and duplexes in Memphis and Little Rock. They're providing a locked in 5% interest rate and 5% property management for five years. Yeah, that's not a throwback to 2020 it's what mid south homebuyers calls their triple five program. They are the oldest and most trusted, maybe turnkey investment provider in the country, operating since 2002 and what they do is they offer these fully renovated, occupied rental properties in Memphis and Little Rock, two of the strongest cash flow markets in the South. With financing and management and rates that make the math work like it hasn't in years. So again, 5% interest, 5% property management fees for a full five years. You know those markets, they already had these investor advantage numbers with rent to price ratios mere point eight in Memphis and Little Rock. But yeah, that low 5% mortgage rate, even for renovated properties, not just new build. That's the kind of spread that turns a good deal into a great one. So to give you an idea, if you get a 30 year fixed rate mortgage loan amount of 125k with a 7% mortgage rate, your principal and interest payment is 832, at a 5% rate, it's just 671, so that's $160 more cash flow right there, and it's made a tad sweetener than that with just a 5% Property Management rate. And I don't know how long that offer is going to last, but it is available now and for the next little while, you can ask about it. When you visit mid southhomebuyers.com that's mid southhomebuyers.com and you can ask them about their triple five program. More next. I'm Keith Weinhold. You're listening to Episode 595, of get rich education.    Keith Weinhold  16:19   Flock homes helps you retire from real estate and landlording, whether it's one problem property or your whole portfolio, through a 721 exchange, deferring your capital gains tax and depreciation recapture, it's a strategy long used by the ultra wealthy. Now Mom and Pop landlords can 721, the residential real estate request your initial valuation, see if your properties qualify@flockhomes.com slash GRE, that's F, l, O, C, K, homes.com/gre. You know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program. Why fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products, they've got workshops, webinars and seminars designed to educate you before you invest start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom family investments.com/gre, or send a text. Now it's 1-937-795-8989 Yep. Text their freedom coach directly. Again, 1-937-795-8989,   Dani-Lynn Robison  18:08   this is freedom family investments. Co founder, Danny Lynn Robinson, listen to get rich education with Keith Weinhold, and don't quit your Daydream. You Brenda.   Keith Weinhold  18:24   Today's guest is someone that America knows as the long haired, bearded money guy in the past, he's drawn physical appearance comparisons to Jesus Christ. He's a prominent financial strategist. Founded an eight figure company, hit the Inc 500 he's both a New York Times and Wall Street Journal bestselling author. He is just an electric speaker, including appearances in front of dozens of billionaires. And he's just got this great way of speaking to financial freedom that hits you differently. He even has a comedy special that's great to welcome back to the show. Garrett Gunderson,   Garrett Gunderson  19:02   that's good to be back. Man. Is really good. Love your energy. Has a nice intro.   Keith Weinhold  19:07   Well, you give a lot of like, nice guidance to people that's somewhat different than they're used to hearing. You know, Garrett, I think a lot of the conventional guidance is, you know, it's not very far above Elementary School advice like, put your credit card in the freezer so you don't use it too often, but a lot of times you speak to either business owners or people that have already had some success, and I think a lot of your underlying mantra is, hey, you better live your best life now   Garrett Gunderson  19:35   I kind of feel like you are your greatest asset, and if you starve out that asset because you don't feed it with knowledge, or you don't invest in yourself, or you don't gain the skills that really matter because you're so addicted to scrimping and sacrificing and building your balance sheet right, trying to build savings accounts and retirement plans and doing all you can to pay off that mortgage. Yeah, you could become a millionaire on paper. But will you live like one? Will you enjoy your. Life. What about all the memories that you miss along the way? What about having quality of life today and creating a life you don't want to retire from? The wealthy people, they didn't get that way because they shrunk their way there. They didn't get that way because they were amazing budgeters. They built businesses. They created value. They learned how to, you know, sell or speak or market or have business acumen that grow business or to hire people, and having those systems that actually impact more people or more deeply impact the people that they serve, because it's about value creation and their value creators. And I think this notion of just thinking, Oh, I could just trade time for money and set money aside. Man, that's a really painful way to get to a million dollars, but Northwestern Mutual, they just put out an article that said, 32 or 34% of millionaires don't feel wealthy, because if you have money tied up in an account that isn't kicking off cash flow, it doesn't feel like wealth. You can't spend that net worth. It's just a statement if you don't learn how to create cash flow. And I love financial independence, where people have cash flow from assets to cover their expenses now their lifestyle is covered from that cash flow. Now they can reinvest every active dollar into themselves and their quality of life, into more cash flowing assets, into taking trips along the way, not just waiting until they're too old to enjoy it.   Keith Weinhold  21:13   You work with business owners all the time, and you've even worked with some ultra high net worth people that still seemed to scrimp and save. Do you think really, what is that the function of? Is it more of the wrong mindset or the wrong tactics when someone acts that way?   Garrett Gunderson  21:32   It's a mindset that's really kind of handed down to them? Yeah, maybe from their parents or grandparents or from a different era, like there's people that were, you know, in the Great Depression, that then tells stories to their family about how tough it was, and you never know when that money could go away. So you got to hold tight, and it's a scarcity mindset. So one of the wealthiest clients I ever had, I mean, this was a guy who he was worth a lot of money, but you would never know it. I saw him on TV one day. I was like, Dude, he needs new clothes, and we found a strategy to save him a bunch of money. He was just buying his inventory with cash or like, let's buy it on a plum card, and you'll get cash back. I just said, Just take 10% of that cash back, which was over $100,000 a month, and spend it on yourself. He's like, Well, I wouldn't know to spend it on I'm like, Well, how about some new clothes to start with? He's like, Okay. And then the next month, he bought a nest system for his house. The next month he bought a sound system. Eventually, saved up enough money to buy a Tesla, which he really wanted, like it was money that was there for him, but it changed his entire paradigm, because now he had a quality of life. He was very philanthropic and donated money. He built massive businesses, but he never treated himself well. He'd never felt like it was okay to spend that money because of his upbringing, because the way that his parents viewed money and the way that their parents viewed money, and it was always something that felt scarce. So it felt like, okay, will this go away? And the reality was, we just found money in your couch cushions, essentially. So why not enjoy it along the way? He eventually bought a home that he loved on the water, that he loves the garden. I mean, it was like a total transformation with that one simple thing to help him heal his relationship with money, overcome scarcity, because he was already highly productive. He just had to break free from this budgetary mindset.   Keith Weinhold  23:09   That's great. It was almost like, Dude, I can see it in you. Before we even talk. You got that code off the rack at Burlington. I swear you can do better than this. Come on, now   Garrett Gunderson  23:17    30 years ago, 30 years ago too. You know, it doesn't even fit anymore.   Keith Weinhold  23:23   Well, you know, I recently dedicated a complete episode Garrett to the way I put it is that the risk of delayed gratification is denied gratification. Now, there are some good things to be said for delayed gratification, I think, especially when you're younger, or you're just starting out in the working world, and you just tried to cover rent for your apartment and you don't have much else. Delaying some gratification is good. You need to form capital. You need to get liquid. I try to avoid saying stacking savings, because that gets people in the mindset of becoming super savers sometimes, and they miss out on returns. But what I mean about the risk of delayed gratification, being denied gratification, if it's taken too great of an extent, is, you know, I'm talking about the guy where, when he was 24 he used to say, Oh, I'm going to visit the Galapagos Islands someday. That's what I want to do. But you can just tell by the time you talk to the dude, when he's 48 he begins to use the past tense for things he wanted to do, for example, then he might start saying, Oh, well, I guess I never did visit the Galapagos Islands. You know, you can tell with people when they use the past tense, and that's when you know that their future is not bigger than their past, and a lot of that is the reflection of their financial status.   Garrett Gunderson  24:40   I got married at age 23 and the first two years, well, it was really like the first year and a half, maybe I was just such a miser. I gave my wife a $400 a month budget for an apartment, and we found out that there's places you don't want to live in Utah. I didn't know it, but she's like, is this what you want? And I was like, This doesn't feel like a safe neighborhood. And then you. Know, I was like, All right, maybe $600 I was still kind of really scarce. And my parents were like, Why don't you just live in our basement, rent free, and my wife's like, sex free. If you think that's where we're living, I'm gonna live in my parents basement, you know? Because I just thought money was something to save. So I saved me over 50% of my income. And a lot of people were like, that's amazing. Congratulations. Great job. And so I felt really good about it, and then I realized that my business wasn't growing as fast as this other person my age. I met him at an event, and a year later, he was doing better. And I was like, Dude, what's going on? I could hear it in your voice. I could hear like, you're just a different person. He goes, Oh, I'm doing two things. One, I just hired this guy, Steve D'Annunzio, and he changed my entire life. And I was like, I need to meet him. He's like, he happens to be here in Vegas. He's from Rochester. Introduced me. I hired him as my coach right away. I'm hearing all these people talk about strategic coach at the same event, and they had a booth. So I signed up for Strategic Coach, which meant I had to part with some of my money. Think it was $7,500 I hired Steve as a one on one mentor, and all of a sudden I was investing in myself, yeah. And I broke free from those chains of like, reduction and restriction into the game of production. And then I even had a situation where a woman called me out at the same event. This was a life changing event where she's like, I wonder what it's like living in a financial prison you built for your wife. It's like, Oh, see, that's what happened. I thought I was responsible, and building that responsibility that's actually building walls. And when I came home for that event, my wife and I started looking for our home. Within a few months, we found one. I bought a home. It was very easily within my means. I basically made as much as I paid for this house that we loved. We lived there for nine years. We built so many memories. You know, we had our two kids while we were there, I started host study groups, and that year, I grew my income by $170,000 with the coaching of strategic coach, Steve dnunzio And this woman, Nancy, calling me out. The next year, it grew by even more because the skills started to compound. I decided from that moment forward, I would spend at least $40,000 a year, which I might be able to reach for some people, but at least $40,000 a year on mentors. Is a guy named Alan. He writes my meal plans and my workouts, and I'm at 10% body fat because he knows exactly what they do. I do what he says. It was worth this $10,000 investment, because now I pay attention what I pay for, and I look at like if I'm my greatest asset, how can I create more energy? How can I create more value? How can I feel better about myself? How can I show up the very best version of I am, so I can deliver the most to the other people. And so I've always just been in amazing groups. I just got back from two different events in Beverly Hills around amazing people, learning incredible things that allow me to grow. I haven't spent a huge amount of money on a mentor last year to figure out something that I hadn't been able to figure out to this point. It's the same thing I did to become a speaker, to become a writer or even learn how to sell or market, you've got to invest in the skill, not just in the savings account. You grow yourself first, and then you grow your money. If you starve yourself out because you're in that miserly mindset, you're going to stunt your growth and never be fully fulfilled.   Keith Weinhold  27:56   You're your own best investment. And yes, this stuff is the varying definition of investing in yourself. Don't live below your means. Grow your means and all of that.   Garrett Gunderson  28:05   Grow your means and be more efficient within your means. I mean, the best way I know how to save is not overpay on tax, which 98% of business owners are doing that today. You know, don't overpay on interest, because you either restructure your loans, renegotiate your interest rates, reallocate underpouring funds to pay it off, or you remove investment drag. A lot of people have unnecessary fees and hidden commissions that drag on their investments. Or just design your insurance properly so it's more efficient. Those four i's, IRS, interest, investments and insurance show you how to keep more of what you make, take some of that money, build up your foundation so you have a peace of mind fund, so you have staying power, at least six months of liquidity and then invest more into yourself or learn how to create cash flow. This is the game the wealthy play. But the poor middle class, they think it's about paying off a mortgage and funding the retirement plan, and they will argue about it until it's too late, when they get there and now their homes paid off, but the property taxes are higher than their mortgage was 20 years ago, you know. Or they have home maintenance they have to take care of, or inflation has destroyed the value. Like if someone were to put away 100 grand and they wait for 30 years if they got 10% which the market did the last 30 years, if you reinvest dividends, they're going to have right around $1.7 million but if they have to pay 2% in fees, fiduciary fees, 12 b1 fees, which are marketing fees for the fund expense ratio, you know, the fees of maybe a retirement plan, and they now have 2% fees. It only goes to 1.1 million. Huge difference. And that 1.1 million if we account for inflation, even if we said inflation was low, like 2.7% over that 30 years. Well, by the time we pay for inflation and tax, guess what? The purchasing power value is like, 300 grand $300,000 that's a problem, and it's because they didn't learn to create cash flow. It's because they didn't learn to invest in themselves. It's because they relied completely on a market they don't control. I'm not saying the market is completely something to avoid. I'm saying we go in sequence. How do you grow your income for. First, then how do you keep more of the income you make with? You know, financial savvy and plugging leaks. Then learn to grow your money, but maybe growing your money. For some I like to think of like three dimensional assets, like real estate's three dimensional. It can grow in equity, it can create cash flow, and it has tax advantages. But my business is three dimensional, the more my business creates cash flow, without me, the more equity it has, and that business has major tax advantages. So most people are one dimensional, pay off a loan, put a money in retirement account. That's the poor, middle class. Wealthy people build a system where they've got three dimensional assets, equity, cash flow and tax savings. And that is a complete game changer, because then they can employ the buy borrowed I strategy, if you have assets like, you know, an individual stock, or if you have assets, like a piece of real estate or a business, you could borrow against it. There's no tax on that five for life, right? You keep refinancing. Or you can even do charitable trust to avoid the taxes upon the sell of those paying no tax when there's gains. Or you can pass it on to the next generation with a step up in basis, which means they get it at the full value and not have to pay the difference. And if you have life insurance, the life insurance will pay back the loan that tax free as well. So buy, borrow, die. I mean, it's a completely different thought process of defer taxes. If you defer taxes, I get it. You could do a Roth IRA or Roth 401. K Sure, that'll let you put after tax money in and grow it. But where's the cash flow? What's the underlying investment? How does it help you create financial independence? How does it help you does it help you grow your skills to become a better investor? We've been taught to be lazy, not that people are lazy. We've just been taught to be lazy with our money. We've been fed a narrative. I don't have the time, I don't have the skill, I don't have the interest, but I want to have it, so I just hand it over. And who do we hand it over to Keith Wall Street. Wall would you trust Wall Street? Like you flew to Frankfurt not long ago. Would you get on Wall Street airlines where they're like, hey, sometimes our planes go up, sometimes they go down. That would brand, and he'd feel inspired, right? Would you go to Wall Street, you know, hospital? Or like, hey, he lost one of your kidneys, and by loss, we stole it and resold it. You know, like, Wall Street doesn't have a brand. That's good. It's boiler room. It's Wolf of Wall Street. It's the movie Wall Street with Michael Douglas. You know, greed is good like yet that's what people put their money into. And you can go to any downtown and any major city, and guess who has the biggest buildings, insurance companies, banks and Wall Street investment companies. So you're taking the size of your home and shrinking it to build up their building and put money in their pocket. And their story is, it's because they're Ivy League, they're smart. They try to make it complicated, but you don't have to know most of the things you think you need to know about finance. The foundational things are important, how to protect your assets, how to design insurance, to transfer risk, how to have some liquidity, how to automate your savings. And then you focus like Warren Buffett would teach. He said, You know how people would become a better investor if they only had 20 investments they could make over their lifetime? He says, I don't diversify because I'm in the know. He's like, I'm a good businessman, therefore I'm a good investor and I'm a good investor because I'm a good businessman. I don't separate the two. Yeah, most people think he's a stock market investor. No, he buys out the companies in the stock market. Rarely does he have minority stakes in it. He does have some of that, maybe with Coca Cola and apple, but he bought a lot of companies outright, whether it was Geico, whether it was See's Candies, whether it was like he buys these companies, he's so far outperformed the stock market by billions of dollars from an index fund like what he has, versus someone that put the same money in an index fund, Warren has billions more from his investments than the person that put all their money in the index fund, even if it was the same amount. It's completely about strategy, not about luck.   Keith Weinhold  33:30   Yeah, it's the Andrew Carnegie, put all your eggs in one basket and then watch your basket. Yeah? Watch that basket like a hawk. Totally. Yeah. I mean, stacks mutual funds, they have what I call those five simultaneous drags. If you think you're getting a 10% long term return over time, subtract out inflation, emotion, taxes, fees and volatility. What do you have left? Not much. But there's no friction there. It is just the easiest thing to do ever since decades ago, 401 K contributions begin to become automated throughout your paycheck, sometimes even automatically, automated   Garrett Gunderson  34:04   values your permission opt out. It's easy. You have to opt out, right? It's Big Brother. You don't know what's best for you. And by the way, how crazy are four one K's. Part of the reason the market has gone up in value is because people consistently fund for one case, whether the market's going up or down, they're told $8 cost average. So that's artificially fueling the market. When we see the numbers, there's a buffet index, and it's like 2.9 times higher than what he's comfortable with, with the stock market, because of how overinflated the market is, partially due to inflation, partially because people put money in. But let's remember, why did 401, K's even come about? Because pensions failed. And by the way, these pensions failed and they had world class money managers managing these multi billion dollar pensions, but they didn't know about something called disinvesting, or didn't know enough about it. When the market goes down and pension money is owed, they still have to pull money out of the pension to pay the employee which disinvests, which pulls more money out of the account. So now instead of just being 10% down, they might be 17% down. And so even if the market comes back 10% it's 10% of only 83% of the money. So not even back to square one. And if it goes down a second year in a row, they're in real trouble. It starts to chip away at the principal, and they can't recover. And that happened to pensions, and they said, Oh, here, we can't handle these. We're going bankrupt. We're going to get rid of pensions. You take care of it. Well, guess what? Vanguard says, the average balance in a 401, k right now is $148,000 how someone's supposed to live on $148,000 even if you could get 10% that's $14,800 a year taxable, that's not going to do it. Even if you have a million dollars, where are you going to put the million dollars to get the return without risking it going down? Maybe you're going to be in treasuries at 5% that's $50,000 taxable per year. You're a millionaire on paper, but living poorly. That's why I'm here to call these things out. I think that my book Killing Sacred Cows, which was my original New York Times bestseller, which is probably how we met. Yeah, I rewrote it. I rewrote it, rereleased it in 2024 and I'll give people the audiobook. They just have to DM me on Instagram. Garrett B Gunderson and DM the word cows with Keith's name, cows and Keith or Keith and cows. I'll hook you up with the book for free, so you can learn about the nine financial myths. We're talking about some of them here, but there's also some comedy in there, so they can laugh after each chapter. I threw some comedy in there. You know, if you like my comedy, I'm not the funniest comedian. I'm just the funniest money comedian. That's the reality.   Keith Weinhold  36:33   When we had the very inventor of the 401 k plan, Ted benna, come onto the show, he revealed to us that when 401 K plans rolled out, they were first called salary reduction plans. They had to scrap that name in order to foster participation. But reducing your salary is still principally what it does to you. You got to think about it that way and blow up some of these myths. But Garrett, you've already given a lot of great technical information about what someone can do, how someone can think differently. Bigger pictures, we're sort of winding down here. You know, when I'm thinking about this whole delayed versus denied gratification thing, how do you meter it out right throughout your life? I mean, what's your earmark your family legacy? How do you meter it out, right so you don't have too much or too little at the end of your life?   Garrett Gunderson  37:15   I like to see this strategy of, like, what would the rockfellers do that I wrote about is, you know, the beginning before that strategy is you pay yourself first, which has always been around Richest Man in Babylon. Tons of books talk about it. My argument is you want to pay yourself at least 15% of your personal income, off the top, to a separate account. Once you get six months in that account, now you start to invest that money, but you build your stability with that peace of mind. And we want 15% because the luxury once enjoyed becomes a necessity. So you want more money in the future, not the future, not less propensity to you know, there's also, just like planned obsolescence, things break down. You have to repair them. Technological change, we're buying new technology that doesn't even exist. I have now subscriptions to a bunch of AI things that help me out, right? But I'm spending more money. There's also taxes, those could go up in the future, or 38 trillion in debt as we film this, which is a crazy number. And there's also inflation. If we give 3% to each of those five factors, that's 15% now again, use the four i's, IRS, interest, investments and insurance to find that money, not just budgeting. But then here's the magic. At least 3% of your income should go to a separate account called the Living wealthy account. That's your guilt free spending, value based spending account, so you enjoy some money along the way. These are the things that are the finer things in life that people might say are wasteful. You know, there's a book called unreasonable hospitality that talks about this, 11 Madison Avenue was the number one rated restaurant in the world. And, you know, will who wrote the book talked about they had 3% of their budget to just go wild on their customers dream making money, right? So to create the special experience in the restaurant, and even the bear, I think was season three, showed some of that process of how they do that. So I highly recommend taking a certain percentage. You get to enjoy along the way. It could be higher than 3% but start there, and you're going to feel better, you're going to have different energy, you're going to show up in a different way. And then from there, I just believe in having trust, so that your money's outside of your estate, and protecting financial predators so you own nothing but control everything. And I personally use life insurance. I use just standard over, you know, like basically properly structured, optimally funded whole life, so that death benefit will come in after I die. It allows me to spend more of my money and then have it replenished so I can enjoy more of my money along the way, because I know that death benefit will be there for my wife or even for my family trust after I'm gone, so I don't disinherit the people that I love.   Keith Weinhold  39:31   Garrett Gunderson, he can take you through these steps, which he calls financially fit, to financially independent, and then finally to financially free. Tell us a little more about that going through those steps.   Garrett Gunderson  39:44   So financial fitness means your financial house is in order. You've got everything handled properly, car insurance, homeowners, liability, disability, medical life insurance, your corporate structures as a business owner, how you pay yourself, your taxes the last three years and move. Moving forward your investments. It's like, you know what it's going on. You've improved your cash flow, and you're dialed in. You're as safe as you could possibly be. Then financial independence is, how can we create income, especially from a business that comes in when you don't, that's people, that's processes, that's technology, so that you can be involved, but you don't have to be involved. This is the part most people miss, yeah, and I think it's crazy. A lot of people have this notion they're just going to work so hard so they can sell their business one day, I'm like, What about just creating a business that you love so much you don't want to sell it? What about giving up the things that are burning you out and have the employees that can take care of that so you do the things that you love and then just enjoy life along the way, take some little trips, take some time off and come back in. The business grows up when you're away, they learn how to do things without you, and then you can still create value into that business. I sold the business in 2021 and really regretted it, because I kind of was so removed from the business. I kind of felt like it lost its soul and I didn't feel connected to it. So this time around, I started a business in July of 2024 I'm like, I'm only going to work with the P with the people I love, building things that I love, and I'm not going to let myself get burned out by doing too much. We're going to take two weeks in Hawaii coming up here in April, just enjoy some time together as a family. We do quarterly family retreats with my wife and kids. We do traditions with my family up at my cabin, like I want to have this great life where it's blurs the lines between work and play. I have a little quote from someone else that talks about that art of life is blurring the lines between work and play, but also just having complete play sometimes that there is no work. So I come back refreshed, relaxed, rejuvenated and ready to create. And so really, that financial independence gives you permission to swing for the fences and what you do, knowing your foundation is handled, knowing that your lifestyle is covered, from assets to create cash flow gives you work optional freedom. But instead of retiring, think, what could your biggest impact be like? Create the life you don't want to retire from. Create a vision so compelling you can dedicate your life to it and find that the win is actually in the work, not just the outcome. I think that is the elegance of we win when we play, and when we have more play in our life. We don't try to escape from something. And when you start something, you might have to do things you hate, but you can eventually delegate it, and then life becomes great. I mean, one of my early coaches, Dan Sullivan, who I mentioned, a strategic coach. He's in his 80s, still behemoth of creating value in the in the market. To listen to him, you know, he's phenomenal. He's made such a huge difference in my life, and he has no intent of retiring. He just gets smarter every year, adds more value, builds more infrastructure, and he's the one that taught me the merit of free days, just taking time off, taking time away. So, yeah, that's financial independence. Is cash flow, and then financial freedom is a state of mind. It's when money is no longer the primary reason or excuse you would do or not do something. It's a consideration, but it's no longer the consideration means that you have a healthy relationship with money. Money is an asset and an ally, not an enemy. You don't come from a place of scarcity. You come from a place of abundance. You can be more present with your family and doing what you do without feeling distracted. I think wealth is our ability to be present, not necessarily how much money we have in a bank account. I think we have a good amount of money in a bank account, and we can be present. That is like true wealth.   Keith Weinhold  43:12   It harkens back to the John D Rockefeller, he who works all day has no time to make money. Rockefeller would have said, you can architect a wealth plan if your head is down on the assembly line, that means gradually move your offer. It's from trading your time for dollars over to owning assets that pay you to own them. Garrett's comedy special is called the American Ream. There's no D in that word, R, E, A, M. You can look that up, Garrett. It's been enlightening as always. Thanks so much for coming back onto the show.   Garrett Gunderson  43:43   Hey man, good to be back.   Keith Weinhold  43:51   Always. A lively conversation with Garrett, besides some great mindset perspective, he's really good at saving you tax and setting you up with asset protection. Though he's not as real estateish as me, he's pretty savvy. For example, He's aligned on the fact that, for example, say you have an 80k debt. Well, it doesn't necessarily mean that it makes sense for you to pay that off sometimes it does, but what happens to your net worth anytime you pay off an 80k debt, well, let's see. You've reduced your asset side by 80k and you've reduced your debt side by 80k so your net worth is the same, and retiring the debt means that you might have lost leverage, lost cash flow and lost tax advantages, all at the same time on Instagram, send a DM with the two words, Keith Cows to Garrett B Gunderson, and he'll hook you up with his book for free next week on the show, we go deep on does America really have a housing shortage with an expert analyst. Until then, I'm your host. Keith Weinhold, don't quit your Daydream.    Speaker 4  45:01   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively   Keith Weinhold  45:29   The preceding program was brought to you by your home for wealth. Building, get richeducation.com  

A single glass of wine ignited his life, and he never looked back.In this episode, we sit down with Eddie McDougall, winemaker, entrepreneur, founder of The Flying Winemaker, and chairman of the Wymn Signature Chinese Wine Awards.From building Hong Kong's first urban winery to championing Chinese wines on the global stage, Eddie shares the bold moves and setbacks that shaped his journey. We dive into rosé in Asia, Australian fine wine, media in the wine world, and the future of Chinese terroir.This is a story of risk, resilience, and relentless passion. Tune in and discover how Eddie turns vision into action.▬▬

President Trump's record-breaking State of the Union speech laid the groundwork for Republicans headed to midterms in 2026. It was one of his best speeches and laid a clear distinction, Republicans are for America and American citizens and Democrats are for illegal aliens. While Senator Thune was having a dog parade inside the Senate chamber, real legislation that the country needs like the Save America Act are being put on the backburner. Senator Dan Sullivan joins me to discuss the great American comeback and what that means for his home state of Alaska. With the leadership of President Trump, big projects are in the pipeline to release Alaska's extraordinary resources. The U.S. Coast Guard is vital to the largest coastline in the United States and the latest, pointless Schumer shutdown is dwindling in man power and precious resources. With a Russia-China joint coalition, dozens of incursions into Alaska's ADIZ/EZZ zone. Senator Dan Sullivan breaks it all down. Featuring: Grant Stinchfield Stinchfield Tonight | Real America's Voice https://x.com/stinchfield1776 Sen. Dan Sullivan U.S. Senator | Alaska https://www.sullivan.senate.gov/ Today's show is sponsored by: Beam - shopbeam.com/SPICER to receive 40% off your order Are you tossing and turning at night and running on fumes during the day? If so, then you are missing out on the most important part of your wellness, sleep. If you want to wake up refreshed, inspired and ready to take on the day then you have to try Beam's Dream powder. This best-selling blend of Reishi, Magnesium, L-Theanine, Apigenin and Melatonin will help you fall asleep, stay asleep, and wake up refreshed. So if you're ready for the best night of sleep you ever had just head to https://shopbeam.com/SPICER to receive 40% off your order. Cardiff Inc. -  https://cardiff.co/SPICER grow your small business, same day funding Small businesses are the backbone of the American economy, but working with big banks is often an uphill battle. Seventy percent of small businesses report needing capital every year, that's where Cardiff Inc comes in. Cardiff is the largest privately held small business lender in the U.S., having funded over $12 billion since 2004. If you want bank rates without the bank delays, you need to check out Cardiff. The application takes less than 5 minutes and you can get up to $500,000 in same day funding. So if you're ready for real growth and fast funding visit https://cardiff.co/SPICER today! ------------------------------------------------------------- 1️⃣ Subscribe and ring the bell for new videos: https://youtube.com/seanmspicer?sub_confirmation=1 2️⃣ Become a part of The Sean Spicer Show community: https://www.seanspicer.com/ 3️⃣ Listen to the full audio show on all platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sean-spicer-show/id1701280578 Spotify: https://open.spotify.com/show/32od2cKHBAjhMBd9XntcUd iHeart: https://www.iheart.com/podcast/269-the-sean-spicer-show-120471641/ 4️⃣ Stay in touch with Sean on social media: Facebook: https://facebook.com/seanmspicer Twitter: https://twitter.com/seanspicer Instagram: https://instagram.com/seanmspicer/ 5️⃣ Follow The Sean Spicer Show on social media: Facebook: https://facebook.com/seanspicershow Twitter: https://twitter.com/seanspicershow Instagram: https://instagram.com/seanspicershow Learn more about your ad choices. Visit megaphone.fm/adchoices

Pres. Donald Trump said the state of the union is strong - but what does Alaska's congressional delegation think? Investigative reporter Augusta McDonnell breaks down the statements from those leaders and interviews Sen. Dan Sullivan on what he thinks. Read more on this story: https://www.alaskasnewssource.com/2026/02/26/sotu-sullivan-acknowledges-some-heart-wrenching-deportation-cases-praises-trump-admins-immigration-enforcement-efforts/

In this episode, Dan Sullivan shares how one powerful question can transform any sales conversation. Instead of pitching, you invite prospects to imagine their bigger future and talk themselves into working with you. Learn how The R-Factor Question® builds instant trust, filters out wrong-fit clients, and makes every sales call about them, not you. Here's some of what you'll learn in this episode:How to use one question to turn any sales conversation into a deep, future-focused discussion.Which types of businesses and professions can most effectively use The R-Factor Question.What it means—and what to do next—when someone refuses to answer The R-Factor Question. Show Notes: A great sales conversation starts long before you speak, with a trusted referral that pre-sells your credibility and lowers resistance.​The R-Factor Question instantly signals that the conversation is going to be about the prospect's future, not your offer or your agenda. When you ask someone to imagine their life three years from now and describe what progress would make them happy, you shift them into possibility thinking. The person who does most of the talking in a sales conversation is the one doing the buying, so let your prospect talk themselves into their future. Silence after you ask the question is your best tool because it proves the question has landed and gives the prospect space to think deeply. When a prospect openly shares their dangers, opportunities, and strengths in response, they're demonstrating real trust and a desire for a relationship with you. If someone refuses to answer The R-Factor Question, they're telling you they don't trust you, and the most productive move is to graciously end the conversation. The first thing anyone truly buys in the marketplace is a relationship, long before they decide on a product, service, or program. People don't actually want your answers; they want better questions that help them discover their own best answers and next steps. Asking questions you genuinely don't know the answer to keeps you curious, keeps them engaged, and reveals what they really want to transform. By focusing on their three-year future, you immediately differentiate yourself from every salesperson who is focused on this quarter's sale. A prospect who shares painful parts of their past or their failures with you is demonstrating deep trust, which is the foundation for any meaningful transformational work. Knowing early that someone is not a fit protects your time, energy, and team so you can focus on clients who genuinely want your help. Resources: How To Improve Business By Asking Good Questions

A Lake Superior tribe wants a court to halt construction of a Canadian energy firm’s $450 million plan to reroute an oil and gas pipeline around its reservation in northern Wisconsin. As Danielle Kaeding reports, the Bad River Band of Lake Superior Chippewa asked a court last week to review a decision that upheld state permits for Enbridge’s Line 5 relocation project. The Bad River tribe is challenging a recent decision by an administrative law judge that upheld wetlands and stormwater construction permits for Enbridge’s Line 5 reroute. Attorneys representing the tribe also filed a motion to put construction on hold until an Iron County judge hears their case. The tribe's chair, Elizabeth Arbuckle, said in a statement that the Bad River watershed is not an oil pipeline corridor, and the tribe must protect its homeland. An Enbridge spokesperson said it would be unreasonable to halt construction following the judge’s decision and years of state review. Enbridge has said state permits contain extensive environmental protections and restoration plans. The company says construction would not cause significant harm to water quality or wetlands. The Bad River tribe disputes that. The project would involve blasting and drilling to install the pipeline. The Line 5 reroute would cross close to 200 waterways and more than 100 acres of wetlands. Enbridge has said it would create 700 jobs during construction. (Photo: Murphy Woodhouse / Mountain West News Bureau) Declining snowpack is affecting tribal agriculture and traditional food systems across the West. A new webinar series is helping Indigenous communities adapt. For the Mountain West News Bureau, Daniel Spaulding has more. Across the region, snowpack is below average heading into spring runoff. That has major implications for tribal producers who rely on snowmelt for irrigation, livestock, and traditional foods. The Native Resilience Project is a four-year effort to build resilience in tribal agriculture. This year, the project evolved to address the ongoing snow drought. Dr. Kyle Bocinsky is a partner on the project and the Director of Climate Extension at the Montana Climate Office. “It’s going to be variable across communities, but I think the biggest takeaway is just that what we’re seeing right now is, at least for the last 25 years, a historically low snowpack situation. And it’s going to tax a lot of our systems.” The webinars cover snow conditions, drought assistance programs, drought planning, and new pathways for tribes to directly request federal disaster declarations. There are three more webinars in the series, which ends in May. Hannah Bissett with her family sheltering in place in Puerto Vallarta, Mexico. (Courtesy Hannah Bissett) An Alaska Native family from Wasilla is sheltering in place outside Puerto Vallarta. Rhonda McBride from our flagship station KNBA has more. The family became stranded along with about 500 other tourists at their resort, after the Mexican military killed a notorious drug lord known as “El Mencho”. Other cartel members died and a wave of violence followed. Suspected cartel members torched businesses, buses, and cars in retaliation for the killings. Hannah Bissett says she and her mother, grandmother, ten-year-old brother, and a family friend had just arrived in Mexico. “We had like a half a day of normalcy, and as we were going to bed, things started turning upside down and got pretty intense pretty quickly.” Bissett said she and her family have not left their resort. All the stores around them, along with the hotel's restaurants, are closed. “Assuming things are closed, still, like the major grocery stores nearby, or even the local markets, in the next three or four days, we're gonna run out of food.” Bissett says the resort has been serving an evening buffet meal once a day. Overall, Bissett says she and her family are staying calm yet vigilant – encouraged that traffic seems to be moving again. Bissett says she received a personal phone call from U.S. Rep. Nick Begich (R-AK) and calls from the offices of U.S. Sens. Lisa Murkowski and Dan Sullivan. All said they are ready to assist if necessary. Bissett is a former reporter at KNBA and currently a graduate student at the University of Alaska Anchorage. Get National Native News delivered to your inbox daily. Sign up for our daily newsletter today. Download our NV1 Android or iOs App for breaking news alerts. Check out today’s Native America Calling episode Tuesday, February 24, 2026 — Native Bookshelf: “Blood Relay” by Devon Mihesuah

Do you ever catch yourself frustrated that other people don't think or perform the way you do? In this episode, Dan Sullivan and Shannon Waller reveal why that difference is actually good news. Discover how appreciating your own uniqueness frees you from comparison, deepens teamwork, and helps you recognize the countless ways other people are smart and useful. Here's some of what you'll learn in this episode:Why it's a good thing that no one else is like you.How comparing yourself to others drains your confidence and progress.Why complaining that others are different is really the same as complaining about your success.How to quickly spot the specific way another person is smart and uniquely valuable. Show Notes: Wanting to be unique while also blaming others for not being like you is a mental trap that creates frustration and resentment.​As an entrepreneur, your success comes from being usefully different in the marketplace, not from everyone else sharing your strengths or level of intelligence.​Profiles like Kolbe, CliftonStrengths®, DISC, and Working Genius® make it obvious that every person is wired in a distinct way that can be incredibly valuable. The fact that other people don't see what you see or think how you think is good news because it proves your uniqueness has real marketplace value.​When you measure other people against your own personal “ideal,” you drop them into “The Gap” instead of appreciating the real progress and capability they already have. The moment you genuinely appreciate your own uniqueness, it becomes much easier and more natural to appreciate other people's uniqueness too. Better teamwork happens when collaborators don't have the same skills, instincts, and talents because each person covers gaps the others can't see or fill. A powerful question to uncover someone's intelligence is, “When it's completely up to you, what do you most like to do?” and then keep asking curious follow-up questions. You'll quickly discover that even people who don't seem “smart” in your way are often extraordinarily knowledgeable and perceptive in areas you know nothing about. Most of the useful progress in the world has come from people without formal credentials who simply applied their kind of intelligence to real-world results. Being okay with the way you're smart liberates you from constant comparison so you can focus on deepening your strengths and expanding your contribution.​Unique Ability® combines what you love doing, what you're exceptionally good at, what gives you energy, and what consistently creates value for others. When you commit to getting better and more useful with your Unique Ability, you naturally attract opportunities, collaborators, and clients who value exactly how you think.​Trying to be good at everything or match other people's strengths keeps you average, while doubling down on your Unique Ability makes you extraordinary.​Appreciating your own uniqueness removes blame, anger, and guilt from relationships and replaces them with curiosity, respect, and more strategic collaboration.​The most productive entrepreneurial communities are built around uniquely different people who share common rules and values, not around everyone being the same. Resources: The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy Unique Ability® Kolbe A™ Index Working Genius® CliftonStrengths® DISC PRINT®

What happens when technology stops asking us to use our brains, our imagination, and our judgment? Dan Sullivan and Jeffrey Madoff trace the journey from radio and early television to social media and AI, and show entrepreneurs how to stay uniquely human, think critically, and build theatrical companies that technology can't compete with. Show Notes:​The shift from radio to television showed how adding visuals can change our engagement with a story, sometimes in ways that make us more passive as audiences.​Music videos and MTV forced musicians to become visual content creators, even when their real talent and passion were in the music itself. If you rely on technology as your main point of differentiation, you lock yourself into constant, exhausting adaptation as the tools change overnight.​Treat social platforms as corporate media, not “social” spaces, and remember that if the service is free, you and your attention are actually the product being sold.​Algorithms tend to amplify negative, alarming content because it gets more attention and clicks, even though it often harms people's thinking and mood.​Our brains are more reactive to perceived threats and negativity than to calm, positive information.​Great companies are built by entrepreneurs who cast people for roles based on character, potential, and fit, not just past experience or static job definitions.​Entrepreneurs also need to consciously recast themselves over time so their role stays aligned with what they do best and find most meaningful.​What many people label a “crisis” is often just a loss of convenience or comfort, which is a sign of how little real adversity they have had to face.​Technology consistently eliminates repetitive heavy labor, but it doesn't automatically produce more creativity or fulfillment—those require personal choice and intention.​Resources: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage The Road to Serfdom by F.A. Hayek Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

We get results from social media when we’re able to identify the result that we’re looking to get, and identify the messaging that we need to create to be able to get in front of these ideal prospects to have them raise their hands and express interest. When we do those things correctly, then you can get to the point where nearly everybody you talk to is actually qualified to do business with you. David: Hi, and welcome back. In today’s episode, co host Jay McFarland and I will discuss how to get results from social media. Welcome back, Jay. Jay: Hey, David. This is a big topic. Talk about opening a can of worms. It’s something everybody wants, and we talked, last podcast about learning online and what great resources there are. This is a place where there may be such an overload of information and different ideas that I don’t know if you’re going to find the answer online. I really don’t. David: You’ll find a lot of answers online. Yeah., Right? Whether or not it’s the answer you’re looking for, whether or not it’s the answer that solves your problem, that is the big question mark. But I feel like this topic is so important because everyone’s on social media. Everyone’s trying to figure out what to do and how to get results. And the reason that I believe the word results is so important is that it narrows your focus. It forces you to think in terms of, okay, what is the result I even want to get here? What am I trying to do? Because as we talked about in a previous podcast, you can go on social media and it’s nothing but distraction after distraction. And if you just turn it on and go in there without a really strong focus in terms of what you want to accomplish, what result you want to get, you’re not getting any sort of result, except you’re going to get pulled into other people’s experiences. So from my standpoint, the first thing we need to do is to identify what is the result that I would like to get from social media? And then you can look at how much time that I spend on there is actually allocated to getting that result. That’ll tell you a lot right off the bat. Jay: Yeah, and I think that there is a misguided focus that you need a large audience, right? Like if I can get up to 10, 000 followers or whatever, that’s not true. it could be better to have a thousand dedicated followers who are potential clients than having a hundred thousand people who may just clog up your pipeline and who really never are going to be your clients. David: Right. And if they’re not responding to what you do, if they’re not liking, if they’re not replying, then the algorithm says people aren’t interested in this. So you’re exactly right. If you just had the hundred people or so who are going to click today’s link on there. You’d be seeing everybody, everyone would be seeing your stuff. But of course it’s impossible to do that. So you’re exactly right. It’s about saying, all right, well, how can I get to more of the right kind of people who resonate with the material that I’m putting out? And I am not speaking as an authority on social media. Okay. I want to be really clear about this. I’m not coming to you and saying, oh yes, I’m the guy for social media. No, not saying that. However, what we have been able to do is to identify specific things that our clients have wanted to accomplish, and we’re very good at helping them accomplish it, once we decide exactly what those results are. Jay: Yeah, I’ll tell you where we’re at right now in our company. As you know, we offer Tax Services to a very specific group, so, I’ve told you in the past, we have spent two years identifying keywords for paid ads, and it’s been a constant process where we’re refining, I do the consultations, And so when I see that we’re getting consultations that are not in the strike zone, I go back to our keyword, you know, the person doing our Google ads, and we refine, and we refine, and refine. And I’ve told you, We’re to a place now, it’s kind of like our secret recipe, where we don’t get a consultation that is not in the strike zone anymore. We’ve been that focused. But it costs us a hundred dollars per consultation. That’s what we’re paying. And that’s a pretty steep fee. So obviously we’re like, okay, how do we get organic people to come to our website from social media, where they’ve seen something that we’re providing, and they’re clicking through and that doesn’t cost us anything, right? So that’s the goal, that’s the dream. But now we’re in another problem. We could probably get tons of people coming to our site. But now I don’t want everybody clicking on the schedule a consultation. Because I’d be back in that same problem. I’d be talking to a lot of people who I can’t help. So this is the dilemma. This is where we’re at in our company right now, moving to social media, but we have to be very strategic about how we do that. David: Yes. But you’re very clear on the results you’re looking for. Yes. You’re looking for a very specific type of client. You’re looking for a very specific criteria. And for you, you know that even though a hundred seems expensive, you know that it’s worth it because you know that each client is going to be worth quite a bit more than that. If the service that you were offering cost 50 dollars, you could not do what you’re doing. And that’s something else that I think is important for people to understand. Not every product, not every service is going to work in terms of social media advertising, no matter how great you get at it, because there’s always going to be competition for various keywords. There’s going to be a number of factors that go into it. So if you don’t have a product that justifies that kind of investment, if you’re selling a pack of gum at a time, right? When you go into a grocery store and you check out, there’s a pack of gum, they’re like, Oh, I’ll have a pack of gum. You take it as an impulse buy, right? That sort of thing. It’s very unlikely that you’re going to be able to run ads on social media and sell a pack of gum, right? I mean, just the shipping costs on it, it’s not going to work. There’s some things that don’t work. When you understand that, then you can recognize that if you want to sell something that doesn’t sell particularly well on social media, you need to find other ways to do that. And of course, that’s the subject of a totally different podcast. But when we think about the results that we’re looking to get. There are a number of different ones, right? The first one is, in your case, it’s about getting someone to have a conversation with, who is qualified. Getting a qualified person to raise their hands and express interest. And you’re talking about your secret recipe. And I’ve always maintained that any business that does not have some secret recipe in it, is not going to last very long. And I’ve had people argue with me about this a lot. It’s like what are you talking about? You know, we’ve got a commodity business, essentially, like if your business is a commodity, that’s going to be a reflection on your sales, right? If it’s just a total commodity, it is going to reflect in your numbers. There’s got to be something special, something different that you bring to the table, either in terms of the product or service that you’re offering, or in terms of the way that you sell it, right? Because if you’re selling a commodity, Then you need to be better at attracting the type of clients who want to buy that commodity. We do a lot of work in the promotional products industry, in the print industry, and a lot of people view that as a commodity. I sell print services. I’m an offset printer. Everybody sells offset printing. It’s like, that is correct. But what are the types of clients that you really want to bring in, right? Who are the kinds of clients who are going to spend the kind of money with you that you want to actually encourage, right? You don’t just want to take anyone with a pulse, anyone who can fog a mirror. You don’t want to just take anyone who comes through the door. When you’re building a business proactively, you’re deciding who you want to work with and who you want to choose to leave to your competitors. So again, I want to stay focused on our topic, which is social media. We need to recognize that there are specific results we want, and then once we’ve identified what those results are, we can start to figure out what the specific plan is for getting those things to happen. Jay: Yeah, and I’ll tell you, I don’t say this very often, but I really think this is a situation where you may be better off not trying to learn it yourself. You know, I’ve watched videos, I’ve taken online courses, and everybody’s like, even down to the thumbnail you put on your YouTube videos and the, you know, what do in the video where I’m pointing at the, you know, taking all these pictures, I’m, looking like surprise and look, this is amazing and the clickbaity titles and all of those things, but that’s always changing. That target is always moving, right? I’ve used something as simple as Fiverr, right? Where somebody who charges me 50 bucks a week, but this is what they do. I’ve gotten more results from that than I have ever gotten from trying to follow somebody on YouTube, and so I’ve just decided I’m not going to learn it. I’m paying somebody else to do it because I want to focus my time on what’s most important. And that’s what we’ve found. Again, I’m not saying everybody that’s the solution for you, but we have spent a lot of time in this arena, and that’s how we’ve gotten results. David: It makes perfect sense. I think it was Dean Graziosi, who I originally heard this from, he was talking about the fact that when you have the money to solve a problem, you no longer really have that problem, unless you’re too cheap to spend the money, right? And so if you can pay somebody 50 dollars and you can get ad results that allow you to multiply your ad investment, it’s silly not to do that. That also goes to the topic of “who, not how.” Dan Sullivan wrote a book about that. If you’re looking to do everything, every aspect of your business, you shouldn’t, because there are going to be things that you’re not going to be naturally good at. But I think the core of this particular topic, when we talk about getting results from social media, The biggest problem is not social media. The biggest problem is people don’t know exactly what result they want, right? They may think, “Oh, I just want to get more sales.” Well, yes, you do want to get more sales, but there are steps to that. And the first step, particularly if you’re using social media is going to be figuring out a way to somehow identify who those people are, whether you’re doing it organically, whether you’re doing it with paid ads, there are specific things that you need to do. If those things don’t happen, you’re not going to get more clients. And whether it’s you coming up with the how on how to do that, or whether you’re paying someone else to do it for you, you’ve got to be able to convey to them what you want, and that’s where a lot of people get stuck. They’re just so unclear on exactly what they want to have happen that they can’t get it done because they can’t even convey it to someone who can help them do it. Jay: Yeah, such an important point. I mean, I’m just sitting here thinking, if you imagined our business with a storefront, you would think I want to line out the door and down the block. I don’t. Right? I want the door locked and I’m buzzing you in, once I’ve decided that you fit in a specific category. That seems to go against everything. that we’ve learned about business, but we know that because we’ve spent so much time defining exactly what you’re talking about. And what I think is the core, if anybody takes away from this podcast, and that is, if you don’t know what you want, how are you going to craft social media or any type of marketing towards that specific thing? That’s got to be job one. David: Yeah, and the truth of the matter is that that situation you described about buzzing people in versus having the line, anyone who has been even remotely successful at identifying their audience and identifying ways to attract the right people into their organization would much rather have the buzzer, right? Because otherwise you’re having to swat people away, and that is time consuming and it’s difficult. So when we’re able to identify the result that we’re looking to get, identify the messaging that we need to create to be able to get in front of these ideal prospects to get them to raise their hands and express interest. When we do those things correctly, then you can get to the point where you are, where nearly everybody you talk to or everybody you talk to is actually qualified to do business with you. Jay: Yeah, I mean think about it. We’re literally saying how do we get fewer leads? You know what I mean? It just seems like it’s such a different approach. And I want to add one more thing. We’re about out of time here. And I think we should talk about this in another podcast. People who do have successful social media programs, you don’t want to rely on social media. They change their algorithms all the time. And your goal should not be just to get a sale. It should be to offload them onto one of your properties. Your mailing list, your website, something else. Because you could spend all this money and have a great system and then an algorithm changes and you’re sunk. So I’d love to dive into that a little bit more in the future. David: Yeah, that’s a good one. And also the fact that the people who do this extremely well are not just running one ad forever. It’s very unlikely that’s going to happen. There are constantly going to be changes that are necessary because either the market has seen it and it’s gotten stale or there are approaches that work better and differently, or as you indicated, the algorithm could change. There are a lot of different factors that go into it. So if you think you’re going to come up with one magic thing that’s going to work forever, it’s very unlikely that’s going to happen. But when you’re aware of the factors that you need to be able to focus on, you’re going to be a lot more likely to get the results you want. Jay: Yeah, eventually competitors are going to steal that secret recipe. And what are you going to do then, right? How do you define yourself? David, as always, it’s a pleasure. How do people find out more? David: Go to TopSecrets.com/install. Check out the video. See if it makes sense to have a conversation with myself or our team. We love having conversations with really sharp, motivated entrepreneurs, salespeople, those who are looking to grow their sales and profits in a way that is sustainable. You’re not looking for just the next new thing, the next whatever it is that somebody says is going to get you the business you’re looking for. It’s unique to everyone, and we need to be able to recognize and utilize your unique strengths in your solution. Otherwise, if you say, well, the solution is Instagram, the solution is Facebook, the solution is this, it’s that. No, the solution is identifying what is going to work best for you, and that’s what we do with our clients. So, TopSecrets.com/install. Jay: Fantastic. David, as always, a pleasure. Thank you. David: Thank you, Jay. Ready to Get Results from Social Media? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

Everyone hits that afternoon slump, craving chips or sweets, but what if a simple swap could reset your brain without deprivation?In this episode, David Allred breaks down how he built Slacka, the functional drink that naturally re-trains your brain to curb cravings. As founder of Dry Farm Wines, he pioneered natural, sugar-free wines that avoid hangovers and sneaky additives, and now he's tackling snack addictions with science-backed ingredients like amino acids and electrolytes. Drawing from his own battles with Doritos and a career blending neuroscience, regenerative living, and entrepreneurship, David shares practical ways to take back control from big food's engineered temptations for better health and longevity." If you're gonna have a cookie, have a cookie. But when it's sneaking into your salad dressings and your wines, then it's like, well, wait a minute. I didn't really know that." – David AllredSupport the show and get 50% off MCT oil with free shipping – just leave us a review on iTunes and let us know!https://podcasts.apple.com/us/podcast/live-beyond-the-norms/id1714886566About David Allred:David Allred blends neuroscience, regenerative living, and human potential as a wellness entrepreneur and conscious leader. He's the author of "It's All the Same: Stop Looking for the Secret and Be Your Own Guru." David founded Slacka and co-founded Dry Farm Wines, leading the natural wine movement with sugar-free, low-alcohol options. His work focuses on helping people align physiology with purpose for longer, healthier lives.Mentioned Resources:- It's All the Same book: https://a.co/d/01oDSpa1 - Who Not How book by Dan Sullivan and Benjamin Hardy: https://a.co/d/06tipF3T Connect with David Allred:- Website: https://davidallred.com - Instagram: https://www.instagram.com/david.s.allred/ - Drink Slacka: https://drinkslacka.com/  - Dry Farm Wines: https://www.dryfarmwines.com Connect with Chris Burres:- Website: https://www.myvitalc.com/ - Website: http://www.livebeyondthenorms.com/ - Instagram: https://www.instagram.com/chrisburres/ - TikTok: https://www.tiktok.com/@myvitalc - LinkedIn: https://www.linkedin.com/in/chrisburres/ DisclaimerThe content shared in this podcast is intended for educational and informational purposes only. It does not constitute medical advice of any kind, nor does it include any specific claims or guarantees. The views expressed are based on personal experiences, research, and individual perspectives, and are meant to inspire and inform listeners on topics related to wellness, lifestyle, and personal development.We strongly encourage all listeners to consult with a qualified professional or licensed expert before making any decisions related to health, finances, or other sensitive areas of life. Thank you for tuning in—and for taking proactive steps toward a more informed, intentional life. 

Get ready for a fun collab with my friend Jillian Murphy, an incredible sales mentor, business coach, speaker and podcaster! In this episode, we get into the importance of visibility, the sales process, and how creating genuine connections can lead to more opportunities. We dive deep into how being seen in your business and showing up authentically can directly impact your sales. Jillian and I discuss how trust is the foundation of connection, especially in a world that's navigating a "trust recession" online, and why collaborating and building relationships will help you thrive.Tune in to hear more about: • Why visibility and being seen are key to boosting your sales • How collaboration and genuine relationships drive growth • Why being authentic online is more important than ever • Leading by example and nurturing connections for sustainable successDon't forget to make sure you're subscribed to the podcast on your favourite platform and kindly leave me a 5-star review with your thoughts so we can reach other passionate entrepreneurs and business owners like yourself! Jillian's LinksMagnetic Messaging Makeover (Freebie) = https://mmm.thejillianmurphy.com/opt-inConnect with Jillian on Instagram: @thejillianmurphy https://www.instagram.com/thejillianmurphyConnect with Jillian on LinkedIn: https://www.linkedin.com/in/thejillianmurphy/The Jillian Murphy Show Podcast - https://scaleyoursales.podbean.comBooks Mentioned: Be SEEN by Jen Gottlieb https://amzn.to/4qA1fpR 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyWant to Make More Money in 2026? You Need to Be Seen!Secure your spot in the Visibility Accelerator!https://www.inspireandmove.ca/visibilityaccelerator Get on the Mentor Collective Mastermind waitlist:https://chrisharder.me/mentor Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

This week we're excited to present a conversation from the 63rd New York Film Festival with Pompei: Below the Clouds director Gianfranco Rosi as he discusses his documentary with FLC programmer Dan Sullivan. An NYFF63 selection, Pompei: Below the Clouds opens at Film at Lincoln Center on March 6th with in-person filmmaker Q&As at select screenings opening weekend. Get tickets now at filmlinc.org/clouds The great Italian documentarian Gianfranco Rosi (Notturno, NYFF58) specializes in kaleidoscopic portraits of people living amid anxiety and uncertainty. Among his most striking and monumental works, his latest details with pointillist precision and unnerving beauty a region in Naples living under the shadow of Mount Vesuvius and above the simmering Campi Flegrei volcanic caldera, which has in recent years experienced increasingly frequent and alarming tremors. In this volatile environment, Rosi finds archeologists reckoning with both uncovered ancient artifacts and the wreckage of tomb raiders, squads of diggers descending into long abandoned tunnels, emergency centers already at breaking points, and a populace experiencing a generalized daily disquietude, fearful of an eruption like the one that buried Pompeii in 79 A.D. Linking modern and ancient life, Pompei: Below the Clouds alights on a specific region yet feels connected to everyone's contemporary moment—the contemplation of the unimaginable nestled within our daily existence. An NYFF63 Main Slate selection. A MUBI release. The 63rd New York Film Festival is presented in partnership with Rolex.

In this newscast: After multiple weeks of being closed, Juneau's recycling center is back up and running at a limited capacity; U.S. Sen. Dan Sullivan bristled at the suggestion that he only defends the Trump administration. In his annual address to the Alaska Legislature Wednesday he also slammed national Democrats as bent on ruining Alaska; Immigration enforcement agents swarmed a Soldotna home Tuesday morning and took a family of four, including a kindergartner, into custody; A 17th candidate has announced she's running for governor; If you've noticed you're paying more for a cup of coffee these days, you're not alone. Bean prices have been extremely volatile in recent years. Then, came President Trump's sweeping reciprocal tariffs, which the White House removed on some agricultural products, including coffee, in November.

On today's Morning Edition, Alaska's News Source spoke with Senator Dan Sullivan on Thursday ro discuss issues the state is facing. The Anchorage School District nurses are raising the alarm about a proposed nursing model for the district and parents are concerned for the health of their children. 

Jeff was joined by Senator Dan Sullivan (R - Alaska). They discuss some protestors that were in the Capitol before his annual address to the Legislature, why some people are hesitant to run for office, the 2020 campaign incident where a woman stormed the stage with a caribou heart when he was giving a speech, why he thinks the gasline is closer than it has ever been, the culture in Alaska of not building things, why he feels so strongly about opening the military base on Adak, the contrast in the speech's that Secretary of State Marco Rubio and Vice President JD Vance gave at the Munich Security Conference, and his thoughts about our relationship with Europe.  

A woman was hit and killed by a car along a Fairview neighborhood street Tuesday morning, according to the Anchorage Police Department. Touting an Alaska comeback, Sen. Dan Sullivan, R, leaned on his record to the Alaska State Legislature during his annual speech Wednesday. It’s the same approach he’s using against former Congresswoman Mary Peltola.  

A Mexican woman and her three children were taken into custody by Immigrations and Customs Enforcement in Soldotna Tuesday morning, and by Wednesday afternoon, the mother and two minors were in Tijuana, Mexico while her 18-year-old son remains in custody of Alaska’s Department of Corrections, according to Alaska immigration attorney Lara Nations. Senator Dan Sullivan visited Fairbanks this week, where he sat down with Alaska’s News Source to discuss various topics from around the state and the nation. A woman has died following a mobile home fire in Anchorage over the weekend, according to the family.  

In Episode 213 of the I Dare You podcast, I sit down with Brad Beeler — recently retired after 25 years with the United States Secret Service and author of a game-changing book, Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating With Anyone. Brad has worked in the highest-stakes communication environments in the world. He protected President George H. W. Bush and foreign heads of state. He spent 17 years as a federal polygraph examiner, securing confessions in major investigations and conducting more criminal polygraphs than anyone in agency history. At the National Center for Credibility Assessment (NCCA), he trained thousands of federal law enforcement and intelligence professionals in credibility assessment and elicitation. He holds a master's degree in criminology, was named U.S. Secret Service Special Agent of the Year for combating crimes against children, and is now recognized globally as a sought-after communications expert. If you lead a team, sell, parent, coach, or simply want to stop getting played by vague answers and half-truths, this episode will upgrade how you communicate immediately. Press play and take notes, because you're going to walk into that conversation with a new level of clarity, confidence, and control. Remember, grab your FREE, custom-designed PDFs at idareyoupod.com: The Daring 5-Step Scale-Up Plan: A simple worksheet to define your 10x self and align your calendar with that future. 10x Companion Worksheet: Quick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual Synopsis: A clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Brad: www.bradleybeeler.com Instagram: @bradbeeler1865 Linkedin: @bradbeeler1865

Real entrepreneurs don't wait for permission, causes, or perfect conditions. The game is about habitually creating their own rules and opportunities. Dan Sullivan and Jeffrey Madoff share how doubling down on what fascinates you, persevering when others chase the next trend, and always being the buyer are the secrets to transforming your entire entrepreneurial lifetime.​Show Notes: Chasing causes keeps you reactive, while building personal agency gives you freedom to create your own game in the marketplace.​Everyone doubles down on something over their lifetime, and successful entrepreneurs consciously double down on a lifelong fascination, not a passing issue. Your fascination is the thing you want to get to the bottom or center of, and it quietly organizes your entire entrepreneurial life.​Strategic Coach® thinking tools exist to help entrepreneurs turn their own life experience into a clear mission and a set of repeatable structures. The real breakthrough isn't being right all the time; it's being willing to think about things nobody else is thinking about, even if you're occasionally wrong. The future is a series of guesses and bets, and top entrepreneurs build confidence in their ability to bet on themselves over and over again. Opportunity doesn't show up fully formed; entrepreneurs create value first, then opportunities appear around that value. Perseverance is a core entrepreneurial character trait because meaningful projects always take longer, cost more, and demand more capability than expected.​In any negotiation, the real buyer is the one who can walk away, and entrepreneurs build businesses so they can always be that person. You're only an entrepreneur if you can't be fired, because you created the structure that pays you instead of plugging into someone else's. Resources: Always Be The Buyer by Dan Sullivan Man's Search For Meaning by Victor E. Frankl Kolbe A™ Index Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach® 

    Slam The Gavel podcast welcomes new guests, Bob Terrien and Don Wenger. Today we talked about the history of the Loophole in 42 U.S.C. Subsection 659 AND 666. Because of that loophole, states are using to make money by converting veteran benefits into state revenue. It says that veteran benefits received by military retirees can be garnished if the retiree has waived military pay to receive compensation benefits from the VA. It should say that ALL VA benefits are exempt from Title IV-D, regardless of whether the veteran is retired or not. Congress has exercised constitutional power to make it clear that veteran benefits have always been totally exempt from state jurisdiction....To Reach Bob Terrien and Don Wenger:  VeteranHope.orgSupportshow(https://www.buymeacoffee.com/maryannpetri)Maryann Petri: dismantlingfamilycourtcorruption.comhttps://www.tiktok.com/@maryannpetriFacebook:  https://youtube.com/@slamthegavelpodcast?si=INW9XaTyprKsaDklhttps://substack.com/@maryannpetri?r=kd7n6&utm_medium=iosInstagram: https://www.instagram.com/guitarpeace/Pinterest: Slam The Gavel Podcast/@guitarpeaceLinkedIn: https://www.linkedin.com/in/maryann-petri-62a46b1ab/  Twitter https://x.com/PetriMaryannEzlegalsuit.com   https://ko-fi.com/maryannpetrihttps://www.zazzle.com/store/slam_the_gavel/aboout*DISCLAIMER* The use of this information is at the viewer/user's own risk. Content on this podcast does not constitute legal, financial, medical or any other professional advice. Viewer/user/guest should consult with the relevant professionals. IRS CIRCULAR 230 DISCLOSURE: To ensure compliance with requirements imposed by the Internal Revenue Service, we inform you that any U.S. federal tax advice contained in this communication (including any attachments) is not intended or written to be used, and cannot be used, for the purpose of (1) avoiding penalties under the Internal Revenue Code or (2) promoting, marketing or recommending to another party any transaction or matter addressed herein. Reproduction, distribution, performing, publicly displaying and making a derivative of the work is explicitly prohibited without permission from content creator. The content creator maintains the exclusive copyright and any unauthorized copyright usage is strictly prohibited.  Podcast is protected by owner from duplication, reproduction, distribution, making a derivative of the work or by owner displaying the podcast. Owner shall be held harmless and indemnified from any and all legal liability.Support the showSupportshow(https://www.buymeacoffee.com/maryannpetri)http://www.dismantlingfamilycourtcorruption.com/

Dan Sullivan and Peter Diamandis delve into the transformative power of technology and its ability to turn scarcity into abundance. Peter reflects on his journey as an author, highlighting his earlier book Abundance: The Future Is Better Than You Think, co-written with Steven Kotler. The discussion emphasizes the broader implications of technology in reshaping our understanding of resources and abundance, setting the stage for future explorations. In this episode: Peter introduces his latest book co-authored by Steven Kotler, We Are As Gods: A Survival Guide For The Age Of Abundance, which explores the exponential growth of abundance through technology and its implications. Peter shares the story of aluminum’s transformation from a precious metal to a common one, illustrating how technology can turn scarcity into abundance. The discussion highlights the downsides of abundance, such as the proliferation of microplastics and the rise in obesity and mental health issues, and how technology can address these problems. The conversation delves into the importance of finding meaning and purpose in a world where technology can meet basic needs, contrasting passive consumption with active, purpose-driven living. Dan and Peter emphasize the role of entrepreneurship and the concept of “agency”—the ability to leverage technological tools to adapt and create value in a rapidly changing world. Resources: We Are as Gods: A Survival Guide for the Age of Abundance – Peter H. Diamandis, Steven Kotler CoachCon 2026

What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small. Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs   Key Moments: [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues [05:10] My personal dream I didn't dare share [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally" [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth [18:35] The shift: when you're working towards something genuinely fulfilling [19:55] Framing your impossible dream    Notable Quotes: "When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."   Resources Mentioned: Read: This Week's Full Journal Post Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.

Happiness can be tricky for entrepreneurs, especially when the outside world thinks you've already “made it.” In this episode, Dan Sullivan shares a simple daily framework for staying genuinely happy as an entrepreneur, regardless of what's happening in your business, your relationships, or the larger world around you.Here's some of what you'll learn in this episode:Why an entrepreneur's happiness depends on three simple ingredients.How to measure your daily achievement in a way that actually feels like progress.What excites Dan most about creating and sharing a brand-new thinking tool.Why your greatest value shows up when you spend your time doing activities you genuinely love. Show Notes: Entrepreneurial happiness comes from a way of being that you practice every day, not a goal or a destination. The first ingredient for a happy entrepreneurial life is making real daily progress, not just occasional big wins. Measuring yourself against an ideal future is like measuring your distance to the horizon line—you never feel any closer. You feel genuinely successful when you measure progress against where you started and what you've actually achieved. A simple end-of-day reflection on what you accomplished turns an ordinary day into a tangible gain you can build on tomorrow. The second ingredient for a happy entrepreneur is liking who you are, which means appreciating how you handle setbacks, not pretending you've never made mistakes.When you give yourself grace for past decisions, it becomes much easier to extend that same grace to other people. Even if you don't achieve your goal, you can be pleased with how you went about things. Being truly useful to other people each day is the third ingredient that makes entrepreneurial happiness feel complete.Strategic Coach® is built on hundreds of thinking tools that help entrepreneurs reframe situations and recognize the progress they're actually making. These three ingredients—progress, self-liking, and usefulness—keep you grounded in the present instead of trapped in past regrets or future fantasies. Of the three, liking who you are carries special weight because without self-respect, progress and usefulness don't feel satisfying.It's hard to feel useful doing work you're not good at or don't enjoy, so designing your role around your Unique Ability® is crucial for happiness. Greater self-awareness helps you like yourself more because you understand which situations you handle well and which ones you should avoid or delegate. Dan describes happiness as living in “local reality”—what's real, available, and actionable right now, instead of chasing someone else's reality.Viewing each day through this three-part lens is a practical way to keep your entrepreneurial confidence high, no matter what challenges arise. Resources: The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy Shannon Waller's Team Success podcast Unique Ability® The Positive Focus®

In Episode 212 of the I Dare You podcast, I'm coming for the thing that keeps most people stuck at 2x: the “busy” that looks productive but quietly steals your future. This is an episode about 10x growth by subtraction. Not more grind. Not more hustle. Just a ruthless return to what actually moves the needle. Inside, I'll walk you through my Daring 5-Step Scale-Up Plan and the simple audit that helps you spot the commitments that drain your energy, blur your focus, and keep your best life on the sidelines. If you've been feeling stretched thin, scattered, or secretly frustrated that you're doing a lot but moving a little… this one is for you. Grab the free tools that go with this episode at idareyoupod.com: The Daring 5-Step Scale-Up PlanA simple worksheet to define your 10x self and align your calendar with that future. 10x Companion WorksheetQuick prompts to help you apply the episode and practice the 10x mindset all week. 10x Is Easier Than 2x — Visual SynopsisA clean, scroll-stopping summary of the best-selling book by Dr. Benjamin Hardy and Dan Sullivan. Connect with Darrin Johnson: www.idareyoupod.com Instagram: @idareyoupod YouTube: https://www.youtube.com/@IDareYouPod TikTok: @idareyoupod

 La mayoría de los emprendedores viven atrapados en lo que Dan Sullivan denomina la "Economía del Subproducto": un ciclo interminable donde el objetivo principal es buscar seguridad financiera, estatus y validación externa. Sin embargo, esta búsqueda obsesiva del dinero es precisamente la barrera que impide alcanzar la verdadera libertad y crecimiento exponencial.

Your process for goal achievement is key. Because you’re doing a lot behind the scenes before anyone even knows that you’re alive. So we’re essentially moving from being invisible and working hard behind the scenes — to ideally, at some point, bursting on the scene and being recognized as a force in your marketplace. But none of that happens by accident and it doesn’t just come from setting goals. It requires having those processes in place. David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be discussing your process for goal achievement. Welcome back, Jay. Jay: Hey, David. Thank you. It’s always a pleasure to be with you. I’m going to be brutally honest here. I’m really good at setting goals. But I’m not very good at mapping out how I’m going to accomplish those goals. I think it’s good that I’ve taken that first step. And I kind of have a mental idea, but I never really go back and say, “yeah, I accomplished that thing.” So I think I’m missing some of the motivation to set more goals. That’s one of the key things about goals. Once you’ve checked ’em off, you should feel good about yourself and then do more goals. And I don’t know if I ever reached that point. David: Interesting. And I think a lot of people feel the same way. I know I’ve certainly had that situation over the years and still do to some extent. We talked about goals several weeks ago. I really wanted to get to the idea that it’s great to have the goal. But it’s like looking at the top of a ladder and saying, okay, that’s where I want to go. Or it’s like looking at the sky, that’s where I want to go. But ultimately, the goal isn’t what’s going to get you there. The goal may motivate you, but the goal is not going to get you there. Ultimately, it’s the process that’s going to get you there. Assuming you have a process. So if the goal is to generate a certain amount of revenue in your business, or have a certain amount of money in your personal bank account, or start a business, whatever your goal is, the next step is to say, okay, what are the specific steps? What are the combinations of tasks and projects that are going to be necessary to help me achieve that goal? Because the tasks, the individual things I have to do, and the projects, essentially the things that are composed of a bunch of tasks, are what’s going to get us there. And the combination of these things is essentially the process. If my goal is to generate a certain amount of sales revenue, and I’m not there yet. I generally want to start with a process that says, Okay, let’s take a look at exactly how much your existing clients are worth to you. What did they spend with you last year? And then, do I think they’ll spend more, less, or about the same this year? And generally, you’ll have a reasonable idea of that. Whether it’s going to be about the same, maybe a little more, maybe a little less. You won’t know for sure, but it’s a great place to start. Then you say, “Okay, if I can count on my existing customers for this level of revenue, and I want to get to that level, how do I fill that gap? Because if this is the goal and this is where I am now, then we have to look at the process that will get us there. What’s the combination of tasks and projects that will allow us to reach that revenue goal? When we focus on that, everything we do during any given day now leads toward the goal. As opposed to just having scattered focus, just doing a bunch of different things. Just thinking about our goal, but not exactly sure how we’ll get there. But when you start to think of it in terms of tasks, projects, and ultimately your process, that’s what’s really going to make the biggest difference. Jay: Yeah, I think if you don’t do that, it can be really demotivating, right? I think I’ve told you in the past, when I was in the restaurant business just starting out, I would have an area manager come into the store and we would set goals, and the first one is always what you’re talking about. How are you going to increase sales? And he would just increase our sales on the goal by ten percent, right from the previous year and never tell me what I can do to, you know, I’m new, “okay, how am I going to do that? What are the steps?” And it was just this arbitrary number that he came up with and never trained me or told me how I could accomplish those things. So then the follow up is like, “oh, you didn’t achieve your goal.” And I’m like, “well, you never told me how to achieve my goal,” right? David: Yeah, the what is very often easy, it’s in the how that we get into all the details. And that’s what’s missing with a lot of people .And that’s why when we work with our clients in our Total Market Domination course, majority of it is the how, the specific steps that need to be taken in order to get to the desired goal. And when I say how, it doesn’t mean that you have to do it, either. It means somebody has to do it, right? So you can get into this idea of who versus how, which is a great book, by the way. Dan Sullivan and Dr. Ben Hardy wrote a book called Who Not How. Excellent book. But that concept still requires somebody to know how to do the things. So either you’re going to find somebody who has that skill and you’re going to get them to take those actions, or you’re going to have to know what to do, either do it yourself or train someone else to do it so that those things can be done. And then when you start focusing on that sort of approach, that becomes your process. You say, “okay, when I take this action, then I am likely to get this result.” And then you look at those results and you gauge it based on what you’re expecting. And then you tweak and adapt it as you go. But ultimately it’s all about the process and whether the process is figuring out what to do or knowing what to do and then taking the action to do it, or whether the process is identifying the right people that you need to bring into your organization to help you with it, it ultimately all boils right back down to the process. Jay: Yeah, I think it’s so important to say it’s not all on you, right? Identify those things that you need to do and put the other things on other people’s shoulders so that you can focus. I also love how you pointed out that as you’re assessing your goals, if you’re not getting there, you need to tweak and change. I think sometimes we just say, Oh, that was it. Didn’t work. So I guess that that goal wasn’t right and so again, you’ve demotivated yourself instead of kind of reworking that goal. David: Yeah, and so often we don’t even realize how close we are to something until it actually happens. And it reminds me of that analogy about how an airplane is off course for 90 percent of the flight. And so the pilot’s job is to make constant little tweaks to get you back on track toward wherever it is that you’re going. So you take off, you’re headed in a direction, and then there’s a little bit of wind and it sends you one way and then they have to compensate for it. So most of the little steering we do, even when we’re driving a car, your hands are moving slightly back and forth. And the reason it’s doing that is because you’re slightly off course most of the time. When you use an analogy like that, and when you recognize that it’s exactly the same in life, it’s exactly the same in business, you’re going to be off course, most of the time. And so you have to just keep adapting and keep making these tweaks to make sure that you’re back on track and following the path that you’ve set, which, of course, in what we’re talking about today is your process, the tasks, the specific things that have to be done, the projects, the longer term things that require multiple actions and the ultimate process that you’re using to get there. Jay: Yeah, absolutely. And I also think when you talk about, you know, find the who, I think that one of the biggest mistakes that I see people make is they don’t, and I really struggle with this, they don’t share their process with other people. They don’t seek mentorship. And so they’re reinventing the wheel. You know, a lot of these things have been tried and tested and you can skip a lot of pain and a lot of hassle if your who includes somebody else, just another ear call you, right? You know, bend people’s ear and see what they think. And like I said, I really struggle with this. I do everything quietly. And if it doesn’t work, then I’ll go, okay, I should do something else. Cause I don’t want somebody else to know that I failed. David: And of course you haven’t failed until you’ve decided that you failed until you give up on it, right? Because a lot of times we can be trying the same thing and it’s not working. It’s not working. It’s not working. And you keep doing it. And then eventually it works. So it’s like, okay, but if you quit before then, you may consider it a failure, but it might not have failed as long as you keep going. It’s also interesting when you talk about the idea that people tend to keep to themselves and they don’t share stuff. That’s really where we came up with our brand, TopSecrets.com, is the idea that not so much that these things are impossible to find out. It’s just that they’re not often shared. A lot of sales and marketing training boils down to essentially fortune cookie kind of stuff. Be good to your clients and they’ll be good to you. People do business with those they know, like, and trust. And these platitudes are maybe a little helpful, but until you know how to put them into action, until you know the specifics of, “okay, what do I do with that information? How do I get people to know, like, and trust me” if that’s the goal? And they’re three different things, right? First of all, do they know that I’m alive? You know, creating that initial awareness. And so in our program, we refer to it as First Contact. What is your First Contact with a new prospect or client going to be? Because that’s going to determine whether or not they even know you’re taking in air on the planet, which is a prerequisite to them either being able to like you or being able to trust you. It all starts with that. And so when you have specific processes in place for here’s what we do to get ideal prospects, not just anybody who can fog a mirror, but here’s what we do to get ideal prospects to know who we are. And then here’s what we do to get them to like us and trust us better. We don’t really use those terms specifically in our program, but what we do focus on is how do we create that level of awareness in the mind of the ideal client, so that they think of you as the obvious go to choice for them? Because if they don’t think of you that way, and they think of someone else that way, then it’s very likely that someone else is going to get the business. Jay: Yeah. , those are all really, really good points. And like you said it’s a process. You have to be meticulous about it. I think one of the things that is hard is that, you know, we compare ourselves to successful people in business and we know them as already successful. And so we don’t really understand that they went through these processes, right? They suffered. They struggled. And so the fact that you’re going through that, the fact that it’s hard and it doesn’t look hard to other people, it’s deceptive, right? We don’t see what they’ve had to go through. We don’t see that they took these steps. David: Right. And neither does the market. If the people that could buy from us don’t know we’re alive, they have no idea what we’re going through. They have no idea that we’re struggling because we haven’t figured out a way to introduce ourselves to them that is in any way compelling, right? It’s just like “overnight success” in any capacity usually doesn’t happen that way. There’s usually a lot of behind the scenes. One of the things that we also focus on in our training is the idea, since that theme is so common, we focus on the idea that a lot of what you do in the early stages is going to be invisible. And so, you’re doing a lot behind the scenes before anyone even knows that you’re alive. And so we’re essentially moving from that, being invisible and working hard behind the scenes, to ideally at some point bursting on the scene and being recognized as a force in your marketplace. But none of that happens by accident and it doesn’t just come from setting goals. It requires Having those processes in place. Jay: Yeah, I think that’s so important. Every once in a while, you see somebody who had an idea and it just explodes, right? And they fall into a pot of gold. But, you know, we tend to think that that’s how it’s going to happen for us. You know, I see these people who are like influencers on YouTube or whatever, and they have millions of views. I’ve looked at some of their stories. What you don’t see is that they publish videos without any success or following for an entire year before their channel blew up. They just kept pounding their head against a wall, but they had goals and they had plans and they worked towards it. And that’s the work sometimes that we’re just not seeing. David: Right, and clearly they resonated with other people because back to what we were talking about earlier You’re not going to generate that level of revenue unless you’re impacting enough people. So if your story is just that compelling and other people say “wow, this is really impressive,” then yeah, then you can really sort of attract that thing without a whole lot of effort. But for most people particularly if you’re going to do something as a business, it’s going to require a little more thought. Jay: Yeah, it’s going to be hard, right? But that effort is going to change you. It’s going to change your views. And I think you find out after the journey and after the pain that you’ve learned so much and now you’re better prepared to, you know, set your new goals and to work towards them. You build a strength, like you build muscle mass, right? So how can people find out more? David: You can go to TopSecrets.com, schedule a call with myself or my team. We’d love to have a conversation with you. If you know where you want to be in terms of your goals, and you’re not quite sure about the processes for getting you there, this is a great way to have a conversation. We can see if we think the same way, if our approach makes sense for you. If it does, great. Even if it doesn’t, we’ll have a great conversation. You’ll probably get a lot of good ideas from it. Jay: Yeah. And sometimes that conversation is enough to get you kind of moving in the right direction. David, as always, it’s great pleasure to talk to you. David: Thanks Jay. Are You Ready for the Processes that Will Get You To Your Goals? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

Host: Stevi Fanning, Windermere Real EstateStevi Fanning brings extensive experience in real estate coaching and strategic business development to the Windermere Coaching Minute. As a trusted voice in the industry, Stevie helps real estate professionals build sustainable, scalable businesses through practical strategies and mindset shifts that drive real results.Welcome to Week 3 of our 28-Day AI Challenge! This week marks a crucial shift AI transitions from being a writing assistant to becoming your strategic business partner.Before diving in, remember Dan Sullivan's "Gap and Gain" principle: Don't measure yourself against an ideal (the gap). Instead, celebrate how far you've come (the gain). Ask yourself: "What can I do now that I couldn't do three weeks ago?"Golden Rule Reminder: Never input confidential client information into AI no names, addresses, or financial details. Client trust always comes first.Strategic thinking separates professionals who are merely busy from those building sustainable, scalable businesses. This week focuses on:Explaining markets more clearlyStrengthening marketing strategyTurning data into client-ready talking pointsAdding value beyond the transactionSharpening what makes you uniqueDay 15 - Market InterpretationLearn to translate market data into meaningful client dialogue. Clients need you to connect the dots, not recite statistics. Upload local market stats and prompt: "Help me explain this data to nervous buyers in a calm, clear way."Day 16 - Marketing Strategy ChallengeHave AI play devil's advocate with your marketing plan. Most agents have marketing activity, not strategy. Ask: "What am I missing? Am I targeting the right audience? Measuring ROI?"Day 17 - Client-Ready Talking PointsTransform market snapshots into compelling conversations. Prompt: "Turn these numbers into three talking points for sellers that create urgency without fear." This becomes your expertise in action.Day 18 - Post-Closing ValueBuild relationships, not just transactions. Brainstorm ways to add value after closing: quarterly equity check-ins, maintenance guides, tax documentation support. Pick one strategy and master it.Day 19 - Your Unique PositioningArticulate what makes you different. Upload your buyer/seller guides and ask: "Help me describe what makes working with me different in a way that feels confident and professional."Day 20 - Strategic Content CreationCreate content that builds trust, not noise. Develop 60-second market updates that position you as the calm, knowledgeable expert clients need during uncertain times.Day 21 - ReflectionAssess your progress: Has my thinking changed? What's clearer? What's faster? What can I do now that I couldn't before? This is your gain.AI doesn't replace your expertise it amplifies it. Agents who thrive communicate better, interpret markets effectively, and build trust beyond transactions. This week, you're learning to do exactly that.Now go implement one thing you learned today. Your business and clients will be better for it.Stevi Fanning, Windermere Coaching Minute

This week on the Industrial Hemp Podcast, host Eric Hurlock is joined by Lancaster Farming staff reporter Dan Sullivan to talk about one Pennsylvania farmer's decision that's captured national attention.   Farmer Mervin Raudabaugh Jr. turned down millions of dollars in development money to preserve his Cumberland County farm for future generations. Sullivan explains how he found the story, why it resonated with people in and out of agriculture and what it says about the challenges farmers face regarding preserving their land. From there the show turns to upcoming events for the hemp community in the next few months, with a focus on education and connection. Listeners hear from Maylin Murdoch about Cornell's 2026 hemp webinar series that will be focused on how hemp is measured and evaluated in the field and in the lab. Andrew Bish, president of the Hemp Feed Coalition, joins us to talk about a monthly webinar series that highlights research into hemp as an animal feed ingredient. Fiber artist, hemp farmer and extension educator Laura Sullivan gives us a preview of a four-week online short course at the University of Vermont that will be focused on growing fiber hemp for textiles and building materials. The webinar series are free. See registration links below. And finally, we talk hemp with Morris Beegle, who introduces Industrial Hemp International, a new Denver-based conference that has evolved from the former NoCo Hemp Expo. The new show has an emphasis on fiber, grain and international supply chains. Learn More Dan Sullivan's story — Data center developers offered farmer $60k per acre; He preserved the land instead lancasterfarming.com/farming-news/conservation/data-center-developers-offered-farmer-60k-per-acre-he-preserved-the-land-instead/article_a4c0fc64-53ca-45cf-9f3e-d323515b2555.html Cornell Hemp Webinar Series January 28 – May 6, 2026 | Every other Wednesday (1–2 p.m. ET). A free, biweekly webinar series from Cornell AgriTech focused on how hemp is measured — from field data and lab standards to fiber testing, post-harvest practices, and life-cycle assessment. hemp.cals.cornell.edu/2025/12/24/2026-cornell-hemp-webinar-series-register-now/ Hemp Feed Coalition Webinar Series Ongoing throughout 2026 | Monthly, third Thursday. A free, monthly research-focused webinar series examining hemp as animal feed, featuring researchers working on poultry, dairy, companion animals, and cannabinoid measurement. hempfeedcoalition.org/webinar-series/ University of Vermont Fiber Hemp Short Course February 24 – March 17, 2026 | Tuesdays (4 weeks). A free, four-week online short course from UVM Extension focused on growing fiber hemp for textiles and building materials, with sessions on agronomy, harvesting, and regional manufacturing. events.uvm.edu/event/fiber-hemp-production-short-course Industrial Hemp International (IHI) March 25–27, 2026 | Denver, Colorado. A two-day conference (plus opening night) focused on industrial hemp fiber, grain, and international supply chains, evolving out of the former NoCo Hemp Expo. industrialhempinternational.com/ Sponsored By IND HEMP indhemp.com Americhanvre Cast Hemp americhanvre.com King's Agriseeds kingsagriseeds.com Hemp Cutter hempcutter.com

Get More at LVwithLOVE.com! Become a partner or contact us Various artists will come together at Godfrey Daniels on Thursday, February 19 at 7:00 PM for a special tribute honoring the life and music of Todd Snider. The Todd Snider Tribute is a benefit show featuring musicians sharing Snider's songs and personal reflections on how his writing shaped their own musical paths. Known for his humor, honesty, and sharp storytelling, Snider built a career rooted in connection and songs that thrived in intimate listening rooms like Godfrey Daniels, where he performed in 2001 and 2002. The evening is organized and emceed by Dan Sullivan and Miki Sparks and will feature performances by Jack Murray, Nick Franclik, Jason Agar, Rin Elizabeth, Josh Herman, Hobo Houston, Ian Gallagher, and Josh and Amber Finsel. This is a rescheduled show from January 25. If you already RSVP'd, you do not need to do so again. A $10 suggested donation will be collected at the door. RSVP is requested to save your seat. More information and RSVP details are available here: https://godfreydaniels.org/event/todd-snider-tribute-january-25-2026/ Sign up for our Newsletter!  Thank you to our Partners! WDIY 88.1 FM Wind Creek Event Center Michael Bernadyn of RE/MAX Real Estate Molly’s Irish Grille & Sports Pub Banko Beverage Company Advertisement Advertisement Email your news release to info@lehighvalleywithlovemedia.com Subscribe to our email list

Many entrepreneurs are technically “in business” but still trapped working for a relentless, 24/7 boss: themselves. In this episode, Dan Sullivan and Jessica Christy unpack what it takes to build a true entrepreneurial company instead. Hear how a painful team exodus became Jessica's biggest growth catalyst and how clear core values, better leadership, and greater control over your life create a company you never want to retire from. Here's some of what you'll learn in this episode:Jessica's original “entrepreneurial moment” while she was still working for someone else.How her medical aesthetics company, Beauty Culture, helps clients far beyond surface-level appearance.What makes her company stand out in a crowded, diluted industry.How to build the confidence to step into big, scary opportunities.What Jessica has gained since joining Strategic Coach®. Show Notes: Most entrepreneurs aren't running true companies yet; they've simply created a demanding job where they work for themselves. When you're self‑employed, your “boss” follows you everywhere—24 hours a day, 365 days a year—and is often tougher than any previous employer. Being your own boss doesn't automatically make you a good boss, especially for your team or for your future self. The Four Freedoms at the heart of entrepreneurial motivation are freedom of time, money, relationship, and purpose, and true entrepreneurial companies are built to expand all four. If you've designed a life and business you truly love, the desire to retire largely disappears because work is an expression of your purpose.​When entrepreneurs get together, the most valuable conversations are about how they transformed failures and crises into breakthroughs, not just about their wins.​The more you learn as an entrepreneur, the more aware you become of how much you don't know, which keeps you curious, humble, and growth oriented. People rarely leave “bad jobs” so much as they leave a lack of leadership; team members crave clear vision, accountability, and support from their boss. Strong core values act as the navigating compass for your entire company, guiding who you hire, fire, promote, and partner with. Resources: The 4 Freedoms That Motivate Successful Entrepreneurs The E-Myth Revisited by Michael E. Gerber Unique Ability®

One month into the new year, many people are feeling discouraged. Maybe you're not where you thought you'd be. Maybe you feel like you've backslid into old patterns. This episode offers a completely different way to look at where you are - one rooted in both truth and compassion. You'll learn about measuring the gain instead of the gap, why you're never actually back at square one (even when it feels like it), and how to find what's different even in familiar patterns.What You'll Discover:• The Gap and The Gain: two completely different ways to measure progress• Why you're never actually back to square one (even when the pattern looks identical)• How to find what's different even when you feel like you've backslid• Why old patterns are signals from your nervous system, not evidence of failure If you're feeling discouraged about where you are right now, this episode will help you see your progress with new eyes - and understand what you actually need to move forward.Resources mentioned in this episode:Book: The Gap and The Gain by Dan Sullivan & Dr Benjamin HardyLearn more about 1:1 coaching and schedule a Breakthrough Call: janepilger.com/breakthroughWant to know why you struggle with food and what to do next? Start watching The Binge Breakthrough Mini Series today.

Send us a textFormer US Senator Mark Begich was born in Anchorage in 1962 to, at the time, Alaska State Senator Nick Begich who would go on to become US House Representative in 1970 and whose plane would disappear in 1972. Mark opened the Mother Lode night club when he was 16, was appointed to the youth commission by Mayor George Sullivan in 1980 and served in Mayor Tony Knowles' administration, all that before being elected to the Anchorage Assembly at age 26 -- the youngest ever to serve on that body. He was sworn in as mayor of Anchorage on July 1, 2003, and elected to the US Senate in 2008 defeating Senator Ted Stevens. He served just one term before being defeated by Sen. Dan Sullivan in 2014.Listen to Mark's brother Tom Begich's podcast episode here.Listen to Mark's son Jacob Begich's appearance on the podcast here.

I brought an AI expert to Maui last week who's raised over $117 million using AI. And he thinks all the scientists screaming about AI doom are missing the point entirely.Joe Stolte joined Cam and me to answer the question I've been losing sleep over: Are we all dead because of AI?Here's what's wild: the people screaming the loudest about AI destroying humanity? They've never actually built anything. They're catastrophizing because it's easier to imagine terrible futures than create positive ones.Meanwhile, regular people who understand AI are quietly automating their businesses, raising millions with AI-generated pitch decks, and scaling faster than ever before.In this episode:Why your brain is wired to fear AI (and why that's costing you money)The newspaper headlines that said electricity would "destroy humanity" (sound familiar?)Joe's 5-step framework: Learn AI → Use AI → Build with AI → Teach AI → Scale with AIHow he raised $117M using AI to create pitch decks and presentationsReal examples of how AI is replacing jobs (and why that's actually good news)The Dan Sullivan story: Why we're terrible at predicting the future but great at attaching meaning to thingsHow to use AI right now even if you're scared or skepticalWhile everyone's arguing about whether AI will kill us, your competition is using it to automate, scale, and get rich.DM me the word "BEARD" and I'll send you all the resources mentioned in the episode.

What if there's one part of your job you're uniquely built for—and it checks all these boxes?   Others consistently see you as exceptional at it You genuinely enjoy it and want more time doing it It gives you energy, even on hard days You never feel "done" improving at it   If you know what this activity is, you've identified your unique ability, as defined by business coach Dan Sullivan. Unfortunately, most people spend their entire careers without ever pinpointing it—robbing both themselves and those around them of their natural strengths.   Many construction owners, project managers, and superintendents feel exhausted, frustrated, and stretched thin—not because they lack discipline or skill, but because they're spending the majority of their time working outside their unique ability.   In this episode, Bradley Hartmann breaks down a powerful leadership mental model using an unexpected case study—Michael Scott from The Office—to show how leaders can create more impact, energy, and results without trying to be good at everything.   By listening to this episode, you'll learn:   How to identify your unique ability—and why it matters more than fixing weaknesses Why burnout is often an energy problem, not a workload problem How great construction leaders design roles and teams around strengths to build loyalty, culture, and performance     Press play to discover how leveraging your unique ability can transform the way you lead, energize your team, and reclaim focus in your construction business.   At Bradley Hartmann & Company, we help construction teams improve sales, leadership,  and communication by reducing miscommunication, strengthening teamwork, and bridging language gaps between English and Spanish speakers. To learn more about our product offerings, visit bradleyhartmannandco.com.   The Construction Leadership Podcast dives into essential leadership topics in construction, including strategy, emotional intelligence, communication skills, confidence, innovation, and effective decision-making. You'll also gain insights into delegation, cultural intelligence, goal setting, team building, employee engagement, and how to overcome common culture problems—whether you're leading a crew or managing an entire organization.   Have topic ideas or guest recommendations? Contact us at info@bradleyhartmannandco.com.   New podcasts are dropped every Tuesday and Thursday.     This episode is brought to you by The Construction Spanish Toolbox —the most practical way for construction teams to learn jobsite-ready Spanish in just minutes a day over 6 months.      

Summary  Tune into the Prosperity Podcast for a "recalibration" session with host Kim! Whether you're on track with your goals or need a reset, Kim shares tips on how aligning small habits can drive big changes. Don't miss this chance to transform setbacks into successes!

Since 1789, Americans have shared a set of eight recurring fears. Yet, time after time, the country has shown a rare ability to turn those very fears into breakthroughs and innovation. Dan Sullivan and Mark Young explore America's "permanent panic areas" and the concept of creative resilience—unpacking why these cycles of fear and progress seem to happen here and how they continue to shape the nation's future. SHOW NOTES: America has always lived with a set of recurring worries: corruption, tyranny, disorder, foreign enemies, race, decline, ignorance, and collapse. These anxieties are as old as the country itself. While the specifics change—with new technologies, institutions, and adversaries—the same core fears continue to dominate the national imagination. Every generation feels them as intensely as the last. Again and again, the United States has managed to transform its fears into breakthroughs—driving innovation in law, technology, economics, culture, and systems of self-correction. By continually converting anxiety into action, America evolved from a fragile coastal experiment into the most influential economic, political, and cultural force in human history. The Declaration of Independence remains the longest-lasting active constitutional framework in the world and stands as one of the most ambitious idealistic statements ever written. There have always been voices claiming that things were better "in the old days," yet the same eight fears were present then too. Throughout the 20th century, the U.S. repeatedly faced new enemies, reorganized itself into a stronger force, and ultimately overcame them. Perspective matters. When you look for positive developments, you're more likely to see them. The same is true when you focus only on what's going wrong.

If Elon Musk were to hit certain performance benchmarks, his compensation could reach a trillion dollars. The idea that a single individual could earn that much money has sparked strong reactions and widespread discomfort. Dan Sullivan and Jeffrey Madoff break down what's really happening, why it provokes intense feelings, and what this moment reveals about wealth, markets, and modern capitalism. Show Notes: Most people struggle to understand how a single individual could earn something approaching a trillion dollars. The idea of one person generating that level of wealth creates confusion, resentment, and widespread misunderstandings—economically, politically, and culturally.Much of Elon Musk's valuation comes not just from his companies, but from who he is perceived to be and what people believe his creations will do in the world. Taken together, that belief is what leads some to argue that he's probably “worth” a trillion dollars.Musk is a mercurial figure, and there's ongoing debate about whether the wealth he generates ultimately flows into other people's pockets or stays concentrated at the top.Investors aren't just betting on Tesla or SpaceX. They're betting on Elon Musk himself.Musk has publicly suggested he could walk away from his companies if his demands aren't met, a stance that leaves many investors exposed and uncertain.Tesla is no longer the only company with strong advantages in manufacturing, distribution, or sales networks, which changes how investors assess its future.One of Musk's most significant achievements came through SpaceX, where launch costs were reduced by roughly 90%, reshaping the economics of space travel.In Musk's case, it's precisely the scale and audacity of his bets that have elevated him to celebrity status—and made so many people willing to bet on him in return. Resources: What's In It For Them? by Joe Polish Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Adam works with a client who desired to get ten times the results in his career over the next year, so this session helps to create the beliefs and strategies to 10X their life. Adam uses metaphor, direct suggestion, and principles of delegation and clarity to help them do the things that leverage their time and ignore the noise. To access a subscriber-only version with no intro, outro, explanation, or ad breaks and 24 hours earlier than everyone else, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of Capability Amplifier, I'm sharing my 2026 Annual Predictions — and they aren't abstract, theoretical, or “someday” ideas.These are the shifts already reshaping:How money is madeHow companies are builtHow teams are replaced, compressed, or amplifiedAnd how one person can now do what used to take an entire organizationThis is about more leverage, fewer bottlenecks, and protecting your humanity while everything accelerates.I'll walk you through real examples — from building medical diagnostic software in the Amazon jungle…to prototyping investment platforms, films, brands, and businesses in days instead of years.If you're a founder, operator, investor, or creator wondering “How do I stay ahead of this?” — this episode is your map.Watch the full episode on YouTube (or listen below).KEY INSIGHTS & TAKEAWAYSAI Is No Longer OptionalThe question isn't if you'll use AI — it's whether you'll use it intentionally, or be replaced by someone who does.The One-Person Company Is RealWe're closer than anyone realizes to the first one-person billion-dollar business. AI is collapsing org charts and multiplying output per human.Speed Is the New SuperpowerI show how ideas now move from conversation → prototype → revenue in days — using tools like NotebookLM, Claude, Gemini, and synthetic video.“Outside Movies” vs. “Inside Movies”Learn how to create fast, persuasive media that sells your vision — and internal media that aligns your team instantly.AI as a Time MachineAI isn't about working harder — it's about reclaiming minutes, hours, and days of your life by eliminating low-value work.Hollywood Is Dead — Brands Are the New StudiosYou no longer need crews, studios, or massive budgets to produce cinematic, persuasive content. The gatekeepers are gone.Robots Are Replacing Roles (Fast)Human hiring is down. Robot deployment is exploding. The smart move is capturing your institutional knowledge now.Community Is the New LuxuryAs AI companions rise, real human connection becomes more valuable, not less. Zig where everyone else zags.Degrees Are Losing PowerNobody cares where you went to school. They care whether you can solve $100K problems — or create million-dollar opportunities — with AI.Humanity Still WinsAI doesn't dehumanize us. Humans do that. Used correctly, AI makes you more creative, more connected, and more impactful.TIME STAMPS[00:00:00] The 2026 Wake-Up CallWhy the last 12 months rewrote the rules of business — permanently.[00:02:10] How This Entire Presentation Was Built With AIFrom voice notes to research, scripts, and video — in minutes.[00:05:12] The “Outside Movie / Inside Movie” FrameworkHow to sell your vision fast and align your team instantly.[00:07:23] The Amazon Jungle StoryUsing AI to compress a 2.5-hour fundraising pitch into a 2-minute cinematic video.[00:13:20] Building Medical Software in 90 MinutesHow a phone, AI, and a dream became a working diagnostic tool in the rainforest.[00:16:30] AI Power Shifts & Global Tech MovesWhy speed, not politics, determines who wins next.[00:22:26] Electricity = CurrencyWhy energy, compute, and AI tokens are the new oil.[00:24:39] The Ford MomentRobots replace labor, and productivity explodes.[00:26:21] Capturing Institutional KnowledgeHow to future-proof your business before roles disappear.[00:30:18] Disrupting Private Equity in a DayFrom idea to millions raised — without code, developers, or months of planning.[00:36:34] Prediction Markets & the Vice EconomyWhy platforms like Polymarket outperform traditional polling.[00:38:23] Hollywood Is Officially DeadSynthetic media, AI films, and the rise of brand-built studios.[00:40:50] The Loneliness EconomyWhy AI connection is rising — and why real community now commands a premium.[00:44:45] The Collapse of the DegreeWhat actually matters in hiring and opportunity creation now.[00:48:53] AI as a True Time MachineHow AI agents quietly work in the background while you live your life.[00:52:08] The Singularity WindowWhy the next 6–18 months matter more than the last 20 years.[00:54:01] Remember Your HumanityWhy none of this matters if you lose what makes you human.If you've been feeling the acceleration…If you sense the old rules breaking…If you know there's a smarter, faster, more human way forward…This episode will help you see it — and step into it.– MikePS – See if there's still tickets to Ai Accelerator LIVE this March 25th - Live from Genius Network HQ: 

Today's media environment constantly tugs at your emotions and makes it harder to think clearly about your future. In this episode, Dan Sullivan and Shannon Waller show how to treat feelings—especially being bothered—as raw material rather than reality, and how to quickly turn intense emotional energy into insight, better decisions, and creative projects that expand your future possibilities.​​Here's some of what you'll learn in this episode:How information overload and constant media input affect the way people think.How Dan feeling bothered has led to the creation of powerful Strategic Coach® thinking tools.What taught Dan to flip negative feelings into a new project.How you can actually change the past.A thinking process that helps you separate emotion from any situation so you can respond creatively instead of reactively. Show Notes: Modern news and social media are engineered to grab your feelings, which can crowd out your ability to think about your own future. Constantly reacting to events outside of you makes it harder to think clearly and see where you actually want to go.​Feelings are experienced physically and biologically, not intellectually, which is why they can be so overwhelming in the moment. There's a big difference between simply having feelings and using those feelings to trigger real thinking and new ideas. Strong emotions, whether positive or negative, are early warning signals that something needs to be understood, decided, or created. When you get deeply bothered by an experience, you can either stay stuck in the story or use that energy to design a better future. Many of Strategic Coach's most powerful thinking tools, including The Experience Transformer®, were created because Dan was determined not to repeat a negative experience.​Capturing the energy from a negative event and channeling it into a specific creative project gives you huge momentum—but only for a short window of time. Reinterpreting past experiences through learning changes how they feel and upgrades your capabilities going forward.​Taking ownership of your emotional responses gives you power, control, and agency instead of leaving you at the mercy of circumstances or other people.  Resources: Multiplication By Subtraction by Shannon Waller Transforming Experiences Into Multipliers Not Being Bothered by Dan Sullivan