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Target Market Insights: Multifamily Real Estate Marketing Tips
Nathan Payne is the co-founder of Offer on Homes and Investor Drive, a wholesaling investment firm and real estate coaching platform helping investors scale their portfolios the “Painless” way. With a background in door-to-door sales and a passion for autonomy, Nathan has built a thriving real estate business while living his dream lifestyle in rural Ontario. He specializes in wholesaling, flipping, and coaching clients through real-world deals using a hands-on apprenticeship model. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Nathan transitioned from door-to-door sales to real estate after seeking a lifestyle with more autonomy and time freedom. He emphasizes real-world coaching through deal partnerships, not just video courses or information dumps. Wholesaling success comes from embracing rejection, refining your sales process, and staying persistent through messy deals. Building savings and having a support system are critical when transitioning into entrepreneurship. Real estate investing should align with your lifestyle goals—not just financial benchmarks. Topics From Sales Hustler to Rural Investor Started in door-to-door sales before quitting to launch a real estate business with his roommate. Lacked marketing and deal flow at first, but invested heavily in coaching and mentorship to improve. After seven years in the business, he moved with his family to a farm in Ontario, living a slower, intentional life. Lessons from the Early Grind Faced rejections, lost contracts, and failed deals when first starting. Learned that sales tactics differ between products—urgency pressure may work for cable, not for homes. Paid for mentorship after realizing trial-and-error was too costly and time-consuming. Painless Flipping and Coaching Philosophy Teaches students by reviewing live deals, helping them qualify leads, and even partnering on closings. Emulates an apprenticeship model: direct feedback, ongoing support, and real deal experience. Rejects the passive “info-only” coaching model in favor of outcome-driven partnerships. Living With Purpose, Not Pressure No longer driven by money—prioritizes time with family and coaching a handful of serious clients. Believes success is defined by clarity and self-awareness, not vanity metrics or hustle culture. Coaches students to align investing strategy with lifestyle goals from day one.
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
Many entrepreneurs use negatives to make a sale. But why sell fear when you can sell opportunity, and why sell pain when you can sell growth? Dan Sullivan reveals why positive messaging attracts the best clients, how ambition fueled by principles keeps you young, and why your community determines your growth. Learn why the most successful entrepreneurs never retire—they just keep reinventing themselves. Here's some of what you'll learn in this episode:How selling is both an intellectual and emotional activity.Why fear isn't something to avoid—but a sign you're growing.The mindset shift that keeps successful entrepreneurs innovating.How Strategic Coach® accelerates growth for already successful entrepreneurs.The surprising link between ambition, aging, and fulfillment (and how to stay "young" at any stage). Show Notes: Most sales pitches use fear—but fear attracts the wrong clients and limits your growth. Selling has two parts to it: intellectually connecting people to a desirable future result, andthen emotionally engaging them to take action to achieve that future result. To be effective, a sales pitch has to be both convincing and compelling. Instead of pitching that you can remove a negative, focus your pitch on amplifying something positive. You're ambitious because of your passion. You'd like to see your passion have an impact out in the world. Who you surround yourself with determines your trajectory: growth-oriented people keep you young, while stagnant people age you. Status entrepreneurs, as opposed to growth entrepreneurs, eventually run out of ambition. Ambition is driven by strategy. Growth is driven by principles. Your principles are your way of being. The moment you retire from fear, you also retire from excitement. Fear and pain go together, as do opportunity and growth. The biggest thing you're putting at risk when you're growing is your own past. In the Strategic Coach community, you're not the exception—you're the norm. Resources: 10xTalk Podcast with Dan Sullivan and Joe Polish Anything And Everything Podcast with Dan Sullivan and Jeffrey Madoff The Mindset Scorecard by Dan Sullivan The 4 C's Formula by Dan Sullivan Growing Great Leadership by Dan Sullivan
Send us a textMost agency owners build a business around their skills—then hit a ceiling when those same skills become their greatest limitation. In this episode, I sit down with Drew Larison, founder of Five Door Media, to unpack the real shift that unlocked scale in his agency: moving from overwhelmed operator to visionary CEO. For leaders navigating growth, structure, and team development, this conversation cuts to the heart of what it truly means to lead at scale.Drew shares how implementing EOS wasn't just a process upgrade—it was a complete redefinition of leadership inside his agency. We explore the emotional friction of letting go, the identity shift that comes with the visionary seat, and the difference between running campaigns and building a company that multiplies impact through people. You'll hear how his Five Door Method clarified client results, why his agency now audits client sales calls to improve performance, and what it looks like to create a framework that empowers scale without sacrificing culture.This is a must-listen for agency founders who feel the weight of growth and know they need to shift from operator to architect. And near the end, Drew shares a powerful leadership story from his family that reframes everything we think we know about legacy, loyalty, and what truly defines a great leader.Connect with Drew LarisonFollow Drew at @MrDrewLarison on Instagram or LinkedIn, and learn more at fivedoormedia.com. Be sure to check out The Five Door Media Podcast for deep-dive agency growth strategies.Books MentionedCrush It by Gary Vaynerchuk10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
This is part two of my favorite books list — we'll call it volume 10. Today we're getting straight to it. These are all great books I think you should read. Let's keep it going. Show Notes: [02:11]#5 No BS Time management for entrepreneurs, written by Dan Kennedy. [07:36]#6 10x is easier than 2x by Benjamin Hardy and Dan Sullivan. [14:18]#7 The Four Hour Work Week by Tim Ferriss. [19:14]#8 Are you smart enough to work at Google? by William Poundstone. [23:10]Recap Next Steps: ---
Target Market Insights: Multifamily Real Estate Marketing Tips
Wayne Courreges III is a Marine Corps veteran and the founder of CRI Partners, a real estate investment firm focused on building generational wealth through multifamily and entrepreneurial assets. After a 16-year career in asset and property management with CBRE, Wayne transitioned full-time to real estate investing in 2023. He now leads a $50M portfolio that spans value-add multifamily, RV/boat storage development, and strategic commercial projects in Texas and the Southeast. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Wayne's journey from Marine Corps to CBRE to full-time real estate entrepreneur was fueled by long-term vision and layered income streams. Asset management and development experience allowed him to take calculated risks while building CRI Partners. His model includes multifamily investments (80%) and entrepreneurial projects like RV/boat storage and mixed-use developments (20%). For passive investors, education is key—ask the right questions, vet the sponsor, and understand the deal before wiring money. Taking action and surrounding yourself with experienced mentors are essential to building momentum and avoiding costly mistakes. Topics From W-2 to Full-Time Investor Started investing while working in commercial real estate at CBRE. Created income through asset management fees, acquisition fees, and development work before making the leap. Made the switch when he realized he couldn't serve both CBRE clients and investors at the level they deserved. Why Multifamily Is Still the Foundation 80% of his portfolio is traditional value-add multifamily across Houston and San Antonio. Focuses on deals in strong, secondary markets with stable rent growth and access to workforce housing. Prioritizes transparency, conservative underwriting, and investor trust. Entrepreneurial Investments: RV, Boat & Business Storage Developed a 20x50 enclosed storage facility based on lessons from a successful Huntsville, AL deal. Business tenants include HVAC companies, disaster response teams, stagers, athletic companies, ranchers, and state agencies. Facility design and location (highway visibility, 100k+ population) drive demand and retention. Diversification Through Local Development Acquired and rezoned 12 acres for a 150-unit multifamily development and SpringHill Suites hotel in Bryan, TX. Emphasizes that high-risk projects like these are only pursued when they're local and manageable. Maintains a disciplined approach—stabilize one asset before scaling the next. Educating Passive Investors Created PassiveInvestorCoaching.com to help LPs learn how to vet sponsors, markets, and opportunities. Teaches how to assess underwriting, ask better questions, and avoid the most common mistakes. Encourages LPs to start small and grow confidence through informed investing.
This week we're excited to present a conversation from the 62nd New York Film Festival with Northern Lights directors John Hanson & Rob Nilsson and cast members Susan Lynch & Joe Spano. This conversation was moderated by NYFF62 Revivals programmer Dan Sullivan. An NYFF62 Revivals selection, Northern Lights is currently playing at Film at Lincoln Center, courtesy of Kino Lorber. Get tickets at filmlinc.org/lights Winner of the Camera d'Or at the 1979 Cannes Film Festival, the sui generis Northern Lights marks one of the most moving and committed works of political cinema from the late 1970s. Dramatizing the formation of the populist Nonpartisan League in North Dakota in the mid-1910s, Northern Lights captures the plight of immigrant Dakotan farmers as they toil and struggle against the combined forces of industry and finance. Amid this class tension, two young lovers find themselves swept up in the tide. Shot on location (on grain-rich black-and-white 16mm) in the dead of winter and featuring an astonishing cast of non-professional actors, this handmade masterpiece remains a stirring monument to collectivity.
Dan Sullivan and Peter Diamandis explore the transformative impact of technology on government efficiency and the significant reduction in government bureaucrats, noting that despite the decrease, public service levels have remained stable. The conversation expands beyond government to address the broader implications of reducing bureaucracy within large organizations, particularly in the medical field, where the growth of bureaucratic roles has outpaced that of physicians. In this episode: The exponential growth of bureaucracy in various sectors, particularly healthcare, where the number of bureaucrats has increased dramatically compared to the slow growth of physicians, indicating a need for AI to improve efficiency. While white-collar jobs are at risk due to automation and AI, blue-collar jobs may remain more secure for the time being, although this could change with advancements in humanoid robotics. The potential for humanoid robots to become affordable and widely used in homes is discussed, with predictions that they could cost around $20,000 to $30,000, making them accessible for leasing and enhancing daily life.
Send us a textWhat if you could sit down with the investor who decides whether to fund or pass on a digital agency—and ask him exactly what he looks for?In this episode, I do just that with Steve Walsh, private equity investor and founder of Bison Equity Group. With over 30 years of experience evaluating entrepreneurs and structuring capital strategies, Steve breaks down why most agencies aren't investor-ready, what separates scalable leadership from burnout-driven hustle, and how recurring revenue models change the game when you're building something beyond yourself.We talk about what makes a founder fundable, why capital can kill growth if it comes too soon, and what leadership mindset shifts are required to transition from fulfillment-mode operator to strategic CEO. For agency owners thinking about growth, systemization, or preparing for an eventual exit, this conversation delivers clarity, insight, and hard truths that most don't hear until it's too late.Whether you've already crossed the 7-figure mark or are on your way there, this episode is a roadmap to becoming the kind of leader—and building the kind of business—that investors want to bet on.Books MentionedThink and Grow Rich by Napoleon HillThe Way of the Superior Man by David Deida10X Is Easier Than 2X by Dan Sullivan & Dr. Benjamin HardyFlip the Switch by Coach Micheal BurtConnect with Steve WalshAccess capital strategy tools and grab Steve's book Make the 10X Leap at BisonEquityGroup.com, or connect with him directly at steve@bisonequitygroup.com.
Do you ever feel like your team is just going through the motions, missing that spark of connection? Are you noticing behavior that might be quietly undermining your culture? In this episode of Team Success, Shannon Waller dives into a crucial topic that can transform the way you interact with your team to create loyalty and trust. Tune in to learn how to enhance your team's long-term performance through transformational behavior. Download Episode Transcript Show Notes: Transactional Behavior: Focuses on what can be obtained from others, treating them as mere tools or cogs in a machine. Transformational Behavior: Prioritizes growth, partnership, and collaboration, treating others as human beings and fostering a sense of togetherness. Examples Of Transactional Behaviors: Ignoring people in passing. Only reaching out when you need something. Skipping “please” and “thank you.” Being all business all the time. Evaluating people only by their outputs. Acting like hierarchy means superiority. Focusing on tasks rather than the purpose. Dropping tasks on others without context. Treating other people's time as expendable. Being performative or fake. Failing to give feedback. Protecting turf or withholding information. Transformational Practices: Acknowledge and greet people. Show genuine interest in others' lives and well-being. Use polite language and express gratitude. Bring your whole, most evolved self to work. Recognize efforts and learning, not just results. Treat everyone as a peer and partner. Connect tasks to the larger purpose. Provide context for tasks and decisions. Respect others' time by being punctual and prepared. Be authentic and own up to mistakes. Offer constructive coaching. Share information freely and foster a culture of abundance. “People are sharp. Teams are well-rounded.” —Donald O. Clifton “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou To show up as a great team builder, as a great culture builder, as someone who is building the future of your company, examine these areas of your own behavior and take action immediately. Resources: “Taking Control Of Your Ego With Bestselling Author & Speaker Cy Wakeman,” Team Success Podcast 127 “The Referability Habits Mindset” free PDF download CliftonStrengths® website “The Entrepreneurial Attitude” free PDF download Simon Sinek's TEDx Talk “Start With Why” The Impact Filter™ download Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy
Let's explore a refreshingly simple approach to organizing your coaching business using the SPASM method (Sort, Purge, Assign Homes, Set Limits, Maintain). Tracy Hoth shares how she transformed from a stay-at-home mom helping friends organize their homes to becoming a sought-after business systems expert for coaches and online entrepreneurs. This episode reveals practical strategies for creating an organized digital foundation for your coaching practice while addressing the mindset shifts needed to maintain order and reduce overwhelm.Get booked on 5 podcasts in 90 days? Email info@candymotzek.com with the subject PODCAST Episode Highlights:The SPASM method: A five-step system that works for organizing anything from digital files to physical spacesThe five essential folders every coaching business needs: Operations, Marketing, My Content, Education, and ClientsWhy being "organized" simply means knowing what you have and being able to find it when you need itHow shame around disorganization can hold coaches back from scaling their practicesThe "Power of One" concept: choosing a single home for your business files and systemsWhy new coaches should prioritize organizing their digital foundation earlyThe importance of taking small, consistent steps rather than trying to organize everything at onceHow getting organized in your business often leads to positive changes in other areas of lifeThe intersection between practical organization systems and mindset workTips for maintaining organization by tying maintenance to existing habits Featured on This Show:How to Work with Me: Click here to find out how to work with meFree Resources: Click here to access valuable free resources for coachesInstagram: https://www.instagram.com/candymotzek/LinkedIn: https://www.linkedin.com/in/candy-motzek/Read the Book: The Gap and The Gain, Dan Sullivan and Dr Benjamin HardyTracy HothTracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business. She hosts the globally ranked Organized Coach Podcast and is the creator of Organized Coach Academy, where she helps coaches and online business owners become organized CEOs.Website: https://simplysquaredaway.com/LinkedIn: https://www.linkedin.com/in/tracyhoth/Instagram: https://instagram.com/tracyhothFree Gift: https://simplysquaredaway.com/5files Did you know you can support the show? It's easy to do, just click this
Dan Sullivan and Joe Polish dive into the Entrepreneurial framework “Make it up, make it real, make it recur” and explore how true innovation is built and scaled. They also unpack the ethics of creation vs. imitation, the power of collaboration, and how to know when it's time to walk away. Here's a glance at what you'll discover in this episode: The 3-Part Formula That Separates Real Entrepreneurs From Wannabes: Most Entrepreneurs get stuck in the idea stage or fall into a cycle of “starting and stopping.” Dan reveals his powerful framework that helps Entrepreneurs turn ideas into reality and create repeatable success. The Hidden Business Killer That Could Be Right Under Your Nose: Dan talks about the surprising factor that secretly derails more businesses than bad products, poor marketing, or lack of funding... The Collaboration Formula That Turns Pure Creativity Into a Money-Making Machine: Some people are brilliant at making things up, but they fail at making it real. Others can build great systems, but they lack vision. Dan and Joe discuss a case study of a creative genius and his business-savvy partner—one who was lost in artistic chaos, the other who turned the vision into a thriving company. If you've ever struggled to turn ideas into income, this might be the missing link... Why "Swipe & Deploy" Might Be Costing You More Than You Think: In an era where “funnel hacking” and copying competitors is glorified, Dan and Joe pull back the curtain on what's really happening behind the scenes. They expose the fine line between smart modeling and outright theft—and why Entrepreneurs who rely on copying are unknowingly building a house of cards that's bound to collapse. How to Avoid the #1 Mistake That Ruins Great Business Collaborations: Ever entered into a business partnership that started off exciting… only to turn into a nightmare? Dan and Joe unpack why most partnerships fail, the critical elements of a successful collaboration, and why the worst ship you can board is a partnership—unless you follow this ONE KEY RULE... The Uncomfortable Truth About Knowing When to Walk Away: Most Entrepreneurs know when to fire an employee. But what happens when YOU are the bottleneck? Dan shares a rare behind-the-scenes story of walking away from a million-dollar project—and why knowing when to “fire yourself” can be the ultimate power move. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
What if the solutions you've already created could generate value for decades—without more of your time? In this episode, Dan Sullivan reveals how packaging, naming, and protecting your ideas transforms them into scalable intellectual property. Learn why your “second company” (your multiplier) could soon be worth more than your entire business—and how to make it happen. Here's some of what you'll learn in this episode:How to make your solutions valuable by protecting them through intellectual property law.The thinking tool that lets you find the right person for the right role.How you can easily turn your ideas into intellectual property.The importance of sticking to your business model.How you can franchise your ideas.The future of Strategic Coach® over the next 20 years. Show Notes: Your first company, your R&D company, creates solutions for people. Your second company, your multiplier company, packages your solutions as your intellectual property. If you record, package, and name a solution you've created, it will have massive ongoing value. Before you put your ideas out into the world, you must protect them. Boredom with your own solutions is a hidden risk—document them before you move on to the next idea. The value of Strategic Coach's patents will soon surpass 55 years of coaching revenue—proof that IP compounds value. Protecting your creativity isn't just a multiplier; it's an accelerator of long-term wealth. A two-company structure makes you immune to market chaos because you control the value of your ideas. Your biggest breakthroughs will come from technology multiplied by teamwork, not from grinding harder. The same business model that built your success can scale infinitely—if you focus on IP, not just execution. Resources: Unique Process Advisors by Dan Sullivan Instant IP Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Unique Ability® Perplexity This Tool Will Help You Make Sense Of The Past AND Take Charge Of Your Future Everything Is Created Backward by Dan Sullivan Extraordinary Impact Filter by Dan Sullivan Growing Great Leadership by Dan Sullivan The 4 C's Formula by Dan Sullivan
In this episode of Scaling UP! H2O, host Trace Blackmore reconnects with returning guest Dave Fitzgerald, President of North Metal & Chemical Company. Known for his forward-thinking predictions, Dave returns to share valuable insights into supply chain forecasting, emotional intelligence in leadership, and how a strong culture can shape business longevity. Purpose-Driven Predictions Dave doesn't just react—he predicts. Learn how he turns economic signals, freight trends, and material pricing into reliable forecasting tools to protect inventory and serve loyal customers. Culture Starts with Emotional Frequency From hiring and onboarding to daily operations, Dave shares how his team cultivates a culture of emotional intelligence, gratitude, and accountability—without micromanagement or ego. Profit Sharing That Works Hear how North Metal's equal-share profit system creates ownership thinking, motivates employees, and naturally builds peer accountability in a no-drama, high-performance workplace. Mind Over Matter: Meditation & Mental Reframing Dave's approach to meditation isn't about quieting the mind—it's about training emotional resilience. Learn how “emotional workouts” like cold showers and intentional emotion cycles sharpen leadership from within. 103 Years of Legacy with Eyes on the Future As North Metal expands nationwide, Dave discusses how to honor legacy while preparing future generations and small businesses for long-term success in a consolidated industry. Conclusion From the warehouse to the boardroom, Dave Fitzgerald leads with a rare combination of foresight, humility, and heart. This episode will challenge you to rethink strategy, culture, and how you show up for your customers—and your team. Don't just manage—lead with purpose. Apply Dave's insights to build a resilient culture, forecast smarter, and turn your business into a place people are proud to be part of. Share the episode, subscribe, and join the Scaling UP! Nation in moving the industry forward. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:39 – Trace Blackmore shares about his grandfather 05:50 – Water You Know with James McDonald 07:05 – Upcoming Events for Water Treatment Professionals 09:41 – Interview with returning guest Dave Fitzgerald of North Metal and Chemical Company 15:31 – Anticipating tariff cycles and preparing supply chains accordingly 21:37 – Building a culture of emotional labor, ego-awareness, and care 33:26 – The true story behind the “North” in North Metal Quotes “I like to turn my to-do list into a prediction list.” - Dave Fitzgerald “You're not an island—this industry is full of people who want to connect.” “Meditation isn't about clearing your mind. It's about intentionally shaping your emotions.” Connect with Dave Fitzgerald Phone: 17175777941 Email: dfitzgerald@northchem.com Website: https://northquestchem.com/ LinkedIn: www.linkedin.com/in/dave-fitzgerald-b9809475 Click HERE to Download Episode's Discussion Guide Guest Resources Mentioned This Is Strategy: Make Better Plans by Seth Godin Reframe Your Brain: The User Interface for Happiness and Success by Scott Adams 10x Is Easier Than 2x by Dan Sullivan Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect – by Will Guidara North Metals & Chemical Company: Market Update (As of May 2025) North Metals 2025 Newsletter Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 334 Inventory Intelligence: Enhancing Profitability through Smart Decisions Water You Know with James McDonald Question: When measuring a volume of water in a graduated cylinder, what do you call the curve of the liquid when it touches the side of the cylinder? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
The Amy Demboski Show 5-08-2025 Guest Sen. Dan Sullivan
What if the traits you've been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it. Here's some of what you'll learn in this episode:Why entrepreneurs feel like misfits in traditional learning environments.The program that helps high-achieving ADHD entrepreneurs understand themselves better.The surprising truth about who The Strategic Coach® Program was designed for.Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).How André built an engineering firm that breaks industry norms.How André's ADHD has fueled his biggest challenges—and his biggest wins.The #1 insight André learned in 14 years at Strategic Coach. Show Notes: Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable. The systems that frustrate you exist because most people prioritize rules over results. The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create. Everything that works in your life is the result of having created a new solution for yourself. If things don't work, it's because you're trying to fit into someone else's system. What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career. Your Unique Ability® isn't just what you're good at—it's what energizes you while delivering exponential value. Once you decide that the way you do something is the right way for you to do it, you'll find the customers and clients who appreciate that. If you've been trained to do things a certain way, you might get stuck in that way of solving problems. As long as you're continually hitting a new Ceiling of Complexity™, you know you're growing. Freeing up your time to work at a higher level is a lot of fun. Underutilized and overutilized strengths are actually weaknesses. Resources:The Impulsive Thinker™Kolbe A™ IndexCliftonStrengths®PRINT®Unique Ability®
We made it – 200 episodes!To celebrate, we're sharing one of the most powerful trainings I've ever given:The Ai 4 Quadrants: Upgrade Yourself, Your Business, Your Team, and Your Brand – with Ai.This is the exact framework that's helping business owners compress months of work into days (even minutes), while multiplying revenue, scaling personal brands, and growing real businesses using Ai – not gimmicks.If you want to:Slash 60% of your labor and operating costsBuild brands, offers, and marketing in a single weekendFinally figure out what AI tools you actually need (and what to ignore) ...then this episode is mandatory listening.Inside, I'll walk you through the 4 Ai Quadrants that are completely changing the game for entrepreneurs who are paying attention.Plus, you'll see the real-world frameworks, workflows, and case studies I personally use to build and launch multi-six-figure campaigns every month.
Beloved, For those on a spiritual journey, it's natural to seek a grander version of self. But the relentless pursuit of "becoming" can prevent us from fully appreciating who we are right now.The truth is, we are always works in progress, with no final version waiting at the summit. The key is to embrace the duality, the reality of “balance” and desiring growth while also finding contentment in the present moment.The work of finding joy, balance and purpose is not to bypass the darkness but to recognize it as fertile ground. Something is forming here, even if it has not yet taken shape.We do not think our way into alignment. We feel our way into it. This concept of “balance” has always been a anomaly to me. It's a common struggle, and the guilt can feel overwhelming.But there's a powerful energetic shift that can help you overcome this feeling and embrace rest without remorse.ANDAlso understand that “BALANCE” is a myth. Let's address the myth first. Work-life balance? It's a deeply personal matter. While some view it as unattainable, my perspective is that everyone crafts their own version of work-life balance.Balance doesn't mean equal division, but rather intentionally prioritizing what's most important to you in each season of life. It's a dynamic process of reassessing your needs and boundaries to find a sustainable rhythm.Ultimately, balance is about self-awareness and the courage to define success on your own terms. It's not about following a universal formula, but about honoring your unique values and circumstances. The key is to remain flexible and continuously adapt as your life evolves.Now to one of my favorite books about THE GAP (Balance).It's called The Gap and The Gain, a concept from Dan Sullivan that's a game-changer for how you view progress in your life and business.The Gap vs. The GainMost of us are wired to focus on The Gap—the distance between where we are and where we want to be.It's a cultural default.We set goals, chase milestones, and measure success by what's still out of reach.The problem? The finish line keeps moving.No matter how much you achieve, there's always a new goal, a new benchmark.This creates a cycle of dissatisfaction, where you're never “enough.”You push harder, work longer, and still feel like you're falling short.That guilt about taking time off? It often stems from this mindset—you feel like you haven't earned rest because you're not “there” yet.Now, imagine flipping that perspective.Instead of looking at the gap ahead, turn around and focus on The Gain—how far you've come.A POV of BETWEEN THE GAP: * Eliminate, Bypass, Reframe, or Neutralize Barriers:* Address obstacles (e.g., perfectionism, fear of failure, limiting beliefs) that prevent you from adopting a new stage.* Actions:* Reframe: View perfectionism as a learning opportunity (e.g., “My first draft doesn't need to be perfect”).* Bypass: Start small to avoid overwhelm * Neutralize: Challenge limiting beliefs * Use AI to brainstorm solutions tailored to your barriers.* Example: If fear of embarrassment stops you from starting a project, reframe it as: “Embarrassing first attempts are how I improve.”SMALL WINS BRING RELIEF IN EACH MOMENT - UNCONSCIOUSLYWhen you measure your progress by where you started, you start to see your wins, big and small.You appreciate the growth, the effort, and the moments of joy along the way.Being in The Gain is about celebrating progress daily, no matter how small.A Daily Practice: Celebrate Three WinsHere's a practical way to embrace The Gain: at the end of each day, reflect on three specific wins.They don't have to be monumental.Maybe you had a great client call, shared a laugh with your team, or simply enjoyed a good song in the car.Even on tough days, there's something to celebrate—a moment of gratitude, a kind interaction, or a small step forward.By focusing on these wins, you train your brain to see progress, not perfection.This practice rewires how you approach your day.Stop When You Still Have EnergyAnother powerful idea comes from one of my favorite authors, Haruki Murakami.In his book What I Talk About When I Talk About Running, he compares writing to running.He explains that he stops writing each day when he still has energy left.Why? So he wakes up eager to create again.This is a stark contrast to our culture's “bigger, better, faster, more” mentality, where we're taught to give everything we've got, every single day.Pushing yourself to exhaustion creates a deficit.You start each day running on empty, which fuels guilt about taking time to rest and recharge.Instead, try logging off when you still have a little fuel in the tank.This small act preserves your energy and sets you up for sustainable success.You'll wake up with more to give, and rest will feel like a natural part of the process, not a reward you have to earn.My Own Journey with GuiltI'll be honest—this was a big struggle for me.Last year I thought getting a animal in my life - THEN I would slow down. #False I'm a hard worker, driven and ambitious, and for years, I ignored my own needs.I'd push through exhaustion, prioritizing work over everything else.My body's signals—fatigue, stress, burnout—had to scream before I'd listen.But now I have a different point of view, without judgement. I've learned that my life is one of continual progress of integration and allowing my truth of “EVERY MOMENT OF MY LIFE IS ALIGNING WITH MY CALLING.” And I get to be ok with that. I love “work” because my spirit guides and higher soul is VERY CLEAR on my mission on earth. It's about exploration, experience, and evolution.Purpose is part of that.I'm finding joy and celebrating small wins daily and listening to what I need to stay sustainable.And you know what? It's transformed how I show up in my work and my life.I'm more present, more creative, and more fulfilled.Rewire Your Mindset for SustainabilityWhen you shift from The Gap to The Gain, you start to see rest as essential, not optional.By celebrating daily wins and stopping when you still have energy, you rewire that inner dialogue.Guilt fades, replaced by the recognition that rest is part of what fuels your big work in the world.You're not just squeezing out every ounce of energy—you're building a sustainable way to keep going, day after day.Tips to start:* Practice The Gain: At the end of each day, write down three wins.They can be small, but they matter.* Log Off Early: Stop working when you still have energy left.Protect your fuel for tomorrow.* Honor Your Needs: Listen to your body and prioritize what brings you joy.Rest is part of growth.* Celebrate Progress: Recognize that you're always evolving.Every day is a win, no matter how small.Your North Star: Fulfillment, Stewardship and SustainabilityWhen you focus on The Gain, you shift from pain to progress.You stop chasing an ever-moving finish line and start cherishing the journey.You earn your time of release and rest—not because you've hit some impossible milestone, but because you've shown up, grown, and lived.Whether you're spending your evening with family, friends, or a good book, you can be all in, knowing you deserve it.So, if you're feeling guilty about taking time off, try this: shift from The Gap to The Gain.Celebrate your wins, stop when you have energy left, and prioritize sustainability over exhaustion.You'll not only feel better—you'll do better, in business and in life.What's one win you're celebrating today? Drop it in the comments, and let's keep the conversation going! You're the artist of your life. You get to decide whether or not work-life balance is a myth or reality.To me, it's a moot point. I create reality.“The key to balancing work and life is finding something that you love to do, and making it work for you”The work is not to bypass the darkness but to recognize it as fertile ground. Something is forming here, even if it has not yet taken shape.We do not think our way into alignment. We feel our way into it.Emotion becomes the compass. The ache in your chest might be pointing toward what matters. The tension might be a boundary asking to be named. The joy might be revealing what is meant for you. The longing might be showing you what is real.These feelings are not distractions from your path. They are the path.If you are in the dark, you are not behind. You are not broken. You are not lost. You are in it. You are exploring the shape of what comes next. You already hold the way forward within you, and I'm always here to help you walk the path with conscious confidence and clarity. You don't have to do this alone~ Love KassandraThe Intuitive One-of-a-Kind BlueprintA 12-page custom report via your birth chart - delivering your Human Design + Astrological Transits for the next 12 Months.
In this powerful episode, Karyne sits down with UK's Jamelia Donaldson, the brilliant founder of Treasure Tress, to discuss how she built a global hair care subscription brand rooted in representation, intention, and legacy. Together, they explore what it means to lead with curated confidence—from product development to purpose-driven leadership—and how Gen Z and Gen Alpha are reshaping the beauty economy.
Send us a textMost digital agency owners are stuck in a cycle of hiring frustration—relying on resumes, guessing at culture fit, and hoping the next hire works out. In this episode, Dr. William Attaway sits down with Dr. Michael Neal, founder of Build My Team, to reveal the #1 hiring mistake that's stalling agency growth and burning out leaders: trusting the resume.You'll learn how Dr. Neal replaced chaos with clarity using a hiring system that achieves a 97% match rate and radically improves retention and performance. We break down how to automate your hiring process, eliminate guesswork with psychometric assessments, and build a team that runs the business without constant oversight.If you're scaling your agency, overwhelmed by turnover, or feeling stuck in the fulfillment grind, this episode offers a proven roadmap for building the kind of team that makes scaling simple and sustainable.What We Cover:Why resumes are killing your hiring processHow to identify and attract A-players without guessworkSystems for hiring predictably and at scaleLessons from Disney and the Four Seasons on team cultureThe leadership mindset shift from doing to directingBooks MentionedWho Not How by Dan Sullivan & Benjamin HardyThink and Grow Rich by Napoleon HillThe Psychology of Money by Morgan HouselAtomic Habits by James ClearConnect with Dr. Michael Neal: Visit BuildMyTeam.com to schedule a consultation and explore a better way to build your team.hiring mistakes, digital agency leadership, build my team, agency growth, GoHighLevel hiring, leadership coaching, remote team building, team culture, scaling digital agency, automated hiring system, recruiting A-players, agency operationsSupport the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
Hey friends, welcome back to Find the Joy with Jenn. I'm so glad you're here today. Today, I want to talk about something that hits close to home for so many of us walking the road of faith after divorce, especially when life doesn't look anything like we thought it would. There's a book I love called The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, and I believe its core message can be a powerful guide for any Latter-day Saint dealing with the disappointment, grief, and disillusionment that so often follows divorce. • Schedule your FIRST FREE COACHING SESSION with me NOW, and let's get started!
The Moral Sense by: James Q. Wilson The Gulag Archipelago [Volume 2]: An Experiment in Literary Investigation (1918-1956) by: Alekandr Solzhenitsyn Stalin's War: A New History of World War II by: Sean McMeekin Doctored: Fraud, Arrogance, and Tragedy in the Quest to Cure Alzheimer's by: Charles Piller How the World Ran Out of Everything: Inside the Global Supply Chain by: Peter S. Goodman Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism by: Sarah Wynn-Williams Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by: Dan Sullivan
André, The Impulsive Thinker™, sits down with serial Entrepreneur Mike Koenigs to dig deep into the ADHD journey—from feeling out of place in a small town to finding real momentum as a business builder. Mike shares how undiagnosed ADHD drove him to stay busy, constantly learn, and create value. The two discuss the challenges of hyperactivity, managing anxiety, and turning distraction into drive. Mike also reveals practical tools like his “10-minute rule” for task management, and why curiosity, purpose, and structure are key for any ADHD Entrepreneur. Get inspired to harness your unique brain and become more productive on your terms. The ADHD Simplified™ online course is coming soon! Get on the waitlist (and get a special discount)! Download The Sh!t List™, my weekly planning tool. We want to hear from you! Send show ideas, questions, or feedback to podcast@theimpulsivethinker.com and join our newsletter Impulsive Thoughts. Watch the podcast on YouTube and connect with me on LinkedIn. Check out our website. Guest: Mike Koenigs is the founder of the Superpower Accelerator, a serial Entrepreneur, investor, and judge on the entrepreneurs.com Elevator Pitch TV show. He is a 19-time bestselling author and co-hosts the Capability Amplifier podcast with Dan Sullivan, founder of Strategic Coach, as well as The Big Leap podcast with business sage and author Gay Hendricks. Mike has five business exits, including two publicly traded companies. Known for his authenticity and straightforward approach, Mike brings a wealth of experience to every conversation. Free Digital copy of Your Next Act: https://www.MikeKoenigs.com/ABrissonYNA Ai Accelerator Course: https://www.MikeKoenigs.com/ABAi Ai Book: https://AiAccelerator.com/ABAiBook Your Next Act Book: https://www.MikeKoenigs.com/ABYNA Referral Party Book: https://www.MikeKoenigs.com/ABRP Punch the Elephant Book: https://www.MikeKoenigs.com/ABPunch Ai Live Event: https://AiAccelerator.com/LIVEAndre
In part two of the Lead Yourself First series, Bradley dives deep into the crucial role of energy in leadership—and why giving your team your best energy is the most important thing you can do for them. Drawing inspiration from powerful business minds like Peter Drucker, Dan Sullivan, and Alex Hormozi, this episode makes the case that your team doesn't just follow your words—they absorb your energy.Bradley breaks down how small business owners can protect and replenish their energy through practical frameworks like the Buyback Principle, Time and Energy Audits, and the Replacement Ladder. If you've ever felt burned out, overwhelmed, or like your business can't run without you, this episode is packed with actionable steps to help you shift from Rainmaker to Architect—so you can lead your team with clarity, confidence, and contagious energy.
Imagine having an invisible team of experts, researchers, marketers, and creatives working 24/7 to build your business… Without adding a single employee.That's exactly what we just did with my new friend and client, Nathaniel Ely, during a Superpower Accelerator three-day intensive.Nathaniel flew in to work with me personally, and in three days, we created everything he needed to launch a $1 Billion business opportunity around the Augusta Rule – a little-known tax strategy that can put tens or hundreds of thousands of dollars back in the pockets of business owners every year.Using Ai as a true team member, we built an entire brand from scratch:A full 50+ slide masterclassA pitch deck and marketing funnelThree book draftsVideo sales lettersChannel marketing campaignsSizzle reelsAutomated sales workflowsAnd dozens of other revenue-driving assetsThe best part? We didn't just "talk" about ideas – we built them in real-time, workshop-style, using agentic Ai tools that did the work of a 5-person team.If you want to see how Ai can build your brand, amplify your revenue, and compress six months of work into three days, you're going to love this episode.KEY INSIGHTS & TAKEAWAYS:
In this episode of Welcome to Cloudlandia, I chat with Dan about his recent journey to Buenos Aires for stem cell therapy on his knee. After living with an injury since 1975, he shares how advancements in medical technology are providing new solutions for pain and mobility. We discuss the challenges of recovery and the impressive potential of these therapies, along with vivid stories from his experience in this vibrant city. We also touch on the role of AI in our modern landscape, questioning its reliability and pondering whether it enhances creativity or simply recycles existing ideas. As we explore the implications of AI, we consider how it can assist in achieving desired outcomes without requiring individuals to develop new skills themselves. Sullivan emphasizes the importance of meaningful work and the balance between utilizing technology and fostering genuine human creativity. Our conversation wraps up by highlighting the ongoing journey of personal growth and the need for continuous improvement in an ever-evolving world. SHOW HIGHLIGHTS Dan shares his personal journey to Buenos Aires for stem cell therapy to rejuvenate his knee cartilage, highlighting advancements in medical technology and the promising future of these treatments. We explore the historical significance of technological revolutions, from steam power to the creation of the alphabet and Arabic numbers, and their impact on communication and societal progress. The discussion delves into the rapid advancements in AI technology, questioning its role in creativity and entrepreneurship, and examining its potential for convenience and efficiency. Dan and I consider the distinction between ability and capability, reflecting on how current technological advancements like AI have amplified capabilities while individual aspirations may lag. We discuss the integration of AI in creative processes, highlighting how it can enhance productivity and creativity without diminishing human input. The conversation touches on the importance of efficiency and prioritization in personal growth, exploring strategies for optimizing tasks and delegating effectively. We conclude by reflecting on the ongoing nature of personal and technological growth, emphasizing the value of continuous improvement and collaboration in achieving success. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr. Sullivan. Dan: Mr Jackson, it's been a while, it's been a while. Dean: And yet here we are. Like no time has passed. Dan: Yes. Dean: Because it's now. Dan: But I've put on a lot of bear miles since I saw you last. Dean: Yeah, tell me about your journeys. Dan: Yeah well, buenos Aires. Yep Just got back yesterday and am in considerable pain. Oh really what happened. Well, they give you new stem cells. So now, they're going after. They're going still on the knee, but now they're going after tendons and ligaments, yeah, and so this may seem contrarian, but if you're in pain, it means that they're working. Dean: Oh, okay. Dan: How's that? For a compelling offer If you feel really bad about this, it means that what I'm offering you is a great solution. Dean: Yeah, with a name like Smuckers, it's got to be good, right yeah? What was that cough syrup that was known to taste so bad? Buckley's, buckley's. Dan: Tastes so bad. Tastes awful Works great. Dean: Yeah, that's right. That's the perfect thing. Tastes awful, works great. So were they completely pleased with your progress. Dan: it's, yeah, I think that the from what I can tell from they. They show you pictures of other complete cartridges. You know, okay, with other people and my left this is my left knee an injury from 1975. 1975, uh-huh, so 50 years, and it progressively wore down. It was a meniscus tear and in those days they would remove the torn part of the meniscus, which they don't do anymore. They have new surgical glue and they just glue it back together again. But this is the. This is one of the cost of living in over a period of history where things get better and so, as a result, I have a cartilage today which is equal and capability as it was before I tore it in 1975. However, all the adjustments my left leg and my head to make, 50-year period of adjusting to a deteriorating capability in my left there was a lot of calcification and stresses and strains on the tendons. So now that they can see the complete cartilage back, they can know exactly what they have to do with the otherons. So now that they can see the complete cartilage back, they can know exactly what they have to do with the other things. So they still reinforce it. So I get new stem cells for the cartilage because it has to be reinforced and so it's a good thing. I'm planning to live another 75 years because I think every quarter over that period I'm going to be going to Argentina. Dean: Oh boy, this is great. Dan: Or Argentina, is coming to me. They're going through their FDA phases right now and he's getting the doctor scientist who created this is getting his permanent resident card in the United States. So I think probably five years five years it'll be available to others. You know they don't have to make the trip. Dean: Well, that's great so now you've got the knee cartilage of a preteen Swedish boy. We were bouncing around the mountains. Dan: Yeah, something like that, yeah, something like that, something like that it's interesting that it wasn't 1975 when the $6 million man started out. Dean: That's what you're going to end up as the $6 million man. We can rebuild. We'll see. Dan: Yeah, but I had. While we were there, we had a longtime client from Phoenix was down. He was working on knees and rotator cuffs in his shoulders. Dean: And. Dan: I was able to say does it hurt? And he says yes, it does, and I said that means it's working. Dean: That means it's working. Dan: Yeah, and I said. He said you didn't tell me about the pain part before you encouraged me to come down here and I said, well, why? You know? Why, pull around with a clear message. Dean: And I said well, why, you know why fool around with a clear message, Right, I remember when Dave Astry had he had, like you know, a hundred thousand dollars worth of all of it done, all the joints, all the like full body stuff, and he was just in such pain afterwards for a little while. But how long does the pain last? Dan: Imagine it's like getting well, if I go by the previous trips, which were not equal in intensity to this one, there was about three or four days. Three or four days and then you know, you're, you're up and around. Yeah, as a result of this, I'm not going to be able to make my Arizona trip, because this week for genius Right, because? I'm going to have to be in wheelchairs and everything. And if there's one place in the world you don't want to be not able to walk around, it's Phoenix. Because, it's all walking. That's the truth. Yeah, up and down. So we're calling that off for now, and yeah, so anyway, and anyway. But they're really thriving down there. They're building a new clinic in a different part of the city, which is a huge city. I never realized how big Buenos Aires is. It's along the same size as London, you know London. Dean: England. Yeah right, you know how big London is. How long are you go on each trip? How long are you there? Dan: We arrive on a Sunday morning and we leave on a Friday night. Okay, so the whole week. Yeah, yeah, it's about eight days, eight travel days, because on Saturday we have to go to Atlanta to catch the next plane. Dean: Yeah. Dan: That's either a dog or a monkey. Which do you have there? Dean: That was a dog, my neighbor's. I'm sitting out in my courtyard. That was my neighbor's dog. It's an absolutely beautiful Florida morning today, I mean it is room temperature with a slight breeze. It's just so peaceful out here in my courtyard aside from working out Well. Dan: you're close to the Fountain of Youth. That's exactly right. How many? 100 miles? 100 miles to the north, st Augustine, that's right. That's exactly right. Dean: Yeah, this whole. Just look at. Dan: The De Leon. That's right yeah. Dean: This whole just look at the day. Leon, yeah, I know my I think we're going to look back at this time. You know like what? You are on the leading edge of big advantage of these treatments. You know the things that are available medically, medical science wise to us, and you realize how. I was having a conversation with Charlotte this morning about the I want to layer in you know the benchmarks technologically around the things that we've been talking about in terms of text and pictures and audio and video and seeing them as capabilities where it all started. You know, and it's amazing that really all of it, aside from the printing press with gutenberg, is really less than 150 years old, all of it, because she asked about the benchmarks along the way and if you went from Gutenberg to different evolutions of the press, to the typewriter, to the word processors in personal computing and digital, you know PDFs and all of that stuff and distribution has really only started. You know full scale in 150 years, along with the phonograph in the mid-1800s, the, you know, photography and moving pictures all kind of happened in that one 1850 to 1900 period. You know, but the big change of course, yeah, 1900 to 1950. Dan: Well, you know it's interesting because it's built like the question of what are the tallest mountains on the planet, and the answer is not Mount Everest. The tallest mountains on the planet are the Hawaiian Islands. Dean: Oh, okay. Dan: You know, the big one, the big island, I think the top peak there, Mauna Loa. I think Mauna Loa is a name of it and it's about 30,. Everest is 20, 29,000 and change, but Mauna Loa is around 32,000. Dean: Is that right yeah? Dan: but it's. You know that's an island that goes right down to the ocean floor and I think the same thing with technology is that we look back and we just take it back to sea level. We take technology back but we don't see the massive, you know, the mass amount of growth that was. That was over tens of thousands of years. That was before you could actual changing technology. I think probably have the perception maybe you know 150 or 200 years where we can see changes in technology over a decade. You know it would be a tremendous thing. It's the perception of change that I think has suddenly appeared on the planet. You know, and I think that the big one, there were three right in a row it was steam power, it was electricity and it was internal combustion. You had those three multiplier technologies Steam 18, no 1770s, 17,. You know it was fully developed probably right at the time of the American Revolution 1776. You had really, dependably, certain steam power right around then. You had to have that multiplier. You had to have that multiplier for there to be significant, frequent technological jumps. You had to have this. Before that, it was slavery. It was animals and slavery that got you, and that didn't change. Dean: Yeah, I mean because the steam. That's what really was. The next big revolution in the printing press was the steam powered printing Steam powered presses. Dan: Yeah, steam presses. Dean: That allowed the newspapers to really take off then yeah. Dan: Yeah, it's fascinating. Dean: You know that you have Charlotte in my who knows all of that. Dan: You better explain that, you better explain that. Dean: I think all of our for the new listeners. Well, there may be new people. There may be new people today. Dan: You know, yes, I don't want my reputation. Dean: That's so funny. Well, even that you know having an AI that we have named Charlotte, my chat GPT buddy, to be able to bounce these ideas off and she gets it. I mean, she sees the thing, ideas off and she gets it. I mean, she sees the thing. But you know, it's really what you said about the islands. You know the sea floor right, the bedrock, the level all the way down is where that is. And I think if you look at, even before Gutenberg, the platform that was built on, for there to be movable type, there had to be type, that had to be the alphabet, the alphabet had to be. And it's just amazing when you think about what would have been the distribution method and the agreement that this was the alphabet. This is what this, this is what we're all gonna do and these are the words. Dan: And I'm fascinated by that whole, that whole development, because all that, yeah, yeah, it's really interesting because, as far as we can tell, it's it's roughly about 3 000 years ago. The alphabet eastern mediterranean is basically, but where it really took on that we notice a historical impact is with the Greeks. Their alphabet and ours isn't all that different. I think it's got a few letters different using our set of ABC. It's like 80%, 80%, 85% similarity between that and the. Greek alphabet. And the other thing is did the culture, or did the country, if you will, that? Had it, did they have any other powers? I mean, were they military powers, were they? Maritime powers and the Greeks had it. The Greeks were, they had military power. They had, you know, they were you know they weren't an island, but they had a lot of ports to the Mediterranean. And did they have ideas to go along with the alphabet? Did they have significant, significant ideas? Powerful because they were that's where the spotlight was for new thinking about things at the same time that the alphabet appeared. So they could, you know, they could get this out to a lot of different people and but it's not. It's not very old in terms of time on the planet. Right when you think about the big picture, yeah, yeah, and you could see how the countries that the civilizations, countries, cultures that did not have the alphabet, how they didn't make the same kind of progress. Dean: Yeah, that's. Dan: I mean, it's really and then the Arabic numbering system was huge, where you had zero, you had nine, one, two, three, four, five, six, seven, eight, nine, and you had zero, and zero made all this. Nothing made all the difference in the world. Nothing made all the difference. Dean: oh, that's funny, I heard a comedian talking about the Greek salad. It was such a. It gave us so much so early. But really all we've gotten in the last few hundred years is the salad, the Greek salad they've kind of been resting on their laurels, you know. Dan: Yeah, don't forget souvlaki. Dean: Oh yes, souvlaki, Exactly. Dan: Souvlaki is a very big contribution to human progress. Dean: Uh-huh and baklava, Baklava yeah. Yes, that's so funny. I had an interesting thought the other day. I was talking with someone about where does this go? You start to see now the proliferation of AI being used in content creation poll. You know 82% of people don't trust any content that's created to be. You know whether it's authentic or whatever, or real compared to. Dan: AI created and yeah, of course I don't trust that poll. Dean: Right, exactly. Dan: None of that. How could you possibly get a poll? Dean: I know. Dan: I mean how you know your hundred closest friends. Dean: I mean, is that what I mean exactly? Dan: I think that whole thing 82 out of my hundred closest friends who's? Got a hundred close. Who's got a hundred closest friends? You know, like that yeah and you know I mean so. It's ridiculous. What we know is that it's pervasive and it's growing. Dean: Yes, that's true, I can tell. Dan: And you know I was really struck by it, like if I go back two years, let's say, you know the spring of 23. Dean: Yeah. Dan: And yeah, and I'm having my connector calls, especially with the raise owners, and you know so maybe there's 15 people on the call two years ago and maybe one of them is one of these lead scouts. He does things technological, you know, it could be Lior Weinstein or Chad Jenkins, like that, or Mike Koenigs might be Mike Koenigs, and of course they're into it and they're into it and they're making very confident predictions about where this is all going, and I go to three weeks ago, when I had two FreeZone podcasts day after each other, tuesday and Wednesday, and there might have been a combined 23 different people. A couple of people appeared twice, so 23 people and every one of them was involved in some way with AI. That had happened over a two-year period and there wasn't any, what I would say, wonder about this. There wasn't any sense. Of you know, this is amazing or anything. They're just talking about it as if it's a normal thing. So fundamental capability has gotten into the entrepreneurial marketplace and is now considered normal. Dean: Yeah, Just the way like yeah. And Wi-Fi is, you know, internet. We take that for granted. Yeah, I worry, though, that I think like, generationally, where does this head? I'm saying that it just seems like a proliferation of intellectual incest is where we're headed with that, that if all the new you know, generative ai are just regurgitating, assembling stuff that already exists, who's creating the new thoughts in there? Dan: you know, well you say you're worried I'm not worried. Dean: I don't, I mean you're not worried, I'm not worried, I'm just, you're like one of those people who says they're curious, but they actually don't care. I don't, I don't really care. You're right, they want to be seen as caring. Dan: You want to be seen as worrying. Dean: Yeah, thanks for calling me out. Dan: You're not worried at all. Dean: Yeah, that's it. I need you to keep me in check. Dan: Actually, you're luxuriating in your inequality. Dean: Yes, exactly Because I know I'm coming up with original ideas. That's right. Well, has it changed at all? No, I think that's the thing. I'm just observing it. I'm really starting to see. I think I mentioned years ago, probably when we first started the Joy of Procrastination podcast I read an article about the tyranny of convenience and I thought that was really interesting. Right, that convenience is kind of an unrated driver of things. We're like on the, you know, at the we're on the exponential curve of convenience now that there's very little need to do anything other than decide that's what you want, you know, and I think, riding on that level, I just see, like, where things are going now, like, if you think about it, the beginning of the 1900s we were, if you wanted to go anywhere, it was with a horse right. And we're at a situation now I've had it my the new tesla self-driving, they've got the full self-driving thing is, I was, I went to meet with Ilko in Vero Beach, which is about an hour and a half away, hour and 15 minutes away, and I pulled out of my driveway not even out of my driveway, I just pulled out of my garage and I said you know, navigate to the restaurant where we were meeting in Vero Beach, and then I, literally, dan, did not touch the wheel as we pulled into the restaurant All the way. The entire drive was done by Tesla and to me. You know, you see now that we're literally one step away from hopping in the backseat and just waking up when you get there, kind of thing. We're inches away from that now because functionally, it's already happening and I have 100% confidence in it. It's you, it's. It's an amazing advancement and I just think about every single thing, like you know, every possible thing that could be done for you is that's where we're moving towards. Do you know, dan Martell? Have you met dan? Dan: no, I heard his name, so he's a really cool guy. Dean: He wrote a book recently called buy back your time, but his, you know, he's made his name with sas companies, he had a sas academy and he's a investor and creates that. But he said the modern, the new modern definition is, you know, instead of software as a service, it's we're moving into success as a service, that it's delivering the result to people, as opposed to the tool that you can use to create the result. And I think that's where we're going with AI more than I don't think people learn how to use the tool as much as people organizing the tool to deliver popular results that people are going to want. And I think that that's really what you know. Electricity, if you go all the way back, like if you think about that's probably on the magnitude of the impact, right, but even way beyond that. But if you think about it, wasn't just electricity, it was what that capability, the capability of electricity, opened up, the possibility for the ability to have constant refrigeration. You know some of the application of that core capability and lighting, and lighting exactly. Dan: Lighting, lighting, yeah. Dean: So I think that's where we're yeah, looking back you know you know. Dan: The thing that strikes me, though, is it all depends on the aspirations of the individual who has these things available and my sense is, I don't see any increase, relatively speaking, in people's aspiration you don't see any increase in people's aspiration. I don't think people are any more ambitious now than when I started coaching, so they have I'll just quote you back a distinction which you made, which I think is an incredibly important distinction the ability, the difference between an ability and a capability. People have enormous capability, exponential capability, but I don't see their abilities getting any better. Right, I agree. Yes. So it doesn't mean that everybody can do anything. Actually only a very small few of people can do anything yeah. And so I think people's ability to be in the gap has gone up exponentially because they're not taking advantage of the capabilities that are there. So they feel actually, as things improve, they're getting worse. That's why the drug addiction is so high. Drug addiction is so high and addiction is so high is that people have a profound sense that, even though the world around them is getting better, they're not. Dean: Yeah, I just thought. As you're saying, all that you know is thinking about that capability and ability. That's a profound distinction. I think so, yeah. Dan: But also the the thing I'll write it down, and I'll write it down and send to you to know that. Dean: I'm serious about it, okay, but the thing people's desire for the things that ability can provide, you know, is I think there's a opportunity there in if you have the capability to, if you have the ability to apply a capability to get somebody a result that they want and value without having to go and develop the ability to create it, I think there's an opportunity there. That's kind of along the lines of that success as a service. Dan: No on an individual basis yes. But nothing's changed between the inequality of certain individuals and other individuals. Dean: Nothing's changed there. No, I think you're right, it's still distribution. Dan: Except that I think people are feeling it's still distribution, Except that the people who I think people are feeling more unequal. Dean: Yeah, yeah, but the ability to and I think AI gives people, you know, the ability to do create content at scale that they wouldn't have the ability to do otherwise. You know, even though it's mediocre, I think that's really the thing we're going to be able to have a, you know, an onslaught of no, I think it magnifies who you are to begin with. Dan: If you're mediocre, I think you get exponential mediocrity I guess. Dean: Thank you, I don't think. Dan: I don't think it takes a poor writer and makes them into a great writer. No, it does not. Dean: That's what I'm saying. Dan: Because they don't have the discernment between what's good writing and bad writing to start with. Well, how would they know when to get the AI back? I mean grammatically, I mean if they're bad at grammar, correct spelling, but that's not meaning, that doesn't have anything to do with meaning. So, yeah, so you know, I'm noticing. I mean I've normalized it already. I mean I put everything through perplexity. I read a whole paragraph and I run it through and then I'll add context to it, I'll add dimensions to it and I think but I'm the one coming up with the prompts, I doing the prompts, it's not prompting. It doesn't prompt me at all right you know, yeah, it doesn't impress me. Till the day I start in the morning, says Dan, while you were sleeping, while you were having, you know, reading and everything else. I've been doing some thinking on your behalf and I've thought this through. Now I'm impressed. Dean: I wonder how far we are away from that. Dan: I mean infinity away, uh-huh right, because that's not what it does. That's what we do. Yeah, yeah. Where do you think the desire comes from? Where do you think the desire because I see it almost as a desire is that we're completely replaceable? Where do you think that desire comes from? Dean: The desire for that people have. I think if you go down to the that technology can completely replace me. Dan: I mean, it seems to me to be an odd aspiration. Dean: I wonder what the I heard. I saw somebody let me see if I get the words right saying that I don't want to. I don't want AI to create art and writing so that I can do the dishes. I want AI to do the dishes and cook so that I can create art and music. Which is so yeah, I mean, when you look at the fundamental things like why does anybody do anything? What drives desire? I think, if you go back to the core thing, like the life that we live right now is so far removed from the life of ancestors. You know, in terms of the daily, you know, if you just look at what even going to Maslow's needs right of the if everybody we want to have a nice house, we want to have a car to drive around in, we want to have food, meals that are plentiful and delicious, and money to do the things that we want to do, but I think that most people would be content with those things. I think it's a very rarefied exception of people that are ambitious beyond their comfort requirements. Like you look at, why does somebody who you know you look at those things that once somebody reaches economic freedom kind of thing or whatever, it's very it's not uncommon that the people who don't need to continue doing stuff continue to do stuff. You know that can, like you're baked in ambition and I think score right if you look at the things that you're beyond, you don't need that at 80. Dan: I like being fully occupied with meaningful work. Dean: Right. Dan: In other words, I like working, I really do like working. Yeah, and there's no difference between the amount of time working at age. I am 80, almost 81. Dean: Yeah. Dan: At age. I am 80, almost 81. And there's no difference between the amount of hours. If you measure me by a day a week, there's no difference in the number of hours that I'm working which qualifies under work. You know it's a focus day kind of work. There's no difference now than when I was 50. How I'm going about it is very different. What I'm surrounded by in terms of other capabilities, other people's capabilities, is very different. I'm surrounded with it by. Technology is very different, okay, but it's still the same. I have sort of a measure of quality. You know that the work is. I like doing the work I'm good at. The work is meaningful. I like doing the work I'm good at. The work is meaningful, I find the work energizing, I find the work rewarding stays exactly the same and that's what I'm always. So when ai comes along, I said does it affect the amount of meaningful work that I do? And so far it hasn't changed anything and it's actually increased it. It's like I would say it. Actually I find and I can just measure it in projects that I'll start and continue work through until the project is completed. It's gone up considerably since I've had perplexity yeah, oh, that's interesting. Dean: So what would you say, like, what are the top few ways that you like? Integrate perplexity to an advantage like that for you, then? Because? Dan: you're basically, you're an observer of what you know and you're thinking about your thinking that hiring with Jeff Madoff and Jeff is working on the part of the book that involves interviews with people in show business and people who really understand the concept of casting rather than hiring, and the people who've built their businesses on a theater approach. So Jeff's doing that and we have our team supporting him. They're setting up the interviews, we're recording the interviews and we're putting them into print form for him. But the interesting thing about it is that I'm just working on the tool part of the book, the four-by-four casting tool, which is actually going to be five chapters. It's actually five chapters of the book Because the entire psychology of having people create their own roles inside your company is the essence of what casting, not hiring, really means is that you're not giving people job descriptions. You're what a completed project looks like, what a completed process looks like and everything else, but how they go about it they create for themselves. They actually create it. So they're not automatons. We're not creating robots here. We're creating people and we want them to be alert, curious, responsive and resourceful. What does? that mean we want things to happen faster, easier, bigger and better. What does that mean? We want them to create projects with a sense of commitment, courage and capability and confidence. So we're laying this out, so it's like a human being's brain manual, basically, as we're putting together that when you're involved in teamwork, what it looks like like. So what I'll do is I'll write a paragraph on my own time, just on word. I write in maybe a hundred word paragraph and what's going to be the context of this, and then I'll immediately go to perplexity and I said now I want you to take the this hundred word paragraph and I want you to come. I want you to divide it into three 50 word paragraphs and stressing these, and have one distinct idea for each paragraph. But I want the meaning of the three paragraphs to integrate with each other and reinforce each other. But there's a distinctly new thought. So I just give it all directions, I press the button and out it comes. So I said okay now looking at the essence of each of the three paragraphs, I'd like you to give each one of them a really great punchy subhead thing. I got my subheads, but I'm really engaged with, I'm sort of in real teamwork. I'm teamwork with this other intelligence and that feels yeah, really terrific, that feels really terrific. Dean: That feels really terrific, that's great. So you're using it to, you're the. You know I heard somebody talk about that the 10, 80, 10 situation where you're the beginning 10% of something, then let it create, expand that, create the 80%, and then you're the final 10 on weaving, yeah, together and except I would have about five, ten, eighty tens for the complete right. Dan: You know, yeah, and, like in perplexity, you just have the ask me line. I'll go through five or six of those and right in the course of producing what I you know, and I end up totally. I'll probably end up with about 200 words and you know it's broken down and some of them are bullet points and some of them are main paragraphs and everything, but I enjoy that. And then at the end I say now rewrite all of this in the concise, factual, axiomatic style of strategic coach Dan Sullivan. Use a maximum of Anglo-Saxon words, a maximum of active passive verbs, everything in the second person singular. You voice Helvetica and then Helvetica, please, Helvetica new standard Helvetica. Dean: New standard Exactly yes so funny, right, yeah I love that. Dan: But here's the thing, the whole question, I think, in all human experience, when you experience something new, how long is it that before amazing becomes normal and expected? Dean: yeah, yeah, and not long, no, not long. Once we get the hang of something, I think what you've had three expectations that's a good way to think about it. Actually, the way you're using it is very that's very useful yeah, and I don't keep my prompts either. Dan: I don't keep my prompts because then I'm becoming a bit of an automaton, right? So every time I start I go through the prompt, you know. And you know, I kind of have it in my head what the prompts are, but I want to see each time. Maybe I'll make a change this time and I don't want to cut myself out from the change, right, yeah, but my sense is that you went back and you could actually observe yourself learning the alphabet, you know first grade for me or learning the numbering system first grade for me. I bet the Dan who's going through this AI experience at 80 isn't much different from the. Dan at six years old, going through learning how to read and write and doing arithmetic. I bet I'm following pretty much the same pattern and that's a capability, that's a yeah, that is a really capability. Dean: Isn't that funny. It's like I remember I still remember like vividly being in kindergarten in january of 1972 and learning that something happened over the Christmas break there that we switched to, we had a new year and now it's not 1971, it's 1972. I remember just. I'm just. It's so funny how that made such an impression on me that now I knew something new. You know this is. Dan: I don't, you know how you just have total unawareness of something. Dean: And then all of a sudden now I know it's 1972, I know my place in time here yeah, yeah, I used to, I, when I was coaching. Dan: You know the first year of strategic coach program and I would talk about how long things took to get a result. You know. Dean: Yeah. Dan: So I said you know you know. I said the big difference that you're going to find being a coach is that you're essentially you're going from a time and effort economy to get a result just getting a result and shortening the amount of time it takes you to get a result. I said that's the big change that's going to take in the program. And I said, for example, I've noticed because I had a lot of really top life insurance agents in the program in the 1970s and 1980s insurance agents in the program in the 1970s and 1980s and they would talk about the big cases. You know the big cases, you know where they would get paid in those days. They get paid $100,000 for life insurance policy and they say you know those big cases, they can take two or three years. You know, take two or three years before them. And I said, actually, I said they were instantaneous. Actually, you got the sale instantaneously. And they said well, what do you mean? No, I put two. No, I said it took two or three years not getting Getting the case was actually instantaneous. It's just that you spend a lot of time not getting the case. What? if you just eliminated the amount of time not getting the case. What if you just eliminated the amount of time not getting the case and just got the case? Then the results would be instantaneous. I think that's really what we're after. Dean: Yes, I agree. I was just talking with somebody about that today. I didn't use those words, but the way you describe it is. You know that people spend a long time talking about realtors in specific. You know that they're getting the listing happens right away, but they do spend a lot of time not getting the listing here. Dan: Yeah, yeah, I remember. First I think it was certainly in the first five years I had a guy from Alberta who was apparently the top residential real estate. You know he was the top agent for the year. He had 240 sales in one year. And people say how does he do that? You can't do that number of presentations in a year, you just can't do that. I said, well, he doesn't do any presentations, he's got trained actors who do presentations. Right, he said a lot of actors spend 90% of their career unemployed. They've got to be waiters or they've got to do this and that. And he just found really great presenters who put on a great theatrical performance and they would do five or six of five or six of them a day, and he had a limousine driver. He had a limousine service that picked them up he would even have the limousine pick up the people to come for the presentation and they said yeah, but look at the cost. I said what cost? what cost indeed, but there you find the divide line between a mediocre person is the cost. He didn't think it was the cost at all. It was just an investment in him not doing presentations. And then he had an accountant who did all the you know he had a trained accountant who did all the. You know the paperwork. Dean: Yes, yeah, I think that's amazing Duplicating. Somebody has the capability to do a presentation, an actor. They're armed with the right script. They have the ability now to further somebody's goal. I meant to mention Dan. You've got a big day in Ohio this weekend. You got Shadur Sanders, went to the Browns in the NFL draft. Dan: I think they've made some bad moves, but I think that one's going to turn out to be one of their good ones. Dean: Yeah, I think so too. Dan: Especially for the coach he's getting. If you're a pocket quarterback, you do Stefanski, you know. I mean, yeah, he's a good coach. Dean: I forget whether are you a Browns or Bengals. Bengals. Cincinnati they're part of the Confederacy. Dan: They're part of the Confederacy, you know we don't yeah. They're a little bit too south. You know Cleveland. Actually, the first game I ever saw was with Jim Brown breaking the rushing record. His rookie year he broke one game rushing record. That was the first year. Dean: I ever saw a game. Dan: Yeah and yeah, yeah. It's in the blood, can't get rid of it. You know everything. Dean: Yeah, but anyway, but I rid of it, you know everything. Dan: Yeah, but anyway. But I think this is. You know we're zeroing in on something neat here. It's not getting anything you want. It's the result you want. How long does it take you to get it? I think that's really the issue. Dean: Yeah, yeah and people are vastly different in terms of the results that they were but I think that there's a difference too, that you mentioned that there's a lot of room for the gap, and I think there's a big gap between people's desires and what they're able to actually achieve. You know that I think people would love to have six-pack abs if they didn't have to go through the work of getting them. You know if there's a bypass to that, if you could just have somebody else do the sit-ups and you get the six-pack. That's what I think that AI and I mean the new, that amplified kind of capability multiplier is, but it requires vision to attach to it. It's almost like the software, yeah. Dan: Yeah, Meaning, making meaning, actually creating meaning. One of my quarterly books was you Are Not a Computer you know where. I just argue against the case that the human brain is just an information processor and therefore machines that can process information faster than human beings, then they're smarter. Dean: And. Dan: I said, if human beings were information processors. Actually I don't think we're very good information processors from the standpoint of accuracy and efficiency. I think we're terrible. Actually, I think we're terrible. We want to change things like repeat this sentence. It's got 10 words in it. We get about two words, seven or eight. We said yeah, I think I'm gonna go change one of the words right, you know very easy see what happens here, and I think what we're looking for is new, interesting combinations of experiences. I think we really like that. I think we like putting things together in a new way that gives us a little, gives us a little jolt of dopamine. Dean: I think that's true. That's like music, you know. It's like every. All the notes have already been created, but yet we still make new songs, some combination of the same eight notes in an octave, you know, yeah I think it would be. Dan: Uh, what was that song for that celine dion's name from the titanic? You know they were. The two lovers were in front of the boat and then yes, the wind blowing them in there. Seeing the sun interesting song the first time you heard it. But you're in a cell by yourself and there it plays every three minutes, 24 hours a day. You'd hang yourself. Dean: Absolutely yeah. Dan: That's the truth. Yeah, what'd you get? What's a pickup from the day. Dean: I like your approach of you know, of using the way you're using perplexity. I think that's a big planting for me to think about over the next week. Here is this using capabilities to create an ability bypass for people that they don't need to have the ability to get the result that they want. You know, because that's kind of the thing, even though people they would have the capability to create a result but they don't have an ability, comes in many different ways. You know, I think that the technical know-how, the creative ability, the executive function, the discipline, the patience, all those things are application things and if we can bypass all of that, I the that kind of blends with this idea of results but it's being in the process of constantly being in the action and the activity of making something faster and easier. Dan: I don't think. I think it's the activity of making things easier and faster, and bigger and better. I think that's what we love. We love that experience of doing that. And once we've done it once, we're not too interested in doing it the next time. Dean: We're looking for something else to do it with, I think who, not how, fits in that way right of doing you see what, you see what you want, and not having that awareness, even your, you know your checklist of can I get this without doing anything? Yeah, you know, or what's the least that I mean and the answer is never. Dan: No, right, almost never. Dean: Never, yes, right. Dan: Yeah, what happens is I identify just the one thing I have to do. I just have to do this one thing. Then the next question is what's the least I can do to get it? And I say this one thing Can I get it faster or easier? Okay, and then the third thing is then who's somebody else who can do that faster, easier thing for you? And then you're on to the next thing. But I think it's a continual activity. It isn't. It's never a being there you know, because then you're in the gap that's right yeah, yeah, anyway, always delightful dan another, uh, one hour of sunday morning well spent. Dean: Yeah, absolutely that's exactly right, always enjoyable. Are we on next week? Dan: yes, I believe yes, we are perfect, all right, okay here, okay, thank you thanks dan bye okay, bye.
In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It's not as hard, risky, or expensive as it used to be. There's no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.Show Notes: It's desirable to be trained and taught by people who have been through what you have or worse because you're looking for shortcuts. The activity of selling has to be facilitated by technological solutions, especially as they get more powerful. Using technology to promote, market, and create buying behaviors is always a moving target. Taking on whatever the cutting edge is without alienating the masses is a delicate balance. The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast. People can sense authenticity very quickly. The rules that work for scarce mediums don't work for abundant mediums. Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting. Audience-building might have as much to do with your personality as it does with the work you're putting in. Some people just know how to manifest and manage energy in a magical way. Resources: Download your FREE digital version of Mike's bestselling book, “Ai Accelerator”The Strategic Coach® ProgramGrowing Great Leadership by Dan Sullivan
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
Do you feel torn between the company you have and the one you wish you had? In this episode, Dan Sullivan reveals The Second Company Secret—how successful entrepreneurs leverage their first (real) company to fuel a second (multiplier) company built on intellectual property. Discover how to eliminate tension between the two, protect your creativity, and unlock exponential growth. Here's some of what you'll learn in this episode:Why your real company frustrates you.Why your imaginary company seems perfect.What you can do with the new Second Company Secret thinking tool.What you'll come to realize if you closely examine your two companies. Show Notes: Entrepreneurs often undervalue their real company while idolizing an imagined “perfect” version. Your real company isn't the problem—your thinking about it is. Your most creative breakthroughs feel tied to this unrealized vision, but it lacks traction. Your second company allows you to see the value of your first company. You could be making money at one company while still resenting how much of your time it takes up. Your second company thrives through collaboration, not through your time and effort. Structure and partners are non-negotiable—they're the multipliers of your vision. You bring the vision and capabilities, and your partners bring the reach. When your second company succeeds, it fuels even greater creativity and innovation in your first. The solutions you create are your intellectual property. Take steps to protect them. Resources: Unique Ability® The V.C.R. Formula Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage What Is An Impact Filter?
Thinking about the best hire for your business? Look no further - it's a CFO! In this episode, Deborah sits down with Ahuva Gruen, a seasoned fractional CFO who has helped countless businesses achieve financial clarity, scalability, and success. Tune in now and discover why this role might be the game-changer your business has been waiting for! Here are the things to expect in the episode:What is a fractional CFO?The difference between a regular CFO and a fractional CFO.Why hiring a fractional CFO might be the best financial decision for your business.Common challenges that most small businesses face.Specific examples of how Ahuva helped clients improve their businesses.And much more! About Ahuva:Ahuva is a seasoned Fractional CFO with over 20 years of experience, dedicated to transforming businesses and unlocking their financial potential. Leveraging her CPA and CFO expertise, she provides clarity to entrepreneurs, helping them optimize pricing, secure financing, and eliminate obstacles. As the founder of her own business, Ahuva partners with clients as a strategic advisor, empowering them to achieve growth, profitability, and long-term success through informed financial decisions and visionary guidance. Connect with Ahuva Gruen!Website: https://www.agfinancialcpa.com/LinkedIn: https://www.linkedin.com/in/ahuvagruen/ Book Recommendations:Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy Great at Work: The Hidden Habits of Top Performers by Morten T. Hansen Crucial Conversations: Tools for Talking When Stakes are High by Al Switzler, Ron McMillan, Joseph Grenny, Emily Gregory, Kerry Patterson Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress
Send us a textFormer Alaska State Senator and Iraq war veteran Josh Revak was born and raised in Minnesota. While serving in the Army in the early 2000s, a mortar blast in Iraq blew a quarter-sized hole through the back of his foot. He then got his first job in politics back in Minnesota working on John McCain's 2008 presidential campaign. Then, while visiting the Alaska family of a fellow soldier who had been killed in Iraq, Revak met Congressman Don Young's staff who suggested he apply for a job in the congressman's office. After 8 years working for Don Young and Senator Dan Sullivan, Revak ran for the Alaska State House in 2018 defeating incumbent Charisse Millett in the Republican primary and was elected to represent the Abbott Loop Area of Anchorage. When State Senator Chris Birch suddenly passed away, Revak was appointed to that seat by Governor Dunleavy. In 2022 with the sudden death of Don Young, Revak ran for that seat with the endorsement of Don Young's widow. After Mary Peltola ultimately won the seat, Revak went to work for Peltola's office. He is now lobbying for the drone program at the University of Alaska Fairbanks.Watch Josh Revak perform on Governor Mike Huckabee's Fox talk show in 2010 here.
This week we're excited to present a conversation from this year's edition of New Directors/New Films with Blue Sun Palace director Constance Tsang and cast members Ke-Xi Wu and Murielle Hsieh. This conversation was moderated by New Directors/New Films co-chair Dan Sullivan. Blue Sun Palace is now in select theaters, courtesy of Dekanalog. For more than 30 years the Taiwanese actor Lee Kang-sheng has forged an indelible, inimitable creative partnership with Tsai Ming-liang. Lee makes as big an impression in Constance Tsang's Blue Sun Palace, which relocates him to working-class Queens. When wayward Taiwanese immigrant Cheung (Lee) finds his life of part-time work and light extramarital affairs shattered by violence, he connects with workers at a small Queens salon, victims themselves to the indignities forced upon strangers in a strange land. But Blue Sun Palace is no misery showcase. Intimacy and warmth co-exist with economic anxieties and deep grief that are articulated with uncommon intelligence and understanding of how adults endure any given day. In this debut feature, awarded the French Touch Prize by the jury at the 2024 Cannes Critics' Week, Tsang shapes an immigrant's tale, a relationship drama, a workplace comedy, and a great New York story in one.
What helped the most successful leaders in the world reach that level? Mindset. Dan Sullivan and Peter Diamandis discuss the mindsets and the secret ingredients needed to be successful and happy. In this episode: When you set a big goal and let everybody know, it focuses the mind like nothing else. Why having measurable, accessible goals is critical to being optimistic. The most successful people on earth have an unwavering belief in themselves.
Episode Highlights[00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.[02:23] Is Your Routine Serving You or Stagnating You? Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.[04:48] What REAL Progress Looks Like A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far you've come.[07:16] Are You Avoiding the Real Problem? The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problem—and whether they've been avoiding it.[09:29] Get in the Right Rooms with the Right People A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isn't optional—it's essential.
What if you could completely transform your business – your brand, messaging, positioning, even your content – using Ai in just THREE DAYS?Sound impossible? Well, that's exactly what we accomplished with Jonathan Friedman, founder of the architectural studio Liminal. Jonathan was stuck competing in a crowded market until we used Ai to redefine his entire business from the ground up.In this episode, Jonathan joins me to break down exactly how we did it, step-by-step. You'll hear how we turned Ai into our “invisible team member,” speeding up research, creative ideation, content creation, and marketing strategy at incredible speeds. We crafted a 250-page book, a TED Talk, multiple videos, 50 elevator pitches, and generated a list of over 300 targeted channel marketing partners – all in just 72 hours.Bottom line? Jonathan is now positioned to double his revenue goals this year. The best part? We had a blast doing it!Ready to make Ai your new best team member? Then, let's get started.KEY INSIGHTS & TAKEAWAYS:
Keren Eldad is the author of Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More. She specializes in taking high achievers out of the futility of constant pursuit and into their greatest levels of success and fulfillment. Her coaching clients include Olympic athletes, politicians, Hollywood stars, supermodels, Special Forces operatives, and serial entrepreneurs. Keren is a former C-suite executive who has lived and worked in 17 countries and on four continents, and who now coaches leaders all around the globe in four languages: English, Spanish, Hebrew, and French. Mentioned on the ShowKeren's website: https://kereneldad.com/home/Connect with Keren on LinkedIn: https://www.linkedin.com/in/keren-eldadKeren's book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More: https://a.co/d/2D8JJGeThe Status Game by Will Storr: https://a.co/d/4MgVu2J10x is Easier than 2x by Dan Sullivan: https://a.co/d/7iQ0HivRichistan by Robert Frank: https://a.co/d/745PSeZGood by Jocko Willink: https://youtu.be/IdTMDpizis8?si=Etj6h7iQx2X8BVcFThe Man in the Arena, excerpt from Teddy Roosevelt: https://youtu.be/A311CnTjfos?si=tx-9Jz5zjllcRkcg_______________________Connect with O'Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/Learn more about O'Brien: https://obrienmcmahon.com/________________________Timestamps(2:40) - Meet Keren Eldad.(2:58) - How did you come to do the work that you do today?(9:18) - Why are overachievers reluctant to admit they're overachievers?(10:38) - What's the difference between healthy and unhealthy achievement?(16:51) - What does it mean to want to become "nobody"?(18:47) - How do you coach people to let go of status without losing the natural achiever desires?(26:04) - How does a person rein in their ego and stop playing the status game?(33:01) - What is and what isn't self-acceptance?(38:41) - How do you help people break up with anger?(50:35) - What do people get wrong about happiness?(54:25) - How do we cultivate more of a service mindset?(55:03) - True purpose: Climbing the "second mountain".(57:33) - Final thoughts for overachievers.
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
Are you prepared for the biggest economic shift in 80 years? In this episode, Dan Sullivan reveals how the new global tariff landscape creates unprecedented opportunities for agile entrepreneurs. Learn why the post-WWII economic order is over, how to adapt your business model, and why being alert, curious, and resourceful is the secret to success in this emerging era. Here's some of what you'll learn in this episode: The real history behind today's tariffs—and why it matters for your business.How WWII transformed the U.S. economy into a global powerhouse.Why the U.S. dollar leads world trade (and why that's changing).Why the U.S. Navy started protecting trade routes around the world.Five critical strategies every entrepreneur must adopt now.A simple framework to help clients regain confidence in uncertain times.Why China faces unprecedented challenges in this new era. Show Notes: On April 3, the U.S. announced tariffs of 10% for most countries, with higher rates for nations with significant trade imbalances. Post-WWII, the U.S. economy was self-sufficient, yet other countries charged tariffs on U.S. goods while enjoying tariff-free access to American markets. One-sided tariffs led American corporations to offshore factories, costing U.S. jobs and prosperity. Trump's tariffs are a negotiation tactic to reset unfair trade terms and bring manufacturing back to the U.S. China's current trade practices make it the primary target of aggressive tariffs (now 125%). U.S. companies abroad face tariffs unless they relocate production home—creating a surge in domestic opportunities for entrepreneurs. You want to be the buyer in every negotiation. The buyer is the one who can walk away from the table. The United States is the best place to sell a product created anywhere in the world because it has the most customers. Tariffs aren't about fairness. They're about trade. Entrepreneurs are skilled at responding very quickly to new dangers and new opportunities and developing new strengths in the process. Global supply chains are fracturing, forcing businesses to source locally and regionally. During uncertain times, people feel as though they've lost their future. You can help clients and customers rebuild confidence in their future by focusing on their dangers, opportunities, and strengths (D.O.S.®). The 1945–1992 economic order was a historical anomaly, and we won't see anything like it again. AI reduces labor costs (and creates new opportunities for entrepreneurs as a result). Resources: Perplexity Trump: The Art of the Deal by Donald J. Trump and Tony Schwartz The D.O.S. Conversation® by Dan Sullivan The Great Meltdown by Dan Sullivan Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
What if predictability is the ultimate competitive advantage? Dan Sullivan and Jeffrey Madoff dissect how standards and intent create unshakable trust in business and in life. Learn why elite entrepreneurs prioritize dependable relationships over short-term gains, how to spot (and avoid) toxic partnerships, and why money is just a metric—not the mission. Show Notes: Humans don't like unanswerable questions. You can't seek answers unless you have questions, and you have to ask the right questions. Prediction is necessary for survival, which is why we're always looking for things we can count on in the future. A lot of power comes with the belief that your intelligence is better than someone else's intelligence. Thought is a luxury. Only those freed from survival mode can engage deeply with creativity, innovation, and purpose. Humans aren't information processors—they're meaning makers. Purpose is created out of greater and greater freedom of money, time, and relationships. Money is the scorecard, not the game. The greatest contribution you can make to another person is your standards. Teams thrive when they know your standards are non-negotiable, even if it's uncomfortable. Resources: Same As Ever by Morgan Housel You Are Not A Computer by Dan Sullivan The 4 Freedoms That Motivate Successful Entrepreneurs Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®
Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer's secret weapon.Show Notes:To figure out what gets talked about, you have to combine everything you're telling with everything you're being told.You share when you're good because you have competition. Others share when you're great because they don't think you have any competition.Saying when you're good is trying to make a convincing argument. Being told when you're great is your compelling offer.How you're making people feel transcends what you do for them.Your messaging should include both what you do and what happens when someone participates.Measuring impact is hard in the short term, but unavoidable in the long term.Resources:The Four FreedomsThe Self-Managing Company by Dan SullivanThe Strategic Coach Entrepreneurial Time System®The End of the World is Just the Beginning by Peter Zeihan
Target Market Insights: Multifamily Real Estate Marketing Tips
Dr. Jason Williams is the founder and CEO of Ironclad Underwriting, where he helps investors simplify and strengthen multifamily deal analysis. With a background as a PhD-level chemical engineer, Jason brings a systems-based approach to underwriting, having transitioned from single-family rentals to large-scale multifamily syndications. He now teaches investors how to build smarter models, avoid costly assumptions, and raise their underwriting IQ. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Jason transitioned from engineering to real estate, bringing over 15 years of data analysis experience into underwriting. Many investors make critical underwriting mistakes by misunderstanding Excel models or relying too heavily on templates without verification. His Ironclad Underwriting model is built for flexibility and clarity, especially helpful when dealing with creative financing. He emphasizes third-party validation for all assumptions—especially from stakeholders who will be executing the plan. Property management can make or break a deal. Vet thoroughly and don't underestimate their impact. Topics From PhD to Real Estate Pro Jason started investing in 2003 while in grad school and held rentals throughout his career. In 2017, he discovered syndications through Joe Fairless and began scaling into larger multifamily deals. After being laid off, he used the opportunity to go full-time into real estate. Underwriting with Precision Took his R&D background to build underwriting models that minimize user error and reduce complexity. Developed Ironclad Underwriting to “dumb down” deal data without compromising accuracy. Emphasizes that many common models can be broken easily—triple dipping rent bumps, broken formulas, or overwritten cells. Common Mistakes Investors Make Trusting broker/owner numbers without verification. Over-projecting rent growth based on temporary trends. Blindly following a coach or a guru's assumptions without understanding the logic. Using inherited underwriting models that have dead or disconnected cells. How to Use an Underwriting Model the Right Way Breaks rent data into: current, property management estimate, and pro forma rent. Encourages using third-party consultants for accurate insurance, taxes, and property management costs. Property managers must be part of the business plan validation process. Navigating the Market Cycle Expects a wave of opportunities as more owners face distress or pre-foreclosure. Believes creative financing will play a larger role—models must be able to handle these deal structures. Warns that relying on outdated assumptions or models not built for flexibility can lead to catastrophic results.
Welcome to the first episode in my new Double Your CEO Paycheck series! If you've ever felt stuck in the cash flow hamster wheel—always working, always hustling, but not seeing the payoff—this episode is your first step toward freedom. We're diving into the mindset shifts that high-earning CEOs embrace to build real, lasting profitability. I'll share why people tend to get stuck on the cash flow hamster wheel, then I'll walk you through four powerful journal prompts to uncover what you actually love doing, what feels effortless, and what brings in the most money. If you're ready to get creative about your challenges instead of stuck in what you can't do, this one's for you.
Do you struggle with scaling your business because you're still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x'd her business without burning out or sacrificing innovation. Here's some of what you'll learn in this episode:Why the healthcare system is under unprecedent pressure—and where the biggest gaps exist for entrepreneurs.The critical mindset shift that all entrepreneurs must make if they want to grow.Why trying to do everything yourself is the fastest path to burnout (and how to avoid it).Why business coaching should be viewed as an investment, not a cost.Why Nicole became an entrepreneur in the healthcare industry.The mindset change that helped Nicole scale her business without sacrificing her sanity.How to find the right person for every role.Why the healthcare system needs innovative problem solvers.The limitless growth potential in healthcare. Show Notes: AI has revolutionized healthcare, delivering results in minutes instead of months. Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest. Doctors can't compete with patients who self-educate via social media. Healthcare is largely a disease-management industry, not a wellness system. Canada's healthcare system is fragile—but also ripe for innovation. Entrepreneurship can be isolating without the right peer support. If you're busy trying to be an expert at everything, you may miss out on critical opportunities. Delegation frees up mental space for creativity and strategy. It's important to unplug and recharge so that you can be there for your clients, your team, and your community. Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully. Leading a team can be scary, especially for first-time entrepreneurs. Strategic Coach connects entrepreneurs to accelerate learning and growth. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage Unique Ability® Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only)
Send us a textIn this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on challenging projects—from creating a quilt from vintage blocks to building an online course business—and break down the four stages of growth: courage, commitment, capability, and confidence. This episode offers practical insights for anyone looking to expand their creative skills or transform their passion into a profession.Note: Some links below are affiliate links, which means that if you use them to purchase the product, I'll earn a small commission at no extra charge to you! Key PointsMy experience with the "Ava" quilt challenge and how it prepared me for bigger challengesThe Four C's Formula by Dan Sullivan: Courage, Commitment, Capability, and ConfidenceThe importance of giving yourself permission to be a beginner and take time to learnWhy celebrating small gains and progress is essential for growthResources MentionedThe Four C's Formula by Dan Sullivan: Link to bookletThe Gap and the Gain by Dan Sullivan and Dr. Benjamin HardySponsorThis episode is sponsored by Susan's Free Motion Quilting Masterclass, an on-demand comprehensive course for mastering freehand quilting skills and design decisions. Learn more at stitchedbysusaon.com/learn.Questions for ReflectionWhat vision are you holding that's bigger than your current skills?What would taking the first step of courage into something new look like for you today?How can you better celebrate your small gains and progress?Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
What if leadership isn't about titles, but about creating new capabilities others can observe? In this episode, Dan Sullivan and Shannon Waller break down the shift from bureaucratic management to self-leadership in the networked economy. Learn the four-step process to transform uncertainty into confidence—and why focusing on problems is the death of innovation. Here's some of what you'll learn in this episode:The four-step process that always makes you an inspiring leader.Why a goal isn't a destination.The big difference between a role and a job.Why there are no orders in the network economy.How Dan is finally revealing his process in a new book.Why unique skills are generally wasted in bureaucracies. Show Notes: Self-leadership starts with creating new capabilities—not waiting for permission. Anytime you're doing something that creates a new capability, and other people observe you doing that, that's leadership. Your activity of creating a new capability gives others the confidence that they too can have the courage to create a new capability. The pandemic created a network economy. Great technologies like Zoom have enabled people to work remotely. Many management activities within a company can now be handled by apps. Bureaucracies punish boundary-crossing, while networked teams reward it. When people get possessive about their territory, it shuts down creativity. Instead of trying to fix problems (or worse, just complaining about them), create solutions that make problems irrelevant. Confidence comes after courage—not the other way around. Resources: Growing Great Leadership by Dan Sullivan The Self-Managing Company by Dan Sullivan The Team Success Handbook by Shannon Waller Who Not How by Dan Sullivan and Dr. Benjamin Hardy The 4 C's Formula by Dan Sullivan
The Democrats are identifying themselves as a minority party, and right now, only 21percent of Americans support them. Dan Sullivan and Mark Young discuss why the Democratic Party is being rejected and how the Republican Party can best take advantage of the situation. · Marxism got into the Democratic Party in a big way in the mid-1960s. · If you control the schools, Hollywood, and the media, then you control the narrative, the next generation, and the federal bureaucracy. · What Elon Musk is doing with his DOGE organization is a great historic moment because it's the first time in human history that you can audit government. · If the Democrats had any leadership in their party, the leadership would come from the politically elected officials, not from non-elected district judges. · The Republicans captured the House, the Senate, and the White House, but not the legal system. · The word “democracy” is never used in either the Declaration of Independence or the U.S. Constitution. · The founders of the U.S. saw democracy as a method, not as a structure and a process. · Politics in America became much more ideologically focused after the Soviet Union collapsed. Links: Blink by Malcolm Gladwell
Ever wondered how to reboot your life's operating system for boundless success and purpose? In a world filled with challenges, demands, and distractions, many of us have experienced moments when we yearn for a fresh start, a way to unleash our full potential and discover true success and purpose. But how can one truly reboot their life's operating system to reach new heights and fulfill their dreams? The answer might lie in a profound journey of self-discovery and transformation. Mike Koenigs, a bestselling author, serial entrepreneur, speaker, and interactive online personality and influencer, takes a look back at that time when he had a transformative experience that turned his life around. He emphasizes the importance of shedding limiting beliefs, and seeking coaching and also underlines the significance of fostering connections with remarkable people. In this episode of The Greatness Machine, Darius and Mike Koenigs cover essential topics, including maximizing value creation, understanding personal strengths, transformative experiences, and the power of storytelling. They emphasize the importance of self-awareness and building a strong personal brand. Topics include: Maximizing value creation and avoiding unnecessary work The importance of understanding one's strengths and tendencies Mike shares his transformative experience that changed his life The importance of seeking coaching, being part of groups, and attending events to expand horizons Mike talks about Dan Sullivan's DOS Framework The value of having a strong personal brand before exiting a business Mike reveals one key to personal growth and happiness The power of crafting a compelling story and how it can transform your life Upgrading your identity and operating system to eliminate self-imposed limitations And other topics… Connect with Mike: Website: https://www.mikekoenigs.com/ Website: https://www.paidforlife.com/ Website: https://www.referralparty.com/ LinkedIn: https://www.linkedin.com/in/mikekoenigs Instagram: https://www.instagram.com/mikekoenigs/ Twitter: https://twitter.com/MikeKoenigsReal Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsored by: Huel: Try Huel with 15% OFF + Free Gift for New Customers today using my code greatness at https://huel.com/greatness. Fuel your best performance with Huel today! Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/DARIUS. NPR Tech Unheard Podcast: Tune into Tech Unheard from Arm and NPM—wherever you get your podcasts. Shipstation: Go to shipstation.com and use code GREATNESS to sign up for your FREE trial. Shopify: Sign up for a $1/month trial period at shopify.com/darius. Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices
Joe Polish and Dan Sullivan dive deep into the historic economic shift unfolding in the U.S., from reciprocal tariffs to the resurgence of American manufacturing. They explore how these changes could transform the global economy, reduce national debt, and spark a new era of entrepreneurship and growth. Here's a glance at what you'll discover in this episode: The U.S. Was the World's Salesman—Now It's the Buyer: Dan and Joe discuss the historic economic shift that's turning America into the world's most powerful customer, forcing global manufacturers to play by new rules or get left behind. The 80-Year Illusion of Free Trade—and the Hidden Cost Americans Have Been Paying: Dan exposes why free trade never truly existed, how the U.S. was economically handcuffed for decades, and why that era is coming to an end. Inside Elon Musk's Role in U.S. Economic Policy: From tracking every government check to auditing inefficiencies, learn how Musk's AI-powered financial oversight could slash national debt and rewrite the future of government spending. Trump's Biggest Move Yet: The Trillion-Dollar Tariff Strategy That Could Reshape the Global Economy: Here's why Trump's economic playbook is sending shockwaves through international markets—and why foreign corporations are scrambling to relocate to the U.S. The “Nice Idea” Fallacy—And the $36 Trillion Question No One Wants to Answer: Dan shares the single most powerful question that exposes bad economic policies and explains why most politicians refuse to ask it. The Historic Moment No One is Talking About, But Will Shape the Next 50 Years: Why the U.S. is poised to enter an economic warp drive, and how tax cuts, manufacturing shifts, and a fundamental power shift could transform the financial landscape for entrepreneurs. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Ever feel like you're drowning in admin or mundane tasks, knowing you could be focusing on your bigger future? Dan Sullivan and I have been there.In this episode of Capability Amplifier, we dive headfirst into the idea of adding Ai to your team – a powerful new “employee” that can handle everything from research to video storytelling.But the twist? As Dan and I unpack the nuts and bolts of using Ai tools, we realize something bigger...Ai can serve as a mirror, helping you reclaim (and reinvent) your PAST so you can power up your FUTURE. If you've been worried that technology will erase who you really are, think again. This might just be your ultimate “Future-Self Amplifier.”KEY INSIGHTS & TAKEAWAYSInstant “MBA-Level” Research on DemandUsing tools like OpenAI's Operator, Mike can instruct a “digital assistant” to log into Amazon, gather Dan's entire book catalog, reviews, and more—in minutes. This replaces days of grunt work and eliminates procrastination.Better, Faster First DraftsBy feeding AI your raw ideas, or even transcripts of past content, you can get a cohesive outline or polished script in seconds. Your human team will love you for showing up with clarity and focus.Turning Reflection into a SuperpowerDan views AI as a feedback machine that reminds you of your best stories and greatest strengths. Think of it as a living, dynamic mirror that knows your achievements—empowering you to leverage them now.How AI Frees Your Mind (Not Replaces It)Rather than being “less busy,” Mike uses AI to become more effective. No more friction or mental blocks—just hyper-fast iteration. That kind of momentum can transform your entrepreneurial life.Building Your Future Self from Your PastDan's big revelation: “The more you reuse the best parts of your past, the more you know about your future.” AI accelerates that discovery by surfacing hidden strengths and forgotten wins so you can deploy them now.Synthetic StorytellingTools like Invideo can create fully AI-generated videos—characters, voiceovers, animations. This is ideal for first-draft narratives, brand stories, and even personal “mini-documentaries.” You'll never look at content creation the same way again.Therapy…or a Fast-Track to Knowing Yourself?“Knowing how to be who you actually are” can eclipse years of therapy. By reconstructing your journey—failures, comebacks, and big wins—you craft a narrative that not only sells your offer but also reaffirms who you truly are.TIME STAMPS[00:00:00] AI as a New Team Member Mike explains how AI tools crush procrastination and free him to focus on creative (and profitable) work.[00:01:35] Seeing Your Future Through Your Past Dan observes how AI helps entrepreneurs “mine” their personal histories for gold, ultimately boosting confidence.[00:03:46] Game-Changing Tools A live demonstration of OpenAI's Operator, pulling reviews and descriptions of Dan's books automatically into a Google Doc.[00:08:00] Reinventing Marketing & Research Mike shares how AI is like having an on-demand MBA researcher—immediate, iterative, and personalized.[00:18:06] Why Tech Can't Match Human Complexity Dan reveals his new book idea: “Technology Is Trying Hard to Keep Up”—an argument about the unmatched power of human consciousness.[00:30:10] Synthetic Videos & Brand Story Mike showcases Invideo, an AI tool that generates entire mini-documentaries—voiceovers, characters, and all—from just a script.[00:40:38] Your Past as Your Biggest Asset Dan dives into how collecting your “best-of” stories—and weaving them into marketing—can be more powerful than therapy.[00:50:04] The Future-Self Amplifier A final note on how combining your own internal breakthroughs with AI's external capabilities is the real formula for 10x progress.If you're ready to harness cutting-edge Ai (without losing your humanity or your personal story), this episode is your roadmap. Listen now for tangible demos, practical tips, and a major mindset shift that'll help you 10x your productivity – and reconnect with the future you've always wanted.Additional ResourcesDownload your FREE digital and/or audio version of my bestselling book, “Your Next Act!”Book your $1k Cup of Coffee with me (Mike) here. SUBSCRIBE FOR MORE VIDEOS
This week we're excited to present a conversation from this year's edition of New Directors/New Films with Familiar Touch director Sarah Friedland and cast members Kathleen Chalfant, Carolyn Michelle, and H. Jon Benjamin. This conversation was moderated by New Directors/New Films co-chair Dan Sullivan. Presented by The Museum of Modern Art and Film at Lincoln Center, the 54th edition of New Directors/New Films (ND/NF) takes place through April 13, and has, since 1972, showcased new and emerging filmmakers whose distinctive visions and risk-taking works highlight the vitality and potential of cinema. The Opening Night selection of this year's festival, Familiar Touch is about an octogenarian named Ruth (played by Kathleen Chalfant) who has been living independently, but cracks have started to emerge: toast is placed to dry in the dish rack, confusion rests on her face, the dead are spoken of in present tense while the living (such as a son right before her) go entirely unrecognized. Her entrance into an assisted-living facility begins the strange, transcendent journey that is Familiar Touch, Sarah Friedland's feature debut, which earned three awards at the 2024 Venice Film Festival, including the Lion of the Future, Best Director, and Best Actress for Chalfant's astonishing turn. Friedland builds her drama through sharp honesty, and tough as its material may be, few films are so tonally flexible, so able to turn on a dime: stray moments of tenderness, humility, even absurdity poke through, with a love and care for Ruth shown by characters and creators alike. Familiar Touch portends the arrival of major directorial talent and we were honored to have it as the opening night selection of the 54th edition of New Directors/New Films. Familiar Touch will open in select theaters beginning June 20th, courtesy of Music Box Films.
Part 1 The Gap and The Gain by Dan Sullivan Summary"The Gap and The Gain" by Dan Sullivan, co-written with Benjamin Hardy, presents a transformative mindset concept that emphasizes the importance of perspective in personal and professional development. The book focuses on two distinct mental frameworks: the 'Gap' and the 'Gain.' Key Concepts:The Gap: The 'Gap' refers to the mindset where individuals focus on their current situation compared to their ideal or future goals. This perspective often leads to feelings of inadequacy, disappointment, and frustration because it emphasizes unmet aspirations and what is lacking in one's life or progress. By measuring themselves against future goals, people tend to overlook their achievements and growth, leading to a negative and defeatist attitude.The Gain: Contrarily, the 'Gain' is the mindset that encourages individuals to measure their progress relative to where they started. This perspective promotes gratitude and acknowledgment of personal growth, triumphs, and achievements, no matter how small they may seem. It fosters a positive outlook by recognizing how far one has come rather than fixating on how far one still has to go. Practical Applications:The authors stress the importance of switching from the 'Gap' to the 'Gain' to cultivate a more fulfilling life and achieve personal growth. This can be done through practices such as journaling about accomplishments, reflecting on past successes, and regularly evaluating progress based on one's journey rather than just goals.The book also includes various strategies and exercises to help readers shift their focus and develop a habit of recognizing their own achievements and growth. Overall Message:"+The Gap and The Gain" advocates for a mindset shift that prioritizes gratitude and self-acknowledgment over unrealistic comparisons and expectations. By embracing the 'Gain' perspective, individuals can enhance their confidence, motivation, and overall happiness, leading to greater success and fulfillment in life.Part 2 The Gap and The Gain AuthorDan Sullivan is a renowned entrepreneur and coach, best known for his work in personal and business development. He is the founder of Strategic Coach, a coaching program for entrepreneurs that has helped thousands of business leaders improve their skills and mindset. The Gap and The GainRelease Date: "The Gap and The Gain" was released in 2021. The book focuses on how individuals can shift their mindset to focus on progress and gain rather than gaps, helping them to achieve greater satisfaction and success. Other Books by Dan SullivanDan Sullivan has authored various books, including:"The Strategic Coach: A Guide to The 10x Way" A guide on leveraging the power of coaching to multiply business success."Who Not How" (co-authored with Ben Hardy) A book that emphasizes the importance of focusing on who can help you, rather than how you will accomplish everything on your own."The 4C Process: A Method for Achieving Extraordinary Goals" Discusses a framework for setting and achieving extraordinary goals."The Self-Made Entrepreneur" Insights on becoming successful through self-reliance and type of entrepreneurial thinking."Your Next Chapter" A book about envisioning and creating the next phase of life or business. Best Book by Dan SullivanWhile opinions may vary based on personal taste, "Who Not How" tends to stand out as one of the most popular and impactful books due to its innovative perspective on productivity and collaboration. It has received acclaim for reshaping the way readers think about achieving their goals and has been influential in both business and personal contexts.Overall, Dan Sullivan's books emphasize pivotal concepts for personal and professional growth, with "The Gap
Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there's nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life. Your brain naturally craves certainty (science confirms this!), but this extreme thinking creates unnecessary pressure and keeps you stuck in perfectionism, waiting for conditions that might never come. The truth is, growth happens in the messy middle where you're taking imperfect action, collecting data, and making strategic pivots. In this episode, you'll learn practical frameworks to shift out of extreme thinking patterns that are stalling your growth. I'll show you how to reframe missed goals as data collection opportunities, take decisive action, and embrace "phase one" thinking that gets you moving forward. Plus, I share how my own mindset shifts led to launching my Made to Scale Mastermind and Milly Club – opportunities I would have missed if I'd stayed stuck in my all-or-nothing thinking. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Mental Flexibility Is Your Superpower – Obstacles don't mean stop, they mean pivot. When launches don't hit goals or team members struggle, resist seeing it as failure and instead look for the adjustments and data that will fuel your next success. 2️⃣ Take Imperfect Action Now – Perfectionism is just procrastination in disguise. Instead of waiting for perfect systems or perfect timing, launch the simplified version, hire before you feel "ready," and treat everything as a data collection opportunity. 3️⃣ Ask Better Questions When You Feel Stuck – When the urge to quit feels overwhelming (which is normal!), ask yourself: "If quitting wasn't an option, what would I do next?" Then take that step, no matter how small, to maintain momentum. RESOURCES MENTIONED IN THIS EPISODE: The Gap And The Gain by Dan Sullivan and Ben Hardy #525: How To Become A Master Decision Maker (& Troubleshooter) #748: Married To An Entrepreneur: A Sit Down With Hobie's and My Relationship Coach MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.
Feeling disappointed with your results? You're not alone. In this "Live Coaching Session" episode, I chat with my client Carissa as we navigate her feelings of frustration after her time in MACROS 101. Together, we explore the power of a debrief — a process of reflecting on both wins and setbacks to uncover valuable lessons. We also dive into the concept of focusing on the gap versus the gain, inspired by Dan Sullivan's book. If you've ever felt stuck dwelling on what you haven't achieved rather than celebrating how far you've come, this episode will shift your perspective and give you actionable strategies to keep moving forward. Let's get started!Find show notes at bicepsafterbabies.com/364Follow me on Instagram and Tiktok!Links:bicepsafterbabies.com/waitlist