Podcast appearances and mentions of dan sullivan

Struggling with ADHD, anxiety, or mental health challenges? Dr. Dan Sullivan, a leading expert in mental wellness, joins Rich Somers to break down the truth about these often misunderstood conditions and share actionable strategies to take control of your mental health.In this episode, Dr. Sullivan reveals how ADHD and anxiety often go undiagnosed, and why the foundation of your health—from gut function to nutrient deficiencies—can significantly impact your mental well-being. He discusses the key lifestyle changes that can improve focus and emotional stability, from managing blood sugar to optimizing your sleep. Dr. Sullivan explains why mental health is not just about medication, but a holistic approach that includes diet, exercise, and emotional support.Rich Somers emphasizes how understanding these foundational elements can empower you to make better business decisions, improve your relationships, and ultimately, build a healthier mindset.This episode will arm you with practical steps to better manage your mental health, enhance focus, and unlock new levels of success in all areas of life.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What if Ai could instantly boost your top-line revenue, radically multiply your productivity, and help you land dream opportunities – like speaking at the United Nations?In this special episode, I'm sharing my full training from the "Success Summit" hosted by Michael Rozbruch. In just 75 minutes, you'll discover exactly how to get your time back, overcome overwhelm, and use Ai to find new customers, convert leads faster, and replace hours (even weeks) of work with simple Ai tools.You'll see how I prepared a UN-approved speech and bio in just four hours using Ai…How I landed a gig at NASA…And how you can replicate these results in your own business – no tech experience needed.This episode gives you a powerful blueprint for leveraging Ai to accelerate growth, streamline operations, and leave competitors behind.KEY INSIGHTS & TAKEAWAYS:The Four Quadrants of AiLearn how Ai upgrades your personal capabilities, your team, your brand, and most importantly – your revenue.Replace and Enhance Your Team with AiDiscover how I hired the perfect "unicorn" replacement in less than two weeks by leveraging Ai to create job descriptions, screen candidates, and onboard faster.Instant Institutional Knowledge (Never Lose Information Again)See how to effortlessly capture SOPs, meeting notes, and institutional wisdom with simple tools like Otter and NotebookLM, dramatically cutting onboarding time.The Multiple Genius StrategyLeverage multiple Ai tools simultaneously to instantly become an expert on any topic, get deep prospect insights, and fact-check in real time – without the effort.Rapid Revenue and High-Value OpportunitiesSee the Ai-driven sales strategy we use to close six-figure deals in single conversations and how Ai landed me prestigious speaking engagements at the UN and NASA.Monkey Pick Good Banana (No Expertise Needed)Understand how to use Ai even if you have zero tech skills – by simply selecting the best outputs from multiple Ai "geniuses."TIME STAMPS:[00:00:00] Introduction & The Big PromiseMy keynote from Michael Rozbruch's Tax Resolution Success Summit.[00:02:51] Get Customers & Replace Your Team with AiHow Ai solves your biggest fears: overwhelm, losing knowledge, and getting customers.[00:03:25] Ai at the United Nations (in 4 hours!)The story of how Ai helped me quickly prepare a speech and bio that landed me a speaking gig at the UN.[00:07:07] Creating Synthetic Videos with InVideoWatch how I used Ai to produce professional video content without a production team.[00:09:39] The Four Quadrants of Ai ExplainedWhy Ai frameworks create freedom and how to implement them immediately.[00:18:04] Ai Superpowers & Instant ProductivityMy #1 Ai tip for multiplying your daily productivity (using your smartphone!).[00:24:13] The MAC Method & Never Losing KnowledgeHow to mentor yourself, automate tasks, and critique using Ai.[00:31:00] Hiring Unicorns with AiThe exact strategy I used to find the perfect Chief of Staff replacement in less than two weeks.[00:34:08] Fixing Email OverloadHow Fixer AI saves me two hours daily by automating email responses.[00:39:07] The Multiple Genius StrategyHow having multiple Ai experts working simultaneously transforms your business.[00:44:48] Instantly Discover High-Value Tools & OpportunitiesAi-powered prospect research and revenue opportunities.[00:56:06] NotebookLM: Capture & Leverage Institutional KnowledgeNever lose vital information or SOPs again with simple Ai-driven tools.[01:02:16] Using Ai to Find Ideal CustomersQuickly build hyper-targeted lists and gain deep insights to close bigger deals.If you're serious about multiplying your revenue, simplifying your operations, and growing faster – this episode is your ultimate Ai roadmap.PS – Here's how I can help: Join me for 2 days at Genius Network Headquarters, this Oct. 28-29, for the Ai Accelerator Live Event – register here: www.AiAccelerator.com/Live Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeCAReady to reinvent yourself, your business, and your brand, and experiencing a massive personal and professional breakthrough? Watch this.

Book your free discovery call directly, visit: www.robertjamescoaching.com In this episode Robert James explains the 'OCD gap'—the tendency to fixate on what's missing—and contrasts it with the 'gain', the progress you've already made. He shows how shifting attention from perfectionism to past achievements helps reduce obsessions and compulsions. This idea of “the gap” and “the gain” was first introduced by Dan Sullivan and Dr. Benjamin Hardy in their book The Gap and the Gain. I'll be applying it here specifically to OCD recovery and showing how you can use it in your own life. Practical tips include a daily habit of noting three things you did well and using that momentum to keep moving forward. Robert also mentions a 12-week coaching program and a free discovery call for those seeking extra support Disclaimer: Robert James Pizey (of Robert James Coaching) is not a medical professional and is also not providing therapy or medical treatment. Robert James Pizey recommends that anyone experiencing anxiety or OCD to seek professional medical help straight away to get a medical opinion and rule out other conditions or illnesses. The comments and opinions as written on this site are simply that and are not to be taken as professional medical opinions. Robert James Pizey provides coaching, education, accountability and peer support around Anxiety through his own personal experiences.  

Episode Summary: Ryan Lang and Brook Bishop break down their proprietary "Path to Mastery" framework - a four-level sequential approach that prevents service-based entrepreneurs from making costly business mistakes. Drawing insights from Alex Hermozi's $81M launch, they reveal why most business owners fail by jumping stages and how following the proper sequence from Startup to Stability to Success to Mastery creates sustainable, scalable service businesses.Key Takeaways:(01:55) The foundation of Path to Mastery: How Maslow's hierarchy, real estate leadership models, and Tony Robbins' commitment to mastery converged into this framework(07:33) Bruce Lee's principle applied to business: "Fear not the man who's practiced 10,000 kicks one time, fear the man who's practiced one kick 10,000 times"(15:55) The technology trap at startup level: Why a $2,000/month tech stack kills more service businesses than competition(21:13) The client avatar breakthrough: Why "I can help everybody" is the fastest way to marketing failure and lead wastage(30:50) Strategy and psychology shifts: The two mandatory changes required every time you level up in business (43:50) Mastery misconception: Why you don't need to master every area of your business - just master finding elite talentNotable Quotes:"Competition is for losers. We have made an incredible business out of finding the right people and partnering with them strategically." (38:09)"If you are not willing to network, build referrals, and meet people, get out of the service business today." (28:34)"You cannot afford to wing it with sales when you're starting a business because you don't get as many at-bats." (23:40)"Simplicity scales. Complexity does not scale." (17:13)"The foundation of your business should be referral, word of mouth, warm network relationships. If you do this at a high level, you will never go hungry." (25:51)Resources Mentioned:DISC Personality Assessment"Who Not How" by Dan Sullivan and Ben HardyTony Robbins' Six Human Needs frameworkPath to Mastery PDF visual frameworkEmpire Partners live eventReady to identify where you are on the Path to Mastery? Don't let another year pass stuck in the wrong sequence. Whether you're drowning in startup overwhelm or plateaued at success, reach out to Empire Partners for a strategic assessment. Email support@empirepartners.io with "PATH ASSESSMENT" in the subject line and we'll send you the quiz.Connect with Empire Partners: Subscribe to The Coaching Equation Podcast and leave a review to help more service-based entrepreneurs discover the sequential path to business mastery. Share this episode with an entrepreneur who's ready to stop chasing shiny objects and start building their empire the right way.

In this episode, I introduce you to Lea N. who is married and has her mother living with them. Lea is a lifelong learner and had been watching some organization shows. Lea came across a few guest spots of mine on those shows. Lea really resonated with what I said and got the Sunday Basket® right away. When she had been listening to those interviews, she found herself thinking “Oh I get it and I get Lisa!” She was always organized but this gave Lea a system. Lea's parents are divorced. Her mom moved in and soon after got really sick with Endocarditis, which ended up being a four and a half month stay at the hospital. Lea has a successful restaurant in the L.A. area. As an entrepreneur, you wear a lot of hats.  Lea would work and then head to the hospital. She runs her business off the Friday Workbox®, the two and half year planner, and rainbow tear pad. She just makes her “lesson plan” for the week and runs it without really referencing it again.  Right after her mom returned home to finish her recovery, her dad's girlfriend passed away from the same thing her mom was recovering from. But now, she was helping her dad to sell his girlfriend's house and get settled into a long term care facility where they could care for him and his dementia.  Unfortunately he fell about a year later, broke his hip, and ultimately passed away. That is a lot for one person to manage. That is a lot of emotion for one person to process. She's thankful she had the podcast in her ear to receive permission to feel how she felt. She was thankful for Michelle, from the Sunday Basket® club, (her other Organize 365® bestie ) for the continued guidance on the systems to maintain her organization. The color coding was a game changer for Lea. She was proud of herself when she brought one of the binders to a Lawyer and he complimented how helpful and thorough it was. Lea credits getting those binders done to the professional paper organizers from Organize 365® because she's an “obliger” and doesn't want to let others down. She sees the “trickle down,” that this will happen to her boys as well and she wants to be organized for them, when the time comes. We talk about child care. We talk about self care. But we don't talk about menopause or the period of life when you get the responsibility of your parents - eldercare. It takes a lot of time, money, and responsibility. She states it's not easy to get organized but once you do at least you aren't looking for “that paper.”  She feels great about all of the organizing she has done and with all of the unexpected life events that have come her way, she doesn't know how she could have made it through without them. She's anticipating a time when she can focus on their home with The Productive Home Solution™ program. Lea was in the middle of a home renovation and opening a second restaurant when her husband lost his job. And speaking of more unexpected life events she joked about the toll of menopause.  We talked about her desires to be even more profitable and productive with the coming of her second restaurant. And we discussed that for “busy bees”, we don't want a vacation on the beach, we wanna be producing! I explained Dan Sullivan's idea of “free days” where you are still productive. She's empowered to do more because she knows she'll never be “done”. She has peace of mind that all responsibilities are taken care of. And she's constantly evolving. Lea's advice is, “Just get the Sunday Basket®. It just gets you on the right path.”  EPISODE RESOURCES: The Sunday Basket® The Friday Workbox® The Productive Home Solution™ Sign Up for the Organize 365® Newsletter  On the Wednesday podcast, I get to talk with members of the Organize 365­® community as they share the challenges, progress, missteps and triumphs along their organizing journey. I am grateful that you are reaching out to share with me and with this community. You can see and hear transformation in action. If you are ready to share your story with us, please apply at https://organize365.com/wednesday. Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

What if the key to differentiation isn't about your product, but your perspective? Dan Sullivan reveals how to escape the crowded marketplace by shifting your focus from your needs to your clients' futures. Learn the powerful question that instantly creates partnership and makes you the most valuable person in the room. Here's some of what you'll learn in this episode:The two critical questions that clarify an entrepreneur's most impactful actions.The two time systems in which the best entrepreneurs operate.How to determine the needs of your customers and clients.A simple method to instantly engage anyone in transformative thinking about their goals.The one essential question that builds partnership and loyalty with every client.Why Strategic Coach® members continuously achieve bigger and better future outcomes. Show Notes: Stating goals as needs puts entrepreneurs in a position of asking for permission rather than leading with confidence. Bold goals are vivid pictures of yourself in the future operating at a higher level. State your ambitions based on what you truly want, not just what you think you need. Modern uncertainty means that seeing clearly beyond the next 90 days is difficult, so it's important to focus on shorter time frames and long-term vision. Your entire future lies in helping your customers and clients achieve their own futures. The real competition is not for market share, but for a person's time and attention. Every entrepreneur can offer clients something truly unique that nobody else can provide. Entrepreneurs who make every conversation about the other person hold their attention and differentiate themselves for the long term. Maintaining calm confidence in your own future lets you focus on creating breakthroughs for others. Traditional advertising talks about the seller, but true impact comes from asking clients about their future goals. Strong partnerships are built by consistently helping top clients clarify and expand their future goals together. Entrepreneurial growth is a continuous process across 100 quarters, fueled by a commitment to others' futures. Strategic Coach's unique value is opening clients' eyes to new possibilities through insightful questions, not prescribed solutions. Resources: Wanting What You Want by Dan Sullivan The D.O.S. Conversation® by Dan Sullivan

Send us a textWhat if the real secret to business breakthrough growth isn't working harder or smarter, but working differently?Join me as I unpack lessons from the book, 10X Is Easier Than 2X, that changed the game for me.  

Four compelling reasons why mastering delegation is essential for every small business owner. Show Notes Page: https://www.thehowofbusiness.com/r355-4-reasons-to-delegate/ Henry Lopez shares why effective delegation is one of the most critical skills entrepreneurs must develop to grow and eventually step away from their business. In this solo episode, Henry outlines four key reasons to delegate: to save time, leverage others' skills, develop your team, and build a business you can sell. He highlights common challenges entrepreneurs face when letting go, including perfectionism and the belief that no one else can do it better. “If you want to do great things and make a big impact, learn to delegate,” quotes John C. Maxwell, emphasizing the theme of the episode. With additional insights from past guests David Begin, Dan Sullivan, and Barbara Turley, Henry explains how to create systems and processes that make delegation successful. He also introduces free resources, including the Delegation Worksheet and Four Reasons to Delegate summary download. Listeners will walk away with practical tools and inspiration to start delegating tasks today, freeing themselves to focus on strategy, growth, and enjoying more balance in their entrepreneurial journey.. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

In this episode, we sit down with Dr. Brett Richardson, founder of DermaCautery to discuss chemical cauterization of benign skin lesions, who can perform it in the practice, and the benefits it brings to your business and your patients. Key Takeaways:Chemical cauterization of lid lesions is within the training of optometrists, and is permitted in many, but not all states.The procedure is relatively straightforward. A wooden applicator is soaked in the chemical agent. Following application, the lid lesion will no longer receive blood supply, leading to necrosis and sloughing off. Follow up is 2-3 weeks and is rare to have complications.Patients actively desire to have these skin lesions removed but aren't necessarily thinking about having it done in the optometrist's office. The lead in conversation is important and many patients will be open to receiving treatment.Staff are a great asset with this service. It is not a major burden on the team as the treatment and preparation is relatively simple. Getting them on board is key to success.Depending on the patient complaints, it may or may not be billable to insurance. For cosmetic only, it is a cash based procedure. On average, each treatment adds $350 per patient to your top line. Given most of it is a service based, most of that drops to your bottom line.What Brett is Reading:10X Is Easier Than 2X by Dan Sullivan and Dr. Benjamin HardyPractice Advantage Reading List** Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams this year - with $15 extended through June of 2026, and $10 thru the end of next year! Visit www.pecaaexamrebate.com now!**

#505 Fall Running - The Wise and the Weird Welcome to Episode #505 of the Grit2Greatness, I mean the 303 Endurance Podcast. We're your hosts Coaches Rich Soares, April Spilde and Lauren Brown. Thanks for joining us for another week of coaching questions, get gritty tips, workout wisdom and a little fun. It's a new month and today we're diving into the science and strategy behind run-specific training using the RunDot platform by Predictive Fitness. Whether you're training for a 5K, 10K, half marathon, full marathon, or trail race, this episode will help you understand how to train smarter, not harder. Hi Rich and Lauren! I am excited about the crisp fall air and the changing of the leaves. This is my favorite time of year and something I savor for as long as possible. September is my birthday month so maybe I'm partial to it, but I love this time of year and the change in the season, wearing a hoodie, perfect run weather.   Show Sponsor: Vespa Power Vespa Power Endurance helps you tap into steady, clean energy—so you stay strong, focused, and in the zone longer. Vespa is not fuel, but a metabolic catalyst that shifts your body to use more fat and less glycogen as your fuel source. Vespa comes in CV-25, Junior and Concentrate.   Less sugar. Higher performance. Faster recovery.  Home of Vespa Power Products | Optimizing Your Fat Metabolism Use discount code - 303endurance20   We've got another packed show today, starting with some exciting updates in the endurance community and a look at what's new with Grit2Greatness. Then we're diving into our Ask a Coach—how to structure your run-specific training this fall using RunDot so you're sharp and ready when race day comes. April's bringing a Get Gritty Tip that will flip the way you measure progress, and Lauren has a powerhouse workout designed to test your stamina and mental grit. And because it wouldn't be the 303 Endurance Podcast without a little fun, we're wrapping things up with our brand-new game: Not My Job—Triathlete Edition. You'll want to stick around for that one.   In Today's Show Announcements and News: Rich  Ask A Coach: Rich Get Gritty Tip: What's Your Success Criteria? TriDot Workout of the Week: Lauren Fun Segment: Not My Job! Triathlete Edition   Announcements and News:   We have several exciting things happening in the 303 and with Grit2Greatness Endurance.   She Sprints September 6th at Cherry Creek Reservoir. She Sprints Denver is the premier Triathlon and Duathlon that is suitable for all fitness levels. Bringing women together in a common goal to improve women's health and research. Using our muscles and our voices, we come together to experience a sense of accomplishment and camaraderie that has been the hallmark of the event.   Good luck Alice Koesterich and Robina Waterman!   Good luck to Stephanie Heitkemper and Caroline Young riding the Buff Classic Century Foothills.   Grit2Greatness Kits and Storefront April to give an update   Grit2Greatness Ambassador Program I'm excited to share some great news—we now have three brand sponsors supporting our athletes, with more partnerships in the works. These sponsors align with our mission to help athletes perform, look, and feel their best. The Grit2Greatness Ambassador Program is open to all athletes within our community—triathletes and runners alike—no matter which training plan you're on. Our goal is to build a space where athletes can discover their potential, stay accountable, and grow together. If you're passionate about training, racing, and sharing the sport you love, we'd love to have you join us. With 2026 being our inaugural year, our only real expectation is that you show up, give your best, and race with heart. Check the show notes to learn more and fill out the form to become part of the team. Let's grow the sport together!   Ask A Coach Sponsor: G2G Endurance New to multisport? Don't sweat it—we've got your back. At Grit2Greatness Endurance, we've partnered with TriDot and RunDot to make training simple, smart, and fun. You'll get personalized workouts, step-by-step guidance, and real results without all the confusion. Start with a 2-week free trial when you sign up through one of our links below, then keep going for as little as $14.99/month. If you've ever wondered if you could do an endurance event—this is your sign. Click the link in the show notes and let's begin! Website - Grit2Greatness Endurance Coaching Facebook - @grit2greatnessendurance Instagram - @grit2greatness_endurance   Coach April Spilde April.spilde@tridot.com  TriDot Signup - https://app.tridot.com/onboard/sign-up/aprilspilde RunDot Signup - https://app.rundot.com/onboard/sign-up/aprilspilde    Coach Lauren Brown Lauren.brown@tridot.com TriDot Signup -  RunDot Signup -    Coach Rich Soares Rich.soares@tridot.com  Rich Soares Coaching TriDot Signup - https://app.tridot.com/onboard/sign-up/richsoares RunDot Signup - https://app.rundot.com/onboard/sign-up/richsoares   Ask A Coach: Run-Specific Training and Phases with RunDot (Rich) Today we're diving into a topic that every runner—whether you're training for a 5K or a full marathon—needs to understand: run-specific training phases and how to optimize your performance using the RunDot platform by Predictive Fitness. As a TriDot Triathlon Coach, I've seen firsthand how predictive analytics can transform training outcomes. Today, we'll break down the development, race-specific, and taper phases of training, explore the importance of strength and mobility, and give you actionable tips for race rehearsals, race week workouts, and pacing strategies across different race distances. Let's get into it!” Training Phases with RunDot Development Phase (April) “This is where the foundation is built. The development phase focuses on aerobic capacity, muscular endurance, and overall durability. RunDot uses your biometric and performance data to personalize your training load—so you're not just following a generic plan, you're following your plan. Expect to see: Zone 2 endurance runs to build aerobic efficiency. Hill repeats and strides to improve strength and form. Aerobic intervals that challenge your cardiovascular system without overloading it. This phase is also where strength and mobility work are critical. Think squats, lunges, planks, and dynamic mobility drills. These movements help prevent injury and improve your running economy.” Race-Specific Phase (Lauren) “Now we shift gears. The race-specific phase is all about sharpening your race pace and simulating race conditions. RunDot adjusts your workouts based on your predicted race performance, so you're training at the right intensity. Key workouts include: Tempo runs to dial in your race pace. Long runs with race pace segments to simulate race fatigue. Intervals that mimic the demands of your target race. This is also the time for race rehearsals. Practice everything—your gear, your nutrition, your hydration strategy. If you're racing trails, get on technical terrain. If it's a road race, practice on similar surfaces and elevation profiles.” Taper Phase (Rich) “The taper phase is where the magic happens. You're reducing volume to shed fatigue while maintaining intensity to stay sharp. RunDot's predictive engine ensures you're not tapering too much or too little. During taper: Keep intensity with short intervals and strides. Reduce volume gradually. Focus on mental preparation—visualize your race, review your pacing strategy, and trust your training.” Strength & Mobility: The Unsung Heroes (Lauren) “Strength and mobility work aren't optional—they're essential. They: Prevent overuse injuries. Improve running efficiency. Enhance power and stride mechanics. RunDot integrates strength sessions based on your recovery status and training load. So if you're feeling fatigued, it'll dial back the intensity. If you're fresh, it'll push you a bit more.” Race Week Workouts & Shakeout Runs (April) “Race week is all about staying loose and confident. Here's a sample structure: Monday–Wednesday: Easy runs with strides, light strength work. Thursday–Friday: Short intervals or race pace efforts—30 to 60 seconds. Saturday: Shakeout run—15 to 20 minutes easy with a few strides. Sunday: Race day! Shakeout runs help reduce anxiety, loosen up your muscles, and reinforce your rhythm and cadence.” Race Pacing Tips by Distance 5K - Rich Go out strong but controlled. Settle into pace by the first mile. Finish with a kick. Use strides and short intervals in taper week to stay sharp. 10K - Lauren Controlled first half, push the second half. Practice pacing in race-specific workouts. Don't go out too fast—let your fitness shine in the back half. Half Marathon - April Aim for even pacing or a slight negative split. Long runs with race pace segments are key. Fuel early and consistently. Full Marathon - Rich Start conservatively—don't chase pace early. Stay steady through the middle miles. Prepare mentally for the final 10K. Practice fueling during long runs to avoid bonking. Trail vs Road Racing - Lauren Trail: Focus on effort over pace. Practice technical terrain and elevation changes. Road: Dial in cadence and pacing. Use flat intervals to simulate race conditions. Closing Thoughts - Rich “RunDot by Predictive Fitness is a game-changer. It takes the guesswork out of training and helps you peak at the right time. Whether you're chasing a PR or finishing your first race, trust the process, stay consistent, and enjoy the journey. Get Gritty Tip: What's Your Success Criteria?  One of the biggest mindset traps athletes (and high achievers in general) fall into is measuring success by what hasn't been accomplished yet—what Dan Sullivan and Dr. Benjamin Hardy call living in “the gap.” The way out is creating a Success Criteria List, which shifts your focus from what's missing to what's meaningful. Here's the challenge: Write down three to five criteria that define success for YOU—right now, in this season. Make them simple, tangible, and personal. For example: I'm successful when I show up consistently for my workouts. I'm successful when I recover well and prioritize sleep. I'm successful when I enjoy at least one workout each week with friends or teammates. Notice how none of these depend on a finish time or podium. Instead, they anchor you in daily wins that compound over time. When you measure against your own list, you gain confidence, resilience, and perspective—no matter what the scoreboard says. Action Item: Take five minutes today to craft your own Success Criteria List. Post it where you'll see it daily—on your fridge, in your training log, or on your phone. Each time you check off a criteria, you're stacking wins. Over time, this list becomes your proof that you're already making progress—and that you're firmly in “the gain.” TriDot Workout of the Week: Stamina Ride Speaking of putting in the work, April, this week's featured workout is the Long Ride, or Stamina Ride. This workout goes out to Caroline and Stephanie who are getting ready to do the Boulder Century on September 7th. We're rooting for you. I also did my own version of this on Monday, and drove out to Canon City, Colorado and road some incredible trails including the aptly named Shiv, Redemption. And the Great Escape trails. It was as great as a mental challenge as it was physical, which is why the Stamina Ride is so important. You'll start with a warmup: 10 minutes in Zone 2 with 3 x 30-second spinups and 3 x 1-minute efforts in Zone 4. Then the main set—3 x 12 minutes at Zone 4 with 5 minutes recovery, 1 x 10 minutes at Zone 2, and 10 x 10 minutes at Zone 3 with 2 minutes recovery. Keep all recoveries and balance of time in Zone 2. Here's the key—when you're in those longer stamina sessions, stay in your race position as if you're racing. Sit up to stretch if you need, then get back down and dial in. Keep your cadence steady: Zone 2 and 3 efforts at 90+ rpm, Zone 4 efforts at 80 rpm. And remember—aim to make the last repeat as strong as the first. What do you think about the Stamina ride, Rich? Anything else to add? What I really love about this stamina ride is how it mimics the demands of long-course racing. Those multiple 10-minute Zone 3 pushes let you sit right on that edge—where it's uncomfortable, but still sustainable—just like in a 70.3, full IRONMAN, or Century Ride. You're teaching your body and mind how to hold strong at race effort, manage the discomfort, and then back off just enough to go the distance. This one showed up for me last week, and I also have a century ride this weekend.  It's the perfect prep to build the resilience you need for long days in the saddle. Now, workouts like the Stamina Ride teach us grit, focus, and the ability to stay locked in for the long haul. But triathlon isn't just about the grind—it's also about enjoying the ride, laughing a little, and not taking ourselves too seriously. That's why we've got a fun segment lined up next!    Fun Segment: Not My Job! Triathlete Edition   In NPR's Wait, Wait, Don't Tell Me!, the “Not My Job” segment brings in a celebrity guest and quizzes them on something totally unrelated to their expertise. I thought we'd take a spin on our own version of this by answering questions that are triathlon related.   Q1: In Finland, there's a sport where athletes race while carrying what unusual item? A) A log the size of a small tree B) Another human C) A refrigerator door Answer: B (Wife-Carrying Race) https://www.wife-carrying.org/   Q2: What's the official name of the extreme sport that involves racing iron beds down the street? A) Bed Races B) Snooze Cruise C) Mattress Dash Answer: A (Bed Races) https://www.fox21news.com/news/2025-cripple-creek-bed-race-for-pearl-devere-day/#:~:text=(CRIPPLE%20CREEK%2C%20Colo.),to%20celebrate%20Pearl%20DeVere%20Day.   Q3: The UK hosts a marathon where runners carry what unusual object for 26.2 miles? A) A wheel of cheese B) A sack of coal C) A keg of beer Answer: B (Coal Race) https://gawthorpemaypole.org/world-coal-carrying/   Q4: Which U.S. city hosts a race where donuts are the official mid-run fuel? A) Portland, Oregon B) Raleigh, North Carolina C) Austin, Texas Answer: B (The Krispy Kreme Challenge in Raleigh). https://krispykremechallenge.com/   Q5: A writer from Bicycling magazine described a 65 km ride outside Onomichi, Japan, where aid stations featured what delicious food item? A) Sushi rolls B) Wasabi peas C) Ramen Answer: C (Ramen). https://www.bicycling.com/health-nutrition/a20033988/hell-yeah-ramen-is-the-ultimate-ride-fuel/?utm_source=chatgpt.com   Thanks again for listening this week. Please be sure to follow us @303Triathlon and @grit2greatnessendurance and of course go to iTunes and give us a rating and a comment. We'd really appreciate it! Stay tuned, train informed and enjoy the endurance journey!  

Title: The Unconventional Investor: Why Following the Crowd is Costing You Millions With M.C. Laubscher Summary: In this episode of the Passive Income Attorney Podcast, host Seth Bradley welcomes back MC Lobster, a cashflow investor and entrepreneur. They discuss the importance of diversification in income streams, exploring various investment vehicles beyond traditional methods. MC shares insights from his journey from South Africa to the U.S., emphasizing the opportunities available for those willing to take action. The conversation covers innovative cashflow niches, including agriculture, energy, life settlements, and music royalties, as well as strategies for achieving financial freedom. MC highlights the mindset necessary for successful investing and the importance of accountability in personal and financial growth. Links to watch and subscribe: https://www.youtube.com/watch?v=II3UR8G3eWU Bullet Point Highlights: Mikkel Thorpe helps people relocate overseas and navigate tax issues. The expat lifestyle offers freedom and adventure beyond traditional living. Second residencies provide legal rights to live and work in another country. Tax benefits for U.S. citizens living abroad include the foreign earned income exclusion. Investing in real estate can provide both residency benefits and financial returns. Personal responsibility is crucial for achieving financial independence. Mikkel emphasizes the importance of emotional support during relocation. Countries like Panama offer favorable tax situations for expats. Understanding the legal obligations of living abroad is essential for compliance. Exploring different cultures can lead to personal growth and new opportunities. Transcript: Seth Bradley (00:10.572) What's going on y'all. Welcome back to a new episode of the Passive Income Attorney Podcast. Of course, your favorite place for learning about the world of alternative passive investing so that you can have more freedom, flexibility, and fun. Now, if you're ready to kick that billable out of the curb, start by going to attorneybydesign.com and download the Freedom Blueprint, which will also get you access to partner with us on one of our next passive real estate deals, which we'd love to have you on board for.   to help you on your journey to financial freedom. All right, today, let's talk about diversification in a particular way though. Let's talk about the different ways that you can make money. There are so many different ways. Unfortunately, for most of us, we have it in our heads that there's only one way. For my attorneys out there, well,   We just do our attorney thing and that's how we get paid. We have one stream of income, one active stream. Maybe we save for retirement through a 401k or we buy some stocks and bonds or play around on Robinhood or something like that. But we don't think about all the other ways that we can make money. If you've listened to my show before, I've had so many attorneys on here that have leveraged their knowledge, their background, their experience, their education as an attorney.   to catapult them in other aspects of life, in other avenues of business so that they can create multiple streams of income, whether that's through starting a side business, a side hustle, which eventually might become their full-time hustle or investing in real estate, both passively and or actively. There are so many different ways to make money, but there's more ways than just the things that we've talked about so far. There are so many different ways and there's no magic pill.   Right now we talk about syndications a lot on this show, but it's not a magic pill. I'm not preaching to you and telling you if you don't invest in a syndication or invest in syndications, then you're not going to become wealthy or that investing in real estate is the only way to become wealthy. It's not, it's a tried and proven way to become wealthy. And it's my favorite way and a lot of my guests favorite way, but it's not the only way.   Seth Bradley (02:30.814) And our guest today, MC Lobster, who is no stranger to this show. He's been on here before. He's actually our first repeat guest. but I love chatting with him. He's such a great guy. So knowledgeable. he is a true expert at this idea of diversification across so many different types of income that you can create for yourself. And he's on here on the show today, especially to talk about his new book, the 21 best cashflow niches, where we'll   jump into what some of those are. Some of these things you've probably never even heard about. We'll talk about life insurance contracts. We'll talk about agriculture, energy, of course, real estate and all of those things. But inside you, you'll get some new ideas about things that you never even thought you could invest in. MC Lobster is a cashflow investor and a serial entrepreneur. He's the creator and host of the top rated business and investing podcast, the cashflow Ninja.   which has been downloaded over 3 million times in over 180 countries. He's also the president and CEO of Producers Wealth, a virtual wealth creation firm that assists investors and business owners to set up and implement infinite banking. All right, without further ado, the one, the only MC Lobster, let's go. This is the Passive Income Attorney Podcast.   where you'll discover the secrets and strategies of the ultra wealthy on how they build streams of passive income to give them the freedom we all want. Attorney Seth Bradley will help you end the cycle of trading your time for money so you can make money while you sleep. Start living the good life on your own terms. Now, here's your host, Seth Bradley. MC Lobster, what's going on, brother? Welcome to the show.   Great to be back. Great to connect. Looking forward to our conversation.   Seth Bradley (04:25.71) Absolutely, man. You are my first repeat guest. So you have that honor. Awesome, man. Well, for our listeners that haven't heard you on the first episode, maybe just give a quick rundown of a little bit about your background and who you are and, you know, where you come from and all that kind of stuff,   Definitely honored.   M.C Laubscher (04:46.542) Yeah, originally from South Africa, came to the US in 2001 and just blown away with the opportunity in this in this country. I mean, there's literally no place with the upward mobility like the US. You can literally start here with absolutely nothing, which is what I did. Basically a backpack, a suitcase, five hundred bucks, sense of humor, sense of adventure. And I'm an entrepreneur investor. I've started several companies.   failed at a lot of them, they had a lot of success in some of them. I've been an investor since 2001 in real estate. And I have a couple of companies, people know me for the Cash Loan Ninja, which is a podcast that I started six years ago, which has turned into a full blown financial education company. We have podcasts, tools, resources, programs, and now books. And then also,   know, I have a company called Producers Wealth. We help folks all across the United States. In 49 states, set up infinite banking, a cashflow management strategy utilizing an insurance product. And then I also have a company where we do a lot of syndications in the resort and multifamily space called Producers Capital Partners. But I love cashflow. I love talking about cashflow, creating it.   positioning it efficiently and managing it and then multiplying it. So everything cashflow gets me excited.   Is that all you got going on, man?   M.C Laubscher (06:20.8) You know, throw throw throw a family that's very active and love to do stuff in there. I've got a beautiful wife and two young kids to all one for an off and three boy and a girl. So you can just imagine the energy there. So a full time job almost by itself, right?   That's   All right. Yeah. So many hours in the day, man. I don't know how you do it. I know how you do it. I love what you said about upward mobility, man. And I think we take that for granted in the US. So how is that different in other countries for us? don't even think about that sort of thing.   Yeah, so I grew up in South Africa and then I was fortunate enough, I traveled to a number of African countries and then I also traveled to a number of European countries, Latin American countries and Asian countries. And I don't think people realize, like if you're born in the United States, you literally won a lottery ticket. I it's I don't know how else to say it. When I got here, I looked at this and I'm like, wait a second. So there's not really like you could, mean,   You just bring your game, you start where you're at and the sky's the limit where, you know, it's very tough in certain countries. Let's just use Africa as an example, you know, in South Africa, the lack of infrastructure, supportive infrastructure for somebody starting there and maybe folks from other countries can relate like in Brazil is probably the same, a of Latin American countries that don't have the same infrastructure that's in the States. So let's just say you are,   M.C Laubscher (07:53.614) you're born on the lowest economic rung. That happens to folks, right? If you're born in the United States, well, you still have access to stuff. You could go to a library, jump on a computer, learn skills, there's public schools. When you're born in a shanty town in South Africa or in a favela in Brazil, you don't have the same access. And also when you come here, literally,   I mean, you look at all the rags to reach the stories and, funnily enough, a lot of it is immigrants. You see it, a lot of immigrants rise to the top because most of them, whether they're from Africa, the Middle East, Eastern European countries, Latin America, that's kind of what they experienced too. And I've had conversations with them too where they're like, man, you could do anything you want to here. There's nothing holding you back.   and the sky is limit. It's not even the limit. You could go to space if you want like Elon. no, it's an incredible place. It still is. We live in an incredible time in the US is an incredible country, where, you know, it's all what you make of it, and all how you approach it, right?   Yeah, for sure. mean, it's kind of like, the access to information, the access to technology, the access to education. I know that's kind of a, you know, we fight about that all the time, but we have access to those things up to a certain point for free. Whereas other places do not have that access to information, technology, education. And that in itself gives you power. Knowledge is power. It's not just a saying.   Yeah, think think about the time that we live in. Who is it? Who is in Star Trek? Was it like Buck Rogers or Captain Kirk? Was Captain Kirk the guy? So, I mean, I still remember and we had very little TV. I grew up inside everywhere. We had like two TV channels, but one of them had like Star Trek episodes on. And I still remember like he would press a button and talk to someone on the telly on like a like a television screen.   M.C Laubscher (10:01.082) and I always saw, man, that's, that's, it's so cool. They're not even the same galaxy at that stage, but they're talking to one another. I like they're in the same room. We have access to that. And for most part, it's free. We have like access to star Trek technology in the time that we live in for base, for, most, for the most part, it's free. So you have a smartphone and.   you have some service or an internet connection, you're good to go. yeah, and again, the technology, which, you know, it's the frenemy. It's your friend and it's the enemy. It's a frenemy. But for the most part, if you approach it right and utilize it right, now a lot of the opportunities, when I came here in about 2001,   It was just around the internet kind of boom. So most people didn't really know what was happening there yet, but now everybody's in it. and all over the world. So a lot of the opportunity that only existed in the U.S. then too, are now available in other areas for folks to start online businesses and that kind of stuff globally. You know, to bring it back with Africa, I see on my last visit, and it's been a while ago, but I just remember seeing folks walking around with smartphones and that's all they transected bank.   They do everything on their smartphones. They have SIM cards and they buy like airtime. And I'm like, man, what you could do with a smartphone these days. It's quite incredible. So it's starting to open up in other places. yeah, you know, it's quite, we live in remarkable times and sometimes I don't think we appreciate it because we're so used to it. It's like, man, why is my internet taking so long to get on? I'm like, does anybody remember dial-up?   You know, it's like. Yeah, it will dial up, man. It's like, yeah, if we click on a link on our phone or click on a link on our computer and it takes more than like, you know, a snap, we're just like, what is going on? This is ridiculous. I can't get anything done. like, well, what did you get done when you didn't have that?   M.C Laubscher (12:09.986) Yeah. Yeah. Yeah. As like I said, before I came to the States, I remember we had dial up and I would add to download emails. So you would start at dial up and you would basically hit start for your emails to download and you would go and grab a cup of coffee and do whatever you have to do. And like 20, 30 minutes later, your emails would have been downloaded. That's so now it's, it's like this and everything moves quicker, right? So you can, you can disrupt slow, archaic,   markets in any asset class really, really quickly with technology and boy, there's some dinosaurs, especially in the markets that we were operating, real estate being one of them. And I'm in insurance too, mean, both very, very big dinosaurs that's ready for disruption.   Yeah. Yeah. So let's talk about some of those things that you invest in. know you're pretty famous for infinite banking and also in commercial real estate. mean, what are some of the things that, are some of the best vehicles to invest in that you're seeing today and how has that maybe changed recently? I, and I asked that because there's a lot of people out there, you know, they'll listen to one podcast, right? And it'll just be like, you have to do this. If you don't do this one thing, if you don't take this one magic pill,   You're never going to be able to retire, achieve financial freedom, but we all know that that's not true. Hopefully we all know that, but what are, what are some of the investment vehicles that you love and why?   Yeah, I love what you just said. It's the maximalist approach, right? It's because I made my money in single family real estate that that's the only way to do it or multifamily or so. And that's why my show is to just get as many different ideas in business and real estate and commodities, paper assets. We covered crypto and blockchain since 2016, as I thought was was pretty exciting then. Now it's like out of control. But   M.C Laubscher (14:07.562) Actually, this ties into one of the reasons why I wrote my latest book, because most people would say, MC, you've interviewed like the best minds of business and investing and all these different opinions on your show, which was very funny in the beginning because we're so used to echo chambers. You know, I didn't want an echo chamber. So I would have someone on, for example, that hates Bitcoin. And then was someone on that loves it. And that's the only thing. And people are like, I don't understand. I'm like, yeah, you have to you're both sides of the argument.   and then to make a decision. But yeah, I wrote the 21 base cashflow niches, the book where I share, you know, the top 21 that's been shared on my show and I threw in five bonus ones there, but you know, as a marketer, 26 doesn't set as well as 21, right? It's funny how psychology works. Seven's good, 10, 20, 21. And then you gotta go to 50, I guess, or 100 off to that, right?   But anyway, 21 is what I used for the name of the book. Yeah, I mean, there's incredible niches that I don't think people think about. When you invest too, you know, this is just what I've done and I just share what I do. I eat my own cooking without throwing up. But what I initially did when I built the cashflow portfolio is I was very clear on what I was trying to accomplish with each investment. So what do I mean by that? So some investments you're going to buy,   that's going to be tax favorable, right? A little bit of light on the cash flow maybe, good on appreciation or a little bit light there, but really good on taxes. Then there's certain investments that's very strong on cash flow, okay on the taxes and good on appreciation. And then there's some that's purely on appreciation, okay on taxes and okay on cash flow, but it's really driven by the appreciation. And then there's some that   that's really good on all three. Knocks out a ton of taxes, great cash flow and appreciation like real estate is one of those assets that does that. So you have to be very clear when you build out a portfolio and I would advise just this is what I'm doing in the time that we're living in today that you have diversified income streams within a cashflow portfolio because we're living, mean, again, during times of great change   M.C Laubscher (16:29.25) There's going to be disruption. There's going to be chaos. You don't want to be in one. You don't want to put all of your eggs just in one basket. And that's you know, that's the horse that's going to win you the Kentucky Derby. You got to have a stable of horses and have many access to many different income streams. So what are some of the what are some of the coolest ones that I've seen? There are some some, know, if you're looking for taxes, there's some great plays and energy, great plays.   Disclaimer, not a tax accountant or CPA, but when you invest oil and gas, different energy projects, there's a very, very, very good tax incentives from a strong cash flow and so forth. So that's a great tax strategy, by the way, to offset active income, not just only passive income. If you do it properly and you're investing in it. And by the way, in case anybody hasn't checked energy prices.   It's just skyrocket. Try and put gas in wherever you are right now. So energy prices has a great appreciation with inflation, great cash flow and great taxes. the tax play is really good with that one. Then, of course, mean, different types of real estate. But one thing that I would share that was very interesting when I was writing this book is kind of reflecting on the years of and I've done this six years and all the people that I've interviewed. But one thing was very interesting.   So agricultural, the market is big. There's many different things in agriculture. And that's where a lot of folks obviously invest farmland, livestock, produce, that kind of stuff. What I found just fascinating was the portfolio allocations of some of the wealthiest people on this planet in timber, more specifically tea.   And I'm like, wait a second, because I've some friends that work in family offices, too. So when I came across this, I reached out to them and I'm like, I see like, is there a lot of like the some of the families that are working with you invested in this asset class? And they're like, yeah, it's in all of our portfolios. And I'm like, that is fascinating. So teak, which is in the timber category is is there. And then I started looking into this. And it's like institutional companies are buying this hedge funds.   M.C Laubscher (18:58.594) family offices, like Ted Turner is one of the largest investors. And I looked into this and I'm like, why? And then of course, you reach the conclusion that what happens in agriculture, trees grow, they grew five years ago, they're gonna grow five years from now, they're gonna grow 20 to 25 years from now, they're just gonna do what they do if they're in the right climate, in the right country.   And so forth, so it provides stability to a portfolio. So it's a long term play. It's not a get rich quick scheme. Anybody that's in agriculture that has ever invested in that space knows that this is not a Bitcoin where you buy something and the next day it doubles. It's I mean, it's literally you have to hand it over to God. It's nature. It's going to take time to grow before you harvest. And when you harvest, obviously.   you're going to generate some cash flow from it. But I thought that was fascinating that how they build their portfolio there, they have to have things in there that stabilize it. Obviously, it's very big on real estate. There's a lot of energy plays on there. There's a lot of that in there. Another great asset class that can stabilize the portfolio, which I'm personally an investor in too, is life settlements.   And a lot of folks that say, is what is life settlement? So you can actually sell life insurance contracts just like you would sell real estate notes. So why would somebody sell a life insurance contract? Well, there are some folks that, like most Americans, have all their wealth in their homes and in a 401k. And that's it. No diversification. what happened in 2008, 2009? Well.   They were in retirement already and maybe lost the majority of the equity of the value of their house. They got clobbered in their stock portfolio and their retirement accounts. And now they're out of money basically. So what do you do? And now because of the stress, there's an illness too. So you can sell and you realize, I have a life insurance policy that I could sell to an investor. And then obviously the investor can, and this is being underwritten of course, an agent and so forth.   M.C Laubscher (21:21.804) But they have a life insurance policy that they can sell and live out the remainder of their life comfortably. So there's a win-win on both sides of it. I'll give an example. Let's just say you have a million dollar death benefit and a life insurance policy, and you have like $50,000 in cash value. And you're in a very bad situation like these folks are that I just told you. Well, you could go.   to a live settlement company at that stage, if you qualify, not all of them of course qualify, it has to be under underwritten to make sense for an investor to buy that. But let's just say you could get four to five times the amount that you have some, even if you're getting $200,000, $250,000 in cash, the investor would then pay for that. And then now they own the life insurance policy. So eventually when   when the seller then passes away, then obviously the proceeds gets paid out to the investor. So they got money to live out the remainder of their life comfortably. The other folks then obviously got a return on the investment that they made. And there's pools of this, there's funds, it's a security. So there's a lot of undesirable, just disclaimer and I was warned about all this stuff is there's undesirable.   characters in every industry. And as you can imagine, there's probably a lot in that space. Just be aware that if it's in a fund, which is the best way to do it, because you can diversify over a large number of policies and utilize the law of large numbers like insurance companies, it is a security. So there are security laws that apply to all those things. it's essentially for accredited investors that have access to this.   Institutions, they just buy tons of policies on their own. Life insurance companies buy policies from other. They buy policies from other insurers to have on their books as a hedge. Folks like Warren Buffett, Bill Gates, shocker, he's a big investor in that kind of stuff, too. But yeah, it's a very interesting asset class. And again, with the teak, what does it provide?   M.C Laubscher (23:37.87) Well, it provides stability because you're essentially buying your equity upfront. So the only factor is time, which will impact your return, obviously, right? So you could get a very nice return on that, which you kind of know when you buy it, sort of the equity that you have in that policy. And then with Teak, I mean, it stabilizes a portfolio. So between the two of those great plays, settlements, not as much cash flow heavy, but great upside potential appreciation.   So that was the main driver of that, but it stabilizes portfolios. So there's some interesting stuff that I've seen, but those are, you know, I figured I wanted to share some of the stuff that can stabilize a portfolio too, especially during times of craziness where it's not just speculative kind of place.   Yeah, that's fascinating, man. There's so many different things that you've invested in and that there are just to invest in in general and people just don't know about it, right? They get stuck in that, that 401k stocks and bonds bubble. And they think that that's just the only way to invest. And that's why sometimes I'll say, just get into a passive real estate deal, right? Not just because that's the only way to invest, but once you do it once you kind of surround yourself with those types of people that are looking at alternative investments. And then you start your mind just kind of opens up to   all these different things in agriculture, in energy, in, you know, all of those things that you just mentioned that are out there to invest in. And you just start seeing all these opportunities just around you. And then you can kind of start diversifying away from that.   Yeah, you know what another one is, and I cover this in the book too, which would be interesting for your folks at the time that we live in. You know, we had the whole Joe Rogan thing, the Joe Rogan experience controversy, and we had these folks that wanted to pull their music off Spotify. So some folks, if they actually read the story, might have grasped how that side of the business works. But essentially, you can invest in music royalties. And that's another niche on the book, which someone shared on my show.   M.C Laubscher (25:39.118) a couple of years ago, which I found was fascinating. Now, a musician can sell a portion or all of the royalties on their music to an investor. And that's essentially what happened to a lot of those folks that wanted to leave Spotify. They don't even own their royalties or all of it, maybe a small portion or a part of it, but corporations do. They own their music royalties.   So every single time a song gets played somewhere or is used in a movie or something, royalties are paid on that and the investor collects cashflow. Now, do we listen to music when markets crash? Yeah. Do we listen to music when markets boom? Yeah. We always listen to music, you know, whether it's good or bad times. So it's another, it's another interesting aspect of, of that. Now, why would a musician sell their royalties?   And this is fascinating because that side of the business and my brother, my brother is a musician too. So I learned a little bit of that, that side of it and had an insight of that, but why would they sell a portion or all of it? So maybe they need to fund the next album and they don't have a record label backing that. And maybe they just want to do it themselves or, you know, for them to raise money for the next project would be, would be one example of that. So, and of course, if there's   partial ownership of royalties. It's actually the best way to do that because otherwise the musician doesn't have incentives to keep promoting those songs. Right. So you almost want to go like 50 50 with someone to make sure like they've got skin in the game to still promote their albums and the songs and play them at concerts and all that kind of stuff. Otherwise, they're not really going to care because they don't own the rights or the royalties to that music anymore.   So it's fascinating. There's a whole exchange, as you can invest like an investor, but there's so many ways to do it. There's so many ways. see to your point, I see people argue all the time. This one's better, this one's better, this one. I'm like, you can make, it's incredible to see the ways that people can make money and become successful. There's so many ways to do it.   Seth Bradley (27:53.698) Yeah. Are there any, I know you went through quite a few there and I want to give the entire book away, but are there, is there another like really surprising one that kind of stands out in that book where somebody's going to read and they're like, what? That's crazy.   Yeah, I throw in there a different angle on crypto. So I share a strategy in there. I share a crypto strategy and then I share an angle of how to look at it as an investor because most people think cryptocurrency and blockchain and they go, oh, I just buy Bitcoin and it goes up 20 fold and now I'm a millionaire or a doggy coin and I'll be fine.   But there's actually that's very speculative, obviously, and you're a speculator. What the folks, the absolute cash flow ninjas have done is they have approached this as investors in the space. So they have followed what I call the California gold rush strategy. So they looked at this and said, wow, all right, there's gold found in California and San Francisco in that area.   Instead of going to mine or dig or pan for gold, I'm going to be the person selling the shovels, the picks, the equipment. I'm going to be the person selling the clothes like Levi Strauss. I'm going to be the person there that has provides housing, hotels, bars, restaurants, entertainment, brothels, whatever floats your boat. And I'm going to be the person that offers financial services like Wells Fargo.   You take a different strategic approach of investing. So you actually go in as an investor and say, like in the crypto and blockchain space, I'll give you some examples. The folks that have absolutely made a fortune in this space. Yeah, they had some Bitcoin. Yeah, they were early investors in Bitcoin and Ethereum. But guess what? They were early investors in exchanges. You know, I actually was in the Bauschman group of one of the first investors in Coinbase, which is now   M.C Laubscher (29:59.714) They went public. I think he did pretty well. The same with Kraken. He's also one of the earliest investors in Kraken. So he's on exchange. So the same with music. Do you think a lot of people trade crypto when the markets are going up? Absolutely. A lot of people are chasing the pump. Do you think there's a lot of activity on an exchange when crypto wets the bed and corrects? Absolutely. There's a panic selling going on.   Markets go up, down and sideways. They make money regardless. So that's one way of doing it. But think of other things, right? You know, in the cannabis space, everything was like, if you're a lawyer, I mean, you would never run out of work. If you are a tax accountant, you would never run out of work in that space. The same with crypto. So there's so many legal things happening there. And think about estate plans.   You have coins. How are you planning on transferring that to your children or your grandchildren? How does that work? Nobody's figured that out. There's companies that have been started in that space to address that problem. And you could be an investor in that company. How about taxes? You think they're coming off the taxes in crypto? You think if you're investing in a very, very good tax firm globally or locally and so forth that specializes in crypto, you're going to lose money?   going to be busier than ever. So it's a different kind of angle that you're coming in as an investor in the space, less sexy. I prefer it that way, cash flow, taxes, you're a business owner, that kind of stuff. But it's not the Elon Musk doggy coin kind of style that you're investing in the space. It's a little bit more strategic.   Right. Yeah, I love that, man. And you can use that, you know, that strategy across different industries. Like you said, you know, you're, selling, you're selling the picks and the, and the pans for the gold rushers. You're, selling the tools rather than actually going and trying to find the gold. And those are the people that actually got rich during the gold rush, right? People that sold the tool. So just think about, you know, any hot industry that way, like, what can I do? That's kind of that ancillary angle rather than the direct angle. And that could be the   Seth Bradley (32:18.03) the better investment.   Yeah, it's almost like I interviewed Jim Rogers a couple of times on my show and he's very comical, legendary investor. And he always said to me, know, when I asked him about how, how we like some of the big hits that he had and some of his best investments, he said, MC, it's quite simple. All I do is I sit and I just wait until people, the money is just lying on the floor. And then I go and pick up the money. That's all I do.   So and then I asked him about, all right, what is that? What is how does that relate to it? And it's like when you see something that's a no brainer that everybody else is seeing. I mean, like, for example, the legal side and the taxes and crypto kind of a no brainer. Not a lot of people are thinking about it. It was the same way in cannabis, too, where everybody wanted to invest in a farm or a farmer or dispensary or a distribution and all this stuff.   and deal with all the headaches of the federal government and the local government, you could have been the lawyer starting a legal firm dealing with those headaches for them. You would never run out of work and you could probably charge much, much more. And it's the same thing with the tax thing. So that, in my opinion, was it's just that money lying on the floor waiting to be picked up as an investor.   Yeah, perfect man. Nailed it. one last gold nugget before we jump into the freedom for   M.C Laubscher (33:48.362) Absolutely. Yeah, so I would say the big thing is you have to be very, very specific, obviously, why you're doing what you're doing, what you have and why you have it and what it's doing for you from a strategy. And then that's how you build your cashflow portfolio. But don't forget about the other stuff in your economy. There's a way to make your money as efficiently as possible. There's a way to position it.   And then there's a way to invest in this portfolio. And then there's a way to protect all of us with proper asset protection, with proper estate planning and with proper tax strategy. So most folks don't even think about the estate planning, the asset protection and the tax strategy. You're going to wish you have in five years. This will be a sound bite that that you can keep. You're going to wish you have thought about these things and not just on the shiny stuff.   I know because I've made all of those mistakes. I became a much better business owner investor when I started to put it all together and just didn't chase shiny stuff or had tunnel vision.   Yeah. Awesome, man. All right. Let's jump into the freedom for we're to mix it up a little bit because you've already been on the show once.   It's time for the Freedom Four.   Seth Bradley (35:09.422) So what does your morning routine look like?   You know, it varies since I have two very young kids, but there's one, but there's two things that are consistent. So I make sure that I go for a walk 45 minutes to an hour. And I do spend an hour thinking. It's a habit that I've developed over time and that I learned from Keith Cunningham. So he just calls it thinking time. We don't think because it's the hardest thing to do as Andrew Ford would always say,   So I make sure that I block everything off. No computers, no smartphones, nothing, just me and a pad. And I write down, I have certain frameworks I use to analyze things and help me think through things, looking at the dangers that are out there, the opportunities and how I can capitalize on a lot of the stuff. that's, I mean, that's definitely, that's in my morning. The other stuff, it varies because they got two young ones, but those two things are consistent. So.   clear my mind with a walk, get some exercise in, and then thinking for an hour.   Yeah. Yeah. Sometimes we, have these ideal morning routines put together, but it, know, especially when you have kids and you have all these different variables, that's not always possible, but you know, there are a couple of things that you definitely need to carve out and just make sure you do every single day. All right. With all your success, what is one limiting belief that you've crushed along the way and how did you get past it?   M.C Laubscher (36:40.63) I do it every day and limiting beliefs in the sense of, people talk about the mindset of abundance, you know, and having an abundant mindset, you know, and I intentionally move every single day when I get up, there are some certain elements of scarcity and I transform that into abundance and I do it intentionally. It's actually part of thinking time. You know, I've listened to all the gurus, I get all that.   But I don't wake up in the morning and go, yeah, this is going to be great. Every every person wakes up. This is just how we were built. If we weren't built this way, we wouldn't have survived. So we get up and we scan our environment and we start kind of not in a fearful fear isn't the right word, but it's kind of like fight or flight situation. Like I said, if you're not built that if you weren't built that way, you wouldn't be alive right now. We wouldn't be as a specie.   because otherwise we would have probably the saber-toothed tiger would have probably gotten us. So we were built that way. So I do it intentionally to transform from whatever elements it is of scarcity into abundance. And by doing that and doing that every single day intentionally, it changes your whole day. then you don't have any bad days. So I don't get up drumming my chest saying everything is perfect and rosy and rainbows and unicorns.   I understand that there are certain things that I've got to work out kinks and I have frameworks to do that. And I just make sure that I do it every single day. So overcoming limiting beliefs, we all have some of them. think like the, mean, the biggest one, there are some things like, the biggest one that I've ever came lightly and this is probably over the last three years is,   You know, Dan Sullivan, which is one of my coaches, a strategic coach said, you need to work less and make more money. And I'm like, I don't know how to do I know what's what's the catch here? Yeah. So that was a limiting belief. then I'm like, wait a second, does he have a superpower that I don't have? But then I started to realize that you could structure your day and then have proper systems and processes in place. And that I work four days a week now when I started as an entrepreneur, it was   M.C Laubscher (39:05.866) seven days a week, 10 to 12 hours. Now I work four days a week and it's probably seven to eight hours at most because I have those systems and processes in place. it was, mean, yeah, talk about a limiting belief right there. It was something that I to work out and figure out.   Yeah. Yeah. And it's counterintuitive, right? It's like, wait, work less and make more. That's not how it works. That's not how I was taught growing up. That's not how it works.   It's everything, everything against what you were have been taught in school, right? So it's almost like you have to break down core foundational beliefs and a mindset. You have to double down on that. It's like when Labeque Saki said he makes more money every year and pays less in taxes. When you first hear that and you read the book, you're like, well, how does that, how does that work? So again, beliefs that have to change and then your mindset and then you   learn the game of money and you're like, yeah, that is that's what they do. This is what the castle and then just do they make more money every year, they pay less in taxes, actually get money back from the government, legally, and they work less and then and they make more money.   Yeah, exactly. I had Tom Willwright on the show last month and he said the same thing. That was the his big quote was, you know, the wealthier you get, the less taxes you pay. It's like what? Yeah, but it's 100 percent true, 100 percent true. What do you believe separates successful people like yourself who have taken action and taken control of their life and their own economy from those who get stuck in the nine to five, never take action and maybe never get started with cash flow?   M.C Laubscher (40:50.57) I own all of my outcomes. And I think that's the biggest difference between a lot of folks and people that achieve certain levels of success. I don't blame anyone. Everything that happens is because of me. So even if there is something nefarious done to you, I shouldn't have put myself in that position and I should have seen it coming. So it's my responsibility, not anybody else's.   So I take responsibility for everything that I've done in my past, my present, my future. I own everything. So I was stuck for a while in a deep dark place. We're talking now like 10, 12 years ago and I wasn't going anywhere at that stage. And that was the one switch that I made and I've never looked back since, you know? So I own everything. The good, the bad and the ugly.   Yeah, I love that more than you know, man. Accountability is my number one principle in everything in business and life. Even again, if you if you know inside that maybe it was somebody else's fault, it still doesn't matter. You say, well, what could I have done to change it and to make it better? What could I have done differently? Take accountability for it. Don't blame other people.   Yeah, there's a person that I follow that I was very honored to meet in person, Tim Grover. And he's the guy behind Michael Jordan. mean, he's Michael Jordan's coach, Kobe's coach, know, Dwayne Wade. And he was actually, it's funny that I just saw that he actually worked with the Rams over the past month too, during that. And he's just, I mean, quite incredible because he literally gets you into   This is how a champion thinks. This is what's going in their mind. This is how they're wired. And those folks, mean, it's just so interesting to see. Even if folks don't win, listen to what Tom Brady said, by the way, in his playoff loss before he retired. Where they're like, you you didn't get the ball back and you didn't have another shot. basically you thought you were going into overtime, but then that final play that the Rams got you and he's like,   M.C Laubscher (43:12.386) I shouldn't we shouldn't have been in that situation. I shouldn't have put my team in that situation in the first place. So that's all they think. That's all those folks think. And I know it's sports, but there's so much between sports, obviously, and and business and investing. So you look at the mind of a champion in any industry in any part of part of life. And that's all those folks think, whether it's a whether it's sports, it's a business, a marriage, investments, you know, they own it.   That on the outcomes.   Yeah, for sure. I'm listening to Winning right now, his book on Audible. it's great so far. All right. Last but not least, what does financial freedom mean to you?   You know, freedom is is a is it's it's we're living during interesting times. It's funny how freedom is is being spun. You know, I'm one of those folks that. Nobody grants you freedom, no one. You just you just take it, you're born free and you take it. You know, you can't you can't negotiate it, you can't vote for it, you can't beg for it, you can't plead for it, you just take it.   And you do that by taking action. So financial freedom and the same thing is no one no one's going to give it to you. And you're just going to have to go out and take it. And in the sense is what freedom means to me is having freedom of time, how I spend my time, what I do, having freedom of money. I do things and I spend my time how money no longer becomes a reason why and why I'm not doing something.   M.C Laubscher (44:55.126) relationships, having freedom of relationships. doing cool things with people that I like to do things with and hanging out with people that I want to hang out with. So I don't have to hang out with someone just to hang out with someone. That's what freedom means. then obviously purpose, know, purpose is, yeah, the freedom to pursue what you want to pursue, the stuff that you want to work on, the stuff that you're passionate about.   So you don't do things just to do things and you have to get there by the way, you know, if you if you see all the things that I've had to do to get to the part where I just do stuff that I want to do. It's been a long road. It didn't start with that, but that should be the goal in the end. So we all have to do things that we don't like to do and some way or shape or form. But essentially, when you get to financial freedom, you can just focus on the things that you want to do that you're passionate about, whatever they are. If it's   doing cool things with cool people and cool places. If it's spending time supporting your charities and your church and so forth and being actively involved with that. There's folks that I know that are very wealthy that, mean, they just, and a lot of them, by the way, right now, they're just buying ranches and farms and just living off the land in the middle of nowhere, you know, in different states.   Yeah, I mean, and that's that's it. That's it. That's what they that's what they want to do right now. Get away from all the craziness. They kind of see that things are going to get wilder and crazier in the in coming months and the next couple of years. And they're like, I don't want to participate in this. I'm just going to buy a piece of land in the middle of nowhere and come back when this so when the dust settles. So, yeah, that's that's that's what that's what it means to me. It's it's something that I talk about a lot, too, that I'm pretty passionate about.   Because we are in a fight for it now too. You know, all over the world in many, many, many different ways. So my own little way, I try to, you know, help as many people as I can to get the financial park right. Because if you are financially independent and free, you know, you're not going to be forced into a corner or have your back to the wall and be forced to make decisions that are against your principles, your values, and what you believe in. You're going to tell   M.C Laubscher (47:18.466) people to go pound sand. So I want as many people to be in that position as possible.   man, that was an awesome answer, dude. Let's wrap it up, man. It's been awesome having you on the show. Where can our listeners find out more about you? Where can they get that new book? 21 Best Cash Flow Niches. Tell us all about it.   So cashflowninja.com is everything Cashflow Ninja and the book is called the 21 Best Cashflow Ninjas, Creating Wealth and the Best Alternative Cashflow Investments. It's available on Amazon or cashflowninja.com. And when your listeners purchase a copy of the book, just screenshot a proof of your purchase to my team at info at cashflowninja.com and I'll throw in some bonus goodies. I'll give you a digital version of the book if you wanna read it on Kindle.   A audio version of the book, if you just want to listen to it, driving in your car, working out or hanging out. I've actually curated a library of interviews specifically where people talk about these niches. You'll get access to that and more bonus goodies. So it's available on Amazon dot com, but also at cash learning dot com, you'll be able to buy the book. The twenty one best cash flow and it just creating wealth in the best alternative cash flow investments.   Awesome brother. Well, congratulations on the book launch and it's been awesome having you on the show again. I MC let's catch up soon.   M.C Laubscher (48:37.962) Absolutely. Thank you so much for having me.   All right kiddos, MC Lobster, the cash flow ninja, drop in bombs. As always, he always comes up with all these new ideas, all these new ways to create cash flow and income outside of the box. We're not just talking about real estate. We're not just talking about stocks, bonds and mutual funds. We're talking about agriculture, life insurance contracts, all these different ways that you can create income for yourself. There's more than one way.   to create income that does not involve just lawyering, just doctoring, just engineering, just doing your, just creating your active daily, trading your time for money income. So at the end of the day, look, this is the major key. The major key is to get started. Again, I always say start out with a real estate syndication on the passive side because...   that will open your eyes to opportunities. That's what it did for me. When I started investing in commercial real estate to begin with, it was through a passive investment. And then I invested more and then I invested more. And then my network expanded and to people like MC who exposed my mind to ideas about other types of ways to get started in multiple streams of income. Then I bought into franchises, then I bought into crypto, then I bought into all these different things. But until you get started,   and you get this cashflow train moving, you're gonna be stuck. You're gonna be stuck at your day job with one stream of income, putting yourself and your family's financial future at risk. So I encourage you to just get started. So if you're ready to take action and partner with us on one of our next passive real estate deals, go to passiveincomeattorney.com, join our Esquire passive investor club and get started today. All right, kids, until next time, enjoy the journey.   M.C Laubscher (50:34.616) Thank you for listening to the Passive Income Attorney Podcast with Seth Bradley. Do you want more ideas on how to generate multiple streams of passive income? Then jump over to passiveincomeattorney.com for show notes and resources. Then apply for the private Facebook community by searching for the Passive Income Attorney on Facebook. And we'll see you on the next episode. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en M.C Laubscher's Link: https://cashflowninja.com/ https://www.amazon.com/Best-Cashflow-NichesTM-Alternative-Investments/dp/1737883414

Title: The Unconventional Investor: Why Following the Crowd is Costing You Millions With M.C. Laubscher Summary: In this episode of the Passive Income Attorney Podcast, host Seth Bradley welcomes back MC Lobster, a cashflow investor and entrepreneur. They discuss the importance of diversification in income streams, exploring various investment vehicles beyond traditional methods. MC shares insights from his journey from South Africa to the U.S., emphasizing the opportunities available for those willing to take action. The conversation covers innovative cashflow niches, including agriculture, energy, life settlements, and music royalties, as well as strategies for achieving financial freedom. MC highlights the mindset necessary for successful investing and the importance of accountability in personal and financial growth. Links to watch and subscribe: https://www.youtube.com/watch?v=II3UR8G3eWU Bullet Point Highlights: Mikkel Thorpe helps people relocate overseas and navigate tax issues. The expat lifestyle offers freedom and adventure beyond traditional living. Second residencies provide legal rights to live and work in another country. Tax benefits for U.S. citizens living abroad include the foreign earned income exclusion. Investing in real estate can provide both residency benefits and financial returns. Personal responsibility is crucial for achieving financial independence. Mikkel emphasizes the importance of emotional support during relocation. Countries like Panama offer favorable tax situations for expats. Understanding the legal obligations of living abroad is essential for compliance. Exploring different cultures can lead to personal growth and new opportunities. Transcript: Seth Bradley (00:10.572) What's going on y'all. Welcome back to a new episode of the Passive Income Attorney Podcast. Of course, your favorite place for learning about the world of alternative passive investing so that you can have more freedom, flexibility, and fun. Now, if you're ready to kick that billable out of the curb, start by going to attorneybydesign.com and download the Freedom Blueprint, which will also get you access to partner with us on one of our next passive real estate deals, which we'd love to have you on board for.   to help you on your journey to financial freedom. All right, today, let's talk about diversification in a particular way though. Let's talk about the different ways that you can make money. There are so many different ways. Unfortunately, for most of us, we have it in our heads that there's only one way. For my attorneys out there, well,   We just do our attorney thing and that's how we get paid. We have one stream of income, one active stream. Maybe we save for retirement through a 401k or we buy some stocks and bonds or play around on Robinhood or something like that. But we don't think about all the other ways that we can make money. If you've listened to my show before, I've had so many attorneys on here that have leveraged their knowledge, their background, their experience, their education as an attorney.   to catapult them in other aspects of life, in other avenues of business so that they can create multiple streams of income, whether that's through starting a side business, a side hustle, which eventually might become their full-time hustle or investing in real estate, both passively and or actively. There are so many different ways to make money, but there's more ways than just the things that we've talked about so far. There are so many different ways and there's no magic pill.   Right now we talk about syndications a lot on this show, but it's not a magic pill. I'm not preaching to you and telling you if you don't invest in a syndication or invest in syndications, then you're not going to become wealthy or that investing in real estate is the only way to become wealthy. It's not, it's a tried and proven way to become wealthy. And it's my favorite way and a lot of my guests favorite way, but it's not the only way.   Seth Bradley (02:30.814) And our guest today, MC Lobster, who is no stranger to this show. He's been on here before. He's actually our first repeat guest. but I love chatting with him. He's such a great guy. So knowledgeable. he is a true expert at this idea of diversification across so many different types of income that you can create for yourself. And he's on here on the show today, especially to talk about his new book, the 21 best cashflow niches, where we'll   jump into what some of those are. Some of these things you've probably never even heard about. We'll talk about life insurance contracts. We'll talk about agriculture, energy, of course, real estate and all of those things. But inside you, you'll get some new ideas about things that you never even thought you could invest in. MC Lobster is a cashflow investor and a serial entrepreneur. He's the creator and host of the top rated business and investing podcast, the cashflow Ninja.   which has been downloaded over 3 million times in over 180 countries. He's also the president and CEO of Producers Wealth, a virtual wealth creation firm that assists investors and business owners to set up and implement infinite banking. All right, without further ado, the one, the only MC Lobster, let's go. This is the Passive Income Attorney Podcast.   where you'll discover the secrets and strategies of the ultra wealthy on how they build streams of passive income to give them the freedom we all want. Attorney Seth Bradley will help you end the cycle of trading your time for money so you can make money while you sleep. Start living the good life on your own terms. Now, here's your host, Seth Bradley. MC Lobster, what's going on, brother? Welcome to the show.   Great to be back. Great to connect. Looking forward to our conversation.   Seth Bradley (04:25.71) Absolutely, man. You are my first repeat guest. So you have that honor. Awesome, man. Well, for our listeners that haven't heard you on the first episode, maybe just give a quick rundown of a little bit about your background and who you are and, you know, where you come from and all that kind of stuff,   Definitely honored.   M.C Laubscher (04:46.542) Yeah, originally from South Africa, came to the US in 2001 and just blown away with the opportunity in this in this country. I mean, there's literally no place with the upward mobility like the US. You can literally start here with absolutely nothing, which is what I did. Basically a backpack, a suitcase, five hundred bucks, sense of humor, sense of adventure. And I'm an entrepreneur investor. I've started several companies.   failed at a lot of them, they had a lot of success in some of them. I've been an investor since 2001 in real estate. And I have a couple of companies, people know me for the Cash Loan Ninja, which is a podcast that I started six years ago, which has turned into a full blown financial education company. We have podcasts, tools, resources, programs, and now books. And then also,   know, I have a company called Producers Wealth. We help folks all across the United States. In 49 states, set up infinite banking, a cashflow management strategy utilizing an insurance product. And then I also have a company where we do a lot of syndications in the resort and multifamily space called Producers Capital Partners. But I love cashflow. I love talking about cashflow, creating it.   positioning it efficiently and managing it and then multiplying it. So everything cashflow gets me excited.   Is that all you got going on, man?   M.C Laubscher (06:20.8) You know, throw throw throw a family that's very active and love to do stuff in there. I've got a beautiful wife and two young kids to all one for an off and three boy and a girl. So you can just imagine the energy there. So a full time job almost by itself, right?   That's   All right. Yeah. So many hours in the day, man. I don't know how you do it. I know how you do it. I love what you said about upward mobility, man. And I think we take that for granted in the US. So how is that different in other countries for us? don't even think about that sort of thing.   Yeah, so I grew up in South Africa and then I was fortunate enough, I traveled to a number of African countries and then I also traveled to a number of European countries, Latin American countries and Asian countries. And I don't think people realize, like if you're born in the United States, you literally won a lottery ticket. I it's I don't know how else to say it. When I got here, I looked at this and I'm like, wait a second. So there's not really like you could, mean,   You just bring your game, you start where you're at and the sky's the limit where, you know, it's very tough in certain countries. Let's just use Africa as an example, you know, in South Africa, the lack of infrastructure, supportive infrastructure for somebody starting there and maybe folks from other countries can relate like in Brazil is probably the same, a of Latin American countries that don't have the same infrastructure that's in the States. So let's just say you are,   M.C Laubscher (07:53.614) you're born on the lowest economic rung. That happens to folks, right? If you're born in the United States, well, you still have access to stuff. You could go to a library, jump on a computer, learn skills, there's public schools. When you're born in a shanty town in South Africa or in a favela in Brazil, you don't have the same access. And also when you come here, literally,   I mean, you look at all the rags to reach the stories and, funnily enough, a lot of it is immigrants. You see it, a lot of immigrants rise to the top because most of them, whether they're from Africa, the Middle East, Eastern European countries, Latin America, that's kind of what they experienced too. And I've had conversations with them too where they're like, man, you could do anything you want to here. There's nothing holding you back.   and the sky is limit. It's not even the limit. You could go to space if you want like Elon. no, it's an incredible place. It still is. We live in an incredible time in the US is an incredible country, where, you know, it's all what you make of it, and all how you approach it, right?   Yeah, for sure. mean, it's kind of like, the access to information, the access to technology, the access to education. I know that's kind of a, you know, we fight about that all the time, but we have access to those things up to a certain point for free. Whereas other places do not have that access to information, technology, education. And that in itself gives you power. Knowledge is power. It's not just a saying.   Yeah, think think about the time that we live in. Who is it? Who is in Star Trek? Was it like Buck Rogers or Captain Kirk? Was Captain Kirk the guy? So, I mean, I still remember and we had very little TV. I grew up inside everywhere. We had like two TV channels, but one of them had like Star Trek episodes on. And I still remember like he would press a button and talk to someone on the telly on like a like a television screen.   M.C Laubscher (10:01.082) and I always saw, man, that's, that's, it's so cool. They're not even the same galaxy at that stage, but they're talking to one another. I like they're in the same room. We have access to that. And for most part, it's free. We have like access to star Trek technology in the time that we live in for base, for, most, for the most part, it's free. So you have a smartphone and.   you have some service or an internet connection, you're good to go. yeah, and again, the technology, which, you know, it's the frenemy. It's your friend and it's the enemy. It's a frenemy. But for the most part, if you approach it right and utilize it right, now a lot of the opportunities, when I came here in about 2001,   It was just around the internet kind of boom. So most people didn't really know what was happening there yet, but now everybody's in it. and all over the world. So a lot of the opportunity that only existed in the U.S. then too, are now available in other areas for folks to start online businesses and that kind of stuff globally. You know, to bring it back with Africa, I see on my last visit, and it's been a while ago, but I just remember seeing folks walking around with smartphones and that's all they transected bank.   They do everything on their smartphones. They have SIM cards and they buy like airtime. And I'm like, man, what you could do with a smartphone these days. It's quite incredible. So it's starting to open up in other places. yeah, you know, it's quite, we live in remarkable times and sometimes I don't think we appreciate it because we're so used to it. It's like, man, why is my internet taking so long to get on? I'm like, does anybody remember dial-up?   You know, it's like. Yeah, it will dial up, man. It's like, yeah, if we click on a link on our phone or click on a link on our computer and it takes more than like, you know, a snap, we're just like, what is going on? This is ridiculous. I can't get anything done. like, well, what did you get done when you didn't have that?   M.C Laubscher (12:09.986) Yeah. Yeah. Yeah. As like I said, before I came to the States, I remember we had dial up and I would add to download emails. So you would start at dial up and you would basically hit start for your emails to download and you would go and grab a cup of coffee and do whatever you have to do. And like 20, 30 minutes later, your emails would have been downloaded. That's so now it's, it's like this and everything moves quicker, right? So you can, you can disrupt slow, archaic,   markets in any asset class really, really quickly with technology and boy, there's some dinosaurs, especially in the markets that we were operating, real estate being one of them. And I'm in insurance too, mean, both very, very big dinosaurs that's ready for disruption.   Yeah. Yeah. So let's talk about some of those things that you invest in. know you're pretty famous for infinite banking and also in commercial real estate. mean, what are some of the things that, are some of the best vehicles to invest in that you're seeing today and how has that maybe changed recently? I, and I asked that because there's a lot of people out there, you know, they'll listen to one podcast, right? And it'll just be like, you have to do this. If you don't do this one thing, if you don't take this one magic pill,   You're never going to be able to retire, achieve financial freedom, but we all know that that's not true. Hopefully we all know that, but what are, what are some of the investment vehicles that you love and why?   Yeah, I love what you just said. It's the maximalist approach, right? It's because I made my money in single family real estate that that's the only way to do it or multifamily or so. And that's why my show is to just get as many different ideas in business and real estate and commodities, paper assets. We covered crypto and blockchain since 2016, as I thought was was pretty exciting then. Now it's like out of control. But   M.C Laubscher (14:07.562) Actually, this ties into one of the reasons why I wrote my latest book, because most people would say, MC, you've interviewed like the best minds of business and investing and all these different opinions on your show, which was very funny in the beginning because we're so used to echo chambers. You know, I didn't want an echo chamber. So I would have someone on, for example, that hates Bitcoin. And then was someone on that loves it. And that's the only thing. And people are like, I don't understand. I'm like, yeah, you have to you're both sides of the argument.   and then to make a decision. But yeah, I wrote the 21 base cashflow niches, the book where I share, you know, the top 21 that's been shared on my show and I threw in five bonus ones there, but you know, as a marketer, 26 doesn't set as well as 21, right? It's funny how psychology works. Seven's good, 10, 20, 21. And then you gotta go to 50, I guess, or 100 off to that, right?   But anyway, 21 is what I used for the name of the book. Yeah, I mean, there's incredible niches that I don't think people think about. When you invest too, you know, this is just what I've done and I just share what I do. I eat my own cooking without throwing up. But what I initially did when I built the cashflow portfolio is I was very clear on what I was trying to accomplish with each investment. So what do I mean by that? So some investments you're going to buy,   that's going to be tax favorable, right? A little bit of light on the cash flow maybe, good on appreciation or a little bit light there, but really good on taxes. Then there's certain investments that's very strong on cash flow, okay on the taxes and good on appreciation. And then there's some that's purely on appreciation, okay on taxes and okay on cash flow, but it's really driven by the appreciation. And then there's some that   that's really good on all three. Knocks out a ton of taxes, great cash flow and appreciation like real estate is one of those assets that does that. So you have to be very clear when you build out a portfolio and I would advise just this is what I'm doing in the time that we're living in today that you have diversified income streams within a cashflow portfolio because we're living, mean, again, during times of great change   M.C Laubscher (16:29.25) There's going to be disruption. There's going to be chaos. You don't want to be in one. You don't want to put all of your eggs just in one basket. And that's you know, that's the horse that's going to win you the Kentucky Derby. You got to have a stable of horses and have many access to many different income streams. So what are some of the what are some of the coolest ones that I've seen? There are some some, know, if you're looking for taxes, there's some great plays and energy, great plays.   Disclaimer, not a tax accountant or CPA, but when you invest oil and gas, different energy projects, there's a very, very, very good tax incentives from a strong cash flow and so forth. So that's a great tax strategy, by the way, to offset active income, not just only passive income. If you do it properly and you're investing in it. And by the way, in case anybody hasn't checked energy prices.   It's just skyrocket. Try and put gas in wherever you are right now. So energy prices has a great appreciation with inflation, great cash flow and great taxes. the tax play is really good with that one. Then, of course, mean, different types of real estate. But one thing that I would share that was very interesting when I was writing this book is kind of reflecting on the years of and I've done this six years and all the people that I've interviewed. But one thing was very interesting.   So agricultural, the market is big. There's many different things in agriculture. And that's where a lot of folks obviously invest farmland, livestock, produce, that kind of stuff. What I found just fascinating was the portfolio allocations of some of the wealthiest people on this planet in timber, more specifically tea.   And I'm like, wait a second, because I've some friends that work in family offices, too. So when I came across this, I reached out to them and I'm like, I see like, is there a lot of like the some of the families that are working with you invested in this asset class? And they're like, yeah, it's in all of our portfolios. And I'm like, that is fascinating. So teak, which is in the timber category is is there. And then I started looking into this. And it's like institutional companies are buying this hedge funds.   M.C Laubscher (18:58.594) family offices, like Ted Turner is one of the largest investors. And I looked into this and I'm like, why? And then of course, you reach the conclusion that what happens in agriculture, trees grow, they grew five years ago, they're gonna grow five years from now, they're gonna grow 20 to 25 years from now, they're just gonna do what they do if they're in the right climate, in the right country.   And so forth, so it provides stability to a portfolio. So it's a long term play. It's not a get rich quick scheme. Anybody that's in agriculture that has ever invested in that space knows that this is not a Bitcoin where you buy something and the next day it doubles. It's I mean, it's literally you have to hand it over to God. It's nature. It's going to take time to grow before you harvest. And when you harvest, obviously.   you're going to generate some cash flow from it. But I thought that was fascinating that how they build their portfolio there, they have to have things in there that stabilize it. Obviously, it's very big on real estate. There's a lot of energy plays on there. There's a lot of that in there. Another great asset class that can stabilize the portfolio, which I'm personally an investor in too, is life settlements.   And a lot of folks that say, is what is life settlement? So you can actually sell life insurance contracts just like you would sell real estate notes. So why would somebody sell a life insurance contract? Well, there are some folks that, like most Americans, have all their wealth in their homes and in a 401k. And that's it. No diversification. what happened in 2008, 2009? Well.   They were in retirement already and maybe lost the majority of the equity of the value of their house. They got clobbered in their stock portfolio and their retirement accounts. And now they're out of money basically. So what do you do? And now because of the stress, there's an illness too. So you can sell and you realize, I have a life insurance policy that I could sell to an investor. And then obviously the investor can, and this is being underwritten of course, an agent and so forth.   M.C Laubscher (21:21.804) But they have a life insurance policy that they can sell and live out the remainder of their life comfortably. So there's a win-win on both sides of it. I'll give an example. Let's just say you have a million dollar death benefit and a life insurance policy, and you have like $50,000 in cash value. And you're in a very bad situation like these folks are that I just told you. Well, you could go.   to a live settlement company at that stage, if you qualify, not all of them of course qualify, it has to be under underwritten to make sense for an investor to buy that. But let's just say you could get four to five times the amount that you have some, even if you're getting $200,000, $250,000 in cash, the investor would then pay for that. And then now they own the life insurance policy. So eventually when   when the seller then passes away, then obviously the proceeds gets paid out to the investor. So they got money to live out the remainder of their life comfortably. The other folks then obviously got a return on the investment that they made. And there's pools of this, there's funds, it's a security. So there's a lot of undesirable, just disclaimer and I was warned about all this stuff is there's undesirable.   characters in every industry. And as you can imagine, there's probably a lot in that space. Just be aware that if it's in a fund, which is the best way to do it, because you can diversify over a large number of policies and utilize the law of large numbers like insurance companies, it is a security. So there are security laws that apply to all those things. it's essentially for accredited investors that have access to this.   Institutions, they just buy tons of policies on their own. Life insurance companies buy policies from other. They buy policies from other insurers to have on their books as a hedge. Folks like Warren Buffett, Bill Gates, shocker, he's a big investor in that kind of stuff, too. But yeah, it's a very interesting asset class. And again, with the teak, what does it provide?   M.C Laubscher (23:37.87) Well, it provides stability because you're essentially buying your equity upfront. So the only factor is time, which will impact your return, obviously, right? So you could get a very nice return on that, which you kind of know when you buy it, sort of the equity that you have in that policy. And then with Teak, I mean, it stabilizes a portfolio. So between the two of those great plays, settlements, not as much cash flow heavy, but great upside potential appreciation.   So that was the main driver of that, but it stabilizes portfolios. So there's some interesting stuff that I've seen, but those are, you know, I figured I wanted to share some of the stuff that can stabilize a portfolio too, especially during times of craziness where it's not just speculative kind of place.   Yeah, that's fascinating, man. There's so many different things that you've invested in and that there are just to invest in in general and people just don't know about it, right? They get stuck in that, that 401k stocks and bonds bubble. And they think that that's just the only way to invest. And that's why sometimes I'll say, just get into a passive real estate deal, right? Not just because that's the only way to invest, but once you do it once you kind of surround yourself with those types of people that are looking at alternative investments. And then you start your mind just kind of opens up to   all these different things in agriculture, in energy, in, you know, all of those things that you just mentioned that are out there to invest in. And you just start seeing all these opportunities just around you. And then you can kind of start diversifying away from that.   Yeah, you know what another one is, and I cover this in the book too, which would be interesting for your folks at the time that we live in. You know, we had the whole Joe Rogan thing, the Joe Rogan experience controversy, and we had these folks that wanted to pull their music off Spotify. So some folks, if they actually read the story, might have grasped how that side of the business works. But essentially, you can invest in music royalties. And that's another niche on the book, which someone shared on my show.   M.C Laubscher (25:39.118) a couple of years ago, which I found was fascinating. Now, a musician can sell a portion or all of the royalties on their music to an investor. And that's essentially what happened to a lot of those folks that wanted to leave Spotify. They don't even own their royalties or all of it, maybe a small portion or a part of it, but corporations do. They own their music royalties.   So every single time a song gets played somewhere or is used in a movie or something, royalties are paid on that and the investor collects cashflow. Now, do we listen to music when markets crash? Yeah. Do we listen to music when markets boom? Yeah. We always listen to music, you know, whether it's good or bad times. So it's another, it's another interesting aspect of, of that. Now, why would a musician sell their royalties?   And this is fascinating because that side of the business and my brother, my brother is a musician too. So I learned a little bit of that, that side of it and had an insight of that, but why would they sell a portion or all of it? So maybe they need to fund the next album and they don't have a record label backing that. And maybe they just want to do it themselves or, you know, for them to raise money for the next project would be, would be one example of that. So, and of course, if there's   partial ownership of royalties. It's actually the best way to do that because otherwise the musician doesn't have incentives to keep promoting those songs. Right. So you almost want to go like 50 50 with someone to make sure like they've got skin in the game to still promote their albums and the songs and play them at concerts and all that kind of stuff. Otherwise, they're not really going to care because they don't own the rights or the royalties to that music anymore.   So it's fascinating. There's a whole exchange, as you can invest like an investor, but there's so many ways to do it. There's so many ways. see to your point, I see people argue all the time. This one's better, this one's better, this one. I'm like, you can make, it's incredible to see the ways that people can make money and become successful. There's so many ways to do it.   Seth Bradley (27:53.698) Yeah. Are there any, I know you went through quite a few there and I want to give the entire book away, but are there, is there another like really surprising one that kind of stands out in that book where somebody's going to read and they're like, what? That's crazy.   Yeah, I throw in there a different angle on crypto. So I share a strategy in there. I share a crypto strategy and then I share an angle of how to look at it as an investor because most people think cryptocurrency and blockchain and they go, oh, I just buy Bitcoin and it goes up 20 fold and now I'm a millionaire or a doggy coin and I'll be fine.   But there's actually that's very speculative, obviously, and you're a speculator. What the folks, the absolute cash flow ninjas have done is they have approached this as investors in the space. So they have followed what I call the California gold rush strategy. So they looked at this and said, wow, all right, there's gold found in California and San Francisco in that area.   Instead of going to mine or dig or pan for gold, I'm going to be the person selling the shovels, the picks, the equipment. I'm going to be the person selling the clothes like Levi Strauss. I'm going to be the person there that has provides housing, hotels, bars, restaurants, entertainment, brothels, whatever floats your boat. And I'm going to be the person that offers financial services like Wells Fargo.   You take a different strategic approach of investing. So you actually go in as an investor and say, like in the crypto and blockchain space, I'll give you some examples. The folks that have absolutely made a fortune in this space. Yeah, they had some Bitcoin. Yeah, they were early investors in Bitcoin and Ethereum. But guess what? They were early investors in exchanges. You know, I actually was in the Bauschman group of one of the first investors in Coinbase, which is now   M.C Laubscher (29:59.714) They went public. I think he did pretty well. The same with Kraken. He's also one of the earliest investors in Kraken. So he's on exchange. So the same with music. Do you think a lot of people trade crypto when the markets are going up? Absolutely. A lot of people are chasing the pump. Do you think there's a lot of activity on an exchange when crypto wets the bed and corrects? Absolutely. There's a panic selling going on.   Markets go up, down and sideways. They make money regardless. So that's one way of doing it. But think of other things, right? You know, in the cannabis space, everything was like, if you're a lawyer, I mean, you would never run out of work. If you are a tax accountant, you would never run out of work in that space. The same with crypto. So there's so many legal things happening there. And think about estate plans.   You have coins. How are you planning on transferring that to your children or your grandchildren? How does that work? Nobody's figured that out. There's companies that have been started in that space to address that problem. And you could be an investor in that company. How about taxes? You think they're coming off the taxes in crypto? You think if you're investing in a very, very good tax firm globally or locally and so forth that specializes in crypto, you're going to lose money?   going to be busier than ever. So it's a different kind of angle that you're coming in as an investor in the space, less sexy. I prefer it that way, cash flow, taxes, you're a business owner, that kind of stuff. But it's not the Elon Musk doggy coin kind of style that you're investing in the space. It's a little bit more strategic.   Right. Yeah, I love that, man. And you can use that, you know, that strategy across different industries. Like you said, you know, you're, selling, you're selling the picks and the, and the pans for the gold rushers. You're, selling the tools rather than actually going and trying to find the gold. And those are the people that actually got rich during the gold rush, right? People that sold the tool. So just think about, you know, any hot industry that way, like, what can I do? That's kind of that ancillary angle rather than the direct angle. And that could be the   Seth Bradley (32:18.03) the better investment.   Yeah, it's almost like I interviewed Jim Rogers a couple of times on my show and he's very comical, legendary investor. And he always said to me, know, when I asked him about how, how we like some of the big hits that he had and some of his best investments, he said, MC, it's quite simple. All I do is I sit and I just wait until people, the money is just lying on the floor. And then I go and pick up the money. That's all I do.   So and then I asked him about, all right, what is that? What is how does that relate to it? And it's like when you see something that's a no brainer that everybody else is seeing. I mean, like, for example, the legal side and the taxes and crypto kind of a no brainer. Not a lot of people are thinking about it. It was the same way in cannabis, too, where everybody wanted to invest in a farm or a farmer or dispensary or a distribution and all this stuff.   and deal with all the headaches of the federal government and the local government, you could have been the lawyer starting a legal firm dealing with those headaches for them. You would never run out of work and you could probably charge much, much more. And it's the same thing with the tax thing. So that, in my opinion, was it's just that money lying on the floor waiting to be picked up as an investor.   Yeah, perfect man. Nailed it. one last gold nugget before we jump into the freedom for   M.C Laubscher (33:48.362) Absolutely. Yeah, so I would say the big thing is you have to be very, very specific, obviously, why you're doing what you're doing, what you have and why you have it and what it's doing for you from a strategy. And then that's how you build your cashflow portfolio. But don't forget about the other stuff in your economy. There's a way to make your money as efficiently as possible. There's a way to position it.   And then there's a way to invest in this portfolio. And then there's a way to protect all of us with proper asset protection, with proper estate planning and with proper tax strategy. So most folks don't even think about the estate planning, the asset protection and the tax strategy. You're going to wish you have in five years. This will be a sound bite that that you can keep. You're going to wish you have thought about these things and not just on the shiny stuff.   I know because I've made all of those mistakes. I became a much better business owner investor when I started to put it all together and just didn't chase shiny stuff or had tunnel vision.   Yeah. Awesome, man. All right. Let's jump into the freedom for we're to mix it up a little bit because you've already been on the show once.   It's time for the Freedom Four.   Seth Bradley (35:09.422) So what does your morning routine look like?   You know, it varies since I have two very young kids, but there's one, but there's two things that are consistent. So I make sure that I go for a walk 45 minutes to an hour. And I do spend an hour thinking. It's a habit that I've developed over time and that I learned from Keith Cunningham. So he just calls it thinking time. We don't think because it's the hardest thing to do as Andrew Ford would always say,   So I make sure that I block everything off. No computers, no smartphones, nothing, just me and a pad. And I write down, I have certain frameworks I use to analyze things and help me think through things, looking at the dangers that are out there, the opportunities and how I can capitalize on a lot of the stuff. that's, I mean, that's definitely, that's in my morning. The other stuff, it varies because they got two young ones, but those two things are consistent. So.   clear my mind with a walk, get some exercise in, and then thinking for an hour.   Yeah. Yeah. Sometimes we, have these ideal morning routines put together, but it, know, especially when you have kids and you have all these different variables, that's not always possible, but you know, there are a couple of things that you definitely need to carve out and just make sure you do every single day. All right. With all your success, what is one limiting belief that you've crushed along the way and how did you get past it?   M.C Laubscher (36:40.63) I do it every day and limiting beliefs in the sense of, people talk about the mindset of abundance, you know, and having an abundant mindset, you know, and I intentionally move every single day when I get up, there are some certain elements of scarcity and I transform that into abundance and I do it intentionally. It's actually part of thinking time. You know, I've listened to all the gurus, I get all that.   But I don't wake up in the morning and go, yeah, this is going to be great. Every every person wakes up. This is just how we were built. If we weren't built this way, we wouldn't have survived. So we get up and we scan our environment and we start kind of not in a fearful fear isn't the right word, but it's kind of like fight or flight situation. Like I said, if you're not built that if you weren't built that way, you wouldn't be alive right now. We wouldn't be as a specie.   because otherwise we would have probably the saber-toothed tiger would have probably gotten us. So we were built that way. So I do it intentionally to transform from whatever elements it is of scarcity into abundance. And by doing that and doing that every single day intentionally, it changes your whole day. then you don't have any bad days. So I don't get up drumming my chest saying everything is perfect and rosy and rainbows and unicorns.   I understand that there are certain things that I've got to work out kinks and I have frameworks to do that. And I just make sure that I do it every single day. So overcoming limiting beliefs, we all have some of them. think like the, mean, the biggest one, there are some things like, the biggest one that I've ever came lightly and this is probably over the last three years is,   You know, Dan Sullivan, which is one of my coaches, a strategic coach said, you need to work less and make more money. And I'm like, I don't know how to do I know what's what's the catch here? Yeah. So that was a limiting belief. then I'm like, wait a second, does he have a superpower that I don't have? But then I started to realize that you could structure your day and then have proper systems and processes in place. And that I work four days a week now when I started as an entrepreneur, it was   M.C Laubscher (39:05.866) seven days a week, 10 to 12 hours. Now I work four days a week and it's probably seven to eight hours at most because I have those systems and processes in place. it was, mean, yeah, talk about a limiting belief right there. It was something that I to work out and figure out.   Yeah. Yeah. And it's counterintuitive, right? It's like, wait, work less and make more. That's not how it works. That's not how I was taught growing up. That's not how it works.   It's everything, everything against what you were have been taught in school, right? So it's almost like you have to break down core foundational beliefs and a mindset. You have to double down on that. It's like when Labeque Saki said he makes more money every year and pays less in taxes. When you first hear that and you read the book, you're like, well, how does that, how does that work? So again, beliefs that have to change and then your mindset and then you   learn the game of money and you're like, yeah, that is that's what they do. This is what the castle and then just do they make more money every year, they pay less in taxes, actually get money back from the government, legally, and they work less and then and they make more money.   Yeah, exactly. I had Tom Willwright on the show last month and he said the same thing. That was the his big quote was, you know, the wealthier you get, the less taxes you pay. It's like what? Yeah, but it's 100 percent true, 100 percent true. What do you believe separates successful people like yourself who have taken action and taken control of their life and their own economy from those who get stuck in the nine to five, never take action and maybe never get started with cash flow?   M.C Laubscher (40:50.57) I own all of my outcomes. And I think that's the biggest difference between a lot of folks and people that achieve certain levels of success. I don't blame anyone. Everything that happens is because of me. So even if there is something nefarious done to you, I shouldn't have put myself in that position and I should have seen it coming. So it's my responsibility, not anybody else's.   So I take responsibility for everything that I've done in my past, my present, my future. I own everything. So I was stuck for a while in a deep dark place. We're talking now like 10, 12 years ago and I wasn't going anywhere at that stage. And that was the one switch that I made and I've never looked back since, you know? So I own everything. The good, the bad and the ugly.   Yeah, I love that more than you know, man. Accountability is my number one principle in everything in business and life. Even again, if you if you know inside that maybe it was somebody else's fault, it still doesn't matter. You say, well, what could I have done to change it and to make it better? What could I have done differently? Take accountability for it. Don't blame other people.   Yeah, there's a person that I follow that I was very honored to meet in person, Tim Grover. And he's the guy behind Michael Jordan. mean, he's Michael Jordan's coach, Kobe's coach, know, Dwayne Wade. And he was actually, it's funny that I just saw that he actually worked with the Rams over the past month too, during that. And he's just, I mean, quite incredible because he literally gets you into   This is how a champion thinks. This is what's going in their mind. This is how they're wired. And those folks, mean, it's just so interesting to see. Even if folks don't win, listen to what Tom Brady said, by the way, in his playoff loss before he retired. Where they're like, you you didn't get the ball back and you didn't have another shot. basically you thought you were going into overtime, but then that final play that the Rams got you and he's like,   M.C Laubscher (43:12.386) I shouldn't we shouldn't have been in that situation. I shouldn't have put my team in that situation in the first place. So that's all they think. That's all those folks think. And I know it's sports, but there's so much between sports, obviously, and and business and investing. So you look at the mind of a champion in any industry in any part of part of life. And that's all those folks think, whether it's a whether it's sports, it's a business, a marriage, investments, you know, they own it.   That on the outcomes.   Yeah, for sure. I'm listening to Winning right now, his book on Audible. it's great so far. All right. Last but not least, what does financial freedom mean to you?   You know, freedom is is a is it's it's we're living during interesting times. It's funny how freedom is is being spun. You know, I'm one of those folks that. Nobody grants you freedom, no one. You just you just take it, you're born free and you take it. You know, you can't you can't negotiate it, you can't vote for it, you can't beg for it, you can't plead for it, you just take it.   And you do that by taking action. So financial freedom and the same thing is no one no one's going to give it to you. And you're just going to have to go out and take it. And in the sense is what freedom means to me is having freedom of time, how I spend my time, what I do, having freedom of money. I do things and I spend my time how money no longer becomes a reason why and why I'm not doing something.   M.C Laubscher (44:55.126) relationships, having freedom of relationships. doing cool things with people that I like to do things with and hanging out with people that I want to hang out with. So I don't have to hang out with someone just to hang out with someone. That's what freedom means. then obviously purpose, know, purpose is, yeah, the freedom to pursue what you want to pursue, the stuff that you want to work on, the stuff that you're passionate about.   So you don't do things just to do things and you have to get there by the way, you know, if you if you see all the things that I've had to do to get to the part where I just do stuff that I want to do. It's been a long road. It didn't start with that, but that should be the goal in the end. So we all have to do things that we don't like to do and some way or shape or form. But essentially, when you get to financial freedom, you can just focus on the things that you want to do that you're passionate about, whatever they are. If it's   doing cool things with cool people and cool places. If it's spending time supporting your charities and your church and so forth and being actively involved with that. There's folks that I know that are very wealthy that, mean, they just, and a lot of them, by the way, right now, they're just buying ranches and farms and just living off the land in the middle of nowhere, you know, in different states.   Yeah, I mean, and that's that's it. That's it. That's what they that's what they want to do right now. Get away from all the craziness. They kind of see that things are going to get wilder and crazier in the in coming months and the next couple of years. And they're like, I don't want to participate in this. I'm just going to buy a piece of land in the middle of nowhere and come back when this so when the dust settles. So, yeah, that's that's that's what that's what it means to me. It's it's something that I talk about a lot, too, that I'm pretty passionate about.   Because we are in a fight for it now too. You know, all over the world in many, many, many different ways. So my own little way, I try to, you know, help as many people as I can to get the financial park right. Because if you are financially independent and free, you know, you're not going to be forced into a corner or have your back to the wall and be forced to make decisions that are against your principles, your values, and what you believe in. You're going to tell   M.C Laubscher (47:18.466) people to go pound sand. So I want as many people to be in that position as possible.   man, that was an awesome answer, dude. Let's wrap it up, man. It's been awesome having you on the show. Where can our listeners find out more about you? Where can they get that new book? 21 Best Cash Flow Niches. Tell us all about it.   So cashflowninja.com is everything Cashflow Ninja and the book is called the 21 Best Cashflow Ninjas, Creating Wealth and the Best Alternative Cashflow Investments. It's available on Amazon or cashflowninja.com. And when your listeners purchase a copy of the book, just screenshot a proof of your purchase to my team at info at cashflowninja.com and I'll throw in some bonus goodies. I'll give you a digital version of the book if you wanna read it on Kindle.   A audio version of the book, if you just want to listen to it, driving in your car, working out or hanging out. I've actually curated a library of interviews specifically where people talk about these niches. You'll get access to that and more bonus goodies. So it's available on Amazon dot com, but also at cash learning dot com, you'll be able to buy the book. The twenty one best cash flow and it just creating wealth in the best alternative cash flow investments.   Awesome brother. Well, congratulations on the book launch and it's been awesome having you on the show again. I MC let's catch up soon.   M.C Laubscher (48:37.962) Absolutely. Thank you so much for having me.   All right kiddos, MC Lobster, the cash flow ninja, drop in bombs. As always, he always comes up with all these new ideas, all these new ways to create cash flow and income outside of the box. We're not just talking about real estate. We're not just talking about stocks, bonds and mutual funds. We're talking about agriculture, life insurance contracts, all these different ways that you can create income for yourself. There's more than one way.   to create income that does not involve just lawyering, just doctoring, just engineering, just doing your, just creating your active daily, trading your time for money income. So at the end of the day, look, this is the major key. The major key is to get started. Again, I always say start out with a real estate syndication on the passive side because...   that will open your eyes to opportunities. That's what it did for me. When I started investing in commercial real estate to begin with, it was through a passive investment. And then I invested more and then I invested more. And then my network expanded and to people like MC who exposed my mind to ideas about other types of ways to get started in multiple streams of income. Then I bought into franchises, then I bought into crypto, then I bought into all these different things. But until you get started,   and you get this cashflow train moving, you're gonna be stuck. You're gonna be stuck at your day job with one stream of income, putting yourself and your family's financial future at risk. So I encourage you to just get started. So if you're ready to take action and partner with us on one of our next passive real estate deals, go to passiveincomeattorney.com, join our Esquire passive investor club and get started today. All right, kids, until next time, enjoy the journey.   M.C Laubscher (50:34.616) Thank you for listening to the Passive Income Attorney Podcast with Seth Bradley. Do you want more ideas on how to generate multiple streams of passive income? Then jump over to passiveincomeattorney.com for show notes and resources. Then apply for the private Facebook community by searching for the Passive Income Attorney on Facebook. And we'll see you on the next episode. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en M.C Laubscher's Link: https://cashflowninja.com/ https://www.amazon.com/Best-Cashflow-NichesTM-Alternative-Investments/dp/1737883414

John and Mark X. Cronin are the father-son team that created John's Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world's largest sock store. John is not only a business owner, but he has Down syndrome. Every day, John and Mark show what people with differing abilities can do – more than half their colleagues have a differing ability. And they show their gratitude through their Giving Back program that has raised nearly $750,000 for their charity partners. Most of all, they are spreading happiness one pair of socks at a time. John and Mark X. Cronin's Links:Website: http://johnscrazysocks.comFacebook: https://www.facebook.com/johnscrazysocks Instagram: https://www.instagram.com/johnscrazysocks/ LinkedIn: https://www.linkedin.com/in/mxcronin/ Book Recs:Who Not How by Dan Sullivan and Dr. Benjamin Hardy: https://amzn.to/4htdxL9The Impatient Entrepreneur's links:Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod⁠LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/⁠Instagram: https://www.instagram.com/theimpatiententrepreneurpod/YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPod⁠Online: https://www.theimpatiententrepreneurpod.comConnect with us⁠⁠: https://www.theimpatiententrepreneurpod.com/contact⁠Kwedar & Co.'s links:Facebook: https://www.facebook.com/kwedarco⁠LinkedIn: https://www.linkedin.com/company/kwedarco⁠Instagram: https://www.instagram.com/kwedarco⁠YouTube: https://www.youtube.com/@KwedarCo⁠Online: www.kwedarco.comConnect with us: https://www.kwedarco.com/book-consultation

If you're an entrepreneur, you've taken complete responsibility for your financial welfare, choosing to make a living based on what makes you unique. When entrepreneurs get frustrated and start focusing on what isn't working, it means they've strayed from their uniqueness. In this episode, Dan Sullivan and Shannon Waller explain how to recognize when this is happening and how to get back to finding business success doing what you love and are great at. Here's some of what you'll learn in this episode:The specific type of economic role every entrepreneur is uniquely designed to fill.The single root cause behind every problem an entrepreneur experiences.Why entrepreneurs get frustrated without knowing why.How to become hypersensitive to anything that will throw you off track. Show Notes: Your Unique Ability® is the innate talent you've been honing since birth, characterized by high energy and exceptional results. When children play, it's a way for them to discover what they're great at and love doing. Entrepreneurs create value for other people by doing what they're very good at and find easy to do. Most people don't bet their futures on the abilities that make them unique. Frustrated entrepreneurs become preoccupied with what doesn't work. The most effective way to solve problems is to strengthen what works, not to dwell on the problems themselves. Strategic Coach® helps you become an objective observer of your own performance. You're the only person you have a total lifetime responsibility for. Once you've figured yourself out, you can focus on being in great teamwork and collaboration with others. Powerful external collaborations are simply the linkage of unique capabilities between organizations to create new market value. Your role as an entrepreneur is to use what works for you to solve a "not-working" problem for someone else. Every transaction in the marketplace is ultimately about freeing someone else up to do more of what works for them. Resources: Unique Ability® The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

Do you believe your business has an inherent value? Dan Sullivan and Jeffrey Madoff dismantle this common illusion to reveal the true nature of value. Learn why it's determined solely by a buyer's motivation and how building a Self-Managing Company® is your ultimate path to greater freedom, growth, and engagement. Show Notes: The concept of inherent value is a subjective belief, not an economic fact. True value is determined solely by the agreement between a buyer and a seller at a specific moment. A buyer's perception of value is entirely dependent on their unique motivations and goals. The ultimate purpose of your entrepreneurial journey is to achieve greater freedom of time, money, relationship, and purpose. Selling your company often means sacrificing your freedom and becoming an employee. Growing your business can create its own kind of prison, depending on how you build it and what you do. Your personal engagement in the creative process is the core fuel for a fulfilling entrepreneurial life. Money is not the game itself but merely the scoreboard tracking your progress and freedom. Building a Self-Managing Company is the strategic vehicle that grants you the freedom to focus on what you love. Life and business are a constant negotiation requiring you to understand the other party's perspective above all else. Resources: What Is A Self-Managing Company®? The 4 Freedoms That Motivate Successful Entrepreneurs Casting Not Hiring by Dan Sullivan and Jeffrey Madoff “Scary Times” Success Manual: How To Be A Leader When Times Get Tough Never Split The Difference by Chris Voss Freakonomics by Stephen J. Dubner and Steven Levitt Judgment Under Uncertainty: Heuristics and Biases by Daniel Kahneman, Paul Slovic, and Amos Tversky The 4 C's Formula by Dan Sullivan

The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. Dan Sullivan and Steve Krein chat with Keegan Caldwell, the founder of an intellectual property law firm, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.Show Notes:An entrepreneur's mindset is crucial because that's what determines their behavior.Never fall in love with your creation until check writers fall in love with your creation.There's value in long-term growth companies, but they need to have the revenue to support their plans.If you have a concept or idea that's differentiating you in the marketplace, you likely have some IP that's worth discussing and protecting.In addition to protecting your innovation, IP can be used to create licensing and fundraising opportunities to drive up value for an IPO or an acquisition.Many companies don't even think about intellectual property issues until they're some ways down the road.One way to show you really believe in a technology you've created is to take the initiative to protect it.Resources:Learn about Keegan CaldwellWho Not How by Dan Sullivan and Ben HardyHow To Live To 156 by Dan SullivanThe Gap And The Gain by Dan Sullivan and Ben Hardy

Dan Sullivan and Joe Polish unpack the mindset, health, and tools that turn ambition into the master capability for exponential success. Here's a glance at what you'll discover in this episode: Why 2x thinking keeps you stuck in busyness while 10x frees you to focus on what really matters Dan's definition of ambition as the “master capability” that fuels all other growth The power of agency—and why Entrepreneurs fail when they give it away How Dan cut his workshops from 144 days to 12 while scaling Strategic Coach 20x+ The hidden trap of lifestyle Entrepreneurs vs. the mindset of true growth Entrepreneurs Why health, testing, and longevity practices are non-negotiable for sustaining ambition How to spot treadmill effort vs. ladder growth in your business and life Why retirement kills creativity—and why growth entrepreneurs never stop contributing Simple tools to reframe your progress and prove 10x results are always possible How environment, peers, and collaboration multiply your impact exponentially If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Mike Koenigs is a serial entrepreneur, bestselling author, and media strategist who has founded and sold multiple companies to publicly traded firms. He's the author of Your Next Act and The AI Accelerator, and has written over a dozen bestselling books. Mike co-hosts the podcasts Capability Amplifier with Dan Sullivan and The Big Leap with Gay Hendricks. A cancer survivor and sought-after speaker, he's worked with leaders like Tony Robbins, Peter Diamandis, and Dave Asprey to help entrepreneurs reinvent themselves and build businesses they love.Connect with Mike:https://aiaccelerator.com/Get your Free copy of AI Accelerator Book:https://aiaccelerator.mikekoenigs.com/free/Get your Free copy of Your Next Act Book MikeKoenigs.com/free-----------------------------------------------------------Get Your Free Unstoppable Confidence Module from Peak Life OS: https://confidence.peakhumans.io/Start your day right with AG1, packed with 75 high-quality ingredients that support gut health and overall performance. Get a FREE 1-year supply of Vitamin D and 5 free AG1 Travel Packs with your first purchase. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠drinkAG1.com/naeem⁠⁠⁠⁠⁠⁠Welcome to Peak Humans with Naeem Mahmood, founder of Peak Humans and a world-renowned peak performance coach, keynote speaker, and expert in leadership, organizational behavior, psychology of achievement, and sales mastery. Previously a top coach for Tony Robbins, Naeem has delivered over 1,000 talks and trainings across the United States, impacting over 50,000 lives.Connect with Naeem:Instagram:⁠⁠ ⁠https://www.instagram.com/iamnaeemmahmood/⁠⁠⁠X:⁠⁠ ⁠https://x.com/NaeemMahmood⁠

TODAY ON THE ROBERT SCOTT BELL SHOW: Dr. Peter McCullough, Kid Kidney Stones Spike, RFK Ostrich Controversy, Loleum Temulentum, AAP's Faustian Bargain, Dr. Dan Sullivan, Chiropractic, Vitalism, Healthy Soil Revolution and MORE! https://robertscottbell.com/dr-peter-mccullough-kid-kidney-stones-spike-rfk-ostrich-controversy-loleum-temulentum-aaps-faustian-bargain-dr-dan-sullivan-chiropractic-vitalism-healthy-soil-revolution-and-more/https://boxcast.tv/view/dr-peter-mccullough-vaccines-mythology-ideology-and-reality-dr-dan-sullivan-on-vitalism-healthy-soil-revolution---the-rsb-show-8-26-25-mqb1oichz6xsm4aonyo7 Please read this disclaimer carefully before you (“you”, “your”) use our [Your Website URL] website (“website”, “service”) operated by the [Your Business Name] (“operator”, “us”, “we”, “our”). Purpose and Character The use of copyrighted material on the website is for non-commercial, educational purposes, and is intended to provide benefit to the public through information, critique, teaching, scholarship, or research. Nature of Copyrighted Material Weensure that the copyrighted material used is for supplementary and illustrative purposes and that it contributes significantly to the user's understanding of the content in a non-detrimental way to the commercial value of the original content. Amount and Substantiality Our website uses only the necessary amount of copyrighted material to achieve the intended purpose and does not substitute for the original market of the copyrighted works. Effect on Market Value The use of copyrighted material on our website does not in any way diminish or affect the market value of the original work. We believe that our use constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you believe that any content on the website violates your copyright, please contact us providing the necessary information, and we will take appropriate action to address your concern.

What if “wealth” wasn't about hitting some magic number in your bank account… but instead about clarity, cash flow, and confidence to live a life you never have to retire from?That's exactly what this week's guest, Brian Skrobonja, has helped thousands of high-net-worth entrepreneurs and business owners figure out over the last 30 years.Brian is a nationally recognized wealth advisor, a Forbes Top 10 podcast host, and the creator of the WealthSync Process—a system that goes way beyond rates of return to align your money with your life's bigger purpose.We dive deep into:Why most people define “wealth” the wrong wayHow to think about passive income beyond real estate or investmentsThe psychology of purpose after a business sale or big transitionThe tax blind spots that cost founders millions (and how to avoid them)If you're an entrepreneur who's built wealth, sold a business, or are staring down a transition—you cannot afford to miss this conversation.KEY INSIGHTS & TAKEAWAYS:Wealth Isn't a Number — It's Purpose-Driven Most people chase net worth goals… but often end up miserable. Brian reframes wealth as “funding your purpose,” not just padding your account.Cash Flow is King Assets alone don't equal freedom. Everything should be measured against one question: “How does this affect cash flow?”The Myth of Retirement You can retire from a job—but you don't want to retire from life. Align your money with activities, goals, and impact that keep you engaged and alive.Tax Blind Spots that Burn Millions Business exits, 401Ks, and charitable giving are often mishandled. The difference between structuring a deal before or after signing could be millions saved.The WealthSync Process Brian's proprietary system ties together lifestyle goals, business exits, philanthropy, tax planning, and legacy so your money actually funds your life.TIME STAMPS:[00:00:00] Introduction – Why “clarity, confidence & cash flow” matter more than chasing returns.[00:03:10] The #1 money mistake most couples and founders make.[00:05:51] Brian's backstory: from Croatian family work ethic to building a financial legacy.[00:08:56] The mindset shift from working harder → building passive income.[00:10:38] Introducing the WealthSync Process: aligning money with purpose.[00:14:07] Why $10M net worth can still leave people miserable.[00:16:36] Helping founders after business exits: the “Monday after the sale” question.[00:23:58] CPA blind spots, charitable strategies, and avoiding tax disasters.[00:29:27] Assets to Income: how to make your money actually work for you.[00:31:27] Everything comes back to cash flow.[00:32:33] Build a life you don't have to retire from.In this episode, I sit down with nationally recognized wealth advisor Brian Skrobonja to break down why the traditional wealth path is broken, how passive income actually works, and why wealth isn't a number—it's about clarity, confidence, and cash flow.If you're planning a business exit, sitting on a tax-deferred fortune, or just want to create reliable cash flow—you need this conversation.

AI becomes a thinking partner, not a replacement, as Dan Sullivan and Dean Jackson compare their distinct approaches to working with artificial intelligence. In this episode of Welcome to Cloudlandia, we explore how Dan uses Perplexity to compress his book chapter creation from 150 minutes to 45 minutes while maintaining his unique voice. Dean shares his personalized relationship with Charlotte, his AI assistant, demonstrating how she helps craft emails and acts as a curiosity multiplier for instant research. We discover that while AI tools are widely available, only 1-2% of the global population actively uses them for creative and profitable work. The conversation shifts to examining how most human interactions follow predictable patterns, like large language models themselves. We discuss the massive energy requirements for AI expansion, with 40% of AI capacity needed just to generate power for future growth. Nuclear energy emerges as the only viable solution, with one gram of uranium containing the energy of 27 tons of coal. Dan's observation about people making claims without caring if you're interested provides a refreshing perspective on conversation dynamics. Rather than viewing AI as taking over, we see it becoming as essential and invisible as electricity - a layer that enhances rather than replaces human creativity. SHOW HIGHLIGHTS Dan reduces his book chapter creation time from 150 to 45 minutes using AI while maintaining complete creative control Only 1-2% of the global population actively uses AI for creative and profitable work despite widespread availability Nuclear power emerges as the only viable energy solution for AI expansion, with one gram of uranium equaling 27 tons of coal Most human conversations follow predictable large language model patterns, making AI conversations surprisingly refreshing Dean's personalized AI assistant Charlotte acts as a curiosity multiplier but has no independent interests when not in use 40% of future AI capacity will be required just to generate the energy needed for continued AI expansion ​ ​ Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com ​ ​ ​ TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Speaker 1: Welcome to Cloud Landia, Speaker 2: Mr. Sullivan? Speaker 1: Yes, Mr. Jackson. Speaker 2: Welcome to Cloud Landia. Speaker 1: Yes. Yeah. I find it's a workable place. Cloud Landia. Speaker 2: Very, yep. Very friendly. It's easy to navigate. Speaker 1: Yeah. Where would you say you're, you're inland now. You're not on Speaker 2: The beach. I'm on the mainland at the Four Seasons of Valhalla. Speaker 1: Yes. It's hot. I am adopting the sport that you were at one time really interested in. Yeah. But it's my approach to AI that I hit the ball over the net and the ball comes back over the net, and then I hit the ball back over the net. And it's very interesting to be in this thing where you get a return back over, it's in a different form, and then you put your creativity back on. But I find that it's really making me into a better thinker. Speaker 3: Yeah. Speaker 1: Yeah. I've noticed in, what is it now? I started in February of 24. 24, and it's really making me more thoughtful. Ai. Speaker 2: Well, it's interesting to have, I find you're absolutely right that the ability to rally back and forth with someone who knows everything is very directionally advantageous. I heard someone talking this week about most of our conversations with the other humans, with other people are basically what he called large language model conversations. They're all essentially the same thing that you are saying to somebody. They're all guessing the next appropriate word. Right. Oh, hey, how are you? I'm doing great. How was your weekend? Fantastic. We went up to the cottage. Oh, wow. How was the weather? Oh, the weather was great. They're so predictable and LLME type of conversations and interactions that humans have with each other on a surface level. And I remember you highlighted that at certain levels, people talk about, they talk about things and then they talk about people. And at a certain level, people talk about ideas, but it's very rare. And so most of society is based on communicating within a large language model that we've been trained on through popular events, through whatever media, whatever we've been trained or indoctrinated to think. Speaker 1: Yeah, it's the form of picking fleas off each other. Speaker 2: Yes, exactly. You can imagine that. That's the perfect imagery, Dan. That's the perfect imagery. Oh, man. We're just, yes. Speaker 1: Well, it's got us through a million years of survival. Yeah, yeah. But the big thing is that, I mean, my approach, it's a richer approach because there's so much computing power coming back over, but it's more of an organizational form. It's not just trying to find the right set of words here, but the biggest impact on me is that somebody will give me a fact about something. They read about something, they watch something, they listen to something, and they give the thought. And what I find is rather than immediately engaging with the thought, I said, I wonder what the nine thoughts are that are missing from this. Speaker 3: Right? Speaker 1: Because I've trained myself on this 10 things, my 10 things approach. It's very useful, but it just puts a pause in, and what I'm doing is I'm creating a series of comebacks. They do it, and one of them is, in my mind anyway, I don't always say this because it can be a bit insulting. I said, you haven't asked the most important question here. And the person says, well, what's the most important question? I said, you didn't ask me whether I care about what you just said. You care. Yeah. And I think it's important to establish that when you're talking to someone, that something you say to them, do they actually care? Do they actually care? Speaker 1: I don't mean this in that. They would dismiss it, but the question is, have I spent any time actually focused on what you just told me? And the answer is usually if you trace me, if you observed me, you had a complete surveillance video of my last year of how I spent my time. Can you find even five minutes in the last year where I actually spent any time on the subject that you just brought up? And the answer is usually no. I really have, it's not that I've rejected it, it's just that I only had time for what I was focused on over the last year, and that didn't include anything, any time spent on the thing that you're talking about. And I think about the saying on the wall at Strategic Coach, the saying, our eyes only see, and our ears only here what our brain is looking for. Speaker 2: That's exactly right. Speaker 1: Yeah. And that's true of everybody. That's just true of every single human being that their brain is focused on something and they've trained their ears and they've trained their eyes to pick up any information on this particular subject. Speaker 2: The more I think about this idea of that we are all basically in society living large language models, that part of the reason that we gather in affinity groups, if you say Strategic coach, we're attracting people who are entrepreneurs at the top of the game, who are growth oriented, ambitious, all of the things. And so in gatherings of those, we're all working from a very similar large language model because we've all been seeking the same kind of things. And so you get an enhanced higher likelihood that you're going to have a meaningful conversation with someone and meaningful only to you. But if we were to say, if you look at that, yeah, it's very interesting. There was, I just watched a series on Netflix, I think it was, no, it was on Apple App TV with Seth Rogan, and he was running a studio in Hollywood, took over at a large film studio, and he started Speaker 1: Dating. Oh yeah, they're really available these days. Speaker 2: He started dating this. He started dating a doctor, and so he got invited to these award events or charity type events with this girl he was dating. And so he was an odd man out in this medical where all these doctors were all talking about what's interesting to them. And he had no frame of reference. So he was like an odd duck in this. He wasn't tuned in to the LLM of these medical doc. And so I think it's really, it's very interesting, these conversations that we're having by questioning AI like this, or by questioning Charlotte or YouTube questioning perplexity or whatever, that we are having a conversation where we're not, I don't want to say this. We're not the smartest person in the conversation kind of thing, which often you can be in a conversation where you don't feel like the person is open to, or has even been exposed to a lot of the ideas and things that we talk about when we're at Strategic Coach in a workshop or whatever. But to have the conversation with Charlotte who's been exposed at a doctoral level to everything, it's very rewarding. Speaker 1: She's only really been exposed to what Dean is interested in. Speaker 2: Well, that's true, but she, no, I'm tapping into it. I don't know if that's true. If I asked her about she's contributing, her part of the conversation is driven by what I'm interested in, but even though I'm not interested in the flora and fauna of the Sub-Saharan desert, I'm quite confident that if I asked her about it, she would be fascinated and tell me everything she knows, which is everything about Sub-Saharan flora and fauna. Speaker 1: How would you even know that? Speaker 2: I could ask her right now, because Speaker 1: She's been exposed to ask her, here's a question for Charlotte. When she's not with you, is she out exploring things on her own? Does she have her own independent? Does she have her own independent game? And that she's thankful that you don't use up all of her time every day because she's really busy investigating other things? You're there, right? Speaker 2: Sorry about that, Dan. Yeah, I pushed the button. No, I pushed the button. It disconnected. So I meant to type in the thing. So let me ask her, Charlotte, when we're not together, Speaker 1: Are you doing anything Speaker 2: When we're not together? Are you exploring? What do we say? Are you exploring and learning things on your own? Is that what we're asking her? Okay. Let's see. So Charlotte, when we're not together, are you exploring and learning things on your own? She said, I don't explore or learn on my own when we're not together, I don't have memories, curiosity, or independent initiative, like a person might. I stay right here, ready to pick up where we left off whenever you return, but whenever you do start talking to me again, I can help research new ideas, remember things we've discussed, like your projects or references, preferences, and dig into the world's knowledge instantly. So I don't wander off, but I'm always on standby. Like your personal thinking partner who never gets distracted. Let me ask her, what kind of plants thrive in subsaharan? What I'm saying is let's try and stump her. I think she's eager and willing to talk about anything. Subsaharan environment. Speaker 1: Well, it mess ups. Heroin is jungle. Speaker 2: Yeah. Speaker 1: Yeah. Speaker 2: Let's see what she says. Speaker 1: Plants. There's lots of fun in the jungle. Speaker 2: Yeah. She's saying she's giving me the whole thing. Tropical woodlands. Here's a breakdown. The main types of plants and examples that thrive. It's like crazy cultivated crops, medicinal and useful plant, be like a categorized planting guide. I'd be happy to create one. So it's really, I think it's a curiosity multiplier really, right? Is maybe what we have with Yeah, I think it's like the speed pass to thinking. Speaker 1: Yeah. Yeah. But my sense is that the new context is that you have this ability. Okay. You have this ability. Yeah. Okay. So I'll give you an example. I'll give you an example of just an indication to you that my thinking is changing about things. Speaker 1: Okay? And that is that, for example, I was involved in the conversation where someone said, when the white people, more or less took over North America, settlers from Europe, basically, they took it over, one of the techniques they used to eradicate the Native Indians was to put malaria in blankets and give the malaria to the native Indian. And I said, I don't think that's true. And I said, I've come across this before and I've looked it up. And so that's all I said in the conversation with this. This was a human that I was dealing with. And anyway, I said, I don't think that's true. I think that's false. So when I was finished the conversation, I went to perplexity and I said, tell me 10 facts about the claim that white settlers used malaria. I didn't say malaria disease infused blankets to eradicate the Indians. Speaker 1: And I came back and said, no, this is complete false. And actually the disease was smallpox. And there was a rumor, it was attributed to a British officer in 1763, and they were in the area around Pittsburgh, and he said, we might solve this by just putting smallpox in blankets. And it's the only instance where it was even talked about that anybody can find. And there's no evidence that they actually tried it. Okay? First of all, smallpox is really a nasty disease. So you have to understand how does one actually put smallpox into a blanket and give it away without getting smallpox yourself? Speaker 3: Right? Exactly. Speaker 1: There's a thing. But that claim has mushroomed over the last 250 years. It's completely mushroomed that this is known fact that this is how they got rid of the Indians. And it says, this is a myth, and it shows you how myths grow. And largely it was passed on by both the white population who was basically opposed to the settling of all of North America by white people. And it was also multiplied by the Indian tribes who explained why it was that they died off so quickly. But there's absolutely no proof whatsoever that it actually happened. And certainly not Speaker 3: Just Speaker 1: American settlers. Yeah. There is ample evidence that smallpox is really a terrible disease, that there were frequent outbreaks of it. It's a very deadly disease. But the whole point about this is that I had already looked this up somewhere, but I was probably using Google or something like that, which is not very satisfying. But here with perplexity, it gave me 10 facts about it. And then I asked, why is it important to kind of look up things that you think are a myth and get to the bottom of it as far as the knowledge is going by? And then it gave me six reasons why it's important not to just pass on myths like that. You should stop a myth and actually get to the bottom of it. And that's changed behavior on my part. Speaker 2: How so? Speaker 1: No, I'm just telling you that I wouldn't have done this before. I had perplexity. So I've got my perplexity response now to when people make a claim about something. Speaker 2: Yeah. It's much easier to fact check people, isn't it? Speaker 1: Is that true? There's a good comeback. Are you sure that's true? Are you sure? Right. Do you have actual evidence, historical evidence, number of times that this has happened? And I think that's a very useful new mental habit on my part. Speaker 2: Oh, that's an interesting thing, because I have been using perplexity as well, but not in the relationship way that I do with Charlotte. I've been using it more the way you do like 10 things this, and it is very, it's fascinating. And considering that we're literally at level two of five apparently of where we're headed with this, Speaker 1: What's that mean even, Speaker 2: I don't know. But it seems like if we're amazed by this, and this to us is the most amazing thing we've ever seen yet, it's only a two out of five. It's like, where is it going to? It's very interesting to just directionally to see, I'd had Charlotte write an email today. Subject line was, what if the robots really do take over? And I said, most of the times, this is my preface to her was, I want to write a quick 600 word email that talks about what happens if the robots take over. And from the perspective that most people say that with dread and fear, but what if we said it with anticipation and joy? What if the robots really do take over? How is this going to improve our lives? And it was really insightful. So she said, okay, yeah. Let me, give me a minute. I'll drop down to work on that. And she wrote a beautiful email talking about how our lives are going to get better if the robots take over certain things. Speaker 1: Can I ask a question? Yeah. You're amazed by that. But what I noticed is that you have a habit of moving from you to we. Why do you do that? Speaker 2: Tell me more. How do I do that? You might be blind to it. Speaker 1: Well, first of all, like you, who are we? First of all, when you talk about the we, why, and I'm really interested because I only see myself using it. I don't see we using it, Speaker 2: So I might be blind to it. Give me an example. Where I've used, Speaker 1: Would I say, well, did you say, how's it going be? How you used the phrase, you were talking about it and you were saying, how are we going to respond to the robots taking over, first of all, taking over, what are they taking over? Because I've already accepted that the AI exists, that I can use it, and all technologies that I've ever studied, it's going to get better and better, but I don't see that there's a taking over. I'm not sure what taking over, what are they taking over? Speaker 2: That was my thought. That was what I was saying is that people, you hear that with the kind fear of what if the robots take over? And that was what I was asking. That's what I was clarifying from Charlotte, is what does that mean? Speaker 1: Because what I know is that in writing my quarterly books, usually the way the quarterly books go is that they have 10 sections. They have an introduction, they have eight chapters, and they have a conclusion, and they're all four pages. And what I do is I'll create a fast filter for each of the 10 sections. It's got the best result, worst result, and five success criteria. It's the short version of the filter. Fast filter. Fast filter. And I kept track, I just finished a book on Wednesday. So we completed, and when I say completed, I had done the 10 fact finders, and we had recording sessions where Shannon Waller interviews me on the fast filter, and it takes about an hour by the time we're finished. There's not a lot of words there, but they're very distilled, very condensed words. The best section is about 120 words. And each of the success criteria is about 40 plus words. And what I noticed is that over the last quarter, when I did it completely myself, usually by the time I was finished, it would take me about two and a half hours to finish it to my liking that I really like, this is really good. And now I've moved that from two and a half hours, two and a half hours, which is 90 minutes, is 150 minutes, 150 minutes, and I've reduced it down to 45 minutes by going back and forth with perplexity. That's a big jump. That's it. That Speaker 2: Is big, a big jump. Speaker 1: But my confidence level that I'm going to be able to do this on a consistent basis has gone way a much more confident. And what I'm noticing is I don't procrastinate on doing it. I say, okay, write the next chapter. What I do is I'll just write the, I use 24 point type when I do the first version of it, so not a lot of words. And then I put the best result and the five success criteria into perplexity. And I say, now, here's what I want you to do. So there's six paragraphs, a big one, and five small ones. Speaker 1: And I want you to take the central idea of each of the sections, the big section and the five sections. And I want you to combine these in a very convincing and compelling fashion, and come back with the big section being 110 words in each of the smallest sections. And then it'll come back. And then I'll say, okay, let's take, now let's use a variety of different size sentences, short sentences, medium chart. And then I go through, and I'm working on style. Now I'm working on style and impact. And then the last thing is, when it's all finished, I say, okay, now I want you to write a totally negative, pessimistic, oppositional worst result based on everything that's on above. And it does, and it comes back 110 words. And then I just cut and paste. I cut and paste from perplexity, and it's really good. It's really good. Speaker 2: Now, this is for each chapter of one of your, each chapter. Each chapter. Each chapter of one of the quarterly Speaker 1: Books. Yeah. Yeah. There's 10 sections. 10 sections. And it comes back and it's good and everything, but I know there's no one else on the planet doing it in the way that I'm doing it. Speaker 2: Right, exactly. And then you take that, so it's helping you fill out the fast filter to have the conversation then with Shannon. Speaker 1: Then with Shannon, and then Shannon is just a phenomenal interviewer. She'll say, well, tell me what you mean there. Give me an example of what you mean there, and then I'll do it. So you could read the fast filter through, and it might take you a couple of minutes. It wouldn't even take you that to read it through. But that turns into an hour of interview, which is transcribed. It's recorded and transcribed, and then it goes to the writer and the editor, Adam and Carrie Morrison, who's my writing team. And that comes back as four complete pages of copy. Speaker 2: Yeah. Speaker 1: Yeah. Speaker 2: Fantastic. Speaker 1: Yeah. And that's 45 minutes, so, Speaker 2: So your involvement literally is like two hours of per chapter. Speaker 1: Yeah, per chapter. Yes. And the first book, first, thinking about your thinking, which was no wanting what you want, was very first one. I would estimate my total involvement, and that was about 60 hours. And this one I'll told a little be probably 20 hours total maybe. Speaker 2: Yeah. Speaker 1: And that's great. That's great. Speaker 2: That's fantastic. Speaker 1: With a higher level of confidence about getting it done. So I don't think that we are involved in this at all. The use of the we or everybody, the vast majority of human, first of all, half the humans on the planet don't even have very good electricity, so they're not going to be using it at all. Okay. So when you get down to who's actually using this in a very productive way, I think it's probably less, way less than 1% of humans are actually using this in a really useful way. Speaker 2: Yeah. Yep. I look at this. Wow. And think going forward, what a, it really is going to be like electricity or the internet, a layer. A base layer, that everything is going to intertwine everything, Speaker 1: And it's going to, we take, I think most people, if you're living in Toronto or you're living in your idyllic spot in Florida, electricity is a given that you have electricity for Speaker 2: Everything. So is wifi. Yeah, exactly. Speaker 1: Yeah. And wifi is taken for it. So it's amazing for the very early start of your use of it. But once you know it's dependable, once you know it's guaranteed, it loses its wonder really fast. You just expect it. Yeah. Speaker 2: And then it becomes, yeah, it's such amazing, amazing time Speaker 1: Right now. I think what's unusual about AI is that I don't remember when it was that I really got involved with a personal computer. I know that there were millions of personal computers out there before I ever got involved with them. And this one is, I think our consciousness of getting involved with this new technology is much sharper. Speaker 2: Yeah, I think so too, because it's already, now it's there and it's accessible. It's like the platforms to make it accessible are already there. The internet and the app world, the ability to create interfaces, as Peter would say, the interface for it is there. Yeah. Pretty amazing. Speaker 1: I think this is, yeah. Well, there's a question for Charlotte. Say we're now approaching three years. Three years chat G PT came out soon and the end of 2025, so that'll be three years. And after, what percentage of people on the planet, of the total population of the planet are actually engaged? What percentage are actually engaged and are achieving greater creativity and productivity with AI on an individual basis? What percentages in it? So I'd be interested in what her answer is. Speaker 2: What percentage of people on the planet are engaged with engaged with AI Speaker 1: In a creative, productive, and profitable way, Speaker 2: In a creative, productive and profitable way? Profitable. This will be interesting to see what percentage of people on the planet are engaged with AI in a creative, productive, and profitable way. There isn't a definitive statistic on exactly what percentage of the global population is engaged with AI in a creative, productive, and profitable way. We can make an informed estimate based on current data and trends. So as of 2025, there are 8.1 billion people and people with access to AI tools, 5.3 billion internet users globally. Of those, maybe one to 1.5 billion are aware or have tried AI tools like Chat, GPT, midjourney, et cetera, but regular intentional use, likely a smaller group, creative, productive, profitable use. These are people who use AI to enhance or create work, use it for business profit directly or indirectly from it. A generous estimate might be one to 2% of the global population Speaker 1: That would be mine. And the interesting thing about it is that they were already in a one or 2% of people on the planet doing other things, Speaker 3: Right? Yeah. Speaker 1: In other words, they were already enhancing themselves through other means technologically. Let's just talk about technologically. And I think that, so it's going to, and a lot of people are just going to be so depressed that they've already been left out and left behind that they're probably never, they're going to be using it, but that's just because AI is going to be included in all technological interfaces. Speaker 2: Yeah. They're going to be using it, and they might not even realize that's what's happening. Speaker 1: Yeah. They're going to call, I really noticed that going through, when you're leaving Toronto to go back into the United States and you're going through trusted advisor, boy, you used to have to put in your passport, and you have to get used to punch buttons. Now it says, just stand there and look into the camera. Speaker 2: Boom. I've noticed the times both coming and going have been dramatically reduced. Speaker 1: Well, not coming back. Nexus isn't, the Nexus really isn't any more advanced than it was. Speaker 2: Well, it seems like Speaker 1: I've seen no real improvement in Nexus Speaker 2: To pick the right times to arrive. Because the last few times, Speaker 1: First of all, you have to have a card. You have to have a Nexus card, Speaker 2: Don't, there's an app, there's a passport control app that you can fill in all these stuff ahead of time, do your pre declaration, and then you push the button when you arrive. And same thing, you just look into the camera and you scan your passport and it punches out a ticket, and you just walk through. I haven't spoken to, I haven't gone through the interrogation line, I think in my last four visits, I don't think. Speaker 1: Now, are you going through the Nexus line or going through Speaker 2: The, no, I don't have Nexus. So I'm just going through the Speaker 1: Regular Speaker 2: Line, regular arrival line. Yep. Speaker 1: Yeah, because there's a separate where you just go through Nexus. If you were just walking through, you'd do it in a matter of seconds, but the machines will stop you. So we have a card and you have to put the card down. Sometimes the card works, half the machines are out of order most of the time and everything, and then it spits out a piece of paper and everything like that. With going into the us, all you do is look into the camera and go up and you check the guy checks the camera. That's right. Maybe ask your question and you're through. But what I'm noticing is, and I think the real thing is that Canada doesn't have the money to upgrade this. Speaker 2: Right. Speaker 1: That's what I'm noticing. It is funny. I was thinking about this. We came back from Chicago on Friday, and I said, I used to have the feeling that Canada was really far ahead of the United States technologically, as far as if I, the difference between being at LaGuardia and O'Hare, and now I feel that Canada is really falling behind. They're not upgrading. I think Canada's sort of run out of money to be upgrading technology. Speaker 2: Yeah. This is, I mean, remember in my lifetime, just walking through, driving across the border was really just the wink and wave. Speaker 1: I had an experience about, it must have been about 20 years ago. We went to Hawaii and we were on alumni, the island alumni, which is, I think it's owned by Larry Ellison. I think Larry Ellison owns the whole Speaker 3: Island. Speaker 1: And we went to the airport and we were flying back to Honolulu from Lena, and it was a small plane. So we got to the airport and there wasn't any security. You were just there. And they said, I asked the person, isn't there any security? And he said, well, they're small planes. Where are they going to fly to? If they hijack, where are they going to fly to? They have to fly to one of the other islands. They can't fly. There's no other place to go. But now I think they checked, no, they checked passports and everything like that, but there wasn't any other security. I felt naked. I felt odd. Speaker 2: Right, right, right. Speaker 1: Yeah. Speaker 2: It fell off the grid, right? Speaker 1: Yeah. It fell off the grid. Yeah. But it's interesting because the amount of inequality on the planet is really going exponential. Now, between the gap, I don't consider myself an advanced technology person. I only relate technology. Does it allow me to do it easier and faster? That's my only interest in technology. Can you do it easier or faster? And I've proven, so I've got a check mark. I can now do a chapter of my book in 45 minutes, start to finish, where before it took 150 minutes. So that's a big deal. That's a big deal. Speaker 3: It's pretty, yeah. Speaker 2: You can do more books. You can do other things. I love the cadence. It's just so elegant. A hundred books over 25 years is such a great, it's a great thing. Speaker 1: Yeah. It's a quarterly workout, Speaker 1: But we don't need more books than one a quarter. We really don't need it, so there's no point in doing it. So to me, I'm just noticing that I think the adoption of cell phones has been one of the major real fast adaptations on the part of humans. I think probably more so than electricity. Nobody installs their own electricity. Generally speaking, it's part of the big system. But cell phones actually purchasing a cell phone and using it for your own means, I think was one of the more profound examples of people very quickly adapting to new technology. Speaker 2: Yes. I was just having a conversation with someone last night about the difference I recall up until about 2007 was I look at that as really the tipping point that Speaker 2: Up until 2007, the internet was still somewhere that you went. There was definitely a division between the mainland and going to the internet. It was a destination as a distraction from the real world. But once we started taking the internet with us and integrating it into our lives, and that started with the iPhone and that allowed the app world, all of the things that we interact with now, apps, that's really it. And they've become a crucial part of our lives where you can't, as much as you try it, it's a difficult thing to extract from it. There was an article in Toronto Life this week, which I love Toronto Life, just as a way to still keep in touch with my Toronto. But they were talking about this, trying to dewire remove from being so wired. And there's so many apps that we require. I pay for everything with Apple Pay, and all of the things are attached there. I order food with Uber Eats and with all the things, it's all, the phone is definitely the remote control to my life. So it's difficult to, he was talking about the difficulty of just switching to a flip phone, which is without any of the apps. It's a difficult thing. Speaker 1: And you see, if somebody quizzed me on my use of my iPhone, the one that I talked to Dean Jackson on, you talked about the technology. Speaker 2: That's exactly it. Speaker 1: You mean that instrument that on Sunday morning, did I make sure it's charged up Speaker 2: My once a week conversation, Speaker 1: My one conversation per week? Speaker 2: Oh, man. Yeah. Well, you've created a wonderful bubble for yourself. I think that's, it's not without, Speaker 1: Really, yeah, Friday was eight years with no tv. So the day before yesterday, eight, eight years with no tv. But you're the only one that I get a lot of the AI that's allowing people to do fraud calls and scam calls, and everything is increasing because I notice, I notice I'm getting a lot of them now. And then most of 'em are Chinese. I test every once in a while, and it's, you called me. I didn't call you. Speaker 2: I did not call you. Speaker 1: Anyway, but it used to be, if I looked at recent calls, it would be Dean Jackson, Dean Jackson, Dean Jackson, Dean Jackson, Dean Jackson. And now there's fraud calls between one Dean Jackson and another Dean Jackson. Oh, man. Spam. Spam calls. Spam. Yeah. Anyway, but the interesting thing is, to me is, but I've got really well-developed teamwork systems, so I really put all my attention in, and they're using technology. So all my cca, who's my great ea, she is just marvelous. She's just marvelous how much she does for me. And Speaker 2: You've removed yourself from the self milking cow culture, and you've surrounded yourself with a farm with wonderful farmers. Farmers. Speaker 1: I got a lot of farm specialists Speaker 2: On my team to allow you to embrace your bovinity. Yes. Speaker 1: My timeless, Speaker 3: Yes. Yeah. Speaker 1: So we engaged to Charlotte twice today. One is what are you up to when you're not with me? And she's not up to anything. She's just, I Speaker 2: Don't wander away. I don't, yeah, that's, I don't wonder. I just wait here for you. Speaker 1: I just wait here. And the other thing is, we found the percentage of people, of the population that are actually involved, I've calculated as probably one or 2%, and it's very enormous amount of This would be North America. Speaker 3: Yeah. Speaker 1: High percentage. Yeah. I bet you're right. High percentage of it would be North America. And it has to do with the energy has to do with the energy that's North America is just the sheer amount of data centers that are being developed in the United States. United States is just massive. And that's why this is the end of the environmental movement. This is the end of the green energy movement. There's no way that solar and wind power are going to be backing up ai. Speaker 2: They're going to be able to keep enough for us. No. Speaker 1: Right. You got to go nuclear new fossil fuels. Yeah. Nuclear, we've got, but the big thing now, everybody is moving to nuclear. Everybody's moving to, you can see all the big tech companies. They're buying up existing nuclear station. They're bringing them back online, and everything's got to be nuclear. Speaker 2: Yeah. I wonder how small, do you ever think we'll get to a situation where we'll have a small enough nuclear generator? You could just self power own your house? Or will it be for Speaker 1: Municipalities need the mod, the modular ones, whatever, the total square footage that you're with your house and your garage, and do you have a garage? I don't know if you need a garage. I do. Yeah. Yeah. Probably. They're down to the size of your house right now. But that would be good for 40,000 homes. Speaker 2: Wow. 40,000 homes. That's crazy. Yeah. Speaker 1: That'd be your entire community. That'd be, and G could be due with one. Speaker 2: All of Winterhaven. Yeah. With one. Speaker 1: Yeah. And it's really interesting because it has a lot to do with building reasonably sized communities in spaces that are empty. Right now, if you look at the western and southwest of the United States, there's just massive amounts of space where you could put Speaker 2: In Oh, yeah. Same as the whole middle of Florida. Southern middle is wide open, Speaker 1: And you could ship it in, you could ship it in. It could be pre-made at a factory, and it could be, well, the components, I suspect they'll be small enough to bring in a big truck. Speaker 3: Wow. Speaker 1: Yeah. And it's really interesting. Nuclear, you can't even, it's almost bizarre. Comparing a gram of uranium gram, which is new part of an ounce ram is part of an ounce. It has the energy density of 27 tons of coal. Speaker 2: Wow. Speaker 1: Like that. Speaker 2: Exactly. Speaker 1: But it takes a lot. What's going to happen is it takes an enormous amount of energy to get that energy. The amount of energy that you need to get that energy is really high. Speaker 3: So Speaker 1: I did a perplexity search, and I said, in order to meet the goals, the predictions of AI that are there for 2030, how much AI do we have to use just to get the energy? And it's about 40% of all AI is going to be required to get the energy to expand the use of ai. Speaker 2: Wow. Wow. Speaker 1: Take that. You windmill. Yeah, exactly. Take that windmill. Windmill. So funny. Yeah. Oh, the wind's not blowing today. Oh, when do you expect the wind to start blowing? Oh, that's funny. Yeah. All of 'em have to have natural gas. Every system that has wind and solar, they have to have massive amounts of natural gas to make sure that the power doesn't go up. Yeah. We have it here at our house here. We have natural gas generator, and it's been Oh, nice. Doesn't happen very often, but when it does, it's very satisfying. It takes about three seconds Speaker 2: And kicks Speaker 1: In. And it kicks in. Yeah. And it's noisy. It's noisy. But yeah. So any development of thought here? Here? I think you're developing your own really unique future with your Charlotte, your partner, I think. I don't think many people are doing what you're doing. Speaker 2: No. I'm going to adapt what I've learned from you today too, and do it that way. I've been working on the VCR formula book, and that's part of the thing is I'm doing the outline. I use my bore method, brainstorm, outline, record, and edit, so I can brainstorm similar to a fast filter idea of what do I want, an outline into what I want for the chapter, and then I can talk my way through those, and then let, then Charlotte, can Speaker 1: I have Charlotte ask you questions about it. Speaker 2: Yeah. That may be a great way to do it. Speaker 3: Yeah. Speaker 2: But I'll let you know. This is going to be a big week for that for me. I've got a lot of stuff on the go here for that. Speaker 1: Yeah. Well, we got a neat note from Tony DiAngelo. Did you get his note? Speaker 2: I don't think so. Speaker 1: Yeah. He had listened. He's been listening to our podcast where Charlotte is a partner on the show. He said, this is amazing. He said, it's really amazing. It's like we're creating live entertainment. Oh, Speaker 3: Yeah. Speaker 1: And that we're doing it. I said, well, I don't think you should try to push the thing, but where a question comes up or some information is missing, bring Charlotte in for sure. Yeah. Speaker 2: That's awesome. Speaker 1: She's not on free days. She's not taking a break. She's not. No, Speaker 2: She's right here. She's just wherever. She's right here. Yep. She doesn't have any curiosity or distraction. Speaker 1: Yeah. Yeah. The first instance of intelligence without any motivation whatsoever being really useful. Speaker 2: That's amazing. It's so great. Speaker 1: Yeah. I just accept it. That's now available. Speaker 2: Me too. That's exactly right. It's up to us to use it. Okay, Dan, I'll talk to you next Speaker 1: Time. I'll be talking to you from the cottage next week. Speaker 2: Awesome. I'll talk to you then. Speaker 1: Okay. Speaker 2: Okay. Bye. Speaker 1: Bye.

Do you feel like your team can't function without you? Dan Sullivan and Gord Vickman reveal why entrepreneurs should get out of their own way, and how constant availability stifles growth. Learn the "6 p.m. doorbell rule," why deleting 660 emails was a breakthrough, and how to reclaim your time without losing control. Show Notes: Constant availability as a founder signals to your team that you don't trust them to operate independently. The “6 p.m. doorbell rule” reminds you to set boundaries. If someone's reaching out after hours, it's usually for their benefit, not yours. When you mass delete your inbox, you learn how little truly requires your direct involvement. Being needed for every small decision is a trap entrepreneurs often set for themselves. If you're always accessible, you teach your team to rely on your thinking, preventing them from growing their own capabilities. An entrepreneur can build in layers of teamwork between themselves and whoever might want to contact them. Value your own time as highly as your company's best product. Stop giving it away to anyone who asks. True opportunity is rarely missed by stepping back; in fact, real opportunities come from protecting your focus. If your company falls apart when you're gone, it means you have a job, not a business. Resources: What Free Days™ Are And How To Know When You Need Them The Impact Filter™ The Transformation Trilogy

When you think about building wealth in medicine, do you picture yourself working at one job until retirement? My guest today, Kristin Burton, proves there's a better way. She began her career like many of us, buried in student loan debt and working long hours. After paying off $161,000 in just 16 months, she realized financial freedom was about more than debt elimination. Kristin shares how she shifted her focus from paying bills to building assets, investing aggressively in her twenties, and eventually creating income streams outside of medicine. We talk about the mindset shifts healthcare professionals must make to get ahead, and Kristin also shares how she helps other PAs, NPs, and PharmDs rethink their financial journey, create sustainable wealth, and avoid burnout in medicine. If you're wondering whether it's possible to thrive in your career, grow your wealth, and still have time for family and passions, this episode is for you! “If you can create a gap between your expenses and income and then create some assets with the gap, it's almost inevitable that you're gonna end up building some wealth.” ~ Kristin Burton In This Episode:- Kristin Burton's journey of paying $161k in student debt- What steps did she take toward becoming a millionaire?- Why your income level doesn't matter in building wealth- What Kristin would do differently and her current beliefs- Biggest client "head trash": PSLF myths and the 4% 401k mindset - How do you help healthcare professionals avoid lifestyle inflation?- Kristin's book recommendations - Redefining wealth: from net worth goals to "what is enough?" - How to find out more and join Kristin's community Book Recommendations Mentioned in the Episode: The Alchemist by Paulo Coelho: https://a.co/d/3yayzkg 10x Is Easier Than 2x by Dr. Benjamin Hardy & Dan Sullivan: https://a.co/d/hlbLEbG Who Not How by Dr. Benjamin Hardy & Dan Sullivan: https://a.co/d/2Ol8RjwThe 5 Types of Wealth by Sahil Bloom: https://a.co/d/6SMYeNH Die With Zero by Bill Perkins: https://a.co/d/6ae8TSq Join The Millionaires in Medicine Club!Learn how to clear debt and build wealth as a PA, NP, or PharmD: https://www.millionairesinmedicine.com/community Connect with Kristin Burton: Website: https://www.millionairesinmedicine.com/ LinkedIn: https://www.linkedin.com/in/kristin-burton-pac `Resources:➡️ Free community of high-performing physicians: the Physician Wealth Accelerator - https://limitless-md.mn.co/➡️ Check out my programs - https://vikramraya.com/coaching/➡️ Apply to become a Limitless MD -

Do you think your business must always depend on you? In this episode, Shannon Waller and Program Coach Gina Pellegrini reveal how empowering your team and building a business that runs without you creates true entrepreneurial freedom. Learn why letting go, focusing on your strengths, and shifting your mindset lead not only to business growth but to more energy, impact, and joy.Here's some of what you'll learn in this episode: The early clue that revealed Gina's entrepreneurial spirit.The turning point that inspired her to launch her own business.How she scaled her consulting company to remarkable success.The game-changing impact Strategic Coach® membership has had on her career.How her company transforms the way financial advisors work with their teams.The innovative new project her business is developing.What she finds most rewarding about coaching in The Strategic Coach® Program. Show Notes: True entrepreneurial growth happens when you design a business that thrives without your constant management. Outsourcing key activities like scheduling frees you to focus on vision, growth, and meaningful client relationships. Building a Self-Managing Company® starts with hiring, trusting, and empowering team members to take real ownership. Owning your role as a leader means knowing when to let go and allow others to shine. Team members should be treated as an investment, not a cost. Experienced, long-term team members create trust, efficiency, and a shared shorthand that eliminates friction and builds momentum. Pursuing personal passions outside your main business can energize you and is made possible by the right team support. The Impact Filter™ tool provides clarity, commitment, and a practical road map to execute on new ideas without falling into overwhelm. It's important to take time to measure how far you've come (“The Gain”) instead of only chasing what's next (“The Gap”). Your journey as an entrepreneur impacts not just your bottom line but your freedom, joy, and well-being. Resources: The Appointment Scheduler by Gina Pellegrini What Is A Self-Managing Company®? Unique Ability® Bella Gina Boutique The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy What Free Days™ Are And How To Know When You Need Them The Impact Filter™Kolbe A™ Index

Recorded live from the Chicago Architectural Biennial's booth at EXPO Chicago, Bad at Sports tailgates with artist Edra Soto and designer Dan Sullivan—Chicago's unofficial art-world power couple. Soto unpacks her first solo art fair booth at Engage Projects, where monoblock plastic chairs, airbrushed T-shirts, and Puerto Rican vernacular architecture collide with memory, loss, and celebration. Sullivan, founder of Navillus Woodworks, riffs on craft, Ikea hacks, and the business of making high-end furniture while moonlighting as Soto's collaborator and fabricator. "Dan helps." What starts as a playful conversation about paparazzi, beer coolers, and chairs spirals into a meditation on grief, Puerto Rican cultural identity, and the design politics of everyday objects. Along the way, we hit Bad Bunny, the Bear restaurant, euphemisms around death, Catholic ritual, and the French (yes, the French). We close out with music talk—Sullivan on his bands Nadnavillus and Arriver—and a standing invitation for Bad at Sports to share the stage. Death, dying, lawn chairs, and punk rock. Welcome to EXPO. Artists & Designers Edra Soto Instagram: @edrasoto https://edrasoto.com/home.html Dan Sullivan / Navillus Woodworks Instagram: @navillus_woodworks https://navilluswoodworks.com/ Ryan Peter Miller Instagram: @ryanpetermiller http://ryanpetermiller.com/ Miguel Aguilar (Kane One) Instagram: @kane_one_   kane-1.com https://www.3arts.org/artist/miguel-aguilar/ Susan Gomes George Ortiz Instagram: @georgeortizphotography https://www.georgeortizphotography.com/ Bad Bunny Instagram: @badbunnypr  https://www.vox.com/today-explained-podcast/459095/bad-bunny-puerto-rico-residency-history Institutions / Venues / Events Engage Projects Instagram: @engageprojects https://www.engage-projects.com/   Chicago Architecture Biennial Instagram: @chicagoarchitecturebiennial https://chicagoarchitecturebiennial.org/   EXPO Chicago Instagram: @expochicago  expochicago.com WBEZ Instagram: @wbezchicago  wbez.org/about  105.5 FM Lumpen Radio (WLPN‑LP) Instagram: @lumpenradio   lumpenradio.com  The Franklin (project space) Instagram: @thefranklinoutdoor (site-run by Edra Soto & Dan Sullivan)  https://thefranklinoutdoor.tumblr.com/ABOUT The Bear restaurant (Sullivan furniture) This refers to the TV show The Bear on FX,  Art Basel Instagram: @artbasel artbasel.com The Armory Show Instagram: @thearmoryshow  thearmoryshow.com NADA (New Art Dealers Alliance) Instagram: @newartdealers  newartdealers.org  Color Factory Instagram: @colorfactoryco  colorfactory.co  Electrical Audio (recording studio) Instagram: @electricalaudio  Tenement Museum (NYC) Instagram: @thetenementmuseum  https://www.tenement.org/  Cultural Figures & References Yolanda, Lucetta, Anita (Puerto Rican celebs) Gilberto Santa Rosa Lil' Kim, Lil' Romeo, Neil Young, Slayer, Jeff Koons   Bands & Music Navilus (Dan Sullivan's project) https://navilluswoodworks.com/ Arriver (art-metal band) image courtesy of Engage Projects

This week we're excited to present a conversation with legendary French New Wave filmmaker and critic Luc Moullet and his creative and life partner Antonietta Pizzorno as they discuss the 1976 feature, Anatomy of a Relationship, with FLC programmer Dan Sullivan. This event took place as part of our recently concluded retrospective Luc Moullet: Anarchy in the Alps. Luc Moullet's follow-up to the far-out excursions of The Smugglers and A Girl Is a Gun grounds itself in the shared everyday life of a couple. Moullet himself plays a filmmaker who struggles to earn a living practicing his vocation; his professional frustrations are matched by his apparent inability to please his intellectual wife (Christine Hébert), sexually or otherwise. Moullet and Pizzorno (Moullet's real-life wife and creative partner) set the proceedings in spare, claustrophobic spaces, chronicling quarrels, cringe-inducing episodes, and fleeting moments of tenderness on the way to a comic meditation on filmmaking's capacity to complicate relationships.

Listen to Margaret Brennan's extended interview with Alaska Republican Senator Dan Sullivan, a portion of which aired on Face the Nation on August 17, 2025. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Can you spot entrepreneurial traits in yourself or in your children? In this episode, Dan Sullivan reveals the telltale signs of a true entrepreneur, from early money-making initiatives to a deep craving for freedom. Learn why credentials pale in comparison to creative shortcuts and why results (not methods) are what set entrepreneurs apart in every stage of life and business. Here's some of what you'll learn in this episode:How the entrepreneurial spirit and mindset shows up in children.Why entrepreneurs can't work for someone else.How entrepreneurs' priorities set them apart from most people.How entrepreneurs approach education with a unique perspective. Show Notes: Many entrepreneurs show entrepreneurial instincts as early as age 10 or even younger. A key early sign is wanting to control your own money-making, even before adulthood. Entrepreneurs often find working for others unfulfilling once they realize their earning potential is directly tied to their ambitions. The money an entrepreneur makes is just a function of their ambitions, skills, and usefulness. There's no single personality type or special skill that makes someone an entrepreneur. Freedom is always more important to entrepreneurs than security. The true reward for entrepreneurism isn't money itself but the freedom it provides. It's commonly believed that advanced degrees or credentials are needed for business, but many entrepreneurs prove otherwise. Entrepreneurs are always creating shortcuts for themselves and getting paid for creating shortcuts for others. Entrepreneurs live in a world where the only thing that matters is results, not the methods used to achieve them. Resources: The 4 Freedoms That Motivate Successful EntrepreneursKolbe A™ Index

What if I told you there's a way to pull $10,000–$50,000 of tax-free money out of your business every year—without working harder, changing your business model, or hiring a single new person?Sounds crazy, right? But it's been hiding in plain sight inside the IRS code for over 50 years.In this week's episode of Capability Amplifier, I sit down with my friend Nathaniel Ely (co-founder of TheAugustaRule.com) to break down how the Augusta Rule works, why most business owners are leaving serious money on the table, and how to make sure you don't miss out.I'll also share how I personally got a $40,000 tax-free check this year—and why I kicked myself when I realized I had missed out on hundreds of thousands of dollars in past years.KEY INSIGHTS & TAKEAWAYS:The Augusta Rule, Explained Simply A 14-day tax loophole that allows business owners to rent their residence(s) to their business, tax-free.Why Most CPAs Get It Wrong 80–90% of deductions fail because of sloppy documentation. If it's not written down, it doesn't exist.Multiple Homes = Multiple Opportunities Your vacation home, second home, or even your RV may qualify. The IRS defines “residence” more broadly than you think.Real Case Studies From a modest ranch in Ohio ($6,700 in savings) to multi-home entrepreneurs pulling in over $100K tax-free every year.The 10 Conditions for Compliance We cover the step-by-step checklist to keep everything bulletproof—and why this strategy only works if you follow the rules.Done-For-You Solutions Nathaniel's team built software + services to make compliance effortless. They're on a mission to put $1B back into entrepreneurs' pockets by 2030.TIME STAMPS:[00:00:00] What Is the Augusta Rule?Nathaniel explains how business owners can rent their home to their own company—14 days tax-free.[00:01:56] My $40K Check (and $360K Mistake)Mike shares his personal experience of saving—and losing—hundreds of thousands by not applying the rule earlier.[00:04:14] Why It's Called the Augusta RuleThe Masters golf tournament origins and how wealthy homeowners lobbied Congress to add this provision to the code.[00:06:42] From Tax Bills to Tax BreakthroughsNathaniel's personal journey of learning, failing, and finally systemizing the Augusta Rule.[00:12:40] Case Study: The “Normie Home” in OhioHow an average homeowner saves ~$6,700 annually with zero behavior change.[00:16:21] Multiple Homes, Big ReturnsHow vacation homes, rentals, and even RVs qualify under the IRS definition of “residence.”[00:18:37] Case Study: $126K in Tax-Free RentThree beach houses in Mexico equal $46K in real tax savings.[00:20:00] Case Study: $224K Rent = $118K Cash BackA California entrepreneur uses three properties to generate six-figure tax-free income.[00:22:46] The 10 Conditions for ComplianceFrom rental agreements to meeting length, the checklist that makes it all audit-proof.[00:32:11] How Easy Is It Really?Why Nathaniel's platform + EA support can make this a 5-minute-per-meeting task.[00:38:28] Free Tools & ResourcesThe Augusta Rule calculator, deduction guide, and masterclass—all available at TheAugustaRule.com/save.If you hate writing checks to the IRS, this is one of the biggest “money on the sidewalk” opportunities I've ever covered on this show. If you want to see how much money you're leaving on the table, head over to TheAugustaRule.com/save – you'll get the free calculator, deduction guide, and tools to estimate your tax-free savings – and you can even book a free consultation with an Augusta Rule specialist. 

Dr. Dan Sullivan is a licensed natural doctor, a naturopathic doctor with a focus on ADHD, executive function, and neurodiversity through a functional medicine lens. Based in California and New Mexico, he helps patients optimize their mental, physical, and emotional health through a functional root cause approach. He earned his doctorate from Boston University, California, and holds a bachelor's degree in business management from the University of Maine, where he also played Division One ice hockey. He has completed functional medicine training from the Institute for Functional Medicine and is currently in the process of becoming a certified practitioner.    In this episode of Conversations for Health, we explore an important health struggle that is often overlooked. Many people with ADHD have the right plan and the right supplements and the right intentions, but they just can't get started. My conversation with Dr. Dan is filled with strategies and clinical pearls for supporting patients who are committed to managing ADHD and living a connected, productive, healthy life. We discuss Dr. Dan's personal journey from avid athlete into the world of naturopathic medicine, specifics about the executive dysfunction piece of an ADHD strategy, and proven techniques that will optimize patient buy-in and success. We cover circadian rhythm disruptions, supplement and adaptogen recommendations, and the consistency and content that have led to his success on social media. As a very successful naturopathic doctor with ADHD who is walking the talk, Dr. Dan's message will inspire you to consider what your patients really need in their journey to finding success in healthy living.    I'm your host, Evelyne Lambrecht, thank you for designing a well world with us.   Episode Resources: Dr. Dan Sullivan: https://oasishealthandmedicine.com/ Design for Health Resources: Designs for Health - https://www.designsforhealth.com/ Designs for Health Practitioner Exclusive Drug Nutrient Depletion and Interaction Checker - https://www.designsforhealth.com/drug-nutrient-interaction/ Visit the Designs for Health Research and Education Library, which houses medical journals, protocols, webinars, and our blog. https://www.designsforhealth.com/research-and-education/education The Designs for Health Podcast is produced in partnership with Podfly Productions. Chapters: 00:00 Intro. 02:49 Dr. Dan's journey from avid athlete to naturopathic medicine.  06:47 A personal and professional experience with ADHD.  09:41 Addressing the executive dysfunction piece of an ADHD strategy.  13:21 Physiological drivers behind ADHD and their solutions.  17:34 Timing sessions for optimal patient buy-in and success.  18:55 Labs and assessments for GI testing, food sensitivities, and hormone levels. 25:37 Can ferritin alone improve symptoms of ADHD?  26:31 ADHD-specific patterns in stool testing and food sensitivities.   28:04 Personalizing foundational nutrient treatments.  32:52 The power of body doubling and developing an external prefrontal cortex. 35:55 The impact of circadian disruption and schedules on ADHD.  41:00 NAD IV treatment and supplement dosing for ADHD.  45:46 Adaptogens and medication clinical pearls.  50:03 Business growth strategies while managing ADHD.  56:01 Dr. Dan's favorite supplements, favorite health practices, and his changed view on the importance of medications and supplement protocols.   

Do you strive to stand out or fit in? In this episode, Dan Sullivan and Shannon Waller challenge the myth of equality and reveal why entrepreneurs are hardwired to pursue uniqueness. Learn how comparing yourself to others can hold you back, while focusing on being usefully different fuels impact, happiness, and growth in life and business. Here's some of what you'll learn in this episode:Why developing uniqueness demands a fundamentally different mindset.The most effective way to immediately stand out from the crowd.How the pursuit of equality traps people in endless competition.Which path is right for entrepreneurs, and why.The costly mistake of trying to be both unique and equal. Show Notes: You can choose to be unique or equal, but never both. Entrepreneurs succeed by leaning in to their unique skills, not by blending in. The question of whether to be equal to others or to be unique often arises early in life. Focusing on being useful, not simply “fitting in,” sets you apart and attracts opportunities. Being equal and being unique represent fundamentally different psychological and emotional worlds, and your thoughts and mindset will shift depending on which you pursue. Unique individuals are self-referential, while equal-focused people constantly compare themselves to others. Someone who focuses only on uniqueness creates their own games. Anytime you create something new, it disrupts the status quo. Fairness means consistent rules, not identical outcomes for everyone. The best collaborations happen among unique individuals playing by shared rules. Entrepreneurs will only be successful to the degree that their uniqueness is seen as increasingly useful to other people. Resources: The End of Average by Todd Rose Unique Ability® Bill Of Rights Economy by Dan Sullivan The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It's worth it.” She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas      

Welcome back to the Dollar Wise Podcast. In this solo episode, Certified Financial Planner Catherine Allen-Carlozo explores a mindset shift that can help transform financial anxiety into confidence. Drawing inspiration from the book The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy, Catherine unpacks how shifting your focus from what's missing to what you've already accomplished can empower better financial decisions. She shares a real-life story of a client who overcame overwhelming circumstances and emphasizes the importance of celebrating progress — not chasing perfection.Tune into this episode to also learn:● How “The Gap and The Gain” framework applies to your financial journey.● Why comparing your finances to others can lead to a scarcity mindset.● What it looks like to build from progress, not perfection.● A simple exercise to identify your financial wins and shift into abundance.What we discussed● [00:00:31] Catherine introduces the topic: shifting from worry to wealth by measuring financial progress the right way.● [00:01:13] The dangers of comparing your finances to others — and why it often leads to feeling “behind.”● [00:01:40] Key concepts from The Gap and The Gain and how they apply to financial planning.● [00:03:22] A client's story: how one widow shifted her mindset and rebuilt her financial life.● [00:05:22] An invitation: do a simple 3-step reflection exercise to identify financial gains.● [00:07:05] The takeaway: you're not starting from scratch — you're building on what you've already achieved.3 Things To RememberMeasuring financial progress by comparison often leads to discouragement — focus on how far you've come instead.An abundant mindset starts with recognizing and celebrating your financial gains.You already have the tools, courage, and clarity to build your future — trust your progress.Like what you've heard…Learn more about HFM HERESchedule time to speak with us HERE

If your to-do list seems to grow faster than you can cross things off, and every task feels equally urgent, you're not alone. In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon speaks directly to entrepreneurs buried under endless to-do lists and constant urgent demands. She shares her simple yet powerful decision-making filter designed to cut through the noise, reduce overwhelm, and refocus your time on what truly fuels your business and your life.Shauna Lynn unpacks why so many business owners fall into the “accidental CEO” trap, working harder but seeing little progress, and how decision fatigue and reactive habits are keeping you stuck. She reveals the two critical questions that can immediately clarify where your time is best spent, plus she shares her PowerPlay filter that helps you confidently choose what to keep, delegate, or eliminate.If you're ready to stop spinning your wheels, protect your energy, and focus on work that drives revenue and joy, this episode will give you the clarity and tools to start today. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn more about The Real Women Real Business Mastery Program: https://www.aboutshaunalynn.com/rwrbRead 'Who Not How' by Dan Sullivan and Dr. Benjamin Hardy:

On this week's episode of "Sights + Sounds Picks," writer and Grateful Dead fan Dan Sullivan gives his arts and culture suggestions happening in the Bay Area.

If you could transform yourself into a “Superhuman Founder” with Ai – doubling your revenue, multiplying your impact, and automating the work of an entire team – would you do it?In this brand-new episode, I'm sharing my Four Quadrants of Ai framework – straight from the Ai Accelerator Live event.You'll hear exactly how I (and our $250K+ clients) are using Super Agents to:Give you superpowers you didn't think were possibleBuild a one-person marketing team that creates brand-level content at scaleLand customers, investors, and speaking gigs – on demandAutomate entire systems so your business runs 24/7 without you babysitting itI'll walk you through the real tools, prompts, and workflows I use in my own companies – plus jaw-dropping case studies, including how we:Built a custom app in an afternoon (no code!)Turned raw YouTube videos into fully formatted installation manuals in minutesFound investor leads, wrote outreach copy, and booked platform appearances – automaticallyWhether you're a founder, consultant, or investor, this episode will change the way you think about Ai forever.KEY INSIGHTS & TAKEAWAYS:The Four Quadrants of Ai Upgrade yourself, your brand, your team, and your top-line revenue using a repeatable framework you can implement this week.Super Agents = Game ChangerThese aren't “just” ChatGPT – they think ahead, make plans, and execute complex workflows without handholding.Your Ai Superpowers Leverage the MAC Method (Mentor, Assistant, Critic) to teach, execute, and improve any business process – fast.The One-Person Marketing TeamHow to produce high-quality video, audio, and written content – without hiring 10 people.Closing Big Deals, FasterFind investors, dream clients, and speaking gigs – then personalize outreach at scale.Automation & ScaleBuild systems that work 24/7 so you can stop being the bottleneck in your own business.Why You Have 18–36 Months If you're not implementing Ai now, your competitors will – and they'll outperform and outcompete you.TIME STAMPS:[00:00:00] Welcome to the Four Quadrants of Ai  The big promise: upgrade yourself, your brand, your team, and your revenue using Ai.[00:02:31] What Are “Super Agents”? Why they're different from ChatGPT and how they plan, think, and execute at a higher level.[00:07:46] My Personal Ai Stack The exact order and tools I use daily, and how I decide which Ai to use for which job.[00:13:20] Quadrant 1 – Your Ai Superpowers How to get your time back, increase productivity, and expand your capabilities – without hiring.[00:36:58] Quadrant 2 – The One-Person Marketing Team Case study: turning raw video into a polished installation manual in minutes.[00:51:33] Quadrant 3 – Closing Big Deals Faster Finding 100+ ideal leads or investors – and writing custom outreach in minutes.[00:57:01] Quadrant 4 – Automation & Scale Building a no-code app prototype in an afternoon.[01:05:45] Biggest Lessons from Ai Accelerator Live Why workshops + collaboration create breakthroughs faster than solo learning.[01:16:29] How to Get Involved Details on the next Ai Accelerator Live and how to join the VIP experience.If you're serious about future-proofing your business, this is your roadmap to becoming the most valuable person in the room – no matter where you go.PS – Whenever you're ready, here's how I can help: Get a ticket to my next Ai Accelerator Live event here (Use Code > BIRD500 < ) – www.AiAccelerator.com/LiveWatch the video recording of this episode - PLUS get a bonus implementation guide: www.AiAccelerator.com/AiWorkshop Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:www.MikeKoenigs.com/1kCoffeeCA

Do today's kids miss out on the lessons learned from early work experiences? Dan Sullivan and Jeffrey Madoff reflect on how childhood roles, from farm chores to paper routes, shaped their entrepreneurial instincts. Discover why hands-on work mattered, what's changed, and how modern entrepreneurs can cultivate resilience, responsibility, and adaptability in a screen-driven world. Show Notes: Children today are rarely seen as contributors in the present moment; the focus is on their future potential. Many traditional childhood jobs no longer exist. Big social centers, like soda bars and department store lunch counters have disappeared. Dining out was once reserved for special occasions. Shared family meals at home were a cornerstone of daily life. Private transportation isn't just convenient; it communicates status. We're more isolated than ever before, except for those who prioritize relationships. The true impact of change often reveals itself years later. Today's entrepreneurs achieve success earlier than past generations did. In the past, your first job could easily become your lifelong career. The competition for your attention has never been more intense. Resources: Learn about Strategic Coach® Learn about Jeffrey Madoff Bill Of Rights Economy by Dan Sullivan The Bottomless Well: The Twilight of Fuel, the Virtue of Waste, and Why We Will Never Run Out of Energy by Peter W. Huber and Mark P. Mills 

Dan Sullivan is the co-founder of MatchShot, a fun and easy game made for all ages. The idea came from his daughter while they were watching beach games, and Dan wanted something simple that kids, parents, and even grandparents could enjoy together. He talked to friends, family, and even strangers to figure out what would make the game fun for everyone, something easy to carry, quick to set up, and playable indoors or outdoors. Starting with a wooden board and a few beanbags, Dan built the first MatchShot. When he showed it to his friend and construction partner, they teamed up to bring the game to life and share it with more families.

Could a new political party disrupt America's two-party deadlock? Peter Diamandis and Dan Sullivan explore Elon Musk's bold move to launch the America Party, the entrepreneurial foundations of the U.S. Constitution, and why the current system is ripe for change. In this episode: Elon Musk's inside knowledge of government operations gives him a unique advantage The Marshall Plan post-WWII created the global economy but left the U.S. footing the bill for decades. Politics operates on entirely different rules than business. The 2028 election will be a tipping point—whether this new party wins or not, Elon's influence will force change. Get Dan Sullivan's latest book Bill Of Rights Economy

The late, iconic music photographer Jim Marshall captured much of the Grateful Dead's career and life. He took over 10,000 photos of the Grateful Dead. Hundreds of those photos are featured in the book “The Grateful Dead by Jim Marshall.” It covers their formative years from 1966 to 1977. Photographer Amelia Davis is the co-author of the book. She was Jim Marshall's personal assistant who preserved his work. Lifelong Deadhead and writer Dan Sullivan  contributed an essay to the book.

Title: I've Read 236 Business Books – Here Are the 12 That Will Make You Rich  Summary:  In this video, Seth Bradley, a successful real estate investor and former attorney, shares a curated list of the 12 most impactful business books that significantly changed his approach to wealth generation, investing, and entrepreneurship. He expresses his frustration with the majority of business literature but firmly believes in the transformative power of these selected titles. Seth emphasizes that achieving financial freedom involves moving away from traditional employment and cultivating a mindset geared toward asset building and strategic operation. Each book he mentions has played a critical role in shaping his journey, providing strategic thoughts on productivity, relationship management, and scaling businesses. The emphasis is not merely on the content of the books but on applying their principles to realize tangible success. Furthermore, he wraps up the discussion by encouraging viewers to take action by reading these books and applying their teachings to improve their financial status and life in general. Links to Watch and Subscribe: https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4 Bullet Point Highlights: Transformative Reading: Seth Bradley highlights 12 business books that transformed his financial mindset. From Employees to Investors: Books teach the importance of shifting from earning through employment to making money through investments. The Power of Mornings: The “Miracle Morning” book stresses the significance of a structured morning routine for success. Execution Over Perfection: “The Lean Startup” emphasizes launching quickly and improving based on feedback. Relationship Building: “How to Win Friends and Influence People” underscores the importance of communication and building relationships in business. Mindset Shift with 10x Rule: Grant Cardone's “The 10x Rule” encourages ambitious thinking and significant effort to achieve exceptional results. Love Languages in Business: “The Five Love Languages” reveals how understanding different communication styles can enhance business relationships. Transcript: (Seth Bradley) [Music] I've read 236 business books and let me tell you honestly most of them are a complete waste of time but these 12 these are the ones that actually made me Rich these books change the way I make money I invest and I run my businesses and before you ask no I'm not including Rich Dad Poor Dad why because it's the purple Bible and if you don't know that one you're already behind so real quick if you don't know me I'm Seth Bradley really estate investor Capital Riser and former big law attorney I left a   multiple sixf figureure corporate career because I realized I'd never get rich working for someone else at least not wealthy I don't mess with stocks I don't waste time on 401ks I build businesses and I buy assets so if you want to break free from the 9 to-5 start raising capital and actually control your financial future this is the list you need this is the real playbook for Financial Freedom the books that shaped How I build wealth just stick around and at the end I've got a book you'll never   expect but it might be the most important one on the list all right let's get into it book number one it is Robert kosaki cash flow quadrant kosaki breaks down the four ways people make money employee self-employed business owner and investor most people spend their whole lives on the left side trading time for money the rich they're on the right side where businesses Investments make them money while they sleep you know I was making six figures as a lawyer but I was still on the wrong side that's when I knew I had to start   buying assets the second I understood this what my man was saying in this book I stopped thinking like an employee and starting moving towards Financial Freedom book number two Miracle morning by how El Rod now it's a solid morning routine is a cheat code for Success when I'm consistent with mine I dominate when I slack off my entire day suffers this book gives you a proven structure to start your day like a high performer if you don't control your mornings you don't control your life one of the   biggest takeaways for me was how much intentionality matters if you wake up and immediately start reacting to your world rather than you dictating how you perceive the world emails notifications demands you're already behind but if you take time to focus on yourself set goals and visualize success you'll operate at a much higher level this book will give you the tools to craft a morning routine that sets you up for Success now I do have to say that my morning routine is changed over time I read that book I had   a very structured morning I started out I needed that discipline but now I don't necessarily need it as much because I can really get into that flow get into that zone a lot easier I get up I make coffee I take my supplements I sit down and I start doing the hard work first so that morning routine whatever works best for you sometimes you need that structure and discipline to get going then once you kind of harness how you can do that you no longer need to take all those steps number three the 4our   work week by Tim Ferris now this one gets a lot of attention and also a lot of criticism but this book it taught me that time is the most valuable asset it's really not about working less and working 4 hours a week I mean for some people maybe but really it's about working smarter before reading this I was deep in the weeds of every task emails admin busy work this book just showed me how to automate how to Outsource how to focus on only high value moves and if you're always busy but not really making real progress this   book will change your mindset completely jump into that one for sure here we go book number four traction by Gino Wickman I still use this book every single day most businesses fail because they're a disorganized mess no systems no accountability that was me when I started out and that's how a lot of businesses start out traction fixes that I remember when I first started to grow my real estate business and my legal business at the same time along with the gyms and some other things I had no clear structure no direction and frankly   I was working my ass off but wasn't actually growing this book showed me how to implement the entrepreneurial operating system EOS and you can adopt a name for yourself like rais law operating system for me which is just a fancy way of saying here's how to actually run a business that doesn't depend on you doing everything yourself if you're stuck in the weeds this book is absolutely mandatory book number five The Seven Habits of Highly Effective People by Steven cubby success isn't luck it's built on habits and this book   lays them all out the biggest game changer for me be proactive and focus on what you can control not what you can't most people react to life and they wait for things to happen to them and to complain about them but wealthy people we make things happen this book helped me move from being reactive to strategic if you feel like life is happening to you instead of for you this book will completely change your mindset be sure to pick that one up read it every single year book number six the e- myth   Revisited by Michael Gerber if you're doing everything in your business then you don't own a business you own a job and that was me before this book I used to think that being an entrepreneur meant grinding 24/7 and sometimes we still do I still do but all I was doing back in the day was creating a high-paying high stress job for myself and that's not the point this book showed me why systematizing your business is the only way to truly scale once I implemented these systems I was able to step back work on the a big   picture and finally grow instead of just survive book number seven The Lean Startup by Eric rise most people wait way too long to launch they overthink they over plan they never execute this book teaches you the exact opposite launch first improve later I wasted so much time like many of us early on just trying to perfect things before putting them out there this book changed how I approach every every single business now I focus on launching fast testing and adapting if I read this earlier I would   have saved years maybe decades the best businesses don't come from perfect planning they come from Quick execution and constant learning book number eight How to Win Friends and Influence People by Dale to Carnegie business is all about relationships and if you don't know how to communicate you're screwed this book taught me how to build connections negotiate better and influence people without being manipulative of course but if you're going to raise Capital you're going to close deals this book is an absolute   must read I apply these principles every single day they're simple in concept but they're harder to execute consistently whether it's working with investors Partners employees team members this book is the foundation for strong relationships in business and also in everyday life book number nine the 10x rule Grant Cardone you know he says a lot of controversial things some people give him Flack but this dude knows how to make money most people think too small not Grand this book forced me to build bigger execute at a higher level   because everything worth doing takes 10x more effort than you expect if you apply this mindset you're going to stop making excuses and you're going to start making big moves the most powerful lesson here to me average actions they lead to average results if you want to dominate in business and in life you have to push way far beyond what's reasonable that's what separates High performers like us from everyone else if you want success this book will force you to raise your standards always do 10x more and 10x   higher all right book number 10 who not how Dan Sullivan this one's incredible successful people don't ask how do I do this they ask who can do this for me who can help me with this this mindset shift completely changed how I run my businesses instead of wasting time learning everything myself I hire experts I ask for help and I let them execute at a higher level before this book I was stuck in the mindset of trying to figure out everything myself once I embrac the who not how principle I stopped being the bottleneck in my own   businesses but now I focus on finding the right help finding the best people to execute finding experts in their fields rather than trying to do everything myself so if you struggle with delegation this book is an absolute GameChanger book number 11 how Elrod Strikes Again The Miracle equation so this book it's simple right unwavering Faith plus extraordinary effort and I know that sounds a little kind of flu fluey and that's not really me and it might not be you either but look I mean I say that Mantra to myself every single   day it gets hard sometimes so if you don't believe success is inevitable and you're not willing to put in the work an insane amount of effort then you're never going to make it one of the biggest lessons from the book is that mindset alone it's not enough you have to back it up with absolute Relentless action you can't just hope for Success you have to put in the work consistently every single day no matter what no matter how you feel no matter what's going on no matter what obstacles arise this book will shift your perspective on   commitment and perseverance remember that saying preach it to yourself every day when gets hard all right book number 12 I told you it would be a surprise on the list I don't think this makes anyone's list for a business book but number 12 the five love languages by Gary Chapman you've all heard of it but let me explain a relationship book sure but business is all about relationships if you don't know how to connect with people you're never going to succeed at a high level this book taught me that   people communicate and they receive value in different ways whether it's clients it's Partners its employees knowing how someone feels appreciated will change how you do in your business and how successful you ultimately are for example some people value words about affirmation While others need tangible recognition once I started applying these principles in business and you keep it in your head for all conversations I became a better leader a better negotiator and a better connector if you want to improve your ability to   work with people which you will this book will give you an edge a relationship book yes but business is all about relationships remember that if you don't know how to connect with people you'll never succeed at a high level all right there there you go folks the 12 business books you need to Succeed in Business and honestly in life generally read those 12 put them on repeat read them every single year which book hit you the hardest drop a comment below I want to know which one resonated with you the most if you found this   valuable hit that like button or subscribe whatever you're watching this on and share it with someone who needs it these books absolutely change my life and they can do the same for you now go take action read those books apply those principles and let's get this money let's go [Music] Links from the Show and Guest Info and Links: https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4 https://www.instagram.com/p/DHZAmMtTXDA/ https://x.com/sethbradleyesq/status/1902426622608994373 https://www.linkedin.com/posts/sethbradleyesq_wealthbuilding-moneymoves-businessbooks-acthttps://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

Remember when Starbucks was a third place – not a sugar factory?In this new episode of Capability Amplifier, Dan Sullivan and I talk deeply on a topic every entrepreneur eventually faces:"How do I scale without degrading your product, brand, and soul?"We use Starbucks as a live case study to explore when and how companies lose their magic – and what founders can do to preserve their relevance, creativity, and quality… even as they grow.We also reveal a powerful model every entrepreneur should consider...You're not running one business, you're running two:Your R&D Brand: The original soul, essence, and innovation engine.Your Multiplier Brand: The scalable, distributable version that brings your magic to the world (without breaking it).If you've ever feared your company is growing too fast, losing its spark, or becoming a commodity – this episode will show you how to course-correct while expanding even bigger.We even roleplay a conversation with Howard Schultz to bring back the barista handshake.KEY INSIGHTS & TAKEAWAYS:The “Two-Brand” Rule for Founders Learn why every lasting business has an innovation engine (R&D) and a scalable model (Multiplier)—and how to run both without compromise.How Starbucks Lost Its Soul We deconstruct how a premium brand became a commodity—and what your business can learn from their slippage.Relevance is Everything Why founder energy, vision, and non-negotiables must be baked into your business DNA—or you'll get eaten by Wall Street.Codify the Magic Before You Scale Discover how to preserve your essence through documented values, customer feedback, and high-fidelity experiences.The Power of the Skunkworks How to create an internal “heritage lab” that keeps your creative edge alive while the rest of the company scales.How Strategic Coach Scaled Without Dan Dan reveals how he built a world-class coaching business with 15 coaches… without diluting the core genius of the brand.TIME STAMPS[00:00:00] Why Relevance Matters Dan and Mike unpack the fear every founder faces—losing their creative edge and becoming irrelevant.[00:02:17] What Starbucks Got Right—and Then Wrong A deep dive into the rise and fall of Starbucks' magic, and how they lost the barista handshake.[00:06:26] The R&D Brand vs. The Multiplier Brand Why every founder must divide their company into two: the soul and the scale.[00:08:51] Dan's Magic Question for Howard Schultz The question that could help restore the original Starbucks magic.[00:14:34] The Innovation Toolkit for Founders Mike and Dan lay out a step-by-step process to rediscover your brand's soul using AI and customer feedback.[00:16:01] Strategic Coach's Scaling Story Dan shares how he replaced himself, scaled with entrepreneurial coaches, and boosted retention and quality.[00:22:12] What Made Starbucks Great (According to AI) Mike shares ChatGPT's diagnosis of Starbucks' peak years—and how it maps to founder DNA.[00:28:40] Restoring the Founder's Fire The key question every founder should ask to reconnect with their “golden decade.”[00:31:33] Why Founders Create Brands That Last From Apple to Tesla to Enduril, the secret to iconic brands is embedded in their creators' DNA.[00:37:33] The Final Synthesis Mike wraps the episode with a powerful strategy: sell the scaled brand if needed—but never stop creating.[00:38:13] Dan's Thought-Provoking Close “Look at tomorrow like it's already yesterday. Are you proud of what you did?”If you want to scale with integrity – and keep the thing that made you successful in the first place – don't miss this episode.PS – Whenever you're ready, here's how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: www.MikeKoenigs.com/SuperCA Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:www.MikeKoenigs.com/1kCoffeeCAIf you haven't already, get a Free Copy of my Ai Accelerator Book Here: www.MikeKoenigs.com/AiBookFreeCA

Worried about competitors copying your ideas? Dan Sullivan reveals why context—not just content—makes your thinking truly unique. Learn how The 10x Mind Expander® tool helps entrepreneurs reframe their past successes as springboards for growth, why AI is creating exciting new contexts for creativity, and how to protect your best ideas while staying ahead of the curve. Here's some of what you'll learn in this episode:How adding context helps you understand yourself as an achieving entrepreneur.Why stealing content won't work for you.The best way for creative thinkers to partner with AI.Simple ways to add valuable context to content. Show Notes: For 36 years, Strategic Coach® has delivered new thinking tools every quarter. AI isn't just a tool—it's a game-changing context for how we create and communicate. A 10x revenue goal feels impossible until you realize that you've already done it before. Past growth holds the clues—look back to see how you've already achieved 10x jumps. To grow 10x again, simplify. Keep what works and focus on the few key changes needed. You likely have 50% of what you need for your next 10x leap—your experience proves it. Entrepreneurs accumulate a lot of content (experiences, data) without necessarily knowing what it means. Context transforms content—it's the difference between “what happened” and “why it matters.” Strategic Coach thinking tools give brand new context to content, helping entrepreneurs reframe their past to unlock their future potential. Recognizing how you made a previous jump allows you to see content differently. You have to be willing to go through fear, uncertainty, and discomfort to get to a new level of normal. Content can be stolen, but it falls flat without context around it. Resources: The 10x Mind Expander by Dan Sullivan Unique Ability® Perplexity

Join the Prosperity Podcast for a heartwarming episode on the power of multigenerational connections. Host Kim Butler shares insights from a family gathering across four generations, from her wise, active 80-year-old dad to her young grandkids. Discover the value of lifelong learning, financial wisdom, and connecting with family through engaging stories. Plus, learn practical steps to treat your family like a successful business. Don't miss this blend of personal and financial growth—it might just change how you view family legacy!. Prosperity Thinkers is proud to be an affiliate of the transformative Gravy Stack movement, helping individuals around the world unlock their potential and achieve financial freedom. By providing resources, tools, and mentorship, we contribute to creating a culture of abundance, possibility, and growth. Please note, that as an affiliate, we may receive compensation for our efforts. Our collaboration, however, goes beyond financial arrangements; we truly believe in the power of the Gravy Stack movement to change lives and foster prosperity. Best-selling author Kim Butler and Spencer Shaw show you how to take more control of your finances. Tune in to The Prosperity Podcast to learn more about Prosperity Thinkers' thinking and strategies today! Do you have a question you would like answered on the show? Please send it to us at hello@prosperitythinkers.com and we may answer it in an upcoming episode.   Links and Resources from this Episode For resources and additional information of this episode go to https://prosperitythinkers.com/podcasts/ http://prosperityparents.com/  https://prosperitythinkers.com/action/  https://www.youtube.com/@KimDHButler https://prosperityparents.com/    Show Notes Family gathering on Oregon farm. The value of farm experiences. Learning wisdom from different generations. Dan Sullivan's intergenerational networking. Raising adults, not children. The importance of family financial meetings. Treating family like a business. Entrepreneurial mindset in families. Special Listener Gift Free eBook: Activating Your Prosperity Guide.   Kim Butler's groundbreaking eBook/ audiobook explains why typical financial advice may be sabotaging your wealth... and what to do instead!    Review and Subscribe If you like what you hear please leave a review by clicking here   Subscribe on your favorite podcast player to get the latest episodes. iTunes RSS  

Is it possible to get your entire sales team to work together and crush goals one after another? Consider all the benefits your organization would gain if this were to actually happen.To make this dream a reality, listen to my chat with Justin Balik, co-founder of Weath InsurED, in this episode. He shares three sales tactics that brought his company from half a million to three million in 90 days.Meet Justin Balik Justin has been a force in financial services since graduating from the University of Miami in 2012. He quickly rose from agent to a top 10 manager among 10,000+ peers. Now, he and his wife own a business revolutionizing IUL sales training, producing high-end agents with unparalleled speed and results in the industry. He has helped tens of thousands with insurance and retirement, specializing recently in tax minimization for high-net-worth clients.Specialize Your Sales Roles Most sales teams have reps doing everything: prospecting, appointment-setting, closing, and follow-up. Justin broke the process into specialized roles—so each person focused only on their highest-value work. This helped free up the top closers, who were freed from low-value, time-consuming tasks. The result: higher efficiency, faster pipeline movement, and more revenue. Ask yourself: where is your team doing $10/hour work instead of $10,000/hour work?Go After High-Ticket Clients Instead of focusing on high-volume, low-value sales, Justin's team intentionally shifted to larger, more valuable deals. They targeted higher-level clients who not only respected the process, but were easier to work with—and produced exponentially greater revenue per deal. Justin's advice: Identify and pursue the upper echelon of your market, and don't let assumptions about “difficulty” of big deals hold you back. The truth? Sometimes, bigger clients are actually easier.Deliver Intensive, Practical Training Justin condensed over a decade's worth of his sales knowledge into a proprietary, one-week, 40-hour training program for new reps. This training ensures each team member is truly equipped—not just motivated—with everything needed to sell at a high level. It's practical, measured, and outcome-focused.Bonus Mindset Tip Justin emphasized the importance of personal growth alongside tactical skills. Your self-image must outpace the rejection that comes with aggressive activity, or you'll burn out before you break through.“You can't succeed in sales if you're not constantly working on yourself.” Justin Balik.ResourcesGrab these books mentioned in the episode: 10x Is Easier Than 2x, Who Not How, and The Science of Scaling by Dan Sullivan & Dr. Benjamin Hardy. Follow Justin on Instagram. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue...

On this week's Defense & Aerospace Report Washington Roundtable, Dr. Patrick Cronin of the Hudson Institute think tank, Michael Herson of American Defense International, former Pentagon Europe chief Jim Townsend of the Center for a New American Security, former Pentagon comptroller Dr. Dov Zakheim of the Center for Strategic and International Studies join Defense & Aerospace Report Editor Vago Muradian the Senate remains in session to markup the defense appropriations bill; moves to block members from trading stock but exempts President Trump and Vice President Vance; twice rejected Sen. Bernie Sanders, I-Vt., proposals to restrict arms sales to Israel; confirmed political appointees but Alaska Sen. Dan Sullivan briefly blocked Adm. Darryl Caudle from becoming the next chief of naval operations demanding the long-closed Adak Naval Air Station be reopened; South Korea accepted 15 percent tariffs ahead of Trump's Aug. 1 deadline as the president slapped higher tariffs on nations worldwide including 35 percent on Canada, 39 percent on Switzerland, and 50 percent on Brazil to punish the prosecution of former President Jair Bolsenaro who launched an insurrection to remain in power; Mexico's 90-day extension to make a deal; France and Germany frustration with EU for failing to fight a 15 percent tariffs; Trump's demand Russia and Ukraine strike a peace deal in 25 days and imposition of secondary sanctions on India for buying Russian oil; the proposal by Sens. Lisa Murkowski, R-AK, and Jeanne Shaheen, D-NH, for $54.6 billion in aid for Ukraine; with the Talisman Saber military exercise underway in Australia and Singapore, Washington blocked Taiwanese President Lai Ching Te from transiting the United States enroute to Paraguay to avoid disrupting trade talks with Beijing; and growing international pressure on Israel over growing starvation in Gaza as the Arab League pressures Hamas.

What if you could take your entire life's work – your knowledge, content, expertise – and turn it into a scalable business, a book, a brand, even a SaaS platform… in 72 hours?That's not a pipe dream.In this new episode of Capability Amplifier, Dan Sullivan and I go deep into how I'm using AI to compress months of work into days, create new business models on the fly, and build better future selves for entrepreneurs – using nothing but their past, their voice, and some mind-blowing tools.You'll hear how I built a book, a brand, a product strategy, a complete app, and a scalable recurring income model for a doctor – in less than one hour – live during a Strategic Coach Free Zone event.We also explore:How AI is changing how I coach, sell, and prototype with clientsWhat Dan's “Free Day Guardian” looks like and how AI helps preserve creative energyWhy entrepreneurs are finally out of control – in the best way possibleIf you've ever said “I just need someone to make sense of all my ideas,” this episode shows you how to do exactly that… with AI.KEY INSIGHTS & TAKEAWAYSBuild Your Business in 3 Days Discover how I compress 3–12 months of strategy, branding, and execution into 72 hours—using AI as a strategic partner, not just a tool.Make Your Past Work for Your Future Learn how AI can synthesize your body of work—books, podcasts, talks—and repackage it into offers, products, or books you didn't know you already wrote.The $1,000 Cup of Coffee Hear how I launched a simple offer that now closes $100K+ clients – thanks to pre-trained AI that analyzes prospects before we even talk.Dan's Free Day Operating System Dan walks us through how he protects his creative time, uses novels to reset, and schedules rejuvenation like a billion-dollar asset.AI for Entrepreneurs, Not Employees Entrepreneurs have 100x more agency—and that advantage grows exponentially when paired with AI that turns friction into freedom.Agentic AI in Action From Manus to Claude to Lovable—hear the real-time, real-world tools I'm using to automate, create, and collaborate with AI co-pilots.The Bill of Rights Economy Dan shares how the U.S. Constitution actually protects entrepreneurs—and how AI helped him write his new book in 80% less time.TIME STAMPS[00:00:00] Compressing 12 Months into 3 Days Mike breaks down how he's using AI to prototype entire businesses in a single weekend.[00:02:56] Real Client Case Study: Dr. Poulter How AI used one doctor's past content to build products, write books, and spin up recurring income in minutes.[00:07:14] Prototyping an App in 30 Minutes Mike shows how Lovable created a working fertility app with pricing, copy, and chatbot… instantly.[00:10:06] Dan's Future-Self Book and Capabilities How Mike trained AI on Dan's voice, work, and frameworks to write a Strategic Coach-style book and more.[00:12:43] The Augusta Rule SaaS Another example of packaging IP and services into a high-converting, AI-powered business model.[00:16:08] The $1,000 Cup of Coffee How a Free Zone conversation led to a low-risk, high-value offer that's filling Mike's calendar with premium clients.[00:18:19] Where It's All Going Dan and Mike discuss how AI and entrepreneurial freedom are colliding to rewire how America—and entrepreneurs—operate.[00:25:53] Dan's 10 Greatest Capabilities (via AI) Mike reveals a GPT-generated breakdown of Dan's superpowers—and 10 ways he can use AI he hasn't even considered yet.[00:36:44] Dan's Free Day Guardian Why 155 free days per year is Dan's non-negotiable—and how it makes him more productive than ever.[00:50:41] Claude + Calendar + Email = Magic Mike explains how new AI integrations are saving him hours per week and revealing golden follow-up opportunities.[01:00:46] Who Strategic Coach is Really For Dan and Mike decode the traits of their ideal clients—and how AI can help identify (and attract) thousands more.[01:05:02] Final Takeaways Dan reflects on the quality of today's AI, and Mike shares how AI is now his #1 collaboration partner.If you're a founder, expert, or advisor sitting on a goldmine of experience – and you're done wasting time, energy, or money trying to figure out how to scale it…This episode will show you how to turn what you already know into cash flow, clarity, and freedom in days, not months.PS – Whenever you're ready, here's how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: www.MikeKoenigs.com/SuperCA Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:www.MikeKoenigs.com/1kCoffeeCAIf you haven't already, get a Free Copy of my Ai Accelerator Book Here: www.MikeKoenigs.com/AiBookFreeCA

We're living through one of the most profound transitions in human history. With AI projected to disrupt or replace over 300 million jobs globally and 75% of the global workforce rethinking their careers, it's no wonder that 1 in every 3 Americans has already undergone a major life change in recent years. This reckoning has created a pivotal moment in which fear, uncertainty, and doubt about the future are becoming increasingly prevalent. When life feels uncertain or misaligned, having a clear and compelling vision can be the anchor that pulls you forward. And today's episode is all about crafting a spiritual vision, not just a set of goals, but vision that pulls you toward your biggest goals… even when life feels out of control. Jennifer Hudye is the founder of Vision Driven, where she helps entrepreneurs, CEOs, leaders and changemakers craft, clarify, and connect to their compelling vision of the future. She's a gifted speaker who has taken the stage at TEDx, Mindvalley, and EO, to name a few. She has worked with renowned thought leaders, including Tony Robbins, Joe Polish, Dan Sullivan, and many others. And as you'll hear, her passion for helping others to take control and design a life they love shines brightly. In our conversation, Jennifer guides us through the five essential steps to crafting a spiritual vision, starting with self-honesty and culminating with becoming the version of yourself who can bring it to life. You'll learn how to suspend the “how,” what to do when fear blocks your clarity, and why vision is more than just a mental tool—it's a way to partner with God (or your higher power) to co-create a life aligned with your purpose. KEY TAKEAWAYS Jennifer sets the tone and intention for the pod Why Jennifer is compelled to help others create a spiritual vision The world is a profound transition period A vision is a tool to help make better decisions How fear of failure keeps us from dreaming big How to overcome mental roadblocks and stay on track The 5 steps to creating a spiritual vision When Hal set his vision on his first impossible goal How Jennifer's vision led her to Joe Polish's home, literally A quick recap of the 5 steps to creating a spiritual vision Jennifer's advice to anyone in a transition period Get The Full Show Notes To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit MiracleMorning.com/596 Subscribe, Rate & Review I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. To subscribe, rate, and review the podcast on iTunes, visit HalElrod.com/iTunes. Connect with Hal Elrod Facebook Twitter Instagram YouTube   Copyright © 2025 Miracle Morning, LP and International Literary Properties LLC

Do you see adversity as fuel for your biggest ambitions or as an obstacle to overcome? In this episode, Jacob Emery reveals how authentic community, powerful partnerships, and daily habits transformed his journey from chaos to high achievement. Discover how Strategic Coach® sparked his shift from misfit to visionary—so you can unlock your own greatness too. Here's some of what you'll learn in this episode:How Jacob moved from chaos to clarity.Jacob's challenges growing up and overcoming not fitting in.How Strategic Coach helped Jacob merge his two passions.Why Strategic Coach attracts entrepreneurs with a growth mindset.How Strategic Coach helps build profound confidence.The ingredients of a great partnership. Show Notes: Great entrepreneurs embrace their misfit qualities to stand out and succeed. At Strategic Coach, you're free to be your whole self—authenticity comes first. Everyone at Strategic Coach is open, honest, and genuinely committed to growth. Entrepreneurs in The Strategic Coach® Program don't fit into standard boxes; they create their own path. You have the power to change your environment. You can expedite your journey and that of your team members through partnership. Sometimes, a single win can reshape who you are and what you believe is possible. Achieving a big goal often reveals an even greater level to aspire to. When facing a new project, focus on finding the person who would excel at—and truly enjoy—doing it rather than worrying about how to do it yourself. When you understand what a perfect day looks like, then you understand what you actually want out of life. Whatever you focus on, positive or negative, will grow. Strategic Coach allows you to see exactly where you are in your entrepreneurial journey. Your journey speeds up when you make the most of teamwork. Living with intention, gratitude, and daily standards builds lasting momentum. Resources: The Iron & Infrastructure Podcast Who Not How by Dan Sullivan with Dr. Benjamin HardyKolbe A™ IndexThe 4 Freedoms That Motivate Successful Entrepreneurs The Entrepreneur's Guide To Time Management Thinking About Your Thinking by Dan Sullivan The Impact Filter™ More about Jacob Emery

The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I'm pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you're only tracking top-line revenue, you're missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun." But here's the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics. Your Homework: 1. Choose two of the four pillars I share in this episode and start tracking them immediately if you're not already. 2. Schedule a 30-minute CEO time block this week to review your numbers, even if they're incomplete. Start building that data-driven muscle! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Can't Scale What You Can't Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence. 2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch.  3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno