Podcast appearances and mentions of dan sullivan

Just because someone excels in their role doesn't mean they should interview new hires—especially if they're a salesperson. In this episode, Dan Sullivan and Shannon Waller reveal why great salespeople often make the worst hiring decisions, how to spot the right evaluators for your team, and the mindset shift that separates a persuasive seller from a discerning buyer. Here's some of what you'll learn in this episode:The role of a job seeker in an interview.The role that an interviewer should be playing.Why Dan isn't involved in the hiring process at Strategic Coach®.A secret ingredient in the Strategic Coach hiring process.The powerful question you should ask every prospective customer and team member. Show Notes: Salespeople shouldn't conduct interviews because they'll treat every interaction like a sale—focused on overcoming objections rather than evaluating fit. Great salespeople are wired to close deals, which means they'll prioritize getting a "yes" over finding the right candidate. A sales-driven interviewer risks hiring the wrong person simply because they couldn't resist "winning" the interaction. As the person doing the hiring, you're the buyer, not the seller. It's the job of the applicant to convince you they're the right fit. It's not the interviewer's job to get the applicant excited about the position. Your hiring team should be dispassionate evaluators—think poker players, not persuaders. The best hires are those who sell you on their ability to contribute to your company's future. Confidence in hiring comes from being decisive, not from convincing someone to join. Trust your instincts—if a candidate feels off early on, that feeling rarely improves over time. Resources: Unique Ability® Free Zone Frontier by Dan Sullivan How To Improve Business By Asking Good Questions Always Be The Buyer by Dan Sullivan Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage

Scott Love is the President of The Attorney Search Group and host of The Rainmaking Podcast, which helps attorneys, professional service firms, and B2B salespeople get more and better business from all their clients. As a prolific thought leader on the topics of rainmaking, recruiting, and leadership, he helps law firm partners mitigate risk and maximize opportunity when transitioning from one organization to another. With his nuanced understanding of high-stakes negotiations, effective partner transitions, and the delicate risks that come with complex career moves, he has placed attorneys among the Am Law 100 and 200 in corporate, finance, private equity, and investment management practices. Scott has also written numerous articles and authored three books on his expertise, been quoted in dozens of premium publications (such as the Wall Street Journal, Bloomberg, and Business Insider), and been a popular speaker at conferences, retreats, conventions, sales meetings, and trade associations. Additionally, he served for seven years as a member of the Board of Directors of the National Association of Legal Search Consultants and is a member of the National Association for Law Placement. WHAT'S COVERED IN THIS EPISODE ABOUT LATERAL MOVES FOR LAW FIRM PARTNERS Law firm partners often find themselves at a crossroads, wondering if they've outgrown their current firm, or if the grass really is greener elsewhere. The thought of making a lateral move can feel risky and emotionally charged, but what if there's a more strategic way to approach these career decisions? Scott Love, who has spent 30 years helping partners navigate these transitions, reveals that the best moves aren't driven by money or ego, but by a clear understanding of what serves your clients best. He breaks down the two main reasons partners actually leave firms, explains why some lawyers hold themselves back from reaching their potential, and shares his proven framework for evaluating whether to stay put or make a move. In this episode of The Lawyer's Edge podcast, Elise Holtzman and Scott explore the strategic approach to lateral partner moves, the critical questions to ask before entertaining any offers, and how focusing on your clients' needs often leads to the most successful career decisions. 1:44 - How you can succeed where you are right now and fulfill your potential 4:55 - Two primary reasons why partners leave law firms 5:55 - What your main motivation for a lateral move should be 7:15 - Internal barriers that can block you from realizing your potential as a rainmaker 11:00 - Scott's recommendations to help you navigate a lateral transition 17:20 - Two questions to consider when choosing or trying to decide between firms 20:01 - What you need to understand about compensation before you engage with new firms 23:30 - How to mitigate risk and increase the likelihood of a successful move 30:32 - Two things you can do to successfully bring your clients to a new firm 33:55 - The strategic question lawyers forget when making a major business move MENTIONED IN STRATEGIC LATERAL MOVES FOR LAW FIRM PARTNERS The Rainmaking Podcast  The Attorney Search Group “TRP 252: [Lega] Avoid Landmines in Lateral Partner Moves with Hilary Gerzhoy” 10x Is Easier Than 2x: How World Class Entrepreneurs Achieve More By Doing Less by Dan Sullivan with Dr. Benjamin Hardy Get connected with the coaching team: hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE... Today's episode is brought to you by the Ignite Women's Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.  If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.

What separates successful entrepreneurs from the rest? It's not just having answers—it's asking the right questions. Dan Sullivan reveals how Strategic Coach® was built on curiosity, resilience, and a relentless focus on the future. Discover why questions drive growth, how to avoid stagnation, and why your next decade could be your most ambitious yet. Show Notes: Most people aren't very good at asking themselves questions—but questions are exponentially more powerful than answers. Strategic Coach provides value, not by giving answers, but by asking the kinds of questions that transform people's thoughts and experiences into strategies for growth. You can only be truly useful to someone if you know what they're trying to achieve. In sales and in entrepreneurship, maybes are the enemy. Yeses move you forward, no's teach you, but maybes drain your energy and resources. The external approval you seek early in life shapes your identity, but lasting fulfillment comes from measuring your own growth and value. Resilience isn't about avoiding setbacks, but about bouncing back stronger. Teamwork and collaboration are the ultimate multipliers. Your ambition can keep expanding at every stage of life when you build with others. Resources: How To Sell Transformation Using This One Question My Plan For Living To 156 by Dan Sullivan First 100 Days The Positive Focus® Exercise Learn more about Jeffrey Madoff Learn more about Dan Sullivan and Strategic Coach®

That dream you haven't dared say out loud? The one that feels embarrassingly unrealistic? It might be exactly what your creative business needs. I started my flower business delivering bud vases to rural pubs, secretly dreaming of working with luxury brands and venues. That impossible vision didn't make building my business harder, it made everything clearer. When you aim for something extraordinary, project decisions become far more obvious. In this episode we look at how thinking on a scale of 10x instead of 2x can transform everything from your daily choices to the opportunities you attract, and how to hold massive dreams without losing your mind! Whether you're dreaming of premium clients, luxury brand partnerships, or building a seven figure creative business, this strategic approach to ambitious goal setting will revolutionise how you grow your creative business. Key Moments [04:18] The secret dream I didn't dare share - from kitchen table to luxury brands [06:23] Why small dreams keep you small and thinking in incremental improvements [09:21] The strategic power of impossible goals and how they force innovation [11:30] Dreams creative entrepreneurs whisper and why they're not as impossible as they seem [14:54] How to hold big dreams without losing your mind - the private vision strategy [19:07] When dreams change entire industries and create space for others to follow [20:44] The permission you've been waiting for - why your biggest dreams aren't big enough   Notable Quotes: "When you allow yourself to dream impossibly big, you can't just do more of the same. You have to completely reimagine what's possible." "The difference between creative entrepreneurs who build extraordinary businesses and those who stay stuck isn't talent, luck, or connections. It's the willingness to envision something so compelling that it pulls them forwards through every obstacle."   Resources Mentioned: Read: This Week's  Full Journal Post Read: 10x is Easier Than 2x by Dan Sullivan and Dr Benjamin Hardy Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: What's the dream you haven't dared to say out loud? I'd love to hear about it. DM me on Instagram i'm genuinely excited to hear it, These impossible dreams are what transform not just your business, but entire industries.   Never Miss an Episode: Subscribe to my weekly newsletter for insights on building your creative business around what you naturally do best. Next week, we're exploring persistence - how to handle rejection and keep moving towards those ambitious goals in a way that feels comfortable rather than pushy.    

Hannah's Children: The Women Quietly Defying the Birth Dearth by: Catherine Pakaluk The Rise and Decline of Nations: Economic Growth, Stagflation, and Social Rigidities by: Mancur Olson This Kind of War: A Study in Unpreparedness by: T. R. Fehrenbach Fight: Inside the Wildest Battle for the White House by: Jonathan Allen Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again by: Jake Tapper and Alex Thompson Meditations by: Marcus Aurelius The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by: Dan Sullivan and Benjamin P. Hardy

What if working harder is exactly why your business feels stuck?This week, I'm sitting down with Michael Walsh — a 30-year veteran who's helped hundreds of founders scale service businesses past the invisible walls that trap 98% of owners below $5 million… and keep 99% from ever reaching $10–20 million.He calls them danger zones — predictable trapdoors that snare even the smartest owners. If you've ever wondered why more sales doesn't fix your profit problem… why great people leave… or why your “well-oiled machine” feels more like a mess of people problems — this is for you.Inside this episode, you'll learn exactly why traditional management and “systems thinking” break down — and how to design an intelligent ecosystem instead.KEY INSIGHTS & TAKEAWAYSThe 96% Trap: Why 96% of businesses stall at $1M–$5M — and how to break through with a simple shift in how you see your people, not just your systems.The Hidden “Danger Zones”: How to recognize — and navigate — the invisible walls at $2M, $5M, $10M, and beyond… before they kill your momentum.The Well-Oiled Machine Lie: Why treating your company like a “machine” turns your people into cogs (and why it backfires).Build an Intelligent Ecosystem: How to create a culture where your best people stay, grow, and solve problems faster than you ever could alone.Freedom by Design: Michael's Freedom Framework for service businesses — the same approach that helped founders triple revenue, exit for millions, and actually enjoy running their business again.The First Step to Escape Burnout: How to know if you're in a danger zone right now — and the exact first step to get unstuck.TIME STAMPS[00:00:00] The Growth TrapWhy “just work harder” stops working — and what most owners get wrong about scaling.[00:03:05] Meet Michael Walsh30+ years, 3 bestselling books, and hundreds of companies rescued from invisible ceilings.[00:05:53] The Real People ProblemWhy process-based consulting fails — and what's really holding your team back.[00:09:54] Danger Zones DefinedThe predictable crisis points at $1M, $2M, $5M, $10M, and the chasm at $12–$20M.[00:13:06] The Compound ProblemHow people + structures multiply complexity — and the hidden cost of “near miss” hires.[00:19:00] Well-Oiled Machine vs. Intelligent EcosystemWhy the industrial model kills creativity — and what real knowledge work needs now.[00:27:04] The Four Human DriversSurvive, thrive, connect, adapt — how to design a business humans want to be part of.[00:38:37] The Freedom FrameworkMichael's process for tying growth and culture together — so people grow as the company grows.[00:46:14] How to Get UnstuckQuestions every founder should ask to know if they have the right people and leaders.[00:50:31] Your Next StepWhere to get Michael's book, start a conversation, and design your path to freedom. If you're ready to break through the “invisible ceiling” — without losing your freedom, your people, or your sanity — this episode is a must-listen. PS – When you're ready, here's how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: www.MikeKoenigs.com/SuperCA Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:www.MikeKoenigs.com/1kCoffeeCAIf you haven't already, get a Free Copy of my Ai Accelerator Book Here: www.MikeKoenigs.com/AiBookFreeCA

Today on Welcome to Cloudlandia, Our discussion unravels the surprises of Ontario's geography, the nuances of tariff wars, and the timeless drive for ambition, ensuring you're well-equipped with insights into how technology continues to redefine the global landscape. Discover how NuCom's innovative app is revolutionizing sleep and relaxation. We dive into the specifics of how its unique audio tracks, like "Summer Night," are enhancing REM and deep sleep, all while adding a humorous twist with a comparison to Italian driving laws. With separate audio for each ear and playful suggestions for use, you'll learn how this app is setting new standards for flexibility and effectiveness in achieving tranquility. Finally, we ponder the evolving nature of trust in a world increasingly dominated by AI and digital interactions. Drawing inspiration from thinkers like Jacques Ellul and Thomas Sowell, we discuss the societal shifts driven by technological advances and the potential need for encryption to verify digital identities. SHOW HIGHLIGHTS We discuss the intriguing journey from Ontario's cottages to the realm of international trade, focusing on how AI is reshaping trade agreements and challenging the predictability of global politics. Dean explores NuCom's innovative app designed to improve sleep and relaxation through unique audio tracks, highlighting its effectiveness in enhancing REM and deep sleep. We ponder the evolving nature of trust in a digital world increasingly dominated by AI, exploring how we can maintain authentic human interactions amid rapidly advancing generative tools. Dan shares a humorous story of two furniture companies' escalating marketing claims, setting the stage for a discussion on capitalism and the importance of direct referrals in business. We delve into the impact of technology on society, drawing insights from Jacques Ellul and Thomas Sowell, and compare AI's transformative potential to historical technological advancements like the printing press. Dean highlights the importance of personalized market strategies, exploring how personal solutions can evolve into valuable products for a wider audience. We explore the concept of ambition and agency, discussing how adaptability and a forward-looking mindset can help navigate new realities and unpredictable changes in the world. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Ah, Mr Jackson. General Jackson. General Jackson. Dictator Jackson Dean: Now there's two thoughts that are hard to contain in the brain at the same time. Are you in Toronto or at the cottage today? At the cottage, look at you, okay. Dan: Yeah, all is well, very nice day, yeah, except our water went out and so we can't get it fixed until tomorrow morning because it's cottage country. Till tomorrow morning because it's cottage country. And you know, this is not one of those 24-7 everybody's available places on the planet. Dean: Where do people in cottage country go to get away from the hustle and bustle of cottage country on the weekends? Dan: Yeah, it's a good question. It's a good question. It's a good question they go about two hours north. Dean: It feels like that's the appropriate amount of distance to make it feel like you're getting away. Dan: In the wild. Dean: Yeah. Dan: So we're having to use lake water for priming the vital plumbing. Dean: The plumbing you have to do. Dan: You have to have pails of water to do that and we'll do. Even though it feels like a third world situation, that's actually a first world problem. Dean: You're right, you're exactly right. Dan: Yeah, yeah, beautiful day, though. Nice and bright, and the water is surprisingly warm because we had a cold winter and the spring was really cold and we have a very deep lake. It's about um the depth meters on the boats go down to 300 feet, so that's a pretty deep lake that's a deep lake. Yeah, yeah, so here we are here's a factoid that blew my mind. The province of Ontario, which is huge it's 1,000 miles north to south and it's 1,200 miles east to west has 250,000 freshwater lakes, and that's half the freshwater lakes on the planet. Isn't that amazing? Dean: Yeah, I heard a little. There's some interesting Ontario facts. I remember being awed when I found out that you could drive the entire distance from Toronto to Florida north and still be in Ontario. Dan: Yeah. Dean: Yeah, yeah. Dan: Yeah, If you go from the furthest east, which is Cornwall a little town called Cornwall to the furthest west, which is a town called Kenora Right, kenora to the furthest west, which is a town called canora right, uh, canora. It's the same distance from that as from washington dc to kansas city. Oh, that's amazing yeah I had a good. Dean: I had a friend who was from canora. He was an olympic decathlete, michael sm. He was on the Olympic decathlon team and that's where he was from Kenora, kenora. Dan: Mm-hmm. Yeah, yeah, it's a lot of big. I mean most of it's bugs, you know most of it's bugs. It's not, you know, the 90% of the Ontario population lives within an hour 100 miles of the? U, lives within an hour a hundred miles of the US. Yeah, yeah, you know, I mean that's it's if you go from the east coast to the west coast of Canada. It's just a 3,200 mile ribbon, about a hundred miles high that's really can't. From a human standpoint, that's really Canada. Everything else is just bugs yeah. Dean: So it's very. I guess you've been following the latest in the tariff wars. You know again Canada with the oh yeah, well, we're going to tax all your digital things, okay. Dan: Okay, yeah, okay we're done. Yeah, we're done. That's it Good luck Stay tuned. Dean: We'll let you know how much we're going to charge you to do business. I mean, where does this posturing end, you know? Where do you see this heading? Dan: Well, when you say posturing, you're Well. Dean: I don't think I mean it's. Dan: There's a no. It's the reworking of every single trade agreement with every single country on the planet, which they can do now because they have AI. Yeah, I mean, you could never do this stuff before. That's why using past precedents of tariffs and everything else is meaningless. Dean: Well, here's an example. Dan: If the bombing of Iran, which happened in recent history, iran which happened in recent history, if that had happened 30 years ago, you would have had a real oil and gas crunch in the world. Everything would crunch, but because people have instant communications and they have the ability to adjust things immediately. Now, all those things which in the past they said well, if you do that, then this is going to happen. Now I don't think anything's going to happen, Everybody's just going to adjust. First of all, they've already built in what they're going to do before it happens. You know, if this happens, then this is what we're going to do. And everybody's interconnected, so messages go out, you know they drop the bomb, the news comes through and in that let's say hour's time for everybody involved. Probably you know 10 billion decisions have been made and agreed on and everybody's off and running again. Yes, yeah. Dean: Yeah, it's amazing how this everything can absorb. Dan: I think the AI changes politics. I think it changes, I think it changes everything. Mm-hmm, mm-hmm. Dean: Agreed, yeah, but, but, but not necessarily in any predictable way, mm-hmm. Right, exactly. Dan: Yeah. Dean: But meanwhile we are a timeless technology. Dan: We are. Dean: I was rereading you Are a Timeless Technology. Yeah, these books, Dan, are so good oh thank you. Yeah, I mean, they really are, and it's just more and more impressive when you see them all you know lined up 40 of them, or 44 of them, or whatever. I'm on 43. Dan: I'm on 43. 43 of them yeah, I'm on 43. I'm on 43. 43 of them, yeah, yeah, yeah, yeah. This one's called Always More Ambitious, and we talked about this in the recent In the free zone yeah. In the free zone that I'm seeing ambition as just the capability platform for all other capabilities. Dean: Yes, you know, you have ambition and you know or you don't. Dan: And then agency goes along with that concept that, depending on your ambition, you have the ability to adjust very, very quickly to new things. For example, getting here and, uh, it was very interesting. We got here yesterday and, um, we had an early dinner. We had an early steak dinner because we were going to a party and we didn't think that they would have the kind of steak at the party that we were right, they didn't have any steak at all. Oh, boy, and they had everything that I'm eating steak. The reason I'm eating steak is not to eat the stuff that's at the party. Right, exactly, yes, I mean, I'm just following in the paths of the mentor here, of the mentor here, anyway, anyway, um, so you know, all the water was working and everything, and when we went to the party we came home and the water didn't work and it's some electrical connection you know, that in the related to the pump and um and anyway, and I just adjusted. you know, it was still light out, so I got a bucket and I went down to the lake and I got a bucket full of water and I brought it up and you know, and I was really pleased with OK. Ok, scene change. Dean: Yeah right, Exactly yeah. Scene change. Dan: Ok, you, you gotta adjust to the new one, and I'm new reality, right yeah, new reality. Okay, what you thought was going to happen isn't going to happen. Something is going to happen and that's agency. That's really what agency is in the world. It's your ability to switch channels that there's a new situation and you have the ability not to say, oh, I'm, oh, why, jane? You know, and you know that long line of things where, maybe 10 years ago, I was really ticked off and you know and, uh, you know, you know, I checked if I had any irish whiskey, just to to dead dead in the pain. Dean: All right. Dan: Yeah, and I just adjusted. You know? Yeah, this morning I took a Pyrex you know, the bowls you use to mix things, the mixing bowls you know, yes and I just filled it up with water, put it in the microwave. It still works, the microwave. Went and I shaved, you know, and. Dean: I shaved Right. There you go. Dan: Yeah, you can do a washcloth bath if you need to. Warm water, yeah, but the interesting thing about it is that I think that you don't have agency unless you have ambition. In other words, you have to have a fix on the future, that you're going to achieve this, you're going to achieve this, you're going to achieve this, and it's out of that ambition that you constantly develop new capabilities. And then the other thing is you utilize all the capabilities you have if something goes you know goes unpredictable. Dean: Yeah. Dan: Yeah. Dean: And my. Dan: Thing is that this is the world. Now, I mean, you know and so, and anyway it's, it's an interesting thing, you know but I'm really enjoying. I'm really enjoying my relationship with perplexity. I'm sort of a one master, I'm a one master dog. Dean: Right, exactly. Dan: Like I listened to Mike Koenigs and he's investigated 10 new AIs in the four weeks since I talked to him last. Dean: He's doing that there. Dan: I'm just going developing this working relationship with one. Dean: I don't even know. Dan: If it's, is it a good one? I don't even know if perplexity is one of the top ones, you know, but it's good for my purposes. Dean: Well, for certain things it is yeah, for just gathering and contextualizing internet search stuff. But you know I look at Mike, as you often talk about Joe Polish, that you know. You don't need to know everybody, you need to know Joe Polish. I just need to know Joe, anybody you want to meet, you just mention it to Joe and he can make it happen. And I'd look at Mike Koenigs like that with AI tools. We don't need to know all the AI tools. Dan: We just need to stay in touch with Mike. Dean: Mike and Lior and Evan, you know we're surrounded by people who are on the. Dan: Yeah. And Tom Labatt do you know Tom, yeah, well, tom has created this AI mindset course that he's doing. And and he he comes to every one of our 10 times. Our connector calls, you know the two hour Zoom calls. So we've got every month I have two for 10x and I have two for FreeZone and and he's in breakout groups and every time he's in a breakout group. He acquires another customer. Dean: Right. Dan: And then I'll have Mike talk about what he's discovered recently. His number goes into chat and you know know, 10 people phone him up and say what's this all about? And it's amazing the, the uh, what I would say the um, um progress in our strategic coach clients just acquiring ai knowledge and mindsets and capabilities just by having one person who I just get him to talk to on a Zoom call. Dean: Yeah, it's pretty amazing yeah. Dan: I think this is kind of how electricity got foothold. Did you get electricity in your house? Yeah, yeah, yeah and you have electric lights. Yeah yeah, yeah, yeah, and you have electric lights. Yeah, yeah, I do, yeah, yeah, you know, it's, you know. And then all sorts of new electrical devices are being created. Dean: Yes, that's what I'm curious, charlotte about the, the, uh. What were the first sort of wave of electrified uh conveniences? You know that. Where did we? Where did we start? I know it started with lights, but then. Dan: Yeah, I think lights obviously were the first. Yeah, yeah. It would have taken some doing, I think actually. I mean, once you have a light bulb and they're being manufactured, it's a pretty easy. You can understand how quickly it could be adapted. But all the other things like electric heaters, that would take a lot of thinking. Dean: Before what we're used to as the kind of two or three prong, you know thing that we stick into the wall. Before that was invented, the the attachment was that you would plug it into the light socket. Dan: Oh yeah, that was how you would access the electricity. That's right, you had a little screw in. Right, you had a little screw in that you could put in. Yeah, I remember having those yeah. Dean: Very interesting, that's right. Dan: Right, yeah, yeah. And then you created lawn wires that you could, you know you could you know, it's like a pug, but you needed something to screw into the light socket. Dean: Yeah, yeah, yeah, very, I mean it's, it's so. Yeah, what a. What a time. We had a great um. I don't know if we recorded um. We uh, chad and I did a vcr formula workshop the day in toronto, in toronto, yeah, and that was a really the first time we'd done anything like a sort of formalized full-day exploration. It's amazing to see just how many you know shining a light for people on their VCR assets and thinking of it as currency and thinking of it as currency and it's amazing how, you know, seeing it apply to others kind of opens their eyes to the opportunities that they have. You know, yeah, it was really I'm very excited about the, just the adaptability of it. It's a really great framework. Dan: Have you gotten? Your NuCom yet? Dean: I have absolutely. Dan: I really love it what's your favorite? I have different. First of all, I use the one at night that sounds like crickets. Okay, yeah, you know, it's 10 hours, you can put it on for 10. It's called Summer Night and it's got some. There's a sort of faint music track to it. But my aura, I noticed my aura that my REM scores went up, my deep sleep scores went up and the numbers you know. Usually I'm in the high 70s. You know 79, 80, and they jumped to 86, 87. And that's just for sleep, which is great. So I've had about two weeks like that where I would say I'm probably my sleep scores I'll just pick a number there but it's probably up around 50, 15, 15, better in all the categories and that and. But the one thing is the readiness. The readiness because I play the trackster in the day. But the one thing is the readiness, the readiness because I play the trackster in the day. But the one that I really like to have on when I'm working is ignite okay yeah, it's a. It's a really terrific. It's really terrific, that's right I haven't used any of the daytime. Uh, yeah, the daytime yeah, yeah, and then the rescue is really great. Okay, yeah, and you know For people listening. Dean: We're talking about an app on iPhone called NuCom N-U N-U-Com, yeah, and it's basically, you know, waves, background music. I mean, it's masked by music, but it's essentially waves. Dan: Apparently. We were in Nashville last week and David Hasse is experimenting with it. He says what they have is that they have two separate tracks. I use earphones and one track comes in through your right ear, one comes and your brain has to put the two tracks together, and that's what uh, so it elevates the brain waves or kind of takes the brain waves down. And there's music. Dean: You know the music yeah over and uh, but I noticed mentioned to me that the music is incidental, that the music has nothing to do with it. Dan: No, that's exactly right, it just gives your brain something to hold on to Attached to yeah. And then Rescue is really great. I mean that one. Just you know if you have any upset or anything, or you're just really busy, or you're enjoying anything. You just put it on, it just calms you right down. Dean: Did you notice that the recommendation on Ignite is to not use more than 60 minutes a day? Dan: Yeah, I doubt if I do. I think it's about a 14-minute track. Oh, okay, yeah, interesting, yeah, but that's a suggestion. Dean: Yeah, it is a suggestion. That's right, that's funny. Dan: Now what you're talking about. There is a suggestion. That's right, Now what you're talking about. There is a suggestion. Dean: That's all suggested. That's right. Dan: That reminds me of I was in Italy, I was on the Amalfi Coast and Italians have a very interesting approach to laws and regulations, you know. So we were going down the street and I was sitting right next to the bus driver, we were on a bus and a whole group of people on the bus, and so we come down to a perpendicular stop. You know you can't go across, you have to turn, and the sign is clearly says to the, and the driver turns to the left, and I said I think that was a right-hand turn. He said merely a suggestion. I love it. Dean: That's great. Dan: Merely a suggestion. Yeah, that's funny, yeah, yeah, yeah, that's funny. Have lawsuits, you know, like something like this. I mean, it's a litigious country, the. Dean: United States. Dan: Yeah, and so you know they may be mentally unbalanced, you know they may be having all sorts of problems. And they said why don't we just put in recommended not to use it more than an hour? So I think that's really what it is. That's funny. Yeah, Like the Ten Commandments, you know, I mean the suggestions yeah, there are ten suggestions, you know, yeah, yeah, but break two of them at the same time and you're going to find out. It's more than a suggestion. Yeah, fool around and find out, yeah I think in terms of book titles, that's a good bit. Pull around and find out. That's right, exactly. So what would you say is uh, just going on the theme of pulling around and find out that you've discovered is that there's things with AI that probably shouldn't go down that road. Dean: Anything. Just philosophically, I'm more and more resolute in my idea of not spending any time learning the particular skill or learning the particular tool, because I really, if I look at it that fundamentally, if you think about it as a generative tool or as a collaboration, creating either images or words or picture or uh, you know, sound or video, that's the big four. Right, those are the underlying things. There's any number of rapidly evolving and more nuanced ways to do all of those things and you're starting to see some specialists in them now, like, I think, things like you know, eleven Labs has really focused on the voice emulation now and they're really like it is flawless. I mean, it's really super what you can do with generated, uh, voice. Now even they can get emotion and I think it's almost like the equivalent of musical notations, like you can say, you know, uh, you know pianissimo or or forte. You know you can give the intention of how you're supposed to play this piece. Uh, so you get a sense that they can say you know whispers, or quietly, or or excited, or giggles, or you know you can add the sentiment to the voice, and so you just think, just to know that, whatever you can imagine, you can get an audio that is flawless of your own voice or any voice that you want to create. You can create a. There is a tool or a set of tools that will allow you to prompt video, you know flawlessly, and that's going to constantly evolve. I mean, there are many tools that do like. It's kind of like this race that we're all in the first leg of the relay race here, and so it started out with Sora was able to create the video, and then the next you know, the VO three, you know less than a month ago, came out and is the far winner by now. So any time that you spend like learning that technical skill is I don't think that's going to be time well well spent, because there's any number of people who could do those things. So I think I'm more, you know, I'm more guessing and betting that imagination is going to be more valuable than industriousness in that. Dan: One thing, and I'd just like to get your take on this, that the crucial quality that makes human things work, human activities, human teamwork and everything is trust you know, and that you're actually dealing with something that you can trust. Ok, and I'm just wondering if the constant evolution of artificial intelligence is going to encourage people to make sure that they're actually dealing with the person in person, that you're actually dealing with another human being in person. Well, I see that in contact with this person or you've got some sort of encryption type mechanism that can guarantee you that the person that you're dealing with digitally is actually the person? And I'm just wondering, because humans, the need for trust overrides any kind of technology. Dean: I agree with you. I mean that's. I think we're going to see, I think we're going to see a more. We're going to react to that that we're going to value human, like I look at now that we are at a point that anything you see on video is immediately questioned that might be especially, yeah, especially if you, if it's introducing a new thought or it's counter to what you might think, or if it's trying to persuade you of something is. My immediate thought is is that real? You know, you know, I just wonder. You know what I was? I was thinking about Dan. You used to talk about the evolution of the signs. You know where it said the best Italian food on the street? Yeah, the evolution was in the town. Two furniture companies, yeah two furniture companies Best furniture. What was it? Dan: Yeah, best furniture companies, best furniture, what was it? Yeah, best furniture store on the street. So the other one comes back and says best, you know best furniture store in the town. And the other one says the other one comes back, state the other one comes back country. The other one comes back Western Hemisphere, the other one comes back planet, the other one comes back solar system and finally it's so far out, it's in the Milky Way. And the other one comes back and says best store on the street. Dean: Right, exactly, and I think that's where we're. I think that's where we're. Dan: Yeah. Anything to differentiate anything to differentiate, I mean the other thing is differentiation. You know, yeah, yeah, yeah and yeah, so no. I go back to Hayek. He's an economist, fa Hayek, and he said that he was talking about capitalism. And he said the big problem with capitalism is that it was named by its enemies. It was named by the whole group of people. You know, marx was the foremost person you know and he, you know, wrote a book, das Capital, you know, and everything else, and they thought it was all about capital. And he says actually, capital is actually a byproduct of the system. He said what capitalism is is an ever expanding system of increasing cooperation among strangers. He says it's just constant going out from ourselves where we can trust that we can cooperate with strangers. And he says most places in history and most places still on the planet, the only people you can trust are our friends and family our friends and family. That limits enormously cooperation, eliminates collaboration, eliminates innovation, eliminates everything if you can only trust the people that you know. He said that basically what capitalism is. It's got this amazing number of structures and processes and agreements and laws and everything that allow you to deal with someone you don't know halfway around the planet and money is exchanged and you feel okay about that and you know, there was a great book and I've recommended it again and again called the One-to-One Future. I've read it. Dean: I've read it. Yeah, yeah, this was written back in the 90s, yeah, and that was one of the things that they talked about was this privacy, that, and I don't see it happening as much, but we're certainly ready for it and and going to appreciate having a, an intermediary, having a trusted advocate for all of the things you know. That that's that we share everything with that one trusted person and trust them to vet and represent us out into the world. Dan: It's really interesting. It would have been at a Free Zone workshop, because those are the only workshops that I actually do, and somebody asked. Babs was in the room and they said that you know how many of your signups for the program you know, the last 12 months and you know we had just short of a thousand a thousand signups and you know, and we know what the influence was because we have the contact we have the, you know, we have the conversations between the salesperson and the person who signs up, and somebody asked how many of them come directly from direct referrals. It's 85%. It's not the only thing They'll read books. They'll see podcasts. Dean: Yeah. Dan: Yeah and everything like that, but it's still that direct referral of someone whose judgment they totally trust is the deciding factor. Dean: Yes, yeah, amazing, right, and that's. Dan: I mean, here we are. We're 36 years down. We're using all kinds of marketing tools. We're using podcasts, we're using books. We're using books, we're using social media. And it struck me one day. I said how do people know me on social media? I said I never use social media. I've never. I've never. Actually, I don't even know how to. I don't even know how to use social media. Dean: I wouldn't know how to get on and everything else. Dan: So I went to our social media director and I said um, how am I on social media? He says dan, you're out there, there you're doing every day you're doing 100 things a day you know you know. and he went down the list of all the different uh platforms that I'm in and I said uh. I said oh, I didn't know that. I said, do I look good? He said oh, yeah. He says yeah, nothing but the best, but I'm just using it as a broadcast medium. You know, I'm not using it as an interactive medium. Right Well, I'm not. We're using it as an interactive medium, but I'm not. Dean: Right. Dan: Yeah. Dean: Yeah, that's all that matters, right, I mean, and it's actually you, yeah, it's your words, but you're using, you know, keeping, like you say, somebody between you and the technology. Dan: Yeah, yeah, yeah, always keep a smart person. Right A smart person between yourself and the technology. Dean: Yeah, yeah, yeah. Dan: Yeah. So yeah, I was at the party. I had this party that was sort of a beach, had this party that was sort of a beach. You know, we have an island, but there are about 15 couples of one kind or another at the party last night, most of whom I didn't know, but I got talking and they were talking about the technology and everything like that. it was about a three person and myself and we were talking and they said, geez, you know, I mean it's driving me crazy and everything like that. And one of them said, dan, how are you approaching this? And I said, well, I'm taking a sort of different approach. And I just went through and I described my relationship to television, my relationship to social media, my relationship to the you know, my iPhone and everything else. And they said, boy, that's a really different approach. And I said, yeah, and I said you know we're growing, you know the company's growing, and you know everybody who needs to find out. what they need to find out is finding that out and everything else. So yeah, but I don't have to be involved in any of it. Dean: Right, yeah, you know, you're proof that it's. You can be in it, but not of it. Dan: Yeah, I think that's part of the thing. Yeah, but there's kind of a well, we're probably on this podcast, we're developing sort of an AI wisdom, because I think wisdom what matters is that you can adapt a particular strategy and just think of it, you know, and just stick with it. There's just something that you can stick with and it doesn't cause you any harm. Yeah, the one thing that I have learned is that the input between me and perplexity has to be 50-50. And the way I do it, dean, is I trigger everything with a fast filter, so I'll do the best result. You have just one box. I put the best result. You have just one box, I put the best result. That becomes the anchor of the particular project that I'm working on with Perpuxy. I'll just take it and stick it in there. Then I'll write one of the success criteria, okay, and then I'll take the success criteria and I said okay, now I want to create two paragraphs. Okay, so I've got the anchor paragraph and I've got this new paragraph. I want to take the central message of this success criteria and I want to modify whatever I wrote down in the lead and bring it back as a 100-word introduction where the success criteria has 50 words. Okay. And then what I'll do is I go to a mindset scorecard and I'll start creating mindsets and I'll take a mindset and I said, okay, I want to take this mindset and I want to change the meaning of the two paragraphs and it comes down and then after a certain point I said okay, let's introduce another. So I'm going back and forth where it's delivering a product but then I'm creating something new and inserting it into the product, and it's kind of like this back and forth conversation. Dean: You're using perplexity for this Perplexity yeah. Yeah. Dan: Yeah, and it has a really nice feeling to it that it's doing some magic. You know it's doing magic tricks. It's carrying out instructions instantaneously. You know three or four seconds. And then I read what I wrote and then it gives me a new idea. Then I write down the idea in the pass filter or the mindset scorecard and then I insert that new idea and say, okay, modify everything above with this new thought, and it's really terrific, it really works really great, yeah, okay, and you know it's, and what's really interesting about? I'll go do this. And then, down at the bottom, it creates a unique summary of everything that we're talking about, and I didn't ask it for a summary, but it creates a summary. Dean: That's amazing, isn't it? Dan: Yeah, yeah, yeah. Dean: Yeah, this is. You know. I really enjoyed the new tool that we did in the FreeZone workshop. This time I forget what the tool is called. Dan: I had three. I had the six-year your best six years ever. Was it that one we also? Dean: had. Always More Ambitious, always well, always more ambitious was great too, but yeah, that uh. But that six year your best six years ever is. That's such a good thing that if you just imagine that that's the, the lens that you're looking at the present through that, you're always. It's a durable thing. I try and explain to people I've had this framework of thinking in terms of the next hundred weeks is kind of a the long-term like actionable thing that you can have a big impact in a hundred weeks on something. But it's gonna happen kind of a hundred days at a time, kind of like quarters I guess, if you think about two years. But I've really found that everything comes down to the real actionable things are the next 100 hours and the next 100 minutes. And those I can find that I can allocate those 50 minute focus finders that. I do those sessions, it's like that's really the only. It's the only thing is to the extent that we're able to get our turn our ambitions into actions that correlate with those right that align, aligning our actions with our ambitions because a lot of people are ambitious on theoretically ambitious, uh, as opposed to applied ambition. Dan: They're not actionably ambitious. Dean: Actionably ambitious. I think that there's something to that, Dan. Dan: Yeah. Dean: And it's frustrating yeah. Dan: Yeah. Dean: Yeah. Dan: I think that's a really good, theoretically ambitious, but not actionably ambitious, yeah, and I think that's a really good theoretically ambitious but not actually ambitious, yeah, and I think that theoretically ambitious just puts you totally in the gap really fast. Absolutely Okay, because you have no proof, you're never actually You're full of propositions. Yeah, I'm reading a book. Have you ever read any of Thomas Sowell? I? Dean: have not. Dan: Yeah, he's a 93, 94-year-old economist at Stanford University and he's got 60 years of work that he's done and he's got a great book. It's a book I'm going to read continually. I have about three or four books that I just read continually. One of them is called the Technological System by Jacques Hulot, a French sociologist, jacques Lull, french sociologist, and it does the best job of describing what technology does to people, what it does to organizations, when they're totally reactive to it. Dean: You know in other words. Dan: They have no sense of agency regarding technology. They're just being impacted, and it's really good. He wrote it probably in the 60s or 70s and it's just got a lot of great observations in it. Dean: And. Dan: I've read it. I've probably read it. I started reading it in 1980, and I've probably read it three or four times. One book fell apart because there was so much notes and online Really Wow. Yeah, the binding fell apart. Dean: What's it called again? It's called the. Dan: Technological System. Dean: The. Dan: Technological System. Jacques, you know Elal and there's quite a good YouTube interview with him If you want to look it up. It's about 25, 30 minutes and very, very, very engaging mind. He really gets you to think when he talks about it. But the book that I'm talking about right now, this is Thomas Sowell. It's called Intellectuals and Society and he said if you take all the intellectuals in the world and you put all their sense of how the world works, at best it could represent 1% of the knowledge that's needed for the world to run every day the other 99%, and he calls it the difference between specialized knowledge and mundane knowledge. Okay, so specialized knowledge is where somebody really goes deep, really goes deep into something and then develops. You know, if the whole world would just operate according to what I'm seeing here, it would be a better world. And he says, and he said that's the intellectual approach. You know, I've I've really thought this deeply, and therefore what I want now is for someone to impose this on the planet. So, I feel good. But, he says what actually makes the world work is just everybody going about their business and working out rules of, you know, teamwork, rules of action, transaction work. And he says and intellectuals have no access to this knowledge whatsoever because they're not involved in everyday life, they're off. You know they're looking down from a height and saying you know, I'd like to reorganize this whole thing, have the mundane knowledge are now being able to really get multiply the value that they're just getting out of their daily interactions at an exponentially high speed and that the intellectuals are probably. The intellectuals are just if they're using AI. They're just doing that to multiply their theories. But they're not actionable ambition, they're theoretical. Theoretically ambitious right, yeah, yeah. Dean: Yeah, that's really interesting looking at the uh, you know, I think that there's, you know, kind of a giant leap from proposition to proof. Oh yeah, in the in the vision column is like that's it's worth so much. Uh, because intellectually that that's the. It's a different skill set to turn a proof into a protocol and a protocol into a protected package. You know, those don't require creative solution and I'm finding the real like the hotspot leverage points, like in the capability column. It's ability is the multiplier of capability. Dan: Yeah. Dean: You know, because that then can affect capacity and cash, you know. Dan: Yeah, yeah, I mean, if you take it. I mean never have human beings had so many capabilities available to them but do they have any ability to go along with the capabilities? Dean: Yeah. Dan: Yeah. Dean: And I think that that part of that ability is to recognize it. You know, vision ability to recognize the excess capacity that they have, you know. Dan: And. Dean: I think that that trusted you know. Dan: The leverageable point in the reach column is the you know a heart level, like an endorsed uh being access to somebody else's um, to somebody else's trust level yeah, relationships yeah it's so it's amazing like I just like that I've seen so much opportunity AI introduced chat, gpt, that we're at a major this is a major jump, like language itself almost. I often go back and say I wonder who the first tribe? That was probably a tribe that developed a language so that they could communicate. You know where they could keep adding vocabulary. You know they could keep adding vocabulary and that they must have just taken over everything immediately. They just totally took over just because of their speed of teamwork, their speed of getting things done. And then the next one was writing when they could write. And then you have another jump, because with writing came reading and then the next one came printing. You know, and I thought that when the microchip came in and you had digital language, I said this is the next gem. But digital language is just a really, really fast form of printing actually. It's just fast, but artificial intelligence is a fundamental breakthrough. So, we're right at the beginning. Gutenberg is like 1455, and it must have been amazing to him and the people who knew about him that he could produce what it would take, you know, a hand writer would take months and months that he could produce one in a matter of you know hours. He could produce in hours, but as many as you wanted. Dean: I wonder what the trickle down, like you know the transition, how long it took to eliminate the scribe industry. Dan: Well, I will tell you this that they have statistics that within 40 years after Gutenberg there were 30,000 presses across northern Europe. So it took off like a rocket. You know it took off. And I mean, and you know, and it I mean in the next 150 years, we're just pure turmoil politically, economically, culturally in. Europe after that came and I think we're in that. We're in that period right now. We're feeling it, yeah, I think so too. Everybody's going to have to have a newcomer. Dean: Yeah, that's right. Dan: Probably on rescue all day 60 minutes at a time, right? Yeah, yeah, yeah, anyway. What have we gotten today? What have we? What's the garden produced today? Dean: Well, I think that this, I think we had this thought of, I think you and I always come the two types of abilities. Well, the capability and the ability. No, theoretically ambitious and actionability Actionability- Theoretically ambitious and actionably ambitious. Dan: The vast majority of people are theoretically ambitious. Dean: They're not actionable. Yes. Dan: I think that's a good distinction. Dean: I do too. That was what I was going to say that level and I think that the you know, when you see more that the I think, being an idea person, like a visionary, it's very difficult to see that there's a lot of people that don't have that ability. But you don't, because we take it for granted that we have that ability to see things and and have that uh, access to that. It doesn't feel like you know almost like you can't uh, you've got the curse of knowledge. We know what it's like to constantly have vision and see things, that the way things could be, um, and not really realize that most people don't have that, and I think it's we discount it, um, or you can't discount it by thinking, well, that that can't be do you know what I? mean that there's got to be more to. It mean there's got to be, more to it. Well, that's the easy part or whatever, but it's not and that's yeah. I think that the more I saw Kevin Smith, the filmmaker, the director. He was on there's a series online called the Big Think and they have, you know, different notable people talking about just their life philosophies or the things, and he said something that on his, the moment he decided to move into being kevin smith professionally, that that, the more he just decided to double down on just being more kevin smith for a living it's like he's really without using the words of unique ability or those things that that was the big shift for him is just to realize that the unique view, vision, perspective that he has is the more he doubles down on that, the more successful things have been for him. Yep, yep. So there's nothing you know, you've been Dan Sullivan professionally or professional. Dan Sullivan for years. Dan: Yeah Well, 51, 51. Yeah, yeah, uh, it's created all sorts of tools. I mean uh you know, I remember the psychiatrist I went to the amen clinic to receive my um add diagnosis, you know because he's got. He's got about seven different types of ADD. Dean: Yes, which one do you? Dan: have. Yeah well, mine's not hyperactive at all. Dean: No me neither yeah. Dan: I mean it takes a lot to get me to move, Anyway, but mine is the constant being barbaric. It's sort of I'm thinking of this and then all of a sudden I think of something else. Dean: And then. Dan: now I've got two things to think about, and then the third one wants to join the party and everything else, and meanwhile I had something to do this morning and I just blew right past it. Dean: Anyway. Dan: Right, yeah, so anyway, but I had filled in. There's like 100 questions that you have to fill in online before they'll even accept you, and you know what's your day look like. You know mine pretty relaxed, good structure, everything like that. But the test, they do all sorts of brain scans. They test out concentration, they test out how long you can maintain attention on something. They do it at rest, they do it after exercise and everything like that. It's about three days. There's about nine hours of it that they do. And so we got together and she said you know, if you look at how you answered our questionnaire, online and you look at our test. These are in separate universes. They don't have any relationship to each other. To each other. She said I've never seen such a wide span between the two. So well, I'm sorry, you know we just pretty soon we got to what I do for a living and I said well, I create thinking tools for entrepreneurs. And so I told her, I gave her a couple of examples and she said well, I don't know who else you created these for, but you sure created them for yourself. And that's really what we do. Is that what we are best at in the marketplace is what we're trying to figure out for ourselves? Dean: Yes, I think that's absolutely true. Dan: We sell our therapies to others, that's right. We want to see if our self-therapies go beyond ourselves. Dean: Yeah, exactly. Dan: Yeah, yeah, all righty. Dean: Okay Dan. That was a good one, yeah, are we on next week? Dan: Yeah, oh, yeah, yeah, Perfect, perfect, okay, I'll be back. Dean: I'll meet you here. Dan: Okay, thanks Bye, thanks Bye. Thanks for watching.

In this newscast: The fate of Juneau School District's universal free breakfast program remains uncertain after the Board of Education delayed a decision yesterday; Huna Totem Corporation shareholders adopted open enrollment last week at the village corporation's annual meeting; Dozens of Juneau residents gathered outside Senator Dan Sullivan's office today to implore him to consider Alaskan's reliance on Medicaid; Some key Alaska state legislators are pushing back on the Republican budget package known as the "big, beautiful bill"; Subsistence hunting isn't rare in western Alaska, but one recent catch is stirring excitement in Nome

Dan Sullivan and Peter H. Diamandis delve into the intriguing concept of abundance and its accompanying challenges. They explore the implications of a future filled with humanoid robots and advanced AI that can handle both physical and cognitive tasks. The conversation raises critical questions about survival and the necessity of challenges in our lives. In this episode: Dan reflects on his own journey of ambition, noting that he continuously seeks greater challenges and opportunities, suggesting that the entrepreneurial spirit thrives on self-generated challenges in an abundant society. The conversation references the Universe 25 experiment, which demonstrated that a lack of challenges can lead to societal collapse, paralleling the potential dangers of a life devoid of struggle and competition. They discuss the psychological challenges that arise in different life stages, emphasizing that as physical dangers diminish, individuals face increasing pressures related to purpose, meaning, and personal growth.

John continues his conversation with Peter Awad. In Part 1, Peter shared his story of growing up in a grocery store and his transition from running multiple businesses to becoming a coach. In this episode, Peter discusses building real connections with his coaching clients, why he started White Stone Coaching, why he works with Christian businessmen, and explains the 70/30 framework to help people work more in their Zone of Genius. Listen to this episode to learn more: [00:00] - Intro [01:07] - How Peter helps his clients [05:35] - Why Peter started his coaching company, White Stone [08:28] - You only need to be one step ahead to be a coach [10:33] - Impact of Peter's faith on his business [14:14] - The analogy of life purpose to being a puzzle piece [16:04] - Traits of a great leader [18:27] - Peter's definition of success [19:34] - The 70/30 concept in coaching [22:31] - Peter's top daily habit [23:55] - Peter's best advice [25:58] - Question to ask when things aren't going well [26:51] - What Peter wants his legacy to be [29:29] - How Peter invests in his personal growth [32:03] - Creating meaningful memories with family [35:50] - Best way to connect with Peter [38:03] - Book recommendations [42:43] - Closing remarks NOTABLE QUOTES: “If you're a coach, you only need to be one step ahead of the person you're coaching. You can be further ahead, but you only have to be one step ahead.” “You can't be a disciple maker if you're not a disciple first.” “You can't take people higher up in the mountain than you've been.” “Great leaders come in with nothing to hide, nothing to prove, nothing to lose.” “You only need to be one step ahead of the person you're coaching.” “Sometimes all it takes is a small shift in perspective to open up a whole new world.” “Athletes have coaches, but everyone else is just told to figure it out.” “We're all a puzzle piece in this giant puzzle … When we discover our identity and we're living in our purpose, then we are linking arms, yoked with the other pieces around us.” “If we want to go fast, we've got to go together.” “You think about something you buy and you're really excited about, and it almost immediately loses value. The longer you have it, the more it degrades. Soon it's just junk, and you throw it away. Experiences are like wine — they get sweeter.” “We prioritize meetings with people we don't know or don't even like, but we leave it up to chance to hang out with the people that matter to us most. What are we doing?” BOOKS MENTIONED: 48 Days to the Work You Love: Preparing for the New Normal by Dan Miller (https://a.co/d/g6ZPdo4) Living Fearless - Exchanging the Lies of the World for the Liberating Truth of God by Jamie Winship (https://a.co/d/5OeeW2B) 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan (https://a.co/d/cshTgD6) The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dr. Benjamin Hardy & Dan Sullivan (https://a.co/d/cBTQdjU) The Ruthless Elimination of Hurry by John Mark Comer (https://a.co/d/6MzZufd) USEFUL RESOURCES: https://whitestonecoach.com/ https://www.linkedin.com/in/peterjawad/ https://www.instagram.com/thepeterawad/ https://www.facebook.com/thepeterawad https://x.com/peterawad CONNECT WITH JOHN Website - https://iamjohnhulen.com    Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    LinkedIn - https://www.linkedin.com/in/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Unlocking 10X Growth: Why Less Is MoreIn this solo episode, Casey Baugh dives deep into the groundbreaking principles from 10X Is Easier Than 2X by Dan Sullivan and Ben Hardy. Through personal stories and leadership insights, Casey redefines what it means to scale—by subtracting, not adding.Discover how eliminating distractions, elevating your identity, and aligning with visionary mentors can be the true multipliers for exponential success. Whether you're a founder, operator, or lifelong learner, this episode challenges you to think bigger, act bolder, and aim for impact.Chapters:00:00 – 01:26 | Why 10X Isn't About More WorkSubtraction, not addition, fuels exponential growthGreat leaders focus on opportunities, not problems01:26 – 03:32 | Leading with Your Future SelfYour past identity can limit your future potentialVisionary leadership begins with self-transformation03:32 – 07:33 | Visionary Thinking: Lessons from Musk & JobsElon Musk's $25T dream: RoboTaxis & automationWhy visionary beliefs reshape companies07:33 – 10:13 | Surround Yourself with the Right PeopleMentorship from Todd Pedersen, Brian Murphy, and othersThe right relationships can 10X your belief and output10:13 – 13:35 | Constraints Create Clarity & ActionThe founding of Sandlot & Breeze Airways under pressureDeadlines and clear limits sharpen performance13:35 – 14:05 | Final Challenge: Dream Bigger in 2025Resourcefulness beats resourcesSet goals that force elevation, not comfort Hosted on Acast. See acast.com/privacy for more information.

In this episode of Welcome to Cloudlandia, I reconnect with Dan Sullivan for another wide-ranging conversation that blends current events, history, technology, and human behavior. We start by reflecting on the safety and comfort of life in Canada while discussing the news of missile strikes in Israel. From there, we explore the idea that innovation often advances when entrenched leaders move on—whether in science, business, or geopolitics. Dan brings up Thomas Kuhn's idea that progress happens after the old guard exits, creating room for new ways of thinking. Our conversation shifts into the role of AI as a horizontal layer over everything—similar to electricity. We compare this shift to earlier transitions like the printing press and the rise of coffee culture. Dan shares his belief that while AI will transform systems, the core of human life will still revolve around handled needs and personal desires. We wrap by talking about convenience as the ultimate driver of progress. From automated cooking to frictionless hospitality, we recognize that people mostly want things to be “handled.” Despite how fast technology evolves, it's clear that unless something is of deep personal interest, most people will let it pass by. As always, the conversation leaves room for reflection and humor, grounded in the reality that technological change doesn't always mean personal change. SHOW HIGHLIGHTS Dan and I explore the complexities of living in a "world-class" city like Toronto, discussing its cultural vibrancy against the backdrop of global geopolitical tensions. Dan delves into Toronto's significant role as a financial and technological hub, emphasizing its strategic importance in trade with the United States, where a substantial portion of Canadian exports cross the border. We discuss the transformative potential of AI in today's digital revolution, drawing parallels with historical innovations like Gutenberg's printing press, and how these advancements continuously redefine our society. We examine the evolution of Starbucks, from a unique third space with artisanal baristas to a more automated environment, and ponder the implications of this shift on quality and customer experience. The conversation shifts to the rise of independent coffee shops, highlighting how they meet the demands of discerning customers by offering premium experiences. Dean reflects on our relentless pursuit of convenience in modern urban life, where technological advancements shape our daily routines and enhance our quality of life. We conclude with a discussion on habit formation and the role of technology in reinforcing existing habits, while considering the balance between maintaining old routines and embracing new ones. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, Dan: Mr Jackson, I hope the rest of your day yesterday went well. Dean: Oh, delightful, I learned stuff yesterday. That was a very nice day, beautiful, beautiful weather today. You know what, dan, if you could, as an option at the Hazleton, upgrade to include your perfect weather for $1,000, this is what you'd order, it's this kind of day. Yeah, mid-70s perfect white fluffy clouds. Yes, it's why. Dan: Living in a safe, globally unimportant country. That's exactly right. Holy cow, I don't know if you've seen, yeah, what's uh? I woke up like literally just a few minutes ago seeing all the, uh, the raining missiles on israel right now from Iran. Have you seen that this morning? Dean: Oh yeah, there's a lot of them. Most of them don't hit anything and most of them are shot down, but still it puts some excitement in your day. Dan: I mean really, yeah, these ones look like. They're something unique about these ones that they're supersonicersonic and many of them are hitting, yeah, different than what we've normally seen. Like normally, when you see it, it's the, the iron dome or whatever is, you know, intercepting them, which is always interesting, but these ones are like Direct, like you can see them hitting in inrael that's. I mean, could you imagine, dan, like you, just look at how geographically we are. You know we've won the geographic lottery in where we're positioned here, you know, just realizing that's never. Even though you can, all you know you always take precautions with the umbrella above us, over the outside. Dean: But I mean still that today. I've lived in Toronto for 54 years now, just past the anniversary, the 54th anniversary and I think that, first of all, when you have a really large city like Toronto, the center of a lot of things that go on in Canada, A world-class city like Toronto. Well, it's not a world-class city. But yeah, they have to go five years. I'm putting a new rule in for world-class cities. You have to go five years without ever saying the words. Dan: Yeah, we're a world-class city. Dean: We're a world-class city. And that takes you to stage one probation. Dan: Yeah. Dean: No, that takes you to stage two, probation, and then stage three probation is where all the people who've been saying it's a world-class city have either died or moved, and then it's sort of like science. There was a famous he wasn't a scientist, but he was a, I think, a science historian. Thomas Kuhn K-U-H-N if you ever came across that name wrote in the 1960s and he wrote a very influential book which is called the Structure of Scientific Revolutions, and he was asked many times when you have a sudden series of scientific breakthroughs and we really haven't had any for quite a long time, it's been mostly almost a century since we've had any real scientific revolutions. So all the progress we've made over the last century were for discoveries in physics and magnetism and electricity and uh, you know nuclear but they had already worked out how that was going to happen in the by the 1920s. and he said what when, all of a sudden, when you get a breakthrough, let's say, for example, they discover a new hydrogen atom and it essentially gives everybody free energy? That would be a scientific breakthrough. Do you think that I mean? Would you think? Dan: that would be. Dean: Yeah, yeah. In other words, energy just didn't cost anything anymore, you know, and the price of energy would go down. Dan: That would free up a lot of that, free up a lot of other things energy would go down that would free up a lot of that'd free up a lot of other things, and, uh, and, and he said, the single biggest cause for scientific breakthroughs is the funerals of old scientists. Oh who everybody defers to that you can't first them. Dean: Yeah, well, defers to, but they control promotion of young scientists. They control where the money goes for a scientist and then they die and their control loosens up and to the degree that control disappears. Now you get new. Dan: Yes. Dean: Yeah, so that's a long way around. But I think that in the world today there are people who are basically in control of geopolitical systems, economic systems, you know, cultural systems, and in the next 10 years, I think, a lot of the controllers are going. They'll either die or people will think they've already died. They don't have to actually die, they just have to be in a room somewhere and no one's heard, and no one's heard anything from them recently, and uh and uh, you know, and everything like that, and then things change and then things really shifted. But my sense about Toronto is that it's going to be the Geneva of the Western Hemisphere. Dan: Okay, that's interesting. Dean: Switzerland from a geopolitical standpoint really. I mean, nobody ever talks about well, what do the Swiss think about this? But lots of stuff happens in Geneva. People meet in Geneva. There's tons of money that goes through Geneva and you know, when you know people who hate each other want to talk to each other and feel safe about it, they do it in Geneva that's interesting. Dan: How did Switzerland become its neutrality known for? Is that just because of its positioning between Austria? Dean: and Germany mountains. Yeah, the uh, the germans had given some thought during the second world war to invade switzerland, and switzerland can put into the field in a very short period of time a very big army. I don't know what the numbers are. But the other thing is, uh, for the longest period I know maybe a century long they've been howling out the mountains. So they've got, you know, they've got secret bases inside the mountains, but there's also they've created lots of dams with big reservoirs and if there was ever an invasion they would just blow up the dams and they would flood the entire lowlands of. You know, people are told to the mountains, the entire lowlands of you know, people are told to the mountains, get to your bunker. You know everybody's got a bunker and they've all got guns and they do it. You know they just want to. They're in the middle of one of the most warfare inclined continents in human history. Europe is very warlike. It's always been warlike. Dan: Europe is very warlike. It's always been warlike, but they haven't wanted to be part of the wars, so they've taken the other approach. Dean: Yeah, and Canada is kind of like that, but the US is very uniquely positioned, because a lot of people don't know this. I mean, you come to Toronto and it's big skyscrapers, yeah, you know, and it's a financial center. It's very clearly a big financial center, it's a big communication center, it's a big tech center. But a lot of people don't know it's a big manufacturing center. There's the airport here. Dan: Oh yeah, All around the airport. Dean: Mile after mile of low-rise manufacturing Industrial yeah, all around the airport Mile after mile of low-rise manufacturing Industrial. Yeah Actually, sasha Kurzmer, who you'll see tomorrow, you'll see Sasha says it's the hottest real estate in Toronto right now is industrial space Really Wow, yeah. Yeah, we have enough condos for the next 10 years. I mean most of the condos we got enough. Dan: It's enough already. Yeah, that's true. That's funny right. Dean: I mean the vast number of them are empty. They're just. You know they just built them. Dan: Money lockers. Dean: Right yeah, money lockers right, yeah and uh, but a semi-truck you know like a big semi-truck loaded with industrial products can reach 100 million americans in 24 hours and that's where the wealth. That's where the wealth of toronto comes from. It comes from that distribution. Dan: Access to American market. Dean: Yeah, that's true. So you have the bridge at Buffalo, the big bridge at Buffalo. That goes across to New York and you have the big bridge at Detroit or at Windsor that goes across to Michigan and 80% of all the exports that Canada makes goes over those two bridges. Dan: Wow. Dean: Rapid-fire factoids for our listening audience. Dan: Yeah, absolutely, I mean that's. Dean: I like things like that. I like things like that. Dan: I do too. I always learn. You know, and that's kind of the you think about those as those are all mainland exports physical goods and the like but you know that doesn't. Where the real impact is is all the Cloudlandia transfers. You know, the transfer of digital stuff that goes across the border. There are no borders in Cloudlandia. That's the real exciting thing. This juxtaposition is like nothing else. I mean, you see, navigating this definite global migration to Cloudlandia. That's why I'm so fascinated by it. You know is just the implications. You know and you see. Now I saw that Jeff Bezos is back, apparently after stepping down. He's gotten so excited about AI that's bringing him back into the fold, you know. Dean: What at Amazon? Dan: Yes. Dean: Oh, I didn't know that. Dan: I saw that just yesterday, but he was talking about AI being, you know, a horizontal layer over everything, like electricity was layer over everything. Like electricity was, like the internet is, like AI is just going to be a horizontal, like over everything layer that will there's not a single thing that AI will not impact. It's going to be in everything. And so when you think about it, like electricity, like that I think I mentioned a few weeks ago that was kind of a curiosity of mine Now is seeing who were and what was the progression of electricity kind of thing, as a you know where it, how long it took for the alternate things to come aside from just lighting and now to where it's just everything we take for granted, right, like like you can't imagine a world without electricity. We just take it for granted, it's there, you plug something in and it and it works. Dean: You know, yeah, no, I, I agree, I agree, yeah, and so I wonder who I mean? Dan: do you? Uh and I think I go all the way back to you know that was where, like gutenberg, you know, like the first, the transition there, like when you could print Bibles okay, then you could print, you know, multiple copies and you know, took a vision, applied to it and made it a newspaper or a magazine. You know all the evolution things of it. Who were the organizers of all of these things? And I wonder about the timelines of them, you know? Dean: And I wonder about the timelines of them. You know Well, I do know, because I think that Gutenberg is a real, you know, it's a real watershed and I do know that in Northern Europe so Gutenberg was in Germany, that in Northern Europe, right across the you know you would take from Poland and then Germany, you would take from Poland and then Germany, and then you would take Scandinavia, then the low countries. Lux date that they give for Gutenberg is 1455. That's when you know a document that he printed. It has the year 1455, that within about a 30-year period there were 30,000 working presses in Northern Europe. How many years. That'd be about 30 years after 1455. So by the end of the—you've already surpassed 30,000 presses. Yes, but the vast majority of it wasn't things like Bibles. Dan: The vast majority of it was't things like Bibles. Dean: The vast majority of it was contracts. It was regulations. Dan: It was trade agreements. Dean: It was mostly commercial. It went commercial and so actually maps, maps became a big deal, yeah, yeah. So that made a difference and also those next 150 years were just tumultuous, I mean politically, economically I mean yeah yeah, enormous amount of warfare, enormous amount of became. Dan: Uh, I imagine that part of that was the ability for a precise idea to spread in the way it was intended to spread, like unified in its presentation, compared to an oral history of somebody saying, well, he said this and this was an actual, you know, duplicate representation of what you wanted, because it was a multiplier, really right. Dean: I mean that's, yeah, I'm. It was a bad time for monasteries yeah, exactly. Dan: They started drinking and one of them said you know what? We should start selling this beer. That's what we should be doing. Dean: We should get one of those new printing presses and print ads labels. Dan: Oh, we got to join in. Oh man, it's so funny, dan, that's so true, right? I mean every transition. It's like you know what did the buggy whip people start transitioning into? We're not strangers to entire industries being wiped out, you know, in the progress of things, yeah. Dean: Well, it wasn't until the end of the Second World War that horses really disappeared, certainly in Europe, certainly in Europe. It's. One of the big problems of the Germans during the Second World War is that most of their shipping was still by horses. Throughout the Second World War, you know they presented themselves as a super modern army military. You know they had the Air Force and everything like that, but their biggest problem is that they had terrible logistical systems, because one of the problems was that the roads weren't everywhere and the railroads were different gauges. They had a real problem, and horses are really expensive. I mean, you can't gas up a horse like you can gas up a truck, and you have to take care of them, you have to feed them. You have to use half of them to. You have to use half the horses to haul the food for the other half for all the horses. Dan: It's a self-perpetuating system. Yeah, exactly, that's so funny. Dean: Yeah, it's really an interesting thing, but then there's also a lot of other surprises that happen along the way. You know, happen with electricity and you know everything, but it's all gases and beds. Dan: Well, that's exactly it, and I think that it's clear. Dean: It'd be interesting with Bezos whether he can come back, because he had all sorts of novel ideas, but those novel ideas are standard now throughout the economy. And can he? I don't know how old he is now. Is he 50s? I guess 50s. Dan: Yeah, he might be 60-something. Dean: Yeah, well, well, there's probably some more ingenious 20 year olds that are. Dan: You know that are coming up with new stuff yeah, that were born when amazon already existed, you know I mean, it's like howard schultz with starbucks. Dean: He had the sweet spot for about 10 years, I think, probably from, I would say probably from around 90 to 2000. Starbucks really really had this sweet spot. They had this third space. You know, they had great baristas. Dan: They had. Dean: You walked in and the smell of coffee was fantastic and everything. And then they went public and it required that they put the emphasis on quantity rather than quality, and the first thing they had to do was replace the baristas with automatic machines. Okay, so you know, a personal touch went out of it. The barista would remember your drink. You know, yeah, a personal touch went out of it. The barista would remember your drink you know yeah. Dan: They were artists and they could create you know they punched the buttons and do the things, but they were not really making. Dean: Yeah, and then the other thing was that they went to sugar. They, you know, they brought in all sorts of sugar drinks and pastries and everything else. And now it wasn't the smell of coffee. When you walked in, it was the smell of sugar drinks and pastries and everything else. And now it wasn't the smell of coffee. When you walked in, it was the smell of sugar and uh and uh. So that I mean, people are used to sugar, but it's an interesting you know, and then he also, he trained his competition, you know, if you look at all the independent coffee places that could have a great barista and have freshly ground coffee. He trained all those people and then they went into competition with him. Dan: I think what really you know, the transition or the shift for Starbucks was that it was imagined in a time when the internet was still a place that you largely went to at home or at work, and the third place was a necessary, like you know, a gathering spot. But as soon as I think the downfall for that was when Wi-Fi became a thing and people started using Starbucks as their branch office. They would go and just sit there, take up all their tables all day. Dean: I'm guilty. Dan: I'm guilty, right exactly and that that kind of economically iconic urban locations, you know where you would be a nice little oasis. Yeah, it was exotically, exotically. European, I mean, he got the idea sitting in the. Dean: Grand Plaza in Venice you know that's where he got the idea for it, and yeah, so it was a period in a period in time. He had an era, period in time to take advantage and of course he did. You know he espresso drinks to. Dan: North. Dean: America. We, you know, maxwell House was coffee before Jeff Bezos, you know, and yeah, I think there's just a time. You, you know, I mean one of the things is that we talk about. We have Jeff Madoff and I are writing a book called Casting, not Hiring where we talk about bringing theater into your business and we study Starbucks and we say it's a cautionary tale and the idea that I came up with is that starbucks would create the world's greatest barista school and then you would apply to be, uh, become a barista in a starbucks and you would get a certification, okay, and then they would cream. They would always take the best baristas for their own stores and and. But then other people could buy a license to have a barista licensed, starbucks licensed barista license yes. And that he wouldn't have gone as quickly but he would have made quality brand. Yeah, but I think not grinding the coffee was the big, the big thing, because the smell of coffee and they're not as good. I mean, the starbucks drinks aren't as good as they. They were when they had the baristas, because it was just always freshly ground. You know, and yeah, that that was in the coffee and everything like that. I I haven't been. I actually haven't been to a starbucks myself in about two years that's interesting, we've got like it's very funny. Dan: But the in winter haven there's a independent you know cafe called haven cafe and they have won three out of five years the, the international competition in in Melbourne. Uh. Dean: Australia. Yeah see, that's good, that's fantastic yeah yeah yeah and Starbucks can't get back to Starbucks. Can't get back to that. You know that they're too big right, yeah, we just in winter. Dan: I haven't been yet because I've been up here, but it just opened a new Dutch Brothers coffee, which you know has been they've been more West Coast oriented, but making quite a stir. Dean: West Coast. That's where the riots are right. The riots are in the United. Dan: States. Dean: Oh man, holy cow, riot copy, riot copy. Dan: Yeah, exactly, I mean that's yeah. I can't imagine, you know, being in Los Angeles right now. That's just yeah unbelievable. Dean: Yeah, I think they're keeping it out of Santa Monica. That's all I really care about. Dan: Nothing at shutters right. Dean: Yeah, I mean Ocean Avenue and that. Have that tightly policed and keep them out of there. Dan: Yeah, exactly, it's amazing To protect the business. Yeah, I'm very interested in this whole, you know seeing, just looking back historically to see where the you know directionally what's going to happen with AI as it progresses here. Dean: Yeah, you know like learning from the platforms it's just constant discovery. I mean, you know like learning from that, it's just constant discovery. Dan: I mean uh, you know yeah yeah, I mean it's um. Dean: I had a podcast with mike kanix on tuesday and 60 days ago I thought it was going in this direction. Dan: He says now it's totally changed it and I said, well, that's probably going to be true 60 days from now yeah, I guess that's true, right, layer after layer, because we won't even know what it's going to, uh, what it's going to do. Yeah, I do just look at these uh things, though, you know, like the enabling everything, I'm really thinking more. I was telling you yesterday I was working on an email about the what if the robots really do take over? And just because everybody kind of says that with either fear or excitement, you know, and I think if you take it from. Dean: Well, what does take over mean? I mean, what does the word take over? Dan: mean, well, that's the thing, that's the word, right. That's what I mean is that people have that fear that they're going to lose control, but I think I look at it from that you get to give up control or to give control to the robot. You don't have to do anything. You know, I was thinking with with breakfast, with Chad Jenkins this morning, and we had, you and I had that delicious steak yesterday, we had one this morning and you know just thinking. You know, imagine that your house has a robot that is trained in all of the culinary, you know the very best culinary minds and you can order up anything you want prepared, exactly how it's prepared, you know, right there at your house, brought right to you by a robot. That's not, I mean, that's definitely in the realm of, of realistic here. You know, in the next, certainly, if we, if we take depending on how far a window out you take, right, like I think that things are moving so fast that that's, I think, 2030, you know, five years we're going to have a, even if just thinking about the trajectory that we've had right now yeah, my belief is that it's going to be um 90 of. Dean: It is going to be backstage and not front stage. That's going to be backstage yes, and that's got. You know I use the. Remember when google brought out their glasses, yeah, and they said this is the great breakthrough. You know all new technology does. And immediately all the bars and restaurants in San Francisco barred Google glasses. Dan: Okay, why? Dean: Well, because you can take pictures with them. Oh, I see, okay, and say you're not coming in here with those glasses and taking pictures of people who are having private meetings and private conversations. So yesterday after lunch I had some time to wander around. I wandered over to the new Hyatt. You know they completely remodeled the Hyatt. Dan: Yeah, how is? Dean: that it's very, very nice. It's 10 times better than the Four Seasons. First of all, they've got this big, massive restaurant the moment you walk into the lobby. I mean it probably has 100 seats in the restaurant. Dan: Like our kind of seats yeah. Dean: Yeah, I mean it's nice. I mean you might not like it, but you know you know, you walk into the Four Seasons and it's the most impersonal possible architecture and interior design. This is really nice. And so I just went over there and I, you know, and I just got on the internet and I was, you know, I was creating a new tool, I was actually creating a new tool and but I was thinking that AI is now part of reality. Dan: Yes. Dean: But reality is not part of AI. Dan: Say more about that. Dean: Well, it's not reality, it's artificial, oh it's artificial. Dan: It's artificial. Oh, exactly it's artificial. Dean: I mean, if you look up the definition of artificial, half of it means fake. Dan: Yes, exactly. Dean: Yeah, so part of our reality now is that there's a thing called AI, but AI is in a thing called reality, but reality is not in a thing called AI. Dan: Right. Dean: In other words, ai is continually taking pieces of reality and automating it and everything like that, and humans at the same time are creating more reality. That is not AI. Dan: AI, yeah, and that's I wonder. You know, this is kind of the thing where it's really the lines between. I'd be very interested to see, dan, in terms of the economy, like and I'll call that like a average you know family budget how much of it is spent on reality versus, you know, digital. You know mainland versus cloudlandia. Physical goods, food you know we talked about the different, you know the pillars of spending, mm-hmm and much of it you know on housing, transportation, food, health, kids. You know money and me, all of those things. Much of it is consumed in a. You know we're all everybody's competing outside of. You know, for everybody puts all this emphasis on Cloudlandia and I wonder you know what, how much of that is really? It's digital enabled. I don't know if you know. I just I don't know that. I told you yesterday. Dean: Yeah, but here, how much of it? The better question is. I mean to get a handle on this. How much of it is electricity enabled? Dan: Oh for sure, All of it. Dean: Most of it Well, not all of it, but most of it. I mean conversation, you know when you're sitting in a room with someone is I mean it's electronically enabled in the sense you like. Have it the temperature good and the lighting good and everything like that, but that's not the important thing. You would do it. Great conversations were happening before there was electricity, so yes, you know and any anything, but I think that most humans don't want to think about it. My, my sense is, you know, I don't want to have conversations about technology, except it's with someone like yourself or anything like that, but I don't spend most of my day talking about technology or electricity. The conversation we had last year about AI the conversation we're having about AI isn't much different than the conversation we're going to have about AI 10 years from now Did you? see this Next year. You're going to say did you see this new thing? And I said we were having a conversation like this 10 years ago. Yeah, yeah, that's absolutely true, I don't think it's going to change humanity at all. Dan: Yeah, I'm just going through like I'm looking at something you just said. We don't want to think about these things. Girding of that is our desire for convenience, progressively, you know, conserving energy, right. So it's that we've evolved to a point where we don't have to think about those things, like if we just take the, if we take the house or housing, shelter is is the core thing. That that has done. And our desire, you know, thousands of years ago, for shelter, even hundreds of years ago, was that it was, you know, safe and that it was gave did the job of shelter. But then, you know, when, electricity and plumbing and Wi-Fi and entertainment streaming and comfortable furniture and all these things, this progression, this ratcheting of elevations, were never. I think that's really interesting. We're never really satisfied. We're constantly have an appetite for progressing. Very few things do we ever reach a point where we say, oh, that's good enough, this is great. Like outhouses, you know, we're not as good as indoor plumbing and having, you know, having electricity is much nicer than having to chop wood and carry water. Dean: Yeah, well, I think the big thing is that efficiency and convenience and comfort, once you have them, no longer have any meaning. Dan: Right. But the ratchet is, once we've reached one level, we're ratcheted in at that level of acceptance. Dean: I mean possibly I don't know. I mean I don't know how you would measure this in relationship to everybody's after this. First of all, I don't know how you measure everybody and the big thing. I mean there are certain people who are keenly interested in this. It's more of an intellectual pleasure than it is actually. See that technology is of intellectual interest. You me, you know, you myself and everything else will be interested in talking about this, but I'm going home for a family reunion next weekend in Ohio. I bet in the four or five hours we're together none of us talks about this because it's of no intellectual interest to anyone else. Ok, so you know but it is for us. It's a, you know, and so I was reading. I'm reading a is the observation of the interest and behavior of a very small portion of the population who have freedom and money and that. And the era is defined by the interest of this very, very small portion, the rest of the people probably they're not doing things that would characterize the era. They're doing things that may have lasted for hundreds but it doesn't. It's not interesting to study, it's not interesting to write about, and you know, I mean we look at movies and we say, well, that's like America. No, that's like actors and producers and directors saying this is how we're going to describe America, but that's not how America actually lives. Dan: Yeah, that's interesting, right, movies are kind of holding up a mirror to the zeitgeist, in a way, right. Dean: Like Strategic Coast, is not a description of how the entrepreneurial world operates no, you know the yeah. Dan: The interesting thing thinking about your thinking is is transferable across all. You know it's a durable context. That's kind of the way. That's what I look about. That's what I love about the eight prophet activators. The breakthrough DNA model is very it's a durable context. It's timeless. Dean: Yes, I mean if the Romans had the eight prophet activators, and they did, but they just didn't know they did. Dan: Right. Dean: Yeah, and you go forward to the Star Wars cafe and probably the ones who are buying drinks for the whole house are the ones who know the eight prophet activators. Dan: Secretly, secretly, secretly. Who's that? Dean: weird. Who's that weird looking guy? I don't know if it's a guy. Who is it who you know? Well, I don't know, but buy him a drink oh my goodness, yeah, I'm. Dan: I think this thing that is convenience. We certainly want things to get easier. I mean, when you look at, I'm just looking down no, we want some things to get easier. What things do we not want to get easier? Dean: The things that are handled. We don't want to get easier. Dan: Oh right exactly. Dean: Yeah, for example, if there was a home robot, we would never buy one, because we've got things handled. Dan: Yeah. Dean: Yeah, I have no interest in having a home robot. I have no interest in having a home shop for a cook. I have no interest in everything because it's already handled and it's not worth the thinking it would take to introduce that into my, into our life I mean yeah, and it right like that. So it's. Dan: There are certain things that we'd like to get easier okay, and we're and we're focused on that yeah, yeah, I think about that, like that's I was thinking, you know, in terms of you know the access we have through Cloudlandia is I can get anything that is from any restaurant you know delivered to my house in 22 minutes. You know, that's from the moment I have the thought, I just push the button and so, yeah, I don't have. There's no, no thinking about that. We were talking about being here in the. You know the seamlessness of you know being here at the Hazleton and of you know I love this, uh, environment, I love being right here in this footprint and the fact that you know the hotel allows you to just like, come, I can walk right in step, you know, get all the function of the shelter and the food and being in this environment without any of the concern of it, right? No yeah, no maintenance. No, I never think about it when I leave. Yeah, it's handled. Think about that compared to when I had a house here, you know you have so much. Yeah, that's the thing, that's a good word handled. We just want things handled. You know Our desires. We want our desires handled and our desires are not really. I think our basic desires don't really. Maybe they evolve, it's just the novelty of the things, but the actual verbs of what we're doing are not really. I think you look at, if we look at the health category, you know where you are a you know you are at the apex level of consumer of health and longevity. Consumer of health and longevity. You know all the offerings that are available in terms of you know, from the physio that you're doing to the stem cells, to the work with David Hasse, all of those things. You are certainly at the leading edge and it shows you're nationally ranked, internationally ranked, as aging backwards. Dean: I'm on the chart. You're on the chart exactly, but I got on the chart without knowing it. It's just a function of one of the tests that I take. Somebody created sort of a ranking out of this and I was on it. It's just part of something that I do every quarter that shows up on some sort of chart. They ask you whether you want to be listed or not, and I thought it was good for um, because your doctor is listed on it too, and I. I did it mostly because david hoss he gets credit for it, you know he does it for yeah you know, it's good. It's good for his advertising and you know his marketing and I mean it's just good for. It's just good for his advertising and you know his marketing, I mean it's just good for his satisfaction and everything like that. But you know that's a really good thing because you know I created that. It was like two years I created a workshop called well, it's a lifetime extender, and then I changed it to age reversal future, because not a really interesting term, because it's in the future somewhere. Right but age reversal you can actually see right now it's a more meaningful comparison number and I had hundreds of people. I had hundreds of people on that and to my knowledge nobody's done anything that we talked about which kind of proves to you, unless it's a keen interest you can have the information and you can have the knowledge. But if it isn't actually something of central motivational interest to you, the knowledge and the information just passes by. The knowledge and the information just passes. Dan: Yeah, and I think it goes. If you have to disrupt your established habits, what do you always say? We don't want any habits except for the ones that we have already established. Right, except for the ones that are existing. Dean: Reinforce them, yeah, reinforce them and anyway, today I'm going to have to cut off early because I have, and so in about two minutes I'm going to have to jump, but I'm seeing you tomorrow and I'm seeing you the next day. It's a banner week. It's four days in a row. We'll be in contact, so, anyway, you know what we're doing in context, so anyway you know what we're doing. We're really developing, you know, psychological, philosophical, conceptual structures here. How do you think about this stuff? That's what I think about it a lot. Yeah, yeah, yeah, yeah. It's always pleasurable. Dan: Always, Dan, I will. I'll see you tomorrow At the party. That's right. Have an amazing day and I'll see you tomorrow night okay, thanks, bye.

Are you holding back, waiting for the “right” decision? In this episode, Shannon Waller and Dan Sullivan reveal why taking action—even imperfect action—is the key to entrepreneurial momentum. Discover how making any decision unlocks feedback, reduces anxiety, and activates your best thinking, while indecision keeps you stuck. Plus, learn practical strategies to overcome perfectionism and move forward. Here's some of what you'll learn in this episode:The importance of making a decision that requires that you take action.How indecision leads to more indecision.What you sacrifice when you refuse to choose.How to get a clear picture of the situation you're in. Show Notes: Taking action, even with imperfect information, is better than staying stuck in indecision. The problem with making no decision is that you're not changing the situation that's paralyzing you. When you can't make a decision, the pressure builds on you exponentially, as does the feeling of isolation and disconnection from your team and your goals. As soon as you start taking action, you get an enormous amount of information about whether it was a right action or a wrong action.Perfectionism is the enemy of progress. Humans are best when they're in motion. People become unproductive when they're not making decisions. You don't have to make the right decision. You can make a decision, and then make it right. Clarity and confidence come after you commit, not before. Decisive entrepreneurs make mistakes, but they also learn and adapt much faster than indecisive ones. When you're indecisive, you lose access to your wisdom, experience, and problem-solving abilities. The act of deciding eliminates alternative options and allows your mind to focus on what matters most. Protecting your role and saying no to distractions is a by-product of being decisive about your commitments. The word “decide” literally means to “kill off” alternatives, freeing you from mental clutter and overwhelm. Resources: The 4 C's Formula by Dan Sullivan The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy The Impact Filter™

How can you stand out in a crowded marketplace? Think beyond the product or service you're selling, and make sure you provide customers and clients with an experience they'll remember. Dan Sullivan and Jeffrey Madoff share the benefits of creating unique memories in “the experience economy.” Show Notes:Every purchase is an investment in a future experience. It's rarely about the product or service itself.In many cases, what you're really buying is confirmation of status—a way to signal who you are (or who you aspire to be).In the experience economy, people talk about how they experience certain products or services. In essence, what's being sold isn't the product—it's the memory associated with it. How you feel about a transaction matters more than what you bought. Nostalgia plays a big role here. We like things that connect us to when we were younger. Humans are constantly integrating past, present, and future and creating meaning out of their experiences. Identity is deeply connected to memory. Resources:The Experience Economy by B. Joseph Pine II and James H. Gilmore Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Learn more about Dan Sullivan and Strategic Coach®​Learn more about Jeffrey Madoff

Send us a textFeeling stretched thin in your small business? You're not alone—and you don't have to do it all. In this episode of Monday Morning Motivation, Anna dives into the transformational concept from Dan Sullivan's book Who Not How. Discover why asking “Who can help me?” instead of “How do I do this?” can be the breakthrough you need.Anna shares personal stories, real-life examples, and actionable steps to help you delegate with confidence, reclaim your time, and focus on what truly matters. Whether you're a solopreneur or growing a team, this mindset shift could change everything.Tune in and start your week with clarity, motivation, and a smarter way to grow.

Are you feeling trapped by your role? Are you looking for more freedom? Shannon Waller asks, “What if you shift your perspective and adopt a partnership mindset?” Challenge the traditional hierarchical thinking that stifles collaboration and results. Instead, imagine an environment where you, and everyone around you, are liberated to contribute your Unique Ability® and show up as your most evolved self, regardless of status or title. Discover how this mindset fosters collaborative teamwork, amplifies contributions, and leads to results and growth, letting you to focus on creating immense value. Download Episode Transcript Show Notes: Ditch the hierarchy. Treat yourself and others as partners, not just bosses or subordinates, for true freedom and results. Role-based thinking hinders teamwork and collaboration. Bring your most evolved version of yourself to work. Instead of your authentic self, show your “front stage” best, even internally. Value people who are different from you; they can do what you can't. Alignment on core values keeps the focus on collaboration toward shared goals. Put your ego and authority aside. Partnership means implied equality – focusing on contributing resources, skills, and effort toward shared goals, and sharing risks and rewards. The marketplace only cares if you create value; it doesn't care about your status. Know yourself and your unique contributions. Focus on the situation and the other person, not just yourself, to be a great partner. Don't be trapped by your role or title, even if it's CEO. Redesign your job to match your unique contribution for greater impact and happiness. This partnership mindset allows you to work effectively with people at any status level. The goal is to give people freedom to do what they're best at, play full out, speak up, and contribute fully. Dan Sullivan's solution when team members struggle is to bring in another “Who” that can do that piece of the work effortlessly. The Strategic Coach® core values, or P.A.G.E., are: positive and collaborative teamwork being alert, curious, responsive, and resourceful focusing on growth and results providing an excellent first-class experience for clients Resources: Cy Wakeman's books No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results Ego, Authority, Failure by Derek Gaunt Never Split The Difference by Chris Voss Who Not How by Dan Sullivan with Dr. Benjamin Hardy Kolbe CliftonStrengths® PRINT®

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

What if you could clone your best team member... without ever hiring a new one?This is Part 2 of my live talk at the “Your Best Life” event in Las Vegas — and if you liked Part 1, buckle up.In this episode, I show you exactly how I'm using Ai to automate hiring, build new brands, write entire books, and even create full-blown software platforms in a single weekend.(Yes, really.)You'll hear how I replaced an outgoing integrator in 24 hours with a unicorn hire… then hired her #2 the very next day — using nothing but a ChatGPT prompt and my network.And I'll walk you through the four-part system I'm using to:Build productsWrite booksAutomate contentScale high-ticket offers……with fewer people, more profit, and less BS.KEY INSIGHTS & TAKEAWAYSThe Ai-Enhanced Hiring Hack Discover how I used ChatGPT to write a “unicorn” job ad in my own voice — and filled a mission-critical integrator role in less than 24 hours (plus her #2 the day after that).Shake-the-Trees Campaigns & High-Ticket Upsells Find out how I help businesses instantly generate high-value offers from their existing clients — including one health biz that went from $2K/year clients to $30K+ in days.Ai-First Content Workflows I show you how to build 10-slide social posts, dynamic presentations, entire books, and even functional software from a single blob of input.NotebookLM: Your Ai Brain-in-a-Box Train your own private AI with your content, and generate summaries, prep docs, legal training, customer research, or even synthetic podcast episodes in minutes.The $1K Cup of Coffee Funnel (Revealed) I break down the full-funnel that turns $1,000 consults into $100K+ clients. (It's not theory. It's working right now.)Synthetic Everything — And What It Means for You From podcast hosts to interactive demos and training tools, AI is cloning creators and coders faster than we can keep up. I'll show you how to ride the wave before it crashes over you.TIME STAMPS[00:00:00] Opening Shares from the RoomBreakthroughs from Part 1 – plus how attendees are already using the tools to build faster and smarter.[00:03:00] Ai for Personal Development, Hiring, and “Leverage Me”How one prompt wrote my integrator job ad, attracted a unicorn hire, and ensured I'll never get caught unprepared again.[00:06:56] Genspark Demo – Instant Content for Any BusinessFrom websites to social carousels and presentations – see how I create client-ready content in real time.[00:11:18] Shake-the-Trees Campaigns & High-Ticket UpsellsThe “Category of One” positioning and ICP framework that helps any business go from $2K to $30K offers with their best existing clients.[00:12:47] Training Your Own Ai with NotebookLMThe step-by-step on building your private Ai assistant – trained on your best sales calls, assets, docs, or books.[00:15:59] Real-Time Summaries and PodcastsHow to prep for meetings, summarize deals, and create conversational synthetic podcasts that talk back to you.[00:19:06] Ethics, Accuracy, and The Speed of TrustSynthetic content vs. real trust – why the winner is whoever builds the fastest connection with the most people.[00:25:42] Ai-Powered Book & Software CreationThe prompt that turned Dr. Steven Poulter's content into a bestselling book AND a prototype software app in under a day.[00:33:25] Building Funnels, Products, and Reports with AiThe full breakdown of my “$1K Cup of Coffee” campaign – including how I use Ai to create 80-page prep dossiers on every lead.[00:52:58] Personality Profiles, Future Visioning & ICPHow we predict ideal outcomes, create client readiness tools, and build conversion funnels with zero homework.[01:02:01] The Ai Accelerator OfferA limited-time package to train your team, build your funnels, and spend time with me solving your biggest business challenges.[01:07:20] Closing ThoughtsFinal call for action. Offers. Open Q&A. The moment that tied it all together.If you're serious about scaling smarter — with fewer people, more automation, and higher profits — you need to hear this.PS – When you're ready, here's how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: https://www.SuperpowerAccelerator.com/SuperJoin me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:https://www.MikeKoenigs.com/1kcoffeeSpend a day with me reinventing yourself and experiencing a massive personal and professional breakthrough. Watch this.

In this episode, Dr. Lahana sits down with Kendall Strampel - women's wealth and business coach, speaker, and founder of the Wealthy Women's Business Academy. Kendall shares how she scaled not one but two businesses to seven figures by age 23, and the mindset + strategies that helped her - and now hundreds of other female entrepreneurs - create wildly successful online brands. We dive into Kendall's personal health journey, how she built a life she doesn't need a vacation from, and the power of honoring creative cycles and knowing when to delegate. She shares her favorite workouts for women, why she's obsessed with Notion, and the key leadership tools that keep her grounded and growing. --- Connect with Kendall: WEBSITE INSTAGRAM BIZ BLUEPRINT FREEBIE           Kendall's Fav Books + Podcasts: 10x is better than 2x  Dan Sullivan and Ben Harvey Books 21 Laws of Leadership   --- Ready to work with us 1:1? You know, stop the guess work? Let's go! Request a free phone call to see how we can help you! Connect with us on https://www.instagram.com/nuvitruwellness/ + TikTok (@nuvitruwellness) + ! If you're interested in all things Gut Health, Functional Nutrition, Hormones, Wellness + more, check out our other podcast called Functional Nutrition Wellness.    

What does it really take to build a thriving business and lasting wealth—on your own terms? We sit down with Kito Smith, a standout in the San Antonio real estate scene, to explore what it means to build wealth—and a business—by design. Kito's unwavering commitment to his “why” has shaped his approach to real estate, leadership, and life, driving his success as both a top-producing agent and a mentor within his community.In this conversation, we dive into the discipline behind Kito's daily routines, from his 600+ days alcohol-free to his structured approach to time management and delegation. We unpack how embracing health, therapy, and self-care has transformed not only his business but also his mindset. Kito shares creative strategies for building community and promoting homeownership, including unique events like “Ribs and Tips” that bring real estate education directly to the people.Through mentorship, purposeful action, and a commitment to giving back, Kito shows how self-confidence and clarity of purpose can lead to both personal and professional freedom. This episode is a practical guide to living—and building wealth—with intention.Resources:Learn more at The Color of MoneyRead The Gap and the Gain by Dan Sullivan & Dr. Benjamin HardyRead You Owe You by Eric ThomasBecome a real estate agent HEREConnect with Our HostsEmerick Peace:Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeaceDaniel Dixon:Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompaniesJulia Lashay:Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashayBo MenkitiInstagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/Produced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Wow! I interview some amazing folks, but very few who meet the following criteria: Local to me Somebody my kids know of   I've seen Lacey Hennessy's murals all over the place for years, and I finally caught up with her. What an amazing young lady! She not only lives out her passion through her mural work, but she's also made a full business of it and even coaches other artists.   Be sure to follow her, as she posts some amazing stuff on Instagram.   Find Lacey at- https://www.instagram.com/lacey_does/ https://www.laceydoes.com/links    Things mentioned in the show: Jesse Itzler- https://amzn.to/3FMpleL  Who Not How by Dan Sullivan- https://amzn.to/4kZnfHz    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Sign up for the Tip Sheet for tons of income opportunities- https://drdavea6500c.clickfunnels.com/sales-pagekwe3so96    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out Dr. Dave's Streams of Income at: www.drdavidpowers.com   www.instagram.com/drdavidpowers  www.youtube.com/@streamsofincomebydrdave  --- Join the Streams of Income community at www.facebook.com/groups/streamsofincomedream  --- Check out Passive Income Engines to find your own Streams of Income at www.SelfCoachYourself.com --- Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO --- This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. --- #passiveincome #sidehustle #cryptocurrency #richlife  

Dan Sullivan and Joe Polish dive deep into the Entrepreneurial mindset of “guesses and bets” — the essential approach to navigating an unpredictable future. They explore how risk, resilience, and values-driven decision-making shape lasting success in business and life. Here's a glance at what you'll discover in this episode: Why Every Big Move Is Just a Guess and a Bet: Think you can predict the future? Dan reveals why even the most advanced AI and data-driven forecasts can't eliminate the uncertainty of business. Here's how the most successful Entrepreneurs embrace risk.. The Hidden Reason Entrepreneurs Burn Out (And How to Avoid It): Most Entrepreneurs don't retire because they've “made it”—they retire because they're tired of the relentless cycle of uncertainty. Joe and Dan break down why staying in the game requires mastering the emotional rollercoaster of making decisions with no guarantees. The One Mindset Shift That Turns Your Biggest Failures Into Wins: What separates those who bounce back stronger from failure versus those who never recover? Discover Dan's approach to making breakthroughs through negative events—and how his own bankruptcy and divorce led to some of his greatest insights. Why Some Entrepreneurs Keep Winning While Others Quit (Hint: It's Not About Intelligence or Talent): Every entrepreneur faces fear, but what makes some keep going while others fold? Joe and Dan dissect how the ability to respond to negative events—not avoid them—is the real key to long-term success. Why ‘Follow Your Passion' Is Terrible Advice for Entrepreneurs: Many people believe that passion leads to success. But the TRUTH is that following your TALENTS, not your passions, opens up the biggest opportunities. Here's how to utilize this to create more profitability and success for you and your business… The Art of Ethical Betting (How to Make Money Without Leaving a Trail of Wreckage): Every Entrepreneur makes bets. But how do you ensure yours aren't at the expense of others? Joe and Dan unpack the ethical framework behind making bold moves in business without sacrificing integrity... If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what's needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for. Show Notes:Many entrepreneurs retire out of social or societal expectations.Setting a goal that might seem crazy serves as a magnet for what you need and as a repellent for what you don't.You treat your remaining years differently depending on when you think you're going to die.Thinking about your legacy means you're thinking about being gone.There's the expectation in society that once you turn 65 or 70, you don't take on anything new.The solution won't be possible if you don't have the goal.Medicine is going to become the fastest growing industry in the United States.There are thousands of solutions that need to be worked on to enable true age reversal.There's been an incredible drop-off in venture capital funding of all areas except health and medicine.American progress in all areas is driven by adventuresome consumers.Mission alignment is the single most important predictor of success in long-term health-related entrepreneurial ventures.Resources:The Strategic Coach® Signature ProgramLearn more about Steven Krein at StartUp HealthMy Plan For Living To 156 by Dan Sullivan

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

In this episode of Welcome to Cloudlandia, Dan and I talk about how much AI is reshaping everyday life. I share how new tools like Google's Flow V3 are making it easier than ever to create video content, while Dan explores how AI could tackle complexity—like managing city traffic or enhancing productivity—when it's applied intentionally. We also look at how people are adapting to the massive increase in content creation. I ran some numbers: Americans spend around 450 minutes per day on screens, but YouTube alone sees 500 hours of content uploaded every minute. So while AI makes it easier to create, attention remains limited—and we're all competing for it. Another theme is “agency.” We discuss how autonomous vehicles, digital payments, and convenience tools reduce friction, but can also make people feel like they're giving up control. Dan points out that even if the technology works, not everyone wants to let go of driving, or of how they interact with money. Lastly, we reflect on what it really means for tools to be “democratized.” I talk about Hailey Bieber's billion-dollar skincare brand and the importance of vision, capability, and reach. The tools might be available to everyone, but outcomes still depend on how you use them. We end with thoughts on tangibility and meaning in a world that's becoming more digital by the day. SHOW HIGHLIGHTS In this episode, we delve into Canada's evolving identity, sparked by significant events such as the King's visit and U.S. tariffs, which have prompted provinces to reevaluate internal trade barriers. Dan explores the challenges and comparisons between Canada and the U.S., particularly in areas like cannabis legalization and its broader implications on issues such as prison reform. We discuss the health concerns surrounding the rise of vaping, particularly its impact on youth, and how it is becoming a focal point in societal discussions. We navigate the transformative role of energy innovation and artificial intelligence, examining their impact on industries and economic power, particularly in the context of U.S. energy consumption. Dean shares personal experiences to illustrate AI's capabilities in reshaping information consumption, emphasizing technology as a powerful change agent. The intersection of technology and consumer behavior is dissected, with a focus on convenience trends, including the selective demand for electric vehicles and limousine services in luxurious locales. We conclude with a humorous anecdote about students using tape-recorded lectures, reflecting on the broader implications of convenience and technology in education. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: How are things in Florida Hot? Dean: Hot, it's hot. Dan: It's hot. Dean: They're heated up. Dan: It's normal. Dean: Yeah, no, this is like it's unusual. It went from perfect to summer, All just overnight. I'm looking forward to coming to. I'm looking forward to coming to Toronto, to coming to. I'm looking forward to coming to Toronto Two weeks right, Two weeks here. Dan: Friday. I'm actually uh, You're going to spend a week. Dean: Yeah, I'm in. Dan: Chicago. I'm in Chicago next week. Dean: Yeah, I'm in. So I'm. Yeah, I'm coming for three weeks. Dan: You're holding court. You're holding court. Dean: I'm holding court every which way I arrive on Friday, the 6th, and I leave on the 29th, so there. So you are going to be in Chicago next Saturday. Dan: Next Saturday you're in Chicago, yeah, until the Friday and then back home and we'll have our. Whether it's table 9 or not, it's going to be table 9. Let's just call it table 1, because it'll be at restaurant one. Dean: That's exactly right. Dan: It'll probably be nice to maybe even sit outside, which is a very good restaurant. Yes, on the patio. Yeah, yeah, that's great. Well, canada is going through profound changes. Dean: That's what I hear, so prepare me. I'm already prepared that I will be ordering Canadians with breakfast instead of Americanos. Dan: They've already conditioned me for that. I've been here 54 years in Toronto 54 years and over 54 years I've never gotten a good answer about what a Canadian is. Dean: Okay. Dan: Okay, except that we're not Americans. We're not Americans. And to prove it, and to prove it, they brought the King of England over to tell them Okay, ah that's funny. Dean: I didn't see anything about that. Is that just that yeah? Dan: we came over. They have a thing called the throne speech. When parliament resumes after an election, it's called the throne speech. Dean: Okay, just a reminder. Dan: Yeah, and so just to tell you that we're an independent, completely independent country, we got the King of England to come over and talk to his subjects. Dean: And. Dan: I guess that's what caused the division in the first place, wasn't it? Dean: was the King of. Dan: England. So nothing's changed in 236 years. It's all been. You know the royalty. They brought the royalty over to put some muscle into the Canadian identity, anyway. But there is a profound change and I don't know if you knew this, but there's tremendous trade barriers between the provinces in Canada. Dean: Yeah, it's funny how Canada has really always sort of been more divisive kind of thing, with the West and the Maritimes and Quebec and Ontario. Dan: But they have trade barriers. Like they're separate countries, they have trade barriers and Trump's pressure putting tariff on has caused all the provinces to start talking to each other. Maybe we ought to get rid of all the trade barriers between the provinces it's just that pressure from the south that is causing them to do that, and they would never do this voluntarily. Yeah, but it's putting such pressure on the canadian economy, in the economy of the individual provinces, that they're now having to sit down and actually maybe we shouldn't have barriers between you know and the. US has never had this. You know the US straight from the beginning was a trade free country. You know the states don't have trade barriers. Dean: Right right. Dan: I mean they have laws that have not been entirely in sync with each other, for example, alcohol, you know, Some of the states were dry, and so it wasn't that we won't allow you to compete with our alcohol. We don't have any alcohol and we won't allow you to bring your alcohol in Fireworks. You couldn't have fireworks. Some states you could have Citizens could buy fireworks. I remember Ohio. You could never buy fireworks but you had to go to Michigan to buy them. Dean: Is cannabis now nationally legal in Canada? Dan: What's that fireworks? Dean: No cannabis. Dan: Fireworks, no, just the opposite. Cannabis, yeah, exactly. Yeah, yeah, it's national, and that's another thing. The US, generally, when there's a contentious subject, they don't. Well, they did do it. They did it with Roe versus Wade, and then, of course, roe versus Wade got reversed. The way that American tradition is one state does it, then another state does it, and that gets to a point where it's like 50% of the states are doing, and then it elevates itself to a national level where the Congress and the Supreme Court they start, you know. Dean: Florida. Florida just rejected it again. Every time it's on the ballot it gets rejected in Florida. Dan: What's that? Dean: Cannabis. Oh yeah, it's a state issue. Yeah. Dan: Yeah, and I don't think it's ever going to be national, because there's enough bad news about cannabis that probably they won't go for it. I mean the impact. Dean: Well, think about all the people that they would have to release from prison that are in prison right now for cannabis violations. You know it's interesting. That's one of the things that has been the discussion here. Dan: You know is you can't legalize it, and then all of a sudden yeah. They'd have to get a whole new workforce for the license plates Right. Dean: Well, the robot. Dan: Yeah, robots. Dean: Well, the robots, the robots. Dan: The robots can smoke the cannabis, yeah, yeah, but it's. I don't see it ever being national in the US, because there's as much argument there is for it, there's as much argument that there is against it. And you know, especially with young people, especially with you know it's a gateway drug. They know that if someone in their teens starts smoking cannabis, they'll go on to higher-grade drugs. Dean: That's interesting. Dan: That's pretty well established Actually smoking is the first. Tobacco, first then cannabis. The big issue down here now is vaping. Dean: Vaping. Dan: I've never quite understood. What is it exactly? I see that we have some stories here yeah, what is vaping? Dean: what is vaping? It's just like a chemical you know way of getting nicotine, you know and it's pure chemicals that people are sucking into their lungs. It's crazy no smoke no smoke. It's because in most cases you know you can vape in places that would be otherwise smoke free. This is just vapor, you know, so it's not intrusive, you know? Dan: what's funny is, I haven't tell you how up to tells you how up to date I am right I'm getting my news about vaping from dean jackson. Yeah, that tells you how up to date I am right. Oh yeah, I'm getting my news about vaping from. Dean: Dean Jackson. Yeah, exactly. Dan: That tells you how out of touch I am. Dean: That's right, I stay in touch with what the kids are doing. Dan, I'll tell you. I keep you up to date. Dan: That's so funny. Kids, yeah, how much less than 80 does childhood start? Dean: I don't know I'm hanging in there. I just turned 40, 19. So let's see Keep that. We'll keep it going, keep it alive. Dan: Yeah. Dean: So it's been an interesting week. Now we're coming up on like 10 days of the new VO3, the Google Flow video processing that we talked about last week, and it's just getting. You know, there's more and more like everybody's tripping over themselves to show all the capability that it has. You know, I had an interesting conversation with Eben Pagan I was talking about because this new capability I mean certainly it's at the stage now what Peter Diamandis would say that you know, the execution of video has really been democratized. Now the cost is nearing zero in terms of, you know, the ability to just use prompts to create realistic things, and every time I show these videos they just keep getting better and better in terms of the news desk and the man on the street type of things and all the dramatic, the dramatizations there's really like it's gonna be very difficult. It's already difficult. It's going to be impossible to tell the difference between real and virtual, but my thought is that this is going to lead to more and more content being created, and I did the latest numbers For the same amount of attention that is exactly it, dan. I looked at the thing, so I looked it up. Well, certainly, our attention capacity has remained and will remain constant at. If we had 100 of somebody's available attention, we would have a maximum of a thousand minutes of their attention available every day, but on average, americans spend 400 to 450 minutes a day consuming content on a screen. So that's what the real availability is. And I asked Charlotte about the current rate of uploading to YouTube, and right now there are 500 hours per minute loaded to YouTube every single minute of the day. 500 hours per minute, it's getting crowded minute getting, it's getting crowded and that is piled on top of over 1 billion available hours of content that's currently on youtube, because you can access any of it, right and so just? Dan: that you can't even. Dean: You can't even sit down no, and I thought know, the thing is that the content that's being created for that it's novelty right now. That's driving and everybody's watching it going holy cow. Can you believe this? Oh man, we're never going to be able to tell. That's the conversation. It's like a peak level interest in it right now and it's pretty amazing. But I just finished the second season of Severance on Netflix which is a great show. And I read that the budget for that show is $20 million per episode. So they spend $200 million creating that content, that season, for you to watch, and so you're competing for that 450 minutes of available attention with the greatest minds in Hollywood, you know, in the world, you know creating this mega it's not Hollywood. Dan: It's not Hollywood, no Right, I mean Actually a lot of. I bet. If you put Hollywood against London, England, London would win in terms of yeah, you're probably right. Interesting content, I bet. Yeah, I bet the skills of British people just in the geographic area of London outcompetes Hollywood. Dean: Yeah, but it's really kind of interesting to me that I don't know to what end this creation Well, there is no end. Dan: Yeah, surprise, there's no end. You thought you were getting close to the end. Dean: Nope, nope. Dan: No, I was thinking about that because I was preparing myself for my weekly call with Dean. And I said you really bright technology guy. And he said that it's called the bottomless. Well, and he said actually. He said do you know what most of the energy in the world is used for? This is a really interesting question. It caught me by surprise. That's why I'm asking you the question. Dean: I don't know. Dan: Most of the energy in the world is used to refine even higher intensity energy. Oh everything that's where most of the energy in the world is used is to actually take energy from a raw stage and put it into power. He says it's not energy we're getting. You know, when we switch on light, it's power we're getting. He says power is the game not energy. Dean: Energy is just a raw material. Dan: It's the constant human ingenuity of taking raw energy and making it into eventually like a laser, which is one of the most intense, dense, focused forms of energy. Is a laser? I noticed the Israelis three days ago for the first time shot down a rocket coming from not a rocket, a drone that was coming in from I don't know, the Houd know, one of those raggedy bunches over there, and they were comparing the cost that, basically that if they send a rocket to knock down a rocket it's about $50,000 minimum a shot. You know if they shoot one of the rockets, it's $50,000. But the laser is $10, basically $10. Dean: Oh, my goodness Wow yeah. Dan: And you know it just prices you know, and everything else, but what they don't take into account is just the incredible amount of money it takes to create the laser. Yeah right, right, right you know, and he said that the way progress is made in the world, he says, is basically by wasting enormous amounts of energy, what you would consider waste. And he says, the more energy we waste, the more power we get. And it's an interesting set of thoughts that he can he said? by far. The united states waste the most energy in the world, far beyond anyone else. We just waste enormous energy. But we also have an economy that's powered by the highest forms of energy. So he says that's the game, and he says the whole notion of conserving energy. He says why would you conserve energy? You want to waste energy. He says the more energy you waste, the more you find new ways to focus energy. Anyway maybe AI is actually a form of energy. It's not actually. You know, I mean everybody's just from this latest breakthrough that you spoke about last week and you're speaking about this week. Maybe it isn't what anyone is doing with this new thing. It's just that a new capability has been created, and whether anybody gets any value out of it doesn't really matter. It's a brand new thing. So there's probably some people who are really going to utilize this and are going to make a bundle of money, but I bet 99% of the humans are using that, are doing that for their own you know, their own entertainment. It's going to have actually a economic impact. It's not going to. Dean: That's my point. Dan: That's what I was saying about the thing about the what I was saying about the thing about the, what it's another way of. It's another way of keeping, another way of keeping humans from being a danger to their fellow human beings you know, he's been down the basement now for a week. He hasn't come back up, there's a harmless human. Yeah, yeah. I was you know, but if you think about AI as not a form of communication. It's a form of energy. It's a form of power yeah, and everybody's competing for the latest use of it. Dean: Yes. Dan: But like for example, I've never gone beyond perplexity, I've never Right, right. You know, like people say oh, you should use Grok and I said, no, no, I'm getting a lot of value, but I'm creating these really great articles. I have a discussion group. Every quarter we have about a dozen coach clients that get together and for 23 years we've been sending in articles and now this last issue, which just went out I think it goes out tomorrow you know, it's got about 40 articles in it and former mine and their perplexity searches to you and yeah, and. I'm just looking for the reaction because you know I had a prompt and then the I put it into perplexity and I got back. I always use ten things. You know ten things is my prompt. Ten things about why Americans really like gas-powered, gas-powered cars and why they always will. That's, that was my prompt and it came back. You know 10 really great things. And then I took each of the answers and it's a numbered, sort of a numbered paragraph and I said now break this out into three subheads that get further supporting evidence to it automatically. So I got 30 and you know, and I do some style changes, you know to yeah, make the language part. Thing you know it's about six pages. It's about six pages when you put it into word wow, I put it into work. I put it into word and then do a pdf you know, pdf and I send it out. But they're really interesting articles. You know I said but if you look at the sources, there are probably one of the articles has 30 different sources. You know that it's found. You know, when you ask the question, it goes out and finds 30 different articles. Dean: Pulls an idea about it. Dan: So I'm just checking this out to see if people find this kind of article better than just one person has an opinion and they're writing an article. Dean: Here. Dan: I just asked a question and I got back a ton of information. You know I said so, but that's where I am with perplexity. After using it for a year you know I'm using it for a year I've got to the point where I can write a really good article that other people find interesting. Dean: Oh, I would love to see that. Dan: I mean that's I'll interesting. Oh yeah, I would love to see that. I mean that's. Yeah, I'll send them out this afternoon. I'll send them out to you. Dean: Okay. Dan: They're interesting. Dean: Yeah, huh. Well, that's and I think that's certainly a great thing Like I assist, but it's like a single use, Like I'm interested in a single use. Dan: And I get better at it, it gets better and I get better, you know. And yeah, so that, and my sense is that what AI is a year from now is what you were a year ago. Dean: I'm saying more about that. Dan: Well, whatever you were good at last year, at this time you're probably a lot better at it next year because you have the use of ai oh exactly I'm amazed. Dean: You know like I. I'm like your charlotte experiment. Dan: You're a lot better with charlotte now than when you first started with charlotte. Dean: Yeah, and she's a lot better a lot better, charlotte's a lot better. Yeah, I had a conversation with her yesterday because I got another entry for the VCR files where Justin Bieber's wife, hailey Bieber, just sold her skincare line for a billion dollars and she started it in 2023. So from yeah, from nothing, she built up this skincare line, started with a vision I want to do a skincare line partnered with a capability, and her 55 million Instagram followers were the reach to launch this into the stratosphere. I just think that's so. I think that's pretty amazing. You know that it took Elizabeth Arden, who was a she may be Canadian actually cosmetic, almost 40 years to get to a billion dollars in Different dollars, different dollars in value than you know. Here comes Hailey Bieber in two and a half years. Yeah, I mean, it's crazy. Yeah, this is but that's the power of reach as a multiplier. I mean it's really you got access to. You know, instant access, zero friction for things to spread now. Yeah. Dan: Yeah, I mean the big thing that you know. I want to go back to your comment about democratization. It's only democratic in the sense that it doesn't cost very much. Dean: That's what I mean. Yeah, it's available to everybody. Dan: But that isn't to me. That's not the question is do you have any capability whatsoever? It's not that. The question is do you have any capability whatsoever? I mean, you know that tells me that if the person who waits next to the liquor store to open every he got enough money from panhandling the day before to get liquor, he can now use the new Google thing that's open to him. I mean, if he gets a computer or he's got a buddy who's got a computer, he can do it. But he has absolutely no capability, he has absolutely no vision, he has absolutely no reach to do it. So I think it's the combination of VCR that's not democratized. Actually it's less democratized. It's less democratized. It's either the same barriers to democratization as it was before or it's still really expensive. It's not the vision, not the capability, it's not the reach, it's the combination of the three, and my sense is very few people can pull that like this. Yeah well, while she was doing it, 99,000 other people weren't doing that. Dean: That's exactly right. Yeah, yeah. Dan: That's really that distinction. My sense is, the VTR is not democratized whatsoever. Dean: I really am seeing that distinction between capability and ability. Yeah, seeing that distinction between capability and ability. Dan: That's every the capabilities are what are being democratized, but not the ability. Dean: Ability, yeah, ability is always more than pianists yeah, and that's the thing ability, will, is and will remain a meritocracy thing that you can earn, you can earn, and concentrated effort in developing your abilities, focusing on your unique abilities that's really what the magic is. Dan: Yeah yeah, yeah, as'm going like. My sense is that you know where we're probably going to be seeing tremendous gains over, let's say, the next 10 years. Is that a lot of complexity? Issues are, for example, the traffic system in Toronto is just bizarre. The traffic system in New York City and Manhattan makes a lot of sense, and I'll give you an example. There's probably not a road or a street in Toronto where you can go more than three intersections without having to stop. Dean: Ok, but in. Dan: New York City on Sixth Avenue, because I know Sixth Avenue, which goes north, I've been in a cab that went 60 blocks without stopping for a red light. Wow, Because they have the lights coordinated and if you go at a certain speed you are you'll never hit a red light. Ok, yeah, so why can't Toronto do that? I mean, why can't Toronto do that? Because they're not smart enough. They're not smart enough. Whoever does the traffic system in Toronto isn't smart enough. My sense is that probably if you had AI at every intersection in the city and they were talking to each other, you would have a constant variation of when the lights go red and green and traffic would probably be instantly 30 or 40 percent better. How interesting. And that's where I see you're gonna. You're gonna have big complexity issues. You know big complexity there are. There are lots of complexity issues. I mean, you know people said well, you know, a Tesla is much, much better than a. You know the gasoline car and. I said well, not, you know, a Tesla is much, much better than you know a gasoline car. And I said well, not when you're driving in Toronto. You can't go any faster in a Tesla than you can go, than traffic goes you know it's not going any, so you know it's not. You're not getting any real. You know a real superior. It's not 10 times better superior. Dean: It's not 10 times better. I don't know, Dan. I'll tell you. You guys activated the full self-drive? Dan: No, because it's illegal. No, it's illegal. It's illegal in Canada. Dean: Let me just tell you my experience. Yesterday I was meeting somebody at the Tampa Edition Hotel right downtown and there's sort of coming into Tampa. There's lots of like complexity in off ramps and juncture you know they call it malfunction junction where all of these highways kind of converge and it's kind of difficult to, even if you know what you're doing to make all of these things. Well, I pulled out of my garage yesterday and I said navigate to the Tampa edition. And then bloop, bloop, it came up. I pushed the button, the car left my driveway, went out of my neighborhood through the gate, all the turns, all the things merged onto the highway, merged off and pulled me right into the front entrance of the Tampa Edition and I did not touch the steering wheel the entire time. Dan: I did the same thing on Friday with Wayne, exactly. Dean: I've been saying that to people forever, Dan. I said, you know, Dan Sullivan's had full self-drive, autonomous driving since 1998. You know, yeah, yeah, boy, yeah, and you know You're always two steps ahead, but that you know. Dan: Well, no, I totally understand the value of having to do that. Yeah, it's just that it's available. It's available in another form as well. Dean: Yes, yeah, yeah, the outcome is available. Right, that's the thing. Dan: Yeah, yeah, yeah, but I enjoy chatting with him. You know like. Dean: I enjoy chatting. Dan: He's you know he. You know he. He's got lots of questions about. You know current affairs. He's got. He's got things to you know what's going about in London? It's the cab drivers. I would never take a limousine in London because cab drivers have their own app now. The black cab drivers have their own app and plus they have the knowledge of the city and everything. But if you're getting close to an election, if you just take about 10 cab drives and you talk to them, what's it looking like? They're pretty accurate. They're pretty accurate. Because they're listening constantly to what people are talking about when they're in the taxi cabs and they can get adrift. They get a feel about it. Yeah, I mean, I like being around people. So being alone with myself in a car, it doesn't, you know, it's not really part of my, it's not really part of my style anyway, but it makes a lot of sense for a lot of people. Probably the world is safer if certain people aren't driving oh, I think that's going to be true. Dean: You know as it's funny. You know now that. So elon is about to launch their robo taxi in Austin, texas this month, and you know now whenever a. Tesla Google right Google. Yeah, I think it is, you're right. Dan: Yeah. Dean: So yeah, whenever a Tesla on autopilot, you know, has an accident or it steers into something or it has a malfunction of some way or some outlier event kind of happens, it's national news. You know, it's always that thing and you know you said that about the safety. I kind of do believe that it's going to get to a point where the robots are safer than humans driving the car and but the path to get there is going to have to not like as soon as if there ever was a fatality in a robo taxi will be a. That'll be big news. Yeah, well, there was one in phoenix with waymo there was a fatality. Dan: I didn't know that yeah, I was actually a pedestrian. She was crossing the street and it was very shaded and the Waymo didn't pick up on the change of light and didn't see her. She was killed. She was killed, yeah well you know, it's like flying cars. You know, the capability of a flying car has been with us since 1947. There's been cars that actually work, but you know, usually you know, I mean we all are in cars far more of our life than we're in the air, but your notion of an accident being an accident. I've only been in one in my life. It was a rear end when I was maybe about 10 years old, and that was the only time that I've ever been in an accident. And you know, and it happened real fast is one of the things that's the thing is how fast it happens. And spun our car around and you know we ended up in a ditch and nobody was hurt and you know that was my only one. So my assessment of the odds of being in an accident are gauged on that. I've been in hundreds of thousands of car rides that seems like that and I had one thing. So my chances of you know, and it was okay, it was okay. If you have an accident at a thousand feet above the earth, it's not okay, it's not okay, and that's the problem, it's not okay, it's not okay, yeah, this is, and that's the problem. That's the problem. That's the real problem. It's an emotional thing that you know it's death If you have an accident you know, it's death. Yeah, and I think that makes the difference just emotionally and psychologically, that this it might be a weird thing one out of a thousand, one out of a thousand, one out of a million you know, chance that I could get killed. When it's a hundred percent, it has a different impact. Yeah, well, I was thinking that when, or the power goes out, the power goes out. Yeah, I mean, I've flown in that jet. You know there's that jet that has the parachute. Do you know the? Jet yes, yeah, and I've flown in the jets I've flown in the cirrus, I think yeah anyway, it's a very nice jet and it's very quiet and it's you know, it's very speedy and everything else. But if something happens to the pilot, you as a passenger can hit a button and air traffic control takes over, or you can pull a lever and it pulls out the cargo chute. Everything like that, and I think that they're heading in the right direction with that. Dean: Yes. Dan: I think it's called VeriJet is the name of it, but they're very nice and they're very roomy. They're very roomy. I flew from Boston to New York and I flew from San Francisco to San Diego. Dean: Yes. Dan: I've been in it twice. They're very nice. Dean: Yeah, Nice jets. Maybe you that'd be nice to go from Toronto to Chicago. Dan: Well, they have them now, but it only makes sense if you have four people and they don't have much cargoes. They don't have much space. You're treating it like a taxi really. Dean: Yes, yeah, true, I was going to say about the self-driving, like the autonomous robo taxis or cars that are out driving around, that if it starts getting at large scale, I think it's only going to be fair to show a comparison tally of if somebody dies because of a robo taxi or a self-driving car that the day or week or year to date tally of. You know one person died in a autonomous car accident this week and you know however many 3,000, 2,000 people died in human-driven cars this week. I think, to put that in context, is going to have to be a valuable thing, you know. Dan: Yeah, yeah, I mean. The other thing that a lot of people you know and it's a completely separate issue is that you're being asked to give up agency. Yes that's the thing. Dean: You hit it on the head. Dan: And I think that's the bigger issue. I think you know a lot of people. You know I'm not one of them, so I have to take it from other people saying they love driving and they love being in control of the car. They love being in control and you're being asked because if you are in an accident, then there's a liability issue. Is it you, is it the car, is it the car maker? Is it you know what? Who's? It's a very complicated liability issue that happens, you know happens, you know, and it's really. Dean: You know. What's funny, dan, is if you and I were having this conversation 122 years ago, we'd be talking about well, you know, I really like the horse being in control of the horses here, these horseless carriages, I don't know that's. You know who needs to go 30 miles per hour? That's that. That sounds dangerous, you know. But I love that picture that Peter used to show at the Abundance 360. That showed that Manhattan intersection in 1908. And then in 1913, you know, in that five year period from horses to no horses, I think we're pretty close to that transition from 2025 to 2030, you know. Dan: Yeah, it'll be interesting because you know the thing that I'm finding more and more and it's really reinforced with this book. I'm reading the Bottomless Well, and this is a 20-year-old book, you know and everything, but all cars are now electric cars. In other words, the replacement of mechanical parts inside cars with electronics has been nonstop, and actually I found the Toyota story the most interesting one. Toyota decided to stop making electric cars. Did you know that? Dean: Oh, I just saw a Prius, but is that not electric? No, it's a hybrid. Dan: They have both, and for me it makes total sense that you would have two fuels rather than one fuel. Dean: Right. Dan: Yeah, and there's just so much problems with you know the electric generation of getting the. I mean, for example, it tells you what happened under the Biden administration that they were going to put in I don't know 100,000 charging stations. Dean: Yeah. Dan: And it was 12. They got 12 built Wow, 12. They got 12 built Wow. And the reason is because there's not a demand for it. First of all it's a very select group of people who are buying these things. Dean: Yeah. Dan: And a lot of it has to do with where, for example, in California, I think the majority of them come out of a certain number of postal zones. Dean: Oh, really yeah Like. Dan: Hollywood would have a lot of them Like Hollywood would have a lot of them, beverly Hills would have a lot of them, but others wouldn't have any at all because there's no charging stations unless you have one at home. But the other thing is just the sheer amount of energy you have to use to make a Tesla is way more than the energy that's required to make a gas car. Gas cars are much cheaper to make. Dean: So there's some economics there. Dan: But the other thing is this thing of agency living in a technological world. More and more technology is taking over and you're not in control. And I think there's a point where people say, okay, I've given up enough agency, I'm not going to give up anymore. And I think you're fighting that when you're trying to get that across. I mean, I know Joe is wild about this, you know about Joe Polish, about self-driving and everything like that, but I don't know when I would ever do it. Dean: Well, especially because it's not a problem you need solved. You've solved the problem since 1998. You've got you've you know one of the things, Dan, when you and I first started having lunches together or getting together like that, I remember very vividly the first time that we did that, we went to Marche. In the yeah, downtown Hockey Hall of Fame is yeah, exactly yeah. We went to Marche and we sat there. We were there for you know, two hours or so and then when we left, we walked out, we went out the side door and there was your car, like two paces outside of the exit of the building. Your car was there waiting for you and you just got in and off you go. And I always thought, you know, that was like way ahead of. Even your Tesla can't do that, you know, I just thought that was fun thing, but you've been doing that 25 years you know just wherever you are, it's knows where to get you. You walk out and there it is, and that's this is before Uber was ever a thing for, before any of it you know, yeah, yeah, well, it's just, you know, I think we're on exactly the same path. Dan: It's just something that I don't want to think about. Dean: Right. Dan: I just don't want to have all the where did I park? And you know, and the whole thing. And the cars are always completely, you know, clean. Dean: They're completely you know clean they're, you know they're fully fueled up all the insurance has been paid for that they check them out. Dan: I think they have to check them out every couple weeks. They have to go into their yeah, their garage and make sure everything's tuned up. Dean: They have to pass yeah, most people think that would be a, that's an extravagance or something you know if you think about that, but do you know approximately how much you spend per month for rides or whatever your service is for that? Just to compare it to having a luxury car, of course I have no idea to having a luxury car? Dan: Of course, I have no idea, Of course. Dean: I love that Of course you don't. That's even better. Dan: Right, I know it's about half the cost of having a second car. Dean: Right, exactly. Dan: It's so, it's pretty. You know, that's pretty easy, it doesn't use up any space, I mean. Dean: Right. Dan: Yeah, yeah and yeah, yeah, yeah, it's an interesting. Dean: I like simple and I like you know, I I just like having a simple life and I don't like that friction freedom, friction freedom, yeah yeah, yeah and but our limousine company is really great and it's called Bennington and they are affiliated with 300 other limousine companies around the world. Dan: They're in a network, and so when we're going to Chicago, for example, the affiliate picks us up at the airport. When we go to Dallas, the affiliate picks us up at the airport. The only thing we do differently when we go to London, for example, is that the hotel Firmdale Hotel, they get the cab and they pick us up and they pay everything ahead of time. It goes on our bill. But it's just nice that we're in a worldwide network where it's the same way. If I were going to Tokyo, it would be the Tokyo right. Dean: So yeah, that's. That's really good thing in in Buenos. Dan: Aires. Yeah, yeah, it's the way, it's the of, no, it's the four seasons, of course it all actually does it. Yeah, so it's the hotels, so that's it. But it's interesting stuff what it is. But the democratize. I think that the I mean the definition of capitalism is producing for the masses. You know, that's basically the difference between other systems and capitalism, the difference between other systems and capitalism. Capitalism is getting always getting the cost down, so the greatest proportion of people can you utilize the thing that you're doing? You? know, yeah, and I think it's democratizing in that effect. But it all depends upon what you're looking for. It all depends upon what kind of life you want to have. You know, and there's no democracy with that Some people just know what they want more than other people know what they want. Yeah right, exactly. Dean: Yeah, I think that we're. You know, I keep remembering about that article that I read, you know, probably 2016 about the tyranny of convenience. You know that's certainly an underestimated driver, that we are always moving in the direction of convenience, which is in the same vein as that friction freedom. I've noticed now that other friction freedom. I've noticed now that other. I just look at even the micro things of like Apple Pay on my phone. You know, just having the phone as your, you know, gateway to everything, you just click and do it, it's just comes, it's just handled, you know. Know you don't have any sense of connection to what things cost or the transaction of it. The transaction itself is really effortless float your phone over over the thing, I got cash all over the place. Yeah, exactly I know, like a little, like a squirrel, I got little ATMs all over the house. Yeah, exactly. Dan: I got shoeboxes with cash. I've got winter coats with cash I mean Babsoe Cup. She says you got any cash? I said yes, just stay here, because I don't want you to see where I'm going. What do you want? Yeah, yeah. And I find a lot of entrepreneurs I think more than other folks have this thing about cash, because you can remember a day way back in the past where you didn't have enough money for lunch. You know. Dean: Yeah. Dan: I always, I'm always flush with cash, yeah. Dean: Every time I go to the airport. Dan: You know the airport in toronto or where I'm landing. I always go and I get. You know, I get a lot of cash I just like currency. Dean: Yeah, I love the. The funny thing is the. What was I thinking about? Dan: you were talking about. Dean: Oh, I had a friend who had he used to have a file like file folders or file cabinets sort of thing. But he had a file like when file folders or file cabinets were a thing, but he had a file called cash and he would just have cash in the cash folder, yeah, yeah, or nobody would ever think to look for it. You know, filed under cash there's a thousand dollars right there. Dan: Yeah. We had a changeover a year ago with housekeepers? Dean: Yeah, we had a changeover a year ago with housekeepers, so previous housekeeper we had for years and years. Dan: She retired and we got a new one and she's really great. But there was a period where the credit card that our previous. We had to change credit cards because she makes a lot of purchases during the week. And then Babs said, Dan, do you have any cash for mary? And I said, sure, wait right here. And I said I brought him. I had five hundred dollars. And she said I said well, that'd be good. And she said where do you have five hundred dollars. I said not for you to know mary, you can ask, but you cannot find that's funny, I think there's something to that, dan. Dean: I remember, even as a kid I used to. To me it was something to have these stacks of $1 bills. You had $40 as a 10-year-old. That's a big stack. You were a push, oh yeah, and I used to have an envelope that I would put it in and I had a secret. I just had a secret hiding place for the money. Yeah, yeah, so funny. I remember one time I got my mom worked at a bank and I had her, you know, bring me. I gave my money and had her bring like brand new $1 bills. You know, like the things. And I saw this little. I saw a thing in a book where you could make what like a little check book with one dollar bill. So I took a little cardboard for the base thing, same, cut it out, same size as the dollar bills, and then took a glue stick and many layers on the end of the thing so that they would stick together. But I had this little checkbook of $1 bills and I thought that was the coolest thing ever. Dan: It's tangible, yeah, yeah. Dean: It's like agency. Dan: I think we like tangibility too. I think that's the value that we hold on to, and you can push things where they disappear. You know, digital things sort of disappear. And it's not tangible. So I think a lot of people get in the money problem because the money they're spending is not tangible money. You know, and I think there's we're. You know we're sensory creatures and there's a point where you've disconnected people so much from tangible things that they lose its meaning after a while. I'll send you one of my articles, but it's on how universities are in tremendous trouble right now. Trump going after Harvard is just, it's just the sign of the times. It's not a particular, it's actually we don't even know what Harvard is for anymore. They're so far removed from tangible everyday life. We don't even know. So you can have the president of the United States just cutting off all their and so somebody says oh, I didn't even know they got funding. You know, I didn't even know they got funding. You know, I didn't even know the government gave harvard money and there's no problem now because they've lost touch. They it's hard for them to prove why they should get any tax money and they've gotten so disconnected in their theoretical worlds from the way people live. It's a. It's an interesting thing. There's a tangibility border. If you cross too far over the tangibility border, I heard a comedian. Dean: Jimmy Carr was on Joe Rogan's podcast and he was saying you know, the joke is that the students are using AI to do their homework. The tutors, the teachers, are using AI to grade the homework and in three years the AI will get the job. Dan: Teaching other AIs? Yeah, exactly. Dean: Yeah, well, I mean you can go too far in a particular direction. Yeah, that's where it's headed. Dan: That's exactly right, yeah, yeah, apparently Henry Kissinger taught at Harvard and you know he was on the faculty but he was busy, so in some of his classes he just put a tape recording of him, you know, and he had a really boring voice. It was this German monotonic voice you know and everything like that. And so he would just put a teaching assistant would come and turn on the tape recorder. Dean: And then he asked one day. Dan: He was. He was just in the building and he walked in and there were as a class of 40. And he walked in and there was one tape recorder in the front of the room and there were 40 tape recorders on the 40 desk. He was oh no, yeah, they were just recording his recording. That's funny, yeah, and they would have shown up. I mean, they would have had standing room only if it was him. Dean: Yeah, right, right, right. Dan: So it's lost tangibility and it doesn't have any meaning after a while. Yeah, that's funny. Yeah, Okay, got to jump. Dean: Okay, so next week are we on yeah, chicago. Dan: Yeah, we are an hour. Dean: Okay, perfect. Dan: It'll be an hour, the same hour for you, but a different hour for me. Dean: Perfect, I will see you then. Okay, thanks, dan, bye.

This week we're excited to present a conversation with cinematographer Peter Deming, who recently joined us for two special screenings of David Lynch's Lost Highway, courtesy of Deming's personally owned 35mm film print. This conversation was moderated by FLC programmer Dan Sullivan. Most of Lynch's later films straddle (at least) two realities, and their most ominous moments arise from a dawning awareness that one world is about to yield to another. In Lost Highway we are introduced to brooding jazz saxophonist Fred Madison (Bill Pullman) while he lives in a simmering state of jealousy with his listless and possibly unfaithful wife Renee (Patricia Arquette). About one hour in, a rupture fundamentally alters the narrative logic of the film and the world itself becomes a nightmare embodiment of a consciousness out of control. Lost Highway marked a return from the wilderness for Lynch, and the arrival of his more radical expressionism—alternating omnipresent darkness with overexposed whiteouts, dead air with the belligerent soundtrack assault of industrial metal bands, and the tactile sensation that everything is really happening with the infinite delusions of schizophrenic thought. Lost Highway is a Janus Films release.

What if you could 10x your business output, without hiring a single new team member?In this special episode, I'm sharing a talk I did for the “Your Best Live” community in Las Vegas last month. You'll hear me break down exactly how to make more money, with fewer people – using the most powerful Ai tools available right now.I walk through the real tools, workflows, prompts, and systems I'm using to build brands, automate sales, and compress time for my clients (and my own companies) – without needing a team of 20 to pull it off.Whether you're a founder, operator, consultant, or investor, this episode will open your eyes to what's possible when you treat Ai not as a toy—but as a full-time team member.KEY INSIGHTS & TAKEAWAYSThe "More Money, Fewer People" FrameworkDiscover how to 10X productivity and output while cutting costs, complexity, and headcount.Ai Tools I Actually Use Every DayGet the exact stack of apps and systems I rely on to write, research, build presentations, automate email, close sales—and run a full business as a one-person marketing team.Agentic AI: The Next EvolutionLearn how multi-agent workflows are changing the game and allowing entrepreneurs to "run ops" without operations people.Real Business ExamplesHear how I used AI to help clients like Nathaniel Ely launch a $1B tax-saving offer, or how I spun up full campaigns, books, funnels, and brand systems in days—not weeks or months.The Death of the Traditional TeamWhy bloated teams are a liability in the AI age—and what lean, agile operators are doing differently to win big.Compression = AccelerationMy system for compressing 6 months of work into a weekend—and how you can apply it, even if you're not “technical.”TIME STAMPS[00:00:00] Introduction Live from Las Vegas—Mike lays the foundation for how AI is changing business forever.[00:03:22] Why “More Money, Fewer People” is the New Model How AI is replacing the need for complex org charts—and what comes next.[00:06:11] The Tools I Use Every Day My personal AI stack for writing, research, outreach, and automation.[00:08:40] Multi-Agent Workflows and Agentic AI The next big leap in AI productivity—and how to set it up right now.[00:11:18] From Idea to Execution in 3 Days How we launched a full brand, books, marketing, and funnels in one weekend using AI.[00:15:30] Why You Must Lead By Example The #1 thing founders and leaders need to understand about getting their teams to use Ai.[00:18:42] The Real Threat of Not Adapting Why sticking with outdated models will kill your momentum (and how to future-proof your business now).If you're even slightly curious about how to use Ai to streamline your operations, grow faster, and do more with less—you don't want to miss this episode.Additional ResourcesGo get a copy of my NEW Digital Report, PROJECT SUPERPOWER, visit: https://www.SuperpowerAccelerator.com/SuperTo book a $1k Cup of Coffee with me, go here: https://www.MikeKoenigs.com/1kcoffee

ทำยังไงให้ประสบความสำเร็จ? ต้องทำอะไรชีวิตจึงจะดีกว่าเดิม? คุณอาจคิดแล้วก็สงสัย แต่ช้าก่อน! นี่เป็นคำถามที่ผิด ซึ่งมักพาไปสู่ผลลัพธ์ที่ดูเข้าท่า แต่สุดท้ายก็ผิดหวัง"Dan Sullivan" สุดยอดที่ปรึกษาของนักธุรกิจชั้นนำทั่วโลกกว่า 30 ปี ได้ร่วมมือกับ "Dr. Benjamin Hardy" นักจิตวิทยาเจ้าของคอลัมน์ดัง ใน Harvard Business Review และ New York Times เพื่อถ่ายทอดความลับสู่ความสำเร็จ พวกเขาพบว่าคนที่ประสบความสำเร็จในงาน ในชีวิต ในความสัมพันธ์ จะไม่ถามตัวเองว่า "ทำยังไง?" (How) แต่ถามว่า "ทำกับใคร?" (Who) นี่คือแนวคิด "Who Not How" เลิกถามหา "วิธีการ" หันมามองที่ "คน""ความสำเร็จเริ่มจากรายล้อมตัวเองด้วยคนที่ใช่" สอนวิธีสร้างผลลัพธ์ที่ดีกว่าและเหนือกว่า ด้วยวิธีทรงประสิทธิภาพที่สุดที่คุณจะเคยได้ยินมา ไม่ว่าจะเป็น... รายล้อมตัวเองด้วยคนที่จะช่วยให้คุณไปได้ไกลกว่าการก้าวไปคนเดียว เลิกจมกับงานหนักที่มองไม่เห็นอนาคต หันไปคว้าดวงดาวกับคนอื่นดีกว่า ออกแบบชีวิตคุณเอง มีความสุข ขยายความสัมพันธ์ และมีเงินมากขึ้น ด้วยพลังของการรู้จักใช้คนหยุดเสียเงินและเวลาเพื่อลงมือทำทุกอย่างเอง เพราะสิ่งที่ยิ่งใหญ่ไม่เคยเกิดขึ้นจากสมองของคนคนเดียว

An entrepreneur for over 35 years, Gary Mottershead is the founder and president of GCP Industrial Products, the largest U.S. importer of industrial sheet rubber, serving customers across North America. In this episode, he shares the highs and lows of his career, as well as his goals as a Program Coach for The Strategic Coach® Program. Here's some of what you'll learn in this episode:What Gary considers to be his most important responsibility.How Gary's entrepreneurial career started with an actual tire fire.How he and his team built up their “crisis muscle.” Why reinterpreting your past and protecting your present is crucial to entrepreneurial success. How Strategic Coach® helps entrepreneurs sharpen their vision. Why Gary chose to write a book—and what he learned from the process.How entrepreneurs can overcome FOMO.  Show Notes:If you're going to bring children into the world, you should look after them.Having a support system at home is vital to the success of any entrepreneurial family.Stability in some areas of your life can give you the energy to handle changes in others.Sometimes, not making a decision is the greater risk.There are things entrepreneurs feel compelled to do without knowing why.Trying to be significant before you're successful is doing things backwards.The time isn't up unless you decide it's up.The mark of an entrepreneur is not how often you get knocked down, but how many times you get back up.You'll handle a situation more calmly if you've experienced something similar before.Being nimble is a mindset.Forgiveness means letting go of the hope for a better past.You can rewrite your own story, keeping only what's important.The future isn't written yet—which means you can still shape it.Entrepreneurship is a lifestyle, not just a job.Without intention and direction, too much information can paralyze you.The hardest thing for an entrepreneur is being honest with themselves.You can only help those who want to be helped. Resources: Kolbe A™ IndexAntifragile: Things That Gain From Disorder by Nassim Nicholas Taleb Nimble Future: Reinterpret Your Past, Protect Your Present, Engage In Your Future by Gary Mottershead Unique Ability® Time Management Strategies For Entrepreneurs (Effective Strategies Only) The 4 Freedoms That Motivate Successful Entrepreneurs The Self-Managing Company by Dan Sullivan

What does true wealth look like beyond bank accounts and net worth? Dan Sullivan and Jeffrey Madoff explore generational wealth, the pitfalls of financial success without purpose, and why relationships, time freedom, and fulfillment matter more than money. Learn how entrepreneurs can build lasting value—without losing themselves in the process. Show Notes: Wealth isn't just net worth—it's the freedom to focus on what matters most, without financial constraints. An entrepreneur can pass on the results of their talent, but they can't pass on their talent itself. The wealthiest 20% rarely stay in that bracket for long. True sustainability requires reinvention, not just inheritance. The distance between "rich" and "poor" isn't a gap—it's a ladder with multiple rungs, and movement happens in both directions. Taxes don't just redistribute wealth; they reveal how fragile financial success can be without strategy. Generational wealth often persists due to lawyers and accountants, not the achievements of descendants. Once you've maxed out what your efforts can bring you, you have to multiply your income by working less. It might seem counterintuitive, but you can spend your time doing only what you love doing and find people who love doing the rest. True confidence in business comes from pricing boldly—charge what scares you, plus 20%—and eliminating "maybes." Wealth without relationships, purpose, or peace is poverty in disguise  Resources: The Psychology of Money by Morgan Housel You Are Not A Computer by Dan Sullivan Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

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Do you praise departing team members—or subtly undermine them? In this episode, Shannon Waller breaks down why the way you talk about departures—good or bad—shapes your team's trust, your reputation, and even who'll want to work for you. Learn the hidden costs of venting, Dan Sullivan's graceful approach, and the “true, kind, necessary” rule for classy goodbyes. Download Episode Transcript Show Notes: How you talk about former team members defines your reputation—both inside and outside your company. Venting about someone who left may feel good in the moment, but it's a trust killer for your current team. If you speak poorly about others after they're gone, your current team members will begin to wonder what you're saying about them too. The way you handle goodbyes also tells your current team how you'll handle tough moments with them. Every departure is a chance to demonstrate emotional maturity, even when it's hard. Tough conversations should happen before someone departs. Great leaders turn departures into goodwill ambassadors, not burned bridges. Dan Sullivan's magic phrase: “People leave for their reasons, not ours.” A-players avoid companies with a reputation for badmouthing former employees. If you can't say something genuinely positive about a departure, silence is the wiser choice. Resources: The Self-Managing Company by Dan Sullivan Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage Team Success Episode: From Conflict To Courage, with Marlene Chism

Jeffrey Madoff is, as you will discover, quite a fascinating and engaging person. Jeff is quite the creative entrepreneur as this episode's title says. But he really is so much more.   He tells us that he came by his entrepreneurial spirit and mindset honestly. His parents were both entrepreneurs and passed their attitude onto him and his older sister. Even Jeffrey's children have their own businesses.   There is, however, so much more to Jeffrey Madoff. He has written a book and is working on another one. He also has created a play based on the life of Lloyd Price. Who is Lloyd Price? Listen and find out. Clue, the name of the play is “Personality”. Jeff's next book, “Casting Not Hiring”, with Dan Sullivan, is about the transformational power of theater and how you can build a company based on the principles of theater. It will be published by Hay House and available in November of this year.   My conversation with Jeff is a far ranging as you can imagine. We talk about everything from the meaning of Creativity to Imposture's Syndrome. I always tell my guests that Unstoppable Mindset is not a podcast to interview people, but instead I want to have real conversations. I really got my wish with Jeff Madoff. I hope you like listening to this episode as much as I liked being involved in it.       About the Guest:   Jeffrey Madoff's career straddles the creative and business side of the arts. He has been a successful entrepreneur in fashion design and film, and as an author, playwright, producer, and adjunct professor at Parsons School of Design. He created and taught a course for sixteen years called “Creative Careers Making A Living With Your Ideas”, which led to a bestselling book of the same name . Madoff has been a keynote speaker at Princeton, Wharton, NYU and Yale where he curated and moderated a series of panels entitled "Reframing The Arts As Entrepreneurship”. His play “Personality” was a critical and audience success in it's commercial runs at People's Light Theater in Pennsylvania and in Chicago and currently waiting for a theater on The West End in London.   Madoff's next book, “Casting Not Hiring”, with Dan Sullivan, is about the transformational power of theater and how you can build a company based on the principles of theater. It will be published by Hay House and available in November of this year. Ways to connect Jeffrey:   company website: www.madoffproductions.com LinkedIn: https://www.linkedin.com/in/b-jeffrey-madoff-5baa8074/ www.acreativecareer.com Instagram: @acreativecareer   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone. Welcome to another episode of unstoppable mindset. We're glad to have you on board with us, wherever you happen to be. Hope the day is going well for you. Our guest today is Jeffrey Madoff, who is an a very creative kind of person. He has done a number of things in the entrepreneurial world. He has dealt with a lot of things regarding the creative side of the arts. He's written plays. He taught a course for 16 years, and he'll tell us about that. He's been a speaker in a variety of places. And I'm not going to go into all of that, because I think it'll be more fun if Jeffrey does it. So welcome to unstoppable mindset. We are really glad you're here and looking forward to having an hour of fun. And you know, as I mentioned to you once before, the only rule on the podcast is we both have to have fun, or it's not worth doing, right? So here   Jeffrey Madoff ** 02:13 we are. Well, thanks for having me on. Michael, well, we're really glad   Michael Hingson ** 02:17 you're here. Why don't we start as I love to do tell us kind of about the early Jeffrey growing up, and you know how you got where you are, a little bit or whatever.   Jeffrey Madoff ** 02:28 Well, I was born in Akron, Ohio, which at that time was the rubber capital of the world. Ah, so that might explain some of my bounce and resilience. There   Michael Hingson ** 02:40 you go. I was in Sandusky, Ohio last weekend, nice and cold, or last week,   Jeffrey Madoff ** 02:44 yeah, I remember you were, you were going to be heading there. And, you know, Ohio, Akron, which is in northern Ohio, was a great place to grow up and then leave, you know, so my my childhood. I have many, many friends from my childhood, some who still live there. So it's actually I always enjoy going back, which doesn't happen all that often anymore, you know, because certain chapters in one's life close, like you know, when my when my parents died, there wasn't as much reason to go back, and because the friends that I had there preferred to come to New York rather than me go to Akron. But, you know, Akron was a great place to live, and I'm very fortunate. I think what makes a great place a great place is the people you meet, the experiences you have. Mm, hmm, and I met a lot of really good people, and I was very close with my parents, who were entrepreneurs. My mom and dad both were so I come by that aspect of my life very honestly, because they modeled the behavior. And I have an older sister, and she's also an entrepreneur, so I think that's part of the genetic code of our family is doing that. And actually, both of my kids have their own business, and my wife was entrepreneurial. So some of those things just carry forward, because it's kind of what, you know, what did your parents do? My parents were independent retailers, and so they started by working in other stores, and then gradually, both of them, who were also very independent people, you know, started, started their own store, and then when they got married, they opened one together, and it was Women's and Children's retail clothing. And so I learned, I learned a lot from my folks, mainly from the. Behavior that I saw growing up. I don't think you can really lecture kids and teach them anything, yeah, but you can be a very powerful teacher through example, both bad and good. Fortunately, my parents were good examples. I think   Michael Hingson ** 05:14 that kids really are a whole lot more perceptive than than people think sometimes, and you're absolutely right, lecturing them and telling them things, especially when you go off and do something different than you tell them to do, never works. They're going to see right through it.   Jeffrey Madoff ** 05:31 That's right. That's right. And you know, my kids are very bright, and there was never anything we couldn't talk about. And I had that same thing with my parents, you know, particularly my dad. But I had the same thing with both my parents. There was just this kind of understanding that community, open communication is the best communication and dealing with things as they came up was the best way to deal with things. And so it was, it was, it was really good, because my kids are the same way. You know, there was always discussions and questioning. And to this day, and I have twins, I have a boy and girl that are 31 years old and very I'm very proud of them and the people that they have become, and are still becoming,   Michael Hingson ** 06:31 well and still becoming is really the operative part of that. I think we all should constantly be learning, and we should, should never decide we've learned all there is to learn, because that won't happen. There's always something new,   Jeffrey Madoff ** 06:44 and that's really what's fun. I think that you know for creativity and life at large, that constant curiosity and learning is fuel that keeps things moving forward, and can kindle the flame that lights up into inspiration, whether you're writing a book or a song or whatever it is, whatever expression one may have, I think that's where it originates. Is curiosity. You're trying to answer a question or solve a problem or something. Yeah,   Michael Hingson ** 07:20 and sometimes you're not, and it's just a matter of doing. And it doesn't always have to be some agenda somewhere, but it's good to just be able to continue to grow. And all too often, we get so locked into agendas that we don't look at the rest of the world around us.   Jeffrey Madoff ** 07:41 I Well, I would say the the agenda in and of itself, staying curious, I guess an overarching part of my agenda, but it's not to try to get something from somebody else, right, other than knowledge, right? And so I guess I do have an agenda in that. That's what I find interesting.   Michael Hingson ** 08:02 I can accept that that makes sense.   Jeffrey Madoff ** 08:06 Well, maybe one of the few things I say that does so thank you.   Michael Hingson ** 08:10 I wasn't even thinking of that as an agenda, but just a way of life. But I hear what you're saying. It makes sense. Oh, there are   Jeffrey Madoff ** 08:17 people that I've certainly met you may have, and your listeners may have, also that there always is some kind of, I wouldn't call it agenda, a transactional aspect to what they're doing. And that transactional aspect one could call an agenda, which isn't about mutual interest, it's more what I can get and or what I can sell you, or what I can convince you of, or whatever. And I to me, it's the the process is what's so interesting, the process of questioning, the process of learning, the process of expressing, all of those things I think are very powerful, yeah,   Michael Hingson ** 09:03 yeah, I hear what you're saying. So for you, you were an Akron did you go to college there? Or what did you do after high school? So   Jeffrey Madoff ** 09:11 after high school, I went to the University of Wisconsin, ah, Madison, which is a fantastic place. That's right, badgers, that's right. And, and what really cinched the deal was when I went to visit the school. I mean, it was so different when I was a kid, because, you know, nowadays, the kids that my kids grew up with, you know, the parents would visit 18 schools, and they would, you know, they would, they would file for admission to 15 schools. And I did one in my parents. I said to them, can I take the car? I want to go check out the University. I was actually looking at Northwestern and the University of Wisconsin. And. And I was in Evanston, where Northwestern is located. I didn't see any kids around, and, you know, I had my parents car, and I finally saw a group of kids, and I said, where is everybody? I said, Well, it's exam week. Everybody's in studying. Oh, I rolled up the window, and without getting out of the car, continued on to Madison. And when I got to Madison, I was meeting somebody behind the Student Union. And my favorite band at that time, which was the Paul Butterfield blues band, was giving a free concert. So I went behind the Student Union, and it's a beautiful, idyllic place, lakes and sailboats and just really gorgeous. And my favorite band is giving a free concert. So decision made, I'm going University of Wisconsin, and it was a great place.   Michael Hingson ** 10:51 I remember when I was looking at colleges. We got several letters. Got I wanted to major in physics. I was always science oriented. Got a letter from Dartmouth saying you ought to consider applying, and got some other letters. We looked at some catalogs, and I don't even remember how the subject came up, but we discovered this University California campus, University California at Irvine, and it was a new campus, and that attracted me, because although physically, it was very large, there were only a few buildings on it. The total population of undergraduates was 2700 students, not that way today, but it was back when I went there, and that attracted me. So we reached out to the chair of the physics department, whose name we got out of the catalog, and asked Dr Ford if we could come and meet with him and see if he thought it would be a good fit. And it was over the summer between my junior and senior year, and we went down, and we chatted with him for about an hour, and he he talked a little physics to me and asked a few questions, and I answered them, and he said, you know, you would do great here. You should apply. And I did, and I was accepted, and that was it, and I've never regretted that. And I actually went all the way through and got my master's degree staying at UC Irvine, because it was a great campus. There were some professors who weren't overly teaching oriented, because they were so you research oriented, but mostly the teachers were pretty good, and we had a lot of fun, and there were a lot of good other activities, like I worked with the campus radio station and so on. So I hear what you're saying, and it's the things that attract you to a campus. Those count. Oh,   Jeffrey Madoff ** 12:35 yeah. I mean, because what can you really do on a visit? You know, it's like kicking the tires of a car, right? You know? Does it feel right? Is there something that I mean, sometimes you get lucky and sometimes you do meet a faculty member or someone that you really connect with, and that causes you to really like the place, but you don't really know until you're kind of there, right? And Madison ended up being a wonderful choice. I loved it. I had a double major in philosophy and psychology. You know, my my reasoning being, what two things do I find really interesting that there is no path to making a good income from Oh, philosophy and psychology. That works   Michael Hingson ** 13:22 well you possibly can from psychology, but philosophy, not hardly   Jeffrey Madoff ** 13:26 No, no. But, you know, the thing that was so great about it, going back to the term we used earlier, curiosity in the fuel, what I loved about both, you know, philosophy and psychology used to be cross listed. They were this under the same heading. It was in 1932 when the Encyclopedia Britannica approached Sigmund Freud to write a separate entry for psychology, and that was the first time the two disciplines, philosophy and psychology, were split apart, and Freud wrote that entry, and forever since, it became its own discipline, but the questions that one asks, or the questions that are posed in Both philosophy and psychology, I still, to this day, find fascinating. And, you know, thinking about thinking and how you think about things, I always find very, very interesting.   Michael Hingson ** 14:33 Yeah, and the whole, the whole process, how do you get from here to there? How do you deal with anything that comes up, whether it's a challenge or just fulfilling the life choices that you make and so on. And philosophy and psychology, in a sense, I think, really are significantly different, but they're both very much thinking oriented.   Jeffrey Madoff ** 14:57 Oh, absolutely, it. And you know, philosophy means study of life, right? What psychology is, yeah, so I understand why they were bonded, and now, you know, understand why they also separated. Yeah,   Michael Hingson ** 15:15 I'll have to go look up what Freud said. I have never read that, but I will go find it. I'm curious. Yeah,   Jeffrey Madoff ** 15:23 it's it's so interesting. It's so interesting to me, because whether you believe in Freud or not, you if you are knowledgeable at all, the impact that he had on the world to this day is staggeringly significant. Yeah, because nobody was at posing those questions before, yeah,   Michael Hingson ** 15:46 yeah. And there's, there's no doubt that that he has had a major contribution to a lot of things regarding life, and you're right, whether you buy into the view that he had of a lot of things isn't, isn't really the issue, but it still is that he had a lot of relevant and interesting things to say, and he helps people think that's right, that's right. Well, so what did you do? So you had a double major? Did you go on and do any advanced degree work? No,   Jeffrey Madoff ** 16:17 you know it was interesting because I had thought about it because I liked philosophy so much. And I approached this professor who was very noted, Ivan Saul, who was one of the world Hegelian scholars, and I approached him to be my advisor. And he said, Why do you want me to be your advisor? And I said, because you're one of the most published and respected authors on that subject. And if I'm going to have an advisor, I might as well go for the person that might help me the most and mean the most if I apply to graduate schools. So I did in that case certainly had an agenda. Yeah, and, and he said, you know, Jeff, I just got back from the world Hegelian conference in Munich, and I found it very depressing as and he just paused, and I said, why'd you find it depressing? And he said, Well, there's only one or two other people in the world that I can speak to about Hegel. And I said, Well, maybe you want to choose a different topic so you can make more friends. That depressing. That doesn't sound like it's a mix, you know, good fit for life, right? But so I didn't continue to graduate studies. I took graduate courses. I started graduate courses the second semester of my sophomore year. But I thought, I don't know. I don't want to, I don't want to gain this knowledge that the only thing I can do is pass it on to others. It's kind of like breathing stale air or leaving the windows shut. I wanted to be in a world where there was an idea exchange, which I thought would be a lot more interesting. Yeah. And so there was a brief period where I thought I would get a doctorate and do that, and I love teaching, but I never wanted to. That's not what I wanted to pursue for those reasons.   Michael Hingson ** 18:35 So what did you end up doing then, once you got   Jeffrey Madoff ** 18:37 out of college? Well, there was a must have done something I did. And there's a little boutique, and in Madison that I did the buying for. And it was this very hip little clothing store. And Madison, because it was a big campus, you know, in the major rock bands would tour, they would come into the store because we had unusual things that I would find in New York, you know, when I was doing the buying for it, and I get a phone call from a friend of mine, a kid that I grew up with, and he was a year older, he had graduated school a year before me, and he said, Can you think of a gig that would earn more than bank interest? You know, I've saved up this money. Can you think of anything? And I said, Well, I see what we design. I mean, I see what we sell, and I could always draw. So I felt like I could design. I said, I'll start a clothing company. And Michael, I had not a clue in terms of what I was committing myself to. I was very naive, but not stupid. You know, was ignorant, but not stupid. And different. The difference between being ignorant and being stupid is ignorant. You can. Learn stupids forever, yeah, and that started me on this learning lesson, an entrepreneurial learning lesson, and there was, you know, quite formative for me. And the company was doubling in size every four months, every three months, and it was getting pretty big pretty quick. And you know, I was flying by the seat of my pants. I didn't really know what I was doing, but what I discovered is I had, you know, saleable taste. And I mean, when I was working in this store, I got some of the sewers who did the alterations to make some of my drawings, and I cut apart a shirt that I liked the way it fit, so I could see what the pieces are, and kind of figure out how this all worked. So but when I would go to a store and I would see fabric on the bolt, meaning it hadn't been made into anything, I was so naive. I thought that was wholesale, you know, which it wasn't and but I learned quickly, because it was like you learn quickly, or you go off the edge of a cliff, you go out of business. So it taught me a lot of things. And you know the title of your podcast, the unstoppable, that's part of what you learn in business. If you're going to survive, you've gotta be resilient enough to get up, because you're going to get knocked down. You have to persevere, because there are people that are going to that you're competing with, and there are things that are things that are going to happen that are going to make you want to give up, but that perseverance, that resilience, I think probably creativity, is third. I think it's a close call between perseverance and resilience, because those are really important criteria for a personality profile to have if you're going to succeed in business as an entrepreneur.   Michael Hingson ** 22:05 You know, Einstein once said, or at least he's credited with saying, that the definition of insanity is doing the same thing over and over again and expecting different results, right and and the reality is that good, resilient. People will look at things that didn't go right, and if they really look at them, they'll go, I didn't fail. Yeah, maybe I didn't go right. I may have made a mistake, or something wasn't quite right. What do I do to fix it so that the next time, we won't have the same problem? And I think that's so important. I wrote my book last year, live like a guide dog, true stories from a blind man and his dogs about being brave, overcoming adversity and moving forward in faith. And it's all about learning to control fear, but it's also all about learning from dogs. I've had eight guide dogs, and my wife had a service dog, and it's all about learning from dogs and seeing why they live in an environment where we are and they feed off of us, if you will. But at the same time, what they don't do is fear like we do. They're open to trust, and we tend not to be because we worry about so many things, rather than just looking at the world and just dealing with our part of it. So it is, it is interesting to to hear you talk about resilience. I think you're absolutely right that resilience is extremely important. Perseverance is important, and they do go together, but you you have to analyze what it is that makes you resilient, or what it is that you need to do to keep being resilient.   Jeffrey Madoff ** 23:48 Well, you're right. And one of the questions that you alluded to the course that I taught for 16 years at Parsons School of Design, which was my course, was called creative careers, making a living with your ideas. And I would ask the students, how many of you are afraid of failing? And probably more than three quarters of the class, their hands went up, and I said to them, you know, if that fear stops you, you'll never do anything interesting, because creativity, true creativity, by necessity, takes you up to and beyond the boundaries. And so it's not going to be always embraced. And you know, failure, I think everyone has to define it for themselves. But I think failure, to me, is and you hear that, you know, failure is a great way to learn. I mean, it's a way. To learn, but it's never not painful, you know, and it, but it is a way to learn if you're paying attention and if you are open to that notion, which I am and was, because, you know, that kind of risk is a necessary part of creativity, going where you hadn't gone before, to try to find solutions that you hadn't done before, and seeing what works. And of course, there's going to be things that don't, but it's only failure if you stop doing what is important to you. Yeah,   Michael Hingson ** 25:39 well, I think you're absolutely right. And one of the things that I used to do and still do, but it started when I was working as program director of our radio station at UC Irvine, was I wanted people to hear what they sounded like on the radio, because I always listened to what I said, and I know it helped me, but getting the other radio personalities to listen to themselves was was well, like herding cats, it just wasn't doable. And what we finally did is we set up, I and the engineer of the radio station, set up a recorder in a locked cabinet, and whenever the board went on in the main studio, the microphone went on, it recorded. So we didn't need to worry about the music. All we wanted was what the people said, and then we would give people the cassettes. And one of the things that I started saying then, and I said it until, like about a year ago, was, you know, you're your own worst critic, if you can learn to grow from it, or if you can learn to see what's a problem and go on, then that's great. What I learned over the last year and thought about is I'm really not my own worst critic. I'm my own best teacher, because I'm the only one who can really teach me anything, and it's better to shape it in a positive way. So I am my own best teacher. And so I think you're right. If you really want to talk about the concept of failure, failure is when you won't get back up. Failure is when you won't do anything to learn and grow from whatever happens to you, even the good stuff. Could I have done it better? Those are all very important things to do.   Jeffrey Madoff ** 27:19 No, I agree. So why did you think it was important for them to hear their voice?   Michael Hingson ** 27:25 Because I wanted them to hear what everyone else heard. I wanted them to hear what they sounded like to their listeners. And the reality is, when we got them to do that, it was, I say it was incredible, but it wasn't a surprise to me how much better they got. And some of those people ended up going into radio broadcasting, going into other kinds of things, but they really learned to hear what everyone else heard. And they they learned how to talk better. They learn what they really needed to improve upon, or they learn what wasn't sounding very good to everyone else, and they changed their habits.   Jeffrey Madoff ** 28:13 Interesting, interesting. So, so part of that also helps them establish a certain on air identity. I would imagine finding their own voice, so to speak, right,   Michael Hingson ** 28:30 or finding a better voice than they than they had, and certainly a better voice than they thought they had. Well, they thought they had a good voice, and they realized maybe it could be better. And the ones who learned, and most of them really did learn from it, came out the better for it.   Jeffrey Madoff ** 28:49 So let me ask you a personal question. You have been sightless since birth? Is that correct?   Michael Hingson ** 28:56 Yeah, I've been blind since birth. And   Jeffrey Madoff ** 28:59 so on a certain level, I was trying to think about this the other night, and how can I phrase this? On a certain level, you don't know what you look like,   Michael Hingson ** 29:15 and from the standpoint of how you look at it, yeah, yeah.   Jeffrey Madoff ** 29:19 And so, so two, that's two questions. One is so many of us for good and bad, our identity has to do with visual first, how do you assess that new person?   Michael Hingson ** 29:39 I don't look at it from a visual standpoint as such. I look at it from all the other senses that I have and use, but I also listen to the person and see how we interact and react to. Each other, and from that, I can draw pretty good conclusions about what an individual is like, so that I can decide if that's a a lovely person, male or female, because I'm using lovely in the sense of it's the kind of person I want to know or not, and so I don't obviously look at it from a visual standpoint. And although I know Helen Keller did it some, I'm not into feeling faces. When I was in college, I tried to convince girls that they should let me teach them Braille, but they had no interest in me showing them Braille, so we didn't do that. I actually a friend of mine and I once went to a girls dorm, and we put up a sign. Wanted young female assistant to aid in scientific Braille research, but that didn't go anywhere either. So we didn't do it. But so Braille pickup. Oh, Braille pickup. On the other hand, I had my guide dog who was in in my current guide dog is just the same chick magnet right from the get go, but, but the the reality is that visual is, I think there's a lot to be said for beauty is only skin deep in a lot of ways. And I think that it's important that we go far beyond just what one person looks like. People ask me all the time, well, if you could see again, would you? Or if you could see, would you? And my response is, I don't need to. I think there's value in it. It is a sense. I think it would be a great adventure, but I'm not going to spend my life worrying about that. Blindness isn't what defines me, and what defines me is how I behave, how I am, how I learn and grow, and what I do to be a part of society and and hopefully help society. I think that's more important.   Jeffrey Madoff ** 31:53 You know, I agree with you, and it's it's also having been blind since birth. It's not like you had a you had an aspect that you lost for some reason, right?   Michael Hingson ** 32:04 But I know some people who became blind later in life, who attended centers where they could learn about what it was like to be blind and learn to be a blind person and and really adapted to that philosophy and continue to do what they did even before they lost their their eyesight, and were just as successful as they ever were, because it wasn't so much about having eyesight, although that is a challenge when you lose it, but it was more important to learn that you could find alternatives to do the same things that you did before. So   Jeffrey Madoff ** 32:41 if you ever have read Marvel Comics, and you know Daredevil has a heightened sense of a vision, or you know that certain things turn into a different advantage, is there that kind of in real life, compensatory heightened awareness of other senses.   Michael Hingson ** 33:08 And the answer is not directly. The answer is, if you choose to heighten those senses and learn to use them, then they can be a help. It's like SEAL Team Six, or Rangers, or whatever, they learn how to observe. And for them, observing goes far beyond just using their eyesight to be able to spot things, although they they certainly use that, but they have heightened all of their other senses because they've trained them and they've taught themselves how to use those senses. It's not an automatic process by any definition at all. It's not automatic. You have to learn to do it. There are some blind people who have, have learned to do that, and there are a number that have not. People have said, well, you know, could any blind person get out of the World Trade Center, and like you did, and my response is, it depends on the individual, not necessarily, because there's so many factors that go into it. If you are so afraid when something like the World Trade Center events happen that you become blinded by fear, then you're going to have a much harder time getting out than if you let fear be a guide and use it to heighten the senses that you have during the time that you need that to occur. And that's one of the things that live like a guide dog is all about, is teaching people to learn to control fear, so that in reality, they find they're much more effective, because when something happens, they don't expect they adopt and adapt to having a mindset that says, I can get through this, and fear is going to help.   Jeffrey Madoff ** 34:53 That's fascinating. So one I could go on in this direction, I'll ask you, one, one other. Question is, how would you describe your dreams?   Michael Hingson ** 35:08 Probably the same way you would, except for me, dreaming is primarily in audio and other interactions and not using eyesight. But at the same time, I understand what eyesight is about, because I've thought about it a lot, and I appreciate that the process is not something that I have, but I understand it, and I can talk about light and eyesight all day. I can I when I was when it was discovered that I was blind for the first several years, I did have some light perception. I never as such, really even could see shadows, but I had some light perception. But if I were to be asked, How would you describe what it's like to see light? I'm not sure how I would do that. It's like asking you tell me what it's like to see put it into words so that it makes me feel what you feel when you see. And it's not the excitement of seeing, but it's the sensation. How do you describe that sensation? Or how do you describe the sensation of hearing their their senses? But I've yet to really encounter someone who can put those into words that will draw you in. And I say that from the standpoint of having done literally hundreds or 1000s of speeches telling my story about being in the World Trade Center, and what I tell people today is we have a whole generation of people who have never experienced or had no memory of the World Trade Center, and we have another generation that saw it mainly from TV and pictures. So they their, their view of it was extremely small. And my job, when I speak is to literally bring them in the building and describe what is occurring to me in such a way that they're with me as we're going down the stairs. And I've learned how to do that, but describing to someone what it's like to see or to hear, I haven't found words that can truly do that yet. Oh,   Jeffrey Madoff ** 37:15 fascinating. Thank you.   Michael Hingson ** 37:20 Well, tell me about creativity. I mean, you do a lot of of things, obviously, with with creativity. So what is creativity?   Jeffrey Madoff ** 37:29 I think that creativity is the compelling need to express, and that can manifest in many, many, many different ways. You have that, you know, just it was fascinating here you talk about you, describing what happened in Twin Towers, you know. And so, I think, you know, you had a compelling need to process what was a historic and extraordinary event through that unique perception that you have, and taking the person, as you said, along with you on that journey, you know, down the stairs and out of the Building. I think it was what 78 stories or something, right? And so I think that creativity, in terms of a trait, is that it's a personality trait that has a compelling need to express in some way. And I think that there is no such thing as the lightning bolt that hits and all of a sudden you come up with the idea for the great novel, The great painting, the great dance, the great piece of music. We are taking in influences all the time and percolating those influences, and they may come out, in my case, hopefully they've come out in the play that I wrote, personality and because if it doesn't relate to anybody else, and you're only talking to yourself, that's you know, not, not. The goal, right? The play is to have an audience. The goal of your book is to have readers. And by the way, did your book come out in Braille?   Michael Hingson ** 39:31 Um, yeah, it, it is available in Braille. It's a bit. Actually, all three of my books are available in with their on demand. They can be produced in braille, and they're also available in audio formats as well. Great.   Jeffrey Madoff ** 39:43 That's great. So, yeah, I think that person, I think that creativity is it is a fascinating topic, because I think that when you're a kid, oftentimes you're told more often not. To do certain things than to do certain things. And I think that you know, when you're creative and you put your ideas out there at a very young age, you can learn shame. You know, people don't like what you do, or make fun of what you do, or they may like it, and it may be great, but if there's, you know, you're opened up to that risk of other people's judgment. And I think that people start retreating from that at a very young age. Could because of parents, could because of teachers, could because of their peer group, but they learn maybe in terms of what they think is emotional survival, although would never be articulated that way, at putting their stuff out there, they can be judged, and they don't like being judged, and that's a very uncomfortable place to be. So I think creativity is both an expression and a process.   Michael Hingson ** 40:59 Well, I'll and I think, I think you're right, and I think that it is, it is unfortunate all too often, as you said, how children are told don't do this or just do that, but don't do this, and no, very few people take the next logical step, which is to really help the child understand why they said that it isn't just don't. It should be. Why not? One of my favorite stories is about a student in school once and was taking a philosophy class. You'll probably have heard this, but he and his classmates went in for the final exam, and the instructor wrote one word on the board, which was why? And then everybody started to write. And they were writing furiously this. This student sat there for a couple of minutes, wrote something on a paper, took it up, handed it in, and left. And when the grades came out, he was the only one who got an A. And the reason is, is because what he put on his paper was, why not, you know, and, and that's very, very valid question to ask. But the reality is, if we really would do more to help people understand, we would be so much better off. But rather than just telling somebody what to do, it's important to understand why?   Jeffrey Madoff ** 42:22 Yeah, I remember when I was in I used to draw all the time, and my parents would bring home craft paper from the store that was used to wrap packets. And so they would bring me home big sheets I could do whatever I wanted on it, you know, and I would draw. And in school I would draw. And when art period happened once or twice a week, and the teacher would come in with her cart and I was drawing, that was when this was in, like, the middle 50s, and Davy Crockett was really a big deal, and I was drawing quite an intricate picture of the battle at the Alamo. And the teacher came over to me and said she wanted us to do crayon resist, which is, you know, they the watercolors won't go over the the crayon part because of the wax and the crayon. And so you would get a different thing that never looked good, no matter who did it, right? And so the teacher said to me, what are you doing? And I said, Well, I'm drawing. It's and she said, Why are you drawing? I said, Well, it's art class, isn't it? She said, No, I told you what to do. And I said, Yeah, but I wanted to do this. And she said, Well, you do what I tell you, where you sit there with your hands folded, and I sat there with my hands folded. You know I wasn't going to be cowed by her. And I've thought back on that story so often, because so often you get shut down. And when you get shut down in a strong way, and you're a kid, you don't want to tread on that land again. Yeah, you're afraid,   Michael Hingson ** 44:20 yeah. Yeah. And maybe there was a good reason that she wanted you to do what she wanted, but she should have taken the time to explain that right, right now, of course, my question is, since you did that drawing with the Alamo and so on, I'm presuming that Davy Crockett looked like Fess Parker, right? Just checking,   Jeffrey Madoff ** 44:42 yeah, yep, yeah. And my parents even got me a coon   Michael Hingson ** 44:47 skin hat. There you go, Daniel Boone and David Crockett and   Jeffrey Madoff ** 44:51 Davy Crockett and so there were two out there. Mine was actually a full coon skin cap with the tail. And other kids had it where the top of it was vinyl, and it had the Disney logo and a picture of Fess Parker. And I said, Now I don't want something, you know, and you are correct, you are correct. It was based on fess Barker. I think   Michael Hingson ** 45:17 I have, I had a coons kid cap, and I think I still do somewhere. I'm not quite sure where it is, but it was a real coonskin cap with a cake with a tail.   Jeffrey Madoff ** 45:26 And does your tail snap off? Um, no, yeah, mine. Mine did the worst thing about the coonskin cap, which I thought was pretty cool initially, when it rained, it was, you know, like you had some wet animal on your Well, yes, yeah, as you did, she did, yeah, animal on your head, right? Wasn't the most aromatic of the hub. No,   Michael Hingson ** 45:54 no, it's but Huh, you got to live with it. That's right. So what is the key to having great creative collaborations? I love collaborating when I wrote my original book, Thunder dog, and then running with Roselle, and then finally, live like a guide dog. I love the idea of collaborating, and I think it made all three of the books better than if it had just been me, or if I had just let someone else do it, because we're bringing two personalities into it and making the process meld our ideas together to create a stronger process.   Jeffrey Madoff ** 46:34 I completely agree with you, and collaboration, for instance, in my play personality, the director Sheldon apps is a fantastic collaborator, and as a result, has helped me to be a better writer, because he would issue other challenges, like, you know, what if we looked at it this way instead of that way? What if you gave that power, that that character, the power in that scene, rather than the Lloyd character? And I loved those kinds of challenges. And the key to a good collaboration is pretty simple, but it doesn't happen often enough. Number one is listening. You aren't going to have a good collaboration if you don't listen. If you just want to interrupt and shut the other person down and get your opinion out there and not listen, that's not going to be good. That's not going to bode well. And it's being open. So people need to know that they're heard. You can do that a number of ways. You can sort of repeat part of what they said, just so I want to understand. So you were saying that the Alamo situation, did you have Davy Crockett up there swinging the rifle, you know? So the collaboration, listening, respect for opinions that aren't yours. And you know, don't try to just defeat everything out of hand, because it's not your idea. And trust developing a trust with your collaborators, so that you have a clearly defined mission from the get go, to make whatever it is better, not just the expression of one person's will over another. And I think if you share that mission, share that goal, that the other person has earned your trust and vice versa, that you listen and acknowledge, then I think you can have great collaboration. And I've had a number of great collaborators. I think I'm a good collaborator because I sort of instinctively knew those things, and then working with Sheldon over these last few years made it even more so. And so that's what I think makes a really great collaboration.   Michael Hingson ** 49:03 So tell me about the play personality. What's it about? Or what can you tell us about it without giving the whole thing away?   Jeffrey Madoff ** 49:10 So have you ever heard of Lloyd Price?   Michael Hingson ** 49:14 The name is familiar. So that's   Jeffrey Madoff ** 49:16 the answer that I usually get is, I'm not really sure. Yeah, it's kind of familiar. And I said, Well, you don't, probably don't know his name, but I'll bet you know his music. And I then apologize in advance for my singing, you know, cause you've got walk, personality, talk, personality, smile, oh yeah, yeah. I love that song, you know. Yeah. Do you know that song once I did that, yes, yeah. So Lloyd was black. He grew up in Kenner, Louisiana. It was he was in a place where blacks were expected to know their place. And. And if it was raining and a white man passed, you'd have to step into a mud puddle to let them pass, rather than just working by each other. And he was it was a tough situation. This is back in the late 1930s and what Lloyd knew is that he wanted to get out of Kenner, and music could be his ticket. And the first thing that the Lloyd character says in the play is there's a big dance opening number, and first thing that his character says is, my mama wasn't a whore. My dad didn't leave us. I didn't learn how to sing in church, and I never did drugs. I want to get that out of the way up front. And I wanted to just blow up all the tropes, because that's who Lloyd was, yeah, and he didn't drink, he didn't learn how to sing in church. And, you know, there's sort of this baked in narrative, you know, then then drug abuse, and you then have redeemed yourself. Well, he wasn't like that. He was entrepreneurial. He was the first. He was the it was really interesting at the time of his first record, 1952 when he recorded Lottie, Miss Claudia, which has been covered by Elvis and the Beatles and Bruce Springsteen and on and on. There's like 370 covers of it. If you wanted to buy a record by a black artist, you had to go to a black owned record store. His records couldn't get on a jukebox if it was owned by a white person. But what happened was that was the first song by a teenager that sold over a million copies. And nobody was prejudiced against green, which is money. And so Lloyd's career took off, and it The story tells about the the trajectory of his career, the obstacles he had to overcome, the triumphs that he experienced, and he was an amazing guy. I had been hired to direct, produce and direct a short documentary about Lloyd, which I did, and part of the research was interviewing him, and we became very good friends. And when I didn't know anything about him, but I knew I liked his music, and when I learned more about him, I said, Lloyd, you've got an amazing story. Your story needs to be told. And I wrote the first few scenes. He loved what I wrote. And he said, Jeff, I want you to do this. And I said, thank you. I want to do it, but there's one other thing you need to know. And he said, What's that? And I said, You're the vessel. You're the messenger, but your story is bigger than you are. And he said, Jeff, I've been waiting for years for somebody to say that to me, rather than just blowing more smoke up my ass. Yeah. And that started our our collaboration together and the story. And it was a great relationship. Lloyd died in May of 21 and we had become very close, and the fact that he trusted me to tell his story is of huge significance to me. And the fact that we have gotten such great response, we've had two commercial runs. We're moving the show to London, is is is really exciting. And the fact that Lloyd, as a result of his talent and creativity, shattered that wall that was called Race music in race records, once everybody understood on the other side that they could profit from it. So there's a lot of story in there that's got a lot of meat, and his great music   Michael Hingson ** 54:04 that's so cool and and so is it? Is it performing now anywhere, or is it? No, we're   Jeffrey Madoff ** 54:12 in between. We're looking actually, I have a meeting this this week. Today is February 11. I have a meeting on I think it's Friday 14th, with my management in London, because we're trying to get a theater there. We did there in October, and got great response, and now we're looking to find a theater there.   Michael Hingson ** 54:37 So what are the chance we're going to see it on Broadway?   Jeffrey Madoff ** 54:41 I hope a very good chance Broadway is a very at this point in Broadway's history. It's it's almost prohibitively expensive to produce on Broadway, the West End has the same cache and. Yeah, because, you know, you think of there's that obscure British writer who wrote plays called William Shakespeare. You may have heard of   Michael Hingson ** 55:07 him, yeah, heard of the guy somewhere, like, like, I've heard of Lloyd Price, yeah, that's   Jeffrey Madoff ** 55:15 it. And so I think that Broadway is certainly on the radar. The first step for us, the first the big step before Broadway is the West End in London. Yeah,   Michael Hingson ** 55:30 that's a great place to go. It is.   Jeffrey Madoff ** 55:32 I love it, and I speak the language, so it's good. Well, there you   Michael Hingson ** 55:35 are. That helps. Yes, well, you're a very creative kind of individual by any standard. Do you ever get involved with or have you ever faced the whole concept of imposter syndrome?   Jeffrey Madoff ** 55:48 Interesting, you mentioned that the answer is no, and I'll tell you why it's no. And you know, I do a fair amount of speaking engagements and that sort of thing, and that comes up particularly with women, by the way, imposter syndrome, and my point of view on it is, you know, we're not imposters. If you're not trying to con somebody and lying about what you do, you're a work in progress, and you're moving towards whatever it is that your goals are. So when my play became a produced commercial piece of theater and I was notarized as a playwright, why was that same person the day before that performance happened? And so I think that rather than looking at it as imposter, I look at it as a part of the process, and a part of the process is gaining that credibility, and you have to give yourself permission to keep moving forward. And I think it's very powerful that if you declare yourself and define yourself rather than letting people define you. So I think that that imposter syndrome comes from that fear, and to me, instead of fear, just realize you're involved in the process and so you are, whatever that process is. And again, it's different if somebody's trying to con you and lie to you, but in terms of the creativity, and whether you call yourself a painter or a musician or a playwright or whatever, if you're working towards doing that, that's what you do. And nobody starts off full blown as a hit, so to speak. Yeah,   Michael Hingson ** 57:44 well, I think you're absolutely right, and I think that it's all about not trying to con someone. And when you are doing what you do, and other people are involved, they also deserve credit, and people like you probably have no problem with making sure that others who deserve credit get the credit. Oh, absolutely, yeah, I'm the same way. I am absolutely of the opinion that it goes back to collaboration. When we're collaborating, I'm I'm very happy to talk about the fact that although I started the whole concept of live like a guide dog, carry Wyatt Kent and I worked on it together, and the two of us work on it together. It's both our books. So each of us can call it our book, but it is a collaborative effort, and I think that's so important to be able to do,   Jeffrey Madoff ** 58:30 oh, absolutely, absolutely, you know, the stuff that I was telling you about Sheldon, the director, you know, and that he has helped me to become a better writer, you know, and and when, as as obviously, you have experienced too, when you have a fruitful collaboration, it's fabulous, because you're both working together to create the best possible result, as opposed to self aggrandizement, right?   Michael Hingson ** 59:03 Yeah, it is. It is for the things that I do. It's not about me and I and I say it all the time when I'm talking to people who I'd like to have hire me to be a speaker. It's not about me, it's about their event. And I believe I can add value, and here's why I think I can add value, but it's not about me, it's about you and your event, right? And it's so important if, if you were to give some advice to somebody starting out, or who wants to be creative, or more creative and so on, what kind of advice would you give them?   Jeffrey Madoff ** 59:38 I would say it's more life advice, which is, don't be afraid of creative risk, because the only thing that you have that nobody else has is who you are. So how you express who you are in the most unique way of who you are? So that is going to be what defines your work. And so I think that it's really important to also realize that things are hard and always take more time than you think they should, and that's just part of the process. So it's not easy. There's all these things out there in social media now that are bull that how people talk about the growth of their business and all of this stuff, there's no recipe for success. There are best practices, but there's no recipes for it. So however you achieve that, and however you achieve making your work better and gaining the attention of others, just understand it's a lot of hard work. It's going to take longer than you thought, and it's can be incredibly satisfying when you hit certain milestones, and don't forget to celebrate those milestones, because that's what's going to give you the strength to keep going forward.   Michael Hingson ** 1:01:07 Absolutely, it is really about celebrating the milestones and celebrating every success you have along the way, because the successes will build to a bigger success. That's right, which is so cool. Well, this has been a lot of fun. We've been doing this for an hour. Can you believe it? That's been great. It has been and I really appreciate you being here, and I I want to thank all of you who are listening, but please tell your friends to get into this episode as well. And we really value your comments, so please feel free to write me. I would love to know what you thought about today. I'm easy to reach. It's Michael M, I C H, A, E, L, H i at accessibe, A, C, C, E, S, S i b, e.com, or you can always go to our podcast page, which is Michael hingson, M, I C H, A, E, L, H i N, G, s o n.com/podcast, where you can listen to or access all the of our podcasts, but they're also available, as most likely you've discovered, wherever you can find podcasts, so you can get them on Apple and all those places and wherever you're listening. We do hope you'll give us a five star review. We really value your reviews, and Jeff has really given us a lot of great insights today, and I hope that you all value that as well. So we really would appreciate a five star rating wherever you're listening to us, and that you'll come back and hear some more episodes with us. If you know of anyone who ought to be a guest, Jeff, you as well. Love You to refer people to me. I'm always looking for more people to have on because I do believe that everyone in the world is unstoppable if you learn how to accept that and move forward. And that gets back to our whole discussion earlier about failure or whatever, you can be unstoppable. That doesn't mean you're not going to have challenges along the way, but that's okay. So we hope that if you do know people who ought to be on the podcast, or if you want to be on the podcast and you've been listening, step up won't hurt you. But again, Jeff, I want to thank you for being here. This has been a lot of fun, and we really appreciate your time. Thank   Jeffrey Madoff ** 1:03:16 you, Michael, for having you on. It was fun. You   **Michael Hingson ** 1:03:23 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

After managing over $50 million in marketing spend, Mike Hambright reveals the strategies that are driving lead generation success in 2025. Discover why consistency in lead gen is crucial, how inbound channels like SEO and direct mail yield higher ROI, and why cutting marketing budgets can lead to long-term setbacks. Mike emphasizes the importance of targeting distressed sellers and shares how tools like Investor Machine leverage AI and predictive analytics to identify motivated leads. He also discusses the significance of maintaining consistent NAP (Name, Address, Phone number) across online profiles for SEO benefits. Drawing inspiration from the book Who Not How, Mike underscores the value of building the right team to scale your business effectively. For real estate investors aiming to optimize their marketing strategies and achieve sustainable growth, this episode offers actionable insights. Explore more at Investor Fuel. --------------------- Mentioned in This Episode: Investor Fuel A mastermind community for real estate investors seeking growth and scalability. Investor Machine A full-service lead generation platform utilizing AI and predictive analytics to identify motivated sellers. Who Not How by Dan Sullivan and Dr. Benjamin Hardy A book emphasizing the importance of collaboration and finding the right people to achieve business goals. --------------------- Key Quotes: - “If you don't have marketing and you don't have lead gen, you don't have a business.” - “Consistency is what's important. The last thing you should ever cut is lead gen.” - “Inbound lead generation typically has a 200-300% higher return on investment.” - “Mail tends to be the highest profit deals because you can highly target who you send to.” - “SEO leads are even better than pay-per-click because they've come to your site and raised their hand.” - “The best list is mailing to the leads you've already generated.” --------------------- Chapters: 00:00 – Intro 00:10 -- The Hidden Cost of Cutting Lead Gen 02:00 – SEO Basics: Importance of NAP Consistency 03:10 – The Necessity of Consistent Marketing Efforts 05:55 – Addressing Budget Cuts in Marketing 07:19 – Determining Effective Marketing Spend 11:33 – Comparing Inbound vs. Outbound Lead Generation 14:22 – Evaluating Profit per Deal Across Channels 17:13 – The Pitfalls of Inconsistent Marketing 20:13 – Retargeting: Staying Top of Mind with Leads 24:39 – Strategies to Lower Marketing Costs --------------------- ➨Our Evergreen Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Send us a textStop apologizing and start winning with a revolutionary approach to entrepreneurial time management. Have you ever felt like you never truly "shut off" from your business? This exact challenge led me to discover a life-changing system that's already transforming my productivity, clarity, and peace of mind.Drawing from Dan Sullivan's entrepreneurial coaching wisdom, I share how structuring your week around just three types of days creates magical boundaries in your life. Focus Days become your revenue-generating powerhouses—time dedicated exclusively to activities that directly impact your bottom line. Buffer Days provide crucial space for organizing, planning, and administrative tasks that prepare you for success. Perhaps most revolutionary are Free Days—complete disconnection from work to rejuvenate through family time, personal interests, and true rest.After completing an intense track coaching season, I felt like "a big rock had been removed from my aquarium." This newfound space allowed me to reassess how I was structuring my time as both an entrepreneur and Kingdom-minded business leader. The typical entrepreneur's tendency to work late into the night after family goes to bed or constantly think about business even during supposed downtime doesn't have to be your reality.Ready to bring intentional structure to your entrepreneurial journey? This simple yet profound system might be exactly what you need to thrive both professionally and personally. Give it a try and let me know how it transforms your approach to business and life!Connect with me through the link in the show notes if you're curious about family banking and creating a financial legacy that breaks free from traditional banking limitations.Support the show

Nine years. 800 episodes. And one message you can't afford to miss. In this raw and reflective solo episode, Alex Pardo pulls back the curtain on the nine biggest lessons that transformed his business and life so you can shortcut your path to freedom, impact, and fulfillment. Plus, stick around to the end for a major announcement that hints at what's next.   KEY TAKEAWAYS What your schedule and spending reveal about your true priorities How to escape the trap of consuming more info and start doing what moves the needle The overlooked way to build true confidence A powerful reason why you shouldn't stop when things get difficult  The make-or-break skillset no entrepreneur can afford to ignore and who you should be learning from How one relationship can change your business and your life   RESOURCES/LINKS MENTIONED Buy Back Your Time by Dan Martell | Hardcover and Kindle  Who Not How by Dan Sullivan and Benjamin Hardy | Paperback, Hardcover, and Kindle  Business Secrets from the Bible by Rabbi Daniel Lapin | Hardcover Alex Hormozi Russell Brunson  Dan Kennedy   TWEETABLES "Confidence isn't built in your head. It's built in the reps." "Money flows to those who have clarity." "Relationships are the ultimate ROI." "Hustle can be a season, not a lifestyle."

Nathan Payne is the co-founder of Offer on Homes and Investor Drive, a wholesaling investment firm and real estate coaching platform helping investors scale their portfolios the “Painless” way. With a background in door-to-door sales and a passion for autonomy, Nathan has built a thriving real estate business while living his dream lifestyle in rural Ontario. He specializes in wholesaling, flipping, and coaching clients through real-world deals using a hands-on apprenticeship model.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Nathan transitioned from door-to-door sales to real estate after seeking a lifestyle with more autonomy and time freedom. He emphasizes real-world coaching through deal partnerships, not just video courses or information dumps. Wholesaling success comes from embracing rejection, refining your sales process, and staying persistent through messy deals. Building savings and having a support system are critical when transitioning into entrepreneurship. Real estate investing should align with your lifestyle goals—not just financial benchmarks.     Topics From Sales Hustler to Rural Investor Started in door-to-door sales before quitting to launch a real estate business with his roommate. Lacked marketing and deal flow at first, but invested heavily in coaching and mentorship to improve. After seven years in the business, he moved with his family to a farm in Ontario, living a slower, intentional life. Lessons from the Early Grind Faced rejections, lost contracts, and failed deals when first starting. Learned that sales tactics differ between products—urgency pressure may work for cable, not for homes. Paid for mentorship after realizing trial-and-error was too costly and time-consuming. Painless Flipping and Coaching Philosophy Teaches students by reviewing live deals, helping them qualify leads, and even partnering on closings. Emulates an apprenticeship model: direct feedback, ongoing support, and real deal experience. Rejects the passive “info-only” coaching model in favor of outcome-driven partnerships. Living With Purpose, Not Pressure No longer driven by money—prioritizes time with family and coaching a handful of serious clients. Believes success is defined by clarity and self-awareness, not vanity metrics or hustle culture. Coaches students to align investing strategy with lifestyle goals from day one.    

What if the secret to building a vibrant culture starts with redesigning your own life? In this episode of the Build a Vibrant Culture  host Nicole Greer sits down with visionary Ryan Rigterink, author of Redesign Life, to explore how purpose, passion, and personal transformation can shape both individual lives and organizational culture. A tech entrepreneur and thought leader in human-centered AI, Ryan shares the powerful framework behind his Redesign Life process and how leaders can tap into their people's potential through reflection, alignment, and intention.Together, Nicole and Ryan unpack the six core habits for redesigning life, discuss how talent ecosystems and AI are reshaping leadership, and offer actionable strategies for helping people move from burnout to brilliance. Whether you're leading a team or redefining your personal mission, this episode is full of inspiring insights and practical takeaways to help you ignite purpose and lead with clarity.Highlights from this episode:[04:49] – From Toxic to Thriving: Ryan's journey through burnout, reinvention, and purpose management.[10:55] – Superhero vs. Zombie Mindset: How imagination and choice impact our life path.[15:00] – The Six-Step Framework: Prepare, Discover, Understand, Fit, Focus, Balance.[22:22] – Turn to Wonder: Cultivating curiosity as a leadership and life skill.[46:59] – Passion Is Strategy: Why igniting passion is the most underutilized success tactic in organizations.Ryan's book: Redesign Life by Ryan Rigterink: https://a.co/d/5lFryDQAlso mentioned in this episode:The Path by Laurie Beth Jones: https://a.co/d/3veka2OThe Ultimate Secret to Getting Absolutely Everything You Want by Mike Hernacki: https://a.co/d/imOE4VNUnique Ability 2.0 by Strategic Coach (created by Dan Sullivan): https://a.co/d/3q6YvT5Good to Great by Jim Collins: https://a.co/d/1nUqFpIBooks by Howard Thurman: https://www.amazon.com/stores/Howard-Thurman/author/B000APVW8Y?ref=ap_rdr&a…Darryl Bellamy's website: https://fearlessinside.com/The Fearless Revolution by Sandy Gledhill: https://a.co/d/bx54yliConnect with Ryan:Website: https://www.leadersops.com/LinkedIn: https://www.linkedin.com/in/ryan-rigterink-1596107/Facebook: https://www.facebook.com/ryan.rigterinkListen today at www.vibrantculture.com/podcast or your favorite podcast platform!Learn more about Nicole Greer, the Vibrant Coach: https://www.vibrantculture.com/

In this episode of Welcome to Cloudlandia, we kick off by reflecting on a recent trip to the UK, where London's unexpected warmth mirrored the friendliness of its black cab drivers. Our visit coincided with the successful launch of the 10 Times program in Mayfair, which attracted participants from various countries, adding a rich diversity to the event. Next, we delve into the advancements in AI technology, particularly those related to Google Flow. We discuss how this technology is democratizing creative tools, making it easier to create films and lifelike interactions. This sparks a conversation about the broader implications of AI, including its potential to transform industries like real estate through AI-driven personas and tools that enhance market operations. We then shift our focus to the political arena, where we explore the Democratic Party's attempt to create their own media influencers to match figures like Joe Rogan. The discussion centers on the challenges of capturing consumer attention in a world overflowing with digital content, and the need for meaningful messaging that resonates with everyday life. Finally, we touch on aging, longevity, and productivity. We emphasize the importance of staying engaged and productive as we age, inspired by remarkable individuals achieving significant milestones beyond 60. SHOW HIGHLIGHTS In our recent trip to the UK, we experienced the unexpected warmth of London and engaged with the local culture, which included charming interactions with black cab drivers. This atmosphere set the tone for a successful event launch in Mayfair with global participants. We discussed the sparse historical records left by past civilizations, such as the Vikings, and how this impacts our understanding of history, drawing a parallel to the rich experiences of our recent travels. AI advancements, particularly Google Flow, are revolutionizing the creative landscape by democratizing filmmaking tools, allowing for lifelike scenes and interactions to be created easily and affordably. The potential of AI in the real estate market was explored, using the example of Lily Madden, an AI-driven persona in Portugal, which highlights the challenge of consumer attention in an ever-saturated digital content environment. We analyzed the Democratic Party's approach to media influencers in the 2024 election, noting the need for genuine engagement with voters' lives amidst fierce competition for attention in today's media landscape. The discussion shifted to aging and longevity, focusing on productivity and engagement in later years. We emphasized the importance of remaining active and contributing meaningfully past the age of 60. We wrapped up the episode with excitement about future projects, including a new workshop and book, highlighting our commitment to staying creatively engaged and inviting listeners to join us in future discussions. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr sullivan it has to be recorded because it's uh historic thinking it's historic thinking in a historic time things cannot be historic if they're not recorded, that is true, it's like if, uh, yeah, if a tree falls in the forest yeah, it's a real. Dan: It's a real problem with what happened here in the Americas, because the people who were here over thousands of years didn't have recordings. Dean: They didn't write it down. They didn't write it down. Dan: No recordings, I mean they chipped things. Dean: They didn't write it down. Dan: They didn't write it down no recordings, no recordings. Yeah, I mean, they chip things into rock, but it's, you know, it's not a great process really. Dean: I think that's funny, you know, because that's always been the joke that Christopher Columbus, you know, discovered America in 1492. But meanwhile they've been here. There have been people, the sneaky Vikings, and stuff. How do you explain that in the Spaniards? Dan: Yep. Dean: Yeah. Dan: Yeah Well, writing. You know, writing was an important thing. Dean: Yeah, yeah. Dan: We don't know much. We don't, yeah, we really don't know much about the Vikings either, because they didn't they weren't all that great at taking notes. I mean, all the Vikings put together don't equal your journals. Dean: That's true. All the Viking lore's the not what's happening. So it's been a few weeks yeah I was in the uk, we were in the uk for a couple weekends for uh-huh okay, it was great, wonderful weather, I mean we had the very unusual. Dan: It was great, wonderful weather. Dean: I mean we had the very unusual weather for May. It was, you know, unseasonably warm 75, 80, nice bright oh my goodness. Dan: Yeah, really terrific. And boy is the city packed. London is just packed. Dean: And getting packed dirt, huh. Dan: Yeah, yeah, just so many people on the street. Dean: I always, I always laugh, because one time I was there in June which is typically when I go, and it was. It was very funny because I'd gotten a black cab and just making conversation with the driver and he said so how long are you here? And I said I'm here for a week. He said, oh, for the whole summer, because it was beautifully warm here for the whole summer. Yeah, that's so funny, I hear hear it's not quite. Dan: They're fun to talk to. Dean: Oh man for sure. Dan: Yeah, they know so much. Dean: Yes, I hear Toronto. Not quite that warm yet, but get in there I think today is predicted to be the crossover day we had just a miserable week. Dan: It was nonstop rain for five days. Oh my goodness, Not huge downpour, but just continual, you know, just continual raining. Dean: But it speeded up the greening process because I used to have the impression that there was a day in late May, maybe today like the 25th, when between last evening and this morning, the city workers would put all the leaves on the trees like yesterday there were no leaves, and but actually there were. Dan: We're very green right now because of all the rain. Dean: Oh, that's great yeah. Two weeks I'll be there in. I arrived 17th. Dan: Yeah, yeah, I'm trying to think of the date I'm actually arriving. Dean: I'm arriving on the 6th A strategic coach, you're going to be here, yeah we're doing on Tuesday. This month is Strategic Coach. Dan: Yeah, because of fathers. Dean: Right, right, right right, so we're doing. Yeah, so that Tuesday, that's exciting. Dan: Tuesday, Wednesday, Of course, our week is 19th, 18th, I think it's the 17th 17th is the workshop day and we have a garden party the night before and the day I know we have two parties. Dean: Yeah, I love I can't go wrong yeah and hopefully we'll have our table 10 on the. Uh well, we'll do it at the one, we'll do it at the one, that's great. You've been introduced to the lobster spoons. I hear. Dan: It's been good, that's a great little spot. I didn't overdo it, but I did have my two. I had two lobster spoons Okay, they're perfect. Dean: I took one of my teams there about uh, six weeks ago, and we, everybody got two we got two lobster spoons and it was good, yeah, but the food was great service with service was great. Dan: Yeah, yeah, yeah all right. Dean: Well then, we got something I'm excited about. That's great. So any, uh, anything notable from your trip across the pond no, uh, we um jump things up um. Dan: Last October we introduced the 10 times program in London so uh 25 to 30. I think we have 25 to 30 now and uh, so when I was there um last two weeks, it'll be, um, um two weeks or last week no, it was last week. Um, I'm just trying to get my, I'm just trying to get my bearings straight here. When did I get home? I think I got home just this past Tuesday. Dean: This past Tuesday. Dan: So it would have been the previous Thursday. I had a morning session and afternoon session, and in the morning it was just for 10 times and in the afternoon it was just for 10 times and in the afternoon it was for everybody. So we had about 30 in the morning and we had about 120 in the afternoon. Dean: Oh, very nice yeah. Dan: And you know a lot of different places. We had Finland, estonia, romania, dubai, South Africa quite a mix. Quite a mix of people from. You know all sorts of places and you know great getting together great. You know couple of tools. You know fairly new tools A couple of tools, you know fairly new tools and you know good food good hotel, it's the Barclay, which is in. Mayfair. Okay, and it's a nice hotel, very nice hotel. This is the third year in a row that we've been there and you know we sort of stretched their capacity. Dean: 120 is about the upper limit and what they've been to the the new four seasons at uh, trinity square, at tower bridge. It's beautiful, really, really nice, like one of my favorites no, because the building is iconic. I mean Just because the building is iconic. I mean that's one of the great things about the. Dan: Four Seasons. Dean: Yeah, and about London in specific, but I mean that. Four Seasons at. Dan: Trinity it's beautiful, stunning, love it. Yeah, we had an enjoyable play going week um we did four, four, four musicals, actually four, four different. Uh, musicals we were there one not good at all probably one of the worst musicals I've seen um and uh, but the other three really terrific. And boy, the talent in that city is great. You know just sheer talent. Dean: What's the latest on your Personality? Yeah, personality. Dan: Yeah, the problem is that London's a hot spot right now and there's a queue for people who want to have plays there. Oh okay, Actually they have more theaters than Broadway does Is that right On the West End yeah, west End, but they're all lined up. Problem is it's not a problem, it's just a reality is that you have some plays that go for a decade. You know, like Les Mis has been in the same theater now for 20 years. So there's these perennials that just never move. And then there's hot competition for the other theaters, you know I wonder is Hamilton? Dean: there, I don't think so, I just wonder about that actually, whether it was a big hit in the UK or whether it's too close. Dan: Yeah, I'm not entirely sure why it was a great play in the United States. I went to see it, you know. I mean it bears no historical similarity to what the person actually was. Dean: No. Dan: So you know, I mean, if people are getting their history from going to that play, they don't have much history. Dean: That's funny, yeah, and I'm not a rap. Dan: I'm not a fan of rap, so it's not the oh God. I'm not the target, definitely not the target audience for that particular play. But we saw a really terrific one and. I have to say, in my entire lifetime this may have been one of the best presentations, all told. You know talent, plot, everything. It's cook. It's the curious case of Benjamin Button button, which is okay. Yeah, I've seen the movie which you. You probably saw the movie. Dean: I did. Dan: Yeah, and this is Fitzgerald. It's Fitzgerald. Dean: Yes. Dan: And it is just a remarkable, remarkable presentation. They have about, I would say, 15 actors and they're literally on stage for the entire two and a half hours. And they are literally on stage for the entire two and a half hours and they are the music. So every actor can sing, every actor can dance and every actor can play at least one musical instrument. And they have 30 original songs and then you know the plot. And they pull off the plot quite convincingly with the same actors, starting off at age 70, and he more or less ends up at around age 25, and then they very ingeniously tell the rest of the story. And very gripping, very gripping very moving and very gripping, very gripping very moving, beautiful voices done in. Sort of the style of music is sort of Irish. You know it takes place in Cornwall, which is very close to you know, just across the Irish Sea from Ireland. So it's that kind of music. It's sort of Irish folk music and you know it's sort of violins and flutes and guitars and that sort of thing, but just a beautifully, beautifully done presentation. On its way to New York, I suspect, so you might get a chance to see it there. Dean: Oh wow, that's where it originated, in London. Dan: No, yeah, it's just been. It was voted the number one new musical in London for this year, for 2025. Yeah, but I didn't know what to expect, you know, and I hadn't seen the movie, I knew the plot, I knew somebody's born, old and gets younger. Yeah, just incredibly done. And then there's another one, not quite so gripping. It's called Operation Mincemeat. Do you know the story? Dean: No, I do not. Dan: Yeah, it's a true story, has to do with the Second World War and it's one of those devious plots that the British put together during the Second World War, where to this was probably 1940, 42, 43, when the British had largely defeated the Germans in North Africa, the next step was for them to come across the Mediterranean and invade Europe, the British and Americans. And the question was was it going to be Sicily or was it going to be the island of Sardinia? And so, through a very clever play of Sardinia, and so, through a very clever play, a deception, the British more or less convinced the Germans that it was going to be Sardinia, when in fact it was going to be Sicily. And the way they did this is they got a dead body, a corpse, and dressed him off in a submarine off the coast of spain. The body, floated to shore, was picked up by the spanish police, who were in cahoots, more or less, with the germans, and they gave it to the germans. And the Germans examined everything and sent the message to Berlin, to Hitler, that the invasion was gonna be in Sardinia, and they moved their troops to Sardinia to block it. and the invasion of Sicily was very fast and very successful, but an interesting story. But it's done as a musical with five actors playing 85 different parts. Oh my yeah. Dean: Wow, 85 parts. Dan: Yeah. Dean: It sounds like. Dan: I thought, you were describing Weekend at Bernie's Could be. Dean: Could be if I had seen it If I had seen it. It was funny? Dan: Yeah, it's kind of like Weekend at Bernie's right, right, right, I don't know. I don't know what I'm talking about, but I know you are. And three of them were women who took a lot of male parts, but very, very good comic comic actors, and three of them were women who took a lot of male parts, but very, very good comic actors. It's done in sort of a musical comedy, which is interesting given the subject matter. And then I saw a re-revival of the play Oliver about Oliver Twist, a re-revival of the play Oliver about Oliver Twist and just a sumptuous big musical. Big, you know, big stage, big cast, big music, everything like you know Dickens was a good writer. Dean: Yes, um, dan, have you? Dan? Did you see or hear anything about the new Google Flow release that just came out two or three days ago? I have not. I've been amazed at how fast people adopt these things and how clearly this is going to unlock a new level of advancement in AI. Here thing kind of reminded me of how Steve Jobs used to do the product announcement. You know presentations where you'd be on stage of the big screen and then the. It was such an iconic thing when he released the iPhone into the world and you look back now at what a historically pivotal moment that was. And now you look at what just happened with flow from a prompt. So you say what you describe, what the scene is, and it makes it with what looked like real people having real dialogue, real interactions. And so there's examples of people at a car show talking like being interviewed about their thoughts about the new cars and the whole background. Dan, all the cars are there in the conference. You know the big conference setting with people milling around the background noises of being at a car show. The guy with the microphone interviewing people about their thoughts about the new car, interviewing people about their thoughts about the new car. There's other examples of, you know, college kids out on spring break, you know, talking to doing man-on-the-street interviews with other college kids. Or there's a stand-up comedian doing a stand-up routine in what looks like a comedy club. And I mean these things, dan, you would have no idea that these are not real humans and it's just like the convergence of all of those things like that have been slowly getting better and better in terms of like picture, um, you know, pick, image creation and sound, uh, syncing and all of that things and movies, getting it all together, uh, into one thing. And there, within 48 hours of it being released, someone had released a short feature, a short film, 13 minutes, about the moment that they flipped the switch on color television, and it was like I forget who the, the two, uh in the historic footage, who the people were where they pushed the button and then all of a sudden it switched to color, um broadcasting. But the premise of the story is that they pushed the button and everything turned to color, except the second guy in the thing. He was like it didn't turn him to color and it was. He became worldwide known as the colorless man and the whole story would just unfolded as kind of like a mini documentary and the whole thing was created by one guy, uh in since it was released and it cost about 600 in tokens to create the the whole thing and they were uh in the comments and uh, things are the the description like to create that, whatever that was, would have cost between three to $500,000 to create in tradition, using traditional filmmaking. It would have cost three to 500,000 to create that filmmaking it would have cost three to 500,000 to create that. And you just realize now, dan, that the words like the, the, the um, creativity now is real, like the capability, is what Peter Diamandis would call democratized right. It's democratized, it's at the final pinnacle of it, and you can only imagine what that's going to be like in a year from now, or two years from now, with refinement and all of this stuff. And so I just start to see now how this the generative creative AI I see almost you know two paths on it is the generative creative side of it, the research and compilation or assimilation of information side of AI. And then what people are talking about what we're hearing now is kind of agentic AI, where it's like the agents, where where AIs will do things for you right, like you can train an AI to do a particular job, and you just realize we are really like on the cusp of something I mean like we've never seen. I mean like we've never seen. I just think that's a very interesting it's a very interesting thought right now, you know, of just seeing what is going to be the. You know the vision applied to that capability. You know what is going to be the big unlock for that, and I think that people I can see it already that a lot of people are definitely going down the how path with AI stuff, of learning how to do it. How do I prompt, how do I use these tools, how do I do this, and I've already I've firmly made a decision to I'm not going to spend a minute on learning how to do those things. I think it's going to be much more useful to take a step back and think about what could these be used for. You know what's the best, what's the best way to apply this capability, because there's going to be, you know, there's going to be a lot of people who know how to use these tools, and I really like your idea of keeping Well, what would you use it for? Well, I think what's going to be a better application is like so one of the examples, dan, that they showed was somebody created like a 80s sitcom where they created the whole thing. I mean, imagine if you could create even they had one that was kind of like all in the family, or you know, or uh imagine you could create an entire sitcom environment with a cast of characters and their ai uh actors who can deliver the lines and, you know, do whatever. You could feed a script to them, or it could even write the script I think that what would be more powerful is to think. I I think spending my time observing and thinking about what would be the best application of these things like ideas coming. Dan: I think that somebody's going no no, I'm asking the question specifically. What would you, dean jackson, do with it? That's what. That's what I'm saying oh not what? Not what anybody could do with it, but what? Dean: would you? Dan: do with it um well, I haven't. Dean: I haven't well for one let's let's say using it. I, years ago, I had this thought that as soon as AI was coming and you'd see some of the 11 labs and the HN and you'd see all these video avatars, I had the thought that I wonder what would happen. Could I take an AI and turn this AI into the top real estate agent in a market, even though she doesn't exist? And I went this is something I would have definitely used. I could have used AI Charlotte to help me do, but at the time I used GetMagic. Do you remember Magic, the task service where you could just ask Magic to do? Dan: something, and it was real humans, right. Dean: So I gave magic a task to look up the top 100 female names from the 90s and the top 100 surnames and then to look for interesting combinations that are, you know, three or four syllables maximum and com available so that I could create this persona, one of the ones that I thought, okay, how could I turn Lily Madden Home Services into? How would you use Lily Madden in that way? So I see all of the tools in place right now. So I see all of the tools in place right now. There was an AI realtor in Portugal that did $100 million in generate $100 million in real estate sales. Now that's gross sales volume. That would be about you know, two or $3 million in in revenue. Yeah, commissions for the thing. But you start to see that because it's just data. You know the combinations of all of these things to be able to create. What I saw on the examples of yesterday was a news desk type of news anchor type of thing, with the screen in the background reporting news stories, and I immediately had that was my vision of what Lily Madden could do with all of the homes that have come on the market in Winter Haven, for instance, every day doing a video report of those, and so you start to see setting up. All these things are almost like you know. If you know what I say complications, do you know what? Those are? The little you know? All those magical kind of mechanical things where the marble goes this way and then it drops into the bucket and that lowers it down into the water, which displaces it and causes that to roll over, to this amazing things. I see all these tools as a way to, in combination, create this magical thing. I know how to generate leads for people who are looking for homes in Winter Haven. I know how to automatically set up text and email, and now you can even do AI calling to these people to set them on an email that every single day updates them with all the new homes that come on the market. Does a weekly, you know video. I mean, it's just pretty amazing how you could do that and duplicate that in you know many, many markets. That would be a scale ready algorithm. That's. Dan: That's one thought that I've had with it yeah, you know the the thing that i'm'm thinking here is you know, I've had a lot of conversations with Peter over Peter Diamandis over the years and I said you know, everything really comes down to competition, though. Dean: Everything really comes down to competition though. Dan: The main issue of competition is people's attention, the one thing that's absolutely limited. Everybody talks everything's expanding, but the one thing that's not expanding and can't expand is actually the amount of attention that people have for looking at things you know, engaging with new things. So for example. You asked me the question was I aware of this new thing from Google? From Google and right off the bat, I wouldn't be because I'm not interested in anything that Google does. Period, period, so I wouldn't see it. But I would have no need for this new thing. So this new thing, because what am I going to do with it? Dean: I mean, I don't know. But I recall that that was kind of your take on zoom in two months. Dan: Yeah but, uh. But if the cove, if covet had not happened, I would still not be using zoom yeah, yeah, because there was nobody. There was nobody at the other end that's exactly right. Dean: You didn't have a question that Zoom was the answer to. Dan: Yeah. And I think that that's the thing right now is we don't have a question that the new Google Flow Because this seems to me to be competition with something that already exists, in the sense that there are people who are creating, as you say, $500,000 versions of this and this can be done for $600. Dean: Well, in that particular field, now I can see there's going to be some fierce competition where there will be a few people who take advantage of this and are creating new things advantage of this and are creating new things, and probably a lot of people are put out of work, but not I. I what is so like? Dan: uh, you know, no, and it's not it's not based on their skill and it's it's on their base. There's no increase in the number of amount of attention in the world to look at these things. Dean: There's no increase there's no increase of attention. Yes, the world to look at these things. Dan: There's no increase. There's no increase of attention. Dean: Yes, which it's so eerily funny, but in my journal last night, after watching a lot of this stuff, I like to look at the edges of this and my thought exactly was that this is going to increase by multiples the amount of content that is created. But if I looked at it, that the maximum allowable or available attention for one person is, at the maximum, 16 hours a day, if you add 100% of their available attention bandwidth, you could get 1, 1000 minutes or 100 of those jacksonian units everybody that we only have those. We only have 110 minute units and we're competing. We're competing against the greatest creators ever Like we're creating. We're competing against the people who are making the tippy top shows on Netflix and the tippy top shows on any of these streaming things. I don't think that it's, I think, the novelty of it to everybody's. It's in the wow moment right now that I think everybody's seeing wow, I can't believe you could do this. And it's funny to look at the comments because everybody's commenting oh, this is the end of Hollywood, hollywood's over. I don't think so. Dan: Hollywood's been kind of over for the last five or ten years. I mean it's very interesting. I think this is a related topic. I'm just going to bounce it off you. The Democratic Party has decided that they have to create their own Joe Rogan, because they now feel that Joe Rogan as a person, but also, as you know, a kind of reality out in the communication world tipped the election in 2024. Dean: Who have they nominated? Dan: Yeah, that Trump being on Joe Rogan and a few other big influencers was the reason, and so they're pouring billions of dollars now into creating their own Joe Rogans. But the truth of it is they had a Joe Rogan. He was called Joe Rogan and he was a Democrat. Dean: Yeah, and he was a Democrat. Dan: Yeah, so you got to work out the problem. Why did Joe Rogan Democrat become Joe Rogan Republican is really the real issue question. And they were saying they're going to put an enormous amount of money into influencers because they feel that they have a fundamental messaging problem. Dean: Look how that worked out for them, with Kamala I mean they had all the A-listers. Dan: Well, they had $2 billion I mean Trump spent maybe a quarter of that and they had all the A-listers. They had Oprah. They had, you know, they had just Beyonce, they just had everybody and it didn't make any difference. So I was thinking about it. They think they have a messaging problem. They actually have an existential problem because nobody can nobody can figure out why the democratic party should even exist. This is the fundamental issue why, why, why should a party like this even exist? Dean: I I can't I? Dan: I don't know, I mean, can you answer the question? I can't answer the question I really don't know why this party actually exists. So it's a more fundamental problem to get people's attention. They have no connection, I think, with how the majority of people who show up and vote are actually going about life, are actually going about life. So you have these new mediums of communication and I'm using Google Flow as an example but do you actually have anything to communicate? Dean: Right, it all definitely comes down to the idea. It's capability and ability. I think that that's where we get into the capability column in the VCR formula. That capability is one thing is why I've always said that idea is the most valuable, you know? Dan: um, yeah, because you know, execution of a better idea, a capability paired with a better ability, is going to create a better result but if it's just a way of selling something that people were resisting buying and they were resisting buying in the first place have you really? Dean: made it. Dan: Have you really made a breakthrough? Dean: Have you really made a breakthrough? That was my next journey in my journal was after I realized that. Okay, first of all, everybody is competing for the same 1,000 minutes available each day per human for attention each day per human for attention, and they can't you know, do you can't use all of that time for consuming content there has to be. They're using, you know, eight hours of it for, uh, for working, and you know four hours of it for all the stuff around that, and it's probably, you know, three or four hours a day of available attention. Dan: Boy, that would be a lot. Dean: I think you're right, like I think that's the thing. I'm just assuming that's the, you know, that's the. Well, when you, you know, in the 50s, Dan, what was the? I mean that was kind of the. There was much less competition for attention in the 50s in terms of much less available, right, like you look at, I was thinking that's the people you know, getting up in the morning, having their breakfast, getting to work, coming home, having their dinner and everybody sitting down watching TV for a few hours a night. That's. That seems like that was the american dream, right? Or they were going bowling or going, uh, you know it was the american habit yeah, that's what I meant. That that's it exactly, exactly. The norm, but now, that wasn't there were three channels. Yeah, and now the norm is that people are walking around with their iPhones constantly attached to drip content all day. Dan: Well, I don't know, because I've never Not. Dean: you drip content, all well. Dan: Well, I don't know, because I've never not you and I have never. I've never actually done that, so I don't actually, I don't actually know what, what people are do, I do know that they're doing it because I can? I can observe that when I'm in any situation that I'm watching people doing something that I would never do. In other words, I can be waiting for a plane to leave, I'm in the departure lounge and I'm watching, just watching people. I would say 80 or 90 percent of the people. I'm watching are looking at their phones, yeah, but. Dean: I'm not, but I'm not yes, yes, I'm actually. Dan: I'm actually watching them and uh, wondering what are they? Doing why? Dean: no. Dan: I'm. I'm wondering why they're doing what they're doing. Yeah, yeah, yeah. And, for example, I never watch the movie when I'm on an airplane, but I notice a lot of people watching the screen. Yeah, so, and you know, if anything, I've got my Kindle and I'm reading my latest novel. Yes, that's basically what I'm doing now, so so, you know, I think we're on a fundamental theme here is that we talk about the constant multiplication of new means to do something. Constant multiplication of new means to do something, but the only value of that is that you've got someone's attention. Yes, and my thing, my thinking, is that google flow will only increase the competition for getting yes, attention, attention that nobody, nobody's getting anyway. Dean: That's exactly right, that's it. And then my next thought is to what end? Dan: Well, they're out competing some other means. Dean: In other words, there's probably an entire industry of creating video content that has just been created, too, based on this new capability. I so I just think, man, these whole, I think that you know, I'm just, I'm just going. Dan: I'm just going ahead a year and we just got on our podcast and it'll be you. It won't be me. Dan did you see what such and such company just brought out? And I'll tell you, no, I didn't. And they say this is the thing that puts the thing I was talking about a year ago completely out of. Dean: Isn't that funny, that's what I'm seeing. It probably was a year ago that we had the conversation about Charlotte. Dan: Well, no, it was about six months ago. I think it was six months ago. Dean: Maybe yeah. Dan: But we were talking about Notebook, we were talking about Google. Dean: Notebook. Dan: I had one of my team members do it for me three or four times and then I found that the two people talking it just wasn't that interesting. It really didn't do it so I stopped't want to be dismissive here and I don't want to be there but what if this new thing actually isn't really new because it hasn't expanded the amount of tension that's available on the planet? Dean: biggest thing you have to, the biggest thing that you have to increase for something to be really new is actually to increase the amount of human attention that there is on the planet, and I don't know how you do that because, right, it seems to be limited yeah, well, I guess I mean you know, one path would be making it so that there it takes less time to do the things that they're spending their time other than it seems to me, the only person who's got a handle on this right now is Donald Trump. Dan: Donald seems to have a greater capacity to get everybody's attention than anyone anyone in my lifetime. Mm-hmm, yeah, he seems to have. Dean: I mean you look at literally like what and the polarizing attention that he gets. Like certainly you'd have to say he doesn't care one way or the other. Dan: He doesn't really care love or love, love or hate. He's kind of got your attention yeah one thing that I'm. He's got Canada's attention yeah. Dean: I mean really. Dan: That and $7 will get you a latte today getting. Canada's attention. Dean: It won't get you an. Americano, but it'll get you a Canadiano, okay. Dan: Yeah, it's so funny because I just I've created a new form and. I do it with perplexity it's called a perplexity search and give you a little background to this. For the last almost 20, 25 years 24, I think it is I've had a discussion group here in Toronto. Dean: It's about a dozen people. Right. Dan: And and every quarter we send in articles and then we create an article book, usually 35, 40 articles, which is really interesting, and it's sort of the articles sort of represent a 90 to 180 day sense of what's going on in the world. You know, you kind of get a sense from the articles what was going on in the world and increasingly, especially since AI came out. I said, you know, these articles aren't very meaty. They don't know it's one person's opinion about something or one person's. You know, they've got it almost like a rant that they put into words about some issues so what I? resorted to is doing perplexity search where, for example, I have one that I've submitted. This was the week when we had to submit our articles and we'll be talking about them in July, the second week of July. So they have to be formatted, they have to be printed. July, so they have to be formatted, they have to be printed, they have to be the book has to be put together and the book has to be sent out. Usually, everybody has about four weeks to read 35 articles. So my articles I have four articles this time and they all took the form, and one of them was 10 reasons why American consumers will always like their gas-fueled cars. Okay, and there were 10 reasons. And then I say, with each of the reasons, give me three bullet point, statistical proof of why this is true. And it comes out to about five pages, and then I have it write an introduction and a conclusion. This is a format that I've created with Propoxy. It takes me about an hour to start, to finish, to do the whole thing, and I read this and I said this is really, really good, this is really good. You know this is very meaty, you know it's got. You know it's just all fact, fact, fact, fact, fact, and it's all put together and it's organized. So I don't know what the response is going to be, because this is the first time I did it, but I'll never get an article from the New York Times or an article from the Wall Street Journal again and submit it, because my research is just incredibly better than their research, you know. And so my sense is that, when it comes to this new AI thing, people who are really good at something are going to get better at something, and that's the only change that's going to take place, and the people who are not good at something are going to become it's going to become more and more revealed of how not good they are. Yeah, yeah, like the schmucks are going to look schmuckier, the schmuckification of America and you can really see this because it's now the passion of the news media in the United States to prove how badly they were taken in by the Biden White House, that basically he, basically he wasn't president for the last four years, for the last four years there were a bunch of aides who had access to the pen, the automatic pen where you could sign things, and now they're in a race of competition how brutally and badly they were taken in by the White House staff during the last four years. But I said, yeah, but you know, nobody was ever seduced who wasn't looking for sex. You were looking to be deceived. Yeah, you know, all you're telling us is what easily bribe-able jerks you actually are right now, and so I think we're. You know. I'm taking this all back to the start of this conversation, where you introduced me to Google Flow. Yeah, and I'll be talking to Mike Koenigs in you know a few days, and I'm sure Mike is on to this and he will have Mike, if there's anybody in our life who will have done something with this. Dean: it's Mike Koenigs that's exactly right. Dan: You're absolutely right. Dean: Yeah. Dan: Mike will have three or four presentations using this. Yes, but the big thing I come down to. What do you have that is worth someone else's attention to pay attention to? Do you have something to communicate? Dean: Do you have something to communicate that? And my sense is it can only be worth their time if it's good for them to pay attention to you for a few minutes. You're exactly right, that is an ability. Do you have the ability to get somebody's attention? Because the capability to create that, content is going to be. Dan: There's's going to be only a few people at the tippy top that have well, that's not going to be the issue that's not going to be the issue that's not going to be the issue, that's the how is taken care of. Yes, that's exactly it. The question is the why? Dean: yes, I put it, you were saying the same thing. I think that that it's the what I just said, the why and the what. Why are we? What? To what end are we doing this? And then, what is it that's going to capture somebody's attention? Uh, for this, and I think that that's yeah, I mean, it's pretty amazing to be able to see this all unfold. Dan: Hmm. Dean: You know, yeah, yeah. But there's always going to be a requirement for thinking about your thinking and the people who think about their thinking. I think that people this is what I see as a big problem is that people are seeing AI as a surrogate for thinking that oh what a relief I don't have to think anymore. Dan: Yeah. Dean: I saw a meme that said your Gen Z doctors are cheating their way through medical school using chat GPT. Probably time to start eating your vegetables, it's probably time to start living healthily. Exactly yes. Dan: It's very interesting. I was interviewed two or three days ago by New Yorker magazine actually. Dean: Really Wow. Dan: Fairly, and it was on longevity. Dean: OK, because you're on the leaderboard right. Dan: The longevity, yeah, and, and they had interviewed Peter Diamandis and they said you ought to talk to Ann Sullivan, nice guy, the interviewer. I said the biggest issue about, first of all, we're up against a barrier that I don't see any progress with, and that is that our cells reproduce about 50 times. That seems to be built in and that most takes us to about 120,. You know, and there's been very few. We only have evidence of one person who got to 120, 121, 122, a woman in France, and she died about 10 years ago. I do think that there can be an increase in the usefulness of 120 years. In other words, I think that I think there's going to be progress in people just deciding well, I got 120 years and I'm going to use them as profitably as I can, and I said that's kind of where I that's kind of where I am right now and, uh, I said, uh, I have this thing called one 56, but the purpose of the one 56 is so that I don't, um, uh, misuse my time right now. Right, that's really, that's really the reason for it. And I said you know, at 81, I'm doing good. I'm as ambitious as I've ever been. I'm as energetically productive as I've ever been. That's pretty good. That's pretty good because when I look around me, I don't see that being true for too many other people and see that being true for too many other people. It was really, really interesting, I said, if we could get half the American population to be more productive from years 60 to 100, a 40-year period. I said it would change the world. It would totally change the world. So I said the question is do you have actually anything to be usefully engaged with once you get to about 60 years old? Do you have something that's even bigger and better than anything you've done before? And I said you know, and my sense is that medicine and science and technology is really supporting you if you're interested in doing that. But whether it's going to extend our lifetime much beyond what's possible right now. I said I don't think we're anywhere near that. Dean: I don't either. Yeah, I think you look at that, but I think you hit it on the head. That of the people who are the centenarians, the people who make it past a hundred. They're typically, they're just hung on. They made it past there but they haven't really had anything productive going on in their life for a long time since 85 years old, very rare to see somebody. Uh, yeah, you know, I mean you think about Charlie Bunger, you know, died at 99. And you look at, norman Lear made it to 101. And George Burns to 100. But you can count on one hand the people who are over 80 that are producing. Yeah, you're in a rare group. Where do you stand on the leaderboard right now? Dan: I was number 12 out of 3,000. That was about four months ago. Dean: That was about four months ago. Dan: I only get the information because David Hasse sends it to me. My numbers were the same. In other words, it's based on your rate of aging. Dean: That's what the number is when I was number one. Dan: the number, was this, and my number is still the same number. And when I was number one, the number was this and my number is still the same number. It just means that I've been out-competed by 11 others, including the person who's paying for the whole thing, brian Johnson. But you know useful information, yeah. Dean: But you know useful information. Dan: Yeah, you know and you know. But the big thing is I'm excited about the next workshop we're doing this quarter. I'm excited about the next book we're writing for this quarter. So so I've always got projects to be excited about. Dean: I love it All righty, I love it Alrighty. Okay, dan, that was a fun discussion. I'll be back next week, me too. I'll see you right here. 1:03:42 - Dan: Yeah, me too. Awesome See you there. Okay, bye, bye,

Many entrepreneurs use negatives to make a sale. But why sell fear when you can sell opportunity, and why sell pain when you can sell growth? Dan Sullivan reveals why positive messaging attracts the best clients, how ambition fueled by principles keeps you young, and why your community determines your growth. Learn why the most successful entrepreneurs never retire—they just keep reinventing themselves. Here's some of what you'll learn in this episode:How selling is both an intellectual and emotional activity.Why fear isn't something to avoid—but a sign you're growing.The mindset shift that keeps successful entrepreneurs innovating.How Strategic Coach® accelerates growth for already successful entrepreneurs.The surprising link between ambition, aging, and fulfillment (and how to stay "young" at any stage).  Show Notes: Most sales pitches use fear—but fear attracts the wrong clients and limits your growth. Selling has two parts to it: intellectually connecting people to a desirable future result, andthen emotionally engaging them to take action to achieve that future result. To be effective, a sales pitch has to be both convincing and compelling. Instead of pitching that you can remove a negative, focus your pitch on amplifying something positive. You're ambitious because of your passion. You'd like to see your passion have an impact out in the world. Who you surround yourself with determines your trajectory: growth-oriented people keep you young, while stagnant people age you. Status entrepreneurs, as opposed to growth entrepreneurs, eventually run out of ambition. Ambition is driven by strategy. Growth is driven by principles. Your principles are your way of being. The moment you retire from fear, you also retire from excitement. Fear and pain go together, as do opportunity and growth. The biggest thing you're putting at risk when you're growing is your own past. In the Strategic Coach community, you're not the exception—you're the norm.  Resources: 10xTalk Podcast with Dan Sullivan and Joe Polish Anything And Everything Podcast with Dan Sullivan and Jeffrey Madoff The Mindset Scorecard by Dan Sullivan The 4 C's Formula by Dan Sullivan Growing Great Leadership by Dan Sullivan

Send us a textMost agency owners build a business around their skills—then hit a ceiling when those same skills become their greatest limitation. In this episode, I sit down with Drew Larison, founder of Five Door Media, to unpack the real shift that unlocked scale in his agency: moving from overwhelmed operator to visionary CEO. For leaders navigating growth, structure, and team development, this conversation cuts to the heart of what it truly means to lead at scale.Drew shares how implementing EOS wasn't just a process upgrade—it was a complete redefinition of leadership inside his agency. We explore the emotional friction of letting go, the identity shift that comes with the visionary seat, and the difference between running campaigns and building a company that multiplies impact through people. You'll hear how his Five Door Method clarified client results, why his agency now audits client sales calls to improve performance, and what it looks like to create a framework that empowers scale without sacrificing culture.This is a must-listen for agency founders who feel the weight of growth and know they need to shift from operator to architect. And near the end, Drew shares a powerful leadership story from his family that reframes everything we think we know about legacy, loyalty, and what truly defines a great leader.Connect with Drew LarisonFollow Drew at @MrDrewLarison on Instagram or LinkedIn, and learn more at fivedoormedia.com. Be sure to check out The Five Door Media Podcast for deep-dive agency growth strategies.Books MentionedCrush It by Gary Vaynerchuk10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy  

This is part two of my favorite books list — we'll call it volume 10. Today we're getting straight to it. These are all great books I think you should read. Let's keep it going. Show Notes:  [02:11]#5 No BS Time management for entrepreneurs, written by Dan Kennedy.  [07:36]#6 10x is easier than 2x by Benjamin Hardy and Dan Sullivan.  [14:18]#7 The Four Hour Work Week by Tim Ferriss.  [19:14]#8 Are you smart enough to work at Google? by William Poundstone. [23:10]Recap Next Steps: ---

Wayne Courreges III is a Marine Corps veteran and the founder of CRI Partners, a real estate investment firm focused on building generational wealth through multifamily and entrepreneurial assets. After a 16-year career in asset and property management with CBRE, Wayne transitioned full-time to real estate investing in 2023. He now leads a $50M portfolio that spans value-add multifamily, RV/boat storage development, and strategic commercial projects in Texas and the Southeast.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Wayne's journey from Marine Corps to CBRE to full-time real estate entrepreneur was fueled by long-term vision and layered income streams. Asset management and development experience allowed him to take calculated risks while building CRI Partners. His model includes multifamily investments (80%) and entrepreneurial projects like RV/boat storage and mixed-use developments (20%). For passive investors, education is key—ask the right questions, vet the sponsor, and understand the deal before wiring money. Taking action and surrounding yourself with experienced mentors are essential to building momentum and avoiding costly mistakes.     Topics From W-2 to Full-Time Investor Started investing while working in commercial real estate at CBRE. Created income through asset management fees, acquisition fees, and development work before making the leap. Made the switch when he realized he couldn't serve both CBRE clients and investors at the level they deserved. Why Multifamily Is Still the Foundation 80% of his portfolio is traditional value-add multifamily across Houston and San Antonio. Focuses on deals in strong, secondary markets with stable rent growth and access to workforce housing. Prioritizes transparency, conservative underwriting, and investor trust. Entrepreneurial Investments: RV, Boat & Business Storage Developed a 20x50 enclosed storage facility based on lessons from a successful Huntsville, AL deal. Business tenants include HVAC companies, disaster response teams, stagers, athletic companies, ranchers, and state agencies. Facility design and location (highway visibility, 100k+ population) drive demand and retention. Diversification Through Local Development Acquired and rezoned 12 acres for a 150-unit multifamily development and SpringHill Suites hotel in Bryan, TX. Emphasizes that high-risk projects like these are only pursued when they're local and manageable. Maintains a disciplined approach—stabilize one asset before scaling the next. Educating Passive Investors Created PassiveInvestorCoaching.com to help LPs learn how to vet sponsors, markets, and opportunities. Teaches how to assess underwriting, ask better questions, and avoid the most common mistakes. Encourages LPs to start small and grow confidence through informed investing.    

This week we're excited to present a conversation from the 62nd New York Film Festival with Northern Lights directors John Hanson & Rob Nilsson and cast members Susan Lynch & Joe Spano. This conversation was moderated by NYFF62 Revivals programmer Dan Sullivan. An NYFF62 Revivals selection, Northern Lights is currently playing at Film at Lincoln Center, courtesy of Kino Lorber. Get tickets at filmlinc.org/lights Winner of the Camera d'Or at the 1979 Cannes Film Festival, the sui generis Northern Lights marks one of the most moving and committed works of political cinema from the late 1970s. Dramatizing the formation of the populist Nonpartisan League in North Dakota in the mid-1910s, Northern Lights captures the plight of immigrant Dakotan farmers as they toil and struggle against the combined forces of industry and finance. Amid this class tension, two young lovers find themselves swept up in the tide. Shot on location (on grain-rich black-and-white 16mm) in the dead of winter and featuring an astonishing cast of non-professional actors, this handmade masterpiece remains a stirring monument to collectivity.

The Memorial Tournament presented by Workday, has grown into one of the most prestigious stops on the PGA Tour — and one of Columbus' most anticipated summer traditions. In this episode, Boxer and Sarah sit down with Dan Sullivan, Managing Partner at HNS Sports Group and Executive Director of the Memorial Tournament presented by Workday, to talk about the tournament's legacy, the ongoing influence of Jack Nicklaus, and what makes the event so much more than just world-class golf. From enhancing the fan experience to driving sustainability and community impact, Dan shares how the Memorial Tournament presented by Workday continues to shape the future of sports and hospitality in Columbus.

Dan Sullivan and Peter Diamandis explore the transformative impact of technology on government efficiency and the significant reduction in government bureaucrats, noting that despite the decrease, public service levels have remained stable. The conversation expands beyond government to address the broader implications of reducing bureaucracy within large organizations, particularly in the medical field, where the growth of bureaucratic roles has outpaced that of physicians. In this episode: The exponential growth of bureaucracy in various sectors, particularly healthcare, where the number of bureaucrats has increased dramatically compared to the slow growth of physicians, indicating a need for AI to improve efficiency. While white-collar jobs are at risk due to automation and AI, blue-collar jobs may remain more secure for the time being, although this could change with advancements in humanoid robotics. The potential for humanoid robots to become affordable and widely used in homes is discussed, with predictions that they could cost around $20,000 to $30,000, making them accessible for leasing and enhancing daily life.

Send us a textWhat if you could sit down with the investor who decides whether to fund or pass on a digital agency—and ask him exactly what he looks for?In this episode, I do just that with Steve Walsh, private equity investor and founder of Bison Equity Group. With over 30 years of experience evaluating entrepreneurs and structuring capital strategies, Steve breaks down why most agencies aren't investor-ready, what separates scalable leadership from burnout-driven hustle, and how recurring revenue models change the game when you're building something beyond yourself.We talk about what makes a founder fundable, why capital can kill growth if it comes too soon, and what leadership mindset shifts are required to transition from fulfillment-mode operator to strategic CEO. For agency owners thinking about growth, systemization, or preparing for an eventual exit, this conversation delivers clarity, insight, and hard truths that most don't hear until it's too late.Whether you've already crossed the 7-figure mark or are on your way there, this episode is a roadmap to becoming the kind of leader—and building the kind of business—that investors want to bet on.Books MentionedThink and Grow Rich by Napoleon HillThe Way of the Superior Man by David Deida10X Is Easier Than 2X by Dan Sullivan & Dr. Benjamin HardyFlip the Switch by Coach Micheal BurtConnect with Steve WalshAccess capital strategy tools and grab Steve's book Make the 10X Leap at BisonEquityGroup.com, or connect with him directly at steve@bisonequitygroup.com.

Do you ever feel like your team is just going through the motions, missing that spark of connection? Are you noticing behavior that might be quietly undermining your culture? In this episode of Team Success, Shannon Waller dives into a crucial topic that can transform the way you interact with your team to create loyalty and trust. Tune in to learn how to enhance your team's long-term performance through transformational behavior. Download Episode Transcript Show Notes: Transactional Behavior: Focuses on what can be obtained from others, treating them as mere tools or cogs in a machine. Transformational Behavior: Prioritizes growth, partnership, and collaboration, treating others as human beings and fostering a sense of togetherness. Examples Of Transactional Behaviors: Ignoring people in passing. Only reaching out when you need something. Skipping “please” and “thank you.” Being all business all the time. Evaluating people only by their outputs. Acting like hierarchy means superiority. Focusing on tasks rather than the purpose. Dropping tasks on others without context. Treating other people's time as expendable. Being performative or fake. Failing to give feedback. Protecting turf or withholding information. Transformational Practices: Acknowledge and greet people. Show genuine interest in others' lives and well-being. Use polite language and express gratitude. Bring your whole, most evolved self to work. Recognize efforts and learning, not just results. Treat everyone as a peer and partner. Connect tasks to the larger purpose. Provide context for tasks and decisions. Respect others' time by being punctual and prepared. Be authentic and own up to mistakes. Offer constructive coaching. Share information freely and foster a culture of abundance. “People are sharp. Teams are well-rounded.” —Donald O. Clifton “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou To show up as a great team builder, as a great culture builder, as someone who is building the future of your company, examine these areas of your own behavior and take action immediately. Resources: “Taking Control Of Your Ego With Bestselling Author & Speaker Cy Wakeman,” Team Success Podcast 127 “The Referability Habits Mindset” free PDF download CliftonStrengths® website “The Entrepreneurial Attitude” free PDF download Simon Sinek's TEDx Talk “Start With Why” The Impact Filter™ download Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy

Let's explore a refreshingly simple approach to organizing your coaching business using the SPASM method (Sort, Purge, Assign Homes, Set Limits, Maintain). Tracy Hoth shares how she transformed from a stay-at-home mom helping friends organize their homes to becoming a sought-after business systems expert for coaches and online entrepreneurs. This episode reveals practical strategies for creating an organized digital foundation for your coaching practice while addressing the mindset shifts needed to maintain order and reduce overwhelm.Get booked on 5 podcasts in 90 days? Email info@candymotzek.com with the subject PODCAST Episode Highlights:The SPASM method: A five-step system that works for organizing anything from digital files to physical spacesThe five essential folders every coaching business needs: Operations, Marketing, My Content, Education, and ClientsWhy being "organized" simply means knowing what you have and being able to find it when you need itHow shame around disorganization can hold coaches back from scaling their practicesThe "Power of One" concept: choosing a single home for your business files and systemsWhy new coaches should prioritize organizing their digital foundation earlyThe importance of taking small, consistent steps rather than trying to organize everything at onceHow getting organized in your business often leads to positive changes in other areas of lifeThe intersection between practical organization systems and mindset workTips for maintaining organization by tying maintenance to existing habits Featured on This Show:How to Work with Me: Click here to find out how to work with meFree Resources: Click here to access valuable free resources for coachesInstagram: https://www.instagram.com/candymotzek/LinkedIn: https://www.linkedin.com/in/candy-motzek/Read the Book: The Gap and The Gain, Dan Sullivan and Dr Benjamin HardyTracy HothTracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business. She hosts the globally ranked Organized Coach Podcast and is the creator of Organized Coach Academy, where she helps coaches and online business owners become organized CEOs.Website: https://simplysquaredaway.com/LinkedIn: https://www.linkedin.com/in/tracyhoth/Instagram: https://instagram.com/tracyhothFree Gift: https://simplysquaredaway.com/5files Did you know you can support the show? It's easy to do, just click this

Dan Sullivan and Joe Polish dive into the Entrepreneurial framework “Make it up, make it real, make it recur” and explore how true innovation is built and scaled. They also unpack the ethics of creation vs. imitation, the power of collaboration, and how to know when it's time to walk away. Here's a glance at what you'll discover in this episode: The 3-Part Formula That Separates Real Entrepreneurs From Wannabes: Most Entrepreneurs get stuck in the idea stage or fall into a cycle of “starting and stopping.” Dan reveals his powerful framework that helps Entrepreneurs turn ideas into reality and create repeatable success. The Hidden Business Killer That Could Be Right Under Your Nose: Dan talks about the surprising factor that secretly derails more businesses than bad products, poor marketing, or lack of funding... The Collaboration Formula That Turns Pure Creativity Into a Money-Making Machine: Some people are brilliant at making things up, but they fail at making it real. Others can build great systems, but they lack vision. Dan and Joe discuss a case study of a creative genius and his business-savvy partner—one who was lost in artistic chaos, the other who turned the vision into a thriving company. If you've ever struggled to turn ideas into income, this might be the missing link... Why "Swipe & Deploy" Might Be Costing You More Than You Think: In an era where “funnel hacking” and copying competitors is glorified, Dan and Joe pull back the curtain on what's really happening behind the scenes. They expose the fine line between smart modeling and outright theft—and why Entrepreneurs who rely on copying are unknowingly building a house of cards that's bound to collapse. How to Avoid the #1 Mistake That Ruins Great Business Collaborations: Ever entered into a business partnership that started off exciting… only to turn into a nightmare? Dan and Joe unpack why most partnerships fail, the critical elements of a successful collaboration, and why the worst ship you can board is a partnership—unless you follow this ONE KEY RULE... The Uncomfortable Truth About Knowing When to Walk Away: Most Entrepreneurs know when to fire an employee. But what happens when YOU are the bottleneck? Dan shares a rare behind-the-scenes story of walking away from a million-dollar project—and why knowing when to “fire yourself” can be the ultimate power move. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.