Podcast appearances and mentions of dan sullivan

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

What if you could clone your best team member... without ever hiring a new one?This is Part 2 of my live talk at the “Your Best Life” event in Las Vegas — and if you liked Part 1, buckle up.In this episode, I show you exactly how I'm using Ai to automate hiring, build new brands, write entire books, and even create full-blown software platforms in a single weekend.(Yes, really.)You'll hear how I replaced an outgoing integrator in 24 hours with a unicorn hire… then hired her #2 the very next day — using nothing but a ChatGPT prompt and my network.And I'll walk you through the four-part system I'm using to:Build productsWrite booksAutomate contentScale high-ticket offers……with fewer people, more profit, and less BS.KEY INSIGHTS & TAKEAWAYSThe Ai-Enhanced Hiring Hack Discover how I used ChatGPT to write a “unicorn” job ad in my own voice — and filled a mission-critical integrator role in less than 24 hours (plus her #2 the day after that).Shake-the-Trees Campaigns & High-Ticket Upsells Find out how I help businesses instantly generate high-value offers from their existing clients — including one health biz that went from $2K/year clients to $30K+ in days.Ai-First Content Workflows I show you how to build 10-slide social posts, dynamic presentations, entire books, and even functional software from a single blob of input.NotebookLM: Your Ai Brain-in-a-Box Train your own private AI with your content, and generate summaries, prep docs, legal training, customer research, or even synthetic podcast episodes in minutes.The $1K Cup of Coffee Funnel (Revealed) I break down the full-funnel that turns $1,000 consults into $100K+ clients. (It's not theory. It's working right now.)Synthetic Everything — And What It Means for You From podcast hosts to interactive demos and training tools, AI is cloning creators and coders faster than we can keep up. I'll show you how to ride the wave before it crashes over you.TIME STAMPS[00:00:00] Opening Shares from the RoomBreakthroughs from Part 1 – plus how attendees are already using the tools to build faster and smarter.[00:03:00] Ai for Personal Development, Hiring, and “Leverage Me”How one prompt wrote my integrator job ad, attracted a unicorn hire, and ensured I'll never get caught unprepared again.[00:06:56] Genspark Demo – Instant Content for Any BusinessFrom websites to social carousels and presentations – see how I create client-ready content in real time.[00:11:18] Shake-the-Trees Campaigns & High-Ticket UpsellsThe “Category of One” positioning and ICP framework that helps any business go from $2K to $30K offers with their best existing clients.[00:12:47] Training Your Own Ai with NotebookLMThe step-by-step on building your private Ai assistant – trained on your best sales calls, assets, docs, or books.[00:15:59] Real-Time Summaries and PodcastsHow to prep for meetings, summarize deals, and create conversational synthetic podcasts that talk back to you.[00:19:06] Ethics, Accuracy, and The Speed of TrustSynthetic content vs. real trust – why the winner is whoever builds the fastest connection with the most people.[00:25:42] Ai-Powered Book & Software CreationThe prompt that turned Dr. Steven Poulter's content into a bestselling book AND a prototype software app in under a day.[00:33:25] Building Funnels, Products, and Reports with AiThe full breakdown of my “$1K Cup of Coffee” campaign – including how I use Ai to create 80-page prep dossiers on every lead.[00:52:58] Personality Profiles, Future Visioning & ICPHow we predict ideal outcomes, create client readiness tools, and build conversion funnels with zero homework.[01:02:01] The Ai Accelerator OfferA limited-time package to train your team, build your funnels, and spend time with me solving your biggest business challenges.[01:07:20] Closing ThoughtsFinal call for action. Offers. Open Q&A. The moment that tied it all together.If you're serious about scaling smarter — with fewer people, more automation, and higher profits — you need to hear this.PS – When you're ready, here's how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: https://www.SuperpowerAccelerator.com/SuperJoin me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:https://www.MikeKoenigs.com/1kcoffeeSpend a day with me reinventing yourself and experiencing a massive personal and professional breakthrough. Watch this.

In this episode, Dr. Lahana sits down with Kendall Strampel - women's wealth and business coach, speaker, and founder of the Wealthy Women's Business Academy. Kendall shares how she scaled not one but two businesses to seven figures by age 23, and the mindset + strategies that helped her - and now hundreds of other female entrepreneurs - create wildly successful online brands. We dive into Kendall's personal health journey, how she built a life she doesn't need a vacation from, and the power of honoring creative cycles and knowing when to delegate. She shares her favorite workouts for women, why she's obsessed with Notion, and the key leadership tools that keep her grounded and growing. --- Connect with Kendall: WEBSITE INSTAGRAM BIZ BLUEPRINT FREEBIE           Kendall's Fav Books + Podcasts: 10x is better than 2x  Dan Sullivan and Ben Harvey Books 21 Laws of Leadership   --- Ready to work with us 1:1? You know, stop the guess work? Let's go! Request a free phone call to see how we can help you! Connect with us on https://www.instagram.com/nuvitruwellness/ + TikTok (@nuvitruwellness) + ! If you're interested in all things Gut Health, Functional Nutrition, Hormones, Wellness + more, check out our other podcast called Functional Nutrition Wellness.    

What does it really take to build a thriving business and lasting wealth—on your own terms? We sit down with Kito Smith, a standout in the San Antonio real estate scene, to explore what it means to build wealth—and a business—by design. Kito's unwavering commitment to his “why” has shaped his approach to real estate, leadership, and life, driving his success as both a top-producing agent and a mentor within his community.In this conversation, we dive into the discipline behind Kito's daily routines, from his 600+ days alcohol-free to his structured approach to time management and delegation. We unpack how embracing health, therapy, and self-care has transformed not only his business but also his mindset. Kito shares creative strategies for building community and promoting homeownership, including unique events like “Ribs and Tips” that bring real estate education directly to the people.Through mentorship, purposeful action, and a commitment to giving back, Kito shows how self-confidence and clarity of purpose can lead to both personal and professional freedom. This episode is a practical guide to living—and building wealth—with intention.Resources:Learn more at The Color of MoneyRead The Gap and the Gain by Dan Sullivan & Dr. Benjamin HardyRead You Owe You by Eric ThomasBecome a real estate agent HEREConnect with Our HostsEmerick Peace:Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeaceDaniel Dixon:Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompaniesJulia Lashay:Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashayBo MenkitiInstagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/Produced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Wow! I interview some amazing folks, but very few who meet the following criteria: Local to me Somebody my kids know of   I've seen Lacey Hennessy's murals all over the place for years, and I finally caught up with her. What an amazing young lady! She not only lives out her passion through her mural work, but she's also made a full business of it and even coaches other artists.   Be sure to follow her, as she posts some amazing stuff on Instagram.   Find Lacey at- https://www.instagram.com/lacey_does/ https://www.laceydoes.com/links    Things mentioned in the show: Jesse Itzler- https://amzn.to/3FMpleL  Who Not How by Dan Sullivan- https://amzn.to/4kZnfHz    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Sign up for the Tip Sheet for tons of income opportunities- https://drdavea6500c.clickfunnels.com/sales-pagekwe3so96    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out Dr. Dave's Streams of Income at: www.drdavidpowers.com   www.instagram.com/drdavidpowers  www.youtube.com/@streamsofincomebydrdave  --- Join the Streams of Income community at www.facebook.com/groups/streamsofincomedream  --- Check out Passive Income Engines to find your own Streams of Income at www.SelfCoachYourself.com --- Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO --- This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. --- #passiveincome #sidehustle #cryptocurrency #richlife  

Dan Sullivan and Joe Polish dive deep into the Entrepreneurial mindset of “guesses and bets” — the essential approach to navigating an unpredictable future. They explore how risk, resilience, and values-driven decision-making shape lasting success in business and life. Here's a glance at what you'll discover in this episode: Why Every Big Move Is Just a Guess and a Bet: Think you can predict the future? Dan reveals why even the most advanced AI and data-driven forecasts can't eliminate the uncertainty of business. Here's how the most successful Entrepreneurs embrace risk.. The Hidden Reason Entrepreneurs Burn Out (And How to Avoid It): Most Entrepreneurs don't retire because they've “made it”—they retire because they're tired of the relentless cycle of uncertainty. Joe and Dan break down why staying in the game requires mastering the emotional rollercoaster of making decisions with no guarantees. The One Mindset Shift That Turns Your Biggest Failures Into Wins: What separates those who bounce back stronger from failure versus those who never recover? Discover Dan's approach to making breakthroughs through negative events—and how his own bankruptcy and divorce led to some of his greatest insights. Why Some Entrepreneurs Keep Winning While Others Quit (Hint: It's Not About Intelligence or Talent): Every entrepreneur faces fear, but what makes some keep going while others fold? Joe and Dan dissect how the ability to respond to negative events—not avoid them—is the real key to long-term success. Why ‘Follow Your Passion' Is Terrible Advice for Entrepreneurs: Many people believe that passion leads to success. But the TRUTH is that following your TALENTS, not your passions, opens up the biggest opportunities. Here's how to utilize this to create more profitability and success for you and your business… The Art of Ethical Betting (How to Make Money Without Leaving a Trail of Wreckage): Every Entrepreneur makes bets. But how do you ensure yours aren't at the expense of others? Joe and Dan unpack the ethical framework behind making bold moves in business without sacrificing integrity... If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what's needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for. Show Notes:Many entrepreneurs retire out of social or societal expectations.Setting a goal that might seem crazy serves as a magnet for what you need and as a repellent for what you don't.You treat your remaining years differently depending on when you think you're going to die.Thinking about your legacy means you're thinking about being gone.There's the expectation in society that once you turn 65 or 70, you don't take on anything new.The solution won't be possible if you don't have the goal.Medicine is going to become the fastest growing industry in the United States.There are thousands of solutions that need to be worked on to enable true age reversal.There's been an incredible drop-off in venture capital funding of all areas except health and medicine.American progress in all areas is driven by adventuresome consumers.Mission alignment is the single most important predictor of success in long-term health-related entrepreneurial ventures.Resources:The Strategic Coach® Signature ProgramLearn more about Steven Krein at StartUp HealthMy Plan For Living To 156 by Dan Sullivan

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

In this episode of Welcome to Cloudlandia, Dan and I talk about how much AI is reshaping everyday life. I share how new tools like Google's Flow V3 are making it easier than ever to create video content, while Dan explores how AI could tackle complexity—like managing city traffic or enhancing productivity—when it's applied intentionally. We also look at how people are adapting to the massive increase in content creation. I ran some numbers: Americans spend around 450 minutes per day on screens, but YouTube alone sees 500 hours of content uploaded every minute. So while AI makes it easier to create, attention remains limited—and we're all competing for it. Another theme is “agency.” We discuss how autonomous vehicles, digital payments, and convenience tools reduce friction, but can also make people feel like they're giving up control. Dan points out that even if the technology works, not everyone wants to let go of driving, or of how they interact with money. Lastly, we reflect on what it really means for tools to be “democratized.” I talk about Hailey Bieber's billion-dollar skincare brand and the importance of vision, capability, and reach. The tools might be available to everyone, but outcomes still depend on how you use them. We end with thoughts on tangibility and meaning in a world that's becoming more digital by the day. SHOW HIGHLIGHTS In this episode, we delve into Canada's evolving identity, sparked by significant events such as the King's visit and U.S. tariffs, which have prompted provinces to reevaluate internal trade barriers. Dan explores the challenges and comparisons between Canada and the U.S., particularly in areas like cannabis legalization and its broader implications on issues such as prison reform. We discuss the health concerns surrounding the rise of vaping, particularly its impact on youth, and how it is becoming a focal point in societal discussions. We navigate the transformative role of energy innovation and artificial intelligence, examining their impact on industries and economic power, particularly in the context of U.S. energy consumption. Dean shares personal experiences to illustrate AI's capabilities in reshaping information consumption, emphasizing technology as a powerful change agent. The intersection of technology and consumer behavior is dissected, with a focus on convenience trends, including the selective demand for electric vehicles and limousine services in luxurious locales. We conclude with a humorous anecdote about students using tape-recorded lectures, reflecting on the broader implications of convenience and technology in education. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: How are things in Florida Hot? Dean: Hot, it's hot. Dan: It's hot. Dean: They're heated up. Dan: It's normal. Dean: Yeah, no, this is like it's unusual. It went from perfect to summer, All just overnight. I'm looking forward to coming to. I'm looking forward to coming to Toronto, to coming to. I'm looking forward to coming to Toronto Two weeks right, Two weeks here. Dan: Friday. I'm actually uh, You're going to spend a week. Dean: Yeah, I'm in. Dan: Chicago. I'm in Chicago next week. Dean: Yeah, I'm in. So I'm. Yeah, I'm coming for three weeks. Dan: You're holding court. You're holding court. Dean: I'm holding court every which way I arrive on Friday, the 6th, and I leave on the 29th, so there. So you are going to be in Chicago next Saturday. Dan: Next Saturday you're in Chicago, yeah, until the Friday and then back home and we'll have our. Whether it's table 9 or not, it's going to be table 9. Let's just call it table 1, because it'll be at restaurant one. Dean: That's exactly right. Dan: It'll probably be nice to maybe even sit outside, which is a very good restaurant. Yes, on the patio. Yeah, yeah, that's great. Well, canada is going through profound changes. Dean: That's what I hear, so prepare me. I'm already prepared that I will be ordering Canadians with breakfast instead of Americanos. Dan: They've already conditioned me for that. I've been here 54 years in Toronto 54 years and over 54 years I've never gotten a good answer about what a Canadian is. Dean: Okay. Dan: Okay, except that we're not Americans. We're not Americans. And to prove it, and to prove it, they brought the King of England over to tell them Okay, ah that's funny. Dean: I didn't see anything about that. Is that just that yeah? Dan: we came over. They have a thing called the throne speech. When parliament resumes after an election, it's called the throne speech. Dean: Okay, just a reminder. Dan: Yeah, and so just to tell you that we're an independent, completely independent country, we got the King of England to come over and talk to his subjects. Dean: And. Dan: I guess that's what caused the division in the first place, wasn't it? Dean: was the King of. Dan: England. So nothing's changed in 236 years. It's all been. You know the royalty. They brought the royalty over to put some muscle into the Canadian identity, anyway. But there is a profound change and I don't know if you knew this, but there's tremendous trade barriers between the provinces in Canada. Dean: Yeah, it's funny how Canada has really always sort of been more divisive kind of thing, with the West and the Maritimes and Quebec and Ontario. Dan: But they have trade barriers. Like they're separate countries, they have trade barriers and Trump's pressure putting tariff on has caused all the provinces to start talking to each other. Maybe we ought to get rid of all the trade barriers between the provinces it's just that pressure from the south that is causing them to do that, and they would never do this voluntarily. Yeah, but it's putting such pressure on the canadian economy, in the economy of the individual provinces, that they're now having to sit down and actually maybe we shouldn't have barriers between you know and the. US has never had this. You know the US straight from the beginning was a trade free country. You know the states don't have trade barriers. Dean: Right right. Dan: I mean they have laws that have not been entirely in sync with each other, for example, alcohol, you know, Some of the states were dry, and so it wasn't that we won't allow you to compete with our alcohol. We don't have any alcohol and we won't allow you to bring your alcohol in Fireworks. You couldn't have fireworks. Some states you could have Citizens could buy fireworks. I remember Ohio. You could never buy fireworks but you had to go to Michigan to buy them. Dean: Is cannabis now nationally legal in Canada? Dan: What's that fireworks? Dean: No cannabis. Dan: Fireworks, no, just the opposite. Cannabis, yeah, exactly. Yeah, yeah, it's national, and that's another thing. The US, generally, when there's a contentious subject, they don't. Well, they did do it. They did it with Roe versus Wade, and then, of course, roe versus Wade got reversed. The way that American tradition is one state does it, then another state does it, and that gets to a point where it's like 50% of the states are doing, and then it elevates itself to a national level where the Congress and the Supreme Court they start, you know. Dean: Florida. Florida just rejected it again. Every time it's on the ballot it gets rejected in Florida. Dan: What's that? Dean: Cannabis. Oh yeah, it's a state issue. Yeah. Dan: Yeah, and I don't think it's ever going to be national, because there's enough bad news about cannabis that probably they won't go for it. I mean the impact. Dean: Well, think about all the people that they would have to release from prison that are in prison right now for cannabis violations. You know it's interesting. That's one of the things that has been the discussion here. Dan: You know is you can't legalize it, and then all of a sudden yeah. They'd have to get a whole new workforce for the license plates Right. Dean: Well, the robot. Dan: Yeah, robots. Dean: Well, the robots, the robots. Dan: The robots can smoke the cannabis, yeah, yeah, but it's. I don't see it ever being national in the US, because there's as much argument there is for it, there's as much argument that there is against it. And you know, especially with young people, especially with you know it's a gateway drug. They know that if someone in their teens starts smoking cannabis, they'll go on to higher-grade drugs. Dean: That's interesting. Dan: That's pretty well established Actually smoking is the first. Tobacco, first then cannabis. The big issue down here now is vaping. Dean: Vaping. Dan: I've never quite understood. What is it exactly? I see that we have some stories here yeah, what is vaping? Dean: what is vaping? It's just like a chemical you know way of getting nicotine, you know and it's pure chemicals that people are sucking into their lungs. It's crazy no smoke no smoke. It's because in most cases you know you can vape in places that would be otherwise smoke free. This is just vapor, you know, so it's not intrusive, you know? Dan: what's funny is, I haven't tell you how up to tells you how up to date I am right I'm getting my news about vaping from dean jackson. Yeah, that tells you how up to date I am right. Oh yeah, I'm getting my news about vaping from. Dean: Dean Jackson. Yeah, exactly. Dan: That tells you how out of touch I am. Dean: That's right, I stay in touch with what the kids are doing. Dan, I'll tell you. I keep you up to date. Dan: That's so funny. Kids, yeah, how much less than 80 does childhood start? Dean: I don't know I'm hanging in there. I just turned 40, 19. So let's see Keep that. We'll keep it going, keep it alive. Dan: Yeah. Dean: So it's been an interesting week. Now we're coming up on like 10 days of the new VO3, the Google Flow video processing that we talked about last week, and it's just getting. You know, there's more and more like everybody's tripping over themselves to show all the capability that it has. You know, I had an interesting conversation with Eben Pagan I was talking about because this new capability I mean certainly it's at the stage now what Peter Diamandis would say that you know, the execution of video has really been democratized. Now the cost is nearing zero in terms of, you know, the ability to just use prompts to create realistic things, and every time I show these videos they just keep getting better and better in terms of the news desk and the man on the street type of things and all the dramatic, the dramatizations there's really like it's gonna be very difficult. It's already difficult. It's going to be impossible to tell the difference between real and virtual, but my thought is that this is going to lead to more and more content being created, and I did the latest numbers For the same amount of attention that is exactly it, dan. I looked at the thing, so I looked it up. Well, certainly, our attention capacity has remained and will remain constant at. If we had 100 of somebody's available attention, we would have a maximum of a thousand minutes of their attention available every day, but on average, americans spend 400 to 450 minutes a day consuming content on a screen. So that's what the real availability is. And I asked Charlotte about the current rate of uploading to YouTube, and right now there are 500 hours per minute loaded to YouTube every single minute of the day. 500 hours per minute, it's getting crowded minute getting, it's getting crowded and that is piled on top of over 1 billion available hours of content that's currently on youtube, because you can access any of it, right and so just? Dan: that you can't even. Dean: You can't even sit down no, and I thought know, the thing is that the content that's being created for that it's novelty right now. That's driving and everybody's watching it going holy cow. Can you believe this? Oh man, we're never going to be able to tell. That's the conversation. It's like a peak level interest in it right now and it's pretty amazing. But I just finished the second season of Severance on Netflix which is a great show. And I read that the budget for that show is $20 million per episode. So they spend $200 million creating that content, that season, for you to watch, and so you're competing for that 450 minutes of available attention with the greatest minds in Hollywood, you know, in the world, you know creating this mega it's not Hollywood. Dan: It's not Hollywood, no Right, I mean Actually a lot of. I bet. If you put Hollywood against London, England, London would win in terms of yeah, you're probably right. Interesting content, I bet. Yeah, I bet the skills of British people just in the geographic area of London outcompetes Hollywood. Dean: Yeah, but it's really kind of interesting to me that I don't know to what end this creation Well, there is no end. Dan: Yeah, surprise, there's no end. You thought you were getting close to the end. Dean: Nope, nope. Dan: No, I was thinking about that because I was preparing myself for my weekly call with Dean. And I said you really bright technology guy. And he said that it's called the bottomless. Well, and he said actually. He said do you know what most of the energy in the world is used for? This is a really interesting question. It caught me by surprise. That's why I'm asking you the question. Dean: I don't know. Dan: Most of the energy in the world is used to refine even higher intensity energy. Oh everything that's where most of the energy in the world is used is to actually take energy from a raw stage and put it into power. He says it's not energy we're getting. You know, when we switch on light, it's power we're getting. He says power is the game not energy. Dean: Energy is just a raw material. Dan: It's the constant human ingenuity of taking raw energy and making it into eventually like a laser, which is one of the most intense, dense, focused forms of energy. Is a laser? I noticed the Israelis three days ago for the first time shot down a rocket coming from not a rocket, a drone that was coming in from I don't know, the Houd know, one of those raggedy bunches over there, and they were comparing the cost that, basically that if they send a rocket to knock down a rocket it's about $50,000 minimum a shot. You know if they shoot one of the rockets, it's $50,000. But the laser is $10, basically $10. Dean: Oh, my goodness Wow yeah. Dan: And you know it just prices you know, and everything else, but what they don't take into account is just the incredible amount of money it takes to create the laser. Yeah right, right, right you know, and he said that the way progress is made in the world, he says, is basically by wasting enormous amounts of energy, what you would consider waste. And he says, the more energy we waste, the more power we get. And it's an interesting set of thoughts that he can he said? by far. The united states waste the most energy in the world, far beyond anyone else. We just waste enormous energy. But we also have an economy that's powered by the highest forms of energy. So he says that's the game, and he says the whole notion of conserving energy. He says why would you conserve energy? You want to waste energy. He says the more energy you waste, the more you find new ways to focus energy. Anyway maybe AI is actually a form of energy. It's not actually. You know, I mean everybody's just from this latest breakthrough that you spoke about last week and you're speaking about this week. Maybe it isn't what anyone is doing with this new thing. It's just that a new capability has been created, and whether anybody gets any value out of it doesn't really matter. It's a brand new thing. So there's probably some people who are really going to utilize this and are going to make a bundle of money, but I bet 99% of the humans are using that, are doing that for their own you know, their own entertainment. It's going to have actually a economic impact. It's not going to. Dean: That's my point. Dan: That's what I was saying about the thing about the what I was saying about the thing about the, what it's another way of. It's another way of keeping, another way of keeping humans from being a danger to their fellow human beings you know, he's been down the basement now for a week. He hasn't come back up, there's a harmless human. Yeah, yeah. I was you know, but if you think about AI as not a form of communication. It's a form of energy. It's a form of power yeah, and everybody's competing for the latest use of it. Dean: Yes. Dan: But like for example, I've never gone beyond perplexity, I've never Right, right. You know, like people say oh, you should use Grok and I said, no, no, I'm getting a lot of value, but I'm creating these really great articles. I have a discussion group. Every quarter we have about a dozen coach clients that get together and for 23 years we've been sending in articles and now this last issue, which just went out I think it goes out tomorrow you know, it's got about 40 articles in it and former mine and their perplexity searches to you and yeah, and. I'm just looking for the reaction because you know I had a prompt and then the I put it into perplexity and I got back. I always use ten things. You know ten things is my prompt. Ten things about why Americans really like gas-powered, gas-powered cars and why they always will. That's, that was my prompt and it came back. You know 10 really great things. And then I took each of the answers and it's a numbered, sort of a numbered paragraph and I said now break this out into three subheads that get further supporting evidence to it automatically. So I got 30 and you know, and I do some style changes, you know to yeah, make the language part. Thing you know it's about six pages. It's about six pages when you put it into word wow, I put it into work. I put it into word and then do a pdf you know, pdf and I send it out. But they're really interesting articles. You know I said but if you look at the sources, there are probably one of the articles has 30 different sources. You know that it's found. You know, when you ask the question, it goes out and finds 30 different articles. Dean: Pulls an idea about it. Dan: So I'm just checking this out to see if people find this kind of article better than just one person has an opinion and they're writing an article. Dean: Here. Dan: I just asked a question and I got back a ton of information. You know I said so, but that's where I am with perplexity. After using it for a year you know I'm using it for a year I've got to the point where I can write a really good article that other people find interesting. Dean: Oh, I would love to see that. Dan: I mean that's I'll interesting. Oh yeah, I would love to see that. I mean that's. Yeah, I'll send them out this afternoon. I'll send them out to you. Dean: Okay. Dan: They're interesting. Dean: Yeah, huh. Well, that's and I think that's certainly a great thing Like I assist, but it's like a single use, Like I'm interested in a single use. Dan: And I get better at it, it gets better and I get better, you know. And yeah, so that, and my sense is that what AI is a year from now is what you were a year ago. Dean: I'm saying more about that. Dan: Well, whatever you were good at last year, at this time you're probably a lot better at it next year because you have the use of ai oh exactly I'm amazed. Dean: You know like I. I'm like your charlotte experiment. Dan: You're a lot better with charlotte now than when you first started with charlotte. Dean: Yeah, and she's a lot better a lot better, charlotte's a lot better. Yeah, I had a conversation with her yesterday because I got another entry for the VCR files where Justin Bieber's wife, hailey Bieber, just sold her skincare line for a billion dollars and she started it in 2023. So from yeah, from nothing, she built up this skincare line, started with a vision I want to do a skincare line partnered with a capability, and her 55 million Instagram followers were the reach to launch this into the stratosphere. I just think that's so. I think that's pretty amazing. You know that it took Elizabeth Arden, who was a she may be Canadian actually cosmetic, almost 40 years to get to a billion dollars in Different dollars, different dollars in value than you know. Here comes Hailey Bieber in two and a half years. Yeah, I mean, it's crazy. Yeah, this is but that's the power of reach as a multiplier. I mean it's really you got access to. You know, instant access, zero friction for things to spread now. Yeah. Dan: Yeah, I mean the big thing that you know. I want to go back to your comment about democratization. It's only democratic in the sense that it doesn't cost very much. Dean: That's what I mean. Yeah, it's available to everybody. Dan: But that isn't to me. That's not the question is do you have any capability whatsoever? It's not that. The question is do you have any capability whatsoever? I mean, you know that tells me that if the person who waits next to the liquor store to open every he got enough money from panhandling the day before to get liquor, he can now use the new Google thing that's open to him. I mean, if he gets a computer or he's got a buddy who's got a computer, he can do it. But he has absolutely no capability, he has absolutely no vision, he has absolutely no reach to do it. So I think it's the combination of VCR that's not democratized. Actually it's less democratized. It's less democratized. It's either the same barriers to democratization as it was before or it's still really expensive. It's not the vision, not the capability, it's not the reach, it's the combination of the three, and my sense is very few people can pull that like this. Yeah well, while she was doing it, 99,000 other people weren't doing that. Dean: That's exactly right. Yeah, yeah. Dan: That's really that distinction. My sense is, the VTR is not democratized whatsoever. Dean: I really am seeing that distinction between capability and ability. Yeah, seeing that distinction between capability and ability. Dan: That's every the capabilities are what are being democratized, but not the ability. Dean: Ability, yeah, ability is always more than pianists yeah, and that's the thing ability, will, is and will remain a meritocracy thing that you can earn, you can earn, and concentrated effort in developing your abilities, focusing on your unique abilities that's really what the magic is. Dan: Yeah yeah, yeah, as'm going like. My sense is that you know where we're probably going to be seeing tremendous gains over, let's say, the next 10 years. Is that a lot of complexity? Issues are, for example, the traffic system in Toronto is just bizarre. The traffic system in New York City and Manhattan makes a lot of sense, and I'll give you an example. There's probably not a road or a street in Toronto where you can go more than three intersections without having to stop. Dean: Ok, but in. Dan: New York City on Sixth Avenue, because I know Sixth Avenue, which goes north, I've been in a cab that went 60 blocks without stopping for a red light. Wow, Because they have the lights coordinated and if you go at a certain speed you are you'll never hit a red light. Ok, yeah, so why can't Toronto do that? I mean, why can't Toronto do that? Because they're not smart enough. They're not smart enough. Whoever does the traffic system in Toronto isn't smart enough. My sense is that probably if you had AI at every intersection in the city and they were talking to each other, you would have a constant variation of when the lights go red and green and traffic would probably be instantly 30 or 40 percent better. How interesting. And that's where I see you're gonna. You're gonna have big complexity issues. You know big complexity there are. There are lots of complexity issues. I mean, you know people said well, you know, a Tesla is much, much better than a. You know the gasoline car and. I said well, not, you know, a Tesla is much, much better than you know a gasoline car. And I said well, not when you're driving in Toronto. You can't go any faster in a Tesla than you can go, than traffic goes you know it's not going any, so you know it's not. You're not getting any real. You know a real superior. It's not 10 times better superior. Dean: It's not 10 times better. I don't know, Dan. I'll tell you. You guys activated the full self-drive? Dan: No, because it's illegal. No, it's illegal. It's illegal in Canada. Dean: Let me just tell you my experience. Yesterday I was meeting somebody at the Tampa Edition Hotel right downtown and there's sort of coming into Tampa. There's lots of like complexity in off ramps and juncture you know they call it malfunction junction where all of these highways kind of converge and it's kind of difficult to, even if you know what you're doing to make all of these things. Well, I pulled out of my garage yesterday and I said navigate to the Tampa edition. And then bloop, bloop, it came up. I pushed the button, the car left my driveway, went out of my neighborhood through the gate, all the turns, all the things merged onto the highway, merged off and pulled me right into the front entrance of the Tampa Edition and I did not touch the steering wheel the entire time. Dan: I did the same thing on Friday with Wayne, exactly. Dean: I've been saying that to people forever, Dan. I said, you know, Dan Sullivan's had full self-drive, autonomous driving since 1998. You know, yeah, yeah, boy, yeah, and you know You're always two steps ahead, but that you know. Dan: Well, no, I totally understand the value of having to do that. Yeah, it's just that it's available. It's available in another form as well. Dean: Yes, yeah, yeah, the outcome is available. Right, that's the thing. Dan: Yeah, yeah, yeah, but I enjoy chatting with him. You know like. Dean: I enjoy chatting. Dan: He's you know he. You know he. He's got lots of questions about. You know current affairs. He's got. He's got things to you know what's going about in London? It's the cab drivers. I would never take a limousine in London because cab drivers have their own app now. The black cab drivers have their own app and plus they have the knowledge of the city and everything. But if you're getting close to an election, if you just take about 10 cab drives and you talk to them, what's it looking like? They're pretty accurate. They're pretty accurate. Because they're listening constantly to what people are talking about when they're in the taxi cabs and they can get adrift. They get a feel about it. Yeah, I mean, I like being around people. So being alone with myself in a car, it doesn't, you know, it's not really part of my, it's not really part of my style anyway, but it makes a lot of sense for a lot of people. Probably the world is safer if certain people aren't driving oh, I think that's going to be true. Dean: You know as it's funny. You know now that. So elon is about to launch their robo taxi in Austin, texas this month, and you know now whenever a. Tesla Google right Google. Yeah, I think it is, you're right. Dan: Yeah. Dean: So yeah, whenever a Tesla on autopilot, you know, has an accident or it steers into something or it has a malfunction of some way or some outlier event kind of happens, it's national news. You know, it's always that thing and you know you said that about the safety. I kind of do believe that it's going to get to a point where the robots are safer than humans driving the car and but the path to get there is going to have to not like as soon as if there ever was a fatality in a robo taxi will be a. That'll be big news. Yeah, well, there was one in phoenix with waymo there was a fatality. Dan: I didn't know that yeah, I was actually a pedestrian. She was crossing the street and it was very shaded and the Waymo didn't pick up on the change of light and didn't see her. She was killed. She was killed, yeah well you know, it's like flying cars. You know, the capability of a flying car has been with us since 1947. There's been cars that actually work, but you know, usually you know, I mean we all are in cars far more of our life than we're in the air, but your notion of an accident being an accident. I've only been in one in my life. It was a rear end when I was maybe about 10 years old, and that was the only time that I've ever been in an accident. And you know, and it happened real fast is one of the things that's the thing is how fast it happens. And spun our car around and you know we ended up in a ditch and nobody was hurt and you know that was my only one. So my assessment of the odds of being in an accident are gauged on that. I've been in hundreds of thousands of car rides that seems like that and I had one thing. So my chances of you know, and it was okay, it was okay. If you have an accident at a thousand feet above the earth, it's not okay, it's not okay, and that's the problem, it's not okay, it's not okay, yeah, this is, and that's the problem. That's the problem. That's the real problem. It's an emotional thing that you know it's death If you have an accident you know, it's death. Yeah, and I think that makes the difference just emotionally and psychologically, that this it might be a weird thing one out of a thousand, one out of a thousand, one out of a million you know, chance that I could get killed. When it's a hundred percent, it has a different impact. Yeah, well, I was thinking that when, or the power goes out, the power goes out. Yeah, I mean, I've flown in that jet. You know there's that jet that has the parachute. Do you know the? Jet yes, yeah, and I've flown in the jets I've flown in the cirrus, I think yeah anyway, it's a very nice jet and it's very quiet and it's you know, it's very speedy and everything else. But if something happens to the pilot, you as a passenger can hit a button and air traffic control takes over, or you can pull a lever and it pulls out the cargo chute. Everything like that, and I think that they're heading in the right direction with that. Dean: Yes. Dan: I think it's called VeriJet is the name of it, but they're very nice and they're very roomy. They're very roomy. I flew from Boston to New York and I flew from San Francisco to San Diego. Dean: Yes. Dan: I've been in it twice. They're very nice. Dean: Yeah, Nice jets. Maybe you that'd be nice to go from Toronto to Chicago. Dan: Well, they have them now, but it only makes sense if you have four people and they don't have much cargoes. They don't have much space. You're treating it like a taxi really. Dean: Yes, yeah, true, I was going to say about the self-driving, like the autonomous robo taxis or cars that are out driving around, that if it starts getting at large scale, I think it's only going to be fair to show a comparison tally of if somebody dies because of a robo taxi or a self-driving car that the day or week or year to date tally of. You know one person died in a autonomous car accident this week and you know however many 3,000, 2,000 people died in human-driven cars this week. I think, to put that in context, is going to have to be a valuable thing, you know. Dan: Yeah, yeah, I mean. The other thing that a lot of people you know and it's a completely separate issue is that you're being asked to give up agency. Yes that's the thing. Dean: You hit it on the head. Dan: And I think that's the bigger issue. I think you know a lot of people. You know I'm not one of them, so I have to take it from other people saying they love driving and they love being in control of the car. They love being in control and you're being asked because if you are in an accident, then there's a liability issue. Is it you, is it the car, is it the car maker? Is it you know what? Who's? It's a very complicated liability issue that happens, you know happens, you know, and it's really. Dean: You know. What's funny, dan, is if you and I were having this conversation 122 years ago, we'd be talking about well, you know, I really like the horse being in control of the horses here, these horseless carriages, I don't know that's. You know who needs to go 30 miles per hour? That's that. That sounds dangerous, you know. But I love that picture that Peter used to show at the Abundance 360. That showed that Manhattan intersection in 1908. And then in 1913, you know, in that five year period from horses to no horses, I think we're pretty close to that transition from 2025 to 2030, you know. Dan: Yeah, it'll be interesting because you know the thing that I'm finding more and more and it's really reinforced with this book. I'm reading the Bottomless Well, and this is a 20-year-old book, you know and everything, but all cars are now electric cars. In other words, the replacement of mechanical parts inside cars with electronics has been nonstop, and actually I found the Toyota story the most interesting one. Toyota decided to stop making electric cars. Did you know that? Dean: Oh, I just saw a Prius, but is that not electric? No, it's a hybrid. Dan: They have both, and for me it makes total sense that you would have two fuels rather than one fuel. Dean: Right. Dan: Yeah, and there's just so much problems with you know the electric generation of getting the. I mean, for example, it tells you what happened under the Biden administration that they were going to put in I don't know 100,000 charging stations. Dean: Yeah. Dan: And it was 12. They got 12 built Wow, 12. They got 12 built Wow. And the reason is because there's not a demand for it. First of all it's a very select group of people who are buying these things. Dean: Yeah. Dan: And a lot of it has to do with where, for example, in California, I think the majority of them come out of a certain number of postal zones. Dean: Oh, really yeah Like. Dan: Hollywood would have a lot of them Like Hollywood would have a lot of them, beverly Hills would have a lot of them, but others wouldn't have any at all because there's no charging stations unless you have one at home. But the other thing is just the sheer amount of energy you have to use to make a Tesla is way more than the energy that's required to make a gas car. Gas cars are much cheaper to make. Dean: So there's some economics there. Dan: But the other thing is this thing of agency living in a technological world. More and more technology is taking over and you're not in control. And I think there's a point where people say, okay, I've given up enough agency, I'm not going to give up anymore. And I think you're fighting that when you're trying to get that across. I mean, I know Joe is wild about this, you know about Joe Polish, about self-driving and everything like that, but I don't know when I would ever do it. Dean: Well, especially because it's not a problem you need solved. You've solved the problem since 1998. You've got you've you know one of the things, Dan, when you and I first started having lunches together or getting together like that, I remember very vividly the first time that we did that, we went to Marche. In the yeah, downtown Hockey Hall of Fame is yeah, exactly yeah. We went to Marche and we sat there. We were there for you know, two hours or so and then when we left, we walked out, we went out the side door and there was your car, like two paces outside of the exit of the building. Your car was there waiting for you and you just got in and off you go. And I always thought, you know, that was like way ahead of. Even your Tesla can't do that, you know, I just thought that was fun thing, but you've been doing that 25 years you know just wherever you are, it's knows where to get you. You walk out and there it is, and that's this is before Uber was ever a thing for, before any of it you know, yeah, yeah, well, it's just, you know, I think we're on exactly the same path. Dan: It's just something that I don't want to think about. Dean: Right. Dan: I just don't want to have all the where did I park? And you know, and the whole thing. And the cars are always completely, you know, clean. Dean: They're completely you know clean they're, you know they're fully fueled up all the insurance has been paid for that they check them out. Dan: I think they have to check them out every couple weeks. They have to go into their yeah, their garage and make sure everything's tuned up. Dean: They have to pass yeah, most people think that would be a, that's an extravagance or something you know if you think about that, but do you know approximately how much you spend per month for rides or whatever your service is for that? Just to compare it to having a luxury car, of course I have no idea to having a luxury car? Dan: Of course, I have no idea, Of course. Dean: I love that Of course you don't. That's even better. Dan: Right, I know it's about half the cost of having a second car. Dean: Right, exactly. Dan: It's so, it's pretty. You know, that's pretty easy, it doesn't use up any space, I mean. Dean: Right. Dan: Yeah, yeah and yeah, yeah, yeah, it's an interesting. Dean: I like simple and I like you know, I I just like having a simple life and I don't like that friction freedom, friction freedom, yeah yeah, yeah and but our limousine company is really great and it's called Bennington and they are affiliated with 300 other limousine companies around the world. Dan: They're in a network, and so when we're going to Chicago, for example, the affiliate picks us up at the airport. When we go to Dallas, the affiliate picks us up at the airport. The only thing we do differently when we go to London, for example, is that the hotel Firmdale Hotel, they get the cab and they pick us up and they pay everything ahead of time. It goes on our bill. But it's just nice that we're in a worldwide network where it's the same way. If I were going to Tokyo, it would be the Tokyo right. Dean: So yeah, that's. That's really good thing in in Buenos. Dan: Aires. Yeah, yeah, it's the way, it's the of, no, it's the four seasons, of course it all actually does it. Yeah, so it's the hotels, so that's it. But it's interesting stuff what it is. But the democratize. I think that the I mean the definition of capitalism is producing for the masses. You know, that's basically the difference between other systems and capitalism, the difference between other systems and capitalism. Capitalism is getting always getting the cost down, so the greatest proportion of people can you utilize the thing that you're doing? You? know, yeah, and I think it's democratizing in that effect. But it all depends upon what you're looking for. It all depends upon what kind of life you want to have. You know, and there's no democracy with that Some people just know what they want more than other people know what they want. Yeah right, exactly. Dean: Yeah, I think that we're. You know, I keep remembering about that article that I read, you know, probably 2016 about the tyranny of convenience. You know that's certainly an underestimated driver, that we are always moving in the direction of convenience, which is in the same vein as that friction freedom. I've noticed now that other friction freedom. I've noticed now that other. I just look at even the micro things of like Apple Pay on my phone. You know, just having the phone as your, you know, gateway to everything, you just click and do it, it's just comes, it's just handled, you know. Know you don't have any sense of connection to what things cost or the transaction of it. The transaction itself is really effortless float your phone over over the thing, I got cash all over the place. Yeah, exactly I know, like a little, like a squirrel, I got little ATMs all over the house. Yeah, exactly. Dan: I got shoeboxes with cash. I've got winter coats with cash I mean Babsoe Cup. She says you got any cash? I said yes, just stay here, because I don't want you to see where I'm going. What do you want? Yeah, yeah. And I find a lot of entrepreneurs I think more than other folks have this thing about cash, because you can remember a day way back in the past where you didn't have enough money for lunch. You know. Dean: Yeah. Dan: I always, I'm always flush with cash, yeah. Dean: Every time I go to the airport. Dan: You know the airport in toronto or where I'm landing. I always go and I get. You know, I get a lot of cash I just like currency. Dean: Yeah, I love the. The funny thing is the. What was I thinking about? Dan: you were talking about. Dean: Oh, I had a friend who had he used to have a file like file folders or file cabinets sort of thing. But he had a file like when file folders or file cabinets were a thing, but he had a file called cash and he would just have cash in the cash folder, yeah, yeah, or nobody would ever think to look for it. You know, filed under cash there's a thousand dollars right there. Dan: Yeah. We had a changeover a year ago with housekeepers? Dean: Yeah, we had a changeover a year ago with housekeepers, so previous housekeeper we had for years and years. Dan: She retired and we got a new one and she's really great. But there was a period where the credit card that our previous. We had to change credit cards because she makes a lot of purchases during the week. And then Babs said, Dan, do you have any cash for mary? And I said, sure, wait right here. And I said I brought him. I had five hundred dollars. And she said I said well, that'd be good. And she said where do you have five hundred dollars. I said not for you to know mary, you can ask, but you cannot find that's funny, I think there's something to that, dan. Dean: I remember, even as a kid I used to. To me it was something to have these stacks of $1 bills. You had $40 as a 10-year-old. That's a big stack. You were a push, oh yeah, and I used to have an envelope that I would put it in and I had a secret. I just had a secret hiding place for the money. Yeah, yeah, so funny. I remember one time I got my mom worked at a bank and I had her, you know, bring me. I gave my money and had her bring like brand new $1 bills. You know, like the things. And I saw this little. I saw a thing in a book where you could make what like a little check book with one dollar bill. So I took a little cardboard for the base thing, same, cut it out, same size as the dollar bills, and then took a glue stick and many layers on the end of the thing so that they would stick together. But I had this little checkbook of $1 bills and I thought that was the coolest thing ever. Dan: It's tangible, yeah, yeah. Dean: It's like agency. Dan: I think we like tangibility too. I think that's the value that we hold on to, and you can push things where they disappear. You know, digital things sort of disappear. And it's not tangible. So I think a lot of people get in the money problem because the money they're spending is not tangible money. You know, and I think there's we're. You know we're sensory creatures and there's a point where you've disconnected people so much from tangible things that they lose its meaning after a while. I'll send you one of my articles, but it's on how universities are in tremendous trouble right now. Trump going after Harvard is just, it's just the sign of the times. It's not a particular, it's actually we don't even know what Harvard is for anymore. They're so far removed from tangible everyday life. We don't even know. So you can have the president of the United States just cutting off all their and so somebody says oh, I didn't even know they got funding. You know, I didn't even know they got funding. You know, I didn't even know the government gave harvard money and there's no problem now because they've lost touch. They it's hard for them to prove why they should get any tax money and they've gotten so disconnected in their theoretical worlds from the way people live. It's a. It's an interesting thing. There's a tangibility border. If you cross too far over the tangibility border, I heard a comedian. Dean: Jimmy Carr was on Joe Rogan's podcast and he was saying you know, the joke is that the students are using AI to do their homework. The tutors, the teachers, are using AI to grade the homework and in three years the AI will get the job. Dan: Teaching other AIs? Yeah, exactly. Dean: Yeah, well, I mean you can go too far in a particular direction. Yeah, that's where it's headed. Dan: That's exactly right, yeah, yeah, apparently Henry Kissinger taught at Harvard and you know he was on the faculty but he was busy, so in some of his classes he just put a tape recording of him, you know, and he had a really boring voice. It was this German monotonic voice you know and everything like that. And so he would just put a teaching assistant would come and turn on the tape recorder. Dean: And then he asked one day. Dan: He was. He was just in the building and he walked in and there were as a class of 40. And he walked in and there was one tape recorder in the front of the room and there were 40 tape recorders on the 40 desk. He was oh no, yeah, they were just recording his recording. That's funny, yeah, and they would have shown up. I mean, they would have had standing room only if it was him. Dean: Yeah, right, right, right. Dan: So it's lost tangibility and it doesn't have any meaning after a while. Yeah, that's funny. Yeah, Okay, got to jump. Dean: Okay, so next week are we on yeah, chicago. Dan: Yeah, we are an hour. Dean: Okay, perfect. Dan: It'll be an hour, the same hour for you, but a different hour for me. Dean: Perfect, I will see you then. Okay, thanks, dan, bye.

This week we're excited to present a conversation with cinematographer Peter Deming, who recently joined us for two special screenings of David Lynch's Lost Highway, courtesy of Deming's personally owned 35mm film print. This conversation was moderated by FLC programmer Dan Sullivan. Most of Lynch's later films straddle (at least) two realities, and their most ominous moments arise from a dawning awareness that one world is about to yield to another. In Lost Highway we are introduced to brooding jazz saxophonist Fred Madison (Bill Pullman) while he lives in a simmering state of jealousy with his listless and possibly unfaithful wife Renee (Patricia Arquette). About one hour in, a rupture fundamentally alters the narrative logic of the film and the world itself becomes a nightmare embodiment of a consciousness out of control. Lost Highway marked a return from the wilderness for Lynch, and the arrival of his more radical expressionism—alternating omnipresent darkness with overexposed whiteouts, dead air with the belligerent soundtrack assault of industrial metal bands, and the tactile sensation that everything is really happening with the infinite delusions of schizophrenic thought. Lost Highway is a Janus Films release.

What if you could 10x your business output, without hiring a single new team member?In this special episode, I'm sharing a talk I did for the “Your Best Live” community in Las Vegas last month. You'll hear me break down exactly how to make more money, with fewer people – using the most powerful Ai tools available right now.I walk through the real tools, workflows, prompts, and systems I'm using to build brands, automate sales, and compress time for my clients (and my own companies) – without needing a team of 20 to pull it off.Whether you're a founder, operator, consultant, or investor, this episode will open your eyes to what's possible when you treat Ai not as a toy—but as a full-time team member.KEY INSIGHTS & TAKEAWAYSThe "More Money, Fewer People" FrameworkDiscover how to 10X productivity and output while cutting costs, complexity, and headcount.Ai Tools I Actually Use Every DayGet the exact stack of apps and systems I rely on to write, research, build presentations, automate email, close sales—and run a full business as a one-person marketing team.Agentic AI: The Next EvolutionLearn how multi-agent workflows are changing the game and allowing entrepreneurs to "run ops" without operations people.Real Business ExamplesHear how I used AI to help clients like Nathaniel Ely launch a $1B tax-saving offer, or how I spun up full campaigns, books, funnels, and brand systems in days—not weeks or months.The Death of the Traditional TeamWhy bloated teams are a liability in the AI age—and what lean, agile operators are doing differently to win big.Compression = AccelerationMy system for compressing 6 months of work into a weekend—and how you can apply it, even if you're not “technical.”TIME STAMPS[00:00:00] Introduction Live from Las Vegas—Mike lays the foundation for how AI is changing business forever.[00:03:22] Why “More Money, Fewer People” is the New Model How AI is replacing the need for complex org charts—and what comes next.[00:06:11] The Tools I Use Every Day My personal AI stack for writing, research, outreach, and automation.[00:08:40] Multi-Agent Workflows and Agentic AI The next big leap in AI productivity—and how to set it up right now.[00:11:18] From Idea to Execution in 3 Days How we launched a full brand, books, marketing, and funnels in one weekend using AI.[00:15:30] Why You Must Lead By Example The #1 thing founders and leaders need to understand about getting their teams to use Ai.[00:18:42] The Real Threat of Not Adapting Why sticking with outdated models will kill your momentum (and how to future-proof your business now).If you're even slightly curious about how to use Ai to streamline your operations, grow faster, and do more with less—you don't want to miss this episode.Additional ResourcesGo get a copy of my NEW Digital Report, PROJECT SUPERPOWER, visit: https://www.SuperpowerAccelerator.com/SuperTo book a $1k Cup of Coffee with me, go here: https://www.MikeKoenigs.com/1kcoffee

ทำยังไงให้ประสบความสำเร็จ? ต้องทำอะไรชีวิตจึงจะดีกว่าเดิม? คุณอาจคิดแล้วก็สงสัย แต่ช้าก่อน! นี่เป็นคำถามที่ผิด ซึ่งมักพาไปสู่ผลลัพธ์ที่ดูเข้าท่า แต่สุดท้ายก็ผิดหวัง"Dan Sullivan" สุดยอดที่ปรึกษาของนักธุรกิจชั้นนำทั่วโลกกว่า 30 ปี ได้ร่วมมือกับ "Dr. Benjamin Hardy" นักจิตวิทยาเจ้าของคอลัมน์ดัง ใน Harvard Business Review และ New York Times เพื่อถ่ายทอดความลับสู่ความสำเร็จ พวกเขาพบว่าคนที่ประสบความสำเร็จในงาน ในชีวิต ในความสัมพันธ์ จะไม่ถามตัวเองว่า "ทำยังไง?" (How) แต่ถามว่า "ทำกับใคร?" (Who) นี่คือแนวคิด "Who Not How" เลิกถามหา "วิธีการ" หันมามองที่ "คน""ความสำเร็จเริ่มจากรายล้อมตัวเองด้วยคนที่ใช่" สอนวิธีสร้างผลลัพธ์ที่ดีกว่าและเหนือกว่า ด้วยวิธีทรงประสิทธิภาพที่สุดที่คุณจะเคยได้ยินมา ไม่ว่าจะเป็น... รายล้อมตัวเองด้วยคนที่จะช่วยให้คุณไปได้ไกลกว่าการก้าวไปคนเดียว เลิกจมกับงานหนักที่มองไม่เห็นอนาคต หันไปคว้าดวงดาวกับคนอื่นดีกว่า ออกแบบชีวิตคุณเอง มีความสุข ขยายความสัมพันธ์ และมีเงินมากขึ้น ด้วยพลังของการรู้จักใช้คนหยุดเสียเงินและเวลาเพื่อลงมือทำทุกอย่างเอง เพราะสิ่งที่ยิ่งใหญ่ไม่เคยเกิดขึ้นจากสมองของคนคนเดียว

An entrepreneur for over 35 years, Gary Mottershead is the founder and president of GCP Industrial Products, the largest U.S. importer of industrial sheet rubber, serving customers across North America. In this episode, he shares the highs and lows of his career, as well as his goals as a Program Coach for The Strategic Coach® Program. Here's some of what you'll learn in this episode:What Gary considers to be his most important responsibility.How Gary's entrepreneurial career started with an actual tire fire.How he and his team built up their “crisis muscle.” Why reinterpreting your past and protecting your present is crucial to entrepreneurial success. How Strategic Coach® helps entrepreneurs sharpen their vision. Why Gary chose to write a book—and what he learned from the process.How entrepreneurs can overcome FOMO.  Show Notes:If you're going to bring children into the world, you should look after them.Having a support system at home is vital to the success of any entrepreneurial family.Stability in some areas of your life can give you the energy to handle changes in others.Sometimes, not making a decision is the greater risk.There are things entrepreneurs feel compelled to do without knowing why.Trying to be significant before you're successful is doing things backwards.The time isn't up unless you decide it's up.The mark of an entrepreneur is not how often you get knocked down, but how many times you get back up.You'll handle a situation more calmly if you've experienced something similar before.Being nimble is a mindset.Forgiveness means letting go of the hope for a better past.You can rewrite your own story, keeping only what's important.The future isn't written yet—which means you can still shape it.Entrepreneurship is a lifestyle, not just a job.Without intention and direction, too much information can paralyze you.The hardest thing for an entrepreneur is being honest with themselves.You can only help those who want to be helped. Resources: Kolbe A™ IndexAntifragile: Things That Gain From Disorder by Nassim Nicholas Taleb Nimble Future: Reinterpret Your Past, Protect Your Present, Engage In Your Future by Gary Mottershead Unique Ability® Time Management Strategies For Entrepreneurs (Effective Strategies Only) The 4 Freedoms That Motivate Successful Entrepreneurs The Self-Managing Company by Dan Sullivan

What does true wealth look like beyond bank accounts and net worth? Dan Sullivan and Jeffrey Madoff explore generational wealth, the pitfalls of financial success without purpose, and why relationships, time freedom, and fulfillment matter more than money. Learn how entrepreneurs can build lasting value—without losing themselves in the process. Show Notes: Wealth isn't just net worth—it's the freedom to focus on what matters most, without financial constraints. An entrepreneur can pass on the results of their talent, but they can't pass on their talent itself. The wealthiest 20% rarely stay in that bracket for long. True sustainability requires reinvention, not just inheritance. The distance between "rich" and "poor" isn't a gap—it's a ladder with multiple rungs, and movement happens in both directions. Taxes don't just redistribute wealth; they reveal how fragile financial success can be without strategy. Generational wealth often persists due to lawyers and accountants, not the achievements of descendants. Once you've maxed out what your efforts can bring you, you have to multiply your income by working less. It might seem counterintuitive, but you can spend your time doing only what you love doing and find people who love doing the rest. True confidence in business comes from pricing boldly—charge what scares you, plus 20%—and eliminating "maybes." Wealth without relationships, purpose, or peace is poverty in disguise  Resources: The Psychology of Money by Morgan Housel You Are Not A Computer by Dan Sullivan Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Website:

Struggling with acoustics issues? Pods may not be the right solution. Here's why—and what you can do about it, featuring tips from Modwall founder Dan Sullivan.

Do you praise departing team members—or subtly undermine them? In this episode, Shannon Waller breaks down why the way you talk about departures—good or bad—shapes your team's trust, your reputation, and even who'll want to work for you. Learn the hidden costs of venting, Dan Sullivan's graceful approach, and the “true, kind, necessary” rule for classy goodbyes. Download Episode Transcript Show Notes: How you talk about former team members defines your reputation—both inside and outside your company. Venting about someone who left may feel good in the moment, but it's a trust killer for your current team. If you speak poorly about others after they're gone, your current team members will begin to wonder what you're saying about them too. The way you handle goodbyes also tells your current team how you'll handle tough moments with them. Every departure is a chance to demonstrate emotional maturity, even when it's hard. Tough conversations should happen before someone departs. Great leaders turn departures into goodwill ambassadors, not burned bridges. Dan Sullivan's magic phrase: “People leave for their reasons, not ours.” A-players avoid companies with a reputation for badmouthing former employees. If you can't say something genuinely positive about a departure, silence is the wiser choice. Resources: The Self-Managing Company by Dan Sullivan Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage Team Success Episode: From Conflict To Courage, with Marlene Chism

Jeffrey Madoff is, as you will discover, quite a fascinating and engaging person. Jeff is quite the creative entrepreneur as this episode's title says. But he really is so much more.   He tells us that he came by his entrepreneurial spirit and mindset honestly. His parents were both entrepreneurs and passed their attitude onto him and his older sister. Even Jeffrey's children have their own businesses.   There is, however, so much more to Jeffrey Madoff. He has written a book and is working on another one. He also has created a play based on the life of Lloyd Price. Who is Lloyd Price? Listen and find out. Clue, the name of the play is “Personality”. Jeff's next book, “Casting Not Hiring”, with Dan Sullivan, is about the transformational power of theater and how you can build a company based on the principles of theater. It will be published by Hay House and available in November of this year.   My conversation with Jeff is a far ranging as you can imagine. We talk about everything from the meaning of Creativity to Imposture's Syndrome. I always tell my guests that Unstoppable Mindset is not a podcast to interview people, but instead I want to have real conversations. I really got my wish with Jeff Madoff. I hope you like listening to this episode as much as I liked being involved in it.       About the Guest:   Jeffrey Madoff's career straddles the creative and business side of the arts. He has been a successful entrepreneur in fashion design and film, and as an author, playwright, producer, and adjunct professor at Parsons School of Design. He created and taught a course for sixteen years called “Creative Careers Making A Living With Your Ideas”, which led to a bestselling book of the same name . Madoff has been a keynote speaker at Princeton, Wharton, NYU and Yale where he curated and moderated a series of panels entitled "Reframing The Arts As Entrepreneurship”. His play “Personality” was a critical and audience success in it's commercial runs at People's Light Theater in Pennsylvania and in Chicago and currently waiting for a theater on The West End in London.   Madoff's next book, “Casting Not Hiring”, with Dan Sullivan, is about the transformational power of theater and how you can build a company based on the principles of theater. It will be published by Hay House and available in November of this year. Ways to connect Jeffrey:   company website: www.madoffproductions.com LinkedIn: https://www.linkedin.com/in/b-jeffrey-madoff-5baa8074/ www.acreativecareer.com Instagram: @acreativecareer   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone. Welcome to another episode of unstoppable mindset. We're glad to have you on board with us, wherever you happen to be. Hope the day is going well for you. Our guest today is Jeffrey Madoff, who is an a very creative kind of person. He has done a number of things in the entrepreneurial world. He has dealt with a lot of things regarding the creative side of the arts. He's written plays. He taught a course for 16 years, and he'll tell us about that. He's been a speaker in a variety of places. And I'm not going to go into all of that, because I think it'll be more fun if Jeffrey does it. So welcome to unstoppable mindset. We are really glad you're here and looking forward to having an hour of fun. And you know, as I mentioned to you once before, the only rule on the podcast is we both have to have fun, or it's not worth doing, right? So here   Jeffrey Madoff ** 02:13 we are. Well, thanks for having me on. Michael, well, we're really glad   Michael Hingson ** 02:17 you're here. Why don't we start as I love to do tell us kind of about the early Jeffrey growing up, and you know how you got where you are, a little bit or whatever.   Jeffrey Madoff ** 02:28 Well, I was born in Akron, Ohio, which at that time was the rubber capital of the world. Ah, so that might explain some of my bounce and resilience. There   Michael Hingson ** 02:40 you go. I was in Sandusky, Ohio last weekend, nice and cold, or last week,   Jeffrey Madoff ** 02:44 yeah, I remember you were, you were going to be heading there. And, you know, Ohio, Akron, which is in northern Ohio, was a great place to grow up and then leave, you know, so my my childhood. I have many, many friends from my childhood, some who still live there. So it's actually I always enjoy going back, which doesn't happen all that often anymore, you know, because certain chapters in one's life close, like you know, when my when my parents died, there wasn't as much reason to go back, and because the friends that I had there preferred to come to New York rather than me go to Akron. But, you know, Akron was a great place to live, and I'm very fortunate. I think what makes a great place a great place is the people you meet, the experiences you have. Mm, hmm, and I met a lot of really good people, and I was very close with my parents, who were entrepreneurs. My mom and dad both were so I come by that aspect of my life very honestly, because they modeled the behavior. And I have an older sister, and she's also an entrepreneur, so I think that's part of the genetic code of our family is doing that. And actually, both of my kids have their own business, and my wife was entrepreneurial. So some of those things just carry forward, because it's kind of what, you know, what did your parents do? My parents were independent retailers, and so they started by working in other stores, and then gradually, both of them, who were also very independent people, you know, started, started their own store, and then when they got married, they opened one together, and it was Women's and Children's retail clothing. And so I learned, I learned a lot from my folks, mainly from the. Behavior that I saw growing up. I don't think you can really lecture kids and teach them anything, yeah, but you can be a very powerful teacher through example, both bad and good. Fortunately, my parents were good examples. I think   Michael Hingson ** 05:14 that kids really are a whole lot more perceptive than than people think sometimes, and you're absolutely right, lecturing them and telling them things, especially when you go off and do something different than you tell them to do, never works. They're going to see right through it.   Jeffrey Madoff ** 05:31 That's right. That's right. And you know, my kids are very bright, and there was never anything we couldn't talk about. And I had that same thing with my parents, you know, particularly my dad. But I had the same thing with both my parents. There was just this kind of understanding that community, open communication is the best communication and dealing with things as they came up was the best way to deal with things. And so it was, it was, it was really good, because my kids are the same way. You know, there was always discussions and questioning. And to this day, and I have twins, I have a boy and girl that are 31 years old and very I'm very proud of them and the people that they have become, and are still becoming,   Michael Hingson ** 06:31 well and still becoming is really the operative part of that. I think we all should constantly be learning, and we should, should never decide we've learned all there is to learn, because that won't happen. There's always something new,   Jeffrey Madoff ** 06:44 and that's really what's fun. I think that you know for creativity and life at large, that constant curiosity and learning is fuel that keeps things moving forward, and can kindle the flame that lights up into inspiration, whether you're writing a book or a song or whatever it is, whatever expression one may have, I think that's where it originates. Is curiosity. You're trying to answer a question or solve a problem or something. Yeah,   Michael Hingson ** 07:20 and sometimes you're not, and it's just a matter of doing. And it doesn't always have to be some agenda somewhere, but it's good to just be able to continue to grow. And all too often, we get so locked into agendas that we don't look at the rest of the world around us.   Jeffrey Madoff ** 07:41 I Well, I would say the the agenda in and of itself, staying curious, I guess an overarching part of my agenda, but it's not to try to get something from somebody else, right, other than knowledge, right? And so I guess I do have an agenda in that. That's what I find interesting.   Michael Hingson ** 08:02 I can accept that that makes sense.   Jeffrey Madoff ** 08:06 Well, maybe one of the few things I say that does so thank you.   Michael Hingson ** 08:10 I wasn't even thinking of that as an agenda, but just a way of life. But I hear what you're saying. It makes sense. Oh, there are   Jeffrey Madoff ** 08:17 people that I've certainly met you may have, and your listeners may have, also that there always is some kind of, I wouldn't call it agenda, a transactional aspect to what they're doing. And that transactional aspect one could call an agenda, which isn't about mutual interest, it's more what I can get and or what I can sell you, or what I can convince you of, or whatever. And I to me, it's the the process is what's so interesting, the process of questioning, the process of learning, the process of expressing, all of those things I think are very powerful, yeah,   Michael Hingson ** 09:03 yeah, I hear what you're saying. So for you, you were an Akron did you go to college there? Or what did you do after high school? So   Jeffrey Madoff ** 09:11 after high school, I went to the University of Wisconsin, ah, Madison, which is a fantastic place. That's right, badgers, that's right. And, and what really cinched the deal was when I went to visit the school. I mean, it was so different when I was a kid, because, you know, nowadays, the kids that my kids grew up with, you know, the parents would visit 18 schools, and they would, you know, they would, they would file for admission to 15 schools. And I did one in my parents. I said to them, can I take the car? I want to go check out the University. I was actually looking at Northwestern and the University of Wisconsin. And. And I was in Evanston, where Northwestern is located. I didn't see any kids around, and, you know, I had my parents car, and I finally saw a group of kids, and I said, where is everybody? I said, Well, it's exam week. Everybody's in studying. Oh, I rolled up the window, and without getting out of the car, continued on to Madison. And when I got to Madison, I was meeting somebody behind the Student Union. And my favorite band at that time, which was the Paul Butterfield blues band, was giving a free concert. So I went behind the Student Union, and it's a beautiful, idyllic place, lakes and sailboats and just really gorgeous. And my favorite band is giving a free concert. So decision made, I'm going University of Wisconsin, and it was a great place.   Michael Hingson ** 10:51 I remember when I was looking at colleges. We got several letters. Got I wanted to major in physics. I was always science oriented. Got a letter from Dartmouth saying you ought to consider applying, and got some other letters. We looked at some catalogs, and I don't even remember how the subject came up, but we discovered this University California campus, University California at Irvine, and it was a new campus, and that attracted me, because although physically, it was very large, there were only a few buildings on it. The total population of undergraduates was 2700 students, not that way today, but it was back when I went there, and that attracted me. So we reached out to the chair of the physics department, whose name we got out of the catalog, and asked Dr Ford if we could come and meet with him and see if he thought it would be a good fit. And it was over the summer between my junior and senior year, and we went down, and we chatted with him for about an hour, and he he talked a little physics to me and asked a few questions, and I answered them, and he said, you know, you would do great here. You should apply. And I did, and I was accepted, and that was it, and I've never regretted that. And I actually went all the way through and got my master's degree staying at UC Irvine, because it was a great campus. There were some professors who weren't overly teaching oriented, because they were so you research oriented, but mostly the teachers were pretty good, and we had a lot of fun, and there were a lot of good other activities, like I worked with the campus radio station and so on. So I hear what you're saying, and it's the things that attract you to a campus. Those count. Oh,   Jeffrey Madoff ** 12:35 yeah. I mean, because what can you really do on a visit? You know, it's like kicking the tires of a car, right? You know? Does it feel right? Is there something that I mean, sometimes you get lucky and sometimes you do meet a faculty member or someone that you really connect with, and that causes you to really like the place, but you don't really know until you're kind of there, right? And Madison ended up being a wonderful choice. I loved it. I had a double major in philosophy and psychology. You know, my my reasoning being, what two things do I find really interesting that there is no path to making a good income from Oh, philosophy and psychology. That works   Michael Hingson ** 13:22 well you possibly can from psychology, but philosophy, not hardly   Jeffrey Madoff ** 13:26 No, no. But, you know, the thing that was so great about it, going back to the term we used earlier, curiosity in the fuel, what I loved about both, you know, philosophy and psychology used to be cross listed. They were this under the same heading. It was in 1932 when the Encyclopedia Britannica approached Sigmund Freud to write a separate entry for psychology, and that was the first time the two disciplines, philosophy and psychology, were split apart, and Freud wrote that entry, and forever since, it became its own discipline, but the questions that one asks, or the questions that are posed in Both philosophy and psychology, I still, to this day, find fascinating. And, you know, thinking about thinking and how you think about things, I always find very, very interesting.   Michael Hingson ** 14:33 Yeah, and the whole, the whole process, how do you get from here to there? How do you deal with anything that comes up, whether it's a challenge or just fulfilling the life choices that you make and so on. And philosophy and psychology, in a sense, I think, really are significantly different, but they're both very much thinking oriented.   Jeffrey Madoff ** 14:57 Oh, absolutely, it. And you know, philosophy means study of life, right? What psychology is, yeah, so I understand why they were bonded, and now, you know, understand why they also separated. Yeah,   Michael Hingson ** 15:15 I'll have to go look up what Freud said. I have never read that, but I will go find it. I'm curious. Yeah,   Jeffrey Madoff ** 15:23 it's it's so interesting. It's so interesting to me, because whether you believe in Freud or not, you if you are knowledgeable at all, the impact that he had on the world to this day is staggeringly significant. Yeah, because nobody was at posing those questions before, yeah,   Michael Hingson ** 15:46 yeah. And there's, there's no doubt that that he has had a major contribution to a lot of things regarding life, and you're right, whether you buy into the view that he had of a lot of things isn't, isn't really the issue, but it still is that he had a lot of relevant and interesting things to say, and he helps people think that's right, that's right. Well, so what did you do? So you had a double major? Did you go on and do any advanced degree work? No,   Jeffrey Madoff ** 16:17 you know it was interesting because I had thought about it because I liked philosophy so much. And I approached this professor who was very noted, Ivan Saul, who was one of the world Hegelian scholars, and I approached him to be my advisor. And he said, Why do you want me to be your advisor? And I said, because you're one of the most published and respected authors on that subject. And if I'm going to have an advisor, I might as well go for the person that might help me the most and mean the most if I apply to graduate schools. So I did in that case certainly had an agenda. Yeah, and, and he said, you know, Jeff, I just got back from the world Hegelian conference in Munich, and I found it very depressing as and he just paused, and I said, why'd you find it depressing? And he said, Well, there's only one or two other people in the world that I can speak to about Hegel. And I said, Well, maybe you want to choose a different topic so you can make more friends. That depressing. That doesn't sound like it's a mix, you know, good fit for life, right? But so I didn't continue to graduate studies. I took graduate courses. I started graduate courses the second semester of my sophomore year. But I thought, I don't know. I don't want to, I don't want to gain this knowledge that the only thing I can do is pass it on to others. It's kind of like breathing stale air or leaving the windows shut. I wanted to be in a world where there was an idea exchange, which I thought would be a lot more interesting. Yeah. And so there was a brief period where I thought I would get a doctorate and do that, and I love teaching, but I never wanted to. That's not what I wanted to pursue for those reasons.   Michael Hingson ** 18:35 So what did you end up doing then, once you got   Jeffrey Madoff ** 18:37 out of college? Well, there was a must have done something I did. And there's a little boutique, and in Madison that I did the buying for. And it was this very hip little clothing store. And Madison, because it was a big campus, you know, in the major rock bands would tour, they would come into the store because we had unusual things that I would find in New York, you know, when I was doing the buying for it, and I get a phone call from a friend of mine, a kid that I grew up with, and he was a year older, he had graduated school a year before me, and he said, Can you think of a gig that would earn more than bank interest? You know, I've saved up this money. Can you think of anything? And I said, Well, I see what we design. I mean, I see what we sell, and I could always draw. So I felt like I could design. I said, I'll start a clothing company. And Michael, I had not a clue in terms of what I was committing myself to. I was very naive, but not stupid. You know, was ignorant, but not stupid. And different. The difference between being ignorant and being stupid is ignorant. You can. Learn stupids forever, yeah, and that started me on this learning lesson, an entrepreneurial learning lesson, and there was, you know, quite formative for me. And the company was doubling in size every four months, every three months, and it was getting pretty big pretty quick. And you know, I was flying by the seat of my pants. I didn't really know what I was doing, but what I discovered is I had, you know, saleable taste. And I mean, when I was working in this store, I got some of the sewers who did the alterations to make some of my drawings, and I cut apart a shirt that I liked the way it fit, so I could see what the pieces are, and kind of figure out how this all worked. So but when I would go to a store and I would see fabric on the bolt, meaning it hadn't been made into anything, I was so naive. I thought that was wholesale, you know, which it wasn't and but I learned quickly, because it was like you learn quickly, or you go off the edge of a cliff, you go out of business. So it taught me a lot of things. And you know the title of your podcast, the unstoppable, that's part of what you learn in business. If you're going to survive, you've gotta be resilient enough to get up, because you're going to get knocked down. You have to persevere, because there are people that are going to that you're competing with, and there are things that are things that are going to happen that are going to make you want to give up, but that perseverance, that resilience, I think probably creativity, is third. I think it's a close call between perseverance and resilience, because those are really important criteria for a personality profile to have if you're going to succeed in business as an entrepreneur.   Michael Hingson ** 22:05 You know, Einstein once said, or at least he's credited with saying, that the definition of insanity is doing the same thing over and over again and expecting different results, right and and the reality is that good, resilient. People will look at things that didn't go right, and if they really look at them, they'll go, I didn't fail. Yeah, maybe I didn't go right. I may have made a mistake, or something wasn't quite right. What do I do to fix it so that the next time, we won't have the same problem? And I think that's so important. I wrote my book last year, live like a guide dog, true stories from a blind man and his dogs about being brave, overcoming adversity and moving forward in faith. And it's all about learning to control fear, but it's also all about learning from dogs. I've had eight guide dogs, and my wife had a service dog, and it's all about learning from dogs and seeing why they live in an environment where we are and they feed off of us, if you will. But at the same time, what they don't do is fear like we do. They're open to trust, and we tend not to be because we worry about so many things, rather than just looking at the world and just dealing with our part of it. So it is, it is interesting to to hear you talk about resilience. I think you're absolutely right that resilience is extremely important. Perseverance is important, and they do go together, but you you have to analyze what it is that makes you resilient, or what it is that you need to do to keep being resilient.   Jeffrey Madoff ** 23:48 Well, you're right. And one of the questions that you alluded to the course that I taught for 16 years at Parsons School of Design, which was my course, was called creative careers, making a living with your ideas. And I would ask the students, how many of you are afraid of failing? And probably more than three quarters of the class, their hands went up, and I said to them, you know, if that fear stops you, you'll never do anything interesting, because creativity, true creativity, by necessity, takes you up to and beyond the boundaries. And so it's not going to be always embraced. And you know, failure, I think everyone has to define it for themselves. But I think failure, to me, is and you hear that, you know, failure is a great way to learn. I mean, it's a way. To learn, but it's never not painful, you know, and it, but it is a way to learn if you're paying attention and if you are open to that notion, which I am and was, because, you know, that kind of risk is a necessary part of creativity, going where you hadn't gone before, to try to find solutions that you hadn't done before, and seeing what works. And of course, there's going to be things that don't, but it's only failure if you stop doing what is important to you. Yeah,   Michael Hingson ** 25:39 well, I think you're absolutely right. And one of the things that I used to do and still do, but it started when I was working as program director of our radio station at UC Irvine, was I wanted people to hear what they sounded like on the radio, because I always listened to what I said, and I know it helped me, but getting the other radio personalities to listen to themselves was was well, like herding cats, it just wasn't doable. And what we finally did is we set up, I and the engineer of the radio station, set up a recorder in a locked cabinet, and whenever the board went on in the main studio, the microphone went on, it recorded. So we didn't need to worry about the music. All we wanted was what the people said, and then we would give people the cassettes. And one of the things that I started saying then, and I said it until, like about a year ago, was, you know, you're your own worst critic, if you can learn to grow from it, or if you can learn to see what's a problem and go on, then that's great. What I learned over the last year and thought about is I'm really not my own worst critic. I'm my own best teacher, because I'm the only one who can really teach me anything, and it's better to shape it in a positive way. So I am my own best teacher. And so I think you're right. If you really want to talk about the concept of failure, failure is when you won't get back up. Failure is when you won't do anything to learn and grow from whatever happens to you, even the good stuff. Could I have done it better? Those are all very important things to do.   Jeffrey Madoff ** 27:19 No, I agree. So why did you think it was important for them to hear their voice?   Michael Hingson ** 27:25 Because I wanted them to hear what everyone else heard. I wanted them to hear what they sounded like to their listeners. And the reality is, when we got them to do that, it was, I say it was incredible, but it wasn't a surprise to me how much better they got. And some of those people ended up going into radio broadcasting, going into other kinds of things, but they really learned to hear what everyone else heard. And they they learned how to talk better. They learn what they really needed to improve upon, or they learn what wasn't sounding very good to everyone else, and they changed their habits.   Jeffrey Madoff ** 28:13 Interesting, interesting. So, so part of that also helps them establish a certain on air identity. I would imagine finding their own voice, so to speak, right,   Michael Hingson ** 28:30 or finding a better voice than they than they had, and certainly a better voice than they thought they had. Well, they thought they had a good voice, and they realized maybe it could be better. And the ones who learned, and most of them really did learn from it, came out the better for it.   Jeffrey Madoff ** 28:49 So let me ask you a personal question. You have been sightless since birth? Is that correct?   Michael Hingson ** 28:56 Yeah, I've been blind since birth. And   Jeffrey Madoff ** 28:59 so on a certain level, I was trying to think about this the other night, and how can I phrase this? On a certain level, you don't know what you look like,   Michael Hingson ** 29:15 and from the standpoint of how you look at it, yeah, yeah.   Jeffrey Madoff ** 29:19 And so, so two, that's two questions. One is so many of us for good and bad, our identity has to do with visual first, how do you assess that new person?   Michael Hingson ** 29:39 I don't look at it from a visual standpoint as such. I look at it from all the other senses that I have and use, but I also listen to the person and see how we interact and react to. Each other, and from that, I can draw pretty good conclusions about what an individual is like, so that I can decide if that's a a lovely person, male or female, because I'm using lovely in the sense of it's the kind of person I want to know or not, and so I don't obviously look at it from a visual standpoint. And although I know Helen Keller did it some, I'm not into feeling faces. When I was in college, I tried to convince girls that they should let me teach them Braille, but they had no interest in me showing them Braille, so we didn't do that. I actually a friend of mine and I once went to a girls dorm, and we put up a sign. Wanted young female assistant to aid in scientific Braille research, but that didn't go anywhere either. So we didn't do it. But so Braille pickup. Oh, Braille pickup. On the other hand, I had my guide dog who was in in my current guide dog is just the same chick magnet right from the get go, but, but the the reality is that visual is, I think there's a lot to be said for beauty is only skin deep in a lot of ways. And I think that it's important that we go far beyond just what one person looks like. People ask me all the time, well, if you could see again, would you? Or if you could see, would you? And my response is, I don't need to. I think there's value in it. It is a sense. I think it would be a great adventure, but I'm not going to spend my life worrying about that. Blindness isn't what defines me, and what defines me is how I behave, how I am, how I learn and grow, and what I do to be a part of society and and hopefully help society. I think that's more important.   Jeffrey Madoff ** 31:53 You know, I agree with you, and it's it's also having been blind since birth. It's not like you had a you had an aspect that you lost for some reason, right?   Michael Hingson ** 32:04 But I know some people who became blind later in life, who attended centers where they could learn about what it was like to be blind and learn to be a blind person and and really adapted to that philosophy and continue to do what they did even before they lost their their eyesight, and were just as successful as they ever were, because it wasn't so much about having eyesight, although that is a challenge when you lose it, but it was more important to learn that you could find alternatives to do the same things that you did before. So   Jeffrey Madoff ** 32:41 if you ever have read Marvel Comics, and you know Daredevil has a heightened sense of a vision, or you know that certain things turn into a different advantage, is there that kind of in real life, compensatory heightened awareness of other senses.   Michael Hingson ** 33:08 And the answer is not directly. The answer is, if you choose to heighten those senses and learn to use them, then they can be a help. It's like SEAL Team Six, or Rangers, or whatever, they learn how to observe. And for them, observing goes far beyond just using their eyesight to be able to spot things, although they they certainly use that, but they have heightened all of their other senses because they've trained them and they've taught themselves how to use those senses. It's not an automatic process by any definition at all. It's not automatic. You have to learn to do it. There are some blind people who have, have learned to do that, and there are a number that have not. People have said, well, you know, could any blind person get out of the World Trade Center, and like you did, and my response is, it depends on the individual, not necessarily, because there's so many factors that go into it. If you are so afraid when something like the World Trade Center events happen that you become blinded by fear, then you're going to have a much harder time getting out than if you let fear be a guide and use it to heighten the senses that you have during the time that you need that to occur. And that's one of the things that live like a guide dog is all about, is teaching people to learn to control fear, so that in reality, they find they're much more effective, because when something happens, they don't expect they adopt and adapt to having a mindset that says, I can get through this, and fear is going to help.   Jeffrey Madoff ** 34:53 That's fascinating. So one I could go on in this direction, I'll ask you, one, one other. Question is, how would you describe your dreams?   Michael Hingson ** 35:08 Probably the same way you would, except for me, dreaming is primarily in audio and other interactions and not using eyesight. But at the same time, I understand what eyesight is about, because I've thought about it a lot, and I appreciate that the process is not something that I have, but I understand it, and I can talk about light and eyesight all day. I can I when I was when it was discovered that I was blind for the first several years, I did have some light perception. I never as such, really even could see shadows, but I had some light perception. But if I were to be asked, How would you describe what it's like to see light? I'm not sure how I would do that. It's like asking you tell me what it's like to see put it into words so that it makes me feel what you feel when you see. And it's not the excitement of seeing, but it's the sensation. How do you describe that sensation? Or how do you describe the sensation of hearing their their senses? But I've yet to really encounter someone who can put those into words that will draw you in. And I say that from the standpoint of having done literally hundreds or 1000s of speeches telling my story about being in the World Trade Center, and what I tell people today is we have a whole generation of people who have never experienced or had no memory of the World Trade Center, and we have another generation that saw it mainly from TV and pictures. So they their, their view of it was extremely small. And my job, when I speak is to literally bring them in the building and describe what is occurring to me in such a way that they're with me as we're going down the stairs. And I've learned how to do that, but describing to someone what it's like to see or to hear, I haven't found words that can truly do that yet. Oh,   Jeffrey Madoff ** 37:15 fascinating. Thank you.   Michael Hingson ** 37:20 Well, tell me about creativity. I mean, you do a lot of of things, obviously, with with creativity. So what is creativity?   Jeffrey Madoff ** 37:29 I think that creativity is the compelling need to express, and that can manifest in many, many, many different ways. You have that, you know, just it was fascinating here you talk about you, describing what happened in Twin Towers, you know. And so, I think, you know, you had a compelling need to process what was a historic and extraordinary event through that unique perception that you have, and taking the person, as you said, along with you on that journey, you know, down the stairs and out of the Building. I think it was what 78 stories or something, right? And so I think that creativity, in terms of a trait, is that it's a personality trait that has a compelling need to express in some way. And I think that there is no such thing as the lightning bolt that hits and all of a sudden you come up with the idea for the great novel, The great painting, the great dance, the great piece of music. We are taking in influences all the time and percolating those influences, and they may come out, in my case, hopefully they've come out in the play that I wrote, personality and because if it doesn't relate to anybody else, and you're only talking to yourself, that's you know, not, not. The goal, right? The play is to have an audience. The goal of your book is to have readers. And by the way, did your book come out in Braille?   Michael Hingson ** 39:31 Um, yeah, it, it is available in Braille. It's a bit. Actually, all three of my books are available in with their on demand. They can be produced in braille, and they're also available in audio formats as well. Great.   Jeffrey Madoff ** 39:43 That's great. So, yeah, I think that person, I think that creativity is it is a fascinating topic, because I think that when you're a kid, oftentimes you're told more often not. To do certain things than to do certain things. And I think that you know, when you're creative and you put your ideas out there at a very young age, you can learn shame. You know, people don't like what you do, or make fun of what you do, or they may like it, and it may be great, but if there's, you know, you're opened up to that risk of other people's judgment. And I think that people start retreating from that at a very young age. Could because of parents, could because of teachers, could because of their peer group, but they learn maybe in terms of what they think is emotional survival, although would never be articulated that way, at putting their stuff out there, they can be judged, and they don't like being judged, and that's a very uncomfortable place to be. So I think creativity is both an expression and a process.   Michael Hingson ** 40:59 Well, I'll and I think, I think you're right, and I think that it is, it is unfortunate all too often, as you said, how children are told don't do this or just do that, but don't do this, and no, very few people take the next logical step, which is to really help the child understand why they said that it isn't just don't. It should be. Why not? One of my favorite stories is about a student in school once and was taking a philosophy class. You'll probably have heard this, but he and his classmates went in for the final exam, and the instructor wrote one word on the board, which was why? And then everybody started to write. And they were writing furiously this. This student sat there for a couple of minutes, wrote something on a paper, took it up, handed it in, and left. And when the grades came out, he was the only one who got an A. And the reason is, is because what he put on his paper was, why not, you know, and, and that's very, very valid question to ask. But the reality is, if we really would do more to help people understand, we would be so much better off. But rather than just telling somebody what to do, it's important to understand why?   Jeffrey Madoff ** 42:22 Yeah, I remember when I was in I used to draw all the time, and my parents would bring home craft paper from the store that was used to wrap packets. And so they would bring me home big sheets I could do whatever I wanted on it, you know, and I would draw. And in school I would draw. And when art period happened once or twice a week, and the teacher would come in with her cart and I was drawing, that was when this was in, like, the middle 50s, and Davy Crockett was really a big deal, and I was drawing quite an intricate picture of the battle at the Alamo. And the teacher came over to me and said she wanted us to do crayon resist, which is, you know, they the watercolors won't go over the the crayon part because of the wax and the crayon. And so you would get a different thing that never looked good, no matter who did it, right? And so the teacher said to me, what are you doing? And I said, Well, I'm drawing. It's and she said, Why are you drawing? I said, Well, it's art class, isn't it? She said, No, I told you what to do. And I said, Yeah, but I wanted to do this. And she said, Well, you do what I tell you, where you sit there with your hands folded, and I sat there with my hands folded. You know I wasn't going to be cowed by her. And I've thought back on that story so often, because so often you get shut down. And when you get shut down in a strong way, and you're a kid, you don't want to tread on that land again. Yeah, you're afraid,   Michael Hingson ** 44:20 yeah. Yeah. And maybe there was a good reason that she wanted you to do what she wanted, but she should have taken the time to explain that right, right now, of course, my question is, since you did that drawing with the Alamo and so on, I'm presuming that Davy Crockett looked like Fess Parker, right? Just checking,   Jeffrey Madoff ** 44:42 yeah, yep, yeah. And my parents even got me a coon   Michael Hingson ** 44:47 skin hat. There you go, Daniel Boone and David Crockett and   Jeffrey Madoff ** 44:51 Davy Crockett and so there were two out there. Mine was actually a full coon skin cap with the tail. And other kids had it where the top of it was vinyl, and it had the Disney logo and a picture of Fess Parker. And I said, Now I don't want something, you know, and you are correct, you are correct. It was based on fess Barker. I think   Michael Hingson ** 45:17 I have, I had a coons kid cap, and I think I still do somewhere. I'm not quite sure where it is, but it was a real coonskin cap with a cake with a tail.   Jeffrey Madoff ** 45:26 And does your tail snap off? Um, no, yeah, mine. Mine did the worst thing about the coonskin cap, which I thought was pretty cool initially, when it rained, it was, you know, like you had some wet animal on your Well, yes, yeah, as you did, she did, yeah, animal on your head, right? Wasn't the most aromatic of the hub. No,   Michael Hingson ** 45:54 no, it's but Huh, you got to live with it. That's right. So what is the key to having great creative collaborations? I love collaborating when I wrote my original book, Thunder dog, and then running with Roselle, and then finally, live like a guide dog. I love the idea of collaborating, and I think it made all three of the books better than if it had just been me, or if I had just let someone else do it, because we're bringing two personalities into it and making the process meld our ideas together to create a stronger process.   Jeffrey Madoff ** 46:34 I completely agree with you, and collaboration, for instance, in my play personality, the director Sheldon apps is a fantastic collaborator, and as a result, has helped me to be a better writer, because he would issue other challenges, like, you know, what if we looked at it this way instead of that way? What if you gave that power, that that character, the power in that scene, rather than the Lloyd character? And I loved those kinds of challenges. And the key to a good collaboration is pretty simple, but it doesn't happen often enough. Number one is listening. You aren't going to have a good collaboration if you don't listen. If you just want to interrupt and shut the other person down and get your opinion out there and not listen, that's not going to be good. That's not going to bode well. And it's being open. So people need to know that they're heard. You can do that a number of ways. You can sort of repeat part of what they said, just so I want to understand. So you were saying that the Alamo situation, did you have Davy Crockett up there swinging the rifle, you know? So the collaboration, listening, respect for opinions that aren't yours. And you know, don't try to just defeat everything out of hand, because it's not your idea. And trust developing a trust with your collaborators, so that you have a clearly defined mission from the get go, to make whatever it is better, not just the expression of one person's will over another. And I think if you share that mission, share that goal, that the other person has earned your trust and vice versa, that you listen and acknowledge, then I think you can have great collaboration. And I've had a number of great collaborators. I think I'm a good collaborator because I sort of instinctively knew those things, and then working with Sheldon over these last few years made it even more so. And so that's what I think makes a really great collaboration.   Michael Hingson ** 49:03 So tell me about the play personality. What's it about? Or what can you tell us about it without giving the whole thing away?   Jeffrey Madoff ** 49:10 So have you ever heard of Lloyd Price?   Michael Hingson ** 49:14 The name is familiar. So that's   Jeffrey Madoff ** 49:16 the answer that I usually get is, I'm not really sure. Yeah, it's kind of familiar. And I said, Well, you don't, probably don't know his name, but I'll bet you know his music. And I then apologize in advance for my singing, you know, cause you've got walk, personality, talk, personality, smile, oh yeah, yeah. I love that song, you know. Yeah. Do you know that song once I did that, yes, yeah. So Lloyd was black. He grew up in Kenner, Louisiana. It was he was in a place where blacks were expected to know their place. And. And if it was raining and a white man passed, you'd have to step into a mud puddle to let them pass, rather than just working by each other. And he was it was a tough situation. This is back in the late 1930s and what Lloyd knew is that he wanted to get out of Kenner, and music could be his ticket. And the first thing that the Lloyd character says in the play is there's a big dance opening number, and first thing that his character says is, my mama wasn't a whore. My dad didn't leave us. I didn't learn how to sing in church, and I never did drugs. I want to get that out of the way up front. And I wanted to just blow up all the tropes, because that's who Lloyd was, yeah, and he didn't drink, he didn't learn how to sing in church. And, you know, there's sort of this baked in narrative, you know, then then drug abuse, and you then have redeemed yourself. Well, he wasn't like that. He was entrepreneurial. He was the first. He was the it was really interesting at the time of his first record, 1952 when he recorded Lottie, Miss Claudia, which has been covered by Elvis and the Beatles and Bruce Springsteen and on and on. There's like 370 covers of it. If you wanted to buy a record by a black artist, you had to go to a black owned record store. His records couldn't get on a jukebox if it was owned by a white person. But what happened was that was the first song by a teenager that sold over a million copies. And nobody was prejudiced against green, which is money. And so Lloyd's career took off, and it The story tells about the the trajectory of his career, the obstacles he had to overcome, the triumphs that he experienced, and he was an amazing guy. I had been hired to direct, produce and direct a short documentary about Lloyd, which I did, and part of the research was interviewing him, and we became very good friends. And when I didn't know anything about him, but I knew I liked his music, and when I learned more about him, I said, Lloyd, you've got an amazing story. Your story needs to be told. And I wrote the first few scenes. He loved what I wrote. And he said, Jeff, I want you to do this. And I said, thank you. I want to do it, but there's one other thing you need to know. And he said, What's that? And I said, You're the vessel. You're the messenger, but your story is bigger than you are. And he said, Jeff, I've been waiting for years for somebody to say that to me, rather than just blowing more smoke up my ass. Yeah. And that started our our collaboration together and the story. And it was a great relationship. Lloyd died in May of 21 and we had become very close, and the fact that he trusted me to tell his story is of huge significance to me. And the fact that we have gotten such great response, we've had two commercial runs. We're moving the show to London, is is is really exciting. And the fact that Lloyd, as a result of his talent and creativity, shattered that wall that was called Race music in race records, once everybody understood on the other side that they could profit from it. So there's a lot of story in there that's got a lot of meat, and his great music   Michael Hingson ** 54:04 that's so cool and and so is it? Is it performing now anywhere, or is it? No, we're   Jeffrey Madoff ** 54:12 in between. We're looking actually, I have a meeting this this week. Today is February 11. I have a meeting on I think it's Friday 14th, with my management in London, because we're trying to get a theater there. We did there in October, and got great response, and now we're looking to find a theater there.   Michael Hingson ** 54:37 So what are the chance we're going to see it on Broadway?   Jeffrey Madoff ** 54:41 I hope a very good chance Broadway is a very at this point in Broadway's history. It's it's almost prohibitively expensive to produce on Broadway, the West End has the same cache and. Yeah, because, you know, you think of there's that obscure British writer who wrote plays called William Shakespeare. You may have heard of   Michael Hingson ** 55:07 him, yeah, heard of the guy somewhere, like, like, I've heard of Lloyd Price, yeah, that's   Jeffrey Madoff ** 55:15 it. And so I think that Broadway is certainly on the radar. The first step for us, the first the big step before Broadway is the West End in London. Yeah,   Michael Hingson ** 55:30 that's a great place to go. It is.   Jeffrey Madoff ** 55:32 I love it, and I speak the language, so it's good. Well, there you   Michael Hingson ** 55:35 are. That helps. Yes, well, you're a very creative kind of individual by any standard. Do you ever get involved with or have you ever faced the whole concept of imposter syndrome?   Jeffrey Madoff ** 55:48 Interesting, you mentioned that the answer is no, and I'll tell you why it's no. And you know, I do a fair amount of speaking engagements and that sort of thing, and that comes up particularly with women, by the way, imposter syndrome, and my point of view on it is, you know, we're not imposters. If you're not trying to con somebody and lying about what you do, you're a work in progress, and you're moving towards whatever it is that your goals are. So when my play became a produced commercial piece of theater and I was notarized as a playwright, why was that same person the day before that performance happened? And so I think that rather than looking at it as imposter, I look at it as a part of the process, and a part of the process is gaining that credibility, and you have to give yourself permission to keep moving forward. And I think it's very powerful that if you declare yourself and define yourself rather than letting people define you. So I think that that imposter syndrome comes from that fear, and to me, instead of fear, just realize you're involved in the process and so you are, whatever that process is. And again, it's different if somebody's trying to con you and lie to you, but in terms of the creativity, and whether you call yourself a painter or a musician or a playwright or whatever, if you're working towards doing that, that's what you do. And nobody starts off full blown as a hit, so to speak. Yeah,   Michael Hingson ** 57:44 well, I think you're absolutely right, and I think that it's all about not trying to con someone. And when you are doing what you do, and other people are involved, they also deserve credit, and people like you probably have no problem with making sure that others who deserve credit get the credit. Oh, absolutely, yeah, I'm the same way. I am absolutely of the opinion that it goes back to collaboration. When we're collaborating, I'm I'm very happy to talk about the fact that although I started the whole concept of live like a guide dog, carry Wyatt Kent and I worked on it together, and the two of us work on it together. It's both our books. So each of us can call it our book, but it is a collaborative effort, and I think that's so important to be able to do,   Jeffrey Madoff ** 58:30 oh, absolutely, absolutely, you know, the stuff that I was telling you about Sheldon, the director, you know, and that he has helped me to become a better writer, you know, and and when, as as obviously, you have experienced too, when you have a fruitful collaboration, it's fabulous, because you're both working together to create the best possible result, as opposed to self aggrandizement, right?   Michael Hingson ** 59:03 Yeah, it is. It is for the things that I do. It's not about me and I and I say it all the time when I'm talking to people who I'd like to have hire me to be a speaker. It's not about me, it's about their event. And I believe I can add value, and here's why I think I can add value, but it's not about me, it's about you and your event, right? And it's so important if, if you were to give some advice to somebody starting out, or who wants to be creative, or more creative and so on, what kind of advice would you give them?   Jeffrey Madoff ** 59:38 I would say it's more life advice, which is, don't be afraid of creative risk, because the only thing that you have that nobody else has is who you are. So how you express who you are in the most unique way of who you are? So that is going to be what defines your work. And so I think that it's really important to also realize that things are hard and always take more time than you think they should, and that's just part of the process. So it's not easy. There's all these things out there in social media now that are bull that how people talk about the growth of their business and all of this stuff, there's no recipe for success. There are best practices, but there's no recipes for it. So however you achieve that, and however you achieve making your work better and gaining the attention of others, just understand it's a lot of hard work. It's going to take longer than you thought, and it's can be incredibly satisfying when you hit certain milestones, and don't forget to celebrate those milestones, because that's what's going to give you the strength to keep going forward.   Michael Hingson ** 1:01:07 Absolutely, it is really about celebrating the milestones and celebrating every success you have along the way, because the successes will build to a bigger success. That's right, which is so cool. Well, this has been a lot of fun. We've been doing this for an hour. Can you believe it? That's been great. It has been and I really appreciate you being here, and I I want to thank all of you who are listening, but please tell your friends to get into this episode as well. And we really value your comments, so please feel free to write me. I would love to know what you thought about today. I'm easy to reach. It's Michael M, I C H, A, E, L, H i at accessibe, A, C, C, E, S, S i b, e.com, or you can always go to our podcast page, which is Michael hingson, M, I C H, A, E, L, H i N, G, s o n.com/podcast, where you can listen to or access all the of our podcasts, but they're also available, as most likely you've discovered, wherever you can find podcasts, so you can get them on Apple and all those places and wherever you're listening. We do hope you'll give us a five star review. We really value your reviews, and Jeff has really given us a lot of great insights today, and I hope that you all value that as well. So we really would appreciate a five star rating wherever you're listening to us, and that you'll come back and hear some more episodes with us. If you know of anyone who ought to be a guest, Jeff, you as well. Love You to refer people to me. I'm always looking for more people to have on because I do believe that everyone in the world is unstoppable if you learn how to accept that and move forward. And that gets back to our whole discussion earlier about failure or whatever, you can be unstoppable. That doesn't mean you're not going to have challenges along the way, but that's okay. So we hope that if you do know people who ought to be on the podcast, or if you want to be on the podcast and you've been listening, step up won't hurt you. But again, Jeff, I want to thank you for being here. This has been a lot of fun, and we really appreciate your time. Thank   Jeffrey Madoff ** 1:03:16 you, Michael, for having you on. It was fun. You   **Michael Hingson ** 1:03:23 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

After managing over $50 million in marketing spend, Mike Hambright reveals the strategies that are driving lead generation success in 2025. Discover why consistency in lead gen is crucial, how inbound channels like SEO and direct mail yield higher ROI, and why cutting marketing budgets can lead to long-term setbacks. Mike emphasizes the importance of targeting distressed sellers and shares how tools like Investor Machine leverage AI and predictive analytics to identify motivated leads. He also discusses the significance of maintaining consistent NAP (Name, Address, Phone number) across online profiles for SEO benefits. Drawing inspiration from the book Who Not How, Mike underscores the value of building the right team to scale your business effectively. For real estate investors aiming to optimize their marketing strategies and achieve sustainable growth, this episode offers actionable insights. Explore more at Investor Fuel. --------------------- Mentioned in This Episode: Investor Fuel A mastermind community for real estate investors seeking growth and scalability. Investor Machine A full-service lead generation platform utilizing AI and predictive analytics to identify motivated sellers. Who Not How by Dan Sullivan and Dr. Benjamin Hardy A book emphasizing the importance of collaboration and finding the right people to achieve business goals. --------------------- Key Quotes: - “If you don't have marketing and you don't have lead gen, you don't have a business.” - “Consistency is what's important. The last thing you should ever cut is lead gen.” - “Inbound lead generation typically has a 200-300% higher return on investment.” - “Mail tends to be the highest profit deals because you can highly target who you send to.” - “SEO leads are even better than pay-per-click because they've come to your site and raised their hand.” - “The best list is mailing to the leads you've already generated.” --------------------- Chapters: 00:00 – Intro 00:10 -- The Hidden Cost of Cutting Lead Gen 02:00 – SEO Basics: Importance of NAP Consistency 03:10 – The Necessity of Consistent Marketing Efforts 05:55 – Addressing Budget Cuts in Marketing 07:19 – Determining Effective Marketing Spend 11:33 – Comparing Inbound vs. Outbound Lead Generation 14:22 – Evaluating Profit per Deal Across Channels 17:13 – The Pitfalls of Inconsistent Marketing 20:13 – Retargeting: Staying Top of Mind with Leads 24:39 – Strategies to Lower Marketing Costs --------------------- ➨Our Evergreen Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Send us a textStop apologizing and start winning with a revolutionary approach to entrepreneurial time management. Have you ever felt like you never truly "shut off" from your business? This exact challenge led me to discover a life-changing system that's already transforming my productivity, clarity, and peace of mind.Drawing from Dan Sullivan's entrepreneurial coaching wisdom, I share how structuring your week around just three types of days creates magical boundaries in your life. Focus Days become your revenue-generating powerhouses—time dedicated exclusively to activities that directly impact your bottom line. Buffer Days provide crucial space for organizing, planning, and administrative tasks that prepare you for success. Perhaps most revolutionary are Free Days—complete disconnection from work to rejuvenate through family time, personal interests, and true rest.After completing an intense track coaching season, I felt like "a big rock had been removed from my aquarium." This newfound space allowed me to reassess how I was structuring my time as both an entrepreneur and Kingdom-minded business leader. The typical entrepreneur's tendency to work late into the night after family goes to bed or constantly think about business even during supposed downtime doesn't have to be your reality.Ready to bring intentional structure to your entrepreneurial journey? This simple yet profound system might be exactly what you need to thrive both professionally and personally. Give it a try and let me know how it transforms your approach to business and life!Connect with me through the link in the show notes if you're curious about family banking and creating a financial legacy that breaks free from traditional banking limitations.Support the show

Nine years. 800 episodes. And one message you can't afford to miss. In this raw and reflective solo episode, Alex Pardo pulls back the curtain on the nine biggest lessons that transformed his business and life so you can shortcut your path to freedom, impact, and fulfillment. Plus, stick around to the end for a major announcement that hints at what's next.   KEY TAKEAWAYS What your schedule and spending reveal about your true priorities How to escape the trap of consuming more info and start doing what moves the needle The overlooked way to build true confidence A powerful reason why you shouldn't stop when things get difficult  The make-or-break skillset no entrepreneur can afford to ignore and who you should be learning from How one relationship can change your business and your life   RESOURCES/LINKS MENTIONED Buy Back Your Time by Dan Martell | Hardcover and Kindle  Who Not How by Dan Sullivan and Benjamin Hardy | Paperback, Hardcover, and Kindle  Business Secrets from the Bible by Rabbi Daniel Lapin | Hardcover Alex Hormozi Russell Brunson  Dan Kennedy   TWEETABLES "Confidence isn't built in your head. It's built in the reps." "Money flows to those who have clarity." "Relationships are the ultimate ROI." "Hustle can be a season, not a lifestyle."

Nathan Payne is the co-founder of Offer on Homes and Investor Drive, a wholesaling investment firm and real estate coaching platform helping investors scale their portfolios the “Painless” way. With a background in door-to-door sales and a passion for autonomy, Nathan has built a thriving real estate business while living his dream lifestyle in rural Ontario. He specializes in wholesaling, flipping, and coaching clients through real-world deals using a hands-on apprenticeship model.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Nathan transitioned from door-to-door sales to real estate after seeking a lifestyle with more autonomy and time freedom. He emphasizes real-world coaching through deal partnerships, not just video courses or information dumps. Wholesaling success comes from embracing rejection, refining your sales process, and staying persistent through messy deals. Building savings and having a support system are critical when transitioning into entrepreneurship. Real estate investing should align with your lifestyle goals—not just financial benchmarks.     Topics From Sales Hustler to Rural Investor Started in door-to-door sales before quitting to launch a real estate business with his roommate. Lacked marketing and deal flow at first, but invested heavily in coaching and mentorship to improve. After seven years in the business, he moved with his family to a farm in Ontario, living a slower, intentional life. Lessons from the Early Grind Faced rejections, lost contracts, and failed deals when first starting. Learned that sales tactics differ between products—urgency pressure may work for cable, not for homes. Paid for mentorship after realizing trial-and-error was too costly and time-consuming. Painless Flipping and Coaching Philosophy Teaches students by reviewing live deals, helping them qualify leads, and even partnering on closings. Emulates an apprenticeship model: direct feedback, ongoing support, and real deal experience. Rejects the passive “info-only” coaching model in favor of outcome-driven partnerships. Living With Purpose, Not Pressure No longer driven by money—prioritizes time with family and coaching a handful of serious clients. Believes success is defined by clarity and self-awareness, not vanity metrics or hustle culture. Coaches students to align investing strategy with lifestyle goals from day one.    

Today on the Morning Edition, a life-or-death struggle in the icy Tanana River. How one first responder was pushed to the limits to pull off a successful but dangerous water rescue.Plus, Senator Dan Sullivan talks about a passion project that is about to take shape on JBER. How a half-billion dollar project will bring jobs, expand military readiness and position Alaska at the forefront of global defense training.

What if the secret to building a vibrant culture starts with redesigning your own life? In this episode of the Build a Vibrant Culture  host Nicole Greer sits down with visionary Ryan Rigterink, author of Redesign Life, to explore how purpose, passion, and personal transformation can shape both individual lives and organizational culture. A tech entrepreneur and thought leader in human-centered AI, Ryan shares the powerful framework behind his Redesign Life process and how leaders can tap into their people's potential through reflection, alignment, and intention.Together, Nicole and Ryan unpack the six core habits for redesigning life, discuss how talent ecosystems and AI are reshaping leadership, and offer actionable strategies for helping people move from burnout to brilliance. Whether you're leading a team or redefining your personal mission, this episode is full of inspiring insights and practical takeaways to help you ignite purpose and lead with clarity.Highlights from this episode:[04:49] – From Toxic to Thriving: Ryan's journey through burnout, reinvention, and purpose management.[10:55] – Superhero vs. Zombie Mindset: How imagination and choice impact our life path.[15:00] – The Six-Step Framework: Prepare, Discover, Understand, Fit, Focus, Balance.[22:22] – Turn to Wonder: Cultivating curiosity as a leadership and life skill.[46:59] – Passion Is Strategy: Why igniting passion is the most underutilized success tactic in organizations.Ryan's book: Redesign Life by Ryan Rigterink: https://a.co/d/5lFryDQAlso mentioned in this episode:The Path by Laurie Beth Jones: https://a.co/d/3veka2OThe Ultimate Secret to Getting Absolutely Everything You Want by Mike Hernacki: https://a.co/d/imOE4VNUnique Ability 2.0 by Strategic Coach (created by Dan Sullivan): https://a.co/d/3q6YvT5Good to Great by Jim Collins: https://a.co/d/1nUqFpIBooks by Howard Thurman: https://www.amazon.com/stores/Howard-Thurman/author/B000APVW8Y?ref=ap_rdr&a…Darryl Bellamy's website: https://fearlessinside.com/The Fearless Revolution by Sandy Gledhill: https://a.co/d/bx54yliConnect with Ryan:Website: https://www.leadersops.com/LinkedIn: https://www.linkedin.com/in/ryan-rigterink-1596107/Facebook: https://www.facebook.com/ryan.rigterinkListen today at www.vibrantculture.com/podcast or your favorite podcast platform!Learn more about Nicole Greer, the Vibrant Coach: https://www.vibrantculture.com/

In this episode of Welcome to Cloudlandia, we kick off by reflecting on a recent trip to the UK, where London's unexpected warmth mirrored the friendliness of its black cab drivers. Our visit coincided with the successful launch of the 10 Times program in Mayfair, which attracted participants from various countries, adding a rich diversity to the event. Next, we delve into the advancements in AI technology, particularly those related to Google Flow. We discuss how this technology is democratizing creative tools, making it easier to create films and lifelike interactions. This sparks a conversation about the broader implications of AI, including its potential to transform industries like real estate through AI-driven personas and tools that enhance market operations. We then shift our focus to the political arena, where we explore the Democratic Party's attempt to create their own media influencers to match figures like Joe Rogan. The discussion centers on the challenges of capturing consumer attention in a world overflowing with digital content, and the need for meaningful messaging that resonates with everyday life. Finally, we touch on aging, longevity, and productivity. We emphasize the importance of staying engaged and productive as we age, inspired by remarkable individuals achieving significant milestones beyond 60. SHOW HIGHLIGHTS In our recent trip to the UK, we experienced the unexpected warmth of London and engaged with the local culture, which included charming interactions with black cab drivers. This atmosphere set the tone for a successful event launch in Mayfair with global participants. We discussed the sparse historical records left by past civilizations, such as the Vikings, and how this impacts our understanding of history, drawing a parallel to the rich experiences of our recent travels. AI advancements, particularly Google Flow, are revolutionizing the creative landscape by democratizing filmmaking tools, allowing for lifelike scenes and interactions to be created easily and affordably. The potential of AI in the real estate market was explored, using the example of Lily Madden, an AI-driven persona in Portugal, which highlights the challenge of consumer attention in an ever-saturated digital content environment. We analyzed the Democratic Party's approach to media influencers in the 2024 election, noting the need for genuine engagement with voters' lives amidst fierce competition for attention in today's media landscape. The discussion shifted to aging and longevity, focusing on productivity and engagement in later years. We emphasized the importance of remaining active and contributing meaningfully past the age of 60. We wrapped up the episode with excitement about future projects, including a new workshop and book, highlighting our commitment to staying creatively engaged and inviting listeners to join us in future discussions. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr sullivan it has to be recorded because it's uh historic thinking it's historic thinking in a historic time things cannot be historic if they're not recorded, that is true, it's like if, uh, yeah, if a tree falls in the forest yeah, it's a real. Dan: It's a real problem with what happened here in the Americas, because the people who were here over thousands of years didn't have recordings. Dean: They didn't write it down. They didn't write it down. Dan: No recordings, I mean they chipped things. Dean: They didn't write it down. Dan: They didn't write it down no recordings, no recordings. Yeah, I mean, they chip things into rock, but it's, you know, it's not a great process really. Dean: I think that's funny, you know, because that's always been the joke that Christopher Columbus, you know, discovered America in 1492. But meanwhile they've been here. There have been people, the sneaky Vikings, and stuff. How do you explain that in the Spaniards? Dan: Yep. Dean: Yeah. Dan: Yeah Well, writing. You know, writing was an important thing. Dean: Yeah, yeah. Dan: We don't know much. We don't, yeah, we really don't know much about the Vikings either, because they didn't they weren't all that great at taking notes. I mean, all the Vikings put together don't equal your journals. Dean: That's true. All the Viking lore's the not what's happening. So it's been a few weeks yeah I was in the uk, we were in the uk for a couple weekends for uh-huh okay, it was great, wonderful weather, I mean we had the very unusual. Dan: It was great, wonderful weather. Dean: I mean we had the very unusual weather for May. It was, you know, unseasonably warm 75, 80, nice bright oh my goodness. Dan: Yeah, really terrific. And boy is the city packed. London is just packed. Dean: And getting packed dirt, huh. Dan: Yeah, yeah, just so many people on the street. Dean: I always, I always laugh, because one time I was there in June which is typically when I go, and it was. It was very funny because I'd gotten a black cab and just making conversation with the driver and he said so how long are you here? And I said I'm here for a week. He said, oh, for the whole summer, because it was beautifully warm here for the whole summer. Yeah, that's so funny, I hear hear it's not quite. Dan: They're fun to talk to. Dean: Oh man for sure. Dan: Yeah, they know so much. Dean: Yes, I hear Toronto. Not quite that warm yet, but get in there I think today is predicted to be the crossover day we had just a miserable week. Dan: It was nonstop rain for five days. Oh my goodness, Not huge downpour, but just continual, you know, just continual raining. Dean: But it speeded up the greening process because I used to have the impression that there was a day in late May, maybe today like the 25th, when between last evening and this morning, the city workers would put all the leaves on the trees like yesterday there were no leaves, and but actually there were. Dan: We're very green right now because of all the rain. Dean: Oh, that's great yeah. Two weeks I'll be there in. I arrived 17th. Dan: Yeah, yeah, I'm trying to think of the date I'm actually arriving. Dean: I'm arriving on the 6th A strategic coach, you're going to be here, yeah we're doing on Tuesday. This month is Strategic Coach. Dan: Yeah, because of fathers. Dean: Right, right, right right, so we're doing. Yeah, so that Tuesday, that's exciting. Dan: Tuesday, Wednesday, Of course, our week is 19th, 18th, I think it's the 17th 17th is the workshop day and we have a garden party the night before and the day I know we have two parties. Dean: Yeah, I love I can't go wrong yeah and hopefully we'll have our table 10 on the. Uh well, we'll do it at the one, we'll do it at the one, that's great. You've been introduced to the lobster spoons. I hear. Dan: It's been good, that's a great little spot. I didn't overdo it, but I did have my two. I had two lobster spoons Okay, they're perfect. Dean: I took one of my teams there about uh, six weeks ago, and we, everybody got two we got two lobster spoons and it was good, yeah, but the food was great service with service was great. Dan: Yeah, yeah, yeah all right. Dean: Well then, we got something I'm excited about. That's great. So any, uh, anything notable from your trip across the pond no, uh, we um jump things up um. Dan: Last October we introduced the 10 times program in London so uh 25 to 30. I think we have 25 to 30 now and uh, so when I was there um last two weeks, it'll be, um, um two weeks or last week no, it was last week. Um, I'm just trying to get my, I'm just trying to get my bearings straight here. When did I get home? I think I got home just this past Tuesday. Dean: This past Tuesday. Dan: So it would have been the previous Thursday. I had a morning session and afternoon session, and in the morning it was just for 10 times and in the afternoon it was just for 10 times and in the afternoon it was for everybody. So we had about 30 in the morning and we had about 120 in the afternoon. Dean: Oh, very nice yeah. Dan: And you know a lot of different places. We had Finland, estonia, romania, dubai, South Africa quite a mix. Quite a mix of people from. You know all sorts of places and you know great getting together great. You know couple of tools. You know fairly new tools A couple of tools, you know fairly new tools and you know good food good hotel, it's the Barclay, which is in. Mayfair. Okay, and it's a nice hotel, very nice hotel. This is the third year in a row that we've been there and you know we sort of stretched their capacity. Dean: 120 is about the upper limit and what they've been to the the new four seasons at uh, trinity square, at tower bridge. It's beautiful, really, really nice, like one of my favorites no, because the building is iconic. I mean Just because the building is iconic. I mean that's one of the great things about the. Dan: Four Seasons. Dean: Yeah, and about London in specific, but I mean that. Four Seasons at. Dan: Trinity it's beautiful, stunning, love it. Yeah, we had an enjoyable play going week um we did four, four, four musicals, actually four, four different. Uh, musicals we were there one not good at all probably one of the worst musicals I've seen um and uh, but the other three really terrific. And boy, the talent in that city is great. You know just sheer talent. Dean: What's the latest on your Personality? Yeah, personality. Dan: Yeah, the problem is that London's a hot spot right now and there's a queue for people who want to have plays there. Oh okay, Actually they have more theaters than Broadway does Is that right On the West End yeah, west End, but they're all lined up. Problem is it's not a problem, it's just a reality is that you have some plays that go for a decade. You know, like Les Mis has been in the same theater now for 20 years. So there's these perennials that just never move. And then there's hot competition for the other theaters, you know I wonder is Hamilton? Dean: there, I don't think so, I just wonder about that actually, whether it was a big hit in the UK or whether it's too close. Dan: Yeah, I'm not entirely sure why it was a great play in the United States. I went to see it, you know. I mean it bears no historical similarity to what the person actually was. Dean: No. Dan: So you know, I mean, if people are getting their history from going to that play, they don't have much history. Dean: That's funny, yeah, and I'm not a rap. Dan: I'm not a fan of rap, so it's not the oh God. I'm not the target, definitely not the target audience for that particular play. But we saw a really terrific one and. I have to say, in my entire lifetime this may have been one of the best presentations, all told. You know talent, plot, everything. It's cook. It's the curious case of Benjamin Button button, which is okay. Yeah, I've seen the movie which you. You probably saw the movie. Dean: I did. Dan: Yeah, and this is Fitzgerald. It's Fitzgerald. Dean: Yes. Dan: And it is just a remarkable, remarkable presentation. They have about, I would say, 15 actors and they're literally on stage for the entire two and a half hours. And they are literally on stage for the entire two and a half hours and they are the music. So every actor can sing, every actor can dance and every actor can play at least one musical instrument. And they have 30 original songs and then you know the plot. And they pull off the plot quite convincingly with the same actors, starting off at age 70, and he more or less ends up at around age 25, and then they very ingeniously tell the rest of the story. And very gripping, very gripping very moving and very gripping, very gripping very moving, beautiful voices done in. Sort of the style of music is sort of Irish. You know it takes place in Cornwall, which is very close to you know, just across the Irish Sea from Ireland. So it's that kind of music. It's sort of Irish folk music and you know it's sort of violins and flutes and guitars and that sort of thing, but just a beautifully, beautifully done presentation. On its way to New York, I suspect, so you might get a chance to see it there. Dean: Oh wow, that's where it originated, in London. Dan: No, yeah, it's just been. It was voted the number one new musical in London for this year, for 2025. Yeah, but I didn't know what to expect, you know, and I hadn't seen the movie, I knew the plot, I knew somebody's born, old and gets younger. Yeah, just incredibly done. And then there's another one, not quite so gripping. It's called Operation Mincemeat. Do you know the story? Dean: No, I do not. Dan: Yeah, it's a true story, has to do with the Second World War and it's one of those devious plots that the British put together during the Second World War, where to this was probably 1940, 42, 43, when the British had largely defeated the Germans in North Africa, the next step was for them to come across the Mediterranean and invade Europe, the British and Americans. And the question was was it going to be Sicily or was it going to be the island of Sardinia? And so, through a very clever play of Sardinia, and so, through a very clever play, a deception, the British more or less convinced the Germans that it was going to be Sardinia, when in fact it was going to be Sicily. And the way they did this is they got a dead body, a corpse, and dressed him off in a submarine off the coast of spain. The body, floated to shore, was picked up by the spanish police, who were in cahoots, more or less, with the germans, and they gave it to the germans. And the Germans examined everything and sent the message to Berlin, to Hitler, that the invasion was gonna be in Sardinia, and they moved their troops to Sardinia to block it. and the invasion of Sicily was very fast and very successful, but an interesting story. But it's done as a musical with five actors playing 85 different parts. Oh my yeah. Dean: Wow, 85 parts. Dan: Yeah. Dean: It sounds like. Dan: I thought, you were describing Weekend at Bernie's Could be. Dean: Could be if I had seen it If I had seen it. It was funny? Dan: Yeah, it's kind of like Weekend at Bernie's right, right, right, I don't know. I don't know what I'm talking about, but I know you are. And three of them were women who took a lot of male parts, but very, very good comic comic actors, and three of them were women who took a lot of male parts, but very, very good comic actors. It's done in sort of a musical comedy, which is interesting given the subject matter. And then I saw a re-revival of the play Oliver about Oliver Twist, a re-revival of the play Oliver about Oliver Twist and just a sumptuous big musical. Big, you know, big stage, big cast, big music, everything like you know Dickens was a good writer. Dean: Yes, um, dan, have you? Dan? Did you see or hear anything about the new Google Flow release that just came out two or three days ago? I have not. I've been amazed at how fast people adopt these things and how clearly this is going to unlock a new level of advancement in AI. Here thing kind of reminded me of how Steve Jobs used to do the product announcement. You know presentations where you'd be on stage of the big screen and then the. It was such an iconic thing when he released the iPhone into the world and you look back now at what a historically pivotal moment that was. And now you look at what just happened with flow from a prompt. So you say what you describe, what the scene is, and it makes it with what looked like real people having real dialogue, real interactions. And so there's examples of people at a car show talking like being interviewed about their thoughts about the new cars and the whole background. Dan, all the cars are there in the conference. You know the big conference setting with people milling around the background noises of being at a car show. The guy with the microphone interviewing people about their thoughts about the new car, interviewing people about their thoughts about the new car. There's other examples of, you know, college kids out on spring break, you know, talking to doing man-on-the-street interviews with other college kids. Or there's a stand-up comedian doing a stand-up routine in what looks like a comedy club. And I mean these things, dan, you would have no idea that these are not real humans and it's just like the convergence of all of those things like that have been slowly getting better and better in terms of like picture, um, you know, pick, image creation and sound, uh, syncing and all of that things and movies, getting it all together, uh, into one thing. And there, within 48 hours of it being released, someone had released a short feature, a short film, 13 minutes, about the moment that they flipped the switch on color television, and it was like I forget who the, the two, uh in the historic footage, who the people were where they pushed the button and then all of a sudden it switched to color, um broadcasting. But the premise of the story is that they pushed the button and everything turned to color, except the second guy in the thing. He was like it didn't turn him to color and it was. He became worldwide known as the colorless man and the whole story would just unfolded as kind of like a mini documentary and the whole thing was created by one guy, uh in since it was released and it cost about 600 in tokens to create the the whole thing and they were uh in the comments and uh, things are the the description like to create that, whatever that was, would have cost between three to $500,000 to create in tradition, using traditional filmmaking. It would have cost three to 500,000 to create that filmmaking it would have cost three to 500,000 to create that. And you just realize now, dan, that the words like the, the, the um, creativity now is real, like the capability, is what Peter Diamandis would call democratized right. It's democratized, it's at the final pinnacle of it, and you can only imagine what that's going to be like in a year from now, or two years from now, with refinement and all of this stuff. And so I just start to see now how this the generative creative AI I see almost you know two paths on it is the generative creative side of it, the research and compilation or assimilation of information side of AI. And then what people are talking about what we're hearing now is kind of agentic AI, where it's like the agents, where where AIs will do things for you right, like you can train an AI to do a particular job, and you just realize we are really like on the cusp of something I mean like we've never seen. I mean like we've never seen. I just think that's a very interesting it's a very interesting thought right now, you know, of just seeing what is going to be the. You know the vision applied to that capability. You know what is going to be the big unlock for that, and I think that people I can see it already that a lot of people are definitely going down the how path with AI stuff, of learning how to do it. How do I prompt, how do I use these tools, how do I do this, and I've already I've firmly made a decision to I'm not going to spend a minute on learning how to do those things. I think it's going to be much more useful to take a step back and think about what could these be used for. You know what's the best, what's the best way to apply this capability, because there's going to be, you know, there's going to be a lot of people who know how to use these tools, and I really like your idea of keeping Well, what would you use it for? Well, I think what's going to be a better application is like so one of the examples, dan, that they showed was somebody created like a 80s sitcom where they created the whole thing. I mean, imagine if you could create even they had one that was kind of like all in the family, or you know, or uh imagine you could create an entire sitcom environment with a cast of characters and their ai uh actors who can deliver the lines and, you know, do whatever. You could feed a script to them, or it could even write the script I think that what would be more powerful is to think. I I think spending my time observing and thinking about what would be the best application of these things like ideas coming. Dan: I think that somebody's going no no, I'm asking the question specifically. What would you, dean jackson, do with it? That's what. That's what I'm saying oh not what? Not what anybody could do with it, but what? Dean: would you? Dan: do with it um well, I haven't. Dean: I haven't well for one let's let's say using it. I, years ago, I had this thought that as soon as AI was coming and you'd see some of the 11 labs and the HN and you'd see all these video avatars, I had the thought that I wonder what would happen. Could I take an AI and turn this AI into the top real estate agent in a market, even though she doesn't exist? And I went this is something I would have definitely used. I could have used AI Charlotte to help me do, but at the time I used GetMagic. Do you remember Magic, the task service where you could just ask Magic to do? Dan: something, and it was real humans, right. Dean: So I gave magic a task to look up the top 100 female names from the 90s and the top 100 surnames and then to look for interesting combinations that are, you know, three or four syllables maximum and com available so that I could create this persona, one of the ones that I thought, okay, how could I turn Lily Madden Home Services into? How would you use Lily Madden in that way? So I see all of the tools in place right now. So I see all of the tools in place right now. There was an AI realtor in Portugal that did $100 million in generate $100 million in real estate sales. Now that's gross sales volume. That would be about you know, two or $3 million in in revenue. Yeah, commissions for the thing. But you start to see that because it's just data. You know the combinations of all of these things to be able to create. What I saw on the examples of yesterday was a news desk type of news anchor type of thing, with the screen in the background reporting news stories, and I immediately had that was my vision of what Lily Madden could do with all of the homes that have come on the market in Winter Haven, for instance, every day doing a video report of those, and so you start to see setting up. All these things are almost like you know. If you know what I say complications, do you know what? Those are? The little you know? All those magical kind of mechanical things where the marble goes this way and then it drops into the bucket and that lowers it down into the water, which displaces it and causes that to roll over, to this amazing things. I see all these tools as a way to, in combination, create this magical thing. I know how to generate leads for people who are looking for homes in Winter Haven. I know how to automatically set up text and email, and now you can even do AI calling to these people to set them on an email that every single day updates them with all the new homes that come on the market. Does a weekly, you know video. I mean, it's just pretty amazing how you could do that and duplicate that in you know many, many markets. That would be a scale ready algorithm. That's. Dan: That's one thought that I've had with it yeah, you know the the thing that i'm'm thinking here is you know, I've had a lot of conversations with Peter over Peter Diamandis over the years and I said you know, everything really comes down to competition, though. Dean: Everything really comes down to competition though. Dan: The main issue of competition is people's attention, the one thing that's absolutely limited. Everybody talks everything's expanding, but the one thing that's not expanding and can't expand is actually the amount of attention that people have for looking at things you know, engaging with new things. So for example. You asked me the question was I aware of this new thing from Google? From Google and right off the bat, I wouldn't be because I'm not interested in anything that Google does. Period, period, so I wouldn't see it. But I would have no need for this new thing. So this new thing, because what am I going to do with it? Dean: I mean, I don't know. But I recall that that was kind of your take on zoom in two months. Dan: Yeah but, uh. But if the cove, if covet had not happened, I would still not be using zoom yeah, yeah, because there was nobody. There was nobody at the other end that's exactly right. Dean: You didn't have a question that Zoom was the answer to. Dan: Yeah. And I think that that's the thing right now is we don't have a question that the new Google Flow Because this seems to me to be competition with something that already exists, in the sense that there are people who are creating, as you say, $500,000 versions of this and this can be done for $600. Dean: Well, in that particular field, now I can see there's going to be some fierce competition where there will be a few people who take advantage of this and are creating new things advantage of this and are creating new things, and probably a lot of people are put out of work, but not I. I what is so like? Dan: uh, you know, no, and it's not it's not based on their skill and it's it's on their base. There's no increase in the number of amount of attention in the world to look at these things. Dean: There's no increase there's no increase of attention. Yes, the world to look at these things. Dan: There's no increase. There's no increase of attention. Dean: Yes, which it's so eerily funny, but in my journal last night, after watching a lot of this stuff, I like to look at the edges of this and my thought exactly was that this is going to increase by multiples the amount of content that is created. But if I looked at it, that the maximum allowable or available attention for one person is, at the maximum, 16 hours a day, if you add 100% of their available attention bandwidth, you could get 1, 1000 minutes or 100 of those jacksonian units everybody that we only have those. We only have 110 minute units and we're competing. We're competing against the greatest creators ever Like we're creating. We're competing against the people who are making the tippy top shows on Netflix and the tippy top shows on any of these streaming things. I don't think that it's, I think, the novelty of it to everybody's. It's in the wow moment right now that I think everybody's seeing wow, I can't believe you could do this. And it's funny to look at the comments because everybody's commenting oh, this is the end of Hollywood, hollywood's over. I don't think so. Dan: Hollywood's been kind of over for the last five or ten years. I mean it's very interesting. I think this is a related topic. I'm just going to bounce it off you. The Democratic Party has decided that they have to create their own Joe Rogan, because they now feel that Joe Rogan as a person, but also, as you know, a kind of reality out in the communication world tipped the election in 2024. Dean: Who have they nominated? Dan: Yeah, that Trump being on Joe Rogan and a few other big influencers was the reason, and so they're pouring billions of dollars now into creating their own Joe Rogans. But the truth of it is they had a Joe Rogan. He was called Joe Rogan and he was a Democrat. Dean: Yeah, and he was a Democrat. Dan: Yeah, so you got to work out the problem. Why did Joe Rogan Democrat become Joe Rogan Republican is really the real issue question. And they were saying they're going to put an enormous amount of money into influencers because they feel that they have a fundamental messaging problem. Dean: Look how that worked out for them, with Kamala I mean they had all the A-listers. Dan: Well, they had $2 billion I mean Trump spent maybe a quarter of that and they had all the A-listers. They had Oprah. They had, you know, they had just Beyonce, they just had everybody and it didn't make any difference. So I was thinking about it. They think they have a messaging problem. They actually have an existential problem because nobody can nobody can figure out why the democratic party should even exist. This is the fundamental issue why, why, why should a party like this even exist? Dean: I I can't I? Dan: I don't know, I mean, can you answer the question? I can't answer the question I really don't know why this party actually exists. So it's a more fundamental problem to get people's attention. They have no connection, I think, with how the majority of people who show up and vote are actually going about life, are actually going about life. So you have these new mediums of communication and I'm using Google Flow as an example but do you actually have anything to communicate? Dean: Right, it all definitely comes down to the idea. It's capability and ability. I think that that's where we get into the capability column in the VCR formula. That capability is one thing is why I've always said that idea is the most valuable, you know? Dan: um, yeah, because you know, execution of a better idea, a capability paired with a better ability, is going to create a better result but if it's just a way of selling something that people were resisting buying and they were resisting buying in the first place have you really? Dean: made it. Dan: Have you really made a breakthrough? Dean: Have you really made a breakthrough? That was my next journey in my journal was after I realized that. Okay, first of all, everybody is competing for the same 1,000 minutes available each day per human for attention each day per human for attention, and they can't you know, do you can't use all of that time for consuming content there has to be. They're using, you know, eight hours of it for, uh, for working, and you know four hours of it for all the stuff around that, and it's probably, you know, three or four hours a day of available attention. Dan: Boy, that would be a lot. Dean: I think you're right, like I think that's the thing. I'm just assuming that's the, you know, that's the. Well, when you, you know, in the 50s, Dan, what was the? I mean that was kind of the. There was much less competition for attention in the 50s in terms of much less available, right, like you look at, I was thinking that's the people you know, getting up in the morning, having their breakfast, getting to work, coming home, having their dinner and everybody sitting down watching TV for a few hours a night. That's. That seems like that was the american dream, right? Or they were going bowling or going, uh, you know it was the american habit yeah, that's what I meant. That that's it exactly, exactly. The norm, but now, that wasn't there were three channels. Yeah, and now the norm is that people are walking around with their iPhones constantly attached to drip content all day. Dan: Well, I don't know, because I've never Not. Dean: you drip content, all well. Dan: Well, I don't know, because I've never not you and I have never. I've never actually done that, so I don't actually, I don't actually know what, what people are do, I do know that they're doing it because I can? I can observe that when I'm in any situation that I'm watching people doing something that I would never do. In other words, I can be waiting for a plane to leave, I'm in the departure lounge and I'm watching, just watching people. I would say 80 or 90 percent of the people. I'm watching are looking at their phones, yeah, but. Dean: I'm not, but I'm not yes, yes, I'm actually. Dan: I'm actually watching them and uh, wondering what are they? Doing why? Dean: no. Dan: I'm. I'm wondering why they're doing what they're doing. Yeah, yeah, yeah. And, for example, I never watch the movie when I'm on an airplane, but I notice a lot of people watching the screen. Yeah, so, and you know, if anything, I've got my Kindle and I'm reading my latest novel. Yes, that's basically what I'm doing now, so so, you know, I think we're on a fundamental theme here is that we talk about the constant multiplication of new means to do something. Constant multiplication of new means to do something, but the only value of that is that you've got someone's attention. Yes, and my thing, my thinking, is that google flow will only increase the competition for getting yes, attention, attention that nobody, nobody's getting anyway. Dean: That's exactly right, that's it. And then my next thought is to what end? Dan: Well, they're out competing some other means. Dean: In other words, there's probably an entire industry of creating video content that has just been created, too, based on this new capability. I so I just think, man, these whole, I think that you know, I'm just, I'm just going. Dan: I'm just going ahead a year and we just got on our podcast and it'll be you. It won't be me. Dan did you see what such and such company just brought out? And I'll tell you, no, I didn't. And they say this is the thing that puts the thing I was talking about a year ago completely out of. Dean: Isn't that funny, that's what I'm seeing. It probably was a year ago that we had the conversation about Charlotte. Dan: Well, no, it was about six months ago. I think it was six months ago. Dean: Maybe yeah. Dan: But we were talking about Notebook, we were talking about Google. Dean: Notebook. Dan: I had one of my team members do it for me three or four times and then I found that the two people talking it just wasn't that interesting. It really didn't do it so I stopped't want to be dismissive here and I don't want to be there but what if this new thing actually isn't really new because it hasn't expanded the amount of tension that's available on the planet? Dean: biggest thing you have to, the biggest thing that you have to increase for something to be really new is actually to increase the amount of human attention that there is on the planet, and I don't know how you do that because, right, it seems to be limited yeah, well, I guess I mean you know, one path would be making it so that there it takes less time to do the things that they're spending their time other than it seems to me, the only person who's got a handle on this right now is Donald Trump. Dan: Donald seems to have a greater capacity to get everybody's attention than anyone anyone in my lifetime. Mm-hmm, yeah, he seems to have. Dean: I mean you look at literally like what and the polarizing attention that he gets. Like certainly you'd have to say he doesn't care one way or the other. Dan: He doesn't really care love or love, love or hate. He's kind of got your attention yeah one thing that I'm. He's got Canada's attention yeah. Dean: I mean really. Dan: That and $7 will get you a latte today getting. Canada's attention. Dean: It won't get you an. Americano, but it'll get you a Canadiano, okay. Dan: Yeah, it's so funny because I just I've created a new form and. I do it with perplexity it's called a perplexity search and give you a little background to this. For the last almost 20, 25 years 24, I think it is I've had a discussion group here in Toronto. Dean: It's about a dozen people. Right. Dan: And and every quarter we send in articles and then we create an article book, usually 35, 40 articles, which is really interesting, and it's sort of the articles sort of represent a 90 to 180 day sense of what's going on in the world. You know, you kind of get a sense from the articles what was going on in the world and increasingly, especially since AI came out. I said, you know, these articles aren't very meaty. They don't know it's one person's opinion about something or one person's. You know, they've got it almost like a rant that they put into words about some issues so what I? resorted to is doing perplexity search where, for example, I have one that I've submitted. This was the week when we had to submit our articles and we'll be talking about them in July, the second week of July. So they have to be formatted, they have to be printed. July, so they have to be formatted, they have to be printed, they have to be the book has to be put together and the book has to be sent out. Usually, everybody has about four weeks to read 35 articles. So my articles I have four articles this time and they all took the form, and one of them was 10 reasons why American consumers will always like their gas-fueled cars. Okay, and there were 10 reasons. And then I say, with each of the reasons, give me three bullet point, statistical proof of why this is true. And it comes out to about five pages, and then I have it write an introduction and a conclusion. This is a format that I've created with Propoxy. It takes me about an hour to start, to finish, to do the whole thing, and I read this and I said this is really, really good, this is really good. You know this is very meaty, you know it's got. You know it's just all fact, fact, fact, fact, fact, and it's all put together and it's organized. So I don't know what the response is going to be, because this is the first time I did it, but I'll never get an article from the New York Times or an article from the Wall Street Journal again and submit it, because my research is just incredibly better than their research, you know. And so my sense is that, when it comes to this new AI thing, people who are really good at something are going to get better at something, and that's the only change that's going to take place, and the people who are not good at something are going to become it's going to become more and more revealed of how not good they are. Yeah, yeah, like the schmucks are going to look schmuckier, the schmuckification of America and you can really see this because it's now the passion of the news media in the United States to prove how badly they were taken in by the Biden White House, that basically he, basically he wasn't president for the last four years, for the last four years there were a bunch of aides who had access to the pen, the automatic pen where you could sign things, and now they're in a race of competition how brutally and badly they were taken in by the White House staff during the last four years. But I said, yeah, but you know, nobody was ever seduced who wasn't looking for sex. You were looking to be deceived. Yeah, you know, all you're telling us is what easily bribe-able jerks you actually are right now, and so I think we're. You know. I'm taking this all back to the start of this conversation, where you introduced me to Google Flow. Yeah, and I'll be talking to Mike Koenigs in you know a few days, and I'm sure Mike is on to this and he will have Mike, if there's anybody in our life who will have done something with this. Dean: it's Mike Koenigs that's exactly right. Dan: You're absolutely right. Dean: Yeah. Dan: Mike will have three or four presentations using this. Yes, but the big thing I come down to. What do you have that is worth someone else's attention to pay attention to? Do you have something to communicate? Dean: Do you have something to communicate that? And my sense is it can only be worth their time if it's good for them to pay attention to you for a few minutes. You're exactly right, that is an ability. Do you have the ability to get somebody's attention? Because the capability to create that, content is going to be. Dan: There's's going to be only a few people at the tippy top that have well, that's not going to be the issue that's not going to be the issue that's not going to be the issue, that's the how is taken care of. Yes, that's exactly it. The question is the why? Dean: yes, I put it, you were saying the same thing. I think that that it's the what I just said, the why and the what. Why are we? What? To what end are we doing this? And then, what is it that's going to capture somebody's attention? Uh, for this, and I think that that's yeah, I mean, it's pretty amazing to be able to see this all unfold. Dan: Hmm. Dean: You know, yeah, yeah. But there's always going to be a requirement for thinking about your thinking and the people who think about their thinking. I think that people this is what I see as a big problem is that people are seeing AI as a surrogate for thinking that oh what a relief I don't have to think anymore. Dan: Yeah. Dean: I saw a meme that said your Gen Z doctors are cheating their way through medical school using chat GPT. Probably time to start eating your vegetables, it's probably time to start living healthily. Exactly yes. Dan: It's very interesting. I was interviewed two or three days ago by New Yorker magazine actually. Dean: Really Wow. Dan: Fairly, and it was on longevity. Dean: OK, because you're on the leaderboard right. Dan: The longevity, yeah, and, and they had interviewed Peter Diamandis and they said you ought to talk to Ann Sullivan, nice guy, the interviewer. I said the biggest issue about, first of all, we're up against a barrier that I don't see any progress with, and that is that our cells reproduce about 50 times. That seems to be built in and that most takes us to about 120,. You know, and there's been very few. We only have evidence of one person who got to 120, 121, 122, a woman in France, and she died about 10 years ago. I do think that there can be an increase in the usefulness of 120 years. In other words, I think that I think there's going to be progress in people just deciding well, I got 120 years and I'm going to use them as profitably as I can, and I said that's kind of where I that's kind of where I am right now and, uh, I said, uh, I have this thing called one 56, but the purpose of the one 56 is so that I don't, um, uh, misuse my time right now. Right, that's really, that's really the reason for it. And I said you know, at 81, I'm doing good. I'm as ambitious as I've ever been. I'm as energetically productive as I've ever been. That's pretty good. That's pretty good because when I look around me, I don't see that being true for too many other people and see that being true for too many other people. It was really, really interesting, I said, if we could get half the American population to be more productive from years 60 to 100, a 40-year period. I said it would change the world. It would totally change the world. So I said the question is do you have actually anything to be usefully engaged with once you get to about 60 years old? Do you have something that's even bigger and better than anything you've done before? And I said you know, and my sense is that medicine and science and technology is really supporting you if you're interested in doing that. But whether it's going to extend our lifetime much beyond what's possible right now. I said I don't think we're anywhere near that. Dean: I don't either. Yeah, I think you look at that, but I think you hit it on the head. That of the people who are the centenarians, the people who make it past a hundred. They're typically, they're just hung on. They made it past there but they haven't really had anything productive going on in their life for a long time since 85 years old, very rare to see somebody. Uh, yeah, you know, I mean you think about Charlie Bunger, you know, died at 99. And you look at, norman Lear made it to 101. And George Burns to 100. But you can count on one hand the people who are over 80 that are producing. Yeah, you're in a rare group. Where do you stand on the leaderboard right now? Dan: I was number 12 out of 3,000. That was about four months ago. Dean: That was about four months ago. Dan: I only get the information because David Hasse sends it to me. My numbers were the same. In other words, it's based on your rate of aging. Dean: That's what the number is when I was number one. Dan: the number, was this, and my number is still the same number. And when I was number one, the number was this and my number is still the same number. It just means that I've been out-competed by 11 others, including the person who's paying for the whole thing, brian Johnson. But you know useful information, yeah. Dean: But you know useful information. Dan: Yeah, you know and you know. But the big thing is I'm excited about the next workshop we're doing this quarter. I'm excited about the next book we're writing for this quarter. So so I've always got projects to be excited about. Dean: I love it All righty, I love it Alrighty. Okay, dan, that was a fun discussion. I'll be back next week, me too. I'll see you right here. 1:03:42 - Dan: Yeah, me too. Awesome See you there. Okay, bye, bye,

Many entrepreneurs use negatives to make a sale. But why sell fear when you can sell opportunity, and why sell pain when you can sell growth? Dan Sullivan reveals why positive messaging attracts the best clients, how ambition fueled by principles keeps you young, and why your community determines your growth. Learn why the most successful entrepreneurs never retire—they just keep reinventing themselves. Here's some of what you'll learn in this episode:How selling is both an intellectual and emotional activity.Why fear isn't something to avoid—but a sign you're growing.The mindset shift that keeps successful entrepreneurs innovating.How Strategic Coach® accelerates growth for already successful entrepreneurs.The surprising link between ambition, aging, and fulfillment (and how to stay "young" at any stage).  Show Notes: Most sales pitches use fear—but fear attracts the wrong clients and limits your growth. Selling has two parts to it: intellectually connecting people to a desirable future result, andthen emotionally engaging them to take action to achieve that future result. To be effective, a sales pitch has to be both convincing and compelling. Instead of pitching that you can remove a negative, focus your pitch on amplifying something positive. You're ambitious because of your passion. You'd like to see your passion have an impact out in the world. Who you surround yourself with determines your trajectory: growth-oriented people keep you young, while stagnant people age you. Status entrepreneurs, as opposed to growth entrepreneurs, eventually run out of ambition. Ambition is driven by strategy. Growth is driven by principles. Your principles are your way of being. The moment you retire from fear, you also retire from excitement. Fear and pain go together, as do opportunity and growth. The biggest thing you're putting at risk when you're growing is your own past. In the Strategic Coach community, you're not the exception—you're the norm.  Resources: 10xTalk Podcast with Dan Sullivan and Joe Polish Anything And Everything Podcast with Dan Sullivan and Jeffrey Madoff The Mindset Scorecard by Dan Sullivan The 4 C's Formula by Dan Sullivan Growing Great Leadership by Dan Sullivan

Send us a textMost agency owners build a business around their skills—then hit a ceiling when those same skills become their greatest limitation. In this episode, I sit down with Drew Larison, founder of Five Door Media, to unpack the real shift that unlocked scale in his agency: moving from overwhelmed operator to visionary CEO. For leaders navigating growth, structure, and team development, this conversation cuts to the heart of what it truly means to lead at scale.Drew shares how implementing EOS wasn't just a process upgrade—it was a complete redefinition of leadership inside his agency. We explore the emotional friction of letting go, the identity shift that comes with the visionary seat, and the difference between running campaigns and building a company that multiplies impact through people. You'll hear how his Five Door Method clarified client results, why his agency now audits client sales calls to improve performance, and what it looks like to create a framework that empowers scale without sacrificing culture.This is a must-listen for agency founders who feel the weight of growth and know they need to shift from operator to architect. And near the end, Drew shares a powerful leadership story from his family that reframes everything we think we know about legacy, loyalty, and what truly defines a great leader.Connect with Drew LarisonFollow Drew at @MrDrewLarison on Instagram or LinkedIn, and learn more at fivedoormedia.com. Be sure to check out The Five Door Media Podcast for deep-dive agency growth strategies.Books MentionedCrush It by Gary Vaynerchuk10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy  

This is part two of my favorite books list — we'll call it volume 10. Today we're getting straight to it. These are all great books I think you should read. Let's keep it going. Show Notes:  [02:11]#5 No BS Time management for entrepreneurs, written by Dan Kennedy.  [07:36]#6 10x is easier than 2x by Benjamin Hardy and Dan Sullivan.  [14:18]#7 The Four Hour Work Week by Tim Ferriss.  [19:14]#8 Are you smart enough to work at Google? by William Poundstone. [23:10]Recap Next Steps: ---

This week on Tee to Green with Skip Mosic, Skip is live from the Virtues Golf Club. He sits down with General Manager Scott Holmes and Owner Tom Hwang and talks with them about their public course, the condition of the course, the different amenities at the course, the history of their course, upcoming events, Junior Clinics at the golf course, and more. He checks in on what's going on in golf this weekend with a Leaderboard update. Also joined by Dan Sullivan, the Executive Director of the Memorial Tournament, and he gives us one final preview before the tournament out at Muirfield Village next week. Also, some good golf gift ideas for Father's Day.

Wayne Courreges III is a Marine Corps veteran and the founder of CRI Partners, a real estate investment firm focused on building generational wealth through multifamily and entrepreneurial assets. After a 16-year career in asset and property management with CBRE, Wayne transitioned full-time to real estate investing in 2023. He now leads a $50M portfolio that spans value-add multifamily, RV/boat storage development, and strategic commercial projects in Texas and the Southeast.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Wayne's journey from Marine Corps to CBRE to full-time real estate entrepreneur was fueled by long-term vision and layered income streams. Asset management and development experience allowed him to take calculated risks while building CRI Partners. His model includes multifamily investments (80%) and entrepreneurial projects like RV/boat storage and mixed-use developments (20%). For passive investors, education is key—ask the right questions, vet the sponsor, and understand the deal before wiring money. Taking action and surrounding yourself with experienced mentors are essential to building momentum and avoiding costly mistakes.     Topics From W-2 to Full-Time Investor Started investing while working in commercial real estate at CBRE. Created income through asset management fees, acquisition fees, and development work before making the leap. Made the switch when he realized he couldn't serve both CBRE clients and investors at the level they deserved. Why Multifamily Is Still the Foundation 80% of his portfolio is traditional value-add multifamily across Houston and San Antonio. Focuses on deals in strong, secondary markets with stable rent growth and access to workforce housing. Prioritizes transparency, conservative underwriting, and investor trust. Entrepreneurial Investments: RV, Boat & Business Storage Developed a 20x50 enclosed storage facility based on lessons from a successful Huntsville, AL deal. Business tenants include HVAC companies, disaster response teams, stagers, athletic companies, ranchers, and state agencies. Facility design and location (highway visibility, 100k+ population) drive demand and retention. Diversification Through Local Development Acquired and rezoned 12 acres for a 150-unit multifamily development and SpringHill Suites hotel in Bryan, TX. Emphasizes that high-risk projects like these are only pursued when they're local and manageable. Maintains a disciplined approach—stabilize one asset before scaling the next. Educating Passive Investors Created PassiveInvestorCoaching.com to help LPs learn how to vet sponsors, markets, and opportunities. Teaches how to assess underwriting, ask better questions, and avoid the most common mistakes. Encourages LPs to start small and grow confidence through informed investing.    

This week we're excited to present a conversation from the 62nd New York Film Festival with Northern Lights directors John Hanson & Rob Nilsson and cast members Susan Lynch & Joe Spano. This conversation was moderated by NYFF62 Revivals programmer Dan Sullivan. An NYFF62 Revivals selection, Northern Lights is currently playing at Film at Lincoln Center, courtesy of Kino Lorber. Get tickets at filmlinc.org/lights Winner of the Camera d'Or at the 1979 Cannes Film Festival, the sui generis Northern Lights marks one of the most moving and committed works of political cinema from the late 1970s. Dramatizing the formation of the populist Nonpartisan League in North Dakota in the mid-1910s, Northern Lights captures the plight of immigrant Dakotan farmers as they toil and struggle against the combined forces of industry and finance. Amid this class tension, two young lovers find themselves swept up in the tide. Shot on location (on grain-rich black-and-white 16mm) in the dead of winter and featuring an astonishing cast of non-professional actors, this handmade masterpiece remains a stirring monument to collectivity.

The Memorial Tournament presented by Workday, has grown into one of the most prestigious stops on the PGA Tour — and one of Columbus' most anticipated summer traditions. In this episode, Boxer and Sarah sit down with Dan Sullivan, Managing Partner at HNS Sports Group and Executive Director of the Memorial Tournament presented by Workday, to talk about the tournament's legacy, the ongoing influence of Jack Nicklaus, and what makes the event so much more than just world-class golf. From enhancing the fan experience to driving sustainability and community impact, Dan shares how the Memorial Tournament presented by Workday continues to shape the future of sports and hospitality in Columbus.

Dan Sullivan and Peter Diamandis explore the transformative impact of technology on government efficiency and the significant reduction in government bureaucrats, noting that despite the decrease, public service levels have remained stable. The conversation expands beyond government to address the broader implications of reducing bureaucracy within large organizations, particularly in the medical field, where the growth of bureaucratic roles has outpaced that of physicians. In this episode: The exponential growth of bureaucracy in various sectors, particularly healthcare, where the number of bureaucrats has increased dramatically compared to the slow growth of physicians, indicating a need for AI to improve efficiency. While white-collar jobs are at risk due to automation and AI, blue-collar jobs may remain more secure for the time being, although this could change with advancements in humanoid robotics. The potential for humanoid robots to become affordable and widely used in homes is discussed, with predictions that they could cost around $20,000 to $30,000, making them accessible for leasing and enhancing daily life.

Send us a textWhat if you could sit down with the investor who decides whether to fund or pass on a digital agency—and ask him exactly what he looks for?In this episode, I do just that with Steve Walsh, private equity investor and founder of Bison Equity Group. With over 30 years of experience evaluating entrepreneurs and structuring capital strategies, Steve breaks down why most agencies aren't investor-ready, what separates scalable leadership from burnout-driven hustle, and how recurring revenue models change the game when you're building something beyond yourself.We talk about what makes a founder fundable, why capital can kill growth if it comes too soon, and what leadership mindset shifts are required to transition from fulfillment-mode operator to strategic CEO. For agency owners thinking about growth, systemization, or preparing for an eventual exit, this conversation delivers clarity, insight, and hard truths that most don't hear until it's too late.Whether you've already crossed the 7-figure mark or are on your way there, this episode is a roadmap to becoming the kind of leader—and building the kind of business—that investors want to bet on.Books MentionedThink and Grow Rich by Napoleon HillThe Way of the Superior Man by David Deida10X Is Easier Than 2X by Dan Sullivan & Dr. Benjamin HardyFlip the Switch by Coach Micheal BurtConnect with Steve WalshAccess capital strategy tools and grab Steve's book Make the 10X Leap at BisonEquityGroup.com, or connect with him directly at steve@bisonequitygroup.com.

Do you ever feel like your team is just going through the motions, missing that spark of connection? Are you noticing behavior that might be quietly undermining your culture? In this episode of Team Success, Shannon Waller dives into a crucial topic that can transform the way you interact with your team to create loyalty and trust. Tune in to learn how to enhance your team's long-term performance through transformational behavior. Download Episode Transcript Show Notes: Transactional Behavior: Focuses on what can be obtained from others, treating them as mere tools or cogs in a machine. Transformational Behavior: Prioritizes growth, partnership, and collaboration, treating others as human beings and fostering a sense of togetherness. Examples Of Transactional Behaviors: Ignoring people in passing. Only reaching out when you need something. Skipping “please” and “thank you.” Being all business all the time. Evaluating people only by their outputs. Acting like hierarchy means superiority. Focusing on tasks rather than the purpose. Dropping tasks on others without context. Treating other people's time as expendable. Being performative or fake. Failing to give feedback. Protecting turf or withholding information. Transformational Practices: Acknowledge and greet people. Show genuine interest in others' lives and well-being. Use polite language and express gratitude. Bring your whole, most evolved self to work. Recognize efforts and learning, not just results. Treat everyone as a peer and partner. Connect tasks to the larger purpose. Provide context for tasks and decisions. Respect others' time by being punctual and prepared. Be authentic and own up to mistakes. Offer constructive coaching. Share information freely and foster a culture of abundance. “People are sharp. Teams are well-rounded.” —Donald O. Clifton “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou To show up as a great team builder, as a great culture builder, as someone who is building the future of your company, examine these areas of your own behavior and take action immediately. Resources: “Taking Control Of Your Ego With Bestselling Author & Speaker Cy Wakeman,” Team Success Podcast 127 “The Referability Habits Mindset” free PDF download CliftonStrengths® website “The Entrepreneurial Attitude” free PDF download Simon Sinek's TEDx Talk “Start With Why” The Impact Filter™ download Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy

This episode opens with alarming news about Canada's food inflation reaching crisis levels. Charlebois reveals that Canada now has the highest food inflation rate among G7 countries, primarily driven by countervailing tariffs that have backfired on Canadian consumers. The hosts explain how Prime Minister Carney quietly eliminated most food-related tariffs on May 7th, though this decision received little public attention during the election. The discussion highlights how these tariffs made alternatives to American products more expensive, creating a perfect storm for Canadian grocery shoppers.The conversation shifts to emerging issues like "maple washing," where Charlebois shares specific examples of pricing discrepancies between products marketed as Canadian on the shelves versus imported products, urging grocers to exercise greater caution in their merchandising practices.A significant business development takes center stage as Quebec's Excel chicken processing cooperative faces a potential acquisition by Saputo subsidiary Sofina. This $6 billion deal could reshape Eastern Canada's supply chain under supply management systems, potentially leading to higher chicken prices and operational challenges.The interview segment features Dan Sullivan from Rosehall Run Vineyards, one of Prince Edward County's premier wine producers. Sullivan shares his 25-year journey transforming a 150-acre farm into one of Ontario's largest family-owned wineries in the region, producing 9,000-14,000 cases annually. He discusses how Prince Edward County evolved from a drive-through destination to a four-season wine tourism hotspot, emphasizing the region's focus on Pinot Noir and Chardonnay varietals.Sullivan explains how social media marketing has revolutionized wine sales, moving away from traditional critic-driven recommendations toward peer influence and community building. He describes their dual distribution strategy, selling premium estate wines directly while maintaining LCBO presence with entry-level products that serve as consumer introductions to the brand.The episode explores recent Ontario government support for the wine industry, including Premier Doug Ford's $35 million funding commitment over five years. Sullivan expresses optimism about current market opportunities, particularly given recent trade disruptions that have created space for Ontario wines on retail shelves.We also discuss innovative celebrity food collaborations, highlighting Selena Gomez's partnership with Oreo to create a horchata-flavored cookie. They note Gomez's remarkable success as one of the youngest self-made billionaires at 32, worth $1.3 billion, mainly through her Rare Beauty brand and strategic collaborations. The discussion extends to other celebrity food ventures, including Ryan Reynolds' successful breakfast collaboration with Tim Hortons, which generated impressive lineups and sales.These segments underscore broader themes of food security, consumer choice, and the complex interplay between government policy and market dynamics affecting Canadian food producers and consumers.Premier Doug Ford photo credit: Photo by Ernest Doroszuk /Toronto Sun The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

How did you land your first customers, and how did that shape your entrepreneurial journey? Dan Sullivan and Jeffrey Madoff share their origin stories, from life insurance referrals to fashion industry breakthroughs. They explain why longevity in business comes from curiosity, calculated risks, and a relentless focus on making your future bigger than your past. Show Notes: Thinking about your thinking is beneficial no matter who you are or what industry you're in. There's no recipe for creativity. Risk and excitement are two sides of the same coin—you can't have growth without embracing both. The first person you have to sell an idea on is yourself. If you have an advantage in a competitive industry, you won't tell your competitors about it. When experimenting with a new solution, you have to start by making sure it works for one person. Longevity is something to be proud of. If you have a successful approach, you can keep it, and just add more experience to it. There are two types of support: moral and financial. Longevity in business isn't about luck; it's about staying alert, curious, and adaptable to new opportunities. Your number one job is to always make your future bigger than your past. The more committed you are to something, the less you care about the obstacles. Resources: The Impact Filter™ Thinking, Fast and Slow by Daniel Kahneman Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Let's explore a refreshingly simple approach to organizing your coaching business using the SPASM method (Sort, Purge, Assign Homes, Set Limits, Maintain). Tracy Hoth shares how she transformed from a stay-at-home mom helping friends organize their homes to becoming a sought-after business systems expert for coaches and online entrepreneurs. This episode reveals practical strategies for creating an organized digital foundation for your coaching practice while addressing the mindset shifts needed to maintain order and reduce overwhelm.Get booked on 5 podcasts in 90 days? Email info@candymotzek.com with the subject PODCAST Episode Highlights:The SPASM method: A five-step system that works for organizing anything from digital files to physical spacesThe five essential folders every coaching business needs: Operations, Marketing, My Content, Education, and ClientsWhy being "organized" simply means knowing what you have and being able to find it when you need itHow shame around disorganization can hold coaches back from scaling their practicesThe "Power of One" concept: choosing a single home for your business files and systemsWhy new coaches should prioritize organizing their digital foundation earlyThe importance of taking small, consistent steps rather than trying to organize everything at onceHow getting organized in your business often leads to positive changes in other areas of lifeThe intersection between practical organization systems and mindset workTips for maintaining organization by tying maintenance to existing habits Featured on This Show:How to Work with Me: Click here to find out how to work with meFree Resources: Click here to access valuable free resources for coachesInstagram: https://www.instagram.com/candymotzek/LinkedIn: https://www.linkedin.com/in/candy-motzek/Read the Book: The Gap and The Gain, Dan Sullivan and Dr Benjamin HardyTracy HothTracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business. She hosts the globally ranked Organized Coach Podcast and is the creator of Organized Coach Academy, where she helps coaches and online business owners become organized CEOs.Website: https://simplysquaredaway.com/LinkedIn: https://www.linkedin.com/in/tracyhoth/Instagram: https://instagram.com/tracyhothFree Gift: https://simplysquaredaway.com/5files Did you know you can support the show? It's easy to do, just click this

Dan Sullivan and Joe Polish dive into the Entrepreneurial framework “Make it up, make it real, make it recur” and explore how true innovation is built and scaled. They also unpack the ethics of creation vs. imitation, the power of collaboration, and how to know when it's time to walk away. Here's a glance at what you'll discover in this episode: The 3-Part Formula That Separates Real Entrepreneurs From Wannabes: Most Entrepreneurs get stuck in the idea stage or fall into a cycle of “starting and stopping.” Dan reveals his powerful framework that helps Entrepreneurs turn ideas into reality and create repeatable success. The Hidden Business Killer That Could Be Right Under Your Nose: Dan talks about the surprising factor that secretly derails more businesses than bad products, poor marketing, or lack of funding... The Collaboration Formula That Turns Pure Creativity Into a Money-Making Machine: Some people are brilliant at making things up, but they fail at making it real. Others can build great systems, but they lack vision. Dan and Joe discuss a case study of a creative genius and his business-savvy partner—one who was lost in artistic chaos, the other who turned the vision into a thriving company. If you've ever struggled to turn ideas into income, this might be the missing link... Why "Swipe & Deploy" Might Be Costing You More Than You Think: In an era where “funnel hacking” and copying competitors is glorified, Dan and Joe pull back the curtain on what's really happening behind the scenes. They expose the fine line between smart modeling and outright theft—and why Entrepreneurs who rely on copying are unknowingly building a house of cards that's bound to collapse. How to Avoid the #1 Mistake That Ruins Great Business Collaborations: Ever entered into a business partnership that started off exciting… only to turn into a nightmare? Dan and Joe unpack why most partnerships fail, the critical elements of a successful collaboration, and why the worst ship you can board is a partnership—unless you follow this ONE KEY RULE... The Uncomfortable Truth About Knowing When to Walk Away: Most Entrepreneurs know when to fire an employee. But what happens when YOU are the bottleneck? Dan shares a rare behind-the-scenes story of walking away from a million-dollar project—and why knowing when to “fire yourself” can be the ultimate power move. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

What if the solutions you've already created could generate value for decades—without more of your time? In this episode, Dan Sullivan reveals how packaging, naming, and protecting your ideas transforms them into scalable intellectual property. Learn why your “second company” (your multiplier) could soon be worth more than your entire business—and how to make it happen. Here's some of what you'll learn in this episode:How to make your solutions valuable by protecting them through intellectual property law.The thinking tool that lets you find the right person for the right role.How you can easily turn your ideas into intellectual property.The importance of sticking to your business model.How you can franchise your ideas.The future of Strategic Coach® over the next 20 years. Show Notes: Your first company, your R&D company, creates solutions for people. Your second company, your multiplier company, packages your solutions as your intellectual property. If you record, package, and name a solution you've created, it will have massive ongoing value. Before you put your ideas out into the world, you must protect them. Boredom with your own solutions is a hidden risk—document them before you move on to the next idea. The value of Strategic Coach's patents will soon surpass 55 years of coaching revenue—proof that IP compounds value. Protecting your creativity isn't just a multiplier; it's an accelerator of long-term wealth. A two-company structure makes you immune to market chaos because you control the value of your ideas. Your biggest breakthroughs will come from technology multiplied by teamwork, not from grinding harder. The same business model that built your success can scale infinitely—if you focus on IP, not just execution. Resources: Unique Process Advisors by Dan Sullivan Instant IP Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Unique Ability® Perplexity This Tool Will Help You Make Sense Of The Past AND Take Charge Of Your Future Everything Is Created Backward by Dan Sullivan Extraordinary Impact Filter by Dan Sullivan Growing Great Leadership by Dan Sullivan The 4 C's Formula by Dan Sullivan

Do you ever notice how some people obsess over things, gossip about others, or recycle old ideas? Why is it that true innovators think differently? Dan Sullivan and Jeffrey Madoff break down the four levels of thinking and explain why thinking about your thinking fuels creativity, collaboration, and breakthroughs. Show Notes: Most people spend their lives fixated on things, people, or others' ideas, but true innovators think about how they think. People who think about their thinking are looking for other people who are doing the same thing. The highest level of thinking isn't competitive—it's collaborative. Two original minds create a third idea neither could alone. Nearly every meaningful innovation stems from that fourth level of thinking, where you examine how and why you think the way you do. Some of the most creative people don't even realize how they think—they just do.  The moment you care more about stuff than ideas, you've lost the game. Like casting a play, the best teams are built when you assign people roles based on their unique strengths, not rigid job descriptions. If your team fears being wrong, they'll never risk being right. Defensiveness is the enemy of breakthroughs. Corporations reward conformity, but entrepreneurs win by asking, "What if we did the opposite? Resources: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff Thinking About Your Thinking by Dan Sullivan Learn more about Jeffrey Madoff Dan Sullivan and Strategic Coach®

In this episode of Scaling UP! H2O, host Trace Blackmore reconnects with returning guest Dave Fitzgerald, President of North Metal & Chemical Company. Known for his forward-thinking predictions, Dave returns to share valuable insights into supply chain forecasting, emotional intelligence in leadership, and how a strong culture can shape business longevity.    Purpose-Driven Predictions  Dave doesn't just react—he predicts. Learn how he turns economic signals, freight trends, and material pricing into reliable forecasting tools to protect inventory and serve loyal customers.    Culture Starts with Emotional Frequency  From hiring and onboarding to daily operations, Dave shares how his team cultivates a culture of emotional intelligence, gratitude, and accountability—without micromanagement or ego.    Profit Sharing That Works  Hear how North Metal's equal-share profit system creates ownership thinking, motivates employees, and naturally builds peer accountability in a no-drama, high-performance workplace.   Mind Over Matter: Meditation & Mental Reframing  Dave's approach to meditation isn't about quieting the mind—it's about training emotional resilience. Learn how “emotional workouts” like cold showers and intentional emotion cycles sharpen leadership from within.    103 Years of Legacy with Eyes on the Future  As North Metal expands nationwide, Dave discusses how to honor legacy while preparing future generations and small businesses for long-term success in a consolidated industry.   Conclusion   From the warehouse to the boardroom, Dave Fitzgerald leads with a rare combination of foresight, humility, and heart. This episode will challenge you to rethink strategy, culture, and how you show up for your customers—and your team. Don't just manage—lead with purpose. Apply Dave's insights to build a resilient culture, forecast smarter, and turn your business into a place people are proud to be part of. Share the episode, subscribe, and join the Scaling UP! Nation in moving the industry forward. Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps   02:39 – Trace Blackmore shares about his grandfather  05:50 – Water You Know with James McDonald  07:05 – Upcoming Events for Water Treatment Professionals   09:41 – Interview with returning guest Dave Fitzgerald of North Metal and Chemical Company  15:31 – Anticipating tariff cycles and preparing supply chains accordingly  21:37 – Building a culture of emotional labor, ego-awareness, and care  33:26 – The true story behind the “North” in North Metal    Quotes  “I like to turn my to-do list into a prediction list.” - Dave Fitzgerald  “You're not an island—this industry is full of people who want to connect.”   “Meditation isn't about clearing your mind. It's about intentionally shaping your emotions.”    Connect with Dave Fitzgerald  Phone: 17175777941  Email: dfitzgerald@northchem.com   Website: https://northquestchem.com/   LinkedIn: www.linkedin.com/in/dave-fitzgerald-b9809475     Click HERE to Download Episode's Discussion Guide    Guest Resources Mentioned   This Is Strategy: Make Better Plans by Seth Godin  Reframe Your Brain: The User Interface for Happiness and Success by Scott Adams  10x Is Easier Than 2x by Dan Sullivan  Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect – by Will Guidara North Metals & Chemical Company: Market Update (As of May 2025) North Metals 2025 Newsletter   Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  The Rising Tide Mastermind 334 Inventory Intelligence: Enhancing Profitability through Smart Decisions   Water You Know with James McDonald Question: When measuring a volume of water in a graduated cylinder, what do you call the curve of the liquid when it touches the side of the cylinder?    2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE. 

What if the traits you've been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it. Here's some of what you'll learn in this episode:Why entrepreneurs feel like misfits in traditional learning environments.The program that helps high-achieving ADHD entrepreneurs understand themselves better.The surprising truth about who The Strategic Coach® Program was designed for.Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).How André built an engineering firm that breaks industry norms.How André's ADHD has fueled his biggest challenges—and his biggest wins.The #1 insight André learned in 14 years at Strategic Coach. Show Notes: Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable. The systems that frustrate you exist because most people prioritize rules over results. The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create. Everything that works in your life is the result of having created a new solution for yourself. If things don't work, it's because you're trying to fit into someone else's system. What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career. Your Unique Ability® isn't just what you're good at—it's what energizes you while delivering exponential value. Once you decide that the way you do something is the right way for you to do it, you'll find the customers and clients who appreciate that. If you've been trained to do things a certain way, you might get stuck in that way of solving problems. As long as you're continually hitting a new Ceiling of Complexity™, you know you're growing. Freeing up your time to work at a higher level is a lot of fun. Underutilized and overutilized strengths are actually weaknesses. Resources:The Impulsive Thinker™Kolbe A™ IndexCliftonStrengths®PRINT®Unique Ability®

We made it – 200 episodes!To celebrate, we're sharing one of the most powerful trainings I've ever given:The Ai 4 Quadrants: Upgrade Yourself, Your Business, Your Team, and Your Brand – with Ai.This is the exact framework that's helping business owners compress months of work into days (even minutes), while multiplying revenue, scaling personal brands, and growing real businesses using Ai – not gimmicks.If you want to:Slash 60% of your labor and operating costsBuild brands, offers, and marketing in a single weekendFinally figure out what AI tools you actually need (and what to ignore) ...then this episode is mandatory listening.Inside, I'll walk you through the 4 Ai Quadrants that are completely changing the game for entrepreneurs who are paying attention.Plus, you'll see the real-world frameworks, workflows, and case studies I personally use to build and launch multi-six-figure campaigns every month.

In this episode of Welcome to Cloudlandia, we start with Dan's recent experience with stem cell injections, a journey filled with both challenges and relief. This discussion transitions into the inspiring story of a Vietnamese massage therapist who built her career in Canada, highlighting the diverse paths in the healing professions. Our conversation then shifts to the political landscape of Canada. We analyze the unique dynamics of minority governments and consider the influence of international figures like Trump on Canadian politics. We also discuss the role of central banking figures in political negotiations and reflect on the contrasts between Canadian and American electoral perspectives. Next, we explore the parallels between political and economic systems, examining the shift from traditional hierarchies to modern digital frameworks. The conversation covers the challenges faced by third-party candidates in the U.S., with a focus on Robert F. Kennedy's independent run, and delves into the economic tensions between China and the U.S., considering their impact on global trade relations. Finally, we reflect on the importance of creative consistency and the power of legacy. Whether it's maintaining a long-term streak of publishing or creating innovative tools, we emphasize the value of continuously producing impactful content. SHOW HIGHLIGHTS We explore the intricacies of stem cell treatments and discuss my personal experience with multiple injections, sharing insights on the healing journey alongside Mr. Jackson. The conversation transitions to Canadian politics, where we delve into the complexities of a minority government and the influence of international figures like Trump on Canadian political dynamics. We examine the parallels between political and economic systems, focusing on the evolution from hierarchical structures to digital frameworks, and discuss the challenges faced by third-party candidates in the U.S. electoral system. The geopolitical dynamics between China and the United States are analyzed, highlighting the differing geographical and demographic challenges and the economic tensions resulting from tariffs and trade negotiations. We reflect on the value of maintaining a long-term creative streak, discussing the importance of consistent output and deadlines in driving productivity and ensuring a legacy of impactful content. The discussion touches on the strategic importance of filling the future with new and exciting projects to ensure personal growth and innovation, contrasting past achievements with future aspirations. We explore the significance of creativity in producing meaningful content across various platforms, from books and workshops to podcasts, emphasizing the role of personal reputation and motivation in maintaining a steady output. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, Dan:Mr Jackson, Dean: there he is. How are things in your outpost of the? Dan: mainland. Well good, I had a convalescence week. They really packed me full of new stem cells. And the procedure is things aren't good if I'm not feeling bad. Dean: That's what I'm saying. It's along the lines of we're not happy until you're not happy. Dan: How's that for a closing argument? Dean: That's good, that's good. Dan: Yeah. Dean: Things aren't good if you're not feeling bad. Dan: I got the procedure on the Thursday of last week, not the week we're just finishing, but the week. So Thursday, friday, saturday and it was almost one week later, exactly on Thursday, almost the same time of day, and all of a sudden the pain went away. Dean: Okay, how long was it Acute onset? Did you have to travel in pain? Dan: Yeah, well, I did, but they drugged me out. Yeah, they had sedatives Right when they were doing the procedure and then you had takeaways. Dean: Yeah, A goody bag. Dan: Nothing like a good drug. Yeah, exactly, especially a pa pain killing drug and and they're real big on this but went full force this time I had eight different injections, both ankles, both knees, even the knee. That's good they do it to reinforce what's already there. Reinforce what's already there. And then tendons the tendons in the calf, tendons in the hamstring, tendons in the quadriceps and then on both hips, both hips, so the left leg is the. You know in the spotlight here and when you're it's like you're experiencing inflammation in the ankle, in the calf, in the knee, in the upper leg and then the hip at the same time the leg doesn't want to, the leg doesn't want to work, right exactly yeah yeah, so that's the big problem, but actually I'm feeling pretty chipper today that's great, so that. Dean: So it took a week to get that. Is that usual or was this an unusual? Because I don't think I've ever heard you mention the pain. Dan: Usually it was a couple of days, but they got me while they had me. Dean: Well, that's good, and today you feel noticeably better. Dan: Now, yeah, I was noticing that we have a long-term massage therapist who comes to our house. Dean: Oh, my goodness. Dan: She's been coming for 33 years. Vietnamese Wow A boat person, actually, someone who escaped on a boat when she was a teenager, actually someone who escaped on boat when she was a teenager. And you know, really, she grew up, her grandmother was. They didn't have things like registered massage therapists, everybody just did massage, you know grandmothers especially, and so she learned from her grandmother. You know, even before she was 10 years old and so she's you, she's 60 now, 60 now. So she's been at this for about 50 years and she's availed herself of almost every kind of therapy training that there is. I mean, it was she was working till she was 45, from teenagers to 45 you know, paid for it before she ever got registered, she ever got. oh, oh my goodness, yeah, and I asked her about that. And the licensing is only really needed if the patient is claiming insurance money yeah. So they won't give me a patient any? Well, I never asked for it, I mean. I find I'm trying to get through my entire lifetime by having as little direct contact with government as possible. Dean: That's the best. I love that. Yes, that's great. Dan: I know they exist and as far as garbage being picked up, streets being repaired, police stopping crime. I have no complaints about paying for that, but I know I have to have some involvement but I don't try to expand it. Dean: That's so funny. What's the tone in Canada? Now here we are, you know, a week after the big debacle. Dan: Well, I don't know the debacle. They basically first of all didn't really decide anything because they had a minority government before for Americans. Americans only have winners and losers, but in Canada you can have someone who's half and half. Dean: They're half winners and half loser. Dan: Yeah, they're like. You know. It's that less than half the country voted for the winner. That's right. But the winner got more votes than the second place because there's more than one party. You know, americans don't believe in anything. That's not a winner or a loss. You know. That's one thing. I've learned since I've been in Canada. Americans, there's only two possibilities You're a winner or you're a loser. There's no halfway. There's no participation prize for showing up and being engaged, I think, the prime minister. He's an economist and we have a thing that it would be like the head of the Federal Reserve. In the United States you have a central bank which is called the Federal Reserve, and in Canada it's called the Bank of Canada, and then in the UK they have the Bank of England, and this man was both governor of the Bank of Canada and the governor of the Bank of England. He's a lifetime bureaucrat. He's never been anything except a bureaucrat and his first job is to negotiate with Trump. Right exactly, and nothing in his background has prepared him for this experience. Dean: Yeah, that's so. It is true, isn't it? I mean the whole, I think it feels like from this view. Dan: They kicked a can both the US and Canada. Dean: And the you know. The very interesting thing is that this vote definitely feels like a not Trump type of sentiment. You know more than it did yes. Dan: There's no question in my I mean there's no question in anyone's mind that Trump was the issue. Dean: Yeah, yeah, Pierre Polyev's probably going. I was so close. If that election had happened any time between November and January, it would have been a whole different story, you know. Dan: Yeah, yeah, yeah, that was. I think. Yeah, I don't know. Yeah, I think it was that the you know. Yeah, yeah, yeah, that was. I think. Yeah, I don't know. Yeah, I think it was that the you know Trump actually putting his gaze on Canada, really, didn't happen until after, you know, after he was inaugurated after he became president, I think you're totally correct. It was from November 5th to January 20th, yeah that would have been Kaliev's window. Yeah, but yeah well, you know there's a little history to this. A lot of people don't know it, but Canada was a major country you know in world affairs pretty well for most of the 20th century, pretty well for most of the 20th century, and part of the reason is that they were the big backup to the British Empire, like in the First World War and the Second World War. The major supplier of manpower and armaments and everything else came from Canada that backed up the British. I mean, the British were really in the eye of the storm for both of the wars, but their number one ally right from the start of the two wars was Canada. Canada was the big player. As a matter of fact, in 1945, the end of the Second World War, Canada had the third largest navy in the world and they had the fourth largest air force in the world. Think of little canada little canada yeah, and they played a huge part in the cold war. You know the rcmp, the, you know the mounties most people think of them as people in red coats riding on horses, but actually they were the. They were actually the dual they were were the combination of the CIA and the FBI. They were all packed in one. And they were a major player, because the United States, canada, was the country that was in between the United States and the Soviet Union. So I'm going to sneeze. Oh, there I go, yeah, that's completed, anyway, anyway, and their intelligence services were first class and everything. And then when the cold war suddenly ended in 1991, the end of 1991, all of a sudden their importance in the world just disappeared. So we've been and they've had to fake it yeah, it's interesting. I mean canada, I guess, and that's basically that and the you know you had some good prime minister you had. You know the liberal crechin wasn't too bad because he was a long time tough guy in the liberal party and harper I thought was, and my experience of being in Canada, which is 54 years, I think, Harper was. Dean: Well, he's always widely regarded as that right. Dan: He's by far the best prime minister and he wasn't confused about what Canada should be for, what it should support and everything like that. And then you came. You know, obviously they got the next character from central casting. You know, they just said send us, send us and he's by hands down. I mean, if you really talk to the liberals quietly and in private, they said you know, he's kind of a disaster, he's been a disaster for 10 years and you know. I mean they just don't have much gas in the gas tank anymore at that party and there's a general pushback against left-wing parties going on in the world right now. You can see it in Britain. They had the elections for local councils. You know local councils, which is it's an odd, you know it's an odd sort of election, but they have it sort of like midterm elections in the United. Dean: States, you know and Nigel Farage. Dan: Who's the you? Know, he was the Brexit, he was the brains behind Brexit. I mean, very clearly, if that had been the general election, he'd be the prime minister right now and he wants to just detach Great Britain completely from Europe and have the attachment with the United States, and I think that's going to happen. What's disappearing is this sort of wishy-washy, left-wing mushy-ness in the world right now. The world's going very binary in my sense. That and a $9 latte you got yourself a deal. Dean: Oh, my goodness. Dan: Is that what it's come to? Dean: Is that what it's come to? Is that what it's come to? The $9 latte? You know, it's so funny. I'm going to be back up in June, of course, and I'll be setting up residency in Yorkville there for several weeks, and last time I was there I was surprised by the. You know I usually get Americanos which are now have been replaced by Canadianos, but it's a whole new whole new, whole new logo. Dan: Yeah, I mean, how can I be against patriotism? Dean: I think so, and it's so amazing, though, to see like just the lengths that they're going. You know, I mean pulling all the. That was the big news when I was there. Dan: And I'm wondering if it's. What I noticed is that Canadians are demonstrating every aspect of courageousness that doesn't cost you anything. Dean: Well, I think that it's going to cost. I mean, you know, there I saw, is it Doug Ford or Mark Ford? Doug Ford was up, you know, in the liquor store in the LCBOs saying how they've pulled all American brands out of the LCBO and that you know they're like taking a stand about. But that total buy of the LCBO is $3.2 billion is what they're saying. The liquor market is $340 billion. So less than 1% of the whole. It's not even too little to measure, even you know. Yeah. Dan: Well, they can do it because the LCBO is Liquor Control Board of Ontario. Dean: The largest. Dan: The largest on the planet, Not just the largest in North America. Dean: the largest on the planet. Dan: There's one bureaucratic office that you know that's, that's a lot of liquor. Yeah well, you know it's, it's a bit. You know you're dealing in symbols here, it's sort of symbol. I mean, it's not yeah, it's not actually. It's not actually real courage. You know it's not real courage. It's symbolic courage you know, it's a symbolic. Symbolic, and you know, but that's part of life too, you know. And you know, I'm really noticing. Do you ever, in any of your video viewing, do you ever watch the Bill Maher show? Yes, I do, yeah, and I watched him in the old days and I watch him. You know, I don't actually watch television, but I get YouTubes. I get YouTubes of it, you know. And Trump invited him to come to the White House or the White House or Mar-a-Lago. I don't know if there is Mar-a-Lago, and you know Barr, who has been. I think actually. Dean: Focally anti-Trump yeah, yeah. Dan: well, trump had printed up a document which said 60 insults that Bill Maher had insulted Trump or Bill Maher had done it. And he wanted to give it as a present to the president and he said you know, these are my 60 insults of you. And Trump said oh, can I sign that Trump autograph? That's the best, and Maher came away and he says you know, can I sign that? And Trump autographed it. That's the best, I autographed it. And Maher came away and he says you know, I want to tell you it's not a crazy man in the White House. He said I was treated, you know, it surprised me how gracious he was and you know how just open to having a chat and everything like that. Well, he's just been slammed by the left wing that he would even show up and that's all this fake symbolism, you know, but attack the only guy on the Democratic side in the United States who is actually positioning himself differently is this guy Fetterman from Pennsylvania. He's the senator and he's someone who really hasn't done anything in his life, but through just the way politics were working, I think he had a state job and then he ran and he's got mental issues. I mean, he's had mental issues, but he's been a voice, a lone voice. You know a singular lone voice of somebody. He said you know politics, you try to find common ground and wherever you can find common ground with the opposition, you sit down with him, you talk about it and the public benefits if you can get an agreement there. Well, he's just been. He's just been cast out, but he doesn't really care. He doesn't really care, so you know yeah anyway, but it's an interesting time and you know what? I've got a thesis that politics takes on gradually. It takes on the form of economics. Okay, so that, however, the economics of society, the structure, you know, how do things get created, produced and where's profit being made Ultimately politics takes on the same kind of structure. So if you think of the industrial revolution, when everything was defined by big pyramids organizations, you know you had people at the top and then you had either big factories or you had big administrative companies that did the work out in the world. For the factories, you know the research, the marketing and distribution out into the world of manufactured products. After a while, government took on the same form, the big pyramids. Government always is the last institution to figure out what's going on. Dean: That's interesting, it's true, right, because everything has to trickle up. Dan: Yeah. So starting in the 70s, you started to get a change in the structure and you went from the big pyramidal structures to basically the microchip networks. Everything started more and more to be on the framework of computers, individual computers communicating with other individual computers, you know communicating with other individual computers, first hundreds and thousands and then millions, you know, and gradually. But the central principle of the microchip is binary, that in the digital code things are either a one or they're a zero. Okay, and so what I noticed over the last, probably starting in the early nineties, you start getting you're either on one side or the other side. But my sense is that politics is just imitating how the economic system it's a digital economic system. That's what we're talking about on. Welcome to Cloudlandia. What allows this amazing communication that we can make digitally depends on ones and zeros. And what I noticed is that the entire political structure, you know all the players in the political structure. You're either on one side or you're on the other side. If you're in the middle, you don't count. Dean: Yeah, and that's you know. It's interesting. You were talking about the third party system. I think that the interesting thing is, the United States is really a three party system. There's three parties, but really, you know, in a two party system, I think that's really what it is, but there's a large majority of people who are more moderate. Right now, it's binary in terms of you're Democrat or Republican. That's really it, and there's never been, there's never been, you know, a real outsider opportunity. I mean, you look at, you know, ross Perot. Maybe he was the got the farthest. Well, they're a spoiler. They're a spoiler. Dan: They're not, they could never be the lead party. Dean: You know, they're just a spoiler party. Dan: Yeah, and the reason is because of the Electoral College. You know that. I remember being at Genius Network in the year before the election, so the election was last November, so it was the previous November and Robert Kennedy was running. Robert F Kennedy was running. And then the Democrats made it impossible for him to be a contender, a Democratic contender. So he went independent and I remember him. He came twice, he came twice to Genius Network. Dean: And. Dan: I remember the first time he came, everybody was excited. You know he's going to be the next president and I said, yeah, yeah, I said well, you know if you want to know how the game's played, you got to take the game box and flip it on the back and read the rules. And I could tell you he could take 30% of the total vote. You know that would be. You know that'd be something like 45, 50 million. Unheard of yeah 45, 50 million and he wouldn't get one electoral vote. Dean: Right. Dan: And I said, and they said well, that's just absurd, that's just absurd. And I said nope, that's how the rules, that's what the rules are. I said, learn what the rules are. And that's why I think it was so easy for them to jump. I mean, if he had run right through to the end of the election and you know, like he was showing up on election night, you know and he got 3% of the three. He could have gotten tens of millions of votes and gotten, maybe, but wouldn't have won a single electoral vote. Dean: Right. Dan: Yeah. Dean: Yeah yeah, I like your approach and mine just being in it but not of it. It's like I appreciate the things Well it's entertainment yeah, it's, you know. Dan: It's entertainment that costs you a lot more than cable, that's exactly right. Dean: And you know what the good news is, dan? There's no tariff. There's no tariffs on good ideas, no tariffs in Cloudlandia Tariff free. I think that's the big thing. Dan: If it doesn't weigh anything, there's no tariff. Dean: That's right. That's right. If it doesn't come in a box, there's no tariff. That's exactly right. That's right. If it doesn't, comeia is so. Fascinating to me is just seeing how unstable the mainland things are becoming. Dan: You start to see the Cloudlandia future. We're in a period where we're going to see the greatest amount of chaos and turmoil in the tangible I'll talk about the tangible economy, yeah, but I think it'll be about probably a decade and then things will be remarkably stable. Dean: How do you see this playing out? Because I've been curious about that too. You see this playing out like so, because I've been curious about that too like what is the end game of all of these? You know the I guess you kind of take this intersection of what you know, the populations and the, you know the movement to cloudlandia, and then these, the political to Cloudlandia, and then the geopolitical climate. You see all these things like what is the unintended? We wonder now I've heard different things about China, all these countries or whatever, that Trump is imposing the tariffs on, the reaction, the rebound reaction of that. Is that something that Peter Zion has talked about? Or is that what's your take? I know you've read a lot and observed a lot. Dan: It's very interesting. I think he's very conflicted. I think Peter Zion is very conflicted right now, and the reason is that he made predictions 10 years ago. I'd say it was 10 years ago, about how he saw the world changing. It produces all sorts of interesting insights. And the first one is that, basically, as a country, the future of your country past, present and future of your country is really determined basically your geography, where you are on the planet and what kind of geography you have, so your placement on the planet. I'll use an example of let's use China as one and use the United States as the other. The China is basically a land country rather than a maritime country. If you look at the map of China, where it shows the cities, most of the cities are inland in China. Even Beijing is not close to the ocean. You have two big ports. One of them is Shanghai, which is actually up the river, but it's got a very wide mouth to the river, and then Shanghai and the other one was Hong Kong, and so they're basically Hong Kong, hong Kong and so they're basically a land-based country, but they border on 13 other countries who have a passionate hatred for China. These are enemies, they're surrounded by enemies. There's nobody who likes them, and one major country that's offshore is Japan, and there's nothing but pure hatred between Japan, and everybody else has an adversarial attitude towards China. So that's China. Then you take the United States. The United States sits with 3,000 miles of water on its eastern shore, 5,000 miles of water on its western shore shore, 5,000 miles of water on its western shore, and then it's got just. The only connector is the Mexican, and it's 200 miles of desert and mountains. And then on the north you have 3,000 miles of pot-smoking Canadians. Dean: Terrorists hiding pot-smoking Canadians. Dan: Yeah, terrorists who had a plan for tomorrow but forgot what it was. So the US really doesn't have to. China has to totally defend itself. You know they have to spend an enormous amount of their budget defending their borders where the US really doesn't. I mean there's they talk about, you know, the Canadian-American border they talk about. You know that, you about that actually there's just nothing there. It's just fields and there's farms, farms certainly in the West, in Manitoba, saskatchewan and Alberta where. I'm sure the farms are partially in the United States, partially in. Dean: Canada, you could just walk right across. Dan: Yeah, oh, yeah, it's you know, and everything like that. So one thing is the US really doesn't have to. By the standards of the world, the US doesn't have to spend much money defending itself territorially. The other thing is demographics, and it's what your population looks like. Do you have mostly, is it mostly young people? Is it mostly middle-aged people? Is it mostly old people? And the US is China probably by 10 years from now will have more people over 60 than people under 20, which means that they become more and more of a top-heavy population. And these people are past working age, they're past investment age, but they're not past being in an expense age. So more and more, the cost of your society is older people, and you have fewer and fewer workers who are producing, fewer and fewer workers who are paying taxes, fewer and fewer workers who are, you know, who are investing, and you have older, older population. That's just consuming and it's just consuming. Yeah, so these are the two big things that you have to think about. It's China and the US and tariff. A tariff that the United States places on China is five times a heavier penalty than one that China places on the US. Dean: And the. Dan: US, like Trump, everybody else in the world. He put it 10 percent, 25 percent, some of 50 percent. On China, he put 145 percent and apparently there's riots going on in China right now because the factories are closing down really fast. You'll see within the next three months, you'll see next month. So it'll be formal new negotiations between the United. States and China. Now that's the central issue as we go forward what's the relationship between these two countries? It's like after the Second World War? What's the relationship between the United States and the Soviet? Union the basic attitude is that we'll just keep applying more and more pressure and wait them out and they'll collapse. So that's what I see the big game for the China. Dean: And do you think that the net of this is that will bring back? Like what is everything? Is that setting up you know what kind of the playbook that Peter Zayn was talking about, the absent superpower of the US, sort of moving away from dependence or interaction with outside? Dan: No, no, I just think it's a one-on-one that the United States is going to have with every other country in the world. So there's 200 countries according to the United Nations. There's 200 countries and every one of them is under some sort of broad trading agreement with the United States. And the US did that basically for security reasons, because they said we'll make it easy for you to trade, but your military strategies and your security strategies have to have to be in alignment with us. And when the Soviet Union collapsed there was no need for that, but it just went on by inertia. Basically, it was just something that carried on. It was a good deal for everybody else, but not such a great deal for the US. And Trump comes in, you know, and Trump is nothing if not a dealmaker, you know. So what he says is every country now you make sure you send somebody to Washington because we're going to do a dealmaker. So what he says is every country, now you make sure you send somebody to Washington because we're going to do a different deal. So I think probably within a year you'll have probably the US will have deals with, if not China, they'll have deals they already do with China, south Korea, india, vietnam in that part of the world, the Philippines, australia, and so everybody will be in the new American deal except China. And probably within a year you'll have more than 100, maybe 130 countries who now have new deals, including Canada. We'll see what Canada does, because Maybe a year from now we'll be back to drinking Americanos at Starbucks. Dean: I wonder. That's what I wonder. Dan: It's just amazing to me, why stop with Canadiennes? Why don't we go to Ontariannes? Uh-huh, exactly, toronto. I mean, if you're going that route, why not go all the way? Dean: Toronto, yeah, York. Dan: Villano. Dean: Uh-huh right, that's the thing I stay on the island there. That's right. That's so funny, yeah, so that's I mean, you know? Dan: I mean I'm just an amateur observer here and I'm just picking up what I see happening. But the big thing is to have every deal that the United States has as separate with each individual country, no broad multilateral agreements. And so the big thing is that the word tariff is a bit of a distractor. It's not actually a tariff. That's the penalty if you don't do the new deal. So that's how they do it. He says let's do a deal because right now you guys can sell stuff into the United States with hardly any expense, hardly any. But you make it very difficult for us to sell our stuff into your country. And so let's do a new deal. Let's do a new deal and so let's do a new deal. Dean: Let's do a new deal. How's this affecting the dollar, by the way? Dan: It's down. As far as I can tell, it's down about five cents. It's from 144 to 139. I think it's 138. I think it's 138.5, something like that, but a year ago it was at 132 or 133. So it's still five, six cents above, yeah, yeah. It's a good deal. Dean: Yeah, Still a good deal. Still a good deal. Yeah, it's so funny. Well, Dan, I've been looking. I've been continuing on the dip into history, continuing on the dip into history phase, looking. It's been a fun thing. Every week I've just kind of been randomly selecting a core sample of my journals from the last 30 years now and it's very interesting to look through and see those things. I've been thinking about streaks too. Like you know, this last your 70s of 40 books in 10 years is a pretty good streak. I was thinking back that Dan Kenney has been publishing his newsletter monthly since 1992. And I think about that. You know 33, 34 years, this year of a you know, around 400 newsletters 16 page, just single space, nothing, no special, no design, nothing like that around it, but just that. You know, essentially just along the lines of what your global thinker. Global thinker was just like a series of essays kind of thing. I guess is what you would call it right, but that's kind of what Dan's done for 34 years. Yeah, pretty amazing. And I was thinking, you know I've done, I've had 30 years now of very consistent output to an audience of one, and I sure realize what a you know what an amazing body of work this is. Dan: I hope that audience of one is appreciative. Dean: Yes, exactly, very appreciative, you know, and it's so funny, right? Dan: You're playing a high stakes game here. Yes, exactly. Dean: I've had one satisfied subscriber for 30 years, you could lose your target market in a bad week, you know. Uh-huh. Dan: Exactly. Dean: Yeah, I mean, it's kind of funny, right, but I could see, you know, all these things they start. This is where they start and they in Manly specifically, and I was talking, this was the very beginnings of the who, not how. So this was August of 2015. And I think it was November of 2015 at the annual event that I sort of talked about that idea of the thing. But it's funny, this was scientific profit making came out of this, that journal, so that looked at the breakthrough DNA process as so very yeah, it's just the, you know, I think, the decision that you've, you know that consistent output gallery, I guess we'll call it or distribution model. It's a very it's really. Do you still journal internally? Or how do you what gathers, the notes and the thoughts that make the quarterly? Dan: books. Well, I have the. You know I have that series, the one new book every quarter. I have the new tools. Dean: Now my goal. Dan: I'm not up to speed yet on the complete capability of doing it yet. But, my goal is to create one new thinking tool every week okay, yes and and that I don't have, you know, a public need for that in other words that the tools are for new workshops. It's to keep the system supplied. You know, and I have. You know, I and I have free zone workshops every quarter, just three of them, but I have four Zoom two-hour workshops every month. So if you line them up and then I have podcast series I have podcast series. So there's really hundreds of activities that are in the schedule really on January 1st, you know on January 1st, you'd look out and say by December 31st how many scheduled public if you call them public impact activities do I have? Dean: You know it'd be over 200,? Dan: certainly yeah. You know one thing or another, and they all require the creation of something new. You know right you know, and one of the things that I've. You're on a really interesting subject here, because each of these has public impact, you know a book does. There are people who read the book, there's workshops, people who attend the workshops, people who listen to the podcast. And then the new tools themselves, which have the necessary. They're necessary to keep the program new. You know the workshops, and I have teams that take what I'm doing and they apply it to the workshops that I don't coach. We have the other coaches. And then the other thing is that, you know, within the last two or three years we realized that the tools can be patents, and so we're up to 61. Now we have 61. And so these are all one thing that they really keep me busy. Okay, and I'm very deadline responsive. I really like deadlines. I really like it, you know, because I mean, for you and me, we've got one problem what's important enough in our life that we would actually focus and concentrate on it, that we would actually focus and concentrate on it. And I find deadlines where other people, my reputation as at stake, really is very important for me because I get real serious. You know, I'm pretty lenient with me failing myself. I'm not lenient with failing other people. Dean: Right, yeah, me too, that's right. Dan: Yeah, my reputation is very important to me, so you know I don't want the word going around. Dean: Dan's starting to lose it you know no way, yeah, no way. Dan: Yeah, he's fading, he's fading, you know, and anyway. So that's really it. But I came up with a concept, just to put a name on something, that what makes people older not physically but physically, ultimately, but what makes you older intellectually, emotionally, psychologically is that your past has more living another day, that your past is going to fill up with stuff. So you have to work at filling your future up so that the stuff in your future is much, it's much more valuable than what you had in your past. So what I try to do is always favor the future in terms of stuff. I'm going to create stuff. I'm going to do that. It keeps getting to be a bigger game in the future than I ever played in the past. So that's sort of the you know that's. You know the essence of the game that I'm playing with my own life, with my own life, right. Dean: Yeah, this is really, I mean, and that's kind of, do you ever see? I mean, there's no real. Dan: I imagine you'll keep this cadence up continuously that there's still to do the to do 40 more 40 more quarterly books in your 80s 57, I'm on 43, I'm on 43 right now, so it's 57. Dean: 57 more. Dan: Yeah, which is oh, no, no no, is that no? Dean: how many are you For the 10 years? Dan: you're still going to go quarterly? Yeah well, I'm on quarter 43 right now so I see, right, right, right, yeah so. And the quarter. Actually, we're starting it this week. We just put one to bed and the next one starts this week. So that's 57 more and that takes me till about 95. I'm about 95 years old. 57 divided by 4 is 16 and a quarter 16 years and one quarter. And then I have my podcast and the workshops and everything else? Dean: yeah, how many of your podcasts are weekly podcasts like this? Dan: no, I don't have any weeklies we have. We have a certain number for each of them and sometimes, you know, I don't think there's any podcast exception. You and jeff would be the most podcast, jeff madoff, that I yeah, and that wouldn't be 52 weeks. That would be, you know, maybe 30, 35, because we have times when we're not able to do it right, exactly off weeks, not many, but we do yeah. Dean: Yeah's very so that's, you know, looking forward. For me, that's kind of a good thing here. You know this. I'm going to join you in this quarterly cadence here, you know, as I look forward for the next 30, the next 30 years, I mean I already write enough volume to do it. It's just a matter of having the stuff in place. If only I owned a company that makes books. You know they don't have to. Dan: They could be you know, books you can write in an hour, 90 minutes say. Well, the big thing with Dan Kennedy, I mean, if you look at his monthly newsletter if he would take three of them and put them into a different format. He could have oh, yeah, oh for sure, Absolutely. Dean: That's my thought, right. My outlet is really these emails that I write. I think they're really episodic thought kind of thing. I think they're really episodic thought kind of thing. So I'm just really going to get into that cadence of having that output. I think that's going to be a nice valuable thing, Because I look back over the, I look at this 30-year inflection point here, you know, and look at what's changed and what's not going to change you know, and it's very interesting when I start getting to the bedrock things, like if I look at lifestyle design, you know, purpose, freedom of purpose, freedom of relationship, freedom of money, all of those things that I'm very like, consistent in my desires and I think everybody is like, for me it's really, I look at it, that you know what's not gonna change in 30 years. I'm, I want to get eight hours of great sleep, everything. I want to wake up, I want to eat great food, I want to have, you know, two or three hours a day of creative work and have fun. And that's really the, that's really the big game, you know, row your boat gently down the stream, that's the, that's the plan, you know. But I think that having these, I think having these outlets, you know, I think that's really been the great thing. When you have all these workshops and the tools, you've got a gallery for everything. Dan: Yeah, Well, and you know, I mean they get better. I mean, I mean the teams that are involved in this. I mean, there, there isn't anything that I do that doesn't involve a team. You know the workshop team, the book team, the podcast team, you know the my artists, my writers, you know? The sound engineers and everything like that. And and it gives structure to their lives too. You know like they basically and they get better things I notice every quarter things happen faster, easier there's. You know we're getting them done. The overall quality keeps improving from quarter to quarter. I can take a book. You know, like if I took book 30 and compare it to book 42, which we just finished on Friday. I mean the quality of it is just much, much higher than it was. Dean: And. Dan: I don't really angst about this you know, I just know when people. They're really good at what they do and the teamwork keeps improving and they keep getting better quarter by quarter. It's going to improve the product and I'm a great belief that quality is a combination of successful consistency and duration times. Duration that you have a consistency where you can get better at something. You do it once. Second time you do it better. Tenth time you're ten times better at it. Compound interest yeah, that's really Like compound interest, yeah. Dean: Yeah, and that consistency over that time, that trajectory is only going up and better. Dan: Yeah and then it pays for it. You know it pays for itself. You can't be in a net deficit money-wise with these things. They have to pay for themselves. Like right now. I would say that the quarterly books in the podcast the podcasts are, you know one person's, you know one or two people, right, exactly the tools totally pay for themselves because that's the basis for getting paid for the workshops. Dean: Right. Dan: And of course they have IP value now. Dean: Do you have your? Are the books available on Amazon? Yeah, quarterly Amazon, yeah, quarterly books yeah, yeah, yeah. And do they sell organically? Do you sell those? 0:48:43 - Dan: Oh, yeah, oh yeah, yeah, I mean, yeah, I mean it's not a big, you know, it's not a big budget item, you know and everything like that my whole thing is just that the entire production costs get paid for in a year yeah, I get it yeah, yeah that's awesome, yeah yeah, and, and you know, and you know it's part of our marketing, you know it's part of our market but they yeah, and every once in a while one of the little books becomes a big book, and then they write for them. Dean: So then, they really pay for themselves. Yeah, yeah, yeah, yeah, I love it. Well, it's exciting, it's got a whole lot. It's like a farm. Dan: I have sort of an agricultural approach. These are different crops that I have. You keep the soil healthy and pray for good weather. Dean: Yeah Well, it's quite an impressive like. When I look at my Dan Sullivan bookshelf, you know it's like quite a collection of them and consistently I mean the same look and feel of every book Every quarter. Yeah, amazing. Dan: Thank you. Thank you Appreciate it. Dean: Yeah. Dan: You're being impressed with. This was my intention that's exciting. Dean: Right from book number one, propose a contest. Dan: Let's do it. Dean: I think I could do that too. I'll race you back. We went from roaming the streets of Soho in London to being in Strategic Coach in Toronto with a book in hand. Dan: Speaking of which, I'll have Becca get in touch, but our next call will be in London, so we're in London, we leave next Sunday We'll be in London. So it won't be on the Sunday, though, because I'll be jet lagged and Becca will arrange in London. So it won't be on the Sunday, though, because I'll be jet lagged and Bab Becca will arrange for you With Lillian. Dean: Yeah, that's fine, yeah, so that's awesome. Dan: And then I'll be up. We'll be seeing you in June. We'll be seeing you. Dean: That's exactly right. Dan: Yeah. Dean:* Yeah, awesome. Okay, have a great day. Take care. Thanks, dan, bye.

Send us a textMost digital agency owners are stuck in a cycle of hiring frustration—relying on resumes, guessing at culture fit, and hoping the next hire works out. In this episode, Dr. William Attaway sits down with Dr. Michael Neal, founder of Build My Team, to reveal the #1 hiring mistake that's stalling agency growth and burning out leaders: trusting the resume.You'll learn how Dr. Neal replaced chaos with clarity using a hiring system that achieves a 97% match rate and radically improves retention and performance. We break down how to automate your hiring process, eliminate guesswork with psychometric assessments, and build a team that runs the business without constant oversight.If you're scaling your agency, overwhelmed by turnover, or feeling stuck in the fulfillment grind, this episode offers a proven roadmap for building the kind of team that makes scaling simple and sustainable.What We Cover:Why resumes are killing your hiring processHow to identify and attract A-players without guessworkSystems for hiring predictably and at scaleLessons from Disney and the Four Seasons on team cultureThe leadership mindset shift from doing to directingBooks MentionedWho Not How by Dan Sullivan & Benjamin HardyThink and Grow Rich by Napoleon HillThe Psychology of Money by Morgan HouselAtomic Habits by James ClearConnect with Dr. Michael Neal: Visit BuildMyTeam.com to schedule a consultation and explore a better way to build your team.hiring mistakes, digital agency leadership, build my team, agency growth, GoHighLevel hiring, leadership coaching, remote team building, team culture, scaling digital agency, automated hiring system, recruiting A-players, agency operationsSupport the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Hey friends, welcome back to Find the Joy with Jenn. I'm so glad you're here today. Today, I want to talk about something that hits close to home for so many of us walking the road of faith after divorce, especially when life doesn't look anything like we thought it would. There's a book I love called The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, and I believe its core message can be a powerful guide for any Latter-day Saint dealing with the disappointment, grief, and disillusionment that so often follows divorce. • Schedule your FIRST FREE COACHING SESSION with me NOW, and let's get started!

In part two of the Lead Yourself First series, Bradley dives deep into the crucial role of energy in leadership—and why giving your team your best energy is the most important thing you can do for them. Drawing inspiration from powerful business minds like Peter Drucker, Dan Sullivan, and Alex Hormozi, this episode makes the case that your team doesn't just follow your words—they absorb your energy.Bradley breaks down how small business owners can protect and replenish their energy through practical frameworks like the Buyback Principle, Time and Energy Audits, and the Replacement Ladder. If you've ever felt burned out, overwhelmed, or like your business can't run without you, this episode is packed with actionable steps to help you shift from Rainmaker to Architect—so you can lead your team with clarity, confidence, and contagious energy.

Imagine having an invisible team of experts, researchers, marketers, and creatives working 24/7 to build your business… Without adding a single employee.That's exactly what we just did with my new friend and client, Nathaniel Ely, during a Superpower Accelerator three-day intensive.Nathaniel flew in to work with me personally, and in three days, we created everything he needed to launch a $1 Billion business opportunity around the Augusta Rule – a little-known tax strategy that can put tens or hundreds of thousands of dollars back in the pockets of business owners every year.Using Ai as a true team member, we built an entire brand from scratch:A full 50+ slide masterclassA pitch deck and marketing funnelThree book draftsVideo sales lettersChannel marketing campaignsSizzle reelsAutomated sales workflowsAnd dozens of other revenue-driving assetsThe best part? We didn't just "talk" about ideas – we built them in real-time, workshop-style, using agentic Ai tools that did the work of a 5-person team.If you want to see how Ai can build your brand, amplify your revenue, and compress six months of work into three days, you're going to love this episode.KEY INSIGHTS & TAKEAWAYS:

Do you feel torn between the company you have and the one you wish you had? In this episode, Dan Sullivan reveals The Second Company Secret—how successful entrepreneurs leverage their first (real) company to fuel a second (multiplier) company built on intellectual property. Discover how to eliminate tension between the two, protect your creativity, and unlock exponential growth. Here's some of what you'll learn in this episode:Why your real company frustrates you.Why your imaginary company seems perfect.What you can do with the new Second Company Secret thinking tool.What you'll come to realize if you closely examine your two companies. Show Notes: Entrepreneurs often undervalue their real company while idolizing an imagined “perfect” version. Your real company isn't the problem—your thinking about it is. Your most creative breakthroughs feel tied to this unrealized vision, but it lacks traction. Your second company allows you to see the value of your first company. You could be making money at one company while still resenting how much of your time it takes up. Your second company thrives through collaboration, not through your time and effort. Structure and partners are non-negotiable—they're the multipliers of your vision. You bring the vision and capabilities, and your partners bring the reach.                  When your second company succeeds, it fuels even greater creativity and innovation in your first. The solutions you create are your intellectual property. Take steps to protect them.  Resources: Unique Ability® The V.C.R. Formula Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage What Is An Impact Filter?