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Hey folks, today we're joined by Ramli John, one of my favorite marketers and someone I've admired and followed on Twitter for many years.Ramli got his start in marketing at PepsiCo as a Marketing Systems Analyst where he stayed for 4 years. After a co-founding stint Ramli moved to Toronto where started his freelancing career as a SaaS growth consultant. Along the way he also worked at a few different companies including SkyVerge which exited to GoDaddy.He also spent a few years teaching as a Marketing Instructor at big name spots like RED Academy, Centennial College and CXL Institute.He started what's widely known as one of the top marketing podcasts on the planet, Growth Marketing Today and he's one of the inspirations of our podcast here.He went on to join Product-Led - The leading community for PLG Pros founded by Wes Bush the famous author of Product-Led Growth. During his time there Ramli wrote his own book with Wes. It hit shelves last year: Product-Led Onboarding. I've read it twice and it's been a huge career growth lever for me.Now he's landed in what seems to be the perfect role, Director of Content at one of the top no-code onboarding tools in Appcues.Damn what a resume, what a journey, Ramli it's an honor to have you.Questions and topicsRamli there's a bunch of jumping off points here, I want to get into the podcast, the book and also the new gig but I'd love to start with an early career question.Early career at Pepsi and startupYou did a 180 when you went from a massive 100k + enterprise at Pepsi to then co-founding a startup. How wild was the transition and what advice would you have for listeners in big companies thinking of starting something one day?Podcast growthYou did Growth Marketing today for 4 years, I remember you posting once about how long it took you before you finally started to gain big traction. What advice do you have for people creating content with a small audience, sometimes feeling like they are speaking into the void.Teacher questionRamli, you spent a few years teaching, first at RED academy, a tech and design school, then at CXL Institute in their Demand Gen mini degree and also at Centennial College teaching a 14-week course on web analytics. What gave you the itch to spend 3 years teaching and maybe talk about the process of designing a course from scratch and all the work involved there.On writing your first bookTalk to us about writing your first book and the difference between the process of writing a course vs a book. Obviously Wes was probably a big inspiration but was this something you've always wanted to do and will there be more books in the future?PQL vs. PAIListeners have probably heard of PQLs by now, Product Qualified Leads or criterias that tell you someone has experienced your product or gotten some mileage in it. In your book, Product-Led Onboarding, you talk a lot about PAI, Product Adoption Indicators. Can you unpack the difference between both of those for listeners? Key onboarding milestonesMany people will dumb down onboarding to just getting users to the ‘aha moment' like it's something that magically unlocks onboarding challenges. You actually break down the nuance here and coin 3 different moments of value: Perception, Experience and Adoption. Can you walk us through a practical example of this?Conversational bumpersIn your book, one of my favorite analogies is your bowling analogy and how you compare onboarding emails and SMS messages as conversational bumpers to help users get their first strike. Unpack this for our listeners.Appcues, 6 months inYou're about half a year into Appcues leading the content team, teaching SaaS teams about onboarding and product adoption. When I saw you announce that I was like damn, that's the ultimate fit, Ramli gets to go back to SaaS and he gets to keep pumping out content about onboarding. I'd love to hear how the journey has been so far but maybe start by telling us how this opportunity came about.Happiness questionRamli, you've got a ton of stuff going on, you're a podcaster, an author, a frequent speaker, a soon to be dad and you're leading a content team at one of the coolest SaaS in the world. One question we ask all our guests is how do you remain happy and successful in your career? How do you find balance between all the things you're working on while staying happy? ---Ramli's linksTwitter: https://twitter.com/ramlijohn LinkedIn: https://www.linkedin.com/in/ramlijohn/LinkedIn posts: https://www.linkedin.com/in/ramlijohn/recent-activity/shares/ Product-Led Onboarding book: https://productled.com/book/onboarding/ Appcues: https://www.appcues.com/ Growth Marketing Today: https://growthtoday.fm/ ✌️--Intro music by Wowa via UnminusCover art created by SLB
Marcus Burnette from SkyVerge talks about experiencing an acquisition, WooCommerce extensions and tips for product builders.
Marcus Burnette from SkyVerge talks about experiencing an acquisition, WooCommerce extensions and tips for product builders.
GoDaddy Pro announced the extensive library of extensions to be added to their WooCommerce Managed Hosting from the acquisition of Skyverge.
This weeks WordPress news - Covering The Week Commencing 14th September 2020
This weeks WordPress news - Covering The Week Commencing 14th September 2020
SkyVerge, a leader in eCommerce, WordPress and WooCommerce joins GoDaddy.
We dive into what course creators can learn about building an education product from WooCommerce and Jilt software product leader Beka Rice in this LMScast hosted by Chris Badgett of LifterLMS. Beka works as head of products at SkyVerge and Jilt, and she shares some great insights in this episode for course creators on identifying what course to build. Jilt is an email marketing solution built for eCommerce stores. So if you’re working with WooCommerce for your online course or membership website, you may want to consider Jilt for sending out your emails and managing customer relationships. Beka shares her … What Course Creators Can Learn About Building an Education Product from WooCommerce and Jilt Software Product Leader Beka Rice Read More » The post What Course Creators Can Learn About Building an Education Product from WooCommerce and Jilt Software Product Leader Beka Rice appeared first on LMScast - LifterLMS Podcast.
If you’re building a team you better love meetings. Beka shows us how she’s able to manage a team of over twenty people in an engaging and efficient manner, making sure no one feels left out. We cover topics like converting abandoned carts into sales, the practicalities of email marketing, and pricing of your products and services.
Beka RiceHead of Product at Jilt Bio: Beka is the head of product at Jilt, where they focus on helping merchants increase revenue through automated lifecycle emails. Jilt is built by SkyVerge, the top WooCommerce.com extension provider, and maker behind some of the most popular extensions, such as WooCommerce Memberships. Beka loves leveling the playing field for eCommerce growth, making enterprise-level tools accessible to any online store. Links: JiltSkyVergeBeka Rice (Twitter) Sponsors: Spark Shipping - eCommerce Automation
Max Rice is the CEO and co-founder of SkyVerge where his team builds tools for e-commerce merchants, both large and small. Beka Rice is the head of product at SkyVerge and manages Jilt, an email marketing tool for e-commerce, along with over 50 WooCommerce plugins. The post Episode 80: Max and Beka Rice appeared first on Hallway Chats.
Life Updates Kyle: WCUS. Wow. I spoke. Adam: WCUS. Wow! I spoke! Surprise! // Daughter 4/4 colleges apps! WordPress News WCUS 2019 – dates announced – Nov 1-3, 2019 Changes Brian Krogsgard is doing part time project work for Skyverge and Jilt Wearing/Drinking/Reading Adam: JetPack WCUS 2015 / coffee / Small Fry by Lisa Brennan-Jobs…
Matt Report - A WordPress podcast for digital business owners
The word of the day is: Evolve. Beka Rice, WooCommerce Team Lead at SkyVerge, joins the Matt Report to discuss the makings of a modern day WordPress agency. SkyVerge is a WooCommerce service agency, the largest developer of 3rd party add-ons in the WooCommerce marketplace, the company behind SellWithWP.com, and they’ve expanded into the SaaS market by forging a new branded app, Jilt. They evolve — a lot. (more…)
Matt Report - A WordPress podcast for digital business owners
The word of the day is: Evolve. Beka Rice, WooCommerce Team Lead at SkyVerge, joins the Matt Report to discuss the makings of a modern day WordPress agency. SkyVerge is a WooCommerce service agency, the largest developer of 3rd party add-ons in the WooCommerce marketplace, the company behind SellWithWP.com, and they've expanded into the SaaS market by forging a new branded app, Jilt. They evolve — a lot. So let's take a step back and break this down: Client services WordPress plugins Content media site SaaS app Each forward step is an evolution of the previous, and that's the lesson that Beka teaches us in today's episode. In my opinion, client services life isn't as linear as it used to be. That is to say, it's not about filling the pipeline and doing the work anymore. Partly because the market has become much more competitive over time, and clients require a wider range of deliverables. Who cares about designing a website, putting current web technology and social technology to work for it, is the real goal. Building a smarter, more measurable solution for our client, not just a brochure. You're probably going to want to queue this episode up more than once — it's that good. Hope you learn something today, and if you do, please thank Beka and our sponsors — Pagely and Valet — on Twitter. Matt Report - A WordPress podcast for digital business owners S4 E5: Beka Rice from SkyVerge Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window You should subscribe to my newsletter, I send personal videos out, one of which is for WordCamp US this week! ★ Support this podcast ★
What can I say about Beka apart from "cool". She is the lead WooCommerce developer at SkyVerge, who have built a great reputation not only for their work with WooCommerce, but the way they do business. In this interview we cover quite a large landscape of topics however we mostly talk about eCommerce and what Beka has learned about this subject over the past 5 years! SkyVerge https://www.skyverge.com/ Sell With WP https://www.sellwithwp.com/ Episode 135 Table of Contents: 0:00 Intros 1:48 How did Beka first get into web development? 3:17 What were the early days of SkyVerge like? How does it compare to where SkyVerge is now? 4:35 More about how the Jilt app solves cart abandonment and increases revenue. 6:25 How does third-party development factor into the growth of a platform or ecosystem? 8:30 How important is to experience ecommerce as a merchant before you approach it as a developer? 9:47 How did the acquisition of WooCommerce by Automattic affect the WooCommerce development ecosystem? 11:05 Do you see WooCommerce becoming part of WordPress.com at some point? 12:10 Is there a methodology to setting a price for plugins at SkyVerge? 13:39 What is new in WooCommerce Memberships? 17:23 Beka's Real-Life Oregon Trail 19:23 How are the web development cultures different between Shopify and WooCommerce? 25:34 Where do you see ecommerce going overall? 28:27 Does WooCommerce do a disservice by marketing the base-plugin as free? 30:57 How does WooCommerce handle enterprise level traffic? What are the upper limits of continuous orders WooCommerce can actually handle? 34:34 How is the REST API transforming WooCommerce? What things are possible now that were not possible before? 38:24 Podcast Outros Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/135-beka-rice-skyverge/ ============== Subscribe to us on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ========= Links mentioned during the show: WooCommerce https://woocommerce.com/ Shopify https://www.shopify.com/ Jilt: Abandoned cart recovery for Shopify and WooCommerce https://jilt.com/ Spreedly https://www.spreedly.com/ Automattic https://automattic.com/ WooCommerce Memberships https://woocommerce.com/products/woocommerce-memberships/ The Oregon Trail https://archive.org/details/msdos_Oregon_Trail_The_1990 https://en.wikipedia.org/wiki/The_Oregon_Trail_(video_game) WP REST API http://v2.wp-api.org/ Magento https://magento.com/ WooCommerce Holiday Selling Tips 2016
This week I’ve got Beka Rice, Operations Manager for SkyVerge, Leading Contributor at Sell with WP, and Content Manager for Shop Storm. Somehow she manages to have free time and in that free time she’s traveling the world with her husband, eating at Chipotles along the way. On this final episode of Season 2, join us for a lively discussion on e-commerce in WordPress, what the product development process looks like for WooCommerce, and the unique challenges of working while traveling.
Welcome to The Excerpt Episode 3, part of the Post Status Draft podcast, which you can find on iTunes. Draft consists of two formats: long form interviews like I’ve done for a long time, and The Excerpt for a summary of news around the WordPress ecosystem. With The Excerpt, we cover a few of our favorite stories from the Post Status Club over the last week or two. The primary goal is to keep it short and informational: we keep the podcast to around 15 minutes. In Episode 3, I'm joined by Beka Rice, who writes the excellent eCommerce blog SellWithWP and is a partner at eCommerce company SkyVerge. Stories discussed: Mesh by Automattic, an in-progress app I discovered by accident. Release leads for WordPress 4.3, and 4.4 were announced. April Fools' roundup (Club only, but we talk about them individually), including my own about Jetpack bundling WordPress. A theme shop's year in review. I also covered this in the Club.