Podcast appearances and mentions of wes bush

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market. Key Takeaways: [00:01:17] The unconventional $1 acquisition story [00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today [00:11:17] Why they invested in SEO and marketing automation early on [00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands [00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels [00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%) [00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry [00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies) [00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit [00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time [00:42:07] What he'd do differently: go all-in sooner instead of staying part-time Learn more about Ricardo: Connect with Stijn on LinkedIn

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles. The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR. Key Highlights:  01:27: The T2D3 framework decoded 13:56: Why chasing new customers kills growth 17:51: The muscle-building phase that breaks most companies 24:40: The people scaling crisis 47:19: The founder bottleneck  Learn more about Stijn's work: T2D3 Book Kalungi - B2B SaaS Marketing Agency Connect with Stijn on LinkedIn

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there's a real shortage of talent that understands the full spectrum of PLG implementation.  The Product-Led MBA teaches "full stack product-led growth," covering everything from strategy and user research to pricing, data analytics, and team building. This implementation-focused program provides real-world skills, templates, and a proven system that participants can immediately apply to any company, making it a valuable career investment in an AI-driven economy where PLG skills remain highly sought after. Key Highlights: 00:47: Massive talent shortage in PLG 03:49: Get templates and systems we use with our clients05:16: AI-proof your career with high-demand PLG skills07:34: Limited time: $549 (50% off) for first 100 people Learn more about the Product-Led MBA program

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Key Takeaways: [00:01:31] How Will from an event creator to founder [00:06:12] How calling out competitors led to a 40% increase in signups [00:11:42] Using the "Promised Land" effect on signup pages [00:20:41] How PromoTix cut 50% of their onboarding steps [00:27:02] Launching Promotix University to level up users [00:33:00] Building moats: product, pricing, and education Links: Will Royall on LinkedIn PromoTix – promotix.com

Most SaaS teams claim they're “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often fails—and what to do about it. They explore why PLG isn't just a pricing model or trial strategy, but a deep, systems-level shift that most teams underestimate.Wes shares the “PLG iceberg” framework: how surface-level features (like a free trial) are only a fraction of the equation, and what's really beneath the waterline. Carolyn draws parallels to GTM systems and explains why execution gaps usually stem from unseen issues like misaligned metrics, siloed teams, or weak infrastructure. Trevor reveals why so many companies stall out after initial traction and how to diagnose whether PLG is truly viable for your product and team.If your version of PLG starts and ends with a self-serve signup, this conversation will change your thinking.Key topics in this episode:Why most PLG initiatives stall or fail to scaleThe “iceberg” analogy for understanding real PLG systemsHow internal misalignment derails otherwise solid PLG ideasWhy surface-level success metrics are misleadingWhat CEOs and GTM leaders get wrong when trying to “go PLG”What foundational systems need to be in place before you can succeed with PLG

In this episode, Wes Bush interviews Olly Meakings, founder of Senja.io, about his journey bootstrapping a testimonial collection tool to $800K ARR. Olly reveals his unique story of building the business with a co-founder he's never met in person, their product-led approach, and how they maintained motivation through the challenging early years. Key Takeaways: [00:01:31] Origin story and meeting his co-founder Wilson via Twitter [00:06:38] Launching with the most generous free plan in the market [00:11:49] Shipping 100+ features per year while struggling financially [00:24:22] Year 3 breakthrough - growing from $20K to $60K MRR [00:29:05] Moving to a four-day workweek [00:38:09] Current team structure - just two co-founders and one technical hire [00:51:30] Knowing yourself and building a support network as a founder Links Olly Meakings on LinkedIn Senja

In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic. Key Takeaways: [00:01:08] Why a clear offer is critical [00:04:00] The three components of an irresistible offer [00:05:47] How PromoTix positioned against Eventbrite with a clear advantage [00:07:17] The five essential components of a high-converting homepage [00:12:24] Crafting a CTA that overcomes hesitation [00:15:41] How to help visitors visualize the "aha moment" before signup  Links & Resources

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/Today I have the pleasure to interview Wes BushWes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world's fastest-growing companies, he now partners with SaaS founders around the globe on how to turn their products into powerful growth engines.In this episode, we talk aboutDiscover how to become the go-to solution your customers can't stop recommending.Learn the secrets behind creating high-revenue teams without bloating your headcount.Find out how to achieve scalable growth with a self-serve customer approach.Connect with Wes BushWebsite:  https://productled.com/To become a GTeX Member, Apply here:https://gtex.events/call -------To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion. We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way. Key Takeaways: [00:03:19] Why most SaaS free trials fail with

In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created. We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level. Key Takeaways:   [00:01:13] RB2B's journey to $5M ARR with just 5 team members [00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com [00:14:15] The viral LinkedIn content moment that sparked RB2B's creation [00:18:37] RB2B's approach to product validation with 300+ discovery calls [00:23:00] Creating a differentiated product with real-time website visitor identification [00:26:40] Pricing challenges and the journey to finding the right model [00:30:58] Creating massive awareness primarily through LinkedIn [00:35:30] The four main product challenges and their plans to overcome them

In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest. Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable. Key Takeaways: [00:00:09] Introduction to self-serve revenue as the overlooked feature in B2B SaaS growth [00:00:38] Performance metrics of companies with self-serve revenue [00:01:44] Why self-serve revenue forces foundational business improvements [00:03:10] Intentional free models lead to better conversion rates [00:03:38] Time to value acts as a growth multiplier [00:04:06] Recommendations for companies at $0-$100K in self-serve revenue [00:05:00] Recommendations for companies at $100K-$500K [00:05:42] Recommendations for companies at $500K-$4M [00:06:50] Practical takeaways for all SaaS businesses Get the 2025 State of B2B SaaS here.

Wes Bush wrote the original bestseller on Product-Led Growth—and then watched everyone try to copy Dropbox and Slack without truly getting it. Now, he's here to break down exactly what goes wrong when early-stage founders jump into PLG, how to spot your product's “million-dollar free problem,” and how to fix the three biggest onboarding gaps that sabotage new users.He'll show you why some sales-led companies die when they try freemium, how to carve out a simpler “first strike” moment, and the reason you need bumpers (like an onboarding checklist) to guide people to success. If you're still using the “Request a Demo” button, this episode could totally transform your approach and give you a self-serve funnel that scales faster than any sales deck ever could.Why You Should Listen1. Make Users “Smell the Cologne” – Learn Wes's approach for letting users experience the core value before they buy.2. Turning Complex Setups into a No-Brainer – How to map out product, skill, and knowledge gaps so anyone can get started.3. Bowling Alley Onboarding – A framework to slash unnecessary steps, guide users to that “aha” moment, and cut churn.4. Freemium vs. Free Trial vs. Reverse Trial – How to pick the perfect model for your startup.5. Sales-Led to Product-Led – Why some founders fight this shift, and how to pull it off without blowing up your funnel.KeywordsProduct-Led Growth, PLG Strategies, SaaS Onboarding, Freemium Model, Free Trial Optimization, User Adoption, Customer Success, B2B SaaS Growth, Onboarding Framework, Go-to-Market TacticsTimestamp(00:00:00) Intro(00:01:27) What is Product Led Growth(00:04:37) When to use PLG(00:18:20) Why Simplicity is the key(00:20:15) Wes's Favorite Case Study(00:25:42) The Bowling Alley Framework for Onboarding(00:31:02) Free Trials Must Have Progression(00:36:28) Finding Those Ideal Limits on your TrialsSend me a message to let me know what you think!

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.  He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.  Key Highlights: 1:14: What makes an intentional free model2:12: Case study: Tettra's switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20: Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out models You can buy The Product-Led Playbook here. Subscribe to ProductLed Newsletter here.

In this episode, Wes Bush interviews Marie Martens, co-founder of Tally, about how they built a $2M ARR business in the crowded form builder market. Marie reveals their strategic approach to pricing, product development, and building in public as a bootstrapped team competing against established players. We explore the counterintuitive strategies that allowed Tally to find success where others saw saturation. Key Takeaways: [00:00:09] Introduction to Tally and their journey to $2M ARR with just 5 team members [00:01:39] The initial insight: Forms were boring, expensive, and visually unappealing [00:02:50] How Tally positioned as "the Notion of forms" with a new approach [00:04:06] The evolution from lifestyle business ambitions to $10M ARR goals [00:08:40] The three strategic moats: Free plan, pricing model, and simplicity [00:18:37] Tally's approach to user feedback and product decisions [00:20:04] The power of building in public [00:26:24] Tally's future plans and focus on doing one thing exceptionally well [00:32:37] How Marie and Filip manage their small team structure (5 full-time people)  Links: Marie Martens LinkedIn https://tally.so/

In this episode, Wes Bush shares his process for finding the #1 bottleneck holding your product-led business back from growth. He shares the six key metrics for product-led businesses, covering each stage of the customer lifecycle –from acquisition to monetization.  Wes stresses simplifying data tracking to identify business bottlenecks effectively, and avoiding common mistakes like tracking too many metrics and lacking accountability. He shares insights from coaching sessions and real-world examples to illustrate these points, aiming to provide actionable takeaways for listeners. Read the article here. Key Takeaways [5:10] Why it's important to simplify data [8:05] The most common mistakes product-led companies make with data. [10:05] The only six key metrics you need to monitor. [12:30] A deep dive into each of the six metrics. [19:05] What you can expect once you've created your scorecard. [2:00] Next steps to take action.  About the ProductLed System™️ Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business. 

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes dives into the user component and shares what it takes to know your users better than anyone else. He shares how identifying an "ideal user" and focusing on serving them can lead to a stronger product-market fit, higher engagement, and stronger user loyalty. Wes introduces the "User Endgame Roadmap Model" to help businesses identify, understand, and serve their ideal users more effectively. He also emphasizes the importance of differentiating between users and buyers, particularly in B2B scenarios, to create a product that users genuinely love. Key Highlights 1:08: Lessons from LucidLink: Focusing on a single user profile.3:41: The difference between users and buyers.5:15: Identifying your "ideal user."8:03: The importance of user-centricity in product development.10:34: Step-by-step guide to defining your ideal user.15:41: Introducing the "User Endgame Roadmap Model" and how to implement it to your business.19:24: Clarifying your "User Endgame Statement" and defining core outcomes for successful users. You can buy The Product-Led Playbook here.

A better understanding of product-led sales will help you succeed and grow as a successful product-led business. In today's podcast, Wes Bush welcomes Thomas Schiavone, co-founder, and CEO of Calixa to share his insights on how to turn signups into revenue. Learn about the different tests to implement, how to prioritize your projects, and the crucial questions you need to ask yourself to monetize your product-led funnel.  Show Notes: [02:12] These are the three questions you need to consider.  [04:25] What should you think about your sign-ups?  [07:08] Why you need to test your PLG motion. [09:48] It's important to prioritize users, but what's next? [17:29] These are what you should consider to start an effective revenue machine. [21:29] What else can you to for testing and generating revenue? [30:17] The two crucial elements you need to watch out for.  [32:02] Yes – company size matters, too About Thomas Schiavone He is a co-founder and CEO of Calixa, a platform for product-led sales. Thomas Schiavone has also worked as a Product Team at Twilio in the past. About Calixa Calixa offers sales teams the insights they need to prioritize, close, and develop clients in a sea of self-service signups. Profile Thomas Schiavone on LinkedIn

This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author. Wes is widely recognized as one of the pioneers of the product-led growth movement, challenging an entire industry to rethink their approach to SaaS growth. In 2016, he introduced a freemium product at Vidyard that gained over 100,000 users in less than 12 months, sparking his passion for PLG. He's a Bestselling Author: His book "Product-Led Growth: How to Build a Product That Sells Itself" has sold over 100,000 copies globally, primarily through word-of-mouth.  Meanwhile, he has partnered with 408+ SaaS companies to generate over $1bn in self-serve revenue. Based on that experience, he recently released his new book, The Product-Led Playbook, to discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team. His vision:  For every company to have a free product experience that enables them to serve before they sell.  This inspired me, and hence, I invited Wes to my podcast. We explore the critical differences between successful and unsuccessful PLG implementations. He highlights the importance of treating PLG as a comprehensive business strategy, not merely a product or marketing tactic. We discuss the importance of choosing the right go-to-market strategy based on product complexity and value addition. I.e., when to opt for Sales-led Growth, and when for Product-Led growth. Last but not least, he shares his framework for deciding what to offer at no cost.  Here's one of his  quotes What separates the companies that really see success with product-led growth versus the ones that don't? ... They are thinking about product-led growth not just as a product thing; they are treating it as a company thing. They are actually building a product-led business. During this interview, you will learn four things: What key questions to ask to determine which approach fits your SaaS company better  What's required to be crystal clear about before implementing PLG?  Why he believes a hybrid PLG + Sales-led growth approach will become dominant (60%+) for B2B SaaS, with pure PLG and pure sales-led each around 20% What we can learn from PLG when it comes to building better websites? For more information about the guest from this week: Wes Bush Website: Productled.com Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. This is the final week in the series and concludes with a detailed overview of how to make the most of the playbook and execute it. In this episode, Wes summarizes what you've learned so far in the book: how to build an unshakeable foundation, how to unlock self-serve customers, and how to ignite exponential growth for your product-led business. He shares the importance of cycling through the ProductLed System many times per year and the three steps you can take today to start taking action.  Key Highlights:  01:12: Importance of a structured roadmap for PLG success01:37: Stage One: Building a solid foundation03:02: Stage Two: Unlocking self-serve customers05:22: Stage Three: Igniting exponential growth07:15: Importance of continually updating PLG components09:20: Personalized game plan for long-term growth We hope you enjoyed listening to The Product-Led Playbook! → Book your game plan here. → Buy the playbook here. 

In Conversation with Wes Bush., Author, The Product-Led Playbook

I am excited to have Wes Bush, the Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. He is the author of the new book, The ProductLed Playbook In this episode, Wes Bush, founder of ProductLed and author of Product-Led Growth, shares his journey into startups and the transformative power of product-led growth (PLG). Wes explores the shift from sales-led to PLG models, insights from Vidyard, and the keys to scaling SaaS businesses. He discusses freemium challenges, leveraging AI for better conversion, and mastering content marketing with books as lead magnets. Wes also dives into hiring for growth, metrics for PLG success, and creating standout content with a contrarian viewpoint, and much more! Subscribe on Spotify Subscribe on YouTube Subscribe on iTunes Learn What do you see as the biggest benefits for companies adopting a product-led approach? What does a successful product-led team look like How can sales teams integrate with a PLG strategy? What is your favourite business book/ podcast? –Traction What is your favourite online tool? –Canva If you could go back to when you started working, what is the one thing you would have focused on? – Stopped creating after the first book Timestamps Wes's Journey into Product Management (00:02:45) The Transition from Sales-Led to Product-Led Growth (00:04:30) Insights from Vidyard and Growth Challenges (00:07:15) Focus on One Growth Channel or Multiple Channels? (00:12:30) Recommended Ad Budgets and Key Considerations (00:15:00) Defining Product-Led Growth vs. Sales-Led Models (00:18:00) Examples of Successful PLG Companies (00:20:30) Freemium Model Challenges and AI Opportunities (00:23:00) PLG for B2B vs. B2C Companies (00:25:45) Content Marketing and the Role of Books (00:28:00) Using Books as Lead Magnets for SaaS Companies (00:31:30) Why Wes Turned Down Traditional Publishers (00:34:00) Content Team Integration with Consulting Practices (00:37:00) Best Channels for Growth and Future Trends (00:40:15) The Role of Contrarian Opinions in Content Strategy (00:42:45) Impact of AI on SEO and Search Trends (00:45:30) Reaching Younger Audiences Through TikTok and Social Media (00:48:00) Key Metrics for Measuring PLG Success (00:50:30) When to Hire a Head of Growth (00:53:00) Motivation Behind Writing the Product-Led Playbook (00:56:00) Differences Between Product-Led Growth and Product-Led Playbook (00:58:30) Wes's Links LDN– https://www.linkedin.com/in/wesbush Product Led Playbook - https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed/dp/1777119367 My Links Podcast: https://lifeselfmastery.com/itunes YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the four essential phases of building a high-performing team. First, he shares how to create an accountability chart by defining roles to focus efforts on critical functions. Next, he focuses on how to assess alignment with company values and performance by using quick and thorough audits to optimize each role. Then, he emphasizes understanding each team member's personal vision to motivate them and aligning company goals with meaningful incentives. Finally, he speaks about how to foster continuous skill growth through targeted training and one-on-one coaching, ensuring that each team member is equipped to advance company objectives effectively. Key Highlights: 00:13: Why it's important to build an elite team03:00: Designing the team with accountability roles07:37: Conducting team audits to assess fit and performance09:00: Using quick and performance audits15:03: Aligning incentives with individual goals18:15: Setting meaningful goals and rewards21:02: Developing skills through focused coaching → Here's where you can purchase The Product-Led Playbook.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the process component for predictable growth for a product-led business. He focuses on three key meeting types. First are Strategic Alignment Meetings, held quarterly to align the leadership team on long-term objectives and quarterly goals. Second, Monthly Focus Meetings break down quarterly goals into actionable monthly targets, ensuring the team dedicates 80% of their effort toward a single, high-impact focus. Finally, Weekly Accelerator Meetings are quick check-ins designed to track progress, address issues, and provide accountability on critical tasks. This rhythm of meetings drives disciplined execution, continuous alignment, and predictable growth by transforming strategy into impactful action. Key Highlights: 02:16: The importance of disciplined execution.03:30: Overview of Strategic Alignment Meetings.10:00: What Monthly Focus Meetings are and how to structure them.14:03: Purpose and structure of Weekly Accelerator Meetings.18:45: Importance of prioritizing goals and projects.22:23: Benefits of maintaining a fast execution rhythm. Here's where you can purchase The Product-Led Playbook.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes outlines the three phases of the data component essential for scaling a SaaS business. First, he reveals the six core metrics that matter most. These metrics are crucial to understanding user behaviour and pinpointing bottlenecks. Next, Wes introduces the weekly scorecard, a simple yet powerful tool to monitor these core metrics over time, making it easier to spot trends, identify bottlenecks, and make data-driven decisions. Finally, he explains the concept of Product Qualified Leads (PQLs) users who demonstrate high engagement and are likely to upgrade. By installing PQL tracking, teams can prioritize and convert users who are already getting value from the product. Key Highlights: 05:15: Importance of identifying core metrics.09:30: The top metrics to track for a product-led business.12:45: Setting up a weekly scorecard for your team.16:00: Identifying the biggest bottleneck through the scorecard.19:20: Understanding and identifying PQLs.23:50: How to leverage PQLs to increase conversions. Here's where you can purchase The Product-Led Playbook.

The coaching company behind some of the fastest-growing product-led companies in the SaaS space. 324+ clients generating over $1B in self-serve revenue each year. Discover how to grow and build a successful product-led business. Connect with Wes Bush

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes dives into the pricing component of the ProductLed System to share how to craft a pricing strategy that converts users into high-paying customers without sales calls. He begins by emphasizing the importance of identifying value metrics, which allow SaaS companies to align pricing with the actual benefits users seek. Next, Wes discusses building a pricing matrix, a tiered structure that presents different options based on user needs. He then shares how to determine the ideal price point by testing market willingness and balancing value perception. Finally, he reveals the best practices for building a compelling pricing page, addressing user objections, and showcasing a clear ROI. This approach enables SaaS businesses to create a transparent, user-friendly pricing model that encourages upgrades and reflects real customer value. Key Highlights: 00:00: Introduction to value-based pricing.05:10: Identifying your value metrics.10:25: Building an effective pricing matrix.15:30: Determining the ideal price point.20:45: Constructing a compelling pricing page.23:55: Addressing common user objections.28:40: Demonstrating a clear ROI to encourage upgrades. Here's where you can purchase The Product-Led Playbook.

Wes Bush is CEO of ProductLed, a coaching and education company that has helped almost 500 serious SaaS founders to succeed with product-led growth strategies, tactics, and execution. These include freemium products and free trials, where the product itself creates the awareness, engagement, and enthusiasm to buy before any human intervention (aka “the required sales demo”). Wes has written two successful books, Product-Led Growth and The Product-Led Playbook, describing key ideas, frameworks, approaches, and examples for SaaS founders. In this expert episode, Wes shares his expertise for SaaS founders, including these topics: Defining product-led growth Transitioning from sales-led to product-led Common mistakes in product-led growth Identifying challenges and solutions for user experience Pricing strategies in product-led growth The future of product-led growth in SaaS Quote from Wes Bush, CEO of ProductLed “The PLG model you choose doesn't matter. Not a bit. Freemium, free trial, credit card up front, whatever. You can make any of those work. That's not the question. What matters in PLG is the actual outcome that we hope somebody will get from our product-led experience? “Does your free motion actually have a transformation in it where they can feel they will grow bigger, save time, and do cool stuff? Because if you don't have that, it's literally just, “Hey, look around, see for yourself, see what you can do in this product. That's not real value.” “What is your PLG outcome that creates that transformation for the user? There has to be tangible value for the user before they ever consider buying. That's what customers want when they buy software now–Show me value first before I think about buying from you.” Links Wes Bush on LinkedIn ProductLed on LinkedIn ProductLed website Free Product-Led Growth book Free Product-Led Growth audio book The Product-Led Playbook book The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. 

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes explores creating a frictionless onboarding experience to showcase a product's value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade. Key Highlights: 00:44: Importance of an effortless experience for retention.02:09: Overview of the Bowling Alley Framework.04:36: Building a straight line for users to see value.10:08: Adding profiling questions to personalize the user journey.14:28: How to streamline onboarding and reduce the number of steps19:05: Role of product and conversational bumpers to re-engage users You can buy The Product-Led Playbook here.

The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can't Say No In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. For the next two months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes focuses on building an irresistible offer for your business. He emphasizes three essential pillars of an offer: result, advantage, and assurance. The "result" targets measurable outcomes, while the "advantage" differentiates the product from competitors, and "assurance" addresses user concerns about switching. He warns against common mistakes like vague messaging, lack of enhancements, and poor structure, which weakens the offer. Wes explains enhancers, such as scarcity, urgency, and bonuses, to elevate the offer's appeal. He also provides a structured approach to a compelling offer page with sections like hero, problem, solution, risk reversal, and call-to-action.  Key Highlights 00:44: Importance of a compelling, self-serve offer.01:20: Key mistakes in when presenting your offer. 05:19: Introduction to the Five-Star Offer Generator Framework.07:00: Explanation of the three pillars: result, advantage, and assurance.18:06: Enhancing offers with exclusivity and bonuses.31:33: Structure of an ideal offer page. You can buy The Product-Led Playbook here.

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.TOPICS DISCUSSED IN TODAY'S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product Led GrowthEvaluating PLG for Your BusinessImplementing a Product Led StrategyIdentifying Your Ideal UserCrafting an Effective OfferAddressing Objections and Highlighting AdvantagesCrafting a Compelling OfferFrictionless Onboarding StrategiesOptimizing Pricing for ValueData-Driven Decision MakingImplementing Product-Led GrowthBuilding a People-Based Business Resources:Productled.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.  He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.  Key Highlights: 1:14: What makes an intentional free model2:12: Case study: Tettra's switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20:  Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out models You can buy The Product-Led Playbook here.

Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USBuy Grow kit: https://modernmushroomcultivation.com/Wes BushAloha, and welcome to today's show! Prepare to dive deep into the of commerce where growth isn't driven by sales pitches, but by the product itself. My guest today is none other than Wes Bush, a thought leader who's not just riding the wave of Product-Led Growth (PLG)—he's been shaping it. With over 8 years of hands-on experience working with more than 400 SaaS companies, Wes has helped unlock over $1 billion in self-serve revenue by embracing the power of PLG.Wes believes in a world where companies let their products speak for themselves—where buyers can try before they buy, and trust is built organically, not through forceful selling. In fact, 97% of buyers now prefer this approach. But Wes is the first to admit: while PLG may sound simple, it's far from easy. The failure rate for product-led companies remains high, and that's exactly why Wes is on a mission to change the game.He's the author of the bestselling book “Product-Led Growth: How to Build a Product That Sells Itself”, and has identified the 9 essential elements that separate PLG success stories from the rest. Whether you're curious if PLG is the right approach for your business, or you're ready to scale up with a proven roadmap, Wes is here to offer unparalleled insights.Today, we're unpacking Wes's strategies, including the Product-Led Playbook, the essential framework that's helping businesses turn their products into unstoppable growth engines. So, whether you're a founder, marketer, or growth leader, this conversation will challenge you to rethink how you scale—and inspire you to put your product front and center.Let's get into it—Wes, welcome to the show!Free Audiobook, Promo Code TrueLifehttp://productledgift.com/https://productled.com/wes-bush Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USCheck out our YouTube:https://youtube.com/playlist?list=PLPzfOaFtA1hF8UhnuvOQnTgKcIYPI9Ni9&si=Jgg9ATGwzhzdmjkgGrow your own:https://modernmushroomcultivation.com/

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes dives into the user component and shares what it takes to know your users better than anyone else. He shares how identifying an "ideal user" and focusing on serving them can lead to a stronger product-market fit, higher engagement, and stronger user loyalty. Wes introduces the "User Endgame Roadmap Model" to help businesses identify, understand, and serve their ideal users more effectively. He also emphasizes the importance of differentiating between users and buyers, particularly in B2B scenarios, to create a product that users genuinely love. Key Highlights 1:08: Lessons from LucidLink: Focusing on a single user profile.3:41: The difference between users and buyers.5:15: Identifying your "ideal user."8:03: The importance of user-centricity in product development.10:34: Step-by-step guide to defining your ideal user.15:41: Introducing the "User Endgame Roadmap Model" and how to implement it to your business. 19:24: Clarifying your "User Endgame Statement" and defining core outcomes for successful users. You can buy the book here.

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we're releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today's episode, Wes dives into the strategy component and shares what it takes to become the obvious choice in your market. Just as Southwest Airlines dominated by making key strategic choices, you'll discover how to simplify your approach and focus your energy on what truly matters. You'll explore the Bullseye Strategy Framework that helps product-led businesses move from struggling in competitive, commoditized markets to becoming industry leaders—like Canva, HubSpot, and Atlassian. Whether you're aiming to perfect your product, refine your ideal user profile, or build competitive moats, this episode  Key Highlights 1:18: Breakdown of Southwest Airlines' strategy, highlighting how strategic choices enabled their rapid growth. 3:15: The importance of saying "no" to non-aligned projects to maintain focus and avoid the "action trap." 6:24: Explanation of the "Commodity Zone," where early-stage businesses struggle with fierce competition and low profits. 9:34: How ProductLed client Paubox focused on mental health professionals to become the obvious choice in a specific niche. 13:30: The "moats" you can use as strategic defences that make a business hard to copy. 30:08 – Introduction to the importance of making strategic choices. 41:51: The importance of aligning your team with a one-page strategy document called the "One-Page Endgame Canvas."

In this special episode of the ProductLed Podcast, Wes Bush shares the introduction to his new book that's out today—The Product-Led Playbook. Over the next three months, we'll be releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. Wes Bush dives deep into why most product-led companies struggle to achieve meaningful scale and shares a 9-part system that has already helped over 400 SaaS companies generate over $1B+ in self-serve revenue. This book isn't about convincing you to go product-led; it's a hands-on manual for those ready to take their product-led journey to the next level. Whether you're a seasoned SaaS founder or new to product-led growth, this series is packed with actionable insights you won't want to miss. Tune in now to learn how to build an unshakeable foundation, unlock self-serve customers, and ignite exponential growth for your business. Your journey to becoming the obvious choice in your market starts here. You can buy the book here.

In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss Wes' new book, The Product-Led Playbook, set to launch on October 8, 2024. This playbook is the no-BS guide to actually implementing PLG, and explores why some product-led companies see millions in ARR, while others don't. The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing effective pricing strategies. The final stage focuses on data analysis, growth processes, and team development. The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG. Key Moments: 00:00 – What The Product-Led Playbook is and its release date. 02:03 – Exploration of why some companies succeed with PLG while others don't. 03:00 – The customer patterns Wes saw, which led to the creation of the ProductLed System.  06:32 – Explanation of the nine components of the ProductLed System. 15:11 – The three main outcomes you can expect when you implement the system into your business 20:21 – A juicy gift for podcast listeners.

In this conversation, Wes Bush, the founder and CEO of ProductLed, talks about his background and journey in the product-led growth space. We start by exploring his childhood, entrepreneurial drive, and transition into the tech world. Then, Wes reflects on being fired from his job at Vidyard, how that experience fueled him to start his own business, and how he navigates being a leader today. Along the way, we explored some of the speed bumps in his journey: from making tough decisions as a leader, maintaining emotional distance from his team, managing anxiety, and finding balance while traveling.In this episode, you'll hear about:Why Wes was fired from Vidyard - and what he learned from the experienceHow he navigates being a leader today and approaches tough convos with his teamWhat gives Wes anxiety, and how he manages itThings to listen for:(01:21) Wes shares what his new book is about (03:48) His entrepreneurial spirit and itch from a young age(06:55) The moment Wes realized that any job that didn't use his brain was a waste of time(11:25) When he got fired for challenging his leadership's approach(17:53) Wes was told to stop sharing ideas(23:05) Being glad he got fired because it wasn't the right environment to be in(30:30) Wes's advice to a younger individual who needs to make a tough decision(35:46) His experience spending 19 weeks of traveling in 2023(41:00) Dealing with down days and anxieties(46:30) He describes how his job has opened new doors and opportunities(49:38) Which skill Wes wishes he worked on earlierResources:Connect with Wes on LinkedInCheck out ProductLedConnect with Andrew on LinkedInWork with AndrewLearn more about AppcuesLearn more about Navattic

In this podcast, Wes Bush dives into the essential strategies for building a product-led business. Drawing from his experience of working with 408+ SaaS companies, Wes outlines the pitfalls of what he calls "surface-level PLG" and introduces a comprehensive approach that involves nine core components— the ProductLed System. When you implement the system into your business, you'll grow faster with less effort. Tune in to learn how. Key Highlights: 01:30: Introduction to the importance of standing out in a commoditized market. 3:08: The shift from sales-led to product-led growth. 5:14: Common mistakes in product-led growth. 10:02: Key outcomes of successful product-led businesses. 17:24: Scaling up with the ProductLed System. 33:07: Final thoughts and next steps for building a product-led organization.

PLG sucks. Especially if you don't know what you're doing.Too many people assume you just turn on the self-serve button and watch the money roll in. And they couldn't be more wrong.In this episode, we talk with Wes Bush, Founder of ProductLed.com, about everything you need to know about PLG and what you need to do to run it right.(00:00) - Introduction (02:18) - Introducing the Guest: Wes Bush (03:05) - Diving into Product-Led Growth (PLG) (05:16) - So why does it suck? (08:43) - Solving for simplicity or complexity? (14:32) - PLG in Different Business Stages (19:57) - Pricing and Packaging in PLG (21:19) - The Challenges of Implementing PLG (21:43) - Strategic Shifts and Organizational Impact (23:04) - Primary Go-to-Market Motion (24:43) - Diagnosing PLG Struggles (25:31) - What to Give Away for Free (27:55) - Real-World Examples and Intentionality (29:56) - Balancing PLG and Sales-Led Approaches (32:07) - Commitment to PLG Strategy (37:12) - Competing with PLG Competitors (39:22) - Final Thoughts on PLG *** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding one. He also details the role that books play in his overall business strategy. Key Moments: [03:05] Origin of the underdog mindset and personal experiences.[07:11] Critique of the growth-at-all-costs mentality in startups.[13:18]: How to go about identifying your unique point of view[20:25] Role of books in sharing their company philosophy.[28:06] Balancing successful products and exploring new ideas. About Jason Fried Jason Fried is the co-founder and CEO of Basecamp, a project management and team collaboration software company. He is the co-author of several bestselling books, including Rework, and It Doesn't Have to Be Crazy at Work. Jason Fried | LinkedIn About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Wes Bush | LinkedIn

In this episode, Wes Bush speaks with Fletch co-founder Anthony Pierri to discuss the nuances of crafting impactful homepages for B2B SaaS businesses. They discuss the pitfalls of generic messaging and how companies can deliver a more focused narrative by highlighting specific use cases. They also analyze the benefits of contextual positioning, which centers on the user's immediate needs rather than relying solely on competitor comparisons. They dissect Zapier's homepage and share how it demonstrates its core automation workflows without overwhelming users with too many options, allowing them to grasp the platform's value rapidly. Key Moments: [03:15]: Problems with broad, generic messaging[06:40]: Competitive vs. contextual positioning[11:20]: Effective storytelling strategies and emotional connections[14:50]: A case study on Zapier's homepage[19:30]: How specific messaging clarifies value propositions[24:10]: Closing advice for aligning messaging with user needs About Anthony Pierri  Anthony Pierri is a seasoned product marketing expert and co-founder of FletchPMM. He specializes in helping horizontal product-led growth (PLG) startups optimize their website homepages to drive more sales and user acquisition. Anthony Pierri's LinkedIn About Wes Bush Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Wes Bush's LinkedIn

In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss the crucial process of team auditing, which is essential for hiring, firing, and promoting within a product-led business. The episode provides a comprehensive guide on how to critically evaluate team members based on five core standards: core values, motivation, skill gaps, capacity, and results. Wes highlights the importance of aligning these evaluations with the company's strategic goals to foster a high-performance team culture. Key Highlights : 1:02: Discussion on making crucial team decisions.2:04: Introduction to the five core standards for auditing.10:11: Evaluating team member motivation.12:01: Assessing skill levels and training needs.13:11: Importance of understanding team member capacity.16:56 The role of results in the auditing process.22:00 Integrating contractors into team audits. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Links: Wes Bush | LinkedIn

In this episode of the ProductLed podcast, Wes Bush and Laura Kluz discuss how to create an ideal environment for your high-performing team. They chat about the vital role of setting and maintaining high standards, which are crucial to driving team performance. Wes discusses the standards you need to set as a founder: values, motivation, skillset, capacity, and results. Wes emphasizes that a company's standards greatly influence not just the internal culture, but also how customers perceive and interact with the business. Key Highlights 2:26: Introduction to the topic and importance of high standards.4:04: Discussion on different types of standards such as core values and motivation.6:05: Wes elaborates on the priority of core values within the team.10:15: Discussion about motivation and setting up employees for success.14:02: Closing remarks on implementing standards.16:00: Final thoughts and takeaways. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Links: Wes Bush | LinkedIn

In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart. The conversation covers topics such as mapping out an accountability chart, creating actionable KPIs for various roles, and better leveraging existing resources. This episode is crucial for leaders looking to drive their teams to higher productivity through focused, strategic measures. Key Highlights [02:15] Wes introduces the podcast's focus on enhancing organizational effectiveness.[05:24] Discussion on using accountability charts effectively.[8:47] A story about comparing two companies with different resource efficiencies was shared.[10:13] Exploring strategic differences between companies and how they impact performance.[15:45] Strategies for actionable KPIs discussed.[16:42]How to identify critical hires. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Links: Wes Bush | LinkedIn

In the podcast episode, Wes Bush and Laura Klux discuss how founders can transition from being deeply involved in every aspect of their business to a position where the company effectively manages itself. The conversation revolves around identifying which roles a founder is currently playing, the importance of delegating responsibilities and designing a business that can thrive even when they are on vacation. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Turn Your Product Into a $100M Growth Machine, due in August 2024 (Read the first three chapters for free). Links: Wes Bush | LinkedIn

In this episode, Wes Bush and Laura Kluz share the significance of mapping out an accountability chart within organizations to ensure clarity and efficiency in role distribution and task execution. They discuss the impact of well-defined responsibilities on accelerating progress and reducing confusion commonly encountered in businesses.  Wes shares insights from his leadership experiences, emphasizing common pitfalls such as premature hiring and the importance of aligning team roles with business growth phases. The episode is a valuable resource for leaders seeking to optimize their team's performance and align with organizational goals Accountability Chart Template: https://www.figma.com/community/file/1354471146215372798 Key Highlights [0:35] Why accountability charts matter [03:10] The most common hiring mistakes [08:25] Core beliefs you need to adopt [12:30] What an accountability chart looks like [17:45] How to create one yourself About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free). Links: Wes Bush | LinkedIn

In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy. Key Highlights [01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth. [09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team. [19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success. [24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy. [32:22] The importance of user intimacy in understanding and addressing the ideal user's needs. [46:14] The significance of having the right team setup for scaling a product-led business. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024. Links: Wes Bush | LinkedIn Read Wes' new book | Join the waitlist here. 

In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy. Key Highlights [01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth. [09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team. [19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success. [24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy. [32:22] The importance of user intimacy in understanding and addressing the ideal user's needs. [46:14] The significance of having the right team setup for scaling a product-led business. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world's leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024. Links: Wes Bush | LinkedIn Read Wes' new book | Join the waitlist here.