Business Of eCommerce

Sam OvettCo-Founder of Mobile Pocket Office Notes: 5 buckets AttractConvertFulfillDelightRefer Bio: Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help new and established businesses augment their human and technological resources to leverage growth and streamline productivity. As a previous professional whitewater kayaker and guide Sam has translated his experience navigating Class V whitewater and mitigating life threatening risks and hazards into the business world. He leads a team of 15 to a profitable bottom line over $1M ARR. Sponsors: Spark Shipping Links: https://mobilepocketoffice.com Transcript: Charles(00:00): In this episode of the business. E-Commerce I talk with Sam Ovett about using automation to grow your e-commerce business. This is a business of e-commerce episode, 161. [inaudible] Welcome to the business of e-commerce the show that helps eCommerce retailers start launch and grow their e-commerce business. I'm your host, Chelsea [inaudible]. And I'm gonna tell you what Sam Ovett, Sam is the co-founder mobile pocket office, where they help businesses grow and streamline using automation. I asked Sam on the show today, talk about using automation to grow your e-commerce business. He goes through a five-part framework. They're really segments, where should we auto using automation, some of the best places. And he kind of has a nice  nice way of thinking about it in this interview. As you know, I love talking about automation. So I get, you know, don't, it's not often I get to geek out with someone on the same topic. So I had fun talking to Sam Herr, and I think  I think this would be good to listen to, and it gets you thinking about where are some places in your business. You can start adding some automation to really improve the customer experience, not just standard chat bots and that sort of thing that take away from experience to really enhance the experiences, what Sam's in here for. So let's get into the show and listen to what he has to say, Hey Sam, how are you doing today? Sam (01:28): Good. I'm excited to be here. I'm hoping we can share some stuff that people can dig into and use. Charles(01:33): Yeah. I'm excited to dig out about some automation. This is kind of my thing too. So I saw that and I was like, Oh, let's let's chat about this. So yeah. What are you guys? So mobile pocket office just real quick. You guys help folks automate, is it more on the marketing side typically or Sam (01:53): Yeah, so we help people automate their marketing and sales customer journey. That's our core focus and then that's where it starts. So we, the, the big picture view of how we work with people is we look at a business that has a lot of manual steps. Usually people are overwhelmed and they're deciding whether or not to hire more people or to invest in some technology. And then that's usually where the limitations are as well. What do we do? How do we set this up? How do we think about this? So we do a, an engagement with people where we actually like, think about and consult on what is the journey that you want somebody to have. And then from there it's process, and then understanding from the process, what of that can be automated and taken off your plate to create a better customer journey, to follow up with people longer, all those kinds of things. And we can get into the details, but that's the big picture. And then we actually have helped people. We, you know, we do it, we implement it for them. Charles(02:50): Yeah. I mean that whole customer journey, right? Like from when somebody first engaged with the brand to, you know, after the purchase, post-purchase all the way down to follow. There's Charles (03:00): A lot there. And if you're not, if you're not automating it, it's very easy to go off the rails. Right. Like it's very easy. Yeah.

https://www.youtube.com/embed/Usw7BbIx6RQ Luc SimmonsCo-Owner of Scope16 Notes: 5 KeysTimeConversionOrganicDataMoney Sponsors: Spark Shipping Links: https://www.scope16.com/https://www.instagram.com/lucsimmons/?hl=enhttps://www.facebook.com/scopem16arketing Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Luke Simmons about the five keys of a successful e-commerce business. This is the business of e-commerce episode 160. Charles (00:19): Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Buskey and I'm here today with Luke Simmons. Luke is the co-owner of scope 16, an agency that works with e-commerce retailers to help them scale from six to seven figures, I asked Luke on the show today to chat about what are the five key elements that are required for successful e-commerce business, like how he runs through this list. And they really are all things that you should be thinking about when you're first starting or just trying to scale your business. And he helps to really set some expectations for a lot of retailers, usually early on that kind of starting what they should really be looking at and know what they're getting into. I think anyone starting off this is going to be super helpful. He goes through the five different topics. I'll link to those in the show notes, but let's get into it. Speaker 2 (01:09): So, Hey look, how are you doing today? Speaker 3 (01:11): I'm doing really well. Charles, how are you? Good. Charles (01:13): Happy to have you on the show. I think I think this topic is great for people kind of starting off. I see a lot of retailers kind of trying to get going and they kind of get stuck right at that very beginning phase. Speaker 3 (01:25): Absolutely. Especially, you know, this well, everything that's happened in the last 12 to 18 months, it's definitely, everyone's noticed that, you know, going online and e-commerce in particular has been something that, you know, a lot of people wanted to jump on and take advantage of and you know, don't blame them whatsoever. So, absolutely. I think it's definitely a question that relates to a lot of newbies, if you like, in terms of the e-commerce, I'm really getting their brand up and up and up. Charles (01:52): Yep. Yeah. We've seen 'em I know his hair, at least we've seen a lot of brick and mortar retailers in the past 12 months say like, you know, the brick and mortar is just zero. People coming in were shut down to some government you know, the government lockdown sort of thing. We need to do something and we're like, we still have these distributor relationships. We still have all these products. We still have all the stuff we just need to sell it somewhere. So a lot of them jumping online just because of that, but it is different, right? Because let's say you're a brick and mortar. You're used to, you know, putting on your sign, doing your local advertising and you're competing against the people within a X number of mile radius versus you online. Now you're competing against everyone in a it's a niche. So it's like this like virtual radius. And does a mind shift a mindset shift there? Speaker 3 (02:35): Absolutely. You know, everything from the way that you position yourself as a brand to, you know, even the community, because you know, like you said, brick and mortar, you understand the community that you're living in, you understand what their needs and their wants going online and one competing, but also then trying to understand how your audience can change from whether they're on the East coast or the West coast is completely different. So yeah, it's, it's, it's definitely not something that is just, you know, a quick fix and it's definitely not something that you can just kind of jump straight into it takes time.

Michael SeneDirector of Sales at Deliverr Bio: Michael Sene is the Director of Sales with Deliverr. He works with more than a dozen fulfillment specialists, oversees the onboarding of all new sellers, and helps those sellers increase revenue through current and new sales channels. Sponsors: Spark Shipping Links: https://deliverr.com Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk with Michael Sene about how to ship today or next day without breaking the bank. This is a business e-commerce episode 159. Charles (00:19): Welcome to the Business of eCommerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm Charles and I'm here today with Michael Sene. Michael is the director of sales at deliver where they help retailers get faster next day or two day shipping on all their products. I think they're doing something new here, and it's pretty interesting to see how, as a independent retailer, you can actually get next day, two day shipping to try to really compete with the big guys like an Amazon or a Walmart. And this is something that's becoming more and more important in the game of retail. Now folks are expecting it and it's something that people are just becoming very used to. So they've really changed the model they're using technology to do this. I think it's kind of interesting chat to kind of go into how they're doing this and to put some thought into where as a retailer, you want to be now, and in the future, when maybe the expectation goes from two days to one day or one hour, wherever it is. And he kind of talks about that and kind of get you in that mind space of thinking, what do I want to be now and in the future. So it's going to show, so, Hey, Michael, how are you doing today? I'm Michael (01:25): Doing great. I'm doing great. Thanks for having me. Charles (01:27): Yeah. Awesome. I have you on, I think this topic is very timely on fast shipping. This is, this is the era of the whole shipping pocalypse where we've seen a lot of people struggle with this. So it's good to kind of talk through this. Speaker 2 (01:41): So we're talking. Oh yeah. It's it's Charles (01:45): I think Amazon, especially this year has kind of got us all addicted to like quick shipping, right? So two day shipping, we talk about that next day shipping. And I think a lot of retailers want to provide this on their own and everyone's kind of struggling to, how do I get from my standard ups ground? You know, that could take a week and try to like, bring that down to close it, to match Amazon or compete. And you can pay that you can pay for air obviously, but doing that affordably, I think it's kind of a trick and I think you have some experience with us, right? Michael (02:17): Yeah, I do. I think you bring up a great point just to start. When you think about the problem is you need to do it at a low rate and really fast. And I think everyone's trying to tackle this problem from your big retailer to your smaller Shopify merchants, your e-commerce merchants on marketplace. Everyone's trying to solve this. I think the issue is they're taking at it the wrong approach, right? When you think about it to get today at a low rate, your items need to be in at least four to five warehouses to get next day and same day, your items need to be in 10 to 18 different warehouses. And a lot of large retailers are overly invested in their current setup. That's for retail, right? And the position of their FCS are not in the right places. So, you know, getting to that same day or next day is a, is a massive challenge of capital that you would have to invest in. Michael (03:07): And your smaller merchant, you know, naturally wants to do this, but doesn't have the capability. And then when you think about companies that are offering this, you really have, Amazon is the only one. And when you think about what deliver has is we...

Jeff OxfordFounder and CEO of 180 Marketing Show Notes eCommerce SEO is a different scale and sizeLink build strategiesProduct ReviewsHARO - Help a reporterGuest PostsReach out, send your bioTop blog listsBudget< $100 per link - Bad$200-300 - More common whitehat linksSend examples of past linksAsk if they own the blogs Sponsors: PrisyncSpark Shipping Links: https://www.180marketing.com/https://linkhunter.com/ Transcript: Charles (00:00): In this episode of the Business eCommerce I talk with Jeff Oxford about whitehat link building for e-commerce. This is a business of eCommerce episode 156. Charles (00:20): Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi with Jeff Oxford. Jeff is the CEO and founder of one 80 marketing and SEO company focused exclusively on SEO and content marketing for e-commerce businesses. As Jeff on the show today, talk about link building specifically for e-commerce businesses. There's definitely some nuances that make link building different when it comes to e-commerce. So I think he really digs into that and this is his focus. So he brings some great tips that I think really everyone should listen to. It's something that link building isn't talked about that often it's something that I think a lot of folks kind of focus more on the on-page more and some, some other factors when it comes to SEO. But I think link building really is one of the keys to making your SEO strategy work. Charles (01:14): And Jeff really goes deep and specific when it comes to e-commerce link building. So I think you should watch the entire show. He gives three strategies on how to build links and some concepts on budget. And we should be looking at if you're thinking of getting into us. So let's get into the show and listen right to the end. He also talks about his product which I think is actually great. You should check out I'll link to in the show notes. So let's get into the show. Hey Jeff, how are you doing today? I Jeff (01:42): Am doing great. Charles, how about yourself? Charles (01:45): Doing good. Thanks for coming on the show. I've had a few guests there in the past. Talk about SEO, but kind of more of a focus on link building. I feel like that's not something I've touched upon at least here in the past. So I'm kind of excited to get into that aspect of it real quick. First one, any marketing you're the founder, how you've been doing SEO for, for how long Jeff (02:07): I would do an SEO for about a decade now, mainly on e-commerce sites. So I'm little side stories. I've built my own in the past, back in like 2012, built my own e-commerce sites, drop shipping sites had success there and then decided just to kind of pursue the e-commerce marketing side of it and focus less on the operations. Charles (02:27): How would you say? So when you say you focus on e-commerce, how is e-commerce SEO different than, you know, if I'm a SAS or whatever any other sort of company, how has e-commerce SEO different? Jeff (02:40): I'd say the bit, one of the biggest differences is just the scale and size. I mean, of course you can have a small e-commerce site. That's just selling a few products. Maybe they have like a small catalog under 10 products. In which case that's going to be pretty similar to how you'd approach SEO for a SAS or your typical brochure website. We, when you start having a website with, you know, hundreds of thousands of products and dozens or hundreds of categories, it's a whole nother, separate set of challenges. And the biggest difference is just prioritization. Prioritization is super critical. You know, you don't have all the resources in the world to make, you know, optimize every change perfectly. So you have to prioritize, you know, apply the 80 20 rule, which products and categories can bring the most results and traffic.

https://www.youtube.com/embed/z4z8RbHnUUA Chloe ThomasAuthor & Host of eCommerce MasterPlan Show Notes: Think in quartersFocus on 3 thingsTraction - https://amzn.to/3tJZ1Y1The 12 Week - Year https://amzn.to/373dIvkeCommerce Marketing: How to Get Traffic That BUYS to your Website - https://amzn.to/3a8Hy3BProductive Planner - https://amzn.to/2Z4XDRAThe Customer Master Plan ModelCustomer JourneyThemesTrafficConversion RateAOV Sponsors: PrisyncSpark Shipping Links: https://www.brandox.com/ecommerce-masterplan Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Chloe Thomas about choosing where to focus your time and attention. This is a business e-commerce episode, 158. Welcome to the business of eCommerce the show that helps e-commerce retailers start launch and grow your eCommerce business. I'm your host, Charles Palleschi and I'm here today with Chloe Thomas. Chloe is an author and the host of the eCommerce Masterplan Podcast, where they provide online training, advice and information for growing e-commerce businesses on the show. Me and Chloe go really deep into the topic of mindset and specifically choosing where to focus your time and attention and how to focus that attention. I think this is super helpful for anyone, and this is a big topic that I think this is often overlooked and it's really one of those things. If you get this right, it doesn't just have linear effects, but it also kind of multiplies and it, it can really move the needle. So super interesting interview is a bunch of book recommendations that I definitely think you should check out and I'll drop those all in the show notes. So let's get right into the interview. So, Hey Chloe, how are you doing today? Chloe (01:14): I'm good. Charles, so it was great to be here getting to talk to you about all things e-com Charles (01:19): Yeah. I love having also another podcast or on the show. You are the whole, you're an author, right? But also the host of the e-commerce master plan. Chloe (01:29): I am, yeah, yeah. Hosted the e-commerce most fun podcast, which is a we're in a few retailers and of the keep optimizing podcast where we focus on a different marketing method each month with mainly supplier side guests and experts. So, so yeah. Podcasting seems to take up a huge amount of my time these days. Charles (01:47): Yep. Nice. I like, yes. Well kind of we were talking earlier before the show two ideas and I mentioned kind of the whole going into the mindset and every once in a while, I, I love talking to someone about this exact topic just on, I feel like it's, it's like a force multiplier, right? Like you can talk all you want about like Facebook ads and like that works. But like, if you want to make any sort of large shift, it always comes to changing just like a complete mindset change, a direction change. And the easiest way to do that is changing your mindset about what direction you should be moving. Do you agree? Or, Chloe (02:22): Yeah, I think it it's. I mean, I've been been helping people solve their marketing problems in e-commerce and their e-commerce problems in general for about 15, 16, 17 years now. And there's kind of two questions that everything I ever get asked, get boils down to, and one is Chloe, what should I be doing? And the other one is glowy is what I'm doing, what I should be doing, because I think it's, there's so much we could be doing success comes from focusing in on the right things. And unless you've got your head in the right space, you know, you know what you're trying to achieve in your life for your business, you know what your strengths are, your weaknesses on you, what your head in the right place, unless you've got all those things in place, you can't make good decisions about what you should be focusing your time and effort on. Chloe (03:09): And it's, it's very easy to spend, you know, an I,

https://www.youtube.com/embed/GyD6cHnjfdA Dr. James RichardsonFounder of Premium Growth Solutions Sponsors: PrisyncSpark Shipping Links: Ramping Your BrandPremium Growth Solutions Bio: Dr. Richardson is the founder of Premium Growth Solutions,a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Dr. James Richardson about what causes exponential growth. This is a business of eCommerce episode, 157. Charles (00:20): Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Palleschi. And I'm here today with Dr. James Richardson. James is the founder of premium growth solutions, a strategic planning consultancy for early stage consumer packaged good brands as a professionally trained cultural anthropologist turned business strategist. He has helped wasn't 75 CPG brands with the strategic plans. Some of those brands include read them off air Hershey's general mills, Kraft food. Frito-Lay a list goes on how he's helped a lot of brands. And he's super interesting take on growing the business and what to really focus your time and attention on. And I think that's the big thing here on. If you really want to double down, he kind of talks about here's the exact segment and here's how you should find that segment and who should be focusing on. So I think that part's super helpful on really kind of nailing who to focus on if you want to be able to really scale your business and see that year over year exponential growth. So let's get into the show and I think he has some great tips. Also, he links to his book at the end that we'll link in the show notes. So let's check that out. So, Hey James, how you doing today? James (01:32): I'm good. How are you doing Charles? Charles (01:34): I'm good. Awesome. To have you on the show to dig into this topic a bit, we're talking earlier about exponential growth and how there's some DCC brands that seem to get it and others wish they got it and others never do. And it seems to be this like magic formula people think, but you've kind of talked about this a bit. So curious to kinda get your thoughts on that. James (01:59): Yeah, so I I do work with a mix Adidas C and retail only brands, but I think what I, what we were just chatting about, I think before we hit record, was that I meet a lot of DTC folks who thanks to the internet itself are well-versed in all the KPIs of D to C business management. And they're, they're drowning in data and lifetime value and average order value and all this stuff. They try to measure the health of their business purely within the context of those data points, which are coming in through Shopify essentially. But they're not necessarily asking at any point, even if they're doing well, which is actually just as important. And in my view asking why, why are people repeating what behavioral is attracting them to like constant purchase on a monthly basis or weekly basis, if you're really lucky and you're able to sell like drinks to people or stuff. James (03:00): But I mean, if you're not asking the question,

https://www.youtube.com/embed/6JKRRdXpX9s Jim ColemanCo-Founder of xFusion Sponsors: PrisyncSpark Shipping Links: https://www.xfusion.io/https://www.linkedin.com/in/jim-coleman/https://www.linkedin.com/company/xfusion-support/https://twitter.com/jim_coleman1https://twitter.com/Groove_Jar Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Jim Coleman about how to get started outsourcing customer support. This is the business of e-commerce episode, 155. Charles (00:18): Welcome to the Business of eCommerce. The show that helps e-commerce retailers to start, launch and grow their e-commerce business. I'm your host Charles Palleschi and I'm here today with Jim Coleman. Jim is a co-founder of X fusion where they provide outsourced customer support for e-commerce businesses. I asked him on the show today to talk about if you're a founder and you're thinking of hiring your first support person or outsourcing support, what are some of the do's and don'ts and what are some things you should absolutely do to make your first support hire or outsource successful? You works with a lot of e-commerce retailers. So I think he brings some great advice to the table and has some great tips out. So let's get into the show and if you have any questions, leave in the show notes and I can forward them over to Jim. So let's get into this. So Hey Jim, how you doing today? Good, Charles, how are you? Good. Awesome. I have you on the show. I'm excited to dig into the topic of customer support and outsourcing. It's very near and dear to my heart. So, so real quick, what do you, so you run an agency. Oh, so I was saying support essentially, right? Jim (01:31): We do. Yeah, it's called X fusion.io. And we, we provide customer support customer success to founders. We started kind of scratching our own itch. My, my co-founder David and I are both business owners and we built out a team internally on, on each of our companies. And then wanted to bring that to the broader market so that we kicked off mid 2019. And it's been growing since then. Charles (01:54): Okay. Yeah. So I feel like support is one of those things where everyone just want to, like the, it's usually one of the first things you see, like you're trying to word this correctly, the biggest time sink at the beginning, where you're just spending a ton of back and forth. And a lot of founders want to kind of get it off their plate early, but I don't think a lot know how or know the right way. Maybe they're like running out of their inbox or just as no docs, just kind of doing everything out of their own head. What do you kind of see that? Do you folks usually come to you at the beginning when, Hey, you know, I'm a founder, I'm doing a hundred percent of support and I want to get this moving somewhere else. So [inaudible], Jim (02:35): Well, we have a really nice mix of both. So we have, we have solo founders that come to us and they're just overwhelmed and swallowed up in support requests and other responsibilities. And then we also work with the existing teams to help them scale. I enjoy both, but I particularly enjoy working with, with founders because of the, the wins that we can help them achieve at the earlier level. And, and what I mean is just that we, we like to focus on helping founders get back to the highest and best use of their time. And I recognize that like everybody has to make the decision on like when is the right time to pull the trigger for them. And I recognize that, you know, we have to build up revenue before we have the, the, the bandwidth to be able to hire a team to handle support. Jim (03:12): But one thing I'd like to consider is like, if, if you're at that place where you can afford to do so, and you don't, then you're spending a good chunk of time working on tasks that are not the highest and best use of your time. In other words, things that other people can effectively handle ...

https://www.youtube.com/embed/UbnQrRDTuZQ Jeremy BodenhamerCo-founder & CEO of ShipHawk Show Notes: 5 API of the ApocalypseAmazonWalmartAlibabaJDShopifyThe Power of HabitGrove CollaborativeParker Clay - Leather ProductsAll BirdsBoneless Knee Pads Sponsors: PriceSyncSpark Shipping Links: Jeremy BodenhamerShip HawkAdapt or Die: Your Survival Guide to Modern Warehouse AutomationJeremy Bodenhamer LinkedInJeremy Bodenhamer Twitter Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk with Jeremy Bodenhamer, about about how independent retailers can compete with the giants. This is the business of eCommerce episode 154. Charles (00:20): Welcome to the Business of eCommerce. The show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host Charles Palleschi. And I'm here today with Jeremy Bodenhamer. Jeremy is the co-founder and CEO of Ship Hawk, and also the bestselling author of adapt or die, a leading expert at the intersection of shipping. And e-commerce I asked Jeremy on the show today, talk about how in 2021, an independent retailer can compete with some of the largest e-commerce companies out there like Walmart, Amazon, and how you can not just compete, but also win. Jeremy has a lot of insights on both the logistics side, but also how you can attract more customers by talking about your brand. And I think it's super interesting. So let's get into the show and I think you're going to enjoy this. Hey Jeremy, how are you doing today? Doing well. Charles (01:09): How are you doing Charles? Doing good. Awesome. To have you on the show. I love the topic and want to kind of get into us. I've been seeing, kind of been following the the Shopify guys for a while, and I love the whole concept of, you know, arming the rebels, right? Where, how can you know, how can the smaller retailers compete against some of the big guys? And it's something where I think the world is going to very different ways, right? Where you have these like marketplaces kind of Amazon, like the big ones everyone knows about, but then you have these new brands that are kind of just popping up and becoming almost household names. In some cases you see this with, you know, some of like the big companies, like some of the, some of these, there's just so many retailers now that all of a sudden you, they can just build a brand name. So you're are okay. So you've been around with ship for, you said about seven, eight years now, you guys started that for about eight years. Okay. And you recently came out with a book on also basically competing with the giants, right? Adapt to die. Jeremy (02:11): Yeah. Adapter die came out a few weeks ago and is a survival guide for the independent merchants and how to compete against the giants. Charles (02:21): I love the cover also with the, the dinosaur on there. Very cool. Yeah. It's sorta my voice. Speaker 2 (02:30): So Charles (02:30): If you're talking to a small retailer, if someone's starting, you know, 20, 21, right. And they're, I want to get into e-commerce, you know, I have some products, but they're looking at all the expectations of what you need to do nowadays. How would you start kind of guiding someone to say, okay, you have to compete. You want to come up with a product X also sold on Amazon and tons of other marketplaces. How would you start kind of guiding someone through that process of competing? Jeremy (02:57): Yeah, good question. I would start by challenging them to understand the state of the current marketplace. The fact that these marketplaces by and larger, not friends but competitors. In the book, I talk about the five APIs of the apocalypse. Those five API APIs are Amazon Walmart Alibaba, jd.com and Shopify. And I predict a, a future that I think is a very real scenario where those five companies own global commerce, every transaction, every dollar spent,

Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk about why 2020 year end review. This is a business of e-commerce Episode 153. Charles (00:17): Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I mean, host house plus ski, and I'm here today to talk about some of the highlights do a review of 2020 at the end, we're going to show some of my favorite clips, different interviews, different things we've spoke about over 2020. And let's just review this year. 2020 has been one wild ride earliest. You had the coronavirus hit. The world has changed. E-Commerce forever. We've seen back orders and shipping delays. You've seen issues in e-commerce that have happened at a scale, never imagined before, but we have all seen an influx of new buyers, trying comments for the first time. People in quarantine have had no choice, but to shop online, they've tried e-commerce and these are folks who've never tried it before. And now all of a sudden their buyers, their uses of e-commerce. Charles (01:16): And I believe that they're here to stay retailers I've talked to have said 2020 has been the best shower for them. And I think this is going to the trend is going to continue. So we can go and talk about all the downsides of 2020, but also there's been some huge upsides and we should definitely acknowledge effort and know that this might be the new normal, and we might be living in a world that's more connected than ever. And we start to understand how a delay in shipping can really affect the delay, getting a product into the hands. I want to look back at some of the episodes, some of the interviews I've done the share and highlight some of the really cool folks that I've talked with. There's a lot of interesting things that have come up. So let's do a little clip episode and I hope everyone has a great new year's and look forward talking to everyone in 2021. So let's get onto a few clips. A few highlights from this year is episodes. Speaker 2 (02:12): Well, the first thing that I just want to kind of start with is the difference between e-commerce and M commerce. For those of you that are listening, that may not really have a definitive knowledge, but e-commerce is commerce conducted via the internet and commerce is business done on a mobile device. Speaker 3 (02:30): I recommend you go all in. So if you don't have money for the course, but you want to launch a product and you, you are short in cash because I had some savings. If you don't have it, don't buy a course, go to YouTube, check out. You can find all this information on YouTube. I'm the kind of person that needs guidance, especially in a start. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has most similar benefits and this year has been as you know, unusual Charles (03:02): To say the least. Yeah, for me, if anything is just evolving. Speaker 4 (03:07): Well, the important thing is that the email is that especially the past 12 months with also what's been happening in the world, the way the email has been used with other channels has become a lot more important. So the likes of SMS, the likes of messenger using things like quizzes to pull any email addresses. Charles (03:24): So what you do is your photos or 3d renders for your listing need to be showing the value of the product, not just, Oh, mine's a great photo, but the differentiation you did with the product. Speaker 5 (03:39): So when you start looking at, I need to get into a warehouse I'm, you know, maybe. So I think the first thing you have to do is you have to identify what is the warehouse in e-commerce we can be dealing with people who are operating out of a basement,

Jennifer GlassCEO of Business Growth Strategies International Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Show Notes: eCommerce vs mCommerceCustomer AvatarBuyer JournalTractionIt's the Bottom Line That Matters: Quick Tips & Strategies You Can Use Right Now to Grow Your Business in the Next 12-Months Strategies How are you driving traffic?Look at shipping - Increase AOV - Average order valueLook at costsAre you using Level 2 or Level 3 data?Hotspot VideosKiosks and AppsEmail MarketingLead magnetAbandon Carts -Omni-Channel MarketingThe Journey from $0 to $200k per Year Selling on Amazon Hot items Shopify - 12 Trending Products to Sell in 2020 Spark Shipping - Best 50 Dropshipping Products Of 2020 Transcript Charles (00:00): In this episode of the business. E-Commerce I talk with Jennifer Glass about the seven strategies to grow your e-commerce business. This is the business to be commerce episode 152. Charles (00:19): Welcome to the Business of eCommerce. The show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Palleschi. And I'm here today with Jennifer Glass. Jennifer is a CEO of business growth strategies, international. She is a business growth expert who works with small to medium-sized businesses to help them find the money that they are leaving on the table. On this show today, she maps out seven strategies that you can use to grow your e-commerce business. I love the kind of list format, which kind of has different bullet points and kind of, we go from really different parts of the business anywhere from growth to saving money, but basically ways to just increase the business and not leave money on the table. So think it's a great episode to check out all seven and I'll also link to them in the show notes. She goes a lot of good links. So we'll put all that there. So check that out if you can too, and let's go onto the show. Hey Jennifer, how are you today? Jennifer (01:13): I'm doing great, Charles. Thank you so much for having me. I hope all is well with you as well. Yeah. Charles (01:17): Have you on the show, definitely excited to dig into this. I love having a list of things in particular, so seven strategies to grow your e-commerce business. So we were talking about this earlier. You kind of mapped out just seven things. Is this generally for e-commerce or you've worked with, and you work with small business owners in general, right? Jennifer (01:39): Worked with, I work with small business owners and general but it really is, you know, a lot of the strategies that we're going to be focusing on are focused for the e-commerce folks. Yep. A lot of strategies without a question are work both ways, whether you're online or offline, but there are certain strategies that are going to be focused specifically to the online businesses and how they can take that and really convert even more clients into people wanting to buy. So if you're an e-com client econ business, you're definitely going to want to pay close attention. If you are in an old world you know, one of those professional brick and mortar or whatever kinds of businesses, this is totally going to be up your alley as well. Cause a lot of the strategies are really working both ways in terms of what you need to be paying attention to and why, why not? Okay. All right. Let's get into it. Absolutely. Charles (02:43): Where would Jennifer (02:43): You start? Well, the first thing that I just want to kind of start with is the difference between e-commerce and M commerce. For those of you that are listening, that may not really have a definitive knowledge, but e-commerce is commerce via the internet and commerce is business done on a mobile device. And there is a difference in terms of the way that people are looking at things, the way that they're shopping,

Anatoly SpektoreCommerce Entrepreneur Notes: Started 3 years agoSelling 200k yearJungle Scout and Helium10Spent 10k on the first order buying Green BinocularsPickFu Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Links: https://www10millionjourney.comhttps://www.instagram.com/anatolyspektor/https://www.instagram.com/10millionjourney/ Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Anatoly specter about his journey from zero to $200,000 a year, selling on Amazon. This is a business of e-commerce episode, 151. [inaudible] Welcome to the business of e-commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host [inaudible] and I'm here today with Anatoly specter, and it totally is a serial entrepreneur, six figure, Amazon seller, an it consultant, and the host of the 10 million journey podcast, where he shows his experiences scaling his Amazon business from 200 K to $10 million a year. And this episode, and totally gets really into some numbers on his business, which I think is super helpful. He does into when he started, how much it cost, some initial product runs, how much he's making today and where he's hoping to go and how he's hoping to get there. Charles (01:02): He's super transparent, which I think is very helpful when you're listening and taking advice, because a lot of it is contextual. If someone is giving you advice, you kind of need to know, is this advice for a new seller or someone doing a million a year? He kind of gives exactly what advice you would do at what step and what he has done. And I think it's super helpful. So let's get into the show and follow along right to the end where he gives some real helpful tips to both new sellers and also folks scaling the Amazon business. So Hey until you, how are you doing today? Amazing. How are you doing good. Awesome. To have you on the show. Your journey is super interesting. I've been doing some research about it and just kind of looking at talk about some of the numbers. So as far as an Amazon seller, and we're talking before the show and just kind of getting into some of those numbers, I think it's going to be super addressed in a kind of go into so real quick, you're an Amazon seller, right? That's kind of, that's your main focus? I mean, Anatoly (02:05): I like to call myself online through preneur and Amazon is the way I make sale these days. But yeah most of my revenue comes from Amazon Charles (02:14): And you're currently in you kind of, so you have a podcast and you talk publicly about the number is where you're at. Right? So that's yeah, Anatoly (02:20): Yeah, yeah. I created a podcast to sort of document my journey, how I scaled my business to $10 million. And I'm still in the process right now in the beginning, about 200,000. And I'm moving to a million who have charged me for that and then 10 million. So they'll come in to everything. I pick up brain. So other preneurs who are several steps ahead, or some of them multimillion dollars hundred million dollars businesses. And I just talk to them and pick up their brains to help me out and off. My last question is always, what can you give me as an advice I'm read here is how much you're making is what I'm doing. Tell me, and then they give me advice. So you're lucky. I'm pretty lucky first. Charles (02:55): Nice. yeah, it's a dual purpose podcast and you're helping other people, but getting advice. So I love that you aren't, so you're a 200,000 a year right now. And most of us like 90 plus percent is Amazon product sales, right? Anatoly (03:09): Yeah. Yeah. We do have a Shopify store, but it's like minimal because we were focused just on Amazon these days. Charles (03:15): How long did it take you to get there so far? Anatoly (03:19): So it was hit or miss.

Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.

Adam PearceCo-founder and CEO of Blend Commerce Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: Ask how they want to engage.Benchmark - Open Rate 30-40%Shop Quiz Links: https://blendcommerce.com/https://www.facebook.com/BlendCommercehttps://www.linkedin.com/in/adampearceblendcommerce/ Transcript: Charles (00:00): In this episode of the Business of eCommerce I talked with Adam Pearce about proven strategies to increase revenue using email. This is a business e-commerce episode, 149. Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles Palleschi and I'm here today with Adam Pearce. Adam is a co-founder and CEO of blend commerce, a Shopify agency, specializing in growth of six figure brands. Adam is a passionate advocate of email marketing and aims to make blend commerce. The world's most supportive agency, and this interview had him give some very interesting strategies on what's working with email marketing today. He helps talk about how to blend some of these strategies that, you know, it's been around for a while with some new tactics and build something that's kind of best of both worlds, right? Where you're not just emailing the same old five five sequence emails until you get a response. Charles (01:08): He saw my blending SMS messenger, a lot of new, a lot of new technologies with email to get the best results. And I think that's really powerful. One of the things that I haven't gets into is quizzes, and how to use that, to get to know your customer, to collect more data and how to offer them products that really fit their needs. This is a great strategy that I see retailers using now. I think it's super powerful. So let's get on the show and let's see what Adam has to say. So head on how are you doing today? Yeah, really good. Yeah. Awesome. To have you on the show, email marketing, just kind of grow through email. I think I've done SU I do similar episodes like this, like once a quarter and you keep seeing it come back up on like email's dead and this isn't working anymore. And then you do an episode and you dig into it and it's, it's almost like we've been talking about the same thing for years on like emails, definitely dead this, this quarter of this year. And it turns out it might not be happening. So is it dead this quarter? Adam (02:09): Good question. Well, look, the answer for me 100% is no, it's not dead, nothing, you know, for me, if anything, it's just evolving. And I think one, the important things that the email is that especially the past 12 months with obviously what's been happening in the world the way the email's been used with other channels as become a lot more important. So the likes of SMS, the likes of messenger using things like quizzes to pull any email addresses. So, you know, for me, and, and kind of looking around at the people that I work with, the clients I worked with, you know, clients are generating 30, 40, 50% of the revenue from email. So yeah, 100% email is not dead. Charles (02:47): Yeah. I think that's how it's changing as the interesting part. Right. Because we all still get email, it must be working. There's something going on here. And I know from lists, we have like, that's still one of our channels. And I'm curious though, so you say SMS messenger, like how are those things kind of plugging into it now? Yeah. Adam (03:08): So, I mean, with, with email, I think, you know, the great thing is that you've got, you know, you've got people like Play-Doh, for example, who now have email and SMS in one platform and equally you've got other people are SMS, but you can equally, you know, kind of use SMS and email very easily together. And I think what's definitely changed with those is that rather than kind of looking at them as distinct different channels now people l...

Seth KniepCo-Founder & CEO of Just One Dime Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: With 9.6 million views on YouTube and 226,000 subscribers, Seth Kniep and his company, Just One Dime, have been featured on Yahoo Finance and Chicago Weekly. Today, they have members in over 150 countries and manage over $100 million in annual revenue for Amazon stores. Links: https://justonedime.com/https://www.linkedin.com/in/sethkniep/https://www.youtube.com/channel/UC8Sh9yuLqlpnQdBdcfwFErA/featuredhttps://www.instagram.com/justonedime/https://www.facebook.com/groups/jod.amazon.warriors/https://twitter.com/justonedime/ Transcript: Charles (00:00): In this episode of the business. E-Commerce I talked with Seth Kenep about why would someone buy your product over the competition? This is a business be commerce episode 148. [inaudible] Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their eCommerce business. I'm your host, Chelsea Leschi. And I'm here today with Tesco leap. Seth is a CEO and co-founder of just one dime where they help retailers launch and grow Amazon businesses. They have members in over 150 countries and they manage over a hundred million in annual revenue on Amazon stores set this clearly an Amazon expert. Very good at launching products, knows how to really kind of get into Amazon and promote not just a product, but grow a brand. So I asked him on the show today on how you can show off your product and differentiate it from the competition. And we, we go into why someone would buy your product versus a competing product that looks just like it on Amazon. And this is something that I think a lot of retailers struggle with. So this is super good show. If you're thinking of getting to Amazon, you struggle on Amazon stuff has some great tips. So let's get into the show. Hey Seth, how are you doing today? Good. Seth (01:19): Thanks for having me on Charles. I appreciate it. Yeah. Awesome Charles (01:22): To have you on. I love talking this kind of conversation about how to actually get people to buy your products. Right? This, we were talking before the show and you know, years ago you were the only game in town, right? Where if you were selling this online, it was kind of a unique thing and okay, I sell this type of coffee and I'll this, whatever, right. Are you going to Amazon 10, you know, Shopify? And there's a hundred of the folks on a very similar ish product. Very true. So to get into it. So you work with a lot of Amazon sellers, right? Through them, through the business. How do you make your listing? How do you recommend your clients listening to actually stand out from everyone else? That's selling something like that online. Seth (02:06): I love how you cut straight to the heart of it. Cause it's, it's so good. Thank you. So what you do is your photos or 3d renders for your listing need to be showing the value of the product, not just, Oh, mine's a great photo, but the differentiation you did with the product. In other words, if I am selling a microphone, but this microphone's a wireless microphone, it has an internal battery. My battery lasts three times longer than the competition. What does the photo demonstrate that? Or if it's a garden tool, does it demonstrate the photo that these handles on the gardens who are more comfortable? In other words, the photo needs to show what is better about my product. It can't just be, we have the best photos it has to be. How did I differentiate my product from the competition? What is the problem? Seth (02:55): I in solving a lot of people, Charles, they get overwhelmed. They think, well, wait, Amazon saturated. Because if I go search garden rake, there's 10 million garden rakes. Why would anyone buy a mine? Well, they're looking at the competition the wrong way. Instead. They need to say, okay,

Kim WrenDirector of Business Development at SkuVault Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: Kim Wren is the Director of Business Development at SkuVault, a cloud-based Inventory & Warehouse Management System. With over 20 years of eCommerce experience, Kim has held many roles. She has done everything from multi-channel eCommerce seller herself to launching products and brands, to leading an award-winning customer service team. Kim currently works with partners, consultants, affiliates, and 3PL’s to assist in the growth of SkuVault. She has a passion for Small-Medium eCommerce businesses and is always available to answer questions & assist etailers to enrich their businesses. Transcript:

Show Notes: Places to retarget: Facebook/InstagramGoogle DisplayGoogle Search Length to Retarget: 7 days to start Visitors to Retarget: Visitors no add to cart (last 7 days)Add to cart with no purchase (last 7 days)Initiate checkout with no purchase (last 7 days)Purchase (last 7 days) Content to retarget Visitors no add to cart - Product page or product videoAdd to cart with no purchase - Your purchase is waitingInitiate checkout with no purchase - Coupon with urgencyPurchase - Upsells/cross-sells & support Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of The Business of E-Commerce I talk about retargeting strategies for 2020. This is a business of e-commerce episode, 146. [inaudible] Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles [inaudible] I'm here today to talk about retargeting strategies. This is a topic that I want you for a while and I've been building. So I wanted to dig into a four-part tale. I'll kind of lay them out different places to retarget the length to retire guest type of visitors, to retarget, and also the content you should use in your retargeting strategy. Also, just note, if you're watching the video currently moving the office right now. So excuse the background, it's a little different today and hopefully I'll be back and have a better set up pretty soon, but let's get started. I want to kind of jump into the first point here, different places to retarget. Charles (01:04): So first this is 2020, and currently there's several places where you want to run your retargeting ads and I'll list them in order of where I would start if I was running a new retargeting campaign today. So number one, Facebook, Instagram, it's kind of your social platform. It's the first one. I'd probably choose to start a retargeting campaign. And depending on what creative you use, it's very easy to post it also on Instagram. So that's probably the first place I would just get started with retargeting. Next up the Google display network, Google display is banners. That sort of thing, everything that's not searched, let's call it. That's the general other one. Normally I would not recommend the display network except for retargeting campaign. When you're getting started. The great part is you can spend far less per impression, still get your name out there. You'll still be in front of an audience, but you won't have to spend the same, you know, search CP social CPC display really just gets you a lot of impressions and a lot of brand awareness that you can use to kind of expand your reach. Charles (02:17): So that's always, probably the second place I would recommend to start. Third place is Google search, but search for retargeting, right? So you can, you can show search ads only to folks that have already been on your site. So that's the third place. Each one's a little more complicated, but what I do there is when you're setting up Google retargeting search ads, you'll add your audience. We'll get into this in a bit, but once you have your audience, you can also add in search terms. So if you're selling a particular product, you know, the audience has been to your site and you come up with some search terms that sound very familiar to, you know, that if someone is typing in these, they're thinking of your industry. So if you're selling life S you're a life vest retailer, someone's typing in terms about some nautical terms, terms of all boats in terms of the ocean, the tide fishing. Charles (03:13): That's when you want to show your life S every targeting. So you can really get inside their head. And, you know, if there anything having to do with boats, Marine, anything like that, that's when you want to fire those ads. So search is the other great option,

Notes: Marketplace ExamplesAmazon https://sellercentral.amazon.com/eBay https://ebay.comWalmart https://supplier.walmart.com/Category SpecificGunBroker - https://www.gunbroker.com/Weapon Depot - https://www.weapondepot.com/ Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready. Optimize the Product ListingToday quality wins over quantityNo more 'spray and pray'Spend time researching competitive pricingFactor in all the costsMonitor where you rank in the listingAmazon - Search results then Buy BoxeBay - Search resultsOver-invest in Customer ServiceSeller reviews are prominently displayedOn Amazon, slow customer service response times are used against youNail FulfillmentUse a 3PLNever ship late (closely monitored on Amazon)Follow the rules of the marketplace Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of The Businesso eCommerce I talk about tips for selling on marketplaces. This is the Business eCommerce Episode 145. Charles (00:18): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Charles Palleschi. And I'm here today to talk about some of my tips for selling on marketplaces. So to start off marketplaces, I kind of think of them as jet fuel for any commerce seller, right? A lot of folks are selling on their own Shopify site, their own big commerce, their own Magento site somewhere. And at some point they decide to move their operations over to a marketplace to kind of add that as a way to enhance our augment, the current offering. And this can be done in many different ways. And I see a lot of sellers do this and the ones that do it right, can drastically increase the sales and the ones that kind of aren't ready for it have issues right out of the gate and can really cause actual problems for their business. Charles (01:11): So I want to outline a few tips on some do's and don'ts and just things that I've kind of found over time. So, first few marketplace examples. When we're saying marketplaces, we're talking some of the big ones, obviously Amazon, eBay, Walmart, that sort of thing. Also there's some specific marketplaces you'll find for different niches. So clothing has theirs, for instance, firearms, aren't allowed to be sold on some of the larger marketplaces, but there's folks like gun broker weapons, Depot, they have marketplaces just went bash. So even if you're selling a product that maybe can't be sold on Amazon, there usually are other places where it can be sold or just places, for instance, like clothing there's places where community sold better, right. Where folks are actually looking for that sort of product. So I'd always say first, do your research on what marketplaces are available. Charles (02:06): And don't just jump right to Amazon eBay, the big ones, because there are some specific ones that might actually get, you might be smaller, but might get better sales. So we'll sit out six steps here to kind of reveal things that I've just kind of found from talking to different sellers, different retailers that would be better off knowing from the beginning. So tip number one is be sure to optimize your product listings. The sound may sound obvious, but at the same time, what, I just hear a lot of new sellers saying first time they get on the platform, they always have these aspirations that they want to have 10,000 listing, a hundred thousand, these big 500,000, these big numbers, right? And this actually used to work this back in the day was actually a strategy that did work, right? You just went on Amazon. You just listed as much as you could. Charles (02:58): You did the spray and pray. And it worked actually just because there weren't that many of our listings and you go on eBay,

Vincent PhamvanFounder of Vyten Career Coaching Notes: Polish vs AuthenticityAbout Me, should be about the customersStorybrand Framework, Don MillerWays to talking directly with customersCall customers directlyUse Instagram Live/StoriesEmail is KingSMS will increase in the futurePaul Graham - "Do things that don't scale"Accelerate your learning"Get bigger without your customers feeling like you got bigger" Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Links: https://www.vyten.com/https://www.linkedin.com/in/vphamvan/https://www.linkedin.com/company/vyten/https://www.instagram.com/vytenprep/https://twitter.com/vyten Transcript: Charles (00:00): On this episode of the Business of eCommerce, I talk with Vincent Phamvan, about building relationships with customers at scale. This is a business of eCommerce episode 144. Charles (00:19): Welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow the eCommerce business. I'm here today with Vincent and we had talking about how to build relationships with customers at scale. And this episode, he has a quote from Paul Graham that I really love that I'm going to link in the show notes. He also gives a list of different ways. You should be talking directly with your customers to get better customer feedback. I think there's some great tips there in this episode. So I will link to those in the show notes, but let's get right into that episode. So Hey Vincent, how you doing today? Hey, I'm good, Charles. Thanks for having me. Yeah. Awesome. To have you on the show, I'm just chatting a bit on the kind of pre show here, but I want to kind of get right into it. Charles (01:04): So talking about building relationships with customers at scale, so quick, quickly, a little bit of background, you're the founder of a career coaching platform. That's right. What exactly is that? So career coaching is if I'm looking for a job, that sort of thing, I've kind of switching jobs and you kinda, your platform helps folks do this, that kind of at scale, basically. Yeah, absolutely. So we saw a digital membership to a program that's called Vitan and Vitan helps people grow in their careers. So, you know, the average corporate job posting today gets 250 applications or resumes for every single application. So it's normal for job seekers to be pretty frustrated with the process you think about you're competing. And right now, especially with the pandemic, you're competing with a lot more people. And so we provide support job search strategy from everything, from your job search all the way through to your next promotion. Vincent (01:55): After you get that job to help people find fulfilling careers and you know, a life that they really love. And it's been really interesting when you take the look at how the pandemic has really impacted how people learn online. You know, as you know, e-commerce has taken essentially a five-year jump from the previous trends with this pandemic and has really accelerated consumer shopping online, which is why, you know, building relationships online is different than you do face to face. You know, when you have a brick and mortar store, if you were opening up a store, you know, if you sell cooking gear, you can have cooking demos in your store and invite your customers to come in. You know, you think like the, the home Depot style workshops where families come in and, you know, the children are building a bird's nest in the store. Now the challenge ends up being, how do you do that online? And you know, the good news is you can scale that to a lot more people. Bad news is though is it's not as easy as just setting up a table in store and just having a bunch of people come in where that's a pretty simple strategy to do. Charles (03:00): Yeah. So it's almost like you need a playbook on scale on that. Right?

Kevin UrrutiaFounder of Voy Media Notes: Worked with the TSA for approvalPicked from a catalogCost 150k for the moldsThe factory recommended other suppliersFounder factories via Alibaba, AliExpressHow to US port documents -> Panjiva Looking for high barrier to entry productsGet reviews from bloggers and influences Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of a business. E-Commerce I talk with Kevin Urrutia about how to find suppliers in Asia. This is the Business of eCommerce episode 143. Charles (00:17): Welcome to the business of eCommerce the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm always Charles Palleschi I'm here today with Kevin Urrutia. Kevin is the founder of Voy media. We just started several eCommerce companies, his most recent company producing luggage. We probably showed it chat about how he went through the process of finding suppliers in Asia to produce the luggage. Super interesting, just talking to Kevin about his whole background process and how we kind of thought through the process of getting this business started. It's very addressing, I think, helpful for anyone just starting off or even someone experienced right at the very end of the show, he also dropped some really helpful, helpful nuggets on what he would do if he was just starting off today. So I think it's well worth listening right to the end. Let's get into the show. Hey Kevin, how you doing today? Kevin (01:06): Hey, I'm doing good. How are you Charles (01:08): Great to have you on the show. I'm super interested in we're talking about earlier. So about finding suppliers in Asia. But I guess some of your background real quick. So we're talking in 2020. And what do you guys do? So, so luggage currently. Kevin (01:25): Yeah. So for tester, we are sound luggages online when we did, so that's a carry on probably the, one of the most proper sizes, but then we pop like maybe eight months ago we released like the other two sizes. The medium wanted to check one. But yeah, for like almost a good year and a half, we only sold the carry on because we didn't have any cash to make the other ones. Charles (01:44): So you actually, so you started what? A year and a half ago? Or how long has it been around? Kevin (01:49): Oh, now, yeah, like actual selling, but then we were in like product development. We're good. Like six months being up, like the products and stuff. Yeah. Charles (02:00): So when you say product development kind of let's go. So what, at what part did you actually, when you say product development, what part were you developing? What part are you talking to suppliers and like, how did this whole process happened? Kevin (02:10): Yeah, so for the, for the chest of luggage, so this is my second e-commerce company for Chester. Everything on the luggage is actually custom made a supplier that we've worked with, which is great because obviously you probably know e-commerce like, you can say, Hey, like, this is one thing that I'd like to kind of funny. We're like, Hey, we want to make a of agent. And they're like, okay, like, can you make that look just like this corn company? And they're like, nah, like we don't work like that. And we're like, no, cause like we're so used to that. Right? Like you see that align well with them. They wanted us to pretty much pick everything like, and that was pretty exciting and also scary because we'd never done it. But like, I kinda liked that. So we were able to pick the wheels, they send us like a catalog. Kevin (02:48): You find out like a catalog of like wheels, shells interior, interior lining, and then colors. And then we have to just design the whole shape of it. And then they need to be like AutoCAD for that. So then my brother is actually art.

Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk about mixed vendor drop shipping. This is a business of eCommerce episode, 142. Charles (00:17): Welcome to the business of eCommerce. The show that helps eCommerce retailers start launch and grow a eCommerce business. I'm your host, Charles Palleschi. And I'm going to tell you about mixed vendor drop shipping. What we'll cover in this episode is how to use Mixpanel drop shipping, to beat out your competition in both product, selection and price at the same time. So let's get into us. Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you are running an eCommerce store, you need to have drip a try. And here's why drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. Charles (01:05): It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also to learn, unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drift.com/b O E. Now onto the show. Often when I'm talking to retailers, they kind of go one of two ways when it comes to drop shipping, they're either working with very large established distributors that have a large breadth of products, or they're working with smaller mom and pop type manufacturers, even just very, very small run tech manufacturers. And that's kind of their decision on how to source products, right? And often it's, you know, one of the other AOV mixed vendor drop shipping is where you take the best of both worlds and combine them. Charles (02:06): So you have hair and I've seen some retailers do is very successfully. They work with large distributors. They're able to get a large breadth of products, right? So some of these largest submariners can have thousands, tens of thousands, hundreds of thousands of products. So it allows them to scale up very horizontally and everything in their niche. They can go very wide, have a lot of auxiliary type products, right? So ways to kind of mock up their products cross sells upsells, that sort of thing. So it looks very well at the larger distributors. But when you start combining that with smaller manufacturers, this is kind of the Trek. You could find very rare products that maybe distributors don't yet carry don't yet know about not everyone has on their sites. And also sometimes you're able to then negotiate better on price with larger distributor. There's good chance unless you're doing any sort of real large volume, you really can't go in and negotiate that with them. Charles (03:05): But if you go some real small manufacturers, you might be able to get a lot better price. And even if you have a distributor kind of in the mix, you can cut out the middlemen on some of these products and go right to the manufacturer, talk to them. So you can get your breadth of products from the distributor, but then go deep on a very small subset of those products. So on those you can get better prices and also products that just maybe a half made to distributor when you're a retailer and you blend both of these on your site, what that gives you is these unique products you can kind of hook in uses with, right? You can put them in your ads, not everyone has seen them. So if you're targeting Facebook ads, for example, social ads, someone's going to see a product in your niche that has never been,

Show Notes: Nitch downResearch what others are selling to find brandsContact those brands directly to find out what are the options fora. Becoming a reseller of their productsb. If they have a list of distributors they currently work with Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk about the three steps to find drop ship suppliers. This is a business of eCommerce episode, 141. Welcome to the business of eCommerce. They show the health eCommerce retailers start launch and grow your eCommerce business. I mean, it was [inaudible] and I'm here today to talk about the three steps of finding dropship suppliers. So we talked about buying drop ship suppliers specifically, in this context, we are talking about domestic drop-ship suppliers. So these are suppliers, manufacturers, distributors, domestic locally in your country. A lot of folks starting off want to either find that first supplier or expand the network of suppliers and have a little trouble doing so. And if you Google around, there's a lot of folks kind of recommending different things, selling a product, selling a list, providing that their base supplier, and maybe, maybe they are not. Charles (01:02): And kind of everyone wants to get a piece and a lot of middlemen. So it's kind of hard to Wade through that sometimes and figure out who's really the person you should be talking to and how you should do this process. This episode is sponsored by drip, drip it's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have to portray. And here's why drip offers one click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. Charles (01:47): It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe. That's drip.com/b O E now. So I want to have this quick episode talk about the three steps of actually finding the correct suppliers, correct who you should be talking to for particular products. Step one is niche down. So this is the first thing you want to do. You want identify what niche are you in? Let's say you're selling tens for camping or you're selling and kitchen. Pup away are pots and pans. That sort of thing. You need to be in a very specific vertical, because that helps you. And a lot of people skip over this. And that's why I want to mention it. That helps you kind of identify who even who's the universe of suppliers you should be talking to in these cases, there's usually only a handful, right? Charles (02:46): Most industries might have two to 10 suppliers and maybe the manufacturers, maybe these are distributors, but it's not unlimited. And as soon as you start niching down, you start getting a sense of what's the ecosystem. How many are there? Who should I be reaching out to first? And kind of, you can start building a hit list. So always step one, start with finding your niche, going into your niche and understanding that is step one, step two, find other folks or the retailers in that niche and see who they're selling this of course is if you don't already know the manufacturers in the niche, but let's say you don't, you decided, Hey, I'm going to build this new site, selling a certain product. You're not really sure what, who actually builds products in an industry.

Show Notes: Retail ArbitrageInternational DropshippingDomestic DropshippingHybrid Dropshipping Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Links: Retail ArbitrageDomestic DropshippingHybrid Dropshipping Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk about the 4 methods of dropshipping. This the Business of eCommerce episode, 140. Charles (00:16): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. And I want to talk about today, the four different methods of drop shipping. What I realized is talking with different users and different online forums is drop shipping is a very, um, confusing term where a lot of folks seem to have one method in mind. When they're speaking about that method, they usually kind of push that as the, that is the method that is drop shipping. And I think it's kind of helpful to map out these different discreet types of drop shipping. I've kind of mapped out as four different types. The fourth is less common. So I think that's an interesting one to talk about. Well, it's kind of go through each one, go through a pros and cons. Why? I think, you know, each one definitely has its benefits and let's kind of talk about each. Charles (01:05): So number one, and a lot of blogs, we'll talk about this as drop shipping, but retail arbitrage is kind of a niche inside of drop shipping. Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip to try. And here's why drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E. Charles (02:03): Now onto the show drop shipping is when you don't take physical whole of the product or for very long sort of thing, it kind of just moving the product, right? So retail as a form of that, what that is is when a product is sold in one place, more than it's being sold in another retail location, a retailer, or the retail arbitrage, or 10, essentially sell on Amazon for a hundred and buy that same product on eBay for $60 when they get that order and Amazon finally buys it for a hundred, they say, grace, they get that shipping address. They go directly to eBay buy the exact same product, put in that, use a shipping address and have it shipped directly there for a hundred, right? So they make that 40 in between minus shipping costs, minus taxes, things like that. So it's very easy to get into. Charles (02:57): And that's one of the biggest benefits, right? Well, most folks are starting off. You might not even have a LLC set up any sort of actual business entity. You could literally do it all within your, um, Amazon account. You can just use a personal account and just start listing products. Super, super, super simple to get into the issue is, well, first one issue is I believe mature the reality here of the terms rather, but I believe it's against the Amazon's terms of service. So it's something that if you start doing it, any sort of scale and people find out, you can get reported, where that happens is a lot of times somebody gets a product and they think they're buying it from XYZ store,

Reggie BlackCEO of Better Way Health Show Notes: Customer service is in-houseCall every new subscriptionHave a preferred customer service repAOV over the phone is double80% to 40% over the phone3.5 to 7.5 orders once they talk on the phone$1,200 LTV3 Months of training for Customer ServiceStarted in as IT guy in 2010Brooks at SpringBotBook - Customer Service Revolution Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: Reggie Black is a Christian first, husband of 10 years to Amy, father of four (and counting), and CEO of Better Way Health. Links: https://www.betterwayhealth.com/ Transcript: Charlie (00:00): In this episode of the business. E-Commerce I talk with Reggie black about building a culture that truly cares about the customer. This is a business e-commerce episode, one 39. Welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Chelsea [inaudible] and I'm here today with Reggie black. Reggie is a CEO of better way health, a high quality supplements company that focuses on customer service. They have a very interesting approach on calling customers and talking directly to their customers have to purchase is something I don't have very often from eCommerce brands. So I think it's very interesting and everyone should have a listen. So let's get into the interview. Hey Reggie, how are you doing today? I'm wonderful. Charles, how are you? Good to, yeah, I'm doing good. Good to have you on the show. I think I'm disinteresting topic where it's not talked about very often, right on kind of focusing you here. Charlie (01:03): And we do a lot right on talking to folks in on how to talking about growth and marketing and that's how the business, but, and that's all kind of the top, right. Of getting the customer. Well, I, they, they're focusing on the customer after you actually acquire them after maybe as they made the purchase during the purchase process and what that looks like and how to kind of improve Ash. So I think it's super under under talked about topic. So definitely interested on this one. So your background, so you guys CEO of better way health, you guys sell supplements, right. But I know you have a big focus on the customer service aspect of it, right? Reggie (01:44): Absolutely. So we, we really focus in, when I took over the company, we had about 50 different skews and products and we took that down over about a year period to just four products. And now we're up to five. So we're very focused on the products that we carry. Just, we want to be true experts and knowledge of those products. And then we really focus on the customer service side, the customer experience side. I mean, that's one of our core values here at the company is creating amazing customer experiences. And our goal is to get the customer to say, wow, like I've never experienced anything like this before. So we almost backed into that. You were mentioning before about the marketing and the growth and everything because, because the product is such a high quality, we have really high margins that cost a lot of money to make products that are that quality. Reggie (02:35): So I didn't really know any different when I started, I was just thinking, Oh, like everybody pays this much money for supplements. And so there's not a lot of margins to really go out and spin, spin, spin, and like acquire all these new customers. So we really had to focus on keeping the customers that we had. And now I think everybody's playing catch up a little bit as costs of Facebook, customer acquisitions, Google ads, and everything is really rising. People are starting to realize like, Oh, it's so expensive. Now in that space is getting so crowded to acquire new customers. We've got to figure out how to keep the customers that we've acquired. Charlie (03:11): Yeah.

Chris LamontagneCEO at Teespring Show Notes: Teespring Founded 2011Became CEO of Teespring January 2019350 people now220 people when Chris startedStudy the ecosystemAdjacent macros and sectorsTeams - Are they growth-focused? Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: Chris Lamontagne is CEO of e-commerce platform Teespring, the innovative social commerce platform behind Youtube’s Merch Shelf that allows creators to design and sell their highly-customised products online. He is a data-driven, entrepreneurial leader with a breadth of start-up knowledge across high growth environments. Chris began his entrepreneurial journey aged 20 years old, founding a sports-focused brand engagement platform that served top clients like ESPN and O2. In 2009, he was awarded with the title ‘Entrepreneur of the Year’ by The Prince’s Trust. Post a successful exit, aged just 23, he went on to found an all-electric car-sharing business and Hiremarket.com - a marketplace disrupting equipment rental. Links: https://teespring.comhttps://www.linkedin.com/in/chris-lamontagne-a6754b28/ Transcript : Charles (00:00): In this episode of the business. E-Commerce I talked with chase climber about the three KPIs to focus on to grow your eCommerce business. This is a business of eCommerce episode one 31. Charles (00:17): Welcome to the business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Chuck [inaudible] I'm here today with chase climber. Chase is a cofounder of electric eye, an agency that increases sales for eCommerce brands. Chase also hosts honesty, commerce, a weekly podcast, community and educational resource providing online stores owners with honest, actionable advice to increase their sales and grow their business. I asked Jason on the show today to talk about the three KPIs that you should focus on to grow your eCommerce business. So, Hey chase. How are you doing today? Chase (00:53): You know, doing fantastic other than the sump pump exploding. I would talk to that a little bit. Yeah. Charles (00:59): Yeah. You're a landlord as well, right on the side. Chase (01:03): Yeah. And today I learned some pumps can't explode, but we got, we got it. We got it sorted. And you know, I was on time for the podcast. So that's all that matters. Charles (01:12): Good to hear. Well, I appreciate you still making us very good. So one thing is I'd love the topic on what to focus on. Cause I feel like one of the things that happened right, is when you kind of early on, you start kind of growing and you're doing all sorts of different things in the business. But as you start getting a little traction and as, or to start coming in and you start getting customer support, all these different things start happening, your focus gets very diverted very quickly, right? There's you come, right? You're coming here today and there's one of a hundred different things you can do. And they first I think the expression is when you knew you knew new businesses die of starvation. And then as you get running, you kind of, as soon as it takes over, you dive into inner Justin, Justin, basically too much, right? Charles (02:00): We're going to have too many things to deal with. Now you can focus on marketing and customer service, your funnels, like there's just so many different things. And the question of what you should be focusing on at any given day is something I think a lot of people struggle with or just people. The other side of the coin, right? Is they don't struggle what they used to ignore it. Just go about their day and hope for the best and hope that, you know, they use our emails, basically their to do lists, which I don't think is the right strategy. Chase (02:26): No, it's not a great strategy. So you mentioned a keyword there which has traction,

Show Notes: Seth GodinWhat are you really selling?Tires = safetyWho is the spokesperson for your brandAnswer as that characterSpoke at ECF LiveIssuesTell too many storiesTell 1 storeFind out who your customer issue Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: For the past 25 years, Michael has been a professional TV writer/showrunner. His many writing credits include King of the Hill, Maron, Wilfred, Just Shoot Me, Rules of Engagement, Beavis & Butthead, Tacoma FD, and more. By applying his knowledge of storytelling to his wife's clothing brand, he helped grow TwirlyGirl into a multi-million dollar brand. Links: https://www.facebook.com/MichaelJaminWriter/http://www.cardboardrocketships.com/https://www.linkedin.com/in/michael-jamin-01233621/https://michaeljamin.com/video/ Transcript : Charles (00:00): In this episode of a business e-commerce I talked with Michael Jamin about how to tell your brand's story. This is a Business e-commerce Episode, 137. Charles (00:17): Welcome to the Business or eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi and I'm here with Michael Jamin. Michael is a director of communications and marketing at twirly girl. We're using his knowledge of storytelling to his wife's clothing brand. He helped grow trolley, grow into a multimillion dollar brand. I asked Michael on the show today to talk about how to tell your brand story. So, Hey, Michael, how are you doing today? So, Hey, Michael, how are you doing today? I'm good. Thank you for having me. Yeah. Awesome. To have you on the show. I love talking about brand and kind of, this is a little more like higher level with some of the topics I feel like sometimes folks are very, you know, tactical in the weeds, like SEO content, like that sort of thing, but it's always nice to kind of zoom up a little bit and think kind of a little bit higher level from a strategy perspective. Charles (01:09): That's the difference between selling a product and selling your brand, the product at first, you know, you style it, you have to sell a product, right. To get something off the ground. But at some point you might have competitors come into the space you might have, you know, and even if you don't have a direct competitor, you're always competing against something else. Right. They could always just go and spend their money on another type of product. Right. So it might not be exactly your product, but it could be something in that space. So first actually real quick about your product. So you guys it's twirly girl it's, is it dresses themselves or kind of, could you describe the product for people kind of listening? Yeah. They're they're poorly dresses for girls. So there are, many of them are reversible. They're very high quality they're made in America. Michael (01:55): So our price point is a little higher and we focus on quality, not we're gonna talk cheap kind of disposable clothing. So that was kind of the obstacle we had to get over. When we first got into the business, how do we, how do we show people that these dresses, because they cost more and why, why they're worth more, what's the price point that you guys sell at? Our lowest dress is non-reversible and it's it's actually usually around $48, but our reversible dresses can be 80 or $85. It depends on the dress, but there, cause they're twice as many choices. So 80, 85. And this is before what age? They started 12 months. And they go up to a six, you know, young teenagers this 12 months, year old twirling around swirling at that age. Yeah. Okay. So yeah, so I mean, that's definitely a high price point, right? If you are. Yeah. You know, I'm thinking of, I have a two and a half year old at home and she goes through clothes, like, you know, rips falls down that sort of thing. So these are like older.

Joonas GebhardFounder of the Kawaii Group Show Notes: Started in 2014Moved 2008Early in the influencer spaceStrengthNo taxesNo profit taxesSuper cheap shippingClose to ChinaSubscription boxHigher LTV Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: Joonas started his first business when he was 15 years old and his first e-commerce store around 2004. Now Joonas runs 2 online stores and 2 subscription boxes from Hong Kong. He sells cute Japanese stuff to kawaii fans worldwide. Links: https://www.blippo.comhttps://www.kawaiibox.comhttps://www.japancandybox.comhttps://www.instagram.com/joonasgebhard/http://m.me/joonas.gebhard Transcript : Charles (00:00): In this episode of the Business of eCommerce. I talk with Jonas. Gebhart about running an eCommerce business in Hong Kong. This is the business of eCommerce episode 136. Charles (00:17): Welcome to the business e-commerce to show the helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Chelsea [inaudible] and I'm here today with Jonas hired. Jonas is a founder of the quiet group, the company that he launched in 2004 in Finland. He since moved to Hong Kong and has been running it their sentence, I assume in the show today to chat about what are some of the benefits and difficulties running an eCommerce business in Hong Kong. So, Hey Jonas, how are you doing today? Fine. Thanks. How are you? Good. Great to have you on the show. It's a, where are you? So you're still currently the founder of the quiet group rice. All right. And you're not currently in Hong Kong about right. Joonas (00:59): Corona, evacuees, and currently in Finland flew here in late, late January. Charles (01:06): Okay. So are, but your home still is Japan, but you're just kind of Finland. Joonas (01:13): Yeah, we live in Hong Kong, but we have a apartment here in a house. Charles (01:17): Okay. Gotcha. And you're originally from Finland, Finland. Okay. So I'm curious, can I talk about the background of how you got started? And so first actually the quiet group I was looking through your products, but what exactly, how do you describe what you guys sell? Joonas (01:36): We sell everything cute and Japanese cute, like a hello kitty. And character's like, hello, kitty and everything. Pink. Fluffy. Charles (01:47): Okay. And what markets do you sell into? Joonas (01:50): Mostly North America and Europe. Charles (01:52): Okay. So you and you sell them and where is it? I mean, just a few questions here. Cause this is a very different, most folks are either in North America or Canada and they're selling to their local market, but you are in, did you start the business when you were in Finland or in Japan? Joonas (02:13): Yeah, we started about 15 years ago in Finland. So we had a few physical stores and then we sold, sorry, Hong Kong. I should have said Hong Kong. Sorry. Yeah. So we sold from Finland, Finland. We imported the stuff to Europe and it's just impossible to sell from Finland to any other countries. It's too expensive. Everything from shipping and labor and storage and all the fees. So then we moved the business to Hong Kong about 10 years ago. So now we are able to sell everywhere in the world and beyond the same, same basic like cost structure as all our Chinese competitors and other Asian companies. Charles (02:56): So you're you moved the business to Hong Kong, but I wanna make sure I understand. So you move the business to Hong Kong, but the products now are being distributed from both Finland and Hong Kong and North America. Where do they actually, where, where is it? The distribution come from? Joonas (03:11): We S we ship everything from Hong Kong. We have a warehouse in Hong Kong and everything is shipped Charles (03:16): So direct, like basically Hong Kong to North America and Hong Kon...

Jake CookCEO of Tadpull Show Notes: RFMRecencyFrequencyMonetaryMaster KeyAlign dataSocial Media Slot MachineGoogle AnalyticsSpeed to buyIf people buy in the first day, run heavy retargetingScalingDoes not have good RolesBad cash flow cyclesNot knowing marginsQuarterly GoalsHave a process that's repeatable Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Bio: Jake is a forever curious entrepreneur that works across digital marketing, analytics, and AI. Jake started out as a lost physics major that stumbled into online marketing and eventually design thinking and data science. Helping clients and students use empathy to unlock growth at the intersection of art and science are where he loves to spend his days. Links: https://ondigitalmarketing.comhttps://www.tadpull.com/https://benchmark.tadpull.com Transcript : Charles (00:00): In this episode of the business. E-Commerce I talk with Jay cook about using data science to profitably scale cross channel e-commerce marketing campaigns. This is a business of eCommerce episode one 35. Charles (00:21): Welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm the host Chelsea [inaudible] and I'm here today with Jake cook. Jake is a founder of tadpole company. He started in 2013 where they use data to help e-commerce brands, profitably scale, their marketing campaigns, as joke in the show today. Talk about how you can use data science to scale your marketing campaigns. So, Hey Jake, how are you doing today? I'm wonderful. Thanks for having me on. Yeah, I am awesome to dig into this topic a little bit. We're talking before the show about, but a few proposed topics and the Xi learning and data science. I feel like this is a new we're in 2020. There's a lot of new things going on, but this is kind of the new hotness right on using with we've now pulled all this data. Charles (01:08): Right. And I feel like everyone's kind of getting a sense of yeah, you can like get all this stuff and now it's like, what do we do with this? So, yes. Yeah. So what do you guys, so first you, so your product, right? Usually don't go into the product the beginning, but it's just kind of interesting right on you guys basically hook into a lot of different pieces of data and start predicting what customers basically gonna want before they know they want it. It's that kind of a, yeah, it's it's we work a lot with mid market companies. And so, you know, there's lots of data and we always say, it's kind of like the kitchen drawer or, you know, the junk drawer you have in your house where you open it up and there's like birthday candles and bandaids and all sorts of junk. Charles (01:51): And that's kinda how their data is structured. And so a lot of what we do is kind of suck into a, we call it a data pond. I mean, there's like Lily pads of data, if you will. So you have Google analytics, data or Shopify data inventory date, and we're sucking all into one place. And when you can kind of get all organized and neatly put together, you start to find some interesting insights. So for example, you might find that customers out of email by, at 30% higher than people that come through Facebook or products that you know, don't have great margins, but they turn like really quick turn out that their total cash cows. And so, you know, well, how do you find the customers that buy those products that turn quickly? Well, now we're trying to map the inventory to the customer data. Charles (02:32): So a lot of that has kind of just drawn those correlations and help them customers see what's possible off these assets. They already kind of already own. Yeah. I feel like a lot of this, even I was looking at something that I did with, ah, just like ad attribution and there's still, it's really tough, right? Because there's the same,

Carolyn LoweCo-Founder of ROI Swift Show Notes: CPCSponsored ProductSponsored BrandsProduct Display AdvertisingSponsored Brand VideoMake sure you have text overRetargetingNot as effectiveGood for less than $100 AOV$400 AOVRetargeted on Amazon properties69% of Amazon Searches are non-brand70% of Amazon Users don't make it past page 1Start with auto campaignASIN Product TargetingFind all products with a higher price and lower starsUsed to have a 35k Min ad spendUse Certified Agency PartnersAgencies have access to betasSnapChat - Low CPC in 2020TicTac - Testing now Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Bio: Carolyn is the co-founded ROI Swift an agency that she started in 2015 which helps consumerbrands with Amazon, Paid Ads for Facebook/Instagram, andPaid Search. Links: https://roiswift.com Transcript : Charles (00:00): In this episode of the Business of eCommerce. I talk with Carolyn Lowe about selling on Amazon in 2020. This is a business we commerce episode one 34. Charles (00:18): Welcome to the Business eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles pesky. Now I'm going to tell you what's Carolyn Lowe. Carolyn is a cofounder of ROI Swift and agency that she sided into 2015 to help consumer brands with Amazon paid Facebook and Instagram ads and paid search as Carolina show today to talk about as a retailer, what you should know, selling an Amazon in 2020. So Hey Carolyn, how are you doing today? Great. How are you Charles? Great to have you on the show and yeah, I'm doing well. I here in the COVID world, I saw, I normally have to watch on video. I normally shave every morning and my dollar shave club razor broken half this morning. So waiting for a new one. So if you're watching on YouTube and you wondering why I have a bed, that's why, so we'll see how fast dollar shave club ships. That's all I'm doing. So how about yourself? Carolyn (01:11): I'm doing well. It's just hot, hot and humid in Austin, Texas. It's pretty much summer here, so I'm happy to be inside. Charles (01:18): Nice. We're just talking like the razor because I can't run out and just buy a razor, this COVID world. We were talking before the show about Amazon and just some of the changes that have been affected recently. Shipping times, logistics I've have a few guests on and just going to talk about recently, it feels like 2012. Like the entire world is like shifted and the way I'm seeing it is this could be not a temporary thing. This could be the new norm. I think there's a lot of retailers now we work with have that. Let's talk with someone the other day and they're like, yeah, we're doing black Friday numbers. I'm like, Oh, that's great. They're like, yeah. Every day though, like every single day is like basically black Friday. And I think for certain folks, this is a new norm. And we've been talking about, you kinda mentioned Amazon has some big weaknesses that have been shown right in the past three, four months at this point. So could you kind of talk about those? Carolyn (02:17): Yeah, I think there's a few things. So Amazon's competitive advantage was always that they could get it there faster and cheaper than, than retail. Right? So you would get, when I had young kids, I had a subscribe and save subscription for diapers and I wouldn't have to run out to target and go get diapers every month diapers would appear and I wouldn't have to go pack up my kid and go get them. And now, as you've seen, you know, target Walmart, they have curbside, they have online shopping, they have much faster delivery and they're finally taking advantage of their competitive advantage, which is they have all that inventory within five miles of you. So Amazon is opening a lot more fulfillment centers. They've gone to one day, one day for a bunch of customers.

Brian MillerFounder of Easy China Warehouse Show Notes: Start on Alibaba Making 1 type of productTrading Companies make many types of productsSizeBiggest may not be bestA lower price may not be badOrdering SamplesPay for samplesMLQ - Min Order QuantityAlways negotiableGo for a 1/4 of the amount"We want to try a sample batch with you first"You won't make money on the first batchFreight forwardingAsk for referralsQuestions"As a % of your business, how much eCommerce do you do?""How many of your shipments go directly to Amazon?" Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Bio: Brian Miller has been living in China for the past 10 years. He previously worked for one of the largest Chinese government owned manufacturers managing their North American Export operations. He now runs a 3rd party logistics warehouse in Shenzhen China called EasyChinaWarehouse.com. The company provides 3rd party logistics and shipping for Amazon FBA sellers and any ecommerce company creating products in China. Previous to Easy China Warehouse he founded and an E-commerce company which sells Bluetooth speakers. Links: https://www.easychinawarehouse.com/ Transcript : Charles (00:00): In this episode of The Business. eCommerce I talk with Brian Miller about importing products from China. This is a business eCommerce Episode 133. Charles (00:19): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start, launch and grow the eCommerce business. I mean, host Charles Palleschi I'm where with Brian Miller. Brian is the founder of Easy China warehouse. He specializes in importing goods from China, and this is the second time I've asked on the show to chat about the entire process. Start to finish about how you can import goods from China. Brian's an expert in this. So I think that shows me very interesting. He answers a lot of great questions here. So onto the show, Brian, how are you doing today? Brian (00:49): Great. Thanks for having me on the show again. Charles (00:50): Well, yeah. Awesome to have you back on the show. I don't typically we do do repeats very quickly like this, but repeat guests you're on episode one, 27, we're talking very COVID specific. So I figured we actually started talking after the show and just kind of just on the general you know, working with getting products over from China. And I was like, you have a background in this. You're, you're a lot more of an expert than I think most people, right? Like all the people talk about this on kind of this theoretical level, but you feel, first of all, we kinda mentioned this. People want to look back in one 27, kind of mentioned your background, but just real quick. So you've been living in China for how long? Brian (01:30): Yeah, I've been living in China for the last 10 years. And I used to work at a Chinese state owned manufacturer. So I used to work for a Chinese company that manufactured industrial products. And then from there I started an eCommerce business where I sell Bluetooth speakers and also a logistics company that helps eCommerce companies shipped from China. So that's kinda my story. So I've done everything from manufacturing to e-commerce and also to shipping and logistics. Charles (01:59): So you have a little bit of experience sounds like. Yeah. Okay. So that's why, so when we start talking after about just getting, I think a lot of people get in the weeds when they want to source from China, they start looking at Alibaba or wherever else and just the whole process. There's so many little steps. It's one of those things that people just say, getting products from China and, you know, it's like this, it sounds easy. Like there's one little statement, but there's so many little things wrapped up in that. And they're very different, right. From talking to a factory finding the right products,

Gene CaballeroCo-Founder of GreenPal Show Notes: 3 co-foundersStated in the spring of 2012Sent 125k on v1Did customer development to figure out customer demand2013 second launchFocused on Nashville areaMet vendors at Starbucks2017 all 3 co-founders full-timeThe Mom Test - https://www.amazon.com/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/The 4 Step to Epiphany - Steve Blank - https://www.amazon.com/Four-Steps-Epiphany-Successful-Strategies/dp/1119690358 Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Bio: Gene Caballero is a co-founder of GreenPal which has been described as Uber for lawn care. GreenPal started in one market and now has grown to be available in 46 states. Links: https://www.yourgreenpal.com/https://twitter.com/yourgreenpal Transcript: Charles (00:00): In this episode of the Business of eCommerce, I talked with Gene Caballero about what it takes to build something from nothing. This is a business of e-commerce episode 132 . Charles (00:16): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi I'm here with Gene Caballero. Jean is a cofounder of green pal, which is described as the Uber of lawn care. Greenhill started in one market. It has now grown to over 46 States. I, as you on the show today to have a, how he got his stash, some advice you can give to other retailers who are just starting off and his origin story. Super interesting. Watch the whole show. He gives some tips at the end that I highly recommend you check out. So now onto the show, Jean, how are you doing today? Gene (00:51): I'm doing fantastic. How are you Charles (00:52): Doing good, Austin, to have you on the show. I love chatting with retailers and kind of get into the origin story, kind of how you got your start and that's first where you are today or let's even back up. So you're the founder of GreenPower right? That is correct. Co-Founder so make sure some people get that. It's important thing. There's three of us total three total. Okay. So three founders, three co-founders that? Uber for lawn care. What exactly is that? Gene (01:22): Yeah, so I guess back a little bit back up a little bit, I've been in the landscaping industry, me and another, co-founder kind of in a landscape and industry your whole entire life, you know, did it in middle school, high school and college, just for beer money, you know? And when I graduated college, I actually got a job in tech sales. My territory was the West coast, so I was kind of privy to, you know, the new technologies, the Uber, the Lyft, the Airbnb, and kind of knew that if somebody was gonna, you know, someone, a stranger to come pick them up for dinner or, you know, stay on a stranger's couch that at some point they would do the same with lawn care. And so we launched green pal in the spring of 2012. And as of now, we're in 46 States and over 200 major markets. Charles (02:12): Okay. So it's something. So if I understand, let's say I want my lawn mowed or trimmed or whatever it is, right. Instead of having a call one random, like a couple different random, long companies, I use the app of the site and that kind of finds Harrison folks in my area kind of connects me with them. That sort of thing. Yeah. Gene (02:31): So you need your lawn mowed. You put the address the day that you want it done, that alerts all the pre-screened vendors in the area that there's a new lawn up for bid those vendors bid on it. All those bids go to the homeowner and the homeowner, or can see the vendors, writing reviews and price and decide who they want to work with. So our software basically just kind of connects and you know, is a kind of whole connection process. Charles (02:57): Got it. Okay. Anything for like snow removal Gene (03:00): Orders,

Chase ClymerCo-Founder of Electric Eye Agency Show Notes: Traction by Gino WickmanProfit FirstClockworkDon't make me think3 Main KPIsTraficPaid MediaDon't put all your eggs in the paid basketOrganicKeep the current system goingDelegate contentConversion RateCheck mobile vs desktopFocus on UXAverage Order ValueBundlesUpsellsPost Purchase UpsellsJordan Gal From Cart HookPre Purchase UpsellsCross-sellsBonus - Customer Lifetime ValueNeed 10k users per month to start to optimize conversion rate optimizationKlaviyo or DripFind most engaged subscribers and ask 3 questionsWhy do you buy our product?What could we do better?What do we do good/bad?HotjarGoogle Analytics AnnotateFocus on one project at a time Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Bio: Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Links: https://electriceye.io/https://honestecommerce.co/https://twitter.com/chaseclymer Transcript: Charles (00:00): In this episode of the business. E-Commerce I talked with chase climber about the three KPIs to focus on to grow your eCommerce business. This is a business of eCommerce episode one 31. Charles (00:17): Welcome to the business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Chuck [inaudible] I'm here today with chase climber. Chase is a cofounder of electric eye, an agency that increases sales for eCommerce brands. Chase also hosts honesty, commerce, a weekly podcast, community and educational resource providing online stores owners with honest, actionable advice to increase their sales and grow their business. I asked Jason on the show today to talk about the three KPIs that you should focus on to grow your eCommerce business. So, Hey chase. How are you doing today? Chase (00:53): You know, doing fantastic other than the sump pump exploding. I would talk to that a little bit. Yeah. Charles (00:59): Yeah. You're a landlord as well, right on the side. Chase (01:03): Yeah. And today I learned some pumps can't explode, but we got, we got it. We got it sorted. And you know, I was on time for the podcast. So that's all that matters. Charles (01:12): Good to hear. Well, I appreciate you still making us very good. So one thing is I'd love the topic on what to focus on. Cause I feel like one of the things that happened right, is when you kind of early on, you start kind of growing and you're doing all sorts of different things in the business. But as you start getting a little traction and as, or to start coming in and you start getting customer support, all these different things start happening, your focus gets very diverted very quickly, right? There's you come, right? You're coming here today and there's one of a hundred different things you can do. And they first I think the expression is when you knew you knew new businesses die of starvation. And then as you get running, you kind of, as soon as it takes over, you dive into inner Justin, Justin, basically too much, right? Charles (02:00): We're going to have too many things to deal with. Now you can focus on marketing and customer service, your funnels, like there's just so many different things. And the question of what you should be focusing on at any given day is something I think a lot of people struggle with or just people. The other side of the coin, right? Is they don't struggle what they used to ignore it. Just go about their day and hope for the best and hope that, you know, they use our emails, basically their to do lists, which I don't think is the right strategy. Chase (02:26): No, it's not a great strategy.

Notes: Startups for the Rest of Us - E500 Stair StepThe Business of eCommerce - E5Startups for the Rest of Us - E222 Atomic HabitsJames Clear Pit traps Waiting to get startedComing out of the gate too hot Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Transcript : Charles (00:00): In this episode of the business of eCommerce, I talk about consistency. This is a business of eCommerce Episode, 130. Charles (00:14): Welcome to the business of eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host Charles Palleschi, and I'm here today. Talk about Consistency. This is something that this week or last week time of this recording, I listened to an episode. It's a podcast I've been following for hundreds of episodes. Now they do one a week. It's called startups for the rest of us. It's by this guy named Rob, another guy named Mike. They talk about SAS. Businesses have been following for many, many, many years. And recently this week, they just hit that 500th episode. And this is making me think about consistency and just how these guys have showed up every week for 500 weeks and recorded. And even top of the episode, some episodes are better, some, a little misses, but they do it every week. I think that consistency speaks a lot. Charles (01:07): And I think that's something that a lot of folks underestimates today's episode is sponsored by drip, drip it's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever running an eCommerce store, you need to have drip to try. And here's why drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe. Charles (01:55): That's drip.com/b O E. Now under the show. And I've cited them before. On an early episode mentioned that stair step approach. That's actually originally by Rob look guys on the podcast and it just talks about building businesses kind of in this more incremental way. And I'll link to that in the show notes. But I think everyone's checked that out, but the concept of consistency I feel like is very underrated. I've read the book atomic habits by James, Claire. I think you should all read that or at least check out James's Twitter account. He posts very insightful little pieces every few days. And it just talks about over time slowly having these habits that build on top of one another and great example of something like podcasting blogging, any sort of content where the very first time you publish a podcast, publish a blog post. Charles (02:50): It doesn't really do anything, right? Like episode one, not many people, no one followed me. We've had the blog first post. No one really checks it out, but if you're consistent over time, that's what you start to actually get the wins. Same thing going into the gym. You can go to the gym or run and just going and lifting a waist. Doesn't actually do anything for you lifting at once. But that building reps, which build sets that build workouts that continue each day, that's where you start to get that impact. And I think entrepreneurship is very, very, very similar, which this to come pick traps. I see a lot of folks fall into what they don't do this. And this is total out for the first is people that don't ever start. They kind of, they wait to stash,

Notes: Exposing a new generation to eCommerceRemote work is more popularLogistics will need to catchupImpacting certain segments - Luggage, wedding supplies, GYM bags, etc. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Transcript : Charles (00:00): In this episode of the business of eCommerce I talk about what COVID-19 is doing for the eCommerce industry. This is the Business of eCommerce episode 129. Charles (00:16): Today's episode is sponsored by drip, drip it's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip to try. And here's why drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E. Charles (01:04): Now under the show, welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow their eCommerce business. I mean, host Charles [inaudible] and I'm here today to talk about what COVID-19 is doing for the eCommerce industry. So notice I said, what COVID-19 is doing for that eCommerce industry. When this first started, a lot of folks are very gloom and doom. They thought kind of the sky was falling. This was in a close, everything was getting shut down. I know a lot of folks kinda laid off their employees looking forward saying, okay, we're going to have this big recession. And in the past few months that hasn't happened. Well, we've actually seen what I've seen through the business hair, through talking to different retailers is there are some folks that have been hit, but more of them have actually seen a drastic increase in business. Charles (02:00): Some have been on this piece where they've got a huge boost there we're in the right place at the right time selling products that really resonated, but others have just seen a very steady increase. And I think that's due to several different factors. So first as we all know, people are staying home or ordering online more, makes it very obvious. They can't go to stores, right? You can't get in your car. You can't just drive to the local store, pick something up. So there's that there's is a short term. And what a lot of folks are thinking is that's kind of where the boost is coming from. But I think to unpack there's some longer term effects there that we're going to see for not just, you know, the next few weeks and months, but this could turn it indefinitely. We're going to see a boost. Charles (02:47): So one big shift has happened in the past few months. There's a whole generation, an older generation, maybe folks in their sixties, seventies, eighties, that have never purchased online, have all of a sudden been forced to do so. So would they couldn't run out and just run to the local store or pick something up. There are folks out there that the very first e-commerce order it ever fulfilled, ever created has been in the past three months. So where are this time where all of a sudden this entire generation has been essentially forced to use e-commerce as a tool. And they've kind of found out this is something we can do. Let's create an Amazon account, let's start searching online. We need a product. Let's learn how to do that. Let's not be so fearful of putting our credit card into a website. And I think a lot of people are underestimating t...

Notes: Start off the day with water1 literChill the night before5 minutes of silencePray, meditate, or just breathInsight TimerCalmJournal5 Minute Journal5 Minute Journal QuestionsMorningI am grateful for…What would make today great?Daily affirmation. I am…Evening3 Amazing things that happened today…How could I have made today even better?Leave it on your nightstandLeave the pen insideReadJust a few pagesKindle is greatLeave it on top of your journalDo not consumeNo emailNo newsNo social mediaPlanTake time to plan your dayProductivity PlannerMost Important Task of the dayImportant Tasks of the WeekKeep the pen insideKeep it next to the journalI prefer pen/paper, less distraction Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Transcript : Charles (00:00): In this episode of the Business of eCommerce, I talk about 6 tips for entrepreneurs to supercharge their morning. This is a business of eCommerce episode 128. Charles (00:16): Welcome to the Business of eCommerce the show that helps eCommerce retailers start launch and grow the eCommerce business. I mean, it was Charles Palleschi and I've had today had talked about six tips to help entrepreneurs supercharge their morning. So I'm a big fan of frameworks and routine and having a certain way of kind of going about your day, where you kind of know this works for me, here's a pattern and his kind of a way of doing something to know to start the day on the right foot. So I've kind of lined up six steps and this is stuff that I personally do. And I think it's super helpful for entrepreneurs in general, but also anyone that just wants to start off the morning in the right direction. And this kind of just built up a time. So let's get into us. So tip one, always start your day, drinking water. Charles (01:07): I know this sounds ridiculous, but I always start my day by drinking a liter of water. Very first thing, some things to make this easier is a night before I have a very specific water bottles. I put them in the fridge, chill, the water they're actually I use the soda stream. So my whole family knows these are my water bottles. It's two of them kind of my thing. And that makes it, so I know in the morning they're in the refrigerator. I like cold water. They're ready for me. So there's no thinking involved. And that's kind of one of the big things with this. There's no kind of decision making. I know I'm going to wake up. Very first thing I do is go grab one of these bottles, put it in the soda stream. I like the bubbles of carbonation or just have regular cold water, but just do the same thing I found before most folks. Charles (01:57): And I was doing this for a long time. Starting my day off with coffee. You're already dehydrated from sleeping the night before. And when you have coffee, you kind of further your dehydration. So you starting your day off this very dehydrated state going deeper into dehydration. The coffee gives you a quick little boost, but very quickly you start to crash because you're dehydrated and then you usually compensate by coffee. So by the time you start working at this point, you're starting your day off this at this extreme, low, this kind of dehydrated. And you're trying to dig out of this like dehydrated whole how else to explain it, but you're already like in, in a very bad place. And then you're trying to play catch up the whole day. And a lot of times what happens is just so tired and you work at, you know, eight, 9:00 AM that you drink more coffee and it just starts this downward spiral. Charles (02:48): So I've kind of found by starting your day off. Very first thing, basically just chucking a liter of water. All of a sudden you have all that water back that you've kind of lost overnight and you start your day off this much better place. And when you do drink coffee, you'll find that you don't drink as much because a stomach full of water.

Brian MillerFounder of Easy China Warehouse Notes: Air shipping50% Shipped in passenger flightsOver 30 day shipping timesDirect LineLabel with USPS label in ChinaUsing DHL Express shippingWait and ship by seaOpportunitiesSmaller factoriesLower quantitiesImprove the supply chainMore people are buying online Bio: Brian Miller has been living in China for the past 10 years. He previously worked for one of the largest Chinese government owned manufacturers managing their North American Export operations. He now runs a 3rd party logistics warehouse in Shenzhen China called EasyChinaWarehouse.com. The company provides 3rd party logistics and shipping for Amazon FBA sellers and any ecommerce company creating products in China. Previous to Easy China Warehouse he founded and an E-commerce company which sells Bluetooth speakers. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.easychinawarehouse.com/ Transcript : Charles (00:00): In this episode of The Business eCommerce I talk with Brian Miller about how COVID 19 has affected shipping and supply chain from China. This is the Business of eCommerce, episode 127. New Speaker (00:18): Welcome to the business of eCommerce to show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host Charles Palleschi and I'm here today with Brian Miller. Brian is the founder of Easy China Warehouse, a third party logistics company in Shenzhen. I asked Brian on the show today to talk about how COVID 19 has affected shipping and supply chain from China. So Hey Brian, how are you doing today? Brian (00:40): Great. Thanks for having me. Charles (00:41): Yeah, awesome to have you on the show. I'm super interested in this topic. I feel like obviously kind of covert right now, everyone's going to talk to you about it, but seeing that from the eyes of how it affects e-commerce, I think we've all kind of felt it, but so you're on the ground right now in China, right? And you've been there for, Brian (01:00): Yeah. So yeah, so our company is located in Shenzhen, China, which is the S in the South of China. If people are familiar with Hong Kong, we actually bought Hong Kong. So a lot of people probably know Hong Kong over Shenzhen and that's where we are right now. Charles (01:14): And Shenzhen is basically the shipping capital of the the world at this point. Right? I know that one of the big, Brian (01:20): Yeah. Yeah, it's one of the shipping capitals. It's also one of the hardware capitals of the world. So most of the hardware in the world is actually manufactured at a Schengen. And most of the big companies that we know that make hardware like Apple any of the Bluetooth speaker companies computer manufacturers are all here. So it's an important supply base for that type of manufacturing as well. Charles (01:44): Okay. So this episode will come out next week, but we're talking right here on probably good to know. May 12th 2020. Right. In case someone looks back at us. So cause, cause just topics moving quick, right? Like everything we say this week is very different than last week and last month. Right. But you've been on, you've kind of been seen this since the very beginning, since what, January, right. Chinese new year. Brian (02:09): Yeah. So around that time, basically in December when I was in China in, in 19 we kinda heard a little bit about a virus that was around and people didn't know much about it and that we shouldn't be that concerned. And at that time, no one really knew what it was about. And actually at the end of January, it was when the Chinese government made a formal announcement that there was this virus, the Krone virus that we know today. And so in January is when kind of the ramp up of everyone starting to try to protect themselves with masks and kind of stay inside started in China.

Christina ScaleraFounder of The Contract Shop Show Notes: Reach out to someone who markets to the same demographic to offer contentNeil PatelPunchline CopyKurt ElsterTeam Structure- Marketing- Operations- Support- Graphic DesignerFunnels- Checklists- Example: http://www.lawlesstoflawless.com/Ways get traffic- Collative Content- Paid- Newsletter- Main blog- Affiliates Bio: Christina Scalera is the attorney and founder of the seven-figure, award-winning legal template store for creative entrepreneurs called The Contract Shop®. She lives in the middle of nowhere, Colorado, surrounded by a fortress of 14,000 ft. mountains in every direction that is not only beautiful but fun to hike after big eCommerce shop sales days. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://thecontractshop.comhttp://christinascalera.comhttp://instagram.com/thecontractshophttp://instagram.com/christinascalerahttps://www.facebook.com/TheContractShophttps://www.facebook.com/christinascalerallc/ Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Christina Scalera about driving traffic through content. This is a business e-commerce episode 126 Charles (00:16): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip a try and here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drift.com/b O E now onto the show. Charles (01:06): Welcome to the Business eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with Christina Scalera. Christina is the founder of the contract shop, a legal template store for busy entrepreneurs by building content. Christina has grown the contract shop to over seven figures in revenue. I started the show today talking about you can drive traffic to your eCommerce store by using content. I urge you to listen to the very end of the episode because she gives some very good hints on how you can build funnels to your eCommerce store. So let's go into the show. Hey Christina, how are you doing today? Christina (01:41): Great. Thanks for having me, Charles. Charles (01:43): Yeah, awesome to chat. I love I love the topic of kind of using content. I know this is kind of the tried and true, but I feel like it, like if he goes out of fashion every couple of years and then comes back in. How long have you been doing it for first all Christina (02:02): So I started my, I guess you can call it e-commerce. You know, the shippers might have a little bit of qualms with that, but my, I started my store on Shopify. Well it, it didn't start out on Shopify, but it started in November of 2015 so almost five years now. And we moved to Shopify in October of 2017. So I've been on Shopify for almost three years. So I've been doing this for a decent amount of time. I feel like in internet land, that's a long time. Charles (02:32): That's a very long time in internet land. It so it's all digital products, right? You guys sell and promote, so it's all there's a digital contracts, like it must have been like a download sort of thing.

Chase DimondPartner at Boundless Labs Show Notes: Map out the touchpoints2 bucketsPost-PurchasePre-PurchaseCampaign side20% Open Rates1-3 Campaigns Per WeekHoliday's as an anchorSend 7-10 Days ahead of the saleExtended SaleBuild 2-4 Master TemplatesDrip emailsGreat to educateDaily newslettersThe HustleMorning BrewThe SkimmJoanna From Copy Hackers80/20 Rule - You need to be strict 80% of the timeSegment ListSending people who engagedPredict gender based on the nameGeolocationBonus TipsSend email based on what they click in the first emailPopups for users on the listSite abandonment Bio: Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from ecommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between). Chase is the Co-Founder of Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, they have helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please. Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.boundlesslabs.io/https://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/ Transcript: Charles (00:00): In this episode of the business e-commerce. I talk with Chase Diamond. Well, how to leverage email marketing to grow your business. This is the business of eCommerce episode one 25 Charles (00:16): Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip to try and. Here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now under the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Polaski and I'm here today with chase diamond. Chase is the cofounder of boundless labs, a top email marketing agency since launching boundless labs in June of 2018 they have helped their clients and hundreds of millions of emails resulting in over a 25 million and attributable revenue. I asked chase on the show today to chat about how you can use email to help grow your eCommerce business. So, Hey chase, how are you doing today? Chase (01:38): I'm doing well, thank you. How are you doing? Yeah. Awesome to have you on the show. Charles (01:41): So email marketing. I kinda, we were talking before the show about this and this, it's a very wide world. We kind of talk about that. What do you usually, when you kinda start looking at initially the eCommerce business, right? What do you kind of focus on first? Are you looking at a kind of a transactional sort of thing? Marketing? Like what makes sense [inaudible] to begin with?

Greg MeadeCo-Founder of CROSSNET Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: CROSSNETCROSSNET TwitterCROSSNET FacebookCROSSNET YouTubeCROSSNET Instagram Transcript: Charles (00:00): In this episode of the business e-commerce. I talk with Greg Meade about how to identify your target market. This is a business eCommerce episode one 24 Charles (00:15): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip a try and here's why. Tripp offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools and offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now onto the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles [inaudible] and I'm here today with Greg Meade. Greg is a cofounder of cross Nash, a full way volleyball game that merged official volleyball with Foursquare that he created with two of his childhood friends. I asked Greg on the show tonight to chat about his process and identifying a target market. So, Hey Greg, how are you doing today? Greg (01:31): Doing well, how are you? Thanks for having me. Charles (01:32): Yeah, awesome to have you on. First real quick about the product actually. So kind of explained in the intro but, and I've seen videos and for people that are kind of just listening in what, what is the product exactly? It's a game that's, and I've played Foursquare, I remember playing and I was a kid from new must be around the same age I guess. I guess in the eighties. Foursquare was like a big thing. So, so I remember that, but people who don't remember that, I haven't seen the site. What exactly is the product? Greg (02:02): Yeah. So crossing it is the world's first Foursquare volleyball game. Like you said, it is traditional Foursquare, but we incorporated volleyball. So you gotta hit in there this time instead of bouncing on the, on the ground. Charles (02:13): Okay. So it's something a lot of people play. Like I'm guessing, I looked at the site people hit the beach and stuff like that, right? So it's kinda, you know, Greg (02:21): The beets beach grass, we just got an indoor model. So what we're going to get in a lot more physical education curriculum in schools. So yeah. Charles (02:30): Yeah. So I think kind of the idea of identifying your target market, I feel like this is one of those things where if you come up with a product for us, then you're trying to figure out like, how do we get it in the head? Like, like you could see the product, right? You could see exactly how this happens. You get the product and you're like, Ooh, this is fun. We can play this. And you play yourself and you're like, who are those people that want to play? Like, who are the people like us that want to play this game? I'm guessing that's how that kind of started. Greg (02:54): Yeah, exactly. So we would bring it to the beach to start off and we'd get a lot of traction. A lot of people will come up to it. Get in line, ask questions, take photos, take videos, want to play. It gets crazy. So when you set it up it's the first time seeing it for the majority of people in the world. So they'll, they'll,

Raitis PurinsHead Of Marketing at Printful Bio: Raitis is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. The company has fulfilled more than 15 million items since its founding in 2013. Raitis joined the team 3 years ago and has since then led the winning marketing strategy and execution and scaled the marketing team from 5 to 40 people. He is responsible for content marketing, SEO, PPC, CRO and affiliate marketing. Before joining Printful, Raitis has been growing his skills in various roles in digital marketing since 2011. In his previous role at one of the leading telcos in Latvia, he was working as Media and Digital Communication Manager where he was responsible for media strategy and coordination, as well as digital channel optimization. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: PrintfulRaitis Instagram Transcript: Charles (00:00): In this episode of the business of eCommerce. I talked with Raitis Purins about Dropshipping VS Print on Demand. This is the Business of eCommerce, episode 123 Charles (00:15): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to drip a try and here's why. Drip offers one click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation, will visually see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now onto the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi and I'm here today with Raitis Purins. Raitis is a head of marketing at Printful, one of the leading print on demand suppliers. I asked him on the show today to chat about the difference between drop shipping and print on demand. So Hey rod, it's how you doing today. Raitis (01:27): Good, how are you? It's glad to be on the show. Charles (01:29): Yeah. Awesome to have you on. Finally a talk to a lot of folks about drop shipping, but I don't think, I think this is a what, 120 third episode and it never actually talked to them about print on demand. So that's a, I'm pretty excited. So you're the head of marketing for Printful, right? Raitis (01:46): Yes. I'm head of mining at Printful actually joined the team a little bit more than two years ago. At the start I managed five people and now we almost 50 50 people doing marketing for Printful print on demand company. Charles (02:01): Yeah, you guys have been everywhere, so it's definitely you doing something right. I can definitely tell you that had a lot. So that's it. Thank you. Yeah, so and so you see a lot of folks kind of starting off. You have drop shipping all the time. That's kinda like, that's kind of everyone knows about that at this point. But I feel like print on demand, it's kind of a lesser known option. And we work with a lot of folks who are either just starting off the kind of use it or even much larger pretended man folks. And I don't even think a lot of people know that they're print on demand. They don't even know. That's a thing. So real quick just for us, just in case someone's watching, they don't even know what it is.

Andrew HendersonManaging Partner of Nomad Capitalist Bio: Andrew Henderson is the managing partner of Nomad Capitalist and the most sought-after expert on global citizenship. Andrew Henderson lives by five magic words: "go where you're treated best". Nomad Capitalist helps people to find the best places to live, bank, invest, incorporate, start a business, hire, date, and more. After nearly a dozen years visiting and living in 100+ countries, Mr. Henderson has become an expert on the growing field of global citizenship. He is the author of "Nomad Capitalist", a book discussing the concepts of global citizenship that anyone can apply. Mr. Henderson is unique in that unlike other consultants who merely sell products, he lives the lifestyle he preaches, having multiple passports, homes on three continents, and international business. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: Nomad CapitalistNomad Capitalist InstagramNomad Capitalist FacebookNomad Capitalist Twitter Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Andrew Henderson about how to move to a tax Haven and pay zero taxes. This is the Business of eCommerce, episode 122. Welcome to the Business of eCommerce. They show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Palleschi and I'm here today with Andrew Henderson. Andrew is the managing partner at nomad capitalist where he helps people find the best places to live, bank invest, incorporate, start a business higher and days. I asked Andrew on the show today to chat about how you can move to a tax Haven and pay zero taxes. Charles (00:43): Hey Andrew, how are you doing today? Andrew (00:44): Great. Great to be with you. Charles (00:46): Yeah. Awesome. I have you on, I'm super interested in the topic on kind of moving to a tax Haven. There's somebody I have not actually talked to someone about before and it's one of those things you hear but you don't even know or at least I don't know sometimes what it means. You hear of tax havens and you hear, you know, large companies doing this thing where they just move somewhere and pay less taxes. But I never really know, like, is that something we can do as, you know, smaller businesses or like how does this even work? So this is something you, so we're not actually offering tax advice here. [inaudible] State that, but so what exactly, when you start talking about moving a business to a tax Haven, what does that mean? Andrew (01:35): Well, there's actually four parts to it. I call it the, the tax friendly quadrant, right? So what people think is, Oh, you just put your company somewhere else. And you can pay less tax by just moving your company that the Cayman islands did. You sit around in Boston or Los Angeles or Sydney or whatever. It's not quite that easy if you're not Google or Amazon or Starbucks. But the reality is, I mean, what they, those companies have done is they have basically planted a flag of convenience in places around the world that allow them to keep more of their own money. And so what my five magic words are, are go where you're treated best. You know, in the United States I paid North of 40% in taxes as an entrepreneur. I ran several businesses there before selling a couple and, and letting a couple go and moving overseas full time. And so now, you know, I'm able to establish my company in a place that charges basically zero tax or, or very close to it. I'm able to live overseas personally in places that don't demand tax from me personally. And so by matching those two things up, I'm able to pay a very, very low rate of tax. And you know, people can do this, including Americans. Charles (02:52): So the two parts are you can put the business in one country and you physically live in another country, right?

Kyle GoguenFounder of Paw Struck Bio: Kyle Goguen will always be an entrepreneur at heart. Kyle founded his first eBay store at 16 when local restaurants refused to hire him—apparently having zero work experience isn't a desirable attribute! From electronics to designer women's clothing, Kyle sold anything and everything he could get my hands on. He spent most of the profits purchasing inventory, which filled my parents' garage. Every other cent went straight into his savings account. At 18, Kyle put his eBay business on hold and headed off to USC—majoring in Industrial & Systems Engineering. Rather than jump back into eBay, he scooped up a few part-time jobs—one on campus as a Video Technician and the rest as a College Ambassador for brands like PlayStation, Monster Energy, and Ubisoft. Kyle rode that wave until he finished his Bachelor's and eventually my Master's in Engineering Management. With his degrees in hand, he made an illogical decision (in the eyes of many) and chose to avoid a career as an engineer—the thing he had been training to do for over 5.5 years. Instead, Kyle returned to his passion: eCommerce entrepreneurship. Pawstruck.com was born in January of 2014. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.pawstruck.com/https://www.thedapperdogbox.com/https://www.linkedin.com/in/kylemgoguen/ Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Kyle Goguen about starting the an eCommerce business in 2020. This is the Business of eCommerce episode 121. Welcome to the Business of eCommerce. The show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with Kyle Goguen. Kyle is the founder of PawStruck, a e-commerce dog treats company, Kyle side of the company in 2014 and has since grown to 12 13 million, I assume on the show today. Tad about if you're starting an eCommerce business now in 2020, what are some of the best things you should be doing? So, Hey Kyle, how are you doing today? Kyle (00:43): I'm doing well. Thanks for having me. Charles (00:45): Yeah. Awesome to have you on the show. Love the new thing. Kind of focus in more towards retailers, just starting off on kind of what they can do, kind of getting into 20, 20 to kinda just help wherever they are today. Get to that next level. You see kind of a lot where they don't really know, kind of, everyone's kind of trying a lot of different things. What I've noticed. So it's kind of always interested in saying what's the one thing you should actually be focusing on? Cause I feel like that's of the, the big thing right on. You could do a little PPC, a little social ads, you know, do some Instagram, do some random blogging, but that's usually not the right thing to do. So I guess to fit, to start, what would you, if you're talking to a new retailer today, they're just starting off, or at least I have something going, what would you say they should be focusing on in this upcoming year to help kind of grow their business? Kyle (01:39): Sure. So something that we've found to be extremely effective is email marketing. I think it's something that, especially new eCommerce stores hesitate to jump into and really focus on. It's something that I personally failed to do for the first couple of years of my business as well. At least for me, like I, I didn't see email is it's kind of the future of marketing. I thought it was kind of old school cause it didn't really work on, on me personally as a consumer. It wasn't something like I keep my inbox pretty clean. I feel like those email campaigns don't work on me. I just get annoyed if retailers are emailing me. But frankly, in, in most most categories of products and almost every e-commerce owner I've talked to, email marketing is like the number one most successful and profitable m...

Chris CageFounder of Greenbelly Meals Bio: Chris is the founder of Greenbelly Meals, a company he founded in his mom's kitchen after thru-hiking the Appalachian Trail. Greenbelly makes a ready-to-eat meal loaded with dense nutrition for hikers and adventurers. Chris also wrote a book called "How to Hike the Appalachian Trail" and has appeared on podcasts like the Joe Rogan Experience. When he's not hiking, he can be found rock climbing, playing board games or nerding out on punk rock. Show Notes: Cottage Food LawsKickstarter raised 19kApril Dunford - Obviously AwesomeChad from Boardgame Tables4 Hour Workweek Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.greenbelly.co/https://www.facebook.com/greenbellymeals/https://www.instagram.com/greenbellymeal/https://www.youtube.com/c/greenbelly Transcript: Charles (00:00): In this episode of The Business of eCommerce. I talk with Chris Cage about founding an eCommerce foods business. This is a business of eCommerce episode 120. Welcome to the business of eCommerce. The show that helps eCommerce retailers start, launch and grow their eCommerce business. I am Charles Palleschi and I'm here today with Chris Cage. Chris is the founder of green belly meals, a company that he founded in his mom's kitchen after hiking the Appalachian trail, green belly makes a ready to eat mills bar loaded with dense nutrients for hikers and adventurers. I as Chris on the show today to chat about his experience launching an eCommerce foods brand. So, Hey Chris, how are you doing today? Chris (00:44): Charles, what's up man? Thanks for having me. Charles (00:46): Yeah, awesome to have you on the show. It we're just chatting before the show. Currently your abroad, right? So you're originally from the U S but currently you are? Chris (00:55): Yeah, I'm in Chiang Mai, Thailand right now. If you can tell the it's dark. Yeah. But yeah, we are worlds away right now. Yeah, I'm in Chiang Mai, Thailand. Charles (01:07): Yeah. So, and that's, I know we had to do some time-sucking here. It's early for me, late for you. But so thank you for taking the time. Chris (01:14): Yeah, man. Thanks for having me do. Yeah. But yeah, we are a little bit off on time, so that's for sure. Charles (01:17): Yeah, exactly the opposite of most. I think actually it might be the opposite. It's super interesting. You're kind of the background. So ready to eat backpacking mail. Right? So this is a bar. So you guys sell it's a bar specifically if you're a backpacker like a protein bar sort of thing or what exactly is it? Chris (01:37): Yeah, it's two large fluffy meal bars inside a single package that provides 650 calories. So we use all natural ingredients and really just try to focus on a high macro nutrient label. So high calorie protein, fat, fiber, all that good stuff. So for hikers, which is, my background is I was a hiker and hiking the Appalachian trail and hiking 20 miles a day for six months. That, you know, I said, Hey, you know, I was losing a lot of weight and weight, is it weight on your pack as a huge priority because you generally have maybe a hundred miles or five days in between resupply points that you need to make sure that the food you are carrying in between those resupply points is as nutritionally dense as possible. So that was kind of where the idea came from is get creating a product that's going to be nutritionally dense. So if you're burning 5,000 calories a day and you could have to and you have to carry all the food, you know, in your pack for the next five days, it really needs to be dense. So I started thinking about creating a really dense lightweight ready to eat meal that, you know, was all natural. Charles (02:52): So, okay. Yeah. I don't talk to too many people that are in that kind of actual food space. I feel like that in itself, it's like its

Arlen RobinsonCo-Founder of Omnistar Interactive Bio: Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well as hosting a weekly podcast known as the eCommerce Marketing Podcast in which he interviews various marketing experts about successful eCommerce marketing strategies. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.osiaffiliate.comhttps://www.ecommercemarketingpodcast.comhttps://arlenrobinson.com Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talked with Arlen Robinson about how to set up a successful affiliate program. This is a business of e-commerce, episode one 19. Welcome to the Business of eCommerce, the show that helps eCommerce retailers start, launch and grow the eCommerce business. I'm your host, Charles Palleschi and I'm here today with Arlen Robinson. Arlen is the co founder of Omnistar Interactive software. I'm going to star helps businesses set up and manage their affiliate and customer referral programs. I asked Ireland on the show today to chat about how you can create your own affiliate program. So Arlen, how are you doing today? Arlen (00:41): Great. Great. How's it going, Charles? Good. Awesome to have you on the show. Charles (00:45): It say to talk about the whole affiliate program. It's something we've been doing a bit hair [inaudible] and it's kind of top of mind, so pretty exciting topic. So just to kind of get everyone into it, when you say an affiliate program, which is for us to find it real quick it's basically, how would you define it? What's that off there? Arlen (01:05): It's a great question and I'm, I'm glad to define it. A lot of times when people say affiliate program, a lot of times the term referral program gets tossed around as well. But there they're actually two distinct programs actually. So first off with an affiliate program and if the [inaudible] program is actually when you get any outside person, whether they're an actual affiliate and that's what they do for a living or they're an influencer. When you get these outside people to promote your product or services to an audience of people that they typically don't know. So these are, you know, affiliates or influencers, they have a audience of followers and these followers are usually people that they don't know, people that are just following, you know what it is that they do and these affiliates with the affiliate program, they're doing this in exchange for some type of commission or you know, or offering whether it's cash commission per referred sale or whether it is a in exchange for like maybe product free product or things like that. Arlen (02:04): So that's what an affiliate program is. Now the referral program on the other side is when you actually get your customers to refer you other customers and you incentivize your customers. So your customers are going to be, you know, people who of course that are using your products or services. And they're reaching out to typically people that they do know, people that are in their ecosystem, friends and family, colleagues, anyone in their, in their kind of a sphere of influence. And so that's what an F referral program is. And with the referral program, the incentive can be the same as well. It could be a percentage of our order total. It can be a fixed amount, it could be free product, it could be bonus items, a gift or whatever you decide they commission it is up to you. And so that's, that's really the difference.

Zee AliFounder of Z-SWAG Bio: Zee Ali is the founder of Z-SWAG, full-service custom apparel, promotional merchandising, and fulfillment company. Zee has worked with brands including Chik-fil-a, Sony, Cricket Wireless, General Mills, and LinkedIn. Zee graduated from Triton College with a Culinary Arts and Restaurant Management degree, in addition to studying graphic design and web development. While attending school, Zee discovered an opportunity to sell chef coats to his classmates by sourcing chef coats from the local flea market, filling his duffle bag and going classroom to classroom at Triton. His side-hustle transformed into a chef uniform and equipment company which later morphed into what it is today. A true renaissance man at heart, Zee has many passions. His various talents place further emphasis on his versatility, which compliments his knowledge in business. To follow his journey, learn about what he is working on, and from his successes and failures, you can follow him on IG at @ZeeAli and ZSWAG.com. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.zswag.com/https://thezeeali.com/who-is-zee-ali/https://www.facebook.com/theZeeAli/https://www.linkedin.com/in/zeeali/https://www.instagram.com/ZeeAli/ Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talked with Zee Ali about running a remote team. This is the business of e-commerce. Episode one 18. Welcome to the Business of eCommerce. The show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Palleschi , and I'm here today with Zee Ali. Zee is the founder of Z swag, a full service custom apparel, promotional merchandising and fulfillment company Z works with brands including Chick-fil-A, Sony cricket, wireless, general mills, and LinkedIn. I assume on the show today to chat about how he runs a remote team. So hazy. How are you doing today? Zee (00:42): I'm fantastic. Thank you so much for having me on. Charles (00:45): Yeah, it's awesome to have you. I love kind of talking about other folks who have kind of done the whole remote thing. I feel like that's, that's one of those reasons fundamentally why a lot of people get into this business because it's something that you can run remotely, right? Not like there's a lot of businesses, it's just not possible. But e-commerce is one of the few things that it truly is like completely. Location independent. So how long have you been running this particular company for? Zee (01:13): Almost 10 years and years. Okay. And remote the whole time. So, so our team isn't enormous. We certainly have, we have two offices currently. People go if they want to go, if they don't, they, they can work from home. That's up to them. For me remote is just easier. We accomplish this by providing clear outcomes of each job role. Here's what we're looking to achieve. So you don't measure success by the time that they're clocking in, clocking out. It's by the results themselves. So if you provide clear KPIs and clear outcomes, it makes things a bit easier. Charles (01:54): [Inaudible] Are, so where are, where are you located for our stuff right now? Physically? Zee (01:59): Right now I'm sitting in Louisville, Kentucky, and tomorrow morning I will be in Chicago where our HQ is. Charles (02:05): Okay. What does office number two Zee (02:08): That's in Chicago? That's, that's our flagship Porter's that's, yeah. Where the company all started Charles (02:14): And then it was the second office Zee (02:16): That is in Louisville, Kentucky. I'm in one of the conference rooms. Charles (02:19): Yeah. Okay. Very cool. Okay. And about how many employees? Zee (02:21): You're both ten-ish. Say we have like seven full-timers and we've got like three to five kind of floating around here and there as, as

George Lawrence Founder & CEO, MerchantWords Bio: Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 100,000 entrepreneurs achieve e-commerce success. A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://merchantwords.com/bizofecomhttp://youtube.com/MerchantWordsOfficialhttp://facebook.com/MerchantWordsOfficialhttp://instagram.com/MerchantWordshttp://twitter.com/MerchantWords Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with George Lawrence about how to get into the minds of your customers. This is a business of e-commerce. Episode one 17. Welcome to the business of eCommerce. The show that helps e-commerce retailers start, launch and grow their eCommerce business. I mean host Charles Palleschi and I talk today with George Lawrence. George is the founder and CEO of merchant words or the merchant words. He helps entrepreneurs, brands and agencies discover new opportunities that chiefs discussion with product launches, run profitable advertising campaigns online, Amazon and beyond. I asked George and the show today chat about some ways you can get into the minds of your customers. So, Hey George, how are you doing today? George (00:46): Fantastic. Thanks for having me on. Charles (00:48): Yeah. Awesome to have you on. Definitely love the concept kind of getting into the mind of your customers. Um, I like from a high level and then kind of talk about, I love talking about kinda how you actually do that tactically. Like, what are some ways, um, you know, as an eCommerce retailer, everyone says that everyone says you need to get in the mind of your customer is, it's kind of something we've heard again and again, but I love talking about some ways on how to do that as a retailer. I like, and you know, I've heard before like reach out to them and talk to them, that sort of thing. But you specialize in this. What are some things you would recommend as far a retailer out there? George (01:25): Great question. You'll, you know, let me tell you first. What I see people do and when I see people do is they chat with their friends. First of all, I was like, Hey, if I built this, would you buy it? I'm like, Oh brother, you know, you gotta you gotta get some real opinions. Uh, but you know, the interesting thing is it's so easy to do this, but so few people really kind of make it a priority and that, that astounds me. So one of the things that I like to tell folks is, look, you got to remember that people don't search using the physical aspects of the product. People don't search for, you know, I need something that's so many inches tall and so many inches wide, et cetera. People search for the need that they have or the problem they're trying to solve.

John GhiorsoCEO of Orca Pacific Bio: John Ghiorso is the founder and CEO of Orca Pacific, a Seattle-based agency focused exclusively on helping brands sell on Amazon. He started the agency about 12 years ago and now manages over 100 top brands in a variety of product categories. After 10 years of studying Amazon, Mr. Ghiorso has earned a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in prestigious publications like The Wall Street Journal, Forbes, Vox, Modern Retail, and Digiday. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.orcapac.comhttps://www.linkedin.com/in/johnlouisghiorso/https://www.linkedin.com/company/orcapacific/ Transcript: Charles (00:00): In this episode of The Business of eCommerce. I talk with John [Ghiorso] about how to grow your Amazon business in 2020 this is the business of e-commerce, episode one 16. Welcome to the business of eCommerce. The show that helps eCommerce retailers start, launch and grow their eCommerce business. I mean host Charles Palleschi and I'm here today with John Ghiorso. John is the founder of Orca Pacific. A Seattle based agency focuses exclusively on helping brands sell on Amazon. You started the agency 12 years ago and is now managing over a hundred top brands and a variety of product categories. I asked John on the show today to chat about how you can optimize your Amazon listings in 2020 so, Hey John, how are you doing today? John (00:48): Good, good. How are you Charles (00:49): Doing well, thanks for coming on the show. I love the topic. Kind of the all Amazon stuff right now. Lot of retailers are either on Amazon or moving to Amazon, thinking about selling Amazon. So everyone's, everyone's kind of somewhere touching on Amazon right now. So I love the kind of top, Whoa, just how to grow that. So do you guys normally work with, so you work with brands, but is this just brand selling their own products or what kind of retail is typically do work most with, John (01:22): Yeah, sure. So you know, our, our, our primary client archetype is a branded manufacturer, but we also work with distributors, retailers, direct to consumer brands. So it, it kind of runs the gambit. In terms of folks reselling other brands, products, reselling white label, private label products or you know, sort of traditional national brands. So really, you know, our clients are essentially entities that are trying to increase their sales top line growth on the Amazon platform. And kind of the, the simplest way of saying it. Charles (01:56): Okay. So if you're a white label brand [inaudible] white label retailer you could still get some value out of, basically you should have stopped listening at this point. They can get some value out of these types of things. Yeah. Hopefully. All right. So are we talking when you typically kind of start working with someone, are they already on Amazon? Are they competing for the buy box or are they competing to shop at a search or where's a good place to focus? John (02:21): Yeah, so primarily they're, they're going to be competing in, in search. I mean competing to win the buy box is it's certainly a game that we play, but our primary goal is to drive more demand for a given product. So, you know, then there's kind of the secondary consideration. Is that demand going to you? Are you the, the seller that winning the buy box? I guess the way we look at the platform primarily is our sort of assumption is that you will be winning the buy box. And then you know, we're really trying to drive demand for the product. Overall if there's, if there's lost by box issues or competitive by box issues, we see that as a problem that needs to be solved, but more of kind of a shorter term consideration. And then longer term macro is, is really how to,

Rich GoldsteinPatent Attorney Bio: Rich Goldstein is a patent attorney that helps Amazon sellers to protect their products and brands. He has obtained more than 2000 patents for his clients and is the author of the American Bar Association’s "Consumer Guide to Obtaining a Patent”. Rich is passionate about helping Amazon sellers to become ‘patent savvy’ so that they make good business decisions and protect themselves while avoiding problems with other sellers. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: goldsteinpatentlaw.comBook: The ABA Consumer Guide to Obtaining a Patent Transcript: Charles (00:00): In this episode of the business of eCommerce. I talked with rich Goldstein about using patents to protect your products. This is the business of eCommerce. Episode one 15 Charles (00:15): Welcome to the business of eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I mean it was child's plus ski and I'm here today with rich Goldstein. Rich is a patent attorney that has helped Amazon sellers protect their products and brands. He has obtained with the 2000 patents for his clients and he's authored a book for the American bar association called consumer's guide to obtaining a pattern. I just listen to the show tonight to chat about how you can use patterns, connect your products and Amazon listings. So, Hey rich, how are you doing today? Doing well. I'll ask him to have your show. Thanks for coming on. I love the, this is one of the topics we don't talk about often enough and I feel with especially a lot of Amazon sellers, they don't really get enough exposure to kind of how to protect themselves legally. Charles (01:02): With this, right. So you do a lot of work with, is it mainly Amazon folks or is it all kinds of just private label in general? What do you kind of focus typically? Well, I've been working with entrepreneurs for 25 years and the last few years it's been very much e-commerce, Amazon entrepreneurs. And and yeah, I, I agree with you totally. I think patents is a topic that Amazon sellers at e-commerce people don't focus on enough. And I think it's the thing that could have the biggest impact on their business that they probably know the least about. So it is something that Richard (01:37): It's very important to talk about. I think it's very important for Amazon sellers to learn about and just to get a reasonable level of competence with how patents work and, Charles (01:47): And how to better utilize it in their, in their business. Okay. Yeah, I see this a lot. And also this is my, I have a childlike understanding of how the legal system works, but the difference between patterns and trademarks, cause I know trademarks is also another big thing, especially on Amazon. How does, how does a trademark play into that? So do you need a, do you need a patent to get a trademark or are they not at all related? Richard (02:13): They are not at all related. There are different subject matter altogether. And so when you think patents think products like product ideas themselves, the way a product functions, the way product looks, that's what a patent could be used to protect. Trademarks on the other hand offer branding. Okay. So you know, trademarks are for the, the name that you use to sell your product, the logo that you have. And in general they protect Charles (02:46): Different types of things so they serve different purposes. Okay. I see. So in which case, let's say you're selling an Amazon if you're doing any sort of private, would that be the time when you want to look at pattern or is it, if you're completely producing a new product from the ground up, like when would you cross the line of being, you know, wine, that kind of protection? Richard (03:09): Yeah, I mean in general, if you, if you're white labeling

Chris BrewerCo-Founder of OMG Commerce Bio: Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 2-3% of all Google Partner agencies worldwide. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. He currently manages inbound inquiries and acts as a strategist for OMG Commerce clients. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising company and direct mail publishing company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 24 years. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://omgcommerce.com https://facebook.com/chrisbrewermarketerhttps://chrisbrewer.cohttps://twitter.com/momarketer Transcript: Charles (00:00): In this episode of the business e-commerce. I talked with crisper about the best practices when working with a marketing agency. This is a Busby commerce episode one 14 Charles (00:16): Welcome to the business of eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Polaski. I'm here today with Chris brewer. Chris is a cofounder of OMG commerce, a digital e-commerce agency. OMG commerce is a Google premier partner that places them in the top two to 3% of all Google partner agencies worldwide. I asked Chris to the show today to chat about what are the some of the best practices when working with an agency. So, Hey Chris, how are you doing today? And I'm fantastic. I am enjoying the winter weather where I'm located, which right now is Missouri, but soon we'll be back in sunny Florida. So enjoying both places. Yes, Florida traveling down there actually next week for a [inaudible] to see some family and it is fantastic getting out of the Northeast. Same thing with the winter weather. Charles (01:13): So this, this timing is very good for that. So great to, great to have you on the show though. It's super interesting talking about kind of the whole agency side. Right on. So this is episode one 14. It was one 11. I talked to John from credo all about hiring SEO agencies, kind of the initial how to find the agency, how to hire. And it's a super interesting show. So sticking, you know, there's a lot, you guys do it with agency work on how to actually the work with the agency and also kind of were talking before the show, how to fire the agency is also kind of another thing and just how to and your relationship, let's say with an agency, it's laid a different way. So I guess first, you know, tell me a little bit of your experience kind of as you are. Charles (02:01): You're on the agency side, right? So you guys absolutely. Yup. Yup. We're on the agency side. So we've been hired and we've also been fired. So I got, we got both ends of the spectrum covered, but you know, seriously for about 10 years, my business partner, Brett Curry and I was pretty well-spoken on around the circuits and events and has his own podcast as well. He and I have grown this agency mainly focusing on Google services, search shopping, YouTube and display. And then also in the last couple of years, Amazon as well and have a team. It's getting close to 40 people, which is just mind boggling to me. But you know, I'm, I'm fielding personally two to three leads a day. And on the hiring side, I'm on the other side of that. Right. Like your other podcast that talking about how to hire, I'm on the other side of that because people are hopefully have done their homework before they've called us and then we're engaging with those brands. Charles (03:02):

Joanna WiebeFounder of Copyhackers Bio: The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: CopyhackersCopyhackers Twitter Transcript: Charles (00:00): In this episode of the business e-commerce. I talked with Joanna Wiebe about how to write e-commerce emails. This is the business of e-commerce. Episode one 13. Charles (00:15): Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Polaski, and I'm here today with Joanna Wiebe. Joanna is the original conversion copywriter and founder of copy hackers. She teaches a world of digital marketers in both SAS and eCommerce. How to get to yes, using little old words. I just started the show today to talk about what are the best practices for sending e-commerce emails. So, Hey Joanna, how are you doing today? Doing good. I love the topic of writing e-commerce emails, right? I've heard you speak in person a few times, so hear you have some experience writing emails. So what do you guys do? So what do you guys do at copy hackers? Joanna (01:01): Yeah, sure. So, well, there's two sides of the Copyhackers business. One is the, basically the front of it, which is free and paid content. So we have a very active blog and video tutorials that we do. On helping, our real mission is to help entrepreneurs, whether that's like a startup founder or somebody who's running their own small service business, like a freelancer basically get their word out there. So there's a lot of people who [inaudible] want to write better copy because they understand copies or online sales person, but it can be a very murky sort of thing to figure out. So our job is to help people that you're out how to do that. And we did that with free and paid content. But the way that we make up the free and paid content is we work with not only in our own business on optimizing copy, but with clients as well. On, on doing the things we're talking about right now. So testing emails that actually convert in this current world. Not just old ideas for email, but what's new, what's happening, what used to work that doesn't seem to work anymore, things like that. So we have the two sides, the training business, which is free and paid, and then the agency side. Charles (02:16): Got it. Okay. So you guys focus mainly on the transactional email side of the promotion legal side. Joanna (02:23): So mostly like just coming up with a better email strategy for people, which largely focuses on segmentation first, but also like where are these communications coming from? What are they saying? What should they be saying? Most people we find, you know, there's a lot of emails in play, like transactional emails, but the transactional email was set up by the person who set up the tool in the first place. So they tend to like, Oh, I'll just write something quickly for a transactional email, which is a fine starting point. But there's a lot you can do with a transactional email, just like there's lots of, you know, promotional emails. So yeah, lots room to optimize in there for both, for everything, including outside of eCommerce. You know, the SAS world has triggered emails galore based on what you do or don't do. So there's a whole world, let's stop to the right for now. Charles (03:12): Yeah. It's one of those things where I feel like even the water has got a little muddy, right? Where even transactional emails still have a little promotional content in them. So it's something you can almost do both together. I've kind of found, Joanna (03:24): Yeah, there's room in transactional emails. Of course there's like rules with these

Paulina MassonFounder of Shopkeeper Bio: Paulina is an Amazon seller and a founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://shopkeeper.comhttps://www.linkedin.com/in/paulinamasson/ Transcript: Charles (00:00): In this episode of the business e-commerce. I talked with Paula Masson about pricing strategy. This is a business of eCommerce. Episode one 12. Welcome to the business e-commerce, the show that helps eCommerce retailers start launch and grow their e-commerce. Miss us. I'm your host, Charles [inaudible] and I'm here today with Paulina Mahsan. Paulina is an Amazon seller and the founder of shopkeeper. She calls herself a numbers girl. Her favorite topics are optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. I started the show today to chat about how you can tweak your prices to make more sales to eCommerce products. So, Hey Paulina, how are you doing today? Paula (00:44): Hey Charles, thanks for having me on. Charles (00:46): Yeah, it's awesome to have you on. I love the topic of pricing strategies. I feel like it's one of those things that once you kind of established it's a very easy way of just increasing that profit margin on what you already have by like just some strategies. It's one of those things, it's very easy to just optimize. And if you're already getting X amount you can kind of squeak up to more margin. So it's a very cool topic for retailers. How'd you, how did you get into this? So you originally an Amazon seller, right? Paula (01:15): Yeah, I'm actually a software developer by background, so I am quite technical in nature. So all technical people like the numbers and I'm one of them. And so I liked math, I liked the calculus, you know, those types of things. And so I became an Amazon seller first and then I decided to build this little software for myself on the side that now became a successful commercial product called shopkeeper. But while I was doing that, I researched a lot about different fees that were not like explained. And I usually, if you get some fee charged on Amazon, it's not explained anywhere very much. Like for example, compensated underscore clawback, like what is this, you know, compensate a glove. Like, and it's not even in the help files and supports is not so helpful. So I've been researching a lot about numbers that are to do with Amazon and then eventually I just drifted out into optimizing my own pricing because that's also a numbers related and started looking into different psychology things that I could use for my prices. So I actually experimented quite a bit with that and I could share with you some of the learnings that I have and what I had tested them, what worked for me and what worked for other sellers when I shared with them as well. Charles (02:27): Yeah, that'd be great. Paula (02:29): Cool. So basically I guess I would start with the big picture first. I'll just tell you two sentences. The big picture, the big picture is that when you think about your pricing strategy, it's not enough to just, it's not the flow that you first create a product, then you publish it on Amazon, create the listing, ship it to Amazon, and then you sit there and think what price I should put. Actually the price strategy should start before you even go design your product. And the reason I save is because there are different of buyers that you can actually target. So there's been research done for general e-commerce and online research has discovered that there are three general types of buyers. One is called screws, those bargain hunters. And the other type is the luxury spenders. So the big spender, and then there's this middle somewhere,

John DohertyFounder of Credo Bio: John Doherty is the founder of Credo, where they connect businesses with the right marketing provider from Credo's exclusive network. Since 2015 they've helped over 3,000 brands, including some of the world's most well known, work with great marketing firms. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.getcredo.comhttps://twitter.com/dohertyjfhttps://twitter.com/getcredo Transcript: Charles:                        00:00                In this episode of the Business of eCommerce. I talked with John Doherty about how to hire an SEO agency. This is a business of eCommerce, episode one 11 welcome to the business of eCommerce to show the helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with John Doherty. John is the founder of Creo where they connect businesses with the right marketing provider from cruise exclusive network. Since 2015 they've helped over 3000 brands work with great marketing firms. I asked John on the show today talk about what you should look for when you're hiring an SEO agency, so Hey John, how are you doing today? John:                            00:44                Good, Charles, how are you? Thanks for having me on. Charles:                        00:46                Yeah, great to have you on. Super interesting to talk about this side of SEO, right on working with a consultant and how to actually kind of do like the high level of when you should be doing it, if she should be doing it, and kind of all the strategy around that. I've talked to a bunch of guests in the show on kind of the tactical SEO, but this is kind of a different level, right? You kind of focus more on when to work with a consultant, how to work with them. Is that kind of what you guys focus on at credo? John:                            01:14                Yeah, yeah, exactly. So I actually come from the SEO world. I've been in SEO doing SEO for about a decade now for the last four years has been helping companies basically find the right firm to work with through credo. And so really I've kind of more from like being in the trenches, tactical, that sort of stuff. I can still do SEO quite well, but I find a lot more interesting on the business side. How do people do a good job of hiring for for SEO, for digital marketing? Really? you know, I've learned a lot of lessons over the years. You know, my background is I worked, I worked agency side couple agencies. I worked in house for a couple of years with Zillow and then I've also been a solo consultant and then seem 3,500 plus companies come through creative looking to hire. So I've talked to a lot of companies. John:                            01:53                I've seen a lot of companies sign with firms and in a lot of companies not signed with firms. I've seen companies signed with the wrong firms. And so it's a, you know, I've seen people hire the wrong type of, of firms so it consultants have an agency or vice versa. And so yeah, I learned, I learned a lot of lessons and it's something not a lot of people talk about. And I think it's something that we should be talking about more, especially in the digital space as we're growing companies. Because once you get beyond just you and you found product market fit or you're starting to get some traction with your eCommerce company then it's a, you know, basically the question becomes how do I scale it more? And doing that well is really, really hard. And as we were talking about offline, that like, you know, this stuff is really hard and so whatever I can do to help people do it better and give them kind of more signal in a very noisy world I love to do that. Charles:                        02:36                Yeah. Sq is one of those things too where if you're hiring some external, they don't really,