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Dans cet épisode, Amandine Poulin Head of Product Growth chez le Permis Libre nous partage son retour d'expérience au sein d'une startup qui vise la rentabilité en 2024.Le Permis Libre, c'est une auto-école en ligne qui vous permet de passer simplement votre code et votre permis. L'entreprise existe depuis 10 ans, elle compte aujourd'hui 60 collaborateurs et a fait 17M€ de CA en 2023.On aborde ensemble :Sa méthode pour remettre à plat une stratégie marketingComment restructurer ses équipes en interne ?Son plan d'actions avec un budget marketing divisé par 2Comment améliorer les synergies entre les équipes Growth et Product ?__________
Over 100 episodes of the podcast, we've talked to people who have made it big in real estate. When you have enough of these conversations, certain patterns become clear. You realize that the most successful people are just different. They know with crystal clarity what matters and they clear everything else out of their way. They are aware of the opportunities in front of them and they go after them with no excuses. They have a different relationship with time and how they spend it. Many of the successful people we've talked to have also beat tremendous odds to get to where they are today. From immigrants and survivors of tragic events to bestselling authors, we've learned a lot from the incredible people we've featured. In today's special 100th episode, we take a look back at some stories that really impacted us over the course of the podcast (so far) and what we took away from the guests we featured. We shared insights on: What we can learn from people who survived and thrived after tragedy How to avoid taking things for granted The valuable lesson we can all learn from immigrants Our favorite takeaways from bestselling authors Episodes Highlighted Arnold Desena Samantha Tov Bobby Wright Herve Kidiadi Colin Mullane Parminder Singh Rory Vaden Jay Papasan Guest Bio Bobby Wright serves as the Director of Product Growth at Real Producers, a platform dedicated to connecting top-producing real estate professionals. In this role, he focuses on expanding the brand's reach and enhancing its offerings to better serve REALTORS® and industry vendors. Beyond his work with Real Producers, Bobby is also the Director of Product Growth for BeLocal, a platform that supports new movers nationwide. Prior to his current positions, Bobby owned REAL Producers of Columbus Magazine from 2015 to 2020 and served as a Publisher at N2 Publishing during the same period. Connect with Bobby on LinkedIn. About Your Host Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting. Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com
Four Levels of Product Growth The first level is sales. You hire salespeople who sell the product to customers by sending emails, visiting, calling, etc. While sales activity is critical in business, scaling is limited because you need more salespeople to sell more. The second level is marketing. Marketing activity is physical and digital, such as distributing flyers, launching TV commercials, advertising on social media platforms, and digital advertisement. It increases name recognition and gains potential customers. The third level is product development. A great product increases customer satisfaction, attracts more loyal customers, and generates word of mouth. This approach is longer-term than the previous ones, but it reaps more significant rewards in the long term. Peter Thiel, the co-founder of Paypal and a billion investor, says product is more important than marketing and sales in his book “Zero to One.” The fourth level is human development, a long-term strategy for big rewards. Software products are created by humans, so developing employees is crucial. John C. Maxwell, the author of The 21 Irrefutable Laws of Leadership, says, “If you grow a leader, you can grow the organization. If you don't, you can't. A company cannot grow throughout until its leaders grow within.” How to connect with AgileDad: - [website] https://www.agiledad.com/ - [instagram] https://www.instagram.com/agile_coach/ - [facebook] https://www.facebook.com/RealAgileDad/ - [Linkedin] https://www.linkedin.com/in/leehenson/
In this week's podcast episode, Akash Gupta delves into the concept of Product-Led Growth (PLG), exploring its definition, misconceptions, and the seven essential layers that contribute to a successful PLG strategy.Featured Links: Follow Aakash on LinkedIn | Aakash's Product Growth website | 'What we learned at Pendomonium and #mtpcon Raleigh NC: Day 2' feature by Louron PrattOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.
Algolia is powering up with AI to provide users with intent-driven results. In this episode, guest host Brendan Cameron is joined by Nick Vlku, VP of Product Growth at Algolia. They examine AI-driven search tools and personalized support, the future of search with AI, and more! Learn how Algolia and Americaneagle.com can guide your AI implementation journey, driving traffic and delivering impactful results. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Tim Ahlenius: LinkedIn // Twitter Brendan Cameron: LinkedIn Nick Vlku: LinkedIn Resources: Algolia | Algolia Search Implementation & Optimization Services
Listen to the Mission Matters Future of Future of CPG Growth Summit coverage. In this episode, Adam Torres interviews Pat Turpin, Senior Advisor and Board Member to CPG companies, Bruce Cardenas, Brand Champion at Legendary Foods, explore trends in Ecomm and Product Growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
Mental Health in the Workplace is important. Paige, the Head of Product Growth, Behavioral Health at EverHealth sat down with Nilam, a Physician Associate at Mindful Care to discuss how providers can deliver effective mental health care to their patients, and the importance of mental health resources in the workplace.
Discover the four critical phases of product lifecycle management and learn how to navigate each stage successfully. In this comprehensive guide, we break down:MVP: Building your initial product and finding market fitGrowth: Scaling teams and features effectivelyMaturity: Optimizing operations and maintaining market positionSunset: Managing decline and transitioning strategiesFor each category, we explore:Team composition and changesEvolution of Product strategiesWhat gets handled (and what does not)Strategic decisions made during transitionsJoin Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel for a podcast sure to be perfect for product managers, agile coaches, and tech leaders looking to understand how team dynamics and product strategies evolve throughout a product's lifecycle.#ProductManagement #AgileMethodology #ProductLifecycle #ProductStrategy #ProductDevelopment #MVP #ProductGrowth #TechLeadership #ProductMaturity #ProductSunset= = = = = = = = = = = =Watch it on YouTube= = = = = = = = = = = =Subscribe on YouTube:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)
Listen to the Mission Matters Future of Ecomm and Product Growth Summit coverage.In this episode, Adam Torres interviews. Allen Finkelstein is the CEO and Founder of The Anecdote Group, Bob Meers, CEO of Better for All, Charlie Hanna is a Principal at Marcy Venture Partners (MVP), explore trends in Ecomm and Product Growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
Thorsten Roth, now a Product Lead at Dynatrace, began his journey as a Technical Product Manager in 2013. Over the past decade, collaboration has been the keystone of his growth—whether through clear communication, building strong relationships, or leveraging his sharp technical expertise at the core of Dynatrace Platform. In this episode, Thorsten unpacks what makes the Product Manager role at Dynatrace unique, the critical role PMs play in driving innovation, and why collaboration skills are so essential. He also provides insights for aspiring PMs, including what you should know before applying and how the focus areas within Dynatrace's PM team are structured. We also explore Thorsten's decision to leave Dynatrace after eight years for a CTO role at an Austrian scale-up—and his eventual return a little over a year later. What led him to come back, and what did he learn from this experience? Tune in to find out. Where to find us: Connect with Sue Quackenbush on LinkedInConnect with Thorsten Roth on LinkedInDiscover the opportunities at Dynatrace and take your career to the next level: careers.dynatrace.com
We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers. Join Matt and Moshe as they explore with Aakash:How he got to Product ManagementHis first experience with a real Product Analytics productHow he researched the industry for the post What he discovered on the way about these products and some key differentiatorsSome of the niche products in the marketHow the different tools are adopting AIHow startups can utilize these toolsHis prediction on who will winThe power it gives product managers, and especially Product Growth ManagersInsights into the role of Product Growth ManagersAnd so much more…You can connect with Aakash at:LinkedIn: https://www.linkedin.com/in/aagupta/Product Growth newsletter and podcast: https://www.news.aakashg.com/LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKwYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
In this conversation, Reetika Fleming, Executive Research Leader at HFS, talks with Abhijit Shroff, Head of Product Growth at Soroco, about how interaction data can be used in large enterprises to achieve a number of business and technology transformation goals and how Soroco's Scout product is evolving along with advancements in AI and data, expanding its use cases with strategic clients. You will learn: Interaction data is essential for understanding how businesses operate. However, many organizations need to pay more attention to its value. AI models can transform complex and noisy interaction data into actionable insights. Generative AI can document processes in a way that is easy for humans to understand. By comprehending user interactions, organizations can optimize software usage. Disconnection debt may cause inefficiencies in various processes. Organizations must measure the ROI of generative AI, ensuring that data drives new technology adoption. Interaction data provides behavioural aspects of how teams interact with software to drive business operations at scale across a large enterprise and help them optimize them. Also, read the associated Market Vision Paper titled, Using AI to illuminate “the dark side of the moon” here: https://www.hfsresearch.com/research/using-ai-to-illuminate-the-dark-side-of-the-moon/
In this episode, Carlos Gonzalez de Villaumbrosia interviews Justin Kim, Vice President of Product at Vimeo.Vimeo, founded in 2004, has evolved from the "hipster's version of YouTube" to a leading SaaS video platform for businesses. Now a public company, Vimeo boasts over 300 million users and more than 100 billion video plays.Justin drives Vimeo's platform strategy across essential areas like payments, trust and safety, integrations, monetization, and identity and access management. Before joining Vimeo, he spent nearly 12 years at Amazon, where he led the AWS Commerce Platform.In this episode, we explore Vimeo's transformation from a consumer-focused video discovery product to an enterprise video platform. We delve into the challenges of replatforming, the power of third-party integrations for boosting user retention and ecosystem growth, and the future of video technology, including generative AI in video creation.What you'll learn:Justin's approach to platform as a product and driving business outcomes at Vimeo.The challenges and strategies involved in replatforming complex systems.How to prioritize features and integrations in a platform product environment.The future of video technology and Vimeo's positioning in the evolving landscape of generative AI.Key Takeaways
It seems like some people “have all the luck” when it comes to intelligence, charisma, and good looks. Ball all that up, throw in the fact that this show subject is the greatest quarterback to play in the NFL, and you have the ever-charmed, often-despised, Tom Brady. Brady went from a low-level draft pick out of Michigan to the elite player we all know, who holds the record for most Super Bowl victories and is considered the GOAT of pro football. But his controversies haven't avoided the headlines. What was it like when his girlfriend found out that his recently dumped girlfriend was pregnant? What was it like in the Brady household growing up? And many fans have had their hearts ripped out of their chest by this man? We'll dive into all this and more in the Tom Brady episode of AHC Podcast. Intro Music Credits: FAYZED - CALLING [ TRAP BEAT ] [ HIP HOP&RAP ] INSTRUMENTAL [ FREE NO COPYRIGHT MUSIC ] https://www.youtube.com/watch?v=RbtDAFjya7Y https://creativecommons.org/licenses/by-nc-sa/3.0/ Support FAYZED: Soundcloud: https://soundcloud.com/fayzed/tracks Spotify: https://open.spotify.com/artist/4Mimpitmj37SlrxLkLrT4Q?si=g7LyNhySSx6V5kbqveshIg&nd=1&dlsi=39df59d020314808 Citations: Cardoza, R. (2024, May 9). Tom Brady and Bridget Moynahan's relationship timeline: From surprise pregnancy to co-parenting. Page Six. https://pagesix.com/entertainment/tom-brady-bridget-moynahan-relationship-timeline/ Copeland, N. (2023, February 2). Brady: A career built on controversy. The Kirkwood Call. https://www.thekirkwoodcall.com/sports/2023/02/02/brady-a-career-built-on-controversy/#:~:text=He%20often%20gets%20questioned%20on,can%20agree%20is%20not%20normal. Dondero, M. (2018, June 18). Intern Tom Brady was also elite, former bosses say. WPRI.com. https://www.wpri.com/sports/new-england-patriots/intern-tom-brady-was-also-elite-former-bosses-say/ Gaydos, R. (2020, April 8). Tom Brady discusses indulgences as High Schooler and reason why he stopped partying. Fox News. https://www.foxnews.com/sports/tom-brady-indulgences-high-schooler-reason-he-stopped Gupta, A. (2022, February 20). Lessons from Tom Brady - from high school bench to 7 super bowls. Product Growth. https://www.aakashg.com/tom-brady/ Lamare, A. (2024, May 7). Tom Brady and Gisele Bündchen's relationship timeline. People.com. https://people.com/sports/tom-brady-gisele-bundchen-relationship-timeline/ Martin, A. (2022, December 11). How Brady's childhood friends in San Mateo remember NFL legend. NBC Sports Bay Area & California. https://www.nbcsportsbayarea.com/nfl/san-francisco-49ers/how-bradys-childhood-friends-in-san-mateo-remember-nfl-legend/1446254/ Reiss, M. (2017, August 4). Beer-chugging, cliff golf and pranks: Tales of Tom Brady at 40. ABC News. https://abcnews.go.com/Sports/beer-chugging-cliff-golf-pranks-tales-tom-brady/story?id=49044884 Wikimedia Foundation. (2024a, November 10). Deflategate. Wikipedia. https://en.wikipedia.org/wiki/Deflategate Wikimedia Foundation. (2024b, November 12). Tom Brady. Wikipedia. https://en.wikipedia.org/wiki/Tom_Brady
What is localization... and what does it mean for testing?
How can product leaders navigate product growth and communication challenges? In this episode of Product Talk hosted by Barbara Bermes, Atlassian Fmr Head of Product Jens Schumacher speaks on building a strong product culture, navigating communication challenges, and implementing effective decision-making frameworks to scale a successful SaaS business. Discover strategies for managing stakeholder expectations, leveraging data to drive product decisions, and fostering a collaborative, customer-centric approach to product development.
Today on the show, we have Gaurav Vohra, Head of Product Growth at Superhuman.In this episode, Gaurav shares how Superhuman transitioned from a solo (single-player) tool to a powerful team-based (multiplayer) product, enabling them to break through their growth ceiling.We explore the deliberate strategies behind Superhuman's shift to team use, including the challenges of adapting a high-quality, individual-focused product for broader team functionality. Gaurav discusses the key product changes that made Superhuman invaluable for entire teams, creating new growth pathways and expanding Superhuman's market reach.Mentioned ResourcesSuperhuman Oliver Wyman ReportiveMohannad Ali HotjarAppleKingstonSlackNotionWiki Slack Connect HubSpotSalesforceChatGPTNetflixSpotifyDuolingo Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Aakash Gupta writes the Product Growth newsletter for over 140,000 subscribers and hosts the Product Growth podcast, where he helps product managers, product leaders and aspiring product managers.In today's episode:Aakash's journey to newsletter successThe 7 steps to follow to become an AI Product ManagerAakash's tips on growing your network and audience—Aakash's contact info:• LinkedIn: https://www.linkedin.com/in/aagupta• Product Growth Newsletter on Substack• Product Growth Podcast on YouTube —Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: (00:00) Preview(00:49) Intro(02:01) The growth of Product Growth (07:32) Step 1: Shape your content diet(12:55) Step 2: Take relevant courses (20:25) Step 3: Gain hands-on experience (23:46) Step 4: Structure your portfolio(26:25) Step 5: Network (36:38) Step 6: Snag interviews(41:14 ) Step 7: Ace the homework and interview (50:52) Final thoughts Useful links from the episode:AI for Everyone by Andrew NgJeff Su's YouTube channelDwarkesh Patel's PodcastSVPino on YouTubeFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling
In this episode, Aakash Gupta shares his journey from a tech-savvy kid in Kalamazoo, Michigan, to a successful product manager and creator in the Product Growth space. He shares his tough feedback experiences, how he's been able to overcome imposter syndrome, and how building a failed startup impacted his career. Aakash emphasizes the importance of self-care, emotional intelligence, and supportive mentorship in navigating corporate roles and leadership challenges. Aakash opens up about:How the collapse of a startup with 350k users reshaped his career and mindsetGetting specific feedback from a CMO that rattled his confidence Navigating a sticky situation when a team member on a PIP attempted to turn the entire company against him Things to listen for:(00:00) Intro(01:03) Aakash's journey: From VP to Creator(03:08) Debate skills shaping his product career(05:29) First SaaS job building sports tools(08:07) Lessons from his failed startup(12:26) How mentorship changed his mindset(14:17) Tough feedback from a CMO at Threadup(16:33) The role of emotional intelligence in leadership(28:08) Handling a difficult pip situation(37:01) Dealing with imposter syndrome(44:06) Personal habits for productivity
Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company. Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership. Links LinkedIn: https://www.linkedin.com/in/gotothepark/ LogRocket Profile: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/ 6 lessons in scaling a product from zerp to $25M ARR: https://static1.squarespace.com/static/540b2e54e4b029a48854f368/t/6700497bffe76e24dde73b84/1728072060103/6Lessons.pdf Chapters 00:00 Intro 01:40 The challenges of digital product management 04:51 The evolution and popularity of product management 08:27 The importance of focus and consistency in product leadership 13:22 Hiring and team dynamics in product management 17:53 Transitioning from founder to product leader 24:46 Finding the right leadership for scaling 26:21 The Importance of the “bounce back” factor 27:09 Navigating Founder Mode 37:19 Balancing rigid and flexible product roadmaps 45:37 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Michael Park.
Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers. Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it. Links LinkedIn: https://www.linkedin.com/in/aagupta/ Product Growth website: https://www.news.aakashg.com/ Substack: https://substack.com/@aakashgupta Medium: https://aakashgupta.medium.com/ Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl Founder Mode by Paul Graham: https://www.paulgraham.com/foundermode.html Law of Shitty Click-Throughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aakash Gupta.
In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8 years of expertise in driving customer acquisition, retention, and revenue growth for retail products in the financial services industry. Before joining Simplii Financial, she was the Senior Marketing Manager at President's Choice Financial and CIBC, as well as the Marketing Director at S.E.E.D.S. (Science for Life), a non-profit science education organization based in Toronto.
In this episode, Ashok Sivanand sits down with Aakash Gupta, a former VP of Product at Apollo.io and now the author of the popular newsletter, Product Growth. Aakash shares his journey from being a computer science enthusiast to working at Apollo.io and eventually venturing out on his own. His insights on pricing strategies and the problems facing startups in our current economy are invaluable. Aakash and Ashok also discuss how layoffs in the tech industry have made product jobs harder to get and what you can do in your interview to break through and land your dream job. We also get to learn about his his amazing newsletter, Product Growth and upcoming book, which are geared toward helping product managers and startup founders succeed. Inside the episode... • Aakash Gupta's early interest in computer science and transition to product management. • The growth strategies that propelled Apollo.io's success. • The importance of a strong freemium model and viral word-of-mouth growth. • Insights into the free-to-paid conversion and user activation. • Aakash's newsletter and book, aimed at helping product managers and startup founders. • The evolution of product management roles and navigating career transitions. • The benefits and challenges of targeting different customer segments (SMB vs. enterprise). Mentioned in this episode... Apollo.io - A product known for its data services, which acts as a comprehensive database for sales and marketing teams. Apollo offers a robust freemium model and focuses on a viral word-of-mouth growth strategy . ZoomInfo - An incumbent in the data services space, competing directly with Apollo.io by integrating with large enterprise CRMs to provide extensive contact data . Product Growth Newsletter - A paid newsletter by Aakash Gupta that delivers in-depth research on product management topics, aimed primarily at startup founders and product managers. The Ultimate Guide to Getting a PM Job - Aakash Gupta's book designed as a comprehensive guide for aspiring product managers, which is updated regularly to provide the most current insights and strategies. ChatPRD by Claire Vo - A SaaS product designed to help product managers advance in their careers, which has inspired Aakash to develop similar tools. Superpeer and Exponent - Platforms offering interview coaching services, particularly for product management roles, featuring experienced PMs from top tech companies . Sony A6400 Camera - A product praised by Aakash for its value and the learning curve associated with its advanced features . La Sportiva Solution Comp Climbing Shoes - High-end climbing shoes that significantly improved Aakash's climbing performance. Find Aakash on YouTube @growproduct Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@ConvergenceFMPodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow. Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence
When it comes to AI for business, can the spirit of innovation exist alongside the spirit of democracy? Can the latest tech manage to be transformative and profitable — while also being widely accessible to all kinds of organizations? This week, your co-host Ruth Zive speaks with Chris Miller, VP of Product Growth and AI at HubSpot, about AI as a force for democratization in the world of product development, marketing, and the creative arts. Chris shares his thoughts on how generative AI makes advanced technology accessible and cost-effective for businesses of all sizes, fostering creativity and innovation.join us for a discussion on:AI's role in addressing longstanding product challenges like data entry and mappingThe importance of finding and elevating an “AI champion” within organizations hoping to integrate AI into their operationsDeveloping AI initiatives to solve specific customer pain points and implement practical solutions
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
Amber takes us through her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company's innovative product development and marketing strategies. In this episode, Amber shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
Aakash Gupta is a product leader turned author and professional newsletter writer, with a huge following on LinkedIn and Twitter. He writes regularly on product management principles, and personal and career growth and recently put out an article about nailing the product leadership job search. We also recently collaborated on an article about fractional product leadership! In this interview, I spoke to Aakash about his journey into full-time content creation and some of the lessons he learned about the product leadership job search. Episode highlights: 1. The product leadership job market is slowly coming back to life It's been tough out there, and loads of amazing people have been laid off and struggled to find new roles. Some might doubt they'll ever get another job again! But there are good and great jobs available if you know where to look. 2. Many of the best jobs aren't advertised in public and relationshps are everything There's a "dark web" of networking and personal relationships, without which you might struggle to get introduced to some of the jobs. At the highest level, the majority of jobs are not posted publicly. Whether you like it or not, you need to play the game and build strategic relationships with boutique recruiters and especially investors. 3. You need to prioritise the type of job you want and it's not all about money Most people are trying to optimise for something in their new job. Maybe it's a big pay packet. Maybe it's a mission they believe in. Maybe it's the stage of company, influence and impact. There's no wrong answer, but make sure you know what you're getting yourself into and what success looks like. 4. Try to make your career look linear to land the role you want Many of us have squiggly careers and we've bounced between industries or types of company. This is fine, but if you're looking to get a job in a particular niche then you need to optimise your career narrative to tell a story about why YOU are the person for that niche. 5. Many leaders are still biased towards Big Tech employees, but you can beat the odds Some founders or business leaders will always prioritise someone with a stellar name on their CV, and this can leave people who have worked for lesser-known companies feeling adrift. However, you can take a strategic view of your job search, outwork and outsmart your competition. Contact Aakash You can catch up with Aakash on LinkedIn, or Twitter or check out his newsletter. Related episodes you should like: Connecting Product Management to Business Goals by Mastering your Product Strategy (Gabrielle Bufrem, Product Leadership Coach & Advisor) Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) How to Build Products when the Founder IS the Product (Saagar Bains, Fractional Product Leader & Former Head of Product @ The Body Coach) Landing That Perfect Role by Finding Your Inevitable Edge (Erika Klics, Job Search Strategist & Founder @ ErikaKlics.com) Supporting the Next Generation of Female Product Managers with Women in Product UK (Namrata Sarmah, Founder @ Women in Product UK & CPO @ INTO) Making our Product Teams Stronger through Building Communities of Practice (Petra Wille, Author "Strong Product People" and "Strong Product Communities") Nils Davis's Hot Take - Product Managers Need to Tell Better Stories on Their Resumes (Nils Davis, Resume Coach & Go-to-Market Consultant @ Confidence & Impact LLC) Transforming your Organisation to the Product Operating Model (Marty Cagan, Author "Inspired", "Empowered" and "Transformed")
In this podcast episode, Michelle Frechette and Corey Maass delve into their product's development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their product with platforms like WordPress. The speakers consider customer-driven feature prioritization and the importance of aligning marketing and development efforts. Additionally, they mention using an app for plant identification, highlighting the diverse applications of their product and the continuous pursuit of enhancing user experience.Top Takeaways: Value of Customer Feedback: Recording all ideas, even seemingly insignificant ones, can lead to valuable insights and features that resonate with customers. Customer demand should guide product development.Importance of Collaboration: Collaboration between development and marketing teams is crucial for creating products that meet customer needs effectively. Both teams bring unique perspectives that contribute to product success.Content Repurposing: Creating comprehensive onboarding materials, such as videos, can enhance user education and promote the product. Snippets from these materials can be repurposed for social media and documentation.Continuous Improvement: Regular updates, planning, and communication ensure alignment between team members and facilitate ongoing product improvements. Iterative development allows for flexibility and adaptation to evolving user needs.Customer-Centric Approach:Prioritizing features based on user feedback and demand ensures that the product remains relevant and valuable to its target audience. Keeping the customer at the center of decision-making drives product success and growth.Mentioned In The Show:UnsplashPictureThis appDiviCadenceInstagramWP SpeakersUnderrepresented in techWP Wonder WomanDerek AshauerAdobe LightroomWP WorldFaizan
Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world's first performance fabric dress shirt. With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a background in omnichannel retail, Kevin is not only a dedicated entrepreneur but also a loving husband and father of two.In This Conversation We Discuss:[00:44] Intro[00:55] Building a secure and reliable baby monitor[02:24] Creating a performance-fabric dress shirt[03:23] Debunking "if you build it, they will come"[04:11] Seeking technology to enhance family life[05:01] The unreliability of phone apps for monitoring[05:54] Striving to improve early parenting years[06:39] Improving novel ideas into successful products[07:16] Validating demand through actual sales efforts[08:48] Generating awareness with creative marketing[09:41] Building customer bonds with thoughtful gestures[10:33] Navigating incorrect assumptions confidently[11:04] Electric Eye: Your true Shopify expert[12:01] Finding customers where they are[12:38] Acknowledging the flaws of initial products[13:14] Valuing friends' early support in business[14:15] Benefits of membership-based relationships[15:57] The cost of building quality products[17:56] Prioritizing innovation and customer experience[18:42] Marketing challenges of one vs. multiple products[19:36] The constant influx of new customers[20:59] The power of parent-to-parent endorsements[22:16] The evolution of influencer marketing[24:53] Engaging with celebrity moms and influencers[25:36] Acknowledging the value of wholesale partners[26:29] Maintaining organic audience engagement[27:37] Cutting through the noise with authentic content[28:45] Connecting with Kevin and HarborResources:Subscribe to Honest Ecommerce on YoutubeReliable baby monitoring system harbor.co/Follow Harbor on socials instagram.com/harborsleep/Follow Kevin Lavelle on LinkedIn linkedin.com/in/kevinlavelle/Follow Kevin Lavelle on X x.com/kevinslavelleSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Diego dos Santos, Director of ‘pay-by-bank' Product Management at Mastercard. Together, they discuss product growth strategies for international software products.
In the ever-evolving world of product management, the term "feature factory" has become somewhat of an industry buzzword, often thrown around with a mix of humor and resignation. But what does it really mean to work in a so-called feature factory, and more importantly, how can product managers not only survive but thrive in such environments?In this episode, Hannah Clark is joined by Aakash Gupta—Product Leader & Author of the Product Growth Newsletter—to explore these questions.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora. Links:May's LinkedInWomen in Experimentation Summt---Tune in for an enlightening conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)
Welcome to another episode of Supra Insider. This time, we're excited to bring you our conversation with Aakash Gupta.New to Supra Insider? Subscribe to get each episode straight to your inbox
In this episode of Building Globally: Lessons in Enterprise Product Growth, our host Adam Stead is joined by Lucas Thelosen, the Head of Product, Data & AI Cloud at Google. Together they discuss the treatment of Data and AI as their own product within a business, and how Lucas's domestic-first approach to product development can benefit global growth.
Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks.In this episode, we speak with Yelena Liman, CEO and Founder of EmPro Consulting, who specializes in helping SaaS product executives challenged with underperforming products to identify and address root causes to improve business results. Yelena has a rich product management background, from organizations such as Intel and Amazon, where she contributed to several product growth initiatives. On the show, Yelena helped us first understand what Product Growth is all about, how we can tell that our organization is already there, and then, which framework to use, picking from AARRR, RICE and HEART.Come and learn with us as we covered the following:How do businesses navigate the complexities of driving product growth in today's rapidly evolving market landscapeWhat are the three metrics: AARRR, RICE, and HEART?Which companies can utilize each of them?What is each of them used for?How to solve biases in RICE?The importance of stakeholders involvement What is the context that we should use these models in?How do we know we are there, working on the right growth metrics and growing?How to collect data and analyze it to understand our growth and whether what we do is working?And so much more!You can connect with Yelena at:https://www.linkedin.com/in/yelenaliman/EmPro Consulting: https://www.emproconsulting.ca/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
Brooke is a powerhouse in the product industry. She spent six years helping scale lululemon, where she managed stores, led operations, and eventually oversaw $100 million in retail stores as the Australia/NZ Area Director. She went on to become the Country Manager of Cotton On managing over 200 stores and more than $250M in sales. From there she moved to General Manager at TOM Co, where she radically expanded their range and led the business to a successful sale. Brooke loves both big and small business, coaching startups and demonstrating her strategic scaling prowess. She's not just a leader; she's a legend in the industry, and is passionate about good business. Mentioned in Conversation: Strategies that led the growth of lululemon, Cotton On & TOM Organic The ONE piece of advice she gives to product-based businesses looking to scale Key differences in growing startups and big business (and what you can learn from each) The 8-step framework to scaling a successful product-based brands Her unique take on managing work/life balance with 2 young kids Ready to learn more? Check out our brand new program Product Uprising HERE Links Owners Collective Website Owners Collective Instagram Pru on LinkedIn
In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.
Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is a pipe dream for most teams. The problem is that you haven't figured out how to meaningfully segment your customers to do it yet.We got you. In this episode of the Forget The Funnel Podcast, Claire and Georgiana deep dive into the de facto segmentation tools that have so many teams tripping over themselves – Ideal Customer Profiles (ICP), Personas & Jobs-to-be-Done (JTBD). Walking through real-world examples, we break down when it's mission-critical to get segmentation right; your founder's intuition won't scale, your marketing and messaging are falling flat, and your product-led experiences need to pull their weight - AKA when you need to grow. Discussed:The differences between ICPs, Personas and JBTD - and when to leverage each in your decision-making. Why founder intuition doesn't scale and how a systematic understanding of customer segments is necessary for scale. How the promise of 'right message, right person, right time' is achievable and will help you grow more efficiently across marketing, sales and product. Key Moments:1:58 - Claire and Georgiana outline some of the questions that are being asked at the executive-level around the use of customer segmentation tools like personas, ICPs and Jobs-to-be-Done.3:06 - Georgiana clarifies that no one customer segmentation tool is necessarily better than another; they all have their uses in different contexts. But getting a clear understanding on what these tools mean for your business is key. 5:38 - Claire and Georgiana share their definition of customer segmentation and give a real-world example of what this means in the context of a Forget The Funnel customer, SparkToro. They then break down their definitions of ICP and personas.9:37 - Georgiana asks Claire to unpack the nuance between the customer research done by teams using personas versus the customer research done using Jobs-to-be-Done.15:02 - Georgiana unpacks in what situations ICPs are the most useful tool for SaaS product and marketing teams, and when personas make more sense. 18:25 - Claire share one of the main takeaways from the episode - that founder intuition does not scale. You can intuit your way to getting the right person, at the right time, with the right message in the early days, but eventually you hit the point of diminishing returns - where you'll then need to look at customer segmentation tools to unlock the next stage of growth. Claire shares the example of Attune to illustrate this.25:55 - The pair finish the episode by talking about the opportunity cost of failing to understand the different segments your product services - even during an economic downturn. Buy the book: Forget the Funnel book (Paperback, eBook, or audiobook) Visit the website: Forget the Funnel Connect with Claire Suellentrop on LinkedIn Connect with Georgiana Laudi on LinkedIn
In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.
On this episode of Christopher Lochhead: Follow Your Different, we are joined by one of my favorite people in the creator world, Lenny Rachitsky. A few episodes back, we posted the conversation we had on Lenny's Podcast were I also extended an invite to him for a dialogue at Follow Your Different. And now, here we are. Lenny Rachitsky specializes in deeply researched product growth and career advice, particularly for those in the startup/tech world. Lenny's newsletter on Substack is also the number one paid business Substack. Try as we might with Category Pirates, we've been unable to catch him, and I think that's great. There are some powerful learnings here for marketers, and creators, and really anybody who wants to design a legendary career, I think you're going to absolutely love this very special conversation with Lenny. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Lenny Rachitsky on Product Management and Growth Strategies The conversation begins with Christopher praising Lenny's approach to product management and growth, hailing him as the "category King." They then discuss the value of staying broad versus niche in product management, with Lenny expressing admiration for specific experts like Emily Kramer in marketing. Christopher commends Lenny for his unique, non-egotistical approach in a field filled with "hustle porn stars." Lenny attributes his success to providing genuine value rather than chasing followers. Christopher perceives a cohesive through line in Lenny's work, suggesting a continuous quest to answer key questions for founders and product builders. Lenny elaborates on his goal of addressing a broad range of questions in product management and growth, emphasizing a core focus with intersecting adjacencies like career and leadership. Creating Valuable Content through Practical Application of Ideas Lenny continues to discuss his approach on content creation, emphasizing the importance of maintaining diverse interests to keep himself engaged. Christopher Lochhead praises Lenny for incorporating varied topics into his work, appealing to a broader audience beyond the core niche of product management. From there, they explore the concept of obvious and non-obvious content, with Lenny acknowledging the practical nature of his content. Christopher notes the challenge of balancing obviousness with depth, expressing his preference for content that goes beyond the blatantly evident. Despite categorizing Lenny's content as somewhat obvious, Christopher commends him for avoiding the realm of "stupid obvious," recognizing the valuable and practical applications within Lenny's work. Lenny Rachitsky on Creating Quality Content Following up on this, Christopher questions Lenny Rachitsky on creating smart, obvious, and practical content without it being overly simplistic. Lenny attributes his success to maintaining a high bar for quality, ensuring content is not overly obvious or uninteresting. He emphasizes spending extensive time on each post, sometimes up to 100 hours, and credits his ability to dedicate full time to content creation as a significant advantage. Lenny describes a flywheel effect where initial success allows more time for improvement, creating a cycle of growth. He suggests that anyone can follow this model if they find the time and opportunities to invest in their content. To hear more from Lenny and his ideas and thoughts on business content creation, download and listen to this episode. Bio Lenny Rachitsky (author of #1 business newsletter on Substack with 500k+ subscribers) interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. Links Connect with Lenny Rachitsky! Lenny's Website | Lenny's Podcast | Twitter/X | LinkedIn
What is the secret to exponential product growth? Daphne Tideman, Growth and Startup coach, joins us on the podcast this week. She discusses Product/market fit, the importance of business/channel models, and where companies go wrong when looking to grow their products.Featured Links: Follow Daphne on LinkedIn and Twitter | Daphne's book ‘Growing Happy Clients' | Read Daphne's articles on Medium | Reid Hoffman ‘Blitzscaling' book | ‘Thriving In Hypergrowth' – Cassidy Fein on The Product ExperienceOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.
What's in store for 2024?
Alex Meredith is the co-founder of Honest, a product growth studio. In this conversation, we explore the concept of product-led growth as a business strategy. We delve into aligning a company around its product, identifying a North Star metric, and using the ICE scoring system. Tune in for insights on measuring and analyzing product performance. EPISODE LINKS: Alex Meredith on LinkedIn Honest Website: https://honestprod.com/ Elon Musk by Walter Isaacson Forbes Article on North Star Metric Growth Hacking on Wikipedia ICE Framework Customer Data Platform (CDP) Reforge Hacking Growth by Sean Ellis TIMESTAMPS: (00:02:19) Product-led growth (00:03:59) Exceptional products in product-led growth (00:08:36) The future of growth (00:11:25) The Evolution of Product-Led Growth (00:16:09) Framework, North Star Metric (00:22:27) North star metric: criteria and adaptability (00:25:40) Product Management vs Product Growth (00:26:41) Product Strategy as a Growth Strategy (00:29:28) ICE framework (00:33:34) Essential Growth Tools (00:37:10) Preferred tech stack (00:38:44) Top product (00:41:23) Transitioning from Full-time to Multiple Clients (00:43:38) Selling Product-Led Growth (00:46:38) Aligning Marketing and Product Growth (00:49:21) Learning Product-Led Growth (00:52:37) Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray --- Send in a voice message: https://podcasters.spotify.com/pod/show/elijahmurray/message
Product Discovery is the most important area for a Product Manager. That's why we have Pawal Huryn, a successful Product Manager and coach with more than 9 years of experience in the world of Product on the podcast today. In this chat with Wes Bush, Pawal explains what exactly Product Discovery is and shares his insights on discovering the best ideas, identifying assumptions, and validating them through experimentation. Along with his process, he gets into the details of how to best collaborate on Product Discovery and the team you should bring along for the ride. He also talks about the cultural shift needed to successfully implement Product Discovery in a product-led business. Highlights: 5:00: Introduction to the guest and his expertise in product management. 8:00: Definition and importance of product discovery. 14:30: The five risk careers in product management. 19:30: The cultural elements necessary for successful product discovery. 25:00: The process of continuous product discovery. 34:30: Tips for conducting experiments and analyzing results. 40:30: Managing expectations and focusing on goals in product discovery. 45:00: Final tips and recommendations for successful product discovery. About the Guest: Pawal Huryn is an author, product coach, and Product Manager at iDeals. He has more than 9 years of experience in Product, and for five years, he ran a successful startup in Poland. He's helped thousands of professionals boost their product management skills by sharing knowledge and experience in online courses, a newsletter, and social media posts. Links: LinkedIn The Product Compass newsletter
When you're leading a small growth team, every time someone leaves it can feel like a gut punch. That's what Connor Bradley, Director of Product Growth at Jobber, felt when a member of his team left at the beginning of the pandemic. And then another person exited and Connor felt lower than low.In this episode, Connor discusses the emotions he's had to go through and process while building a growth team from scratch and overcoming the struggles, unexpected and otherwise, that comes with that path. Listen in to learn how you can build more tight knit teams and form solid connections to handle the ups and downs of a career in growth.In this episode, you'll learn how:1. Approaching growth problems calmly allows you to remain focused on what's most important for your company2. Vocalizing your feelings is critical in remote work since so much non-verbal communication is lost through video calls3. Building solid relationships at work helps you overcome the common problems of growthThings to listen for:[03:33] Why curiosity is critical to growth[06:44] The period of his career Connor's most proud of [10:27] Hitting your lowest low and what comes next[14:24] Maintaining a 10,000 foot view[19:21] Advice for anyone feeling lonely or isolated[22:49] Struggling with self-doubt[26:55] Avoiding a reactive mindset[30:41] Being okay saying “not right now”Resources:- Connect with Connor on Linkedin- Connect with Andrew on Linkedin or Twitter- Learn more about Navattic- Learn more about Appcues
In this episode, join AWS Senior Product Manager, Debbie Motilewa, as she takes us on a journey through data-driven product growth. From her experience as a founder to her current role, Debbie shares invaluable strategies for acquisition, activation, retention, referral, and revenue. Don't miss the insights that could redefine your product growth game.Get the FREE Product Book and check out our curated list of Product Management resources here.
Brian Chesky is the co-founder and CEO of Airbnb. Under Brian's leadership, Airbnb has grown into a community of over 4 million hosts who have welcomed more than 1.5 billion guests across over 220 countries and regions. I had the privilege of working under his leadership, so it is a great honor to have him on the show. We discuss:• How Airbnb has shifted their thinking on product management• Why bureaucracy happens in companies, and how to avoid it• The importance of founders diving into the details• Why Airbnb moved away from traditional growth channels and what they are doing instead• Airbnb's newly released features• How and why Brian encourages his team to set ambitious goals• Why he says he still has a lot to prove—Enter to win $1,000 in Airbnb credit: https://forms.gle/UX7mWoajxhVPi9bK9—Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Eppo—Run reliable, impactful experiments—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Brian Chesky:• X: https://twitter.com/bchesky• LinkedIn: https://www.linkedin.com/in/brianchesky/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian's background(05:18) The current structure of product management at Airbnb(09:21) How fast-moving companies become slow-moving bureaucracies(12:20) Brian's thoughts on performance marketing(13:50) Airbnb's rolling two-year roadmap(15:30) Brian's journey as CEO in a growing company(18:34) Best practices for A/B testing (20:30) Who inspired Airbnb's new direction(23:18) The first changes Brian implemented at the onset of the pandemic(24:51) Why founders should be “in the details” (30:15) Airbnb's marketing, communication, and creative functions(31:38) Advice for founders on how to lead(34:15) Tips for implementing Airbnb's business methodology (38:48) Airbnb's winter release(41:47) Why Airbnb no longer has separate guest and host teams (42:38) Brian's thoughts on design trends (45:36) The importance of empowering hosts with great tools(45:57) How setting ambitious goals improves team performance (50:05) Tips for preventing burnout(56:02) Tips for personal and professional growth (58:19) Why Brian says he still has a lot to prove(1:02:58) Paying it forward(1:05:03) A fun fact about Brian(1:09:26) Airbnb's origin story—Referenced:• Localmind: https://www.crunchbase.com/organization/localmind• Config 2023 in review: https://www.figma.com/blog/config-2023-recap/• Why Founders Fail: The Product CEO Paradox: https://techcrunch.com/2013/08/10/why-founders-fail-the-product-ceo-paradox/• Hiroki Asai on LinkedIn: https://www.linkedin.com/in/hiroki-asai-a44137110/• Jony Ive on Crunchbase: https://www.crunchbase.com/person/jonathan-ive• Charles Eames: https://en.wikipedia.org/wiki/Charles_Eames• Airbnb 2023 Winter Release: https://news.airbnb.com/en-in/airbnb-2023-winter-release-introducing-guest-favorites-a-collection-of-the-2-million-most-loved-homes-on-airbnb/• Airbnb 2023 winter release reel: https://x.com/bchesky/status/1722243847751970861?s=20• John Wooden's website: https://coachwooden.com/• An 85-year Harvard study found the No. 1 thing that makes us happy in life: It helps us ‘live longer': https://www.cnbc.com/2023/02/10/85-year-harvard-study-found-the-secret-to-a-long-happy-and-successful-life.html• Sam Altman on X: https://twitter.com/sama• Alfred P. Sloan: https://en.wikipedia.org/wiki/Alfred_P._Sloan• Bob Dylan quote: https://quotefancy.com/quote/950807/Bob-Dylan-An-artist-has-got-to-be-careful-never-really-to-arrive-at-a-place-where-he• OpenAI: https://openai.com/• Michael Seibel's website: https://www.michaelseibel.com/• Y Combinator: https://www.ycombinator.com/• The Norman Rockwell Museum: https://www.nrm.org/• Rhode Island School of Design: https://www.risd.edu/• Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/• Nathan Blecharczyk on LinkedIn: https://www.linkedin.com/in/blecharczyk/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
On today's episode: When does shipping product lead to growth? Muddy Metrics Sports, exercise, health, eating, and drinking habits Connect with Brian and Jordan: Brian's company, Clarityflow Brian on Twitter: @casjam Brian on Threads: @brian.casel Jordan's company, Rally Jordan on Twitter: @jordangal Jordan on Threads: @jordangal