Podcasts about starbucks unicorn frappuccino

Today's episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren't using it in all the ways it can be leveraged in your life and business. The term gets thrown around a lot and people know some of how it works, but the nuance is so so so much more than you can imagine.  This refreshed episode, which originally aired in the fall of 2018, will introduce you to the depth that this topic can have to set you up for this Friday's episode with Mindy Weinstein, author of the book The Power of Scarcity which will absolutely blow your mind. It is so good. Within the book, she includes so much depth and nuance in a way I have never heard anyone else talk about scarcity. It's fascinating.  Today is a primer to expand your thoughts about scarcity in a way that will get you ready to continue your learning when that episode comes out on Friday. As you listen, reflect upon times in your own life where you have been pulled in by scarcity, and where you can incorporate it more into your business. Show Notes: [00:39] Today's episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren't using it in all the ways it can be leveraged in your life and business. [02:15] In traditional economics, scarcity occurs when an item has limited availability but unlimited desire for that item. This could include natural resources like oil and water or more abstract concepts like time. [02:55] Studies have proven that we see things as more valuable when they are less readily available.   [05:55] Scarcity and value are closely tied together. Our crazy brains think less equals more…even when it is kinda weird. When something is scarce it triggers our loss aversion because we don't want to miss out on the opportunity.  [08:13] Scarcity can only take effect when items are truly limited. This means not everyone gets one. [10:49] Scarce items can take on a life of their own.   [11:37] Scarcity can create a cult following, which means other people do the marketing for you. This makes the brand bigger than anything you can do on your own. [14:57] These examples from Starbucks and Disney are a combination of scarcity and availability. This is essentially capitalizing on something popular and becoming part of the craze.  [15:26] If you are going to take a shot at incorporating scarcity, know that not everything will cause an uproar of epic proportions. Sometimes there will be duds and that is ok. The question is what did you learn from them for next time? [16:50] There are some words you can use to trigger scarcity in the brain of your consumer, including: limited time, extended, custom, handcrafted, one of a kind, closeout sales, everything must go, and last chance. These terms can be added to more than products, extending into services as well.  [18:27] If you do a promotion or discount, make sure it is short term and remind people when it ends. You can also limit the quantity available and stick with it.  [20:16] Contests and giveaways can work really well for you, but there are a lot of rules and you need to make sure you play the game.  [21:37] It is easy to sound like a cheesy infomercial when you're using scarcity, so take a step back and don't get too over the top. [23:23] Scarcity and availability are another peanut butter and jelly sort of concept grouping like anchoring and relativity.  [26:15] Scarcity is a tactic that works especially when combined with availability.  [27:05] If there is not enough value they need to control the supply that is available to keep demand high.  [28:12] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Scarcity, by Mindy Weinstein What Your Customer Wants and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini What Your Employees Need and Can't Tell You, by Melina Palmer Power of Regret, by Dan Pink Top Recommended Next Episode: Availability Bias (ep 15) Already Heard That One? Try These:  The Top 5 Wording Mistakes Businesses Make (ep 2) What is Value? (ep 234) Loss Aversion: Why Getting New Stuff Is Not The Same (ep 9) The Truth About Pricing (ep 5) The Power of Regret with Daniel Pink (ep 214) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) A Behavioral Economics Analysis of Costco (ep 47) Starbucks: A Behavioral Economics Analysis (ep 73) Disney: A Behavioral Economics Analysis (ep 144) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  What is ‘Scarcity' Influence: Science and Practice (5th Edition) Narcissists as consumers: The effects of perceived scarcity on processing of product information The Top 10 Most Expensive Stamps In The World The Five Most Expensive Coins Ever Sold at Auction Costco Business Model and Their Strategy @TheRealPSL on Twitter Want a Starbucks Unicorn Frappuccino? Too bad. Most stores sold out Starbucks Coffee Rose Gold Pink Sequin 24oz Venti Tumbler Cold Cup The Rarest and Best Disney Mickey and Minnie Mouse Ears How ‘Tickle Me Elmo' Caused Holiday Hysteria Back In 1996 Have You Ever Tried to Sell a Diamond?

Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite honeycrisp apples are available. Like cotton candy grapes, these apples benefit from scarcity. Today, I break down what scarcity is and how you can apply this concept to your business. Scarcity is another concept in my lessons on behavioral economics foundations. Traditionally, scarcity is when an item is limited, but there is unlimited desire for that item. When we see something as scarce, we perceive that it has higher value. In today’s behavioral economics podcast, I will share stories and examples of how scarcity affects perceived value and how it relates with other foundational concepts like loss aversion. CLICK HERE FOR YOUR FREE DOWNLOAD! Show Notes [02:27] I love the fall, baking, and apple season. [03:12] My favorite apples, honeycrisp, are only available around certain times of the year. These apples have the benefit of scarcity, and that is what this episode is all about. [03:36] In today's episode, I break down what scarcity is and what happens in our brain when we perceive that something is scarce. I also give a lot of examples on how to implement this tactic in a business like yours. [06:00] Scarcity occurs when an item has limited availability, but unlimited demand. This includes resources like oil and water or more abstract resources like time. [06:22] We see things as more valuable when they are less readily available. [06:52] With a watch advertisement, people were actually willing to pay 50% more when they thought that the watch was scarce. [08:01] The most valuable stamp in the world, the British Guiana is valued at $11.5 million! [08:23] The first silver dollar printed and issued by the US government (called the flowing hair) sold for $10 million at auction. [09:32] Scarcity and value are closely tied together and for some reason our crazy brains think less is more. [09:38] Scarcity also triggers loss aversion. When something is scarce, we don't want to miss out on the opportunity to get it. [10:48] Examples of big brands using scarcity that you can use to apply in your own business. [10:51] Costco: People stock up when shopping at Costco, because they know that the great deal they find won't be there when they go back. Costco also has a great return policy to eliminate people's fear of making these purchases. [13:01] Starbucks: Right now it is time for the pumpkin spice latte. A drink made famous by Starbucks. Scarce items take on a life of their own. @theRealPSL even has its own Twitter account. [15:19] Scarcity can create cult followings which means other people do the marketing for you. [17:45] From rose gold Starbucks tumblers to rose gold Minnie Mouse ears, scarcity encourages items to sell. [18:40] These examples are a combination of scarcity and availability which will be the topic of next week's episode. [20:22] Real estate: Scarcity is implied. You can use words to trigger scarcity, such as limited time, extended, custom, handcrafted, one-of-a-kind, and close out. [21:21] There is value with holding firmly to specific hours. When you are booked you are booked. [21:52] When enforcing your hours, you need to say it with confidence. I talked about this in last week's episode about mindset. [22:51] If you aren't selling a product yourself, you can still you scarcity by putting on a contest. [24:07] The holidays are full of examples of scarcity. There are limited holiday treats, black Friday sales, and usually a big toy of the season. [25:26] When using scarcity think exclusivity instead of cheesy tactics. [25:50] Diamond engagement rings. Diamonds actually aren't that rare, and large diamond engagement rings weren't that popular until the 1940s. The concepts of scarcity and availability work together to make diamonds what they are today. [30:29] The diamond example is fascinating, and next week I will talk a lot more about it. Basically, they used scarcity to create perceived value. [32:49] You can book a strategy session with me for 10% off if you book by September 30. That 10% discount also applies to the workshop in Seattle on October 24. [34:08] I will be giving my Consumers Are Weird talk at the Arkansas Bankers Association Mega Conference in Little Rock next week - will you be there? [34:38] I will also be in Portland, Maine in a couple of weeks. Email melina@thebrainybusiness.com if you would like to connect. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Links and Resources: TheBrainyBiz on Instagram Episode 2 The Top 5 Wording Mistakes Businesses Make The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)What is 'Scarcity' Influence: Science and Practice (5th Edition) Narcissists as consumers: The effects of perceived scarcity on processing of product information Episode 8 What is Value? The Top 10 Most Expensive Stamps In The World The Five Most Expensive Coins Ever Sold at Auction Episode 9 Behavioral Economics Foundations: Loss Aversion Costco Business Model and Their Strategy @TheRealPSL on Twitter Episode 5 The Truth About Pricing Want a Starbucks Unicorn Frappuccino? Too bad. Most stores sold out Starbucks Coffee Rose Gold Pink Sequin 24oz Venti Tumbler Cold Cup The Rarest and Best Disney Mickey and Minnie Mouse Ears How ‘Tickle Me Elmo’ Caused Holiday Hysteria Back In 1996 Have You Ever Tried to Sell a Diamond?  

This week, Theresa sits down with funny man RICHARD BUCKLEY to discuss what it was like growing up in Stoneham MA, how his handicap brother taught him how to be funny and why he became an actor. He shares his deep love for The Weston Playhouse, the time he thought P-Town was just a sleepy little place and how he went viral for trying a Starbucks Unicorn Frappuccino. Follow Richard: Youtube: RichW B Facebook: https://www.facebook.com/richard.buckley.908 Featured Music: Only For Me - Jen Houston https://www.facebook.com/jenhoustonmusic/ SAY HEY: Survivalofthewittiestpodcast@gmail.com Instagram: survivalofthewittiest Instagram: theresakloos Facebook: www.facebook.com/survivalofthewittiest Intro Music: Michael Hicks (piano), Rob Chase (bass), Brad Carbone (percussion) Sound Engineer: Noah DeBiase

Joel Murphy and Lars Periwinkle are joined by their friend and former HoboTrashcan contributor Fontina Turner. The trio discuss the hardworking cats who put in their eight hours a day at cat cafes, their hopes for the future of Doctor Who and the bizarre public backlash to Starbucks Unicorn Frappuccino promotion.

It's not every week that a cutting-edge, that-was-the-week-that-was-in-tech podcast like ours spends precious minutes on the sugar ratio of a Starbucks Unicorn Frappuccino, but we do. Fear not, however, for before you can even regret your dietary choices, Mike and Charles tackle some great new listener questions (including some news on future podcasts), bring you up-to-speed on the Apple vs Qualcomm ugliness, talk about a possible Foxconn US investment, and alert users to an Apple Watch (original generation) warranty extension (due to a rare issue). There's also rumors to like (or debunk); Acer's new 4K USB-C display and Mike's new-to-him 2013 Mac Pro; AT&T up to their throttling tricks again, and much more. It's a countdown to adventure with this week's Space Javelin, cadets, so climb on board!

Welcome to another episode of your fave fact-checkin’ show! Darren kicks things off with a recap and discussion of April 22’s March For Science. Cristina looks into whether witchcraft is an actual crime under Canada’s Criminal Code. Finally, Adam asks the burning question on all of our minds lately...does the new Starbucks Unicorn Frappuccino contain any coffee?

Episode 165 of The Mommy Gamers Podcast is full of crazy epic discussions including the Starbucks Unicorn Frappuccino aka Circus In A Cup to video games, movies and more! Desirai is ridiculously excited about Cut the Rope: Magic and the Outlander Season 3 Trailer.  Carrie brings all the TV and Movies chat with Bates Motel, Doctor Who Season 12, and a lively chat with Desirai about The Immortal Life of Henrietta Lacks. Marcia is getting excited for Little Nightmares, virtual reality shopping, and a mod for Sims 4 that is basically porn.  The ladies all get into a very passionate discussion about the Unicorn Frappuccino from Starbucks, and pretty much yell at the people shaming others for enjoying this treat. There's much more in this awesome episode...but these notes are getting a little too long and we'd hate to ruin all the surprises. 

In her "Current Event" segment Julie reviews the Starbucks Unicorn Frappuccino including all the magic and glitter! Followed up by part one of her "Setting Successful Goals" Series.  Fun and fantastic, life-changing information all on The Julie Tussey Show! Pop the Glam-pagne!  It's time for The Julie Tussey Show! Live guests, current events, scathing exposes!  The Original Suburban Bombshell, The Big Blonde Baby giving you the fastest, funniest, most informative 30 minutes of your life!  And now here's Julie Tussey!Award Nominated Recording Artist, “The Big Blonde Baby", Julie Tussey.  Sassy, vivacious, and funny, Julie offers no nonsense advice you're gonna love!  Wife, Mother of two sets of twins, Recording Artist, Songwriter, Producer, Entrepreneur, Glam-Girl, Fitness and Food Junkie, Julie Tussey offers funny yet encouraging topics.  After years of embracing women and their “unique challenges” Julie has taken her inspirational influence to a larger platform with the Julie Tussey Show.  Along with performing with her band, The Julie Tussey Band, Julie and her husband and producer, Gary Tussey, have raised 6 children and formed Tussey Music & Entertainment, Ball & Biscuit Records, Red Door Studio 23 and now The Julie Tussey Show! 

http://bit.ly/Hardway202, http://hardwayhq.com, or SUBSCRIBE TO iTUNES, SOUNDCLOUD, STITCHER & GOOGLE PLAY BY SEARCHING FOR #HARDWAYHQ! The two hundred second edition of the Hardway Podcast is online! Jon Harder, who has kept the Hardway at bay for a few months, came back solely to discuss the new Starbucks Unicorn Frappuccino. However, his transmission was HACKED by the Baron Radio Network! Baron Von Bava, a rumored creation during a WWE creative meeting in 2004 by Dan Madigan and not discussed or heard from since the original episodes of the Hardway, returned nearly 200 episodes later to rant. And what was the rant about: TOUGH TIM HUGHES? The Baron is apparently angry that Tim was Episode 200 and not him. Listen to the Baron unleash a verbal diatribe about Tim and his life. Even Jon and DANIEL BRYAN were among the talking assault. Check out the short but entertaining return of the Hardway here! #HardwayHQ

8 AM - 1 - Trump polls stuff. 2 - Jack and Joe try that Starbucks Unicorn Frappuccino drank. 3 - The News with Marshall Phillips. 4 - Google involved in a search privacy case.

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We call a relator and ask ridiculous questions about the house. And Big Dave tried the new Starbucks Unicorn Frappuccino. Learn more about your ad choices. Visit megaphone.fm/adchoices