Podcast appearances and mentions of jon cook

Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future. 

To read the full stories included in this episode:US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHAThe Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

What lessons have you learned? This episode features the return visit of Jon Cook, the Global CEO of VML. I interviewed Jon for the first time a year ago, eight months after he had died while going for a run in his neighborhood. Today, he is the CEO of the world's largest advertising agency. We covered a lot of topics during our latest conversation, from the qualities that he brings as a leader, to navigating mergers, to the impact of AI. We also talked about a simple but powerful truth that I think a lot of leaders have a hard time remembering when they're facing stressful situations - that we are already better than we think. Leadership is lonely. It's a cliche because it's true. Those feelings of isolation usually leave our doubts and insecurities to wander through the garden of our minds, unchaperoned. Given enough time and enough space, those insecurities can become a permanent part of our self-image and self-beliefs. Talking to someone who can help us to fully see ourselves is always helpful. Of course, I'd say that. I'm a leadership coach. But we have ways to help ourselves that can be powerful, too. One of the simplest is to look back and to see our past achievements for what they are. Achievements, experiences, skills, and wisdom. And if you take a few moments and you write that list of achievements down, you'll be better prepared, not only to meet this moment, but you'll also be able to quiet the part of you that thinks that nothing you do is ever good enough. Self-awareness is the most powerful asset that any leader can develop. So, make that list right now.

This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic._______To read the full stories included in this episode:The most interesting thing in tech: https://www.linkedin.com/feed/update/urn:li:activity:7201594636702789633?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7201594636702789633%29The acronym that brands can't afford to ignore: LMFAO: https://www.thecurrent.com/brands-humor-advertising-holiday-digital_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Teams that communicate well are known to be more efficient, creative, and satisfied. Statistics from a Gallup study revealed that companies with highly engaged teams, fostered by effective communication, show 21% greater profitability.   Jon Cook is an author, speaker, and investor who helps coaches, consultants, and advisors elevate their impact and income. He is the founder of Keynote Content® and Advisor Story®, and the creator of the Neurempathy Symbiotic Messaging Approach™, the Expert Message Method™, and the Advisor Story Model™. Jon has worked with over 1,300 different business coaches and consultants, as well as more than 900 different speakers one-on-one across 40+ industries, helping them gain remarkable clarity with their messages.   When I first started as a writer in 2010, I thought simply sharing my story over and over would ‘automagically' kickstart fame and fortune. Instead? *crickets* Like you've probably done, I poured myself into ‘adding value in advance', being on every social media platform at once, all the usual junk drawer of marketing tips and tricks. The result? *still a lot of crickets* It wasn't until I focused on clarifying my message – what I was actually saying and how I was saying it – that I started seeing results. Slowly at first, then random calls, emails, and follow-up conversations after speaking at an event. Since 2017, I've worked one-on-one with close to 1,300 coaches, consultants, and advisors across 40+ industries to help clarify their message and elevate their impact. And I have the plan and the results to show you how YOU can get the alignment and momentum you need to reach more people with YOUR message. (This is the part where you're now curious…”What's your secret?”) He joined me this week to tell me more.   For more information: https://www.keynotecontent.com/ Take the Assessment: https://www.keynotecontent.com/Assessment/ Follow: @keynotecontent

"Jon Cook" joins the crew as someone has finally stepped up to talk about working for a specific Artisanal Bagel place that used to call Providence, RI home. "Jon" also brings other experiences into play as comparison. From childhood food hustles to caramel processing plants and bartending Mr. Cook teaches us a bit about rock climbing as well as a debate about the lowest form of potato accompany this tale of the bagel spot!

In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world's largest creative agency, staffing roughly 30,000 people. Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe. But there's much work to be done, such as integrating two cultures — which were both themselves the product of mergers in 2018 — as well as connecting back-office functions, processes and tools, all while continuing to service clients.In this episode, Cook gives insight into his vision for VML, shares how the merger is going so far and offers a peek at what's to come in 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. Hear Jon Cook speak at Convene: Creativity Converged in New York City on February 27. Get your tickets!  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

How can we deal straight with local farmers to mutual advantage? A highly knowledgeable, enthusiastic and determined Wiltshire dairy and organic beef farmer shares his remarkable insights into animal welfare, human health and food quality. Read the write-up at: https://www.ukcolumn.org/video/raw-truth-unadulterated-milk-and-food-security-with-jon-cook

Returning guest Joe Tunis (Carbon Records, Pengo) brings us Louisville, Kentucky math rock purveyors Rodan and their first and only full-length studio album 'Rusty'. Strap in! Songs discussed in this episode: Tooth Fairy Retribution Manifesto (Live at The Black Cat, Washington, DC) - Rodan; It Don't Bring Me Down - Nod; Helen Said This - The Dead C; Good Morning Captain - Slint; Hammering So Hard - Squirrel Bait; Bumper Crop - Volcano Suns; Happily Divided - Sebadoh; Burning Too - Fugazi; June Miller - June Of 44; Southbound To Marion - Rachel's; Bible Silver Corner, Shiner - Rodan; Hirscheneck - Bastro; Fire Back About Your New Baby's Sex - Don Caballero; The Everyday World Of Bodies - Rodan; Blown (Face Down) - Dazzling Killmen; The Everyday World Of Bodies, Jungle Jim - Rodan; Hybrid Ice Princess - Retsin; Gauge, Tooth Fairy Retribution Manifesto - Rodan; Androscoggin River Ragg - Liam Grant

VML CEO Jon Cook on how the agency came up with Wendy's now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: (00:01)I'm Ilyse Liffreing. AndDamian: (00:02)I'm Damian Fowler.Ilyse: (00:03)And welcome to this edition of the current podcast.Damian: (00:10)This week we sit down with John Cook, the newly minted global CEO of VML.Ilyse: (00:16)VML is the new name for what is now one of the world's biggest creative companies. It's the result of WPPs merger of two of its creative agencies, Wunderman Thompson, and VMLY and R. The new company will employ 30,000 people in 64 markets.Damian: (00:34)WPP says, the merger is about simplifying business and unlocking scale for its clients, which includes blue chip companies like Colgate, Palm Olive, Dell Ford, Microsoft, Nestle, and Coca-Cola.Ilyse: (00:45)John Cook joined the agency back in 1996 when it only had 30 employees, which back then was just called VMLA full circle moment. He starts by telling us about the significance of the merger announced in October.Damian: (01:00)And one note, the first part of this podcast was recorded live at advertising week, New York. So John's audio changes a few minutes into the podcast.Jon: (01:11)I think it represents a reaction to, um, to several things, a reaction for holding companies like WPP to be simpler and easier to access. These are, these are two great companies within WPP, but they're two big companies. And that that can create confusion or complexity in within WPP. I think we've always simplified that well, but this takes that to the next level. This is a radical move in terms of simplicity. So I think it represents the thirst that marketers have for a simpler holding company landscape. A simpler WPP absolutely does that. It represents, I think, I think a statement about where the future of marketing is going. That a lot of people are pursuing you on one level. You've got consultants, you know, big consultancies pursuing creativity and trying, they're trying to acquire it, hire it, build it, and, and all having various levels success with that.Jon: (01:57)This represents a move to have the scale of some of the biggest consultancies, but with a creativity that I think a lot of them are really trying to have. We will have that right from the beginning. It represents, uh, a statement about where a lot of advertising agencies who are trying to stay relevant are going, meaning a lot of advertising are fantastic creative organizations, but they're all grappling with how do I add commerce, CRM, loyalty, technology, data. We have all that. When you put these two things together, what what I hope, and I think what we hope is that we are jumping right to that place where ad agencies and consultants are both trying to go from two different directions. We go there right now from the jump globally with, uh, two companies that already know each other really well, and it's a lot easier to say.Damian: (02:38)And so in, in, in effect, it's driven by the changing economics of advertising.Jon: (02:43)Yes, I think I I don't think it's solely driven by the change, the economics of advertising. I think there are economic advantages to being simpler. 'cause you can, you can be more efficient in, in how you deliver your, your agency. You can be, you know, and you can offer a lot. But I think it's, I think it's more driven by a fusion that marketers are looking for, not to speak for all marketers, but I think they struggle with how do I get brand storytelling and the the stories I wanna tell my by brand? How do I get that closer and closer to my product, the customer experience? And if I've got that right as a marketer, how do I then put that closer to the way people buy my product or transact or make a commitment to me as a brand? We're not perfect, and it won't be perfect right off the bat, but we have a really good chance to be the agency that can unite brand experience, customer experience, and commerce. Those three things aren't in our ingredients because they're fun or because we like those words, they're in our ingredients because that's the trilogy that marketers are looking for to, this is the absolute answer. For some peopleDamian: (03:41)May be a little bitJon: (03:42)Sad about sayingDamian: (03:43)Goodbye to some of those famous, famous names.Jon: (03:45)Like,Damian: (03:46)WhyJon: (03:46)And notDamian: (03:46)What, what do you say to those people?Jon: (03:48)I'm obviously in the camp of believing that evolution and simplicity is necessary to, to, to kind of go forward, but I have a ton of, um, respect and empathy for the fact. There's a lot of, uh, big brands that have built this to this place that we, that we are in now. And I think all you can do as a leader is just do two things. You can respect the heritage. It's not just heritage for heritage sake, heritage of capability. There is greatness in all those companies. It still exists in each of those companies in the, in the new company. As much as we're gonna respect that heritage and, and, and use all those ingredients to build our capability, at some point we have to make it about the future. So it's about informing the future with, with all that heritage. So it's, it's not just heritage for heritage sake, it's heritage to inform a, a future. And that's a responsibility we have to, um, you know, you know, in any company, but certainly an agency, you're trying to create a future for people to do what they want to do, and you have to make decisions about what gives you the best chance to do that and do that powerfully. And this does that.Ilyse: (04:47)Now, we, as both previous journalism majors find this really interesting that you actually started your career as a journalism major at the University of Missouri in 1993. In 2018, you delivered even the commencement address at the School of Graduation Ceremony. So I'd love to know what words of wisdom you shared about like what journalism really meant to you and maybe how it has even like shaped you as a marketer. Uh,Jon: (05:14)I had worked at Disney World for a while, and I remember some of, some of the advice I gave was, you know, you're, you're journalists and it's all about facts and, and, um, you know, this story, but it said, never lose in, in all the story and all the facts. You know, never lose the ability to add some pixie dust to things. Uh, especially those of you who are going into strategic communications. The meaning that, you know, we should be the exciting part of someone's day and, and the, and never lose the idea of what Disney World does, which is they exceed these already crazy high expectations. And what can you do in your career to bring your own pixie dust to every situation? So any interaction with you or your brand has that pixie dust. And I think journalism today, it's, it's even more critical to have a little bit of a brand and to have a, an expectation that a journalist has a, has a point of view and has a brand and, and, uh, like it or not. That's, that's, that's critical.Ilyse: (06:02)Beyond that, do you have like a guiding like set of principles that you adhere to maybe even keeps you up at night?Jon: (06:11)It's pretty easy, which is just show up and follow up. It's served me well. The gravity of how you show up and how you follow up changes through the years. But it, in your early in your career, it might just be, Hey, be at meetings, be present, be in the office and follow up. Be the one who you people count on to when you're in a meeting, something happens as you become the, you know, like ACEO of a company. Your show up is more than just being there. Your show up is presence and, and bringing gravitas and bringing trust to a situation, you know, and I think we all can use the positions we have to, to show up and follow up at different levels, but show up and follow up and just keep that advice going.Damian: (06:45)What's interesting about your role as a, as a creative person is that interactivity, and you mentioned you were with the world's biggest brands, including Coca-Cola, Colgate Palm, olive Ford, Microsoft, the US Navy even, and, and Wendy's, you know, can you tell us a little bit more about what makes for a winning brand campaign? You know, obviously that pixie dust is, is part of it,Jon: (07:07)This will sound cliche, but finding that cultural resonance, the cultural relevance, the cultural interaction point that that makes a campaign go from being an announcement or a set of awareness to something that someone can participate in. And I don't just mean content co-creation, but I mean something that enters, enters people's lives and, and becomes part of them and or makes them feel something and take an action. Wendy's is a, is a long time great client, we've worked for 'em for 10 years and Wendy's was always kind of an old fashioned, maybe your grandfather or grandmother's brand, and we said, let's give Wendy a voice. Let's give her some sass invented this idea of, of how much sass Wendy would have, would be different by medium and by channel, but she would always be a little sassy to the point where then online when and on social media, Wendy would start to, to roast people.Jon: (07:52)Meaning kind of take take aim at somebody and not in a, not in a mean hearted way, but this idea of roasting someone. I say all that to say that it became as elaborate as we invented a, a national roast day holiday where then now every brand or a lot of brands around the world then on that day write Wendy and say, roast me. You know, so it might be Aflac saying, Hey, Wendy's roast me, and then Wendy, our, our Twitter will come back with a picture of a, you know, a cooked duck to add to that, that we are, Wendy's is a person, Wendy's is a, there's a name in the name. So we would be remiss not to have some personality, and then we'd be double remiss not to have personality that had some zing to it. So then you establish, okay, here's a place that can be believable. And I think it was also kind of a position that allowed Wendy's to be ageless. You don't know if Wendy's what age she is really, and we could, we could attach a personality that could kind of flex be a little more, a little more SaaS on Twitter, a little friendlier Wendy on Pinterest and everything in between. And it gave us a lot of flexibility. So yeah, it was, it was coming, there was an opportunity space in the market and we just totally filled it and we stayed with it for a decade.Damian: (08:55)How do you sort of like know when you've got your finger on something, how do you stay there? How do you stay relevant? How do you keep up with what's going on in the culture?Jon: (09:05)Oftentimes there's a, there's an interaction with a brand that's unintended or emerges organically. The more brave or the more aware brands are, are tapping into that. You see some of the work for Ford right now in the US is all about being from America and doubling down on America, but the level of volume that they were seeing online, the level of volume they're seeing and the passion out there, that's, that's something we need to not just respond to in social, but but double down into. And I think it's a good example of listening and, and, and kind of taking the cue from the way people are interacting with a brand.Ilyse: (09:36)Um, and obviously you've been in this career for like three decades now. To what extent has the nature of digital media changed anything for, for instance, I know creativity is definitely still premium, but there's such a different cadence to the ad calendar these days. Um, could you talk a little bit about that?Jon: (09:56)Spending time with a brand, entertaining yourself, educating yourself and shopping have all come together into one paradigm for each of us, no matter how the platforms evolve? That's what's the most exciting thing to me. And it's, it's actually how we're trying to build the agency. Because if you think about your own behavior, let's just take Instagram for example. You're, you know, you're, you're going to Instagram probably to entertain yourself. You end up buying something whether you need it or not. You're, you're gonna buy something you've educated your best self about a brand you didn't know. And you've gone deep on a whole new cultural thing that came into your life. You just went there to, to kind of kill time. And I think 20 years ago, my advertising moments were my ad moments, my shopping was my shopping. And I just love, I mean I I I'm sure you both experience this, it's, it's all coming together.Ilyse: (10:36)Why is following consumer behavior in this way connected to building a relevant agency? I know your tagline is all about like connected brands.Jon: (10:46)If you follow that trend, the idea of those things converging, you would build your agency completely different. And so a couple years ago we invested heavily in something that's not in a lot of ad agencies. This is just one example, but deep, deep global commerce and shopping capabilities. And so I, I hope we're doing it the right way, but that investment in an agency, an ad agency is uncommon. The reason we did it is the answer to your question, which was, if the way we're telling a brand story or inviting people to experience a brand is gonna quickly meet the ability, if we do our job on that, we're gonna have somebody wanting to make a commitment to that brand by buying something, joining something subscribing to something. And it's amazing, it took this long for people to realize that if you do a good enough job in your brand communications, you're going to have somebody who wants to, to take an action. So as agencies, I think we should be building in that, that capability. Other agencies may look at a different way, but if it's a quest for relevance, I don't think you can be a relevant agency without the ability to both tell the story and then complete the task of of, of being able to transact.Ilyse: (11:48)What about when it comes to like, streaming and like connected tv? How are you guys looking at that channel?Jon: (11:54)One way that we're really hoping happens is that those channels get way more advanced than they are right now about the way that advertising could be present. So Netflix, you know, would, would now sell a, an advertising model where you can pay a premium amount of money to have advertisement as the advertising agency or the story creators. Where I think we're lacking and we would like to see the biggest progress there is being way more creative with the formats you're able to to, to do. So I, I'm hoping as streamers get more and more into advertising, they're not just plopping 32nd TV formats on the front of, you know, a show you might watch on Netflix or just interrupting it four times throughout the hour for 62nd TV spots. There will be a huge miss. I do think a lot of 'em are going that direction first because it's just the nature of what's easy and convenient. But there will be a streaming platform that will break that up and allow brands to tell stories in a unique way and, and create entertainment on their platforms that lives next to that will be the, the platform that I will love. And that's what we're keeping our eye out for.Ilyse: (12:52)What about, um, when it comes to like shoppable ad formats on streaming, do you feel like there's a future there? I know it's kind of seems to be gaining some speed.Jon: (13:01)I was watching Billions the other day of shows, you know, I dunno if you watch billions or not, but you can actually go in and then see everything. 'cause you know, you liked that show for the, the glamor of all the, the clothes and the, you know, the, the cool settings and then you can kind of go in and see what everything costs that particular character and you're not able to then go buy it yet, but that next step would be able to go buy it or find out. And a lot of the stuff on there is pretty dreamy in terms of price, but as you could do that for things that pro that cost any amount and actually go see what everybody's wearing, this, this exists, it's just not mainstream yet. But I I love that idea. I think it's to where you're, where you're taking that question. I love the, the future there.Damian: (13:36)I'm wondering if there are any themes in advertising that sort of are changing with the culture and the digital culture too. I mean, we've had an important shift, you know, recently with brands marketing with Purpose. I'm kind of very interested in that relationship, you know, the underlying zeitgeist in a way and how that finds its way into ads. Is there anything that you've noticed that we could, we could put our finger on and say that's very nowJon: (13:59)Advertising agencies or brands? The word storyteller gets thrown out really liberally, you know, like it's, it's such a sexy word and it sounds really cool, but often I look at the work of our industry and including our own agency sometimes, and you're not really telling stories sometimes we're not living up to the sexiness of that word. The better brands are starting to, to truly tell story. I mean literally tell stories by creating content and creating entertainment and creating that right balance between, um, being entertained and, and getting across brand principles. And when you do that, you create something entertaining enough to hold a consumer's attention, then you've kind of earned the right to be as purposeful as you're, as you're describing the trend, you almost have to earn your right as a brand to talk about your purpose by creating a, a forum of something gripping and entertaining or, or compelling to then put that purpose through. Because I think purpose without that comes off a little preachy, uh, a little self-serving or a lot self-serving.Damian: (14:55)I I saw a new Kantar study recently that highlighted the importance of humor in advertising and said that after several years of super serious heartfelt purpose-driven ads, humor is making sort of welcome return. How and wise humor such an important brand building tool.Jon: (15:09)I mean, candidly, I, I, first of all, I miss humor. I think that notion is correct. I don't think it's coming back fast enough though. I think the, the industry advertising industry has so many award shows and so many award platforms, and I, I love that it's a chance to get your work out there, creates great work, creates great community, creates great awareness of the great work that agencies are doing. But some of it has gotten a little bit to the point where the best way to grip a, a jury or to grip somebody judging work is to do something that makes you cry or that makes you feel, uh, like you're saving the world. And so the work tends to go that way. It's really powerful, but that just, it just doesn't lend itself to any humor. It's the, the everybody taking themselves so seriously trying to create work that, that saves the world. I'm all for saving the world, but can we have some fun while we're talking about that? And I think, I think award shows in general, I'm not, not talking about anyone in particular need to do a better job of rewarding humor.Ilyse: (16:05)In 2022, you had a near death experience and as you told Adweek, you called it a story of either angels or coincidences. Can you tell us what happened and how it changed you?Jon: (16:20)Really healthy heart, really healthy, um, generally speaking and was running one night and, and basically died for eight or nine minutes without a pulse, uh, because of, um, a real freak show arrhythmia that I'd had for two weeks without knowing it. Just real, nothing hereditary or genetic about me. Just an odd thing, a very rare thing that happens to me. I was running at seven 30 at night on the street where there's not many people, but that particular moment, um, among other people, a uh, cardio doctor drove by. Like, like I told Adweek in that story you're talking about, if you had to write up who would drive by when you were dead with a heart thing, who would you want to drive by? Literally the exact description of who I'd want was this, um, cardio doctor who was, by the way, was coming home two hours early that particular night to see his brother who was in town and happened to be driving by still in his scrubs.Jon: (17:09)It's, it's just awesome that he, that he did that. The coincidence or the angel thing, somewhere in between all that was this guy stopping and not only, not only stopping somebody who stopped and used the skills that they possess, because what I've learned since it's one thing to know CPR, but there's a whole other level of then the bravery that it takes to notice somebody down to go use that CPR you've probably actually never used in your entire life. Put your hands on somebody's chest, crush their sternum, put your mouth on their mouth. It all sounds really good in the textbook. It all sounds good in the class, but somebody actually has to go do that. And then because somebody did that, you know, I'm still here.Ilyse: (17:44)How would you say though, that it has like, changed your life since that incident?Jon: (17:49)If you think about any friendship family member you have, if you just stop right now and thought, what was my last interaction with all them, you know, would it, would it be the right place with every relationship that was important to you? It's probably not, it's probably a fight with this person, probably a, a Matt experience with this person. Probably maybe a, I love you to, to this person, but it would be a mixed bag. Not to be too dramatic, but it really makes you think, man, what if I did die right there that, you know, and my daughter, my third daughter hadn't seen her in two months, or one of my daughters I saw the week before and had the best weekend we've ever had, you know, and everything in between makes me really think every now and I do take a quick inventory about where I am with every relationship and, you know, may maybe it forces you to say something that you wouldn't normally say in a good way or appreciate somebody a little bit more. I have determined it's way more fun to be alive than dead. That's my other takeaway, .Ilyse: (18:37)And that's it for the current podcast. Stay tuned because next time we'll be speaking with Beverly Jackson, the VP of Brand and product marketing at Zillow,Speaker 4: (18:48)Going where our customers are and having a conversation with them in a way that's meaningful to them breaks through and it sort of disrupts the expectations of who we are and what they want from us. The currentDamian: (19:02)Podcast is produced by Wonder Media Network. Our theme is by loving caliber. And the current podcast team includes Chris Brookley and Kat Vessey.Ilyse: (19:09)And remember,Jon: (19:10)Never lose in, in all the story and all the facts, you know, never lose the ability to add some pixie dust.Ilyse: (19:16)I'm Ilyse. AndDamian: (19:17)I'm Damian andIlyse: (19:18)We'll see you next time.

Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.To read the full stories included in this episode:WPP Merging VMLY&R With Wunderman Thompson: https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147bThe link between AI and CTV, Netflix's bid for live sports, and more from Advertising Week NY: https://www.thecurrent.com/netflix-advertising-ctv-ai-netflix-sports-streaming-mediaKroger to measure the carbon emissions impact of its retail media network: https://adage.com/article/marketing-news-strategy/kroger-measure-carbon-emissions-impact-its-retail-media-network/2523146The New York Times quietly brought programmatic ad buying back to its app after digital ad revenue declined: https://www.businessinsider.com/the-new-york-times-is-reintroducing-programmatic-app-ads-2023-10

For the past 27 years, Jon has poured his heart and soul into VML — now VMLY&R. In 2018, he led the launch of the unified agency as global CEO. Today, VMLY&R is a global marketing force with more than 13,000 employees in 44 countries.   In 2023, the agency was named to Ad Age's A-List. VMLY&R was also recognized as 2023 Network of the Year by the New York Festivals, the ANDYs, and the ADC Awards.   VMLY&R is proud to serve some of the world's most recognized and respected brands, including AstraZeneca Colgate-Palmolive, Dell, Ford, General Mills, Intel, Microsoft, Mondelez, Pfizer, SC Johnson, Sherwin-Williams, The Coca-Cola Company, and Wendy's.

Edited highlights of our full conversation. Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Edited highlights of our full conversation. Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Veteran broadcaster and coach Jon Cook and his twin brother, Nick Cook, join host Matt Childers to discuss the high school regionals and their thoughts on high school basketball.

Message from Jon Cook on March 5, 2023

Digital forensics have transformed crime prevention and the handling of cases permanently. With over 5,000 British police officers able to work cases remotely and upload sensitive evidence directly to the cloud, forensic investigations that could have taken days or even weeks to resolve can now be dealt with instantaneously. So how have strides in technology led to clearing case backlogs, securing faster convictions for violent criminals and bringing faster closure to victims and their families?In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to West Midlands Police's Detective John Price and Jon Cook, International Training Instructor at Exterro, about:Biggest challenges with digital forensics within the UK police forceMoving digital forensics into the cloudThe impact of FTK implementation

Hello! This week we're talking about climate misinformation and how we tackle it. Mis- and disinformation about the climate crisis is not new: since the 1970s industry players and fossil fuel giants have been denying the reality of climate change in order to sow confusion and polarise public support for taking action. Delay is the new denial, according to Jennie King, who talks to us about some of the arguments used to delay action on climate change. Professor Sander van der Linden tells us about the psychology of misinformation spread and why social media has only turbocharged it. Finally, Sean Buchan talks to us about the grassroots campaign Stop Funding Heat which aims to make climate misinformation unprofitable.Plus: Geoff goes on a gastronomic journey with Ed's latest cooking attempt.GuestsJennie King, Head of Climate Research and Policy, Institute for Strategic Dialogue (@jkingy, @ISDglobal)Professor Sander van der Linden, Professor of Social Psychology, University of Cambridge (@Sander_vdLinden)Sean Buchan, Campaign Director, Stop Funding Heat (@seanforachange, @stopfundingheat)More infoWhat is climate mis-/disinformation?Deny, deceive, delay: documenting and responding to climate disinformation at COP26 and beyond Report from the ISDTaxonomy of climate contrarian claims Academic paper: Coan, Boussalis, Cook, NankoDiscourses of Climate Delay Comic by Céline KellerClimate Action Against Disinformation Pre-order a copy of Sander's book Foolproof: Why we fall for misinformation and how to build immunityStop Funding Heat CampaignOther resourcesDeSmog Journalism to clear the 'PR Pollution' clouding the science and solutions to climate changeSkeptical science Website set up by academic Jon Cook to examine the science and arguments of climate scepticism Hosted on Acast. See acast.com/privacy for more information.

Message from Jon Cook on October 16, 2022

Alan and Abby present horror stories about Killer Plants. Featuring an original song called Monster Monstera written and performed by Michael Crosa. The Flowering of The Strange Orchid by HG Wells, read by Jon Cook. Ya-Te-Veo Written by Anastasia Garcia Read by Tessa McKnight. The Deadly Nightshade Thomas Gordan Hake, read by Avi Dobkin and The Swamp Humans by Cooper Shreeves, read by Billy Keenly. lunaticsproject.comGet Lunatics Merch here. Join the discussion on Discord. Listen to the paranormal playlist I curate for Vurbl, updated weekly! Check out Abby's book Horror Stories. Available in eBook and paperback. Music by Michaela Papa, Alan Kudan & Jordan Moser. Poster Art by Pilar Keprta @pilar.kep.Support the show

Message from Jon Cook on August 7, 2022

Message from Jon Cook on July 31, 2022

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

There are a million things rock star Melanie Miles would like to have done differently. And a visit to a mysterious bar trapped in the '90s finally gives her the chance. Written by Lana Schwartz Performed by Erin Harland, Jon Cook, Anna Suzuki, Maya Deshmukh, Alex Song-Xia, Ryan Leach, Evan Barden, and Stefan Schuette. Find The Truth at thetruthpodcast.com and @thetruthfiction on Twitter and Instagram.

Message from Jon Cook on July 10, 2022

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R's strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Message from Jon Cook on June 26, 2022

Message from Jon Cook on June 12, 2022

Message from Jon Cook on June 5, 2022

Message from Jon Cook on May 29, 2022

Episode 116 concludes our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary!   

Episode 115 continues our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary! 

Episode 114 continues our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary!   

Episode 113 continues our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary! 

Episode 112 continues our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary!   

Episode 111 continues our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written by Jon and are within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary! 

Episode 110 kicks off our Solstice Split Stone Saga Celebration week where we will be featuring bonus stories written by Jon Cook from the Fado Podcast and his participation in Folktale week earlier this year. These stories are all written by Jon and are within the Split Stone Universe so to speak, though they don't directly play into the Split Stone Saga story. Anyone participating in or enjoying the Split Stone Saga project, feel free to use these for inspiration. Thank you Jon for helping BSSH to celebrate our 6th anniversary! 

In Episode 109 of Bob's Short Story Hour, I am happy to present the next version of the "Split Stone Saga" story that was first presented in Episode 100 of BSSH by Jon Cook of the Fado Podcast. If you are unfamiliar with this project, please go back and listen to Episode 100 to learn more and how you can participate and have your version of the story told on the show!  Today is a variant written by Abby Brenker of the Lunatics Radio Hour Podcast and is based on the original story from Episode 100. This is going to be considered Variation 3.0. Thanks for listening everyone, and thank you Abby for your submission! 

Episode 108 includes the third part of a ten-part series in which we embark on a journey through the 100 stories told within Giovanni Boccaccio's book "The Decameron". This series, just as the book, will be divided into the ten days of the frame story. Selected stories from each day will be read by various artists from multiple sources. Series dedicated to Daniele Bolelli after his initial suggestion of the book back in Episode 90 of the show.  Story Timing Index:  Stories of Day 3: - Story 3 (Read by Michael Crosa) - 02:7 - Story 7 (Read by Jon Cook) - 25:22 - Story 8 (Read by Kay Wise-Denty) - 1:04:05 - Story 9 (Read by Emily Ancinec) - 01:31:14

In Episode 107 of Bob's Short Story Hour, I am happy to present the first original version of the "Split Stone Saga" story that was first presented in Episode 100 of BSSH by Jon Cook of the Fado Podcast. If you are unfamiliar with this project, please go back and listen to Episode 100 to learn more and how you can participate and have your version of the story told on the show!  Today is the first spinoff variant written by Michael Crosa and performed by the Jollyville Radio cast and is based on the original story from Episode 100. This is going to be considered Variation 2.0 and every story based on this one will follow 2.1, 2.2, 2.3, etc. Any further stories based on the original will be 3.0, 4.0, etc. and the web will be tracked in that way.  Jollyville Split Stone Saga Cast:  Written & Edited by Michael Crosa Michelle d'Arcy as Grumpy Sue Kay Wise-Denty as Edwina Pykrust Michael Stanley as Jensen Mutton Bob Daun as himself

Summary: In this episode, our host Adrian Ellis speaks with author and renowned urban expert Charles Landry. They go over his remarkable career, retracing the route and influences which led him to his famed Creative City concept. They also discuss his current focus on creative bureaucracy – best illustrated by his annual Creative Bureaucracy Festival. After, Adrian is joined by Stephanie Fortunato to explore key takeaways. They discuss the practical applications of Charles' work, especially as an ethical reminder to cultural institutions to prioritize ideals of openness and curiosity in an increasingly polarized world.DOWNLOAD TRANSCRIPTReferences:   Robert Skidelsky, Keynesian economist and emeritus professor of political economy at Warwick University Sir Peter Hall, geographer and urban planner, and Professor of Planning and Regeneration at the Bartlett School of Planning, University College London Marc Pachter, Cultural historian and American museum director who headed the United States National Portrait Gallery from 2000 to 2007 Culture at the Crossroads:  Culture and Cultural Institutions at the Beginning of the 21st Century – a book by Marc Pachter and Charles Landry Creative Bureaucracy highlights the human perspective. It understands people are at the heart of the system. It puts the lived experience of working within or with a bureaucracy centre-stage… The Creative City Index, developed by Charles Landry and Jonathan Hyams, is a method for assessing cities holistically. The Creative Bureaucracy Festival: creating a better bureaucracy isn't easy and can't be done alone. It requires hard work and strong partners… Poetry in Theory: An Anthology 1900 - 2000 (by Jon Cook) – brings together key critical and theoretical texts from the twentieth century which have animated debates about modern poetry. Entangled Life by Merlin Sheldrake – “the more we learn about fungi, the less makes sense without them.”  The Soul's Code: In Search of Character and Calling – James Hillman presents a vision of our selves, and an approach to the mystery at the center of every life.  Bio: Inventor of the Creative City concept, Charles Landry is a renowned author and international authority on the use of imagination and creativity in urban change. He is currently a fellow at the Robert Bosch Academy in Berlin – and creator of the annual Creative Bureaucracy Festival. Through his writings and advisory work, Charles helps cities identify and make the most of their potential by triggering their inventiveness and thinking and by opening up new conversations about their future. His aim is to help cities become more resilient, self-sustaining and to punch above their weight. Charles facilitates complex urban change and visioning processes and undertakes tailored research often creating his own projects. These include the Urban Psyche test developed with Chris Murray and the ‘Creative City Index' in collaboration with Bilbao and developed with Jonathan Hyams, a strategic tool that measures, evaluates and assesses the innovative ecosystem of a city and its capacity to adapt to radical global shifts and adjustments.

The science around the climate crisis is no longer disputable. So now the question is, what is the role each of us can play in talking about the climate with our friends, and help bring more people into this movement? How can we debunk the myths and uplift the facts? How do we balance urgency with optimism? In this episode, we'll speak to researcher John Cook and activist Jon Leland to unpack how we can better communicate about the climate—with skeptics and believers alike. Featuring:John Cook | Monash University Climate Change Communication Research Hub | Post-Doctoral Research Fellow Jon Leland | Kickstarter | Head of Sustainability Robbie Goldfarb | Meta | Critical Information ProductsSarah Sasaki Tsien | Meta | SustainabilityShow Notes:Skeptical Science is a website developed by John Cook devoted to climate science & rebutting climate misinformation. Join in Jon Leland's campaign, This Place Will Be Water.John Cook is using cartoons to educate people on climate change with his project, Cranky Uncle. John Cook follows scientists Michael Mann (@MichaelEMann) and Katharine Hayhoe (@KHayhoe) for more information on the climate. Jon Leland reads newsletters to stay up to date on climate news: Bill McKibben, HEATED from Emily Atkin, and articles from Bloomberg Green.Jon Leland recommends getting involved in local chapters of organizations like 350, the Sunrise Movement, and River Keepers. The 2021 report, Climate Change in the American Mind, referenced by Sophia and John Cook, found that only 15% of Americans think that global warming is not happening (and only 9% are “very or extremely” sure it is not happening.) The survey was conducted by the Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication. The report is available in full online. To find out more about Meta's Sustainability initiatives, visit sustainability.fb.com.Credits:This show is produced by work by work: Scott Newman, Jemma Rose Brown, Emily Shaw, Kathleen Ottinger and by Sophia Li. The show is mixed by Sam Bair. 

Episode 105 includes a Halloween Bonus story! "Sea Curse" by Robert E. Howard. Today's story is dedicated to Jon Cook of the Fado podcast. Check out Fado HERE Special thanks to Robin Sand for her fantastic portrayal of Moll Farrell.  Episode art by John Sorenson - @Johnsorenson on Instagram Happy Halloween everyone, have a great night, and thanks for listening.

Episode 99 includes the second part of a ten-part series in which we embark on a journey through the 100 stories told within Giovanni Boccaccio's book "The Decameron". This series, just as the book, will be divided into the ten days of the frame story. Selected stories from each day will be read by various artists from multiple sources. Series dedicated to Daniele Bolelli after his initial suggestion of the book back in Episode 90 of the show.  Story Timing Index:  Stories of Day 2: - Story 4 (Read by Alan Kudan) - 02:20 - Story 5 (Read by Michael Crosa) - 16:29 - Story 8 (Read by Jon Cook) - 45:05 - Story 9 (Read by Abby Brenker) - 01:19:59

Episode 97 includes the first part of a ten-part series in which we embark on a journey through the 100 stories told within Giovanni Boccaccio's book "The Decameron". This series, just as the book, will be divided into the ten days of the frame story. Selected stories from each day will be read by various artists from multiple sources. Series dedicated to Daniele Bolelli after his initial suggestion of the book back in Episode 90 of the show.  Story Timing Index:  Stories of Day 1: - Story 5 (Read by Abby Brenker) - 10:29 - Story 7 (Read by Jon Cook) - 17:45 - Story 8 (Read by Alan Kudan) - 27:11 - Story 10 (Read by Bob Daun) - 33:14 All projects of today's voice actors can be found at the PRPC website: HERE

Jon Cook is a copywriting and content expert who helps industry experts (speakers, coaches, trainers, and more) get clear on their message to help them market themselves effectively. He shares with us how he's helping clients get clear on their message especially after a strange year where many businesses felt like they were almost on “pause” with their message. We talked about content fatigue and knowing how much is the right amount of content. We also chatted about how to have a healthy approach to your marketing goals. Listen in on a great interview full of actionable tips!  Soundbites From Jon: “They're not paying you to have all the answers, but they ARE paying you to know what questions to ask and have the insights to know how to find out the answers.”   Great content will outshine the production. Getting at least a decent production process, you need to get your content out. Don't let equipment or production process be an excuse to hold your content back.    What is your content fatigue point? Just because you can put out a piece of content X amount of time, doesn't mean you should. Watch for the sweet spot for your audience.    “Just because you CAN pivot, doesn't mean you NEED TO.”   Quick Wins YOU Can Do Today: [Hint: Try some of these simple things anyone can do to increase their exposure.]   Be okay with where you are now.    Set healthy expectations for growth. Stop the “should-isms” and focus on the right goals for you right now. Get the base hits. You don't always need the home-runs.    To learn more:  Keynote Content LinkedIn Facebook YouTube Join Jon's Expert Message Launchpad.

Episode 94 is a short presentation that includes the story "Enid the Hook" written by Jon Cook of the Fadó podcast.  For more information about Jon and his podcast, tune back to episode 92 where we have a chat, or check out his podcast - HERE Thanks for listening everyone! Enjoy! 

In Episode 92 I sit down and have a chat with Jon Cook from the Fadó podcast. We talk about everything from oral storytelling, literature, voice acting, to being a part of the Pizza Rice Podcasting Collaborative, our influences and much much more. Enjoy our ramblings, and thanks for listening!  Check out the Fadó podcast - HERE This is the second of multiple episodes introducing you to the collaborative network of podcasters newly titled the "Pizza Rice Podcasting Collaborative". Stay tuned for more! 

Kevin and Ulises discuss which Rays player(s) has the most to prove in a 2020 season. Also, we talk baseball and trivia with listener Jon Cook, who joins us all the way from Australia! (If you're interested in being a guest on the Locked On Rays pod, e-mail us at lockedonrays@gmail.com)Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.  Learn more about your ad choices. Visit podcastchoices.com/adchoices