Ask The Coach

Businesses often struggle with the whole concept of Marketing. Where do we spend our dollars? How do we make the ad or offer appealing? What if we waste our money? In this episode I will clear up the confusion. I will share Sonic Coaching's 10Ps of Marketing: Our school systems are still teaching the same 4Ps of marketing from decades ago (some schools have changed the 4Ps to 4Es, but they are essentially the same four). The world has changed in the last few decades, should how we do our marketing evolve with it? I will be reviewing the 10Ps of Marketing, and how successful organizations utilize all 10 of these strategies. If it's market differentiation that you are looking for and a way to ensure that your marketing is working, you will want to listen to this show.

With the Economy making a slow rebound many people are struggling to get their finances sorted out. Only 44% of Canadians say they are satisfied with their financial situation in a recent survey completed by Willis Tower Watson. Whether you are living pay cheque to pay cheque or have an established savings account, understanding your current financial state is the first step to creating financial freedom. How do you know where you are, where are you going and how are you going to get there? Join us on Tuesday, August 28 at 9am MST as we discuss the 7 Stages to Financial Well-Being with Money Coach Tom Feigs. We will discuss the 7 stages to help you gain a deeper understanding of what stage you are in and how you can implement a plan to move yourself forward. Wouldn't it feel nice to be in control of your money once and for all? WE PROMISE: This show will put more money in your pocket, so you cannot afford to miss it!

Do you love being in demand but perhaps over committing and underperforming? Maybe you reach the afternoon and wonder what the heck you've done with your day. Do you feel like your business owns you instead of the other way around? Much like your vehicle on the winter roads - you may feel like your wheels are spinning but you can't get any traction. Join me Tuesday, August 21 as I share with you some of the top time management strategies that I have used in major corporations and with top industry performers. These are guaranteed to help you get more accomplished while finding more time in your day. I will provide you with one of my top tools that promises to double you and your team's productivity! This is an episode “you need to make time for”, to save time!

In this show we continue to talk about Sonic Coaching's “10 Ps of Selling”. These are the 10 things that everyone selling something needs to think about. I will walk you through step-by-step how you go from one “P” to another “P” and ultimately how they all tie together as the perfect sales cycle. On Tuesday, August 14 at 9am MST, join me as I will also be sharing my top 9 favourite sales closes. These are the same closes that I use and have taught my clients to use, so that they were able to close more business and ultimately improve their revenues. As if that wasn't enough, I am also going to share how to handle the top objection that most businesses receive, “THE DREADED MONEY OBJECTION” – Taught to me by a business owner with a grade 6 education. WE PROMISE you will learn how to get to the “close” and ultimately sell more, while dealing with the toughest objection, the price, like a pro!

If you own, run, or lead a business then you are in sales; PERIOD! As a business/executive coach I have worked with clients in over four dozen industries on improving sales from an NHL hockey team, to a start up spa. The one thing that all the businesses have had in common is that they all needed new business to continue to grow and thrive. Over the years I have seen very simple sales cycles, to quite long and in-depth ones; regardless of which one you are, this episode is for you! On Tuesday, August 7 at 9am MST, join me as I share Sonic Coaching's “10 Ps of Selling”. These are the 10 things that everyone selling something needs to think about. I will walk you through step-by-step how you go from one “P” to another “P” and ultimately how they all tie together. WE PROMISE you will learn how to take your potential clients/customers through a proper sales cycle, how to get to the “close”, and ultimately sell more!

Effective communication is the key every human interaction. Whether it's with your team, your clients, or even your friends and family. Yet companies usually spend very little time teaching their employees how to communicate more effectively and efficiently. Many large organizations use behavioural assessments, but it is always shocking how few of these companies use these same assessments to actually improve their internal and external communication. Margaret Maclay, from Maclay Associates will be joining me to discuss Behavioral Assessments. Learn how by understanding the keys to communicating with others you can become more effective and increase overall productivity, the strengthen your team's relationships and ensure your team is contributing to their full potential. We will also be discussing how Behavioural Assessments can also be the best tool when you want to recruit the right candidate. WE PROMISE – You will have a new way to think about effective communication.

Are You Fearless in Business? Having worked with businesses and business owners for many years now, I have seen many of them struggle with fear. The fear of Failure, the fear of Being Wrong, the fear of Rejection and the fear of Being Emotionally Uncomfortable. We will be talking about the fears that hold people and companies back and what to do about them. Joining me on the show is millennial coach/facilitator Katheryn Plaza. Katheryn will be sharing how at a relatively young age she managed to land a job on a cruise ship, when many would have given up. We will also talk about how you can employ the exact same strategy to your personal and business success. If you struggle with indecision or find yourself regularly subconsciously or consciously holding yourself back, or worse yet sabotaging your success, you will want to listen to this show. As part of the Sonic Coaching team Katheryn and I have helped many business owners overcome their fears and will help you overcome yours.

IBM Founder, Tom Watson Sr. said, 'Nothing happens until a sale is made.' Your business must consistently generate new leads to make 'a sale' and stay viable. Yet, as a business and executive coach I have seen many businesses struggle, because they didn't have a systemized, consistent way to generate new business leads. I have even seen large corporations with sales teams, where the team was not effective at generating new leads. So why is that? In this episode I will share the 6 easiest ways that I have found to generate new leads for your business. These 6 strategies are some of the same methods that I use to generate leads for my own business. I will also be talking about some strategies where I obtained leads, while being paid. WE PROMISE - You will absolutely generate new business by implementing some of the strategies that you learn on the show! In fact, you might even take your business' sales to a whole new level.

In today's world we are more connected than ever, yet with all the social networks and communication tools, we feel more disconnected than ever. Could it be that some of the “old school” strategies, like networking are still the solution not only to feel more connected, but to also grow our businesses today. Our guest this show is non-other than the founder of BNI, Dr. Ivan Misner, who has been called “the father of modern networking”. When Dr. Misner founded Business Networking International in 1985 it was hailed as a new way to build your business. Now over 30 years later the organization he founded has over 233,000 members globally, all supporting each other to help grow their respective businesses. On today's show you will learn if your business relationships are at Visibility, Credibility, or Profitability and what that means to your success. Dr. Misner will also take your calls and answer your questions about how to network your way to higher profits.

People desperately want to feel appreciated and valued in their jobs. Yet most people don't feel appreciated. 65% of North Americans say they received no recognition or appreciation at their workplace in the past year, and 79% of employees who quit their jobs cite lack of appreciation as a key reason for leaving. The value of appreciation in the workplace is improved relationships and job satisfaction, which translates into a happier and more productive workforce with lower absenteeism. However if done incorrectly it can actually demotivate the individuals on your team and have a negative effect on morale and results. Appreciation at work is the PAY that everyone is looking for in today's work environment. With everyone doing more with less in today's business world, this is the “Raise” that people are looking for and aren't getting. Take your company's culture to a new level of satisfaction by learning how to improve morale to higher levels previously not thought possible.

Over the years, I have observed that great leaders exhibit five qualities of excellence, and they translate those qualities into building teams of excellence. The five qualities are Service, Integrity, Vision, Courage, and Competence. Often, we see groups of people, whether on a sports team or in business, who are working together, but are not really functioning as a team. Although team members complete their individual jobs or tasks, they function mostly in a manner that ensures independent success, versus group success as a whole. When we see that same team actually working together, we witness a much different result. On today's show Oliver will take you through the five qualities, so you can evaluate your own leadership skills, and use ideas presented on the show to become an excellent leader that people will want to follow. He will also take your calls and will answer any questions you have about leading or building an excellent team of your own.

Are Millennials really lazy, entitled, selfish and shallow? Or are they optimistic, accepting of differences, challenging the status quo, and financially responsible. We will be discussing not only Millennials, but also the multi-generations that are currently in the workforce. If you've been wanting to understand your employees better, including what drives and motivates them, then don't miss this show! Oliver will be interviewing Eleanor Culver, life-long career Human Resource Professional and founder of REALHR. Eleanor will not only share her recent research on the five different generations in the workplace, but will also share REAL experiences that she has had to deal with in companies and how you can avoid making the same mistakes. Eleanor will also be taking your calls during the show to answer your “generational” HR questions. WE PROMISE – You will understand how to deal with your generational teams better, so they are more motivated, productive and engaged.

Do you own your business, or does it feel like your business owns you? In this show Oliver will share how he guides clients back to feeling like they are in control of their businesses, with more time to do the things that matter. Oliver will also talk about the four delegating leadership styles, and the potential pitfalls to each of them. He will dispel the delegation myths and the limiting beliefs around them. Oliver will talk about WHY to delegate, HOW to delegate, WHAT to delegate, and WHOM to delegate to. You will walk away with a new way of looking at how you do business, and who will help you get things done. What is your time REALLY worth? Oliver will share with you a tool that he regularly uses with clients to help them understand their REAL value, and where they should be spending their time. WE PROMISE – You will find more time in your life than the time it took you to listen to this show.