Brandaide (R)evolution

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Building a breakthrough brand in today’s noisy world is not easy. Why do some companies seem too effortlessly connect to the hearts and minds of their customers, while others struggle to be seen and heard? To answer these questions, we sit down with some of the top brand mentors who help brands create build & protect a Revolution, an evolution for one customer at time. We’ll find out the secrets of the big brands, and what makes the difference between those who create a legacy, and those that fade into the unknown. We’ll ask the questions—You discover the answers to leverage your business, make a greater impact, and change the lives of those you serve. Breakthrough Brands begin with Revolution. They champion evolution. The business of brands that matter: Connection | Contribution | Community | Currency Create Your Brand (R)evolution with Brandaide

Cheryl Hodgson


    • Sep 18, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 43m AVG DURATION
    • 25 EPISODES

    5 from 14 ratings Listeners of Brandaide (R)evolution that love the show mention: cheryl, branding, launch, valuable, great content, guests, love.



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    Latest episodes from Brandaide (R)evolution

    Mompreneur & Connector of People

    Play Episode Listen Later Sep 18, 2021 57:28


    Connie Benjamin, best-selling author and connector of people, shares her roadmap to success for the explosive growth of the Mompreneur. Learn to use burnout and stress to reignite the fire within The post Mompreneur & Connector of People appeared first on Brand (R)evolution Podcast.

    Integrated Marketing-Branding for Success

    Play Episode Listen Later Aug 2, 2021 72:32


    Branding &marketing are not synonyms. Marketing is a specific function. Branding includes customer experience. Ken Bator & Cheryl discuss the B+C+S formula. The post Integrated Marketing-Branding for Success appeared first on Brand (R)evolution Podcast.

    Dreaming Big 4 Divine Living

    Play Episode Listen Later Jun 23, 2021 48:54


    Divine Living begins with dreaming big. Master the art of divine living the mother of dreaming big, Gina DeVee. Gina has coached hundreds of women in exotic locations around the world where they come to master the art of divine living and building a life and business they love. The post Dreaming Big 4 Divine Living appeared first on Brand (R)evolution Podcast.

    Brand Strategy to Launch or Rebrand – Derrick Daye

    Play Episode Listen Later Jun 23, 2021 50:46


    Brand strategy creates a human side to your brand. This makes the connection in the market and defines the point of difference in the marketplace. Launch your business with a brand strategy since you don't want to leave it up to your customers or your competitors to define what your brand is about.. Consciously address it, or end up having it defined for you. The post Brand Strategy to Launch or Rebrand – Derrick Daye appeared first on Brand (R)evolution Podcast.

    Content Marketing with Copywriter – Kimberly Weitkamp

    Play Episode Listen Later Jun 20, 2021 45:28


    Effective content marketing requires a skilled copywriter. and should be helpful, useful, relevant, valuable to your customer or audience. In this episode, Kimberly shares the Audience Converter 4-step process The post Content Marketing with Copywriter – Kimberly Weitkamp appeared first on Brand (R)evolution Podcast.

    SAM SPLINT Joins First Responders – Dr. Sam & Cheryl Scheinberg

    Play Episode Listen Later Jun 20, 2021 55:31


    The SAM SPLINT travels with first responders. Emergency response around the world, from skiing accidents, natural disasters, accidents, and in battle, the SAM SPLINT created (r)evolution in EMT. Meet Sam & Cheryl founders of Sam Medical, a global brand saving lives The post SAM SPLINT Joins First Responders – Dr. Sam & Cheryl Scheinberg appeared first on Brand (R)evolution Podcast.

    Podcast Marketing With Podopolo – Melinda Wittstock

    Play Episode Listen Later Jun 20, 2021


    Podcast marketing takes a leap with Podopolo. Podcasters can now create listener engagement and learn, "how to make money podcasting?" Melinda Wittstock, professional journalist and host of Wings of Inspired Business continues (r)evoution in podcasting The post Podcast Marketing With Podopolo – Melinda Wittstock appeared first on Brand (R)evolution Podcast.

    Philosophy in Business – Dr. Patrick Gentempo

    Play Episode Listen Later Jun 20, 2021 55:39


    Philosophy in business is a key to entrepreneurial success. Author inventor Dr. Patrick Gentempo discusses his book, Your Stand is Your Brand, and the importance of defining your own philosophy. The post Philosophy in Business – Dr. Patrick Gentempo appeared first on Brand (R)evolution Podcast.

    Educating Young Minds Life Changing Formula

    Play Episode Listen Later Sep 30, 2020 40:19


    Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade. The post Educating Young Minds Life Changing Formula appeared first on Brandaide Podcast (R)evolution.

    Tutoring Services that Changes Kids’ Lives – Angeles Echols, Part 2

    Play Episode Listen Later Sep 30, 2020


    Angeles Echols shares the journey to build All Access, the EYM online learning platform that features tutoring services. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade. The post Tutoring Services that Changes Kids’ Lives – Angeles Echols, Part 2 appeared first on Brand (R)evolution Podcast.

    Educating Young Minds Changes Destiny

    Play Episode Listen Later Sep 23, 2020 39:10


    Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles' story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools. The post Educating Young Minds Changes Destiny appeared first on Brandaide Podcast (R)evolution.

    Mentoring Programs for at-Risk Youth – Angeles Echols

    Play Episode Listen Later Sep 23, 2020


    The EYM mentoring program has changed outcomes for thousands of at-risk youth. College Prep? 85% of EYM kids graduate from a 4-year college! The post Mentoring Programs for at-Risk Youth – Angeles Echols appeared first on Brand (R)evolution Podcast.

    Educating Young Minds Changes Destiny

    Play Episode Listen Later Sep 23, 2020 39:10


    Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles' story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools. The post Educating Young Minds Changes Destiny appeared first on Brandaide Podcast (R)evolution.

    Dr. Patricia Crane: The Book that Propelled a Global Brand

    Play Episode Listen Later Mar 20, 2020 35:49


    In this episode, Cheryl and Patricia discuss:  Training with and creating a workshop leader training for Hay House founder Louise Hay  Creating the HEAL YOUR LIFE trademark for global workshop leaders Extending the legacy and global reach of the brand through trademark licensing Licensing as a means of establishing greater professionalism and credibility in trainings […] The post Dr. Patricia Crane: The Book that Propelled a Global Brand appeared first on Brandaide Podcast (R)evolution.

    Lee Richter: The Pet Who Would Be Mayor & Created a Community

    Play Episode Listen Later Mar 20, 2020 45:55


    And you actually even said "a movement", but it really is a movement. It's raising awareness so we can move together in the right direction. And I talk to my team about that too. "How do you create a movement?" We talk about moonshots and abundance. And so when you're thinking of like, "what would the moonshot look like?" And what would be the entry level to the moonshot? And part of it is just having the conversation to know that's something to think about. The post Lee Richter: The Pet Who Would Be Mayor & Created a Community appeared first on Brandaide Podcast (R)evolution.

    JP McAvoy: How to Grow & Sell Your Business for Maximum Profitability

    Play Episode Listen Later Mar 20, 2020 29:13


    Time and time again when people say the value that the attorney adds. That's invaluable what you did for them, because the business owner doesn't usually appreciate it, certainly at the outset what's actually occurring, but as you say, simply by separating the ownership of the name and then licensing it, you maintain control. I've had a handful of clients similarly be ecstatic with some advice I'd given them earlier on. As attorneys, we see situations like it's, it's not the first time for us to see a lot of these things. And so that's why we're able to advise a business owner, "look, you might want to protect this in this way, because this might happen. Yeah, I know everything's rosy right now The post JP McAvoy: How to Grow & Sell Your Business for Maximum Profitability appeared first on Brandaide Podcast (R)evolution.

    Brian Kurtz: Overdeliver & Master the Long Game in Direct Response Marketing

    Play Episode Listen Later Mar 20, 2020 41:50


    Play a game as to “how can I get this customer who's really pissed off about something, to love the company and love me?" … I would figure out what they needed and what they were looking for. But that's what you do all the time, not just on a phone call, but you need to do that as you're interacting with your existing customers. That's why an email today, if you have a big email list of buyers and prospects, for instance, if you're not talking to them differently, you're crazy. . . . But you have to go really deep with the people that have bought from you, and explain, if you can even talk about the products that they bought from you, which builds the brand and if they liked the brand, and they liked that product, you're building reinforcement for the next product. And if you're sending an email that you're sending to a prospect who's never bought from you to a three-time buyer of your products, it's such a waste of potential equity that you've built up with that customer that's happy. I think that's one of the biggest mistakes people make is one size fits all creative to a list. The post Brian Kurtz: Overdeliver & Master the Long Game in Direct Response Marketing appeared first on Brandaide Podcast (R)evolution.

    Alex Mandossian: Selling For Those Who Hate Selling

    Play Episode Listen Later Mar 20, 2020 37:12


    The Objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of Objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Asked Questions, and then put the answers? Wouldn’t that give you an advantage? And you still haven’t broken ground, you’re still underneath the soil. Now, to advance the metaphor. Let’s go to the Trunk of the Tree. And the Trunk of the Tree is the Origin Story of the person who is enrolling the other person. So if you’re the entrepreneur doing the sales, or if you’re in this marketing environment where you’ll have to win the favor of someone, or many people if you’re on stage or on a webinar, well, then you need an Origin Story, then the Origin Story is when and where it happened and started, who else was there? What happened? How did it resolve and then why is it relevant and important to the viewer or the listener or the reader? And you end with Why. You don’t begin with Why. The post Alex Mandossian: Selling For Those Who Hate Selling appeared first on Brandaide Podcast (R)evolution.

    Doug Sandler: Leverage Your Brand with the Art of Podcast

    Play Episode Listen Later Mar 20, 2020 34:58


    Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster: • You don't have to be technically savvy in order to start a podcast. • You don't need a lot of money to start a podcast. • You don't have to be extroverted in order to start up a podcast. • You don't have to be a celebrity in order to be successful at podcasting. • And you don't need a big audience for a podcast to be successful. The post Doug Sandler: Leverage Your Brand with the Art of Podcast appeared first on Brandaide Podcast (R)evolution.

    Jason Swenk: How Does Your Audience Perceive Your Brand?

    Play Episode Listen Later Mar 20, 2020 45:26


    So it's about figuring out "What do you like, what do you have passion about, what do you have knowledge in? What would you do, if there was a particular industry that you would work in that you were only going to be paid after they had success? Which one would you have the quickest success in?" Then it will start to be a little bit clearer for you. And then once you figure out who your market is, because then you can figure out "all right, what do they want? What's their biggest challenge? What's the impact on their business? How does it make them feel?" And then then you know, "okay, well, where do I need to go? What kind of content do I need to get their attention?" But when you try to go after everybody, then it's kind of just like, "Let me just throw up a ball and see if someone catches it." The post Jason Swenk: How Does Your Audience Perceive Your Brand? appeared first on Brandaide Podcast (R)evolution.

    Patti Mara: Customer Experience is Key in Building Your Brand

    Play Episode Listen Later Mar 20, 2020 43:14


    In this episode, Cheryl and Patti Mara discuss:  The inherent value of a thoughtfully designed and delivered customer experience.  How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator.  The four steps of Patti’s “absolutions recipe” to create a great customer […] The post Patti Mara: Customer Experience is Key in Building Your Brand appeared first on Brandaide Podcast (R)evolution.

    Steve Olsher: Going Bold with Podcast Magazinec

    Play Episode Listen Later Mar 20, 2020 41:04


    There's something to be said for surrounding yourself with people who help you elevate your game. And that's both literally and figuratively, right? Number one, having people on who have businesses that grossed more than $10 million a year or have exited, are pretty rare breed of people, right? And so what happens? I build my Rolodex, because now I've got access to people who I've served. . . . So everything starts with the offer, and we preach this till we're blue in the face in the Icon Maker program. If everything starts with the offer what's the easiest path to getting people to say yes to that? The post Steve Olsher: Going Bold with Podcast Magazinec appeared first on Brandaide Podcast (R)evolution.

    Kyle Hermans: Stop Pushing! Use Community to Attract Your Audience

    Play Episode Listen Later Mar 20, 2020 41:00


    If you think about this one group very clearly, and you want to empower everyone in that group, you'll be busy for a while. But it also helps you to get super, super clear on your focus and your positioning. And it actually starts to reduce complexity because you get less confused. And I think the biggest reason why there's all this complexity and confusion is because there are too many choices. So it's up to us to start taking a stand, and especially to anyone listening, that's building their company, start smaller, start super focused, and draw that circle around the community that you really want to empower, help and improve. And you'll notice that will actually help you get a lot clearer on the next step to take. The post Kyle Hermans: Stop Pushing! Use Community to Attract Your Audience appeared first on Brandaide Podcast (R)evolution.

    Joel Bauer: The Twenty-Move Matrix REVEALED

    Play Episode Listen Later Mar 20, 2020 51:50


    It doesn't matter if you can present, you're not worth a damn. If you can't close, you'll never make any money. You might go along to get along and work for someone else's benefit and trade your time for money. That's great. But it's not going to give you a lot of independence. Certainly, those aren't legacy moves where you leave a dynasty for those you care about. The post Joel Bauer: The Twenty-Move Matrix REVEALED appeared first on Brandaide Podcast (R)evolution.

    Welcome to the Brandaide Podcast

    Play Episode Listen Later Feb 17, 2020 8:34


    In this episode, Cheryl discusses:  Her professional background and her vision for the Brandaide podcast.  Branding as an often mis-understood yet omnipotent term.  How branding equals communication across multiple platforms.   Learning from the experts to help build one’s own brand.  Key Takeaways:  We need to move out of our own knowledge silos in order […] The post Welcome to the Brandaide Podcast appeared first on Brandaide Podcast (R)evolution.

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